This year has been a year like no other before it. People who never intended to become entrepreneurs have taken the courageous path toward becoming financially more independent. It doesn't necessarily mean they dump their jobs, but it means they've come up with side hustles and ways to help cushion the economic blow from the pandemic. How has the pandemic forced you to become more creative?
This podcast is for two groups of people, the first group are business owners that need new customers and new business through the door. The second group are those that have being laid off or fired as a result of com David and those whose businesses have gone insolvent and they need a financial solution right away. Listen in!
Let's face it, social media marketing is a mystery to most. But, it is something we have mastered. There IS AN EASY way (and free) to use social media for perpetual, passive real estate lead generation, and NOBODY is using it. Listen in for the how-to, and be sure to check out www.ExpertMethod.ca
So you're a real estate professional or another service professional and you have a website. Big deal. In my experience as one of the top people in my space, I have yet to see a good real estate marketing website. That all said, we already know that things like realtor.ca mls.ca mls.com are all pretty much websites that are completely ineffective at least from a marketing perspective and from a consumer and use perspective. Why not take advice from somebody that is consulted for Century 21 founder, godaddy's found her, and even the pr advisor to President Obama. The fact is, websites are done. Marketing finals are the key. Listen in to learn how it can completely change your real estate business.
COVID19 has put us all against a metaphorical wall of sorts. Since my greatest and highest use is in helping people with marketing, specifically high ticket service professionals, I am going to cover how to generate free, unlimited leads using the Expert Method blueprint I developed. Most of you know, I have owned multiple real estate franchises, and was a hired gun marketing consultant to the founder of Century 21 Canada, the PR Advisor to President Obama, and even blew Tom Ferry's mind more than just a little some time ago on how real estate agents (and other professionals) can do a far, far more effective job of free lead generation, and it is nearly entirely effortless. Even your marketing agency doesn't know this stuff.
We have all heard about time management, working more efficiently, etc. After working for over 22 tears in the military, at every level, and teaching high-level strategists and tacticians, as well as working with some of the most successful people you could ever meet, I am here to tell you, time management is a crock. Listen in to hear how eating the frog magically turns you into an entrepreneur or employee that is at the very top of their game!
Sometimes great companies lose their way. In this case, the marketing people at Harley Davidson need to be fired. All of them, from top to bottom. I have rarely experienced such wonton, irresponsible, and incredibly misguided marketing as we have seen from Harley Davidson in the last 3 quarters. It is my honest opinion that this may be HD's last year in business. As a lifestyle biker, I am utterly disappointed in HD's performance as a company, specifically, the hacks in the marketing department.
The top 3% of people earn the top $, enjoy the highest quality lifestyles, enjoy the best relationships, and tend to get exactly what they want out of life. EVERYONE in the top 3% have answered this question a certain way, yet 97% of us have never even heard the question, one that is more critical to our own success than any other. Don't worry. It's not your fault. How could you have a top 3% type answer, if you never even knew the question? Here is what you need to know. It will change how you think about yourself forever, I guarantee it. Unless, of course, you are already none of my esteemed listeners that is already in that top 3 % ;)
Toxic people are parasites. They distract us from our positive or productive habits. They'll be the ones that discourage us from exercise or make fun of us for working on improving ourselves. They'll come up with reasons for you to stay in other bad relationships. Toxic people get you stuck in the past and focused on the negative. In that mentality, you can't move forward and you can't succeed. It is impossible for them to share in your joy, and they just plain sap your energy, leaving you drained after every self-absorbed, narcissistic conversation they have with you.
We all have that inner dialogue that "makes it ok" for us to hold responsible people, places, and situations for why we are where we are, doing what we are doing, and often in relationships that are sucking the life out of us. Here's how to get back control of you, your life, your job, you financial situation, your marriage, etc.
It isn't like you deserve to have an unremarkable life. You tell me you have goals - things you'd "like" to do, "like" to have, and so forth. But what, exactly, has stopped you from getting what you want. Here is the inarguable reality of your situation, and how to change it...before it's too late.
Media is not about generating top of funnel content to get you on a mailing list to try to sell you some kind of crap. That's not what social media is and it's why just about every digital marketing agency out there can't come close to what we do with just a couple of people here. Find out what you absolutely must do before you post content on social media for yourself as an influencer or for any business or for any cause.
Confidence, humility, balance. Share, but don't judge. Raise others up, don't beat them down. Be kind, thoughtful, and empathetic toward yourself first, and then others. Leave the BW fake narrative in your mind that makes you feel better when you attack others, in person, in social media. Technology is revealing who you really are - social media is showing the real you - the judgemental you. Be you. Be totally you. Build your legacy. I won't judge you. I am here for you. Beside, who the F# am I to judge you or anyone else, anyway? You might not yet be able to do some thing you hold as important, but there are things you are awesome at. You are awesome. Just be that, as you work to learn new things, and, in time, master those as well. It's time we look at one another with compassion, understanding, acceptance, and buoy one another's lives and spirits.
So many of us arrived where we are now almost completely programmatically. We do our day-to-day routines of work and family and what not yet we feel unfulfilled and uninspired and maybe even ill. Now is the time, before it's too late, to find out if you're living the right life for you. Here's how.
This covid-19 in the butt if nothing else has given us time to be introspective and creative. We've been forcibly removed from the normal way that we bring value to the world and we moved into a creative, idea rich mindset. Here's how to turn your mindset into the million-dollar idea successfully.
Let's face it, every time you start to get ahead somebody's pulling me back. People want to cheer you on right up until you're about to get ahead of them. Here's some actionable steps that you can take to get what you want. No matter what anyone else says.
Crisis always brings opportunity. This pandemic is going to hammer ever part of every economy in the world, and yet,fortunes will be made by clever people. Chance favors the bold. Listen in for a bold, brilliant move from the smartest guys I know...
Know when to say NO! - COVID19 has triggered a barrage of online scam artists and "opportunity" sellers to show up in our Facebook and Twitter timeline ads. They promise the world, and look awfully attractive. Know how to spot a predator in the business opportunity space.
You're getting the same incredibly inappropriate, insensitive, and reactive email spam from companies I'm getting. How does it make you feel? probably pissed off, right? Well, me too. So, why on earth would you even plan to do the same thing? Here's how to market in this time of great uncertainty, without sounding like you are marketing, or being predatory. Listen in!
What a crazy time we are in. So many people are stressed out, anxieties are running high, and people are acting far out of sorts. Understanding what is happening, and how it is effecting people is key to not just business survival, but keeping a level state of mind - the kind of level-headedness that allows you to get a leg up on competition, while protecting and guiding your loved ones in these difficult times.
Feel in a financial rut? COVID19 marginalizing your bank? Maybe you cant quite figure out why no matter what you do, the $ is always less than what you need, or barely pays the bills, but nothing left over? Listen in!
SPECIAL SERIES- Exactly what to do so your business can survive and even thrive during the COVID-19 economic downturn. In this, Part #2, we dig into your business to get a snapshot of where you are, identify opportunities created by the current market and competition, establish your current marketing strategy and tactics, create 3 specific market avatars, and get the collateral together to begin creating our "Message to Market Match". Listen in!
SPECIAL SERIES- Exactly what to do so your business can survive and even thrive during the COVID-19 economic downturn. The only thing that stays the same is that change is constant, and in the case of the current economy precipitant from the mandated government business slow-downs and shut downs, the change is rapidly accelerated. You need to be nimble, and open to rapid change. This change brings opportunity, and if you listen in on this series, I will equip you with the best arsenal you can have to not only grow, but to kick out the previous limits of your business. Listen in, and get ready to rock!
Your perception is your reality. And you must protect it with your life. Because as the news cycle spews panic and fear 24/7. They’re controlling your perception and creating your reality. News companies aren't really in the business of news. News is just a vehicle that allows them to arbitrage attention. Attention = advertising dollars. Think about that business model for a moment, and see just how easy it is to take action on it...
OK, guys, this is 2020. A little imagination and some basic new chops will help your business not only survive these trying times, but thrive even as other businesses around you struggle. Here's how...
I get it. We are all, for the most part, stuck at home. Many of us without jobs or income, and when the cash in the bank runs out, it's gone. But, what if there was a business you could start today that costs you $0, has been proven to work by literally thousands of people, that you can do without leaving home, that does not require you to ever sell anything, or email anyone, or for that matter, ever do anything except something you love, AND it pays out nearly immediately, and is in demand right now? People are quickly generating between $150 and even $750 per day, and I am willing to help you with everything you need to know. Yep. I'm just cool like that (and humble ;). Listen in...
OK, so you're bored. Self-isolation can get boring in a hurry. I can't imagine what it's like for those prisoners that are in solitaire...seriously.
When life hands you lemons, right? Why not make the best of it? The economy will take some time to recover. Many of us will not be able to stay employed in what we were doing, at least not for some time.
Why not develop another income source? I am doing a bonus podcast today called "Find the Hidden Money in Self-Isolation". Be sure to check it out.
Truth - we all love to get it from our mates, our kids, and our friends, yet we are so compromised when truth conflicts with our behaviours and actions. Fear not! This episode reveals the truths you deny, and shows you how to leverage then in your favour the easy way. Listen in...
We're living in a time when we teach our young people that there is no failure. There are no losing teams in Little League. There are no children being held back a year in school for failing. There are no military people being held back for not making the grade in Boot Camp in basic training. How can these people possibly be prepared for the real world? As parents and leaders in our communities, we need to be responsible for producing the leaders of tomorrow. Great leaders are masterful at handling failure. Failure is the only steppingstone to success.
OK, so this is for real. I want to bribe you, in a nice way...I want to introduce you to The Roncast, AND I want you to "LOVE" and review this podcast, and I'm willing to pay for it. Listen in to see how!
Branding is not just about logos. It is much, much more than that. It is about the experience people have with you, your business, your staff, your product or service, etc. Get this right, and you will nail your growth from the start.
It's pretty remarkable the BS floating out there in the media about the #coronavirus. But, as business people and marketers, we need to do 2 things; 1. make sure we are protected and prepared, and, 2. strategize how to leverage the "opportunity" side of any public panic. Some might call this predatory, but what do you think every pharma company, cleaning product and even toilet paper company is doing right now? So, now there may be a podcast that actually prevents the corona virus...could it be this one?
Everybody has something in them of real value to others. Information. Whether you are 18 or 80, you have something to share that others want, and podcasting is the #1 easiest way to accomplish this - helping others while getting paid to do it. In this episode, we look at some of the remarkably easy and interesting podcast themes that others are profiting from right now, in just minutes each week. My own podcasts are done from my Samsung Note, with no special anything, just a simple app. I literally spend under 20 minutes doing the whole she-bang. Discover just how easy and rewarding this can be - I promise I won't give you too much homework...
Don't confuse attraction marketing with push or pull marketing. Understanding how to sell the same product or service to diabolically opposed psychographics and demographics need not be confusing. Here's the secret sauce on all of the above.
We're a weird bunch. You know, those "entrepreneur types". But did you know that they have some super-interesting traits? Almost uncanny in their similarities, often frighteningly so? Martial arts experts, ex-military vets, guitar aficionados, self-development nuts. Here's why...
OK, I'm going to throw millennials under the bus. Research shows that they, and those after them, have the worst handshakes in business, and it is costing corporations $millions, if not more. What might your weak, wet-fish handshake be costing your business? Learn the facts, fix your handshake, make more money, gain more business, be happier ;)
The best, and most simple way to measure "customer joy", and a huge Canadian corporate and cultural icon that gets it incredibly wrong every single day, at an estimated cost of countless tens of millions of dollars. Find out just how easy it can be to create rabid advocates of your brand, gain repeat customers, and garner dozens of referrals, all in the same fell swoop!
Everyone in business, and I mean EVERYONE should be using their vehicle for marketing. I don't care if it's a BMW like mine, or a clapped-out VW beetle, your vehicle is a sign you drive all over town. Whether you do Facebook marketing for others on Fiverr.com, or you operate a corner store, your vehicle can work hard for you, but don't make the oh-so-common mistake of thinking you need a vehicle wrap right away. Let me show you how vehicle wraps, not done properly, will actually LOSE business for you. Listen in...
So many people give incredibly bad advice on this first step in starting a new business. Take my word for it, what I share is is EXACTLY what you need to do first. Gorget what you've been told. It's completely out to lunch. Listen in to find out why...
Nothing screams unity more than a brand-specific hashtag. Create a hashtag that draws people to your brand. We are all familiar with #likeagirl, #putacanonit #shareacoke, these hashtags created a space for interaction. They also promoted and advertised products for the company! Choosing popular hashtags is a BAD IDEA. it means your post gets buried nearly instantly. KNowing how to pick trending and relevant hashtags is the key to getting people in front of your content. Here's how.
Offline businesses need to take a page from the digital marketer's handbook. There is no reason you cannot enjoy the benefits of list building as a brick and mortar business owner. Here's how to get started.
Good online reputation is a critical success factor for your offline business because your online reputation influences your customers’ buying decisions. Small business owners struggle to build a large customer base as they don’t have a big marketing budget to sway customers. Being perceived as unreliable or unfair can make it more difficult for small business owners to grow their customer base.
Most companies wouldn’t hold onto a bad, unprofitable business practice. So why would they hold onto bad, unprofitable customers? Breaking up his hard to do — but sometimes it’s the most sensible thing for the good of your company, customers and overall experience,
There are a lot of people in the world and a lot of different characteristics but there is an ideal set of characteristics that has the highest probability of success for an entrepreneur. Do you have those characteristics? Find out now.
Here's how I do 3 hours of social media work in about 6 minutes and you can use it for any business. If you're not using it, you're definitely leaving money on the table and sending prospective customers to your competitor :-)
Does it seem like too much trouble to set up a properly branded email address? It actually only takes minutes, and there are a lot of reasons why you should do it. For one, custom email domains promote trust in your company.
If you're marketing, but not measuring results, you are just burning up your $. Learn a simple technique you can apply in minutes that tells you immediately which marketing efforts are producing a return for you.
You spend plenty of $ on marketing. Your "experts" at the agency assure you it is well spent. Here's how to know for sure. If you don't know which ad effort your customers are coming from, then you don't know where to keep spending on ads, right? I would liken it to trying to lean a ladder against the wall to paint, but you don't know which wall you are supposed to paint.
The real estate agent business model was developed right after the second world war. It established a paradigm that is still in use today and completely irrelevant, and frankly, a rip-off. Here's how to win. Listening to find out how you can save a fortune.
Most websites lack the basic elements needed to make them effective business growth assets. Make sure your has all 8 (Plus BONUS, and never leave the marketing of your website in the hands of a webmaster. Ever. They are NOT marketing experts, they are graphics experts.
Google Alerts is without a doubt one of the most under-utilized, easy to use, and free marketing, sales and lead gen tools ever, hands down. Here's a crash intro so you can start getting Google working for your brand today
The reality is that the world is full of opportunity. Some of us find things during our income from they were very passionate about and that we have a powerful drive to do. Others, maybe they end up trapped in a business that came from a family member or that they took over from an ex-partner. Here's how to do what you love and get paid for
At hundreds of trade shows that I've been to, with thousands of vendors, I've seen only three that properly leveraged all of the killer tactics. All three were our clients, of course ;) Nonetheless, here's how to really knock it out of the park should you decide to do a trade show. Be a Ninja!
One of the secrets to great marketing is in differentiation. Check out this episode to discover immediately actionable Ninja moves to beat your competition to your market without spending a dime. Part 1 of 2.
As a small business, it can be impossible to find your unique voice in the marketplace and successfully reach your audience. Consumers’ lives are saturated by advertising on a daily basis, so just how can you create brand personality and make your business heard? One answer is podcasts. Podcasts are increasingly being integrated into brands’ content marketing strategies and rightly so; it is advertising which requires minimal equipment, little money and offers businesses the opportunity to create an intimate rapport with their customer.