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The SaaS Growth Show

The SaaS Growth Show

By Raj Swaminathan

'The SaaS Growth Show ' is your weekly dose of inspiration from the movers & shakers in the SaaS eco-system be it entrepreneurs, founders, business leaders, marketers, product & tech innovators, mentors or investors who share their path breaking stories, strategies, insights, growth hacks, smart pivots and out-of-the-box ideas that have shaped the industry. So, keep listening, keep learning and keep getting inspired.
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Currently playing episode

Personalise or Perish - How SaaS Marketers Can Leverage Hyper-Personalisation As A Growth Engine

The SaaS Growth Show Feb 23, 2021

00:00
49:36
Personalise or Perish - How SaaS Marketers Can Leverage Hyper-Personalisation As A Growth Engine

Personalise or Perish - How SaaS Marketers Can Leverage Hyper-Personalisation As A Growth Engine

Personalise or Perish - How SaaS Marketers Can Leverage Hyper-Personalisation As A Growth Engine

Guest: Ashwin K - Co-Founder & CEO, CustomFit.ai

What You Can Expect From The Episode:

1. Hyper-personalisation & how to overcome the challenge to convert traffic into quality leads 

2. Experiments (vs) Experience - How Not To Confuse A/B Testing with Personalisation

3. Personalisation is not a "Stage" - Its a "Cycle" with feedback loop - Understanding Pre, During & Post Personalisation

4. Importance of Personalisation During Leads "Nurturing" - Why & How?

5. Goal Based Personalisation - Not Necessarily Just "Conversions" It Could Be "Engagement" or Any Other Too - Know More!

6. Personalisation is "Customisation Of User Journeys @ Scale" - How To Simulate & Orchestrate?

7. Personalisation Can Best Happen 2 Scenarios - Pages With Best Traffic (or) Pages With High Dropouts - How To Identify & Take Action? 

8. Personalisation is Not Just About Landing Pages (LPs) - Its The Overall Experience At All Web Touch Points

9. Behavioural Analytics & How Real-time Personalisation Can Be Done

10. Readiness For The Cookieless World - 1st Party (vs) 3rd Party Data - Impact & Preparation

11. Personalisation For "Buyer" (vs) "User" Personas - How To Nail It ?

12. How AI & ML Adds To The Magic ? 

13. Global Trends - Content Personalisation, Sentiment & Tonality Analysis and About Open AI, GB53/54, IBM Watson.

14. CustomFIT USPs, Playbooks & Use Cases To Learn From 

Feb 23, 202149:36
Playbook Series: Branding (vs) Performance Marketing - Siddharth Sharma, Head Marketing, Verloop.io

Playbook Series: Branding (vs) Performance Marketing - Siddharth Sharma, Head Marketing, Verloop.io

Playbook Series: Branding (vs) Performance Marketing - The Fine Balancing Act!

Guest: Siddharth Sharma, Head Marketing, Verloop.io

Key Takeaways From This Episode:

1. Importance & Balance Between - Branding (vs) Performance Marketing - A Perspective In The B2B / SaaS Context

2. With Performance At The Core, Is Branding Gettting Its Due? Should & Are Leaders Investing Time, Money & Efforts To Build a Brand Rightly?

3. How Does The Mix Change With Stage Of The Business? Distribution Of Weightage At Various Stages?

4. Alignment Of The Branding & Performance Objectives With The Goals & KPIs For Organic & Inorganic Spends?

5. The Choice Of Channels & Mix For Both Aspects And How Each Can Be Leveraged. Campaign (Vs) Channel Objectives.

6. The Difference As Far As Branding & Performance Marketing When Compared With B2C? What Can Be Learnt From B2C (Non-SaaS) & B2C (SaaS

7. SaaS Is Service Marketing EOD. Is That Getting Lost In Between All Other Debates?

8. Retention Is The New Acquisition - Role Of Branding In Retention.

9. Macro-Metrics To Track Branding & Performance Goals

Jan 10, 202138:35
How Collaboration SaaS Platform STACKBY Is Helping Teams & Organisations Manage Projects, Products & Processes Through Their "Super Spreadsheets"

How Collaboration SaaS Platform STACKBY Is Helping Teams & Organisations Manage Projects, Products & Processes Through Their "Super Spreadsheets"

How STACKBY's Super Spreadsheets Are Taking Over The Sweet Spot Between Google Sheets & Full Fledged CRM Platforms Helping Team Leaders & StartUp Founders Manage Tasks & Teams Efficiently & Affordably.  

Guest: Rachit Khator, Founder & Chief Stacker, StackBy 

For More Info, Visit: www.stackby.com  

Key Takeaways From This Episode:  

1. How Can Startups & Teams Collaborate Without Having To Buy a CRM?  

2. How Can Spreadsheets Be Automated For Projects, Product and Process Management?  

3. How Can Sales Leaders Manage & Monitor Their Sales Teams, Pipeline, Deals & Revenues Easily Without Any CRM?  

4. How Can Marketing & Digital Marketing Heads Manage Multiple Media Channels - Search, Social, Content, Video, Email Marketing & Same Time Monitor Various 3rd Party Analytics Over The Same Spreadsheet?  

5. How 100s Carefully Curated Spreadsheet Templates & 40+ Third Party Platform Integrations Could Help Set Up Your Custom CRM in a jiffy?  

6. How Digital Advertising Agencies Can Manage, Collaborate and Co-Ordinate Between Clients, Vendors & Own Teams Seamlessly Through Custom Built & Automated Spreadsheets Compatible With All Top Analytics Platforms?

Dec 24, 202033:50
SaaS Insider India 2020 Conference - Curtain Raiser

SaaS Insider India 2020 Conference - Curtain Raiser

The SaaS Growth Show Presents An Exclusive Curtain Raiser To The SaaS Insider - India 2020

👉 40 Speakers
👉 30 Sessions
👉 20 Hours

Of exciting content from the creme-de-la-creme of the Indian SaaS Eco-System. Know more about the event, and what it holds for you from none other than Chameli Kuduva, Founder of SaaS Insider !

Join us for an all-day exclusive event, wherein we host India's biggest B2B Software Conference till date, on the 5th of November, 2020!

Oct 30, 202012:42
Freshworks For StartUps' Magic Mantras: 'Paying It Forward' & 'Growing With Your Customers'

Freshworks For StartUps' Magic Mantras: 'Paying It Forward' & 'Growing With Your Customers'

The SaaS Growth Show - Episode 009

Freshworks For StartUps' Magic Mantras: 'Paying It Forward' & 'Growing With Your Customers'.

Against All Odds StartUp Summit - A virtual event par excellence, setting new benchmarks for SaaS marketers

Guest: Nivas Ravichandran, Head - Growth & StartUp Partnerships, Freshworks

Key Takeaways To Expect From The Episode:

1. No branding or marketing can ever beat the power of "paying it forward" & 'growing with your customers' - Know more!

2. What Paying it forward truly means? - Knowledge sessions, sharing playbooks, mentorship, helping product adoption & grow customers, connect to VCs, product & marketplace integrations - in every way!

3. Content Or Events It Must Be Ungated & Open - No conditions attached, no lead magnets, no lead generation, No product pushes, No sales pitches. Keep it all open & ungated. Intent is to help without any expectations.

4. A Great Virtual Event Playbook - How to curate, plan & execute a large scale multi-geo virtual event totally in-house with a small team & lot of great technology:

- Pre-Recorded (vs) Live ?
- Beyond Content What ?
- Curated (vs) Open To All ?
- VC Connect, Networking Formats
- Manage Scale, Geos, Timezones

5. Magical Results

Oct 17, 202036:45
SaaS Playbook Series: ChallengeS Of Marketing Enterprise Grade SaaS Platforms - Strategy, Approach, Channels, Cross-Functional Collaboration, Branding & more (Episode 009)

SaaS Playbook Series: ChallengeS Of Marketing Enterprise Grade SaaS Platforms - Strategy, Approach, Channels, Cross-Functional Collaboration, Branding & more (Episode 009)

The SaaS Growth Show - Episode 009:  

SaaS Playbook Series: Taking On The ChallengeS Of Marketing Enterprise Grade SaaS Platforms - Strategy, Approach, Channels, Cross-Functional Collaboration, Branding & more !  

Guest: Ashwin Krishna, Head Of Growth Marketing, TACT.ai  

10 Key Takeaways You Can Expect From This Episode:  

1. The Difference In Approaches To Marketing For Small, Medium and Enterprise SaaS Businesses - Approach, Channels, Priorities, Marketing Mix  

2. Importance Of Alignment With Overall Organisation Strategy, Objectives & Goals. They Key Alignment Areas & Clarity / Sync with Management & Teams   

3. Things Marketing Leaders Should Keep Sorted Before Planning & Executing Your Marketing Plans & Overall Mandate. Things To Keep Sorted Within The Marketing Team.  

4. Cross-Functional Collaboration - Sales, Customer Success, Support, HR. Marketing Never Succeeds in Silos. Roles & Responsibility Of Other Teams & Rallying Overall as an Organisation.  

5. Choosing the Best Channels & How To Prioritize Them Basis The Budgets To Ensure The Marketing Plans Delivers The Desired Results - Both Strategic (Long Term) and Tactical / Topical (Short Term) Objectives   

6. What Role Does "Emotion" Play In B2B Marketing? Buying Rationale (vs) Buying Psychology. What To Learn From B2C ? Not B2B / B2C - Marketing Should Focus on H2H - Human To Human  

7. Measuring The Impact Of Marketing - Whats Changed - The New Metrics In Play & Beyond Metrics Impacting Shared Goals & Results   

8. The Power Of Branding In Enterprise SaaS - The Power Of Being TOM - Top Of Mind ! Impacting Community, Knowledge Sharing & Contributing To The Eco-System  

9. Trends - Whats New ? Whats Obsolete ? What Needs To Change ?  

10. Ashwin's Mantra - Marketing Is Entrepreneurship In Itself & Marketing Leaders Therfore Need To Think Like Entrepreneurs.

Sep 22, 202053:50
How VideoForm's Smart "100-Day-Challenge" Social Media Marketing Campaign Created Interest, Curiosity & Tons Of Leads (Episode 008)

How VideoForm's Smart "100-Day-Challenge" Social Media Marketing Campaign Created Interest, Curiosity & Tons Of Leads (Episode 008)

How VideoForm's Smart "100-Day-Challenge" Social Media Marketing Campaign Created Interest, Curiosity & Tons Of Leads  

Guest: Abhishek Ekbote, Founder, VideoForms  

5 Key Takeaways From This Episode That You Can Expect :

1. Budget Is Never A Constraint For The Creative Marketer   

2. You Use, Experience & Demonstrate The Product Yourself Before Wanting The World To Do It. Challenge Yourself !  

3. Necessity Is The Mother Of Invention - 2 Problems Covid Pandemic Brought Along, 

(i) Challenges To Generate Adequate Leads 

(ii) Lack Of Human To Human Interface. 

VideoForm Solved Both While Making It Not Only Interesting But Engaging.   

4. Use Cases Galore - 100 Days - 100 Use Cases: The Application Of A Right Product To Multiple Use Cases Is Never A Challenge, Or So Does This Campaign Proves - Find Out How   

5. B2B Marketing Is Boring - This Myth Is Broken Comprehensively. Its Just Day 30 and There Are 70 More Days Of Breaking It Due - Watch Out For The Space.

Aug 29, 202025:11
How Obsessive Focus On Delivering One Promise @ Scale For Niche Verticals Built a $ 1 Million ARR SaaS Business - The iZooto Story (Episode 007)
Aug 16, 202043:11
How EasyLeadz Is Helping Clients Build & Target Their Ideal Customer Profile (ICP) Buckets With Their Data-As-A-Service Platform ? (Episode 006)

How EasyLeadz Is Helping Clients Build & Target Their Ideal Customer Profile (ICP) Buckets With Their Data-As-A-Service Platform ? (Episode 006)

How EasyLeadz Is Helping Clients Build & Target Their Ideal Customer Profile (ICP) Buckets With Their Data-As-A-Service Platform ?

Guest - Nitin Bajaj, Founder & CEO, EasyLeadz 


5 Big Takeaways You Can Expect From The EasyLeadz Story In This Episode:  

1. Pivot .... Pivot .... Pivot Till You Crack It ! 

2. Data-As-A-Service Is A Big Opportunity In B2B  

3. Scale Organically Without Spending a Penny In Ads - 16,500 Customers In 6 Months 

4. Grow Revenues @ 30% M-O-M - 25,000 $ MRR In 6 Months Flat 

5. How A Simple SaaS Tool "Mr. E" Can Make A Great User Experience By Piggybacking On Social Platforms & Nail The Latent Market Need Gap In One Go   

An Insipring Story Of Young Entrepreneur & Founder Nitin Bajaj & How He Made It All Click !


Aug 07, 202030:37
How PPC can be a game changing customer acquisition strategy for B2B & SaaS businesses? - With DYLAN HEY, Co-Founder, Hey Digital (Episode 005)

How PPC can be a game changing customer acquisition strategy for B2B & SaaS businesses? - With DYLAN HEY, Co-Founder, Hey Digital (Episode 005)

How PPC can be a game changing customer acquisition strategy for B2B & SaaS businesses?

Guest: Dylan Hey - Co-Founder, Hey Digital Host - The SaaS Marketing Show   

What you can expect to take away from the episode?  

1. How are the user journeys & what are the touch points before purchase decisions? 

2. What are the preps required before you spend on paid media / PPC? 

3. How content strategy & marketing play a catalyst towards paid media goals? 

4. Does stage of the startup really matter for your PPC strategy ? 

5. Importance of focussing on "high-intent" users 

6. Early stage (vs) Mid Stage Campaign strategies 

7. How PPC is beyond just Google ? 

8. Do SaaS verticals need a different approach ? 

9. Does PPC strategy really depend on the stage of the funnel ? 

10. How traditional PPC Metrics is not enough ? What are the new metrics? 

11. Importance of tracking & attibution. How dataflow back into system is critical for decision making? Role of CDPs 

12. How audience building is the next must thing for B2B / SaaS? 

13. Brand Building / Organic are often under-utilized strategies? 

14. Budgeting for PPC & How it must be done 

15. Recap with a mini PPC playbook   


Resources: 

Hey Digital Website: www.heydigital.co  

The SaaS marketing Show: https://www.youtube.com/channel/UClHYSabg0MuntjZnGI_eE-g

Aug 02, 202043:15
How To Convert Free Trials To Paid Customers? #MINIPLAYBOOK With Raj Swaminathan, Stratumhub Consulting (Episode 004)

How To Convert Free Trials To Paid Customers? #MINIPLAYBOOK With Raj Swaminathan, Stratumhub Consulting (Episode 004)

#MINIPLAYBOOK - TIPS, TRICKS & TACTICS 

How To Convert Free Trials To Paid Customers? 

Guest: Raj Swaminathan, Stratumhub Consulting 

Jul 28, 202016:53
Importance Of Mentorship & How PadUp Ventures Is Helping Aspiring Entrepreneurs Get Funded With Their V-I-A Model (Mentorship Mantras Part 2, Episode 003)

Importance Of Mentorship & How PadUp Ventures Is Helping Aspiring Entrepreneurs Get Funded With Their V-I-A Model (Mentorship Mantras Part 2, Episode 003)

Guest: 

Pankaj Thakar

Founder, PadUp Ventures 

https://www.linkedin.com/in/pankajthakar/

https://www.padup.in/

This episode covers the following broadly:

1. Importance Of Mentorship:

- How can early stage founders benefit from Mentorship 

- How do you search & find an ideal mentor

- The mentor-mentee relationship - chemistry, physics & maths of it 

- Business (vs) Functional (vs) Vertical Mentors - How do you choose & balance it

2. How PadUp Ventures Is Helping Aspiring Entrepreneurs Get Funded With Their V-I-A Model 

- About PadUp Ventures and their Ethos For Mentorship 

- PadUp Ventures V-I-A Model - Validation, Incubation & Acceleration Programs 

- Details of The Validation - 16 Week Boot Camp 

- How To Apply To PadUp Ventures 

Jul 19, 202032:55
How To Validate Your Startup Business Idea - Mentorship Mantras Part 1 with Ravi Kikan (Episode 002)
Jun 30, 202035:47
Story of VAIZLE - The most reviewed product in the history of APPSUMO (Episode 001)

Story of VAIZLE - The most reviewed product in the history of APPSUMO (Episode 001)

From a seed idea in an digital agency to the most reviewed product in the history of APPSUMO - success story behind social media analytics SaaS "VAIZLE" .
Jun 11, 202028:27