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PPC Den: Amazon PPC Advertising Mastery

PPC Den: Amazon PPC Advertising Mastery

By The PPC Den
The world's first Amazon advertising podcast-- hosted by Ad Badger. Here we discuss the ins and outs of Amazon PPC, including tips and tricks to help optimize your ad campaigns. Whether you're a die-hard PPC fanatic or an Amazon seller looking for an edge, this is the podcast for you!
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AMZPPC 64: Search Frequency Rank: How to Identify Most Important Keywords

PPC Den: Amazon PPC Advertising Mastery

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How Do I Create Data-Driven Product Pages on Amazon?
There are clues in your data that signal when it’s time to refresh your Amazon product pages, and Emma Schermer-Tamir of Marketing by Emma points out where to look and what it means, considering impression, CTR, customer conversion rate, and return rate. Who said data couldn’t impact creative growth? Not us. We’ll see you in The PPC Den! 🦡 Highlights ​​ 0:00 Intro– Think like a physical retail store. 6:29 Metrics that reflect product page performance 8:53 Two Search Query Performance Dashboard Metrics Indicators 18:58 Brand Metrics Indicators 25:09 What return rate says about your product page 34:35 Outro– Logo If you like what you hear, please give The PPC Den a 5-star review and share it with your friends! 🦡 Resources & Links Where to find Emma, Marketing by Emma Common Mistakes with Amazon Product Listings & How to Avoid Them Why Amazon’s Search Query Performance Dashboard is Awesome 🦡 Never miss the latest in Amazon PPC tips and best practices All our episodes and show notes Check out the Ad Badger App - Host and Executive Producer: Michael Erickson Facchin Guest Co-Host: Emma Schermer-Tamir Senior Producer: Nancy Lili Gonzalez Video and Audio Editor: Pedro Moreno Graphic Designer: Karolina Facchin
38:15
August 12, 2022
Amazon’s Marketing Stream Explained: A Technical Breakdown
Amazon’s new Marketing Stream promises more granular data in real-time, more reporting dimensions, a simplified workflow, and more. Does it live up to its hype? Ad Badger’s CTO, Nickholas Isber, dissects Marketing Stream’s functionality to offer you a better understanding of its capabilities, its limits, and why it even exists. We’ll see you in The PPC Den! 🦡 Highlights ​​ 0:00 Intro– Meet Ad Badger’s Chief Technology Officer 3:40 How does Amazon Advertising’s API work? 6:25 Marketing Stream’s improved data granularity 13:20 Marketing Stream’s No Throttling 16:01 Near real-time messaging 17:39 More reporting dimensions (beta) 19:54 Insights on deltas instead of aggregates 21:18 Marketing Stream simplifies workflow 23:23 Marketing Stream’s technical limitations 27:22 Why are there limitations in regions? 28:57 Only available for advertising data 30:15 What does not supporting Queues mean? 32:23 Differing data depending on the source 35:51 Marketing Stream’s attribution window 39:43 Ad Badger’s implementation of Marketing Stream 47:17 Outro– More coming soon! If you like what you hear, please give The PPC Den a 5-star review and share it with your friends! 🦡 Resources & Links Where to find Nick Check out the Amazon PPC Software Tool Nick built (book) The Lean Startup What Are Dayparting & Weekparting in Amazon PPC? Amazon Key Metrics: What Do I Track & How Do I Influence It? Amazon’s Marketing Stream  🦡 Never miss the latest in Amazon PPC tips and best practices All our episodes and show notes Check out the Ad Badger App - Host and Executive Producer: Michael Erickson Facchin Guest Co-Host: Nickholas Isber Senior Producer: Nancy Lili Gonzalez Video and Audio Editor: Pedro Moreno Graphic Designer: Karolina Facchin
48:59
August 05, 2022
What We Wish You Knew About Amazon PPC in 2022
If you like hearing us talk about equations and spreadsheets, this will be your gold. Stephen Noch of Ocean PPC joins Michael to rehash everything great about Amazon PPC now, including the most exciting features, the strategies and tasks they most use to stay ahead of the competition, and everything they wish you knew about this ever-evolving niche.  We’ll see you in The PPC Den! 🦡 Highlights ​​ 0:00 Intro– Gerald the fiddle leaf fig 2:05 What’s most exciting about Amazon PPC right now? 7:02 What’s an important task you routinely implement? 11:03 Hypothetical phenomenal account strategy 13:58 Mike’s most excited about this in Amazon PPC… 20:07 Mike’s most important routine task… 25:02 What Stephen wishes more clients knew 33:22 What Mike wishes more clients knew about Amazon PPC 41:17 Outro– Mike’s Gary Vee impersonation 🦡 Resources & Links Stephen’s LinkedIn Why & How to Use New Bulk Sheet Features  3 Reasons You’re Still Not Using Bulk Sheets Ad Badger’s Amazon PPC Membership Academy Amazon PPC: The 12 Point Course The 6 Layers of Campaign Structure Complexity Why Amazon’s Search Query Performance Dashboard is Awesome Advanced Google AdWords by Brad Geddes (book) What Consumer Behavior Says About You: Amazon Brand Analytics Evolving Thoughts: Total ACOS for Amazon in 2022 Who to Hire for Your Amazon Growth Team 🦡 Never miss the latest in Amazon PPC tips and best practices All our episodes and show notes Check out the Ad Badger App - Host and Executive Producer: Michael Erickson Facchin Guest Co-Host: Stephen Noch Senior Producer: Nancy Lili Gonzalez Video and Audio Editor: Pedro Moreno Graphic Designer: Karolina Facchin
44:02
July 29, 2022
Amazon Key Metrics: What Do I Track & How Do I Influence It?
Because Amazon Advertising is an ever-evolving platform and brands can’t bank on easy wins like before, Destaney Wishon of Better AMS and Michael Facchin must continue clarifying what key metrics and KPIs any smart PPC-er should have to consider to drive sales without wasting ad spend. We’ll see you in The PPC Den! 🦡 Highlights 0:00 Intro– Words can’t espresso what you mean to us 1:54  Why we always talk about KPIs 8:19 Key metrics, clear KPIs 9:12  Budget & visibility: CTR 11:47 Budget & visibility: CVR 15:00 Strategy: Search Query Performance Dashboard 22:58 New rollout: Marketing Stream 30:48 Final thoughts If you like what you hear, please give The PPC Den a 5-star review and share it with your friends! 🦡 Resources & Links Where to find Destaney, Better AMS Destaney’s LinkedIn Evolving Thoughts: Total ACOS for Amazon Advertising in 2022 How Do I Improve Amazon Total ACOS Fast? Boost Organic Ranking How to Optimize for Total ACOS Goals in Amazon Advertising Common Mistakes With Amazon Product Listings & How to Avoid Them Why Amazon’s Search Query Performance Dashboard is Awesome What are Day-parting and Week-parting in Amazon PPC? Marketing Stream (beta)  🦡 Never miss the latest in Amazon PPC tips and best practices All our episodes and show notes Check out the Ad Badger App - Host and Executive Producer: Michael Erickson Facchin Guest Co-Host: Destaney Wishon Senior Producer: Nancy Lili Gonzalez Video and Audio Editor: Pedro Moreno Graphic Designer: Karolina Facchin
35:18
July 22, 2022
Amazon’s New Expanded Product Targeting: How Do I Make the Most of It?
Brent Zahradnik of AMZ Pathfinder joins Michael to consider the capabilities of Amazon’s new feature, Expanded Product Targeting. It’s like broad match product targeting because it allows you to target substitutes, compliments, and other “relevant” items shoppers may browse. This is potentially great for non-PPCers and anyone in a growth phase but proceed with caution if you’re an Amazon Campaign Manager because this could be a quick way to waste ad spend. We’ll see you in The PPC Den! Highlights 0:00 Intro– PBG, Powered By Gelato 2:43 New: Expanded Product Targeting 3:25 What is Product Targeting? 9:20 What is Expanded Product Targeting? 13:05 How do I use Expanded Product Targeting? 19:20 Key lesson: Stay on top of it. 24:00 Where to find Expanded Product Targeting option If you like what you hear, please give The PPC Den a 5-star review and share it with your friends! Resources & Links Where to find Brent Zahradnik, AMZ Pathfinder The Best Keyword Research Strategy 5 Things You Didn’t Know About Product Targeting Should You Segment Automatic Sponsored Product Campaigns? Amazon Sponsored Products: Everything You Need to Know Stay on Top of Things with Project Management Tools How Do I Increase My Amazon Market Share? Never miss the latest in Amazon PPC tips and best practices All our episodes and show notes Get a product tour of Ad Badger - Host and Executive Producer: Michael Erickson Facchin Guest Co-Host: Brent Zahradnik Senior Producer: Nancy Lili Gonzalez Video and Audio Editor: Pedro Moreno Graphic Designer: Karolina Facchin
26:05
July 15, 2022
What Accounting and Financial Metrics Should I Monitor as an Amazon Entrepreneur?
Whether you’re an Amazon entrepreneur or a brand owner, you need guidance with your financial metrics. You might be growing your business, but if you aren’t excellent with your finances, you could lose the money you thought you had. Nobody wants that! That’s why we’re excited to have Christian Rivera from The Ecommerce Accountant back to discuss daily and monthly financial health checks, outsourcing accounting and bookkeeping, the benefits and cautions of quick data from accounting softwares, as well as what to do now to improve your financials (especially if you didn’t realize until this episode that your financials are messier than you’d thought). We’ll see you in The PPC Den! Highlights 0:00 Intro– Fact: Indian food is the best food. 7:00 Financial health checks 8:12 What metrics should you track daily/ monthly? 9:50 What bookkeeping tasks should you own/ outsource? 13:55 Working with automated accounting softwares 17:09 Why you’ll want a third-party bookkeeper & tax-person 23:22 What to consider with e-commerce accounting in Q3 27:53 Do this now to make your financial life better 29:33 Outro– No accountant dance videos yet If you like what you hear, please give The PPC Den a 5-star review and share it with your friends! Resources & Links Where to find Christian, The Eccomerce Accountants E-Com Accountants Instagram Christian, the E-Com Accountant, Instagram How Should Amazon Professionals Optimize Tax Planning? Thank You for an Incredible Year! What Ad Metrics Should I Track Weekly for Amazon? Fletcher Tax & Bookkeeping Never miss the latest in Amazon PPC tips and best practices All our episodes and show notes Get a product tour of Ad Badger - Host and Executive Producer: Michael Erickson Facchin Guest Co-Host: Christian Rivera Senior Producer: Nancy Lili Gonzalez Video and Audio Editor: Pedro Moreno Graphic Designer: Karolina Facchin
33:00
July 08, 2022
What Ad Metrics Should I Track Weekly for Amazon?
Hopefully, by now you know that you should digest your high-level data weekly. What, however, should that data consist of? This week, Elizabeth Greene of Junglr joins Michael to share the core metrics, ratio metrics, and product-level metrics they track weekly. They also discuss how these reports can be customized depending on one’s definition of success– hey, it varies!-- and also different ways of logging the information so it doesn’t get lost and so no one gets overwhelmed. We’ll see you in The PPC Den! Highlights 0:00 Intro– Hot & humid 6:15 Cadence of how you digest data at a high level? 14:03 What goes into your weekly high-level overview? 20:07 Benefits of tracking month to date? 23:30 Ratio-based metrics to track 28:30 Custom monthly reports & communication 31:15 Product-level metrics 36:55 Tip: Campaign manager diary 40:13 Do your weekly reports. If you like what you hear, please give The PPC Den a 5-star review and share with your friends! Resources & Links Where to find Elizabeth Greene Junglr Follow Mike’s memes on LinkedIn Binge our PPC Boosters Series Why Amazon’s Search Query Performance Dashboard is Awesome Book: Traction  Click-up Never miss the latest in Amazon PPC tips and best practices All our episodes and show notes Get a product tour of Ad Badger - Host and Executive Producer: Michael Erickson Facchin Guest Co-Host: Elizabeth Greene Senior Producer: Nancy Lili Gonzalez Video and Audio Editor: Pedro Moreno
42:50
July 01, 2022
10 Steps to Maximize Amazon FBA Inventory Limits
Disclaimer: Do not listen to this episode at double the speed or you will miss valuable acronyms, definitions, and equations. You’ve been warned! If you’re like the Ad Badger App client who recently requested a feature that stops bids when a product goes out of inventory, we have an alternative solution: don’t go out of stock in the first place. If this sounds easier said than done, it’s not; it’s just a matter of doing it. How?-- By listening to Blair Forrest of AMZ Prep’s 10 ways to be an inventory planning expert now. Boom. We’ll see you in The PPC Den! Highlights 0:00 Intro– Don’t go out of stock in the first place! 3:55 Drive more sales– PPC & external traffic 8:40 Create more frequent inbound shipments to Amazon 10:50 Use preferred carriers for faster transit times 16:18 Reduce excess inventory 18:40 Fix stranded inventory 20:52 Prioritize keeping popular products in stocks 24:40 Be aggressive when launching new products 27:52 Avoid long-term storage fees 29:51 Enable Amazon FBM for a percentage of the catalog 32:11 Close off inbound shipments pending for inbound performances 34:28 Outro – Main takeaways If you like what you hear, please give The PPC Den a 5-star review and share it with your friends! Resources & Links Where to find Blair Forrest, AMZ Prep Where to find the graphic Blair mentions (scroll down) How to Send Google Ads Traffic to Your Amazon Listing  How Do I Perfect My Amazon Inventory Management? Blair’s LinkedIn Steven Pope, My Amazon Guy Never miss the latest in Amazon PPC tips and best practices All our episodes and show notes Get a product tour of Ad Badger - Host and Executive Producer: Michael Erickson Facchin Guest Co-Host: Blair