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PPC Den: Amazon PPC Advertising Mastery

PPC Den: Amazon PPC Advertising Mastery

By The PPC Den
The world's first Amazon advertising podcast-- hosted by Ad Badger. Here we discuss the ins and outs of Amazon PPC, including tips and tricks to help optimize your ad campaigns. Whether you're a die-hard PPC fanatic or an Amazon seller looking for an edge, this is the podcast for you!
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AMZPPC #86: Amazon PPC Data Trends To Shape Your 2020 Strategy

PPC Den: Amazon PPC Advertising Mastery

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Amazon’s Marketing Stream Explained: A Technical Breakdown
Amazon’s new Marketing Stream promises more granular data in real-time, more reporting dimensions, a simplified workflow, and more. Does it live up to its hype? Ad Badger’s CTO, Nickholas Isber, dissects Marketing Stream’s functionality to offer you a better understanding of its capabilities, its limits, and why it even exists. We’ll see you in The PPC Den! 🦡 Highlights ​​ 0:00 Intro– Meet Ad Badger’s Chief Technology Officer 3:40 How does Amazon Advertising’s API work? 6:25 Marketing Stream’s improved data granularity 13:20 Marketing Stream’s No Throttling 16:01 Near real-time messaging 17:39 More reporting dimensions (beta) 19:54 Insights on deltas instead of aggregates 21:18 Marketing Stream simplifies workflow 23:23 Marketing Stream’s technical limitations 27:22 Why are there limitations in regions? 28:57 Only available for advertising data 30:15 What does not supporting Queues mean? 32:23 Differing data depending on the source 35:51 Marketing Stream’s attribution window 39:43 Ad Badger’s implementation of Marketing Stream 47:17 Outro– More coming soon! If you like what you hear, please give The PPC Den a 5-star review and share it with your friends! 🦡 Resources & Links Where to find Nick Check out the Amazon PPC Software Tool Nick built (book) The Lean Startup What Are Dayparting & Weekparting in Amazon PPC? Amazon Key Metrics: What Do I Track & How Do I Influence It? Amazon’s Marketing Stream  🦡 Never miss the latest in Amazon PPC tips and best practices All our episodes and show notes Check out the Ad Badger App - Host and Executive Producer: Michael Erickson Facchin Guest Co-Host: Nickholas Isber Senior Producer: Nancy Lili Gonzalez Video and Audio Editor: Pedro Moreno Graphic Designer: Karolina Facchin
48:59
August 05, 2022
What We Wish You Knew About Amazon PPC in 2022
If you like hearing us talk about equations and spreadsheets, this will be your gold. Stephen Noch of Ocean PPC joins Michael to rehash everything great about Amazon PPC now, including the most exciting features, the strategies and tasks they most use to stay ahead of the competition, and everything they wish you knew about this ever-evolving niche.  We’ll see you in The PPC Den! 🦡 Highlights ​​ 0:00 Intro– Gerald the fiddle leaf fig 2:05 What’s most exciting about Amazon PPC right now? 7:02 What’s an important task you routinely implement? 11:03 Hypothetical phenomenal account strategy 13:58 Mike’s most excited about this in Amazon PPC… 20:07 Mike’s most important routine task… 25:02 What Stephen wishes more clients knew 33:22 What Mike wishes more clients knew about Amazon PPC 41:17 Outro– Mike’s Gary Vee impersonation 🦡 Resources & Links Stephen’s LinkedIn Why & How to Use New Bulk Sheet Features  3 Reasons You’re Still Not Using Bulk Sheets Ad Badger’s Amazon PPC Membership Academy Amazon PPC: The 12 Point Course The 6 Layers of Campaign Structure Complexity Why Amazon’s Search Query Performance Dashboard is Awesome Advanced Google AdWords by Brad Geddes (book) What Consumer Behavior Says About You: Amazon Brand Analytics Evolving Thoughts: Total ACOS for Amazon in 2022 Who to Hire for Your Amazon Growth Team 🦡 Never miss the latest in Amazon PPC tips and best practices All our episodes and show notes Check out the Ad Badger App - Host and Executive Producer: Michael Erickson Facchin Guest Co-Host: Stephen Noch Senior Producer: Nancy Lili Gonzalez Video and Audio Editor: Pedro Moreno Graphic Designer: Karolina Facchin
44:02
July 29, 2022
Amazon Key Metrics: What Do I Track & How Do I Influence It?
Because Amazon Advertising is an ever-evolving platform and brands can’t bank on easy wins like before, Destaney Wishon of Better AMS and Michael Facchin must continue clarifying what key metrics and KPIs any smart PPC-er should have to consider to drive sales without wasting ad spend. We’ll see you in The PPC Den! 🦡 Highlights 0:00 Intro– Words can’t espresso what you mean to us 1:54  Why we always talk about KPIs 8:19 Key metrics, clear KPIs 9:12  Budget & visibility: CTR 11:47 Budget & visibility: CVR 15:00 Strategy: Search Query Performance Dashboard 22:58 New rollout: Marketing Stream 30:48 Final thoughts If you like what you hear, please give The PPC Den a 5-star review and share it with your friends! 🦡 Resources & Links Where to find Destaney, Better AMS Destaney’s LinkedIn Evolving Thoughts: Total ACOS for Amazon Advertising in 2022 How Do I Improve Amazon Total ACOS Fast? Boost Organic Ranking How to Optimize for Total ACOS Goals in Amazon Advertising Common Mistakes With Amazon Product Listings & How to Avoid Them Why Amazon’s Search Query Performance Dashboard is Awesome What are Day-parting and Week-parting in Amazon PPC? Marketing Stream (beta)  🦡 Never miss the latest in Amazon PPC tips and best practices All our episodes and show notes Check out the Ad Badger App - Host and Executive Producer: Michael Erickson Facchin Guest Co-Host: Destaney Wishon Senior Producer: Nancy Lili Gonzalez Video and Audio Editor: Pedro Moreno Graphic Designer: Karolina Facchin
35:18
July 22, 2022
Amazon’s New Expanded Product Targeting: How Do I Make the Most of It?
Brent Zahradnik of AMZ Pathfinder joins Michael to consider the capabilities of Amazon’s new feature, Expanded Product Targeting. It’s like broad match product targeting because it allows you to target substitutes, compliments, and other “relevant” items shoppers may browse. This is potentially great for non-PPCers and anyone in a growth phase but proceed with caution if you’re an Amazon Campaign Manager because this could be a quick way to waste ad spend. We’ll see you in The PPC Den! Highlights 0:00 Intro– PBG, Powered By Gelato 2:43 New: Expanded Product Targeting 3:25 What is Product Targeting? 9:20 What is Expanded Product Targeting? 13:05 How do I use Expanded Product Targeting? 19:20 Key lesson: Stay on top of it. 24:00 Where to find Expanded Product Targeting option If you like what you hear, please give The PPC Den a 5-star review and share it with your friends! Resources & Links Where to find Brent Zahradnik, AMZ Pathfinder The Best Keyword Research Strategy 5 Things You Didn’t Know About Product Targeting Should You Segment Automatic Sponsored Product Campaigns? Amazon Sponsored Products: Everything You Need to Know Stay on Top of Things with Project Management Tools How Do I Increase My Amazon Market Share? Never miss the latest in Amazon PPC tips and best practices All our episodes and show notes Get a product tour of Ad Badger - Host and Executive Producer: Michael Erickson Facchin Guest Co-Host: Brent Zahradnik Senior Producer: Nancy Lili Gonzalez Video and Audio Editor: Pedro Moreno Graphic Designer: Karolina Facchin
26:05
July 15, 2022
What Accounting and Financial Metrics Should I Monitor as an Amazon Entrepreneur?
Whether you’re an Amazon entrepreneur or a brand owner, you need guidance with your financial metrics. You might be growing your business, but if you aren’t excellent with your finances, you could lose the money you thought you had. Nobody wants that! That’s why we’re excited to have Christian Rivera from The Ecommerce Accountant back to discuss daily and monthly financial health checks, outsourcing accounting and bookkeeping, the benefits and cautions of quick data from accounting softwares, as well as what to do now to improve your financials (especially if you didn’t realize until this episode that your financials are messier than you’d thought). We’ll see you in The PPC Den! Highlights 0:00 Intro– Fact: Indian food is the best food. 7:00 Financial health checks 8:12 What metrics should you track daily/ monthly? 9:50 What bookkeeping tasks should you own/ outsource? 13:55 Working with automated accounting softwares 17:09 Why you’ll want a third-party bookkeeper & tax-person 23:22 What to consider with e-commerce accounting in Q3 27:53 Do this now to make your financial life better 29:33 Outro– No accountant dance videos yet If you like what you hear, please give The PPC Den a 5-star review and share it with your friends! Resources & Links Where to find Christian, The Eccomerce Accountants E-Com Accountants Instagram Christian, the E-Com Accountant, Instagram How Should Amazon Professionals Optimize Tax Planning? Thank You for an Incredible Year! What Ad Metrics Should I Track Weekly for Amazon? Fletcher Tax & Bookkeeping Never miss the latest in Amazon PPC tips and best practices All our episodes and show notes Get a product tour of Ad Badger - Host and Executive Producer: Michael Erickson Facchin Guest Co-Host: Christian Rivera Senior Producer: Nancy Lili Gonzalez Video and Audio Editor: Pedro Moreno Graphic Designer: Karolina Facchin
33:00
July 08, 2022
What Ad Metrics Should I Track Weekly for Amazon?
Hopefully, by now you know that you should digest your high-level data weekly. What, however, should that data consist of? This week, Elizabeth Greene of Junglr joins Michael to share the core metrics, ratio metrics, and product-level metrics they track weekly. They also discuss how these reports can be customized depending on one’s definition of success– hey, it varies!-- and also different ways of logging the information so it doesn’t get lost and so no one gets overwhelmed. We’ll see you in The PPC Den! Highlights 0:00 Intro– Hot & humid 6:15 Cadence of how you digest data at a high level? 14:03 What goes into your weekly high-level overview? 20:07 Benefits of tracking month to date? 23:30 Ratio-based metrics to track 28:30 Custom monthly reports & communication 31:15 Product-level metrics 36:55 Tip: Campaign manager diary 40:13 Do your weekly reports. If you like what you hear, please give The PPC Den a 5-star review and share with your friends! Resources & Links Where to find Elizabeth Greene Junglr Follow Mike’s memes on LinkedIn Binge our PPC Boosters Series Why Amazon’s Search Query Performance Dashboard is Awesome Book: Traction  Click-up Never miss the latest in Amazon PPC tips and best practices All our episodes and show notes Get a product tour of Ad Badger - Host and Executive Producer: Michael Erickson Facchin Guest Co-Host: Elizabeth Greene Senior Producer: Nancy Lili Gonzalez Video and Audio Editor: Pedro Moreno
42:50
July 01, 2022
10 Steps to Maximize Amazon FBA Inventory Limits
Disclaimer: Do not listen to this episode at double the speed or you will miss valuable acronyms, definitions, and equations. You’ve been warned! If you’re like the Ad Badger App client who recently requested a feature that stops bids when a product goes out of inventory, we have an alternative solution: don’t go out of stock in the first place. If this sounds easier said than done, it’s not; it’s just a matter of doing it. How?-- By listening to Blair Forrest of AMZ Prep’s 10 ways to be an inventory planning expert now. Boom. We’ll see you in The PPC Den! Highlights 0:00 Intro– Don’t go out of stock in the first place! 3:55 Drive more sales– PPC & external traffic 8:40 Create more frequent inbound shipments to Amazon 10:50 Use preferred carriers for faster transit times 16:18 Reduce excess inventory 18:40 Fix stranded inventory 20:52 Prioritize keeping popular products in stocks 24:40 Be aggressive when launching new products 27:52 Avoid long-term storage fees 29:51 Enable Amazon FBM for a percentage of the catalog 32:11 Close off inbound shipments pending for inbound performances 34:28 Outro – Main takeaways If you like what you hear, please give The PPC Den a 5-star review and share it with your friends! Resources & Links Where to find Blair Forrest, AMZ Prep Where to find the graphic Blair mentions (scroll down) How to Send Google Ads Traffic to Your Amazon Listing  How Do I Perfect My Amazon Inventory Management? Blair’s LinkedIn Steven Pope, My Amazon Guy Never miss the latest in Amazon PPC tips and best practices All our episodes and show notes Get a product tour of Ad Badger - Host and Executive Producer: Michael Erickson Facchin Guest Co-Host: Blair Forrest Senior Producer: Nancy Lili Gonzalez Video and Audio Editor: Pedro Moreno
38:48
June 24, 2022
How You Answer This Question Determines Your Amazon PPC Skill
In this episode, Michael helps you understand a type of analysis that you can prepare in just a few minutes that will help you understand the overall health of your Amazon Advertising account. Michael poses a question we often ask when interviewing campaign managers and then thoroughly provides the correct answer while offering steps for how to do this for yourself. We’ll see you in The PPC Den! Highlights 0:00 Ad Badger Now Hiring PPC Campaign Managers 1:07 The question to help optimize campaigns 1:48 The correct answer 3:09 How the answer helps your account 9:01 Aperol spritz time If you like what you hear, please give The PPC Den a 5-star review and share with your friends! Resources & Links NOW HIRING Amazon PPC Marketer 🦡 How to Optimize Hundreds of Auto Campaigns At Once (The Pivot Table) Using Spreadsheets to Optimize Your Amazon Auto Campaigns NOW HIRING Amazon PPC Marketer Should You Segment Your 4 Auto Targets in Amazon Ads? Top 6 Amazon PPC Hidden Ratios with Elizabeth Greene Never miss the latest in Amazon PPC tips and best practices All our episodes and show notes Get a product tour of Ad Badger - Host and Executive Producer: Michael Erickson Facchin Senior Producer: Nancy Lili Gonzalez Video and Audio Editor: Pedro Moreno
09:39
June 17, 2022
How to Send Google Ads Traffic to Your Amazon Listing (Classic)
Google Ads is the simplest and most impactful way to drive external traffic to Amazon. In this episode, we team up with Adam Heist to explore why to do it, how to do it, and when to do it. Adam shares first-hand experience with successfully driving external traffic. If you want to boost your ROI, this might be the simplest and most impactful way of doing so. Previous Google Ads experience is not required. We’ll see you in The Badger Den! Highlights 0:00 Classic episode disclaimer 0:41 Intro-- Utah living 2:41 Driving external traffic to Amazon listing 9:30 Nefarious tactics that contradicted long-lasting strategies 12:30 How to set up your first campaign on Google Ads 18:05 How else to incorporate Google Ads into the marketing mix 23:35 Direct URL in Google Ads? 26:00 What ranking and revenue components should be considered? 28:58 How to think about spend and revenue generated 31:50 Other benefits of external traffic, regardless of conversions 35:32 When to send traffic to your Amazon listing 36:07 Do the little things that 95% of sellers are too lazy to do. Please give The PPC Den a 5-star review and share with your friends if you like what you hear! Resources & Links Where to find Adam Heist Shoutout to Steven Pope Read the blog, How to Send Google Ads Traffic to Your Amazon Listing Amazon’s Brand Referral Bonus Adam's YouTube Video: Google Ads Tutorial for Amz Products [Step by Step] Full Tutorial for Amazon Sellers #GoogleAds  For larger Google Ads Managed Services projects, consider Ad Badger’s sister company, Search Scientists Never miss the latest in Amazon PPC tips and best practices All our episodes and show notes are available here Get the Ad Badger App here: https://www.adbadger.com/ The most powerful toolset to manage, automate, and monitor your Amazon campaigns around the clock. - Host and Executive Producer: Michael Erickson Facchin Guest Co-Host: Adam Heist Senior Producer: Nancy Lili Gonzalez Video and Audio Editor: Pedro Moreno
39:20
June 10, 2022
How Ad Badger Reduced ACOS From 45% to 35% in Two Weeks in May 2022
It’s one thing to tune into the podcast every week, and another to systematically apply all the tips we offer. This episode pieces together the steps while telling a true story by Ad Badger’s CEO, Michael Facchin, as he shares a recent coaching win from a client who reached his ACOS goals quickly. The steps are easy– review the fundamentals, optimize your bids, control your search terms, trim the fat, and optimize the product budget– but it’s all in the practice. We’ll see you in The PPC Den! Highlights 0:00 Storytime: Client wishes to reduce ACOS 1:45 How to Reduce ACOS - theory 2:52 How to Reduce ACOS - action steps 13:35 Conclusion: Success, happy ending 14:23 Story summary Please give The PPC Den a 5-star review and share with your friends if you like what you hear! Resources & Links Playlist of every video we’ve created about ACOS How Do I Improve Amazon Total ACOS Fast? Boost Organic Ranking Evolving Thoughts: Total ACOS for Amazon Advertising in 2022 Common Mistakes with Amazon Product Listings & How to Avoid Them How Keyword Dumping Ruins Your Amazon PPC Campaigns 6 Layers of Campaign Structure Complexity Classic Amazon PPC Strategy Advice: Campaign Naming Systems Why & How to Use New Bulk Sheet Features in Amazon Ads 3 Reasons You’re Stil Not Using Bulk Sheets & What to do About It How to Quickly Lower ACOS Using Bulk Operations Ad Badger’s Amazon PPC Coaching Program Bid Optimization Bullseye Webinar  Never miss the latest in Amazon PPC tips and best practices All our episodes and show notes Get a product tour of Ad Badger - Host and Executive Producer: Michael Erickson Facchin Senior Producer: Nancy Lili Gonzalez Video and Audio Editor: Pedro Moreno
15:08
June 03, 2022