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The PR Podcast

The PR Podcast

By Jody Fisher

The PR Podcast is a show about how the news gets made. We talk with great PR people, reporters, and communicators to share ideas and strategies to tell impactful stories that make a difference. Host Jody Fisher has spent 30 years in news, first as a radio reporter and anchor in New York City and then in PR representing clients across a variety of industries including healthcare, higher education, financial services, real estate, entertainment, and non-profit. Join the conversation on Facebook, Twitter, Instagram, and TikTok at @ThePRPodcast.
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13. NYC Photo Journalism with David Handschuh

The PR PodcastNov 16, 2020

00:00
30:21
168. Jen Hartmann, NEAT: The Agency on Hiring GenZ and Going Viral

168. Jen Hartmann, NEAT: The Agency on Hiring GenZ and Going Viral

Jen Hartmann is the founder of NEAT, based in Louisville, KY, where she helps clients across industries such as CPG, fashion, tech, beverage, and hospitality. A podcast host, and marketing professor with almost a decade of industry experience, Jen’s expertise has also earned her prominent features in The Sun, Business Insider, Authority Magazine, and Medium


The PR Podcast is a show about how the news gets made. We talk with great PR people, reporters, and communicators about how the news gets made and strategies for publicity that drive business goals.  Host ⁠⁠Jody Fisher⁠⁠ is the founder of JodyFisherPR and works with clients across the healthcare, higher education, financial services, real estate, entertainment, and non-profit verticals.  Join the conversation on ⁠⁠Facebook⁠⁠, ⁠⁠Twitter⁠⁠, ⁠⁠Instagram⁠⁠, and ⁠⁠TikTok⁠⁠ at @ThePRPodcast.

Mar 25, 202429:07
167. Helen Neal on Sustainability and Kindness

167. Helen Neal on Sustainability and Kindness

Can kindness and capitalism go together? And what is sustainability communications? Helen Neal, founder and CEO of HN Communications in the UK explains. As a multi-award winning sustainability communications agency specializing in sustainability-focused communications and events, she and her firm support some of the world’s leading brands on their journeys towards net zero, encouraging collaboration around common goals.


The PR Podcast is a show about how the news gets made. We talk with great PR people, reporters, and communicators about how the news gets made and strategies for publicity that drive business goals.  Host ⁠⁠Jody Fisher⁠⁠ is the founder of JodyFisherPR and works with clients across the healthcare, higher education, financial services, real estate, entertainment, and non-profit verticals.  Join the conversation on ⁠⁠Facebook⁠⁠, ⁠⁠Twitter⁠⁠, ⁠⁠Instagram⁠⁠, and ⁠⁠TikTok⁠⁠ at @ThePRPodcast.

Mar 18, 202426:11
166. Nikita Kumar on Podcast Strategy

166. Nikita Kumar on Podcast Strategy

Guest on someone else's podcast of start your own? What's the best way to measure a successful podcast strategy? And how can I build a podcast audience? Nikita Kumar is the Podcast Success Manager at Pikkal & Co. where she transforms podcasting into an art form, captivating audiences and crafting narratives that turn challenges into success stories, offering invaluable insights for hosts and listeners alike. She relies on audience engagement, backed by analytics and success metrics to unlock the power of authentic, engaging content that fosters community building and elevates a brand's success. The PR Podcast is a show about how the news gets made. We talk with great PR people, reporters, and communicators about how the news gets made and strategies for publicity that drive business goals.  Host ⁠⁠Jody Fisher⁠⁠ is the founder of JodyFisherPR and works with clients across the healthcare, higher education, financial services, real estate, entertainment, and non-profit verticals.  Join the conversation on ⁠⁠Facebook⁠⁠, ⁠⁠Twitter⁠⁠, ⁠⁠Instagram⁠⁠, and ⁠⁠TikTok⁠⁠ at @ThePRPodcast.

Mar 11, 202434:03
165. Jody Fisher on PR Mythbusting!

165. Jody Fisher on PR Mythbusting!

There are so many misconceptions about public relations: what it is, what it does and what it's not! Host Jody Fisher addresses five common myths about PR and gives his take on how we can help educate people on what good public relations is all about.

The PR Podcast is a show about how the news gets made. We talk with great PR people, reporters, and communicators about how the news gets made and strategies for publicity that drive business goals.  Host ⁠⁠Jody Fisher⁠⁠ is the founder of JodyFisherPR and works with clients across the healthcare, higher education, financial services, real estate, entertainment, and non-profit verticals.  Join the conversation on ⁠⁠Facebook⁠⁠, ⁠⁠Twitter⁠⁠, ⁠⁠Instagram⁠⁠, and ⁠⁠TikTok⁠⁠ at @ThePRPodcast.

Mar 04, 202420:32
164. Jamie Stuart, NewsdayTV, on Sports Reporting

164. Jamie Stuart, NewsdayTV, on Sports Reporting

How do you work with sports reporters to go beyond coverage of the big game? Jamie Stuart is a 7x Emmy winning reporter currently working for Newsday Sports and just off a more than 20 year run at News 12 Long Island. He’s a Syracuse grad who enjoys quiet things like KISS, WWE, Godzilla movies & 70,000 NY Jets fans. Jamie has also recently dipped into the Public Relations world himself, helping pitch stories to the local media and covering them. The PR Podcast is a show about how the news gets made. We talk with great PR people, reporters, and communicators about how the news gets made and strategies for publicity that drive business goals.  Host ⁠⁠Jody Fisher⁠⁠ is the founder of JodyFisherPR and works with clients across the healthcare, higher education, financial services, real estate, entertainment, and non-profit verticals.  Join the conversation on ⁠⁠Facebook⁠⁠, ⁠⁠Twitter⁠⁠, ⁠⁠Instagram⁠⁠, and ⁠⁠TikTok⁠⁠ at @ThePRPodcast.

Feb 12, 202424:43
163. Bob Shields, Newsday, on the past, present and future of print journalism

163. Bob Shields, Newsday, on the past, present and future of print journalism

What's the state of newspapers in America? And what does the future hold for print journalism?

Bob Shields is Associate Managing Editor at Newsday, serving the Long Island communities of Nassau and Suffolk County. With more than 30 years of experience in the news business, with most of that time spent at tabloid newspapers, he's worked at The Trentonian, the New York Daily News, and amNewYork. He's done it all: from developing film, cutting stories with a knife, stopping the presses, running social media, laying out the paper, writing some of your favorite front page headlines, running the digital news operation, and now working on planning, recruiting and helping Newsday's new TV initiative.

The PR Podcast is your view inside the public relations business. We talk with great PR people, reporters, and communicators about how the news gets made and strategies for publicity that drive business goals.  Host ⁠⁠Jody Fisher⁠⁠ is the founder of JodyFisherPR and works with clients across the healthcare, higher education, financial services, real estate, entertainment, and non-profit verticals.  Join the conversation on ⁠⁠Facebook⁠⁠, ⁠⁠Twitter⁠⁠, ⁠⁠Instagram⁠⁠, and ⁠⁠TikTok⁠⁠ at @ThePRPodcast.

Feb 05, 202431:54
162. Jody Fisher on Reddit Q&A Number 9
Jan 29, 202425:46
161. Sherry Goldman, CEO, Goldman Communications Group on Good Ol' Fashioned Earned Media

161. Sherry Goldman, CEO, Goldman Communications Group on Good Ol' Fashioned Earned Media

When people think of "PR" they typically think of media relations. Sherry Goldman is founder of Goldman Communications Group, an award-winning public relations/marketing communications agency. We talk about how to cultivate relationships with reporters, cut through the noise of the newsroom and build lasting relationships with reporters.

The PR Podcast is your view inside the public relations business. We talk with great PR people, reporters, and communicators about how the news gets made and strategies for publicity that drive business goals.  Host ⁠⁠Jody Fisher⁠⁠ is the founder of JodyFisherPR and works with clients across the healthcare, higher education, financial services, real estate, entertainment, and non-profit verticals.  Join the conversation on ⁠⁠Facebook⁠⁠, ⁠⁠Twitter⁠⁠, ⁠⁠Instagram⁠⁠, and ⁠⁠TikTok⁠⁠ at @ThePRPodcast.

Jan 22, 202430:06
160. Stacey Vaselaney on How She Sold Pink Duck Tape to HS Seniors!

160. Stacey Vaselaney on How She Sold Pink Duck Tape to HS Seniors!

How do you bring new life to an old brand? Stacey Vaselaney, owner of SLVPR, was the creative force behind Duck Tape's launch of its multicolored products that took the nation by storm, even inspiring high school students to adopt the product in a brilliant prom promotion.

The PR Podcast is your view inside the public relations business. We talk with great PR people, reporters, and communicators about how the news gets made and strategies for publicity that drive business goals.  Host ⁠⁠Jody Fisher⁠⁠ is the founder of JodyFisherPR and works with clients across the healthcare, higher education, financial services, real estate, entertainment, and non-profit verticals.  Join the conversation on ⁠⁠Facebook⁠⁠, ⁠⁠Twitter⁠⁠, ⁠⁠Instagram⁠⁠, and ⁠⁠TikTok⁠⁠ at @ThePRPodcast.

Jan 15, 202431:02
159. THREE THINGS you need for a successful 2024!
Jan 08, 202410:27
158. Josh Greene, Wikipedia and SEO master

158. Josh Greene, Wikipedia and SEO master

Josh Greene is CEO of The Mather Group, a digital marketing agency that specializes in improving and protecting online reputations through SEO, Paid Media and Wikipedia. He guides his clients using actionable insights and tools to conquer the online marketing world, empowering brands and individuals to shape their online presence to support their bottom line – to let people know who you are, what you do, and why you matter. He recently published the 2023 update to his book, Wikipedia for Business 2023.

The PR Podcast is your view inside the public relations business. We talk with great PR people, reporters, and communicators about how the news gets made and strategies for publicity that drive business goals.  Host ⁠⁠Jody Fisher⁠⁠ is the founder of JodyFisherPR and works with clients across the healthcare, higher education, financial services, real estate, entertainment, and non-profit verticals.  Join the conversation on ⁠⁠Facebook⁠⁠, ⁠⁠Twitter⁠⁠, ⁠⁠Instagram⁠⁠, and ⁠⁠TikTok⁠⁠ at @ThePRPodcast.

Dec 18, 202328:35
157. Jared Meade on Licensing, Ethics and Reputation

157. Jared Meade on Licensing, Ethics and Reputation

Should PR people be licensed? Would it help the world understand our industry better? Would it keep people from using that dreaded four-letter word: "spin?"

Jared Meade is Associate VP of Meehan Business Advisers and founder and principal of Rayne Strategy Group. We talk about the opportunities and challenges to licensing PR professionals, plus ethics and reputation The PR Podcast is your view inside the public relations business. We talk with great PR people, reporters, and communicators about how the news gets made and strategies for publicity that drive business goals.  Host ⁠⁠Jody Fisher⁠⁠ is the founder of JodyFisherPR and works with clients across the healthcare, higher education, financial services, real estate, entertainment, and non-profit verticals.  Join the conversation on ⁠⁠Facebook⁠⁠, ⁠⁠Twitter⁠⁠, ⁠⁠Instagram⁠⁠, and ⁠⁠TikTok⁠⁠ at @ThePRPodcast.

Dec 11, 202326:34
156. Parry Headrick, Crackle PR on Big Idea PR

156. Parry Headrick, Crackle PR on Big Idea PR

Parry Headrick founded Crackle PR to help grow companies in an efficient and cost-effective way, using creative strategies that.. well, CRACKLE. He’s a big idea guy. A spit-baller. A dot-connecter. He’s worked alongside a “who’s who” of Silicon Valley companies and tech startups on media relations strategy, media training, and crisis communications. Names like Bing. Google. Yelp. Logitech. You get the idea.

The PR Podcast is your view inside the public relations business. We talk with great PR people, reporters, and communicators about how the news gets made and strategies for publicity that drive business goals.  Host ⁠⁠Jody Fisher⁠⁠ is the founder of JodyFisherPR and works with clients across the healthcare, higher education, financial services, real estate, entertainment, and non-profit verticals.  Join the conversation on ⁠⁠Facebook⁠⁠, ⁠⁠Twitter⁠⁠, ⁠⁠Instagram⁠⁠, and ⁠⁠TikTok⁠⁠ at @ThePRPodcast.

Dec 08, 202325:22
155. Brittanie Clement Price on Finding your TikTok voice

155. Brittanie Clement Price on Finding your TikTok voice

Brittanie Clement Price is the founder & principal of BCENE Public Relations, an award-winning bi-coastal communications agency with an extensive national portfolio touching every major media market. BCENE represents several billion-dollar companies including some of the largest and most well-respected real estate firms and coveted lifestyle & celebrity beauty brands.

The PR Podcast is your view inside the public relations business. We talk with great PR people, reporters, and communicators about how the news gets made and strategies for publicity that drive business goals.  Host ⁠⁠Jody Fisher⁠⁠ is the founder of JodyFisherPR and works with clients across the healthcare, higher education, financial services, real estate, entertainment, and non-profit verticals.  Join the conversation on ⁠⁠Facebook⁠⁠, ⁠⁠Twitter⁠⁠, ⁠⁠Instagram⁠⁠, and ⁠⁠TikTok⁠⁠ at @ThePRPodcast.

Nov 27, 202325:05
154. Jody Fisher on Thanksgiving Thank Yous
Nov 20, 202309:53
153. Anat Gerstein, Founder & President, Anat

153. Anat Gerstein, Founder & President, Anat

What is Asset Framing? We talk with Anat Gerstein, Founder and President, on a new push to help properly and respectfully report on at-risk and marginalized populations.

Anat started her namesake named firm in 2010 after years of seeing first-hand the support nonprofits need to effectively tell their story. Prior to starting her business, Anat was chief of staff and press secretary to NYC Public Advocate Betsy Gotbaum; provided public relations services to top healthcare companies, including Eli Lilly and Cigna; developed effective communications materials for social service and other non-profits; and promoted political candidates at the state and local level. She began her career nearly 25 years ago in the advertising sector, working on consumer brands such as Vicks and Crest. Anat is a graduate of New York University’s Stern School of Business and a Sabra (Israeli native). Anat served on The New York Community Trust Nonprofit Excellence Awards Selection Committee from 2013 to 2018. The PR Podcast is your view inside the public relations business. We talk with great PR people, reporters, and communicators about how the news gets made and strategies for publicity that drive business goals.  Host ⁠⁠Jody Fisher⁠⁠ is the founder of JodyFisherPR and works with clients across the healthcare, higher education, financial services, real estate, entertainment, and non-profit verticals.  Join the conversation on ⁠⁠Facebook⁠⁠, ⁠⁠Twitter⁠⁠, ⁠⁠Instagram⁠⁠, and ⁠⁠TikTok⁠⁠ at @ThePRPodcast.

Nov 13, 202343:16
152. Matthew Krayton, Founder of Publitics on Political PR and Election Day

152. Matthew Krayton, Founder of Publitics on Political PR and Election Day

This week Americans go to the polls to vote in a variety of races and make their voices heard on issues. But how did the American experiment become so polarized? Matthew Krayton founded Publitics, a public affairs, political, PR, and strategy consultancy, and talks about breaking through to voters on issues that dispell apathy and motivate action. The PR Podcast is your view inside the public relations business. We talk with great PR people, reporters, and communicators about how the news gets made and strategies for publicity that drive business goals.  Host ⁠⁠Jody Fisher⁠⁠ is the founder of JodyFisherPR and works with clients across the healthcare, higher education, financial services, real estate, entertainment, and non-profit verticals.  Join the conversation on ⁠⁠Facebook⁠⁠, ⁠⁠Twitter⁠⁠, ⁠⁠Instagram⁠⁠, and ⁠⁠TikTok⁠⁠ at @ThePRPodcast.

Nov 06, 202334:51
151. Joe Zappa, Founder & CEO, Sharp Pen Media

151. Joe Zappa, Founder & CEO, Sharp Pen Media

Every marketer has been asked, potentially even haunted by the question, “Is it measurable?” Joe Zappa, Founder and CEO of Sharp Pen Media, shares his thoughts on the art of content marketing as a way to measure PR ROI.

The PR Podcast is your view inside the public relations business. We talk with great PR people, reporters, and communicators about how the news gets made and strategies for publicity that drive business goals.  Host ⁠⁠Jody Fisher⁠⁠ is the founder of JodyFisherPR and works with clients across the healthcare, higher education, financial services, real estate, entertainment, and non-profit verticals.  Join the conversation on ⁠⁠Facebook⁠⁠, ⁠⁠Twitter⁠⁠, ⁠⁠Instagram⁠⁠, and ⁠⁠TikTok⁠⁠ at @ThePRPodcast.

Oct 30, 202327:05
150. The Sesquicentennial Episode
Oct 23, 202310:59
149. Jaci Russo, co-founder and CEO of brandRUSSO

149. Jaci Russo, co-founder and CEO of brandRUSSO

Jaci Russo is co-founder and CEO of brandRUSSO, specializing in B2B clients. Founded in 2001, she has pushed established brands to grow through change, forcing new perspectives that drive results. An author, podcast host, public speaker, and mom, she is also an advocate for inclusive leadership with a focus on merit and abilities, and she's committed to fostering an environment where every voice is valued.

The PR Podcast is your view inside the public relations business. We talk with great PR people, reporters, and communicators about how the news gets made and strategies for publicity that drive business goals.  Host ⁠⁠Jody Fisher⁠⁠ is the founder of JodyFisherPR and works with clients across the healthcare, higher education, financial services, real estate, entertainment, and non-profit verticals.  Join the conversation on ⁠⁠Facebook⁠⁠, ⁠⁠Twitter⁠⁠, ⁠⁠Instagram⁠⁠, and ⁠⁠TikTok⁠⁠ at @ThePRPodcast.

Oct 09, 202332:54
148. April White & Laura Schooler, Hosts, The PR Wine Down

148. April White & Laura Schooler, Hosts, The PR Wine Down

April White & Laura Schooler are co-hosts of the two-time-award-winning podcast “The PR Wine Down,” where they gab, analyze, dissect, and commiserate on the biggest issues impacting PR practitioners. April is CEO and Founder of Trust Relations, a TEDx speaker, a contributor to Forbes, Entrepreneur, and Newsweek, and has won a Gold Stevie Award for Women for Most Innovative Woman of the Year – Advertising, Marketing & Public Relations. New York City-based Laura Schooler runs Schooler Communications serving clients in professional services, entertainment, marketing, and more. She brings wisdom and creative flair to her work, quickly raising an organization’s public profile by targeting key audiences while also navigating regulatory requirements and other sensitive issues.


The PR Podcast is your view inside the public relations business. We talk with great PR people, reporters, and communicators about how the news gets made and strategies for publicity that drive business goals.  Host ⁠⁠Jody Fisher⁠⁠ is the founder of JodyFisherPR and works with clients across the healthcare, higher education, financial services, real estate, entertainment, and non-profit verticals.  Join the conversation on ⁠⁠Facebook⁠⁠, ⁠⁠Twitter⁠⁠, ⁠⁠Instagram⁠⁠, and ⁠⁠TikTok⁠⁠ at @ThePRPodcast.

Oct 02, 202335:13
147. Lindsey Burda, Founder, BurdaMarketing

147. Lindsey Burda, Founder, BurdaMarketing

Lindsey Burda is the owner of BurdaMarketing, where she partners with passionate service-based business owners to help them build a string digital presence to bring in more leads online. Having worked with nearly 100 small businesses worldwide, her goal is to guide growing your voice, brand, and strategy that helps business owners focus on doing more of what they love! The PR Podcast is your view inside the public relations business. We talk with great PR people, reporters, and communicators about how the news gets made and strategies for publicity that drive business goals.  Host ⁠⁠Jody Fisher⁠⁠ is the founder of JodyFisherPR and works with clients across the healthcare, higher education, financial services, real estate, entertainment, and non-profit verticals.  Join the conversation on ⁠⁠Facebook⁠⁠, ⁠⁠Twitter⁠⁠, ⁠⁠Instagram⁠⁠, and ⁠⁠TikTok⁠⁠ at @ThePRPodcast.

Sep 25, 202327:48
146. Doug Hall, Big Feat PR on Music Industry Publicity

146. Doug Hall, Big Feat PR on Music Industry Publicity

Doug Hall is a Nashville-based British music publicist representing artists including Yola, Bootsy Collins, Taj Mahal, and more. He started his career in the UK where he worked with The Rolling Stones and in 2014, founded D Digital PR, where he managed successful UK campaigns for high-profile artists and events including Chris Stapleton, Alison Krauss, The Lumineers, and Gregory Porter, alongside publicity for events including showcases at SXSW and The Rio Olympics. In 2018 he moved to the USA and formed his independent PR agency, Big Feat PR, which works with artists and labels from Republic to Verve, supporting emerging and established talent. In 2020 he helped raise $500,000 for tornado relief, leading publicity for the “To Nashville With Love” event, and in 2022 he was awarded a Clio Music Award for his work with Yola on her “Stand For Myself” album publicity campaign. He is a GRAMMY award mentor and SXSW panel host.


The PR Podcast is your view inside the public relations business. We talk with great PR people, reporters, and communicators about how the news gets made and strategies for publicity that drive business goals.  Host ⁠⁠Jody Fisher⁠⁠ is the founder of JodyFisherPR and works with clients across the healthcare, higher education, financial services, real estate, entertainment, and non-profit verticals.  Join the conversation on ⁠⁠Facebook⁠⁠, ⁠⁠Twitter⁠⁠, ⁠⁠Instagram⁠⁠, and ⁠⁠TikTok⁠⁠ at @ThePRPodcast.

Sep 18, 202329:44
145. Dustin Siggins, founder, Proven Media Solutions, on merchandising, backlinks and shark attacks

145. Dustin Siggins, founder, Proven Media Solutions, on merchandising, backlinks and shark attacks

Dustin Siggins is the founder of Proven Media Solutions and a business columnist. He shares his secrets on merchandising media hits and leveraging all your marketing channels for “surround sound publicity.” Listen for his take on surviving a publicity "shark attack!" The PR Podcast is your view inside the public relations business. We talk with great PR people, reporters, and communicators about how the news gets made and strategies for publicity that drive business goals. Host ⁠Jody Fisher⁠ is the founder of JodyFisherPR and works with clients across the healthcare, higher education, financial services, real estate, entertainment, and non-profit verticals.  Join the conversation on ⁠Facebook⁠, ⁠Twitter⁠, ⁠Instagram⁠, and ⁠TikTok⁠ at @ThePRPodcast.

Sep 11, 202331:15
144. The Labor Day Episode

144. The Labor Day Episode

If you've got a day off, enjoy! If you're working, thank you.. especially if you are doing so to take care of your fellow humans.

Also this Labor Day, we support the striking members of SAG-AFTRA and WGA in their fight to protect their livelihoods and reach a fair deal that allows them to continue to create the stuff we love to love.

Thanks for listening as we close in on episode 150!

The PR Podcast is your view inside the public relations business. We talk with great PR people, reporters, and communicators about how the news gets made and strategies for publicity that drive business goals.  Host ⁠⁠Jody Fisher⁠⁠ is the founder of JodyFisherPR and works with clients across the healthcare, higher education, financial services, real estate, entertainment, and non-profit verticals.  Join the conversation on ⁠⁠Facebook⁠⁠, ⁠⁠Twitter⁠⁠, ⁠⁠Instagram⁠⁠, and ⁠⁠TikTok⁠⁠ at @ThePRPodcast.

Sep 04, 202306:13
143. Kathleen Lucente, founder & CEO, Red Fan Communications on B2B and turning hits into dollars

143. Kathleen Lucente, founder & CEO, Red Fan Communications on B2B and turning hits into dollars

Kathleen Lucente is CEO & founder of Red Fan Communications, an integrated public relations and marketing strategy and advisory firm for B2B technology companies. Lucente leads a team of proven senior consultants who work with clients to support strategic business goals, growth acceleration, and preparing for funding, merger, acquisition, or IPO. The PR Podcast is your view inside the public relations business. We talk with great PR people, reporters, and communicators about how the news gets made and strategies for publicity that drive business goals.  Host ⁠Jody Fisher⁠ is the founder of JodyFisherPR and works with clients across the healthcare, higher education, financial services, real estate, entertainment, and non-profit verticals.  Join the conversation on ⁠Facebook⁠, ⁠Twitter⁠, ⁠Instagram⁠, and ⁠TikTok⁠ at @ThePRPodcast.

Aug 28, 202328:44
142. Liliana Pertenava, Axxilion and VisaBoost, on launching and elevating profiles

142. Liliana Pertenava, Axxilion and VisaBoost, on launching and elevating profiles

Liliana Pertenava is a global PR executive, startup advisor, and entrepreneur, leading Public Relations, Branding & Strategic Communications for tech companies and finance venture capital at Axxilion. Liliana's strategies have earned global coverage in elite media like Forbes, CNN, and Bloomberg. She is an active contributor to Entrepreneur US and offers valuable insights into the evolving business world.

The PR Podcast is your view inside the public relations business. We talk with great PR people, reporters, and communicators about how they weave narratives that are informative and fun.  Host ⁠Jody Fisher⁠ has worked in New York City PR for more than 20 years, representing clients across the healthcare, higher education, financial services, real estate, entertainment, and non-profit verticals.  Join the conversation on ⁠Facebook⁠, ⁠Twitter⁠, ⁠Instagram⁠, and ⁠TikTok⁠ at @ThePRPodcast.

Aug 21, 202332:24
141. Lauren Kleinman, Founder, The Quality Edit on "Performance PR"

141. Lauren Kleinman, Founder, The Quality Edit on "Performance PR"

Lauren Kleinman is a mother, serial entrepreneur, and trailblazer in media and publishing. She is the founder of Dreamday where she coined the term “Performance PR," combining traditional PR with affiliate marketing to drive data-driven results. Lauren also co-founded a second company, The Quality Edit, a modern media company that curates the internet’s best brands with lower Customer Acquisition Costs and higher Return on Ad Spend. Prior to those experiences she was part of the founding team for the iconic vitamin brand Ritual and held roles at companies like StartEngine and Scopely.

The PR Podcast is your view inside the public relations business. We talk with great PR people, reporters, and communicators about how they weave narratives that are informative and fun.  Host ⁠Jody Fisher⁠ has worked in New York City PR for more than 20 years, representing clients across the healthcare, higher education, financial services, real estate, entertainment, and non-profit verticals.  Join the conversation on ⁠Facebook⁠, ⁠Twitter⁠, ⁠Instagram⁠, and ⁠TikTok⁠ at @ThePRPodcast.

Aug 14, 202335:08
140. Kaitlyn Barclay, Founder & CEO, ScoutLab on LGBTQ Inclusion and "Do The Right Thing" PR

140. Kaitlyn Barclay, Founder & CEO, ScoutLab on LGBTQ Inclusion and "Do The Right Thing" PR

Kaitlyn Barclay is co-founder and CEO of Scout Lab, with clients that include Wix.com, Adidas, Venmo. Prior to ScoutLab, Kaitlyn was on the founding team of fitmob, a fitness subscription, which sold to ClassPass in 2015. She’s an advisor to female-run organizations like Super Mush and JourneyOne Ventures, as well as an angel investor in women and BIPOC-led companies like Hey Jane, Quinn, Snaptrude, and Workstream. She volunteers with Do The Werq, an organization with a mission to increase queer creativity and share of voice in the advertising industry, and is spearheading the first census for LGBTQ+ marketers and advertisers. She’s been recognized as a Forbes Next 1000 and AdWeek’s 2022 Pride Stars, and her writing has also been featured in McSweeney’s, Glamour and Fast Company. The PR Podcast is your view inside the public relations business. We talk with great PR people, reporters, and communicators about how they weave narratives that are informative and fun.  Host ⁠Jody Fisher⁠ has worked in New York City PR for more than 20 years, representing clients across the healthcare, higher education, financial services, real estate, entertainment, and non-profit verticals.  Join the conversation on ⁠Facebook⁠, ⁠Twitter⁠, ⁠Instagram⁠, and ⁠TikTok⁠ at @ThePRPodcast.

Aug 07, 202327:55
139. Bonnie Taylor, Talent Resources, on Celebrity Partnerships

139. Bonnie Taylor, Talent Resources, on Celebrity Partnerships

How did Ben Affleck (and Jennifer Lopez) come to star in that Dunkin' commercial? Bonnie Taylor of Talent Resources spills the tea and more in this insightful episode. Hear about how you can leverage working with celebrities and other talent in your PR efforts.

The PR Podcast is your view inside the public relations business. We talk with great PR people, reporters, and communicators about how they weave narratives that are informative and fun.  Host ⁠Jody Fisher⁠ has worked in New York City PR for more than 20 years, representing clients across the healthcare, higher education, financial services, real estate, entertainment, and non-profit verticals.  Join the conversation on ⁠Facebook⁠, ⁠Twitter⁠, ⁠Instagram⁠, and ⁠TikTok⁠ at @ThePRPodcast.

Jul 31, 202332:15
138. Carmen Fields, Author, "Going Back to T-Town"

138. Carmen Fields, Author, "Going Back to T-Town"

Carmen Fields is a career PR professional and an Emmy Award-winning broadcast news journalist. She used her PR and storytelling talents on her new book, "Going Back to T-Town: The Ernie Fields Territory Big Band," which brings us the untold story of her father, Ernie Fields, a highly influential jazz musician who made significant contributions during the earliest days of jazz and swing.


The PR Podcast is your view inside the public relations business. We talk with great PR people, reporters, and communicators about how they weave narratives that are informative and fun.  Host ⁠Jody Fisher⁠ has worked in New York City PR for more than 20 years, representing clients across the healthcare, higher education, financial services, real estate, entertainment, and non-profit verticals.  Join the conversation on ⁠Facebook⁠, ⁠Twitter⁠, ⁠Instagram⁠, and ⁠TikTok⁠ at @ThePRPodcast.

Jul 24, 202331:14
137. Claire Mason on Global Thought Leadership

137. Claire Mason on Global Thought Leadership

Claire Mason is the Thought Leadership Publicist working with founders, coaches, and solo entrepreneurs to their grow visibility, credibility, and opportunity pipelines using her proven LinkedIn and media strategies. She has landed clients in Forbes, CNBC, and Wall Street Journal, and earned her own bylines in The Guardian, Marie-Claire, and The Sunday Times. Her work has been showcased as an example of best practice by HubSpot and she’s a regular contributor to Business2Community (USA), Digital Doughnut (UK), Thrive Global (USA), and CoFounders Town (India), where she writes on how content marketing can move the needle for B2B brands. The PR Podcast is your view inside the public relations business. We talk with great PR people, reporters, and communicators about how they weave narratives that are informative and fun.  Host ⁠Jody Fisher⁠ has worked in New York City PR for more than 20 years, representing clients across the healthcare, higher education, financial services, real estate, entertainment, and non-profit verticals.  Join the conversation on ⁠Facebook⁠, ⁠Twitter⁠, ⁠Instagram⁠, and ⁠TikTok⁠ at @ThePRPodcast.

Jul 17, 202332:10
136. Barrie Cohen, BC Public Relations on Positive PR

136. Barrie Cohen, BC Public Relations on Positive PR

Barrie Cohen is CEO of BC Public Relations based in Denver, where she and her firm guide clients in crafting strong and authentic stories for brands founded on creativity, customization, and collaboration. Her passion for positive publicity and storytelling has created countless opportunities for her clients including features in Cosmopolitan, Muscle & Fitness Magazine, Huffington Post, and more. She’s worked with large private practice physician groups, small business owners, as well as World Champion MMA Fighter Georges St-Pierre. The PR Podcast is your view inside the public relations business. We talk with great PR people, reporters, and communicators about how they weave narratives that are informative and fun.  Host ⁠Jody Fisher⁠ has worked in New York City PR for more than 20 years, representing clients across the healthcare, higher education, financial services, real estate, entertainment, and non-profit verticals.  Join the conversation on ⁠Facebook⁠, ⁠Twitter⁠, ⁠Instagram⁠, and ⁠TikTok⁠ at @ThePRPodcast.

Jul 10, 202328:20
135. Heather Wagner Reed, CEO, Juice Consulting

135. Heather Wagner Reed, CEO, Juice Consulting

Heather Wagner Reed is the Founder + CEO of Juice Consulting, a boutique PR and marketing firm based in Austin TX that was just named "Austin’s Premiere PR and Marketing Agency" by SPIN Magazine. She's worked with clients including Gloria Gaynor and Erykah Badu. Before starting Juice in 2007, Heather was Senior Product Manager for Beyoncé, handling her day-to-day management and global marketing coordination for five years as part of Music World Entertainment/Sanctuary Records. In 1999, she was named an “Honorary Alumna” of the MBA program at Nyenrode University where she handled PR and alumni relations. During her time abroad, she picked up some Dutch and French and became well-versed in working with a variety of cultures.
The PR Podcast is your view inside the public relations business. We talk with great PR people, reporters, and communicators about how they weave narratives that are informative and fun.  Host ⁠Jody Fisher⁠ has worked in New York City PR for more than 20 years, representing clients across healthcare, higher education, financial services, real estate, entertainment, and non-profits. Join the conversation on ⁠Facebook⁠, ⁠Twitter⁠, ⁠Instagram⁠, and ⁠TikTok⁠ at @ThePRPodcast.

Jul 03, 202334:54
134. Dr. Kerry O'Grady on Getting an Education in PR

134. Dr. Kerry O'Grady on Getting an Education in PR

Dr. Kerry O’Grady is an associate professor of public relations and communications based in New York City. She’s been teaching for 14 years and currently is working at Columbia University, the Rochester Institute of Technology, and Campus.edu, to name a few. A Self-described savage truth-teller and fearless advocate of PR education, she helps universities with systemic improvement and updating curricula to meet employer needs. A thought leader and sought-after pundit, she’s frequently featured in the media discussing the realities of the PR profession. She is passionate about preparing the next generation of practitioners for success in the field. The PR Podcast is your view inside the public relations business. We talk with great PR people, reporters, and communicators about how they weave narratives that are informative and fun.  Host ⁠Jody Fisher⁠ has worked in New York City PR for more than 20 years, representing clients across the healthcare, higher education, financial services, real estate, entertainment, and non-profit verticals.  Join the conversation on ⁠Facebook⁠, ⁠Twitter⁠, ⁠Instagram⁠, and ⁠TikTok⁠ at @ThePRPodcast.

Jun 26, 202329:55
133. Tieja MacLaughlin on Leveraging Criticism on Social Media

133. Tieja MacLaughlin on Leveraging Criticism on Social Media

Tieja MacLaughlin is the founder of her namesake firm based in Toronto, the first of its kind to integrate restorative justice techniques into the practice of issues management. She is a former reporter and a regular keynote speaker recognized for her candid authenticity, sharp wit, and effortless adaptability that connects with a range of audiences. Prior to her current role, Tieja worked in the sports industry including various roles with Hockey Canada, Rogers Sportsnet, the Ottawa Senators (NHL), and the Kitchener Rangers (OHL). The PR Podcast is your view inside the public relations business. We talk with great PR people, reporters, and communicators about how they weave narratives that are informative and fun.  Host ⁠Jody Fisher⁠ has worked in New York City PR for more than 20 years, representing clients across the healthcare, higher education, financial services, real estate, entertainment, and non-profit verticals.  Join the conversation on ⁠Facebook⁠, ⁠Twitter⁠, ⁠Instagram⁠, and ⁠TikTok⁠ at @ThePRPodcast.

Jun 19, 202325:45
132. Sam Patchett, Director at Profile

132. Sam Patchett, Director at Profile

Sam Patchett is Director at Profile, a 12-person PR agency based in London. He started his career in New Zealand, working as a political advisor and press secretary for MPs and Ministers at New Zealand’s Parliament. After working for boutique Wellington PR outfit SweeneyVesty, he moved to the UK. In the UK, he has held corporate communications roles at the asset management firm Aegon and the PR agency Grayling.

The PR Podcast is your view inside the public relations business. We talk with great PR people, reporters, and communicators about how they weave narratives that are informative and fun.  Host ⁠Jody Fisher⁠ has worked in New York City PR for more than 20 years, representing clients across the healthcare, higher education, financial services, real estate, entertainment, and non-profit verticals.  Join the conversation on ⁠Facebook⁠, ⁠Twitter⁠, ⁠Instagram⁠, and ⁠TikTok⁠ at @ThePRPodcast.

Jun 12, 202327:30
131. Special Guest Gini Dietrich!

131. Special Guest Gini Dietrich!

If you work in PR, you know the name Gini Deitrich, and if you don't.. well.. get out your notepads because class is in session! Dynamic and insightful, Gini is the founder and CEO of Arment Dietrich, author of "Spin Sucks" (the book and the blog), and host of the "Spin Sucks" podcast. She is the creator of the PESO Model™ and has crafted a certification for it in partnership with Syracuse University. She is the co-author of "Marketing in the Round," co-host of "Inside PR," and co-host of "The Agency Leadership" podcast. The PR Podcast is your view inside the public relations business. We talk with great PR people, reporters, and communicators about how they weave narratives that are informative and fun.  Host ⁠Jody Fisher⁠ has worked in New York City PR for more than 20 years, representing clients across the healthcare, higher education, financial services, real estate, entertainment, and non-profit verticals.  Join the conversation on ⁠Facebook⁠, ⁠Twitter⁠, ⁠Instagram⁠, and ⁠TikTok⁠ at @ThePRPodcast.

Jun 05, 202330:43
130. Cristina Suarez Krumsick, CEO, Isetta on Human Connection

130. Cristina Suarez Krumsick, CEO, Isetta on Human Connection

Cristina Suarez Krumsick is a progressive marketer who has worked with companies of all sizes, from start-ups to enterprise, leading teams and campaigns with a comprehensive and analytical approach that challenges the status quo. With in-house and agency experience at Simon & Schuster, Workman Publishing, and Baltz & Company, she has a solid understanding of client/agency relationships and how the good ones can really make waves. In 2019 she founded Isetta, an integrated marketing agency that tells stories through positioning, design, and public relations to enable cross-functional efficiencies and catapult client exposure. Their client portfolio is made up of best-in-class, scalable food & beverage, home & design, and wellness brands led by good people on a mission to make the world a better place. The PR Podcast is your view inside the public relations business. We talk with great PR people, reporters, and communicators about how they weave narratives that are informative and fun.  Host ⁠Jody Fisher⁠ has worked in New York City PR for more than 20 years, representing clients across the healthcare, higher education, financial services, real estate, entertainment, and non-profit verticals.  Join the conversation on ⁠Facebook⁠, ⁠Twitter⁠, ⁠Instagram⁠, and ⁠TikTok⁠ at @ThePRPodcast.

May 22, 202326:44
129. Nathan Miller, CEO, Miller Ink on Crisis and Speechwriting

129. Nathan Miller, CEO, Miller Ink on Crisis and Speechwriting

Nathan Miller is the CEO and Founder of Miller Ink, a full-service, award-winning strategic and crisis communications firm in Los Angeles. He has helped hundreds of organizations tell their stories better and navigate complex issues and crises around the globe. Before founding Miller Ink in 2013, Nathan was the Director of Speechwriting for Israel’s Permanent Mission to the United Nations, serving as a senior communications adviser and the chief speechwriter for Israel’s UN Ambassador. Nathan has been featured in Forbes and has been interviewed on CNN, NPR, and recently on Cancelled the Podcast, where he shared some of his crisis communications expertise.

The PR Podcast is your view inside the public relations business. We talk with great PR people, reporters, and communicators about how they weave narratives that are informative and fun.  Host Jody Fisher has worked in New York City PR for more than 20 years, representing clients across the healthcare, higher education, financial services, real estate, entertainment, and non-profit verticals.  Join the conversation on Facebook, Twitter, Instagram, and TikTok at @ThePRPodcast.

May 15, 202339:09
128. Jessy Klein Fofana, CEO of LaRue, on Affiliate Marketing & PR

128. Jessy Klein Fofana, CEO of LaRue, on Affiliate Marketing & PR

Jessy Klein Fofana is CEO + Founder of LaRue, a Public Relations and Affiliate Marketing agency harnessing the powers of media relations, affiliate marketing, events, influencer, and brand partnerships to deliver real, measurable ROI focused on Direct to Consumer Brands. A recent blog post on their website was titled "6 Reasons Why Your Brand Needs an Affiliate Marketing Agency in 2023."

The PR Podcast is your view inside the public relations business. We talk with great PR people, reporters and communicators on how they weave narratives that are informative and fun.  Host Jody Fisher has worked in New York City PR for more than 20 years, representing clients across the healthcare, higher education, financial services, real estate, entertainment, and non-profit verticals.  Join the conversation on Facebook, Twitter, Instagram and TikTok at @ThePRPodcast.

May 08, 202324:07
127. Jon Morris, Founder & CEO of Ramsay Innovations on Starting Your Business

127. Jon Morris, Founder & CEO of Ramsay Innovations on Starting Your Business

Jon Morris is founder & CEO of Ramsay Innovations, one of many companies he has created as a serial entrepreneur. At the age of 30, he started the digital marketing agency Rise Interactive. When Jon sold Rise 16 years later, it was one of the largest Independent Digital Agencies in the world. Much of Rise’s success was due to having a financial infrastructure that provided insights that led to sound strategic planning, which enabled Jon and the Rise team to make the right decisions quicker and more often. Through Ramsay Innovations, Jon’s new passion is to help other agencies grow and thrive through finance, just as Rise did.

The PR Podcast is your view inside the public relations business. We talk with great PR people, reporters, and communicators on how they weave narratives that are informative and fun.  Host Jody Fisher has worked in New York City PR for more than 20 years, representing clients across the healthcare, higher education, financial services, real estate, entertainment and non-profit verticals.  Join the conversation on Facebook, Twitter, Instagram and TikTok at @ThePRPodcast.

May 01, 202328:42
126. Greg Galant, CEO of MuckRack

126. Greg Galant, CEO of MuckRack

Gregory Galant is the co-founder and CEO of Muck Rack, the Public Relations Management platform that helps thousands of organizations including Google, International Rescue Committee, Golin and Duolingo find the right journalists to pitch, report on media coverage, and prove the value of their work. He is also co-creator and CEO of The Shorty Awards, which honor the best of social media, and launched The Work Remotely Forever Pledge, a commitment by business leaders who promise not to force their employees to work from an office. Since launching, more than 75 companies have signed on. The PR Podcast is your view inside the public relations business. We talk with great PR people, reporters, and communicators about how they weave narratives that are informative and fun.  Host Jody Fisher has worked in New York City PR for more than 20 years, representing clients across the healthcare, higher education, financial services, real estate, entertainment, and non-profit verticals.  Join the conversation on Facebook, Twitter, Instagram and TikTok at @ThePRPodcast.

Apr 24, 202329:01
125. Alan Locher, Host, The Locher Room

125. Alan Locher, Host, The Locher Room

Alan Locher started his PR career working for The Walt Disney Studios, helping to launch more than 200 films including "The Little Mermaid" and "Beauty and the Beast," and later as a master publicist for soap operas "As the World Turns" and "Guiding Light." During the pandemic, he launched his own video podcast series, "The Locher Room," where he interviews soap stars and up-and-coming talents. At his three-year mark, he's recorded over 360 episodes and 800 interviews and raised more than $125K for various charities. In his day job, he is VP of Sales for Truescope, a media monitoring platform. The PR Podcast is your view inside the public relations business. We talk with great PR people, reporters, and communicators about how they weave narratives that are informative and fun.  Host Jody Fisher has worked in New York City PR for more than 20 years, representing clients across the healthcare, higher education, financial services, real estate, entertainment, and non-profit verticals.  Join the conversation on Facebook, Twitter, Instagram, and Tik Tok at @ThePRPodcast.

Apr 17, 202336:05
124. Jason Mudd, CEO, Axia PR, on Big Clients and Small Details

124. Jason Mudd, CEO, Axia PR, on Big Clients and Small Details

Jason Mudd is CEO and managing partner of Axia Public Relations, and a trusted adviser to some of America’s best-known brands including American Airlines, Budweiser, Dave & Buster’s, H&R Block, Pizza Hut, and Verizon. Jason is a professional public speaker, an Emmy Award-winning, accredited public relations practitioner, and an entrepreneur. He is the author of six books and hosts “On Top of PR” with Jason Mudd — a video podcast about public relations topics, tips, and trends.

The PR Podcast is your view inside the public relations business. We talk with great PR people, reporters, and communicators about how they weave narratives that are informative and fun.  Host Jody Fisher has worked in New York City PR for more than 20 years, representing clients across the healthcare, higher education, financial services, real estate, entertainment, and non-profit verticals.  Join the conversation on Facebook, Twitter, Instagram, and TikTok at @ThePRPodcast.

Apr 10, 202332:28
123. Whitney Lee, True Story PR on Metrics and what Public Relations is built to do best
Apr 03, 202336:42
122. Eric Olsen on Political PR and Pitching National News Outlets
Mar 27, 202335:36
121. Launching Jody Fisher PR!

121. Launching Jody Fisher PR!

So excited to launch Jody Fisher PR! Your humble host is going solo (cue the Star Wars references) and building a brand new #publicrelations business! Get in touch via www.jodyfisherpr.com! The PR Podcast is your view inside the public relations business. We talk with great PR people, reporters, and communicators about how they weave narratives that are informative and fun.  Host Jody Fisher has worked in New York City PR for more than 25 years, representing clients across the healthcare, higher education, financial services, real estate, entertainment, and non-profit verticals.  Join the conversation on Facebook, Twitter, and Instagram at @ThePRPodcast.

Mar 20, 202302:41
120. Reddit Q&A with Jody Fisher

120. Reddit Q&A with Jody Fisher

We head back to the Reddit Public Relations page for some spontaneous Q&A on questions from the community! Includes thoughts on how to create a PR plan, how to measure public relations effectiveness and getting a job in PR without having formally studied or worked in the field!   

The PR Podcast is your view inside the public relations business. We talk with great PR people, reporters and communicators on how they weave narratives that are informative and fun.  Host Jody Fisher has worked in New York City PR for more than 20 years, representing clients across the healthcare, higher education, financial services, real estate, entertainment and non-profit verticals.  Join the conversation on Facebook, Twitter and Instagram at @ThePRPodcast.

Mar 13, 202319:29
119. Heather Kelly, CEO & Owner, Next PR

119. Heather Kelly, CEO & Owner, Next PR

Heather Kelly is the CEO & owner of Next PR, an award-winning, full-service public relations firm. With a passion for masterful storytelling, customized campaigns and efficiently maximizing resources, she has led smart, effective strategies and campaigns for hundreds of companies across industries on any budget. Heather is a recipient of PR News’ Top Women in PR Award. We talk about metrics, unsure economic times, proving your value, and giving back to the community.   

The PR Podcast is your view inside the public relations business. We talk with great PR people, reporters, and communicators about how they weave narratives that are informative and fun.  Host Jody Fisher has worked in New York City PR for more than 20 years, representing clients across the healthcare, higher education, financial services, real estate, entertainment, and non-profit verticals.  Join the conversation on Facebook, Twitter, and Instagram at @ThePRPodcast.

Mar 06, 202325:08