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The PPC Den: Amazon PPC Advertising Mastery

The PPC Den: Amazon PPC Advertising Mastery

By The PPC Den

The world's first Amazon advertising podcast-- hosted by Ad Badger.

Here we discuss the ins and outs of Amazon PPC, including tips and tricks to help optimize your ad campaigns. Whether you're a die-hard PPC fanatic or an Amazon seller looking for an edge, this podcast is for you!
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AMZPPC 61: 7 Tips to Get More Clicks on Amazon Ads

The PPC Den: Amazon PPC Advertising MasteryJan 29, 2020

00:00
15:11
What Amazon PPC Updates Do You Need for 2024?

What Amazon PPC Updates Do You Need for 2024?

Want the latest on Amazon ads for 2024? Listen to our podcast with Michael and Brent Zahradnik from AMZ Pathfinder. They’ll explain all the new stuff – like needing custom pictures for your ads, Amazon’s AI tool for making images, and why vertical videos are in. They’ll also give advice on managing lots of ads at once and using extra keywords to be more visible. It's about getting your ads noticed with the latest changes.


We’ll see you in The PPC Den!


🦡 Highlights ​​

00:00 - Welcome

1:47 - Small talk: A Journey Through Wine, Poetry, and Art

4:00 - Updating Sponsored Brand Pictures

6:31 - Amazon's AI Image Creator

9:44 - Vertical Videos for SB Ads

12:55 - Posts Now Use Vertical Videos

14:48 - Better Bulk Editing for SB Ads

21:04 - More Search Terms on Amazon

25:00 - Final Thoughts: Good or Bad?


🦡 Resources & Links

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Host and Executive Producer: Michael Erickson Facchin

Guest Co-Host: Brent Zahradnik

Senior Producer: Nancy Lili Gonzalez

Podcast Coordinator and Graphic Designer: Sofiia Podash

Video and Audio Editor: Pedro Moreno 

Mar 15, 202428:20
How to Launch Your First Sponsored Products Campaign on Amazon?

How to Launch Your First Sponsored Products Campaign on Amazon?

Wondering how to start with Amazon ads? Join Michael and Elizabeth Greene from Junglr in our podcast. They'll show you how to start with Amazon ads, like picking the right kind of ad, setting them up easily, and choosing the best words and prices for your ads. Great for beginners who want easy steps to get better at advertising.


We’ll see you in The PPC Den!

🦡 Highlights ​​

00:00 - Intro

1:37 - Creating a campaign

5:15 - Choosing a campaign type

7:06 - Sponsored Product

9:40 - Ad group name

13:51 - Add the products you're advertising

16:35 - Targeting: automatic or manual?

24:50 - Negative keyword targeting

31:57 - Negative product targeting

32:31 - Campaign section - Campaign bidding section

42:21 - Settings

48:31 - Launching manual targeting


🦡 Resources & Links


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Host and Executive Producer: Michael Erickson Facchin

Guest Co-Host: Elizabeth Greene

Senior Producer: Nancy Lili Gonzalez

Podcast Coordinator and Graphic Designer: Sofiia Podash

Video and Audio Editor: Pedro Moreno

Mar 08, 202401:00:46
How Can I Be The Most Efficient With My N-Gram Analysis?

How Can I Be The Most Efficient With My N-Gram Analysis?

Mar 01, 202417:40
How Can I Improve My Conversion Rate For My Amazon PPC Campaign?

How Can I Improve My Conversion Rate For My Amazon PPC Campaign?

Would you be ready to crack the code on Amazon's conversion rates? Join Michael and Perch's Mike Frekey as they dive into the pivotal insights of the Search Query Performance Report. This episode is all about mastering search performance analysis, refining ad efficiency, and leveraging data to navigate past the competition with precision.


We’ll see you in The PPC Den!

🦡 Highlights ​​


0:00 Intro

3:24 Small talk

5:28 Hot Amazon topic

7:25 Search Query Performance Report

9:30 What data insights does the report offer?

11:47 Advertising Performance vs. Search Query Performance

13:15 Strategy for product launches

15:25 Keyword strategy

20:32 Launching a special tea-coffee cup

22:53 Process

24:54 Analyzing 'badger blanket' conversion rate

31:56 Trend analysis strategy

32:45 Last tip

🦡 Resources & Links


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Host and Executive Producer: Michael Erickson Facchin

Guest Co-Host: Mike Frekey

Senior Producer: Nancy Lili Gonzalez

Podcast Coordinator and Graphic Designer: Sofiia Podash

Video and Audio Editor: Pedro Moreno

Feb 23, 202434:41
How Can I Build Tasks To Help My Amazon PPC Campaign?

How Can I Build Tasks To Help My Amazon PPC Campaign?

Feb 16, 202424:52
How Can I Best Use The Product Opportunity Explorer For My Amazon PPC Campaign?
Feb 09, 202411:29
What Do I Do With Wasted Ad Spend?
Feb 05, 202418:06
How Can I Elevate My Copywriting In My Amazon PPC Campaign?

How Can I Elevate My Copywriting In My Amazon PPC Campaign?

Jan 29, 202448:41
Are We Still In The Golden Age of Amazon PPC?
Jan 26, 202441:38
How Can I Become An Advanced Amazon Marketer?
Jan 12, 202433:20
How Can I Best Use The Search Query Performance Report?

How Can I Best Use The Search Query Performance Report?

Jan 05, 202434:42
1 Year Reflection: Sending Google Ads Traffic To Amazon
Dec 29, 202316:27
How Can I Use Phrase Match To Rank Higher On Amazon?

How Can I Use Phrase Match To Rank Higher On Amazon?

It’s A Match! Join Noemi Bolojan from Scale Wave as she sits down with Michael to discuss all things phrase match. They’ll talk about broad vs. exact matches, how to best use your search term report data, how to manage your phrase match types, and more! 


We’ll see you in The PPC Den!


🦡 Highlights ​​


0:00 What to expect in this episode

2:50 Noemi’s Journey

5:00 The Importance Of A Strong Foundation

9:30 Using Search Term Report in 2023

13:15 Defining Root Keywords

18:04 How People Manage Match Types

25:12 Using Search Term Report Data

32:42 How Often Should You Check In?

35:32 How Long Might It Take To See Results? 

39:00 Where to find Noemi


🦡 Resources & Links


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Host and Executive Producer: Michael Erickson Facchin

Guest Co-Host: Noemi Bolojan

Senior Producer: Nancy Lili Gonzalez

Podcast Coordinator: Catherine Cardenas

Video and Audio Editor: Pedro Moreno 

Graphic Designer: Vanessa Nieto

Dec 22, 202340:10
How Can I Best Use Amazon Marketing Cloud?
Dec 15, 202336:05
How Can I Reach My Full Potential In The Amazon PPC Space?

How Can I Reach My Full Potential In The Amazon PPC Space?

In need of a New Year’s Resolution? We’ve got you covered. Michael sits down with Gonza Martinez of Ziresquare to discuss how to reach your maximum potential in the Amazon PPC Space. Gonza will discuss how he got started and his best practices he’s learned along the way. A perfect episode for anyone looking to expand their knowledge of E-Commerce. 


We’ll see you in The PPC Den!


🦡 Highlights ​​


0:00 What to expect in this episode

2:20 Beautiful Miami Weather

3:30 Gonza’s Journey & Advice

10:25 Advice for the Spreadsheet Averse

13:46 Doing Things Differently

18:50 Finding Your Destination

30:50 The Importance of Playing at a Higher Level

34:04 A Book Recommended for Entrepreneurs


🦡 Resources & Links


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Host and Executive Producer: Michael Erickson Facchin

Guest Co-Host: Gonza Martinez

Senior Producer: Nancy Lili Gonzalez

Podcast Coordinator: Catherine Cardenas

Video and Audio Editor: Pedro Moreno 

Graphic Designer: Vanessa Nieto

Dec 08, 202336:02
Analyzing 2 Amazon Advertising PPC Accounts With Low ACOS

Analyzing 2 Amazon Advertising PPC Accounts With Low ACOS

In this relaxing, audio-only episode, Michael takes you on a journey through two accounts with Low ACOS. You’ll analyze the ACOS power ratio, their sponsored products vs. sponsored brand spend, keywords, and more to diagnose the accounts. You’ll walk away better able to navigate accounts with low ACOS.


We’ll see you in The PPC Den!


🦡 Highlights ​​


0:00 A Relaxing Intro from Michael

1:07 Characteristics of Low ACOS Accounts

1:30 Looking at Account #1

4:13 Looking at Account #2

7:50 Drawing Conclusions From A 3rd Account

9:57 Takeaways

14:20 Wrap-up


🦡 Resources & Links


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Host and Executive Producer: Michael Erickson Facchin

Senior Producer: Nancy Lili Gonzalez

Podcast Coordinator: Catherine Cardenas

Video and Audio Editor: Pedro Moreno 

Graphic Designer: Vanessa Nieto

Dec 01, 202315:22
How Can I Elevate My Amazon PPC Performance Using Revenue-Per-Click Based Data?
Nov 24, 202312:10
4 Ways To Approach Black Friday & Cyber Monday for Amazon PPC-ers

4 Ways To Approach Black Friday & Cyber Monday for Amazon PPC-ers

Deals, Deals, & more Deals! Sean Stone of Stone’s Goods sits down with Michael as they discuss 4 different approaches to maximize your Black Friday and Cyber Monday selling. They give advice on how to tailor each strategy, and help you find which would work best for your selling goals. This episode is a must see before the holiday season. 


We’ll see you in The PPC Den!


🦡 Highlights ​​


0:00 What to expect in this episode

2:26 Sean’s Hopes From Santa

5:00 The Four Approaches

6:14 Max Profit Per Unit vs. Max Total Profit

8:18 Max Market Share

9:45 Balanced Approach

12:05 General Rule Of Thumb

13:30 Approach Based On Goals

17:25 Which Approach Is Best For You?

26:30 Lightning Deals & Prime Exclusive Discounts

31:30 Optimizing Your Deal

34:37 Should PPCers Own Promotions for Clients?

38:04 How Strategies Change For Each Approach

47:00 Final Thoughts


🦡 Resources & Links


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Host and Executive Producer: Michael Erickson Facchin

Guest Co-Host: Sean Stone

Senior Producer: Nancy Lili Gonzalez

Podcast Coordinator: Catherine Cardenas

Video and Audio Editor: Pedro Moreno 

Graphic Designer: Vanessa Nieto

Nov 17, 202350:12
How Can I Use Amazon’s New Dashboard To Boost My Amazon PPC Sales?

How Can I Use Amazon’s New Dashboard To Boost My Amazon PPC Sales?

New Dashboard Alert! Mansour Norouzi from Incrementum Digital sits down with Michael to discuss and analyze the benefits of Amazon’s new Customer Loyalty Dashboard. They break down the different data reports included in the dashboard, and explain how this new information can help you and your Amazon PPC Campaign.


We’ll see you in The PPC Den!


🦡 Highlights ​​


0:00 What to expect in this episode

2:40 What’s Good With Mansour

5:30 Analyzing the Brand Analytics Report

7:30 Defining Customer Segments

12:45 New & Potential Customers Data

17:40 Repeat Customers Data

27:20 Different Types Of Customers

30:12 Top Tier Fading Away? 

33:17 Segment Metrics

39:30 Where You Can Find Mansour


🦡 Resources & Links


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Host and Executive Producer: Michael Erickson Facchin

Guest Co-Host: Mansour Norouzi

Senior Producer: Nancy Lili Gonzalez

Podcast Coordinator: Catherine Cardenas

Video and Audio Editor: Pedro Moreno 

Graphic Designer: Vanessa Nieto

Nov 10, 202340:08
How Can I Best Use Brand Tailored Promotions?

How Can I Best Use Brand Tailored Promotions?

Live and in person, Joshua Rawe of eSpark joins Michael in a podcast studio for this episode. They discuss a multitude of topics, including the newly released brand tailored promotions. They give you tips on how to best use these brand tailored promotions to your advantage. 


We’ll see you in The PPC Den!


🦡 Highlights ​​


0:00 Introduction

1:15 First Meeting

2:38 How This Started

3:30 Podcast Pros

9:25 Last Zap You’ve Made?

12:20 A New Strategy

14:20 Defining Brand Tailored Promotions

17:15 How Much Should Go To Sponsored Display?

21:52 Does ChatGPT Hold Up?

27:43 Using Your Email List

32:20 Is Amazon Right For Your Product?

36:45 Turn On Brand Tailored Promotions!39:00 In Mike’s Shoes

47:00 Wrapping Up


🦡 Resources & Links


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Host and Executive Producer: Michael Erickson Facchin

Guest Co-Host: Joshua Rawe

Senior Producer: Nancy Lili Gonzalez

Podcast Coordinator: Catherine Cardenas

Video and Audio Editor: Pedro Moreno 

Graphic Designer: Vanessa Nieto

Nov 03, 202351:12
An Important Update To Sponsored Product Placement Bid Modifiers

An Important Update To Sponsored Product Placement Bid Modifiers

A fresh set of wheels! Ad Badger’s Clement Hynaux sits down with Michael to chat about the new update to sponsored products. They define placement percentages, talk about how you can use this update to improve performance for your campaigns, and evaluate the algorithmic considerations that should be made surrounding the new feature. 


We’ll see you in The PPC Den!


🦡 Highlights ​​


0:00 What to expect in this episode

2:42 What Are Placement Percentages?

4:22 The New Update

7:14 How Can I Use This To Improve Performance?

15:30 Algorithmic Considerations

21:25 Segmenting Campaigns Based on Placements

22:45 Final Thoughts On The Update


🦡 Resources & Links


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Host and Executive Producer: Michael Erickson Facchin

Guest Co-Host: Clement Hynaux

Senior Producer: Nancy Lili Gonzalez

Podcast Coordinator: Catherine Cardenas

Video and Audio Editor: Pedro Moreno 

Graphic Designer: Vanessa Nieto

Oct 27, 202324:12
How Can I Expand My Amazon PPC Campaign To Canada?
Oct 20, 202336:29
How To Use Psychology To Master Amazon PPC
Oct 13, 202308:52
6 Steps To Have A Successful Product Launch For Your Amazon PPC Campaign

6 Steps To Have A Successful Product Launch For Your Amazon PPC Campaign

3..2..1.. Blastoff! Ad Badger Campaign Manager Olena Shmaiun sits down with Michael and shares her six steps for a successful product launch. They break down the launch process into categories including launch phase, long-term strategy, pre-launch prep, and more to make sure your control room is ready for takeoff. 


We’ll see you in The PPC Den!


🦡 Highlights ​​


0:00 What to expect in this episode

3:25 Product Launching Rundown

7:35 The Importance of Research

13:30 Setting Up Your Campaign

23:00 Moving Into Launch Phase

27:30 Optimizing As Solutions

30:00 Expanding Your Targeting

35:10 Long-Term Thinking


🦡 Resources & Links


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Host and Executive Producer: Michael Erickson Facchin

Guest Co-Host: Olena Shmaiun

Senior Producer: Nancy Lili Gonzalez

Podcast Coordinator: Catherine Cardenas

Video and Audio Editor: Pedro Moreno 

Graphic Designer: Vanessa Nieto

Oct 06, 202340:11
How to do Keyword Research for Amazon PPC: Back to Basics (Classic)

How to do Keyword Research for Amazon PPC: Back to Basics (Classic)

Everyone wants to talk about keywords because keywords are hot fire flames in the PPC world. This week, Brent Zahradnik of AMZ Pathfinder joins Michael to talk about the foundations of keyword research for Amazon PPC in 2022 including strategic thinking and techniques. This episode is great for both beginners and more advanced PPC-ers who are looking to rearchitect their approach in 2022. 


This episode is a rerelease of one of our most popular episodes. Please note the resources and link section for any relevant updates. 


We’ll see you in The PPC Den!


Highlights:


0:00 Nancy shares what to expect in this episode

00:37 Why are foundations important?

05:29  Back to basics on Keyword Research

06:27 What is a keyword?

09:36 What is a target?

10:37 What is a search term? 

12:52 Keyword Research goals

20:07 Does keyword research ever end?

24:59 Is it possible to test keyword research too fast?

28:53 Percentage of budget for keyword research?

32:10 Keyword Research tools on Amazon

38:48 Third party Keyword Research tools

46:17 Creating Keyword Research Pros 


If you like what you hear, please give this video a Thumbs Up and share with your friends!


If you like what you hear, please give The PPC Den a 5-star review and share with your friends!


Resources & Links:


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Host and Executive Producer: Michael Erickson Facchin

Guest Co-Host: Brent Zahradnik 

Senior Producer: Nancy Lili Gonzalez

Video and Audio Editor: Pedro Moreno 

Graphic Designer: Emma Walker

Sep 29, 202349:49
The Secret To Improving Your ACOS and Revenue for your Amazon PPC Campaign

The Secret To Improving Your ACOS and Revenue for your Amazon PPC Campaign

Sep 22, 202319:12
Should I Be A Seller Or A Vendor on Amazon?

Should I Be A Seller Or A Vendor on Amazon?

Sep 15, 202301:00:13
How Should I Analyze My Data for my Amazon PPC Campaign?

How Should I Analyze My Data for my Amazon PPC Campaign?

Ad Badger CTO Nick Isber sits down with Michael to talk about all things data in regards to your Amazon PPC Campaign. They delve into Amazon’s data delays, how to analyze your keyword numbers, how AI affects campaigns, and more! 


We’ll see you in The PPC Den!


🦡 Highlights ​​


0:00 What to expect in this episode

3:30 The Standard Model of Particle Physics

6:12 What Is It Like To Optimize Daily?

10:30 Analyzing Your Keyword Numbers

13:30 No Orders From A Mathematical Perspective

17:26 Why Keyword Research Matters

19:47 Why Do We Have A Data Delay?

29:36 Diagnosing A Data Delay

34:15 Thinking About The AI Boom

39:50 Learn More About Ad Badger’s Software Tool 


🦡 Resources & Links


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Host and Executive Producer: Michael Erickson Facchin

Guest Co-Host: Nick Isber

Senior Producer: Nancy Lili Gonzalez

Podcast Coordinator: Catherine Cardenas

Video and Audio Editor: Pedro Moreno 

Graphic Designer: Vanessa Nieto

Sep 08, 202341:04
What Is The Best Way To Fix Low Sales for my Amazon PPC Campaign?

What Is The Best Way To Fix Low Sales for my Amazon PPC Campaign?

Are your Amazon PPC Campaign sales feeling sick? Elizabeth Greene of Junglr sits down with Michael to help you find a diagnosis. Equipped with a fantastic flow chart, the pair go through the process of finding the root cause of your low sales, and how to remedy them,  step by step. Be sure to download the flow chart using the Content Library link below!


We’ll see you in The PPC Den!


🦡 Highlights ​​


0:00 What to expect in this episode

3:00 Balance as an Entrepreneur

5:55 Why are Sales Down

10:18 Check Out Your Sessions 

13:30 Overall Sales Equation 

18:58  Competitor Sales Trends

22:00 My Sales Are Down, but Sessions Are Up?

27:05 What Happened on the PPC Side?

37:15 Check Out Ad Badger Software


🦡 Resources & Links


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Host and Executive Producer: Michael Erickson Facchin

Guest Co-Host: Elizabeth Greene

Senior Producer: Nancy Lili Gonzalez

Podcast Coordinator: Catherine Cardenas

Video and Audio Editor: Pedro Moreno 

Graphic Designer: Vanessa Nieto

Sep 01, 202338:32
How Can I Beat A Summer Amazon PPC Slump?

How Can I Beat A Summer Amazon PPC Slump?

Better AMS’s Adam Mellott brings his chill Pacific Northwest energy to the Badger Den this week, to help us beat the mid-summer Amazon PPC slump. He sits down with Michael to discuss the best ways to continue optimizing, post Prime Day. They evaluate campaign type expansion, budget allocation, reevaluating goals for the remainder of the year, and more! 


We’ll see you in The PPC Den!


🦡 Highlights ​​


0:00 What to expect in this episode

2:30 Adam’s PNW Energy

7:05 Defining the Summer Slump

10:45 Taking Back Control

13:20 Understanding Consumer Behavior

21:25 Ways To Pace Competition

26:53 Should I Increase My Budget?

28:50 Keeping Track of Budget

33:33 New To Brand Customers


🦡 Resources & Links


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Host and Executive Producer: Michael Erickson Facchin

Guest Co-Host: Adam Mellott

Senior Producer: Nancy Lili Gonzalez

Podcast Coordinator: Catherine Cardenas

Video and Audio Editor: Pedro Moreno 

Graphic Designer: Vanessa Nieto

Aug 25, 202336:40
How Can I Use ChatGPT To Advance My Amazon PPC Campaign?

How Can I Use ChatGPT To Advance My Amazon PPC Campaign?

The Future Is Now! Michael sits down with Clement Hynaux to discuss how to use AI to your advantage in regards to your Amazon PPC Campaigns. They analyze how ChatGPT can help with copywriting, keyword organization, spreadsheet interpretation, and more. Be sure to check out our Resource Library linked below to access Clement’s prompts!


We’ll see you in The PPC Den!


🦡 Highlights ​​


0:00 What to expect in this episode

4:40 The Importance of Prompts

5:33 AI & Amazon Marketing

6:30 Copywriting Anything

13:48 Using AI for Client Communication

19:10 Organize Your Keyword Research

24:02 Code Interpreter

27:20 Seasonal Analysis


🦡 Resources & Links



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Host and Executive Producer: Michael Erickson Facchin

Guest Co-Host: Clement Hynaux

Senior Producer: Nancy Lili Gonzalez

Podcast Coordinator: Catherine Cardenas

Video and Audio Editor: Pedro Moreno 

Graphic Designer: Vanessa Nieto

Aug 18, 202331:43
How Can I Utilize Sponsored Brand Placements for my Amazon PPC Campaigns?
Aug 11, 202331:52
Analyzing Amazon PPC Advertising Stats: What You Need To Know

Analyzing Amazon PPC Advertising Stats: What You Need To Know

Spreadsheets galore! Stephen Noch, Campaign Manager at Ocean PPC, joins Michael for their bi-annual data review. They analyze shocking statistics, Amazon trend changes, and what this means for the future of Amazon advertising. 


We’ll see you in The PPC Den!


🦡 Highlights ​​


0:00 What to expect in this episode

2:25 Stephen’s Spreadsheet Roots

5:30 Who Is The Average Amazon Seller? 

10:57 Examining Trends 

16:30 Will These Trends Continue?  

19:00 ACOS Difference vs. Average

22:22 How Much Should I Be Spending on Sponsored Products?

32:35 Closing Thoughts


🦡 Resources & Links


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Host and Executive Producer: Michael Erickson Facchin

Guest Co-Host: Stephen Noch

Senior Producer: Nancy Lili Gonzalez

Podcast Coordinator: Catherine Cardenas

Video and Audio Editor: Pedro Moreno 

Graphic Designer: Vanessa Nieto

Aug 04, 202333:58
How To Become An Advanced Advertiser for Amazon PPC Campaigns

How To Become An Advanced Advertiser for Amazon PPC Campaigns

What Would Alfredo Do? This week, Michael sits down with Ad Badger PPC Campaign Manager Alfredo Roselli to talk about his Amazon PPC strategies, tactics, and best practices. The pair discuss how to fix campaign structures, increasing coverage,  ACOS data delays, and more!

  

We’ll see you in The PPC Den!


🦡 Highlights ​​


0:00 What to expect in this episode

3:55 Alfredo’s Productivity Philosophy

5:55 “Coverage” as a PPC term

9:55 Picking Up On The Nuances

11:20 Fixing a Campaign Structure

13:40 Implementing N-Gram Analysis

18:40 Increasing Coverage With Sponsored Display

23:50 Dealing With High SKU Accounts

29:14 Looking At ACOS With Data Delays

33:42 Search Behavior Randomness


🦡 Resources & Links


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Host and Executive Producer: Michael Erickson Facchin

Guest Co-Host: Alfredo Roselli 

Senior Producer: Nancy Lili Gonzalez

Podcast Coordinator: Catherine Cardenas

Video and Audio Editor: Pedro Moreno 

Graphic Designer: Vanessa Nieto

Jul 28, 202338:34
How Should I Set My Starting Bid For An Amazon PPC Campaign?

How Should I Set My Starting Bid For An Amazon PPC Campaign?


Brent Zahradnik from AMZ Pathfinder sits down with Michael to talk about potential starting bids for Amazon PPC Campaigns. They discuss where you should get your starting bids from, if you should use suggested bids, and different strategies for a variety of campaigns.


We’ll see you in The PPC Den!


🦡 Highlights ​​


0:00 What to expect in this episode

5:49 Where Do You Get Your Starting Bids From?

9:10 Should You Use Suggested Bids?

9:30 Brand New Keywords & Themes

10:00 Keywords Related To Those Previously Used

14:30 Bids For Single Keyword Campaigns

18:15 ASIN Targeting Starting Bids

21:15 Category Targeting 


🦡 Resources & Links


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Host and Executive Producer: Michael Erickson Facchin

Guest Co-Host: Brent Zahradnik

Senior Producer: Nancy Lili Gonzalez

Podcast Coordinator: Catherine Cardenas

Video and Audio Editor: Pedro Moreno 

Graphic Designer: Vanessa Nieto

Jul 21, 202327:42
How Do I Make the Most of Prime Day 2023 as an Amazon PPC-er?

How Do I Make the Most of Prime Day 2023 as an Amazon PPC-er?

Amazon’s Prime Day is the most anticipated shopping event of the year. We are thrilled to have Jake Zarastian from JungleScout join Michael to share his invaluable insights for making the most of this annual extravaganza. In this episode, they cover improving images, organizing data, doing nothing, and more. Don’t miss out on this opportunity to stay ahead of the game.

We’ll see you in The PPC Den!

🦡 Highlights ​​

0:00 What to expect in this episode

2:08 Small talk: Welcome to the jungle

3:54 Jake’s Amazon background 

5:51 How to maximize Prime Day sales

10:04 Pro tip: Improve your images! 

11:56 Amazon PPC Stats for Prime Day 2022

19:40 Pro tip: Organize your data

23:18 Pro tip: Get aggressive before & after Prime Day

26:12 Pro tip: Do nothing…?!

30:17 Are we ready?!

🦡 Resources & Links

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Host and Executive Producer: Michael Erickson Facchin

Guest Co-Host: Jake Zarastian

Senior Producer: Nancy Lili Gonzalez

Podcast Coordinator: Catherine Cardenas

Video and Audio Editor: Pedro Moreno 

Graphic Designer: Vanessa Nieto

Jul 08, 202332:26
How Can I Grow My Organic Sales Percentage For Amazon PPC Campaigns?

How Can I Grow My Organic Sales Percentage For Amazon PPC Campaigns?

Sean Stone of Stone’s Goods sits down with Michael to discuss 7 ways to grow organic ranking in your Amazon PPC Campaigns. They discuss discounts and deals, organic sales percentages, how to utilize Google ads, and more. 


We’ll see you in The PPC Den!


🦡 Highlights ​​


0:00 What to expect in this episode

3:37 Organic Sales Strategy: 2017 vs. Today

7:15 Defining Organic Sales

11:05 Non PPC Sales Percentages

21:27 Increasing Total Organic Sales

26:00 7 Things To Grow Organic Ranking

26:55 Lightning Deals, Prime Exclusive Discounts, 7 Day Deals

32:38 Organic Sales Percentage vs. Organic Unit Percentage

34:00 Single Keyword Campaigns

37:10 Google Ads

40:53 Email

45:55 Price Testing 


🦡 Resources & Links


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Host and Executive Producer: Michael Erickson Facchin

Guest Co-Host: Sean Stone

Senior Producer: Nancy Lili Gonzalez

Podcast Coordinator: Catherine Cardenas

Video and Audio Editor: Pedro Moreno 

Graphic Designer: Vanessa Nieto

Jul 07, 202353:43
12 Free Amazon Features Every Brand Should Be Using!

12 Free Amazon Features Every Brand Should Be Using!

Mansour Norouzi from Incrementum Digital sits down with Michael to discuss 12 free Amazon features your brand should be using. From Brand stories and profiles, to B2B pricing and marketing, the pair discuss a wide range of free options to help elevate your brand. 


We’ll see you in The PPC Den!


🦡 Highlights ​​


0:00 What to expect in this episode

6:10 12 Free Amazon Ads Features

6:20 Virtual Bundles

8:40 Posts On Amazon

12:20 Brand Story

15:00 Brand Profiles

16:13 Premium A+ Content

19:18 Brand Referral Bonus

22:30 Customer Engagement

25:57 B2B Pricing

27:26 Customer Reviews

31:25 Managing Experiments

35:42 Using Keywords in Q&A

37:12 Pricing


🦡 Resources & Links


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Host and Executive Producer: Michael Erickson Facchin

Guest Co-Host: Mansour Norouzi

Senior Producer: Nancy Lili Gonzalez

Podcast Coordinator: Catherine Cardenas

Video and Audio Editor: Pedro Moreno 

Graphic Designer: Vanessa Nieto

Jun 30, 202342:50
One Keyword, 8 Tools. Accuracy for Search Volume & Sales on Amazon

One Keyword, 8 Tools. Accuracy for Search Volume & Sales on Amazon

Jun 23, 202343:10
What Do I Do When My CPCs Go Up?

What Do I Do When My CPCs Go Up?

Jun 16, 202325:28
What Do I Do When A Keyword Doesn’t Convert? (Classic)

What Do I Do When A Keyword Doesn’t Convert? (Classic)

Wondering when you should cut bait and pause a keyword with zero sales? We’re here to help! This episode is all about keyword management, specifically how you can track and manage keywords that don’t have conversions.


Mike and Stephen leave no stone unturned as they breakdown everything you need to know about keywords that aren’t converting.


This episode is a rerelease of one of our most popular episodes. Please note the resources and link section for any relevant updates. 


We’ll see you in The PPC Den!


🦡 Highlights ​​


0:00 Nancy shares what to expect in this episode

1:55 Intro

3:45 What to do with keywords that have zero sales

5:05 Search terms vs. Keywords

9:10 Keyword case study

11:05 When should you pause a keyword?

18:28 Keyword management in practice

24:13 How to interpret and act on your keyword data

37:45 Managing converting keywords

41:15 Closing thoughts


🦡 Resources & Links


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Host and Executive Producer: Michael Erickson Facchin

Guest Co-Host: Stephen Noch

Senior Producer: Nancy Lili Gonzalez

Podcast Coordinator: Catherine Cardenas

Video and Audio Editor: Pedro Moreno 

Graphic Designer: Vanessa Nieto

Jun 09, 202344:40
How Can I Evolve As An Amazon PPC Marketer?

How Can I Evolve As An Amazon PPC Marketer?

Ad Badger PPC Campaign Manager Alfredo Roselli sits down with Michael to discuss using Profit and Loss Dashboards to optimize Amazon PPC Campaigns, and how to evolve as an Amazon PPC marketer. They break down how to format your P&L dashboard, how to analyze your findings, how often you should implement changes, and more! 


We’ll see you in The PPC Den!


🦡 Highlights ​​


0:00 What to expect in this episode

3:42 What is a Profit and Loss Dashboard?

4:38 Fixed vs. Marginal Costs

5:50 How To Format Your P&L Dashboard

9:07 How Often Should You Make Changes?

11:20 How To Use P&L for PPC

12:23 Analyzing Insight From Your Reports

16:00 Don’t Misdiagnose Your Campaign

19:13 Vital Insight from P&L Dashboards

23:50 Overview of Your Dashboard

27:00 Context is Crucial

29:44 Final Takeaways


🦡 Resources & Links

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Host and Executive Producer: Michael Erickson Facchin

Guest Co-Host: Alfredo Roselli

Senior Producer: Nancy Lili Gonzalez

Podcast Coordinator: Catherine Cardenas

Video and Audio Editor: Pedro Moreno 

Graphic Designer: Vanessa Nieto

Jun 02, 202330:43
What’s The Difference Between Large vs. Small Amazon ASIN Accounts?

What’s The Difference Between Large vs. Small Amazon ASIN Accounts?

Junglr’s Elizabeth Greene joins Michael to discuss account practices for Amazon ASIN accounts, and how those practices differ based on account size. They share their thoughts on different activities that scale, campaign structure,  how to focus your optimization efforts, and more.


We’ll see you in The PPC Den!


🦡 Highlights ​​


0:00 What to expect in this episode

10:40 Elizabeth’s Observations With Account Size Differences

14:30 What Products Should I Be Optimizing?

19:05 Analyzing Outside Your Best Practices

21:08 Activities That Scale

27:46 Tackling Weak Spots

33:23 Analyzing Low Impact Product Practices

40:08 Determining Where To Focus Your Time

43:05 Final Thoughts


🦡 Resources & Links


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Host and Executive Producer: Michael Erickson Facchin

Guest Co-Host: Elizabeth Greene

Senior Producer: Nancy Lili Gonzalez

Podcast Coordinator: Catherine Cardenas

Video and Audio Editor: Pedro Moreno 

Graphic Designer: Vanessa Nieto

May 26, 202345:42
How Do I Find New Areas To Scale My Campaign?

How Do I Find New Areas To Scale My Campaign?

Ad Badger PPC Campaign Manager Michael Tejeda joins Michael to discuss growth opportunities for your campaigns. They explore how to combat the challenges of scaling your Amazon campaigns by using head vs. tail keywords, and how to utilize the Search Query Performance Report to your advantage. A great episode for those looking for new areas to expand their campaigns. 


We’ll see you in The PPC Den!


🦡 Highlights ​​


0:00 What to expect in this episode

2:03 How To Tackle Scaling

4:56 Exploring a New Area of Growth

6:07 Head vs. Tail Keywords

7:58 Search Query Performance Report

10:11 How to Best Edit Your Phrasing

14:12 Overview of Keyword Strategy


🦡 Resources & Links


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Host and Executive Producer: Michael Erickson Facchin

Guest Co-Host: Michael Tejeda

Senior Producer: Nancy Lili Gonzalez

Podcast Coordinator: Catherine Cardenas

Video and Audio Editor: Pedro Moreno 

Graphic Designer: Vanessa Nieto

May 19, 202316:31
The PPC-ers Guide to Getting Started with SEO on Amazon

The PPC-ers Guide to Getting Started with SEO on Amazon

Fellow Amazon PPC-er Noemi Bolojan of ScaleWave.io and the Wizards of Ecom Podcast joins Michael to teach you how to become an Optimizer, otherwise known as an SEO expert. They explore keyword research, front-end and back-end keywords, metric tracking, the importance of third-party ranking, and more. This episode is a must-listen for anyone interested in becoming a more robust marketer. 


We’ll see you in The PPC Den!


🦡 Highlights


0:00 What to expect in this episode

3:10 How we PPC-ers learned Amazon SEO

7:23 Keyword research for PPC & SEO

16:58 Which keywords to begin with?

23:59 Where do these keywords go?

31:56 What do I do with backend keywords?

36:25 How important is third-party rank tracking?

39:57 How do I track metrics to compare progress?

44:24 What boosts CVR and CTR?

53:16 How can I be technical with my creative?

55:10 Use this as a rubric to know who to hire!


🦡 Resources & Links


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Host and Executive Producer: Michael Erickson Facchin

Guest Co-Host: Noemi Bolojan

Senior Producer: Nancy Lili Gonzalez

Video and Audio Editor: Pedro Moreno 

Graphic Designer: Vanessa Nieto

May 12, 202356:40
How Can An Amazon Campaign Audit Help My Business?

How Can An Amazon Campaign Audit Help My Business?

After being internet friends for years, Mina Elias, founder of Trivium, finally joins Michael on the show to share his thorough analysis of how to conduct an Amazon PPC campaign audit, including what timeframes to consider, what strategies to use when fixing underperforming campaigns, and what step-by-step actions to prioritize when identifying profitable search terms, and more. It’s a jam-packed episode, and you’ll want to take notes! Enjoy!


We’ll see you in The PPC Den!


Disclaimer: In this episode, Michael says the Ad Badger Apps optimizes almost 2 million bids a day, but as of this publishing date, we actually optimize nearly 3 million bids per day.


🦡 Highlights ​​


0:00 What to expect in this episode

2:52 Small talk: Basking in the sunlight

4:24 What MMA has to do with Amazon PPC

7:59 Get to know Mina Elias & Trivium

10:47 How do I walk through a campaign audit?

21:01 What timeframes are most valuable in an audit?

27:39 Most common problem in Amazon campaigns

39:24 Rapid fire Q&A (All the things!)

52:30 Your homework: Test everything. Track everything.

If you like what you hear, leave us a video review! 


🦡 Resources & Links


  • Where to find Mina Elias, Trivium

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Host and Executive Producer: Michael Erickson Facchin

Guest Co-Host: Mina Elias

Senior Producer: Nancy Lili Gonzalez

Video and Audio Editor: Pedro Moreno 

Graphic Designer: Vanessa Nieto


May 05, 202356:37
How Do I Optimize for Total ACOS Goals in Amazon Advertising? (Classic)

How Do I Optimize for Total ACOS Goals in Amazon Advertising? (Classic)

Destaney Wishon from BetterAMS talks about the all-important Total ACOS metric that everyone loves (and loves to hate 😈). Although crucial to Amazon's Advertising success, tackling Total ACOS can often be misunderstood. In this episode, Michael and Destaney dive into the factors that influence Total ACOS, provide tips for setting specific goals related to Total ACOS, and explain why bid optimization is the secret sauce that ties it all together. 


We’ll see you in The PPC Den!


Disclaimer: This episode originally went live in September 2021. The taco giveaway is closed. (Sorry!) 


🦡 Highlights ​​


  • 0:00 What to expect in this episode
  • 1:50 Small talk: To Prosper or Not to Prosper?
  • 3:50 TACOS party 🌮
  • 7:16 Why is Total ACOS the most important metric?
  • 8:25 How do I determine my Total ACOS Goal?
  • 11:50 What factors influence Total ACOS?
  • 14:21 T’was the summer of rising CPCs
  • 19:20 What to do with your organic listing now
  • 22:12 What’s brand halo got to do with your TACOS?
  • 24:52 Do we care about TACOS per product?
  • 27:14 Lowering TACOS With Only PPC
  • 31:20 What factors contribute to overall goals?
  • 34:16 Strategy: Decrease spend & CPC
  • 37:41 Your homework: Ask questions!


If you like what you hear, leave us a video review! 


🦡 Resources & Links


🦡

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Host and Executive Producer: Michael Erickson Facchin

Guest Co-Host: Destaney Wishon

Senior Producer: Nancy Lili Gonzalez

Video and Audio Editor: Pedro Moreno 

Graphic Designer: Vanessa Nieto


Apr 28, 202340:02
How Do I Build a Productive Partnership With My Amazon PPC Agency?

How Do I Build a Productive Partnership With My Amazon PPC Agency?

One of our clients joins the show this week to discuss the importance of creating productive e-commerce and Amazon PPC-er partnerships, including why communication matters so much, and setting realistic goals. Dan Daubendiek of American Mutt Tools and Olena Shmaiun, campaign optimizer at Ad Badger, hope to help you create great working relationships of your own with their framework.


We’ll see you in The PPC Den!


🦡 Highlights ​​


  • 0:00 What to expect in this episode
  • 5:49 Why we think this episode is important
  • 9:23 Why open communication on data is awesome
  • 12:39 How did you learn to be an awesome communicator? 
  • 15:20 How do we take action based on communication?
  • 19:31 Best meeting structure between client and Amazon PPC-er?
  • 21:45 Best tools between client and Amazon PPC-er?
  • 24:15 What’s a good framework for setting achievable goals?
  • 28:00 What do we do when a goal isn’t achieved?
  • 32:20 How to help clients understand their goals?
  • 37:30 Advice for having a great Amazon PPC relationship
  • 41:00 How do I figure out who to work with?
  • 43:27 What can Ad Badger Managed Services do better?
  • 46:04 Your homework: Stay on the same page.

If you like what you hear, leave us a video review!


🦡 Resources & Links


-

Host and Executive Producer: Michael Erickson Facchin

Guest Co-Host: Dan Daubendiek and Olena Shmaiun

Senior Producer: Nancy Lili Gonzalez

Video and Audio Editor: Pedro Moreno 

Graphic Designer: Vanessa Nieto

Apr 21, 202348:32
Filters to Live By: What Custom Filters Do I Need for Amazon Advertising?

Filters to Live By: What Custom Filters Do I Need for Amazon Advertising?

Amazon PPC is a game of finding areas to amplify or diminish, and some of the best tools in your arsenal are filters. Whether you’re a newbie or a pro, this episode of the show, featuring Amazon PPC Expert and resident badger, Clement Hynaux, is sure to fire up new ideas of filters to live by. Keyword filters. Target filters. Brand analytics filters. And more! All of the filters! Listen to this episode because it’s time to badger up.

We’ll see you in The PPC Den!


🦡 Highlights ​​


  • 0:00 What to expect in this episode
  • 7:25 Campaign Level Filters & action items
  • 8:45 Ad Group Level Filters best practice
  • 9:16 Keyword/ Target/ Search Term/ Product Ad Filters
  • 9:50 Where to find these filters
  • 11:50 How do you determine what filters you need?
  • 14:19 How do you determine what’s high-click without orders?
  • 18:42 Brand Analytic, SQPD, Product Opportunities, Brand Metrics Filters
  • 20:56 Filter: High-click, non-converting spend
  • 24:09 Filter: High spend, no orders
  • 26:32 Filter: Lots of clicks with high/ low ACOS
  • 29:18 Filter: High impression, low CTR
  • 32:37 Filter: Few impressions, few clicks
  • 33:34 How to create more comprehensive filters
  • 35:38 Product Filters & Placement Filters
  • 37:28 Your homework: Get your filter game up!

If you like what you hear, leave us a video review!


🦡 Resources & Links


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Host and Executive Producer: Michael Erickson Facchin

Guest Co-Host: Clement Hynaux

Senior Producer: Nancy Lili Gonzalez

Video and Audio Editor: Pedro Moreno 

Graphic Designer: Vanessa Nieto


Apr 14, 202338:57
How Can I Use Amazon Advertising Stats to Manage My PPC?

How Can I Use Amazon Advertising Stats to Manage My PPC?

Understanding Amazon PPC statistics and trends helps you be a better Amazon PPC-er by giving you an understanding of what’s happening market-wide and not just your niche, thus allowing you to avoid false positives and any data misunderstandings. In this episode, Stephen Noch of Ocean PPC and Michael dissect advertising trends from the last year and offer strategies for making the most of the new intel. Take notes, and optimize accordingly!

We’ll see you in The PPC Den!

🦡 Highlights ​​


  • 0:00 What to expect in this episode
  • 2:30 Small talk: Mike is a new dad! California is cold!
  • 4:15 Amazon PPC Stats Overview
  • 6:20 How does Amazon PPC data impact your work?
  • 10:37 Amazon PPC Stats Trend: Average Order Value Decrease
  • 13:20 Amazon PPC Stats Trend: Cost Per Click Decrease
  • 14:08 Amazon PPC Stats Trend: ACOS Invariable
  • 17:16 Takeaways & strategies with Amazon Stats Trends
  • 20:49 Summary of Marketplace Month-by-Month Analysis 
  • 21:49 New: Amazon Stats Day of the Week Analysis
  • 27:56 Slash PPC bids on Amazon Friday End-Of Day? 
  • 31:57 Amazon Highest AOV Days on Average
  • 33:52 Amazon PPC Stats Trend: Campaign Types
  • 44:20 Your homework: Optimize accordingly

If you like what you hear, leave us a video review! We might share it on the show.


🦡 Resources & Links


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Host and Executive Producer: Michael Erickson Facchin

Guest Co-Host: Stephen Noch

Senior Producer: Nancy Lili Gonzalez

Video and Audio Editor: Pedro Moreno 

Graphic Designer: Vanessa Nieto

Apr 07, 202346:33