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The Set Up | Marketing and Music

The Set Up | Marketing and Music

By The Set Up Series

Become a Paid Subscriber: https://anchor.fm/thesetupseries/subscribe Every week, The Set Up Podcast navigates new topics through interviews with disruptors in the music industry―turning their experiences working behind the scenes into actionable advice you can use in your life no matter the industry. If you’re passionate about paving your own path and inspired to connect with like-minded professionals, hit the subscribe button, because we'll help set you up for success at The Set Up Podcast. Before hosting The Set Up, Sydney worked for Rolling Stone Magazine, created music experiences for artists and marketed music festivals. www.thesetupseries.com
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Nashville is Not Just Country Music with Founders, Mimi and Muziqueen | EP 37

The Set Up | Marketing and MusicJan 27, 2021

00:00
01:08:02
Able Heart | EP 100

Able Heart | EP 100

We are so excited to share our 100th episode, featuring Los Angeles based-singer, songwriter and producer Able Heart!

Able was lost in life after his Amateur US Olympic snowboarding career came to an abrupt halt due to an injury. For years, he questioned his life and struggled with depression and addiction in his hometown of Philadelphia until he found a deep connection and purpose with music. Creating music became his therapy and healthy outlet to express himself. Able hopes his music can now inspire and help others.

Able won the show SONGLAND on NBC and worked with Ryan Tedder and Ester Dean to create the Jonas Brothers’ hit song "GREENLIGHT" which was #1 on the billboard charts.

Able's single Whisper went viral trending #2 on Canada, Norway, South Africa and Ukraine "Spotify Top 50 Viral" and TikTok with over 100,000,000 plays and over 100,000 user created videos and 4 million views on YouTube. He also put out 40 songs in 40 days this year.

We discuss all of this in today's episode!

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3:00 40 songs in 40 days challenge

7:00 Going Viral on TikTok

11:15 Building his look and brand

12:30 Creating and Filming 'Whisper'

39:30 Able's Journey

57:00 NBC's Songland/ Writing Greenlight

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Connect with Able Heart here: https://www.ableheart.co/exclusive

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If you enjoy the podcast, would you please consider leaving a 5 star review on Apple Podcasts/iTunes? It takes less than 30 seconds, and it really makes a difference in helping to convince hard-to-get guests. I also love reading the reviews!

--

For show notes, transcripts and past guests, please visit thesetupseries.com

Want to meet our guests? Join our community (“Set Up Set List") at thesetupseries.com/community

Jun 28, 202301:01:44
Caleb Hawley | EP 99

Caleb Hawley | EP 99

Caleb Hawley is a New York City based songwriter and performer. In his decade-long career, he has released five albums and played over 1000 shows. Citing main influences such as Randy Newman and Janet Jackson, his songs often combine catchy melodies with dark and satirical lyrics. Combining catchy melodies with dark and satirical lyrics, one has to be careful not to slip while dancing in a puddle of their own tears. 

There was a time when Caleb hated being mistaken for his mother when answering the land-line, but it worked out for him in the end, setting him apart with his high, androgynous vocals. He forms authentic connections with an air of openness, soulful singalongs and untethered guitar work drawing comparisons from Prince to Robin Williams.  

He has 5 full length albums out to date,  most which were written & produced in his 5x10 storage-unit-turned-studio, where he works alongside a black market DVD burning entrepreneur named Fred.  

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4:15 How are you able to balance a two and three year old with your music career?

7:30 What would you describe your current fan base?

12:00 Collaborations

17:45 'Preshow Music' release

28:00 Preview 'Someone who makes you happy'

29:00 Running Ads for Music Promotion

38:00 What do you want to be known for?

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Connect with Caleb

https://www.calebhawley.com/

--

If you enjoy the podcast, would you please consider leaving a 5 star review on Apple Podcasts/iTunes? It takes less than 30 seconds, and it really makes a difference in helping to convince hard-to-get guests. I also love reading the reviews!

--

For show notes, transcripts and past guests, please visit thesetupseries.com

Want to meet our guests? Join our community (“Set Up Set List") at thesetupseries.com/community

Apr 19, 202340:18
Prinz Grizzley | EP 98

Prinz Grizzley | EP 98

Austrian Alps-based Americana songwriter Prinz Grizzley veered into the Americana lane with two critically-acclaimed albums that led to playing festivals around the world, recording with Erin Rae, and sharing bills with folks like Yola, Tyler Childers, Molly Tuttle, Charley Crockett and many more.

Today we are joined by Prinz to discuss his new singles, “I Keep On Searching” and “Payback Day (I’ll Give No Warning)," and his take on the CCR classic “Proud Mary,” all songs represent another new direction taken by Prinz.

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2:15 New Releases

7:00 What is the difference between country music in Austria and US?


How would you describe your style and how did it form throughout the years?
How did create the stage name, Prinz Grizzley?

20:30 How did you get started in music?

24:00 What do you want to be known for? --

Check out Prinz Grizzley! http://prinzgrizzley.com/

--

If you enjoy the podcast, would you please consider leaving a 5 star review on Apple Podcasts/iTunes? It takes less than 30 seconds, and it really makes a difference in helping to convince hard-to-get guests. I also love reading the reviews!

--

For show notes, transcripts and past guests, please visit thesetupseries.com

Want to meet our guests? Join our community (“Set Up Set List") at thesetupseries.com/community

Apr 12, 202326:56
Brenden Starr | EP 97

Brenden Starr | EP 97

Today we are joined by Brenden Starr, an Alternative/Pop/Rock artist with a national audience as well by auditioning for 13-Time GRAMMY Award-Winning Artist Lady Gaga as a backup tour singer and qualifying for television shows like American Idol and X Factor. We discuss his debut album 'Hopeless Romantic' in today's episode.

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3:00 Hopeless Romantic

11:25 Journey into Music

16:15 TV Shows

29:00 What do you want to be known for?




Hopeless Romantic out now! http://itunes.apple.com/album/id1662077287?ls=1&app=itunes

--

If you enjoy the podcast, would you please consider leaving a 5 star review on Apple Podcasts/iTunes? It takes less than 30 seconds, and it really makes a difference in helping to convince hard-to-get guests. I also love reading the reviews!

--

For show notes, transcripts and past guests, please visit thesetupseries.com

Want to meet our guests? Join our community (“Set Up Set List") at thesetupseries.com/community


Apr 05, 202340:04
The Mercy Stone | EP 96

The Mercy Stone | EP 96

Today, Scott Grady from The Mercy Stone joins us on The Set Up podcast to discuss their newest release ‘Crash’.’ Scott shared the heartbreaking story behind the beautiful ballad of a song and how the song was created.

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2:00 Crash

10:00 Songwriting Process

19:30 Evolution of the band

23:00 Meeting Mia, lead singer

28:30 Fanbase

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Watch Crash here: https://youtu.be/2Ag4SSruERo

--

If you enjoy the podcast, would you please consider leaving a 5 star review on Apple Podcasts/iTunes? It takes less than 30 seconds, and it really makes a difference in helping to convince hard-to-get guests. I also love reading the reviews!

--

For show notes, transcripts and past guests, please visit thesetupseries.com

Want to meet our guests? Join our community (“Set Up Set List") at thesetupseries.com/community


Mar 29, 202342:06
Kaylee Lauren | EP 95

Kaylee Lauren | EP 95

Episodes with music are only available on Spotify.

Today we are joined by an up and coming 17 year old singer songwriter from LA, Kaylee Lauren. Kaylee Lauren pairs her vulnerable and introspective lyrics with her emotional and distinctive vocals. She has seen consistent success with growing her fanbase with over 700,000 streams for her newest release “Not Enough’ and over 35,000 monthly listeners on Spotify.

Kaylee joins us on The Set Up podcast to discuss how she prioritizes her mental health, and her newest release ‘Not Enough.'

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2:00 Not Enough

5:00 Mental Health

9:00 Songwriting Process

12:00 Background in Music

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Check out Not Enough! https://open.spotify.com/album/20x7T6WEFYTl4G9I0lLGrv?si=qoozAaPWSAql_vTBpODH7w

--

Use our code for 30% off your first year’s membership with DistroKid. http://distrokid.com/vip/thesetup. As always, when you distribute your music to DSPs with DistroKid, they never take a cut. You & your collaborators get 100% of the earnings.

--

If you enjoy the podcast, would you please consider leaving a 5 star review on Apple Podcasts/iTunes? It takes less than 30 seconds, and it really makes a difference in helping to convince hard-to-get guests. I also love reading the reviews!

--

For show notes, transcripts and past guests, please visit thesetupseries.com

Want to meet our guests? Join our community (“Set Up Set List") at thesetupseries.com/community

Mar 22, 202339:32
Sin. | EP 94
Mar 15, 202333:43
Daniel G. Harmann | EP 93
Mar 08, 202338:21
Ken Newman | EP 92
Mar 01, 202358:39
Matt Axton | EP 91

Matt Axton | EP 91

Today, we are joined by Matt Axton. He is a California-based singer-songwriter, guitarist, and band leader. His music is a “humble slice of Americana,” with a mix of folk, roots, country, blues, and rock.

As a youth, Matt was on and off tour buses with Matt Axton is a California-based singer-songwriter, guitarist, and band leader. His music is a “humble slice of Americana,” a mix of folk, roots, country, blues, and rock. His eclectic style was grown in the mountains of Tahoe and proudly honed in the heart of the Axton music legacy. Matt’s grandmother, Mae Boren Axton, co-penned Elvis Presley’s first million-selling hit Heartbreak Hotel and was known as The Queen Mother Of Nashville. Matt's father, Hoyt Axton, was a musical powerhouse in the folk-country-rock scene writing hits like Joy to the World, Never Been to Spain, and many more. Boasting over 300 original songs of his own, Matt Axton is making his mark in the West Coast music scene with a recent single and video release of his bittersweet and bright country love song Blue Sky Rain, followed by collaborations with Hollywood bluegrass, country and rock mainstays dad, Hoyt Axton and grandmother Mae "Queen Mother of Nashville.

Matt shares his newest release Blue Sky Rain and stories from being on the road in this episode of The Set Up.

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Meet Matt Axton

Family history of musicians

Folk Americana Songwriting

New Release ‘Blue Sky Rain’

On the Road and Touring

‘Making Good Music’

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Check out his latest work ‘Blue Sky Rain’ available everywhere! https://open.spotify.com/album/352TLEjLqRScZ8ZQQv6CWr?si=mA1MHGH_QPWmj4TvE1VMhg&nd=1

If you enjoy the podcast, would you please consider leaving a 5 star review on Apple Podcasts/iTunes? It takes less than 30 seconds, and it really makes a difference in helping to convince hard-to-get guests. I also love reading the reviews!

--

For show notes, transcripts and past guests, please visit thesetupseries.com

Want to meet our guests? Join our community (“Set Up Set List") at thesetupseries.com/community

Feb 22, 202344:20
Anni FKA Annika Grace | EP 90

Anni FKA Annika Grace | EP 90

So excited. We are joined by another good friend of mine, Anni

Los Angeles Native Anni, previously known as Annika Grace, is a poet, singer/songwriter and creator of a house concert series in Venice Beach called ‘Saturdays at Seven’. This new era of music explores the more vulnerable, authentic and raw side of her artist project while incorporating her poetry into her music more as well. Her newest single ‘Guest List’ is out now.

Her music has been heard in MTV's Real World Atlanta and the HBO max show 12 Dates of Christmas. Anni's poetry has won six silver keys in the Scholastic Art and Writing Awards. She has been awarded First Place Gold Medalist for the World Poetry

Movement’s Best Poets and Poems and Gold Medalist in the International Who’s Who in poetry contest. Her first poetry book 'Remedies' comes out this year exploring the thoughts of grief, love, and acceptance and how in a way, words and music can heal."

Anni shares the inspiration behind her newest release ‘Guest List,’ and also her other projects ‘Saturdays at Seven’ and book of poems.

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Meet Annika aka Anni

Songwriting at 7 years old

New Release “Guest List”

House Series called Saturdays at Seven

Book of Poems ‘Remedies’ coming soon!

‘Failure is the key to success’

‘Creating Art that Lasts’

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Check out his latest work ‘Guest List’ available everywhere! https://open.spotify.com/album/6RFbIIDzTbgsTZ5OG3VpF6?si=XCE8k0fDRaWYEZsA24DrEg

-

Use our code for 30% off your first year’s membership with DistroKid. http://distrokid.com/vip/thesetup. As always, when you distribute your music to DSPs with DistroKid, they never take a cut. You & your collaborators get 100% of the earnings.

If you enjoy the podcast, would you please consider leaving a 5 star review on Apple Podcasts/iTunes? It takes less than 30 seconds, and it really makes a difference in helping to convince hard-to-get guests. I also love reading the reviews!

--

For show notes, transcripts and past guests, please visit thesetupseries.com

Want to meet our guests? Join our community (“Set Up Set List") at thesetupseries.com/community

Feb 15, 202328:28
Nellie Mar | EP 89

Nellie Mar | EP 89

Today we are joined by a good friend of mine, Nellie Mar.

Nellie Mar is a singer-songwriter who writes raw, honest and emotional songs in Pop/EDM. Her focus is to see the world through a positive lens and have optimism translated through her music. Her sounds take you on a journey exploring humanity's intimate moments, expressed through soothing chords and soaring melodies.

Nellie Mar joins us on The Set Up podcast to discuss her newest release ‘Reckless Abandon.’

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Meet Nellie Mar

Songwriting Sessions + Meet ups

Signed with Ultra Publishing

New EP ‘Reckless Abandon’

‘I want to die empty.’

--

Check out her latest work ‘Reckless Abandon’ available everywhere! 

If you enjoy the podcast, would you please consider leaving a 5 star review on Apple Podcasts/iTunes? It takes less than 30 seconds, and it really makes a difference in helping to convince hard-to-get guests. I also love reading the reviews!

--

For show notes, transcripts and past guests, please visit thesetupseries.com

Want to meet our guests? Join our community (“Set Up Set List") at thesetupseries.com/community

Feb 08, 202330:10
BLKZEN | EP 88

BLKZEN | EP 88

BLKZEN is an Afro-Guyanese New York native. He spends a lot of time creating and collaborating with international & interdisciplinary creators which gave him the key to understanding his process.

Zen has made many fusions of genres. Each genre is a toolkit of sounds with their own culture and feeling with distinct musical landscapes. He has been traversing across countless landscapes using these different tools and when he returns to his toolbox, he brings back foreign tools to bring unique landscapes in his head to life.

Today we are joined by BLKZEN to discuss his newest release ‘Demigod,’ and his process of producing it.

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Meet Zen aka BLKZEN

From Prep School to Production

Making music with unique sounds

AI in Music Production

New Release 45 min audio film ‘Demigod’

‘The greatest artist in history’

-

Check out his latest work ‘Demigod’ available everywhere!

-

Use our code for 30% off your first year’s membership with DistroKid. http://distrokid.com/vip/thesetup. As always, when you distribute your music to DSPs with DistroKid, they never take a cut. You & your collaborators get 100% of the earnings.

If you enjoy the podcast, would you please consider leaving a 5 star review on Apple Podcasts/iTunes? It takes less than 30 seconds, and it really makes a difference in helping to convince hard-to-get guests. I also love reading the reviews!

--

For show notes, transcripts and past guests, please visit thesetupseries.com

Want to meet our guests? Join our community (“Set Up Set List") at thesetupseries.com/community

Feb 01, 202334:29
EQUIS | EP 87

EQUIS | EP 87

Xavier aka EQUIS is a New York born DJ, who started at the age of 14. At 22 years old, he has been featured on Sway in The Morning, Shade 45, as well Hip-Hop Nation and Power 105.1. EQUIS has also licensed his music from HBO Max, The CW, The Los Angeles Dodgers, The PGA Tour, The NFL Network. In addition to production credits, he has shared the stage with artists such as The Chainsmokers, Borgore, Meek Mill, French Montana, Adventure Club, Ansel Elgort, Snails, and more.

Today we are joined by EQUIS to discuss his newest single WSP.

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Meet Xavier aka EQUIS

Club Showcase at 15 years old

Pro Tip: Build Relationships with Local Venues

Getting on Radio + TV (*add Mezz’s episode here (his manager))

New Release ‘WSP’

Social Media Impacts on Authenticity + Music

New Music coming 2023

‘Taking Music to an Immersive Space’

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Check out his latest work ‘WSP’ available everywhere! https://open.spotify.com/track/0njabeDkP1XhlKRs974N9f?si=jnNiRunmQZeb-4pdL9_OWA&nd=1

-

Use our code for 30% off your first year’s membership with DistroKid. http://distrokid.com/vip/thesetup. As always, when you distribute your music to DSPs with DistroKid, they never take a cut. You & your collaborators get 100% of the earnings.

If you enjoy the podcast, would you please consider leaving a 5 star review on Apple Podcasts/iTunes? It takes less than 30 seconds, and it really makes a difference in helping to convince hard-to-get guests. I also love reading the reviews!

--

For show notes, transcripts and past guests, please visit thesetupseries.com

Want to meet our guests? Join our community (“Set Up Set List") at thesetupseries.com/community

Jan 25, 202336:49
Colm Gavin | EP 86

Colm Gavin | EP 86

 Colm Gavin is an Irish singer/songwriter currently signed to BEO Records. Colm's first two solo releases (Your Endless Slumber/A Voice For The Urban Darlings) both reached number 1 in the Irish Charts at the time of their release.

Singles from his debut album have reached the top ten in notable Indie charts in Norway, Australia, USA, Canada & Japan. He has made notable inroads in the American market with his music currently being playlisted on over 50 stations across the US & Canada.

Colm Gavin was recently made an Artist Ambassador for WhyHunger: Artists against hunger and poverty; a charity established in the late 1970s by Bill Ayres and the late Harry Chapin. Fellow artist ambassadors include Santana, Jackson Browne & Bruce Springsteen.

Today, we are joined by Colm Gavin to discuss his inspirations behind his newest release ‘1992 Tapes.’

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Meet Colm Gavin

‘The 1992 Tapes’

Pulling Influence from Characters in Life

Compare Yourself to Who You Were Yesterday, Not Who Others Are Today

New Christmas Single 

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Check out his latest work ‘The 1992 Tapes’ available everywhere! https://open.spotify.com/album/3qp5DtmL4L1OB2xbQWkuh5?si=VQGks_KkRy24haEMeG1-Bw 

--

If you enjoy the podcast, would you please consider leaving a 5 star review on Apple Podcasts/iTunes? It takes less than 30 seconds, and it really makes a difference in helping to convince hard-to-get guests. I also love reading the reviews!

--

For show notes, transcripts and past guests, please visit thesetupseries.com

Want to meet our guests? Join our community (“Set Up Set List") at thesetupseries.com/community


Jan 18, 202332:07
Ryan Dusick | EP 85

Ryan Dusick | EP 85

Ryan Dusick is the founding drummer of Maroon 5, an Associate Marriage & Family Therapist (AMFT), and the author of the book "Harder to Breathe - A Memoir of Making Maroon 5, Losing It All, and Finding Recovery."

In 1994, Ryan Dusick joined friends Adam Levine, Jesse Carmichael, and Mickey Madden to form the band Kara’s Flowers. They released the album The Fourth World in ’97. Following the termination of their record deal, the band went on hiatus and everyone went their separate ways.

In 2001, Dusick reunited with Levine, Madden and Carmichael. They were joined by former Square guitarist James Valentine. The group changed their name to Maroon 5 and set to work writing new songs for what would become the award winning album Songs About Jane.

After departing from Maroon 5 and years of struggling with physical and mental health challenges, Ryan finally overcame in 2016, when he began his journey of recovery, culminating in a new life path.

Ryan has recently released an intimate, behind-the-scenes look at his journey from the highs of international superstardom to the depths of addiction, anxiety, chronic injury, and depression. His book Harder to Breathe chronicles Ryan’s remarkable recovery and his transition from the music industry to professional counseling where he’s helped hundreds of clients overcome mental and physical health challenges.

Today I am joined by Ryan to discuss his musical journey, addiction, identity and his new book release ‘Harder to Breathe.’

Ryan Dusick and “Kara’s Flowers’ aka ‘Maroon 5’

Evolution of the Band

Anxiety, Addiction, Coping, and Recovery

Finding Personal Identity after Maroon 5

Writing ‘Harder to Breath” as Self Reflection + Finding Purpose in Life

Check out his latest book release ‘Harder to Breath”’ available everywhere!

Use our code for 30% off your first year’s membership with DistroKid. http://distrokid.com/vip/thesetup. As always, when you distribute your music to DSPs with DistroKid, they never take a cut. You & your collaborators get 100% of the earnings.

If you enjoy the podcast, would you please consider leaving a 5 star review on Apple Podcasts/iTunes? It takes less than 30 seconds, and it really makes a difference in helping to convince hard-to-get guests. I also love reading the reviews!

--

For show notes, transcripts and past guests, please visit thesetupseries.com

Want to meet our guests? Join our community (“Set Up Set List") at thesetupseries.com/community

Jan 11, 202333:29
Gus Glasser | EP 84

Gus Glasser | EP 84

Gus Glasser is a 23-year-old Atlanta native with a style described as soulful pop and musical influences like Trey Songz, Flying Lotus, Mr. Carmack, and Marc Rebillet.

Gus recently released “Days After South Africa,’ influenced by his time in rehab there. He uses music to share his challenges with mental health and addiction. He is known for his improv performances on Atlanta campuses, with his single "A Really Damn Long Day" blowing up on TikTok and 5.5million streams on Spotify.

Today, we are joined by Gus Glasser to discuss street performances, addiction and his release ‘Days After South Africa.’

This has been a hands down favorite and the most fun interview we’ve had. You can feel the energy radiating from Gus through our computer screens. From the periwinkle wall to the constant banter and playful comments about our studio, we hope to have him back on very soon. You can feel that music is his life, and has saved him from a dark path. Music brings him life and he is an example of being his number one fan. Gus was open about his experience in rehab, which inspired his new album, and how he has made waves making videos of himself improvising music on the college campus he ironically dropped out of. He ended the interview with a sneak peek of his unreleased upcoming single, which was a pleasant surprise to the day.

Meet Gus Glasser

Musical Influences

Authenticity in Music and Social Media

Street Performances on College Campus (in Atlanta)

Why Gus Loves Music

Releasing “Days After South Africa”

His Addiction and Rehab

“The Guy That You Turn To”

New Song Sneak Peek

Check out his latest work ‘Days After South Africa’ available everywhere! https://open.spotify.com/artist/6gBvpdkTiBkS5cGQgM68gr?si=kKHtBrQ4Stabw4fP7JOG5Q

--

If you enjoy the podcast, would you please consider leaving a 5 star review on Apple Podcasts/iTunes? It takes less than 30 seconds, and it really makes a difference in helping to convince hard-to-get guests. I also love reading the reviews!

--

For show notes, transcripts and past guests, please visit thesetupseries.com

Want to meet our guests? Join our community (“Set Up Set List") at thesetupseries.com/community

Jan 04, 202342:21
nikmoody | EP 83

nikmoody | EP 83

Nikmoody is an Italian-American rapper from Long Island, NY.  Hopeful yet brooding, his lyrical style reflects his love for old school hip hop and grunge rock & roll. He’s known for his powerful songwriting and contagious performances. He’s hit the stage with the likes of Dizzy Wright, KOTA The Friend, and Asher Roth. After performing on Shade45, at SXSW and the Empire State Music Festival, Nik headlined his first international tour in London & Finland in 2022.

Nikmoody recently released his first album ‘Madhouse.’ Guided by his producer Blvff, Nik has adapted to the bouncy trap sounds and melodic guitar rhythms of the new school while keeping the boom bap core that his fanbase craves. He even blends into the world of metal with a feature from Stray From The Path’s DR€W ¥ORK on the standout single “BMT.”

Nik “channels experiences of loss, addiction, and a near-death experience into his music.” It’s within these experiences that Moody found his voice. He rallies every misfit, every quiet kid who feels overwhelmed by the world to cross their fingers, and find hope until the bitter end.

Today, we are joined by Nik to discuss touring, songwriting and his new release ‘Madhouse.’

Nik took this interview from his long island apartment, surrounded by a white board of ideas behind him. Nik is a true east coast guy at heart, and shares his love for his roots and the support he has gained from it. He brings this very raw sentiment to the conversation. This interview has no shortage of insight on touring and live performances.

Meet Nick Taldi aka nikmoody

International Tour

New Album ‘Madhouse’

Songwriting Process

Promotion before the album

Collaborations

“A passionate guy’

Advice for young artists

Check out his latest work ‘Madhouse’ available everywhere! https://distrokid.com/hyperfollow/nikmoody/madhouse

Use our code for 30% off your first year’s membership with DistroKid. http://distrokid.com/vip/thesetup. As always, when you distribute your music to DSPs with DistroKid, they never take a cut. You & your collaborators get 100% of the earnings.

--

If you enjoy the podcast, would you please consider leaving a 5 star review on Apple Podcasts/iTunes? It takes less than 30 seconds, and it really makes a difference in helping to convince hard-to-get guests. I also love reading the reviews!

--

For show notes, transcripts and past guests, please visit thesetupseries.com

Want to meet our guests? Join our community (“Set Up Set List") at thesetupseries.com/community

Dec 28, 202236:30
Chelsea Gilliland of CHLSY | EP 82

Chelsea Gilliland of CHLSY | EP 82

From the inception of the band in July of 2021, Nashville rock band, CHLSY, strives to reignite 90’s sounds with their own modern “dark rock” spin and make music for others to feel seen.

Vocalist, Chelsea Gilliland, hosts several radio shows and recently partnered with the global streaming platform, Twitch. CHLSY has grown its loyal social media fan base to nearly 83.7K followers and supported the Nashville-based rock band The Criticals on tour this past July.

Today we are joined by Chelsea Gilliland of CHLSY to discuss authenticity, healing and her new release ‘Quantum Entanglement.’

I love the way Chelsea entered the interview. She is sweet, and has a ‘cool’ vibe about her. You can sense her spirituality, believing that the universe is at work. In fact, her album title is a mix of science and human nature within her art. Coming from a family with a science background, she shares a bit she has learned from her dad and brother.

Meet Chelsea Gilliland aka CHLSY

Finding your sound as a band

Healing and making music

New Album ‘Quantum Entanglement’

‘Mosaics of the people we loved’

Law of Attraction and Goal Setting

‘Making music that makes people feel less alone’

‘Quantum Entanglement’ out now! www.chlsymusic.com

--

Use our code for 30% off your first year’s membership with DistroKid. http://distrokid.com/vip/thesetup. As always, when you distribute your music to DSPs with DistroKid, they never take a cut. You & your collaborators get 100% of the earnings.

--

If you enjoy the podcast, would you please consider leaving a 5 star review on Apple Podcasts/iTunes? It takes less than 30 seconds, and it really makes a difference in helping to convince hard-to-get guests. I also love reading the reviews!

--

For show notes, transcripts and past guests, please visit thesetupseries.com

Want to meet our guests? Join our community (“Set Up Set List") at thesetupseries.com/community

Dec 21, 202228:36
Birthdayy Partyy | EP 81

Birthdayy Partyy | EP 81

Birthdayy Partyy is an electronic duo comprised of twin brothers who are native to Chicago. They are known for their lighthearted dance music energy and their goofy personalities on the internet and are known as the ‘Twin brothers who make Partyy Music for Partyy People who like to Partyy.’

Birthdayy Partyy are supported by Zeds Dead, Don Diablo, and many more. They recently released collaborations with artists like Adventure Club, Defunk, and Wednesday. You can find Birthdayy Partyy touring across America and performing at festivals like EDC Vegas and NorthCoast.

Today we are joined with our fellow twin, Bryan of Birthdayy Partyy to discuss their brand and upcoming projects.

Meet Bryan of Birthdayy Partyy

The name, brand and theme of Birthdayy Partyy

Story behind the twin duo

Performing at EDC Vegas 2019

Chicago & KC venues

New EP Coming 2023

Creating Video Content and TikTok

“Having an impact on people positively that makes them have positive impacts on others’

Check out Birthdayy Partyy! birthdayypartyy.com

--

If you enjoy the podcast, would you please consider leaving a 5 star review on Apple Podcasts/iTunes? It takes less than 30 seconds, and it really makes a difference in helping to convince hard-to-get guests. I also love reading the reviews!

--

For show notes, transcripts and past guests, please visit thesetupseries.com

Want to meet our guests? Join our community (“Set Up Set List") at thesetupseries.com/community

Dec 14, 202244:58
Andrew Rodger | EP 80

Andrew Rodger | EP 80

For almost 30 years, Andrew Rodger has performed throughout Canada, solo and with his own band - Stop Yelling. After a lengthy break from the music world to begin his family, Andrew returned to music in 2020 amidst a very different musical landscape from the one he left.

Self proclaimed sadly optimistic songwriter, working from his home studio space, he has released 7 complete albums in the last 2 years. Two of which we will discuss today are “Haunted Cowboy Sounds’ and The Wanderer.


(The Interview)

The interview was held virtually but we can see Andrew in his purple/blue home studio with banjos and guitars on the wall. The conversation starts off lighthearted, fun, and turns into a feeling full of hope and full of love. His kids are an important part of his life and he has no shortage of stories to share with us. We get a glimpse of a true writer with a great memory of his past and lots of quotes from great musical legends.

--

New Releases “Haunted Cowboy Sounds’

Meet Andrew Rodger

Live, Virtual and Local Shows

Making Kids Music

Making an album in 30 days

‘Someone that helps others’

--

Haunted Cowboy Sounds out now! https://andrewrodgermusic.com/

--

If you enjoy the podcast, would you please consider leaving a 5 star review on Apple Podcasts/iTunes? It takes less than 30 seconds, and it really makes a difference in helping to convince hard-to-get guests. I also love reading the reviews!

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For show notes and past guests, please visit thesetupseries.com

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Dec 07, 202201:00:52
Defining Your Artist Brand with Katie Zaccardi | EP 79

Defining Your Artist Brand with Katie Zaccardi | EP 79

Katie Zaccardi is a coach and educator for musicians, music teachers, and music coaches, helping them grow their business & bank accounts while ditching overwhelm, self-doubt, and burnout for good. After dedicating 10+ years of her life to the music industry as a student, indie artist, and music industry professional, and creating a life of freedom, abundance, & music for herself, she founded "Out to Be" to give music entrepreneurs the tools, support, & motivation to do the same.

Today we discuss how Katie helps you define your brand as an artist and craft your messaging to always be your authentic self.

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Your brand as a musician is so much more than your genre or your color palette. It’s a reflection of who you are, and why your audience loves you. Knowing your brand makes it easier to show up authentically online and create content with confidence. That's why Katie created The Artist Brand DNA Quiz that helps musicians figure out which one of the 6 Brand Archetypes (The Romantic, The Advocate, The Inspiration, The Observer, The Party Animal, The Entertainer) they are.

Take the quiz https://www.katiezaccardi.com/

--

Create a website with Bandzoogle.com! Share your music, merch, videos, and bio with anyone with one link. Try it free for 30 days with an exclusive promo code “thesetup” to get 15% off the first year of any subscription. (That is less than $11/month.)

--

If you enjoy the podcast, would you please consider leaving a 5 star review on Apple Podcasts/iTunes? It takes less than 30 seconds, and it really makes a difference in helping to convince hard-to-get guests. I also love reading the reviews!

--

For show notes and past guests, please visit thesetupseries.com

Want to meet our guests? Join our community (“Set Up Set List") at thesetupseries.com/community


Jul 14, 202240:33
Megan Hamilton | EP 78

Megan Hamilton | EP 78

Megan Hamilton is a producer and vocalist out of Minneapolis. With her debut on Bristol’s Ghetto Funk, Hamilton brings a European influence to funk in the US. Her recent tracks have been supported by moguls like Benny Benassi,  CloZee, Stickybuds, Funk Hunters and more.

Today we discuss how Megan connects with her fans through her genre bending performances and personal brand.

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Who is Megan Hamilton?

Energy at Live Shows

Personal Brand

Race, Sexuality and Gender Identity

Advice for Music Professionals

What do you want to be known for?

--

Time Flies by Megan Hamilton https://open.spotify.com/track/55fjUuhmGwrKBD5MyrpZUN?si=3bfa90d2356d4ea9

--

Use our code for 30% off your first year’s membership with DistroKid. http://distrokid.com/vip/thesetup. As always, when you distribute your music to DSPs with DistroKid, they never take a cut. You & your collaborators get 100% of the earnings.

--

If you enjoy the podcast, would you be willing to leave us a 5-star review on Apple podcasts? It takes less than 15 seconds, and it really makes a difference in helping to convince hard-to-get guests and I also love reading the reviews! We love to see what you all think!

--

For show notes and past guests, please visit thesetupseries.com

Want to meet our guests? Join our community (“Set Up Set List") at thesetupseries.com/community

Jun 29, 202243:50
Aaliyah's Online Store with Jamie Way | EP 77

Aaliyah's Online Store with Jamie Way | EP 77

Jamie Way has been working in the music industry for over 15 years. He's designed and marketed over 100 online ecommerce stores, including Beyonce, Slayer, Snoop Dogg, Busta Rhymes, Aaliyah, Mariah Carey, Motorhead, and a lot more.

He started working with EMPIRE 3 years ago to help develop and scale an eCommerce department.

This week, we discuss Jamie’s role in the launch of Aaliyah's online store, and the strategy it took to help One in a Million hit the top 10 on billboard.

--

How did Jamie Way get into Music?

E-Commerce at EMPIRE

Planning to Launch a Digital Store

Aaliyah’s Online Store

Merch & Digital Album Rollout Plan

What do you want to be known for?

--

Aaliyah's One In A Million Album

https://blackgroundrecords.net/

--

Create a website with Bandzoogle.com! Share your music, merch, videos, and bio with anyone with one link. Try it free for 30 days with an exclusive promo code “thesetup” to get 15% off the first year of any subscription. (That is less than $11/month.)

--

If you enjoy the podcast, would you please consider leaving a 5 star review on Apple Podcasts/iTunes? It takes less than 30 seconds, and it really makes a difference in helping to convince hard-to-get guests. I also love reading the reviews!

--

For show notes and past guests, please visit thesetupseries.com

Want to meet our guests? Join our community (“Set Up Set List") at thesetupseries.com/community

Jun 15, 202252:53
Russell Dickerson's 'She Likes It' with Laura Hostelley, Triple Tigers | EP 76

Russell Dickerson's 'She Likes It' with Laura Hostelley, Triple Tigers | EP 76

Laura Hostelley started at Triple Tigers Records as the promotions coordinator in 2016, which evolved into the VP of Marketing working on promotional plans for Cam, Scotty Mcreery and Russell Dickerson.

Prior to joining Triple Tigers Records, Laura worked as a freelancer to Sounds Like Nashville and Taste of Country where she created content for some of the format’s biggest stars including Garth Brooks, Blake Shelton, Cam, Carly Pearce, and Kane Brown.

Today, we discuss how Laura and Triple Tigers drive 5.5 million streams every week through new video content for Russell Dickerson’s release of “She Likes It.”

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Who is Laura Hostelley? Radio Promo to Digital Marketing

“She Likes It’ by Russell Dickerson

Prioritizing Video for Promotion

Different Video Formats by Platform

Building Momentum

Different Strategies for Different Artists

What’s Next?

What do you want to be known for?

--

Russell Dickerson "She Likes It "

https://orcd.co/shelikesit

--

Use our code for 30% off your first year’s membership with DistroKid. http://distrokid.com/vip/thesetup. As always, when you distribute your music to DSPs with DistroKid, they never take a cut. You & your collaborators get 100% of the earnings.

--

If you enjoy the podcast, would you be willing to leave us a 5-star review on Apple podcasts? It takes less than 15 seconds, and it really makes a difference in helping to convince hard-to-get guests and I also love reading the reviews! We love to see what you all think!

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For show notes and past guests, please visit thesetupseries.com

Want to meet our guests? Join our community (“Set Up Set List") at thesetupseries.com/community

Jun 08, 202235:13
Vevo Official Live Performances with Micah Bickham | EP 75

Vevo Official Live Performances with Micah Bickham | EP 75

Micah Bickham is a live performance director, handling the creative content development and production of original content at Vevo.  He's directed and worked with Ariana Grande, The Weeknd, Justin Bieber, Billie Eilish, Lorde, Halsey, J Balvin, Camila Cabello and many others.

Micah started his career as a tape duplicator for Joel Osteen. In 2008 he created a production company focused on live performances captured in a cinematic way.

Today, we discuss how Micah creates official live performance music videos under Vevo for artists like Ariana Grande, driving greater support for her music.

--

Who is MIcah Bickham?

DIY Musician to Joel Osteen TV Editor

Content Production @ Vevo

Types of Vevo Original Content

Promo Timelines

Ariana Grande Live Performances

What do you want to be known for?

--

Safety Net ft. Ty Dolla $ign https://www.youtube.com/watch?v=r2XJ9P1NvJc 

Positions https://www.youtube.com/watch?v=uL52DajINdY

--

Create a website with Bandzoogle.com! Share your music, merch, videos, and bio with anyone with one link. Try it free for 30 days with an exclusive promo code “thesetup” to get 15% off the first year of any subscription. (That is less than $11/month.)

--

If you enjoy the podcast, would you please consider leaving a 5 star review on Apple Podcasts/iTunes? It takes less than 30 seconds, and it really makes a difference in helping to convince hard-to-get guests. I also love reading the reviews!

--

For show notes and past guests, please visit thesetupseries.com

Want to meet our guests? Join our community (“Set Up Set List") at thesetupseries.com/community

May 25, 202244:34
'Crazy' by gavn! with Alex Hallerman | EP 74
May 18, 202244:45
Exposure through Brands with Charles Gadsdon | EP 73
May 11, 202242:31
'Pressure' by Jonah Roy with Matt Ladis | EP 72
May 04, 202244:12
Unique Remixes of ‘Down & Out’ by SypSki with Ryder MGMT | EP 71

Unique Remixes of ‘Down & Out’ by SypSki with Ryder MGMT | EP 71

Ethan Udell is currently the Marketing Manager at Arista Records and Nell Jones is the Production Manager at Offbeat Media Group. During college, Ethan started the boutique management company Ryder MGMT, and Nell joined him to help out with all things marketing. Since graduating, Ethan and Nell manage a roster of artists, and lead digital strategy on a variety of records including a Grammy-nominated album.

Today, we discuss how Ethan and Nell helped SypSki release multiple remixes of his single ‘Down and Out’ to increase his fanbase and streams to over 3M listens!

--

Meet Ethan, Ryder MGMT

Meet Nell, Ryder MGMT

Emo/pop Soundcloud artist, SypSki

‘Down & Out’ Artist Collaborations

‘Down & Out’ Alternate Versions

Remix Strategy & Outreach

Promoting Remixes to Different Audiences

What’s Next

What do you want to be known for?

--

Emerging Arizona-based artist SypSki has begun to make a name for himself with his music. For the past several years, he has grown to develop his own unique sound, a versatile mix of styles that combines pop, rap, rock, dance and indie. SypSki kicks off 2022 with his new single “Instagram (Letterman)” out January 21st

Original - https://open.spotify.com/track/0wV91HyxK0DunZraVv7jcz?si=c486777ebd734063

Remix - https://open.spotify.com/track/15llu6vBxUkxT3atrT4FME?si=8295626e30b64a61

Punked - https://open.spotify.com/track/1RLypG2sfgq9l7BOUhJadj?si=7690b06128f74655

--

Use our code for 30% off your first year’s membership with DistroKid. http://distrokid.com/vip/thesetup. As always, when you distribute your music to DSPs with DistroKid, they never take a cut. You & your collaborators get 100% of the earnings.

--

If you enjoy the podcast, would you be willing to leave us a 5-star review on Apple podcasts? It takes less than 15 seconds, and it really makes a difference in helping to convince hard-to-get guests and I also love reading the reviews! We love to see what you all think!

--

For show notes and past guests, please visit thesetupseries.com

Want to meet our guests? Join our community (“Set Up Set List") at thesetupseries.com/community


Apr 27, 202250:28
'Thunder' by Lum!x with Susanne Hazendonk | EP 70

'Thunder' by Lum!x with Susanne Hazendonk | EP 70

Susanne Hazendonk leads the Spinnin' Records team as the Head of Global Marketing, overseeing the leading Dutch label’s product management, promotion, streaming, radio, and marketing departments. Her career in the music industry started at Warner Benelux in the late 2000s, but her seeds of passion for music, particularly dance music, were first planted as a kid when she stumbled on the raw and energetic rave sounds of the 90's. In the years since, Susanne has climbed the ranks of the industry, gaining hands- on experience with acts like Michael Bublé, The Red Hot Chili Peppers, and Bruno Mars.

Today, we are discussing how Susanne used data to identify key markets and help ‘Thunder’ by Lum!x go platinum around the world.

https://www.youtube.com/watch?v=yCTxqM-aLtE

--

How Susanne Started in Music

Working at Spinnin’ Records

Dance Music in Europe

Planning the release of ‘Thunder’ by Lum!x

Using Data to Approach Different Markets

Timing is Everything

“Music is Emotion.”

Other Resources

What do you want to be known for?

--

Create a website with Bandzoogle.com! Share your music, merch, videos, and bio with anyone with one link. Try it free for 30 days with an exclusive promo code “thesetup” to get 15% off the first year of any subscription. (That is less than $11/month.)

--

If you enjoy the podcast, would you please consider leaving a 5 star review on Apple Podcasts/iTunes? It takes less than 30 seconds, and it really makes a difference in helping to convince hard-to-get guests. I also love reading the reviews!

--

For show notes and past guests, please visit thesetupseries.com

Want to meet our guests? Join our community (“Set Up Set List") at thesetupseries.com/community

Apr 20, 202241:47
Fedd the God 'Yea Yup' with Cheyanne Powell | EP 69

Fedd the God 'Yea Yup' with Cheyanne Powell | EP 69

Cheyanne Powell is the Founder of Roz Projects. She founded her own company after working for Madison House as a booking agent, and an Account Manager at Festicket. Now, Cheyanne handles the PR and creative strategy for artists in collaboration with Wiz under the Taylor Gang Label.

-

Today, we learn how Cheyanne used press coverage to get  Fedd The God verified with over 2 million streams for the release of ‘Yea Yup.’

-

Starting in Production Design

Roz Projects

Hip Hop Artists

Fedd the God “Yea Yup’ & Taylor Gang

Public Relations for a Release

Journalist & Media Outreach

Placements That Pushed ‘Yea Yup’

Pitch Trigger Words  & Follow Ups

-

 Use our code for 30% off your first year’s membership with DistroKid. http://distrokid.com/vip/thesetup. As always, when you distribute your music to DSPs with DistroKid, they never take a cut. You & your collaborators get 100% of the earnings.

--

If you enjoy the podcast, would you be willing to leave us a 5-star review on Apple podcasts? It takes less than 15 seconds, and it really makes a difference in helping to convince hard-to-get guests and I also love reading the reviews! We love to see what you all think!

--

For show notes and past guests, please visit thesetupseries.com

Want to meet our guests? Join our community (“Set Up Set List") at thesetupseries.com/community

Mar 30, 202201:05:07
Ariana and The Rose | EP 68

Ariana and The Rose | EP 68

Mar 23, 202257:14
Good Terms 'Turning Point' Campaign with Anthony Pacheco | EP 67

Good Terms 'Turning Point' Campaign with Anthony Pacheco | EP 67

Anthony Pacheco is the Founder of Simpl, a music marketing agency, and also PomoteKit, an analytics tool for artists. Previously he has worked in marketing at all of  the majors.

Having played in bands since his early teens (and even charting Billboard with Dwellings), Anthony’s perspective on the industry has helped both developing and established artists get to where they want to be.

Now established as a well-known marketing guru on platforms like TikTok, facebook and instagram, he works with 100s of artists like Whethan and Good Terms.

--

Today, we are discussing how Anthony used paid advertising and analytics to increase Good Terms’ Spotify listeners by 145% in one year.

--

From Musician to Marketing

Working with  Good Terms

Release Goals

Paid Advertising on Facebook & Instagram

Different Platforms for Ads

Target Audiences

Tracking Campaign Performance

--

Use our code for 30% off your first year’s membership with DistroKid. http://distrokid.com/vip/thesetup. As always, when you distribute your music to DSPs with DistroKid, they never take a cut. You & your collaborators get 100% of the earnings.

--

If you enjoy the podcast, would you be willing to leave us a 5-star review on Apple podcasts? It takes less than 15 seconds, and it really makes a difference in helping to convince hard-to-get guests and I also love reading the reviews! We love to see what you all think!

--

For show notes and past guests, please visit thesetupseries.com

Want to meet our guests? Join our community (“Set Up Set List") at thesetupseries.com/community

Mar 16, 202255:01
Aretha Franklin Documentary with Tanya Sassi | EP 66

Aretha Franklin Documentary with Tanya Sassi | EP 66

Mar 09, 202245:28
Joe Deninzon PR with Anne Leighton | EP 65

Joe Deninzon PR with Anne Leighton | EP 65

Mar 02, 202246:45
'Just Let Go' Crowdfunding & Playlisting with Tara Divina | EP 64
Feb 23, 202250:54
Indie Mixtape with Zac Gelfand of Warner Music | EP 63

Indie Mixtape with Zac Gelfand of Warner Music | EP 63

Zac has been working in music media for almost 10 years, with bylines at Rolling Stone, Stereogum, Uproxx, and more. Currently, he is the Director of Engagement, running all customer-facing channels for Indie Mixtape, a project under Uproxx and Warner Music Group.

In this role, Zac has facilitated 30x the growth in audience engagement while managing day-to-day operations, social channels, weekly newsletter and podcast, as well as strategic content partnerships.

Today, we are joined by Zac to discuss the growth of his project, Indie Mixtape. You can think of Indie Mixtape as the friend who knows everything about music, bringing you insight into Good Music and news.

--

Intro to Zac Gelfand

Building a Newsletter

Finding Your Audience

Expanding to More Channels

Identifying the Growth

Determining Timing of Content

Generating Revenue through Email

Metrics to Pay Attention To

--

Use our code for 30% off your first year’s membership with DistroKid. http://distrokid.com/vip/thesetup. As always, when you distribute your music to DSPs with DistroKid, they never take a cut. You & your collaborators get 100% of the earnings.

--

If you enjoy the podcast, would you be willing to leave us a 5-star review on Apple podcasts? It takes less than 15 seconds, and it really makes a difference in helping to convince hard-to-get guests and I also love reading the reviews! We love to see what you all think!

--

For show notes and past guests, please visit thesetupseries.com

Want to meet our guests? Join our community (“Set Up Set List") at thesetupseries.com/community


Feb 16, 202254:10
Manny Blu 'Devil' Campaign with Nathan Dohse | EP 62

Manny Blu 'Devil' Campaign with Nathan Dohse | EP 62

Nathan Dohse is the President and Co Founder of AGD (Another Great Day) and the artist development program called Zero To 60, a curriculum-based day to day management program for performing artists.

Like many others in music, he got his start as a performing artist himself. Unlike many others… that start was in a Christian Screamo Rock band, which later evolved into Indie/Rock with similarities to Jimmy Eat World, Foo Fighters, and Augustana. The group achieved many notable opportunities over a decade of activity, allowing Nathan and his brother the necessary experience to transition to artist management.

Today, we learn how Nathan helped his artist, Manny Blu breakthrough with TikTok for a cross genre like Country Punk.

--

Intro to Nathan Dohse

COVID & The rise of Country Punk
The breakout of Manny Blu

Developing Brand Identity as an Artist

Using TikTok to show your Narrative

Consistency & Creating a Plan

Niche Communities on TikTok & How it related to Streaming

Collaboration & Building Community Locally

What’s Next for Manny Blue

--

Create a website with Bandzoogle.com! Share your music, merch, videos, and bio with anyone with one link. Try it free for 30 days with an exclusive promo code “thesetup” to get 15% off the first year of any subscription. (That is less than $11/month.)

--

If you enjoy the podcast, would you please consider leaving a 5 star review on Apple Podcasts/iTunes? It takes less than 30 seconds, and it really makes a difference in helping to convince hard-to-get guests. I also love reading the reviews!

--

For show notes and past guests, please visit thesetupseries.com

Want to meet our guests? Join our community (“Set Up Set List") at thesetupseries.com/community

Manny Blu https://www.youtube.com/watch?v=cwyUF_A5Diw

Feb 09, 202201:19:06
Increase Your Streams with Mike Warner | EP 60

Increase Your Streams with Mike Warner | EP 60

Mike Warner is one of the leading experts on the world of streaming music. Mike’s multifaceted roles as both a freelance label consultant and Director of Artist Relations at Chartmetric have allowed him to develop and execute strategic digital campaigns for both major and independent clients.

He is also a published author. Based on the success of the first edition of Work Hard Playlist Hard, Mike has expanded the world of streaming into a full online educational portal and a podcast series called Streamline With Mike Warner.

As an independent artist himself, Mike understands the challenges facing artists today better than anyone. Mike continues to be unrelentingly passionate about empowering musicians with the tools they need to succeed.

Today, we uncover the world of streaming and where the opportunities lie for you all.
--

Who is Mike Warner?
Key Technique to Success
Music Distribution
Enhancing Profiles
Future of Streaming
The Reality of Playlist Curation
Music Analytics
Playlist Promotion
Create Your Own Playlist
Where to Find Feature Updates

--

Use our code for 30% off your first year’s membership with DistroKid. http://distrokid.com/vip/thesetup. As always, when you distribute your music to DSPs with DistroKid, they never take a cut. You & your collaborators get 100% of the earnings.

--

If you enjoy the podcast, would you be willing to leave us a 5-star review on Apple podcasts? It takes less than 15 seconds, and it really makes a difference in helping to convince hard-to-get guests and I also love reading the reviews! We love to see what you all think!

--

For show notes and past guests, please visit thesetupseries.com

Want to meet our guests? Join our community (“Set Up Set List") at thesetupseries.com/community

Oct 27, 202101:05:46
Convert Followers into Fans with Nicole Riccardo | EP 59
Oct 20, 202147:49
Rep Your Personal Brand on LinkedIn with Nick Bennett | EP 58
Oct 13, 202150:07
Creator Collaborations with Global Head of Partnerships at Triller, Mary Rahmani | EP 57

Creator Collaborations with Global Head of Partnerships at Triller, Mary Rahmani | EP 57

Mary Rahmani is the founder of the new creative agency and record label called Moon Projects. Moon Projects is a company poised to provide creative solutions for brands and artists at the intersection of the music industry and the creator economy.

Rahmani is a leading expert in the worlds of short-form video, strategic creative partnerships, and A&R across emerging platforms.

In addition to helming Moon Projects, Rahmani is Global Head of Partnerships at Triller, helping artists develop the best strategies for getting their music discovered and attracting a wider audience. She joined the company in 2020 after 2 years at TikTok, where she was Director of Music Content and Artist Partnerships, playing an integral role in the app’s meteoric rise.

Today, we will discuss how artsts can partner with influencers and brands on short form video platforms like tiktok and triller to promote music.

--

How Mary Broke into Music

Tech in the Music Industry

TikTok & Triller Partnerships with Musicians

Creating Collaborations with Creators

Best Practices to Trigger the Algorithm

A Guide to Starting Trends

Discovering Music on TikTok

Using TikTok to Keep Music on the Charts

--

Use our code for 30% off your first year’s membership with DistroKid. http://distrokid.com/vip/thesetup. As always, when you distribute your music to DSPs with DistroKid, they never take a cut. You & your collaborators get 100% of the earnings.

--

If you enjoy the podcast, would you be willing to leave us a 5-star review on Apple podcasts? It takes less than 15 seconds, and it really makes a difference in helping to convince hard-to-get guests and I also love reading the reviews! We love to see what you all think!

--

For show notes and past guests, please visit thesetupseries.com

Want to meet our guests? Join our community (“Set Up Set List") at thesetupseries.com/community

Oct 06, 202156:21
F.A.M.E Method with Fame Hacker, Izzy Bedoya | EP 56
Sep 22, 202143:33
Redefining Fan Connections with Fan to Band Founder, Jaime Bilotti | EP 55

Redefining Fan Connections with Fan to Band Founder, Jaime Bilotti | EP 55

Jaime Bilotti is the Founder of Fan to Band, an entertainment company with a new approach to fan engagement. Prior to Fan to Band, Jaime worked at all 3 major record labels alongside some of the top talents in the industry. As a fangirl herself she is now an advocate for how much you can learn from having a fan on your favorite artists’ team.

Every day, fans are sharing their reaction to artists and their music. By giving fans a platform to voice their ideas; artists and their teams can incorporate fan insight into their strategic and effective campaigns. It’s important to tap into the fan culture.

Today, we are discussing fan strategy and how to include top fans into a campaign with examples from Taylor Swift, Jonas Brothers, Olivia Rodrigo and Lorde.

--

How Jaime Broke Into Music

Starting Fan to Band

Defining Fan Engagement

Fan Strategy for Artists

Getting to Know Your Fans

Artists Being Fans of Other Artists

Choosing the Right Platform

Street Team Strategy

--

Use our code for 30% off your first year’s membership with DistroKid. http://distrokid.com/vip/thesetup. As always, when you distribute your music to DSPs with DistroKid, they never take a cut. You & your collaborators get 100% of the earnings.

--

If you enjoy the podcast, would you be willing to leave us a 5-star review on Apple podcasts? It takes less than 15 seconds, and it really makes a difference in helping to convince hard-to-get guests and I also love reading the reviews! We love to see what you all think!

--

For show notes and past guests, please visit thesetupseries.com

Want to meet our guests? Join our community (“Set Up Set List") at thesetupseries.com/community

Sep 15, 202159:22
Planning a Year of Content with Ayaz Hussain | EP 54
Sep 08, 202152:25
YouTube Strategy with UMG Australia, Calum Anderson | EP 53

YouTube Strategy with UMG Australia, Calum Anderson | EP 53

Calum Anderson is the YouTube Content Optimization and Creator Partnerships lead at Universal Music Group in Australia. He helps artists and creators to form partnerships and create viral content. 

Calum created YouTube videos since 2011 when YouTube was still a baby and the #1 channel in the world only had 4,000,000 subscribers. He is passionate about the industry adopting a holistic "internet lens" on all activations as well as working with online creators to build their own music careers from scratch.  

Today, we are unravel how to get discovered on YouTube & the role videos play in music rollouts.  

--

Calum’s Background in Gaming + Music 

Types of Video on YouTube 

YouTube Metrics Tools and Resources 

Best Practices for Videos on YouTube 

Landing on Autoplay Playlists 

Crafting Ideal Titles 

Collaborations with Creators 

The Art of Viral Moments

--

Use our code for 30% off your first year’s membership with DistroKid. http://distrokid.com/vip/thesetup. As always, when you distribute your music to DSPs with DistroKid, they never take a cut. You & your collaborators get 100% of the earnings.

--

If you enjoy the podcast, would you be willing to leave us a 5-star review on Apple podcasts? It takes less than 15 seconds, and it really makes a difference in helping to convince hard-to-get guests and I also love reading the reviews! We love to see what you all think!

--

For show notes and past guests, please visit thesetupseries.com

Want to meet our guests? Join our community (“Set Up Set List") at thesetupseries.com/community

Sep 01, 202157:02
The Key to a Successful Rollout with Jaz Valencia | EP 52

The Key to a Successful Rollout with Jaz Valencia | EP 52

Jazmine Valencia is the President of JV Agency. Prior to starting her own agency, she worked at Island Def Jam as Head of Digital. Jaz has handled over 2000+ musician projects and advanced the careers of top-selling artists likeThe Killers, Fall Out Boy, Avicii, American Authors, and Shawn Mendes.

Jazmine is a speaker on various subjects such as Digital Marketing, Social Media, Influencer Marketing, and Women’s Empowerment. She has previously spoken at Harvard University, George Washington University, SXSW, CMJ, and at “Dialog Konferansen” - the largest and most famous conference on digital marketing in Scandinavia.

Jazmine Valencia is the President of JV Agency. Prior to starting her own agency, she worked at Island Def Jam as Head of Digital. Jaz has handled over 2000+ musician projects and advanced the careers of top-selling artists like The Killers, Fall Out Boy, Avicii, American Authors, and Shawn Mendes.

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Crafting an Ideal Timeline

Changing Plans & Staying within Budget

First Steps for a Release

Goal Setting for Musicians

A Musician’s Role during a Rollout

How to Plan Budgets

Prioritizing Channels for Promotion

Communication is Key

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Create a website with Bandzoogle.com! Share your music, merch, videos, and bio with anyone with one link. Try it free for 30 days with an exclusive promo code “thesetup” to get 15% off the first year of any subscription. (That is less than $11/month.)

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If you enjoy the podcast, would you please consider leaving a 5 star review on Apple Podcasts/iTunes? It takes less than 30 seconds, and it really makes a difference in helping to convince hard-to-get guests. I also love reading the reviews!

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For show notes and past guests, please visit thesetupseries.com

Want to meet our guests? Join our community (“Set Up Set List") at thesetupseries.com/community

Aug 18, 202158:33
Getting Discovered with SEO Expert, Marissa Ryan | EP 51

Getting Discovered with SEO Expert, Marissa Ryan | EP 51

SEO is about creating relevant content, having a place to house the content, and allowing an audience to find you. It is about being discovered through the search engines by giving their users what they are looking for. Google, Spotify, YouTube...all allow their users to discover new music and new musicians.

Marissa Ryan is a 3x founder and with her most recent venture as Co-Founder of VisualFizz, a digital marketing agency in Chicago. She has a decade of Search and Media marketing experience. Marissa has been published in Forbes, Buzzfeed, Apple News, INC., and more on the topics of Marketing, Brand Strategy, and Search.

Today, we are discussing how you can leverage the power of content to get discovered.

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What is SEO (Search Engine Optimization)?

Types of Search Engines

Ranking on Google Search Results

Be Repetitive with Your Band Name & Bio

Create Collaborations & Follow Similar Artists

Websites for Musicians

Blog Content by Bands

The Debate: Quality or Quantity of Content

Spotify as a Search Engine

Get Started with SEO

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Create a website with Bandzoogle.com! Share your music, merch, videos, and bio with anyone with one link. Try it free for 30 days with an exclusive promo code “thesetup” to get 15% off the first year of any subscription. (That is less than $11/month.)

--

If you enjoy the podcast, would you please consider leaving a 5 star review on Apple Podcasts/iTunes? It takes less than 30 seconds, and it really makes a difference in helping to convince hard-to-get guests. I also love reading the reviews!

--

For show notes and past guests, please visit thesetupseries.com

Want to meet our guests? Join our community (“Set Up Set List") at thesetupseries.com/community

Aug 11, 202155:24
Landing a Radio Spot with Sheila DeMoura | EP 50

Landing a Radio Spot with Sheila DeMoura | EP 50

Sheila DeMoura is the former Head of Marketing at Heroic Music Group. At Heroic Music Group, she helped artists like Taska Black, glue70, rei brown, San Holo, Droeloe and Stephen through their professional development and oversaw all marketing from paid ads, organic content, DSP strategy, partnerships and direct to fan campaigns.

She worked a variety of roles in music at CID Entertainment, Festivate, Festival Squad, and 237 Global. Sheila recognized her true passion for marketing and artist development when she managed her first artist, Leah Kate.

Recently, Sheila started a series of vulnerability and connection workshops and women’s circles for females in entertainment and is an Artist Manager in LA.

Today, we are discussing radio promotion and PR.

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Artist Advocacy at Labels & Agencies

Independent vs Label Marketing

Radio Campaign Budgets & Types of Stations

When to Approach Radio Stations

Tools to Use for Radio Market Insight

Measuring Success with Radio

Shazams 

Social Media Engagement

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Use our code for 30% off your first year’s membership with DistroKid. http://distrokid.com/vip/thesetup. As always, when you distribute your music to DSPs with DistroKid, they never take a cut. You & your collaborators get 100% of the earnings.

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If you enjoy the podcast, would you be willing to leave us a 5-star review on Apple podcasts? It takes less than 15 seconds, and it really makes a difference in helping to convince hard-to-get guests and I also love reading the reviews! We love to see what you all think!

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For show notes and past guests, please visit thesetupseries.com

Want to meet our guests? Join our community (“Set Up Set List") at thesetupseries.com/community

Aug 04, 202148:44