The PPC Den: Amazon PPC Advertising Mastery
By The PPC Den
Here we discuss the ins and outs of Amazon PPC, including tips and tricks to help optimize your ad campaigns. Whether you're a die-hard PPC fanatic or an Amazon seller looking for an edge, this podcast is for you!
The PPC Den: Amazon PPC Advertising MasteryDec 02, 2020
Can Amazon PPC Success Be Predicted?
Hi, I'm Michael, and in this episode of our podcast, featuring Mansour Norouzi from Incrementum Digital, we focus on forecasting for Amazon PPC. We discuss moving from a flexible spending strategy to a planned one, and how past trends can guide future spending. Mansoor will explain how to use tools like Amazon's Product Opportunity Explorer and Category Insights to predict future trends. Join us to learn about the challenges and ongoing learning in Amazon advertising.
We’ll see you in The PPC Den!
🦡 Highlights
0:00 - Guest Introduction: Who is Mansoor Norouzi?
0:37 - Forecasting Focus: What is forecasting in Amazon PPC?
2:30 - How complex is Amazon advertising?
3:27 - Why never stop learning?
5:44 - What does forecasting really involve?
8:55 - How to plan financially for advertising?
11:47- How to determine market share?
17:46 - Which tools help understand the market?
29:25 - How to empower your Amazon strategy?
🦡 Resources & Links
- 🦡 GET AD BADGER ➡️ https://www.adbadger.com/pricing-product-tour/
How Can I Best Use The Product Opportunity Explorer For My Amazon PPC Campaign?
📚 Unlock our FREE comprehensive Amazon Marketing Playbook: https://www.adbadger.com/amazon-ppc-checklist/
Subscribe to our newsletter: https://www.adbadger.com/newsletter/
Review all our show notes: https://www.adbadger.com/podcast
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Host and Executive Producer: Michael Erickson Facchin
Guest Co-Host: Mansour Norouzi
Senior Producer: Nancy Lili Gonzalez
Podcast Coordinator & Graphic Designer: Sofiia Podash
Video and Audio Editor: Pedro Moreno
How Does Tracking Keywords Help PPC?
In this episode of the PPC Den podcast, I'm joined by Noemi Bolojan from Scale Wave. We're diving into Amazon PPC and focusing on how ad spending affects your product's search position and sales. By the end of this chat, you'll have a solid understanding of how to improve your Amazon PPC strategies and see real results.
We’ll see you in The PPC Den!
🦡 Highlights
0:35 - How do ads affect organic sales?
1:02 - How do I set up PPC campaigns?
2:19 - What are current challenges in Amazon advertising?
3:13 - Why is troubleshooting important in PPC?
5:00 - Why track keyword ranks?
10:02 - How does spending affect organic rank?
13:33 - How does rank tracking show PPC impact?
20:12 - How do I use high-value keywords effectively?
29:06 - Why is keyword rank tracking crucial?
🦡 Resources & Links
- 🦡 GET AD BADGER ➡️ https://www.adbadger.com/pricing-product-tour/
📚 Unlock our FREE comprehensive Amazon Marketing Playbook: https://www.adbadger.com/amazon-ppc-checklist/
Join our next Amazon PPC webinar 💻 📢 : https://www.adbadger.com/webinar/
Subscribe to our newsletter: https://www.adbadger.com/newsletter/
Review all our show notes: https://www.adbadger.com/podcast
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Host and Executive Producer: Michael Erickson Facchin
Guest Co-Host: Noemi Bolojan
Senior Producer: Nancy Lili Gonzalez
Podcast Coordinator & Graphic Designer: Sofiia Podash
Video and Audio Editor: Pedro Moreno
How to Use Broad Match and Modified Broad Match on Amazon?
Hey there, Badger Nation! In this video, Michael, the CEO of Ad Badger, talks about the challenges of Amazon advertising, focusing on the changes in match types like broad match and phrase match. I explain the importance of understanding these changes to manage your campaigns better. I also discuss how broad matches can trigger very unrelated search terms, advising to use it carefully to avoid irrelevant traffic.
We’ll see you in The PPC Den!
🦡 Highlights
0:00 - Intro
0:48 - Explanation of broad and phrase match types
1:48 - Example of how broad match can trigger unrelated search terms
4:00 - Advice on sparing use of broad match in advertising strategies
6:03 - Clarification on the use of modified broad in sponsored products
9:32 - Real-world example demonstrating phrase match issues
13:31 - Tips on using search term analysis tools
16:00 - Importance of negative keyword management.
🦡 Resources & Links
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Host and Executive Producer: Michael Erickson FacchinSenior Producer: Nancy Lili GonzalezPodcast Coordinator & Graphic Designer: Sofiia PodashVideo and Audio Editor: Pedro Moreno
How to develop a successful client relationship?
In today's podcast, I'm Michael, joined by Adam from CFS Brands and Clement from Ad Badger. We're diving into the critical role of enduring partnerships in Amazon PPC management, exploring strategies for aligning goals and overcoming common challenges to foster long-term success.
We’ll see you in The PPC Den!
🦡 Highlights
0:00 - Intro
0:42 - Why are long-lasting client-manager relationships important?
1:18 - What are common pitfalls in Amazon marketing relationships?
7:54 - How do you align goals between clients and managers?
10:57 - Why is trust important in partnerships?
20:57 - How can communication be adapted for clients and projects?
🦡 Resources & Links
Take my Amazon PPC ClickUp board for Amazon PPC Optimization
🦡 Book a call to discuss your best Amazon PPC strategy: https://www.adbadger.com/pricing-product-tour/
Join our next Amazon PPC webinar 💻 📢 : https://www.adbadger.com/webinar/
Subscribe to our newsletter: https://www.adbadger.com/newsletter/
Look through all our show notes: https://www.adbadger.com/podcast
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Host and Executive Producer: Michael Erickson Facchin
Guest Co-Host: Clement Hynaux, Adam Riback
Senior Producer: Nancy Lili Gonzalez
Podcast Coordinator & Graphic Designer: Sofiia Podash
Video and Audio Editor: Pedro Moreno
What is Amazon IPI Score?
Wondering what makes some Amazon sellers stand out? Join Michael and Blair Forrest from AMZPrep as they dive into the secrets of inventory management and its big impact on Amazon ads and sales. They talk about the Inventory Performance Index (IPI), why it’s crucial, and share tips on managing stock the right way.
We’ll see you in The PPC Den!
🦡 Highlights
0:00 - Quick intro
1:02 - Why the inventory score (IPI) matters
2:27 - How inventory levels affect Amazon ads
6:01 - What's coming next in inventory management
10:05 - What influences your inventory score
15:24 - Tips for a better inventory score
25:58 - How good inventory helps your ads work better
🦡 Resources & Links
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Host and Executive Producer: Michael Erickson Facchin
Guest Co-Host: Blair Forrest
Senior Producer: Nancy Lili Gonzalez
Podcast Coordinator & Graphic Designer: Sofiia Podash
Video and Audio Editor: Pedro Moreno
Can Agencies Serve as Teachers in Amazon Selling?
Wondering why some Amazon sellers do really well and others don't? In this video, Michael and Destaney Wishon from BetterAMS share their own ups and downs with Amazon ads. They talk about how tricky Amazon advertising can get, why focusing too much on one thing can be a problem, and what basics you need to know. They also discuss whether it's better to handle your ads on your own, use software, or work with an agency.
We’ll see you in The PPC Den!
🦡 Highlights
0:00 - Introduction
2:19 - 2024's balance and marketing myopia?
7:38 - Now harder for solo Amazon sellers?
11:40 - Focus on financial literacy
17:01 - Michael's view: Amazon ad forecast for brands
20:00 - Steps for better Amazon performance
23:44 - Should advance Amazon entrepreneurs improve skills?
28:17 - Back to basics
32:35 - SOP issues
37:48 - Destaney's book recommendation
🦡 Resources & Links
- How Can I Use ChatGPT To Advance My Amazon PPC Campaign?
- How Should I Analyze My Data for my Amazon PPC Campaign?
- How Can I Use Amazon’s New Dashboard To Boost My Amazon PPC Sales?
- Amazon PPC Horrors: 10 Terrifying Mistakes You Might Be Making
- How Can I Reach My Full Potential In The Amazon PPC Space?
- What Amazon PPC Updates Do You Need for 2024?
- Are We Still In The Golden Age of Amazon PPC?
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Host and Executive Producer: Michael Erickson Facchin
Guest Co-Host: Destaney Wishon
Senior Producer: Nancy Lili Gonzalez
Podcast Coordinator and Graphic Designer: Sofiia Podash
Video and Audio Editor: Pedro Moreno
How to Launch Amazon Products That Customers Actually Want?
Ever wondered how to make a hit product on Amazon? Come chat with Michael and Jake Zaratsian from JungleScout. They’ll tell you how to launch products that people really want. We’ll dive into the do’s and don’ts of starting your business, and reveal the biggest mistake to avoid in 2024.
We’ll see you in The PPC Den!
🦡 Highlights
00:00 - Welcome
01:12 - Chatting About the Early Days of Selling on Amazon
05:02 - Can You Start a Business While Working Full-Time?
07:41 - The Biggest Mistake in Product Launches in 2024
09:48 - Basic Steps to Launch a Product on FBA
11:59 - How to Make Products People Love
17:09 - Why Gathering Customer Feedback First is Crucial
21:06 - Using Reviews to Improve Your Products
🦡 Resources & Links
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Host and Executive Producer: Michael Erickson Facchin
Guest Co-Host: Jake Zaratsian
Senior Producer: Nancy Lili Gonzalez
Podcast Coordinator and Graphic Designer: Sofiia Podash
Video and Audio Editor: Pedro Moreno
How to Achieve High Lifetime Value?
🦡 Highlights
Want to win on Amazon? Join our chat with Michael and Joe Shelerud from Ad Advance. We'll simplify how to calculate your target ACOS and show you ways to make products that keep customers coming back, building a super strong brand in the process. Plus, we'll talk about boosting your repeat purchase rate to keep the sales rolling in. Get ready to race ahead in Amazon’s marketplace with strategies that put you in the lead. 🏁
We’ll see you in The PPC Den!
00:00 - Welcome
1:50 - Small Talk: A Warm Winter at Minnesota
4:00 - How to Encourage More Repeat Buys at No Cost?
6:43 - Who Dominates in Profitable Per-Click Spending?
10:27 - Why is Branding Expensive?
14:20 - Starting Small: You Don’t Need Many Products
17:25 - Exploring the Customer Loyalty Analytics Dashboard
18:25 - The Math Behind Your Target ACOS
21:40 - Increasing Repeat Purchases
23:58 - Key Drivers of Lifetime Value After the First Sale
27:36 - Should Brand Search Strategy Change Despite Uncertainty?
31:00 - Rapid Fire
🦡 Resources & Links
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Host and Executive Producer: Michael Erickson Facchin
Guest Co-Host: Joe Shelerud
Senior Producer: Nancy Lili Gonzalez
Podcast Coordinator and Graphic Designer: Sofiia Podash
Video and Audio Editor: Pedro Moreno
What Amazon PPC Updates Do You Need for 2024?
Want the latest on Amazon ads for 2024? Listen to our podcast with Michael and Brent Zahradnik from AMZ Pathfinder. They’ll explain all the new stuff – like needing custom pictures for your ads, Amazon’s AI tool for making images, and why vertical videos are in. They’ll also give advice on managing lots of ads at once and using extra keywords to be more visible. It's about getting your ads noticed with the latest changes.
We’ll see you in The PPC Den!
🦡 Highlights
00:00 - Welcome
1:47 - Small talk: A Journey Through Wine, Poetry, and Art
4:00 - Updating Sponsored Brand Pictures
6:31 - Amazon's AI Image Creator
9:44 - Vertical Videos for SB Ads
12:55 - Posts Now Use Vertical Videos
14:48 - Better Bulk Editing for SB Ads
21:04 - More Search Terms on Amazon
25:00 - Final Thoughts: Good or Bad?
🦡 Resources & Links
🦡
Book a call to discuss your Amazon PPC strategy: https://www.adbadger.com/pricing-product-tour/
Join our next Amazon PPC webinar 💻 📢 : https://www.adbadger.com/webinar/
Subscribe to our newsletter: https://www.adbadger.com/newsletter/
Look through all our show notes: https://www.adbadger.com/podcast
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Host and Executive Producer: Michael Erickson Facchin
Guest Co-Host: Brent Zahradnik
Senior Producer: Nancy Lili Gonzalez
Podcast Coordinator and Graphic Designer: Sofiia Podash
Video and Audio Editor: Pedro Moreno
How to Launch Your First Sponsored Products Campaign on Amazon?
Wondering how to start with Amazon ads? Join Michael and Elizabeth Greene from Junglr in our podcast. They'll show you how to start with Amazon ads, like picking the right kind of ad, setting them up easily, and choosing the best words and prices for your ads. Great for beginners who want easy steps to get better at advertising.
We’ll see you in The PPC Den!
🦡 Highlights
00:00 - Intro
1:37 - Creating a campaign
5:15 - Choosing a campaign type
7:06 - Sponsored Product
9:40 - Ad group name
13:51 - Add the products you're advertising
16:35 - Targeting: automatic or manual?
24:50 - Negative keyword targeting
31:57 - Negative product targeting
32:31 - Campaign section - Campaign bidding section
42:21 - Settings
48:31 - Launching manual targeting
🦡 Resources & Links
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Host and Executive Producer: Michael Erickson Facchin
Guest Co-Host: Elizabeth Greene
Senior Producer: Nancy Lili Gonzalez
Podcast Coordinator and Graphic Designer: Sofiia Podash
Video and Audio Editor: Pedro Moreno
How Can I Be The Most Efficient With My N-Gram Analysis?
Ready to master Amazon PPC? Join Michael for a deep dive into N-Gram Analysis. Learn how to decode search terms, streamline your ad budget, and beat the competition with smart data use in this insightful episode.
We’ll see you in The PPC Den!
🦡 Highlights
00:00 - Intro
2:00 - What is N-Gram Analytics
4:21 - What to Do
5:56 - The Big Issue
8:11 - Start with Trend Searching
9:35 - N-Gram Analysis Steps
12:19 - Where to Find the Ad Badger Spreadsheet
12:57 - How to Effectively Use N-Gram Analysis
13:17 - What are the Benefits
15:48 - The Best Tool for Analytics
🦡 Resources & Links
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Host and Executive Producer: Michael Erickson Facchin
Senior Producer: Nancy Lili Gonzalez
Podcast Coordinator and Graphic Designer: Sofiia Podash
Video and Audio Editor: Pedro Moreno
How Can I Improve My Conversion Rate For My Amazon PPC Campaign?
Would you be ready to crack the code on Amazon's conversion rates? Join Michael and Perch's Mike Frekey as they dive into the pivotal insights of the Search Query Performance Report. This episode is all about mastering search performance analysis, refining ad efficiency, and leveraging data to navigate past the competition with precision.
We’ll see you in The PPC Den!
🦡 Highlights
0:00 Intro
3:24 Small talk
5:28 Hot Amazon topic
7:25 Search Query Performance Report
9:30 What data insights does the report offer?
11:47 Advertising Performance vs. Search Query Performance
13:15 Strategy for product launches
15:25 Keyword strategy
20:32 Launching a special tea-coffee cup
22:53 Process
24:54 Analyzing 'badger blanket' conversion rate
31:56 Trend analysis strategy
32:45 Last tip
🦡 Resources & Links
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Host and Executive Producer: Michael Erickson Facchin
Guest Co-Host: Mike Frekey
Senior Producer: Nancy Lili Gonzalez
Podcast Coordinator and Graphic Designer: Sofiia Podash
Video and Audio Editor: Pedro Moreno
How Can I Build Tasks To Help My Amazon PPC Campaign?
Do you know the importance of a good checklist? In this solo episode, Michael will teach you! He’ll go over how to create daily, weekly, and monthly tasks lists to ensure your Amazon PPC Campaign is successful and high performing.
We’ll see you in The PPC Den!
🦡 Highlights
0:00 Intro
3:30 Why You Should Use Tasks
4:57 Review Goals
6:15 Daily Checks
8:30 Bucket Based Bid Management
11:50 Budget Management
12:42 Ratio Checks
15:00 Campaign Structure
16:45 Search Term Analysis
17:40 Dayparting
18:11 Market Analysis
20:40 Testing
23:10 Overview
🦡 Resources & Links
The Complete Amazon Advertising Evergreen Campaign Strategy Guide
How Do I Identify And Handle Duplicates In Amazon Search Term Report?
What Are Dayparting And Weekparting In Amazon PPC?
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Host and Executive Producer: Michael Erickson Facchin
Senior Producer: Nancy Lili Gonzalez
Podcast Coordinator: Catherine Cardenas
Video and Audio Editor: Pedro Moreno
Graphic Designer: Vanessa Nieto
How Can I Best Use The Product Opportunity Explorer For My Amazon PPC Campaign?
Class is in session! In this solo episode, Michael reviews changes and updates to the Product Opportunity Explorer, specifically the “Customer Review Insights” and “Returns” tabs. He’ll go over how to use these tools to your advantage when creating your Amazon listings, and how to make your product stand out against your competitors.
We’ll see you in The PPC Den!
🦡 Highlights
0:00 Intro
1:50 Looking At The Product Opportunity Explorer
4:15 Changes To Customer Review Insights
5:30 How You Can Best Use Customer Review Insights
9:30 Exploring The Returns Tab
🦡 Resources & Links
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Host and Executive Producer: Michael Erickson Facchin
Senior Producer: Nancy Lili Gonzalez
Podcast Coordinator: Catherine Cardenas
Video and Audio Editor: Pedro Moreno
Graphic Designer: Vanessa Nieto
What Do I Do With Wasted Ad Spend?
Bring on the power! In this episode, Ad Badger Campaign Manager Clement Hynaux sits down with Michael to discuss the ACOS Power Ratio, to help combat your wasted ad spend. They break down our ACOS Power Ratio Quick Sheet to make calculating your ACOS Power Ratio simple and easy.
Get the ACOS Power Ratio Quick Sheet here: https://www.adbadger.com/amazon-ppc-checklist/
We’ll see you in The PPC Den!
🦡 Highlights
0:00 An Overview
2:16 ACOS Power Ratio
4:15 Breaking Down The Columns
8:08 Problem Solving The Power Ratio
13:33 Spreadsheet Tips
14:19 The Deep Dive
🦡 Resources & Links
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Host and Executive Producer: Michael Erickson Facchin
Guest Co-Host: Clement Hynaux
Senior Producer: Nancy Lili Gonzalez
Podcast Coordinator: Catherine Cardenas
Video and Audio Editor: Pedro Moreno
Graphic Designer: Vanessa Nieto
How Can I Elevate My Copywriting In My Amazon PPC Campaign?
Humans vs. AI?! Marketing by Emma’s Emma Schermer Tamir sits down with Michael to discuss how to elevate your copywriting. They talk about the rise of AI, finding humility in your writing, premium A+ content, and more! A great episode for those looking to boost efficiency and quality in their marketing and copywriting.
We’ll see you in The PPC Den!
🦡 Highlights
0:00 What to expect in this episode
3:10 What’s New With Emma
11:05 The Journey Through AI
17:45 Has AI Changed Your Process?
24:06 Thinking About Goals
26:22 How Can I Elevate My Copywriting?
32:35 First Steps
47:15 Where You Can Find Emma
🦡 Resources & Links
- Where to find Emma, Marketing By Emma
- Check out Marketing By Emma's YouTube channel
- How Can I Use ChatGPT To Advance My Amazon PPC Campaign?
- 12 Free Amazon Features Every Brand Should Be Using!
- How To Use Bulk Operations On Amazon To Crush Your Competition
- Balancing Amazon PPC Optimization And Expansion
- How Do I Create Data-Driven Product Pages On Amazon
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Host and Executive Producer: Michael Erickson Facchin
Guest Co-Host: Emma Schermer Tamir
Senior Producer: Nancy Lili Gonzalez
Podcast Coordinator: Catherine Cardenas
Video and Audio Editor: Pedro Moreno
Graphic Designer: Vanessa Nieto
Are We Still In The Golden Age of Amazon PPC?
Let’s take a trip down memory lane! In this episode, Michael sits down and takes us through the first ever Ad Badger PPC Den Podcast episode. Titled “Why We’re Living In The Golden Age Of Amazon Advertising” he evaluates if that still reigns true, and just how much things have changed after five years.
We’ll see you in The PPC Den!
🦡 Highlights
0:00 What to expect in this episode
6:42 The Difference 5 Years Makes
8:45 Current Amazon Stats
21:02 New Shopping Experiences
23:33 Are CPCs Still Good?
31:03 First Audience Question
35:52 Past Looks To Future
38:00 How Have Things Changed?
🦡 Resources & Links
How Do I Fix My Decreasing Conversion Rate On Amazon Advertising?
How Can I Use Amazon Advertising Stats To Manage My PPC?
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Host and Executive Producer: Michael Erickson Facchin
Senior Producer: Nancy Lili Gonzalez
Podcast Coordinator: Catherine Cardenas
Video and Audio Editor: Pedro Moreno
Graphic Designer: Vanessa Nieto
How Can I Become An Advanced Amazon Marketer?
Level up your Amazon PPC Marketing this year with Abe Chomali of XP Strategy PPC Management. Abe sits down with Michael to discuss how to develop your Amazon PPC account strategies to become a better Amazon marketer, including the shift from mechanical to creative advertising, the flow of account analyzing, the importance of note taking, and more.
We’ll see you in The PPC Den!
🦡 Highlights
0:00 What to expect in this episode
2:18 The Importance of Note Taking
10:20 The Shift From Mechanical To Creative
18:26 How Do I Start Creating My Own Strategies?
23:50 The Learning Flow
31:40 Words Of Encouragement From Abe
🦡 Resources & Links
Where to find Abe Chomali, XP Strategy PPC Management
How To Become An Advanced Advertiser For Amazon PPC Campaigns
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Host and Executive Producer: Michael Erickson Facchin
Guest Co-Host: Abe Chomali
Senior Producer: Nancy Lili Gonzalez
Podcast Coordinator: Catherine Cardenas
Video and Audio Editor: Pedro Moreno
Graphic Designer: Vanessa Nieto
How Can I Best Use The Search Query Performance Report?
Trivium’s Mina Elias sits down with Michael and shares words of wisdom about Amazon’s Search Query Performance Report. He outlines different ways to use the system, additions to his process that contribute to success, and general rules to live by when it comes to Amazon advertising. A great episode for those looking to expand their knowledge on the SQPR and Amazon PPC practices.
We’ll see you in The PPC Den!
🦡 Highlights
0:00 What to expect in this episode
2:40 Dubai Life
6:30 An Important Preface
9:45 Defining The Search Query Performance Report
12:00 Mina’s Additions To The SQPR
14:30 Normalization
21:25 Beta Use Cases
25:30 Take Your Time
28:40 The 3 Modes
🦡 Resources & Links
Where to find Mina Elias, Trivium
How Do I Improve Amazon Total ACOS Fast? Boost Organic Ranking
The Wait is Over... Search Term Reports for Sponsored Brand Ads are Here
Bidding On Branded Keywords: What Happens When You Turn Them Off?
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Host and Executive Producer: Michael Erickson Facchin
Guest Co-Host: Mina Elias
Senior Producer: Nancy Lili Gonzalez
Podcast Coordinator: Catherine Cardenas
Video and Audio Editor: Pedro Moreno
Graphic Designer: Vanessa Nieto
1 Year Reflection: Sending Google Ads Traffic To Amazon
January is for reflection! Sit down with Michael as he reflects on the strategy to send Google ads traffic to Amazon. He’ll walk you through the five ways to measure success in the results you see from sending Google ads traffic to Amazon, as well as parting principles and key takeaways.
We’ll see you in The PPC Den!
🦡 Highlights
0:00 What to expect in this episode
2:25 An Overview
3:05 Per ASIN Results
4:10 Net Organic Position Change
5:10 Individual Keyword Improvements
6:50 Revenue Growth From Organic Keywords
8:25 Direct Amazon Sales Analysis
12:25 Boosting Brand Referral Bonus
12:45 Principles
🦡 Resources & Links
How To Send Google Ads Traffic To Your Amazon Listing (Classic)
Overcoming Challenges Of Running Google Ads To Amazon Listings
How Can I Grow My Organic Sales Percentage For Amazon PPC Campaigns?
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Host and Executive Producer: Michael Erickson Facchin
Senior Producer: Nancy Lili Gonzalez
Podcast Coordinator: Catherine Cardenas
Video and Audio Editor: Pedro Moreno
Graphic Designer: Vanessa Nieto
How Can I Use Phrase Match To Rank Higher On Amazon?
It’s A Match! Join Noemi Bolojan from Scale Wave as she sits down with Michael to discuss all things phrase match. They’ll talk about broad vs. exact matches, how to best use your search term report data, how to manage your phrase match types, and more!
We’ll see you in The PPC Den!
🦡 Highlights
0:00 What to expect in this episode
2:50 Noemi’s Journey
5:00 The Importance Of A Strong Foundation
9:30 Using Search Term Report in 2023
13:15 Defining Root Keywords
18:04 How People Manage Match Types
25:12 Using Search Term Report Data
32:42 How Often Should You Check In?
35:32 How Long Might It Take To See Results?
39:00 Where to find Noemi
🦡 Resources & Links
Where you can find Noemi, Scale Wave
The Wait Is Over… Search Term Reports For Sponsored Brand Ads Are Here
How To Do Keyword Research For Amazon PPC: Back To Basics (Classic)
New Keyword Research Approach: Gain New Clients For Amazon PPC
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Host and Executive Producer: Michael Erickson Facchin
Guest Co-Host: Noemi Bolojan
Senior Producer: Nancy Lili Gonzalez
Podcast Coordinator: Catherine Cardenas
Video and Audio Editor: Pedro Moreno
Graphic Designer: Vanessa Nieto
How Can I Best Use Amazon Marketing Cloud?
We’ve got our head in the clouds this week, the Amazon Marketing Cloud that is. Michael sits down with Brent Zahradnik of Amz Pathfinder to discuss all things regarding the new Amazon Marketing Cloud. They’ll discuss what it is, how it works, and how you can best use it for your Amazon PPC campaigns.
We’ll see you in The PPC Den!
🦡 Highlights
0:00 What to expect in this episode
4:25 Rapid Fire Questions - Amazon Marketing Cloud
4:50 What Is Amazon Marketing Cloud?
6:18 How Does AMC Work?
9:50 What Makes The Data Different?
15:27 Query Editor Explained
17:48 Different Types of Reports
28:40 How Can I Get Started
🦡 Resources & Links
Where to find Brent, Amz Pathfinder
How Can I Utilize Sponsored Brand Placements For My Amazon PPC Campaigns?
An Introduction To Targeting Options On The Amazon DSP
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Host and Executive Producer: Michael Erickson Facchin
Guest Co-Host: Brent Zahradnik
Senior Producer: Nancy Lili Gonzalez
Podcast Coordinator: Catherine Cardenas
Video and Audio Editor: Pedro Moreno
Graphic Designer: Vanessa Niet
How Can I Reach My Full Potential In The Amazon PPC Space?
In need of a New Year’s Resolution? We’ve got you covered. Michael sits down with Gonza Martinez of Ziresquare to discuss how to reach your maximum potential in the Amazon PPC Space. Gonza will discuss how he got started and his best practices he’s learned along the way. A perfect episode for anyone looking to expand their knowledge of E-Commerce.
We’ll see you in The PPC Den!
🦡 Highlights
0:00 What to expect in this episode
2:20 Beautiful Miami Weather
3:30 Gonza’s Journey & Advice
10:25 Advice for the Spreadsheet Averse
13:46 Doing Things Differently
18:50 Finding Your Destination
30:50 The Importance of Playing at a Higher Level
34:04 A Book Recommended for Entrepreneurs
🦡 Resources & Links
Where to find Gonza Martinez, Ziresquare
How Do I Identify And Handle Duplicates In Amazon Search Term Report?
How To Do Keyword Research For Amazon PPC: Back To Basics (Classic)
One Keyword, 8 Tools. Accuracy For Search Volume & Sales On Amazon
How Do I Maximize Sales With Amazon’s Product Opportunity Explorer?
Overcoming Challenges Of Running Google Ads To Amazon Listings
What’s The Difference Between Large Vs. Small Amazon ASIN Accounts?
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Host and Executive Producer: Michael Erickson Facchin
Guest Co-Host: Gonza Martinez
Senior Producer: Nancy Lili Gonzalez
Podcast Coordinator: Catherine Cardenas
Video and Audio Editor: Pedro Moreno
Graphic Designer: Vanessa Nieto
Analyzing 2 Amazon Advertising PPC Accounts With Low ACOS
In this relaxing, audio-only episode, Michael takes you on a journey through two accounts with Low ACOS. You’ll analyze the ACOS power ratio, their sponsored products vs. sponsored brand spend, keywords, and more to diagnose the accounts. You’ll walk away better able to navigate accounts with low ACOS.
We’ll see you in The PPC Den!
🦡 Highlights
0:00 A Relaxing Intro from Michael
1:07 Characteristics of Low ACOS Accounts
1:30 Looking at Account #1
4:13 Looking at Account #2
7:50 Drawing Conclusions From A 3rd Account
9:57 Takeaways
14:20 Wrap-up
🦡 Resources & Links
The Secret To Improving Your ACOS And Revenue For Your Amazon PPC Campaign
New Keyword Research Approach: Gain New Clients For Amazon PPC
What Brand Halo? The Sponsored Brands Attributed Purchase Report
The Complete Amazon Campaign Types Reference Guide
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Host and Executive Producer: Michael Erickson Facchin
Senior Producer: Nancy Lili Gonzalez
Podcast Coordinator: Catherine Cardenas
Video and Audio Editor: Pedro Moreno
Graphic Designer: Vanessa Nieto
How Can I Elevate My Amazon PPC Performance Using Revenue-Per-Click Based Data?
Dayparting has arrived! In this brief episode, Michael teaches you how to build confidence in your dayparting. You’ll look at the data breakdown by day of the week, 24 hours, and 168 hours, for the most accurate analysis of your hourly traction, to make the most informed decisions on your revenue-per-click based bids.
We’ll see you in The PPC Den!
🦡 Highlights
0:00 What to expect in this episode
0:17 Bidding
3:18 Newly Available Data
5:14 Product Grouping
8:02 Day of the Week Data
9:00 24 Hours Data
10:15 168 Hours Data
🦡 Resources & Links
Bidding On Branded Keywords: What Happens When You Turn Them Off?
The Secret To Improving Your ACOS And Revenue For Your Amazon PPC Campaign
How Do I Fix Low-Impression, Low-Click Keywords In Amazon PPC?
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Host and Executive Producer: Michael Erickson Facchin
Senior Producer: Nancy Lili Gonzalez
Podcast Coordinator: Catherine Cardenas
Video and Audio Editor: Pedro Moreno
Graphic Designer: Vanessa Nieto
4 Ways To Approach Black Friday & Cyber Monday for Amazon PPC-ers
Deals, Deals, & more Deals! Sean Stone of Stone’s Goods sits down with Michael as they discuss 4 different approaches to maximize your Black Friday and Cyber Monday selling. They give advice on how to tailor each strategy, and help you find which would work best for your selling goals. This episode is a must see before the holiday season.
We’ll see you in The PPC Den!
🦡 Highlights
0:00 What to expect in this episode
2:26 Sean’s Hopes From Santa
5:00 The Four Approaches
6:14 Max Profit Per Unit vs. Max Total Profit
8:18 Max Market Share
9:45 Balanced Approach
12:05 General Rule Of Thumb
13:30 Approach Based On Goals
17:25 Which Approach Is Best For You?
26:30 Lightning Deals & Prime Exclusive Discounts
31:30 Optimizing Your Deal
34:37 Should PPCers Own Promotions for Clients?
38:04 How Strategies Change For Each Approach
47:00 Final Thoughts
🦡 Resources & Links
Where to find Sean Stone, Stone’s Goods, getlontra
How Can I Grow My Organic Sales Percentage For Amazon PPC Campaigns?
Ramping Up For Cyber Monday And Black Friday With Data-Driven PPC Strategies [Re-Release]
Overcoming Challenges Of Running Google Ads To Amazon Listings
Why Amazon’s Search Query Performance Dashboard Is Awesome
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Host and Executive Producer: Michael Erickson Facchin
Guest Co-Host: Sean Stone
Senior Producer: Nancy Lili Gonzalez
Podcast Coordinator: Catherine Cardenas
Video and Audio Editor: Pedro Moreno
Graphic Designer: Vanessa Nieto
How Can I Use Amazon’s New Dashboard To Boost My Amazon PPC Sales?
New Dashboard Alert! Mansour Norouzi from Incrementum Digital sits down with Michael to discuss and analyze the benefits of Amazon’s new Customer Loyalty Dashboard. They break down the different data reports included in the dashboard, and explain how this new information can help you and your Amazon PPC Campaign.
We’ll see you in The PPC Den!
🦡 Highlights
0:00 What to expect in this episode
2:40 What’s Good With Mansour
5:30 Analyzing the Brand Analytics Report
7:30 Defining Customer Segments
12:45 New & Potential Customers Data
17:40 Repeat Customers Data
27:20 Different Types Of Customers
30:12 Top Tier Fading Away?
33:17 Segment Metrics
39:30 Where You Can Find Mansour
🦡 Resources & Links
Where to find Mansour, Incrementum Digital
How Do I Make Excellent Amazon Sponsored Display Videos On Budget?
The Power Of Sponsored Brands Placements On Amazon
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Host and Executive Producer: Michael Erickson Facchin
Guest Co-Host: Mansour Norouzi
Senior Producer: Nancy Lili Gonzalez
Podcast Coordinator: Catherine Cardenas
Video and Audio Editor: Pedro Moreno
Graphic Designer: Vanessa Nieto
How Can I Best Use Brand Tailored Promotions?
Live and in person, Joshua Rawe of eSpark joins Michael in a podcast studio for this episode. They discuss a multitude of topics, including the newly released brand tailored promotions. They give you tips on how to best use these brand tailored promotions to your advantage.
We’ll see you in The PPC Den!
🦡 Highlights
0:00 Introduction
1:15 First Meeting
2:38 How This Started
3:30 Podcast Pros
9:25 Last Zap You’ve Made?
12:20 A New Strategy
14:20 Defining Brand Tailored Promotions
17:15 How Much Should Go To Sponsored Display?
21:52 Does ChatGPT Hold Up?
27:43 Using Your Email List
32:20 Is Amazon Right For Your Product?
36:45 Turn On Brand Tailored Promotions!39:00 In Mike’s Shoes
47:00 Wrapping Up
🦡 Resources & Links
Where to find Joshua Rawe, eSpark
How Do I Make Excellent Amazon Sponsored Display Videos On Budget?
Ad Badger & Bobsled Marketing: Keep Your Amazon Team On The Cutting Edge
How Do I Optimize My Amazon Campaign Structure?
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Host and Executive Producer: Michael Erickson Facchin
Guest Co-Host: Joshua Rawe
Senior Producer: Nancy Lili Gonzalez
Podcast Coordinator: Catherine Cardenas
Video and Audio Editor: Pedro Moreno
Graphic Designer: Vanessa Nieto
An Important Update To Sponsored Product Placement Bid Modifiers
A fresh set of wheels! Ad Badger’s Clement Hynaux sits down with Michael to chat about the new update to sponsored products. They define placement percentages, talk about how you can use this update to improve performance for your campaigns, and evaluate the algorithmic considerations that should be made surrounding the new feature.
We’ll see you in The PPC Den!
🦡 Highlights
0:00 What to expect in this episode
2:42 What Are Placement Percentages?
4:22 The New Update
7:14 How Can I Use This To Improve Performance?
15:30 Algorithmic Considerations
21:25 Segmenting Campaigns Based on Placements
22:45 Final Thoughts On The Update
🦡 Resources & Links
8 Solutions To Fix An Amazon Campaign With Too Many Keywords
Case Study: How Do I Fix An Amazon Campaign With 6,000 Keywords?
How To Incorporate “Adjust Bids By Placement” Into Your Keyword Bids (Part 1)
How To Incorporate “Adjust Bids By Placement” Into Your Keyword Bids (Part 2)
How Do I Improve Amazon Total ACOS Fast? Boost Organic Ranking
How To Quickly Lower ACOS Using Bulk Operations
🦡
Join our next Amazon PPC webinar 💻 📢 : https://www.adbadger.com/webinar/
Subscribe to our newsletter: https://www.adbadger.com/newsletter/
Look through all our show notes: https://www.adbadger.com/podcast
Book a call to discuss Amazon PPC strategy: https://www.adbadger.com/product-tour/
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Host and Executive Producer: Michael Erickson Facchin
Guest Co-Host: Clement Hynaux
Senior Producer: Nancy Lili Gonzalez
Podcast Coordinator: Catherine Cardenas
Video and Audio Editor: Pedro Moreno
Graphic Designer: Vanessa Nieto
How Can I Expand My Amazon PPC Campaign To Canada?
O, Canada! Michael is joined by Blair Forrest of AMZ Prep and resident Canadian. Blair and Michael chat about diving into Amazon Canada in under two weeks. They discuss the pros and cons of expansion, common misconceptions, and a step by step playbook on how to break into the country’s market.
We’ll see you in The PPC Den!
🦡 Highlights
0:00 What to expect in this episode
1:00 The Average Canadian Day
5:00 The Intent Behind Expansion
8:55 Pros and Cons of Expanding to Canada
9:20 Key Requirements
16:20 The Playbook of Expansion
26:20 Key Challenges
33:50 Closing Thoughts
🦡 Resources & Links
Where to find Blair Forrest, AMZ Prep
Amazon Case Study: How Freshfield Conquered A Competitive Market
Growing A Global Amazon Empire: How To Reach International Markets
How Do I Perfect My Amazon Inventory Management?
🦡
📚 Get our content library with a checklist that covers every nook and cranny of Amazon Marketing
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Host and Executive Producer: Michael Erickson Facchin
Guest Co-Host: Blair Forrest
Senior Producer: Nancy Lili Gonzalez
Podcast Coordinator: Catherine Cardenas
Video and Audio Editor: Pedro Moreno
Graphic Designer: Vanessa Nieto
How To Use Psychology To Master Amazon PPC
Are you Scared Sammy or Aggressive Andy? In this solo episode, Michael walks through takeaways from The Psychology of Money by Morgan Housel, and how those lessons apply to your Amazon PPC Campaigns. He’ll discuss the importance of luck, the bias of recency, managing search term reports, different scenarios implementing these lessons through Scared Sammy and Aggressive Andy, and more!
We’ll see you in The PPC Den!
🦡 Highlights
0:00 What to expect in this episode
00:27 The Psychology of Money
1:00 The Importance of Luck
1:50 Time Horizons & Risk Tolerance
2:37 The Bias of Recency
5:00 Managing Search Term Reports
8:10 Who Was Right?
🦡 Resources & Links
The Wait Is Over… Search Term Reports For Sponsored Brand Ads Are Here
How Do I Identify And Handle Duplicates In Amazon Search Term Report?
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Host and Executive Producer: Michael Erickson Facchin
Senior Producer: Nancy Lili Gonzalez
Podcast Coordinator: Catherine Cardenas
Video and Audio Editor: Pedro Moreno
Graphic Designer: Vanessa Nieto
6 Steps To Have A Successful Product Launch For Your Amazon PPC Campaign
3..2..1.. Blastoff! Ad Badger Campaign Manager Olena Shmaiun sits down with Michael and shares her six steps for a successful product launch. They break down the launch process into categories including launch phase, long-term strategy, pre-launch prep, and more to make sure your control room is ready for takeoff.
We’ll see you in The PPC Den!
🦡 Highlights
0:00 What to expect in this episode
3:25 Product Launching Rundown
7:35 The Importance of Research
13:30 Setting Up Your Campaign
23:00 Moving Into Launch Phase
27:30 Optimizing As Solutions
30:00 Expanding Your Targeting
35:10 Long-Term Thinking
🦡 Resources & Links
How To Do Keyword Research For Amazon PPC: Back To Basics (Classic)
New Keyword Research Approach: Gain New Clients For Amazon PPC
The Secret To Improving Your ACOS And Revenue For Your Amazon PPC Campaign
Amazon’s New Expanded Product Targeting: How Do I Make The Most Of It?
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Host and Executive Producer: Michael Erickson Facchin
Guest Co-Host: Olena Shmaiun
Senior Producer: Nancy Lili Gonzalez
Podcast Coordinator: Catherine Cardenas
Video and Audio Editor: Pedro Moreno
Graphic Designer: Vanessa Nieto
How to do Keyword Research for Amazon PPC: Back to Basics (Classic)
Everyone wants to talk about keywords because keywords are hot fire flames in the PPC world. This week, Brent Zahradnik of AMZ Pathfinder joins Michael to talk about the foundations of keyword research for Amazon PPC in 2022 including strategic thinking and techniques. This episode is great for both beginners and more advanced PPC-ers who are looking to rearchitect their approach in 2022.
This episode is a rerelease of one of our most popular episodes. Please note the resources and link section for any relevant updates.
We’ll see you in The PPC Den!
Highlights:
0:00 Nancy shares what to expect in this episode
00:37 Why are foundations important?
05:29 Back to basics on Keyword Research
06:27 What is a keyword?
09:36 What is a target?
10:37 What is a search term?
12:52 Keyword Research goals
20:07 Does keyword research ever end?
24:59 Is it possible to test keyword research too fast?
28:53 Percentage of budget for keyword research?
32:10 Keyword Research tools on Amazon
38:48 Third party Keyword Research tools
46:17 Creating Keyword Research Pros
If you like what you hear, please give this video a Thumbs Up and share with your friends!
If you like what you hear, please give The PPC Den a 5-star review and share with your friends!
Resources & Links:
New Keyword Research Approach: Gain New Clients For Amazon PPC
One Keyword, 8 Tools. Accuracy For Search Volume & Sales On Amazon
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Host and Executive Producer: Michael Erickson Facchin
Guest Co-Host: Brent Zahradnik
Senior Producer: Nancy Lili Gonzalez
Video and Audio Editor: Pedro Moreno
Graphic Designer: Emma Walker
The Secret To Improving Your ACOS and Revenue for your Amazon PPC Campaign
Michael gives you all the secrets to the Amazon PPC Universe in this solo episode. He divulges all the details of negative keyword management. He’ll discuss definitions, various management practices, and how to use the Ad Badger software to easily scan for negative terms. After this episode, you’ll walk away an expert on negative keywords.
We’ll see you in The PPC Den!
🦡 Highlights
0:00 What to expect in this episode
1:12 What Are Negative Keywords?
1:37 3 Kinds of Search Terms to Negate
2:56 How Bad Should It Get First?
6:36 Types of Negatives To Add
8:20 Daily Scans
12:00 Setting Up Your Scan
🦡 Resources & Links
What Is The Best Way To Fix Low Sales For My Amazon PPC Campaign?
8 Solutions To Fix An Amazon Campaign With Too Many Keywords
One Keyword, 8 Tools. Accuracy For Search Volume & Sales On Amazon
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Host and Executive Producer: Michael Erickson Facchin
Senior Producer: Nancy Lili Gonzalez
Podcast Coordinator: Catherine Cardenas
Video and Audio Editor: Pedro Moreno
Graphic Designer: Vanessa Nieto
Should I Be A Seller Or A Vendor on Amazon?
Should I sell or should I vend? Adam Riback of CFS Brands sits down with Michael to talk about what it’s like to be a seller vs. a vendor, in relation to Amazon PPC campaigns. They dive into differences between the two, pros and cons of both, and how these different positions affect their marketing.
We’ll see you in The PPC Den!
🦡 Highlights
0:00 What to expect in this episode
4:26 Being a Seller vs. a Vendor
7:03 Why Should You Become A Vendor?
11:05 ECommerce Operations
20:04 Price Optimization Limitations
34:50 Marketing To Sellers vs. Vendors
44:30 The Next Frontier
59:00 Ad Badger Software Tool
🦡 Resources & Links
Where to find Adam Riback, CFS Brands
Prime Day Preparation: Capitalizing On The Most Important Days Of The Year
How Do I Improve Amazon Total ACOS Fast? Boost Organic Ranking
How Do I Fix My Decreasing Conversion Rate On Amazon Advertising?
Amazon’s Marketing Stream Explained: A Technical Breakdown
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Host and Executive Producer: Michael Erickson Facchin
Guest Co-Host: Adam Riback
Senior Producer: Nancy Lili Gonzalez
Podcast Coordinator: Catherine Cardenas
Video and Audio Editor: Pedro Moreno
Graphic Designer: Vanessa Nieto
How Should I Analyze My Data for my Amazon PPC Campaign?
Ad Badger CTO Nick Isber sits down with Michael to talk about all things data in regards to your Amazon PPC Campaign. They delve into Amazon’s data delays, how to analyze your keyword numbers, how AI affects campaigns, and more!
We’ll see you in The PPC Den!
🦡 Highlights
0:00 What to expect in this episode
3:30 The Standard Model of Particle Physics
6:12 What Is It Like To Optimize Daily?
10:30 Analyzing Your Keyword Numbers
13:30 No Orders From A Mathematical Perspective
17:26 Why Keyword Research Matters
19:47 Why Do We Have A Data Delay?
29:36 Diagnosing A Data Delay
34:15 Thinking About The AI Boom
39:50 Learn More About Ad Badger’s Software Tool
🦡 Resources & Links
How To Incorporate “Adjust Bids By Placement” Into Your Keyword Bids (Part 1)
How To Incorporate “Adjust Bids By Placement” Into Your Keyword Bids (Part 2)
4 Reasons Why Lowering Your Bids Won’t Always Lower Your ACOS
Bidding On Branded Keywords: What Happens When You Turn Them Off?
ACOS For Amazon: What Is ACOS And How Do I Calculate It For Amazon PPC?
New Keyword Research Approach: Gain New Clients For Amazon PPC
One Keyword, 8 Tools. Accuracy For Search Volume & Sales On Amazon
How to use AI & GPT for Amazon Marketing & Amazon Growth
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Host and Executive Producer: Michael Erickson Facchin
Guest Co-Host: Nick Isber
Senior Producer: Nancy Lili Gonzalez
Podcast Coordinator: Catherine Cardenas
Video and Audio Editor: Pedro Moreno
Graphic Designer: Vanessa Nieto
What Is The Best Way To Fix Low Sales for my Amazon PPC Campaign?
Are your Amazon PPC Campaign sales feeling sick? Elizabeth Greene of Junglr sits down with Michael to help you find a diagnosis. Equipped with a fantastic flow chart, the pair go through the process of finding the root cause of your low sales, and how to remedy them, step by step. Be sure to download the flow chart using the Content Library link below!
We’ll see you in The PPC Den!
🦡 Highlights
0:00 What to expect in this episode
3:00 Balance as an Entrepreneur
5:55 Why are Sales Down
10:18 Check Out Your Sessions
13:30 Overall Sales Equation
18:58 Competitor Sales Trends
22:00 My Sales Are Down, but Sessions Are Up?
27:05 What Happened on the PPC Side?
37:15 Check Out Ad Badger Software
🦡 Resources & Links
Where to find Elizabeth Greene: Junglr - Youtube
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Host and Executive Producer: Michael Erickson Facchin
Guest Co-Host: Elizabeth Greene
Senior Producer: Nancy Lili Gonzalez
Podcast Coordinator: Catherine Cardenas
Video and Audio Editor: Pedro Moreno
Graphic Designer: Vanessa Nieto
How Can I Beat A Summer Amazon PPC Slump?
Better AMS’s Adam Mellott brings his chill Pacific Northwest energy to the Badger Den this week, to help us beat the mid-summer Amazon PPC slump. He sits down with Michael to discuss the best ways to continue optimizing, post Prime Day. They evaluate campaign type expansion, budget allocation, reevaluating goals for the remainder of the year, and more!
We’ll see you in The PPC Den!
🦡 Highlights
0:00 What to expect in this episode
2:30 Adam’s PNW Energy
7:05 Defining the Summer Slump
10:45 Taking Back Control
13:20 Understanding Consumer Behavior
21:25 Ways To Pace Competition
26:53 Should I Increase My Budget?
28:50 Keeping Track of Budget
33:33 New To Brand Customers
🦡 Resources & Links
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Host and Executive Producer: Michael Erickson Facchin
Guest Co-Host: Adam Mellott
Senior Producer: Nancy Lili Gonzalez
Podcast Coordinator: Catherine Cardenas
Video and Audio Editor: Pedro Moreno
Graphic Designer: Vanessa Nieto
How Can I Use ChatGPT To Advance My Amazon PPC Campaign?
The Future Is Now! Michael sits down with Clement Hynaux to discuss how to use AI to your advantage in regards to your Amazon PPC Campaigns. They analyze how ChatGPT can help with copywriting, keyword organization, spreadsheet interpretation, and more. Be sure to check out our Resource Library linked below to access Clement’s prompts!
We’ll see you in The PPC Den!
🦡 Highlights
0:00 What to expect in this episode
4:40 The Importance of Prompts
5:33 AI & Amazon Marketing
6:30 Copywriting Anything
13:48 Using AI for Client Communication
19:10 Organize Your Keyword Research
24:02 Code Interpreter
27:20 Seasonal Analysis
🦡 Resources & Links
How Do I Make Excellent Amazon Sponsored Display Videos On Budget?
Why No One Watches Your Amazon Sponsored Brand Videos & How To Fix It
One Keyword, 8 Tools. Accuracy For Search Volume & Sales On Amazon
🦡
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Host and Executive Producer: Michael Erickson Facchin
Guest Co-Host: Clement Hynaux
Senior Producer: Nancy Lili Gonzalez
Podcast Coordinator: Catherine Cardenas
Video and Audio Editor: Pedro Moreno
Graphic Designer: Vanessa Nieto
How Can I Utilize Sponsored Brand Placements for my Amazon PPC Campaigns?
Take your sponsored brands to the next level! Ad Badger PPC Campaign Manager Michael Tejeda sits down with Michael to talk about the evolution of Amazon’s sponsored brand placements. They break down Amazon’s automated bidding feature, how to adjust for rest of search, making decisions based on your goals, and more!
We’ll see you in The PPC Den!
🦡 Highlights
0:00 What to expect in this episode
3:00 Michael’s Alaskan Adventure
6:35 Why Sponsored Brands?
10:23 Breaking Down Bidding
16:30 Adjusting for Rest of Search
20:00 Making Decisions Based on Goals
22:14 Should This Be An Optimization Habit?
24:26 New To Brand
29:30 Final Takeaways
🦡 Resources & Links
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Host and Executive Producer: Michael Erickson Facchin
Guest Co-Host: Michael Tejeda
Senior Producer: Nancy Lili Gonzalez
Podcast Coordinator: Catherine Cardenas
Video and Audio Editor: Pedro Moreno
Graphic Designer: Vanessa Nieto
Analyzing Amazon PPC Advertising Stats: What You Need To Know
Spreadsheets galore! Stephen Noch, Campaign Manager at Ocean PPC, joins Michael for their bi-annual data review. They analyze shocking statistics, Amazon trend changes, and what this means for the future of Amazon advertising.
We’ll see you in The PPC Den!
🦡 Highlights
0:00 What to expect in this episode
2:25 Stephen’s Spreadsheet Roots
5:30 Who Is The Average Amazon Seller?
10:57 Examining Trends
16:30 Will These Trends Continue?
19:00 ACOS Difference vs. Average
22:22 How Much Should I Be Spending on Sponsored Products?
32:35 Closing Thoughts
🦡 Resources & Links
Where to find Stephen Noch, Ocean PPC
How Ad Badger Reduced ACOS From 45% To 35% In Two Weeks In May 2022
Why Do I Need A New Strategy For Account Averages In Amazon Advertising?
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Host and Executive Producer: Michael Erickson Facchin
Guest Co-Host: Stephen Noch
Senior Producer: Nancy Lili Gonzalez
Podcast Coordinator: Catherine Cardenas
Video and Audio Editor: Pedro Moreno
Graphic Designer: Vanessa Nieto
How To Become An Advanced Advertiser for Amazon PPC Campaigns
What Would Alfredo Do? This week, Michael sits down with Ad Badger PPC Campaign Manager Alfredo Roselli to talk about his Amazon PPC strategies, tactics, and best practices. The pair discuss how to fix campaign structures, increasing coverage, ACOS data delays, and more!
We’ll see you in The PPC Den!
🦡 Highlights
0:00 What to expect in this episode
3:55 Alfredo’s Productivity Philosophy
5:55 “Coverage” as a PPC term
9:55 Picking Up On The Nuances
11:20 Fixing a Campaign Structure
13:40 Implementing N-Gram Analysis
18:40 Increasing Coverage With Sponsored Display
23:50 Dealing With High SKU Accounts
29:14 Looking At ACOS With Data Delays
33:42 Search Behavior Randomness
🦡 Resources & Links
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Host and Executive Producer: Michael Erickson Facchin
Guest Co-Host: Alfredo Roselli
Senior Producer: Nancy Lili Gonzalez
Podcast Coordinator: Catherine Cardenas
Video and Audio Editor: Pedro Moreno
Graphic Designer: Vanessa Nieto
How Should I Set My Starting Bid For An Amazon PPC Campaign?
Brent Zahradnik from AMZ Pathfinder sits down with Michael to talk about potential starting bids for Amazon PPC Campaigns. They discuss where you should get your starting bids from, if you should use suggested bids, and different strategies for a variety of campaigns.
We’ll see you in The PPC Den!
🦡 Highlights
0:00 What to expect in this episode
5:49 Where Do You Get Your Starting Bids From?
9:10 Should You Use Suggested Bids?
9:30 Brand New Keywords & Themes
10:00 Keywords Related To Those Previously Used
14:30 Bids For Single Keyword Campaigns
18:15 ASIN Targeting Starting Bids
21:15 Category Targeting
🦡 Resources & Links
Where to find Brent Zahradnik, AMZ Pathfinder
Make Your Best Keywords Better With Single Keyword Campaigns
Answered Prayers: Negative ASIN Targeting Comes To Auto Campaigns
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Host and Executive Producer: Michael Erickson Facchin
Guest Co-Host: Brent Zahradnik
Senior Producer: Nancy Lili Gonzalez
Podcast Coordinator: Catherine Cardenas
Video and Audio Editor: Pedro Moreno
Graphic Designer: Vanessa Nieto
How Do I Make the Most of Prime Day 2023 as an Amazon PPC-er?
Amazon’s Prime Day is the most anticipated shopping event of the year. We are thrilled to have Jake Zarastian from JungleScout join Michael to share his invaluable insights for making the most of this annual extravaganza. In this episode, they cover improving images, organizing data, doing nothing, and more. Don’t miss out on this opportunity to stay ahead of the game.
We’ll see you in The PPC Den!
🦡 Highlights
0:00 What to expect in this episode
2:08 Small talk: Welcome to the jungle
3:54 Jake’s Amazon background
5:51 How to maximize Prime Day sales
10:04 Pro tip: Improve your images!
11:56 Amazon PPC Stats for Prime Day 2022
19:40 Pro tip: Organize your data
23:18 Pro tip: Get aggressive before & after Prime Day
26:12 Pro tip: Do nothing…?!
30:17 Are we ready?!
🦡 Resources & Links
Where to find Jake Zarastian, Jungle Scout
Amazon Advertising Stats (Updated Quarterly)
Join our next Amazon PPC webinar 💻 📢 : https://www.adbadger.com/webinar/
Subscribe to our newsletter: https://www.adbadger.com/newsletter/
Look through all our show notes: https://www.adbadger.com/podcast
Book a call to discuss Amazon PPC strategy: https://www.adbadger.com/product-tour/
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Host and Executive Producer: Michael Erickson Facchin
Guest Co-Host: Jake Zarastian
Senior Producer: Nancy Lili Gonzalez
Podcast Coordinator: Catherine Cardenas
Video and Audio Editor: Pedro Moreno
Graphic Designer: Vanessa Nieto
How Can I Grow My Organic Sales Percentage For Amazon PPC Campaigns?
Sean Stone of Stone’s Goods sits down with Michael to discuss 7 ways to grow organic ranking in your Amazon PPC Campaigns. They discuss discounts and deals, organic sales percentages, how to utilize Google ads, and more.
We’ll see you in The PPC Den!
🦡 Highlights
0:00 What to expect in this episode
3:37 Organic Sales Strategy: 2017 vs. Today
7:15 Defining Organic Sales
11:05 Non PPC Sales Percentages
21:27 Increasing Total Organic Sales
26:00 7 Things To Grow Organic Ranking
26:55 Lightning Deals, Prime Exclusive Discounts, 7 Day Deals
32:38 Organic Sales Percentage vs. Organic Unit Percentage
34:00 Single Keyword Campaigns
37:10 Google Ads
40:53 Email
45:55 Price Testing
🦡 Resources & Links
Where to find Sean Stone: stonesgoods and getlontra
Boost Amazon Organic Ranking - Run Google Ads to Your Amazon Listing [Ad Badger X Search Scientists]
How To Send Google Ads Traffic To Your Amazon Listing (Classic)
How Do I Improve Amazon Total ACOS Fast? Boost Organic Ranking
🦡
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Host and Executive Producer: Michael Erickson Facchin
Guest Co-Host: Sean Stone
Senior Producer: Nancy Lili Gonzalez
Podcast Coordinator: Catherine Cardenas
Video and Audio Editor: Pedro Moreno
Graphic Designer: Vanessa Nieto
12 Free Amazon Features Every Brand Should Be Using!
Mansour Norouzi from Incrementum Digital sits down with Michael to discuss 12 free Amazon features your brand should be using. From Brand stories and profiles, to B2B pricing and marketing, the pair discuss a wide range of free options to help elevate your brand.
We’ll see you in The PPC Den!
🦡 Highlights
0:00 What to expect in this episode
6:10 12 Free Amazon Ads Features
6:20 Virtual Bundles
8:40 Posts On Amazon
12:20 Brand Story
15:00 Brand Profiles
16:13 Premium A+ Content
19:18 Brand Referral Bonus
22:30 Customer Engagement
25:57 B2B Pricing
27:26 Customer Reviews
31:25 Managing Experiments
35:42 Using Keywords in Q&A
37:12 Pricing
🦡 Resources & Links
Where to find Mansour Norouzi
🦡
Book a call to discuss Amazon PPC strategy: https://www.adbadger.com/product-tour/
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Host and Executive Producer: Michael Erickson Facchin
Guest Co-Host: Mansour Norouzi
Senior Producer: Nancy Lili Gonzalez
Podcast Coordinator: Catherine Cardenas
Video and Audio Editor: Pedro Moreno
Graphic Designer: Vanessa Nieto
One Keyword, 8 Tools. Accuracy for Search Volume & Sales on Amazon
Ad Badger PPC Campaign Manager Clement Hynaux sits down with Michael to talk about comparing search volumes for Amazon PPC campaign keywords. They discuss various different keyword research tools, and how to analyze your findings.
We’ll see you in The PPC Den!
🦡 Highlights
0:00 What to expect in this episode
4:00 Why You Need Keyword Research Tools
7:14 Defining Key Terms
13:05 Explaining The Experiment
22:15 Third-Party Tools
25:42 How Do We Interpret This Data?
30:20 Orders Approximations
39:50 Closing Thoughts
🦡 Resources & Links
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Host and Executive Producer: Michael Erickson Facchin
Guest Co-Host: Clement Hynaux
Senior Producer: Nancy Lili Gonzalez
Podcast Coordinator: Catherine Cardenas
Video and Audio Editor: Pedro Moreno
Graphic Designer: Vanessa Nieto
What Do I Do When My CPCs Go Up?
Trivium’s Vince Montero talks with Michael about how to combat rising CPC costs in your Amazon PPC Campaigns. They evaluate the source of CPC inflation and discuss helpful tips and strategies to stay competitive in the selling environment, even with the rising Costs Per Click.
We’ll see you in The PPC Den!
🦡 Highlights
0:00 What to expect in this episode
3:30 Cause of CPC Inflation
6:50 Evaluating the CPC Increase
10:06 Discovering New Ad Types
14:11 Amazon’s New Video Placement
19:30 Taking A Look At Your Competitors
22:55 Closing Thoughts
🦡 Resources & Links
Where to find Vince Montero, Trivium
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Host and Executive Producer: Michael Erickson Facchin
Guest Co-Host: Vince Montero
Senior Producer: Nancy Lili Gonzalez
Podcast Coordinator: Catherine Cardenas
Video and Audio Editor: Pedro Moreno
Graphic Designer: Vanessa Nieto
What Do I Do When A Keyword Doesn’t Convert? (Classic)
Wondering when you should cut bait and pause a keyword with zero sales? We’re here to help! This episode is all about keyword management, specifically how you can track and manage keywords that don’t have conversions.
Mike and Stephen leave no stone unturned as they breakdown everything you need to know about keywords that aren’t converting.
This episode is a rerelease of one of our most popular episodes. Please note the resources and link section for any relevant updates.
We’ll see you in The PPC Den!
🦡 Highlights
0:00 Nancy shares what to expect in this episode
1:55 Intro
3:45 What to do with keywords that have zero sales
5:05 Search terms vs. Keywords
9:10 Keyword case study
11:05 When should you pause a keyword?
18:28 Keyword management in practice
24:13 How to interpret and act on your keyword data
37:45 Managing converting keywords
41:15 Closing thoughts
🦡 Resources & Links
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Host and Executive Producer: Michael Erickson Facchin
Guest Co-Host: Stephen Noch
Senior Producer: Nancy Lili Gonzalez
Podcast Coordinator: Catherine Cardenas
Video and Audio Editor: Pedro Moreno
Graphic Designer: Vanessa Nieto
How Can I Evolve As An Amazon PPC Marketer?
Ad Badger PPC Campaign Manager Alfredo Roselli sits down with Michael to discuss using Profit and Loss Dashboards to optimize Amazon PPC Campaigns, and how to evolve as an Amazon PPC marketer. They break down how to format your P&L dashboard, how to analyze your findings, how often you should implement changes, and more!
We’ll see you in The PPC Den!
🦡 Highlights
0:00 What to expect in this episode
3:42 What is a Profit and Loss Dashboard?
4:38 Fixed vs. Marginal Costs
5:50 How To Format Your P&L Dashboard
9:07 How Often Should You Make Changes?
11:20 How To Use P&L for PPC
12:23 Analyzing Insight From Your Reports
16:00 Don’t Misdiagnose Your Campaign
19:13 Vital Insight from P&L Dashboards
23:50 Overview of Your Dashboard
27:00 Context is Crucial
29:44 Final Takeaways
🦡 Resources & Links
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Host and Executive Producer: Michael Erickson Facchin
Guest Co-Host: Alfredo Roselli
Senior Producer: Nancy Lili Gonzalez
Podcast Coordinator: Catherine Cardenas
Video and Audio Editor: Pedro Moreno
Graphic Designer: Vanessa Nieto