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PPC Den: Amazon PPC Advertising Mastery

PPC Den: Amazon PPC Advertising Mastery

By The PPC Den
The world's first Amazon advertising podcast-- hosted by Ad Badger. Here we discuss the ins and outs of Amazon PPC, including tips and tricks to help optimize your ad campaigns. Whether you're a die-hard PPC fanatic or an Amazon seller looking for an edge, this is the podcast for you!
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AMZPPC #131: When to Pause an Amazon Advertising Campaign

PPC Den: Amazon PPC Advertising Mastery

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How to Send Google Ads Traffic to Your Amazon Listing [AMZ PPC # 141]
Google Ads is the simplest and most impactful way to drive external traffic to Amazon. In this episode, we team up with Adam Heist to explore why to do it, how to do it, and when to do it. Adam shares first-hand experience with successfully driving external traffic. If you want to boost your ROI, this might be the simplest and most impactful way of doing so. Previous Google Ads experience is not required. We’ll see you in The Badger Den! Highlights: 0:00 Intro-- Utah living 2:00 Driving external traffic to Amazon listing 8:50 Nefarious tactics that contradicted long-lasting strategies 11:40 How to set up your first campaign on Google Ads 16:55 How else to incorporate Google Ads into marketing mix 22:37 Direct URL in Google Ads? 25:20 What ranking and revenue components should be considered? 28:17 How to think about spend and revenue generated 31:00 Other benefits of external traffic, regardless of conversions 34:50 When to use Google Ads to send traffic to your Amazon listing 35:27 Outro -- Do the little things that 95% of sellers are too lazy to do. If you like what you hear, please give The PPC Den a 5-star review and share with your friends! Resources & Links Where to find Adam Heist Shout-out to Steven Pope of My Amazon Guy Amazon's Brand Referral Bonus Program Google Ads Tutorial for Amz Products [Step by Step] Full Tutorial for Amazon Sellers #GoogleAds For larger Google Ads Managed Services projects, consider Ad Badger’s sister company, Search Scientists Never miss the latest in Amazon PPC tips and best practices All our episodes and show notes are available at https://www.adbadger.com/podcast​​​​​ Get the Ad Badger App: https://www.adbadger.com/ The most powerful toolset to manage, automate, and monitor your Amazon campaigns around the clock. - Host and Executive Producer: Michael Erickson Facchin Guest Co-Host: Adam Heist Senior Producer: Nancy Lili Gonzalez Video and Audio Editor: Pedro Moreno Graphic Designer: Emma Walker
38:40
September 17, 2021
Who to Hire for Your Amazon Growth Team [AMZ PPC # 140]
The most successful Amazon marketers think big-picture about their teams. Does your Amazon Growth Team contain these nine key players? In this week’s epic episode, Michael and Steven Pope take inspiration from Marvel Cinematic Universe to explain which superhero is the best metaphorical hire for each role that your business needs for perfect synergy. Note: While having Avengers knowledge is beneficial, we believe anyone should be able to understand the references. We linked to the Avenger’s Wiki page below to help with any confusion. We’ll see you in The Badger Den! Highlights 0:00 Intro - Who to hire for synergy 05:57 Who’s the Nick fury of your business? 07:54 Do you have someone overlooking marketing, finance, and operations? 10:11 Which super hero to hire to do your PPC 11:54 Which super hero to hire to do your SEO 17:39 Does your business hire for design, merchandising, optimizing? 18:16 Which super hero to hire for merchandising & branding 22:20 Which super hero to hire for optimizing/ A-B testing 28:27 Which super hero to hire to as your designer 34:14 Who to hire for your Amazon operations 34:43 Which super hero to hire for inventory management 40:39 Which super hero to hire to do customer service 42:50 Which super hero to hire to manage your finances 47:18 Which super hero to hire for catalog troubleshooting 50:00 Always be hiring - Avengers Assemble If you like what you hear, please give The PPC Den a 5-star review and share with your friends! Resources & Links Avengers Wiki Where to find Steven Pope, My Amazon Guy The masterpiece SEO collaboration course Org Chart for Avengers of Amazon The E-Myth Revisited: Why Most Small Business Don’t Work and What to Do About It Traction: A Startup Guide to Getting Customers PickFu App Who Not How: The Formula to Achieve Bigger Goals Through Accelerating Teamwork Never miss the latest in Amazon PPC tips and best practices All our show notes Get the Ad Badger App - Host and Executive Producer: Michael Erickson Facchin Guest Co-Host: Steven Pope Senior Producer: Nancy Lili Gonzalez Video and Audio Editor: Pedro Moreno Graphic Designer: Emma Walker
53:18
September 10, 2021
How to Optimize for Total ACOS Goals in Amazon Advertising [AMZ PPC # 139]
Destaney Wishon from BetterAMS joins Michael this week to discuss why everyone loves Total ACOS. It’s an important metric, but tackling it is often misunderstood. In this episode, they discuss what influences Total ACOS, how to set goals specifically for Total ACOS, and why bid optimization is the magic behind it all. This episode also features Ad Badger’s very first giveaway! Listen to find out how one lucky person may win literal tacos. We’ll see you in The Badger Den! Highlights: 0:00 Intro - Prosper 2:10 Tacos giveaway (no, really) 4:47 Optimizing for Total ACOS 7:04 How to determine Total ACOS 10:10 What influences Total ACOS? 13:30 Poor strategies that brands implement to lower Total ACOS 16:27 Why brands need to consider micro-level 20:30 Product ad reports for sponsored brands? 21:12 What’s brand halo? 23:10 Why don’t brands ask for Total ACOS per product? 25:40 How to lower Total ACOS with only PPC 31:00 Why to separate different Amazon goals 32:34 Why to lower budget, but not bid 36:40 Outro If you like what you hear, please give The PPC Den a 5-star review and share with your friends! Resources & Links BetterAMS Prosper Show Total ACOS Trinity Your Guide to Amazon Advertising Strategy Lowering CPCs in 2021; The PPC Den Podcast series, PPC Boosters Live Show on Marketing during Covid-19 Another Destaney episode, What are Dayparting and Weekparting in Amazon PPC? Join our newsletter and never miss the latest in Amazon PPC tips and best practices: https://www.adbadger.com/newsletter/ All our episodes and show notes are available at https://www.adbadger.com/podcast​​​​​ Need help with Bid Optimization? Try Ad Badger App. https://www.adbadger.com/ The most powerful toolset to manage, automate, and monitor your Amazon campaigns around the clock. - Host and Executive Producer: Michael Erickson Facchin Guest Co-Host: Destaney Wishon from BetterAMS Senior Producer: Nancy Lili Gonzalez Video and Audio Editor: Pedro Moreno Graphic Designer: Emma Walker
39:02
September 3, 2021
A Case for Segmenting Branded Keywords in Amazon PPC [AMZ PPC # 138]
Should we segment branded keywords? It’s been almost two years since Ad Badger last shared opinions on segmenting branded keywords. Our consensus then: too much effort for the results. Clifford Donovan, a Senior Amazon Media Buyer at Pilothouse Digital, convinces Michael that segmenting branded keywords is more important than ever because of Amazon’s spike in CPC costs. Learn if it’s ever not worth it to segment, how to approach branded segmentation for older accounts, and PPC goal setting based on funnels on this week’s episode of The PPC Den. Stay badgery! Highlights: 0:00 Intro-- Meet Clifford Donovan, Amazon PPC Practitioner 4:00 Thoughts on segmenting branded keywords 5:25 PPC goal setting based on funnels 10:01 How to use head or tail keywords 11:55 How to set ACOS targets with branded and unbranded terms 13:24 Is it ever not worth it to segment? 16:20 How to keep clean separations between branded and non-branded terms 20:00 Why it’s not double the search term graduation process 24:07 Why keyword segmentation lowers CPC 25:27 How to approach branded segmentation for an older account 31:08 Looking at overall ACOS to determine best approach 31:55 How to label campaign names to know if it is branded or unbranded 32:47 How segmenting simplifies ASIN targeting 36:20 Why segmentation is more important now than ever 39:02 Outro If you like what you hear, please give The PPC Den a 5-star review and share with your friends! Resources & Links PPC Boosters Series from The PPC Den Podcast Our preferred keyword research strategy, RPSB Long Tail Search Terms: The Amazon PPC Silent Killer? Should you segment your branded keywords in Amazon Ads? (2019) Should you bid on branded keywords? (2019) Pilothouse Digital What Clifford Donovan thinks of Ad Badger Never miss the latest in Amazon PPC tips and best practices All our episodes and show notes are available at https://www.adbadger.com/podcast​​​​​ Get the Ad Badger App here: https://www.adbadger.com/ The most powerful toolset to manage, automate, and monitor your Amazon campaigns around the clock. - Host and Executive Producer: Michael Erickson Facchin Guest Co-Host: Clifford Donovan Senior Producer: Nancy Lili Gonzalez Video and Audio Editor: Pedro Moreno Graphic Designer: Emma Walker
41:37
August 27, 2021
Ask Any PPC Question with Steven Pope of My Amazon Guy [AMZ PPC 137]
Michael recently joined Steven Pope from My Amazon Guy for a special live-stream event to answer any and all PPC questions. Hear the replies to 30 questions in a bit under an hour on topics ranging from the ultra-specific to more generalized advice for every type of PPC-er and advertiser. There are a lot of golden gems in this episode, and we recommend listening with a pen and notebook handy. We’ll see you in The Badger Den! Highlights: 0:00 Intro 0:55 Why badger? 4:40 Keyword not converting well but it’s the main product descriptor 6:50 Product targeting campaigns for ranking organically 11:14 How to overcome restricted ads? 12:03 Smashing PPC nuggets? -- Thoughts on principles 16:41 1% CTR and 10%+ CVR rank 19:44 Different ranks in different zip codes 21:18 How accurate are Amazon suggested bids 23:04 What helps organic rank more-- PPC or influencers? 26:05 Similar products in “catch-all” campaign? 26:27 Generating sales with 1 exact match keyword, would negative exact hurt sales? 27:08 Negative keywords in automatic campaigns (RPSB) 30:18 Best time frames for optimizing trend analysis 33:45  Prevent keyword duplication 35:32 Ad Badger agency pricing 37:00 Keyword ranking tips 37:45 Google ads for Amazon listings? 41:14 Strategy for beginner low PPC and small increments? 43:32 Minimum requirements for PPC job positions 47:58 Raise bids for placement modifiers on product pages? 50:28 Products with high bids and low selling price 52:17 New Amazon PPC agency likelihood? 52:42 High quality offerings in low quality categories tips 53:09 New auto campaigns with low click no sale advice 53:05 Extracting PPC data advantages 54:49 Notes on Ad Badger application strategy 55:11 Campaigns for every color variation? 55:55 Is Amazon automation a scam? 56:12 PPC manager salary? 57:02 Video ad ranking inaccurate compared to exact keyword campaigns 58:35 Outro If you like what you hear, please give The PPC Den a 5-star review and share with your friends! Resources & Links What to do about low click - low sale keywords How to be a great PPC manager Apply for Ad Badger PPC Marketer Our favorite keyword research strategy is RPSB. Ad Badger’s Amazon SEO Mini-Series featuring Steven Pope Steven Pope’s YouTube channel, My Amazon Guy Never miss the latest in Amazon PPC tips and best practices Where to find all episodes and show notes Get the Ad Badger App - Host and Executive Producer: Michael Erickson Facchin Guest Co-Host: Steven Pope Senior Producer: Nancy Lili Gonzalez Video and Audio Editor: Pedro Moreno Graphic Designer: Emma Walker
58:43
August 20, 2021
5 Important Factors That Influence Amazon Ranking - AMZ PPC # 136
If 100% of your time is solely devoted to growing PPC sales, then you are missing most pieces of the marketing puzzle. Advertisers, this is your wake-up call. Ryan and Mike overview 5 of the most important factors that influence Amazon ranking, speed round style. By learning about seller authority, impressions and CTR, conversion rate, existing sales on Amazon, and off site sales, you’ll finish this episode with an elevated understanding of what it takes to run circles around your competitors. We’ll see you in The Badger Den! Highlights: 0:00 Intro - Run circles around competitors 6:00 Improve Amazon ranking whether  A9 or A10 algorithm 7:20 Speed round overview 9:05 1. Seller Authority 12:07 2. Impressions & Click Through Rate 15:35 3. Conversion Rate 19:00 4. Existing Sales on Amazon 20:58 5. Off site sales 23:30 PPC Sales 26:52 Outro If you like what you hear, please give The PPC Den a 5-star review and share with your friends! Resources & Links 2018 Amazon PPC Q&A - Reporting, Reviews, Ad Ranking Other than CPC, what else ranks your Amazon Ads?  PPC Booster Series Playlist Brand Referral Bonus Program  Never miss the latest in Amazon PPC tips and best practices  All our episodes and show notes  Get the Ad Badger App. The most powerful toolset to manage, automate, and monitor your Amazon campaigns around the clock. - Host and Executive Producer: Michael Erickson Facchin Guest Co-Host: Ryan Hofacre Senior Producer: Nancy Lili Gonzalez Video and Audio Editor: Pedro Moreno Graphic Designer: Emma Walker
28:04
August 13, 2021
Now Hiring Amazon PPC Digital Marketer - Work at Ad Badger [Badger Bite # 19]
Ad Badger is hiring an Amazon PPC Digital Marketer, and this position is a bit different than the average PPC manager listing because we’re looking for someone who will manage only a small roster of clients as well as contribute to the growth and improvement of the Ad Badger App and The PPC Den Podcast. Learn more about the opportunity now. Highlights: 0:00 Intro - We’re Hiring 0:45 Manage a small roster of clients 2:20 Grow the Ad Badger software 3:06 Provide community support 4:00 Why working at Ad Badger is different 5:10 Qualities in ideal Amazon PPC manager If you like what you hear, please give The PPC Den a 5-star review and share with your friends! Resources & Links Interested applicants, apply here Ad Badger is Hiring View all our job openings 10 Tips To Become a Great Amazon PPC Manager Never miss the latest in Amazon PPC tips and best practices All our episodes and show notes Get the Ad Badger App here: https://www.adbadger.com/ The most powerful toolset to manage, automate, and monitor your Amazon campaigns around the clock. - Host and Executive Producer: Michael Erickson Facchin Senior Producer: Nancy Lili Gonzalez Video and Audio Editor: Pedro Moreno Graphic Designer: Emma Walker
06:16
August 11, 2021
What To Do When Diagnosing ACOS Increase [Badger Bite # 18]
A common question from listeners is “why did my ACOS spike?” In this quick episode, Michael offers four action steps for discovering why ACOS increased. Follow these steps to become an advanced Amazon PPC-er. Until next time, stay badgery! Highlights: 0:00 How to diagnose causes of ACOS increase 1:10 Pro tip: bulk file back-ups 2:16 What NOT to do when diagnosing ACOS increase 3:30 1st step: Dig deeper 4:25 2nd step: Do time comparisons 6:00 Pro tip: single ad group campaigns 7:30 3d step: Ask more advanced questions 9:00 4th step: Take time to plan 10:05 Outro If you like what you hear, please give The PPC Den a 5-star review! Resources & Links Ep 134 - How to Use Amazon’s New Budget Tab and Report Ep 132 - Should You Segment Automatic Sponsored Product Campaigns? Ep 123 - 10 Tips to Become a Great Amazon PPC Manager Ep 99 - How to Quickly Lower ACOS Using Bulk Operations Ep 98 - How to Optimize Hundreds of Auto Campaigns at Once Ep 79 - Optimizing on a Hunch Never miss the latest in Amazon PPC tips and best practices Where to find all of our episodes and show Get a product tour of the Ad Badger App here. It's the most powerful tool-set to manage, automate, and monitor your Amazon campaigns around the clock. - Host and Executive Producer: Michael Erickson Facchin Senior Producer: Nancy Lili Gonzalez Video and Audio Editor: Pedro Moreno Graphic Designer: Emma Walker
10:25
July 30, 2021
What To Do About Low Click - Low Sale Keywords [AMZ PPC # 135]
Elizabeth Greene from Junglr joins us to talk about keywords with low clicks and low sales or no sales. Sometimes we have a new account or product, or we may try to scale and grow lots of new keywords at once, and we  accumulate “ACOS Jumpers.” This episode provides complete action steps on what to do about low clicks in your Amazon Advertising with two different strategies depending on whether  we’re comfortable or uncomfortable with that keyword’s spend. We’ll see you in The Badger Den! Friendly disclaimer: We experienced technical difficulties in the making of this episode. We appreciate your patience and understanding of its quality. Thank you. Highlights 0:00 Intro 2:55 Updates on broad match in Sponsored Brands 5:56 What to do with low click, low sale keywords 9:00 What are “ACOS Jumpers?” 9:52 What qualifies as low-click? 12:12 How to determine whether to raise or lower bids 15:50 What to do if comfortable with current ACOS 21:44 Appropriate bid bumps 29:43 What to do if not comfortable with ACOS 42:50 Summary and overview of tips 44:30 Outro If you like what you hear, please give The PPC Den a 5-star review and share with your friends! Resources & Links Where to find Elizabeth Ep 118 - 5 Hidden Amazon PPC Ratios Prosper Show - Las Vegas 2021 Amazon PPC Event Ep 117 - Is Exact Match Always Best? Ep 106 - How Keyword Dumping Ruins Your Amazon PPC Campaigns Never miss the latest in Amazon PPC tips and best practices. Where to find every episode of The PPC Den, including show notes Get the Ad Badger App. The most powerful toolset to manage, automate, and monitor your Amazon campaigns around the clock. - Host and Executive Producer: Michael Erickson Facchin Guest Co-Host: Elizabeth Greene Senior Producer: Nancy Lili Gonzalez Video and Audio Editor: Pedro Moreno Graphic Designer: Emma Walker
47:10
July 23, 2021
AMZ PPC #134: How to Use Amazon’s New Budget Tab and Report
Amazon Advertising sneakily released a duo of new features to select marketplaces: the New Budget Tab and the New Budget Report. Our favorite duo, Michael Facchin and Brent Zahradnik from AMZ Pathfinder, dissect how to maximize efficiency with this new PPC combo. Together, the New Budget Tab and New Budget Report offer important glimpses into a campaign’s performance, including how much time any given campaign spends in or out of budget and its estimated missed impressions, clicks, sales, and more. There’s even hidden data in the downloadable report that may or may not be something we’ve long wanted at Ad Badger. We’ll see you in The Badger Den! Highlights: 0:00 Intro-- Texas and hard seltzer 2:30 New Budget Tab & New Budget Report in Amazon Advertising 5:15 Where is the New Budget Tab available? 6:19 Complete breakdown of Columns in New Budget Tab 14:15 What’s the purpose of the New Budget Report? 17:37 What’s the hidden data inside in the New Budget Report? 23:57 How to get hourly data report from an Amazon account rep 26:42 Is the New Budget Tab and New Budget Report any good? 28:57 New Budget Tab & Report Strategy: How to Use This Feature 34:34 Outro If you like what you hear, please give The PPC Den a 5-star review and share with your friends! Resources & Links PPC Boosters Series Playlist Bo Burnham’s Jeff Bezos song [explicit] Where to find Brent: AMZ Pathfinder Never miss the latest in Amazon PPC best practices Where to find all our episodes and show notes Get the Ad Badger App. The most powerful tool-set to manage, automate, and monitor your Amazon campaigns around the clock. - Host and Executive Producer: Michael Erickson Facchin Guest Co-Host: Brent Zahradnik from AMZ Pathfinder  Senior Producer: Nancy Lili Gonzalez Video and Audio Editor: Pedro Moreno Graphic Designer: Emma Walker
36:45
July 16, 2021
AMZ PPC #133: What To Do About Rising CPCs (PPC Boosters Series)
PPC Optimization is expanding to ACOS Optimization, which consists of PPC and conversion rates. The solution to lowering the rise of CPC is not any one thing, but a surefire plan. This episode of The PPC Den overviews what to expect in the new PPC Boosters Series, outlining several non-PPC components of conversion rates that a PPC-er should know if they’re tasked with boosting ACOS. We’ll see you in The Badger Den! Highlights: 0:00 Intro 2:25 ACOS is PPC and CVR. 5:10 New Series Alert-- PPC Boosters Series 6:20 Importance of a plan and strategy 9:45 Prime Day 2021 CPC Stats 13:05 Example - ACOS Change if Conversion Rate increases 1% 15:15 Example - ACOS Change if Conversion Rate increases 2% 18:10 Components of Conversion Rate: Customer Psychology 19:55 Components of Conversion Rate: Product Market Fit 22:10 Know what your customers want: Search Term Reports 23:04 Components of Conversion Rate: Competitor and Industry Trend Awareness 25:06 Components of Conversion Rate: Review Strategy 27:40 Components of Conversion Rate: Product Page Ongoing Optimization 30:00 Outro If you like what you hear, please give The PPC Den a 5-star review and share with your friends! Resources & Links Tim Conley, business coach E-Myth Revisited - Michael Gerber Prime Day 2021 Trends to Know Manage Your Customer Engagement Tool Ep 121 - The ACOS Power Ratio for Amazon PPC Download the free ACOS Control Matrix here Ep 62 - ACOS: Amazon Platform Tax? Never miss the latest in Amazon PPC tips and best practices, here.  All our episodes and show notes are available at https://www.adbadger.com/podcast Get the Ad Badger App. The most powerful toolset to manage, automate, and monitor your Amazon campaigns around the clock. - Host and Executive Producer: Michael Erickson Facchin Guest Co-Host: Ryan Hofacre Senior Producer: Nancy Lili Gonzalez Video and Audio Editor: Pedro Moreno Graphic Designer: Emma Walker
32:42
July 9, 2021
AMZPPC # 132: Should You Segment Automatic Sponsored Product Campaigns?
Amazon PPC’s Automatic Sponsored Product Campaigns-- everybody’s favorite, right? Usually not. We often see auto-campaigns with unruly, high ACOS. Should we segment our automatic sponsored product campaigns? In other words, should we create four separate campaigns, one each for compliments, substitutions, close match, and loose match? Michael and Michael analyzed a few million ad groups from Ad Badger’s software community and tested this theory on a client’s campaigns. You won’t want to miss the first-ever episode that PPC Den Podcast recorded over several weeks while compiling data and running the test. The results surprised us, and it’s changing the way we optimize our Amazon Ads. We’ll see you in The Badger Den! - Highlights: 0:00 Should You Segment Your Automatic Sponsored Product Campaigns? 2:20 Podcast Episode Intro 3:30 How Auto Campaign Segmentation Works 6:30 Potential Benefits of Segmenting Campaigns 9:15 Potential Drawbacks of Segmenting Campaigns 11:20 How We’ll Test Our Auto Campaign Theories 17:34 Two Weeks Later: Testing Theory Project Update 19:50 Auto Segmentation Data - Initial Reactions 25:05 Final Results of Automatic Ad Group Segmentation Performance 28:35 Summary, Takeaways, and Advice + If you like what you hear, please give The PPC Den a 5-star review and share with your friends! Links & Resources Episode 68 of The PPC Den: “Adjust Bids by Placement” Settings Into Your Keyword Bids (Part 1: Single Keyword Campaigns)  Episode 69 of The PPC Den: “Adjust Bids by Placement” Settings Into Your Keyword Bids (Part 2: Multi- Keyword Campaigns)  Episode 40 of The PPC Den: Should You Segment Your Branded Keywords in Amazon Ads?  Check out the free Placement Bid Calculator for Amazon PPC here. All our episodes and show notes are available at https://www.adbadger.com/podcast Get the Ad Badger App here. -  Host and Executive Producer: Michael Erickson Facchin Guest Co-Host: Michael Tejeda Senior Producer: Nancy Lili Gonzalez Video and Audio Editor: Pedro Moreno (pedrojmr13@gmail.com) Graphic Designer: Emma Walker
36:44
July 2, 2021
AMZPPC #131: When to Pause an Amazon Advertising Campaign
Any Amazon PPC-er who has been around the block a few times knows not to pause campaigns if you can help it. But do circumstances exist where you should pause your Amazon Advertising campaigns? If so, what are they?  Here to discuss this with us is former guest-host and current Badger Den member Ryan Hofacre.   We’ll see you in The Badger Den!   Highlights:  1:05 Intro  10:22 General Campaign Pausing Wisdom  12:45 When you Should Pause your Campaigns  24:51 Rebooting Your Amazon Account  27:33 When to Reboot a Single Keyword  32:20 Closing Thoughts    Links & Resources  All our episodes and show notes are available at https://www.adbadger.com/podcast​​​​​ Ad Badger Version 2: https://www.adbadger.com/pricing/​​​​ Have a question or suggestion for the show? Leave a Voicemail: adbadger.com/voicemail or 833-BADGERZ    Host and Executive Producer: Michael Erickson Facchin  Senior Producer: Nancy Lili Gonzalez  Video and Audio Editor: Pedro Moreno (pedrojmr13@gmail.com)  Graphic Designer: Emma Walker  Content Writer: Vincent Gulliver
33:54
June 25, 2021
AMZPPC #130: Your Guide to Amazon Prime Day 2021
Amazon Prime Day 2021 is less than a week away. Do you have everything you need to take advantage of this potential windfall of sales? We're here to walk you through everything you need to make this Prime Day a success, from pre-emptive optimization to budgeting to special campaigns and more.   We'll see you in The Badger Den!   1:05 Intro  3:47 Preparing for Prime Day  8:30 Preemptive Optimization  10:20 Budgeting for Prime Day  15:04 Managing Prime Day Bids  17:45 Timing Your Adjustments  20:08 Special Campaigns for Prime Day  25:07 Closing Thoughts  27:40 Secret Post-Show Message   Links & Resources Companion blog: https://www.adbadger.com/blog/amazon-prime-day/  All our episodes and show notes are available at https://www.adbadger.com/podcast Ad Badger Version 2: https://www.adbadger.com/pricing/   Have a question or suggestion for the show? Leave a Voicemail: adbadger.com/voicemail or 833-BADGERZ   Host and Executive Producer: Michael Erickson Facchin   Senior Producer: Nancy Lili Gonzalez   Video and Audio Editor: Pedro Moreno (pedrojmr13@gmail.com)   Graphic Designer: Emma Walker   Content Writer: Vincent Gulliver
32:43
June 16, 2021
[Badger Bite #17] The Dreaded Amazon Keyword Constriction
In your efforts to conquer your Amazon PPC keywords, you might find that your greatest foe is yourself. Keyword constriction starves your best keywords and newer keywords of the ad spend they need to reach their fullest potential and net as many clicks and conversions as possible. There's a 50/50 chance that this phenomenon is wreaking havoc in your Amazon campaigns. Learn what keyword constriction is, why it happens, and how to stop it so all of your keywords can thrive. We'll see you in The Badger Den! Links & Resources Companion blog: https://www.adbadger.com/blog/amazon-ppc-education/keywords-per-amazon-ad-group/  All our episodes and show notes are available at https://www.adbadger.com/podcast​​​​​  Ad Badger Version 2: https://www.adbadger.com/pricing/​​​​   Have a question or suggestion for the show? Leave a Voicemail: adbadger.com/voicemail or 833-BADGERZ    Host and Executive Producer: Michael Erickson Facchin  Senior Producer: Nancy Lili Gonzalez  Video and Audio Editor: Pedro Moreno (pedrojmr13@gmail.com)  Graphic Designer: Emma Walker  Content Writer: Vincent Gulliver
11:00
June 9, 2021
AMZPPC #129: Search Term Impression Share Reports in Amazon PPC
Want to see if you're making an impression on your customers and how you stack up against the competition? Check out the Search Term Impression Share report! Elizabeth Greene from Junglr joins us again as we break down what this new report is and how you can use it to optimize your Sponsored Products and Sponsored Brands campaigns.   We'll see you in The Badger Den!   Links & Resources   Companion Blog: https://www.adbadger.com/blog/amazons-new-sponsored-brands-reports-what-they-are-and-how-to-use-them/  All our episodes and show notes are available at https://www.adbadger.com/podcast​  Ad Badger Version 2: https://www.adbadger.com/pricing/​  Junglr: https://www.junglr.com/​   Have a question or suggestion for the show? Leave a Voicemail: adbadger.com/voicemail or 833-BADGERZ   Host and Executive Producer: Michael Erickson Facchin   Senior Producer: Nancy Lili Gonzalez   Video and Audio Editor: Pedro Moreno (pedrojmr13@gmail.com)   Graphic Designer: Emma Walker   Content Writer: Vincent Gulliver  Highlights: 1:05 Intro  4:51 Intro to Sponsored Product and Sponsored Brand Impressions Share Report  12:26 Finding your True Search Volume  17:04 Things to Think About with the Search Term Impressions Share Report  22:11 How to Optimize for Impressions  25:01 Tips for Optimizing for Rank Position and Dealing With Branded Terms  32:04 ASIN-Targeting Search Terms  36:32 Closing Thoughts
39:59
June 2, 2021
AMZPPC #128: How to Scale your Amazon PPC Account
Every Amazon seller wants to see their account grow, prosper, and scale. Growing your Amazon account is like a snowball: the more you scale, the easier it is to scale even more. If you're smart about the strategies you use to scale, you can become one of the top dogs in your category on Amazon. This week, we're here to break down different strategies you can use to build up your Amazon Advertising account, no matter what your campaigns look like. We'll see you in The Badger Den! Links & Resources  Companion blog: https://www.adbadger.com/blog/scaling-on-amazon-complete-guide/ All our episodes and show notes are available at https://www.adbadger.com/podcast Ad Badger Version 2: https://www.adbadger.com/pricing/   Have a question or suggestion for the show? Leave a Voicemail: adbadger.com/voicemail or 833-BADGERZ   1:40 Intro 2:35 Scaling your Better-Than-Target-ACOS Amazon Campaigns 11:35 Scaling your Worse-Than-Target ACOS campaigns 16:59 Product Page Improvements 20:14 Scaling with New Campaigns 28:37 Changing Bidding Strategies when Scaling 29:30 Closing Thoughts Host and Executive Producer: Michael Erickson Facchin   Senior Producer: Nancy Lili Gonzalez   Video and Audio Editor: Pedro Moreno (pedrojmr13@gmail.com)   Graphic Designer: Emma Walker   Content Writer: Vincent Gulliver
31:60
May 26, 2021
AMZPPC #127: How You Can Approach Seasonality in Amazon PPC
With the changing of the seasons upon us, many Amazon sellers with seasonal demand are making changes to their PPC campaigns to either capitalize on peak demand or minimize wasted ad spend during the off-season. Optimizing for seasonality is a careful balancing act that requires discipline and know-how.   Brent Zahradnik from AMZPathfinder joins us as we break down how you can address and work with seasonality in your Amazon PPC campaigns.  We'll see you in The Badger Den!   Highlights:   1:05 Intro  7:57 Different Types of Amazon Seasonality  11:13 Structural Approaches to Amazon Seasonality  15:30 Seasonal Budget and Bidding Strategies  22:35 “Hibernating” Amazon Campaigns  25:49 Seasonal Keyword Strategy  31:12 Storing Your Seasonal Data  34:38 Closing Thoughts  36:40 Secret Post-show Message   Links & Resources   Companion blog: https://www.adbadger.com/blog/how-to-deal-with-seasonality-in-amazon-ppc/ All our episodes and show notes are available at https://www.adbadger.com/podcast   Ad Badger Version 2: https://www.adbadger.com/pricing/   AMZ Pathfinder: https://www.amzpathfinder.com/   Have a question or suggestion for the show? Leave a Voicemail: adbadger.com/voicemail or 833-BADGERZ   Host and Executive Producer: Michael Erickson Facchin   Senior Producer: Nancy Lili Gonzalez   Video and Audio editor: Pedro Moreno  (pedrojmr13@gmail.com) Graphic Designer: Emma Walker   Content Writer: Vincent Gulliver
38:51
May 19, 2021
AMZPPC #126: Getting the Most Out Of Amazon Reporting
The key to truly effective and insightful Amazon report analysis is taking the right approach. Using your Amazon campaign reports the right way requires a disciplined process. We're here to walk you through our philosophy when it comes to looking at Amazon Advertising reports and making data-driven decisions.   We'll see you in The Badger Den!   Links & Resources  Companion Blog: https://www.adbadger.com/blog/the-secret-to-effective-amazon-campaign-reporting/ All our episodes and show notes are available at https://www.adbadger.com/podcast Ad Badger Version 2: https://www.adbadger.com/pricing/ 1:05 Intro  4:01 How Not to Report  7:53 Strategic Mission  10:37 Trend Analysis  13:25 Learning from your Amazon Reports  17:33 Campaign Improvement with Amazon Reports  18:50 Closing Thoughts   Have a question or suggestion for the show? Leave a Voicemail: adbadger.com/voicemail or 833-BADGERZ   Host and Executive Producer: Michael Erickson Facchin   Senior Producer: Nancy Lili Gonzalez   Video and Audio Editor: Pedro Moreno (pedrojmr13@gmail.com)   Graphic Designer: Emma Walker   Content Writer: Vincent Gulliver
19:57
May 12, 2021
AMZPPC #125: Amazon's New Sponsored Display Audiences
Amazon Sponsored Display just got a lot more awareness-boosting power with the release of not one, but four new audience types. We're here to break down what these new Sponsored Display audiences are, whether or not you should use them, and how to integrate them into your existing Amazon Advertising to boost impressions and capture more market share.   We'll see you in The Badger Den!   Highlights:  0:00 Intro  3:28 New Sponsored Display Audiences  11:31 Comparing the New Audiences to DSP and Non-Amazon Upper Funnel Advertising  16:33 Reasons to Use the New Sponsored Display Audiences  21:34 How to Implement New Sponsored Display Audiences  31:03 Closing Thoughts   Links & Resources  All our episodes and show notes are available at https://www.adbadger.com/podcast Companion blog: https://www.adbadger.com/blog/how-to-use-amazons-new-sponsored-display-audiences/ Ad Badger Version 2: https://www.adbadger.com/pricing/   Have a question or suggestion for the show? Leave a Voicemail: adbadger.com/voicemail or 833-BADGERZ   Host and Executive Producer: Michael Erickson Facchin   Senior Producer: Nancy Lili Gonzalez   Video and Audio Editor: Pedro Moreno (pedrojmr13@gmail.com)   Graphic Designer: Emma Walker   Content Writer: Vincent Gulliver
34:27
May 5, 2021
AMZPPC #124: The Sponsored Display Double-Tap
Sponsored Display on Amazon is a great way to retarget shoppers and rake in sales that otherwise would go to your competitors. We have Sponsored Display retargeting down to a science with our Sponsored Display double-tap strategy. It's a foolproof way to perfect your product targeting by capitalizing on your best products and keywords.   Join us as we break down our strategy for giving your best products a second chance at conversions. We'll see you in The Badger Den!   Links & Resources  Companion Blog: https://www.adbadger.com/blog/amazon-ppc-education/amazon-sponsored-display-ads/  All our episodes and show notes are available at https://www.adbadger.com/podcast​​​​  Ad Badger Version 2: https://www.adbadger.com/pricing/​​​   Have a question or suggestion for the show? Leave a Voicemail: adbadger.com/voicemail or 833-BADGERZ   Highlights:  1:05 Intro  7:33 Sponsored Display Double-Tap  11:23 How the Sponsored Display Double-Tap Works  14:26 Closing Thoughts   Host and Executive Producer: Michael Erickson Facchin   Senior Producer: Nancy Lili Gonzalez   Video and Audio Editor: Pedro Moreno (pedrojmr13@gmail.com)   Graphic Designer: Emma Walker   Content Writer: Vincent Gulliver
18:14
April 28, 2021
[Badger Bite #16] The Amazon PPC Checklist
It can be hard to organize everything your Amazon Advertising needs. That's why we came up with an Amazon PPC checklist.  It's filled with lots of things that you can do right now to improve your Amazon Advertising, plus links to all kinds of relevant blog posts to help you get started. Check out the checklist here:  http://bit.ly/AMZChecklist We'll see you in The Badger Den!   Links & Resources All our episodes and show notes are available at https://www.adbadger.com/podcast​​​ Ad Badger Version 2: https://www.adbadger.com/pricing/​​​  Have a question or suggestion for the show? Leave a Voicemail: adbadger.com/voicemail or 833-BADGERZ   Host and Executive Producer: Michael Erickson Facchin   Senior Producer: Nancy Lili Gonzalez   Video and Audio Editor: Pedro Moreno (pedrojmr13@gmail.com)   Graphic Designer: Emma Walker   Content Writer: Vincent Gulliver
04:58
April 21, 2021
AMZPPC #123: 10 Tips to Become a Great Amazon PPC Manager
Want to become an all-star Amazon PPC manager? You'll need more than just technical know-how. Being a great Amazon PPC manager takes conviction, curiosity, teamwork, and communication. Embody those values, and you'll go far with your campaigns and clients. Join Mike and Michael as they go through the top 10 tips for becoming an incredible Amazon campaign manager. We'll see you in The Badger Den! Links & Resources Companion blog: http://bit.ly/amzppc10tips All our episodes and show notes are available at https://www.adbadger.com/podcast Ad Badger PPC Management: https://www.adbadger.com/amazon-ppc-management-services/ Ad Badger Version 2: https://www.adbadger.com/pricing/ Highlights: 0:00 Intro 4:27 Tip 1: Stay True to Your Word 6:02 Tip 2: Always Be Learning 7:18 Tip 3: Have a Support System 9:05 Tip 4: Be Flexible 10:30 Tip 5: Focus on Important KPIs 12:24 Tip 6: Have an Amazon PPC Attack Plan 13:39 Tip 7: Be a Great Communicator 16:30 Tip 8: Use Technical Greatness to Back Yourself Up 20:24 Tip 9: Stick to Your Code of Ethics 21:13 Tip 10: Follow the 6 Levels of Amazon PPC Mastery Have a question or suggestion for the show? Leave a Voicemail: adbadger.com/voicemail or 833-BADGERZ Host and Executive Producer: Michael Erickson Facchin Senior Producer: Nancy Lili Gonzalez Video and Audio Editor: Pedro Moreno (pedrojmr13@gmail.com) Graphic Designer: Emma Walker Content Writer: Vincent Gulliver
24:31
April 14, 2021
AMZPPC #122: Getting the Most out of Amazon PPC Management
Amazon PPC management really flourishes when handled by an outside expert. If you want to rake in the sales on Amazon but don’t have the time or experience, an Amazon campaign manager might be for you. That being said, you have to be willing to put in the effort to be an all-star client.   If you put the work in to build and maintain a good relationship with your Amazon PPC manager, you can reach the promised land: being in sync with your campaign manager, feeling like you have someone that you can trust, and having confidence that your accounts are in good hands. Check out these tips from our very own Managed Services team if you’re curious about learning how to work with an Amazon campaign manager.   We're joined by our PPC Campaign Manager Michael Tejeda to talk about what our best and most successful clients do.   We'll see you in The Badger Den!   Highlights:  1:05 Intro  4:30 Working with an Amazon PPC Manager  8:17 Amazon PPC Goal Setting  14:59 What Successful Amazon PPC Management Clients Do  20:09 Maintaining a Good Client-Manager Relationship  27:39 Amazon-Specific Tips  30:18 How to Help Your Amazon PPC Manager  37:35 Getting New Insights  39:58 Closing Thoughts   Links & Resources   All our episodes and show notes are available at https://www.adbadger.com/podcast​​ Ad Badger PPC Management: https://www.adbadger.com/amazon-ppc-management-services/ Ad Badger Version 2: https://www.adbadger.com/pricing/​​  Have a question or suggestion for the show? Leave a Voicemail: adbadger.com/voicemail or 833-BADGERZ   Host and Executive Producer: Michael Erickson Facchin   Senior Producer: Nancy Lili Gonzalez   Video and Audio Editor: Pedro Moreno (pedrojmr13@gmail.com)   Graphic Designer: Emma Walker   Content Writer: Vincent Gulliver
41:08
April 7, 2021
AMZPPC #121: The ACOS Power Ratio for Amazon PPC
From the world of Google Ads comes an Amazon PPC ratio that can help you reign in your ACOS, see how your budget is allocated, and get a better understanding of the amount of testing in your Amazon campaigns all with a single number. Join Mike on a hike through the forest as he tells you about the ACOS Power Ratio, how to calculate it, and how it can help you keep your campaigns in check. We'll see you in The Badger Den! Highlights: 0:00 Intro 1:40 The Lin-Rodnitzky Ratio 4:54 ACOS Power Ratio 7:23 How to Use the ACOS Power Ratio 12:39 Closing Thoughts 13:35 Post-Episode Message Links & Resources All our episodes and show notes are available at https://www.adbadger.com/podcast​ Ad Badger Version 2: https://www.adbadger.com/pricing/​ Have a question or suggestion for the show? Leave a Voicemail: adbadger.com/voicemail or 833-BADGERZ Host and Executive Producer: Michael Erickson Facchin Senior Producer: Nancy Lili Gonzalez Video and Audio Editor: Pedro Moreno (pedrojmr13@gmail.com) Graphic Designer: Emma Walker Content Writer: Vincent Gulliver
16:38
March 31, 2021
AMZPPC #120: Balancing Amazon PPC Optimization and Expansion
The process of tweaking and changing your Amazon PPC campaigns is generally called “optimization”, but that only tells half the story. To truly have control over your campaigns, you need to balance Amazon PPC optimization with Amazon PPC expansion. Elizabeth Greene from Junglr joins us as we define expansion and optimization, typical activities in each, and how to balance them for optimal results.  We’ll see you in The Badger Den! Highlights:   1:05 Intro  3:18 The Ebb and Flow of Amazon PPC  6:51 Amazon PPC Expansion vs. Optimization  9:15 Expansion Activities  25:12 Optimization Activities  33:20 Synergy & Closing Thoughts Links & Resources All our episodes and show notes are available at https://www.adbadger.com/podcast​ Ad Badger Version 2: https://www.adbadger.com/pricing/​ Junglr: https://www.junglr.com/​ Have a question or suggestion for the show? Leave a Voicemail: adbadger.com/voicemail or 833-BADGERZ Host and Executive Producer: Michael Erickson Facchin Senior Producer: Nancy Lili Gonzalez Video and Audio Editor: Pedro Moreno (pedrojmr13@gmail.com) Graphic Designer: Emma Walker Content Writer: Vincent Gulliver
38:03
March 24, 2021
AMZPPC #119: 3 Reasons You’re Still Not Using Bulk Sheets and What to Do About It
Bulk files are incredible tools for optimizing hundreds of Amazon PPC bids quickly and efficiently. Despite this, some people still get cold feet when faced with the prospect of using a bulk file.  Elizabeth Greene from Junglr joins us again as we break down the three reasons why some people don't use bulk files and how to get around those reasons.   We'll see you in The Badger Den!   Highlights:   1:05 Intro  4:36 Why Some People Don’t Use Bulk Files  7:15 Bulk File Intimidation  14:15 Campaign Editing Paranoia  20:00 The Out-Of-Touch Fallacy  27:58 Closing Thoughts  30:12 Post-Episode Message   Links & Resources   All our episodes and show notes are available at https://www.adbadger.com/podcast​  Ad Badger Version 2: https://www.adbadger.com/pricing/​  Junglr: https://www.junglr.com/​  Have a question or suggestion for the show? Leave a Voicemail: adbadger.com/voicemail or 833-BADGERZ   Host and Executive Producer: Michael Erickson Facchin   Senior Producer: Nancy Lili Gonzalez   Video and Audio Editor: Pedro Moreno (pedrojmr13@gmail.com)   Graphic Designer: Emma Walker   Content Writer: Vincent Gulliver
34:09
March 17, 2021
AMZPPC #118: 5 Hidden Amazon PPC Ratios
Everyone in the world of Amazon PPC knows that ratios are priceless sources of information. But do you know about the secret ratios that Amazon doesn't show you? With a little legwork, you can uncover ratios that show you the effectiveness of your ad spend allocation, how you can hit your target ACOS, and much more. Elizabeth Greene from Junglr joins us again as we break down our top 5 hidden Amazon PPC ratios, how to calculate them, and how to use them. Stick around until the end for a message from Mike! We'll see you in The Badger Den! Highlights: 1:05 Intro 3:34 Amazon’s Hidden Ratios 6:44 Ad Sales to Total Sales 17:00 Percentage of Each Targeting Type 23:29 Percentage of Each Ad Type 29:30 Revenue Per Click 33:16 Spend by Number of Orders 40:02 Closing Thoughts 42:30 Post-Episode Message Links & Resources All our episodes and show notes are available at https://www.adbadger.com/podcast Ad Badger Version 2: https://www.adbadger.com/pricing/ Junglr: https://www.junglr.com/ Have a question or suggestion for the show? Leave a Voicemail: adbadger.com/voicemail or 833-BADGERZ Host and Executive Producer: Michael Erickson Facchin Senior Producer: Nancy Lili Gonzalez Video and Audio Editor: Pedro Moreno (pedrojmr13@gmail.com) Graphic Designer: Emma Walker Content Writer: Vincent Gulliver
47:30
March 10, 2021
AMZPPC #117: Is Exact Match Always Best?
It's common knowledge that you want to graduate your broad matches to exact matches, but sometimes, it seems like Amazon favors broad matches. Could there be a PPC conspiracy right under our noses? Get out your tin foil hats, because we're getting to the bottom of this.   Elizabeth Greene from Junglr is our guest co-host as we talk about what to do when Amazon favors your broad match over your exact match.   We'll see you in The Badger Den!   Highlights:   1:05 Intro  4:55 The Exact Match Conspiracy Theory  6:17 Elizabeth’s Broad Match Story  14:25 Does Amazon Favor Broad Match?  15:44 What to do When Exact Match Doesn’t Land   24:45 Bid Optimization  30:06 The Art of PPC  31:42 Using Negatives  33:15 Explaining to Clients  40:23 Closing Thoughts    Links & Resources  All our episodes and show notes are available at https://www.adbadger.com/podcast   Ad Badger Version 2: https://www.adbadger.com/pricing/   Junglr: https://www.junglr.com/  Have a question or suggestion for the show? Leave a Voicemail: adbadger.com/voicemail or 833-BADGERZ   Host and Executive Producer: Michael Erickson Facchin  Senior Producer: Nancy Lili Gonzalez  Video and Audio Editor: Pedro Moreno (pedrojmr13@gmail.com)  Graphic Designer: Emma Walker  Content Writer: Vincent Gulliver
44:13
March 3, 2021
AMZPPC #116: 3 Questions to a Perfect Amazon Product Page
Understanding buyer psychology is a key advantage in any commerce space. When it comes to applying it to Amazon, it can be boiled down to three main questions that every Amazon shopper unconsciously asks when they view any product listing. Eric “the Red” Stopper from Buy Box Experts joins us this week to talk about these three foundational questions and why it’s important to make sure your listings answer them. We’ll see you in The Badger Den! Highlights: 1:05 Intro 4:02 Amazon's Algorithm and the Three Questions 13:22 What is this? 14:21 Is this right for me? 23:27 How do I get it? 29:31 Tips for Answering the Three Questions 36:04 Closing Thoughts Links & Resources All our episodes and show notes are available at https://www.adbadger.com/podcast​​​ Ad Badger Version 2: https://www.adbadger.com/pricing/​​​ Buy Box Experts: https://www.buyboxexperts.com/ Have a question or suggestion for the show? Leave a Voicemail: adbadger.com/voicemail or 833-BADGERZ Host and Executive Producer: Michael Erickson Facchin Senior Producer: Nancy Lili Gonzalez Video and Audio Editor: Pedro Moreno (pedrojmr13@gmail.com) Graphic Designer: Emma Walker Content Writer: Vincent Gulliver
39:26
February 24, 2021
AMZPPC #115: The Trinity of Amazon PPC Revenue
Everyone loves a good trinity, and Amazon PPC is no different. Maintaining control of your total ACOS is great, but remember it’s not the beginning and end of a successful Amazon PPC campaign. If you play your cards right, you can improve your bottom line by raising it.  Stephen Noch returns as a guest host as we talk about the importance of paying attention to each part of this total ACOS trinity, the relationships they have, and how leveraging the trinity can increase your profits.   We’ll see you in The Badger Den!   Highlights:   1:05 Intro  4:02 The Rise of Total ACOS  7:27 The Trinity: ACOS, Total ACOS, Organic  11:22 Increasing Total ACOS for Higher Sales  20:45 The Second Trinity: Ad Revenue, Organic Revenue, Total Revenue  24:27 Ad Revenue % of Total Revenue  32:00 How Total ACOS Goals Relate to the Trinity  37:47 The Total ACOS Trinity in Action  43:45 Closing Thoughts + What’s New with Stephen   Links & Resources   All our episodes and show notes are available at https://www.adbadger.com/podcast​​​  Ad Badger Version 2: https://www.adbadger.com/pricing/​​​  Get to know Stephen: https://www.linkedin.com/in/stephen-noch-142316138/  Have a question or suggestion for the show?  Leave a Voicemail: adbadger.com/voicemail or 833-BADGERZ    Host and Executive Producer: Michael Erickson Facchin   Senior Producer: Nancy Lili Gonzalez   Video and Audio Editor: Pedro Moreno (pedrojmr13@gmail.com)   Graphic Designer: Emma Walker   Content Writer: Vincent Gulliver
50:17
February 17, 2021
AMZPPC #114: Ad Badger’s Amazon SEO Guide Part 4: Combining PPC and SEO
We’ve walked you through the process of becoming an Amazon SEO master, now it’s time to combine it with your PPC for maximum conversion power! Learn how to strike the perfect balance between your Amazon PPC and SEO, and how they can build each other up with just a little TLC. Steven Pope from My Amazon Guy joins us again in the finale of this SEO mini-series. We’ll see you in The Badger Den! Highlights: 1:05 Intro 8:09 The PPC-SEO Keyword Ratio 13:59 The SEO Budget Ratio 20:15 The Importance of an Organic Strategy 23:09 How to Grow SEO and PPC 26:39 Combining SEO and PPC 33:40 Closing Thoughts Links & Resources All our episodes and show notes are available at https://www.adbadger.com/podcast Ad Badger Version 2: https://www.adbadger.com/pricing/ My Amazon Guy: https://www.myamazonguy.com/ Have a question or suggestion for the show? Leave a Voicemail: adbadger.com/voicemail or 833-BADGERZ Host and Executive Producer: Michael Erickson Facchin Senior Producer: Nancy Lili Gonzalez Video and Audio Editor: Pedro Moreno (pedrojmr13@gmail.com) Graphic Designer: Emma Walker Content Writer: Vincent Gulliver
36:41
February 10, 2021
AMZPPC #113: Ad Badger's Amazon SEO Guide Part 3: Into the Strike Zone
You’ve been working in the shadows, building your strength, and indexing for boatloads of keywords. Now, it’s time to go on the offensive and score those top 10 organic spots. By hyper-focusing your listings, you’ll start to rake in those organic conversions. We’re once again joined by Steven Pope from My Amazon Guy as we dive into the late game of Amazon SEO. We’ll see you in The Badger Den! Highlights: 1:05 Intro 4:37 Amazon SEO Late Game 10:30 Strike Zone Keywords 14:45 Matriculation 16:09 Ranking (Find KWs in the Strike Zone) 22:15 Phase 3 SEO Best Practices 29:48 What to Look For 31:35 Removing Old Keywords 38:37 Closing Thoughts & What’s Next Links & Resources All our episodes and show notes are available at https://www.adbadger.com/podcast Ad Badger Version 2: https://www.adbadger.com/pricing/ My Amazon Guy: https://www.myamazonguy.com/ My Amazon Guy Phase 3 SEO: https://myamazonguy.com/search-term-optimization-phase-3-strike-zone/ Have a question or suggestion for the show? Leave a Voicemail: adbadger.com/voicemail or 833-BADGERZ Host and Executive Producer: Michael Erickson Facchin Senior Producer: Nancy Lili Gonzalez Video and Audio Editor: Pedro Moreno (pedrojmr13@gmail.com) Graphic Designer: Emma Walker Content Writer: Vincent Gulliver
40:32
February 3, 2021
AMZPPC #112: Ad Badger’s Amazon SEO Guide Part 2: The Midgame
Last week, we covered what to do when just getting started in Amazon SEO. Once you’ve gotten off the ground, how do you keep that momentum going, index for even more keywords, and become a powerful organic player in your category? It’s all here in Phase 2 of your Amazon SEO journey.  Steven Pope from My Amazon Guy joins us again to talk about the midgame of Amazon SEO and how to get those incremental indexing gains.   We’ll see you in The Badger Den!   Highlights:  1:05 Intro  7:15 Amazon SEO Mid-game  12:21 Pink Word Update  26:55 Parentage  37:22 A+ content  42:34 Closing Thoughts & What’s Next  Links & Resources   All our episodes and show notes are available at https://www.adbadger.com/podcast  Ad Badger Version 2: https://www.adbadger.com/pricing/  My Amazon Guy: https://www.myamazonguy.com/  My Amazon Guy Phase 2 SEO Guide: https://myamazonguy.com/search-term-optimization-phase-2-pink-copy/  Have a question or suggestion for the show? Leave a Voicemail: adbadger.com/voicemail or 833-BADGERZ    Host and Executive Producer: Michael Erickson Facchin  Senior Producer: Nancy Lili Gonzalez   Video and Audio Editor: Pedro Moreno   Graphic Designer: Emma Walker   Content Writer: Vincent Gulliver
46:08
January 27, 2021
AMZPPC #111: Ad Badger's Amazon SEO Guide Part 1: Getting Started
Welcome to the first episode of our mini-series all about getting your Amazon PPC and SEO to work together. If you want to integrate SEO into your Amazon Advertising strategy, but don’t know where to start, then you’re in luck: in this episode, we’ll tell you how to get started with optimizing your listings to rank well organically. Stephen Pope from My Amazon Guy will be our guest co-host for this series as we explore the world of Amazon SEO and how you can get the most out of it at every step. We’ll see you in The Badger Den! Highlights: 1:05 Intro 9:00 PPC &SEO 19:56 Ranking Factors 28:01 How to Start Amazon SEO - Search Term Field and Title 37:06 The Importance of SEO Tools 43:30 Closing Thoughts & What's Next Links & Resources All our episodes and show notes are available at https://www.adbadger.com/podcast Ad Badger Version 2: https://www.adbadger.com/pricing/ My Amazon Guy: https://www.myamazonguy.com/ Steven's Phase 1 SEO Guide: http://bit.ly/phase-one-seo Have a question or suggestion for the show? Leave a Voicemail: adbadger.com/voicemail or 833-BADGERZ Host and Executive Producer: Michael Erickson Facchin Senior Producer: Nancy Lili Gonzalez Video and Audio Editor: Pedro Moreno Graphic Designer: Emma Walker Content Writer: Vincent Gulliver
48:21
January 20, 2021
AMZPPC #110: A Look at Amazon's New Sponsored Display Reports
Amazon has answered our prayers with not one, but FOUR Sponsored Display reports. What does each one have in store for you, and how can you get the most out of each? Our friend Bobby Pulte from Search Scientists joins Mike to give you the juicy deets on these new reports. We’ll see you in The Badger Den! Highlights: 1:05 Intro 5:00 What are advertising reports? 9:40 How to get the most out of the new reports 17:00 Advertised Product Report 22:09 Campaign Report 27:01 Sponsored Display Target Report 28:59 Sponsored Display Purchased Product Report 35:43 Closing Thoughts Links & Resources All our episodes and show notes are available at https://www.adbadger.com/podcast Ad Badger Version 2: https://www.adbadger.com/pricing/ Search Scientists: https://www.searchscientists.com/ Have a question or suggestion for the show? Leave a Voicemail: adbadger.com/voicemail or 833-BADGERZ Host and Executive Producer: Michael Erickson Facchin Senior Producer: Nancy Lili Gonzalez Video and Audio Editor: Pedro Moreno Graphic Designer: Emma Walker Content Writer: Vincent Gulliver
39:19
January 13, 2021
AMZPPC #109: What are Dayparting and Weekparting in Amazon PPC?
Dayparting and weekparting promise to optimize your bids so you don’t waste an hour of ad spend, but is it really possible to harness that power in your Amazon PPC? Even if you can, are they really the PPC panaceas some “gurus” make them out to be? Join Mike and Destaney this week as they uncover the truth about dayparting and weekparting. We'll see you in The Badger Den! Highlights: 1:05 Intro 3:05 What are Dayparting and Weekparting? 7:09 The Reality of Dayparting and Weekparting 9:10 The Perils of Trying to Daypart on Amazon 14:10 Substitutes for Dayparting and Weekparting 16:38 The Perils of Trying to Weekpart on Amazon 21:19 Closing Thoughts Links & Resources All our episodes and show notes are available at https://www.adbadger.com/podcast Ad Badger Version 2: https://www.adbadger.com/pricing/ BetterAMS: https://www.betterams.com/ Have a question or suggestion for the show? Leave a Voicemail: adbadger.com/voicemail or 833-BADGERZ Host and Executive Producer: Michael Erickson Facchin Senior Producer: Nancy Lili Gonzalez Video and Audio Editor: Pedro Moreno Graphic Designer: Emma Walker Content Writer: Vincent Gulliver
23:04
January 6, 2021
AMZPPC #108: Our Wish List for Amazon PPC
Christmas may have come and gone, but we’re still in the holiday spirit. We’re making a list – and checking it twice – of everything we want to see Amazon roll out in 2021: better support, better sync, and much more!   We'll see you in The Badger Den!   Highlights:   1:32 Intro  4:45 Better Support 7:35 Better Alignment  10:07 Better Sync Between Campaign Types  14:54 DSP Inside Normal Campaign Manager  17:12 Report Data w/o Download  19:45 Longer Time Frames  20:55 Dayparting and Weekparting Data  22:21 Downbid Placement Settings  24:18 More SBV Availability & Options  26:54 More Targeting for Off-Platform Display  28:10 Closing Thoughts   Links & Resources  All our episodes and show notes are available at https://www.adbadger.com/podcast  Ad Badger Version 2: https://www.adbadger.com/pricing/  BetterAMS: https://www.betterams.com/  Join our webinar: https://www.adbadger.com/webinar/  Have a question or suggestion for the show? Leave a Voicemail: adbadger.com/voicemail or 833-BADGERZ    Host and Executive Producer: Michael Erickson Facchin   Senior Producer: Nancy Lili Gonzalez   Video and Audio Editor: Pedro Moreno   Graphic Designer: Emma Walker   Content Writer: Vincent Gulliver
30:42
December 30, 2020
[Badger Bite #15] An End-of-Year Message from The PPC Den
As this year finally draws to a close, we wanted to let you all know how much we appreciate your continued support. We love making this show and giving you the knowledge you need to crush your Amazon PPC, but we couldn’t do it without you. Again, thank you to everyone who helps make this podcast and all of our listeners. Wishing all of you the best for 2021 and beyond.  Happy holidays and we’ll see you in The Badger Den! Links & Resources All our episodes and show notes are available at https://www.adbadger.com/podcast Ad Badger Version 2: https://www.adbadger.com/pricing/ AMZ Pathfinder: https://www.amzpathfinder.com/ Have a question or suggestion for the show? Leave a Voicemail: adbadger.com/voicemail or 833-BADGERZ Host and Executive Producer: Michael Erickson Facchin Senior Producer: Nancy Lili Gonzalez Video and Audio Editor: Pedro Moreno Graphic Designer: Emma Walker Content Writer: Vincent Gulliver
02:35
December 23, 2020
AMZPPC #107: Thinking Strategically about Amazon Advertising
The strategy you use in your Amazon PPC, and whether or not it matches your overall marketing and business goals, plays an insanely powerful role in your success in the world of Amazon Advertising.   Join us as we break down the best goals, strategies, and practices for Amazon Advertising for each stage of business growth.   We’re proud to have a brand-new co-host this month, BetterAMS’s own Destaney Wishon.   We'll see you in The Badger Den! Highlights:  1:05 Intro  5:13 The power of narrative in campaigns  15:30 Beginning Stage Pre-Launch  30:32 Beginning Stage Post-Launch  37:22 Scaling Stage  47:18 Large Brand Stage  57:20 Closing Thoughts  Links & Resources  All our episodes and show notes are available at https://www.adbadger.com/podcast   Ad Badger Version 2: https://www.adbadger.com/pricing/   BetterAMS: https://www.betterams.com/   Have a question or suggestion for the show? Leave a Voicemail: adbadger.com/voicemail or 833-BADGERZ    Host and Executive Producer: Michael Erickson Facchin   Senior Producer: Nancy Lili Gonzalez   Video and Audio Editor: Pedro Moreno   Graphic Designer: Emma Walker   Content Writer: Vincent Gulliver
01:00:15
December 16, 2020
AMZPPC #106: How Keyword Dumping Ruins Your PPC Campaigns
It’s an Amazon PPC ad group’s worst nightmare, yet we see it pop up over and over again. Filling your ad groups with too many keywords or products prevents reliable research results, drains your budget, and can leave your best keywords high and dry. Keyword dumping spells disaster for your ad groups…and your ACOS. This week on The PPC Den, Mike and Brent unpack everything wrong with keyword dumping and product dumping and show you how to find the right amount of keywords and products for your ad group. We’ll see you in The Badger Den! Highlights: 1:05 Intro 1:58 What is keyword dumping? 3:39 Why is keyword dumping bad? 9:49 Mixing Match types and strategies 17:40 Starving keywords 21:05 Budget concerns 24:59 Keyword-ad matching and organizing ad groups 29:59 What to do instead 38:19 Closing Thoughts Links & Resources   All our episodes and show notes are available at https://www.adbadger.com/podcast  Ad Badger Version 2: https://www.adbadger.com/pricing/  AMZ Pathfinder: https://www.amzpathfinder.com/  Have a question or suggestion for the show? Leave a Voicemail: adbadger.com/voicemail or 833-BADGERZ    Host and Executive Producer: Michael Erickson Facchin   Senior Producer: Nancy Lili Gonzalez   Video and Audio Editor: Pedro Moreno   Graphic Designer: Emma Walker   Content Writer: Vincent Gulliver
42:26
December 9, 2020
AMZPPC #105: How to Become an Amazon Sponsored Display Master
We first covered Amazon Sponsored Display Ads last year, and since then, they’ve really come into their own in the Amazon PPC world. What was once a fledgling beta is now part of the Holy Trinity of Amazon ad types. A lot has changed in a year, and we’re here to give you the rundown of what’s new with Sponsored Display Ads, why you should be using them, and how to get the most out of them. Join Mike and Brent as they tour the complex world of Amazon Sponsored Display Ads and show you how to take advantage of their unique targeting options and use them to boost awareness. We'll see you in The Badger Den! Highlights 1:05 Intro 7:08 Sponsored Display Ads Update 17:04 How Sponsored Display Ads fit into your Amazon PPC Strategy 31:53 Views Retargeting and Custom Audiences 39:55 Searches Targeting 42:41 Purchases Retargeting 44:26 Structuring your Sponsored Display audiences 49:00 Product Targeting 51:34 Bidding 52:36 Optimization Tips 56:22 Closing Thoughts Links & Resources All our episodes and show notes are available at https://www.adbadger.com/podcast Ad Badger Version 2: https://www.adbadger.com/pricing/ AMZ Pathfinder: https://www.amzpathfinder.com/ Have a question or suggestion for the show? Leave a Voicemail: adbadger.com/voicemail or 833-BADGERZ Host and Executive Producer: Michael Erickson Facchin Senior Producer: Nancy Lili Gonzalez Video and Audio Editor: Pedro Moreno Graphic Designer: Emma Walker Content Writer: Vincent Gulliver
58:37
December 2, 2020
AMZPPC #104: How and Why to Use Negatives in Your Amazon PPC
We’ve spent a lot of time in the world of Amazon PPC, and we’ve come across many different philosophies to managing campaigns. However, there’s one approach that we just cannot understand: never using negatives - ever. While a negative keyword slip-up can lead to some harsh consequences, negative keywords and negative targeting are powerful allies if used the right way.   Brent Zahradnik from AMZ Pathfinder joins us once again as we discuss why some advertisers don’t use negatives and why you should.   We’ll see you in The Badger Den!  Highlights  1:05 Intro  3:59 People who don’t use negative keywords  14:16 What is a negative anyway?  22:52 Research-based targeting methods  25:22 The Lin-Rodnitzky Ratio  26:40 The benefits of negatives  34:10 Concluding thoughts   Links & Resources   All our episodes and show notes are available at https://www.adbadger.com/podcast  Ad Badger Version 2: https://www.adbadger.com/pricing/  AMZ Pathfinder: https://www.amzpathfinder.com/ Have a question or suggestion for the show? Leave a Voicemail: adbadger.com/voicemail or 833-BADGERZ   Host and Executive Producer: Michael Erickson Facchin   Senior Producer: Nancy Lili Gonzalez   Video and Audio Editor: Pedro Moreno   Graphic Designer: Emma Walker   Content Writer: Vincent Gulliver
38:06
November 25, 2020
AMZPPC #52: Ramping Up For Cyber Monday and Black Friday With Data-Driven PPC Strategies [Re-Release]
Black Friday is almost here again! Now’s the time to brush up on your holiday PPC strategy with Mike and Stephen. The holiday season is upon us, and Mike & Stephen are giving some expert data-driven advice to ramp up your PPC campaigns in time for Black Friday and Cyber Monday. The guys go over the power of the entire holiday season, how to prepare, and what happens to key metrics like CPC, ACOS, conversion rates on these days. See you in the Badger Den! Episode Highlights: 5:38 Cyber Monday isn't as big as you think it is 8:39 How much does sales boost for each day? 12:11 Avg monthly metrics vs Cyber Monday/Black Friday metrics 18:32 Don't be as aggressive 2 days before Black Friday 21:01 All of December is the real king 23:34 Avoid targeting generic holiday keyword like "gifts for kids" 29:21 Prepare for a potentially big CPC spike 31:08 It's too late for lightning deals but you should still set coupons 32:16 The holiday season is a marathon, not a sprint 33:32 Our final tips Get all of our episodes and show notes at adbadger.com/podcast Ad Badger Version 2: https://www.adbadger.com/pricing/ Have a question or suggestion for the show? Leave a Voicemail: adbadger.com/voicemail or 833-BADGERZ Host and Executive Producer: Michael Erickson Facchin Senior Producer: Nancy Lili Gonzalez Video and Audio editor: Pedro Moreno Graphic Designer: Emma Walker Content Writer: Vincent Gulliver 
34:53
November 23, 2020
AMZPPC #103: Amazon’s New Sponsored Brands Reports | Featuring Brent Zahradnik from AMZ Pathfinder
Amazon unleashed two new Sponsored Brands reports not too long ago, and being the data junkies we are, we couldn’t be happier. After poking around them for a while, we’ve emerged with insight on what these new reports have to offer and how you can use them to analyze your Amazon PPC performance and make key optimization decisions. This is the first episode of a miniseries featuring the incomparable Brent Zahradnik, Amazon PPC extraordinaire and founder of AMZ Pathfinder. We’ll see you in The Badger Den! Highlights 1:05 Intro 7:37 Search Term Impression Share report 26:21 Search Term Impression Rank 32:38 Brand Category Benchmark report 47:45 Concluding Thoughts Links & Resources All our episodes and show notes are available at https://www.adbadger.com/podcast Ad Badger Version 2: https://www.adbadger.com/pricing/ AMZ Pathfinder: https://www.amzpathfinder.com/ Have a question or suggestion for the show? Leave a Voicemail: adbadger.com/voicemail or 833-BADGERZ Host and Executive Producer: Michael Erickson Facchin Senior Producer: Nancy Lili Gonzalez Video and Audio editor: Pedro Moreno Graphic Designer: Emma Walker Content Writer: Vincent Gulliver
49:02
November 18, 2020
AMZPPC #102: How to Find New PPC Keywords with Reverse ASIN Lookup
Reverse ASIN lookup is a great way to keep an eye on how your competitors are doing, but what happens when you turn it around and see what’s going on with your own ASINs? You get a gold mine full of new keywords that you know will drive clicks and conversions up while lowering your ACOS. By bidding on keywords where you already place organically, you create a whole that’s greater than the sum of its parts. Longtime Badger Nation citizen Ryan Hofacre walks us through his strategy for using reverse ASIN lookup to find converting keywords to add to your PPC campaigns. Highlights 1:04 Intro 9:47 How this strategy can help you 18:05 The five steps of the reverse ASIN lookup strategy 26:47 Why bid on keywords where you’re already ranking? 33:12 Keeping up with new keywords with reverse ASIN lookup 36:00 The importance of reading your search term reports 38:54 Closing thoughts Links & Resources All our episodes and show notes are available at https://www.adbadger.com/podcast Ad Badger Version 2: https://www.adbadger.com/pricing/ Have a question or suggestion for the show? Leave a Voicemail: adbadger.com/voicemail or 833-BADGERZ Host and Executive Producer: Michael Erickson Facchin Senior Producer: Nancy Lili Gonzalez Video and Audio editor: Pedro Moreno Graphic Designer: Emma Walker Content Writer: Vincent Gulliver 
44:39
November 11, 2020
AMZPPC #101: Getting High Quality Product Reviews on Amazon with Andy Lam
Getting reviews on your Amazon product listings can feel like an uphill battle, but once you’ve got those reviews, it puts your PPC game in easy mode. In today’s episode, Andy Lam joins us as we discuss how to get high-quality positive reviews that will boost your credibility and your conversion rate. Mike and Andy walk you through what to do and what not to do to get Amazon product reviews. We’ll see you in the Badger Den! Episode Highlights: 1:05 Intro 6:15 How Amazon reviews have changed 11:00 Mistakes and Things to Avoid when it comes to Reviews 20:53 Review Strategies that Work 28:14 How to Respond to Reviews 30:50 Thoughts on the “Helpful” Button 33:06 Final Thoughts Links & Resources All our episodes and show notes are available at https://www.adbadger.com/podcast Ad Badger Version 2: https://www.adbadger.com/pricing/ Andy’s YouTube Channel: https://www.youtube.com/c/TheOfficialAndyLam Have a question or suggestion for the show? Leave a Voicemail: adbadger.com/voicemail or 833-BADGERZ Podcast edited by Pedro Moreno
35:22
November 4, 2020
AMZPPC #100: The Podcast Turns 100
We did it! 100 episodes! We couldn’t have made it to this point without each and every one of you. Thank you for coming on this journey with us.  With 100 episodes under our belt, we’ve learned a lot about how this podcast can make a difference, and we’ve boiled all of those lessons down into four key takeaways. In today’s episode, Mike talks about how meaningful this milestone is to all of us and shares his thoughts on the last one hundred episodes. We’ll see you in the Badger Den! Links & Resources All our episodes and show notes are available at https://www.adbadger.com/podcast Try our Amazon PPC Software, Ad Badger Version 2: https://www.adbadger.com/pricing/ Have a question or suggestion for the show? Leave a Voicemail: adbadger.com/voicemail or 833-BADGERZ Podcast edited by Pedro Moreno
06:03
October 28, 2020
AMZPPC #99: How to Quickly Lower ACOS Using Bulk Operations
Bulk sheets now allow you to see everything going on in your Amazon account. With all of this data at your fingertips, you can make optimization decisions faster than ever before. In today’s episode, Mike and Stephen cover three quick strategies that are sure to lower your ACOS! We’ll see you in the Badger Den! Episode Highlights: 1:10 Intro 3:40 Importance of spreadsheets in Amazon PPC 5:10 Understanding bulk operations 13:00 How to use the data on a bulk sheet 16:00 The re-upload method 22:15 Pausing and archiving keywords and product targets 30:45 Adjusting your targets 36:00 Closing thoughts Links & Resources All our episodes and show notes are available at https://www.adbadger.com/podcast Try our Amazon PPC Software, Ad Badger Version 2: https://www.adbadger.com/pricing/ Have a question or suggestion for the show? Leave a Voicemail: adbadger.com/voicemail or 833-BADGERZ Podcast edited by Pedro Moreno This is the last episode featuring Stephen Noch. He is no longer with us at Ad Badger, but he is still a trusted and dear friend of the brand. We deeply thank him for his contributions to our Amazon PPC Managed Services clients and to The PPC Den Podcast.
40:52
October 21, 2020
AMZPPC #98: How to Optimize Hundreds of Auto Campaigns at Once
Using spreadsheets may not be the most fun thing in the world, but do you know what’s a lot of fun? Making money! By using spreadsheets or a tool like Ad Badger, you can optimize hundreds of auto campaigns at once and save time while growing your profits. Mike and Stephen give a comprehensive overview of how you can use Excel or Google Sheets to speed up your auto campaign optimization. We’ll see you in the Badger Den! Episode Highlights: 1:10 Intro 4:30 Pivot tables 12:15 Optimizing automatic campaigns with pivot tables 16:00 Benefit of single product ad groups (SPAGs) 27:00 How to download all of your auto targets 27:50 Why consolidating your data is effective 29:20 How Ad Badger can automate this process 30:10 Closing thoughts Links & Resources All our episodes and show notes are available at https://www.adbadger.com/podcast Try our Amazon PPC Software, Ad Badger Version 2: https://www.adbadger.com/pricing/ Have a question or suggestion for the show? Leave a Voicemail: adbadger.com/voicemail or 833-BADGERZ Podcast edited by Pedro Moreno
34:24
October 14, 2020
AMZPPC #97: Prime Day Preparation: Capitalizing on the Most Important Days of the Year
Prime Day is almost here! The Super Bowl of Amazon PPC is right around the corner, and it's time to get prepared. How should you change your bids? What ACOS should you expect? These questions, and more, are answered in today's episode. Mike and Bobby Pulte, from Search Scientists, breakdown how you can make the most of Prime Day 2020 and what makes Prime Day different from any other day. We’ll see you in the Badger Den! Episode Highlights: 1:10 Intro 4:40 Why Q4 in 2020 is so important 6:40 Prime Day metrics 16:00 Optimizing for Prime Day 20:30 Closing thoughts Links & Resources Search Scientists: https://www.searchscientists.com All our episodes and show notes are available at https://www.adbadger.com/podcast Try our Amazon PPC Software, Ad Badger Version 2: https://www.adbadger.com/pricing/ Have a question or suggestion for the show? Leave a Voicemail: adbadger.com/voicemail or 833-BADGERZ Podcast edited by Pedro Moreno
23:41
October 7, 2020
AMZPPC #97: Prime Day Preparation: Capitalizing on the Most Important Days of the Year
Prime Day is almost here! The Super Bowl of Amazon PPC is right around the corner, and it's time to get prepared. How should you change your bids? What ACOS should you expect? These questions, and more, are answered in today's episode. Mike and Bobby breakdown how you can make the most of Prime Day 2020 and what makes Prime Day different from any other day. We’ll see you in the Badger Den! Episode Highlights: 1:10 Intro 4:40 Why Q4 in 2020 is so important 6:40 Prime Day metrics 16:00 Optimizing for Prime Day 20:30 Closing thoughts Links & Resources All our episodes and show notes are available at https://www.adbadger.com/podcast Ad Badger Version 2: https://www.adbadger.com/pricing/ Have a question or suggestion for the show? Leave a Voicemail: adbadger.com/voicemail or 833-BADGERZ Podcast edited by Pedro Moreno
23:41
October 7, 2020
AMZPPC #96: Ad Badger & Bobsled Marketing: Keep Your Amazon Team on the Cutting Edge
Every seller wants to be ahead of their competition. While you’re obviously competing for sales, you’re also competing for knowledge. The seller who knows more sells more. In today’s episode, Mike is joined by Kiri Masters from Bobsled Marketing. Mike and Kiri dive into the strategies you can implement to stay on the cutting edge of Amazon PPC. We’ll see you in the Badger Den! Episode Highlights: 0:55 Intro 3:15 Staying up to date on the latest trends 7:30 Keeping your team on the cutting edge 9:35 Using pitches to better understand your industry 12:30 Benefits of peer groups 17:05 Helping your team spot trends 24:40 How to apply agency strategies to a small business 29:05 Closing thoughts Links & Resources All our episodes and show notes are available at https://www.adbadger.com/podcast Ad Badger Version 2: https://www.adbadger.com/pricing/ Bobsled Marketing: https://www.bobsledmarketing.com/ Have a question or suggestion for the show? Leave a Voicemail: adbadger.com/voicemail or 833-BADGERZ Podcast edited by Pedro Moreno
31:24
September 30, 2020
AMZPPC #95: What Do I Do When a Keyword Doesn’t Convert?
Wondering when you should cut bait and pause a keyword with zero sales? We’re here to help! This episode is all about keyword management, specifically how you can track and manage keywords that don’t have conversions. Mike and Stephen leave no stone unturned as they breakdown everything you need to know about keywords that aren’t converting. We’ll see you in the Badger Den! Episode Highlights: 1:10 Intro 3:00 What to do with keywords that have zero sales 4:20 Search terms vs. Keywords 8:25 Keyword case study 10:20 When should you pause a keyword? 17:43 Keyword management in practice 23:28 How to interpret and act on your keyword data 37:00 Managing converting keywords 40:30 Closing thoughts Links & Resources All our episodes and show notes are available at https://www.adbadger.com/podcast Have a question or suggestion for the show? Leave a Voicemail: adbadger.com/voicemail or 833-BADGERZ Podcast edited by Pedro Moreno
44:11
September 23, 2020
[Badger Bite #14] Hiring PPC Marketer (September 2020)
Ad Badger is looking for badass humans to join the team. Think you've got what it takes? Read more about the opportunity and apply here: https://www.adbadger.com/amazon-ppc-digital-marketer/ We'll see you in The Badger Den. Please note: This opportunity is going live September 2020, and if you're hearing this at a later date, the opportunity may have passed. Fear not! We are thriving and growing, and you can check back for other career opportunities here: https://www.adbadger.com/careers Links & Resources + Watch before you apply: https://youtu.be/ofwVV-NRJCA All our episodes and show notes are available at https://www.adbadger.com/podcast Have a question or suggestion for the show? Leave a Voicemail: adbadger.com/voicemail or 833-BADGERZ
03:41
September 18, 2020
AMZPPC #94: How One Keyword Can Apply to Multiple Products
Are you selling a lot of products that contain the same keywords? Well, you’ll love today’s episode! Selling variants of a product and using the same keywords worries a lot of sellers. Are you taking away from your sales? Are your CPCs higher than your competitors? Mike and Stephen give an overview of how keyword cannibalization and multiplication can have a tremendous impact on your performance. We’ll see you in the Badger Den! Episode Highlights: 1:10 Intro 2:40 Keyword placement 5:40 Multiple products with the same keyword 11:00 How CPC is affected 15:50 Optimizing each keyword 18:20 Keyword variations 21:38 Keyword Cannibalization 29:17 Match types 31:05 Multiple products bidding for the same keyword 37:20 Closing thoughts Links & Resources Ad Badger V2 All our episodes and show notes are available at https://www.adbadger.com/podcast Have a question or suggestion for the show? Leave a Voicemail: adbadger.com/voicemail or 833-BADGERZ Podcast edited by Pedro Moreno
40:34
September 16, 2020
AMZPPC #93: Ad Badger & TurnKey: Amazon Product Listing Optimization
It’s easy to sell an exciting product, but how do you take a mundane product and make it a huge success on Amazon? We’re super excited to be joined by Jeff Lieber from TurnKey for this episode as we discuss product listing optimization. Mike and Jeff dive into the fundamentals of Amazon product listings and discuss how you can take your listings to the next level. We’ll see you in the Badger Den! Episode Highlights: 1:10 Intro 7:15 Why listing optimization matters 12:15 Product listing checklist 20:20 Product listings and keywords 23:04 Images for listings 30:00 Product listings on mobile devices 32:20 Testing your listings and prices 38:20 Closing thoughts Links & Resources + Get Ad Badger v2 Amazon PPC Software, the only tool you'll ever need, available now: https://www.adbadger.com/pricing/ TurnKey: https://www.turnkeyproductmanagement.com/resource All our episodes and show notes are available at https://www.adbadger.com/podcast Have a question or suggestion for the show? Leave a Voicemail: adbadger.com/voicemail or 833-BADGERZ Podcast edited by Pedro Moreno
43:11
September 9, 2020
[Badger Bite #13] Common Questions about Amazon PPC Software
Are you still waiting to take the plunge into the world of Amazon PPC software? There's a bunch of sellers out there who are utilizing software to boost their PPC performance, but, when looking at the entire Amazon landscape, there's still a ton of sellers who are missing out. In this Badger Bite, Mike and Stephen answer the most common questions about Amazon PPC software. We'll see you in the Badger Den! + Get Ad Badger v2 Amazon PPC Software, the only tool you'll ever need, available now: https://www.adbadger.com/pricing/ Podcast edited by Pedro Moreno
14:25
September 4, 2020
[Badger Bite #12] Why Ad Badger? (What our Customers Had to Say)
At Ad Badger, there's nothing more fulfilling than helping sellers improve their Amazon PPC performance. We've seen people's lives change because they are now able to run a profitable business. With the launch of Ad Badger Version 2, we will be able to make an even bigger impact. In today's Badger Bite, we hear from Ryan about his company's experience with Ad Badger. + Get Ad Badger v2 Amazon PPC Software, the only tool you'll ever need, available now: https://www.adbadger.com/pricing/ Podcast edited by Pedro Moreno
07:11
September 3, 2020
[Badger Bite #11] Ad Badger Version 2 Launch: New Features
Yesterday, we launched Ad Badger Version 2! In our last Badger Bite, we gave an overview of what v2 would accomplish, but it's time to actually take a look under the hood and talk about features. In today's episode, Mike and Stephen walkthrough the new and improved Ad Badger software and give some insight into what makes v2 the most effective Amazon PPC tool on the market.  We'll see you in the Badger Den! + Get Ad Badger v2 Amazon PPC Software, the only tool you'll ever need, available now: https://www.adbadger.com/pricing/ Podcast edited by Pedro Moreno
10:34
September 2, 2020
[Badger Bite #10] Ad Badger Version 2 Launch: Why is it Better?
It's launch day! Ad Badger Version 2.0 is now live, and we couldn't be more excited to share all of its new capabilities with you. In today’s Badger Bite, Mike and Stephen give an overview of the new features in Ad Badger v2. We’ll see you in the Badger Den! + Get Ad Badger v2 Amazon PPC Software, the only tool you'll ever need, available now: https://www.adbadger.com/pricing/ Podcast edited by Pedro Moreno
09:30
September 1, 2020
[Badger Bite #9] Rebuilding Ad Badger From the Ground Up
Ad Badger V2 is almost here! In anticipation of our launch, we’ll be posting daily Badger Bites that give you a sneak peek of our new software and a behind-the-scenes look at our production process. In today’s Badger Bite, Mike and Stephen give you a look at the thought process behind Version 2.0. We’ll see you in the Badger Den! + Get Ad Badger v2 Amazon PPC Software, the only tool you'll ever need, available now: https://www.adbadger.com/pricing/ Podcast edited by Pedro Moreno
07:60
August 31, 2020
AMZPPC #92: 7 Habits of Highly Effective Amazon PPC-ers
Amazon PPC can be a daily grind, and it’s easy to think of it as a day to day battle. However, as sellers, we also have to think about the long-term effects of our decisions. In today’s episode, we take a look at macro-level strategies you can use to see long-term success with Amazon advertising. Mike and Stephen walk through the seven habits that you should adopt to reach your full potential. We’ll see you in the Badger Den! Episode Highlights: 1:10 Intro 5:40 Seven habits of highly effective Amazon PPC’ers 9:55 Begin with the end in mind 15:15 Putting first things first 21:35 Think win-win 26:35 Seek first to understand then to be understood 31:20 Synergize 35:35 Sharpening the saw 38:20 Closing thoughts Links & Resources Join our Ad Badger’s Version 2.0 launch list: https://www.adbadger.com/version-2-launch-list/ All our episodes and show notes are available at https://www.adbadger.com/podcast The 7 Habits of Highly Effective People: https://www.amazon.com/dp/B00GOZV3TM/ref=dp-kindle-redirect?_encoding=UTF8&btkr=1 Have a question or suggestion for the show? Leave a Voicemail: adbadger.com/voicemail or 833-BADGERZ Podcast edited by Pedro Moreno
41:12
August 26, 2020
AMZPPC #91: Ad Badger & ZonGuru: Boost Your SEO with High-Value Keywords
We usually stay in our wheelhouse of Amazon PPC, but we’re branching out into the world of organic traffic for this episode. Mike recently sat down with Jon from ZonGuru, and we are stoked to share this conversion about the intricacies of Amazon SEO and how you can start optimizing your account for organic rankings. Mike and Jon dive into all things Amazon SEO and how sellers can start ranking for keywords organically. We’ll see you in the Badger Den! Episode Highlights: 1:10 Intro 7:00 The nuts and bolts of Amazon SEO 21:00 Handling an underperforming account 28:50 Keywords and Amazon SEO 42:35 Using Amazon SEO and PPC 48:10 Closing thoughts Links & Resources Join our Ad Badger Version 2.0 Launch List: https://www.adbadger.com/version-2-launch-list/ All our episodes and show notes are available at https://www.adbadger.com/podcast Check out more Amazon SEO tips and tricks at https://www.zonguru.com/ Have a question or suggestion for the show? Leave a Voicemail: adbadger.com/voicemail or 833-BADGERZ Podcast edited by Pedro Moreno
51:54
August 19, 2020
AMZPPC #90: Answered Prayers: Negative ASIN Targeting Comes to Auto Campaigns
The game has changed when it comes to automatic campaigns. Two weeks ago, Amazon added a new feature that allows sellers to add negative product targets to auto campaigns. Needless to say, we couldn’t be more excited about it. On today’s episode, Mike and Stephen dive into Seller Central’s newest feature and how it can take your automatic campaigns to the next level! We’ll see you in the Badger Den! Episode Highlights: 1:10 Intro 3:00 Our prayers have been answered 5:15 Negative product targeting for automatic campaigns 11:30 How to use this feature with search term reports 16:00 Using Amazon Detail Page to find ASINs 18:45 Closing thoughts Links & Resources Join our Ad Badger Version 2.0 Launch List: https://www.adbadger.com/version-2-launch-list/ All our episodes and show notes are available at https://www.adbadger.com/podcast Have a question or suggestion for the show? Leave a Voicemail: adbadger.com/voicemail or 833-BADGERZ Podcast edited by Pedro Moreno
20:29
August 12, 2020
AMZPPC #89: Much Ado About Budgets
Have you ever wondered if you’re wasting money on Amazon advertising? Are neglecting or overspending on a certain ad type? All of these questions can be answered by looking at your Amazon PPC budget. On today’s episode, Mike and Stephen share the best practices for Amazon PPC budgets and breakdown how you can create the perfect budget. We’ll see you in the Badger Den! Episode Highlights: 1:10 Intro 6:00 Getting started with Amazon PPC budgets 13:50 Splitting your budget between ad types 21:50 Adjusting your budget over time 29:30 Some final questions about budgets 39:30 How much should you spend on Amazon PPC 43:00 Closing thoughts Links & Resources Join our Ad Badger Version 2.0 Launch List: https://www.adbadger.com/version-2-launch-list/ All our episodes and show notes are available at https://www.adbadger.com/podcast Have a question or suggestion for the show? Leave a Voicemail: adbadger.com/voicemail or 833-BADGERZ Podcast edited by Pedro Moreno
44:16
August 5, 2020
AMZPPC 88: How to Get Over 100% Conversion Rates with Sponsored Display Ads
We have seen something truly mind-boggling since April of this year. Conversion rates for Amazon’s Sponsored Display ads are skyrocketing. For some sellers, the conversion rate is over 100%! Is that even possible? On today’s episode, Mike and Stephen breakdown how conversion rates are calculated for Sponsored Display ads and show you what Amazon isn’t telling you. We’ll see you in the Badger Den! Episode Highlights: 1:10 Intro 5:10 A recent trend with Sponsored Display ads 7:00 How conversion rates work 11:20 Targeting types for Sponsored Display ads 15:30 Sponsored Display conversions 17:30 The big problem with conversions in Sponsored Display ads 30:40 What we’d like to see and closing thoughts Links & Resources All our episodes and show notes are available at https://www.adbadger.com/podcast Join the waitlist for the launch of Ad Badger App’s version 2 Have a question or suggestion for the show? Leave a Voicemail: adbadger.com/voicemail or 833-BADGERZ Podcast edited by Pedro Moreno
33:41
July 29, 2020
AMZPPC #87: New Launch Strategy for New Products: Skip the Auto?
The tried and true method of launching products with an auto campaign has helped tons of sellers conduct effective keyword research that leads to great optimization down the road. But what if there was a better way to launch products? On today’s episode, Mike and Stephen analyze a new strategy for launching products and discuss the pros and cons of using auto campaigns for unindexed products. We’ll see you in the Badger Den! Episode Highlights: 1:10 Intro 7:30 Launching a new product with an auto campaign 9:15 A caveat to the RPSB method 13:20 How does Amazon determine where new products fit? 15:40 How titles affect new product indexation 17:45 Testing the new method for launching a new product 23:50 Limiting your exposure to a bad auto campaign 30:20 Closing thoughts Links & Resources Shoutout to Destaney from BetterAMS. Her post here (Follow her she's awesome!)  All our episodes and show notes are available at https://www.adbadger.com/podcast Get on the waitlist for version 2 of our software, launching September 2020: https://www.adbadger.com/launch Have a question or suggestion for the show? Leave a Voicemail: adbadger.com/voicemail or 833-BADGERZ Podcast edited by Pedro Moreno
34:14
July 22, 2020
AMZPPC #86: Amazon PPC Data Trends To Shape Your 2020 Strategy
How would we describe the Amazon PPC environment in 2020? Better than ever! We’ve crunched the numbers and are excited to share the Amazon PPC stats for the first six months of 2020. On today’s episode, Mike and Stephen analyze the Amazon PPC stats for the first half of 2020,  breakdown how it affects your performance, and share their predictions for the next six months. We’ll see you in the Badger Den! Episode Highlights: 1:10 Intro 3:05 Evaluating the PPC data for 2020 6:20 Cost per Click 11:15 Why are sellers pausing campaigns? 15:40 ACOS and Ad Spend 18:30 Impressions 20:00 Conversion rates 23:00 Outlook for the second half of 2020 and closing thoughts Links & Resources All our episodes and show notes are available at https://www.adbadger.com/podcast Get on the waitlist for version 2 of our software, launching September 2020: https://www.adbadger.com/launch Have a question or suggestion for the show? Leave a Voicemail: adbadger.com/voicemail or 833-BADGERZ Podcast edited by Pedro Moreno
29:52
July 15, 2020
AMZPPC #85: How Does Amazon PPC Work with Misspellings
We all fall victim to misspelling words, but is a misspelling in the search bar detrimental to your Amazon PPC campaigns? Should you actively try to predict the different variations and possible misspellings of your keywords? On today’s episode, Mike and Stephen breakdown how Amazon handles misspelled words and how it affects your campaign performance. We’ll see you in the Badger Den! Episode Highlights: 1:10 Intro 2:55 How you should think about misspellings 5:05 How exact match has become exact-ish 12:10 Misspellings with broad and phrase match 12:40 How negatives affect your exact matches 15:35 Search term rankings and misspelled words 17:20 What you should actually do about misspelled words 21:15 Closing thoughts Links & Resources All our episodes and show notes are available at https://www.adbadger.com/podcast Get on the waitlist for version 2 of our software, launching September 2020: https://www.adbadger.com/launch Have a question or suggestion for the show? Leave a Voicemail: adbadger.com/voicemail or 833-BADGERZ Podcast edited by Pedro Moreno
24:10
July 8, 2020
AMZPPC #84: Following Amazon’s Suggestions? The Mysterious “Suggested Bid”
Surely you’ve been setting bids and noticed that Amazon provides sellers with a suggested bid. Have you ever wondered how it is calculated or if you should use it? On today’s episode, Mike and Stephen breakdown what actually goes into the suggested bid, who should use it, and strategies that are better than using suggested bids to optimize your campaigns. We’ll see you in the Badger Den! Episode Highlights: 1:10 Intro 3:10 What is Suggested Bid? 6:20 Who will use Suggested Bid? 13:20 A breakdown of Suggested Bid 20:10 Testing the Suggested Bid feature 24:50 Should you use Suggested Bid? 31:00 Closing thoughts Links & Resources All our episodes and show notes are available at https://www.adbadger.com/podcast Episode 38: https://anchor.fm/theppcden/episodes/AMZPPC-38-The-7-Personality-Types-of-an-Amazon-Bidder-e4v6pd New keyword bid optimization: https://www.adbadger.com/blog/how-to-bid-on-amazon-ppc-campaigns/ Bid optimization Revenue per click basics: https://www.youtube.com/watch?v=8kCWbjohGHo Get on the waitlist for version 2 of our software, launching September 2020: https://www.adbadger.com/launch Have a question or suggestion for the show? Leave a Voicemail: adbadger.com/voicemail or 833-BADGERZ Podcast edited by Pedro Moreno
33:12
July 1, 2020
AMZPPC #83: Negative ASIN in Amazon PPC Auto Campaigns: Is it Possible? (Part 2)
We’ve conducted our test, and the results are in. Can you use negative ASINs effectively in an auto campaign? What about brand names, can they be blocked? Was the Amazon rep from last week’s episode right about negative ASINs? All of the questions, and a few more are answered on this week’s episode. Mike and Stephen breakdown what actually happens when you add a negative ASIN in your auto campaigns and clear up some of the confusion around the topic. If you haven’t listened to Episode 82 yet, make sure to give it a listen before listening to today’s episode. We’ll see you in the Badger Den! Episode Highlights: 1:10 Intro 2:25 A quick recap of episode 82 6:20 Testing negative ASINs in auto campaigns 7:30 Takeaway #1: Can you block ASINs from appearing? 9:30 Takeaway #2: Can you block certain brands? 11:55 Takeaway #3: A wide array of opinions and strategies 21:00 Closing thoughts 24:25 UPDATE on Takeaway #2 Links & Resources All our episodes and show notes are available at https://www.adbadger.com/podcast Have a question or suggestion for the show? Leave a Voicemail: adbadger.com/voicemail or 833-BADGERZ Podcast edited by Pedro Moreno
26:22
June 24, 2020
AMZPPC #82: Negative ASIN in Amazon PPC Auto Campaigns: Is it Possible? (Part 1)
Put on your tin foil hat, it’s time to explore an Amazon PPC conspiracy! Everyone has thought that negative ASINs can’t work with auto campaigns, but is that really the case? On today’s episode, Mike and Stephen investigate the use of negative ASINs and auto campaigns. We even hear directly from Amazon and breakdown what their response means for you. We’ll see you in the Badger Den! Episode Highlights: 1:10 Intro 3:15 An Amazon conspiracy 5:50 Negative ASINs in an auto-campaign 8:00 Amazon’s statement and what it means for you 17:00 Testing this theory - we need your help! 23:40 Closing thoughts Links & Resources All our episodes and show notes are available at https://www.adbadger.com/podcast Have a question or suggestion for the show? Leave a Voicemail: adbadger.com/voicemail or 833-BADGERZ Podcast edited by Pedro Moreno
25:23
June 17, 2020
AMZPPC #81: When You Should DIY Your PPC (and When You Shouldn’t)
When should a company work with a freelancer, agency, or PPC professional to run their Amazon PPC campaigns? Can you run the account yourself? On today’s episode, Mike breaks down scenarios when running your account is the best route and when bringing in outside help can make a huge difference. We’ll see you in the Badger Den! Episode Highlights: 1:05 New Intro 2:45 Solopreneurs 5:30 Growing companies 7:05 What if you don’t enjoy PPC? 12:50 Closing thoughts Links & Resources All our episodes and show notes are available at https://www.adbadger.com/podcast Have a question or suggestion for the show? Leave a Voicemail: adbadger.com/voicemail or 833-BADGERZ Podcast edited by Pedro Moreno
14:46
June 10, 2020
AMZPPC #80: An Introduction to Targeting Options on the Amazon DSP
For the last few years, the Amazon DSP has only been available to sellers who spend huge amounts on Amazon advertising. That will soon change, and we’re breaking down everything you need to know about the platform and its targeting options on today’s episode. Mike and Stephen explain what the Amazon DSP is and what it can do for you! The guys also dive into the wide array of targeting features in the platform that will help you reach your ideal audience. We’ll see you in the Badger Den! Episode Highlights: 1:05 New Intro 4:20 Intro to Amazon DSP 7:40 Targeting with Amazon DSP 27:35 Summary and key takeaways Links & Resources All our episodes and show notes are available at https://www.adbadger.com/podcast Have a question or suggestion for the show? Leave a Voicemail: adbadger.com/voicemail or 833-BADGERZ Podcast edited by Pedro Moreno
32:56
June 3, 2020
AMZPPC #79: Optimizing on a Hunch
Sometimes the sellers have knowledge that doesn’t necessarily show up in the data provided by Amazon. Is it okay to stray from the numbers and follow a hunch? On today’s episode, Stephen breaks down when it is okay to go with your gut and situations where it might lead you astray. We’ll see you in the Badger Den! Episode Highlights: 2:20 Intro 3:15 When optimizing on a hunch is bad 5:15 Good times to optimize on a hunch 7:55 Getting started with instinctual optimization 9:20 Closing thoughts Links & Resources All our episodes and show notes are available at https://www.adbadger.com/podcast Have a question or suggestion for the show? Leave a Voicemail: adbadger.com/voicemail or 833-BADGERZ Podcast edited by James Ede: https://www.beheard.org.uk/ If you hire James, let him know we sent you!
11:12
May 27, 2020
AMZPPC #78: 5 Things You Don’t Know About Product Targeting
Odds are, your approach to product targeting has been wrong. Don’t worry. We’ve got everything you need to know about product targeting in today’s jam-packed episode on the subject. Mike and Stephen take a deep dive into five things Amazon sellers don’t know about product targeting and share their strategies for effective product and keyword targeting. We’ll see you in the Badger Den! Episode Highlights: 0:00 We scrapped the intro 3:00 The truth about product targeting 12:15 A product targeting campaign doesn’t exist 16:10 The weird thing about auto-campaigns 20:20 Sponsored Display and product targeting 23:10 Bulk operations and product targeting 27:00 Closing thoughts Links & Resources All our episodes and show notes are available at https://www.adbadger.com/podcast Have a question or suggestion for the show? Leave a Voicemail: adbadger.com/voicemail or 833-BADGERZ Podcast edited by James Ede: https://www.beheard.org.uk/ If you hire James, let him know we sent you!
32:18
May 20, 2020
AMZPPC #77: Amazon PPC Stats During COVID-19 | April 2020
We’ve been crunching the numbers, and there has never been a better time to advertise on Amazon. With the influx of information coming out about Amazon, COVID-19, and consumer habits it can be difficult to find information that you can act on. That’s why we’ve been keeping tabs on the important PPC metrics and are sharing them with you! Mike and Stephen breakdown four takeaways from April’s Amazon PPC stats and walkthrough how you can use the information to gain an edge on your competition. We’ll see you in the Badger Den! Episode Highlights: 2:20 Intro 4:54 Three important questions 9:00 Amazon isn’t going anywhere 13:40 Now is a great time to advertise 19:20 Don’t pause your campaigns 24:25 Strike while the iron is hot 29:30 Closing thoughts Links & Resources All our episodes and show notes are available at https://www.adbadger.com/podcast Have a question or suggestion for the show? Leave a Voicemail: adbadger.com/voicemail or 833-BADGERZ Podcast edited by James Ede: https://www.beheard.org.uk/ If you hire James, let him know we sent you!
30:21
May 13, 2020
AMZPPC #76: Sponsored Brands Update: Now You Can Edit Creatives
This year has brought a lot of changes for Amazon sellers. COVID-19 has changed the way we sell, Seller Central is moving to Amazon Ad Console, and now we have the ability to edit the creative for sponsored brand ads. Mike and Stephen walkthrough the steps to changing creatives and discuss what this change means for your existing campaigns on today’s episode. We’ll see you in the Badger Den! Episode Highlights: 2:20 Intro 5:30 Sponsored brand ad updates 8:50 Steps to changing creative for SBAs 13:10 Impact of the ability to edit the creative 16:05 Updating vital parts of your SBA 19:00 Closing thoughts Links & Resources Amazon’s announcement for the new feature All our episodes and show notes are available at https://www.adbadger.com/podcast Have a question or suggestion for the show? Leave a Voicemail: adbadger.com/voicemail or 833-BADGERZ Podcast edited by James Ede: https://www.beheard.org.uk/ If you hire James, let him know we sent you!
21:45
May 6, 2020
AMZPPC #75: Amazon PPC Stats during COVID-19 | March 2020
Numbers are the language of business, and without knowing your numbers making decisions about the future of your business is impossible. Everything has changed in 2020, and Amazon PPC stats are no different. How has COVID-19 changed the landscape of selling on Amazon and consumer behavior in general? Let’s find out. On today’s episode, Mike and Stephen dive into the most important metrics that have changed in 2020 and show why it’s important to stay in the game. We’ll see you in the Badger Den! Episode Highlights: 2:20 Intro 4:00 How we get our numbers 6:10 The impact of COVID-19 8:35 Amazon PPC stats overview 13:50 CPC 16:25 Conversion Rates and ACOS 24:00 Orders per Day and the pace of change 35:10 Staying in the game and key takeaways Links & Resources Best Practices for Amazon Sellers During COVID-19 All our episodes and show notes are available at https://www.adbadger.com/podcast Have a question or suggestion for the show? Leave a Voicemail: adbadger.com/voicemail or 833-BADGERZ Podcast edited by James Ede: https://www.beheard.org.uk/ If you hire James, let him know we sent you!
39:13
April 29, 2020
AMZPPC #74: Seller Central Campaign Manager is Moving to Amazon Ad Console in 2020
Seller Central or Ad Console? Vendor or Seller? These titles used to seperate those who sell on Amazon, but not anymore. Seller Central and Ad Console are merging. Find out what’s changing, staying the same, and getting introduced on today’s episode. Mike and Stephen lay out the good, bad, and uncertain aspects of this merger of Seller Central and Ad Console. We’ll see you in the Badger Den! Episode Highlights: 2:20 Intro 4:15 The merger 10:00 Differences between Seller Central and Ad Console 13:15 Ad Console Permissions 15:15 Multiple accounts in Ad Console 17:30 What to expect going forward 23:05 Bulk operations in Ad Console 29:40 Key takeaways Links & Resources Amazon’s official announcement: https://advertising.amazon.com/blog/improved-experience-for-sellers/?ref_=sc_us_a20m_blog_impex All our episodes and show notes are available at https://www.adbadger.com/podcast Have a question or suggestion for the show? Leave a Voicemail: adbadger.com/voicemail or 833-BADGERZ Podcast edited by James Ede: https://www.beheard.org.uk/ If you hire James, let him know we sent you!
32:24
April 22, 2020
AMZPPC #73: Taking Your Amazon Products & Campaigns Global: A Primer
Have you ever dreamt of turning your Amazon business into a worldwide empire? On today’s show, Kevin from Maximizing E-Commerce sits down with Mike to discuss how to take the first steps toward selling in international markets. When should you start? How much of a time commitment is selling in different countries? How will international sales affect your taxes and business structure? These questions and more are answered in today’s show! We’ll see you in the Badger Den! Episode Highlights: 2:20 Intro 2:55 Introducing Kevin from Maximizing E-Commerce 4:35 How COVID-19 is affecting global markets 9:00 How to start selling internationally 13:10 Amazon PPC Managers and international sales 14:30 Selling internationally and PPC 22:10 How Amazon can help you sell in international markets 29:00 Managing your time with international campaigns 32:20 Key takeaways Links & Resources https://maximizingecommerce.com/ All our episodes and show notes are available at https://www.adbadger.com/podcast Have a question or suggestion for the show? Leave a Voicemail: adbadger.com/voicemail or 833-BADGERZ Podcast edited by James Ede: https://www.beheard.org.uk/ If you hire James, let him know we sent you!
38:19
April 15, 2020
AMZPPC 72: Best Practices for Selling on Amazon During COVID-19
Selling on Amazon is changing everyday now that the world is adapting to COVID-19. This episode expands on last week’s episode with more tips to help you keep your campaigns afloat during this unpredictable time. We’ll see you in the Badger Den. Episode Highlights: 2:20 Intro 6:25 Amazon news 12:55 How to manage inventory 19:00 Optimizing product listings 22:40 Consider switching to FBM 30:10 Closing thoughts Links & Resources For PPC specific strategies, check out Episode 70 All our episodes and show notes are available at https://www.adbadger.com/podcast Have a question or suggestion for the show? Leave a Voicemail: adbadger.com/voicemail or 833-BADGERZ Podcast edited by Pedro Moreno
33:21
April 8, 2020
AMZPPC 71: Principles and Mindset for Amazon Marketers During Coronavirus
“When we are no longer able to change a situation, we are challenged to change ourselves.” These words from Victor Frankl carry Ad Badger during the global pandemic. In this short but heartfelt episode of PPC Den, hear Mike’s wisdom for Amazon marketing when times are dire. He recommends focusing on mindset, getting practical with financial modeling, prevailing forward in spite of obstacles, and surrounding ourselves with like minded growth-seeking beings. He also offers ‘rapid fire’ tips at the end. We aren’t fluffing the hype when we say that you won’t want to miss this episode. Thank you for joining us, and we’ll see you in The Badger Den. Episode Highlights 00:00 Words of wisdom 04:20 Focus on mindset 06:04 Financial modeling 06:27 Don’t stop moving forward! 08:00 Community, community, community 08:50 Rapid fire tips and wisdom 10:00 Farewell Links and Resources Man’s Search for Meaning - Victor Frankl (book) Ep 70, Coronavirus (Covid-19) and Your Amazon PPC Campaigns: https://anchor.fm/theppcden/episodes/AMZPPC70-Coronavirus-COVID-19-and-Your-Amazon-PPC-Campaigns-ebvsku Our free Facebook group: https://adbadger.com/facebook Amazon’s blog, Day One: https://blog.aboutamazon.com/ Amazon on price gouging: https://blog.aboutamazon.com/company-news/price-gouging-has-no-place-in-our-stores All our episodes and show notes are available at https://www.adbadger.com/podcast Have a question or suggestion for the show? Leave a Voicemail: https://adbadger.com/voicemail or 833-BADGERZ Thank you for listening! Please like, subscribe, and leave a glowing review. This episode was edited by Pedro Moreno.
10:36
April 3, 2020
AMZPPC70: Coronavirus (COVID-19) and Your Amazon PPC Campaigns
The world is facing uncertain times with the rise of coronavirus (COVID-19). In this episode, Mike and Stephen give you the tools to best manage your campaigns and interpret your data during this crisis. Should you worry about higher ACOS? Should you pause your campaigns? These questions, and more, are answered in today’s episode! To get the most out of this podcast, download our free placement bid calculator: https://adbadger.com/amazon-ppc-placement-bid-calculator We’ll see you in the Badger Den. Episode Highlights: 2:20 Intro 6:30 Introduction to the five metrics and timeframes for how to look at them 9:05 ACOS 13:50 Conversion Rates 23:22 Cost per Click 29:40 Revenue 33:45 Revenue per Click 40:12 Closing thoughts Links & Resources All our episodes and show notes are available at https://www.adbadger.com/podcast Have a question or suggestion for the show? Leave a Voicemail: adbadger.com/voicemail or 833-BADGERZ Podcast edited by James Ede: https://www.beheard.org.uk/ If you hire James, let him know we sent you!
42:14
March 27, 2020
AMZPPC 69: Incorporating “Adjust Bids by Placement” Settings into Your Keyword Bids (Part 2: Multi-Keyword Campaigns)
This episode is part two on the topic of how to include “adjust bids by placement” settings into your keyword bids. Our previous episode on placement bid settings for single keyword campaigns served as an excellent primer, but now it’s time to get deep and reveal our strategies for multi-keyword campaigns. The calculations and formulas presented in this episode are the only sure-fire way to make proper bid calculations that factor in your “adjust bids by placement” settings as well as data spread. To get the most out of this podcast, download our free placement bid calculator: https://adbadger.com/amazon-ppc-placement-bid-calculator We’ll see you in the Badger Den Episode Highlights: 2:20 Intro 4:00 Follow along with our bid calculator 4:52 Reach out to us about our Managed Services 10:00 What makes placement bids tricky? 16:25 Why did we start with single keyword campaigns? 18:50 Analogy of a car - giving you a frame of reference 22:20 What does Amazon give us? What can we do with it? 27:00 Target CPC shouldn’t be your bid! 32:40 A case study on our strategy for multi-keyword campaigns 42:15 Our formula for finding keyword bids for multi-keyword campaigns Links & Resources Part 1 in our Series on Incorporating “Adjust Bids by Placement” Settings into Your Keyword Bids https://anchor.fm/theppcden/episodes/How-to-Incorporate-Adjust-Bids-by-Placement-Settings-into-Your-Keyword-Bids-Part-1-Single-Keyword-Campaigns-ebl1ef A Round-Table on Adjusting Bids by Placement: https://anchor.fm/theppcden/episodes/AMZPPC-30-A-Round-Table-Discussion-About-Placement-Settings-e4bfj0 Ep 44: Listener Q&A: Optimizing Placement Settings https://anchor.fm/theppcden/episodes/AMZPPC-44-Listener-QA-Optimizing-Placement-Settings-e5iupl All our episodes and show notes are available at https://www.adbadger.com/podcast Have a question or suggestion for the show? Leave a Voicemail: adbadger.com/voicemail or 833-BADGERZ Podcast edited by James Ede: https://www.beheard.org.uk/ If you hire James, let him know we sent you!
53:02
March 25, 2020
AMZPPC 68: Incorporating "Adjust Bids by Placement" Settings into Your Keyword Bids (Part 1: Single Keyword Campaigns)
Over the next two weeks, we’ll be taking a deep dive into adjusting your placement bid settings. This week's episode breaks down everything you need to know about placement bid settings for single keyword campaigns. To get the most out of this podcast, download our free placement bid calculator: www.adbadger.com/placements We’ll see you in the Badger Den. Episode Highlights 2:20 Intro 4:30 Our new solution for placement bid settings 6:43 Introduction to single keyword campaigns 10:20 How to adjust bids by placement for SKCs 14:40 When a single keyword campaign shouldn’t be used 18:59 Placement settings when Rest of Search is performing poorly 29:20 Placement settings when Product Pages is the worst performer 39:45 How Ad Badger can help with placement bid settings Links & Resources A Round-Table on Adjusting Bids by Placement: https://anchor.fm/theppcden/episodes/AMZPPC-30-A-Round-Table-Discussion-About-Placement-Settings-e4bfj0 Ep 44: Listener Q&A: Optimizing Placement Settings https://anchor.fm/theppcden/episodes/AMZPPC-44-Listener-QA-Optimizing-Placement-Settings-e5iupl All our episodes and show notes are available at https://www.adbadger.com/podcast Have a question or suggestion for the show? Leave a Voicemail: adbadger.com/voicemail or 833-BADGERZ Podcast edited by James Ede: https://www.beheard.org.uk/ If you hire James, let him know we sent you!
43:34
March 18, 2020
AMZPPC 67: Grow Your Amazon Campaigns with Demographics Data
It’s the Amazon Advertising’s Brand Analytics mini-series finale! Part four has it all. Truly! References to Pokemon, drinking alcohol beneath bleachers, and, oh yeah, everything there is to know about Demographics Data!! (And what Pokemon and alcohol have to do with demographics reporting.)** Be entertained as you learn what information is available on the demographics report and, most importantly, how to use this information to your PPC campaigns gain. You won’t want to miss out! We’ll see you in The Badger Den. ** Important note: Neither The Badger nor anyone at Ad Badger condones underage alcohol consumption. Episode Highlights 00:00 Intro 06:55 What’s up with Amazon’s Demographics Data? 16:25 Interesting flaw within Demographics Report 20:00 Predicting the future of Demographics Report 27:30 Search by ASIN -- NOT keyword 30:10 Demographics strategy: How to grow your campaigns 34:25 Final thoughts + farewell! Links & Resources Amazon Brand Analytics, part 1: Search Frequency Rank: How to Identify Most Important Keywords: https://anchor.fm/dashboard/episode/eatiks Amazon Brand Analytics, part 2: How to Raise Lifetime Value with Market Basket Report: https://anchor.fm/dashboard/episode/eb2g9d Amazon Brand Analytics, part 3: What Consumer Behavior Says About Your Amazon Brand Analytics: https://anchor.fm/theppcden/episodes/AMZPPC-66-What-Consumer-Behavior-Says-About-You-Amazon-Brand-Analytics-eb7k4a All our episodes and show notes are available at https://www.adbadger.com/podcast Have a question or suggestion for the show? Leave a Voicemail: adbadger.com/voicemail or 833-BADGERZ Thank you for listening! Please like, subscribe, and leave a glowing review. Podcast edited by James Ede: https://www.beheard.org.uk/ If you hire James, let him know we sent you!
39:10
March 11, 2020
AMZPPC 66: What Consumer Behavior Says About You: Amazon Brand Analytics
If you’ve ever wondered how often a consumer chooses a competitor’s product over yours, then this is the episode you’ll want to hear. You’ll also learn how to apply this information to the benefit of your campaigns! Mike and Stephen discuss at length Amazon Advertising’s Item Comparison and Alternate Purchase Behavior and the value of this report. This is part three of a mini series all about Amazon’s Brand Analytics. Stay tuned next week for part four. Until then, we’ll see you in the Badger Den. We’ll see you in the Badger Den. Episode Highlights 02:20 Intro 07:00 What is Item Comparison and Alternate Purchase behavior? 08:42 Where to Access ICAP 17:30 Strategy: How to use ICAP 28:00 Takeaways and farewell Links & Resources Amazon Brand Analytics, part 1: Search Frequency Rank: How to Identify Most Important Keywords: https://anchor.fm/dashboard/episode/eatiks Amazon Brand Analytics, part 2: How to Raise Lifetime Value with Market Basket Report: https://anchor.fm/dashboard/episode/eb2g9d Ad Badger app Product Tour [2020 Updated, New Features]: https://www.youtube.com/watch?v=H6VjlbOA3NA All our episodes and show notes are available at https://www.adbadger.com/podcast Have a question or suggestion for the show? Leave a Voicemail: adbadger.com/voicemail or 833-BADGERZ Thank you for listening! Please like, subscribe, and leave a glowing review. Podcast edited by James Ede: https://www.beheard.org.uk/ If you hire James, let him know we sent you!
34:02
March 4, 2020
AMZPPC 65: How to Raise Lifetime Value with Market Basket Report
Much like grocery stores placing like objects near each other in hopes of getting more of the shopper’s cash money, Amazon Advertising’s Market Basket Report studies similar consumer trends. This episode teaches you how to apply its data to your marketing strategy to convert your paid traffic into organic traffic and increase total lifetime value. We’ll see you in the Badger Den. Episode Highlights 02:20 Intro 05:14 What is Market Basket Analysis? 08:50 What is Market Basket Report? 15:14 6 steps to maximize data return from Market Basket Analysis 23:50 On Product Targeting campaigns 27:10 Farewell, Badger friends! Links & Resources 7 Tips to Get More Clicks on Amazon Ads: https://anchor.fm/theppcden/episodes/AMZPPC-61-7-Tips-to-Get-More-Clicks-on-Amazon-Ads-eaftqn AMZPPC Badger Bite #4 | New Product Targeting Options for Sponsored Brand Ads: https://anchor.fm/theppcden/episodes/AMZPPC-Badger-Bite-4--New-Product-Targeting-Options-for-Sponsored-Brand-Ads-e97246 Ep 44: Listener Q&A: Optimizing Placement Settings: https://anchor.fm/theppcden/episodes/AMZPPC-44-Listener-QA-Optimizing-Placement-Settings-e5iupl All our episodes and show notes are available at https://www.adbadger.com/podcast Have a question or suggestion for the show? Leave a Voicemail: adbadger.com/voicemail or 833-BADGERZ Podcast edited by James Ede: https://www.beheard.org.uk/ If you hire James, let him know we sent you!
29:51
February 26, 2020
AMZPPC 64: Search Frequency Rank: How to Identify Most Important Keywords
You requested it, so we created it. Welcome to the first of four episodes all about Brand Analytics in Amazon Advertising PPC! Future episodes will cover market basket analysis, comparisons and alternate purchase behavior, and demographics reporting. Today’s episode, however, is all about search frequency rank and how to identify your most important keywords. You want to think bigger about your keywords, and we want to provide a bird’s eye view for doing so. We’ll see you in The Badger Den. Episode Highlights 03:50 Topic intro 07:04 Brand Analytics Search Terms Report vs Sponsored Products Search Term Report 10:30 Search Frequency Rank 13:00 Click share and Conversion share 15:25 Keywords and Search Frequency Rank 22:30 Single keyword campaigns 26:20 Top of Search Ad Placement 33:10 How to Win Amazon Choice Badge 25:48 Farewell Links & Resources Listener Q+A: Calculating Placement Settings: https://anchor.fm/theppcden/episodes/AMZPPC-44-Listener-QA-Optimizing-Placement-Settings-e5iupl Make Your Best Keywords Better with Single Keyword Campaigns: https://anchor.fm/theppcden/episodes/AMZPPC-49-Make-Your-Best-Keywords-Better-with-Single-Keyword-Campaigns-e8e7nb All our episodes and show notes are available at https://www.adbadger.com/podcast Have a question or suggestion for the show? Leave a Voicemail: adbadger.com/voicemail or 833-BADGERZ Thank you for listening! Please like, subscribe, and leave a glowing review. Podcast edited by James Ede: https://www.beheard.org.uk/ If you hire James, let him know we sent you!
37:30
February 19, 2020
AMZPPC 63: Long Tail Search Terms: The Amazon PPC Silent Killer?
Beware the Amazon PPC Silent Killer. It lurks in the night, crouching behind bushes, avoiding street lamps. It wears a trench coat with pockets full of daggers. Okay, no, it doesn’t, but it does slay Amazon campaigns. If you’re not careful, long tail search terms drag your account’s performance down and kill your campaigns. You might already follow most best practices, but if you’re not careful, you might end up with a mountain of wasted spend. If you’re not familiar with the Amazon PPC silent killer, then you better get familiar! We’ll see you in the badger den. Episode Highlights 3:44 Death by a thousand cuts 4:30 The danger of auto campaigns 8:05 How most people optimize with the search term report 12:05 Running successful auto campaigns 13:00 How to structure your account from day 1 15:43 N-gram analysis 18:50 PPC tools 21:15 Don’t lose keywords before they’ve had time to convert 22:30 Keyword dumping Links & Resources Ep 54 The Wait is Over… Search Term Reports for Sponsored Brand Ads Are Here: https://anchor.fm/theppcden/episodes/AMZPPC-54-The-Wait-is-Over----Search-Term-Reports-for-Sponsored-Brand-Ads-are-Here-e9b7om Ep 59 Amazon PPC Keyword Research in 2020: RPSB Revisited: https://anchor.fm/theppcden/episodes/AMZPPC-59-Amazon-PPC-Keyword-Research-in-2020-RPSB-Revisited-ea67fi Ep 51 The 6 Layers of Campaign Structure Complexity: https://anchor.fm/theppcden/episodes/AMZPPC-51-Amazon-PPC-Campaign-Structure-6-Layers-of-Complexity-e8ung4 Ep 15: All Things Negative Keywords: https://anchor.fm/theppcden/episodes/AMZPPC-15-All-Things-Negative-Keywords-e3ctnu All about Bulk Ops: https://www.adbadger.com/blog/bulk-operations-amazon/ All our episodes and show notes are available at https://www.adbadger.com/podcast Have a question or suggestion for the show? Leave a Voicemail: adbadger.com/voicemail or 833-BADGERZ Thank you for listening! Please like, subscribe, and leave a glowing review. Podcast edited by James Ede: https://www.beheard.org.uk/ If you hire James, let him know we sent you!
24:40
February 12, 2020
AMZPPC 62: ACoS: Amazon Platform Tax?
Dear Badger, Are my ads stealing revenue from my organic search? Do I need to bid on branded searches if those people are buying from me anyway? What do you do if you only have a profitable ACoS on branded searches but are unprofitable on unbranded searches? How do you transform ACoS from a vanity metric to a sign of vitality? Please help! Yours truly, ACoS Skeptic #98* This week’s podcast answers important questions from the forum of our Amazon PPC Academy. If you’ve ever considered ACoS a fancy shmancy Amazon platform tax, then you won’t want to miss hearing Mike and Stephen’s tips for making the your ACoS count. Thanks for tuning in! We’ll see you in the badger den. Please note: These questions are paraphrased and the identity of the member is concealed. Episode Highlights 00:00 Intro & Topic Overview 11:17 What to do if all your profitable keywords are branded 20:27 What to do if struggling with ACoS unbranded searches 27:55 How to Segment TOFU- BOFU- MOFU 33:44 What to do if you have limited ad spend budget 39:05 See you in the badger den! Links & Resources Ep 40 - Should You Segment Your Branded Keywords In Amazon Ads? https://anchor.fm/dashboard/episode/e54rob Ep 22 - Should You Bid on Branded Keywords? https://anchor.fm/dashboard/episode/e3r7al All our episodes and show notes are available at https://www.adbadger.com/podcast Have a question or suggestion for the show? Leave a Voicemail: adbadger.com/voicemail or 833-BADGERZ Thank you for listening! Please like, subscribe, and leave a glowing review. Podcast edited by James Ede: https://www.beheard.org.uk/ If you hire James, let him know we sent you!
40:21
February 5, 2020
AMZPPC 61: 7 Tips to Get More Clicks on Amazon Ads
Extra, extra! Hear all about it! Everything you need to know about Amazon’s Click Through Rates, like why it matters and the seven things that can improve it, it’s all here in this quick episode! Don’t miss out. You’ll be sad if you don’t improve your CTR! See you in the badger den. Episode Highlights 00:00 Intro 01:24 Why Click Through Rate Matters 04:27 What Impacts CTR 12:40 When High CTR is bad 14:09 Bye Links & Resources AMZPPC 59: Amazon PPC Keyword Research in 2020: RPSB Revisited: https://anchor.fm/dashboard/episode/ea67fi AMZPPC 39: Promoting your Products with Amazon Coupons: https://anchor.fm/dashboard/episode/e52h9d Amazon Advertising Stats: https://www.adbadger.com/blog/amazon-advertising-stats/ --- All our episodes and show notes are available at https://www.adbadger.com/podcast Have a question or suggestion for the show? Leave a Voicemail: adbadger.com/voicemail or 833-BADGERZ Thank you for listening! Please like, subscribe, and leave a glowing review. Podcast edited by James Ede: https://www.beheard.org.uk/ If you hire James, let him know we sent you!
15:11
January 29, 2020
AMZPPC 60: LIVE Amazon PPC Campaign Audit
Welcome to the battle of the decade, the most anticipated battle in the history of Amazon PPC. Here we separate the badgers from the wannabes. Today we will audit a real campaign so thoroughly that every listener and viewer will feel it in their very soul. Critiquing campaign structure, analyzing account performance, identifying the biggest opportunities for missed sales, and, of course, finding all the wasted spend-- we will not leave any stone unturned. We will not leave any meat on the bone because we are badgers, and we are the world’s most fearless animal (according to the 2002 edition of the Guinness Book of World Records). We are Ad Badger, the world’s most fearless Amazon PPC software start-up, and we believe that together, with you, we will fight! Not from tyranny,  oppression, persecution, or even annihilation.  We will fight for our right to success, to healthy Amazon campaigns. Who’s with us? Let’s go! ___ Episode Highlights 00:00 Live Audit Account - Intro 4:16 Account Audit 06:26 Pro tip: Best campaign naming structure 08:20 Pro tip: Order highest to lowest spend 25:40 Auto Targeting Options 32:04 Search Terms Tabs 43:39 Placement setting data 48:11 Audit recap 51:31 Final thoughts ___ Links & Resources  + Want us to audit your campaigns? Get your personalized game plan here: https://www.adbadger.com/campaign-audit-strategic-vision/ + Ep 31 - The Complete Guide to Self- Auditing your Amazon Campaigns https://anchor.fm/dashboard/episode/e4etqv + Ep 57 - The 7 Bad PPC Habits to Kick in 2020 (and the 3 Good Ones to start) https://anchor.fm/dashboard/episode/e9us4i + Ep 8 - Campaign Naming Systems https://anchor.fm/dashboard/episode/e2vp09 + Ep 51 - The 6 Layers of Campaign Structure Complexity https://anchor.fm/dashboard/episode/e8ung4 + Ep 22 - Should You Bid on Branded Keywords? https://anchor.fm/dashboard/episode/e3r7al ___ All our episodes and show notes are available at https://www.adbadger.com/podcast Have a question or suggestion for the show? Leave a Voicemail: adbadger.com/voicemail or 833-BADGERZ Thank you for listening! Please like, subscribe, and leave a glowing review. Podcast edited by James Ede: https://www.beheard.org.uk/ If you hire James, let him know we sent you!
53:11
January 22, 2020
AMZPPC 59: Amazon PPC Keyword Research in 2020: RPSB Revisited
This is an RPSB refresher. RPSB is an elegant, low cost Amazon PPC keyword research strategy. It’s an acronym for Research, Peel, Stick, and Block, which are the four steps of this strategy. In this week’s episode, Mike and Stephen review the fundamentals of RPSB, discuss pro’s and con’s of potential edits to the strategy (like RPS, which is RPSB minus the B), and explore how to stay ahead of the curve of your Amazon PPC competitors. If you believe in the adage, “a penny saved is a penny earned,” then you won’t want to miss episode 59. We’ll see you in the badger den! ____ Podcast Timestamps 02:20 Find us on YouTube and Anchor 03:05 RPSB (Research, Peel, Stick, and Block) 13:24 RPSB vs. RPS? 19:50 Keyword Cannibalization 21:20 The Prickly Part of RPSB 22:58 Solution 1 - Category Targeting 28:20 Solution 2 - Search Term Graduation Criteria Updated 33:35 Initial Bids - A How To 39:31 Keyword Dumping 42:40 Pro-tip: Bulk Ops Mastery 44:50  Final verdict of RPSB’s future ____ Resources Mentioned Ep 10, The Strangest, Most Popular Amazon Ads Strategy: The Keyword Dump Ep 41, What to Expect from 30 Days of Running Amazon Ads Ep 26, An Introduction to Bulk File Operations ---- All our episodes and show notes are available at https://www.adbadger.com/podcast Have a question or suggestion for the show? Leave a Voicemail: adbadger.com/voicemail or 833-BADGERZ Thank you for listening! Please like, subscribe, and leave a glowing review. Podcast edited by James Ede
47:26
January 15, 2020
[Badger Bite #8] New Year, New Badger: The 3 T’s of Amazon PPC
Amazon marketers need more than software and more than strategy. Amazon marketers need the 3 T's: tools, tribes, and training. Tune into this special Badger Bite to hear Mike explain how Ad Badger incorporates the 3 T's for members like you. Podcast edited by James Ede
07:36
January 9, 2020
AMZPPC 58: Our Top Predictions for Amazon PPC in 2020
2020 is shaping up to be the biggest year yet for Amazon PPC and our crystal ball says there are exciting developments for your workflows on the horizon! Ooh! Ah! How did we acquire our crystal ball?  Why, from years of exploring the wild Amazon PPC frontier! Ok, fine, you caught us. It’s really an educated guess. Will 2020 be your lucky Amazon marketing year? You’ll know if you don’t miss our top predictions. See you in the badger den! Episode Highlights 00:00 Intro 02:20 Welcome to 2020, cubs! 03:16 1st Prediction - Sponsored Brand Ads: Search Term Reports 07:37 2nd Prediction - Bid Optimization: Devices 16:29 2020 3d Prediction - Exact Match: Exact- exact? 19:42 4th Prediction - Greater Unification of Amazon Ads 24:30 5th Prediction - Reduced Data Delay 28:20 6th Prediction - Revamped Bulk Ops 32:20 Mike and Stephen’s year ahead Resources Mentioned Ep 49: Make Your Best Keywords Better with Single Keyword Campaigns Ep 54: The Wait is Over… Search Term Reports for Sponsored Brand Ads Are Here All our episodes and show notes are available at https://www.adbadger.com/podcast ___  Have a question or suggestion for the show? Leave a Voicemail: adbadger.com/voicemail or 833-BADGERZ Thank you for listening! Please like, subscribe, and leave a glowing review. Podcast edited by James Ede
34:16
January 8, 2020
AMZPPC 57: 7 Bad PPC Habits to Kick in 2020 (and 3 Good Ones to Start)
Welcome to 2020! On today's episode, Mike and Stephen break down 7 bad PPC habits that'll hold your account back during the new year. To give it a fun twist, we've paired each bad habit to one of the 7 deadly sins. Which deadly sin do you want to kick this year? See you in the Badger Den! Episode Highlights: 4:13 Sloth — Being lazy with bid optimizations 8:31 Lust — Fantasizing about quick success 13:03 Gluttony — Casting your net too wide 15:44 Greed —Being too aggressive with unclear goals 18:30 Avoiding selfish community building 22:45 Wrath — Hate-watching competitors 24:28 Envy — Overspending to get what someone else has 26:30 Pride — Thinking you know everything Get all of our episodes and show notes at adbadger.com/podcast Have a question or suggestion for the show? Leave a Voicemail: adbadger.com/voicemail or 833-BADGERZ Podcast edited by James Ede
32:18
January 2, 2020
AMZPPC Badger Bite #7 | ...And A Badger In A Pear Tree
Happy holidays to all our listeners from the Badger family! We couldn't do this podcast without you, so thank you all for tuning in every week. Expect more great PPC content as we head into the Roaring 2020s. Get all of our episodes and show notes at adbadger.com/podcast Have a question or suggestion for the show? Leave a Voicemail: adbadger.com/voicemail or 833-BADGERZ Podcast edited by James Ede
02:31
December 23, 2019
AMZPPC 56: The PPC Tasks We Put on Our Project Management Tools
Today we've got a highly requested, jam-packed episode about PPC project management tools and the types of tasks you should be putting on them. Listen to Mike and Stephen explain why you should start using a tool, the pros and cons of different types, and what PPC tasks should be done quarterly, monthly, weekly, and daily. You don't want to miss this one. See you in the Badger Den! Episode Highlights: 4:04 Top 5 trending search terms during the holidays 6:04 Mike's PPC beliefs 9:15 Why you should start using a project management board 12:07 Pros and cons of lists, kanbans, sprints, and calendars 17:14 Quarterly PPC tasks — Seasonality, competition checks, and more 20:30 Monthly PPC tasks — Download reports, review ad copy, and more 32:19 Weekly PPC tasks — RPSB, bid updates, A/B testing, and more 39:13 Daily PPC tasks — check-ins, recent changes, and pray to Jeff Bezos 41:46 Asana is one of our favorite tools Get all of our episodes and show notes at adbadger.com/podcast Have a question or suggestion for the show? Leave a Voicemail: adbadger.com/voicemail or 833-BADGERZ Podcast edited by James Ede
44:60
December 18, 2019
AMZPPC 55: A Data-Oriented Approach to Advertising in December
On today's episode, Mike & Stephen give a week-by-week playbook on how to navigate the December holiday mania. They cover how ACOS and conversion rates change each week and the best strategies to use. If you thought Black Friday or Cyber Monday were crazy, just wait until you see the mid-December data. See you in the Badger Den! Episode Highlights: 4:37 Seth's RPSB question 7:10 What do you do if RPSB isn't working? 9:15 Confirm that it's an anomaly 11:05 Amazon rewards campaigns with momentum 14:33 How our data works 16:45 December is bigger than Cyber Weekend 20:22 Does every day have the same performance? 22:50 An average yet strong first week 25:05 Holiday mania happens from December 10 -21 28:05 Strategies to capitalize on the pre-Christmas craze 30:45 The trailing, final week of December 32:30 A December week-by-week playbook 33:42 The 2 most important days of December Get all of our episodes and show notes at adbadger.com/podcast Have a question or suggestion for the show? Leave a Voicemail: adbadger.com/voicemail or 833-BADGERZ Podcast edited by James Ede
36:49
December 11, 2019
AMZPPC Badger Bite #6 | Exploring Bid Change History in Sponsored Products
On today's Badger Bite, we're breaking down everything you need to know about Bid Change History in less than 4 minutes. Learn what it is, where to find it, and how it could help you keep better track of your keyword bid history. See you in the Badger Den! Episode Highlights: 0:23 What is Bid Change History 0:38 Benefits 1:25 How to use it Get all of our episodes and show notes at adbadger.com/podcast Have a question or suggestion for the show? Leave a Voicemail: adbadger.com/voicemail or 833-BADGERZ
03:38
December 6, 2019
AMZPPC 54: The Wait is Over... Search Term Reports for Sponsored Brand Ads are Here
Christmas came early because search term reports for Sponsored Brand Ads have finally been released after months of waiting. Despite what you might think, it's not a carbon copy of the Sponsored Product version. Tune in to hear Mike & Stephen explain the differences, how to analyze it, and everything about the newest match type. See you in the Badger Den! Episode Highlights: 3:30 Shout out to Brian Andris for his awesome review 5:40 It's not a direct copy-paste from Sponsored Product 8:25 Keyword vs. Search term vs. Target 13:36 There's a new type of broad match keyword in town 20:14 Introducing... the 4th match type 22:08 Modified broad match works like SPA broad match 25:00 ASIN targeting 28:15 Amazon PPC is quickly evolving Get all of our episodes and show notes at adbadger.com/podcast Have a question or suggestion for the show? Leave a Voicemail: adbadger.com/voicemail or 833-BADGERZ
32:09
December 4, 2019
AMZPPC Badger Bite #5 | See Your Search Terms Without Downloading a Report
Today we're showing you a new way to access your keyword search terms without downloading an advertising report. It's as simple as navigating to another tab on both Seller Central and Vendor Central. it evens comes with some great filtering options. See you in the Badger Den! Episode Highlights: 0:50 How does this change the optimization process? 1:25 Where to find search terms in Campaign Manager Get all of our episodes and show notes at adbadger.com/podcast Have a question or suggestion for the show? Leave a Voicemail: adbadger.com/voicemail or 833-BADGERZ
03:00
December 2, 2019
AMZPPC 53: What To Do When It's Time To Sell Your Amazon Business with Coran Woodmass
On today's episode Mike is joined by special guest Coran Woodmass, founder of TheFBABroker.com. If you're someone who's looking to sell their Amazon business, then listen to Coran break down everything you need to consider before pulling the trigger. The guys cover the best times to sell, the type of buyers in the market, and the impact of PPC advertising on your company's potential valuation. See you in the Badger Den! Episode Highlights: 4:44 Introducing Coran, founder of the TheFBABroker.com 8:10 When is the right time to start thinking about selling? 10:53 Unoptimal times to sell 12:06 The mindset of value buyers 15:33 Strategic buyers in the Amazon niche 17:30 Does advertising play a role in the selling puzzle? 20:20 Reducing percentage of wasted spend 25:00 How do buyers view advertising expenses? 26:02 The diminishing value of ACOS 31:55 What to do if you have weak advertising margins 34:25 Breaking down your ROI channels 36:20 Businesses with significant advertising spend 39:14 Project your industry's long-term future 44:40 Pro tip: Think like an investor Get all of our episodes and show notes at adbadger.com/podcast Have a question or suggestion for the show? Leave a Voicemail: adbadger.com/voicemail or 833-BADGERZ
48:08
November 27, 2019
AMZPPC Badger Bite #4 | New Product Targeting Options for Sponsored Brand Ads
Today we're talking about a new feature of Sponsored Brand ads that we've been waiting for — product targeting. This will let you target specific ASINs to either steal traffic from your competitors or defend your own products. Episode Highlights: 0:37 How product targeting works 1:44 When to use product targeting Get all of our episodes and show notes at adbadger.com/podcast Have a question or suggestion for the show? Leave a Voicemail: adbadger.com/voicemail or 833-BADGERZ
03:12
November 26, 2019
AMZPPC 52: Ramping Up For Cyber Monday and Black Friday With Data-Driven PPC Strategies
The holiday season is upon us, and Mike & Stephen are giving some expert data-driven advice to  ramp up your PPC campaigns in time for Black Friday and Cyber Monday. The guys go over the power of the entire holiday season, how to prepare, and what happens to key metrics like CPC, ACOS, conversion rates on these days. See you in the Badger Den! Episode Highlights: 5:27 Cyber Monday isn't as big as you think it is 8:00 How much does sales boost for each day? 11:35 Avg monthly metrics vs Cyber Monday/Black Friday metrics 17:45 Don't be as aggressive 2 days before Black Friday 20:17 All of December is the real king 22:50 Avoid targeting generic holiday keyword like "gifts for kids" 28:35 Prepare for a potentially big CPC spike 30:20 It's too late for lightning deals but you should still set coupons 31:30 The holiday season is a marathon not a sprint 32:50 Our final tips Get all of our episodes and show notes at adbadger.com/podcast Have a question or suggestion for the show? Leave a Voicemail: adbadger.com/voicemail or 833-BADGERZ
35:18
November 20, 2019
AMZPPC 51: Amazon PPC Campaign Structure: 6 Layers of Complexity
Today we're going all out. Strap in for a full breakdown of how to optimize your campaign structure and why it's so important to your Amazon advertising visibility. Whether you only have single ASINs or 400,000 SKUs, we've outlined dozens of optimization strategies that you can use for your account. See you in the Badger Den! Episode Highlights: 4:25 The importance of an optimized campaign structure 5:18 Targeting vs. Inventory grouping 9:46 3 popular campaign structure strategies 14:08 Start thinking of campaign structure as another variable to optimize 15:15 Visually map out your product groupings 17:02 Even more strategies! 20:20 Single ASIN ⁠— the easiest structure optimization 26:15 How to optimize ASIN with variations 31:30 Dialing up the complexity with several different products 35:12 Different products but they compete for the same terms 42:40 What if you're a huge company with 5,000+ SKUs in different categories? 51:05 Strategies for giant wholesalers — 400,000+ SKUs! 55:40 Keep campaign level settings in mind Get all of our episodes and show notes at adbadger.com/podcast Have a question or suggestion for the show? Leave a Voicemail: adbadger.com/voicemail or 833-BADGERZ
58:03
November 13, 2019
AMZPPC 50th Special: Amazon PPC Today vs Yesterday: What's Changed, What Hasn't
Today we're celebrating 50 episodes of the PPC Den Podcast! We've grown so much from episode 1 just a year ago. We'd like to thank each and every one of our listeners for tuning into the show every week, leaving questions, and writing reviews. We couldn't do this without you! On today's episode, Mike & Stephen are providing updates to our older episodes to bring them up to speed with the current state of Amazon PPC. See you in the Badger Den! Episode Highlights: 2:20 A lot has changed (for the better) after 50 episodes 5:20 (Ep. 1 Update) Are we still living in the Golden Age of PPC? 7:56 (Ep. 2 Update) Bid+ is finished and has evolved 13:03 (Ep. 5 Update) Amazon advertising stats exactly 1 year later 24:10 (Ep 14 Update) Reporting is more reliable with less delay 27:29 (Ep 21 Update) Search term reports for Sponsored Brand Ads coming soon 30:00 How have we changed? 34:05 The future of Badger Nation looks bright Get all of our episodes and show notes at adbadger.com/podcast Have a question or suggestion for the show? Leave a Voicemail: adbadger.com/voicemail or 833-BADGERZ
35:57
November 6, 2019
AMZPPC Badger Bite #3 | Listener Q&A: What Happens When You Go Out of Stock?
Today we're answering listener Daman's question on what to do when your product goes out of stock. Mike & Stephen quickly break down the benefits of using your existing campaigns over starting new ones. See you in the Badger Den! Episode Highlights: 0:23 Daman's question 1:50 Restarting your old campaigns 2:30 Use an existing campaign over a new one Get all of our episodes and show notes at adbadger.com/podcast Have a question or suggestion for the show? Leave a Voicemail: adbadger.com/voicemail or 833-BADGERZ
03:58
November 4, 2019
AMZPPC 49: Make Your Best Keywords Better with Single Keyword Campaigns
On today's episode Mike & Stephen share how to make your best keywords on Amazon perform even better with the Single Keyword Campaigns Strategy.  A campaign per keyword may seem excessive, but the extra control over your placement bid settings is well worth it. Don't miss learning about the keyword strategy that could transform your account. See you in the Badger Den! Episode Highlights: 2:30 Reading reviews from our awesome listeners 4:25 Introducing the Single Keyword Sponsored Product Campaigns Strategy 5:40 Guess the top searched term last week 7:57 One campaign, one ad group, one keyword... Why do it? 10:40 Con: Overly segmented data 13:10 Is this strategy allowed? 16:00 Pro: Boost your keyword performance 17:15 Start small & test it out first 19:05 Not all searches are created equal 22:05 Stephen's recommended strategy 23:20 Transform your account with Single Keyword Campaigns 27:45 2 strategies to set your placement settings 32:28 Bulk Files: How to execute this strategy fast 36:35 Key takeaways Get all of our episodes and show notes at adbadger.com/podcast Have a question or suggestion for the show? Leave a Voicemail: adbadger.com/voicemail or 833-BADGERZ
39:11
October 30, 2019
AMZPPC 48: 6 Levels of Amazon PPC Mastery
Today we've got an episode that's useful for everyone pursuing a career in Amazon PPC. Mike is sharing his top 6 broad skills anyone can learn to go from beginner to pro in PPC advertising. See you in the Badger Den! Episode Highlights: 2:30 Critical thinking: Bloom's Taxonomy 4:45 Level 1: Simple knowledge 5:25 Level 2: Comprehension 6:10 Level 3: Application 6:45 Level 4: Active Analysis 8:17 Level 5: Synthesize your own strategy 9:27 Level 6: Evaluation 11:27  The full process 12:07 Join Ad Badger as a PPC Campaign Manager at adbadger.com/careers Get all of our episodes and show notes at adbadger.com/podcast Have a question or suggestion for the show? Leave a Voicemail: adbadger.com/voicemail or 833-BADGERZ
13:23
October 24, 2019
AMZPPC Badger Bites #2 | Say Hello to a New Sponsored Product Report
The Sponsored Product report family grows from 6 to 7⁠ with the introduction of campaign reports. Learn out how to use this new report to find your best campaigns and manipulate data outside of the Campaign Manager. See you in the Badger Den! Episode Highlights: 0:36  Updates to Sponsored Product reports 1:09 Targeting report data lasts for 90 days 1:27 Introducing campaign reports 2:40 Find your best campaigns easily Get all of our episodes and show notes at adbadger.com/podcast Have a question or suggestion for the show? Leave a Voicemail: adbadger.com/voicemail or 833-BADGERZ
03:45
October 22, 2019
AMZPPC Badger Bite #1 | Amazon Campaign Change History
We love to have fun with the podcast, and today we're trying a new mini-episode format called Badger Bites! These are quick tip pieces or news about the latest and greatest from Amazon ads. Today we're looking at Amazon's new Campaign Change History beta feature, and what benefits you can get from it. See you in the Badger Den! Episode Highlights: 0:23 What are Badger Bites? 1:00 Amazon's Campaign Change History (beta) 1:58 Biggest impact of this feature 2:40 Gain new budget insights 3:20 It's only for campaigns not ad groups or keywords Get all of our episodes and show notes at adbadger.com/podcast Have a question or suggestion for the show? Leave a Voicemail: adbadger.com/voicemail or 833-BADGERZ
04:05
October 17, 2019
AMZPPC 47: How to Advertise Commodity and Unique Products with Lukas Matthews
On today’s episode, Mike is joined by Lukas Matthews of Twin Scroll Marketing to talk about the difference between advertising commodity products and unique, novel products (like a WiFi jump rope). They break down what types of goals to set, customer behavior toward each, and a solid set of keyword strategies. You don't want to miss Lukas's expert advice on this one. See you in the Badger Den! Episode Highlights: 2:50 About our guest Lukas Matthews 5:45 Commodity vs. unique products 10:55 Goal-setting for commodity products 13:30 Aim for discovery in