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PPC Den: Amazon PPC Advertising Mastery

PPC Den: Amazon PPC Advertising Mastery

By The PPC Den
The world's first Amazon advertising podcast-- hosted by Ad Badger. Here we discuss the ins and outs of Amazon PPC, including tips and tricks to help optimize your ad campaigns. Whether you're a die-hard PPC fanatic or an Amazon seller looking for an edge, this is the podcast for you!
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AMZPPC #109: What are Dayparting and Weekparting in Amazon PPC?

PPC Den: Amazon PPC Advertising Mastery

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How to do Keyword Research for Amazon PPC: Back to Basics
Everyone wants to talk about keywords because keywords are hot fire flames in the PPC world. This week, Brent Zahradnik of AMZ Pathfinder joins Michael to talk about the foundations of keyword research for Amazon PPC in 2022 including strategic thinking and techniques. This episode is great for both beginners and more advanced PPC-ers who are looking to rearchitect their approach in 2022. We’ll see you in The PPC Den! Highlights 0:00 Intro– Why foundations are important 04:52  Back to basics on Keyword Research 05:50 What is a keyword? 08:59 What is a target? 10:00 What is a search term? 12:15 Keyword Research goals 19:30 Does keyword research ever end? 24:22 Is it possible to test keyword research too fast? 28:16 Percentage of budget for keyword research? 31:33 Keyword Research tools on Amazon 38:11 Third party Keyword Research tools 45:40 Creating Keyword Research Pros If you like what you hear, please give The PPC Den a 5-star review and share with your friends! Resources & Links Where to find Brent RPSB: Still the Best Keyword Research Strategy? How to Use Reverse ASIN Lookups for New Amazon Keywords How Keyword Dumping Ruins Your PPC Campaigns Never miss the latest in Amazon PPC tips and best practices All our episodes and show notes Get a product tour of Ad Badger - Host and Executive Producer: Michael Erickson Facchin Guest Co-Host: Brent Zahradnik Senior Producer: Nancy Lili Gonzalez Video and Audio Editor: Pedro Moreno Graphic Designer: Emma Walker
48:51
January 21, 2022
How to Be Good at PPC: 3 Questions
To get good at Amazon PPC, it’s important to consider these three things. 1, do you have a full funnel understanding? 2, What are the economics at play? 3, is your targeting tight or loose? Listen to Mike explain why these three questions are the framework for getting good at PPC on Amazon or any other platform. We’ll see you in The PPC Den! Highlights 0:00 Intro – Guitar analogy 02:22 3 things to know to get good at PPC Resources & Links Never miss the latest in Amazon PPC tips and best practices All our episodes and show notes Get a product tour of Ad Badger - Host and Executive Producer: Michael Erickson Facchin Senior Producer: Nancy Lili Gonzalez Video and Audio Editor: Pedro Moreno Graphic Designer: Emma Walker
11:21
January 14, 2022
The PPC Den’s Podcast Goals for 2022 & Happy New Year!
Just a quick Badger Bite to overview our goals for The PPC Den Podcast and a quick surprise and gift for your ears straight from Michael. Thank you for joining us in 2021, and we’ll see you in The Badger Den next year! If you like what you hear, please give The PPC Den a 5-star review and share with your friends! Resources & Links Never miss the latest in Amazon PPC tips and best practices All our episodes and show notes Get the Ad Badger App. It's the most powerful toolset to manage, automate, and monitor your Amazon campaigns around the clock. - Host and Executive Producer: Michael Erickson Facchin Senior Producer: Nancy Lili Gonzalez Video and Audio Editor: Pedro Moreno Graphic Designer: Emma Walker
02:27
December 31, 2021
Our 2022 Amazon PPC Wishlist: 22 Tools and Features [AMZ PPC # 154]
Brent Zahradnik from AMZ Pathfinder joins Michael this week to create our annual end-of-year Amazon PPC wishlist. We hope you’ll gain a deeper understanding of the tools Amazon Advertising currently offers while we explain some of the tools and features we wish Amazon will offer in the year to come. This is a time of hope because new things will definitely come in 2022. Like we always say, Amazon PPC is ever-evolving, just like Pokemon. Happy New Year, and we’ll see you in The PPC Den! Highlights 0:00 Intro– 2022 Amazon PPC Wishlist 2:34 Optimization Tools 11:00 Reporting Tools 26:57 Budget and Money 31:15 Quality of Life 40:27 Amazon future predicting! 43:30 Outro - Personal resolution If you like what you hear, please give The PPC Den a 5-star review and share with your friends! Resources & Links Where to find Brent See the full list of each 22 items here Our 2021 Amazon PPC Wishlist Our 2020 Amazon PPC Predictions Our 2019 Amazon PPC Predictions Never miss the latest in Amazon PPC tips and best practices. All our episodes and show notes are available here Get the Ad Badger App here: https://www.adbadger.com/ The most powerful toolset to manage, automate, and monitor your Amazon campaigns around the clock. - Host and Executive Producer: Michael Erickson Facchin Guest Co-Host: Brent Zahradnik Senior Producer: Nancy Lili Gonzalez Video and Audio Editor: Pedro Moreno Graphic Designer: Emma Walker
45:03
December 30, 2021
3 Filters to Use Weekly in Your Search Term Report on Amazon [AMZ PPC 153]
Maximizing your work week is how you maximize gains. This week, Michael and Ryan share three filters to use every week in your search time report on Amazon to ensure you’re paying the right price, using the best campaign structure, and optimizing bid strategy depending on the data. Get an edge on the competition by doing this weekly! We’ll see you in The Badger Den! Highlights 0:00 Intro-- Christmas trees and Moneyball 2:32 Moneyball summary 5:35 Explaining the Moneyball analogy 8:00 Defining qualitative metrics of this episode 12:20 3 Weekly Filters: Revenue generators 20:06 Weekly Filters: High click, no orders 23:58 Weekly Filters: Low click 33:34 Outro -- Summary and homework If you like what you hear, please give The PPC Den a 5-star review and share with your friends! Resources & Links Search Scientists Wordstream How do I Fix Low-Click, Low-Sale Keywords? How to Optimize Hundreds of Auto Campaigns at Once Long Tail Search Terms: Amazon PPC Silent Killer About Amazon’s New Opportunity Tab Never miss the latest in Amazon PPC tips and best practices All our episodes and show notes are available here Get the Ad Badger App here: https://www.adbadger.com/ The most powerful toolset to manage, automate, and monitor your Amazon campaigns around the clock. - Host and Executive Producer: Michael Erickson Facchin Guest Co-Host: Ryan Hofacre Senior Producer: Nancy Lili Gonzalez Video and Audio Editor: Pedro Moreno Graphic Designer: Emma Walker
36:01
December 22, 2021
How Should Amazon Professionals Optimize Tax Planning? [AMZ PPC 152]
If getting nerdy over Amazon Advertising niche rules and features is The PPC Den’s meat and potatoes, then we’re having a healthy and overdue dose of broccoli this week! Christian Rivera, The E-Commerce Accountant, joins Michael Erickson Facchin to identify the most common mistakes e-entrepreneurs make and offer simple advice for beginners and advanced Amazon professionals to keep solid books and structure their businesses to be more tax-friendly. We’ll see you in The Badger Den! Highlights 0:00 Intro-- Eat your metaphorical vegetables! 1:35 Why to know your tax-stuffs 2:32 Christian Rivera’s professional journey 4:00 Most common tax planning mistakes 5:30 What should e-commerce entrepreneurs do in Q4? 6:56 How many e-commerce entrepreneurs have perfect books? 9:47 How can international entrepreneurs apply these tips? 14:40 Activities to do in Q4 to prep for tax season 18:25 More advanced tax prep activities 21:05 Where to find Christian If you like what you hear, please give The PPC Den a 5-star review and share with your friends! Resources & Links Where to find Christian E-Com Accountants Instagram Christian, the E-Com Accountant, Instagram Christian’s professional accomplishments Never miss the latest in Amazon PPC tips and best practices All our episodes and show notes are available here Get the Ad Badger App here. The most powerful toolset to manage, automate, and monitor your Amazon campaigns around the clock. - Host and Executive Producer: Michael Erickson Facchin Guest Co-Host: Christian Rivera Senior Producer: Nancy Lili Gonzalez Video and Audio Editor: Pedro Moreno Graphic Designer: Emma Walker
23:19
December 17, 2021
What are The Biggest Trends in Amazon PPC Q4 of 2021? [AMZ PPC 151]
Michael Tejeda and Michael Facchin reflect on the biggest trends the Ad Badger App reported for Amazon’s Q4 over Black Friday, Cyber Monday, and the Turkey Five. The simple takeaway is that what used to work no longer works in Amazon PPC. How should you prepare for the rest of Q4 or for future seasonality shifts? Find out in The Badger Den! Highlights 0:00 Intro-- Limoncello 2:00 Ad Badger Software Data from Black Friday - Cyber Monday 4:00 Differences with Amazon Advertising in 2021 than years prior 5:10 What’s up with CPC Management in Q4? 11:04 A poor tactic for bid optimization 12:25 What’s the best responsiveness loop strategy for budget management? 15:20 Sponsored display retargeting gripes 19:43 Be responsive. 21:57 RPSB: the best tactic 23:22 What factors to consider with budget management? 27:13 Put your best foot forward. If you like what you hear, please give The PPC Den a 5-star review and share with your friends! Resources & Links Q4 Strategy for Amazon Advertising in 2021: How Do You Prepare?  Amazon Advertising Stats Amazon Campaign Types Reference Guide Take Our Bulk Files Course here: Amazon PPC Keyword Research: RPSB A Case for Segmenting Branded Keywords Never miss the latest in Amazon PPC tips and best practices All our episodes and show notes are available at https://www.adbadger.com/podcast​​​​​ Get the Ad Badger App here: https://www.adbadger.com/ The most powerful toolset to manage, automate, and monitor your Amazon campaigns around the clock. - Host and Executive Producer: Michael Erickson Facchin Guest Co-Host: Michael Tejeda Senior Producer: Nancy Lili Gonzalez Video and Audio Editor: Pedro Moreno Graphic Designer: Emma Walker
30:01
December 10, 2021
The Complete Amazon Campaign Types Reference Guide [AMZ PPC 150]
It’s easy to get confused in Amazon Advertising and to forget what’s available where. You need strategic focus. When you’re building campaigns, it’s important to know you’re covering all your bases for maximum visibility. That’s why we created this Amazon Campaign Types Mega Mind Map just for you: https://adbadger.com/get-amazon-campaign-types We’ll see you in The Badger Den! Highlights 0:00 Intro-- Gobble ‘til you wobble 2:05 A gift for your gripes: Mind Map for 4:33 Why this reference document will help 8:55 How to use this Mind Map 9:40 Slack pro-tip 15:05 Outro! If you like what you hear, please give The PPC Den a 5-star review and share with your friends! Resources & Links Amazon Campaign Types Reference Guide Amazon Power Ratio Never miss the latest in Amazon PPC tips and best practices All our episodes and show notes are available at https://www.adbadger.com/podcast Get the Ad Badger App here: https://www.adbadger.com/ The most powerful toolset to manage, automate, and monitor your Amazon campaigns around the clock. - Host and Executive Producer: Michael Erickson Facchin Guest Co-Host: Ryan Hofacre Senior Producer: Nancy Lili Gonzalez Video and Audio Editor: Pedro Moreno Graphic Designer: Emma Walker
16:33
December 03, 2021
Thank You for an Incredible Year! [AMZ PPC 149]
It’s gratitude week, and we wanted to take a moment to thank everyone who’s helped us be the longest-running Amazon Advertising podcast in the universe! In this episode, Michael and Nancy, Ad Badger’s Chief Joy Officer, thank every guest host of the last year as well as some of YOU! This episode inadvertently became like a greatest hits episode of the last year too, so be sure to check out some of the gold that we appreciate most. We’ll see you in The Badger Den! Highlights 0:00 Intro-- The longest running Amazon Advertising podcast in the universe! 2:50 Thank you, Brent Zahradnik!  3:27 Thank you, Noemi Bolojan!  3:50 Thank you, Adam Heist!  4:27 Thank you, Steven Pope!  5:12 Thank you, Destaney Wishon!  5:42 Thank you, Clifford Donovan!  6:01 Thank you, Elizabeth Greene!  6:30 Thank you, Stephen Noch!  7:09 Thank you, Michael Tejeda!  8:15 Thank you, Ryan Hofacre! 8:42 Thank you, Bobby Pulte! 9:25 Thank you, Michael Erickson Facchin!  10:40 Thank you, listeners! 11:20 Thank you, Ad Badger team! 11:50 Thank you for the kind reviews! 12:20 Thank you!! Resources & Links The Dreaded Amazon Data Reporting Delay Thanks for the office, Ryan Moran! How to Use Amazon’s New Budget Tab and Report Why Community Matters for Amazon Advertising How to Send Google Ads Traffic to Your Amazon Who to Hire for Your Amazon Growth Team Mini Amazon SEO Series How to Optimize for Total ACOS Goals A Case for Segmenting Branded Keywords Balancing Amazon PPC Optimization and Expansion Getting the Most Out of Amazon PPC Management 10 Tips to Become a Great Amazon PPC Manager 5 Important Factors that Influence Amazon Ranking A Look at Amazon’s New Sponsored Display Reports How do I Fix my Decreasing CVR on Amazon? Get the Ad Badger App: https://www.adbadger.com/
14:09
November 24, 2021
Should You Use Amazon Ad's New Budget Rules? [AMZ PPC 148]
Amazon Advertising released a new feature a couple months ago, but it was nonsensical. They recently edited its presentation to make it make sense, so now we’re ready to share our favorite type of PPC Den Podcast episode: a deep dive into a niche new feature, New Budget Rules. Brent Zahradnik of AMZ Pathfinder and Michael share gripes and strategies for leveraging Schedule-Based and Performance Based budget rules that are specific to auto and manual Sponsored Product campaigns. Learn everything there is to know about the New Budget Rules this week in The Badger Den! Highlights 0:00 Intro-- Brent’s Steve Jobs impersonation 1:50  The New Budget Rules in Amazon Advertising 3:50 First principles thinking on Budget Rules 5:45 Where do these Budget Rules apply? 9:20 What’s in Budget Rules? 17:40 How often will you apply Budget Rules? 24:47 Strategic Implementation of New Budget Rules 35:33 Outro-- Wintry beverages If you like what you hear, please give The PPC Den a 5-star review and share with your friends! Resources & Links Amazon’s take on Dynamic Budget Rules Hidden Amazon PPC Metrics with Elizabeth Greene How to Prepare for Black Friday- Cyber Monday in 2021 Where to find Brent, AMZ Pathfinder Never miss the latest in Amazon PPC tips and best practices All our episodes and show notes are available at https://www.adbadger.com/podcast​​​​​ Get the Ad Badger App here: https://www.adbadger.com/ The most powerful toolset to manage, automate, and monitor your Amazon campaigns around the clock. - Host and Executive Producer: Michael Erickson Facchin Guest Co-Host: Brent Zahradnik Senior Producer: Nancy Lili Gonzalez Video and Audio Editor: Pedro Moreno Graphic Designer: Emma Walker
38:16
November 19, 2021
Q4 Strategy for Amazon Advertising in 2021: How Do You Prepare? [AMZ PPC 147]
Three different badgers grace us this week to offer 3 areas to edit your existing Amazon Advertising strategy to increase growth for Q4 in 2021. Things are very different with Amazon PPC this year-- inventory issues a-plenty and rising CPCs, to name a couple-- but we believe you’ll want to edit your budgets, bids, and marketing approach this holiday season. We’ll see you in The Badger Den! Highlights 0:00 Intro -- The more, the merrier 2:30 What’s different about Amazon PPC in Q4 2021? 9:25 Budgets and Bids 16:20 Remarketing 23:00 What to consider for your unique strategy/ approach 24:44 Outro - Our holiday wishlist If you like what you hear, please give The PPC Den a 5-star review and share with your friends! Resources & Links Ramping Up for Cyber Monday & Black Friday with Data Driven PPC Strategies  Lower Rising CPC on Amazon Playlist  Never miss the latest in Amazon PPC tips and best practices All our episodes and show notes are available at https://www.adbadger.com/podcast​​​​​ Get the Ad Badger App here: https://www.adbadger.com/ The most powerful toolset to manage, automate, and monitor your Amazon campaigns around the clock. - Host and Executive Producer: Michael Erickson Facchin Guest Co-Host: Ryan Hofacre, Michael Tejeda Senior Producer: Nancy Lili Gonzalez Video and Audio Editor: Pedro Moreno Graphic Designer: Emma Walker
27:28
November 12, 2021
How do I Fix my Decreasing Conversion Rate on Amazon Advertising? [AMZ PPC 146]
Is your conversion rate falling on Amazon Advertising too? This is the question we’re most asked these days from other PPC-ers who want to know they’re not the only ones. CVR is falling, just as CPC is rising. Learn why this is happening and what to do about it in this week’s episode of The PPC Den Podcast. We’ll see you in The Badger Den! Highlights: 0:00 Intro -- What’s coming next 0:36 Topic: Why are conversion rates falling? 2:18 Why is CVR falling on Amazon Advertising? 8:22 How to fix rising CPC and lower CVR? 11:12 Your homework: Listen to these other episodes now 14:00 Outro -- You’re not alone. If you like what you hear, please give The PPC Den a 5-star review and share with your friends! Resources & Links: Ep 1, The Golden Age of Amazon Lower Rising CPC on Amazon Playlist Ep 132, Should You Segment Automatic Sponsored Product Campaigns? Ep 106, How Keyword Dumping Ruins Your Campaigns Ep 145, Find Your Bid Style: Which of These 7 Amazon PPC Personalities Are You? Never miss the latest in Amazon PPC tips and best practices: https://www.adbadger.com/newsletter/ All our episodes and show notes are available at https://www.adbadger.com/podcast​​​​​ Get the Ad Badger App here: https://www.adbadger.com/ The most powerful toolset to manage, automate, and monitor your Amazon campaigns around the clock. - Host and Executive Producer: Michael Erickson Facchin Senior Producer: Nancy Lili Gonzalez Video and Audio Editor: Pedro Moreno Graphic Designer: Emma Walker
16:43
October 29, 2021
Find Your Bid Style: Which of These 7 Amazon PPC Personalities Are You? [AMZ PPC 145]
There are seven types of Amazon bid personas, and some of them are more constructive than others. In this episode, determine your current bid optimization style, and then take advice from Michael and Stephen Noch to fine-tune your approach and be more successful in Amazon PPC. We offer formulas and strategies for getting the right bid to attain the ACOS you want, and you won’t want to miss this special re-release of a Team Badger favorite! We’ll see you in The Badger Den! Highlights: 0:00 Intro-- Re-releasing a PPC Den favorite! 3:02 The 7 Personalities of Bid Optimization on Amazon 4:28 Why are bids important for Amazon Advertising? 7:05 Are you a Neglectful Natalie? 10:14 Are you a Guessing Gary? 12:17 Are you  a Wild Willy? 16: 18 Are you a Penny Pinching Pete or an Anxious ACOS Andy? 19:20 Are you a Historical Henry? 23:05 Are you an Expected Value Evan? 26:20 Are you an Anticipatory Amy? 28:31 Summary of good bid optimization strategies If you like what you hear, please give The PPC Den a 5-star review and share with your friends! Resources & Links Original episode If you like this episode, check out its partner long format article. Amazon PPC Optimization VS Amazon PPC Expansion Ep 16, Cranking Up Conversion Rates A comprehensive guide to Ad Badger’s Bid Optimization Algorithm Where to find Stephen Noch, freelance Amazon manager and consultant Never miss the latest in Amazon PPC tips and best practices All our episodes and show notes are available at https://www.adbadger.com/podcast​​​​​ Get the Ad Badger App here: https://www.adbadger.com/ The most powerful toolset to manage, automate, and monitor your Amazon campaigns around the clock. - Host and Executive Producer: Michael Erickson Facchin Guest Co-Host: Stephen Noch Senior Producer: Nancy Lili Gonzalez Video and Audio Editor: Pedro Moreno Graphic Designer: Emma Walker
31:53
October 22, 2021
Should You Trust Amazon Advertising’s New Opportunity Tabs? [AMZ PPC 144]
Amazon recently launched a new feature on some Advertising accounts, the New Opportunity Tab. It offers six different “opportunities,” but are any of these actually good for your ROI? Brent Zahradink from AMZ Pathfinder joins Michael to dissect which opportunities to consider and how to integrate them (or not) into your existing Amazon PPC strategy for optimal results. We’ll see you in The Badger Den! Highlights 0:00 Intro -- Catching up 2:25 Amazon’s new Opportunity Tab inspired by Google Ads 6:29 1st Opportunity -- “Campaigns out of budget” 13:34 2nd Opportunity -- “Unpause- paused campaigns” 17:34 3d Opportunity -- “Look at [blank] report” 20:52 4th Opportunity--”Boost conversion rates” 23:58 5th Opportunity -- “Try different targeting”  27:10 6th Opportunity -- “Link ads to a store with 3+ pages”  30:04 Should these “opportunities” be part of your Amazon PPC workflow? If you like what you hear, please give The PPC Den a 5-star review and share with your friends! Resources & Links Where to find Brent: AMZ Pathfinder The in-person episode with Brent on the New Budget Report and Tab Never miss the latest in Amazon PPC tips and best practices All our episodes and show notes are available at https://www.adbadger.com/podcast​​​​​ Get the Ad Badger App here: https://www.adbadger.com/ The most powerful toolset to manage, automate, and monitor your Amazon campaigns around the clock. - Host and Executive Producer: Michael Erickson Facchin Guest Co-Host: Brent Zahradnik Senior Producer: Nancy Lili Gonzalez Video and Audio Editor: Pedro Moreno Graphic Designer: Emma Walker
34:14
October 15, 2021
How to Tell a Story with Amazon PPC Data to Boost Client Satisfaction [AMZ PPC 143]
Understanding Amazon PPC data is one thing, but explaining those numbers to a client can be challenging if clients often think in simplistic “good” or “bad” terms when, in reality, the metrics tell a greater narrative. In this episode of The PPC Den, freelance Amazon consultant and ad manager, Stephen Noch, joins Michael Facchin to share examples on how to interpret the numbers behind Amazon Advertising, such as CTR, CVR, CPC, and ACOS in order to improve client understanding and satisfaction. We’ll see you in The Badger Den! Highlights 0:00 Intro-- plant daddy 2:30 Reading the tea leaves of your Amazon PPC metrics 5:51 Overview of metrics 6:15 How to elevate the interpretation of CTR 16:10 How to elevate the interpretation of CVR 25:18 How to tell the story of CPC 35:50 A brief narrative of the novel that is ACOS/ ROAS 45:16 Outro-- LinkedIn activity If you like what you hear, please give The PPC Den a 5-star review and share with your friends Resources & Links Amazon Advertising Stats “Adjust Bids by Placement” Settings into your Keyword Bids (Part 1: Single KW Campaigns) “Adjust Bids by Placement” Settings into your Keyword Bids (Part 2: Multi-KW Campaigns) How to Scale Your Amazon PPC Account Is ACOS a Vanity Metric? “How to Lie With Statistics” by Darrell Huff How to Lower Rising CPC in 2021 Playlist Where to find Stephen Noch, Amazon Advertising freelance consultant and ad manager Never miss the latest in Amazon PPC tips and best practices All our episodes and show notes are available at https://www.adbadger.com/podcast​​​​​ Get the Ad Badger App here: https://www.adbadger.com/ The most powerful toolset to manage, automate, and monitor your Amazon campaigns around the clock. - Host and Executive Producer: Michael Erickson Facchin Guest Co-Host: Stephen Noch Senior Producer: Nancy Lili Gonzalez Video and Audio Editor: Pedro Moreno Graphic Designer: Emma Walker
47:12
October 08, 2021
Why Community Matters for Amazon Advertising [AMZ PPC # 142]
Is building a community the right strategy for your Amazon business? This week, Noemi Bolojan, co-host of the Wizards of Ecom podcast, joins Michael to share her experience building a community around her passion and then directing that traffic to her business. The advice shared in this episode may not be suitable for ALL of The PPC Den’s listeners, but it may encourage a select few of you to think more broadly and have more fun in a virtual space with the products you sell on Amazon. We’ll see you in The Badger Den! Highlights: 0:00 Intro - Rain sounds & Noemi’s background 6:30 On building communities around products 7:55 Why build community before launching products? 10:07 What is a community? 11:44 Differences between an industry influencer and a community page 14:00 Why sell to a community? 17:45 How community helps buffer sales during dips 21:20 Why community is the fun part of your business 24:11 Branded community, general community, or niche community? 25:10 How to determine if this is a traffic source worth investing 29:01 Why shoppers buy from community vs elsewhere 30:36 Consider timeframe before going the community route 32:20 Outro - Where to find Noemi If you like what you hear, please give The PPC Den a 5-star review and share with your friends! Resources & Links Listen to Noemi's music Wizards of Ecom podcast Noemi's famous cat Amazongroupchat.com Never miss the latest in Amazon PPC tips and best practices All our episodes and show notes Get the Ad Badger App here: https://www.adbadger.com/ The most powerful toolset to manage, automate, and monitor your Amazon campaigns around the clock. - Host and Executive Producer: Michael Erickson Facchin Guest Co-Host: Noemi Bolojan Senior Producer: Nancy Lili Gonzalez Video and Audio Editor: Pedro Moreno Graphic Designer: Emma Walker
34:11
October 01, 2021
How to Send Google Ads Traffic to Your Amazon Listing [AMZ PPC # 141]
Google Ads is the simplest and most impactful way to drive external traffic to Amazon. In this episode, we team up with Adam Heist to explore why to do it, how to do it, and when to do it. Adam shares first-hand experience with successfully driving external traffic. If you want to boost your ROI, this might be the simplest and most impactful way of doing so. Previous Google Ads experience is not required. We’ll see you in The Badger Den! Highlights: 0:00 Intro-- Utah living 2:00 Driving external traffic to Amazon listing 8:50 Nefarious tactics that contradicted long-lasting strategies 11:40 How to set up your first campaign on Google Ads 16:55 How else to incorporate Google Ads into marketing mix 22:37 Direct URL in Google Ads? 25:20 What ranking and revenue components should be considered? 28:17 How to think about spend and revenue generated 31:00 Other benefits of external traffic, regardless of conversions 34:50 When to use Google Ads to send traffic to your Amazon listing 35:27 Outro -- Do the little things that 95% of sellers are too lazy to do. If you like what you hear, please give The PPC Den a 5-star review and share with your friends! Resources & Links Where to find Adam Heist Shout-out to Steven Pope of My Amazon Guy Amazon's Brand Referral Bonus Program Google Ads Tutorial for Amz Products [Step by Step] Full Tutorial for Amazon Sellers #GoogleAds For larger Google Ads Managed Services projects, consider Ad Badger’s sister company, Search Scientists Never miss the latest in Amazon PPC tips and best practices All our episodes and show notes are available at https://www.adbadger.com/podcast​​​​​ Get the Ad Badger App: https://www.adbadger.com/ The most powerful toolset to manage, automate, and monitor your Amazon campaigns around the clock. - Host and Executive Producer: Michael Erickson Facchin Guest Co-Host: Adam Heist Senior Producer: Nancy Lili Gonzalez Video and Audio Editor: Pedro Moreno Graphic Designer: Emma Walker
38:40
September 17, 2021
Who to Hire for Your Amazon Growth Team [AMZ PPC # 140]
The most successful Amazon marketers think big-picture about their teams. Does your Amazon Growth Team contain these nine key players? In this week’s epic episode, Michael and Steven Pope take inspiration from Marvel Cinematic Universe to explain which superhero is the best metaphorical hire for each role that your business needs for perfect synergy. Note: While having Avengers knowledge is beneficial, we believe anyone should be able to understand the references. We linked to the Avenger’s Wiki page below to help with any confusion. We’ll see you in The Badger Den! Highlights 0:00 Intro - Who to hire for synergy 05:57 Who’s the Nick fury of your business? 07:54 Do you have someone overlooking marketing, finance, and operations? 10:11 Which super hero to hire to do your PPC 11:54 Which super hero to hire to do your SEO 17:39 Does your business hire for design, merchandising, optimizing? 18:16 Which super hero to hire for merchandising & branding 22:20 Which super hero to hire for optimizing/ A-B testing 28:27 Which super hero to hire to as your designer 34:14 Who to hire for your Amazon operations 34:43 Which super hero to hire for inventory management 40:39 Which super hero to hire to do customer service 42:50 Which super hero to hire to manage your finances 47:18 Which super hero to hire for catalog troubleshooting 50:00 Always be hiring - Avengers Assemble If you like what you hear, please give The PPC Den a 5-star review and share with your friends! Resources & Links Avengers Wiki Where to find Steven Pope, My Amazon Guy The masterpiece SEO collaboration course Org Chart for Avengers of Amazon The E-Myth Revisited: Why Most Small Business Don’t Work and What to Do About It Traction: A Startup Guide to Getting Customers PickFu App Who Not How: The Formula to Achieve Bigger Goals Through Accelerating Teamwork Never miss the latest in Amazon PPC tips and best practices All our show notes Get the Ad Badger App - Host and Executive Producer: Michael Erickson Facchin Guest Co-Host: Steven Pope Senior Producer: Nancy Lili Gonzalez Video and Audio Editor: Pedro Moreno Graphic Designer: Emma Walker
53:18
September 10, 2021
How to Optimize for Total ACOS Goals in Amazon Advertising [AMZ PPC # 139]
Destaney Wishon from BetterAMS joins Michael this week to discuss why everyone loves Total ACOS. It’s an important metric, but tackling it is often misunderstood. In this episode, they discuss what influences Total ACOS, how to set goals specifically for Total ACOS, and why bid optimization is the magic behind it all. This episode also features Ad Badger’s very first giveaway! Listen to find out how one lucky person may win literal tacos. We’ll see you in The Badger Den! Highlights: 0:00 Intro - Prosper 2:10 Tacos giveaway (no, really) 4:47 Optimizing for Total ACOS 7:04 How to determine Total ACOS 10:10 What influences Total ACOS? 13:30 Poor strategies that brands implement to lower Total ACOS 16:27 Why brands need to consider micro-level 20:30 Product ad reports for sponsored brands? 21:12 What’s brand halo? 23:10 Why don’t brands ask for Total ACOS per product? 25:40 How to lower Total ACOS with only PPC 31:00 Why to separate different Amazon goals 32:34 Why to lower budget, but not bid 36:40 Outro If you like what you hear, please give The PPC Den a 5-star review and share with your friends! Resources & Links BetterAMS Prosper Show Total ACOS Trinity Your Guide to Amazon Advertising Strategy Lowering CPCs in 2021; The PPC Den Podcast series, PPC Boosters Live Show on Marketing during Covid-19 Another Destaney episode, What are Dayparting and Weekparting in Amazon PPC? Join our newsletter and never miss the latest in Amazon PPC tips and best practices: https://www.adbadger.com/newsletter/ All our episodes and show notes are available at https://www.adbadger.com/podcast​​​​​ Need help with Bid Optimization? Try Ad Badger App. https://www.adbadger.com/ The most powerful toolset to manage, automate, and monitor your Amazon campaigns around the clock. - Host and Executive Producer: Michael Erickson Facchin Guest Co-Host: Destaney Wishon from BetterAMS Senior Producer: Nancy Lili Gonzalez Video and Audio Editor: Pedro Moreno Graphic Designer: Emma Walker
39:02
September 03, 2021
A Case for Segmenting Branded Keywords in Amazon PPC [AMZ PPC # 138]
Should we segment branded keywords? It’s been almost two years since Ad Badger last shared opinions on segmenting branded keywords. Our consensus then: too much effort for the results. Clifford Donovan, a Senior Amazon Media Buyer at Pilothouse Digital, convinces Michael that segmenting branded keywords is more important than ever because of Amazon’s spike in CPC costs. Learn if it’s ever not worth it to segment, how to approach branded segmentation for older accounts, and PPC goal setting based on funnels on this week’s episode of The PPC Den. Stay badgery! Highlights: 0:00 Intro-- Meet Clifford Donovan, Amazon PPC Practitioner 4:00 Thoughts on segmenting branded keywords 5:25 PPC goal setting based on funnels 10:01 How to use head or tail keywords 11:55 How to set ACOS targets with branded and unbranded terms 13:24 Is it ever not worth it to segment? 16:20 How to keep clean separations between branded and non-branded terms 20:00 Why it’s not double the search term graduation process 24:07 Why keyword segmentation lowers CPC 25:27 How to approach branded segmentation for an older account 31:08 Looking at overall ACOS to determine best approach 31:55 How to label campaign names to know if it is branded or unbranded 32:47 How segmenting simplifies ASIN targeting 36:20 Why segmentation is more important now than ever 39:02 Outro If you like what you hear, please give The PPC Den a 5-star review and share with your friends! Resources & Links PPC Boosters Series from The PPC Den Podcast Our preferred keyword research strategy, RPSB Long Tail Search Terms: The Amazon PPC Silent Killer? Should you segment your branded keywords in Amazon Ads? (2019) Should you bid on branded keywords? (2019) Pilothouse Digital What Clifford Donovan thinks of Ad Badger Never miss the latest in Amazon PPC tips and best practices All our episodes and show notes are available at https://www.adbadger.com/podcast​​​​​ Get the Ad Badger App here: https://www.adbadger.com/ The most powerful toolset to manage, automate, and monitor your Amazon campaigns around the clock. - Host and Executive Producer: Michael Erickson Facchin Guest Co-Host: Clifford Donovan Senior Producer: Nancy Lili Gonzalez Video and Audio Editor: Pedro Moreno Graphic Designer: Emma Walker
41:37
August 27, 2021
Ask Any PPC Question with Steven Pope of My Amazon Guy [AMZ PPC 137]
Michael recently joined Steven Pope from My Amazon Guy for a special live-stream event to answer any and all PPC questions. Hear the replies to 30 questions in a bit under an hour on topics ranging from the ultra-specific to more generalized advice for every type of PPC-er and advertiser. There are a lot of golden gems in this episode, and we recommend listening with a pen and notebook handy. We’ll see you in The Badger Den! Highlights: 0:00 Intro 0:55 Why badger? 4:40 Keyword not converting well but it’s the main product descriptor 6:50 Product targeting campaigns for ranking organically 11:14 How to overcome restricted ads? 12:03 Smashing PPC nuggets? -- Thoughts on principles 16:41 1% CTR and 10%+ CVR rank 19:44 Different ranks in different zip codes 21:18 How accurate are Amazon suggested bids 23:04 What helps organic rank more-- PPC or influencers? 26:05 Similar products in “catch-all” campaign? 26:27 Generating sales with 1 exact match keyword, would negative exact hurt sales? 27:08 Negative keywords in automatic campaigns (RPSB) 30:18 Best time frames for optimizing trend analysis 33:45  Prevent keyword duplication 35:32 Ad Badger agency pricing 37:00 Keyword ranking tips 37:45 Google ads for Amazon listings? 41:14 Strategy for beginner low PPC and small increments? 43:32 Minimum requirements for PPC job positions 47:58 Raise bids for placement modifiers on product pages? 50:28 Products with high bids and low selling price 52:17 New Amazon PPC agency likelihood? 52:42 High quality offerings in low quality categories tips 53:09 New auto campaigns with low click no sale advice 53:05 Extracting PPC data advantages 54:49 Notes on Ad Badger application strategy 55:11 Campaigns for every color variation? 55:55 Is Amazon automation a scam? 56:12 PPC manager salary? 57:02 Video ad ranking inaccurate compared to exact keyword campaigns 58:35 Outro If you like what you hear, please give The PPC Den a 5-star review and share with your friends! Resources & Links What to do about low click - low sale keywords How to be a great PPC manager Apply for Ad Badger PPC Marketer Our favorite keyword research strategy is RPSB. Ad Badger’s Amazon SEO Mini-Series featuring Steven Pope Steven Pope’s YouTube channel, My Amazon Guy Never miss the latest in Amazon PPC tips and best practices Where to find all episodes and show notes Get the Ad Badger App - Host and Executive Producer: Michael Erickson Facchin Guest Co-Host: Steven Pope Senior Producer: Nancy Lili Gonzalez Video and Audio Editor: Pedro Moreno Graphic Designer: Emma Walker
58:43
August 20, 2021
5 Important Factors That Influence Amazon Ranking - AMZ PPC # 136
If 100% of your time is solely devoted to growing PPC sales, then you are missing most pieces of the marketing puzzle. Advertisers, this is your wake-up call. Ryan and Mike overview 5 of the most important factors that influence Amazon ranking, speed round style. By learning about seller authority, impressions and CTR, conversion rate, existing sales on Amazon, and off site sales, you’ll finish this episode with an elevated understanding of what it takes to run circles around your competitors. We’ll see you in The Badger Den! Highlights: 0:00 Intro - Run circles around competitors 6:00 Improve Amazon ranking whether  A9 or A10 algorithm 7:20 Speed round overview 9:05 1. Seller Authority 12:07 2. Impressions & Click Through Rate 15:35 3. Conversion Rate 19:00 4. Existing Sales on Amazon 20:58 5. Off site sales 23:30 PPC Sales 26:52 Outro If you like what you hear, please give The PPC Den a 5-star review and share with your friends! Resources & Links 2018 Amazon PPC Q&A - Reporting, Reviews, Ad Ranking Other than CPC, what else ranks your Amazon Ads?  PPC Booster Series Playlist Brand Referral Bonus Program  Never miss the latest in Amazon PPC tips and best practices  All our episodes and show notes  Get the Ad Badger App. The most powerful toolset to manage, automate, and monitor your Amazon campaigns around the clock. - Host and Executive Producer: Michael Erickson Facchin Guest Co-Host: Ryan Hofacre Senior Producer: Nancy Lili Gonzalez Video and Audio Editor: Pedro Moreno Graphic Designer: Emma Walker
28:04
August 13, 2021
Now Hiring Amazon PPC Digital Marketer - Work at Ad Badger [Badger Bite # 19]
Ad Badger is hiring an Amazon PPC Digital Marketer, and this position is a bit different than the average PPC manager listing because we’re looking for someone who will manage only a small roster of clients as well as contribute to the growth and improvement of the Ad Badger App and The PPC Den Podcast. Learn more about the opportunity now. Highlights: 0:00 Intro - We’re Hiring 0:45 Manage a small roster of clients 2:20 Grow the Ad Badger software 3:06 Provide community support 4:00 Why working at Ad Badger is different 5:10 Qualities in ideal Amazon PPC manager If you like what you hear, please give The PPC Den a 5-star review and share with your friends! Resources & Links Interested applicants, apply here Ad Badger is Hiring View all our job openings 10 Tips To Become a Great Amazon PPC Manager Never miss the latest in Amazon PPC tips and best practices All our episodes and show notes Get the Ad Badger App here: https://www.adbadger.com/ The most powerful toolset to manage, automate, and monitor your Amazon campaigns around the clock. - Host and Executive Producer: Michael Erickson Facchin Senior Producer: Nancy Lili Gonzalez Video and Audio Editor: Pedro Moreno Graphic Designer: Emma Walker
06:16
August 11, 2021
What To Do When Diagnosing ACOS Increase [Badger Bite # 18]
A common question from listeners is “why did my ACOS spike?” In this quick episode, Michael offers four action steps for discovering why ACOS increased. Follow these steps to become an advanced Amazon PPC-er. Until next time, stay badgery! Highlights: 0:00 How to diagnose causes of ACOS increase 1:10 Pro tip: bulk file back-ups 2:16 What NOT to do when diagnosing ACOS increase 3:30 1st step: Dig deeper 4:25 2nd step: Do time comparisons 6:00 Pro tip: single ad group campaigns 7:30 3d step: Ask more advanced questions 9:00 4th step: Take time to plan 10:05 Outro If you like what you hear, please give The PPC Den a 5-star review! Resources & Links Ep 134 - How to Use Amazon’s New Budget Tab and Report Ep 132 - Should You Segment Automatic Sponsored Product Campaigns? Ep 123 - 10 Tips to Become a Great Amazon PPC Manager Ep 99 - How to Quickly Lower ACOS Using Bulk Operations Ep 98 - How to Optimize Hundreds of Auto Campaigns at Once Ep 79 - Optimizing on a Hunch Never miss the latest in Amazon PPC tips and best practices Where to find all of our episodes and show Get a product tour of the Ad Badger App here. It's the most powerful tool-set to manage, automate, and monitor your Amazon campaigns around the clock. - Host and Executive Producer: Michael Erickson Facchin Senior Producer: Nancy Lili Gonzalez Video and Audio Editor: Pedro Moreno Graphic Designer: Emma Walker
10:25
July 30, 2021
What To Do About Low Click - Low Sale Keywords [AMZ PPC # 135]
Elizabeth Greene from Junglr joins us to talk about keywords with low clicks and low sales or no sales. Sometimes we have a new account or product, or we may try to scale and grow lots of new keywords at once, and we  accumulate “ACOS Jumpers.” This episode provides complete action steps on what to do about low clicks in your Amazon Advertising with two different strategies depending on whether  we’re comfortable or uncomfortable with that keyword’s spend. We’ll see you in The Badger Den! Friendly disclaimer: We experienced technical difficulties in the making of this episode. We appreciate your patience and understanding of its quality. Thank you. Highlights 0:00 Intro 2:55 Updates on broad match in Sponsored Brands 5:56 What to do with low click, low sale keywords 9:00 What are “ACOS Jumpers?” 9:52 What qualifies as low-click? 12:12 How to determine whether to raise or lower bids 15:50 What to do if comfortable with current ACOS 21:44 Appropriate bid bumps 29:43 What to do if not comfortable with ACOS 42:50 Summary and overview of tips 44:30 Outro If you like what you hear, please give The PPC Den a 5-star review and share with your friends! Resources & Links Where to find Elizabeth Ep 118 - 5 Hidden Amazon PPC Ratios Prosper Show - Las Vegas 2021 Amazon PPC Event Ep 117 - Is Exact Match Always Best? Ep 106 - How Keyword Dumping Ruins Your Amazon PPC Campaigns Never miss the latest in Amazon PPC tips and best practices. Where to find every episode of The PPC Den, including show notes Get the Ad Badger App. The most powerful toolset to manage, automate, and monitor your Amazon campaigns around the clock. - Host and Executive Producer: Michael Erickson Facchin Guest Co-Host: Elizabeth Greene Senior Producer: Nancy Lili Gonzalez Video and Audio Editor: Pedro Moreno Graphic Designer: Emma Walker
47:10
July 23, 2021
AMZ PPC #134: How to Use Amazon’s New Budget Tab and Report
Amazon Advertising sneakily released a duo of new features to select marketplaces: the New Budget Tab and the New Budget Report. Our favorite duo, Michael Facchin and Brent Zahradnik from AMZ Pathfinder, dissect how to maximize efficiency with this new PPC combo. Together, the New Budget Tab and New Budget Report offer important glimpses into a campaign’s performance, including how much time any given campaign spends in or out of budget and its estimated missed impressions, clicks, sales, and more. There’s even hidden data in the downloadable report that may or may not be something we’ve long wanted at Ad Badger. We’ll see you in The Badger Den! Highlights: 0:00 Intro-- Texas and hard seltzer 2:30 New Budget Tab & New Budget Report in Amazon Advertising 5:15 Where is the New Budget Tab available? 6:19 Complete breakdown of Columns in New Budget Tab 14:15 What’s the purpose of the New Budget Report? 17:37 What’s the hidden data inside in the New Budget Report? 23:57 How to get hourly data report from an Amazon account rep 26:42 Is the New Budget Tab and New Budget Report any good? 28:57 New Budget Tab & Report Strategy: How to Use This Feature 34:34 Outro If you like what you hear, please give The PPC Den a 5-star review and share with your friends! Resources & Links PPC Boosters Series Playlist Bo Burnham’s Jeff Bezos song [explicit] Where to find Brent: AMZ Pathfinder Never miss the latest in Amazon PPC best practices Where to find all our episodes and show notes Get the Ad Badger App. The most powerful tool-set to manage, automate, and monitor your Amazon campaigns around the clock. - Host and Executive Producer: Michael Erickson Facchin Guest Co-Host: Brent Zahradnik from AMZ Pathfinder  Senior Producer: Nancy Lili Gonzalez Video and Audio Editor: Pedro Moreno Graphic Designer: Emma Walker
36:45
July 16, 2021
AMZ PPC #133: What To Do About Rising CPCs (PPC Boosters Series)
PPC Optimization is expanding to ACOS Optimization, which consists of PPC and conversion rates. The solution to lowering the rise of CPC is not any one thing, but a surefire plan. This episode of The PPC Den overviews what to expect in the new PPC Boosters Series, outlining several non-PPC components of conversion rates that a PPC-er should know if they’re tasked with boosting ACOS. We’ll see you in The Badger Den! Highlights: 0:00 Intro 2:25 ACOS is PPC and CVR. 5:10 New Series Alert-- PPC Boosters Series 6:20 Importance of a plan and strategy 9:45 Prime Day 2021 CPC Stats 13:05 Example - ACOS Change if Conversion Rate increases 1% 15:15 Example - ACOS Change if Conversion Rate increases 2% 18:10 Components of Conversion Rate: Customer Psychology 19:55 Components of Conversion Rate: Product Market Fit 22:10 Know what your customers want: Search Term Reports 23:04 Components of Conversion Rate: Competitor and Industry Trend Awareness 25:06 Components of Conversion Rate: Review Strategy 27:40 Components of Conversion Rate: Product Page Ongoing Optimization 30:00 Outro If you like what you hear, please give The PPC Den a 5-star review and share with your friends! Resources & Links Tim Conley, business coach E-Myth Revisited - Michael Gerber Prime Day 2021 Trends to Know Manage Your Customer Engagement Tool Ep 121 - The ACOS Power Ratio for Amazon PPC Download the free ACOS Control Matrix here Ep 62 - ACOS: Amazon Platform Tax? Never miss the latest in Amazon PPC tips and best practices, here.  All our episodes and show notes are available at https://www.adbadger.com/podcast Get the Ad Badger App. The most powerful toolset to manage, automate, and monitor your Amazon campaigns around the clock. - Host and Executive Producer: Michael Erickson Facchin Guest Co-Host: Ryan Hofacre Senior Producer: Nancy Lili Gonzalez Video and Audio Editor: Pedro Moreno Graphic Designer: Emma Walker
32:42
July 09, 2021
AMZPPC # 132: Should You Segment Automatic Sponsored Product Campaigns?
Amazon PPC’s Automatic Sponsored Product Campaigns-- everybody’s favorite, right? Usually not. We often see auto-campaigns with unruly, high ACOS. Should we segment our automatic sponsored product campaigns? In other words, should we create four separate campaigns, one each for compliments, substitutions, close match, and loose match? Michael and Michael analyzed a few million ad groups from Ad Badger’s software community and tested this theory on a client’s campaigns. You won’t want to miss the first-ever episode that PPC Den Podcast recorded over several weeks while compiling data and running the test. The results surprised us, and it’s changing the way we optimize our Amazon Ads. We’ll see you in The Badger Den! - Highlights: 0:00 Should You Segment Your Automatic Sponsored Product Campaigns? 2:20 Podcast Episode Intro 3:30 How Auto Campaign Segmentation Works 6:30 Potential Benefits of Segmenting Campaigns 9:15 Potential Drawbacks of Segmenting Campaigns 11:20 How We’ll Test Our Auto Campaign Theories 17:34 Two Weeks Later: Testing Theory Project Update 19:50 Auto Segmentation Data - Initial Reactions 25:05 Final Results of Automatic Ad Group Segmentation Performance 28:35 Summary, Takeaways, and Advice + If you like what you hear, please give The PPC Den a 5-star review and share with your friends! Links & Resources Episode 68 of The PPC Den: “Adjust Bids by Placement” Settings Into Your Keyword Bids (Part 1: Single Keyword Campaigns)  Episode 69 of The PPC Den: “Adjust Bids by Placement” Settings Into Your Keyword Bids (Part 2: Multi- Keyword Campaigns)  Episode 40 of The PPC Den: Should You Segment Your Branded Keywords in Amazon Ads?  Check out the free Placement Bid Calculator for Amazon PPC here. All our episodes and show notes are available at https://www.adbadger.com/podcast Get the Ad Badger App here. -  Host and Executive Producer: Michael Erickson Facchin Guest Co-Host: Michael Tejeda Senior Producer: Nancy Lili Gonzalez Video and Audio Editor: Pedro Moreno (pedrojmr13@gmail.com) Graphic Designer: Emma Walker
36:44
July 02, 2021
AMZPPC #131: When to Pause an Amazon Advertising Campaign
Any Amazon PPC-er who has been around the block a few times knows not to pause campaigns if you can help it. But do circumstances exist where you should pause your Amazon Advertising campaigns? If so, what are they?  Here to discuss this with us is former guest-host and current Badger Den member Ryan Hofacre.   We’ll see you in The Badger Den!   Highlights:  1:05 Intro  10:22 General Campaign Pausing Wisdom  12:45 When you Should Pause your Campaigns  24:51 Rebooting Your Amazon Account  27:33 When to Reboot a Single Keyword  32:20 Closing Thoughts    Links & Resources  All our episodes and show notes are available at https://www.adbadger.com/podcast​​​​​ Ad Badger Version 2: https://www.adbadger.com/pricing/​​​​ Have a question or suggestion for the show? Leave a Voicemail: adbadger.com/voicemail or 833-BADGERZ    Host and Executive Producer: Michael Erickson Facchin  Senior Producer: Nancy Lili Gonzalez  Video and Audio Editor: Pedro Moreno (pedrojmr13@gmail.com)  Graphic Designer: Emma Walker  Content Writer: Vincent Gulliver
33:54
June 25, 2021
AMZPPC #130: Your Guide to Amazon Prime Day 2021
Amazon Prime Day 2021 is less than a week away. Do you have everything you need to take advantage of this potential windfall of sales? We're here to walk you through everything you need to make this Prime Day a success, from pre-emptive optimization to budgeting to special campaigns and more.   We'll see you in The Badger Den!   1:05 Intro  3:47 Preparing for Prime Day  8:30 Preemptive Optimization  10:20 Budgeting for Prime Day  15:04 Managing Prime Day Bids  17:45 Timing Your Adjustments  20:08 Special Campaigns for Prime Day  25:07 Closing Thoughts  27:40 Secret Post-Show Message   Links & Resources Companion blog: https://www.adbadger.com/blog/amazon-prime-day/  All our episodes and show notes are available at https://www.adbadger.com/podcast Ad Badger Version 2: https://www.adbadger.com/pricing/   Have a question or suggestion for the show? Leave a Voicemail: adbadger.com/voicemail or 833-BADGERZ   Host and Executive Producer: Michael Erickson Facchin   Senior Producer: Nancy Lili Gonzalez   Video and Audio Editor: Pedro Moreno (pedrojmr13@gmail.com)   Graphic Designer: Emma Walker   Content Writer: Vincent Gulliver
32:43
June 16, 2021
[Badger Bite #17] The Dreaded Amazon Keyword Constriction
In your efforts to conquer your Amazon PPC keywords, you might find that your greatest foe is yourself. Keyword constriction starves your best keywords and newer keywords of the ad spend they need to reach their fullest potential and net as many clicks and conversions as possible. There's a 50/50 chance that this phenomenon is wreaking havoc in your Amazon campaigns. Learn what keyword constriction is, why it happens, and how to stop it so all of your keywords can thrive. We'll see you in The Badger Den! Links & Resources Companion blog: https://www.adbadger.com/blog/amazon-ppc-education/keywords-per-amazon-ad-group/  All our episodes and show notes are available at https://www.adbadger.com/podcast​​​​​  Ad Badger Version 2: https://www.adbadger.com/pricing/​​​​   Have a question or suggestion for the show? Leave a Voicemail: adbadger.com/voicemail or 833-BADGERZ    Host and Executive Producer: Michael Erickson Facchin  Senior Producer: Nancy Lili Gonzalez  Video and Audio Editor: Pedro Moreno (pedrojmr13@gmail.com)  Graphic Designer: Emma Walker  Content Writer: Vincent Gulliver
11:00
June 09, 2021
AMZPPC #129: Search Term Impression Share Reports in Amazon PPC
Want to see if you're making an impression on your customers and how you stack up against the competition? Check out the Search Term Impression Share report! Elizabeth Greene from Junglr joins us again as we break down what this new report is and how you can use it to optimize your Sponsored Products and Sponsored Brands campaigns.   We'll see you in The Badger Den!   Links & Resources   Companion Blog: https://www.adbadger.com/blog/amazons-new-sponsored-brands-reports-what-they-are-and-how-to-use-them/  All our episodes and show notes are available at https://www.adbadger.com/podcast​  Ad Badger Version 2: https://www.adbadger.com/pricing/​  Junglr: https://www.junglr.com/​   Have a question or suggestion for the show? Leave a Voicemail: adbadger.com/voicemail or 833-BADGERZ   Host and Executive Producer: Michael Erickson Facchin   Senior Producer: Nancy Lili Gonzalez   Video and Audio Editor: Pedro Moreno (pedrojmr13@gmail.com)   Graphic Designer: Emma Walker   Content Writer: Vincent Gulliver  Highlights: 1:05 Intro  4:51 Intro to Sponsored Product and Sponsored Brand Impressions Share Report  12:26 Finding your True Search Volume  17:04 Things to Think About with the Search Term Impressions Share Report  22:11 How to Optimize for Impressions  25:01 Tips for Optimizing for Rank Position and Dealing With Branded Terms  32:04 ASIN-Targeting Search Terms  36:32 Closing Thoughts
39:59
June 02, 2021
AMZPPC #128: How to Scale your Amazon PPC Account
Every Amazon seller wants to see their account grow, prosper, and scale. Growing your Amazon account is like a snowball: the more you scale, the easier it is to scale even more. If you're smart about the strategies you use to scale, you can become one of the top dogs in your category on Amazon. This week, we're here to break down different strategies you can use to build up your Amazon Advertising account, no matter what your campaigns look like. We'll see you in The Badger Den! Links & Resources  Companion blog: https://www.adbadger.com/blog/scaling-on-amazon-complete-guide/ All our episodes and show notes are available at https://www.adbadger.com/podcast Ad Badger Version 2: https://www.adbadger.com/pricing/   Have a question or suggestion for the show? Leave a Voicemail: adbadger.com/voicemail or 833-BADGERZ   1:40 Intro 2:35 Scaling your Better-Than-Target-ACOS Amazon Campaigns 11:35 Scaling your Worse-Than-Target ACOS campaigns 16:59 Product Page Improvements 20:14 Scaling with New Campaigns 28:37 Changing Bidding Strategies when Scaling 29:30 Closing Thoughts Host and Executive Producer: Michael Erickson Facchin   Senior Producer: Nancy Lili Gonzalez   Video and Audio Editor: Pedro Moreno (pedrojmr13@gmail.com)   Graphic Designer: Emma Walker   Content Writer: Vincent Gulliver
31:60
May 26, 2021
AMZPPC #127: How You Can Approach Seasonality in Amazon PPC
With the changing of the seasons upon us, many Amazon sellers with seasonal demand are making changes to their PPC campaigns to either capitalize on peak demand or minimize wasted ad spend during the off-season. Optimizing for seasonality is a careful balancing act that requires discipline and know-how.   Brent Zahradnik from AMZPathfinder joins us as we break down how you can address and work with seasonality in your Amazon PPC campaigns.  We'll see you in The Badger Den!   Highlights:   1:05 Intro  7:57 Different Types of Amazon Seasonality  11:13 Structural Approaches to Amazon Seasonality  15:30 Seasonal Budget and Bidding Strategies  22:35 “Hibernating” Amazon Campaigns  25:49 Seasonal Keyword Strategy  31:12 Storing Your Seasonal Data  34:38 Closing Thoughts  36:40 Secret Post-show Message   Links & Resources   Companion blog: https://www.adbadger.com/blog/how-to-deal-with-seasonality-in-amazon-ppc/ All our episodes and show notes are available at https://www.adbadger.com/podcast   Ad Badger Version 2: https://www.adbadger.com/pricing/   AMZ Pathfinder: https://www.amzpathfinder.com/   Have a question or suggestion for the show? Leave a Voicemail: adbadger.com/voicemail or 833-BADGERZ   Host and Executive Producer: Michael Erickson Facchin   Senior Producer: Nancy Lili Gonzalez   Video and Audio editor: Pedro Moreno  (pedrojmr13@gmail.com) Graphic Designer: Emma Walker   Content Writer: Vincent Gulliver
38:51
May 19, 2021
AMZPPC #126: Getting the Most Out Of Amazon Reporting
The key to truly effective and insightful Amazon report analysis is taking the right approach. Using your Amazon campaign reports the right way requires a disciplined process. We're here to walk you through our philosophy when it comes to looking at Amazon Advertising reports and making data-driven decisions.   We'll see you in The Badger Den!   Links & Resources  Companion Blog: https://www.adbadger.com/blog/the-secret-to-effective-amazon-campaign-reporting/ All our episodes and show notes are available at https://www.adbadger.com/podcast Ad Badger Version 2: https://www.adbadger.com/pricing/ 1:05 Intro  4:01 How Not to Report  7:53 Strategic Mission  10:37 Trend Analysis  13:25 Learning from your Amazon Reports  17:33 Campaign Improvement with Amazon Reports  18:50 Closing Thoughts   Have a question or suggestion for the show? Leave a Voicemail: adbadger.com/voicemail or 833-BADGERZ   Host and Executive Producer: Michael Erickson Facchin   Senior Producer: Nancy Lili Gonzalez   Video and Audio Editor: Pedro Moreno (pedrojmr13@gmail.com)   Graphic Designer: Emma Walker   Content Writer: Vincent Gulliver
19:57
May 12, 2021
AMZPPC #125: Amazon's New Sponsored Display Audiences
Amazon Sponsored Display just got a lot more awareness-boosting power with the release of not one, but four new audience types. We're here to break down what these new Sponsored Display audiences are, whether or not you should use them, and how to integrate them into your existing Amazon Advertising to boost impressions and capture more market share.   We'll see you in The Badger Den!   Highlights:  0:00 Intro  3:28 New Sponsored Display Audiences  11:31 Comparing the New Audiences to DSP and Non-Amazon Upper Funnel Advertising  16:33 Reasons to Use the New Sponsored Display Audiences  21:34 How to Implement New Sponsored Display Audiences  31:03 Closing Thoughts   Links & Resources  All our episodes and show notes are available at https://www.adbadger.com/podcast Companion blog: https://www.adbadger.com/blog/how-to-use-amazons-new-sponsored-display-audiences/ Ad Badger Version 2: https://www.adbadger.com/pricing/   Have a question or suggestion for the show? Leave a Voicemail: adbadger.com/voicemail or 833-BADGERZ   Host and Executive Producer: Michael Erickson Facchin   Senior Producer: Nancy Lili Gonzalez   Video and Audio Editor: Pedro Moreno (pedrojmr13@gmail.com)   Graphic Designer: Emma Walker   Content Writer: Vincent Gulliver
34:27
May 05, 2021
AMZPPC #124: The Sponsored Display Double-Tap
Sponsored Display on Amazon is a great way to retarget shoppers and rake in sales that otherwise would go to your competitors. We have Sponsored Display retargeting down to a science with our Sponsored Display double-tap strategy. It's a foolproof way to perfect your product targeting by capitalizing on your best products and keywords.   Join us as we break down our strategy for giving your best products a second chance at conversions. We'll see you in The Badger Den!   Links & Resources  Companion Blog: https://www.adbadger.com/blog/amazon-ppc-education/amazon-sponsored-display-ads/  All our episodes and show notes are available at https://www.adbadger.com/podcast​​​​  Ad Badger Version 2: https://www.adbadger.com/pricing/​​​   Have a question or suggestion for the show? Leave a Voicemail: adbadger.com/voicemail or 833-BADGERZ   Highlights:  1:05 Intro  7:33 Sponsored Display Double-Tap  11:23 How the Sponsored Display Double-Tap Works  14:26 Closing Thoughts   Host and Executive Producer: Michael Erickson Facchin   Senior Producer: Nancy Lili Gonzalez   Video and Audio Editor: Pedro Moreno (pedrojmr13@gmail.com)   Graphic Designer: Emma Walker   Content Writer: Vincent Gulliver
18:14
April 28, 2021
[Badger Bite #16] The Amazon PPC Checklist
It can be hard to organize everything your Amazon Advertising needs. That's why we came up with an Amazon PPC checklist.  It's filled with lots of things that you can do right now to improve your Amazon Advertising, plus links to all kinds of relevant blog posts to help you get started. Check out the checklist here:  http://bit.ly/AMZChecklist We'll see you in The Badger Den!   Links & Resources All our episodes and show notes are available at https://www.adbadger.com/podcast​​​ Ad Badger Version 2: https://www.adbadger.com/pricing/​​​  Have a question or suggestion for the show? Leave a Voicemail: adbadger.com/voicemail or 833-BADGERZ   Host and Executive Producer: Michael Erickson Facchin   Senior Producer: Nancy Lili Gonzalez   Video and Audio Editor: Pedro Moreno (pedrojmr13@gmail.com)   Graphic Designer: Emma Walker   Content Writer: Vincent Gulliver
04:58
April 21, 2021
AMZPPC #123: 10 Tips to Become a Great Amazon PPC Manager
Want to become an all-star Amazon PPC manager? You'll need more than just technical know-how. Being a great Amazon PPC manager takes conviction, curiosity, teamwork, and communication. Embody those values, and you'll go far with your campaigns and clients. Join Mike and Michael as they go through the top 10 tips for becoming an incredible Amazon campaign manager. We'll see you in The Badger Den! Links & Resources Companion blog: http://bit.ly/amzppc10tips All our episodes and show notes are available at https://www.adbadger.com/podcast Ad Badger PPC Management: https://www.adbadger.com/amazon-ppc-management-services/ Ad Badger Version 2: https://www.adbadger.com/pricing/ Highlights: 0:00 Intro 4:27 Tip 1: Stay True to Your Word 6:02 Tip 2: Always Be Learning 7:18 Tip 3: Have a Support System 9:05 Tip 4: Be Flexible 10:30 Tip 5: Focus on Important KPIs 12:24 Tip 6: Have an Amazon PPC Attack Plan 13:39 Tip 7: Be a Great Communicator 16:30 Tip 8: Use Technical Greatness to Back Yourself Up 20:24 Tip 9: Stick to Your Code of Ethics 21:13 Tip 10: Follow the 6 Levels of Amazon PPC Mastery Have a question or suggestion for the show? Leave a Voicemail: adbadger.com/voicemail or 833-BADGERZ Host and Executive Producer: Michael Erickson Facchin Senior Producer: Nancy Lili Gonzalez Video and Audio Editor: Pedro Moreno (pedrojmr13@gmail.com) Graphic Designer: Emma Walker Content Writer: Vincent Gulliver
24:31
April 14, 2021
AMZPPC #122: Getting the Most out of Amazon PPC Management
Amazon PPC management really flourishes when handled by an outside expert. If you want to rake in the sales on Amazon but don’t have the time or experience, an Amazon campaign manager might be for you. That being said, you have to be willing to put in the effort to be an all-star client.   If you put the work in to build and maintain a good relationship with your Amazon PPC manager, you can reach the promised land: being in sync with your campaign manager, feeling like you have someone that you can trust, and having confidence that your accounts are in good hands. Check out these tips from our very own Managed Services team if you’re curious about learning how to work with an Amazon campaign manager.   We're joined by our PPC Campaign Manager Michael Tejeda to talk about what our best and most successful clients do.   We'll see you in The Badger Den!   Highlights:  1:05 Intro  4:30 Working with an Amazon PPC Manager  8:17 Amazon PPC Goal Setting  14:59 What Successful Amazon PPC Management Clients Do  20:09 Maintaining a Good Client-Manager Relationship  27:39 Amazon-Specific Tips  30:18 How to Help Your Amazon PPC Manager  37:35 Getting New Insights  39:58 Closing Thoughts   Links & Resources   All our episodes and show notes are available at https://www.adbadger.com/podcast​​ Ad Badger PPC Management: https://www.adbadger.com/amazon-ppc-management-services/ Ad Badger Version 2: https://www.adbadger.com/pricing/​​  Have a question or suggestion for the show? Leave a Voicemail: adbadger.com/voicemail or 833-BADGERZ   Host and Executive Producer: Michael Erickson Facchin   Senior Producer: Nancy Lili Gonzalez   Video and Audio Editor: Pedro Moreno (pedrojmr13@gmail.com)   Graphic Designer: Emma Walker   Content Writer: Vincent Gulliver
41:08
April 07, 2021
AMZPPC #121: The ACOS Power Ratio for Amazon PPC
From the world of Google Ads comes an Amazon PPC ratio that can help you reign in your ACOS, see how your budget is allocated, and get a better understanding of the amount of testing in your Amazon campaigns all with a single number. Join Mike on a hike through the forest as he tells you about the ACOS Power Ratio, how to calculate it, and how it can help you keep your campaigns in check. We'll see you in The Badger Den! Highlights: 0:00 Intro 1:40 The Lin-Rodnitzky Ratio 4:54 ACOS Power Ratio 7:23 How to Use the ACOS Power Ratio 12:39 Closing Thoughts 13:35 Post-Episode Message Links & Resources All our episodes and show notes are available at https://www.adbadger.com/podcast​ Ad Badger Version 2: https://www.adbadger.com/pricing/​ Have a question or suggestion for the show? Leave a Voicemail: adbadger.com/voicemail or 833-BADGERZ Host and Executive Producer: Michael Erickson Facchin Senior Producer: Nancy Lili Gonzalez Video and Audio Editor: Pedro Moreno (pedrojmr13@gmail.com) Graphic Designer: Emma Walker Content Writer: Vincent Gulliver
16:38
March 31, 2021
AMZPPC #120: Balancing Amazon PPC Optimization and Expansion
The process of tweaking and changing your Amazon PPC campaigns is generally called “optimization”, but that only tells half the story. To truly have control over your campaigns, you need to balance Amazon PPC optimization with Amazon PPC expansion. Elizabeth Greene from Junglr joins us as we define expansion and optimization, typical activities in each, and how to balance them for optimal results.  We’ll see you in The Badger Den! Highlights:   1:05 Intro  3:18 The Ebb and Flow of Amazon PPC  6:51 Amazon PPC Expansion vs. Optimization  9:15 Expansion Activities  25:12 Optimization Activities  33:20 Synergy & Closing Thoughts Links & Resources All our episodes and show notes are available at https://www.adbadger.com/podcast​ Ad Badger Version 2: https://www.adbadger.com/pricing/​ Junglr: https://www.junglr.com/​ Have a question or suggestion for the show? Leave a Voicemail: adbadger.com/voicemail or 833-BADGERZ Host and Executive Producer: Michael Erickson Facchin Senior Producer: Nancy Lili Gonzalez Video and Audio Editor: Pedro Moreno (pedrojmr13@gmail.com) Graphic Designer: Emma Walker Content Writer: Vincent Gulliver
38:03
March 24, 2021
AMZPPC #119: 3 Reasons You’re Still Not Using Bulk Sheets and What to Do About It
Bulk files are incredible tools for optimizing hundreds of Amazon PPC bids quickly and efficiently. Despite this, some people still get cold feet when faced with the prospect of using a bulk file.  Elizabeth Greene from Junglr joins us again as we break down the three reasons why some people don't use bulk files and how to get around those reasons.   We'll see you in The Badger Den!   Highlights:   1:05 Intro  4:36 Why Some People Don’t Use Bulk Files  7:15 Bulk File Intimidation  14:15 Campaign Editing Paranoia  20:00 The Out-Of-Touch Fallacy  27:58 Closing Thoughts  30:12 Post-Episode Message   Links & Resources   All our episodes and show notes are available at https://www.adbadger.com/podcast​  Ad Badger Version 2: https://www.adbadger.com/pricing/​  Junglr: https://www.junglr.com/​  Have a question or suggestion for the show? Leave a Voicemail: adbadger.com/voicemail or 833-BADGERZ   Host and Executive Producer: Michael Erickson Facchin   Senior Producer: Nancy Lili Gonzalez   Video and Audio Editor: Pedro Moreno (pedrojmr13@gmail.com)   Graphic Designer: Emma Walker   Content Writer: Vincent Gulliver
34:09
March 17, 2021
AMZPPC #118: 5 Hidden Amazon PPC Ratios
Everyone in the world of Amazon PPC knows that ratios are priceless sources of information. But do you know about the secret ratios that Amazon doesn't show you? With a little legwork, you can uncover ratios that show you the effectiveness of your ad spend allocation, how you can hit your target ACOS, and much more. Elizabeth Greene from Junglr joins us again as we break down our top 5 hidden Amazon PPC ratios, how to calculate them, and how to use them. Stick around until the end for a message from Mike! We'll see you in The Badger Den! Highlights: 1:05 Intro 3:34 Amazon’s Hidden Ratios 6:44 Ad Sales to Total Sales 17:00 Percentage of Each Targeting Type 23:29 Percentage of Each Ad Type 29:30 Revenue Per Click 33:16 Spend by Number of Orders 40:02 Closing Thoughts 42:30 Post-Episode Message Links & Resources All our episodes and show notes are available at https://www.adbadger.com/podcast Ad Badger Version 2: https://www.adbadger.com/pricing/ Junglr: https://www.junglr.com/ Have a question or suggestion for the show? Leave a Voicemail: adbadger.com/voicemail or 833-BADGERZ Host and Executive Producer: Michael Erickson Facchin Senior Producer: Nancy Lili Gonzalez Video and Audio Editor: Pedro Moreno (pedrojmr13@gmail.com) Graphic Designer: Emma Walker Content Writer: Vincent Gulliver
47:30
March 10, 2021
AMZPPC #117: Is Exact Match Always Best?
It's common knowledge that you want to graduate your broad matches to exact matches, but sometimes, it seems like Amazon favors broad matches. Could there be a PPC conspiracy right under our noses? Get out your tin foil hats, because we're getting to the bottom of this.   Elizabeth Greene from Junglr is our guest co-host as we talk about what to do when Amazon favors your broad match over your exact match.   We'll see you in The Badger Den!   Highlights:   1:05 Intro  4:55 The Exact Match Conspiracy Theory  6:17 Elizabeth’s Broad Match Story  14:25 Does Amazon Favor Broad Match?  15:44 What to do When Exact Match Doesn’t Land   24:45 Bid Optimization  30:06 The Art of PPC  31:42 Using Negatives  33:15 Explaining to Clients  40:23 Closing Thoughts    Links & Resources  All our episodes and show notes are available at https://www.adbadger.com/podcast   Ad Badger Version 2: https://www.adbadger.com/pricing/   Junglr: https://www.junglr.com/  Have a question or suggestion for the show? Leave a Voicemail: adbadger.com/voicemail or 833-BADGERZ   Host and Executive Producer: Michael Erickson Facchin  Senior Producer: Nancy Lili Gonzalez  Video and Audio Editor: Pedro Moreno (pedrojmr13@gmail.com)  Graphic Designer: Emma Walker  Content Writer: Vincent Gulliver
44:13
March 03, 2021
AMZPPC #116: 3 Questions to a Perfect Amazon Product Page
Understanding buyer psychology is a key advantage in any commerce space. When it comes to applying it to Amazon, it can be boiled down to three main questions that every Amazon shopper unconsciously asks when they view any product listing. Eric “the Red” Stopper from Buy Box Experts joins us this week to talk about these three foundational questions and why it’s important to make sure your listings answer them. We’ll see you in The Badger Den! Highlights: 1:05 Intro 4:02 Amazon's Algorithm and the Three Questions 13:22 What is this? 14:21 Is this right for me? 23:27 How do I get it? 29:31 Tips for Answering the Three Questions 36:04 Closing Thoughts Links & Resources All our episodes and show notes are available at https://www.adbadger.com/podcast​​​ Ad Badger Version 2: https://www.adbadger.com/pricing/​​​ Buy Box Experts: https://www.buyboxexperts.com/ Have a question or suggestion for the show? Leave a Voicemail: adbadger.com/voicemail or 833-BADGERZ Host and Executive Producer: Michael Erickson Facchin Senior Producer: Nancy Lili Gonzalez Video and Audio Editor: Pedro Moreno (pedrojmr13@gmail.com) Graphic Designer: Emma Walker Content Writer: Vincent Gulliver
39:26
February 24, 2021
AMZPPC #115: The Trinity of Amazon PPC Revenue
Everyone loves a good trinity, and Amazon PPC is no different. Maintaining control of your total ACOS is great, but remember it’s not the beginning and end of a successful Amazon PPC campaign. If you play your cards right, you can improve your bottom line by raising it.  Stephen Noch returns as a guest host as we talk about the importance of paying attention to each part of this total ACOS trinity, the relationships they have, and how leveraging the trinity can increase your profits.   We’ll see you in The Badger Den!   Highlights:   1:05 Intro  4:02 The Rise of Total ACOS  7:27 The Trinity: ACOS, Total ACOS, Organic  11:22 Increasing Total ACOS for Higher Sales  20:45 The Second Trinity: Ad Revenue, Organic Revenue, Total Revenue  24:27 Ad Revenue % of Total Revenue  32:00 How Total ACOS Goals Relate to the Trinity  37:47 The Total ACOS Trinity in Action  43:45 Closing Thoughts + What’s New with Stephen   Links & Resources   All our episodes and show notes are available at https://www.adbadger.com/podcast​​​  Ad Badger Version 2: https://www.adbadger.com/pricing/​​​  Get to know Stephen: https://www.linkedin.com/in/stephen-noch-142316138/  Have a question or suggestion for the show?  Leave a Voicemail: adbadger.com/voicemail or 833-BADGERZ    Host and Executive Producer: Michael Erickson Facchin   Senior Producer: Nancy Lili Gonzalez   Video and Audio Editor: Pedro Moreno (pedrojmr13@gmail.com)   Graphic Designer: Emma Walker   Content Writer: Vincent Gulliver
50:17
February 17, 2021
AMZPPC #114: Ad Badger’s Amazon SEO Guide Part 4: Combining PPC and SEO
We’ve walked you through the process of becoming an Amazon SEO master, now it’s time to combine it with your PPC for maximum conversion power! Learn how to strike the perfect balance between your Amazon PPC and SEO, and how they can build each other up with just a little TLC. Steven Pope from My Amazon Guy joins us again in the finale of this SEO mini-series. We’ll see you in The Badger Den! Highlights: 1:05 Intro 8:09 The PPC-SEO Keyword Ratio 13:59 The SEO Budget Ratio 20:15 The Importance of an Organic Strategy 23:09 How to Grow SEO and PPC 26:39 Combining SEO and PPC 33:40 Closing Thoughts Links & Resources All our episodes and show notes are available at https://www.adbadger.com/podcast Ad Badger Version 2: https://www.adbadger.com/pricing/ My Amazon Guy: https://www.myamazonguy.com/ Have a question or suggestion for the show? Leave a Voicemail: adbadger.com/voicemail or 833-BADGERZ Host and Executive Producer: Michael Erickson Facchin Senior Producer: Nancy Lili Gonzalez Video and Audio Editor: Pedro Moreno (pedrojmr13@gmail.com) Graphic Designer: Emma Walker Content Writer: Vincent Gulliver
36:41
February 10, 2021
AMZPPC #113: Ad Badger's Amazon SEO Guide Part 3: Into the Strike Zone
You’ve been working in the shadows, building your strength, and indexing for boatloads of keywords. Now, it’s time to go on the offensive and score those top 10 organic spots. By hyper-focusing your listings, you’ll start to rake in those organic conversions. We’re once again joined by Steven Pope from My Amazon Guy as we dive into the late game of Amazon SEO. We’ll see you in The Badger Den! Highlights: 1:05 Intro 4:37 Amazon SEO Late Game 10:30 Strike Zone Keywords 14:45 Matriculation 16:09 Ranking (Find KWs in the Strike Zone) 22:15 Phase 3 SEO Best Practices 29:48 What to Look For 31:35 Removing Old Keywords 38:37 Closing Thoughts & What’s Next Links & Resources All our episodes and show notes are available at https://www.adbadger.com/podcast Ad Badger Version 2: https://www.adbadger.com/pricing/ My Amazon Guy: https://www.myamazonguy.com/ My Amazon Guy Phase 3 SEO: https://myamazonguy.com/search-term-optimization-phase-3-strike-zone/ Have a question or suggestion for the show? Leave a Voicemail: adbadger.com/voicemail or 833-BADGERZ Host and Executive Producer: Michael Erickson Facchin Senior Producer: Nancy Lili Gonzalez Video and Audio Editor: Pedro Moreno (pedrojmr13@gmail.com) Graphic Designer: Emma Walker Content Writer: Vincent Gulliver
40:32
February 03, 2021
AMZPPC #112: Ad Badger’s Amazon SEO Guide Part 2: The Midgame
Last week, we covered what to do when just getting started in Amazon SEO. Once you’ve gotten off the ground, how do you keep that momentum going, index for even more keywords, and become a powerful organic player in your category? It’s all here in Phase 2 of your Amazon SEO journey.  Steven Pope from My Amazon Guy joins us again to talk about the midgame of Amazon SEO and how to get those incremental indexing gains.   We’ll see you in The Badger Den!   Highlights:  1:05 Intro  7:15 Amazon SEO Mid-game  12:21 Pink Word Update  26:55 Parentage  37:22 A+ content  42:34 Closing Thoughts & What’s Next  Links & Resources   All our episodes and show notes are available at https://www.adbadger.com/podcast  Ad Badger Version 2: https://www.adbadger.com/pricing/  My Amazon Guy: https://www.myamazonguy.com/  My Amazon Guy Phase 2 SEO Guide: https://myamazonguy.com/search-term-optimization-phase-2-pink-copy/  Have a question or suggestion for the show? Leave a Voicemail: adbadger.com/voicemail or 833-BADGERZ    Host and Executive Producer: Michael Erickson Facchin  Senior Producer: Nancy Lili Gonzalez   Video and Audio Editor: Pedro Moreno   Graphic Designer: Emma Walker   Content Writer: Vincent Gulliver
46:08
January 27, 2021
AMZPPC #111: Ad Badger's Amazon SEO Guide Part 1: Getting Started
Welcome to the first episode of our mini-series all about getting your Amazon PPC and SEO to work together. If you want to integrate SEO into your Amazon Advertising strategy, but don’t know where to start, then you’re in luck: in this episode, we’ll tell you how to get started with optimizing your listings to rank well organically. Stephen Pope from My Amazon Guy will be our guest co-host for this series as we explore the world of Amazon SEO and how you can get the most out of it at every step. We’ll see you in The Badger Den! Highlights: 1:05 Intro 9:00 PPC &SEO 19:56 Ranking Factors 28:01 How to Start Amazon SEO - Search Term Field and Title 37:06 The Importance of SEO Tools 43:30 Closing Thoughts & What's Next Links & Resources All our episodes and show notes are available at https://www.adbadger.com/podcast Ad Badger Version 2: https://www.adbadger.com/pricing/ My Amazon Guy: https://www.myamazonguy.com/ Steven's Phase 1 SEO Guide: http://bit.ly/phase-one-seo Have a question or suggestion for the show? Leave a Voicemail: adbadger.com/voicemail or 833-BADGERZ Host and Executive Producer: Michael Erickson Facchin Senior Producer: Nancy Lili Gonzalez Video and Audio Editor: Pedro Moreno Graphic Designer: Emma Walker Content Writer: Vincent Gulliver
48:21
January 20, 2021
AMZPPC #110: A Look at Amazon's New Sponsored Display Reports
Amazon has answered our prayers with not one, but FOUR Sponsored Display reports. What does each one have in store for you, and how can you get the most out of each? Our friend Bobby Pulte from Search Scientists joins Mike to give you the juicy deets on these new reports. We’ll see you in The Badger Den! Highlights: 1:05 Intro 5:00 What are advertising reports? 9:40 How to get the most out of the new reports 17:00 Advertised Product Report 22:09 Campaign Report 27:01 Sponsored Display Target Report 28:59 Sponsored Display Purchased Product Report 35:43 Closing Thoughts Links & Resources All our episodes and show notes are available at https://www.adbadger.com/podcast Ad Badger Version 2: https://www.adbadger.com/pricing/ Search Scientists: https://www.searchscientists.com/ Have a question or suggestion for the show? Leave a Voicemail: adbadger.com/voicemail or 833-BADGERZ Host and Executive Producer: Michael Erickson Facchin Senior Producer: Nancy Lili Gonzalez Video and Audio Editor: Pedro Moreno Graphic Designer: Emma Walker Content Writer: Vincent Gulliver
39:19
January 13, 2021
AMZPPC #109: What are Dayparting and Weekparting in Amazon PPC?
Dayparting and weekparting promise to optimize your bids so you don’t waste an hour of ad spend, but is it really possible to harness that power in your Amazon PPC? Even if you can, are they really the PPC panaceas some “gurus” make them out to be? Join Mike and Destaney this week as they uncover the truth about dayparting and weekparting. We'll see you in The Badger Den! Highlights: 1:05 Intro 3:05 What are Dayparting and Weekparting? 7:09 The Reality of Dayparting and Weekparting 9:10 The Perils of Trying to Daypart on Amazon 14:10 Substitutes for Dayparting and Weekparting 16:38 The Perils of Trying to Weekpart on Amazon 21:19 Closing Thoughts Links & Resources All our episodes and show notes are available at https://www.adbadger.com/podcast Ad Badger Version 2: https://www.adbadger.com/pricing/ BetterAMS: https://www.betterams.com/ Have a question or suggestion for the show? Leave a Voicemail: adbadger.com/voicemail or 833-BADGERZ Host and Executive Producer: Michael Erickson Facchin Senior Producer: Nancy Lili Gonzalez Video and Audio Editor: Pedro Moreno Graphic Designer: Emma Walker Content Writer: Vincent Gulliver
23:04
January 06, 2021
AMZPPC #108: Our Wish List for Amazon PPC
Christmas may have come and gone, but we’re still in the holiday spirit. We’re making a list – and checking it twice – of everything we want to see Amazon roll out in 2021: better support, better sync, and much more!   We'll see you in The Badger Den!   Highlights:   1:32 Intro  4:45 Better Support 7:35 Better Alignment  10:07 Better Sync Between Campaign Types  14:54 DSP Inside Normal Campaign Manager  17:12 Report Data w/o Download  19:45 Longer Time Frames  20:55 Dayparting and Weekparting Data  22:21 Downbid Placement Settings  24:18 More SBV Availability & Options  26:54 More Targeting for Off-Platform Display  28:10 Closing Thoughts   Links & Resources  All our episodes and show notes are available at https://www.adbadger.com/podcast  Ad Badger Version 2: https://www.adbadger.com/pricing/  BetterAMS: https://www.betterams.com/  Join our webinar: https://www.adbadger.com/webinar/  Have a question or suggestion for the show? Leave a Voicemail: adbadger.com/voicemail or 833-BADGERZ    Host and Executive Producer: Michael Erickson Facchin   Senior Producer: Nancy Lili Gonzalez   Video and Audio Editor: Pedro Moreno   Graphic Designer: Emma Walker   Content Writer: Vincent Gulliver
30:42
December 30, 2020
[Badger Bite #15] An End-of-Year Message from The PPC Den
As this year finally draws to a close, we wanted to let you all know how much we appreciate your continued support. We love making this show and giving you the knowledge you need to crush your Amazon PPC, but we couldn’t do it without you. Again, thank you to everyone who helps make this podcast and all of our listeners. Wishing all of you the best for 2021 and beyond.  Happy holidays and we’ll see you in The Badger Den! Links & Resources All our episodes and show notes are available at https://www.adbadger.com/podcast Ad Badger Version 2: https://www.adbadger.com/pricing/ AMZ Pathfinder: https://www.amzpathfinder.com/ Have a question or suggestion for the show? Leave a Voicemail: adbadger.com/voicemail or 833-BADGERZ Host and Executive Producer: Michael Erickson Facchin Senior Producer: Nancy Lili Gonzalez Video and Audio Editor: Pedro Moreno Graphic Designer: Emma Walker Content Writer: Vincent Gulliver
02:35
December 23, 2020
AMZPPC #107: Thinking Strategically about Amazon Advertising
The strategy you use in your Amazon PPC, and whether or not it matches your overall marketing and business goals, plays an insanely powerful role in your success in the world of Amazon Advertising.   Join us as we break down the best goals, strategies, and practices for Amazon Advertising for each stage of business growth.   We’re proud to have a brand-new co-host this month, BetterAMS’s own Destaney Wishon.   We'll see you in The Badger Den! Highlights:  1:05 Intro  5:13 The power of narrative in campaigns  15:30 Beginning Stage Pre-Launch  30:32 Beginning Stage Post-Launch  37:22 Scaling Stage  47:18 Large Brand Stage  57:20 Closing Thoughts  Links & Resources  All our episodes and show notes are available at https://www.adbadger.com/podcast   Ad Badger Version 2: https://www.adbadger.com/pricing/   BetterAMS: https://www.betterams.com/   Have a question or suggestion for the show? Leave a Voicemail: adbadger.com/voicemail or 833-BADGERZ    Host and Executive Producer: Michael Erickson Facchin   Senior Producer: Nancy Lili Gonzalez   Video and Audio Editor: Pedro Moreno   Graphic Designer: Emma Walker   Content Writer: Vincent Gulliver
01:00:15
December 16, 2020
AMZPPC #106: How Keyword Dumping Ruins Your PPC Campaigns
It’s an Amazon PPC ad group’s worst nightmare, yet we see it pop up over and over again. Filling your ad groups with too many keywords or products prevents reliable research results, drains your budget, and can leave your best keywords high and dry. Keyword dumping spells disaster for your ad groups…and your ACOS. This week on The PPC Den, Mike and Brent unpack everything wrong with keyword dumping and product dumping and show you how to find the right amount of keywords and products for your ad group. We’ll see you in The Badger Den! Highlights: 1:05 Intro 1:58 What is keyword dumping? 3:39 Why is keyword dumping bad? 9:49 Mixing Match types and strategies 17:40 Starving keywords 21:05 Budget concerns 24:59 Keyword-ad matching and organizing ad groups 29:59 What to do instead 38:19 Closing Thoughts Links & Resources   All our episodes and show notes are available at https://www.adbadger.com/podcast  Ad Badger Version 2: https://www.adbadger.com/pricing/  AMZ Pathfinder: https://www.amzpathfinder.com/  Have a question or suggestion for the show? Leave a Voicemail: adbadger.com/voicemail or 833-BADGERZ    Host and Executive Producer: Michael Erickson Facchin   Senior Producer: Nancy Lili Gonzalez   Video and Audio Editor: Pedro Moreno   Graphic Designer: Emma Walker   Content Writer: Vincent Gulliver
42:26
December 09, 2020
AMZPPC #105: How to Become an Amazon Sponsored Display Master
We first covered Amazon Sponsored Display Ads last year, and since then, they’ve really come into their own in the Amazon PPC world. What was once a fledgling beta is now part of the Holy Trinity of Amazon ad types. A lot has changed in a year, and we’re here to give you the rundown of what’s new with Sponsored Display Ads, why you should be using them, and how to get the most out of them. Join Mike and Brent as they tour the complex world of Amazon Sponsored Display Ads and show you how to take advantage of their unique targeting options and use them to boost awareness. We'll see you in The Badger Den! Highlights 1:05 Intro 7:08 Sponsored Display Ads Update 17:04 How Sponsored Display Ads fit into your Amazon PPC Strategy 31:53 Views Retargeting and Custom Audiences 39:55 Searches Targeting 42:41 Purchases Retargeting 44:26 Structuring your Sponsored Display audiences 49:00 Product Targeting 51:34 Bidding 52:36 Optimization Tips 56:22 Closing Thoughts Links & Resources All our episodes and show notes are available at https://www.adbadger.com/podcast Ad Badger Version 2: https://www.adbadger.com/pricing/ AMZ Pathfinder: https://www.amzpathfinder.com/ Have a question or suggestion for the show? Leave a Voicemail: adbadger.com/voicemail or 833-BADGERZ Host and Executive Producer: Michael Erickson Facchin Senior Producer: Nancy Lili Gonzalez Video and Audio Editor: Pedro Moreno Graphic Designer: Emma Walker Content Writer: Vincent Gulliver
58:37
December 02, 2020
AMZPPC #104: How and Why to Use Negatives in Your Amazon PPC
We’ve spent a lot of time in the world of Amazon PPC, and we’ve come across many different philosophies to managing campaigns. However, there’s one approach that we just cannot understand: never using negatives - ever. While a negative keyword slip-up can lead to some harsh consequences, negative keywords and negative targeting are powerful allies if used the right way.   Brent Zahradnik from AMZ Pathfinder joins us once again as we discuss why some advertisers don’t use negatives and why you should.   We’ll see you in The Badger Den!  Highlights  1:05 Intro  3:59 People who don’t use negative keywords  14:16 What is a negative anyway?  22:52 Research-based targeting methods  25:22 The Lin-Rodnitzky Ratio  26:40 The benefits of negatives  34:10 Concluding thoughts   Links & Resources   All our episodes and show notes are available at https://www.adbadger.com/podcast  Ad Badger Version 2: https://www.adbadger.com/pricing/  AMZ Pathfinder: https://www.amzpathfinder.com/ Have a question or suggestion for the show? Leave a Voicemail: adbadger.com/voicemail or 833-BADGERZ   Host and Executive Producer: Michael Erickson Facchin   Senior Producer: Nancy Lili Gonzalez   Video and Audio Editor: Pedro Moreno   Graphic Designer: Emma Walker   Content Writer: Vincent Gulliver
38:06
November 25, 2020
AMZPPC #52: Ramping Up For Cyber Monday and Black Friday With Data-Driven PPC Strategies [Re-Release]
Black Friday is almost here again! Now’s the time to brush up on your holiday PPC strategy with Mike and Stephen. The holiday season is upon us, and Mike & Stephen are giving some expert data-driven advice to ramp up your PPC campaigns in time for Black Friday and Cyber Monday. The guys go over the power of the entire holiday season, how to prepare, and what happens to key metrics like CPC, ACOS, conversion rates on these days. See you in the Badger Den! Episode Highlights: 5:38 Cyber Monday isn't as big as you think it is 8:39 How much does sales boost for each day? 12:11 Avg monthly metrics vs Cyber Monday/Black Friday metrics 18:32 Don't be as aggressive 2 days before Black Friday 21:01 All of December is the real king 23:34 Avoid targeting generic holiday keyword like "gifts for kids" 29:21 Prepare for a potentially big CPC spike 31:08 It's too late for lightning deals but you should still set coupons 32:16 The holiday season is a marathon, not a sprint 33:32 Our final tips Get all of our episodes and show notes at adbadger.com/podcast Ad Badger Version 2: https://www.adbadger.com/pricing/ Have a question or suggestion for the show? Leave a Voicemail: adbadger.com/voicemail or 833-BADGERZ Host and Executive Producer: Michael Erickson Facchin Senior Producer: Nancy Lili Gonzalez Video and Audio editor: Pedro Moreno Graphic Designer: Emma Walker Content Writer: Vincent Gulliver 
34:53
November 23, 2020
AMZPPC #103: Amazon’s New Sponsored Brands Reports | Featuring Brent Zahradnik from AMZ Pathfinder
Amazon unleashed two new Sponsored Brands reports not too long ago, and being the data junkies we are, we couldn’t be happier. After poking around them for a while, we’ve emerged with insight on what these new reports have to offer and how you can use them to analyze your Amazon PPC performance and make key optimization decisions. This is the first episode of a miniseries featuring the incomparable Brent Zahradnik, Amazon PPC extraordinaire and founder of AMZ Pathfinder. We’ll see you in The Badger Den! Highlights 1:05 Intro 7:37 Search Term Impression Share report 26:21 Search Term Impression Rank 32:38 Brand Category Benchmark report 47:45 Concluding Thoughts Links & Resources All our episodes and show notes are available at https://www.adbadger.com/podcast Ad Badger Version 2: https://www.adbadger.com/pricing/ AMZ Pathfinder: https://www.amzpathfinder.com/ Have a question or suggestion for the show? Leave a Voicemail: adbadger.com/voicemail or 833-BADGERZ Host and Executive Producer: Michael Erickson Facchin Senior Producer: Nancy Lili Gonzalez Video and Audio editor: Pedro Moreno Graphic Designer: Emma Walker Content Writer: Vincent Gulliver
49:02
November 18, 2020
AMZPPC #102: How to Find New PPC Keywords with Reverse ASIN Lookup
Reverse ASIN lookup is a great way to keep an eye on how your competitors are doing, but what happens when you turn it around and see what’s going on with your own ASINs? You get a gold mine full of new keywords that you know will drive clicks and conversions up while lowering your ACOS. By bidding on keywords where you already place organically, you create a whole that’s greater than the sum of its parts. Longtime Badger Nation citizen Ryan Hofacre walks us through his strategy for using reverse ASIN lookup to find converting keywords to add to your PPC campaigns. Highlights 1:04 Intro 9:47 How this strategy can help you 18:05 The five steps of the reverse ASIN lookup strategy 26:47 Why bid on keywords where you’re already ranking? 33:12 Keeping up with new keywords with reverse ASIN lookup 36:00 The importance of reading your search term reports 38:54 Closing thoughts Links & Resources All our episodes and show notes are available at https://www.adbadger.com/podcast Ad Badger Version 2: https://www.adbadger.com/pricing/ Have a question or suggestion for the show? Leave a Voicemail: adbadger.com/voicemail or 833-BADGERZ Host and Executive Producer: Michael Erickson Facchin Senior Producer: Nancy Lili Gonzalez Video and Audio editor: Pedro Moreno Graphic Designer: Emma Walker Content Writer: Vincent Gulliver 
44:39
November 11, 2020
AMZPPC #101: Getting High Quality Product Reviews on Amazon with Andy Lam
Getting reviews on your Amazon product listings can feel like an uphill battle, but once you’ve got those reviews, it puts your PPC game in easy mode. In today’s episode, Andy Lam joins us as we discuss how to get high-quality positive reviews that will boost your credibility and your conversion rate. Mike and Andy walk you through what to do and what not to do to get Amazon product reviews. We’ll see you in the Badger Den! Episode Highlights: 1:05 Intro 6:15 How Amazon reviews have changed 11:00 Mistakes and Things to Avoid when it comes to Reviews 20:53 Review Strategies that Work 28:14 How to Respond to Reviews 30:50 Thoughts on the “Helpful” Button 33:06 Final Thoughts Links & Resources All our episodes and show notes are available at https://www.adbadger.com/podcast Ad Badger Version 2: https://www.adbadger.com/pricing/ Andy’s YouTube Channel: https://www.youtube.com/c/TheOfficialAndyLam Have a question or suggestion for the show? Leave a Voicemail: adbadger.com/voicemail or 833-BADGERZ Podcast edited by Pedro Moreno
35:22
November 04, 2020
AMZPPC #100: The Podcast Turns 100
We did it! 100 episodes! We couldn’t have made it to this point without each and every one of you. Thank you for coming on this journey with us.  With 100 episodes under our belt, we’ve learned a lot about how this podcast can make a difference, and we’ve boiled all of those lessons down into four key takeaways. In today’s episode, Mike talks about how meaningful this milestone is to all of us and shares his thoughts on the last one hundred episodes. We’ll see you in the Badger Den! Links & Resources All our episodes and show notes are available at https://www.adbadger.com/podcast Try our Amazon PPC Software, Ad Badger Version 2: https://www.adbadger.com/pricing/ Have a question or suggestion for the show? Leave a Voicemail: adbadger.com/voicemail or 833-BADGERZ Podcast edited by Pedro Moreno
06:03
October 28, 2020
AMZPPC #99: How to Quickly Lower ACOS Using Bulk Operations
Bulk sheets now allow you to see everything going on in your Amazon account. With all of this data at your fingertips, you can make optimization decisions faster than ever before. In today’s episode, Mike and Stephen cover three quick strategies that are sure to lower your ACOS! We’ll see you in the Badger Den! Episode Highlights: 1:10 Intro 3:40 Importance of spreadsheets in Amazon PPC 5:10 Understanding bulk operations 13:00 How to use the data on a bulk sheet 16:00 The re-upload method 22:15 Pausing and archiving keywords and product targets 30:45 Adjusting your targets 36:00 Closing thoughts Links & Resources All our episodes and show notes are available at https://www.adbadger.com/podcast Try our Amazon PPC Software, Ad Badger Version 2: https://www.adbadger.com/pricing/ Have a question or suggestion for the show? Leave a Voicemail: adbadger.com/voicemail or 833-BADGERZ Podcast edited by Pedro Moreno This is the last episode featuring Stephen Noch. He is no longer with us at Ad Badger, but he is still a trusted and dear friend of the brand. We deeply thank him for his contributions to our Amazon PPC Managed Services clients and to The PPC Den Podcast.
40:52
October 21, 2020
AMZPPC #98: How to Optimize Hundreds of Auto Campaigns at Once
Using spreadsheets may not be the most fun thing in the world, but do you know what’s a lot of fun? Making money! By using spreadsheets or a tool like Ad Badger, you can optimize hundreds of auto campaigns at once and save time while growing your profits. Mike and Stephen give a comprehensive overview of how you can use Excel or Google Sheets to speed up your auto campaign optimization. We’ll see you in the Badger Den! Episode Highlights: 1:10 Intro 4:30 Pivot tables 12:15 Optimizing automatic campaigns with pivot tables 16:00 Benefit of single product ad groups (SPAGs) 27:00 How to download all of your auto targets 27:50 Why consolidating your data is effective 29:20 How Ad Badger can automate this process 30:10 Closing thoughts Links & Resources All our episodes and show notes are available at https://www.adbadger.com/podcast Try our Amazon PPC Software, Ad Badger Version 2: https://www.adbadger.com/pricing/ Have a question or suggestion for the show? Leave a Voicemail: adbadger.com/voicemail or 833-BADGERZ Podcast edited by Pedro Moreno
34:24
October 14, 2020
AMZPPC #97: Prime Day Preparation: Capitalizing on the Most Important Days of the Year
Prime Day is almost here! The Super Bowl of Amazon PPC is right around the corner, and it's time to get prepared. How should you change your bids? What ACOS should you expect? These questions, and more, are answered in today's episode. Mike and Bobby Pulte, from Search Scientists, breakdown how you can make the most of Prime Day 2020 and what makes Prime Day different from any other day. We’ll see you in the Badger Den! Episode Highlights: 1:10 Intro 4:40 Why Q4 in 2020 is so important 6:40 Prime Day metrics 16:00 Optimizing for Prime Day 20:30 Closing thoughts Links & Resources Search Scientists: https://www.searchscientists.com All our episodes and show notes are available at https://www.adbadger.com/podcast Try our Amazon PPC Software, Ad Badger Version 2: https://www.adbadger.com/pricing/ Have a question or suggestion for the show? Leave a Voicemail: adbadger.com/voicemail or 833-BADGERZ Podcast edited by Pedro Moreno
23:41
October 07, 2020
AMZPPC #97: Prime Day Preparation: Capitalizing on the Most Important Days of the Year
Prime Day is almost here! The Super Bowl of Amazon PPC is right around the corner, and it's time to get prepared. How should you change your bids? What ACOS should you expect? These questions, and more, are answered in today's episode. Mike and Bobby breakdown how you can make the most of Prime Day 2020 and what makes Prime Day different from any other day. We’ll see you in the Badger Den! Episode Highlights: 1:10 Intro 4:40 Why Q4 in 2020 is so important 6:40 Prime Day metrics 16:00 Optimizing for Prime Day 20:30 Closing thoughts Links & Resources All our episodes and show notes are available at https://www.adbadger.com/podcast Ad Badger Version 2: https://www.adbadger.com/pricing/ Have a question or suggestion for the show? Leave a Voicemail: adbadger.com/voicemail or 833-BADGERZ Podcast edited by Pedro Moreno
23:41
October 07, 2020
AMZPPC #96: Ad Badger & Bobsled Marketing: Keep Your Amazon Team on the Cutting Edge
Every seller wants to be ahead of their competition. While you’re obviously competing for sales, you’re also competing for knowledge. The seller who knows more sells more. In today’s episode, Mike is joined by Kiri Masters from Bobsled Marketing. Mike and Kiri dive into the strategies you can implement to stay on the cutting edge of Amazon PPC. We’ll see you in the Badger Den! Episode Highlights: 0:55 Intro 3:15 Staying up to date on the latest trends 7:30 Keeping your team on the cutting edge 9:35 Using pitches to better understand your industry 12:30 Benefits of peer groups 17:05 Helping your team spot trends 24:40 How to apply agency strategies to a small business 29:05 Closing thoughts Links & Resources All our episodes and show notes are available at https://www.adbadger.com/podcast Ad Badger Version 2: https://www.adbadger.com/pricing/ Bobsled Marketing: https://www.bobsledmarketing.com/ Have a question or suggestion for the show? Leave a Voicemail: adbadger.com/voicemail or 833-BADGERZ Podcast edited by Pedro Moreno
31:24
September 30, 2020
AMZPPC #95: What Do I Do When a Keyword Doesn’t Convert?
Wondering when you should cut bait and pause a keyword with zero sales? We’re here to help! This episode is all about keyword management, specifically how you can track and manage keywords that don’t have conversions. Mike and Stephen leave no stone unturned as they breakdown everything you need to know about keywords that aren’t converting. We’ll see you in the Badger Den! Episode Highlights: 1:10 Intro 3:00 What to do with keywords that have zero sales 4:20 Search terms vs. Keywords 8:25 Keyword case study 10:20 When should you pause a keyword? 17:43 Keyword management in practice 23:28 How to interpret and act on your keyword data 37:00 Managing converting keywords 40:30 Closing thoughts Links & Resources All our episodes and show notes are available at https://www.adbadger.com/podcast Have a question or suggestion for the show? Leave a Voicemail: adbadger.com/voicemail or 833-BADGERZ Podcast edited by Pedro Moreno
44:11
September 23, 2020
[Badger Bite #14] Hiring PPC Marketer (September 2020)
Ad Badger is looking for badass humans to join the team. Think you've got what it takes? Read more about the opportunity and apply here: https://www.adbadger.com/amazon-ppc-digital-marketer/ We'll see you in The Badger Den. Please note: This opportunity is going live September 2020, and if you're hearing this at a later date, the opportunity may have passed. Fear not! We are thriving and growing, and you can check back for other career opportunities here: https://www.adbadger.com/careers Links & Resources + Watch before you apply: https://youtu.be/ofwVV-NRJCA All our episodes and show notes are available at https://www.adbadger.com/podcast Have a question or suggestion for the show? Leave a Voicemail: adbadger.com/voicemail or 833-BADGERZ
03:41
September 18, 2020
AMZPPC #94: How One Keyword Can Apply to Multiple Products
Are you selling a lot of products that contain the same keywords? Well, you’ll love today’s episode! Selling variants of a product and using the same keywords worries a lot of sellers. Are you taking away from your sales? Are your CPCs higher than your competitors? Mike and Stephen give an overview of how keyword cannibalization and multiplication can have a tremendous impact on your performance. We’ll see you in the Badger Den! Episode Highlights: 1:10 Intro 2:40 Keyword placement 5:40 Multiple products with the same keyword 11:00 How CPC is affected 15:50 Optimizing each keyword 18:20 Keyword variations 21:38 Keyword Cannibalization 29:17 Match types 31:05 Multiple products bidding for the same keyword 37:20 Closing thoughts Links & Resources Ad Badger V2 All our episodes and show notes are available at https://www.adbadger.com/podcast Have a question or suggestion for the show? Leave a Voicemail: adbadger.com/voicemail or 833-BADGERZ Podcast edited by Pedro Moreno
40:34
September 16, 2020
AMZPPC #93: Ad Badger & TurnKey: Amazon Product Listing Optimization
It’s easy to sell an exciting product, but how do you take a mundane product and make it a huge success on Amazon? We’re super excited to be joined by Jeff Lieber from TurnKey for this episode as we discuss product listing optimization. Mike and Jeff dive into the fundamentals of Amazon product listings and discuss how you can take your listings to the next level. We’ll see you in the Badger Den! Episode Highlights: 1:10 Intro 7:15 Why listing optimization matters 12:15 Product listing checklist 20:20 Product listings and keywords 23:04 Images for listings 30:00 Product listings on mobile devices 32:20 Testing your listings and prices 38:20 Closing thoughts Links & Resources + Get Ad Badger v2 Amazon PPC Software, the only tool you'll ever need, available now: https://www.adbadger.com/pricing/ TurnKey: https://www.turnkeyproductmanagement.com/resource All our episodes and show notes are available at https://www.adbadger.com/podcast Have a question or suggestion for the show? Leave a Voicemail: adbadger.com/voicemail or 833-BADGERZ Podcast edited by Pedro Moreno
43:11
September 09, 2020