The Restaurateur

The landscape  has not changed. A lot of restaurants and smaller food businesses are still in danger of closing because of the effects of COVID 19 in the hospitality industry. If you're a restaurant owner or you know someone who's almost at the brink of giving up, lead them here. The ideas in this episode might help them and inspire them to do more to survive. 

Today, we'll talk about a technique that plays a critical role in how you should market your restaurant or your business during this time. Take advantage of this strategy to efficiently deliver the message and catch your would-be patrons' attention.

Let's face it. No matter how much we'd want our family and friends to always buy from us, they still are free to choose whatever they want to do with their money. But it's not a bad thing because you do that too all the time! So don't waste your focus on drowning in self pity and second guessing yourself. You just have to increase your chances of getting customers by increasing the number of people who are aware that you exist. Today, we hope this episode drives you to focus more on your marketing.

Over the years, I got to immerse myself in different types of marketing methods and saw how effective each one was as we progressed. And my involvement in the process made me realize how much effort it took to do something so impactful. Today, I share my thoughts on how I learned about marketing and some truths you'd have to know about it before you start with your approach.

There has been a lot of changes in the way restaurants worked to survive. There's also been a lot of casualties along the way but not all hope is lost. Even those who have closed their doors can still do something to stay relevant up until that day when they decide to reopen. Today, find out what COVID got us doing and a glimpse of what you could do to keep your brand alive through the pandemic.

COVID-19 is still here and the future is still dark for many. But not all hope is lost. Here are some things we can all think about during this pandemic. A few things about business survival and a bit of leadership to keep the engine running.
.
I hope you guys find this new format more engaging and more REAL compared to the old style we used to deliver information. We'll keep on producing content to help people sort things out with their businesses and their people. Until the next episode! CHEERS!

It’s obvious now that for some, a long-term marketing strategy to set their brand apart from others and bring in sales could be too costly to take on right now- both monetary and time-wise. This marketing tactic could add so much value to the customer’s purchase without costing you too much. It may be the best bet you have to get them moving towards your direction.

The size of your business shouldn’t dictate whether you should be doing some work on your marketing or not. The bigger brands are going at it non-stop after existing for longer and earning probably a lot more than you have. If you sincerely believe that you could use some marketing right now and were wondering how you can get your marketing moves started, here are 4 easy-to-follow W’s of Effective Marketing that you can review to compose the right message and deliver it to the right audience.

It's really disheartening to see no one in your store's seats or no single order's listed on your restaurant's online platform. The unsettling images oftentimes drive people to look at problems the wrong way and scramble to find temporary solutions that don't necessarily tackle the real issue. Let's talk about 3 of the most overused excuses we've encountered and heard from ourselves and other restaurateurs when faced with lean days. Tune in till the end as we talk a little about what the real solution is and what you should be focusing on.

The biggest shift in the way restaurants and food businesses operate has finally come. With the mandates to minimize the workforce in establishments and completely cut the dine-in experience to make way for delivery services or drive-through, the only way for us to stay relevant is to go to the internet. If you’re now stuck because you don’t know how to start getting your business in the online space, here’s what you need to know.

The CoVID-19 pandemic has brought devastation to everyone in the world in all walks of life. As bad as this part of human history may be, there are opportunities that are waiting to be taken. Let your creativity take over fear and see what the future holds for the entrepreneurs during these trying times. Today, let me give you a quick answer to the question: What's The Best Food Business Idea During This Pandemic?

Starting a profitable business may sometimes need you to invest some hard-earned money to get it going. Whether it's your own money or some amount you've loaned, you have to be careful in spending it as you craft your success story. Join us today in this discussion on the different factors that you need to consider when estimating your capital for your next venture and some ways to lower costs. Real-life examples of what we do whenever we want to cut costs for our plan on putting up our different restaurants are coming your way too.

Nowadays, it's easy to step into the Business World with your idea. But the landscape of the industry has been changing with many entrepreneurs coming up with businesses everyday. This means more competition dividing the market share and a more crowded space to stand out from. Going in without a plan on how to turn the odds into your favor will make things difficult and risky for you. So before you step in to the Business World, start with a PLAN.

How does a restaurateur or an entrepreneur know if his product has the chance to sell well in the market? One of the many risks of going into business is you're never really sure if your offering will be accepted with love or rejected. There are even some times when you don't have a product yet and you can't move forward until you figure something out. Here are some quick tips on knowing which product is right using some REAL EXAMPLES of the bits and pieces of MARKET STUDY that we've done in our own businesses which are still here today.

The first step is always the hardest one to take when it comes to starting your own business. That's especially true when you're still confused of what you want your brand to be. The amount of work needed to pull it off may actually discourage people from taking that initial move to get your business taking off. Today, The Restaurateur takes the aspiring business leaders onto a simplified lay-out on the things that they need to have in mind when starting their first restaurant or any business. He explains it as easy as A-B-C! 

The CoVID-19 Pandemic has caused nothing but anxiety, illness, and fear among humanity but we as business leaders, no matter how small your business is, have to take the step towards pivoting our viewpoints to see what positive things we can gain and harness from this event.