PPC Den: Amazon PPC Advertising Mastery

Amazon has answered our prayers with not one, but FOUR Sponsored Display reports. What does each one have in store for you, and how can you get the most out of each? Our friend Bobby Pulte from Search Scientists joins Mike to give you the juicy deets on these new reports. We’ll see you in The Badger Den! Highlights: 1:05 Intro 5:00 What are advertising reports? 9:40 How to get the most out of the new reports 17:00 Advertised Product Report 22:09 Campaign Report 27:01 Sponsored Display Target Report 28:59 Sponsored Display Purchased Product Report 35:43 Closing Thoughts Links & Resources All our episodes and show notes are available at https://www.adbadger.com/podcast Ad Badger Version 2: https://www.adbadger.com/pricing/ Search Scientists: https://www.searchscientists.com/ Have a question or suggestion for the show? Leave a Voicemail: adbadger.com/voicemail or 833-BADGERZ Host and Executive Producer: Michael Erickson Facchin Senior Producer: Nancy Lili Gonzalez Video and Audio Editor: Pedro Moreno Graphic Designer: Emma Walker Content Writer: Vincent Gulliver

Dayparting and weekparting promise to optimize your bids so you don’t waste an hour of ad spend, but is it really possible to harness that power in your Amazon PPC? Even if you can, are they really the PPC panaceas some “gurus” make them out to be? Join Mike and Destaney this week as they uncover the truth about dayparting and weekparting. We'll see you in The Badger Den! Highlights: 1:05 Intro 3:05 What are Dayparting and Weekparting? 7:09 The Reality of Dayparting and Weekparting 9:10 The Perils of Trying to Daypart on Amazon 14:10 Substitutes for Dayparting and Weekparting 16:38 The Perils of Trying to Weekpart on Amazon 21:19 Closing Thoughts Links & Resources All our episodes and show notes are available at https://www.adbadger.com/podcast Ad Badger Version 2: https://www.adbadger.com/pricing/ BetterAMS: https://www.betterams.com/ Have a question or suggestion for the show? Leave a Voicemail: adbadger.com/voicemail or 833-BADGERZ Host and Executive Producer: Michael Erickson Facchin Senior Producer: Nancy Lili Gonzalez Video and Audio Editor: Pedro Moreno Graphic Designer: Emma Walker Content Writer: Vincent Gulliver

Christmas may have come and gone, but we’re still in the holiday spirit. We’re making a list – and checking it twice – of everything we want to see Amazon roll out in 2021: better support, better sync, and much more!   We'll see you in The Badger Den!   Highlights:   1:32 Intro  4:45 Better Support 7:35 Better Alignment  10:07 Better Sync Between Campaign Types  14:54 DSP Inside Normal Campaign Manager  17:12 Report Data w/o Download  19:45 Longer Time Frames  20:55 Dayparting and Weekparting Data  22:21 Downbid Placement Settings  24:18 More SBV Availability & Options  26:54 More Targeting for Off-Platform Display  28:10 Closing Thoughts   Links & Resources  All our episodes and show notes are available at https://www.adbadger.com/podcast  Ad Badger Version 2: https://www.adbadger.com/pricing/  BetterAMS: https://www.betterams.com/  Join our webinar: https://www.adbadger.com/webinar/  Have a question or suggestion for the show? Leave a Voicemail: adbadger.com/voicemail or 833-BADGERZ    Host and Executive Producer: Michael Erickson Facchin   Senior Producer: Nancy Lili Gonzalez   Video and Audio Editor: Pedro Moreno   Graphic Designer: Emma Walker   Content Writer: Vincent Gulliver

As this year finally draws to a close, we wanted to let you all know how much we appreciate your continued support. We love making this show and giving you the knowledge you need to crush your Amazon PPC, but we couldn’t do it without you. Again, thank you to everyone who helps make this podcast and all of our listeners. Wishing all of you the best for 2021 and beyond.  Happy holidays and we’ll see you in The Badger Den! Links & Resources All our episodes and show notes are available at https://www.adbadger.com/podcast Ad Badger Version 2: https://www.adbadger.com/pricing/ AMZ Pathfinder: https://www.amzpathfinder.com/ Have a question or suggestion for the show? Leave a Voicemail: adbadger.com/voicemail or 833-BADGERZ Host and Executive Producer: Michael Erickson Facchin Senior Producer: Nancy Lili Gonzalez Video and Audio Editor: Pedro Moreno Graphic Designer: Emma Walker Content Writer: Vincent Gulliver

The strategy you use in your Amazon PPC, and whether or not it matches your overall marketing and business goals, plays an insanely powerful role in your success in the world of Amazon Advertising.   Join us as we break down the best goals, strategies, and practices for Amazon Advertising for each stage of business growth.   We’re proud to have a brand-new co-host this month, BetterAMS’s own Destaney Wishon.   We'll see you in The Badger Den! Highlights:  1:05 Intro  5:13 The power of narrative in campaigns  15:30 Beginning Stage Pre-Launch  30:32 Beginning Stage Post-Launch  37:22 Scaling Stage  47:18 Large Brand Stage  57:20 Closing Thoughts  Links & Resources  All our episodes and show notes are available at https://www.adbadger.com/podcast   Ad Badger Version 2: https://www.adbadger.com/pricing/   BetterAMS: https://www.betterams.com/   Have a question or suggestion for the show? Leave a Voicemail: adbadger.com/voicemail or 833-BADGERZ    Host and Executive Producer: Michael Erickson Facchin   Senior Producer: Nancy Lili Gonzalez   Video and Audio Editor: Pedro Moreno   Graphic Designer: Emma Walker   Content Writer: Vincent Gulliver

It’s an Amazon PPC ad group’s worst nightmare, yet we see it pop up over and over again. Filling your ad groups with too many keywords or products prevents reliable research results, drains your budget, and can leave your best keywords high and dry. Keyword dumping spells disaster for your ad groups…and your ACOS. This week on The PPC Den, Mike and Brent unpack everything wrong with keyword dumping and product dumping and show you how to find the right amount of keywords and products for your ad group. We’ll see you in The Badger Den! Highlights: 1:05 Intro 1:58 What is keyword dumping? 3:39 Why is keyword dumping bad? 9:49 Mixing Match types and strategies 17:40 Starving keywords 21:05 Budget concerns 24:59 Keyword-ad matching and organizing ad groups 29:59 What to do instead 38:19 Closing Thoughts Links & Resources   All our episodes and show notes are available at https://www.adbadger.com/podcast  Ad Badger Version 2: https://www.adbadger.com/pricing/  AMZ Pathfinder: https://www.amzpathfinder.com/  Have a question or suggestion for the show? Leave a Voicemail: adbadger.com/voicemail or 833-BADGERZ    Host and Executive Producer: Michael Erickson Facchin   Senior Producer: Nancy Lili Gonzalez   Video and Audio Editor: Pedro Moreno   Graphic Designer: Emma Walker   Content Writer: Vincent Gulliver

We first covered Amazon Sponsored Display Ads last year, and since then, they’ve really come into their own in the Amazon PPC world. What was once a fledgling beta is now part of the Holy Trinity of Amazon ad types. A lot has changed in a year, and we’re here to give you the rundown of what’s new with Sponsored Display Ads, why you should be using them, and how to get the most out of them. Join Mike and Brent as they tour the complex world of Amazon Sponsored Display Ads and show you how to take advantage of their unique targeting options and use them to boost awareness. We'll see you in The Badger Den! Highlights 1:05 Intro 7:08 Sponsored Display Ads Update 17:04 How Sponsored Display Ads fit into your Amazon PPC Strategy 31:53 Views Retargeting and Custom Audiences 39:55 Searches Targeting 42:41 Purchases Retargeting 44:26 Structuring your Sponsored Display audiences 49:00 Product Targeting 51:34 Bidding 52:36 Optimization Tips 56:22 Closing Thoughts Links & Resources All our episodes and show notes are available at https://www.adbadger.com/podcast Ad Badger Version 2: https://www.adbadger.com/pricing/ AMZ Pathfinder: https://www.amzpathfinder.com/ Have a question or suggestion for the show? Leave a Voicemail: adbadger.com/voicemail or 833-BADGERZ Host and Executive Producer: Michael Erickson Facchin Senior Producer: Nancy Lili Gonzalez Video and Audio Editor: Pedro Moreno Graphic Designer: Emma Walker Content Writer: Vincent Gulliver

We’ve spent a lot of time in the world of Amazon PPC, and we’ve come across many different philosophies to managing campaigns. However, there’s one approach that we just cannot understand: never using negatives - ever. While a negative keyword slip-up can lead to some harsh consequences, negative keywords and negative targeting are powerful allies if used the right way.   Brent Zahradnik from AMZ Pathfinder joins us once again as we discuss why some advertisers don’t use negatives and why you should.   We’ll see you in The Badger Den!  Highlights  1:05 Intro  3:59 People who don’t use negative keywords  14:16 What is a negative anyway?  22:52 Research-based targeting methods  25:22 The Lin-Rodnitzky Ratio  26:40 The benefits of negatives  34:10 Concluding thoughts   Links & Resources   All our episodes and show notes are available at https://www.adbadger.com/podcast  Ad Badger Version 2: https://www.adbadger.com/pricing/  AMZ Pathfinder: https://www.amzpathfinder.com/ Have a question or suggestion for the show? Leave a Voicemail: adbadger.com/voicemail or 833-BADGERZ   Host and Executive Producer: Michael Erickson Facchin   Senior Producer: Nancy Lili Gonzalez   Video and Audio Editor: Pedro Moreno   Graphic Designer: Emma Walker   Content Writer: Vincent Gulliver

Black Friday is almost here again! Now’s the time to brush up on your holiday PPC strategy with Mike and Stephen. The holiday season is upon us, and Mike & Stephen are giving some expert data-driven advice to ramp up your PPC campaigns in time for Black Friday and Cyber Monday. The guys go over the power of the entire holiday season, how to prepare, and what happens to key metrics like CPC, ACOS, conversion rates on these days. See you in the Badger Den! Episode Highlights: 5:38 Cyber Monday isn't as big as you think it is 8:39 How much does sales boost for each day? 12:11 Avg monthly metrics vs Cyber Monday/Black Friday metrics 18:32 Don't be as aggressive 2 days before Black Friday 21:01 All of December is the real king 23:34 Avoid targeting generic holiday keyword like "gifts for kids" 29:21 Prepare for a potentially big CPC spike 31:08 It's too late for lightning deals but you should still set coupons 32:16 The holiday season is a marathon, not a sprint 33:32 Our final tips Get all of our episodes and show notes at adbadger.com/podcast Ad Badger Version 2: https://www.adbadger.com/pricing/ Have a question or suggestion for the show? Leave a Voicemail: adbadger.com/voicemail or 833-BADGERZ Host and Executive Producer: Michael Erickson Facchin Senior Producer: Nancy Lili Gonzalez Video and Audio editor: Pedro Moreno Graphic Designer: Emma Walker Content Writer: Vincent Gulliver 

Amazon unleashed two new Sponsored Brands reports not too long ago, and being the data junkies we are, we couldn’t be happier. After poking around them for a while, we’ve emerged with insight on what these new reports have to offer and how you can use them to analyze your Amazon PPC performance and make key optimization decisions. This is the first episode of a miniseries featuring the incomparable Brent Zahradnik, Amazon PPC extraordinaire and founder of AMZ Pathfinder. We’ll see you in The Badger Den! Highlights 1:05 Intro 7:37 Search Term Impression Share report 26:21 Search Term Impression Rank 32:38 Brand Category Benchmark report 47:45 Concluding Thoughts Links & Resources All our episodes and show notes are available at https://www.adbadger.com/podcast Ad Badger Version 2: https://www.adbadger.com/pricing/ AMZ Pathfinder: https://www.amzpathfinder.com/ Have a question or suggestion for the show? Leave a Voicemail: adbadger.com/voicemail or 833-BADGERZ Host and Executive Producer: Michael Erickson Facchin Senior Producer: Nancy Lili Gonzalez Video and Audio editor: Pedro Moreno Graphic Designer: Emma Walker Content Writer: Vincent Gulliver

Reverse ASIN lookup is a great way to keep an eye on how your competitors are doing, but what happens when you turn it around and see what’s going on with your own ASINs? You get a gold mine full of new keywords that you know will drive clicks and conversions up while lowering your ACOS. By bidding on keywords where you already place organically, you create a whole that’s greater than the sum of its parts. Longtime Badger Nation citizen Ryan Hofacre walks us through his strategy for using reverse ASIN lookup to find converting keywords to add to your PPC campaigns. Highlights 1:04 Intro 9:47 How this strategy can help you 18:05 The five steps of the reverse ASIN lookup strategy 26:47 Why bid on keywords where you’re already ranking? 33:12 Keeping up with new keywords with reverse ASIN lookup 36:00 The importance of reading your search term reports 38:54 Closing thoughts Links & Resources All our episodes and show notes are available at https://www.adbadger.com/podcast Ad Badger Version 2: https://www.adbadger.com/pricing/ Have a question or suggestion for the show? Leave a Voicemail: adbadger.com/voicemail or 833-BADGERZ Host and Executive Producer: Michael Erickson Facchin Senior Producer: Nancy Lili Gonzalez Video and Audio editor: Pedro Moreno Graphic Designer: Emma Walker Content Writer: Vincent Gulliver 

Getting reviews on your Amazon product listings can feel like an uphill battle, but once you’ve got those reviews, it puts your PPC game in easy mode. In today’s episode, Andy Lam joins us as we discuss how to get high-quality positive reviews that will boost your credibility and your conversion rate. Mike and Andy walk you through what to do and what not to do to get Amazon product reviews. We’ll see you in the Badger Den! Episode Highlights: 1:05 Intro 6:15 How Amazon reviews have changed 11:00 Mistakes and Things to Avoid when it comes to Reviews 20:53 Review Strategies that Work 28:14 How to Respond to Reviews 30:50 Thoughts on the “Helpful” Button 33:06 Final Thoughts Links & Resources All our episodes and show notes are available at https://www.adbadger.com/podcast Ad Badger Version 2: https://www.adbadger.com/pricing/ Andy’s YouTube Channel: https://www.youtube.com/c/TheOfficialAndyLam Have a question or suggestion for the show? Leave a Voicemail: adbadger.com/voicemail or 833-BADGERZ Podcast edited by Pedro Moreno

We did it! 100 episodes! We couldn’t have made it to this point without each and every one of you. Thank you for coming on this journey with us.  With 100 episodes under our belt, we’ve learned a lot about how this podcast can make a difference, and we’ve boiled all of those lessons down into four key takeaways. In today’s episode, Mike talks about how meaningful this milestone is to all of us and shares his thoughts on the last one hundred episodes. We’ll see you in the Badger Den! Links & Resources All our episodes and show notes are available at https://www.adbadger.com/podcast Try our Amazon PPC Software, Ad Badger Version 2: https://www.adbadger.com/pricing/ Have a question or suggestion for the show? Leave a Voicemail: adbadger.com/voicemail or 833-BADGERZ Podcast edited by Pedro Moreno

Bulk sheets now allow you to see everything going on in your Amazon account. With all of this data at your fingertips, you can make optimization decisions faster than ever before. In today’s episode, Mike and Stephen cover three quick strategies that are sure to lower your ACOS! We’ll see you in the Badger Den! Episode Highlights: 1:10 Intro 3:40 Importance of spreadsheets in Amazon PPC 5:10 Understanding bulk operations 13:00 How to use the data on a bulk sheet 16:00 The re-upload method 22:15 Pausing and archiving keywords and product targets 30:45 Adjusting your targets 36:00 Closing thoughts Links & Resources All our episodes and show notes are available at https://www.adbadger.com/podcast Try our Amazon PPC Software, Ad Badger Version 2: https://www.adbadger.com/pricing/ Have a question or suggestion for the show? Leave a Voicemail: adbadger.com/voicemail or 833-BADGERZ Podcast edited by Pedro Moreno This is the last episode featuring Stephen Noch. He is no longer with us at Ad Badger, but he is still a trusted and dear friend of the brand. We deeply thank him for his contributions to our Amazon PPC Managed Services clients and to The PPC Den Podcast.

Using spreadsheets may not be the most fun thing in the world, but do you know what’s a lot of fun? Making money! By using spreadsheets or a tool like Ad Badger, you can optimize hundreds of auto campaigns at once and save time while growing your profits. Mike and Stephen give a comprehensive overview of how you can use Excel or Google Sheets to speed up your auto campaign optimization. We’ll see you in the Badger Den! Episode Highlights: 1:10 Intro 4:30 Pivot tables 12:15 Optimizing automatic campaigns with pivot tables 16:00 Benefit of single product ad groups (SPAGs) 27:00 How to download all of your auto targets 27:50 Why consolidating your data is effective 29:20 How Ad Badger can automate this process 30:10 Closing thoughts Links & Resources All our episodes and show notes are available at https://www.adbadger.com/podcast Try our Amazon PPC Software, Ad Badger Version 2: https://www.adbadger.com/pricing/ Have a question or suggestion for the show? Leave a Voicemail: adbadger.com/voicemail or 833-BADGERZ Podcast edited by Pedro Moreno

Prime Day is almost here! The Super Bowl of Amazon PPC is right around the corner, and it's time to get prepared. How should you change your bids? What ACOS should you expect? These questions, and more, are answered in today's episode. Mike and Bobby Pulte, from Search Scientists, breakdown how you can make the most of Prime Day 2020 and what makes Prime Day different from any other day. We’ll see you in the Badger Den! Episode Highlights: 1:10 Intro 4:40 Why Q4 in 2020 is so important 6:40 Prime Day metrics 16:00 Optimizing for Prime Day 20:30 Closing thoughts Links & Resources Search Scientists: https://www.searchscientists.com All our episodes and show notes are available at https://www.adbadger.com/podcast Try our Amazon PPC Software, Ad Badger Version 2: https://www.adbadger.com/pricing/ Have a question or suggestion for the show? Leave a Voicemail: adbadger.com/voicemail or 833-BADGERZ Podcast edited by Pedro Moreno

Prime Day is almost here! The Super Bowl of Amazon PPC is right around the corner, and it's time to get prepared. How should you change your bids? What ACOS should you expect? These questions, and more, are answered in today's episode. Mike and Bobby breakdown how you can make the most of Prime Day 2020 and what makes Prime Day different from any other day. We’ll see you in the Badger Den! Episode Highlights: 1:10 Intro 4:40 Why Q4 in 2020 is so important 6:40 Prime Day metrics 16:00 Optimizing for Prime Day 20:30 Closing thoughts Links & Resources All our episodes and show notes are available at https://www.adbadger.com/podcast Ad Badger Version 2: https://www.adbadger.com/pricing/ Have a question or suggestion for the show? Leave a Voicemail: adbadger.com/voicemail or 833-BADGERZ Podcast edited by Pedro Moreno

Every seller wants to be ahead of their competition. While you’re obviously competing for sales, you’re also competing for knowledge. The seller who knows more sells more. In today’s episode, Mike is joined by Kiri Masters from Bobsled Marketing. Mike and Kiri dive into the strategies you can implement to stay on the cutting edge of Amazon PPC. We’ll see you in the Badger Den! Episode Highlights: 0:55 Intro 3:15 Staying up to date on the latest trends 7:30 Keeping your team on the cutting edge 9:35 Using pitches to better understand your industry 12:30 Benefits of peer groups 17:05 Helping your team spot trends 24:40 How to apply agency strategies to a small business 29:05 Closing thoughts Links & Resources All our episodes and show notes are available at https://www.adbadger.com/podcast Ad Badger Version 2: https://www.adbadger.com/pricing/ Bobsled Marketing: https://www.bobsledmarketing.com/ Have a question or suggestion for the show? Leave a Voicemail: adbadger.com/voicemail or 833-BADGERZ Podcast edited by Pedro Moreno

Wondering when you should cut bait and pause a keyword with zero sales? We’re here to help! This episode is all about keyword management, specifically how you can track and manage keywords that don’t have conversions. Mike and Stephen leave no stone unturned as they breakdown everything you need to know about keywords that aren’t converting. We’ll see you in the Badger Den! Episode Highlights: 1:10 Intro 3:00 What to do with keywords that have zero sales 4:20 Search terms vs. Keywords 8:25 Keyword case study 10:20 When should you pause a keyword? 17:43 Keyword management in practice 23:28 How to interpret and act on your keyword data 37:00 Managing converting keywords 40:30 Closing thoughts Links & Resources All our episodes and show notes are available at https://www.adbadger.com/podcast Have a question or suggestion for the show? Leave a Voicemail: adbadger.com/voicemail or 833-BADGERZ Podcast edited by Pedro Moreno

Ad Badger is looking for badass humans to join the team. Think you've got what it takes? Read more about the opportunity and apply here: https://www.adbadger.com/amazon-ppc-digital-marketer/ We'll see you in The Badger Den. Please note: This opportunity is going live September 2020, and if you're hearing this at a later date, the opportunity may have passed. Fear not! We are thriving and growing, and you can check back for other career opportunities here: https://www.adbadger.com/careers Links & Resources + Watch before you apply: https://youtu.be/ofwVV-NRJCA All our episodes and show notes are available at https://www.adbadger.com/podcast Have a question or suggestion for the show? Leave a Voicemail: adbadger.com/voicemail or 833-BADGERZ

Are you selling a lot of products that contain the same keywords? Well, you’ll love today’s episode! Selling variants of a product and using the same keywords worries a lot of sellers. Are you taking away from your sales? Are your CPCs higher than your competitors? Mike and Stephen give an overview of how keyword cannibalization and multiplication can have a tremendous impact on your performance. We’ll see you in the Badger Den! Episode Highlights: 1:10 Intro 2:40 Keyword placement 5:40 Multiple products with the same keyword 11:00 How CPC is affected 15:50 Optimizing each keyword 18:20 Keyword variations 21:38 Keyword Cannibalization 29:17 Match types 31:05 Multiple products bidding for the same keyword 37:20 Closing thoughts Links & Resources Ad Badger V2 All our episodes and show notes are available at https://www.adbadger.com/podcast Have a question or suggestion for the show? Leave a Voicemail: adbadger.com/voicemail or 833-BADGERZ Podcast edited by Pedro Moreno

It’s easy to sell an exciting product, but how do you take a mundane product and make it a huge success on Amazon? We’re super excited to be joined by Jeff Lieber from TurnKey for this episode as we discuss product listing optimization. Mike and Jeff dive into the fundamentals of Amazon product listings and discuss how you can take your listings to the next level. We’ll see you in the Badger Den! Episode Highlights: 1:10 Intro 7:15 Why listing optimization matters 12:15 Product listing checklist 20:20 Product listings and keywords 23:04 Images for listings 30:00 Product listings on mobile devices 32:20 Testing your listings and prices 38:20 Closing thoughts Links & Resources + Get Ad Badger v2 Amazon PPC Software, the only tool you'll ever need, available now: https://www.adbadger.com/pricing/ TurnKey: https://www.turnkeyproductmanagement.com/resource All our episodes and show notes are available at https://www.adbadger.com/podcast Have a question or suggestion for the show? Leave a Voicemail: adbadger.com/voicemail or 833-BADGERZ Podcast edited by Pedro Moreno

Are you still waiting to take the plunge into the world of Amazon PPC software? There's a bunch of sellers out there who are utilizing software to boost their PPC performance, but, when looking at the entire Amazon landscape, there's still a ton of sellers who are missing out. In this Badger Bite, Mike and Stephen answer the most common questions about Amazon PPC software. We'll see you in the Badger Den! + Get Ad Badger v2 Amazon PPC Software, the only tool you'll ever need, available now: https://www.adbadger.com/pricing/ Podcast edited by Pedro Moreno

At Ad Badger, there's nothing more fulfilling than helping sellers improve their Amazon PPC performance. We've seen people's lives change because they are now able to run a profitable business. With the launch of Ad Badger Version 2, we will be able to make an even bigger impact. In today's Badger Bite, we hear from Ryan about his company's experience with Ad Badger. + Get Ad Badger v2 Amazon PPC Software, the only tool you'll ever need, available now: https://www.adbadger.com/pricing/ Podcast edited by Pedro Moreno

Yesterday, we launched Ad Badger Version 2! In our last Badger Bite, we gave an overview of what v2 would accomplish, but it's time to actually take a look under the hood and talk about features. In today's episode, Mike and Stephen walkthrough the new and improved Ad Badger software and give some insight into what makes v2 the most effective Amazon PPC tool on the market.  We'll see you in the Badger Den! + Get Ad Badger v2 Amazon PPC Software, the only tool you'll ever need, available now: https://www.adbadger.com/pricing/ Podcast edited by Pedro Moreno

It's launch day! Ad Badger Version 2.0 is now live, and we couldn't be more excited to share all of its new capabilities with you. In today’s Badger Bite, Mike and Stephen give an overview of the new features in Ad Badger v2. We’ll see you in the Badger Den! + Get Ad Badger v2 Amazon PPC Software, the only tool you'll ever need, available now: https://www.adbadger.com/pricing/ Podcast edited by Pedro Moreno

Ad Badger V2 is almost here! In anticipation of our launch, we’ll be posting daily Badger Bites that give you a sneak peek of our new software and a behind-the-scenes look at our production process. In today’s Badger Bite, Mike and Stephen give you a look at the thought process behind Version 2.0. We’ll see you in the Badger Den! + Get Ad Badger v2 Amazon PPC Software, the only tool you'll ever need, available now: https://www.adbadger.com/pricing/ Podcast edited by Pedro Moreno

Amazon PPC can be a daily grind, and it’s easy to think of it as a day to day battle. However, as sellers, we also have to think about the long-term effects of our decisions. In today’s episode, we take a look at macro-level strategies you can use to see long-term success with Amazon advertising. Mike and Stephen walk through the seven habits that you should adopt to reach your full potential. We’ll see you in the Badger Den! Episode Highlights: 1:10 Intro 5:40 Seven habits of highly effective Amazon PPC’ers 9:55 Begin with the end in mind 15:15 Putting first things first 21:35 Think win-win 26:35 Seek first to understand then to be understood 31:20 Synergize 35:35 Sharpening the saw 38:20 Closing thoughts Links & Resources Join our Ad Badger’s Version 2.0 launch list: https://www.adbadger.com/version-2-launch-list/ All our episodes and show notes are available at https://www.adbadger.com/podcast The 7 Habits of Highly Effective People: https://www.amazon.com/dp/B00GOZV3TM/ref=dp-kindle-redirect?_encoding=UTF8&btkr=1 Have a question or suggestion for the show? Leave a Voicemail: adbadger.com/voicemail or 833-BADGERZ Podcast edited by Pedro Moreno

We usually stay in our wheelhouse of Amazon PPC, but we’re branching out into the world of organic traffic for this episode. Mike recently sat down with Jon from ZonGuru, and we are stoked to share this conversion about the intricacies of Amazon SEO and how you can start optimizing your account for organic rankings. Mike and Jon dive into all things Amazon SEO and how sellers can start ranking for keywords organically. We’ll see you in the Badger Den! Episode Highlights: 1:10 Intro 7:00 The nuts and bolts of Amazon SEO 21:00 Handling an underperforming account 28:50 Keywords and Amazon SEO 42:35 Using Amazon SEO and PPC 48:10 Closing thoughts Links & Resources Join our Ad Badger Version 2.0 Launch List: https://www.adbadger.com/version-2-launch-list/ All our episodes and show notes are available at https://www.adbadger.com/podcast Check out more Amazon SEO tips and tricks at https://www.zonguru.com/ Have a question or suggestion for the show? Leave a Voicemail: adbadger.com/voicemail or 833-BADGERZ Podcast edited by Pedro Moreno

The game has changed when it comes to automatic campaigns. Two weeks ago, Amazon added a new feature that allows sellers to add negative product targets to auto campaigns. Needless to say, we couldn’t be more excited about it. On today’s episode, Mike and Stephen dive into Seller Central’s newest feature and how it can take your automatic campaigns to the next level! We’ll see you in the Badger Den! Episode Highlights: 1:10 Intro 3:00 Our prayers have been answered 5:15 Negative product targeting for automatic campaigns 11:30 How to use this feature with search term reports 16:00 Using Amazon Detail Page to find ASINs 18:45 Closing thoughts Links & Resources Join our Ad Badger Version 2.0 Launch List: https://www.adbadger.com/version-2-launch-list/ All our episodes and show notes are available at https://www.adbadger.com/podcast Have a question or suggestion for the show? Leave a Voicemail: adbadger.com/voicemail or 833-BADGERZ Podcast edited by Pedro Moreno

Have you ever wondered if you’re wasting money on Amazon advertising? Are neglecting or overspending on a certain ad type? All of these questions can be answered by looking at your Amazon PPC budget. On today’s episode, Mike and Stephen share the best practices for Amazon PPC budgets and breakdown how you can create the perfect budget. We’ll see you in the Badger Den! Episode Highlights: 1:10 Intro 6:00 Getting started with Amazon PPC budgets 13:50 Splitting your budget between ad types 21:50 Adjusting your budget over time 29:30 Some final questions about budgets 39:30 How much should you spend on Amazon PPC 43:00 Closing thoughts Links & Resources Join our Ad Badger Version 2.0 Launch List: https://www.adbadger.com/version-2-launch-list/ All our episodes and show notes are available at https://www.adbadger.com/podcast Have a question or suggestion for the show? Leave a Voicemail: adbadger.com/voicemail or 833-BADGERZ Podcast edited by Pedro Moreno

We have seen something truly mind-boggling since April of this year. Conversion rates for Amazon’s Sponsored Display ads are skyrocketing. For some sellers, the conversion rate is over 100%! Is that even possible? On today’s episode, Mike and Stephen breakdown how conversion rates are calculated for Sponsored Display ads and show you what Amazon isn’t telling you. We’ll see you in the Badger Den! Episode Highlights: 1:10 Intro 5:10 A recent trend with Sponsored Display ads 7:00 How conversion rates work 11:20 Targeting types for Sponsored Display ads 15:30 Sponsored Display conversions 17:30 The big problem with conversions in Sponsored Display ads 30:40 What we’d like to see and closing thoughts Links & Resources All our episodes and show notes are available at https://www.adbadger.com/podcast Join the waitlist for the launch of Ad Badger App’s version 2 Have a question or suggestion for the show? Leave a Voicemail: adbadger.com/voicemail or 833-BADGERZ Podcast edited by Pedro Moreno

The tried and true method of launching products with an auto campaign has helped tons of sellers conduct effective keyword research that leads to great optimization down the road. But what if there was a better way to launch products? On today’s episode, Mike and Stephen analyze a new strategy for launching products and discuss the pros and cons of using auto campaigns for unindexed products. We’ll see you in the Badger Den! Episode Highlights: 1:10 Intro 7:30 Launching a new product with an auto campaign 9:15 A caveat to the RPSB method 13:20 How does Amazon determine where new products fit? 15:40 How titles affect new product indexation 17:45 Testing the new method for launching a new product 23:50 Limiting your exposure to a bad auto campaign 30:20 Closing thoughts Links & Resources Shoutout to Destaney from BetterAMS. Her post here (Follow her she's awesome!)  All our episodes and show notes are available at https://www.adbadger.com/podcast Get on the waitlist for version 2 of our software, launching September 2020: https://www.adbadger.com/launch Have a question or suggestion for the show? Leave a Voicemail: adbadger.com/voicemail or 833-BADGERZ Podcast edited by Pedro Moreno

How would we describe the Amazon PPC environment in 2020? Better than ever! We’ve crunched the numbers and are excited to share the Amazon PPC stats for the first six months of 2020. On today’s episode, Mike and Stephen analyze the Amazon PPC stats for the first half of 2020,  breakdown how it affects your performance, and share their predictions for the next six months. We’ll see you in the Badger Den! Episode Highlights: 1:10 Intro 3:05 Evaluating the PPC data for 2020 6:20 Cost per Click 11:15 Why are sellers pausing campaigns? 15:40 ACOS and Ad Spend 18:30 Impressions 20:00 Conversion rates 23:00 Outlook for the second half of 2020 and closing thoughts Links & Resources All our episodes and show notes are available at https://www.adbadger.com/podcast Get on the waitlist for version 2 of our software, launching September 2020: https://www.adbadger.com/launch Have a question or suggestion for the show? Leave a Voicemail: adbadger.com/voicemail or 833-BADGERZ Podcast edited by Pedro Moreno

We all fall victim to misspelling words, but is a misspelling in the search bar detrimental to your Amazon PPC campaigns? Should you actively try to predict the different variations and possible misspellings of your keywords? On today’s episode, Mike and Stephen breakdown how Amazon handles misspelled words and how it affects your campaign performance. We’ll see you in the Badger Den! Episode Highlights: 1:10 Intro 2:55 How you should think about misspellings 5:05 How exact match has become exact-ish 12:10 Misspellings with broad and phrase match 12:40 How negatives affect your exact matches 15:35 Search term rankings and misspelled words 17:20 What you should actually do about misspelled words 21:15 Closing thoughts Links & Resources All our episodes and show notes are available at https://www.adbadger.com/podcast Get on the waitlist for version 2 of our software, launching September 2020: https://www.adbadger.com/launch Have a question or suggestion for the show? Leave a Voicemail: adbadger.com/voicemail or 833-BADGERZ Podcast edited by Pedro Moreno

Surely you’ve been setting bids and noticed that Amazon provides sellers with a suggested bid. Have you ever wondered how it is calculated or if you should use it? On today’s episode, Mike and Stephen breakdown what actually goes into the suggested bid, who should use it, and strategies that are better than using suggested bids to optimize your campaigns. We’ll see you in the Badger Den! Episode Highlights: 1:10 Intro 3:10 What is Suggested Bid? 6:20 Who will use Suggested Bid? 13:20 A breakdown of Suggested Bid 20:10 Testing the Suggested Bid feature 24:50 Should you use Suggested Bid? 31:00 Closing thoughts Links & Resources All our episodes and show notes are available at https://www.adbadger.com/podcast Episode 38: https://anchor.fm/theppcden/episodes/AMZPPC-38-The-7-Personality-Types-of-an-Amazon-Bidder-e4v6pd New keyword bid optimization: https://www.adbadger.com/blog/how-to-bid-on-amazon-ppc-campaigns/ Bid optimization Revenue per click basics: https://www.youtube.com/watch?v=8kCWbjohGHo Get on the waitlist for version 2 of our software, launching September 2020: https://www.adbadger.com/launch Have a question or suggestion for the show? Leave a Voicemail: adbadger.com/voicemail or 833-BADGERZ Podcast edited by Pedro Moreno

We’ve conducted our test, and the results are in. Can you use negative ASINs effectively in an auto campaign? What about brand names, can they be blocked? Was the Amazon rep from last week’s episode right about negative ASINs? All of the questions, and a few more are answered on this week’s episode. Mike and Stephen breakdown what actually happens when you add a negative ASIN in your auto campaigns and clear up some of the confusion around the topic. If you haven’t listened to Episode 82 yet, make sure to give it a listen before listening to today’s episode. We’ll see you in the Badger Den! Episode Highlights: 1:10 Intro 2:25 A quick recap of episode 82 6:20 Testing negative ASINs in auto campaigns 7:30 Takeaway #1: Can you block ASINs from appearing? 9:30 Takeaway #2: Can you block certain brands? 11:55 Takeaway #3: A wide array of opinions and strategies 21:00 Closing thoughts 24:25 UPDATE on Takeaway #2 Links & Resources All our episodes and show notes are available at https://www.adbadger.com/podcast Have a question or suggestion for the show? Leave a Voicemail: adbadger.com/voicemail or 833-BADGERZ Podcast edited by Pedro Moreno

Put on your tin foil hat, it’s time to explore an Amazon PPC conspiracy! Everyone has thought that negative ASINs can’t work with auto campaigns, but is that really the case? On today’s episode, Mike and Stephen investigate the use of negative ASINs and auto campaigns. We even hear directly from Amazon and breakdown what their response means for you. We’ll see you in the Badger Den! Episode Highlights: 1:10 Intro 3:15 An Amazon conspiracy 5:50 Negative ASINs in an auto-campaign 8:00 Amazon’s statement and what it means for you 17:00 Testing this theory - we need your help! 23:40 Closing thoughts Links & Resources All our episodes and show notes are available at https://www.adbadger.com/podcast Have a question or suggestion for the show? Leave a Voicemail: adbadger.com/voicemail or 833-BADGERZ Podcast edited by Pedro Moreno

When should a company work with a freelancer, agency, or PPC professional to run their Amazon PPC campaigns? Can you run the account yourself? On today’s episode, Mike breaks down scenarios when running your account is the best route and when bringing in outside help can make a huge difference. We’ll see you in the Badger Den! Episode Highlights: 1:05 New Intro 2:45 Solopreneurs 5:30 Growing companies 7:05 What if you don’t enjoy PPC? 12:50 Closing thoughts Links & Resources All our episodes and show notes are available at https://www.adbadger.com/podcast Have a question or suggestion for the show? Leave a Voicemail: adbadger.com/voicemail or 833-BADGERZ Podcast edited by Pedro Moreno

For the last few years, the Amazon DSP has only been available to sellers who spend huge amounts on Amazon advertising. That will soon change, and we’re breaking down everything you need to know about the platform and its targeting options on today’s episode. Mike and Stephen explain what the Amazon DSP is and what it can do for you! The guys also dive into the wide array of targeting features in the platform that will help you reach your ideal audience. We’ll see you in the Badger Den! Episode Highlights: 1:05 New Intro 4:20 Intro to Amazon DSP 7:40 Targeting with Amazon DSP 27:35 Summary and key takeaways Links & Resources All our episodes and show notes are available at https://www.adbadger.com/podcast Have a question or suggestion for the show? Leave a Voicemail: adbadger.com/voicemail or 833-BADGERZ Podcast edited by Pedro Moreno

Sometimes the sellers have knowledge that doesn’t necessarily show up in the data provided by Amazon. Is it okay to stray from the numbers and follow a hunch? On today’s episode, Stephen breaks down when it is okay to go with your gut and situations where it might lead you astray. We’ll see you in the Badger Den! Episode Highlights: 2:20 Intro 3:15 When optimizing on a hunch is bad 5:15 Good times to optimize on a hunch 7:55 Getting started with instinctual optimization 9:20 Closing thoughts Links & Resources All our episodes and show notes are available at https://www.adbadger.com/podcast Have a question or suggestion for the show? Leave a Voicemail: adbadger.com/voicemail or 833-BADGERZ Podcast edited by James Ede: https://www.beheard.org.uk/ If you hire James, let him know we sent you!

Odds are, your approach to product targeting has been wrong. Don’t worry. We’ve got everything you need to know about product targeting in today’s jam-packed episode on the subject. Mike and Stephen take a deep dive into five things Amazon sellers don’t know about product targeting and share their strategies for effective product and keyword targeting. We’ll see you in the Badger Den! Episode Highlights: 0:00 We scrapped the intro 3:00 The truth about product targeting 12:15 A product targeting campaign doesn’t exist 16:10 The weird thing about auto-campaigns 20:20 Sponsored Display and product targeting 23:10 Bulk operations and product targeting 27:00 Closing thoughts Links & Resources All our episodes and show notes are available at https://www.adbadger.com/podcast Have a question or suggestion for the show? Leave a Voicemail: adbadger.com/voicemail or 833-BADGERZ Podcast edited by James Ede: https://www.beheard.org.uk/ If you hire James, let him know we sent you!

We’ve been crunching the numbers, and there has never been a better time to advertise on Amazon. With the influx of information coming out about Amazon, COVID-19, and consumer habits it can be difficult to find information that you can act on. That’s why we’ve been keeping tabs on the important PPC metrics and are sharing them with you! Mike and Stephen breakdown four takeaways from April’s Amazon PPC stats and walkthrough how you can use the information to gain an edge on your competition. We’ll see you in the Badger Den! Episode Highlights: 2:20 Intro 4:54 Three important questions 9:00 Amazon isn’t going anywhere 13:40 Now is a great time to advertise 19:20 Don’t pause your campaigns 24:25 Strike while the iron is hot 29:30 Closing thoughts Links & Resources All our episodes and show notes are available at https://www.adbadger.com/podcast Have a question or suggestion for the show? Leave a Voicemail: adbadger.com/voicemail or 833-BADGERZ Podcast edited by James Ede: https://www.beheard.org.uk/ If you hire James, let him know we sent you!

This year has brought a lot of changes for Amazon sellers. COVID-19 has changed the way we sell, Seller Central is moving to Amazon Ad Console, and now we have the ability to edit the creative for sponsored brand ads. Mike and Stephen walkthrough the steps to changing creatives and discuss what this change means for your existing campaigns on today’s episode. We’ll see you in the Badger Den! Episode Highlights: 2:20 Intro 5:30 Sponsored brand ad updates 8:50 Steps to changing creative for SBAs 13:10 Impact of the ability to edit the creative 16:05 Updating vital parts of your SBA 19:00 Closing thoughts Links & Resources Amazon’s announcement for the new feature All our episodes and show notes are available at https://www.adbadger.com/podcast Have a question or suggestion for the show? Leave a Voicemail: adbadger.com/voicemail or 833-BADGERZ Podcast edited by James Ede: https://www.beheard.org.uk/ If you hire James, let him know we sent you!

Numbers are the language of business, and without knowing your numbers making decisions about the future of your business is impossible. Everything has changed in 2020, and Amazon PPC stats are no different. How has COVID-19 changed the landscape of selling on Amazon and consumer behavior in general? Let’s find out. On today’s episode, Mike and Stephen dive into the most important metrics that have changed in 2020 and show why it’s important to stay in the game. We’ll see you in the Badger Den! Episode Highlights: 2:20 Intro 4:00 How we get our numbers 6:10 The impact of COVID-19 8:35 Amazon PPC stats overview 13:50 CPC 16:25 Conversion Rates and ACOS 24:00 Orders per Day and the pace of change 35:10 Staying in the game and key takeaways Links & Resources Best Practices for Amazon Sellers During COVID-19 All our episodes and show notes are available at https://www.adbadger.com/podcast Have a question or suggestion for the show? Leave a Voicemail: adbadger.com/voicemail or 833-BADGERZ Podcast edited by James Ede: https://www.beheard.org.uk/ If you hire James, let him know we sent you!

Seller Central or Ad Console? Vendor or Seller? These titles used to seperate those who sell on Amazon, but not anymore. Seller Central and Ad Console are merging. Find out what’s changing, staying the same, and getting introduced on today’s episode. Mike and Stephen lay out the good, bad, and uncertain aspects of this merger of Seller Central and Ad Console. We’ll see you in the Badger Den! Episode Highlights: 2:20 Intro 4:15 The merger 10:00 Differences between Seller Central and Ad Console 13:15 Ad Console Permissions 15:15 Multiple accounts in Ad Console 17:30 What to expect going forward 23:05 Bulk operations in Ad Console 29:40 Key takeaways Links & Resources Amazon’s official announcement: https://advertising.amazon.com/blog/improved-experience-for-sellers/?ref_=sc_us_a20m_blog_impex All our episodes and show notes are available at https://www.adbadger.com/podcast Have a question or suggestion for the show? Leave a Voicemail: adbadger.com/voicemail or 833-BADGERZ Podcast edited by James Ede: https://www.beheard.org.uk/ If you hire James, let him know we sent you!

Have you ever dreamt of turning your Amazon business into a worldwide empire? On today’s show, Kevin from Maximizing E-Commerce sits down with Mike to discuss how to take the first steps toward selling in international markets. When should you start? How much of a time commitment is selling in different countries? How will international sales affect your taxes and business structure? These questions and more are answered in today’s show! We’ll see you in the Badger Den! Episode Highlights: 2:20 Intro 2:55 Introducing Kevin from Maximizing E-Commerce 4:35 How COVID-19 is affecting global markets 9:00 How to start selling internationally 13:10 Amazon PPC Managers and international sales 14:30 Selling internationally and PPC 22:10 How Amazon can help you sell in international markets 29:00 Managing your time with international campaigns 32:20 Key takeaways Links & Resources https://maximizingecommerce.com/ All our episodes and show notes are available at https://www.adbadger.com/podcast Have a question or suggestion for the show? Leave a Voicemail: adbadger.com/voicemail or 833-BADGERZ Podcast edited by James Ede: https://www.beheard.org.uk/ If you hire James, let him know we sent you!

Selling on Amazon is changing everyday now that the world is adapting to COVID-19. This episode expands on last week’s episode with more tips to help you keep your campaigns afloat during this unpredictable time. We’ll see you in the Badger Den. Episode Highlights: 2:20 Intro 6:25 Amazon news 12:55 How to manage inventory 19:00 Optimizing product listings 22:40 Consider switching to FBM 30:10 Closing thoughts Links & Resources For PPC specific strategies, check out Episode 70 All our episodes and show notes are available at https://www.adbadger.com/podcast Have a question or suggestion for the show? Leave a Voicemail: adbadger.com/voicemail or 833-BADGERZ Podcast edited by Pedro Moreno

“When we are no longer able to change a situation, we are challenged to change ourselves.” These words from Victor Frankl carry Ad Badger during the global pandemic. In this short but heartfelt episode of PPC Den, hear Mike’s wisdom for Amazon marketing when times are dire. He recommends focusing on mindset, getting practical with financial modeling, prevailing forward in spite of obstacles, and surrounding ourselves with like minded growth-seeking beings. He also offers ‘rapid fire’ tips at the end. We aren’t fluffing the hype when we say that you won’t want to miss this episode. Thank you for joining us, and we’ll see you in The Badger Den. Episode Highlights 00:00 Words of wisdom 04:20 Focus on mindset 06:04 Financial modeling 06:27 Don’t stop moving forward! 08:00 Community, community, community 08:50 Rapid fire tips and wisdom 10:00 Farewell Links and Resources Man’s Search for Meaning - Victor Frankl (book) Ep 70, Coronavirus (Covid-19) and Your Amazon PPC Campaigns: https://anchor.fm/theppcden/episodes/AMZPPC70-Coronavirus-COVID-19-and-Your-Amazon-PPC-Campaigns-ebvsku Our free Facebook group: https://adbadger.com/facebook Amazon’s blog, Day One: https://blog.aboutamazon.com/ Amazon on price gouging: https://blog.aboutamazon.com/company-news/price-gouging-has-no-place-in-our-stores All our episodes and show notes are available at https://www.adbadger.com/podcast Have a question or suggestion for the show? Leave a Voicemail: https://adbadger.com/voicemail or 833-BADGERZ Thank you for listening! Please like, subscribe, and leave a glowing review. This episode was edited by Pedro Moreno.

The world is facing uncertain times with the rise of coronavirus (COVID-19). In this episode, Mike and Stephen give you the tools to best manage your campaigns and interpret your data during this crisis. Should you worry about higher ACOS? Should you pause your campaigns? These questions, and more, are answered in today’s episode! To get the most out of this podcast, download our free placement bid calculator: https://adbadger.com/amazon-ppc-placement-bid-calculator We’ll see you in the Badger Den. Episode Highlights: 2:20 Intro 6:30 Introduction to the five metrics and timeframes for how to look at them 9:05 ACOS 13:50 Conversion Rates 23:22 Cost per Click 29:40 Revenue 33:45 Revenue per Click 40:12 Closing thoughts Links & Resources All our episodes and show notes are available at https://www.adbadger.com/podcast Have a question or suggestion for the show? Leave a Voicemail: adbadger.com/voicemail or 833-BADGERZ Podcast edited by James Ede: https://www.beheard.org.uk/ If you hire James, let him know we sent you!

This episode is part two on the topic of how to include “adjust bids by placement” settings into your keyword bids. Our previous episode on placement bid settings for single keyword campaigns served as an excellent primer, but now it’s time to get deep and reveal our strategies for multi-keyword campaigns. The calculations and formulas presented in this episode are the only sure-fire way to make proper bid calculations that factor in your “adjust bids by placement” settings as well as data spread. To get the most out of this podcast, download our free placement bid calculator: https://adbadger.com/amazon-ppc-placement-bid-calculator We’ll see you in the Badger Den Episode Highlights: 2:20 Intro 4:00 Follow along with our bid calculator 4:52 Reach out to us about our Managed Services 10:00 What makes placement bids tricky? 16:25 Why did we start with single keyword campaigns? 18:50 Analogy of a car - giving you a frame of reference 22:20 What does Amazon give us? What can we do with it? 27:00 Target CPC shouldn’t be your bid! 32:40 A case study on our strategy for multi-keyword campaigns 42:15 Our formula for finding keyword bids for multi-keyword campaigns Links & Resources Part 1 in our Series on Incorporating “Adjust Bids by Placement” Settings into Your Keyword Bids https://anchor.fm/theppcden/episodes/How-to-Incorporate-Adjust-Bids-by-Placement-Settings-into-Your-Keyword-Bids-Part-1-Single-Keyword-Campaigns-ebl1ef A Round-Table on Adjusting Bids by Placement: https://anchor.fm/theppcden/episodes/AMZPPC-30-A-Round-Table-Discussion-About-Placement-Settings-e4bfj0 Ep 44: Listener Q&A: Optimizing Placement Settings https://anchor.fm/theppcden/episodes/AMZPPC-44-Listener-QA-Optimizing-Placement-Settings-e5iupl All our episodes and show notes are available at https://www.adbadger.com/podcast Have a question or suggestion for the show? Leave a Voicemail: adbadger.com/voicemail or 833-BADGERZ Podcast edited by James Ede: https://www.beheard.org.uk/ If you hire James, let him know we sent you!

Over the next two weeks, we’ll be taking a deep dive into adjusting your placement bid settings. This week's episode breaks down everything you need to know about placement bid settings for single keyword campaigns. To get the most out of this podcast, download our free placement bid calculator: www.adbadger.com/placements We’ll see you in the Badger Den. Episode Highlights 2:20 Intro 4:30 Our new solution for placement bid settings 6:43 Introduction to single keyword campaigns 10:20 How to adjust bids by placement for SKCs 14:40 When a single keyword campaign shouldn’t be used 18:59 Placement settings when Rest of Search is performing poorly 29:20 Placement settings when Product Pages is the worst performer 39:45 How Ad Badger can help with placement bid settings Links & Resources A Round-Table on Adjusting Bids by Placement: https://anchor.fm/theppcden/episodes/AMZPPC-30-A-Round-Table-Discussion-About-Placement-Settings-e4bfj0 Ep 44: Listener Q&A: Optimizing Placement Settings https://anchor.fm/theppcden/episodes/AMZPPC-44-Listener-QA-Optimizing-Placement-Settings-e5iupl All our episodes and show notes are available at https://www.adbadger.com/podcast Have a question or suggestion for the show? Leave a Voicemail: adbadger.com/voicemail or 833-BADGERZ Podcast edited by James Ede: https://www.beheard.org.uk/ If you hire James, let him know we sent you!

It’s the Amazon Advertising’s Brand Analytics mini-series finale! Part four has it all. Truly! References to Pokemon, drinking alcohol beneath bleachers, and, oh yeah, everything there is to know about Demographics Data!! (And what Pokemon and alcohol have to do with demographics reporting.)** Be entertained as you learn what information is available on the demographics report and, most importantly, how to use this information to your PPC campaigns gain. You won’t want to miss out! We’ll see you in The Badger Den. ** Important note: Neither The Badger nor anyone at Ad Badger condones underage alcohol consumption. Episode Highlights 00:00 Intro 06:55 What’s up with Amazon’s Demographics Data? 16:25 Interesting flaw within Demographics Report 20:00 Predicting the future of Demographics Report 27:30 Search by ASIN -- NOT keyword 30:10 Demographics strategy: How to grow your campaigns 34:25 Final thoughts + farewell! Links & Resources Amazon Brand Analytics, part 1: Search Frequency Rank: How to Identify Most Important Keywords: https://anchor.fm/dashboard/episode/eatiks Amazon Brand Analytics, part 2: How to Raise Lifetime Value with Market Basket Report: https://anchor.fm/dashboard/episode/eb2g9d Amazon Brand Analytics, part 3: What Consumer Behavior Says About Your Amazon Brand Analytics: https://anchor.fm/theppcden/episodes/AMZPPC-66-What-Consumer-Behavior-Says-About-You-Amazon-Brand-Analytics-eb7k4a All our episodes and show notes are available at https://www.adbadger.com/podcast Have a question or suggestion for the show? Leave a Voicemail: adbadger.com/voicemail or 833-BADGERZ Thank you for listening! Please like, subscribe, and leave a glowing review. Podcast edited by James Ede: https://www.beheard.org.uk/ If you hire James, let him know we sent you!

If you’ve ever wondered how often a consumer chooses a competitor’s product over yours, then this is the episode you’ll want to hear. You’ll also learn how to apply this information to the benefit of your campaigns! Mike and Stephen discuss at length Amazon Advertising’s Item Comparison and Alternate Purchase Behavior and the value of this report. This is part three of a mini series all about Amazon’s Brand Analytics. Stay tuned next week for part four. Until then, we’ll see you in the Badger Den. We’ll see you in the Badger Den. Episode Highlights 02:20 Intro 07:00 What is Item Comparison and Alternate Purchase behavior? 08:42 Where to Access ICAP 17:30 Strategy: How to use ICAP 28:00 Takeaways and farewell Links & Resources Amazon Brand Analytics, part 1: Search Frequency Rank: How to Identify Most Important Keywords: https://anchor.fm/dashboard/episode/eatiks Amazon Brand Analytics, part 2: How to Raise Lifetime Value with Market Basket Report: https://anchor.fm/dashboard/episode/eb2g9d Ad Badger app Product Tour [2020 Updated, New Features]: https://www.youtube.com/watch?v=H6VjlbOA3NA All our episodes and show notes are available at https://www.adbadger.com/podcast Have a question or suggestion for the show? Leave a Voicemail: adbadger.com/voicemail or 833-BADGERZ Thank you for listening! Please like, subscribe, and leave a glowing review. Podcast edited by James Ede: https://www.beheard.org.uk/ If you hire James, let him know we sent you!

Much like grocery stores placing like objects near each other in hopes of getting more of the shopper’s cash money, Amazon Advertising’s Market Basket Report studies similar consumer trends. This episode teaches you how to apply its data to your marketing strategy to convert your paid traffic into organic traffic and increase total lifetime value. We’ll see you in the Badger Den. Episode Highlights 02:20 Intro 05:14 What is Market Basket Analysis? 08:50 What is Market Basket Report? 15:14 6 steps to maximize data return from Market Basket Analysis 23:50 On Product Targeting campaigns 27:10 Farewell, Badger friends! Links & Resources 7 Tips to Get More Clicks on Amazon Ads: https://anchor.fm/theppcden/episodes/AMZPPC-61-7-Tips-to-Get-More-Clicks-on-Amazon-Ads-eaftqn AMZPPC Badger Bite #4 | New Product Targeting Options for Sponsored Brand Ads: https://anchor.fm/theppcden/episodes/AMZPPC-Badger-Bite-4--New-Product-Targeting-Options-for-Sponsored-Brand-Ads-e97246 Ep 44: Listener Q&A: Optimizing Placement Settings: https://anchor.fm/theppcden/episodes/AMZPPC-44-Listener-QA-Optimizing-Placement-Settings-e5iupl All our episodes and show notes are available at https://www.adbadger.com/podcast Have a question or suggestion for the show? Leave a Voicemail: adbadger.com/voicemail or 833-BADGERZ Podcast edited by James Ede: https://www.beheard.org.uk/ If you hire James, let him know we sent you!

You requested it, so we created it. Welcome to the first of four episodes all about Brand Analytics in Amazon Advertising PPC! Future episodes will cover market basket analysis, comparisons and alternate purchase behavior, and demographics reporting. Today’s episode, however, is all about search frequency rank and how to identify your most important keywords. You want to think bigger about your keywords, and we want to provide a bird’s eye view for doing so. We’ll see you in The Badger Den. Episode Highlights 03:50 Topic intro 07:04 Brand Analytics Search Terms Report vs Sponsored Products Search Term Report 10:30 Search Frequency Rank 13:00 Click share and Conversion share 15:25 Keywords and Search Frequency Rank 22:30 Single keyword campaigns 26:20 Top of Search Ad Placement 33:10 How to Win Amazon Choice Badge 25:48 Farewell Links & Resources Listener Q+A: Calculating Placement Settings: https://anchor.fm/theppcden/episodes/AMZPPC-44-Listener-QA-Optimizing-Placement-Settings-e5iupl Make Your Best Keywords Better with Single Keyword Campaigns: https://anchor.fm/theppcden/episodes/AMZPPC-49-Make-Your-Best-Keywords-Better-with-Single-Keyword-Campaigns-e8e7nb All our episodes and show notes are available at https://www.adbadger.com/podcast Have a question or suggestion for the show? Leave a Voicemail: adbadger.com/voicemail or 833-BADGERZ Thank you for listening! Please like, subscribe, and leave a glowing review. Podcast edited by James Ede: https://www.beheard.org.uk/ If you hire James, let him know we sent you!

Beware the Amazon PPC Silent Killer. It lurks in the night, crouching behind bushes, avoiding street lamps. It wears a trench coat with pockets full of daggers. Okay, no, it doesn’t, but it does slay Amazon campaigns. If you’re not careful, long tail search terms drag your account’s performance down and kill your campaigns. You might already follow most best practices, but if you’re not careful, you might end up with a mountain of wasted spend. If you’re not familiar with the Amazon PPC silent killer, then you better get familiar! We’ll see you in the badger den. Episode Highlights 3:44 Death by a thousand cuts 4:30 The danger of auto campaigns 8:05 How most people optimize with the search term report 12:05 Running successful auto campaigns 13:00 How to structure your account from day 1 15:43 N-gram analysis 18:50 PPC tools 21:15 Don’t lose keywords before they’ve had time to convert 22:30 Keyword dumping Links & Resources Ep 54 The Wait is Over… Search Term Reports for Sponsored Brand Ads Are Here: https://anchor.fm/theppcden/episodes/AMZPPC-54-The-Wait-is-Over----Search-Term-Reports-for-Sponsored-Brand-Ads-are-Here-e9b7om Ep 59 Amazon PPC Keyword Research in 2020: RPSB Revisited: https://anchor.fm/theppcden/episodes/AMZPPC-59-Amazon-PPC-Keyword-Research-in-2020-RPSB-Revisited-ea67fi Ep 51 The 6 Layers of Campaign Structure Complexity: https://anchor.fm/theppcden/episodes/AMZPPC-51-Amazon-PPC-Campaign-Structure-6-Layers-of-Complexity-e8ung4 Ep 15: All Things Negative Keywords: https://anchor.fm/theppcden/episodes/AMZPPC-15-All-Things-Negative-Keywords-e3ctnu All about Bulk Ops: https://www.adbadger.com/blog/bulk-operations-amazon/ All our episodes and show notes are available at https://www.adbadger.com/podcast Have a question or suggestion for the show? Leave a Voicemail: adbadger.com/voicemail or 833-BADGERZ Thank you for listening! Please like, subscribe, and leave a glowing review. Podcast edited by James Ede: https://www.beheard.org.uk/ If you hire James, let him know we sent you!

Dear Badger, Are my ads stealing revenue from my organic search? Do I need to bid on branded searches if those people are buying from me anyway? What do you do if you only have a profitable ACoS on branded searches but are unprofitable on unbranded searches? How do you transform ACoS from a vanity metric to a sign of vitality? Please help! Yours truly, ACoS Skeptic #98* This week’s podcast answers important questions from the forum of our Amazon PPC Academy. If you’ve ever considered ACoS a fancy shmancy Amazon platform tax, then you won’t want to miss hearing Mike and Stephen’s tips for making the your ACoS count. Thanks for tuning in! We’ll see you in the badger den. Please note: These questions are paraphrased and the identity of the member is concealed. Episode Highlights 00:00 Intro & Topic Overview 11:17 What to do if all your profitable keywords are branded 20:27 What to do if struggling with ACoS unbranded searches 27:55 How to Segment TOFU- BOFU- MOFU 33:44 What to do if you have limited ad spend budget 39:05 See you in the badger den! Links & Resources Ep 40 - Should You Segment Your Branded Keywords In Amazon Ads? https://anchor.fm/dashboard/episode/e54rob Ep 22 - Should You Bid on Branded Keywords? https://anchor.fm/dashboard/episode/e3r7al All our episodes and show notes are available at https://www.adbadger.com/podcast Have a question or suggestion for the show? Leave a Voicemail: adbadger.com/voicemail or 833-BADGERZ Thank you for listening! Please like, subscribe, and leave a glowing review. Podcast edited by James Ede: https://www.beheard.org.uk/ If you hire James, let him know we sent you!

Extra, extra! Hear all about it! Everything you need to know about Amazon’s Click Through Rates, like why it matters and the seven things that can improve it, it’s all here in this quick episode! Don’t miss out. You’ll be sad if you don’t improve your CTR! See you in the badger den. Episode Highlights 00:00 Intro 01:24 Why Click Through Rate Matters 04:27 What Impacts CTR 12:40 When High CTR is bad 14:09 Bye Links & Resources AMZPPC 59: Amazon PPC Keyword Research in 2020: RPSB Revisited: https://anchor.fm/dashboard/episode/ea67fi AMZPPC 39: Promoting your Products with Amazon Coupons: https://anchor.fm/dashboard/episode/e52h9d Amazon Advertising Stats: https://www.adbadger.com/blog/amazon-advertising-stats/ --- All our episodes and show notes are available at https://www.adbadger.com/podcast Have a question or suggestion for the show? Leave a Voicemail: adbadger.com/voicemail or 833-BADGERZ Thank you for listening! Please like, subscribe, and leave a glowing review. Podcast edited by James Ede: https://www.beheard.org.uk/ If you hire James, let him know we sent you!

Welcome to the battle of the decade, the most anticipated battle in the history of Amazon PPC. Here we separate the badgers from the wannabes. Today we will audit a real campaign so thoroughly that every listener and viewer will feel it in their very soul. Critiquing campaign structure, analyzing account performance, identifying the biggest opportunities for missed sales, and, of course, finding all the wasted spend-- we will not leave any stone unturned. We will not leave any meat on the bone because we are badgers, and we are the world’s most fearless animal (according to the 2002 edition of the Guinness Book of World Records). We are Ad Badger, the world’s most fearless Amazon PPC software start-up, and we believe that together, with you, we will fight! Not from tyranny,  oppression, persecution, or even annihilation.  We will fight for our right to success, to healthy Amazon campaigns. Who’s with us? Let’s go! ___ Episode Highlights 00:00 Live Audit Account - Intro 4:16 Account Audit 06:26 Pro tip: Best campaign naming structure 08:20 Pro tip: Order highest to lowest spend 25:40 Auto Targeting Options 32:04 Search Terms Tabs 43:39 Placement setting data 48:11 Audit recap 51:31 Final thoughts ___ Links & Resources  + Want us to audit your campaigns? Get your personalized game plan here: https://www.adbadger.com/campaign-audit-strategic-vision/ + Ep 31 - The Complete Guide to Self- Auditing your Amazon Campaigns https://anchor.fm/dashboard/episode/e4etqv + Ep 57 - The 7 Bad PPC Habits to Kick in 2020 (and the 3 Good Ones to start) https://anchor.fm/dashboard/episode/e9us4i + Ep 8 - Campaign Naming Systems https://anchor.fm/dashboard/episode/e2vp09 + Ep 51 - The 6 Layers of Campaign Structure Complexity https://anchor.fm/dashboard/episode/e8ung4 + Ep 22 - Should You Bid on Branded Keywords? https://anchor.fm/dashboard/episode/e3r7al ___ All our episodes and show notes are available at https://www.adbadger.com/podcast Have a question or suggestion for the show? Leave a Voicemail: adbadger.com/voicemail or 833-BADGERZ Thank you for listening! Please like, subscribe, and leave a glowing review. Podcast edited by James Ede: https://www.beheard.org.uk/ If you hire James, let him know we sent you!

This is an RPSB refresher. RPSB is an elegant, low cost Amazon PPC keyword research strategy. It’s an acronym for Research, Peel, Stick, and Block, which are the four steps of this strategy. In this week’s episode, Mike and Stephen review the fundamentals of RPSB, discuss pro’s and con’s of potential edits to the strategy (like RPS, which is RPSB minus the B), and explore how to stay ahead of the curve of your Amazon PPC competitors. If you believe in the adage, “a penny saved is a penny earned,” then you won’t want to miss episode 59. We’ll see you in the badger den! ____ Podcast Timestamps 02:20 Find us on YouTube and Anchor 03:05 RPSB (Research, Peel, Stick, and Block) 13:24 RPSB vs. RPS? 19:50 Keyword Cannibalization 21:20 The Prickly Part of RPSB 22:58 Solution 1 - Category Targeting 28:20 Solution 2 - Search Term Graduation Criteria Updated 33:35 Initial Bids - A How To 39:31 Keyword Dumping 42:40 Pro-tip: Bulk Ops Mastery 44:50  Final verdict of RPSB’s future ____ Resources Mentioned Ep 10, The Strangest, Most Popular Amazon Ads Strategy: The Keyword Dump Ep 41, What to Expect from 30 Days of Running Amazon Ads Ep 26, An Introduction to Bulk File Operations ---- All our episodes and show notes are available at https://www.adbadger.com/podcast Have a question or suggestion for the show? Leave a Voicemail: adbadger.com/voicemail or 833-BADGERZ Thank you for listening! Please like, subscribe, and leave a glowing review. Podcast edited by James Ede

Amazon marketers need more than software and more than strategy. Amazon marketers need the 3 T's: tools, tribes, and training. Tune into this special Badger Bite to hear Mike explain how Ad Badger incorporates the 3 T's for members like you. Podcast edited by James Ede

2020 is shaping up to be the biggest year yet for Amazon PPC and our crystal ball says there are exciting developments for your workflows on the horizon! Ooh! Ah! How did we acquire our crystal ball?  Why, from years of exploring the wild Amazon PPC frontier! Ok, fine, you caught us. It’s really an educated guess. Will 2020 be your lucky Amazon marketing year? You’ll know if you don’t miss our top predictions. See you in the badger den! Episode Highlights 00:00 Intro 02:20 Welcome to 2020, cubs! 03:16 1st Prediction - Sponsored Brand Ads: Search Term Reports 07:37 2nd Prediction - Bid Optimization: Devices 16:29 2020 3d Prediction - Exact Match: Exact- exact? 19:42 4th Prediction - Greater Unification of Amazon Ads 24:30 5th Prediction - Reduced Data Delay 28:20 6th Prediction - Revamped Bulk Ops 32:20 Mike and Stephen’s year ahead Resources Mentioned Ep 49: Make Your Best Keywords Better with Single Keyword Campaigns Ep 54: The Wait is Over… Search Term Reports for Sponsored Brand Ads Are Here All our episodes and show notes are available at https://www.adbadger.com/podcast ___  Have a question or suggestion for the show? Leave a Voicemail: adbadger.com/voicemail or 833-BADGERZ Thank you for listening! Please like, subscribe, and leave a glowing review. Podcast edited by James Ede

Welcome to 2020! On today's episode, Mike and Stephen break down 7 bad PPC habits that'll hold your account back during the new year. To give it a fun twist, we've paired each bad habit to one of the 7 deadly sins. Which deadly sin do you want to kick this year? See you in the Badger Den! Episode Highlights: 4:13 Sloth — Being lazy with bid optimizations 8:31 Lust — Fantasizing about quick success 13:03 Gluttony — Casting your net too wide 15:44 Greed —Being too aggressive with unclear goals 18:30 Avoiding selfish community building 22:45 Wrath — Hate-watching competitors 24:28 Envy — Overspending to get what someone else has 26:30 Pride — Thinking you know everything Get all of our episodes and show notes at adbadger.com/podcast Have a question or suggestion for the show? Leave a Voicemail: adbadger.com/voicemail or 833-BADGERZ Podcast edited by James Ede

Happy holidays to all our listeners from the Badger family! We couldn't do this podcast without you, so thank you all for tuning in every week. Expect more great PPC content as we head into the Roaring 2020s. Get all of our episodes and show notes at adbadger.com/podcast Have a question or suggestion for the show? Leave a Voicemail: adbadger.com/voicemail or 833-BADGERZ Podcast edited by James Ede

Today we've got a highly requested, jam-packed episode about PPC project management tools and the types of tasks you should be putting on them. Listen to Mike and Stephen explain why you should start using a tool, the pros and cons of different types, and what PPC tasks should be done quarterly, monthly, weekly, and daily. You don't want to miss this one. See you in the Badger Den! Episode Highlights: 4:04 Top 5 trending search terms during the holidays 6:04 Mike's PPC beliefs 9:15 Why you should start using a project management board 12:07 Pros and cons of lists, kanbans, sprints, and calendars 17:14 Quarterly PPC tasks — Seasonality, competition checks, and more 20:30 Monthly PPC tasks — Download reports, review ad copy, and more 32:19 Weekly PPC tasks — RPSB, bid updates, A/B testing, and more 39:13 Daily PPC tasks — check-ins, recent changes, and pray to Jeff Bezos 41:46 Asana is one of our favorite tools Get all of our episodes and show notes at adbadger.com/podcast Have a question or suggestion for the show? Leave a Voicemail: adbadger.com/voicemail or 833-BADGERZ Podcast edited by James Ede

On today's episode, Mike & Stephen give a week-by-week playbook on how to navigate the December holiday mania. They cover how ACOS and conversion rates change each week and the best strategies to use. If you thought Black Friday or Cyber Monday were crazy, just wait until you see the mid-December data. See you in the Badger Den! Episode Highlights: 4:37 Seth's RPSB question 7:10 What do you do if RPSB isn't working? 9:15 Confirm that it's an anomaly 11:05 Amazon rewards campaigns with momentum 14:33 How our data works 16:45 December is bigger than Cyber Weekend 20:22 Does every day have the same performance? 22:50 An average yet strong first week 25:05 Holiday mania happens from December 10 -21 28:05 Strategies to capitalize on the pre-Christmas craze 30:45 The trailing, final week of December 32:30 A December week-by-week playbook 33:42 The 2 most important days of December Get all of our episodes and show notes at adbadger.com/podcast Have a question or suggestion for the show? Leave a Voicemail: adbadger.com/voicemail or 833-BADGERZ Podcast edited by James Ede

On today's Badger Bite, we're breaking down everything you need to know about Bid Change History in less than 4 minutes. Learn what it is, where to find it, and how it could help you keep better track of your keyword bid history. See you in the Badger Den! Episode Highlights: 0:23 What is Bid Change History 0:38 Benefits 1:25 How to use it Get all of our episodes and show notes at adbadger.com/podcast Have a question or suggestion for the show? Leave a Voicemail: adbadger.com/voicemail or 833-BADGERZ

Christmas came early because search term reports for Sponsored Brand Ads have finally been released after months of waiting. Despite what you might think, it's not a carbon copy of the Sponsored Product version. Tune in to hear Mike & Stephen explain the differences, how to analyze it, and everything about the newest match type. See you in the Badger Den! Episode Highlights: 3:30 Shout out to Brian Andris for his awesome review 5:40 It's not a direct copy-paste from Sponsored Product 8:25 Keyword vs. Search term vs. Target 13:36 There's a new type of broad match keyword in town 20:14 Introducing... the 4th match type 22:08 Modified broad match works like SPA broad match 25:00 ASIN targeting 28:15 Amazon PPC is quickly evolving Get all of our episodes and show notes at adbadger.com/podcast Have a question or suggestion for the show? Leave a Voicemail: adbadger.com/voicemail or 833-BADGERZ

Today we're showing you a new way to access your keyword search terms without downloading an advertising report. It's as simple as navigating to another tab on both Seller Central and Vendor Central. it evens comes with some great filtering options. See you in the Badger Den! Episode Highlights: 0:50 How does this change the optimization process? 1:25 Where to find search terms in Campaign Manager Get all of our episodes and show notes at adbadger.com/podcast Have a question or suggestion for the show? Leave a Voicemail: adbadger.com/voicemail or 833-BADGERZ

On today's episode Mike is joined by special guest Coran Woodmass, founder of TheFBABroker.com. If you're someone who's looking to sell their Amazon business, then listen to Coran break down everything you need to consider before pulling the trigger. The guys cover the best times to sell, the type of buyers in the market, and the impact of PPC advertising on your company's potential valuation. See you in the Badger Den! Episode Highlights: 4:44 Introducing Coran, founder of the TheFBABroker.com 8:10 When is the right time to start thinking about selling? 10:53 Unoptimal times to sell 12:06 The mindset of value buyers 15:33 Strategic buyers in the Amazon niche 17:30 Does advertising play a role in the selling puzzle? 20:20 Reducing percentage of wasted spend 25:00 How do buyers view advertising expenses? 26:02 The diminishing value of ACOS 31:55 What to do if you have weak advertising margins 34:25 Breaking down your ROI channels 36:20 Businesses with significant advertising spend 39:14 Project your industry's long-term future 44:40 Pro tip: Think like an investor Get all of our episodes and show notes at adbadger.com/podcast Have a question or suggestion for the show? Leave a Voicemail: adbadger.com/voicemail or 833-BADGERZ

Today we're talking about a new feature of Sponsored Brand ads that we've been waiting for — product targeting. This will let you target specific ASINs to either steal traffic from your competitors or defend your own products. Episode Highlights: 0:37 How product targeting works 1:44 When to use product targeting Get all of our episodes and show notes at adbadger.com/podcast Have a question or suggestion for the show? Leave a Voicemail: adbadger.com/voicemail or 833-BADGERZ

The holiday season is upon us, and Mike & Stephen are giving some expert data-driven advice to  ramp up your PPC campaigns in time for Black Friday and Cyber Monday. The guys go over the power of the entire holiday season, how to prepare, and what happens to key metrics like CPC, ACOS, conversion rates on these days. See you in the Badger Den! Episode Highlights: 5:27 Cyber Monday isn't as big as you think it is 8:00 How much does sales boost for each day? 11:35 Avg monthly metrics vs Cyber Monday/Black Friday metrics 17:45 Don't be as aggressive 2 days before Black Friday 20:17 All of December is the real king 22:50 Avoid targeting generic holiday keyword like "gifts for kids" 28:35 Prepare for a potentially big CPC spike 30:20 It's too late for lightning deals but you should still set coupons 31:30 The holiday season is a marathon not a sprint 32:50 Our final tips Get all of our episodes and show notes at adbadger.com/podcast Have a question or suggestion for the show? Leave a Voicemail: adbadger.com/voicemail or 833-BADGERZ

Today we're going all out. Strap in for a full breakdown of how to optimize your campaign structure and why it's so important to your Amazon advertising visibility. Whether you only have single ASINs or 400,000 SKUs, we've outlined dozens of optimization strategies that you can use for your account. See you in the Badger Den! Episode Highlights: 4:25 The importance of an optimized campaign structure 5:18 Targeting vs. Inventory grouping 9:46 3 popular campaign structure strategies 14:08 Start thinking of campaign structure as another variable to optimize 15:15 Visually map out your product groupings 17:02 Even more strategies! 20:20 Single ASIN ⁠— the easiest structure optimization 26:15 How to optimize ASIN with variations 31:30 Dialing up the complexity with several different products 35:12 Different products but they compete for the same terms 42:40 What if you're a huge company with 5,000+ SKUs in different categories? 51:05 Strategies for giant wholesalers — 400,000+ SKUs! 55:40 Keep campaign level settings in mind Get all of our episodes and show notes at adbadger.com/podcast Have a question or suggestion for the show? Leave a Voicemail: adbadger.com/voicemail or 833-BADGERZ

Today we're celebrating 50 episodes of the PPC Den Podcast! We've grown so much from episode 1 just a year ago. We'd like to thank each and every one of our listeners for tuning into the show every week, leaving questions, and writing reviews. We couldn't do this without you! On today's episode, Mike & Stephen are providing updates to our older episodes to bring them up to speed with the current state of Amazon PPC. See you in the Badger Den! Episode Highlights: 2:20 A lot has changed (for the better) after 50 episodes 5:20 (Ep. 1 Update) Are we still living in the Golden Age of PPC? 7:56 (Ep. 2 Update) Bid+ is finished and has evolved 13:03 (Ep. 5 Update) Amazon advertising stats exactly 1 year later 24:10 (Ep 14 Update) Reporting is more reliable with less delay 27:29 (Ep 21 Update) Search term reports for Sponsored Brand Ads coming soon 30:00 How have we changed? 34:05 The future of Badger Nation looks bright Get all of our episodes and show notes at adbadger.com/podcast Have a question or suggestion for the show? Leave a Voicemail: adbadger.com/voicemail or 833-BADGERZ

Today we're answering listener Daman's question on what to do when your product goes out of stock. Mike & Stephen quickly break down the benefits of using your existing campaigns over starting new ones. See you in the Badger Den! Episode Highlights: 0:23 Daman's question 1:50 Restarting your old campaigns 2:30 Use an existing campaign over a new one Get all of our episodes and show notes at adbadger.com/podcast Have a question or suggestion for the show? Leave a Voicemail: adbadger.com/voicemail or 833-BADGERZ

On today's episode Mike & Stephen share how to make your best keywords on Amazon perform even better with the Single Keyword Campaigns Strategy.  A campaign per keyword may seem excessive, but the extra control over your placement bid settings is well worth it. Don't miss learning about the keyword strategy that could transform your account. See you in the Badger Den! Episode Highlights: 2:30 Reading reviews from our awesome listeners 4:25 Introducing the Single Keyword Sponsored Product Campaigns Strategy 5:40 Guess the top searched term last week 7:57 One campaign, one ad group, one keyword... Why do it? 10:40 Con: Overly segmented data 13:10 Is this strategy allowed? 16:00 Pro: Boost your keyword performance 17:15 Start small & test it out first 19:05 Not all searches are created equal 22:05 Stephen's recommended strategy 23:20 Transform your account with Single Keyword Campaigns 27:45 2 strategies to set your placement settings 32:28 Bulk Files: How to execute this strategy fast 36:35 Key takeaways Get all of our episodes and show notes at adbadger.com/podcast Have a question or suggestion for the show? Leave a Voicemail: adbadger.com/voicemail or 833-BADGERZ

Today we've got an episode that's useful for everyone pursuing a career in Amazon PPC. Mike is sharing his top 6 broad skills anyone can learn to go from beginner to pro in PPC advertising. See you in the Badger Den! Episode Highlights: 2:30 Critical thinking: Bloom's Taxonomy 4:45 Level 1: Simple knowledge 5:25 Level 2: Comprehension 6:10 Level 3: Application 6:45 Level 4: Active Analysis 8:17 Level 5: Synthesize your own strategy 9:27 Level 6: Evaluation 11:27  The full process 12:07 Join Ad Badger as a PPC Campaign Manager at adbadger.com/careers Get all of our episodes and show notes at adbadger.com/podcast Have a question or suggestion for the show? Leave a Voicemail: adbadger.com/voicemail or 833-BADGERZ

The Sponsored Product report family grows from 6 to 7⁠ with the introduction of campaign reports. Learn out how to use this new report to find your best campaigns and manipulate data outside of the Campaign Manager. See you in the Badger Den! Episode Highlights: 0:36  Updates to Sponsored Product reports 1:09 Targeting report data lasts for 90 days 1:27 Introducing campaign reports 2:40 Find your best campaigns easily Get all of our episodes and show notes at adbadger.com/podcast Have a question or suggestion for the show? Leave a Voicemail: adbadger.com/voicemail or 833-BADGERZ

We love to have fun with the podcast, and today we're trying a new mini-episode format called Badger Bites! These are quick tip pieces or news about the latest and greatest from Amazon ads. Today we're looking at Amazon's new Campaign Change History beta feature, and what benefits you can get from it. See you in the Badger Den! Episode Highlights: 0:23 What are Badger Bites? 1:00 Amazon's Campaign Change History (beta) 1:58 Biggest impact of this feature 2:40 Gain new budget insights 3:20 It's only for campaigns not ad groups or keywords Get all of our episodes and show notes at adbadger.com/podcast Have a question or suggestion for the show? Leave a Voicemail: adbadger.com/voicemail or 833-BADGERZ

On today’s episode, Mike is joined by Lukas Matthews of Twin Scroll Marketing to talk about the difference between advertising commodity products and unique, novel products (like a WiFi jump rope). They break down what types of goals to set, customer behavior toward each, and a solid set of keyword strategies. You don't want to miss Lukas's expert advice on this one. See you in the Badger Den! Episode Highlights: 2:50 About our guest Lukas Matthews 5:45 Commodity vs. unique products 10:55 Goal-setting for commodity products 13:30 Aim for discovery instead of sales for unique products 16:50 When to use a laser or a shotgun for your keywords 21:30 Controlled vs. uncontrolled clicks 22:53 Find keyword trees for commodities 24:25 Long-tail, niche keywords are better for unique products 27:55 Saturate everything above the fold 29:00 The real value of Lightning Deals & coupons 34:20 Find Lukas at Twin Scroll Marketing Get all of our episodes and show notes at adbadger.com/podcast Have a question or suggestion for the show? Leave a Voicemail: adbadger.com/voicemail or 833-BADGERZ

On today’s episode, Mike & Stephen build a tunnel between Amazon SEO and PPC. They're breaking down the similarities, differences, and synergies between these two advertising methods. Learn about Amazon ranking factors, keyword strategies, the intangibles of paid advertising. and more. See you in the Badger Den! Episode Highlights: 4:00 We're hiring at the Badger Den! 6:04 You need paid and organic to thrive 7:17 Beware the keyword dump (and learn more about it on Episode 10) 9:26 'Kitchen' is not a good keyword for 'kitchen towels' 12:03 Google's SEO ranking factors 16:03 Aiming for 1 keyword can be highly competitive 18:30 Amazon's ranking factors - Relevance & Buy-ability 20:21 Discoverability vs. Desirability 22:10 Amazon has a bias for products that earn them more revenue 23:21 Bridging the gap between PPC & organic (Check out Episode 17 for more info) 26:45 Fueling organic growth with PPC data 28:00 The intangible ROIs of paid advertising 31:47 It's all about ratios, ratios, ratios! 34:11 Check out our PPC automation tool Get all of our episodes and show notes at adbadger.com/podcast Have a question or suggestion for the show? Leave a Voicemail: adbadger.com/voicemail or 833-BADGERZ

On today’s episode, Mike & Stephen cover Amazon's exciting new Sponsored Display Ads feature. This unique ad type comes with different payment options, remarketing with affinity audiences, and more! Learn all about how to create them, their benefits, and some best practices. Be the first to capitalize on this opportunity while it's still in its wild west stages.  See you in the Badger Den! Episode Highlights: 3:20 A funny review from cbgill83 5:13 The rise of Sponsored Display Ads 6:30 How does it differ from other Amazon ad types? 8:45 Creating your first Sponsored Display Ad 10:00 Pay-per-click vs Pay-per-impression 13:46 Audience targeting 15:30 Remarketing with a twist 17:00 Find your data in the sponsored product report 19:15 Performance breakdown 20:47 Difference between DSP and Sponsored Display 23:00 Pay-per-impression deep dive 26:30 Best practices 28:00 Pay-per-click only reaches customers off of Amazon 29:55 Running experiments 31:45 How it kickstarts new product launches 35:21 Rapid fire facts from the Amazon help docs 37:28 Prohibited categories 39:02 Cheap CPMs 40:48 Check out our PPC automation tool Get all of our episodes and show notes at adbadger.com/podcast Have a question or suggestion for the show? Leave a Voicemail: adbadger.com/voicemail or 833-BADGERZ

On today’s episode, Mike & Stephen answer a great question from listener Adam about how to optimize ad placement settings and adjust by bid modifiers. They reveal a simple, proven formula to get it done every time and walk through multiple step-by-step examples for you. This episode gets a little mathy, so be sure to check out our full blog post at adbadger.com/blog. See you in the Badger Den! Episode Highlights: 3:45 Listener Adam's question - does it apply to you? 7:15 How mobile bids, desktop bids, and modifiers all work together 9:40 A real example from Stephen 11:35 Funnel your spend to your biggest bread-winners 13:55 A simple, proven formula for your bid modifiers 16:30 How much to increase your top-of-search modifier 17:18 Calculating your product-page modifier 18:20 Decrease your rest-of-search to balance traffic 21:10 Online bid calculator coming soon 21:50 What if your keywords perform differently in each ad placement? 23:25 An experimental solution 26:30 The optimization principle has outpaced the platform 27:46 One last thing to watch out for... 29:42 Check out our Ad Badger PPC optimization tool Get all of our episodes and show notes at adbadger.com/podcast Have a question or suggestion for the show? Leave a Voicemail: adbadger.com/voicemail or 833-BADGERZ

On today’s episode, Mike & Stephen tackle a hairy situation for even the most seasoned of PPC veterans. What do you do when your products have a high Average Order Value (AOV) like $10,000 or $25,000 per sale but they're extremely low converting? The guys explain how to extend your time-frame to gather more data, ways to keep your CPCs down, and how to compare to account averages, so you can bid without worry. See you in the Badger Den! Episode Highlights: 3:51 Regular bid optimization for a standard product 4:47 Real products with high AOVs 8:47 Expensive products lead to expensive CPCs 10:21 What if you only convert every 3 months? 11:58 Extended time-frame 16:09 Compare to account averages 19:52 Using search term reports to find keywords 22:40 What to do when things do convert? 24:06 Only do RPSB if you rake up 2-4+ conversions 25:25 How applicable are these strategies to you? 26:55 Keep these products in separate ad groups 28:56 Check our Ad Badger PPC optimization tool Get all of our episodes and show notes at adbadger.com/podcast Have a question or suggestion for the show? Leave a Voicemail: adbadger.com/voicemail or 833-BADGERZ

On today’s episode, we find Stephen alone in the Congolese jungle! Luckily he brought his hotspot and has some time to explain why lowering bids isn't a straight ticket to lowering your ACoS. Learn about how keyword visibility, ad rank, ad placement, and search term diversity all play a part in the complicated romance between bids & ACoS. See you in the Badger Den! Episode Highlights: 0:25 Bids & ACoS have a complicated relationship 1:07 Keyword visibility 2:00 What if you've calculated your bid correctly? 2:48 Effects of ad rank 4:46 Considering ad placement on conversions 6:06 Search term diversity & CPCs 7:40 How to use search term isolation 8:42 Check out our Ad Badger PPC software Get all of our episodes and show notes at adbadger.com/podcast Have a question or suggestion for the show? Leave a Voicemail: adbadger.com/voicemail or 833-BADGERZ

On today’s episode, Mike and Stephen talk about how to set realistic 30 day expectations for your Amazon Ad campaigns. They cover the importance of account history, the typical 30 day cycle, and how to use the glorious PPC Triangle. Whether you’re totally new or a seasoned veteran, you’re bound to learn something new on this episode. See you in the Badger Den! Episode Highlights: 2:15 Evolution of Amazon PPC 4:04 Avoiding overhyped clickbait 5:35 Account history significance 8:30 Expectations for a brand new product 11:10 Accounts on an upward trend 12:45 Downward trend accounts 15:35 Shoot to move 1 number 16:15 The PPC Triangle 19:00 Know your primary goal 22:50 The typical 30 day cycle 25:55 Questions to ask yourself Get all of our episodes and show notes at adbadger.com/podcast Have a question or suggestion for the show? Leave a Voicemail: adbadger.com/voicemail or 833-BADGERZ

On today’s episode, Mike and Stephen focus on the pros and cons of segmenting your branded keywords into separate campaigns. How tough will it be to manage? Is it really worth it or can you just use the targeting report? Luckily, Mike and Stephen give you the full rundown on everything you need to know to manage your branded keywords. See you in the Badger Den! Episode Highlights: 3:12 Should you segment out your branded keywords? 7:05 Why this is happening more frequently 10:30 More control over your budget 12:30 Easier reporting for “true non-branded performance” 13:30 Getting as segmented as possible 15:55 Biggest pro – Be intentional with your paid strategy 18:20 More cumbersome to manage 22:00 Tough to tell which keywords count as branded 24:20 Keywords boost each other in a pack 25:55 Make sure you have the right reasons 30:20 Using the targeting report instead 31:08 How much will it actually help your campaign? Get all of our episodes and show notes at adbadger.com/podcast Have a question or suggestion for the show? Leave a Voicemail: adbadger.com/voicemail or 833-BADGERZ

On today’s episode, Mike and Stephen are joined by the wonder guest Scott Needham, CTO of Buy Boxer and Valence Services. The guys take a leap outside of the campaign tab and tackle how to effectively use coupons to increase your conversion rates. Find out how Amazon coupons work, what types of products are good fits, typical discount values, and more in this episode! See you in the Badger Den! Episode Highlights: 3:00 Introduction to guest Scott Needham 5:38 Amazon coupons overview 8:20 How to start incorporating coupons into your strategy 10:47 What types of products need coupons 13:30 Can you overdo it with coupons? 15:17 Trying to game the system 17:37 How to convince your boss to try coupons 20:54 Common mistakes 22:57 Everyone should give coupons a shot 25:33 Have your cake and eat it too 26:33 Coupons are the new kid on the block Get all of our episodes and show notes at adbadger.com/podcast Have a question or suggestion for the show? Leave a Voicemail: adbadger.com/voicemail or 833-BADGERZ

On today’s episode, Mike and Stephen breakdown bid optimization! The guys give some insight into the seven common personas when it comes to bid optimization, some good and others not so much. Should every bid for your account be the same? Do you think the lowest ACOS possible is the most profitable? Find out the answers to these questions and learn some valuable bid optimization strategies in this episode! See you in the Badger Den! Show Highlights: 2:33 Send us your questions! 833-BAD-GERZ 3:52 Introduction to bid optimization 5:44 Why bids are so important 7:58 Four bad models of bid optimization: Neglectful Natalie 11:14 Guessing Gary 13:18 Wild Willy 17:23 Penny Pinching Pete and Anxious ACOS Andy 20:20 Three good models of bid optimization: Historical Henry 24:00 Expected Value Evan 27:18 Anticipatory Amy 29:32 A core thesis on effective bid optimization Have a question? Give us a shout! 833-BAD-GERZ or www.adbadger.com/voicemail

On today’s episode, Mike and Stephen cover four areas where Amazon Advertising outperforms Google and Facebook. Amazon brings a unique mix of customization and optimization to its advertising platform. Of course, there are some areas where Google and Facebook shine, and we cover those too. Find out which platform best suits your individual needs and the strategies you can implement for each one. See you in the Badger Den! Show Highlights 4:40 Intro to the Four Areas Where Amazon Excels 5:13 The $100 Test 9:02 Sponsored Products: Amazon vs. Google 11:15 Bulk Files with Amazon 14:25 Native Ads with Amazon 18:40 Consumer Anxiety on Google vs. Amazon 19:40 Where Google Shines - Ad Support 20:34 Google Platform Customization 23:48 How Google Manages Size and Scale 25:47 Mulit-Account Management with Google 28:22 Facebook Audiences and Targeting 30:40 Ad Types on Facebook 33:08 Amazon and Ad Quality Score 35:35 Final Conclusions Next week’s episode will be a Q&A! Send us your questions at www.adbadger.com/voicemail

On today’s episode, we have our first ever guest on the podcast! Kiri Masters, Founder and CEO of Bobsled Marketing, gives a comprehensive breakdown of Amazon DSP and Amazon brand marketing. What are the benefits of DSP? What is the downside? Kiri and Mike dive into both of these questions and discuss DSP’s effectiveness compared to PPC. See you in the Badger Den! Show Highlights: 1:47 An introduction to Kiri Masters 4:43 Overview of Amazon Ads and Amazon DSP 9:30 A quick rundown of Amazon Ad product definitions 10:56 Amazon Display Ads 15:30 How to manage Sponsored Products and DSP 17:48 Some use cases for DSP: Targeting and Placements 20:45 The purchase side of DSP 25:07 The silver lining to DSP 26:29 How large companies use DSP 27:55 How to allocate your advertising budget 28:20 Closing

On today’s episode, Mike and Stephen break down a straightforward strategy to improving your Sponsored Brand ads. Have your Sponsored Brand ads been overlooked and thrown together? Don’t lose valuable conversions and implement our single keyword brand ad strategy. The guys walk through the theory behind the strategy and then give some real world examples of how you can increase your conversion rate by using it. See you in the Badger Den! Show Highlights: 3:58 One simple tip to boost your Sponsored Brand ad performance 6:10 Single keyword brand ads 6:59 How Google Ads handles single keyword brand ads 8:15 Amazon Ads single keyword brand ads 11:03 Comparing single keyword sponsored brand ads with how most sellers do it 13:00 How people think about Sponsored Brand ads 13:53 Walkthrough of single keyword campaign strategy 17:29 A case-study for single keyword Sponsored Brand ads strategy 26:20 Some final thoughts Have questions about Amazon PPC? Ask us! Go to www.adbadger.com/voicemail and we'll answer your question on the podcast.

On today's episode, Mike and Stephen answer frequently asked questions about Amazon PPC! Should you be concerned about click fraud? What about adjusting your PPC strategy by the time of day? The guys answer these questions and many more. See you in the Badger Den! If you have a question about Amazon PPC, send us a voicemail at adbadger.com/voicemail Show highlights: 3:27 Leave us a voicemail with your questions! 6:59 Question 0: What information should I include in my question? 9:45 Question 1: How can product page listing quality issues affect CTR? 14:30 Question 2: Should I change my fixed bids to dynamic bids? 21:06 Question 3: Why am I only getting clicks for ASIN-suggested sponsored products? 25:48 Question 4: When should software or an agency manage your campaigns for you? 32:05 Question 5: Should I split my campaigns by keyword search volume? 35:16 Question 6: Should I pause my campaigns during certain hours? 39:38 Question 7: Is click fraud a big deal? 40:40 FAQ and voicemail

On today’s episode, Mike and Stephen give us a data-driven approach to conquering Prime Day. Prime Day is not just a single day in 2019. It’s 48 hours long! The guys go over some non-PPC strategies that will help boost your accounts performance on Prime Day, and then they dig into the PPC specific strategies that you should be using. Mike and Stephen open our “vault” of Prime Day data (CTR, Budgets, ACOS, etc.) from last year, and break down all of the metrics that Amazon advertisers should pay attention to on Prime Day. They also talk bidding strategy, bid automation, and give some expert advice on Prime Day strategies. See you in the Badger Den! Show Highlights: 1:37 Data-Driven Approach to Prime Day 4:25 History of Prime Day 7:30 Some Non-PPC Strategies and General Tips 10:48 PPC Strategies - Conversion Rates 11:36 CTR (Click Through Rate) 13:10 Budgets 17:26 Bidding Strategies 20:36 Bid Automation 23:55 More on Conversion Rates 25:36 More Prime Day Strategies 29:50 Podcast Deal and a Christmas in July Surprise

On today’s episode, Mike & Stephen breakdown the six reports you should be utilizing for Amazon PPC. Most sellers know about search term reports, and rightfully so. They provide incredible value and are the “king” of Amazon reports. But, targeting reports, advertised product reports, placement reports, purchased product reports, and performance over time can also give you insight into the strengths and weaknesses of your account. Never used the report feature before? Or maybe you need some clarification on the lesser-known reports? On this episode, Mike & Stephen walk you through the characteristics of each report and give you strategies to get started! See you in the Badger Den! Show Highlights: 6:03 Getting started with reports 7:19 How to use a task manager to save your data 8:50 Search term reports 14:00 Targeting reports 18:43 Advertised product reports 21:21 Pivot tables 22:30 Placement reports 24:52 Purchased products report 27:28 Performance over time 31:40 Reach out if you want to hear about how Ad Badger handles reports! Episode 30: https://www.adbadger.com/blog/ppc-den-podcast-ep-30-a-round-table-discussion-about-placement-settings/

On today’s episode, Mike & Stephen discuss self-auditing your Amazon ad campaigns. Conducting self-audits are an essential part of staying ahead of your competition on Amazon and gauging the strengths and weaknesses of your campaigns. The guys start off with a breakdown of how to take your campaign’s “temperature.” Next, Stephen dives into auditing how your campaign is structured. Campaign structure is one of the most nuanced pieces of digital marketing. Mike & Stephen go over exactly how you should be 1.) setting up Amazon campaigns and 2.) keeping your campaigns organized. Are you worried about your campaign data? Mike gives some insight on steps you can take to save your data and keep it available. After the overall structure of your campaign is fixed, it’s time to look at the targeting of your product ads. All of those targets need bids! This brings us to the fourth section of the self-audit: bid management. Now that all of those areas are covered, all that’s left to do is fine tune the setup of your campaigns! See you in the Badger Den! Episode Highlights Taking Your Campaigns Temperature (3:35) Campaign Structure (14:06) Dealing With Your Amazon Data (19:28) Targeting Product Ads (22:08) Bid Management (26:18) Fine-Tuning Your Campaign (29:55)

In this episode, Mike, Brett, and Stephen host a round-table discussion about the ins & outs of Amazon advertising's placement settings. These placement settings, which include "top of search", "product pages", and "rest of search", can be the key to cranking up your advertising results. Because certain placements perform better than others, optimizing your placement settings can be one of the best low-hanging-fruit activities you perform for your campaigns. Listen in as we discuss the fundamentals, some weird quirks, things to look out for, and some optimization ideas you can start implementing today to improve your Amazon advertising performance. We'll see you in the Badger Den!

Howdy Badger Nation! In this episode, Mike breaks down his 5 biggest predictions for the future of Amazon PPC. This space is constantly changing. Terms of service changes, the constantly moving landscape, additional marketplaces, new competitors, and additional advertising features are just a few of the factors Amazon marketers need to keep up with. Sometimes the best way to keep up with Amazon is to put yourself in their shoes and ask yourself; what would you be doing if you were making the decisions for all of Amazon advertising? Listen along as Mike does just that - putting himself in Amazon's shoes and predicting the future of Amazon PPC. Don't miss this one! We'll see you in the Badger Den.

In this episode, Mike & Brett discuss the importance of indexation for Amazon PPC. Indexation is the process of Amazon's algorithm understanding what exactly your product is and which searches to display your ads & listings on. Making sure your listings are properly indexed for your highest traffic, most relevant keywords is essential for both PPC and organic performance on Amazon. Listen in as we cover all of the bases when it comes to indexation, including how to index your listings for certain keywords, where to focus your efforts, things to look out for, and what to expect. We'll see you in the Badger Den!

What's up Badger Nation?! This week's episode is a rundown on click through rates (CTR) on Amazon. We haven't talked too extensively about click through rates on the podcast yet, but we really dive into things in this episode and cover everything you need to know about CTRs in Amazon PPC. CTRs can reveal a lot about your business and can help identify potential issues with both your ads and your listings. While there's no official documentation saying so, there's plenty of anecdotal evidence that your CTR actually affects your ad performance as well and may be a driving factor in your ad quality score - which is really important if you want to appear for your highest traffic, most relevant keywords. Don't miss out on this episode; a click through rate rundown. We'll see you in the Badger Den!

In this episode, Mike & Brett discuss a lesser known feature of Amazon advertising - bulk file operations. Bulk files allow you to upload & download large amounts of data into or out of your Amazon account very quickly. Changes that would normally be very time intensive, like bid optimization for example, can be applied much more efficiently when utilizing bulk files, which are essentially just spreadsheets with your advertising data. If you're interested in learning more about how you can make changes more efficiently in your ad account, this episode is for you! We'll see you in the Badger Den.

In this episode, Mike & Brett dive into the latest updates Amazon released last week (May 2019) for sponsored brand ads. These updates include a brand new match type, a redesign of a current match type, and a feature that you would've expected sponsored brands to have before now...  While you do have to be brand registered to access sponsored brand ads (SBAs), they cover a huge amount of real estate in Amazon's SERPs and every brand on Amazon that's serious about growing its revenue and increasing its exposure should be leveraging them to the fullest. Be sure to join along as we dive in, dissect these changes, and discuss the best practices around these newest additions. We'll see you in the Badger Den!

In this episode, Mike & Brett discuss the most important strategy-related concepts to understand when it comes to Amazon PPC and scaling your business. Understanding your goals and direction as a business owner is essential, and PPC is no different. Your advertising strategy, targeting, and bidding should all work harmoniously to achieve the KPIs you’re looking for - whether that’s increasing profitability, bringing in more revenue, cutting your ad costs, or launching a new product. Listen along as we discuss the in’s & out’s around defining your PPC goals, setting your ACOS targets, and getting the results you’re looking for. We’ll see you in The Badger Den!

In this episode, Mike & Brett talking about the latest new metrics that were recently released for Amazon advertisers: new-to-brand. These metrics are meant to help advertisers identify strategies that can drive customer acquisition and efficient business growth on Amazon. They include new-to-brand orders, new-to-brand sales, % of orders new-to-brand, and % of sales new-to-brand. These metrics give you an idea about the percentage of your customers who have purchased from your brand within the past 12 months, which could eventually play a key role in understanding the true value of your PPC conversions over time. While these metrics are only available in sponsored brand ads, video ads, and display ads, these metrics could eventually prove to be quite useful. Right now though, Mike & Brett have some opinions to share about the current effectiveness of these metrics, what they're lacking, and what we're expecting going forward. Don't miss this one! We'll see you in the Badger Den!

Today, Mike & Brett talk about the age old questions: Should you bid on your own brand with your Amazon Ads?  Should you bid on your competitor's branded keywords?  Mike & Brett have thought about this topic for nearly 15 years combined - and in this episode we share those details & learnings. Bidding on your competitors' branded keywords is bold. Doing so lets you repeatedly steal away market share from other brands in your niche - potentially attracting long term customers to your brand. However, it's not all sunshine and rainbows in the world of branded keywords. Sometimes, your competitors can fire back. This leads us to the question; is bidding on your competitors' branded keywords worth it? Is it profitable? SHOULD you do it? What happens if things backfire and your competitors start bidding for YOUR branded keywords? Listen in as Mike & Brett discuss all things branded keywords and (hopefully) put your worries to rest. See you in the Badger Den!

Sponsored brand ads showcase a collection of your products to customers who are searching with related keywords on Amazon. This makes them one of the most important ads in terms of real estate on ALL of Amazon. However, sponsored brand ads are missing quite a few features that their sponsored product counterparts offer. These issues make sponsored brand ads more frustrating to deal with than they need to be. In this episode, Mike and Brett discuss some pain points behind SBAs, some ways you can wiggle around those issues, and what we're expecting for sponsored brands going forward. Catch you in the Badger Den!

Hey everyone! Our topic this week is a really important one that a lot of Amazon marketers get confused about - LAUNCH STRATEGY. In this solo episode, Brett discusses his favorite Amazon PPC launch strategy for new products. We’ll talk about how to structure and setup your campaigns for launch, the pros & cons of this launch strategy, some things to look out for, and we’ll even try to establish some guidelines so you’re not feeling lost next time you’re ready to introduce a new product. Don't miss this one! I'll see you in the Badger Den.

Hey again Badger Nation! In this week's episode, Mike & Brett provide a roadmap to keep you on the fast track to success along your Amazon PPC journey. We cover some interesting topics in this episode, including when to consider starting PPC, how to manage your campaigns as your business scales, and we even discuss the pros & cons of outsourcing to managed services or automated tools. If you're essentially looking for a comprehensive timeline of when you should take action with regards to PPC, this episode should be a great resource! Listen along as we lay out the ultimate Amazon PPC roadmap. We'll see you in the Badger Den!

Join Mike around the evening campfire once again for a timeless tale... The stars are shining bright, although instead of looking at constellations, we’ll be looking at campaign performance reports. Instead of listening to the ambience of the jungle, we’ll talk about amazon advertising strategies. In this week's episode, you'll hear the story of a client who was able to scale their Amazon business with a little bit of help from PPC & from The Badger. We cover a lot of different Amazon PPC related subjects on our podcast, but at the end of the day, it's all about actually putting them into practice and achieving the results you're looking for. This episode provides some great insight into what it takes to scale an Amazon business with PPC and how you can do the same. See you in the Badger Den!

In this episode, Mike and Brett explore the symbiotic, loving relationship between organic and paid traffic. While there seems to be an age-old argument around which traffic source is BETTER (organic vs paid), we believe it's the wrong question to ask altogether. The proper question to ask is this: How can I maximize my organic traffic by optimizing my PPC traffic? The first step to maximizing your PPC traffic is in understanding how much of your business is comprised of PPC. Typically, PPC traffic will account for between ~30-40% of an Amazon seller's revenue, so if you're below this level (or you don't know your ratio of paid:organic), there's a good chance you'll get a lot of value from this episode. See you in The Badger Den!

How's it kickin' Badger Nation?! This week, your favorite badgers bring you an episode all about conversion rates. Your conversion rate is probably your most important metric when it comes to Amazon PPC (besides maybe your ACOS). It's a metric that can be analyzed to find problems in your Amazon business that you may have overlooked. These can include issues with your listing quality, with keyword relevance, or even letting you know when you're in a highly competitive niche (market saturation). By the end of this episode, you'll have a much better understanding about your own conversion rate(s), what they mean, and how you can improve them. We'll see you in the Badger Den!

What's up Badger Nation?! This week on The PPC Den Podcast, Mike & Brett discuss the importance of negative keywords, how you should be using them, and the things to look out for! Negative keywords are a powerful tool when it comes to Amazon PPC advertising. They can drastically improve the efficiency of your existing campaigns while also cutting down on wasteful spend. However, negative keywords can be really dangerous in your account if you're not fully aware of what they do, which types you should be adding, and when you should be adding them. These are essential details which can really make or break a campaign's performance! If the concept of negative keywords is confusing for you at all or if you haven't implemented them in your account just yet, this episode's for YOU.

Have you ever looked at your campaign performance from today or yesterday and been shocked at how bad they seem to be doing? Well, you have come to the right place! In this episode, Mike & Brett want to warn you about the infamous Amazon data reporting delay. Not many people know this 48-hour data delay exists, and that has Amazon sellers like you worried when they see terrible numbers in their campaigns over the last two days. However, there's nothing to fear! Just a little patience with Amazon will have those worries cleared right up. Listen along as Mike & Brett talk about three key points to be aware of when looking at data, and what you need to know in order to make informed changes to your campaigns.

Here in the PPC Den, we can sometimes be pretty harsh on Amazon for some of the policies & features they release. While we may not always agree with everything Amazon does, this Valentine’s Day gave us a chance to look at the tech giant from a new, more loving perspective. In this episode, Mike and Brett really share the love & discuss the things they truly adore about Amazon PPC.

In this episode, Mike & Brett share their thoughts as they explore Amazon PPC's new dynamic bidding features. These new bidding features  include three different options which can be really confusing at first. These new options include fixed bids, dynamic bids (down only), and dynamic bids (up & down). Bid+ has been replaced by a couple new options as well! What's the best way to approach these new features? What settings should you be using for optimal results? What issues could you run into with these new bidding options and how can you avoid said issues? Listen along as we give an in-depth first look into Amazon's new bidding features!

What's up Badger Nation? It's Mike from Ad Badger here, and in this episode of the PPC Den Podcast, I give my ideas about budgets in Amazon PPC. I have a lot of dissenting thoughts on budgets. People often ask me about budgets, and when I tell them my favorite budget, they get frustrated. It’s not as simple as just picking a number. It’s a process. Today, I’ll share that process with a new format on the show. The soliloquy. And yes, this was inspired by Seth Godin’s akimbo...

This episode of the Amazon PPC Advertising Podcast: PPC Den tackles one of the most perplexing, mysterious, confusing elements of Amazon Advertising Strategy: The Keyword Dump.  The Keyword Dump strategy is one of the strangest, most damaging strategies we see in new campaigns and almost all of our new advertisers are doing it.  The KW Dump strategy means dumping 100's and 100's of keywords from KW tools into your account, setting bids, and praying that they'll be profitable. Most of the time they're not - in this episode, we dig into why the KW dump strategy doesn't work - and what to do instead. Get all our podcasts at adbadger.com/podcasts

In this episode, Mike & Brett take an even deeper dive into Amazon's new product targeting features. Since these features have been available for a couple of months now, we've had some additional time to split-test, collect data, and put together our thoughts. Listen along as we share those thoughts, findings, and more in this comprehensive take on Amazon's product targeting & category targeting features!

In this episode, Mike & Brett discuss the importance of campaign naming systems in Amazon PPC. Account structure and campaign naming are often the most overlooked AND the most undervalued concepts in all of Amazon advertising. If you haven't established any sort of campaign naming system yet, if you find yourself confused about which ad groups belong to which campaign, or if you just have no idea how to go about properly structuring your ad account, then THIS episode is for YOU.

In this episode of the PPC Den Podcast, Mike and Brett give a crash course into Amazon Sponsored Products. We cover a wide range of important topics that includes; negative keyword optimization, bidding on your own brand, bidding on your competitors' brands, how to handle a high ACOS, whether you should be using Bid+, and we even unveil our brand new podcast intro! Don't miss this one!

In this episode, Mike and Brett map out everything you need to know to optimize your sponsored product campaigns! As the captain of your proverbial Amazon rocket ship, it's your job to find your heading and map out the direction in which your business is going. When it comes to Amazon PPC, finding that heading and direction can be difficult if you don't know how to navigate the advertising landscape. Luckily, we've got your back here in the PPC Den. In this episode, we lay out where your celestial bodies are, where your North Star is... This episode will give you the heading, direction, and information you need to arrive at your destination with well-optimized campaigns and a killer ACOS. 

Join along as Mike & Brett dive into a comprehensive review of November's Amazon PPC advertising statistics! In this 36 minute episode, we discuss Amazon PPC advertising metrics, we provide stats for each of these metrics, and we also go into detail about things to keep in mind when working with this data on Amazon. If you really love numbers AND Amazon PPC, this episode's for you!

Join along as Mike and Brett dive into the "advanced basics" of Amazon PPC advertising. Listen in as we discuss theory and strategies that you can implement today. Whether you're just starting your FBA journey or you're a seasoned seller with lots of experience; there's lots of advanced basics to unpack in this episode that can really help transform your campaigns, so don't miss it!

In this episode, Mike and Brett jump into the new product targeting features that were released last week by Amazon. Join us as we discuss theory and strategies that you can implement when you create your very first product targeting and category targeting campaigns.

Michael answers the age-old question: Should you turn on Amazon Bid+? The Seller Central feature sounds like the perfect feature to get your ad to the top spot, but everything may not turn out so well for your account. . .

Here it is... We've finally made the world's first Amazon PPC specific podcast! In this episode we dive into why, right now, we're living in the golden age of Amazon PPC. Amazon is growing at an unprecedented rate, which opens up a world of opportunity for sellers on the online retail giant's platform. Join the Ad Badger crew as we share some insight and discuss all things Amazon PPC advertising in our very first podcast episode.