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PPC Den: Amazon PPC Advertising Mastery

PPC Den: Amazon PPC Advertising Mastery

By The PPC Den
The world's first Amazon advertising podcast-- hosted by Ad Badger. Here we discuss the ins and outs of Amazon PPC, including tips and tricks to help optimize your ad campaigns. Whether you're a die-hard PPC fanatic or an Amazon seller looking for an edge, this is the podcast for you!
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[Badger Bite #14] Hiring PPC Marketer (September 2020)

PPC Den: Amazon PPC Advertising Mastery

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How Do I Perfect My Amazon Inventory Management?
If you’re listening to this, we bet you want operational excellence for your Amazon business, including cleaner systems to be a healthy, high-functioning operation. This week, Blair Forrest of AMZ Prep shares actionable strategies using Google sheets, all about FBA and FBM, healthy checks and balances, and advice to keep ads on, and touched on the excitement about NARF. Please consider this the beginner and foundational episode on inventory management, and stay tuned for a future collaboration where we get even more nitty-gritty. We’ll see you in The PPC Den! Highlights 0:00 Intro– PPC memes 1:09 Most crucial part of your business 3:44 Why is inventory fulfillment and management cool? 8:20 What does bad inventory management look like? 11:42 What does perfect inventory management look like? 14:54 How to thrive with inventory management 16:58 Checks and balances to use 27:57 What should you know about NARF? 35:34 Relationship with advertising and inventory 43:40 What’s coming soon Please give The PPC Den a 5-star review and share with your friends if you like what you hear! Resources & Links Where to find Michael’s PPC Memes Where to find Blair Forrest, AMZ Prep Using PPC To Prevent Stockouts on Amazon Best Practices for Selling on Amazon During Covid-19 Never miss the latest in Amazon PPC tips and best practices All our episodes and show notes Get a product tour of Ad Badger - Host and Executive Producer: Michael Erickson Facchin Guest Co-Host: Blair Forrest Senior Producer: Nancy Lili Gonzalez Video and Audio Editor: Pedro Moreno
47:40
May 13, 2022
How Do I Use Amazon Ad’s Console Export Feature?
Let’s say you log into Amazon and what you see is wildly different than last week; you have over 100 new campaigns. How do you determine where to focus your time to discover what changed and where? Insert the export button. This week, Ryan and Michael quickly overview a tip you can use quickly. The export button is a simple feature that can save you time at the campaign and keyword level and it can also help avoid duplication when creating new campaigns with variations. We’ll see you in The PPC Den! Highlights 0:00 Intro– stomach flu 1:43 The Export Button 4:26 Campaign change over time 11:40 Quick negative exact to avoid duplication 15:26 Recap & overview 17:20 Outro– allergies If you like what you hear, please give The PPC Den a 5-star review and share with your friends! Resources & Links Why and How to Use New Bulk Sheet Features in Amazon Ads 3 Reasons You’re Still Not Using Bulk Sheets And What to do About It How to Quickly Lower ACOS Using Bulk Operations The 6 Layers of Campaign Structure Complexity Never miss the latest in Amazon PPC tips and best practices All our episodes and show notes Get a product tour of Ad Badger - Host and Executive Producer: Michael Erickson Facchin Guest Co-Host: Ryan Hofacre Senior Producer: Nancy Lili Gonzalez Video and Audio Editor: Pedro Moreno
19:17
May 06, 2022
How Do I Get Started With Amazon DSP?
The Amazon DSP looks snazzy and appealing, and there’s a lot of content about it on the web. (We’ve created some of it too!) Most of the existing content on Amazon DSP fails to answer the basic FAQs, like what’s the point of it and how do you get it? It’s expensive, and is it worth it? Joe Shelerud from Ad Advance joins Michael to answer these questions and more. We’ll see you in The PPC Den! Highlights 0:00 Intro– Highway fun fact 2:20 Experience with Amazon DSP 5:30 How to get access to DSP 9:17 Money hurdles with DSP 11:00 Other ways to get to DSP 14:44 How freelancers get started with DSP 20:45 When to consider and why to use DSP 26:22 Key difference between Sponsored Display and DSP 30:00 Who is DSP right for? 35:10 Best first campaigns to launch on DSP 38:38 Miscellaneous things to keep in mind 40:19 Outro– Running in the snow Please give The PPC Den a 5-star review and share with your friends if you like what you hear! Resources & Links Where to find Joe Shelerud, Ad Advance An Introduction to Targeting Options on the Amazon DSP Into the Great Unkown: Amazon DSP with Kiri Masters Never miss the latest in Amazon PPC tips and best practices All our episodes and show notes Get a product tour of Ad Badger - Host and Executive Producer: Michael Erickson Facchin Guest Co-Host: Joe Shelerud Senior Producer: Nancy Lili Gonzalez Video and Audio Editor: Pedro Moreno
42:02
April 29, 2022
Why Amazon’s Search Query Performance Dashboard is Awesome
There is a new report in Amazon’s Brand Analytics that tells you what your top 1000 most important search queries are and ranks them. It’s the first time we have first-party conversion data per query, and we are very excited about it! This is episode is meaty, chunky, and informative, so you might need to pause and re-listen a few different times to absorb it all. We’ll see you in The PPC Den! Highlights 0:00 Intro– SQPD 2:32 Where to find Search Query Performance Dashboard 3:22 What is a Search Query? 7:24 Time-frames within Search Query Performance Dashboard 10:16 Why this report is amazing 14:14 How Amazon defines rank & Search Query Volume 21:30 How Amazon defines impressions in Search Query Dashboard 26:15 How Amazon defines clicks in Search Query Dashboard 31:03 About Cart Adds in Search Query Dashboard 32:30 Search Funnel for Purchases in Search Query Dashboard 34:55 Rapid fire insights 47:20 Actionable steps Please give The PPC Den a 5-star review and share with your friends if you like what you hear! Resources & Links Where to find Elizabeth Greene, Junglr How to Forecast Your Amazon PPC Approach Never miss the latest in Amazon PPC tips and best practices All our episodes and show notes Get a product tour of Ad Badger - Host and Executive Producer: Michael Erickson Facchin Guest Co-Host: Elizabeth Greene Senior Producer: Nancy Lili Gonzalez Video and Audio Editor: Pedro Moreno
52:02
April 22, 2022
Common Mistakes With Amazon Product Listings and How to Avoid Them
Emma Shermer Tamir of Marketing by Emma joins Michael this week to offer a concise strategy for writing Amazon product listings that real humans can read and understand so you can appeal to customers and not just bots. Amazon’s primary focus is the customer’s experience, so it should be yours too. This episode is for you if you want to know what a clear listing really looks like! We’ll see you in The PPC Den! Highlights 0:00 Intro - Badger claws out! 1:17 Working on Amazon Ads while traveling 3:23 Recent book recommendations 6:50 How Amazon Ads has changed over the years 13:33 How product page optimization evolved 17:11 How to coach clients to pay attention to product listings 21:19 Define & identify “keyword stuffing” 25:28 How to clean up keyword stuffing 32:30 How to organize product listing for clarity 35:37 How to know if a listing is clear 41:45 Future mini-series coming?! Please give The PPC Den a 5-star review and share it with your friends if you like what you hear! Resources & Links Marketing by Emma Thinking in Bets – Annie Duke (book) The Choice - Edith Eger (book) How Keyword Dumping Ruins Your PPC Campaigns Hemingway app The 3 Questions Your Amazon Product Listing Should Answer Amazon CTR 101: Improve Your Amazon Click-Through-Rate Never miss the latest in Amazon PPC tips and best practices All our episodes and show notes Get a product tour of Ad Badger - Host and Executive Producer: Michael Erickson Facchin Guest Co-Host: Emma Shermer Tamir Senior Producer: Nancy Lili Gonzalez Video and Audio Editor: Pedro Moreno
44:46
April 15, 2022
Which Non-PPC Skills Make You Better at PPC?
Did you know that certain life skills translate directly into PPC gains? In this unique episode of The PPC Den, Noemi Bolojan of Wizards of Ecom joins Michael to talk about… well, life. They talk about their interests and passions that have nothing to do with PPC yet directly impact their PPC skills and performance. If you’re wondering what strengths you bring to the table and what sets you apart from other PPC-ers, may this episode be a jumping-off point for greater reflection and analysis. We’ll see you in The PPC Den! Highlights 0:00 Intro– Music by Noemi 02:35 Noemi’s agency, ScaleWave 5:39 How running & scheduling impact PPC 12:00 How communication skills impact PPC skills 15:57 Learning as a strength skill impacts PPC 18:20 Organization skills for PPC 19:30 Risk management skills for PPC 25:17 Evaluation & presentation skills for PPC 28:30 Relationship skills impact PPC 29:42 Music love impacts PPC 34:35 Systems instead of goals for PPC 35:50 Outro– Where to find Noemi Please give The PPC Den a 5-star review and share with your friends if you like what you hear! Resources & Links Wizards of Ecom Podcast Where to find Noemi, ScaleWave.io Why Community Matters with Noemi Bolojan Fooled by Randomness (book) Never miss the latest in Amazon PPC tips and best practices: https://www.adbadger.com/newsletter/ All our episodes and show notes: https://www.adbadger.com/podcast Get a product tour of Ad Badger: https://www.adbadger.com/product-tour/ - Host and Executive Producer: Michael Erickson Facchin Guest Co-Host: Noemi Bolojan Senior Producer: Nancy Lili Gonzalez Video and Audio Editor: Pedro Moreno
39:15
April 08, 2022
New Keyword Research Approach: Gain New Clients for Amazon PPC
There’s an opportunity to find new customers with new longtail keywords, and to do so you’ll need to know how to conduct the research, perform search term graduation, and also how to test for keyword density. This week, David Khoshpasand from Tinuiti joins Michael to share how he thinks about budgeting and ACOS when it comes to thinking of phrase-match as a research tool. We’ll see you in The PPC Den! Highlights 0:00 Intro– Fresh requests 1:30 David’s Amazon Advertising background 4:21 Use phrase match as a research tool 9:39 Keyword density tool 13:29 How to verify which terms work well 17:13 Conversations about phrase match performance 19:26 All about Share of Voice 25:40 How to test keyword research yourself 29:14 Tips for excelling as Amazon PPC manager 33:26 “Blue Ocean Strategy” 35:30 Outro– business mindset Please give The PPC Den a 5-star review and share with your friends if you like what you hear! Resources & Links Where to find David Khoshpasand: Tinuiti How do you use Amazon’s new budget tab and report? Long Tail Search Terms: Amazon PPC Silent Killer Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant Never miss the latest in Amazon PPC tips and best practices All our episodes and show notes Get a product tour of Ad Badger - Host and Executive Producer: Michael Erickson Facchin Guest Co-Host: David Khoshpasand Senior Producer: Nancy Lili Gonzalez Video and Audio Editor: Pedro Moreno
38:17
April 01, 2022
Why and How to Use New Bulk Sheet Features in Amazon Ads
Amazon recently improved the features and capabilities of bulksheets, or bulk files, and we won’t lie: it’s great. If you enjoy listening to podcasts about spreadsheets, you’ll love hearing Michael and Brent Zahradnik, of AMZ Pathfinder, dissect what makes this update hum, including its new columns, new metrics, new renaming capabilities, and more. We’ll see you in The PPC Den! Highlights 0:00 Intro– Paris mornings 3:20 Big principles about bulk files 09:24 What are the updates with bulk files? 14:03 New to bulk files metrics 17:30 Best upgrade to bulk files: renaming abilities 19:26 Bulk file format upgrade 20:15 New sponsored display columns 22:38 Neater error solutions 24:14 Action steps for bulk files 25:50 Final thoughts: Bulk files 2.0 Please give The PPC Den a 5-star review and share with your friends if you like what you hear! Resources & Links Where to find Brent, AMZ Pathfinder Should You Use Amazon Ad’s New Budget Rules? 3 Reasons You’re Still Not Using Bulk Sheets and What to do About It [2021] How to Quickly Lower ACOS Using Bulk Operations [2020] An Introduction to Bulk File Operations [2019] Campaign Naming Systems How Should You Name Your Amazon PPC Campaigns? Learn more about bulk files from Amazon  Never miss the latest in Amazon PPC tips and best practices All our episodes and show notes Get a product tour of Ad Badger - Host and Executive Producer: Michael Erickson Facchin Guest Co-Host: Brent Zahradnik Senior Producer: Nancy Lili Gonzalez Video and Audio Editor: Pedro Moreno
28:08
March 25, 2022
Evolving Thoughts: Total ACOS for Amazon Advertising in 2022
Since Michael and Destaney Wishon from BetterAMS last shared their thoughts on Total ACOS, like organic presence and terms of service changing ranking strategy, things have changed. We have new systems like now, like weekly Total ACOS per product. If you’re looking to edit your reporting system, gain a new understanding of how to explain TACOS to clients, or wonder what to do about your high TACOS, this is the episode for you. We’ll see you in The PPC Den! Highlights 0:00 Intro– Rethinking Total ACOS 3:55 What has evolved with Total ACOS reporting? 6:06 What reporting systems do you use with clients? 8:01 What’s the biggest problem for someone who has high TACOS? 13:29 Great PPC masks problems with organic 21:30 Remember: imperfect data because of sponsored brands 25:45 How does the cost of acquisition relate to TACOS? 28:15 Extra thoughts on communicating PPC vs organic to clients Please give The PPC Den a 5-star review and share it with your friends if you like what you hear! Resources & Links BetterAMS How to Optimize for Total ACOS Goals in Amazon Advertising How do I Improve Amazon Total ACOS Fast? Boost Organic Ranking Never miss the latest in Amazon PPC tips and best practices All our episodes and show notes Get a product tour of Ad Badger - Host and Executive Producer: Michael Erickson Facchin Guest Co-Host: Destaney Wishon Senior Producer: Nancy Lili Gonzalez Video and Audio Editor: Pedro Moreno Graphic Designer: Emma Walker
34:09
March 18, 2022
How Do I Increase My Amazon Market Share?
Are you growing, or is the market growing? Mike Frekey of Perch joins Michael this week to share an intermediate to an advanced lesson on determining your Amazon market share, including the level of redirection this provides and what to do with the data you find, which might mean aggressively taking out your competition. We’ll see you in The PPC Den! Highlights 0:00 Intro– 6 years of Amazon Ads 4:20 Experience shaped by agency vs aggregator? 7:00 Harambe interlude 8:20 What you’re missing if not considering market share/ direction 15:17 How do you measure market direction? 18:35 How to use Product Opportunity Explorer? 22:28 How do we think about market share? 25:15 How do we measure market share? 32:09 Value to expect from market share analysis 35:11 Outro– Tom Brady will come back! If you like what you hear, please give The PPC Den a 5-star review and share with your friends! Resources & Links Perch HQ Prosper Show How to Forecast Your Amazon PPC Approach Brand Metrics: How Do You Make the Most of It on Amazon Advertising Never miss the latest in Amazon PPC tips and best practices All our episodes and show notes Get a product tour of Ad Badger - Host and Executive Producer: Michael Erickson Facchin Guest Co-Host: Michael Frekey Senior Producer: Nancy Lili Gonzalez Video and Audio Editor: Pedro Moreno Graphic Designer: Emma Walker
37:01
March 11, 2022
How do I Improve Amazon Total ACOS Fast? Boost Organic Ranking
Ad Badger’s very own Ryan Hofacre joins Michael this week to identify why Total ACOS is both a PPC metric and an organic metric. Understanding this distinction– that it isn’t one or the other– leads to developing better Amazon Advertising processes and systems. Learn how to change your thinking, approach, and strategy to improve your TACOS fast. We’ll see you in The PPC Den! Highlights 3:58 Is Total ACOS a PPC metric, organic metric, or both? 8:20 What is Total ACOS? 13:44 What do you do when you realize TACOS isn’t only PPC? 15:50 What factors influence TACOS that we should track? 20:00 How often do you check your TACOS? 25:01 How to track TACOS the best you can at the product level 29:40 How to tell an Amazon owner TACOS needs organic help 32: 34 Rapid-fire quick tips to improve TACOS 36:03 How the Ad Badger App helps your Total ACOS If you like what you hear, please give The PPC Den a 5-star review and share it with your friends! Resources & Links LinkedIn post: Most realistic, fastest way to improve Total ACOS All About ACOS for Amazon playlist How to Optimize for Total ACOS Goals in Amazon Advertising Never miss the latest in Amazon PPC tips and best practices All our episodes and show notes Get a product tour of Ad Badger - Host and Executive Producer: Michael Erickson Facchin Guest Co-Host: Ryan Hofacre Senior Producer: Nancy Lili Gonzalez Video and Audio Editor: Pedro Moreno Graphic Designer: Emma Walker
40:58
March 04, 2022
Seller Stories: Growing 10 Brands at Once and Managing by KPI’s
Adam Lind, Brand Manager at Overdrive Brands, joined Michael to share how he manages 10-brands with efficiency. We know some Amazon sellers struggle managing just one brand, and we hope Adam’s process, including team building and weekly data analysis systems, will help listeners create their own operational cues. We’ll see you in The PPC Den! Highlights 0:00 Intro 1:18 What does a Brand Manager do each day? 4:12 How do you build an Amazon marketing team? 8:25 How do you find the right Amazon partner? 10:30 How do you go high-level and micro-level as a brand manager? 13:02 What does the Overdrive Brands dashboard look like? 19:15 Weekly Amazon Agency communication process 23:52 Overview: Be transparent Please give The PPC Den a 5-star review and share with your friend if you like what you hear! Resources & Links Where to find Adam Lind Overdrive Brands Who to Hire for Your Amazon Growth Team Amazon PPC Practitioners Series Never miss the latest in Amazon PPC tips and best practices All our episodes and show notes Get a product tour of Ad Badger - Host and Executive Producer: Michael Erickson Facchin Guest Co-Host: Adam Lind Senior Producer: Nancy Lili Gonzalez Video and Audio Editor: Pedro Moreno Graphic Designer: Emma Walker
27:18
February 25, 2022
Ad Badger’s Amazon SEO Guide Part 0: Master Keyword List
It’s easy to get overwhelmed with Amazon keywords, especially with all of the tools available on the market. Steven Pope joined Michael to share a comprehensive view on how to build a Master Keyword list of the terms that are most impactful for YOU. Ad Badger is thrilled to offer actionable shortcuts in your SEO understanding in this special prequel edition of our now five-part SEO Mini-Series. We’ll see you in The PPC Den! Highlights 0:00 Intro– How to get hype 3:25 Amp Amazon SEO efforts in tandem with Amazon PPC 4:11 If PPC & SEO were animals, what would they be? 5:47 SEO phase 1-3 Re-cap 8:13 SEO Phase 0: What is an MKL? 14:29 How to grow sales on Amazon 16:50 How this relates to overall indexation 21:56 Additional actionable MKL tips 26:20 What columns to watch in ranking 28:02 Top two shortcuts: Text & Heavy PPC 30:06 Next Steven Pope & Michael episode will be… 33:44 Get on base. Please give The PPC Den a 5-star review and share with your friends if you like what you hear! Resources & Links My Amazon Guy Steven Pope’s LinkedIn Book: Breathe Book: Traction SEO Mini-Series Playlist Ad Badger’s Amazon SEO Guide Part 1: Getting Started Ad Badger’s Amazon SEO Guide Part 2: The Midgame Ad Badger’s Amazon SEO Guide Part 3: Into the Strike Zone Ad Badger’s Amazon SEO Guide Part 4: Combining PPC and SEO Who to Hire for Your Amazon Growth Team Maximizing Your Search Term Use with Amazon SEO The Importance of Indexation for Amazon PPC How to do Keyword Research for Amazon PPC Never miss the latest in Amazon PPC tips and best practices All our episodes and show notes Get a product tour of Ad Badger Host and Executive Producer: Michael Erickson Facchin Guest Co-Host: Steven Pope Senior Producer: Nancy Lili Gonzalez Video and Audio Editor: Pedro Moreno Graphic Designer: Emma Walker
35:33
February 18, 2022
Maximizing Your Search Term Use on Amazon Advertising
Odds are that if you’re using an SEO tool, you’re missing out on your search term field. The classic advice is to use only 250 characters, but the reality is something else. You could be missing out on 5-10 extra key phrases. Step up your SEO game the way you’ve stepped your PPC game by following this episode’s advice. We’ll see you in The PPC Den! Highlights 0:00 Intro– Is SEO acai berry juice or a Mountain Dew? 2:27 Storytime: “Your SEO is wrong!” 8:15 What’s a character? What’s a byte in an Amazon search term? 12:11 What’s “SEO juice?” More indexed keywords? 16:52 SEO tip: Go manually fill up your search term report. 18:20 Consider your search term field 20:36 Why don’t people value iterative SEO work? 27:18 Outro: A micro-scale SEO series coming soon? Please give The PPC Den a 5-star review and share with your friends if you like what you hear! Resources & Links My Amazon Guy Steven Pope’s LinkedIn Ad Badger’s Amazon SEO Mini-Series Every SEO Tool is Wrong Using Search Terms Effectively  Ad Badger & ZonGuru: Boost Your SEO With High Value Keywords Another Moneyball & Amazon PPC episode: 3 Filters to Use Weekly Never miss the latest in Amazon PPC tips and best practices All our episodes and show notes Get a product tour of Ad Badger - Host and Executive Producer: Michael Erickson Facchin Guest Co-Host: Steven Pope Senior Producer: Nancy Lili Gonzalez Video and Audio Editor: Pedro Moreno Graphic Designer: Emma Walker
30:44
February 11, 2022
How to Forecast Your Amazon PPC Approach
Knowing how to estimate how much you’ll spend on Amazon advertising before you launch a campaign is useful when you’re on a strict budget and when you’re strategizing how to hit certain revenue goals. Elizabeth Greene from Junglr joins Michael to share the necessary steps when planning how to get an approximation as well as where to get numbers for search volume, CPC, and CVR. See the Google Sheet below to understand how they came up with these numbers and scenarios, and create your own forecast accordingly! We’ll see you in The PPC Den! Highlights 0:00 Intro– Get out your crystal balls! 4:43 When is forecasting necessary in Amazon PPC? 9:27 First step when planning an approximation 10:57 Where to get approximate search volume 15:50 Where to get approximations for average CPC 20:05 How to build a mid-case or worst-case scenario 28:35 When does Elizabeth use approximations 30:40 Why approximations are useful Please give The PPC Den a 5-star review and share it with your friends if you like what you hear! Resources & Links Search & Orders Approximation 3000 Google Sheet Where to find Elizabeth Greene Junglr Here’s another episode featuring Elizabeth, What To Do About Low Click - Low Sale Keywords How to do Keyword Research for Amazon PPC: Back to Basics All About ACOS YouTube playlist ACOS for Amazon: What is ACOS and How to Calculate for Amazon PPC? (Long read)  Never miss the latest in Amazon PPC tips and best practices All our episodes and show notes Get a product tour of Ad Badger - Host and Executive Producer: Michael Erickson Facchin Guest Co-Host: Elizabeth Greene Senior Producer: Nancy Lili Gonzalez Video and Audio Editor: Pedro Moreno Graphic Designer: Emma Walker
33:56
February 04, 2022
Brand Metrics: How Do You Make the Most of It on Amazon Advertising
Amazon’s new-to-brand metrics determine whether an ad-attributed sale was made by an existing customer or a new one, and knowing how to navigate this will make a difference in how you optimize your PPC plan to either reach new customers or build greater loyalty with existing clients. This week, Daniel Tejada of Straight Up Growth, joins Michael to tease out everything within Brand Metrics as well as actionable steps for what to do within each section. Some of the sections are straightforward, but some are more unique. You’ll want to optimize accordingly. See what we mean in The PPC Den! Highlights 0:00 Intro– Get to know Daniel Tejada 05:14 Looking at Brand Metrics 08:17 What problems does Brand Metrics solve? 11:14 What you’ll see within Brand Metrics Overview 15:00 About Total Brand Shoppers 16: 12 About Engaged Shopper Rate 17:42 Customer Conversion Rate 18:47 % Sales New-to-Brand 19:00 Click into a category 20:30 Walkthrough of Key Metrics 22:40 Walkthrough of Awareness & how to boost it 30:05 Walkthrough of Consideration 33:56 Walkthrough of Purchased – BOFU metrics 38:25 What to do first in Brand Metrics 45:25 Chatting Amazon PPC is fun If you like what you hear, please give The PPC Den a 5-star review and share with your friends! Resources & Links Where to find Daniel Tejada Where to find Brand Metrics on Amazon May 2019’s Episode on Making Sense of New-to-Brand Metrics An Introduction to Targeting Options on the Amazon DSP Never miss the latest in Amazon PPC tips and best practices All our episodes and show notes Get a product tour of Ad Badger - Host and Executive Producer: Michael Erickson Facchin Guest Co-Host: Daniel Tejada Senior Producer: Nancy Lili Gonzalez Video and Audio Editor: Pedro Moreno Graphic Designer: Emma Walker
46:54
January 28, 2022
How to do Keyword Research for Amazon PPC: Back to Basics
Everyone wants to talk about keywords because keywords are hot fire flames in the PPC world. This week, Brent Zahradnik of AMZ Pathfinder joins Michael to talk about the foundations of keyword research for Amazon PPC in 2022 including strategic thinking and techniques. This episode is great for both beginners and more advanced PPC-ers who are looking to rearchitect their approach in 2022. We’ll see you in The PPC Den! Highlights 0:00 Intro– Why foundations are important 04:52  Back to basics on Keyword Research 05:50 What is a keyword? 08:59 What is a target? 10:00 What is a search term? 12:15 Keyword Research goals 19:30 Does keyword research ever end? 24:22 Is it possible to test keyword research too fast? 28:16 Percentage of budget for keyword research? 31:33 Keyword Research tools on Amazon 38:11 Third party Keyword Research tools 45:40 Creating Keyword Research Pros If you like what you hear, please give The PPC Den a 5-star review and share with your friends! Resources & Links Where to find Brent RPSB: Still the Best Keyword Research Strategy? How to Use Reverse ASIN Lookups for New Amazon Keywords How Keyword Dumping Ruins Your PPC Campaigns Never miss the latest in Amazon PPC tips and best practices All our episodes and show notes Get a product tour of Ad Badger - Host and Executive Producer: Michael Erickson Facchin Guest Co-Host: Brent Zahradnik Senior Producer: Nancy Lili Gonzalez Video and Audio Editor: Pedro Moreno Graphic Designer: Emma Walker
48:51
January 21, 2022
How to Be Good at PPC: 3 Questions
To get good at Amazon PPC, it’s important to consider these three things. 1, do you have a full funnel understanding? 2, What are the economics at play? 3, is your targeting tight or loose? Listen to Mike explain why these three questions are the framework for getting good at PPC on Amazon or any other platform. We’ll see you in The PPC Den! Highlights 0:00 Intro – Guitar analogy 02:22 3 things to know to get good at PPC Resources & Links Never miss the latest in Amazon PPC tips and best practices All our episodes and show notes Get a product tour of Ad Badger - Host and Executive Producer: Michael Erickson Facchin Senior Producer: Nancy Lili Gonzalez Video and Audio Editor: Pedro Moreno Graphic Designer: Emma Walker
11:21
January 14, 2022
The PPC Den’s Podcast Goals for 2022 & Happy New Year!
Just a quick Badger Bite to overview our goals for The PPC Den Podcast and a quick surprise and gift for your ears straight from Michael. Thank you for joining us in 2021, and we’ll see you in The Badger Den next year! If you like what you hear, please give The PPC Den a 5-star review and share with your friends! Resources & Links Never miss the latest in Amazon PPC tips and best practices All our episodes and show notes Get the Ad Badger App. It's the most powerful toolset to manage, automate, and monitor your Amazon campaigns around the clock. - Host and Executive Producer: Michael Erickson Facchin Senior Producer: Nancy Lili Gonzalez Video and Audio Editor: Pedro Moreno Graphic Designer: Emma Walker
02:27
December 31, 2021
Our 2022 Amazon PPC Wishlist: 22 Tools and Features [AMZ PPC # 154]
Brent Zahradnik from AMZ Pathfinder joins Michael this week to create our annual end-of-year Amazon PPC wishlist. We hope you’ll gain a deeper understanding of the tools Amazon Advertising currently offers while we explain some of the tools and features we wish Amazon will offer in the year to come. This is a time of hope because new things will definitely come in 2022. Like we always say, Amazon PPC is ever-evolving, just like Pokemon. Happy New Year, and we’ll see you in The PPC Den! Highlights 0:00 Intro– 2022 Amazon PPC Wishlist 2:34 Optimization Tools 11:00 Reporting Tools 26:57 Budget and Money 31:15 Quality of Life 40:27 Amazon future predicting! 43:30 Outro - Personal resolution If you like what you hear, please give The PPC Den a 5-star review and share with your friends! Resources & Links Where to find Brent See the full list of each 22 items here Our 2021 Amazon PPC Wishlist Our 2020 Amazon PPC Predictions Our 2019 Amazon PPC Predictions Never miss the latest in Amazon PPC tips and best practices. All our episodes and show notes are available here Get the Ad Badger App here: https://www.adbadger.com/ The most powerful toolset to manage, automate, and monitor your Amazon campaigns around the clock. - Host and Executive Producer: Michael Erickson Facchin Guest Co-Host: Brent Zahradnik Senior Producer: Nancy Lili Gonzalez Video and Audio Editor: Pedro Moreno Graphic Designer: Emma Walker
45:03
December 30, 2021
3 Filters to Use Weekly in Your Search Term Report on Amazon [AMZ PPC 153]
Maximizing your work week is how you maximize gains. This week, Michael and Ryan share three filters to use every week in your search time report on Amazon to ensure you’re paying the right price, using the best campaign structure, and optimizing bid strategy depending on the data. Get an edge on the competition by doing this weekly! We’ll see you in The Badger Den! Highlights 0:00 Intro-- Christmas trees and Moneyball 2:32 Moneyball summary 5:35 Explaining the Moneyball analogy 8:00 Defining qualitative metrics of this episode 12:20 3 Weekly Filters: Revenue generators 20:06 Weekly Filters: High click, no orders 23:58 Weekly Filters: Low click 33:34 Outro -- Summary and homework If you like what you hear, please give The PPC Den a 5-star review and share with your friends! Resources & Links Search Scientists Wordstream How do I Fix Low-Click, Low-Sale Keywords? How to Optimize Hundreds of Auto Campaigns at Once Long Tail Search Terms: Amazon PPC Silent Killer About Amazon’s New Opportunity Tab Never miss the latest in Amazon PPC tips and best practices All our episodes and show notes are available here Get the Ad Badger App here: https://www.adbadger.com/ The most powerful toolset to manage, automate, and monitor your Amazon campaigns around the clock. - Host and Executive Producer: Michael Erickson Facchin Guest Co-Host: Ryan Hofacre Senior Producer: Nancy Lili Gonzalez Video and Audio Editor: Pedro Moreno Graphic Designer: Emma Walker
36:01
December 22, 2021
How Should Amazon Professionals Optimize Tax Planning? [AMZ PPC 152]
If getting nerdy over Amazon Advertising niche rules and features is The PPC Den’s meat and potatoes, then we’re having a healthy and overdue dose of broccoli this week! Christian Rivera, The E-Commerce Accountant, joins Michael Erickson Facchin to identify the most common mistakes e-entrepreneurs make and offer simple advice for beginners and advanced Amazon professionals to keep solid books and structure their businesses to be more tax-friendly. We’ll see you in The Badger Den! Highlights 0:00 Intro-- Eat your metaphorical vegetables! 1:35 Why to know your tax-stuffs 2:32 Christian Rivera’s professional journey 4:00 Most common tax planning mistakes 5:30 What should e-commerce entrepreneurs do in Q4? 6:56 How many e-commerce entrepreneurs have perfect books? 9:47 How can international entrepreneurs apply these tips? 14:40 Activities to do in Q4 to prep for tax season 18:25 More advanced tax prep activities 21:05 Where to find Christian If you like what you hear, please give The PPC Den a 5-star review and share with your friends! Resources & Links Where to find Christian E-Com Accountants Instagram Christian, the E-Com Accountant, Instagram Christian’s professional accomplishments Never miss the latest in Amazon PPC tips and best practices All our episodes and show notes are available here Get the Ad Badger App here. The most powerful toolset to manage, automate, and monitor your Amazon campaigns around the clock. - Host and Executive Producer: Michael Erickson Facchin Guest Co-Host: Christian Rivera Senior Producer: Nancy Lili Gonzalez Video and Audio Editor: Pedro Moreno Graphic Designer: Emma Walker
23:19
December 17, 2021
What are The Biggest Trends in Amazon PPC Q4 of 2021? [AMZ PPC 151]
Michael Tejeda and Michael Facchin reflect on the biggest trends the Ad Badger App reported for Amazon’s Q4 over Black Friday, Cyber Monday, and the Turkey Five. The simple takeaway is that what used to work no longer works in Amazon PPC. How should you prepare for the rest of Q4 or for future seasonality shifts? Find out in The Badger Den! Highlights 0:00 Intro-- Limoncello 2:00 Ad Badger Software Data from Black Friday - Cyber Monday 4:00 Differences with Amazon Advertising in 2021 than years prior 5:10 What’s up with CPC Management in Q4? 11:04 A poor tactic for bid optimization 12:25 What’s the best responsiveness loop strategy for budget management? 15:20 Sponsored display retargeting gripes 19:43 Be responsive. 21:57 RPSB: the best tactic 23:22 What factors to consider with budget management? 27:13 Put your best foot forward. If you like what you hear, please give The PPC Den a 5-star review and share with your friends! Resources & Links Q4 Strategy for Amazon Advertising in 2021: How Do You Prepare?  Amazon Advertising Stats Amazon Campaign Types Reference Guide Take Our Bulk Files Course here: Amazon PPC Keyword Research: RPSB A Case for Segmenting Branded Keywords Never miss the latest in Amazon PPC tips and best practices All our episodes and show notes are available at https://www.adbadger.com/podcast​​​​​ Get the Ad Badger App here: https://www.adbadger.com/ The most powerful toolset to manage, automate, and monitor your Amazon campaigns around the clock. - Host and Executive Producer: Michael Erickson Facchin Guest Co-Host: Michael Tejeda Senior Producer: Nancy Lili Gonzalez Video and Audio Editor: Pedro Moreno Graphic Designer: Emma Walker
30:01
December 10, 2021
The Complete Amazon Campaign Types Reference Guide [AMZ PPC 150]
It’s easy to get confused in Amazon Advertising and to forget what’s available where. You need strategic focus. When you’re building campaigns, it’s important to know you’re covering all your bases for maximum visibility. That’s why we created this Amazon Campaign Types Mega Mind Map just for you: https://adbadger.com/get-amazon-campaign-types We’ll see you in The Badger Den! Highlights 0:00 Intro-- Gobble ‘til you wobble 2:05 A gift for your gripes: Mind Map for 4:33 Why this reference document will help 8:55 How to use this Mind Map 9:40 Slack pro-tip 15:05 Outro! If you like what you hear, please give The PPC Den a 5-star review and share with your friends! Resources & Links Amazon Campaign Types Reference Guide Amazon Power Ratio Never miss the latest in Amazon PPC tips and best practices All our episodes and show notes are available at https://www.adbadger.com/podcast Get the Ad Badger App here: https://www.adbadger.com/ The most powerful toolset to manage, automate, and monitor your Amazon campaigns around the clock. - Host and Executive Producer: Michael Erickson Facchin Guest Co-Host: Ryan Hofacre Senior Producer: Nancy Lili Gonzalez Video and Audio Editor: Pedro Moreno Graphic Designer: Emma Walker
16:33
December 03, 2021
Thank You for an Incredible Year! [AMZ PPC 149]
It’s gratitude week, and we wanted to take a moment to thank everyone who’s helped us be the longest-running Amazon Advertising podcast in the universe! In this episode, Michael and Nancy, Ad Badger’s Chief Joy Officer, thank every guest host of the last year as well as some of YOU! This episode inadvertently became like a greatest hits episode of the last year too, so be sure to check out some of the gold that we appreciate most. We’ll see you in The Badger Den! Highlights 0:00 Intro-- The longest running Amazon Advertising podcast in the universe! 2:50 Thank you, Brent Zahradnik!  3:27 Thank you, Noemi Bolojan!  3:50 Thank you, Adam Heist!  4:27 Thank you, Steven Pope!  5:12 Thank you, Destaney Wishon!  5:42 Thank you, Clifford Donovan!  6:01 Thank you, Elizabeth Greene!  6:30 Thank you, Stephen Noch!  7:09 Thank you, Michael Tejeda!  8:15 Thank you, Ryan Hofacre! 8:42 Thank you, Bobby Pulte! 9:25 Thank you, Michael Erickson Facchin!  10:40 Thank you, listeners! 11:20 Thank you, Ad Badger team! 11:50 Thank you for the kind reviews! 12:20 Thank you!! Resources & Links The Dreaded Amazon Data Reporting Delay Thanks for the office, Ryan Moran! How to Use Amazon’s New Budget Tab and Report Why Community Matters for Amazon Advertising How to Send Google Ads Traffic to Your Amazon Who to Hire for Your Amazon Growth Team Mini Amazon SEO Series How to Optimize for Total ACOS Goals A Case for Segmenting Branded Keywords Balancing Amazon PPC Optimization and Expansion Getting the Most Out of Amazon PPC Management 10 Tips to Become a Great Amazon PPC Manager 5 Important Factors that Influence Amazon Ranking A Look at Amazon’s New Sponsored Display Reports How do I Fix my Decreasing CVR on Amazon? Get the Ad Badger App: https://www.adbadger.com/
14:09
November 24, 2021
Should You Use Amazon Ad's New Budget Rules? [AMZ PPC 148]
Amazon Advertising released a new feature a couple months ago, but it was nonsensical. They recently edited its presentation to make it make sense, so now we’re ready to share our favorite type of PPC Den Podcast episode: a deep dive into a niche new feature, New Budget Rules. Brent Zahradnik of AMZ Pathfinder and Michael share gripes and strategies for leveraging Schedule-Based and Performance Based budget rules that are specific to auto and manual Sponsored Product campaigns. Learn everything there is to know about the New Budget Rules this week in The Badger Den! Highlights 0:00 Intro-- Brent’s Steve Jobs impersonation 1:50  The New Budget Rules in Amazon Advertising 3:50 First principles thinking on Budget Rules 5:45 Where do these Budget Rules apply? 9:20 What’s in Budget Rules? 17:40 How often will you apply Budget Rules? 24:47 Strategic Implementation of New Budget Rules 35:33 Outro-- Wintry beverages If you like what you hear, please give The PPC Den a 5-star review and share with your friends! Resources & Links Amazon’s take on Dynamic Budget Rules Hidden Amazon PPC Metrics with Elizabeth Greene How to Prepare for Black Friday- Cyber Monday in 2021 Where to find Brent, AMZ Pathfinder Never miss the latest in Amazon PPC tips and best practices All our episodes and show notes are available at https://www.adbadger.com/podcast​​​​​ Get the Ad Badger App here: https://www.adbadger.com/ The most powerful toolset to manage, automate, and monitor your Amazon campaigns around the clock. - Host and Executive Producer: Michael Erickson Facchin Guest Co-Host: Brent Zahradnik Senior Producer: Nancy Lili Gonzalez Video and Audio Editor: Pedro Moreno Graphic Designer: Emma Walker
38:16
November 19, 2021
Q4 Strategy for Amazon Advertising in 2021: How Do You Prepare? [AMZ PPC 147]
Three different badgers grace us this week to offer 3 areas to edit your existing Amazon Advertising strategy to increase growth for Q4 in 2021. Things are very different with Amazon PPC this year-- inventory issues a-plenty and rising CPCs, to name a couple-- but we believe you’ll want to edit your budgets, bids, and marketing approach this holiday season. We’ll see you in The Badger Den! Highlights 0:00 Intro -- The more, the merrier 2:30 What’s different about Amazon PPC in Q4 2021? 9:25 Budgets and Bids 16:20 Remarketing 23:00 What to consider for your unique strategy/ approach 24:44 Outro - Our holiday wishlist If you like what you hear, please give The PPC Den a 5-star review and share with your friends! Resources & Links Ramping Up for Cyber Monday & Black Friday with Data Driven PPC Strategies  Lower Rising CPC on Amazon Playlist  Never miss the latest in Amazon PPC tips and best practices All our episodes and show notes are available at https://www.adbadger.com/podcast​​​​​ Get the Ad Badger App here: https://www.adbadger.com/ The most powerful toolset to manage, automate, and monitor your Amazon campaigns around the clock. - Host and Executive Producer: Michael Erickson Facchin Guest Co-Host: Ryan Hofacre, Michael Tejeda Senior Producer: Nancy Lili Gonzalez Video and Audio Editor: Pedro Moreno Graphic Designer: Emma Walker
27:28
November 12, 2021
How do I Fix my Decreasing Conversion Rate on Amazon Advertising? [AMZ PPC 146]
Is your conversion rate falling on Amazon Advertising too? This is the question we’re most asked these days from other PPC-ers who want to know they’re not the only ones. CVR is falling, just as CPC is rising. Learn why this is happening and what to do about it in this week’s episode of The PPC Den Podcast. We’ll see you in The Badger Den! Highlights: 0:00 Intro -- What’s coming next 0:36 Topic: Why are conversion rates falling? 2:18 Why is CVR falling on Amazon Advertising? 8:22 How to fix rising CPC and lower CVR? 11:12 Your homework: Listen to these other episodes now 14:00 Outro -- You’re not alone. If you like what you hear, please give The PPC Den a 5-star review and share with your friends! Resources & Links: Ep 1, The Golden Age of Amazon Lower Rising CPC on Amazon Playlist Ep 132, Should You Segment Automatic Sponsored Product Campaigns? Ep 106, How Keyword Dumping Ruins Your Campaigns Ep 145, Find Your Bid Style: Which of These 7 Amazon PPC Personalities Are You? Never miss the latest in Amazon PPC tips and best practices: https://www.adbadger.com/newsletter/ All our episodes and show notes are available at https://www.adbadger.com/podcast​​​​​ Get the Ad Badger App here: https://www.adbadger.com/ The most powerful toolset to manage, automate, and monitor your Amazon campaigns around the clock. - Host and Executive Producer: Michael Erickson Facchin Senior Producer: Nancy Lili Gonzalez Video and Audio Editor: Pedro Moreno Graphic Designer: Emma Walker
16:43
October 29, 2021
Find Your Bid Style: Which of These 7 Amazon PPC Personalities Are You? [AMZ PPC 145]
There are seven types of Amazon bid personas, and some of them are more constructive than others. In this episode, determine your current bid optimization style, and then take advice from Michael and Stephen Noch to fine-tune your approach and be more successful in Amazon PPC. We offer formulas and strategies for getting the right bid to attain the ACOS you want, and you won’t want to miss this special re-release of a Team Badger favorite! We’ll see you in The Badger Den! Highlights: 0:00 Intro-- Re-releasing a PPC Den favorite! 3:02 The 7 Personalities of Bid Optimization on Amazon 4:28 Why are bids important for Amazon Advertising? 7:05 Are you a Neglectful Natalie? 10:14 Are you a Guessing Gary? 12:17 Are you  a Wild Willy? 16: 18 Are you a Penny Pinching Pete or an Anxious ACOS Andy? 19:20 Are you a Historical Henry? 23:05 Are you an Expected Value Evan? 26:20 Are you an Anticipatory Amy? 28:31 Summary of good bid optimization strategies If you like what you hear, please give The PPC Den a 5-star review and share with your friends! Resources & Links Original episode If you like this episode, check out its partner long format article. Amazon PPC Optimization VS Amazon PPC Expansion Ep 16, Cranking Up Conversion Rates A comprehensive guide to Ad Badger’s Bid Optimization Algorithm Where to find Stephen Noch, freelance Amazon manager and consultant Never miss the latest in Amazon PPC tips and best practices All our episodes and show notes are available at https://www.adbadger.com/podcast​​​​​ Get the Ad Badger App here: https://www.adbadger.com/ The most powerful toolset to manage, automate, and monitor your Amazon campaigns around the clock. - Host and Executive Producer: Michael Erickson Facchin Guest Co-Host: Stephen Noch Senior Producer: Nancy Lili Gonzalez Video and Audio Editor: Pedro Moreno Graphic Designer: Emma Walker
31:53
October 22, 2021
Should You Trust Amazon Advertising’s New Opportunity Tabs? [AMZ PPC 144]
Amazon recently launched a new feature on some Advertising accounts, the New Opportunity Tab. It offers six different “opportunities,” but are any of these actually good for your ROI? Brent Zahradink from AMZ Pathfinder joins Michael to dissect which opportunities to consider and how to integrate them (or not) into your existing Amazon PPC strategy for optimal results. We’ll see you in The Badger Den! Highlights 0:00 Intro -- Catching up 2:25 Amazon’s new Opportunity Tab inspired by Google Ads 6:29 1st Opportunity -- “Campaigns out of budget” 13:34 2nd Opportunity -- “Unpause- paused campaigns” 17:34 3d Opportunity -- “Look at [blank] report” 20:52 4th Opportunity--”Boost conversion rates” 23:58 5th Opportunity -- “Try different targeting”  27:10 6th Opportunity -- “Link ads to a store with 3+ pages”  30:04 Should these “opportunities” be part of your Amazon PPC workflow? If you like what you hear, please give The PPC Den a 5-star review and share with your friends! Resources & Links Where to find Brent: AMZ Pathfinder The in-person episode with Brent on the New Budget Report and Tab Never miss the latest in Amazon PPC tips and best practices All our episodes and show notes are available at https://www.adbadger.com/podcast​​​​​ Get the Ad Badger App here: https://www.adbadger.com/ The most powerful toolset to manage, automate, and monitor your Amazon campaigns around the clock. - Host and Executive Producer: Michael Erickson Facchin Guest Co-Host: Brent Zahradnik Senior Producer: Nancy Lili Gonzalez Video and Audio Editor: Pedro Moreno Graphic Designer: Emma Walker
34:14
October 15, 2021
How to Tell a Story with Amazon PPC Data to Boost Client Satisfaction [AMZ PPC 143]
Understanding Amazon PPC data is one thing, but explaining those numbers to a client can be challenging if clients often think in simplistic “good” or “bad” terms when, in reality, the metrics tell a greater narrative. In this episode of The PPC Den, freelance Amazon consultant and ad manager, Stephen Noch, joins Michael Facchin to share examples on how to interpret the numbers behind Amazon Advertising, such as CTR, CVR, CPC, and ACOS in order to improve client understanding and satisfaction. We’ll see you in The Badger Den! Highlights 0:00 Intro-- plant daddy 2:30 Reading the tea leaves of your Amazon PPC metrics 5:51 Overview of metrics 6:15 How to elevate the interpretation of CTR 16:10 How to elevate the interpretation of CVR 25:18 How to tell the story of CPC 35:50 A brief narrative of the novel that is ACOS/ ROAS 45:16 Outro-- LinkedIn activity If you like what you hear, please give The PPC Den a 5-star review and share with your friends Resources & Links Amazon Advertising Stats “Adjust Bids by Placement” Settings into your Keyword Bids (Part 1: Single KW Campaigns) “Adjust Bids by Placement” Settings into your Keyword Bids (Part 2: Multi-KW Campaigns) How to Scale Your Amazon PPC Account Is ACOS a Vanity Metric? “How to Lie With Statistics” by Darrell Huff How to Lower Rising CPC in 2021 Playlist Where to find Stephen Noch, Amazon Advertising freelance consultant and ad manager Never miss the latest in Amazon PPC tips and best practices All our episodes and show notes are available at https://www.adbadger.com/podcast​​​​​ Get the Ad Badger App here: https://www.adbadger.com/ The most powerful toolset to manage, automate, and monitor your Amazon campaigns around the clock. - Host and Executive Producer: Michael Erickson Facchin Guest Co-Host: Stephen Noch Senior Producer: Nancy Lili Gonzalez Video and Audio Editor: Pedro Moreno Graphic Designer: Emma Walker
47:12
October 08, 2021
Why Community Matters for Amazon Advertising [AMZ PPC # 142]
Is building a community the right strategy for your Amazon business? This week, Noemi Bolojan, co-host of the Wizards of Ecom podcast, joins Michael to share her experience building a community around her passion and then directing that traffic to her business. The advice shared in this episode may not be suitable for ALL of The PPC Den’s listeners, but it may encourage a select few of you to think more broadly and have more fun in a virtual space with the products you sell on Amazon. We’ll see you in The Badger Den! Highlights: 0:00 Intro - Rain sounds & Noemi’s background 6:30 On building communities around products 7:55 Why build community before launching products? 10:07 What is a community? 11:44 Differences between an industry influencer and a community page 14:00 Why sell to a community? 17:45 How community helps buffer sales during dips 21:20 Why community is the fun part of your business 24:11 Branded community, general community, or niche community? 25:10 How to determine if this is a traffic source worth investing 29:01 Why shoppers buy from community vs elsewhere 30:36 Consider timeframe before going the community route 32:20 Outro - Where to find Noemi If you like what you hear, please give The PPC Den a 5-star review and share with your friends! Resources & Links Listen to Noemi's music Wizards of Ecom podcast Noemi's famous cat Amazongroupchat.com Never miss the latest in Amazon PPC tips and best practices All our episodes and show notes Get the Ad Badger App here: https://www.adbadger.com/ The most powerful toolset to manage, automate, and monitor your Amazon campaigns around the clock. - Host and Executive Producer: Michael Erickson Facchin Guest Co-Host: Noemi Bolojan Senior Producer: Nancy Lili Gonzalez Video and Audio Editor: Pedro Moreno Graphic Designer: Emma Walker
34:11
October 01, 2021
How to Send Google Ads Traffic to Your Amazon Listing [AMZ PPC # 141]
Google Ads is the simplest and most impactful way to drive external traffic to Amazon. In this episode, we team up with Adam Heist to explore why to do it, how to do it, and when to do it. Adam shares first-hand experience with successfully driving external traffic. If you want to boost your ROI, this might be the simplest and most impactful way of doing so. Previous Google Ads experience is not required. We’ll see you in The Badger Den! Highlights: 0:00 Intro-- Utah living 2:00 Driving external traffic to Amazon listing 8:50 Nefarious tactics that contradicted long-lasting strategies 11:40 How to set up your first campaign on Google Ads 16:55 How else to incorporate Google Ads into marketing mix 22:37 Direct URL in Google Ads? 25:20 What ranking and revenue components should be considered? 28:17 How to think about spend and revenue generated 31:00 Other benefits of external traffic, regardless of conversions 34:50 When to use Google Ads to send traffic to your Amazon listing 35:27 Outro -- Do the little things that 95% of sellers are too lazy to do. If you like what you hear, please give The PPC Den a 5-star review and share with your friends! Resources & Links Where to find Adam Heist Shout-out to Steven Pope of My Amazon Guy Amazon's Brand Referral Bonus Program Google Ads Tutorial for Amz Products [Step by Step] Full Tutorial for Amazon Sellers #GoogleAds For larger Google Ads Managed Services projects, consider Ad Badger’s sister company, Search Scientists Never miss the latest in Amazon PPC tips and best practices All our episodes and show notes are available at https://www.adbadger.com/podcast​​​​​ Get the Ad Badger App: https://www.adbadger.com/ The most powerful toolset to manage, automate, and monitor your Amazon campaigns around the clock. - Host and Executive Producer: Michael Erickson Facchin Guest Co-Host: Adam Heist Senior Producer: Nancy Lili Gonzalez Video and Audio Editor: Pedro Moreno Graphic Designer: Emma Walker
38:40
September 17, 2021
Who to Hire for Your Amazon Growth Team [AMZ PPC # 140]
The most successful Amazon marketers think big-picture about their teams. Does your Amazon Growth Team contain these nine key players? In this week’s epic episode, Michael and Steven Pope take inspiration from Marvel Cinematic Universe to explain which superhero is the best metaphorical hire for each role that your business needs for perfect synergy. Note: While having Avengers knowledge is beneficial, we believe anyone should be able to understand the references. We linked to the Avenger’s Wiki page below to help with any confusion. We’ll see you in The Badger Den! Highlights 0:00 Intro - Who to hire for synergy 05:57 Who’s the Nick fury of your business? 07:54 Do you have someone overlooking marketing, finance, and operations? 10:11 Which super hero to hire to do your PPC 11:54 Which super hero to hire to do your SEO 17:39 Does your business hire for design, merchandising, optimizing? 18:16 Which super hero to hire for merchandising & branding 22:20 Which super hero to hire for optimizing/ A-B testing 28:27 Which super hero to hire to as your designer 34:14 Who to hire for your Amazon operations 34:43 Which super hero to hire for inventory management 40:39 Which super hero to hire to do customer service 42:50 Which super hero to hire to manage your finances 47:18 Which super hero to hire for catalog troubleshooting 50:00 Always be hiring - Avengers Assemble If you like what you hear, please give The PPC Den a 5-star review and share with your friends! Resources & Links Avengers Wiki Where to find Steven Pope, My Amazon Guy The masterpiece SEO collaboration course Org Chart for Avengers of Amazon The E-Myth Revisited: Why Most Small Business Don’t Work and What to Do About It Traction: A Startup Guide to Getting Customers PickFu App Who Not How: The Formula to Achieve Bigger Goals Through Accelerating Teamwork Never miss the latest in Amazon PPC tips and best practices All our show notes Get the Ad Badger App - Host and Executive Producer: Michael Erickson Facchin Guest Co-Host: Steven Pope Senior Producer: Nancy Lili Gonzalez Video and Audio Editor: Pedro Moreno Graphic Designer: Emma Walker
53:18
September 10, 2021
How to Optimize for Total ACOS Goals in Amazon Advertising [AMZ PPC # 139]
Destaney Wishon from BetterAMS joins Michael this week to discuss why everyone loves Total ACOS. It’s an important metric, but tackling it is often misunderstood. In this episode, they discuss what influences Total ACOS, how to set goals specifically for Total ACOS, and why bid optimization is the magic behind it all. This episode also features Ad Badger’s very first giveaway! Listen to find out how one lucky person may win literal tacos. We’ll see you in The Badger Den! Highlights: 0:00 Intro - Prosper 2:10 Tacos giveaway (no, really) 4:47 Optimizing for Total ACOS 7:04 How to determine Total ACOS 10:10 What influences Total ACOS? 13:30 Poor strategies that brands implement to lower Total ACOS 16:27 Why brands need to consider micro-level 20:30 Product ad reports for sponsored brands? 21:12 What’s brand halo? 23:10 Why don’t brands ask for Total ACOS per product? 25:40 How to lower Total ACOS with only PPC 31:00 Why to separate different Amazon goals 32:34 Why to lower budget, but not bid 36:40 Outro If you like what you hear, please give The PPC Den a 5-star review and share with your friends! Resources & Links BetterAMS Prosper Show Total ACOS Trinity Your Guide to Amazon Advertising Strategy Lowering CPCs in 2021; The PPC Den Podcast series, PPC Boosters Live Show on Marketing during Covid-19 Another Destaney episode, What are Dayparting and Weekparting in Amazon PPC? Join our newsletter and never miss the latest in Amazon PPC tips and best practices: https://www.adbadger.com/newsletter/ All our episodes and show notes are available at https://www.adbadger.com/podcast​​​​​ Need help with Bid Optimization? Try Ad Badger App. https://www.adbadger.com/ The most powerful toolset to manage, automate, and monitor your Amazon campaigns around the clock. - Host and Executive Producer: Michael Erickson Facchin Guest Co-Host: Destaney Wishon from BetterAMS Senior Producer: Nancy Lili Gonzalez Video and Audio Editor: Pedro Moreno Graphic Designer: Emma Walker
39:02
September 03, 2021
A Case for Segmenting Branded Keywords in Amazon PPC [AMZ PPC # 138]
Should we segment branded keywords? It’s been almost two years since Ad Badger last shared opinions on segmenting branded keywords. Our consensus then: too much effort for the results. Clifford Donovan, a Senior Amazon Media Buyer at Pilothouse Digital, convinces Michael that segmenting branded keywords is more important than ever because of Amazon’s spike in CPC costs. Learn if it’s ever not worth it to segment, how to approach branded segmentation for older accounts, and PPC goal setting based on funnels on this week’s episode of The PPC Den. Stay badgery! Highlights: 0:00 Intro-- Meet Clifford Donovan, Amazon PPC Practitioner 4:00 Thoughts on segmenting branded keywords 5:25 PPC goal setting based on funnels 10:01 How to use head or tail keywords 11:55 How to set ACOS targets with branded and unbranded terms 13:24 Is it ever not worth it to segment? 16:20 How to keep clean separations between branded and non-branded terms 20:00 Why it’s not double the search term graduation process 24:07 Why keyword segmentation lowers CPC 25:27 How to approach branded segmentation for an older account 31:08 Looking at overall ACOS to determine best approach 31:55 How to label campaign names to know if it is branded or unbranded 32:47 How segmenting simplifies ASIN targeting 36:20 Why segmentation is more important now than ever 39:02 Outro If you like what you hear, please give The PPC Den a 5-star review and share with your friends! Resources & Links PPC Boosters Series from The PPC Den Podcast Our preferred keyword research strategy, RPSB Long Tail Search Terms: The Amazon PPC Silent Killer? Should you segment your branded keywords in Amazon Ads? (2019) Should you bid on branded keywords? (2019) Pilothouse Digital What Clifford Donovan thinks of Ad Badger Never miss the latest in Amazon PPC tips and best practices All our episodes and show notes are available at https://www.adbadger.com/podcast​​​​​ Get the Ad Badger App here: https://www.adbadger.com/ The most powerful toolset to manage, automate, and monitor your Amazon campaigns around the clock. - Host and Executive Producer: Michael Erickson Facchin Guest Co-Host: Clifford Donovan Senior Producer: Nancy Lili Gonzalez Video and Audio Editor: Pedro Moreno Graphic Designer: Emma Walker
41:37
August 27, 2021
Ask Any PPC Question with Steven Pope of My Amazon Guy [AMZ PPC 137]
Michael recently joined Steven Pope from My Amazon Guy for a special live-stream event to answer any and all PPC questions. Hear the replies to 30 questions in a bit under an hour on topics ranging from the ultra-specific to more generalized advice for every type of PPC-er and advertiser. There are a lot of golden gems in this episode, and we recommend listening with a pen and notebook handy. We’ll see you in The Badger Den! Highlights: 0:00 Intro 0:55 Why badger? 4:40 Keyword not converting well but it’s the main product descriptor 6:50 Product targeting campaigns for ranking organically 11:14 How to overcome restricted ads? 12:03 Smashing PPC nuggets? -- Thoughts on principles 16:41 1% CTR and 10%+ CVR rank 19:44 Different ranks in different zip codes 21:18 How accurate are Amazon suggested bids 23:04 What helps organic rank more-- PPC or influencers? 26:05 Similar products in “catch-all” campaign? 26:27 Generating sales with 1 exact match keyword, would negative exact hurt sa