The Restaurant Academy

Episode 1: Want to start a new restaurant business? Great! But, have you given the idea some careful thought? Or is it just a fly by night affair? The point is, talking and planning with your friends over a drink is easy. But implementing those plans in real life is quite a deal. Get a little serious, and jot down the doables. Otherwise, you will lose track of what you should do and what you should not. The Restaurant Academy will guide you to the necessary points to consider before opening a restaurant. 

Episode 5. World's biggest restaurant companies in the world McDonald's, Starbucks, Yum! Brands, Chipotle Mexican Grill, etc. have something in common but what? "Rome was not built in a day." Big restaurant chains have a similar story. Big restaurants are not big, just like that. They pay attention to certain things that their smaller counterparts miss. Interestingly, all famous restaurants have something in common. Why do you think people's eyes shine when they have to eat at chain restaurants? The answer is simple. They know that the ambiance, food, interiors, behavior of staff, and ultimately the value for money will stay the same everywhere they go. Try practicing some or all of these features. I am quite sure that you can witness the difference yourself.

Episode 4. Financiers consider the restaurant industry as novel investment interest. Assuming that you have weighed your restaurant startup options, we suggest you approach investors with your idea of a  new business. The ideal investor should be passionate about the restaurant industry, meaning that they know what questions to ask regarding your business. Always keep in mind that investors have high expectations and if you are not prepared for the possible queries, getting the funding for your venture may be quite a task.

Episode 3. Logos are images, defining our business. They are a part of your daily life. Whether it is your car or your fridge, you see it every day. When something is so commonplace, we tend to ignore it. I have discussed here how to create logo for your restaurant business.

Episode 2. You might negate by stating that doing proper business is more important than the name. After all, if you cannot impress your customers on their first visit, you are not going to see them again.

But, how can you make the first impression if you cannot reach out to as many people as you want? For this, planning your marketing strategy and designing a brand identity accordingly is crucial. The first step to building your brand is finding out a name for your business.

In today’s competitive economy, making your business stand out is important. The good thing about the digital era is that you also have a lot of opportunities to prove yourself and reach out to potential customers easily. To that end, having the right name can take you a long way.

Episode 6. 90% of restaurants shut down in the very first year when they are launched. And you were thinking of investing in this business! Unless you have a solid reason to enter this industry, you better stay away from it. Just because it’s all glamorous and shiny, it does not have to be serene. Not everyone stands a chance in this tough game. The Restaurant Academy is here to help in your endeavor to make it big.