The Social Savvy Geek Show

The Social Savvy Geek Show

By Laura Pence Atencio
The Social Savvy Geek Show, hosted by Laura Pence Atencio, provides practical marketing solutions you can use in your business. As entrepreneurs, we often try to do it all ourselves and become quickly overwhelmed. We spend so much time “doing all the things” that we lose sight of why we got into business, to serve people and pursue our passion! Learn how to save yourself from marketing overwhelm while bringing in more leads and clients.
More places to listen

More places to listen

How to Write and Build Marketing Funnels at the Same Time
The time to start your marketing funnel and build the email list for your book is now. Not after your book is published. Host Laura Pence Atencio explains why you need to market while you write and how to implement the pieces of your funnel now. What guest talked about
54:39
June 5, 2018
How to Schedule Your Writing Time to Get Your Book Published
Host Laura Pence Atencio shares a book publishing calendar composed of milestones to help you reach your publication goals. What guest talked about.
54:40
June 4, 2018
How to Best Publish Your First Book. Self? Trad? Hybrid?
Your host Laura Pence Atencio covers the pros and cons of traditional and self-publish to help you make the right choice for your book. Special guest Aundrea De Leon shares how she healed herself of past traumas to live the life she wanted and how she helps other do the same to achieve their burning desires.
54:40
May 30, 2018
How to Get Your Book Written
You host Laura Pence Atencio discusses how to schedule writing time in your calendar and how a writing coach cam help you get your book drafted. She also covers when a ghostwriter might be the best option for you. Special guest Rick Killian of Killian Creative talks about how he became a ghostwriter, and how he gathers information from his clients to write their story with their voice.
54:39
May 29, 2018
How to Discover Your Reader’s Burning Desire
Knowing a book can help her listeners book more speaking engagements and expand their reach, host Laura Pence Atencio shares ways to vet your book ideas and zero in on your reader’s burning desire. This will make marketing your book easier. Special guest Kyle Matthews, Chief Connecting Officer with the Crankset Group, talks about hiring for culture, training for skills, and profit sharing.
54:39
May 22, 2018
How to Create, Market, and Launch Your Course
Host Laura Pence Atencio shares an overview of the steps you need to take to create, market, and launch your online course. This is the map to season 4.
54:40
May 17, 2018
How to Price Your Course and the Power of Bonuses
Your host Laura Pence Atencio breaks down what you need to know to discover the right price for your online course and how you can use bonuses sell more tickets. Special guest Dan Stratford of Stratex Digital Marketing discussed recent SEO trends, best practices, and what’s new with Google AdWords.
54:40
May 15, 2018
How to Build a Landing Page That Will Sell Your Course
Host Laura Pence Atencio covers why you need a great landing page, the components of one, and how to get started crafting your own. Special guest Caitlin Berve, creator of Ignited Ink Writing, shares how she plans on building landing pages as an author using her readers burning desire.
54:40
May 10, 2018
How to Use a Webinar and 90 Day Launch for Your Online Course
Laura Pence Atencio discusses how you can use a webinar during the 90 day launch of your online course and what goes into a webinar’s creation. Special guest Vicki Helm from Smart Group Form talks about digital assets and how you can pull ideas from within to create an online course, webinar, or product.
54:40
May 8, 2018
Why You Need to Know Your Client’s Burning Desire
Host Laura Pence Atencio explains the difference between an everyday want and burning desire and shares how you can use your client’s burning desire to get them to purchase your online course. Special guests Kevin Stoelb and Kevin Bauman of Eolus shares how understanding their client’s burning desire is key to developing websites.
54:40
May 3, 2018
How to Use Funnels to Build Awareness of Your Course
Join host Laura Pence Atencio as she shares how you can use funnels to build awareness about your online course. She breaks down the pieces of funnel and where to start building your own. Special guest Caitlin Berve discusses the two funnel systems she uses for her two different ideal clients.
54:39
May 1, 2018
How to Market Your Course with Events on Your Calendar
Host Laura Pence Atencio knows in-person events are a great marketing tool. She shares what types of in-person events you can use and how to get started populating your calendar. Special guest Dianne Noda is a professional photographer who discusses how she gets the perfect picture to complement her client’s brand and meet their needs.
54:41
April 26, 2018
Why You Need to Build Systems and Structures for Your Course
Host Laura Pence Atencio talks about how systems and structures have helped her launch online courses, what tools are available to use, and where you should start. Systems and structures save time, and for business owners, time is money.Special guest Drew Griffiths of Colorado Tech Team shares the systems and structures he uses to track traffic and provide web and technical solutions for his clients.
54:40
April 24, 2018
How to Blog and Market for Maximum Profit
It’s a bonus episode! Monica Miller joins host Laura Pence Atencio for the whole hour, so they can share valuable information from their free masterclass How to Blog and Market for Maximum Profit. They cover the timeline of content creation and marketing, what kind of content you need to create, and how to design your promotion plan. If you’re wondering where to get started, this is a much listen to episode!
54:40
April 19, 2018
Where To Market Your Next Course For The Best Results
In this episode your host Laura Pence Atencio covers the most popular free and paid marketing options and where to get started. She reviews the pros and cons of each and the importance of knowing which social media platform your ideal client uses. She is joined by special guest Aimee Mazal Skillin from Social Media Languages who talks about how she markets her services and the common misconceptions she has to correct when advising others.
54:40
April 17, 2018
How to Find Out Who Your Audience Really Is
To effectively market your online course, you will need to know your ideal audience. Host Laura Pence Atencio covers how to research your ideal client’s language and burning desire so your marketing will resonate with them and how to implement that research. Special guest Caitlin Berve is an editor and writer from Ignited Ink Writing, LLC. She shares how readers are writers’ ideal clients and how she identifies her ideal clients.
54:40
April 12, 2018
How to Monetize Your Next In-Person Event
Laura Pence Atencio talks about why you might want to monetize your in-person, ways of monetizing, and when. With plenty of firsthand experience with both organizing and attending events, she knows what works and what doesn’t when it comes to getting paid for your live event. Special Guest Sean Cooper is the president and CCO of Fit Financial Consulting, LLC and author of The Truth About Investing: Back to Basics.” He talks about how he stays healthy financially and how you can too.
54:40
April 10, 2018
Your Content is Vital to the Success of Your Influential Event
When the pre-event marketing is done and the event is full of attendees, the event organizer still has work to do. Host Laura Pence Atencio shares how to engage your audience both online and offline during your live event and how to create content that delivers what you promised. Special guest Danielle Fitzpatrick Clark adds to the conversation by discussing her marketing funnel and how she is using an online summit to fill seats for her live event.
54:44
April 5, 2018
Important Things to Consider to Make the Most of Your Live Event
Your host Laura Pence Atencio walks you through important things to consider to make the most of your live event. She covers why and how you need to prepare in advance your emails, slides, handouts, and more. Special guest Monica Miller shares how she prepared for her event Print for Paws and what inspired her to host an in-person event.
54:44
April 3, 2018
Why Your Messaging Matters From Promo To Sale
Host Laura Pence Atencio discusses why you need consistent messaging in your marking before, during, and after your in-person event. She shares how she learned attire is a part of your brand and how to write copy that will appeal to your ideal client. Special guest Krysti Turznik adds to the conversation by sharing how she helps people stop their inner struggle, feel confident in their choices, and experience a life filled with miracles and magic.
54:40
March 29, 2018
Why You Need Funnels Before, During, and After Your Best Event
Host Laura Pence Atencio covers why getting people to attend your in-person event is NOT the end of your marketing and shares ideas on how to market before, during, and after your event. She discusses how each of these marketing schemes is really its own funnel. Special Guest Sherrilyn Roundy of Pink Floral and Events shares tips on event planning, including how she creates a specific “feel” for in-person events.
54:38
March 22, 2018
What Is the Best Timeline for Promoting Your Live Event Podcast Description
Join in a host Laura Pence Atencio shares how she discovered the importance of organization and how that impacted her life and business. Find out how an organized marketing timeline can save you time, energy, and headaches. Two example marketing timelines are discussed along with can’t miss tips and takeaways! Special guest Abbey Harrison of Assist for the Win speaks to delegation, implementation, strategies and processes which let you execute your marketing projects on time and with ease.
54:38
March 20, 2018
How to Get Set Up for Success with Event Marketing Systems
Find out how to easily market your next in-person event by planning ahead and using repeatable systems that save your time, money, and sanity! Host Laura Pence Atencio gives actionable tips on how to make this work in your business. Special Guest Danielle Fitzpatrick Clark tells you how she uses virtual summits and podcasts to fill her in-person events!
54:44
March 15, 2018
Where to Market Your Next In Person Event for the Best Results
Join your host Laura Pence Atencio and learn why online marketing works for in-person events whether they are local or travel events. Find out what kind of events work well and how to promote them. Special Guest Erin Cell of Socially Powered shares her secrets to filling up her conference, Social Media Day Denver.
54:40
March 13, 2018
How to Attract Your Ideal Clients to Your Next Event
Learn how to attract your ideal clients to your next in person event. Host Laura Pence Atencio dives deep on why knowing your ideal client and nailing your messaging makes marketing so much easier! Special Guest Monica Gutierrez of Mariposa Marketing shares digital marketing secrets for promoting your event on Facebook.
54:40
March 8, 2018
How to Make Joint Venture Projects Your Ticket to Success
Host Laura Pence Atencio shares how joint venture partnerships can dramatically change your business for the better. Learn how playing well with others can work for you! Special guest Monica Miller of Monica Writes joins Laura as they discuss why they decided to co-create and co-launch their online marketing program for up-and-coming influencers and changemakers, “Marketing That Converts.”
54:45
March 6, 2018
How to Make Your Core Content Your Key to Unlocking Success
Host Laura Pence Atencio shares how consistently creating core content. She shares a repeatable system you can implement in your own business to create and publish your own blog, podcast, or video show. Special Guest Andrea Joy Wenburg speaks about creating a business that serves you through communication strategy. She shares how you can create a purposeful business that supports your ideal lifestyle.
54:40
March 1, 2018
How To Blow Your Next Online Launch Out Of The Water
Host Laura Pence Atencio shares how to blow your next launch out of the water. She shares her 90 Day Launch Plan, a repeatable system you can implement in your own business. Special guest Monica Miller of Monica Writes shares her expertise on strategizing content for launches and her experiences participating in affiliate promotions and program launches.
54:40
February 27, 2018
What is Your Message? How to Connect so Your Audience Listens!
Host Laura Pence Atencio shares why messaging is vital to your success in business. She also discusses the importance of speaking directly to your ideal client in a way that resonates with them. Special Matthew Peet of Re-Peet Productions of shares his experiences working alongside amazing influencers like John Lee Dumas, Donald Kelly, Chris Brogan, Andrew Warner, Chris Ducker and more while filming conferences. He gives advice on how to make the most of video in your business.
54:40
February 22, 2018
Increase Your Bottom Line By Implementing This System
Host Laura Pence Atencio shares strategies for developing an online funnel. She also discusses the importance of repeatable systems in growing your revenue. Special Guest Greg Jameson of WebStores Ltd. shares his expertise on selling on Amazon and launching his best-selling books, most recently “The Influencer Effect.”
54:46
February 20, 2018
How to Focus Your Online Marketing Strategy
Host Laura Pence Atencio shares her tips for focusing your online marketing. She also discusses the importance of nurturing your tribe as you grow. Special Guest Valerie Morris of Tintero Creative shares her expertise on digital marketing strategy.
54:40
February 15, 2018
How to Set Yourself Up for Success with Systems and Staffing
Host Laura Pence Atencio shares insight on setting up systems, hiring assistants, and deciding which systems are indispensable. She also compares your options for hiring help. Special Guest Channer Rellen shares his views on structuring your business for success.
54:40
February 13, 2018
How to Choose the Best Channels to Build Your Engaged Community
Host Laura Pence Atencio shares the skinny on marketing channels and how to engage with your community. She also talks about the special effect giving away core content has on your audience! Special Guest Barbara Aimes shares her views on marketing as a changemaker in the world!
54:40
February 8, 2018
Why You Need to Know Your Client for an Effective Personal Brand
Host Laura Pence Atencio gives you the scoop on personal branding and how to effectively communicate your message to your audience. She also talks about the difference between being known as an ‘expert’ versus an Influencer. Special Guest Chantelle Adams shares her views on story branding in the marketing world.
54:41
February 6, 2018
Show Me the Money! How to Get from Leads to Paying Clients
In this episode, host Laura Pence Atencio talks about converting all the leads you got from that launch into paying clients! From how you get paid; what systems you are using to keep clients coming and paying. Special Guest Danielle Fitzpatrick Clark shares how to monetize and scale your business. The Social Savvy Geek Show is available on iTunes.
54:39
February 1, 2018
What Kind of Content Do You Need for Your Launch?
Host Laura Pence Atencio gives you the rundown on what kinds of content you need for your launch. She also talks about planning out your content strategy. Special Guest Katy Carpenter shares her take on how newsletters and blog articles can be useful tools!
54:39
January 30, 2018
How to Create Your Best Product Launch Ever in 90 Days
Host Laura Pence Atencio takes you through the best 90 Day Launch Plan ever. Special Guest Monica Miller talks about mapping out your content to lead your audience exactly where you want them. The Social Savvy Geek Show is available on iTunes.
54:40
January 26, 2018
How to Master Your Messaging for the Most Captivating Copy
Host Laura Pence Atencio discusses what captivating copy can do for your business. Special Guest Nate Lappegaard talks about the various ways coaching and finding your own burning desire can serve you! The Social Savvy Geek Show is available on iTunes.
54:40
January 25, 2018
How to Design Your Product Funnel to Win More Clients
Host Laura Pence Atencio discusses what an online marketing funnel is and why you absolutely need one to succeed in selling products and services online. Special Amanda Goldman-Petri shares how to use a retention-based model your business. The Social Savvy Geek Show is available on iTunes.
54:43
January 18, 2018
Make More Money in Less Time by Planning Your Marketing
Host Laura Pence Atencio discusses how planning your marketing in advance allows you to get better results from less activity. Special Guest Kelly Garrett shares how to use Facebook ChatBots in your business. The Social Savvy Geek Show is available on iTunes.
54:41
January 16, 2018
Do You Know What Kind of Help You Need to Market Without Drowning in Details?
Host Laura Pence Atencio discusses how to get all your marketing goals accomplished without drowning in overwhelm. Special Guest Lila Gonzalez shares how to find your genius and honor it. The Social Savvy Geek Show is available on iTunes.
54:41
January 11, 2018
Choosing Your Channels... You Don't Need to Be Everywhere
Host Laura Pence Atencio gives you the skinny on which social channels are right for you as a business owner. She also exposes and busts the 7 most common myths about online marketing. Special Guest Erin Cell shares her predictions for Facebook in 2018. The Social Savvy Geek Show is available on iTunes.
54:39
January 10, 2018
How to Create an Ideal Client Avatar that Will Magnetize Your Audience
Host Laura Pence Atencio takes a deep dive into how to identify your avatar, which is also known as an ideal client or buyer persona. It doesn't matter what you call it, it matters what having one does for your bottom line.
54:47
January 4, 2018
Getting To Know Your Geek And How To Win At Marketing
Laura Pence Atencio discusses how to succeed in marketing, both online and off. Special guest Anthony Prichard gives video marketing tips.
55:18
January 2, 2018
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