The Pursuit of Badasserie: The Podcast

Episode 76: Failure, My Friend

No one likes to fail…But, have you ever considered that failure is your friend? In this insightful episode, we talk about how failure has shaped us both as entrepreneurs–the good, the bad, and definitely the ugly.

Despite our instinctual aversion to failure, we explore the transformative power it holds, particularly in the realm of entrepreneurship. Through candid discussions and personal anecdotes, we uncover how failure catalyzes growth, shaping our journeys as entrepreneurs in ways we never imagined. From the valuable lessons learned to the resilience forged in the face of adversity, we highlight the multifaceted nature of failure and its pivotal role in our professional development. Join us as we navigate the nuances of failure, revealing why it's not just a foe to be feared, but a friend to be embraced on the path to success.

In this episode, we discuss:

• Failure your friend

• How perfectionism affects failure and growth

• Being able to understand your failure

• Fixed mindset

• Failures in the sales process

• The process of failure

• Learning to be better

• Failing forward and continuing the forward momentum

• Failure as a means to find the best side of yourself

• Innovation behind failure

• The role of ego in failing

• Self-doubt and getting in your head

Make sure to subscribe to our YouTube or Spotify and leave us a review!

Episode 75: Get Sh*t Done

This should be our signature podcast episode! If there's one thing we're passionate about, it's getting things done, and we're here to share our enthusiasm and expertise with you. In this power-packed episode, we dive deep into the realm of productivity, revealing all our favorite tips and tricks to help you conquer your to-do list like a pro. From the magic of time batching to the strategic use of blocking, we uncover the secrets behind effective time management. Ever heard of productivity matrixes? We'll break down how to use them to streamline your tasks and maximize your efficiency. 

But we don't stop there. We're all about making productivity not only achievable but downright badass. So buckle up as we equip you with the tools and strategies you need to take charge of your schedule, boost your productivity, and crush your goals. Whether you're a seasoned productivity guru or just starting your journey toward peak efficiency, this episode is packed with actionable advice to help you supercharge your productivity and accomplish more than you ever thought possible. Get ready to revolutionize the way you approach your to-do list and unleash your inner productivity powerhouse!

In this episode, we discuss:

• What it means to “get sh*t done”

• Why we hate “busy”

• Motion vs. Progress

• Tackling your to-do list

• Analyzing what you are doing 

• Identifying your patterns and barriers

• Time blocking

• Hyper focusing

• Time batching

• Maximizing your time constraints

• Time wasters

• The importance of discipline

• Discipline vs Motivation

• Changing your habits

• Progress over perfection

• Holding yourself accountable

• Accountability buddies

• Task prioritization

• Having a plan of attack

• Rule of 3

• Delegation

• Understanding your tasks

• Systems and getting sh*t done

• Watching the analysis of paralysis

• How behavioral styles affect productivity

Make sure to subscribe to our YouTube or Spotify and leave us a review!

Episode 74: The Strategy Behind Strategic Alliances

Welcome to The Pursuit of Badasserie: The Podcast and our very first episode in the same room! Normally, we broadcast internationally, but today we are both in Bangkok, Thailand and bringing you all the knowledge about strategic alliances or strategic partnerships!

In this podcast episode, we're diving deep into what makes strategic alliances tick and why they're absolutely crucial for growing your business. We'll chat about how these partnerships are like secret weapons for expanding your reach and tapping into new opportunities. From shared goals to trusty communication, we'll break down the key ingredients that make these alliances work. So kick back, tune in, and join the conversation on why teaming up could be the game-changer your business needs to thrive in today's competitive world.

In this episode, we discuss:

• The difference between strategic alliances, strategic partnerships, and referral marketing

• Relationship building

• Building momentum

• What to look for in a strategic partner

• Aligning values

• Making the time for strategic partners

• Adjacent business connections and competitors

• Leveraging

• Putting in the work

• Examples of strategic alliances

• How Lynn & Amanda are both partners and strategic alliances

• Holding each other accountable

• Begin proactive in your strategy

• Helping you expand

• Tit for tat myth

• Referral relationships

• Giving back, the Giver’s Gain

• Understanding each other’s needs

• How can you support each other?

• Educating your team/alliance

• Nurturing relationships

• Finding the right people

• Learning and growing together

• The importance of communication and accountability

• 3 to 5 to thrive

• Strategy vs Fan Clubs or Friends

Make sure to subscribe to our YouTube or Spotify and leave us a review!

So you’re ready to finally hire a business coach, but which is better: private coaching or group coaching? 

In this episode of The Pursuit of Badasserie: The Podcast, we are tackling our own industry (as well as coaching in general) and clarifying the differences between group and private coaching and consulting.

If you are a business owner or entrepreneur who is considering hiring a business coach or consultant, then you NEED to listen to this episode!

Let’s get after it.

In this episode, we discuss:

• The difference between coaching and consulting

• Lynn & Amanda’s history of hiring coaches and being coaches

• Understanding which one, coaching or consulting, would benefit you more

• Resistance to doing the work or the program

• Our episode with Steve Sims

• The pros of private coaching

• One-on-one attention and focus

• Getting to the big picture

• Client confidentiality

• One-on-one flexibility

• One-on-one coaching cons

• Pricing objections and concerns

• The price of the investment

• ROI, what does that mean from a non-monetary perspective?

• Hiring the right person

• The isolation or limited perspective within private coaching

• Understanding how long you will need a coach and for what purpose

• Coaching outside of business coaching

• Group coaching pros

• The energy of a group and collaboration

• Finding your support system as an entrepreneur

• Fresh perspectives and solutions

• Cons of group coaching

• The “hot seat”

• Seeing your goals in a different light

• Indirect manifestation

• How to choose the right program for you

towardEpisode 72: Amplify Your Badasserie

What makes you badass? How can you amplify your badasserie?

Let’s talk about it in today’s episode of The Pursuit of Badasserie: The Podcast!

We kick off by discussing our recently launched program, the Badass Amplifier Group Coaching Accelerator, which aims to empower individuals to unleash their full potential in both personal and professional realms. Throughout the episode, we explore the multifaceted nature of badasserie, emphasizing that it encompasses more than just business success—it's a mindset and a way of living life to the fullest. 

We encourage listeners to reflect on what "being in your badasserie" means to them and to set ambitious goals that challenge them to grow. We touch on the importance of surrounding oneself with the right people who uplift and hold us accountable, as well as the significance of taking consistent action towards our aspirations. Our conversation highlights the necessity of embracing discomfort and uncertainty in the pursuit of mastery and acknowledges the role of faith in oneself and the universe. 

So, are you up for a little badasserie? Let’s get after it!

In this episode, we discuss:

• Introduction to the Podcast Episode: Suggesting a focus on achieving a state of excellence or mastery in various aspects of life.

• Overview of the Badass Amplifier Group Coaching Accelerator Program, which aims to help individuals unlock their full potential and achieve their goals.

• Definition and Exploration of Badasserie: The term "badasserie" is discussed as more than just a personality trait; it's portrayed as a mindset and lifestyle characterized by confidence, resilience, and fearlessness.

• Encouragement for Reflection: Listeners are encouraged to reflect on their own levels of badasserie and to set ambitious goals for themselves, whether in their personal or professional lives.

• Importance of Supportive Networks: The podcast emphasizes the significance of surrounding oneself with supportive and accountable individuals who can help motivate and push one another toward their goals.

• Taking Consistent Action: There's a discussion about the necessity of taking consistent action towards personal and professional growth, highlighting the idea that small, consistent efforts compound over

Episode 71: Understanding SEO Strategy with Gresham Harkless

Join us for an insightful episode as we explore the intricate world of digital marketing, SEO, and web development with Gresham "Gresh" Harkless Jr., the visionary founder behind Blue16 Media and CBNation. In today's fast-paced digital landscape, establishing a thriving business requires more than just a great idea—it demands a strategic approach to marketing and online presence.

With a wealth of experience in leveraging media and technology to effect positive change, Gresham Harkless brings invaluable insights to the table. Through Blue16 Media, he has empowered countless businesses to harness the power of digital marketing, offering a comprehensive suite of services ranging from web design to SEO solutions. At the core of his philosophy lies the belief that every organization is inherently a media company, capable of strategically utilizing marketing tools and platforms to achieve their objectives.

In this episode, we discuss the essential strategies for building a successful, sustainable business in today's competitive landscape. From the foundational principles of SEO to the nuances of web development, our conversation explores the vital ingredients necessary for long-term success. Whether you're a seasoned entrepreneur or a budding business owner, this episode promises to equip you with actionable insights and proven techniques to elevate your brand's online presence and drive tangible results.

Join us as we unravel the mysteries of digital marketing alongside a true industry expert. Tune in to gain invaluable knowledge and unlock the potential of your business in the digital age. Let’s get after it!

In this episode, we discuss:

• Gresham’s start in selling newsletter subscriptions

• The shift into traditional digital marketing

• Getting in the door

• Being open to opportunity

• Being the smartest person in the room

• Finding your superpower

• The entrepreneurial spirit and creativity

• Embracing the naivete

• Working from passion

• Blogs, podcasts, and videos…and leveraging technology

• What does success look like?

• Unrealistic expectations

• SEO strategies

• Repelling the wrong clients

• CEO hacks from Gresham’s podcast

• Focusing on your “zone of genius”

• Leaning on others

• The power of networking (and a shout-out to BNI)

• Finding a community of like-minded entrepreneurs and people who support you

• The people part of marketing

• SEO at its core

• Tapping into your creativity

Find Gresham:

Episode 70: Bold Selling with Katey Fortun

Words tell, but stories sell. Join us in today’s podcast as we sit down with Katey Fortun, a seasoned sales expert with a knack for turning tales into triumphs. Katey takes us on a journey through her unconventional path from interior designer to commercial furniture sales mogul in the heart of small-town Wisconsin.

In this episode, Katey shares candidly about her humble beginnings, the power of building authentic relationships, and the art of being boldly persistent in sales. From her cautionary tales of talking to strangers to transforming a simple "no" into millions in sales, Katey spills her secrets to success with conviction and confidence.

Despite the challenges, Katey's passion for cold calling shines through. Yes, you heard it right – cold calling, the old-school way. With wisdom passed down from her 76-year-old mentor, Katey has mastered the art of personal connections and earned a reputation that turns cold leads into warm referrals.

But Katey's story doesn't stop there. Beyond her thriving sales career, she's also a dynamic entrepreneur, speaker, and educator in the disability community, slowly building her own business while juggling the demands of her day job.

Whether you're a seasoned sales professional or just starting out, Katey's insights and infectious enthusiasm will inspire you to embrace boldness, chase your goals, and sell with unwavering conviction. Don’t miss out – tune in now and let’s get after it!

In this episode, we discuss:

• Katey’s unusual start in sales

• Powerful mentorships

• Old-school sales tactics

• Learning sales and mentorships

• Making friends in sales

• Relational vs Transactional selling

• Product conviction

• How selling has changed with technology

• Taking chances

• Turning down a client

• Cold calling

• Don’t stop at “no”

• Always ask

• Getting yourself out there

• Who knows you?

• Knowing who you really are

• Arrogance vs. confidence

• Putting yourself out there

• The importance of telling a story in sales

• Katey’s podcast

Find Katey:

Episode 69: Bedroom to Business: Sexuality and Transformation with Baljit Rayat

Hey there, it's Lynn Howard and Amanda Furgiuele, and welcome to another episode of The Pursuit of Badasserie: The Podcast! Today, we're joined by the incredible Baljit Rayat, a certified sexologist, authentic tantra practitioner, and so much more. Baljit shares her journey from being an architectural technologist to finding holistic healing after facing a panic disorder and depression.

In this episode, Baljit delves into the power of energy and the importance of reconnecting with oneself. She emphasizes the impact of misdirected energy on our lives, from relationships to business, and offers insights into how trauma responses can manifest. Baljit also discusses the transformational potential of embracing one's sexuality and shares practical tips for self-discovery.

We explore the interconnectedness of personal and business growth, discussing how healing in the bedroom can positively influence professional aspects. Baljit provides a unique perspective on energy, creativity, and the role of healthy boundaries in both personal and business relationships.

Tune in for an enlightening discussion that bridges the gap between personal and professional growth. Baljit's insights are sure to leave you inspired and empowered. Get after it!

In this episode, we discuss:

• Baljit shares her unique journey, starting as an architectural technologist before experiencing a profound shift towards holistic healing due to panic disorder and depression

• Detailed discussion on the significance of reconnecting with oneself and understanding the role of energy in shaping our lives

• Exploration of misdirected energy and its multifaceted impact on relationships, business endeavors, and overall well-being

• Insights into trauma responses and their complex manifestations across different facets of life, shedding light on how past experiences influence present behavior

• Baljit's perspective on the transformative power of embracing one's sexuality, emphasizing its potential to unlock creativity and personal growth

• Practical advice and techniques for self-discovery and healing, including setting intentions, journaling, and seeking professional guidance when needed

• Examination of the interplay between personal and professional development, highlighting the importance of energy management, creativity, and maintaining healthy boundaries

• Baljit extends a special offer to listeners—an energy activation session designed to help realign and reclaim personal power

• Conclusion with an invitation to continue exploring topics of personal growth and empowerment on future podcast episodes

Find Baljit:

Episode 68: The Healing of Havening with Elle McBride

In this podcast episode, we had the privilege of speaking with Elle McBride, a remarkable practitioner specializing in neuro-self care all the way from Australia. Elle shared her inspiring journey of transitioning from a high-pressure corporate career to becoming a leading expert in the field of Havening Techniques. She candidly discussed her personal struggles with burnout, anxiety, and depression, revealing how a near-death experience propelled her toward a path of healing and self-discovery.

We delved into the intricacies of Havening Techniques, exploring how this psychosensory therapy operates on a neurological level to alleviate trauma and transform negative beliefs. Throughout the conversation, Elle shed light on the broader implications of trauma and resilience, emphasizing their significance not only in personal healing but also in professional endeavors and parenting. Elle's empowering message resonated deeply as she encouraged listeners to embrace their worthiness and take the necessary steps toward self-healing and empowerment.

This episode serves as a powerful reminder of the transformative potential within each of us and underscores the importance of prioritizing our mental and emotional well-being. Tune in and let's get after it!

In this episode, we discuss:

• Introduction: Hosts Lynn and Amanda introduce the podcast and guest, Elle McBride, an expert in neuro-self care and practitioner of Havening Techniques.

• Elle's Background and Journey: Elle shares her experience in a high-pressure corporate job, her subsequent burnout, and her journey of self-discovery leading to exploring various healing modalities.

• Discovery of Havening Techniques: Elle recounts a chance encounter with a woman in a coffee shop who introduced her to Havening Techniques, leading to her decision to train in the modality.

• Understanding Havening Techniques: Havening Techniques are explained as a psychosensory therapy utilizing touch to change the mind's response to trauma, based on the science of delta waves.

• Application of Havening Techniques: Elle discusses how Havening Techniques address past traumas, phobias, negative beliefs, and insecurities, leading to profound shifts in perception and emotional well-being.

• Importance of Resilience: Elle emphasizes the significance of resilience in navigating life's challenges and traumas, comparing the mind to a landscape that can be vulnerable or resilient.

• Personal Healing Journey: Elle shares her experience of using Havening Techniques to overcome a fear of water after a traumatic swimming incident, highlighting the rapid and transformative nature of the modality.

• Readiness, Willingness, and Ability: Elle discusses the three essential factors for successful healing—readiness, willingness, and ability—urging listeners to invest in their healing journey.

• Encouragement and Empowerment: Elle offers words of encouragement, emphasizing listeners' worthiness and capacity for healing, urging them to take the next step towards self-care and empowerment.

• Conclusion: The podcast ends with Elle providing practical resources for further exploration of neuro-self care and Havening Techniques, with hosts Lynn and Amanda expressing gratitude for sharing insights and empowering listeners.

Find Elle:

Episode 67: Doing Less Better with Justine Beauregard

In this illuminating episode of The Pursuit of Badasserie: The Podcast, we had the pleasure of interviewing Justine Beauregard, a sales coach and trainer helping entrepreneurs who are tired of chasing traffic, money, and followers. 

Justine shares incredible insights on focusing on impactful actions, understanding individual goals, and aligning actions with desired outcomes, while delving into the pitfalls of confirmation bias, the importance of joy in daily activities, and the need to bridge gaps instead of extreme strategy shifts. This podcast has so many action-oriented tips, that it might literally blow your mind!

Let’s measure the impact of our income-generating activities, define our goals, and evaluate whether our actions align with those goals. Justine's wisdom serves as a valuable guide for entrepreneurs seeking balance, impact, and sustainable success in their journey. Let’s get after it!

In this episode, we discuss:

• Justine's childhood experiences with puppet shows and friendship bracelet businesses

• Detour into corporate gigs and eventual return to entrepreneurship

• Work in tech companies and publishing

• Transition to startup life and later, non-profit work

• Pivotal decision during pregnancy – choosing between non-profit work and staying home with her child

• Initial struggles and postpartum difficulties

• Hiring a business coach for guidance

• Shift from consultant to coach and trainer

• Importance of Learning Business Skills

• The realization that it's not just about knowing a lot but also running a business effectively

• Focus on impactful actions and promoting oneself

• Doing Less, Doing Better

• Emphasis on quality over quantity in business actions

• Understanding individual goals and aligning actions with desired outcomes

• Navigating Confirmation Bias

• Discussion on the pitfalls of confirmation bias in decision-making

• Importance of challenging assumptions and seeking diverse perspectives

• The Role of Joy in Business

• Justine's perspective on infusing joy into daily activities

• Avoiding cycles of despair and focusing on joyful, purpose-driven actions

• Bridging Gaps vs. Extreme Strategy Shifts

• Encouragement to bridge gaps in current strategies rather than making extreme shifts

• Finding a middle ground and making intentional adjustments

• Income-Generating Activities

• Challenge to clearly define goals and evaluate whether actions align with those goals

• Questioning the reliance on referrals without an intentional process

• Measuring Impact and Avoiding Despair

• Encouragement for entrepreneurs to measure the impact of their actions

• Avoiding cycles of despair by focusing on purpose, joy, and sustainability

• Designing Businesses Around Joy and Purpose

• Justine's insights on designing businesses that align with personal joy and purpose

• Balancing impact, sustainability, and success in the entrepreneurial journey.

Find Justine:

Episode 66: Elevating E-Commerce with Angie Viehman

In this podcast episode of "The Pursuit of Badasserie," we invite seasoned certified operations expert and e-commerce business builder, Angie Viehman to the show. With over two decades of experience working with industry giants like Target, Crate and Barrel, Room and Board, and Blue Dot, Angie shares her refreshing approach to the e-commerce landscape. The conversation delves into Angie's background, witnessing the birth of e-commerce, and her passion for empowering women to create sustainable businesses that generate wealth.

We cover the concept of passive income and the importance of setting up systems to make life easier. Angie shares practical insights on diversifying income streams, utilizing existing resources, and amplifying brands. Don’t miss these valuable insights into transforming businesses, achieving profitability, and fostering a positive impact on women entrepreneurs. Get after it!

In this episode, we discuss:

• Angie Viehman, a seasoned certified operations expert and e-commerce business builder

• Angie's background working with industry giants such as Target, Crate and Barrel, Room and Board, and Blue Dot

• Angie's experience witnessing the early days of e-commerce, particularly Target.com

• Focus on empowering women to create sustainable businesses in the e-commerce space

• Angie's passion for guiding women-owned businesses to triple their revenue while avoiding burnout

• Discussion on the concept of passive income and the importance of setting up systems

• Emphasis on the role of systems in making life easier and achieving a more passive revenue channel

• Insights into the challenges faced by women entrepreneurs, particularly the tendency to build businesses in a way that leads to burnout

• Angie's strategy of adding e-commerce as a revenue channel to existing businesses without adding extra time or resources

• The idea of diversification of income streams and the importance of sustainability

• Highlighting the availability of tools and resources in 2023/2024 that make implementing systems more reasonable than in the past

• Practical steps for businesses, including not necessarily creating new products but repurposing existing ones for an online space

• Discussion on the importance of profitability and avoiding scenarios where increased revenue doesn't translate to increased profit

• Angie's viewpoint on taking care of oneself and finding what fits, leading to the sustainability of the business

• Reference to the ripple effect when women entrepreneurs have financial success, reinvesting in communities and building incredible teams

• Mention of Angie's free resources, including a video workshop on her website, clutchbusinesses.com

• Invitation for a free consultation with Angie for those interested in exploring these strategies further

Find Angie:

Episode 65: The Power of True Vulnerability in Entrepreneurship

In our last podcast, we delved deep into conversations about vulnerability, trauma, and finding joy. Today, we want to revisit this topic and explore its significance across various aspects of life, with a particular focus on business ownership and entrepreneurship.

Join us as we navigate the misconceptions surrounding vulnerability and examine its impact on our perspectives regarding effective leadership. Our discussion encompasses a spectrum of themes, ranging from the positive power of vulnerability to fostering deeper connections and exploring how the digital age has altered the landscape of vulnerability.

Of course, we won't leave you without practical advice. We encourage you to reflect on your own vulnerability levels within different relationships and pinpoint areas for personal growth.

It's time to demystify vulnerability and highlight its strength, authenticity, and transformative potential in both personal and professional spheres. Get after it!

In this episode, we discuss:

• Exploring the Theme of Vulnerability

• Acknowledging the somber nature of vulnerability

• Amanda’s dislike for vulnerability

• The decision to discuss vulnerability in-depth during the podcast

• Personal Experience with Vulnerability

• Recall of a previous podcast where Lynn chose not to edit out an emotional moment

• Importance of authenticity in sharing genuine experiences

• Connection Between Vulnerability and Leadership

• Discussion on the misconception that vulnerability equals being an emotional mess

• Reflecting on the association between vulnerability and effective leadership

• Amanda's struggle with letting others see beyond her cultivated persona

• Influence of Brené Brown's TED Talk

• The Power of True Connection

• Emphasis on the role of vulnerability in building genuine connections

• Lynn highlights the need to break down walls for true connection

• Connecting vulnerability to emotions and deeper understanding

• The ECC (Emotionally Charged Connection) Method

• Introduction to the ECC method used in a franchise

• Description of emotionally charged connection and its impact on businesses

• Lynn's deeper integration of intuition and spirituality into the ECC method

• Reflection on Cancel Culture and Technology

• Observations on the impact of cancel culture on vulnerability

• Discussion on how technology and online interactions affect genuine connections

• Amanda's thoughts on the changing dynamics of vulnerability in the digital age

• Actionable Advice for Listeners

• Encouraging listeners to reflect on their vulnerability levels in relationships

• Emphasizing the importance of understanding personal boundaries

• Identifying areas for growth in both personal and professional life

Episode 64: Finding Joy and Purpose with Coleen Greco

In this emotionally charged episode of "The Pursuit of Badasserie: The Podcast," we engage in a heartfelt conversation with Coleen Greco, a Joyologist specializing in mindset and nutrition coaching. Coleen shares her transformative journey, which involves reclaiming her health, reevaluating relationships, and cultivating a resilient mindset through her patented SNAP method.

We delve into the significance of discovering joy in daily moments, conquering self-defeating thoughts, and fostering psychological safety for personal development. Join us as we explore the strength of vulnerability, embracing discomfort, and courageously confronting challenges. Together, we navigate through Coleen's extraordinary narrative, witnessing how she turned adversity into a means of transportation toward a life brimming with purpose and joy.

Trigger Warning: This podcast episode contains discussions around sensitive topics, including suicide attempts, trauma, mental health challenges, and personal crises. Listener discretion is advised, as these discussions may be triggering for individuals who have experienced similar situations or are sensitive to these themes. If you or someone you know is struggling with mental health issues, please seek professional help or contact a mental health hotline in your region.

In this episode, we discuss:

• Colleen's background, focusing on mindset and nutrition coaching

• Mention of Colleen's transformative journey using her SNAP method

• Exploration of finding joy in everyday moments

• Colleen's personal experiences with self-defeating thoughts

• Discussion on Colleen's journey of self-discovery and crisis

• Colleen's transformation into a Joyologist and global speaker

• Mention of trademark processes for podcast and SNAP method

• Colleen's sharing of a traumatic event and her son's suicide attempt

• Colleen's determination to be a positive role model and focus on joy

• Importance of finding joy in small moments for overall happiness

• Colleen's emphasis on the emotional component of weight issues

• Introduction and explanation of the SNAP method: Stop, Notice, Accept/Analyze, Practice gratitude

• Discussion on triggers and the physical/emotional responses associated

• Colleen's recommendation to stop, notice, and document triggers

• Importance of separating facts from emotions in trigger analysis

• Colleen's introduction of the SNAP method's final step: practicing gratitude

• Concept of triggers as a gift and indication of personal growth

• Ability to anticipate triggers through consistent use of the SNAP method

• Colleen's personal experience and emotional response to trauma revelation

• Amanda's reflections on comparative suffering and individual challenges

• Emphasis on psychological safety for exploring deeper issues

• Challenges and healing in relating to other women, psychological safety importance

• Colleen's gratitude for healing working with women, and gaining perspectives

• Discussion on women needing permission, believing in a different life

• Emphasis on running towards discomfort and challenges

• Colleen's phrase, "trouble is your transportation," transformative power of challenges

• Personal growth leading to leaving a corporate job and finding a better path

• Unexpected greatness and opportunities from a challenging period

• The urgency to act on belief in more for individuals

Find Coleen:

Episode 63: Productivity and a Life of Purpose with Clara Capano

In our latest episode, we're thrilled to have Clara as our guest. Clara is an international speaker, award-winning educator, best-selling author, and the host of "Women Winning Their Way” and “Be Productive."

In this candid conversation, Clara shares her personal journey as an overachiever and single mom and opens up about the realization that traditional checkboxes of success didn't bring her fulfillment. 

We delve into Clara's strategies for reclaiming control over your time, focusing on intentional work, and achieving a balance between personal and professional life…all while setting boundaries and finding your own rhythm of productivity.

Tune in for insightful tips on productivity, self-care, and creating a life of purpose. If you're navigating the challenges of balancing work and life, this episode is a must-listen.

In this episode, we discuss:

• Clara shares her personal journey as an overachiever and a single mom.

• Reflects on the realization that traditional success markers didn't bring her true fulfillment.

• The turning point: Clara's son highlights the importance of being present in the moment.

• Strategies for Reclaiming Control

• Clara discusses her approach to regaining control over one's time.

• Emphasis on intentional work and finding a balance between personal and professional life.

• The importance of setting boundaries for entrepreneurs and being honest about one's capacity.

• Productivity and Balance

• Clara shares insights on finding one's rhythm of productivity.

• Tips for entrepreneurs to navigate the challenges of balancing work and personal life.

• The role of self-care in maintaining a healthy work-life balance.

• Clara's Book - "The Mother of All Success Manuals"

• Overview of Clara's book and its purpose as a guide for working moms.

• The donation aspect: Clara contributes a portion of book sales to charities supporting causes like St. Jude's organization and the fight against human trafficking.

• Insights for Listeners

• Practical tips from Clara for listeners on productivity and designing the life they want.

• The episode serves as a valuable resource for those navigating the challenges of balancing work and life.

Find Clara:

Episode 62: Gratitude, Resilience, and Success with Chrystal Rose

In this insightful podcast episode, we interview Chrystal Rose, a dynamic and revolutionary coach, specializing in empowering high-achieving women. Chrystal, known for hosting podcasts like "Embodied Baddie" and "Breathwork Bestie," brings a unique approach to personal development, which leverages embodiment tools and the power of subconscious reprogramming. Unlike conventional methods fixated on mindset, Chrystal's methodology delves deeper into the realms of transformation.

Chrystal shares her journey, revealing how she unintentionally stumbled upon her current profession while owning multiple businesses. She highlights the pivotal moment when a coaching modality transformed not only her business but also her life, healing childhood trauma and propelling her into a realm of ease and abundance.

This podcast covers so much, including the misconceptions around self-care, practical aspects of resilience and intentional living, and valuable insights into manifestation, gratitude, and the reticular activating system, highlighting the power of focusing on what one desires rather than dwelling on lack. Overall, this conversation provides a wealth of wisdom for women seeking transformation and success in both their personal and professional lives. Don’t miss it!

In this episode, we discuss:

• Chrystal's unique approach to personal development, emphasizing embodiment tools and subconscious reprogramming.

• How Chrystal discovered her coaching methodology while managing multiple businesses.

• The transformative impact of a coaching modality on Chrystal's life, healing childhood trauma and bringing abundance.

• Cultivating boundless abundance.

• The ease of transitioning into a negative mindset and the importance of shifting away from it.

• Chrystal's personal journey, acknowledging childhood trauma and the role of subconscious reprogramming.

• Practical aspects of resilience and intentional living, including expanding one's capacity and regulating the nervous system.

• Encouragement for women in business to prioritize self-care as an overflowing experience impacting personal and professional life.

• Misconceptions around self-care and the need for authenticity and deep connection with activities.

• Insights on manifestation, gratitude, and the reticular activating system, emphasizing focus on desires rather than lack.

• Chrystal's powerful message to high-achieving women, urging them to invest in themselves for positive returns.

Find Chrystal:

Episode 61: Goal Crushing and Growth in 2024

Welcome 2024 and welcome to another episode of The Pursuit of Badasserie: The Podcast! Let’s talk about growth, goals, and getting out of your own way in our first episode of 2024.

• Do you feel like you are constantly behind the ball?

• Are you looking back on 2023 and realizing you’re in the same place now as you were then?

• Are you wanting something different, but aren’t sure how to get there?

Then this episode is for YOU!

In this episode, we discuss:

• 2024 and New Year’s Resolutions

• The unpopular opinions

• 10X your actions

• Analyzing your environment

• Cutting the dead weight

• Looking at your networks

• Understanding your boundaries

• Mindset shifts and what they truly mean

• Pressure, guilt, and resentment

• The Badass Amplifier

• Goal setting

• Finding your people

• Accountability

• Structure and check-in points

• Book recommendations (see our links below)

• Get after it, 2024!!!

Book Recommendations:

Episode 60: And So, She Did: Lynn’s Unforgettable Story of Resilience and Triumph

We are beyond thrilled to welcome you to a special episode of The Pursuit of Badasserie: The Podcast. In this episode, we take a detour from our usual business topics to discuss Lynn’s incredible book, "And So, She Did: Life Lessons, Stories and Reflections,” available for pre-release now!

This episode covers the emotional impact of the book, emphasizing its focus on life lessons and reflections rather than the specific events. We reflect on the writing process, the emotional challenges faced, and the importance of vulnerability in addition to themes of victim mentality, the power of overcoming circumstances, and so much more.

We invite you to tune in and grab a copy of "And So, She Did," available on Amazon pre-order in various formats, and share your thoughts with us. Your reviews and feedback mean the world to us. Thank you for being part of this incredible journey. Until next time, keep pursuing your own brand of badasserie!

In this episode, we discuss:

• Lynn's explanation of the book's title and its significance

• The departure from the usual Pursuit of Badasserie topics to delve into Lynn's personal journey

• Discussion on the emotional and vulnerable nature of the book

• Exploration of Lynn's background and the challenges she faced, including childhood abuse, domestic abuse, and cancer

• Emphasis on the book's focus on life lessons and reflections rather than specific events

• Insights into the writing process, highlighting the use of an established process for book creation

• Reflections on the nonlinear narrative of the book and its purpose

• Discussion on victim mentality and the power of overcoming circumstances

• Amanda's admiration for the book's ability to inspire positive change and defy victimhood

• Gratitude expressed to the entire team involved in bringing the project to life

• Invitation to listeners to grab a copy of "And So, She Did" and share their thoughts through reviews and feedback

• Closing remarks and encouragement for listeners to continue pursuing their own brand of badasserie

GET THE BOOK:

Episode 59: The Power Back Process with Alignment Coach, LauraAura

We're thrilled to bring you another episode of "The Pursuit of Badasserie" podcast. In this conversation, we had the pleasure of hosting Laura Wallace, also known as Laura Aura, a dynamic alignment coach for female entrepreneurs. Laura shares her journey from being a graphic designer to becoming the CEO of Works and Co, an Urban Branding Studio, and the host of a top 10 podcast.

Laura introduces us to her "Power Back Process," an acronym (A-U-R-A) designed to help individuals get back into their aligned energy. It involves becoming aware of thoughts and feelings, unpacking the origin of those thoughts, reframing them, and finally, taking aligned action. Laura emphasizes the importance of choosing joy, setting intentions, and making conscious decisions to reclaim one's power.

We delve into the challenges women face in limiting themselves due to societal expectations and the importance of reconnecting with one's intuition. Laura encourages listeners to embrace change, pursue what brings them joy, and shift away from people-pleasing. The conversation concludes with insights on finding excitement in your pursuits and waking up every day with purpose.

If you're ready to unleash your inner power and align with your true self, tune in to this episode for a dose of inspiration and practical tips from Laura Wallace. Get ready to reclaim your badasserie!

In this episode, we discuss:

• The concept of the "Power Back Process," explained as an acronym (A-U-R-A)

• Laura's emphasis on individualized aligned energy, recognizing that everyone's journey is unique

• The challenges women face in limiting themselves due to societal expectations

• Shifting away from people-pleasing and reconnecting with one's intuition

• Laura's encouragement to embrace change and pursue what brings joy

• Societal standards and the importance of asking oneself, "What do I actually want?"

• The difference between people-pleasing and helping others

• The importance of setting intentions and choosing joy, especially as the podcast is released near the end of the year

• Laura's recommendation to set intentions instead of traditional New Year's resolutions

• Prioritizing personal desires over external expectations

• How big changes often stem from small, intentional decisions

• Discussion on unintentionally giving away power and how to reclaim it

• The analogy of empowered decision-making as a muscle that strengthens with use

• The importance of checking in, staying grounded, and navigating the flow, especially in business

• Awareness is crucial for making positive changes

• Power Back Process as a tool for realigning and diffusing overwhelming thoughts

• The discussion on control and being in the driver's seat, especially for those accustomed to control

• The potential misconception that empowered decision-making is mean or bossy, and Laura's clarification

• Insights on control, fear, and the importance of not giving fear too much time

• The impact of societal expectations and gender norms on men as well, not just women

• The idea that the thing you want the most is often behind the thing you resist the most

• The concept of moving through temporary discomfort to reach a desired outcome

• Laura's emphasis on making a change, wanting something different, and pivoting when needed

• The reassurance that it's okay to shift into something that feels good for your soul

Find Laura:

Episode 58: Your Brand Archetype with Kaye Putnam

In today’s podcast, we welcome the insightful Kaye Putnam, a psychology-driven brand strategist for entrepreneurs, as we look into the world of brand strategy. Kaye emphasizes the importance of a clear brand in fostering client love, respect, and willingness to pay premium prices. Our conversation explores Kaye's journey into brand strategy, touching on the transformative power of the "clarity code" and the significance of authenticity for entrepreneurs, and we discuss the concept of brand archetypes as a practical yet spiritually transformative tool for building a brand rooted in truth, not trends. 

Kaye shares valuable insights on the emotional aspects of brand building, highlighting the role of color, voice, and imagery. The discussion also touches on the "10 Truths Exercise" and the perpetual evolution of brands, encouraging listeners to embark on the journey of self-discovery for impactful and lasting brand success. Kaye's wisdom offers a profound perspective on designing one's own job description, creating a life, and shaping reality through the power of brand authenticity. The episode concludes with a warm invitation to connect with Kaye through her website, quiz, and podcast for further exploration of brand gravity and entrepreneurial potential.

In this episode, we discuss:

• Welcoming guest Kaye Putnam, a psychology-driven brand strategist for entrepreneurs

• Discussion on the significance of having a clear brand for entrepreneurs

• Introduction to the "clarity code" and its transformative impact on entrepreneurs

• Kaye's belief in pursuing audacious dreams and unlocking the genius within every entrepreneur

• The role of a clear brand in fostering client love, respect, and willingness to pay premium prices

• Kaye's background in marketing and realization of the underlying importance of branding

• Development of the "brand archetypes" methodology to identify top skills and foster intuition

• Exploring the challenge of being authentic as an entrepreneur and the need for intentionality

• Introduction to the "10 Truths Exercise" to define a unique point of view

• The pragmatic and practical nature of brand archetypes with transformative spiritual results

• Understanding the power of emotional connection in brand building

• Applying brand decisions to various aspects such as color, voice, personality, and symbolism

• Overcoming the overwhelming nature of brand decisions through the use of archetypes

• The impact of a cohesive emotional thread in brand communication

• The relationship between brand strategy and human psychology in decision-making

• The importance of storytelling in branding and finding new ways to tell the same story

• Longevity and steadfastness in branding through a bottom-up and inside-out approach

• The enduring nature of human psychology and universal values in brand building

• Encouragement to revisit and reevaluate one's brand as personal and business growth occurs

• Investing in understanding oneself and the core essence to design a unique job description

• The journey from self-discovery to creating a brand that one is proud of

Find Kaye:

Kayeputnam.com

@kayeputnam

The Brand Gravity Show on YouTube

Like the show? LEAVE US A REVIEW wherever you listen!

Episode 57: Navigating the Freelance Landscape with Tim Noetzel

In this episode of The Pursuit of Badasserie: The Podcast, we welcome Tim Noetzel, a seasoned web developer, designer, and the founder of FreelanceGPS.com. Tim shares his intriguing journey of transforming his freelance business from a startup in 2019 to a thriving $480,000 per year venture. The conversation delves into the unique challenges faced by freelancers, emphasizing the pivotal role of one-to-one conversations and referrals in standing out in a crowded marketplace. Tim highlights the impact of COVID-19 on the freelance industry and the surge in demand for freelancers in the tech and econ world.

The discussion explores practical strategies for finding and connecting with clients, with an emphasis on building genuine relationships. Tim stresses the importance of identifying ideal client hangouts, both online and in the real world. The episode provides valuable insights into the nuances of client quality, pricing strategies, and the need for clear expectations in the freelance business. Tim encourages freelancers to set realistic thresholds for their work and emphasizes the significance of finding clients who value quality work.

Throughout the episode, Tim shares practical advice on navigating the freelance landscape, including the longer-term view of client relationships and the opportunity to trade up clients over time. The conversation also touches on the proactive sales process and the art of setting clear expectations with clients to ensure successful project outcomes.

Let’s get after it!

In this episode, we discuss:

• Introduction of the guest, Tim Noetzel, a web developer, designer, and founder of FreelanceGPS.com

• Tim's background and journey into the freelance world

• Tim's experience of growing his solo freelance business from $0 in 2019 to a $480,000 per year business

• Discussion on the impact of COVID-19 on the freelance industry

• The importance of one-to-one conversations and referrals in freelancing

• Challenges faced by freelancers, especially in crowded online platforms like Upwork

• Strategies for finding and maintaining clients, including identifying ideal client hangouts and building relationships

• The significance of quality clients and setting clear expectations for successful freelancing

• Tim's perspective on pricing and the value of premium clients

• The long-term view of client relationships and the opportunity to trade up clients over time

• The role of a proactive sales process and setting clear expectations with clients

• Tim's website, FreelanceGPS.com, and the free course he offers for freelancers

• Ways to connect with Tim on Twitter and LinkedIn

• Invitation for a free strategy session with Tim for those interested in freelancing or growing their freelance business

Find Tim:

https://freelancegps.com - Free course on building a high-value freelance business.

https://twitter.com/timnoetzel  

https://www.linkedin.com/in/timnoetzel/

Episode 56: Mindset, Money, and Marketing with Cienna Kopischke

In this engaging podcast episode, we dive deep into a conversation with the inspiring Cienna Kopischke, a multi-six-figure business coach with a unique journey that started with aspirations of becoming a corporate attorney. Cienna shares her experiences, from navigating different career paths and facing challenges during pregnancy to founding Your Life Travel Club and later transitioning into a social media management agency.

The discussion unfolds into Cienna's transformation into a business coach, where she candidly discusses personal challenges and emphasizes the critical role of mindset in overcoming limiting beliefs. Cienna provides valuable insights into scaling a business through effective marketing and sales strategies, stressing the importance of starting with a solid strategy and setting realistic goals.

One of the key takeaways is Cienna's approach to tracking data and understanding client behavior, coupled with the reminder to treat clients as individuals rather than mere sources of revenue. The conversation touches on ethical sales practices and the significance of authentic connections in business.

Throughout the podcast, Cienna encourages entrepreneurs to play big, aiming for mega-corporation results while balancing the importance of family time. This podcast is a must-listen for anyone seeking practical advice and inspiration in the world of entrepreneurship.

In this episode, we discuss:

• Cienna's background as a multi-six-figure business coach

• Discussion on Cienna's journey, starting from wanting to be a corporate attorney

• Cienna's experiences with education, travel, and different career paths

• Challenges faced during pregnancy and the impact on her business, Your Life Travel Club

• Starting a social media management agency after facing difficulties

• Transition to becoming a business coach

• Sharing personal challenges and relatable experiences

• The importance of mindset in business and overcoming limiting beliefs

• Cienna's perspective on scaling a business using effective marketing and sales tactics

• Advice on starting with a strategy and understanding realistic goals

• Cienna's approach to tracking data and understanding client/customer behavior

• Importance of treating clients as humans, not just as dollar signs

• Discussion on ethical sales practices and the importance of authentic connections

• Cienna's insights on the non-sexy but crucial aspects of sales and marketing planning

• Encouragement to play big and aim for mega-corporation results

• Closing thoughts and encouragement for business owners to focus on family time

Find Cienna:

Episode 55: Failure, Curiosity, and Crushing Goals with Steve Sims

In this captivating podcast episode, we welcome the incredible Steve Sims to the show. Let’s delve into Steve's remarkable journey from being a bricklayer in London to becoming the CEO of a luxury concierge service, Bluefish. Steve is the author of "Bluefishing: The Art of Making Things Happen" and "Go for Stupid: The Art of Achieving Ridiculous Goals."

Our discussion revolves around the importance of curiosity and the refusal to settle for mediocrity. Steve emphasizes the value of embracing failure as a stepping stone to success and how setting ambitious goals is the key to personal and professional growth. We also explore the significance of surrounding oneself with the right people and being willing to step out of your comfort zone. Steve's passion for helping others unlock their potential and break free from self-imposed limitations is incredibly powerful!

Join us as Steve shares personal stories and insights, highlighting the transformative power of curiosity, authenticity, and perseverance. This episode is a source of inspiration for anyone looking to make a positive change in their life and achieve extraordinary goals.

Tune in and discover how to unleash your curiosity, navigate failure, and seize opportunities to create an extraordinary life. Steve's wisdom and enthusiasm will leave you motivated and ready to take action towards your dreams. Buckle up for this incredible episode of The Pursuit of Badasserie!

In this episode, we discuss:

• Steve Sims' journey from being a bricklayer in London to becoming the CEO of Bluefish, a luxury concierge service.

• The importance of curiosity as a driving force in Steve's life and career.

• How embracing failure can be a valuable stepping stone to success.

• Setting ambitious and even "ridiculous" goals as a way to push boundaries and grow.

• The role of a strong network and surrounding oneself with the right people in achieving success.

• The transformative power of stepping out of one's comfort zone.

• Steve's passion for helping others unlock their potential and overcome self-imposed limitations.

• Personal stories and insights shared by Steve to illustrate key points.

• The significance of authenticity and perseverance in one's journey to success.

• Motivational and actionable advice for listeners looking to make positive changes and achieve extraordinary goals in their own lives.

  
  

  FIND STEVE D. SIMS:

Episode 54: From Broke Bartender to Seven Figure CEO with Nicole Hesse

We are so excited to welcome our badass guest Nicole Hesse to "The Pursuit of Badasserie" podcast. Nicole, a self-made millionaire, shares her fast-paced journey from being a broke bartender to becoming a seven-figure CEO in just 13 months. She discusses her unique approach to sales, focusing on catalyst marketing to attract true clients.

Nicole emphasizes the importance of authenticity and being unapologetically yourself in your business, even if it means repelling some people (especially if it means repelling people). She discusses the significance of building an audience with the intention of creating a lasting impact and offers incredible insights into rapid audience growth.

Make sure to join Nicole's Facebook group, check out her freebie, and explore her podcast, "Real Uniforms Don't Wear Pants."

In this episode, we discuss:

Episode 53: The VA Advantage with Renee Hastings

In this episode of "The Pursuit of Badasserie," we're about to unleash some virtual assistant wisdom that'll leave you wondering why you ever tried to do it all yourself! We've got the fabulous Renee Hastings, President and CEO of Executive Help Now, here to spill the beans.

Renee shares her inspiring entrepreneurial journey, starting from a young age, and how she realized her passion for supporting executives and business owners. She discusses her transition to offering virtual administrative assistance services, especially emphasizing the pivotal role played during the pandemic.

One of the key takeaways from our conversation is the vital importance of effective delegation. Don't be fooled into thinking that hiring a VA is just about dumping your tedious to-dos. Renee will set you straight on why effective delegation is the name of the game. It's time to stop juggling everything like a circus act and start freeing up your schedule for some strategic genius moves.

We also touch on the personal connection between VAs and their clients. The relationship between an executive and their VA is one of partnership and trust. VAs become indispensable team members, not just assistants, often serving as sounding boards, problem solvers, and strategic thinkers.

If you're an entrepreneur or business owner looking to elevate your productivity, scale your business, and regain your work-life balance, this episode is a must-listen. Discover the untapped potential of virtual assistants and how they can help you on your journey to business success.

In this episode, we discuss:

• Renee Hastings, the President and CEO of Executive Help Now, a virtual administrative assistance service.

• Renee's team provides administrative support and business consulting services to small business owners and busy executives.

• Renee shares her entrepreneurial journey, starting in 1996, and her passion for supporting executives and business owners.

• The discussion highlights the importance of virtual assistance, especially during the pandemic, and how it allowed businesses to continue operations seamlessly.

• Renee emphasizes the significance of delegating tasks to virtual assistants to free up time for strategic activities.

• The hosts discuss the misconceptions about virtual assistants and how they can be a valuable asset to businesses of all sizes.

• They stress the importance of finding the right fit in a virtual assistant to optimize productivity and business growth.

• Renee and the hosts highlight the benefits of partnering with a virtual assistant, including improved work-life balance, increased productivity, and reduced stress.

• The episode concludes with a real-life client success story that demonstrates the transformative impact of hiring a virtual assistant.

Episode 52: Fear of Success vs. Fear of Failure and Which One Drives You

In this Halloween special episode, we explore the world of fear and its impact on your business journey. We discuss the nuances of fear, focusing on fear of failure and fear of success, dissecting how these fears manifest and the factors contributing to them.

We share our personal experience with perfectionism and the fear of not meeting benchmarks, and open up about our own realizations of fear related to family dynamics. We also talk about the importance of introspective work, setting goals, and redefining what failure and success mean to you.

Join us as we uncover the roots of your fears and share strategies for coping with and embracing fear. Discover how fear can be a powerful driving force for growth and innovation, and why it's essential to have the right people in your circle to help you navigate these emotions. Don't miss out on our Spotify poll and share whether you fear success or failure more. Remember, it's all about how you adapt, grow, and deal with fear that truly matters.

In this episode, we discuss:

• Amanda's love for Halloween and the decision to have a Halloween-themed episode.

• Focus on discussing fear and how it relates to business, specifically fear of failure and fear of success.

• Identifying differences between fear of failure and fear of success.

• Factors contributing to fear of failure, such as imposter syndrome, negative self-talk, self-doubt, fear of judgment, criticism, social or peer pressure, self-esteem, and past traumas.

• Discussion of perfectionism as part of the fear of failure, including the fear of little failures accumulating.

• Amanda's personal experience with perfectionism and the fear of not meeting benchmarks.

• Exploring how past family experiences and upbringing can lead to the fear of failure.

• Factors contributing to fear of success, including imposter syndrome, fear of undeserved success, loss of identity, self-sabotage tendencies, and concerns about changing dynamics in relationships and priorities.

• Lynn's personal realization of her fear of success related to her family dynamics.

• Understanding that failure and success have different definitions for each person.

• Coping strategies for dealing with fear, such as focusing on what you can control, planning ahead, and redefining failure and success.

• The importance of introspective work to uncover the roots of fear and healing or understanding those roots.

• Learning to have grace and compassion for oneself during the process.

• The role of accountability partners in helping to recognize and navigate fear.

• Recognizing that fear is a real and natural emotion, but how you adapt, grow, and deal with it matters.

• The concept of "failing forward" and using fear as a driving force for growth and innovation.

• Encouraging listeners to participate in a poll on Spotify to share whether they fear success or failure more.

The podcast episode revolves around the themes of fear, failure, success, and personal growth. Be sure to answer our poll on Spotify, like this episode, leave a review, and subscribe wherever you listen!

Like the show? LEAVE US A REVIEW wherever you listen!

Episode 51: Growth, Mindset, and Strategy with Stefanie Julia

Welcome to another exciting episode of The Pursuit of Badasserie: The Podcast! In today’s episode, we are joined by Stefanie Julia, who is not just a business coach, but a powerhouse in the fitness industry and the founder of Catch Flights and Fitness and Profitable Passion + Purpose Business Coaching.

We are deep-diving into Stefanie's remarkable journey, which includes a 13-year career in Homeland Security Investigations. Her transition from federal agent to successful fitness entrepreneur is nothing short of incredible. Stefanie shares her personal experiences and how she found her way into coaching, driven by her passion for fitness and the desire to help others achieve their goals.

We explore the importance of mindset, grieving, and letting go in both fitness and business and discuss the patterns and stories that can hold us back. Stefanie provides valuable insights into how to reframe these narratives and create a more empowering and growth-focused mindset.

Whether you're a fitness enthusiast, a business owner, or simply someone seeking inspiration and guidance on mindset and success, this episode has something for you. 

Tune in to discover how Stefanie Julia's journey can inspire and transform your own path to success. It's all right here on The Pursuit of Badasserie.

In this episode, we discuss:

• Special guest Stefanie Julia joins the show.

• Stefanie's unique background: From Homeland Security Investigations to fitness coaching.

• Stefanie's passion for fitness and helping others achieve their goals.

• The importance of mindset in both fitness and business.

• Reframing negative stories and beliefs that can hold us back.

• The concept of grieving and letting go of old identities and stories.

• The challenges of transitioning from one career to another.

• Finding empowerment and growth through embracing change.

• Stefanie's journey from federal agent to successful fitness entrepreneur.

• Insights on creating a strong morning routine for personal growth.

• The connection between physical and emotional well-being.

• Stefanie's mission to help fitness coaches scale their businesses and achieve success.

• How to navigate the business world with authenticity and purpose.

• The power of community and accountability in achieving fitness goals.

• The parallels between fitness coaching and business coaching.

• Stefanie's approach to online fitness coaching and business scaling.

• The mindset shift required for online coaching success.

• The balance between personal identity and business identity.

• Lessons on resilience and adaptability from Stefanie's journey.

• Inspiring words on embracing change and personal growth.

Get the Freebie:

Episode 50: Breaking Free from the Victim Mentality

Today’s episode is a hot topic for us! Let’s discuss playing the victim. 

Episode 50 (yes, 50!) is all about diving into the various aspects of victim behavior. We talk about the signs of playing the victim (such as constantly blaming circumstances, seeking attention, and lacking responsibility for our actions) and the importance of recognizing and addressing this mindset to avoid limiting ourselves and missing out on opportunities for personal growth and success. We also touch on the martyr complex and how it relates to victim behavior. Yikes!

Let’s explore this common occurrence as we share our personal experiences and give you our insights into overcoming the victim mentality. Let’s all embrace a more empowered and proactive approach to life and get after it!

In this episode, we discuss:

• Our definition of “victim mentality”

• Brace yourselves

• Personal reasons why we are triggered by a victim mentality

• Discussing the issue of playing the victim

• Personal triggers and experiences related to victim mentality

• Defining what playing the victim means

• Negative consequences of playing the victim

• Different ways victim mentality can manifest (e.g., damsel in distress, guilt-tripping, inconsistency in stories, attention-seeking)

• Competing for victimhood

• The role of circumstances in victim mentality

• The impact of COVID-19 on victim mentality

• The concept of "happening to me" vs. "happening for me"

• Attracting similar energies and experiences

• Physical and emotional effects of playing the victim

• Recognizing and addressing victim mentality

• The importance of self-reflection and taking responsibility

• Empathy and frustration when dealing with individuals in victim mode

• Potential missed opportunities and limitations caused by victim mentality

  
  

  
  

Episode 49: Build Your Business Foundation with The Entrepreneurial Roadmap

If you haven’t heard of the Roadmap to Riches with Master Resale Rights (and even if you have), this podcast episode is for you. We are breaking down all the misconceptions about what this viral course is all about, what it is and what it isn’t, and how it could benefit your business and life.

If you’re new to The Roadmap and MRR, this course provides a step-by-step approach, making it suitable for those new to digital marketing and the online business world. It’s not an affiliate program ot a multi-level marketing (MLM) scheme and does not involve upselling or ongoing fees; it's a one-time purchase.

Can it help your existing business? Yes.

Can it help you make a new business? Yes.

Can it make you some passive income? Also, yes!

We encourage you to explore the Entrepreneurial Roadmap and consider its value for your own business endeavors, whether for personal growth or creating additional income streams. If you are looking for extensive value at an affordable price, plus the unique opportunity to enhance your entrepreneurial skills and grow your business foundations, this is it! Don’t wait! Get after it!

In this episode, we discuss:

• What the heck is the Roadmap and MRR?

• The robustness of the course

• The Roadmap to Riches with Master Resell Rights basics

• Digital entrepreneurship

• Business basics and set-up

• Optimization and automation

• Flipping the course

• You heard it first from Lynn!

• Having ownership of trainings

• People stealing copy

• No upsells and tiered payments

• 100% profits

• Not an MLM, not affiliate marketing

• Quality content

• Beginning-level digital marketing course

• Best of both worlds

• Revisiting the basics and giving you a roadmap

• Venture Capitalist start-ups

• Why start-ups fail

• Knowing your target market

• The $10,000 funnel

• The importance of SEO

• Making big money in more than one way

• The Community 

• Filling in the gaps in knowledge

• Start now

• Often we do not jump when we should

• You decide how to use this course

Episode 48: Copywriting and Brand Storytelling with Val Casola

In today’s episode of The Pursuit of Badasserie: The Podcast, we welcome the amazing Val Casola, a copywriter and brand storyteller for service providers. Val is here to drop some copy wisdom on us, folks! She helps female entrepreneurs ditch the DIY messaging and get their brand words aligned with their badass selves.

Val breaks down the importance of storytelling in copywriting, blurring those lines between creative writing and copywriting like a boss. She even shares practical advice on integrating your client's voice into your messaging and provides actionable tips for business owners to enhance their copywriting skills. 

Plus, catch Val’s pro tips on consistency, brand messaging guides, and speaking your ideal client’s language. Let’s get after it!

In this episode, we discuss:

• Meet Val Casola

• The difference between writing and copywriting and the blurred lines

• Inspiring others to take action

• Logic vs emotion

• Creative elements in copywriting

• Elicit emotion

• Adjusting language based on your industry

• Creating a brand messaging guide

• How you show up consistently

• Tapping into the customer’s feelings

• Voice of the customer

• Suing client data to integrate into storytelling

• Copywriting tips for business owners

• The hero’s journey

• Client motivation

• Self-censorship and perfectionism

• Adapting and changing your brand

• Growing as a person and a business

• Self-reflection

• Identifying how you want to make your client feel

• Thinking outside the box with catchphrases and emojis

• Infusing personality and voice into your copy

• Content writing vs. copywriting

Episode 47: Audit Yourself

Happy Birthday, Lynn! In honor of Lynn’s birthday month, we did a show on something she does every year–a self-audit. We know, we know, it’s not the most glamorous thing to do on your birthday, but hear us out!

It doesn’t matter when you do it (though a birthday month is as good a time as any), but it’s important that you take a look at your life and relationships (business and personal) and slough away those that do not serve you.

So, let’s get after it!

In this episode, we discuss:

• The company you keep

• The processes you use

• Spring cleaning

• Taking a look at what’s working and why

• Moving forward in your life and business

• A reality check

• Reassessing what is working and what is not

• Having several points in a year where we are analyzing what’s around us

• Understanding your own audit process

• Where you are in your growth or your needs

• Amanda goes woo-woo

• It’s hard, but it’s worth it

• Do you analyze your life and business?

• Resetting your environment

All this and more on The Pursuit of Badasserie: The Podcast!

Episode 46: The Cusp of Greatness

The cusp of greatness, the cusp of chaos–there are many seasons of your entrepreneurial journey. In today’s episode of The Pursuit of Badasserie: The Podcast, we are focusing on the “cusp”--what that feels like, what it means, and how to get over it and move forward. Join us as we dive headfirst into the rollercoaster ride that entrepreneurs often find themselves on, oscillating between the cusp of greatness and the cusp of chaos. This exploration offers a candid look into what it means to stand at this pivotal point in your entrepreneurial journey, providing valuable insights into the emotions, challenges, and strategies required to surmount this critical juncture and forge ahead.

Let’s get after it.

In this episode, we discuss:

• The entrepreneurial journey

• Different kinds of cusps

• Knowing you’re on the edge of the next step

• What to do and what NOT to do

• When to throw in the towel

• Gaining perspective through an outside advisor

• Deciphering distraction

• Focusing on your goals

• Double down and move forward

• Going to the next level

• What do you need to get you to the next level?

• Finding a mentor

• People dynamics

• Change is hard

• The fire inside of you

• Embracing the change

• Working through the mess

• Sloughing off what does not serve

• Looking at core strategies

• Connecting back to your bigger purpose

• The fear of the cusp

POLL: Are you on the cusp?

Episode 45: Practice How You Play

Get excited! We are back with another episode of The Pursuit of Badasserie: The Podcast!

Today we are talking about a concept we discovered years ago–you practice how you play, and you play how you practice. This emphasizes the importance of consistency and authenticity in our actions.

We discuss how our behavior behind closed doors reflects our true character and shapes the habits we build in our lives. Being authentic and embracing who we are becomes essential in this context. This episode highlights the significance of taking our roles seriously and developing muscle memory through consistent habits. So let’s reflect on our actions, unlearn bad habits, and strive for authenticity and consistency in our practice, as it ultimately determines how we perform in all the various aspects of our lives.

Let’s cuss and discuss!

In today’s episode, we discuss:

• Getting excited about business

• You practice how you play, you play how you practice

• Dissecting the concept of practicing how you play

• How you act behind closed doors

• The true character of who you are

• Habits you build in your life behind closed doors

• Being authentic

• Embracing who you are

• Taking your roles seriously

• Muscle memory

• Consistency of habits

• Sports analogies

• Leading by example

• Practicing in the right integrity

• Living in integrity and alignment

• Unlearning bad habits

  
  

  
  

Episode 44: Hustle Culture

What is hustle? What is the hustle culture and how has it changed over the years in the business sphere? In today's episode of The Pursuit of Badasserie: The Podcast, we're diving deep into the world of hustle and the hustle culture, and boy, do we have some things to say! We've all heard the stories of burnout, overwork, and people chasing overnight success, but we don't think hustle culture is bad. Stick with us, and you'll see why.

Hustle is more than just working hard; it's about being tough, adaptable, and resourceful when life throws you curveballs. It's a multifaceted concept, and we're here to break it down for you. In a nutshell, this episode of "The Pursuit of Badasserie: The Podcast" is about finding that balance, working smart, and staying resilient in your pursuit of awesomeness. Stick around – you won't want to miss this one!

In today’s episode, we discuss:

• How we feel about the hustle culture

• How we define “hustle”

• Overcoming adversary

• Negative connotations

• The Gen X perspective

• Needing to be scrappy

• We do not agree that hustle culture is bad

• Redefining the idea of hustle

• Making it happen

• Being creative with your time

• Get rich schemes and overnight success

• Putting in the work, smarter

• Being brave, agile, and resilient

• The commitment to the bigger picture

• The creativity of hustling

• The different seasons of your entrepreneurial career

• Being smart about time and resources

• It takes work and action to get results

• When all else fails, what do you do?

• Hustle is an energy

• Working for it

• Pivoting in your entrepreneurial journey

• Having work ethic

• The value of work

• Core values of doing what needs to be done

• Mental toughness

• Honoring the people who have come before us

Take the Poll! 

Is hustle culture toxic?

Episode 43: The Power of Publicity with Christina Lenkowski

Welcome to another exciting episode of The Pursuit of Badasserie: The Podcast with Lynn and Amanda. Today we are so excited to welcome Christina Lenkowski of Publicity by Christina as our guest. She's not your average entrepreneur; she's a publicity strategist with a wealth of experience in the online world and a background in PR agencies. Christina is the founder of Publicity by Christina, where she works her magic to help authors, thought-leaders, and business coaches establish credibility, expand their audience reach, and consistently create client-winning, product-selling opportunities through aligned podcast appearances.

In fact, Christina and her dedicated team have an impressive track record, securing her clients with over 250 podcast recordings on some of the top shows in the industry. We're talking about big names like "Enneagram and Coffee," "The Online Business Show with Tyler McCall," "Her Empire Builder," and many others. So, if you've been wondering how to take your 5 or 6-figure business ventures to the illustrious realm of 7-figures, and transform your brand from being the "best-kept-secret" to the "go-to-expert," then you're in for a treat today.

We'll delve into the power of publicity and learn from Christina's insights and strategies. So grab your notepads and get ready to unlock the secrets of turning your dreams into reality through the art of strategic publicity. 

So whether you're a budding entrepreneur looking to skyrocket your brand or an established business owner aiming for that 7-figure milestone, this episode is packed with valuable insights and practical advice that you won't want to miss. Let's dive right in and learn from the best in the business. 

In today’s episode, we discuss:

• An explanation of what “publicity” is and what it means for entrepreneurs

• 3 buckets of marketing - owner, earned, and paid

• Consumers believe earned media 70% more than any other marketing

• Creating trust

• Getting in front of other people’s audiences

• The importance of relationships in business

• What people don’t realize about getting on podcasts

• Spray and pray method

• Benefits of hiring a publicist

• Mindset shifts for entrepreneurs looking to be on podcasts

• Slowing down

• Realizing what’s realistic

• Goals and Dream shows

• Behind the scenes of entrepreneurship and hitting it big

• Becoming a Better Guest

• Consistency

• Moving from 6 to 7 figures

• Leverage everything

• Creating content from podcast appearances

• Gaining 10 pieces of content from each podcast episode

• National Press Releases

• The importance of SEO

• The difference between having a podcast vs. guesting on a podcast

• Best-kept secret to go-to expert

• Using support to get things done and prioritizing

• If you build it they will NOT come

• Putting yourself out there

• Getting scrappy

• Rejection and the worst-case scenario

• PR vs. a Marketing Coach

• Building long-term relationships

• Messaging

• Profitability

• Taking risks

• You can do this!

Christina’s Links:

Episode 42: Mastering Money Mindset

Welcome to the show, Leonor Herrera. Leonor Herrera is a Money Breakthrough Certified Business Coach, engineer, wife, mother of two children, and a founder of AP Nannies, a multi six figures nanny agency that places nannies across the USA.

She is on a mission to help women (especially ex-pat bilingual women) build a business they love with a mindset and strategy that gets them results.

In this enlightening podcast episode, the focus shifts toward understanding and transforming one's money mindset. We delve into the profound influence our beliefs and attitudes about money can have on our financial well-being. Drawing from psychological insights, personal anecdotes, and a little bit of “woo-woo,” we explore the ways in which limiting beliefs and fears can hinder financial growth. We also explore practical strategies for cultivating a healthier money mindset. 

Listeners, time to check yourselves and identify your deep-seated notions surrounding wealth, success, and abundance. Whether it's tackling scarcity mentality or embracing a more positive outlook on wealth, this podcast covers it all! Let’s reshape our relationship with money and unlock our full financial potential.

In today’s episode, we discuss:

• Meet Leonor

• Empowering women

• How you charge for your services

• Money Mindset

• Not making sales and understanding why

• Seeing a big change with small mindset adjustments

• Imposter syndrome

• Feeling like you aren’t enough

• Undercharging because of mindset

• Learning and growing in awareness

• Being unable to see the woo-woo because of the logical mind

• Basing information and findings on Science

• The importance of journaling

• Organizing your thoughts

• Recognizing your patterns

• Having the power to change yourself

• Putting it all on paper

• Self-sabotage

• Seeing things with a different lens

• Giving yourself permission to look for options

• Setting healthy boundaries

• Respecting yourself and your time

• Setting boundaries from the very beginning of your work and personal relationships

• Time Boundaries

• Understanding individual work patterns

• Don’t compare yourself to others

• Setting yourself up for failure

• Being honest with yourself

• Your uniqueness is your superpower

• You are not for everyone

• Reaching your ideal client

• It’s okay to say no to a prospect

• Scarcity isn’t only about money

• Put in the action!

• You don’t need to have everything in place to start

• Start small

• Working in a way that you can succeed despite the negativity

• Doing little things to see amazing results

• The way you do money is the way you do everything

Find Leonor:

https://www.facebook.com/leonor.herreradelrio

https://www.instagram.com/leonor.herreradelrio/

Episode 41: Pinterest for Business Owners

All you Pinterest scrollers, this one is for you!

We are so excited to welcome Mackenzie onto the show today (for those of you who caught her in the 5-Day Sales Masterseries, you know what we are talking about). 

Mackenzie Armstrong is a former educator turned Pinterest strategist. In the words of Johnny from Dirty Dancing, “Nobody puts Baby in a corner,” instead of being the best-kept secret with hidden content in the corners of your website and social, Mackenzie teaches entrepreneurs with blogs and podcasts to fill their audience with ideal clients using Pinterest. She believes that Pinterest is an underutilized strategy for most businesses–especially entrepreneurs. Feel relieved and confident using content you’ve already got (and everything you create in the future) to reach the right people without spending all your time posting.

Let’s spotlight the remarkable potential of Pinterest as an invaluable tool for small businesses and entrepreneurs. Through this insightful conversation, we discuss the myriad of ways in which this visually-driven platform can elevate brand presence and drive growth. Gain insights into crafting compelling, shareable content that resonates with Pinterest's engaged user base. From optimizing pins to harnessing the platform's algorithm to reach wider audiences, this episode unfolds a comprehensive strategy for harnessing Pinterest's power. Whether it's uncovering the art of storytelling through boards or capitalizing on trends, we are going to equip you with the knowledge to wield Pinterest as a dynamic force in their marketing arsenal, ultimately propelling your business to newfound heights of recognition and success. Let’s do this!

In today’s episode, we discuss:

• It’s like Google, but awesome-er

• Pinterest as a search engine

• Digital hoarding

• The biggest misconception

• The ease of using Pinterest

• Avoid burying your content

• Getting to the content you are actively searching for

• Mackenzie’s background in teaching

• Inspiring users to find information

• Getting people the information they need

• 463 million people visit Pinterest monthly

• Searching your niche

• 80% of people on Pinterest are there to buy

• Efficiency in Pinterest work

• Using Pinterest for personal reasons and for business research

• You don’t have to engage the way you do on social media

• The Pinterest algorithm

• Top Pinterest tips for business owners

• Pinterest Analytics

• Keyword research

• Graphic choices for your pins

• Understanding your audience

• Manual A/B test

• Starting out on Pinterest

• Chrome extension for Pinterest

• Canva usage

• Audience aesthetic

• 3 types of pins

• Third-party extensions like Tailwind

• Taking the leap into entrepreneurship

• Get your content out there

• It’s never too late!

• How to handle multiple businesses

• Naming your boards

• Relating to your audience

• SEO and keywords

• Action step!

Find Mackenzie:

“5-Step Pinterest Lead Generation” Checklist

These are the first five things I do as a Pinterest Strategist to make sure an account is ready to start gathering leads. Find it here: https://mailchi.mp/094a443952bd/8adks2uarl

Episode 40: Season 2 Preview

Welcome to Season 2 of The Pursuit of Badasserie: The Podcast

Well, well, well! Hold onto your headphones, folks, because Season 2 of our podcast is about to hit the airwaves, and trust me, you won't want to miss a single sassy second of it. We're cranking up the excitement dial to eleven as we dish out a tantalizing mix of entrepreneurial madness, unfiltered opinions, and an incredible up-leveled list of new guest interviews. Brace yourselves for some serious business badasserie as we serve up sass, wit, and our no-fluff attitudes with every episode. 

So, buckle up, darlings, because this season, we're here to slay the podcast game and leave you craving more of our signature audacious charm. Get ready to press play and dive into the best season yet as we break down what’s to come!

In this episode, we discuss:

• The growth and pursuit of badasserie

• Upleveling our podcast

• Everything that’s coming up this year and season

• Adding things to our list (we hope we don’t scare you)

• Pulling back to accommodate your audience

• What’s coming up with interviews

• Walking our own walk

• New books

• Lynn’s personal book coming out

• Our Upcoming Series and Courses

• Working with mortgage companies across the United States

• Getting our books published in different languages

• Looking back at your goals and benchmarkers

• Reach out to us so we can answer your business questions

• Progress over perfection

• Thank you for listening!

Happy Podcast-iversary!

We are so excited (surprise) to celebrate our one-year anniversary of The Pursuit of Badasserie: The Podcast! Welcome to Season 2!

Can you believe it? It's been a whole year since we dropped our very first podcast episode! Time flies when you're having fun, and boy, have we had a blast! From sharing hilarious anecdotes to diving deep into fascinating topics, we've laughed, learned, and connected with all of you amazing folks and a slew of incredible business owners and entrepreneurs whom we have had the privilege to interview. We're immensely grateful for the support we've received, and we look forward to continuing to deliver engaging content that educates, entertains, and empowers our listeners. We couldn't have done it without your support and enthusiasm. So, here's a big virtual toast to our one-year anniversary, and cheers to many more exciting years ahead! Thank you for listening!

Tune in as we take on Season One of our show and give you a preview of what’s to come!

In this episode, we discuss:

• Our whirlwind first season of the podcast

• Why we switched to weekly episodes rather than every other week

• Our Sales Series

• Entrepreneurship

• Monetizing our podcast

• Thinking ahead in your business

• Listening to and reading our own stuff

• What we get out of the podcasts

• The transition from every other week to weekly

• Finding people to interview

• How the interviews started and how they are going

• Control issues

• Ranking Top 10 in Southeast Asia

• Behind the scenes

• More to talk about

• Implementing what you learn

• Our Sales Masterclass Series

• Picking our favorite moments

• The evolution of our interview series

• RBF on YouTube

• Vocal warm-ups for “morning voice”

• Thank you!

Episode 38: Finish the Year Strong

How is it already halfway through the year? If you’re anything like us, you are heading into the second half of 2023 with visions of maximizing your time, efforts, and opportunities. And if you’ve already hit all your goals for the year, well, that can only mean one of two things: you’re either a rockstar (and we want you on the show), or you didn’t shoot that high.

So, where do you fall?

Let’s crush the remaining months and make all our loftiest goals come to fruition in this episode’s easy-to-follow, step-by-step guide to getting it all done.

Tune in as we take on the second half of the year like a boss!

In this episode, we discuss:

• Knowing where you are

• Assess where you are and know which goals you still need to achieve

• Self-audit

• Analyzing what’s working and what isn’t 

• Tracking and looking for repeatable results

• Making sure you’re in alignment

• Setting yourself up for success with proactive choices

• Separating your tasks and hyper focusing

• Specific goals

• SMART goals

• The everyday tasks that get you there

• How habits affect our progress

• Are you giving and getting what is needed?

• The flaw of consistency

• Adjustments and course corrections

• The ego blow

• Getting aligned with the bigger picture

• It’s not always easy, even if it’s simple

• Having someone else look from the outside

• Putting in the action steps

• What can you do today that is better than yesterday that can put you closer to your goals?

• Nighttime routines

• Balancing your mindset

• Daily actions and steps to reach your goals

• Knowing your triggers

• Action Recap

  
  

Episode 37: Who Are We?

Today we are getting down and dirty…and vulnerable. Get to know your hosts with some personal questions from our audience. From our major life influences to common misconceptions, and even our own projections, this episode is all about, well, us.

Do you have a question? Feel free to ask and maybe we’ll answer it on another show!

In this episode, we discuss:

• Misinterpretations

• How people perceive us

• Putting people on pedestals

• How we show up

• Projections

• Seeing people for all that they are

• The masks we wear

• The historical people who have inspired us

• Lynn & Amanda’s Excellent Adventure

• Positive and negative influences in our lives

• Our inner needs

• Changing our paths

• Pizza and sushi

• What our enemies would say

• Perfectionism, failure, and opportunity

• Fear of success

• Money mindset

  
  

Episode 36: Here’s to One Year!

It’s officially our one-year anniversary of publishing our first book, The Pursuit of Badasserie: How to Create Badass Business Abundance! Can you believe it?

We certainly can’t!

One of the questions we have answered over this last year was why “Badasserie?” What does that mean, particularly to us?

Well in today’s episode, we will answer that question and more as we celebrate one year of badasserie!

In this episode, we discuss:

• How fast and slow this year has gone

• How we came up with the title of our book

• Data dumping in the writing process

• Lifetime learners and lifetime doers

• The next thing

• The inner drive

• Nature vs. nurture

• Running to or running from your life

• We LIVE The Pursuit of Badasserie

• Feeling like a slacker

• The lottery

• A passion for business

• Finding the root of what’s holding you back or what’s pushing you forward

• Your path is yours alone

• Getting out of your own way

• Doing the self-work

• Calling each other out

• Partnership dynamics

• Thank you to everyone

• How are you spreading your own badasserie?

  
  

Episode 35: Bootstrapping vs Venture Capitalism

If you’ve ever wondered how Lynn and Amanda started their businesses, then this is your episode.  Today we weigh the pros and cons of bootstrapping versus going the venture capitalist route when funding your business. 

Both approaches have their merits and trade-offs, and the choice between bootstrapping and venture capital funding depends on various factors such as the business model, growth potential, founder's goals, available resources … and maybe the control issues of the CEOs.

Tune in as we take on business funding on The Pursuit of Badasserie: The Podcast.

In this episode, we discuss:

• What is bootstrapping?

• What are the differences and advantages of both?

• The control factor

• Fundamentals when starting a business

• Given or earned

• Using someone else’s money to leverage opportunities

• The tools you learn by bootstrapping

• Systems and structures

• Personal attachment

• How we use other people’s money

• Personal investment, financial and mental

• Grit and resilience

• Working on the business vs in the business

• Getting stuck and getting vulnerable

• Burning through the money

• Most businesses are sold on processes and systems, not products

• The unicorn thing

• Shark Tank

• Putting in the work

• Learning from both

• What we can learn from bootstrapping and venture capitalism

• Overcoming money issues

• Take the poll!

  
  

  
  

Episode 34: Authentic Leadership

Today we are taking a shift from sales to talk about the importance of authentic leadership. “Authentic” has been a major buzzword and we’re here to give you the straight talk on what this means for you, your business, and your leadership style.

Basically, it’s all about being the real deal. We're talking genuine, transparent, and ethical behavior. Authentic leaders strut their stuff with self-awareness and self-regulation, walking the talk and earning trust like a boss. They're not afraid to show a little vulnerability (and Amanda will talk about how much she hates this), because they know it's a sign of strength.

So that’s what we’re covering today, in a nutshell. Tune in as we take on Authentic Leadership! 

In today’s episode, we discuss:

• Finding ourselves in leadership roles

• Feeling like a leader

• Owning your leadership style

• The myth of leadership positions

• The overuse of “authenticity”

• Defining “authenticity”

• The dramatic shift in leadership styles

• The bulldozer leader

• Leading through a joint vision

• Understanding the journey

• It’s not about just one person

• Earning the position

• Emotional intelligence, self-awareness, self-regulation

• The importance of communication skills

• Positives and negatives of being vulnerable

• Empathizing without losing your leadership role

• Transparency coupled with vulnerability

• Using certain skillsets when needed

• What leadership isn’t

• Leadership is more than just owning a business

• Creating excitement and empowerment

• Why people stay and why they leave

• The importance of setting up foundations in company culture

• Alignment within the leadership team

• Knowing when to step back and step down

• Surviving as a leader

  
  

Episode 33: Sales Stories

Today’s episode is a little more casual as we tell some of our sales stories (notice I said stories, not success stories). This low-key discussion focuses on the learning opportunities of sales conversations and how we can adjust our skill and mindsets in any situation.

Let’s get after it!

In today’s episode, we talk about:

• Cultural adjustments

• Women in business

• Gender biases

• Closing the sale

• Getting over discrimination

• Overcoming ego

• Masculine personalities in women

• Cutthroat city business environments

• Island life on Maui and Big Island

• Killer mindset

• Adjusting your mindset

• Understanding behavioral styles

• Adapting to where you are

• Know your environment

• The myth of faking it

• Know your audience

• Rapport-building

• Grit and determination

• Scrappiness in sales

• How to navigate the gatekeepers

• Building your leads

• How sales haven’t changed

Episode 32: Sales Scripts

You may love them or hate them, but scripts are an integral part of your sales system (whether you know it, or not). Not only do they serve as a roadmap to effective communication, but they also provide the structural framework and guidance you need to ensure consistency, efficiency, and yes, easier-closing sales deals.

We love sales scripts for so many reasons–consistency, professionalism, trust-building, training tools, message improvement, objection navigation, etc–and if you use them correctly, they can be incredibly powerful.

Let’s break down the controversy behind sales scripts, today on The Pursuit of Badasserie: The Podcast! 

In today’s episode, we talk about:

• Telemarketing 

• Rinse and repeat

• The downside of telemarketing

• The script is not your enemy

• Product conviction

• The benefit of bullet points

• The purpose and design behind sales scripts

• Fear of the robot

• Cutco cutlery and product presentation

• Myths of scripts

• Controlling

• Authenticity

• Scripts are used for more than just selling

• Creating fundamentals

• It should feel like you

• Giving yourself the support you need in your business

• Quotas

• Smiling and dialing

• Building rapport and charisma

• It’s so easy to get off topic

• What scripting is and isn’t

• Cold calling

• Can be used all throughout the sales process

• Sales conversation template

• Understanding what went well in your sales conversations

• Common links

• Developing your own sales template

• Getting comfortable

• Training people how to treat us

• Training your people

• Networking event tips

• Cohesive language

• The efficiency of scripts

•  Gaining energy back

• Taking the prospect on a journey

•  Progress over perfection

• Action steps

Episode 31: Get Back in the Game!

Whether you have been “out” by choice or by circumstance, it’s time to get your business groove back and slay the competition with some serious badasserie! 

Today we talk about everything involved with getting back the game after a long or short period away.  You might need to shake things up, amp up your marketing game, or make some other boss moves to regain your edge. But the point is, you're not giving up and you're not letting anyone tell you otherwise. So get ready to bring your A-game and show everyone who's boss on The Pursuit of Badasserie: The Podcast.

In today’s episode, we discuss:

• What does “getting back in the game” mean?

• The post-Covid effect

• Introverts and mindset

• How situations throw us

• Questioning yourself

• Identifying the blocks

• How imposter syndrome plays a part

• Burnout as a business owner

• Internal and external correlations of stress and overwork

• Getting blindsided

• Trauma and the adrenal response

• Working on vs working in your business

• Proactive strategies

• Getting out of the routine

• Sales is easy to have resistance to

• Riding the sales bike

• Getting over the awkwardness

• Start with a baseline of healthy habits and structure

• Spending 18 minutes a day on a skillset

• The importance of consistency

• The full-force myth

• It’s really ok to start slowly

• The levels of productivity and performance

• The Start/Stop frame of mind

• Building the foundation and fundamentals to maintain

• Knowing what to fall back on

• Nurturing your core basics to build your business

• Fear and discomfort

• There is always room for growth

• Identifying your benchmarkers

• Taking your business to the next level

• What’s your “why” for getting back in the game

• Make sure you’re getting back into the right game

• What are you hyper-focusing on?

• Lynn’s personal memoir

• Leaning into discomfort in order to grow

• Get comfortable being uncomfortable–it will make you a better entrepreneur

Episode 30: Acting While It’s Hot

Summer is almost here, but that’s not what we mean when we say it’s important to “act when it’s hot.” 

Listen up, folks - in the cut-throat world of biz, you gotta strike while the iron's hot! That means pouncing on opportunities before they slip through your fingers like sand. You snooze, you lose, and in business, that can mean your competition beating you to the punch. Plus, who wants to be a Debbie Downer and kill the buzz when you've got a rad new idea? The excitement and energy will get everyone pumped and ready to take on the world. So don't be a wimp, be bold and take action when the time is right, or you'll be stuck watching others reap the rewards.

Let’s talk about what it means to act while it’s hot and how to take action when others don’t.

In this episode, we discuss:

• Our apparent need for a thesaurus

• Missed opportunities

• The risk of striking while it’s hot

• Letting go of control

• The world is only moving faster

• Identifying opportunities

• Ryan Reynolds and his brilliant business strategy

• Fast-vertising

• What’s hot and how to use that knowledge

• Adapting your marketing and advertising

• Freezing in fear

• The importance of fast-execution

• Figuring out the next steps

• Second-guessing yourself

• Creating your desired outcome without financial funds

• #godfavorites

• Implementation over expendable income

• Setting up systems to catch opportunities that are falling through the cracks of your business

• Sales Process

• Analyze where there are missed opportunities within your sales process

• Automate where you can

• Opening yourself up to receive

• Acting with integrity

• ChatGTP on the rise

• There is always an opportunity, whether it’s reactive or proactive

• Don’t hate the player, hate the game

• The soul of entrepreneurship is taking that leap

• Where can you fill in the gaps in your reactive process?

• Three levels of opportunity

• There is never a perfect time

• What’s the worst thing that could happen?

• Understanding the role of failure in business

• Moving your business forward

  
  

Episode 29

Speed Work: The Misconceptions of Efficiency, Productivity, and Quick Succession Implementation

Woah, that’s a mouthful. We debated what to call this episode for a while because this topic is way larger than just one particular thing and we have both dealt with the issue for basically our entire lives. And since elements of this concept have arisen quite a bit since the launch of our second book, we wanted to address it today.

In this episode, we discuss:

• What is speed work?

• We are not calling anyone out

• Hyperfocus and working quickly

• Knowing how to prepare and execute

• Preparing your outcome

• Procrastination

• Working well under pressure

• Everyone has a different process

• How you show up

• Judgment based on time

• The Picasso of the business world

• Merit vs time

• Experience and the end product

• Time/worth value

• Watching your own reactions

• Behavioral styles

• Your own speed of implementation

• We aren’t special

• Trusting yourself

• The fallout

• Real talk

• Understanding our audience

• Finding the balance in your productivity and output

• Hourly vs Salary

• Watching your intentions and mindset

Episode 28: Are You Using Your Sales Tools?

There are so many different types of tools we use in our sales arsenal, and today we wanted to pose the question, “Are YOU using your own sales tools?”

Over the past several months (and years), we have fielded so many questions around the sales processes and sales techniques we know and love and one thing has stood out–so many people either don’t know what tools they have or need and those that do know, often aren’t using them!

Let’s fix that.

In today’s episode of The Pursuit of Badasserie: The Podcast, we are diving into sales tools and how to get the most out of them.

Let’s get after it!

In this episode, we discuss:

• Our new Sales book

• How sales has changed

• Proactive, active, reactive sales positions

• Calling ourselves out

• Having a wall up around sales

• Reconnecting back to the basics

• The impact of stepping away from your sales game

• The dynamic of a solopreneur

• Analyzing your strengths in your sales process

• Reactive sales

• Leaving money on the table

• Being proactive in the client journey

• Are you complacent in sales?

• The exhaustion of proactive sales

• Sales state-of-mind

• Reinvigorating your passion

• The woo-woo side

• How to promote products and services that haven’t launched yet

• Expanding outside of your friends and family

• The ugly truth about your sales process

• Identifying the disconnect

• Are your numbers where they need to be?

• Calculating time/worth value

• Action steps for proactive sales

• Revisiting your sales process

Episode 27: Finding Your Power in Feminist Entrepreneurship with Melanie Childers

Today we are joined by Melanie Childers, a Master Certified Business Coach for feminist entrepreneurs, who is changing the toxic dude-bro business paradigm to one more collaborative, pleasurable, and FUN.

How do we sell with consent?

How do we overcome objections naturally?

How do we simplify and scale while still developing as a thought leader within our vision and business?

Tune in to learn about ethical marketing and selling and how to market in a way that empowers instead of disempowers your clients. Let’s stop feeling gross while selling!

In this episode, we discuss:

• Selling yourself
• Sales from all industries and angles
• Treat people like humans
• Selling is about empathy and meeting people where they are
• Building your belief in yourself
• Building a belief in your offer and your audience’s desire to buy
• Confirmation bias
• The foundation of confidence within
• Conscious and subconscious red flags
• Product conviction
• Sales with longevity
• Selling at different price points
• The toxic dude/bro selling technique
• Feminist selling
• The problem of profit over people
• Healthy detachment and filling yourself up from within
• The profit by-product
• Showing up in service
• You don’t have to use awful, sleazy tactics
• Fear of sales
• Empowering women to take control of how they sell
• Sales is service and helping people
• Connecting with your client’s dream
• The sale begins before the actual ask
• Overcoming objections in unexpected ways
• Not taking it personally
• Getting consent along the way
• Create and build trust
• It’s always about them, not you
• Healthy detachment
• Staying in your own lane
• Identifying your authority and expertise
• Holding the space without judgment
• Consensual sales conversations

Find and Follow Melanie: