The STR Insiders Podcast

If you're feeling the frustration of constantly hiring vacation rental cleaners who just don't meet your standards, then you are not alone! 

Maybe you've tried hiring from hotels, only to find their training methods aren't suitable for short-term rentals. Or perhaps you've struggled with cleaners who don't follow proper procedures, causing inconsistencies in cleanliness across your properties. 

It's time to shake up your hiring strategies and find cleaners who truly care about maintaining your vacation rentals to the highest standards.

Our special guest is Cody Wood

Cody Wood, from STR Accommodations offers valuable insights into the art of sourcing exceptional vacation rental cleaners and nurturing a reliable local cleaning team. He delves into the intricacies of hiring practices and emphasizes the importance of continuous encouragement and rewards. His extensive industry knowledge and pragmatic advice make him an invaluable source of guidance for property managers and operators seeking to elevate their cleaning strategies ahead of the impending peak season.

In this episode, you will be able to:

• Streamline your STR cleaning team with an effective training program
• Build a reliable local cleaning team for your vacation rental properties
• Network and become friends with other operators in your market
• Motivate your cleaners with a reward system that boosts performance
• Master the art of hiring vacation rental cleaners with proven strategies
• Enhance your property's cleanliness with effective cleaner feedback management

Develop a Solid Local Cleaning Team

It’s important to train and prepare cleaners before the busy season, including hiring individuals with the right attitude and mindset, such as students, stay-at-home moms, or single moms. There are different challenges of hiring during the busy season compared to the off-season.

Training and Managing Cleaners

When training and managing cleaners you need to have consistent feedback, a rewards system, and team building activities to ensure continuous improvement and motivation among cleaners. These rewards can be monetary bonuses or non-monetary rewards like prizes.

Hire Cleaners with the Right Attitude and Mindset

It’s important to hire cleaners with the right attitude and mindset, there are differences between cleaners from different backgrounds such as hotel staff and individuals with hospitality experience. There is also a benefit to hiring couples who can provide both cleaning and handyman services for remote properties.

Link and Resources

Join Jacquie and Tracie for an eye-opening discussion on overcoming Airbnb Support challenges. From suspension woes to customer service nightmares, they share invaluable tips to keep your listings safe and your sanity intact.

Jacquie’s stories highlight the power of professionalism and persistence in handling Airbnb mishaps, while Tracie's tech-savvy approach acts as a 24/7 guardian for your property. From unexpected gas leaks to wild party suspensions - Jacquie and Tracie have seen it all. In this week’s episode, they’re prepared to equip you with essential tools and strategies to navigate the rollercoaster of Airbnb's Trust & Safety Team. Buckle up for insider advice on communicating effectively with Airbnb support, staying ahead of guest issues, and documenting thoroughly to effectively resolve support cases. Your listing's success depends on it! 🎢🏡✨

In this episode, you will be able to:

• Learn how to communicate with Airbnb Trust and Safety to resolve Airbnb listing suspensions effectively
• Utilize door locks and cameras as methods to provide evidence in case of claims.
• Act swiftly and document thoroughly to expedite resolutions
• Implement proven techniques to prevent and minimize guest complaints from being escalated to Airbnb Support

Master Trust and Safety Strategies:Mastering trust and safety strategies is crucial for Airbnb hosts to protect their properties and prevent suspensions. Hosts should proactively manage guest complaints and safety issues to maintain a secure environment for guests. Implementing strict house rules, utilizing technology for monitoring, and swift problem-solving can help hosts navigate through trust and safety challenges effectively.




Navigate Airbnb Listing Suspensions:When faced with Airbnb listing suspensions, hosts must act swiftly and persistently to resolve the issue. Clear communication with Airbnb and thorough documentation are key strategies in navigating through these challenging situations. Utilizing technology such as security cameras and smart locks can also help prevent suspensions by providing evidence in case of incidents. Hosts should approach interactions with persistence and professionalism. Clear and proactive communication with Airbnb representatives is essential in addressing guest incidents and suspensions effectively. By mastering the art of communication and documentation, hosts can enhance their relationship with Airbnb and ensure better ongoing support.

Link and Resources

If you're feeling overwhelmed by the complex tax strategies and loopholes in real estate, then you are not alone! Trying to navigate the STR loophole, cost segregation, vehicles, and recapture avoidance can feel like an impossible puzzle to solve. And if you're not sure how to optimize these strategies for maximum tax efficiency, it can lead to missed opportunities for substantial tax savings and informed financial decisions. But fear not, because we have Tony Hoong to demystify these tax-saving opportunities and kick the IRS out of your pocket. Let's unravel the mystery together and reveal the secrets to optimizing tax efficiency for real estate professionals.

Our special guest is Tony Hoong

Tony Hoong, a respected expert in real estate tax strategies, brings a wealth of knowledge and experience to the table. With a sharp focus on helping real estate professionals optimize tax efficiency, Tony has a proven track record of guiding individuals towards substantial tax savings and informed financial decisions. His in-depth understanding of the STR loophole, cost segregation, and other tax optimization techniques has made him a go-to resource in the industry. Tony's personable approach and ability to demystify complex tax concepts make him a valuable asset for anyone looking to navigate the intricacies of tax strategies in real estate.

In this episode, you will be able to:

• Discover how to leverage the short term rental tax loophole for significant tax benefits

• Uncover the potential tax advantages of a cost segregation study for real estate investments

• Learn effective strategies to avoid tax recapture when selling your property

• Maximize tax savings with a Section 179 vehicle deduction strategy tailored for real estate professionals

• Explore the benefits and requirements of achieving real estate professional status for tax optimization

Short Term Rental Tax Loophole

The Short-Term Rental Tax Loophole is an efficient strategy for real estate professionals to optimize their tax savings. Through active participation in managing properties, and aided by specific limitations, investors can convert passive losses into active ones. This essential loophole in tax codes can significantly reduce taxable income, unveiling a considerable saving strategy for owners of short-term rentals.

Avoiding Tax Recapture

Another significant strategy is avoiding tax recapture when selling a property. Investors who've capitalized on depreciation may face tax liabilities upon property sale, but smart planning can help prevent this. Among the effective techniques is using mechanisms such as charitable remainder trusts and 1031 exchanges that facilitate the movement of assets and limit recapture, enabling the preservation and even growth of wealth.

Cost Segregation Study Benefits

Cost Segregation Studies play a valuable part in the world of real estate tax planning. By separating different parts of a property into diverse depreciation categories, these studies enable you to make the most of bonus and accelerated depreciation. The resulting tax savings can be substantial, particularly for properties with low land values and those whose cost justifies the expense of the study.

Link and Resources

In this episode of The STR Insiders, we'll dive into the complexities of finding the right tax professional, especially if you're involved in real estate investment and short-term rentals. Our guest, Tony Hoong, sheds light on the challenges people face when searching for a tax professional who truly understands their financial situation. He emphasizes the importance of having a tax strategy tailored to your individual needs and how a specialized tax professional can help navigate the complexities of tax planning, maximizing savings in the long run.

Our special guest is Tony Hoong

Tony Hoong, the founder and CEO of The CPA dude accounting firm, brings a wealth of experience to the table. Having worked as a Big Four tax associate and held various senior accounting and tax management positions, Tony is a seasoned expert in navigating the complexities of tax strategies. With a former IRS auditor on his team, Tony's insights offer a unique perspective that's valuable for real estate investors seeking informed decision-making tailored to their financial circumstances. His down-to-earth approach and practical knowledge make him a valuable resource in the world of STR investments and tax planning.

In this episode, you will be able to:

• Uncover the best accounting preferences for short-term rental owners.

• Learn the ideal entity selection for safeguarding your real estate investments.

• Understand the tax implications of different entity structures in real estate.

• Discover the importance of strategic tax planning for real estate investments.

• Explore real estate tax-saving strategies to maximize your returns.

Safeguard Your Assets

Asset protection is equally as important as tax savings for real estate investors. Choosing the right entity structure such as an LLC, based on individual circumstances and risk tolerance can provide a layer of asset protection. For thrifty individuals, alternatives like opting for a sole proprietorship with an umbrella insurance may be a prudent choice, considering the cost and level of protection needed.

Navigate Entity Structures

Deciding on the optimal entity structure can appear overwhelming due to the range of possibilities like LLC, Inc, and SP. Each carries its own set of pros and cons but rushing into such commitments without fully understanding financial implications could lead to unnecessary drain of resources. Therefore, expert guidance to make informed decisions tailored to specific circumstances is vital.

Maximize Your Tax Savings

Understanding how to maximize your tax savings is key in the real estate investment sector. Implementing a strategic tax plan, like leveraging cost segregation on short-term rental property purchases, can significantly lower taxable income. Engaging a capable tax professional who is well-versed with specific tax loopholes is crucial in unlocking these potential savings.

Link and Resources

Do you want to see increased bookings and higher rental income for your property?

Are you making this big mistake with your rental listings? 

You might be surprised to learn that skipping professional photography could be costing you major bookings and revenue. 

Discover the unexpected impact of pro photos on your rental success and how it could transform your business. Stay tuned for the eye-opening insights that could change the game for your rental properties.

In this episode, you will be able to:

• Capture the true essence of your rental property with professional photography for increased bookings and higher rental income.

• Elevate your rental property's appeal and attract more guests through proper staging for photo shoots.

• Ensure consistency between the visual representation and the actual guest experience to boost bookings and rental income.

• Foster a positive environment for photographers to bring out the best in your rental property and attract more guests.

• Witness the direct impact of professional photos on your bookings and rental income, and take your short-term rental business to the next level.

Action steps mentioned in this episode are:

• Maximize bookings with professional photography that showcases your rental in the best light.

• Elevate your rental's appeal by mastering the art of proper staging for eye-catching photo shoots.

• Ensure consistency between photos and real-life experiences to build trust and attract more guests.

• Foster a positive environment for photographers to capture the essence of your rental, boosting its desirability.

• Witness the direct impact of professional photos on increasing bookings and rental income.

Maximize Bookings with Professional PhotographyInvesting in professional photography can significantly boost your short-term rental bookings. High-quality images help showcase the best features of your property, attracting more potential guests. It’s a worthwhile expense, with the potential returns greatly outweighing the initial investment.

Elevate Rental Appeal through Proper StagingProfessional staging can highlight your property’s best features, making it stand out in a saturated market. Attention to details like fluffing curtains and tucking away unsightly items can make a big difference in the photoshoot. Moreover, avoid over-staging to ensure the space meets your guests' expectations on arrival.

Consistency between Visuals and ExperienceEnsuring a consistent experience for your guests starts with accurate representation through photography. What guests see in the photos should align with their actual experience at your property. This not only paves the way for positive reviews but also avoids disappointments and confusion upon arrival.

Link and Resources

Discover the surprising secrets behind optimizing your Airbnb listing from an unexpected source - a former Airbnb employee turned industry expert. 

Daniel Rusteen is back again to uncover the untold stories of working at Airbnb and the insider tips for skyrocketing your property's ranking, captivating your ideal guests, and mastering the art of digital guidebooks. 

But that's not all - there's an unexpected twist that will challenge everything you thought you knew about Airbnb success. 

Get ready to revolutionize your hosting game and leave your competition in the dust. 

Our special guest is Daniel Rusteen

Daniel Rusteen is a distinguished figure in the realm of Airbnb listing optimization, leveraging his substantial expertise garnered from his tenure in the finance department at Airbnb and his nomadic lifestyle as a guest. His comprehensive insights and unconventional strategies provide valuable guidance for hosts aiming to refine their property listings and enhance the overall guest experience. With a strong foundation rooted in the intricacies of the vacation rental industry, Daniel's pragmatic approach and profound understanding make him an essential resource for hosts seeking to optimize their Airbnb listings and maximize occupancy rates.

In this episode, you will be able to:

• Maximize your vacation rental's potential with STR property optimization.

• Set clear expectations to enhance the guest experience and satisfaction.

• Communicate effectively with guests to ensure a smooth and enjoyable stay.

• Attract the right guests for your vacation rental property.

• Optimize your listing title and photos to attract more bookings and stand out.

Action steps mentioned in this episode are:

• Check out Daniel Rusteen's Profitable Properties Program for in-depth tips and resources on optimizing your property for short-term rentals.

• Visit the STR Insiders website for additional resources and a special discount on Daniel Rusteen's Profitable Properties Program.

• Subscribe to the STR Insiders for more insider knowledge and tips to get the edge in the short-term rental world.

• Explore Hostfully, a digital guidebook service recommended by Daniel Rusteen for creating a comprehensive guidebook for your short-term rental property.

• Visit the STR Insiders website for more resources and to access social media handles for additional insights and updates.

  
  

Effective Communication for Guest Satisfaction

Designing the listing's information, rules, and amenities around a specific guest type can make communication more targeted and effective. Daniel points out that even the title and top five photos of a listing play a significant role in communicating with potential guests, making them crucial factors in a property's success.

Clear Expectations for Guest Experience

A vital part of creating an optimum guest experience revolves around setting clear expectations. Disclosing potential drawbacks such as noise levels or lack of an elevator, allows guests to understand what to expect, leading to fewer negative reviews. 

Property Optimization for Maximum Returns

Planning and strategically organizing a listing is the key to optimizing a property for maximum returns. Daniel advises hosts to focus on the online elements of the listing, like the title, the first five photos, and the summary text. He emphasizes that paying careful attention to these components can help in attracting potential guests and boost the property's visibility on Airbnb.

Link and Resources

Happy New Year!

Do you want to increase your earnings and enhance the guest experience in your short-term rental properties? 

Today we welcome back Cody Wood to the podcast and we are discussing all the 2023 trends for short term rentals.

He will reveal the strategy to achieve improved revenue and guest satisfaction. Plus we discuss what property types were up or down in 2023, why we don’t mind permitting, serving niche guest demographics, and strategic segmenting for optimal revenue.

In this episode, you will learn:

• Learn the latest short-term rental market trends and stay ahead of the game in the vacation rental industry.

• Understand the impact of permitting on the STR industry and how it can affect your rental property's success.

• Discover effective pricing strategies for vacation rentals to maximize your revenue and guest satisfaction.

• Navigate market saturation and competition to find your unique edge in the short-term rental industry.

• Uncover the benefits of having grandfathered permits in the STR market and how they can impact your property's value and profitability.

The special guest on this episode is Cody Wood!

Cody Wood is a seasoned property manager with a keen eye for spotting short-term rental market trends. With a knack for diving into data and turning insights into actionable strategies, Cody has a wealth of experience in optimizing pricing strategies and navigating the ever-evolving world of vacation rentals. His unique perspective on embracing regulations and capitalizing on market shifts makes him a valuable voice in the industry. 

Action steps mentioned in this episode are:

• Look over how your STR did in 2023

• Visit the website thestrinsiders.com for additional resources and insider knowledge to help you gain an edge in the short-term rental world.

• Subscribe to the podcast for more insider knowledge and to stay updated on the latest trends and strategies in the short-term rental industry.

• Consider leaving a rating and review for the podcast if you enjoyed the episode, as it helps the show reach more people and provide valuable information to a wider audience.

Short-term Rental Market Trends

Understanding the short-term rental (STR) market trends is essential for operators. Analyzing data, trends, and making adjustments based on them can help operators maintain profitability and competitiveness. Embracing this evolving market dynamic can ensure your success even amidst market saturation and sudden changes.

Impact of Permitting

Permitting processes in the STR market can significantly influence its growth and saturation. Properties with grandfathered permits can gain competitive advantages and can leverage these benefits amid density restrictions. Instead of seeing this as a hurdle, embracing measures like these can maintain market balance, boost positive development, and alleviate oversaturation concerns.

Effective Pricing StrategiesCrafting pricing strategies in line with market trends can help ensure a property's viability and profitability. An adaptive approach to pricing based on seasonality and market demand can optimize revenue opportunities while maintaining high standards of service to guests. Such strategies can help weather market fluctuations and keep occupancy rates high.

Link and Resources

Dreaming of turning your STR Income into the ultimate travel fund? This week, we're joined by the incredible Daniel Rusteen, who shows us just how achievable it is to build your STR portfolio while exploring international markets and embracing the slow travel movement. And that's not all - our co-host Jacquie will share how Daniel's book, Optimize YOUR Bnb, impacted her career and led her to open a property management company that has generated over $12 million in all-time gross revenue!

Our special guest is Daniel Rusteen

Daniel Rusteen is an accomplished expert in the world of short-term rentals. With a background working at Airbnb and a successful career as an author and blogger, Daniel brings a wealth of knowledge and experience to the table. His book, Optimize YOUR Bnb, has sold over 50,000 copies through word of mouth and sales alone, a testament to its value and impact in the industry. Not only has Daniel traveled extensively as an Airbnb guest, staying over 2000 nights in Airbnb’s in 100+ cities, but he also owns his own rentals and manages a thriving management company. With a focus on international travel, Daniel's insights and tips for successful short-term rental investing and global travel are highly sought after. 

In this episode, you will be able to:

• Discover untapped short-term rental markets with promising investment potential.

• Immerse yourself in authentic experiences and unlock the true essence of a city.

• Enhance your travels by learning the local language and connecting with the culture on a deeper level.

• Gain a competitive edge in the short-term rental industry by participating in beta testing and staying ahead of the curve.

  
  

Engage with genuine local experiences

Immersing yourself in authentic experiences can lead to genuine connections and unique discoveries that could potentially diversify your investment portfolio. In the episode, Daniel encourages stepping away from the typical tourist spots and delving into the local culture to gain novel insights. By doing so, investors can better understand the community, the culture, and the needs of potential renters.

Capitalize on international investment opportunities

Different countries offer diverse opportunities and challenges for short-term rental investors. This episode brings international investment to the forefront, with a special focus on Da Nang, Vietnam. Daniel Rusteen provides valuable insights from his personal experience, stressing the need for thorough research and understanding of the region before investing.

Delve into untapped rental markets

In the expanding world of short-term rentals, there exists immense potential in untapped markets. The episode discusses such neglected locations, including the high-rise buildings in Da Nang, Vietnam. While considering these unexplored territories, the importance of understanding local laws, market dynamics, and demand cannot be overstated.

Action steps mentioned in this episode are:

• Consider investing in short-term rental properties to generate income, Danny's book and resources can help you get started.

• If you're planning to travel long-term, consider the benefits of slow travel. 

• Connect with other travelers and avoid loneliness by visiting touristy areas where you can meet fellow travelers. 

• If you're interested in meeting locals and immersing yourself in the culture, avoid touristy attractions and instead seek out local traditions and experiences.

• For personalized advice and guidance on your short-term rental business, consider hiring Danny as a consultant or joining his coaching program.

Link and Resources

In the world of Short Term Rentals, cameras can be instrumental in keeping your property secure, but let's not forget about our lovely guests and their right to privacy. We'll let you in on how to keep your property safe without making your guests feel like they're being watched 24/7.

In this episode, we'll let you in on how to strike the perfect balance between security and privacy. Learn how to use your cameras responsibly, without making your guests squirm!

In this episode, you will be able to:

• Understand the importance of disclosing recording equipment to maintain trust with your guests.

• Learn how clear communication about camera monitoring can enhance guest satisfaction and privacy.

• Discover effective strategies for dealing with problematic guests, ensuring a safe and enjoyable experience for all.

• Explore practical uses for security cameras beyond just monitoring, such as property maintenance and theft prevention.

• Find the perfect balance between privacy and security in your short-term rental, keeping both you and your guests happy and safe.

  
  

Clear communication about monitoringProper disclosure of monitoring equipment is an essential aspect of hosting short-term rentals. Hosts must clearly convey their use of such equipment, discussing its orientation, purpose, and what exactly is being recorded. This fosters transparency and trust between hosts and guests, mitigating potential misunderstandings or concerns about privacy invasion.

Balancing privacy and securityManaging privacy and security in short-term rentals demands a delicate equilibrium. On one hand, hosts must ensure their property is secure, which can necessitate the use of security cameras. On the other hand, it's essential to respect guests' privacy, avoiding constant monitoring and emphasizing the limited use of cameras for safety purposes.

Practical uses for security camerasSecurity cameras aren't just for preventing theft or damage; they can also provide practical oversight in other areas. For instance, they can assist in confirming the state of the property after a guest stay, overseeing yard work, or monitoring cleaning services. They serve as a facilitator in managing the property rather than a constant surveillance tool, aligning with the overarching principle of prioritizing guest privacy.

Action steps mentioned in this episode are:

• Thoroughly disclose your audio and video recording equipment on your Airbnb listing. 
• Make sure to disclose your recording equipment in both the initial setup prompt and the written disclosure section.
• Communicate specifically where the cameras are facing and what they capture, including motion and sound.
• Emphasize that the cameras are not monitored 24/7 but are checked as needed and routinely.
• Avoid watching the cameras all the time, as it can lead to unnecessary stress and potential misinterpretation of events
• Use cameras to check on yard work, snow removal, and cleaning services.
• Only watch cameras during guest stays if there are concerns about parties or unauthorized guests.

Link and Resources

Discover the untapped world of credit card rewards that transformed real estate investor Brandon Neth's life. 

Unveiling a twist that goes against the conventional luxury-seeking approach, Brandon's frugal mindset allowed him to take an astounding 40 trips a year. But how did he do it? 

Join us as we unravel Brandon's secret to unlocking free money and travel rewards, leaving you wondering how much you've been missing out on. Stay tuned to find out how credit card rewards can revolutionize your real estate investments.

Our special guest is Brandon Neth

Brandon Neth is a seasoned investor and renovator in the real estate industry. With a passion for travel hacking and maximizing credit card rewards, Brandon has become an expert at leveraging his real estate business to earn free travel.. Brandon's extensive knowledge and experience in credit card rewards make him the perfect guest to provide insights and strategies for real estate investors looking to maximize their rewards and improve their credit profiles. 

In this episode, you will be able to:

• Discover how to maximize credit card rewards to get the most out of your real estate investments.

• Learn the secrets of building a strong credit profile with secured cards, so you can access better financing for your properties.

• Unlock the power of points and miles to elevate your travel experiences and save money on flights and accommodations.

• Dive into the world of hotel loyalty and airline programs to enjoy exclusive perks and upgrades whenever you travel.

• Gain expert insights on setting boundaries for credit card usage, so you can leverage rewards without getting trapped in debt.

Action steps mentioned in this episode are:

• Find a Facebook group where you can learn from others and ask questions about maximizing credit card rewards and travel hacking.

• Consider hiring a consultant or taking a course to learn the ins and outs of credit card rewards and how to optimize your spending for free travel.

• Explore the benefits of using business credit cards for your expenses. Business cards often have different reporting rules and can help you manage your personal credit utilization more effectively.

• Make it a habit to pay off your credit card balances in full every month.

• Research credit cards that have partnerships with companies you frequently spend money with. 

Maximize Credit Card Rewards

Maximizing credit card rewards can significantly enhance benefits for real estate investors, particularly through access to free travel. By tactically leveraging card spending on real estate ventures, investors can amass reward points that could fund multiple international trips yearly. 

Build a Strong Credit Profile

Building a strong credit profile is essential for both personal and investment-related financial health. Regular, on-time payments and low credit card utilization are key to fostering a positive credit score. 

Learn Strategies to Maximize Points and Miles

Learning to maximize points and miles earned through credit card spending can lead to substantial rewards, even reaching as far as funding real estate purchases. To take full advantage, investors need to explore further avenues like shopping portals, dining programs, and loyalty schemes. 

Link and Resources

Looking to maximize the visibility, bookings, and profitability of your Airbnb listing? Are you ready to unlock the potential of your property and achieve the ultimate goal? 

Well, look no further because we have the solution that will help you attain your desired outcome. By sharing the strategies and preparation techniques required to optimize your Airbnb listing, you will be able to attract more guests, secure more bookings, and ultimately enhance the profitability of your property. 

Get ready to take your Airbnb listing to new heights and experience the rewards you've been dreaming of.

In this episode, you will be able to:

• Maximize your property's visibility and bookings by understanding the importance of timing and preparation for listing on Airbnb.

• Discover how to increase your property's ranking in Airbnb's algorithm to ensure it stands out from the competition.

• Overcome the challenges of listing your property on Airbnb with expert tips and preparation strategies that will set you up for success.

• Learn how to create a compelling listing by providing detailed and informative information about your property to attract potential guests.

• Master the art of effective photo marketing to showcase your property's best features and entice guests to book your listing.

Action steps mentioned in this episode are:

• List your property only when it is available for booking in the next 30 days.

• Take advantage of the algorithm wave by listing during the peak season for maximum exposure and higher rates.

• Understand that the first 30 days of your listing are crucial for Airbnb's algorithm to determine your performance and position in the search results.

• Ensure your listing is perfect from the start, with detailed descriptions, room-by-room highlights, and all necessary property information.

• Caption your listing photos to enhance their appeal and improve your algorithm SEO.

• Take your time to go through all the prompts during the listing setup process and fill out all necessary information, including cleaning fees and cancellation policies.

• Craft professional house rules that clearly communicate expectations and consequences for non-compliance.

• Emphasize in your house rules that failure to follow them may result in guests being asked to leave without

Timing and Preparation for BookingsIn listing a property on Airbnb, timing and careful scheduling can significantly impact visibility and bookings. Listing too early, before a property is fully available, reduces engagement and misses opportunities to maximize bookings. The initial 30-day period on Airbnb is crucial for the algorithm to gather interaction data and determine a property's position in the search results, ultimately affecting potential bookings and revenue.

Airbnb Algorithm and VisibilityThe algorithm employed by Airbnb plays a pivotal role in a property's success. It utilizes data from the first 30 days of listing to gauge interaction and engagement, which influences the property's visibility and position in search results. Maintaining a high level of engagement and activity is crucial to ensure that the property is featured on the first few pages of search results, which most guests dwell on when browsing through listings.

Overcoming Listing ChallengesListing a property on Airbnb comes with a set of challenges that require meticulous detailing and comprehensive preparation. From organizing and cleaning the space to crafting auto-messages and a comprehensive house manual, every aspect matters. It is also important to provide detailed property information to set proper expectations for guests and lessen the likelihood of misconceptions. 

Link and Resources

We are all about making sure our Airbnb guests have the best stay possible so today we are sharing our own hilarious stories and pointing out some common mistakes hosts make when and before they list their properties. From missing items to potential hazards, we'll dive into the importance of envisioning the guest experience and staying in your own space before opening it up to guests.

In this episode, you will be able to:

• Envision your guest experience

• Create clear check-in instructions

• Discover how to use signage to address quirks or issues in the space

• Address issues before guests check in

Enhance guest experience

Envisioning the guest's experience can significantly enhance the quality of an Airbnb stay. This provides hosts with a unique insight into their properties, allowing them to understand their guests' needs, preferences, and potential issues more intimately. It’s a proactive approach that goes beyond mere functionality, focusing on creating a unique and memorable experience for all visitors.

Identify and rectify issues

Spending time in the rental property is an effective way to identify and resolve potential issues before guests arrive. This lessens the risk of guests experiencing problems during their stay, which could influence their overall satisfaction and reviews. From faulty household items to safety concerns, such issues, once identified, can then be promptly rectified, ensuring a safer, smoother, and hassle-free stay for all guests.

Pay attention to details 

The smallest details can often make the most significant difference in improving a guest's stay. Be it the availability of a bottle opener, clear labeling of light switches, or specific amenities suited to the property's location, such attention to detail can greatly elevate the guest experience. It shows a host’s thoughtfulness and effort in creating a pleasant, personalized, and comfortable environment, setting the property apart from generic short-term rentals.

Action steps mentioned in this episode are:

• Enhance the guest experience by envisioning every step of their stay, creating a memorable and enjoyable environment.

• Identify and rectify missing items or issues in your new Airbnb setup to ensure a seamless experience for your guests.

• Pay attention to small details that make a big difference in the guest experience, leaving them feeling pampered and well taken care of.

• Immerse yourself in the space to thoroughly identify any overlooked items or issues before your guests arrive, ensuring a stress-free stay for both parties.

• Prioritize safety and address potential hazards in your rental properties, giving your guests peace of mind and a worry-free experience.

Link and Resources

Get ready for a brand-new episode of the STR Insiders Podcast! This week, our cohosts tackle the common frustrations that every STR industry professional faces. From dealing with difficult guests to handling damaged items and unprofessional interviews, Tracie and Jacquie hold nothing back as they turn this episode into their own therapy session. But it's not all about venting - they also share valuable insights on how to transform these challenges into opportunities for better guest satisfaction. Don't miss out on insights about proactive and professional issue resolution!

In this episode, you will be able to:

• Explore how to navigate difficult guest scenarios and establish house protocols.

• Unravel the power of detail concentration and impactful communication in managing short-term rentals.

• Learn proactive processes to address guest uncertainties and maintain a professional approach.

• Understand the indispensability of attention to detail and effective communication in successfully operating short-term rentals.

  
  

Action steps mentioned in this episode are:

• Consider implementing a dedicated space for video interviews in your home to minimize distractions and create a professional environment.

• Simplify your house rules for guests to avoid overwhelming them and increase compliance.

• Accept that guests may make mistakes or overlook certain rules, and be prepared to handle these situations calmly and professionally.

• Laugh off challenging situations and find ways to resolve issues without adding excessive rules or restrictions.

• Don't be afraid to make decisions as a manager, as most mistakes can be fixed and resolved.

  
  

The Critical Role of ProfessionalismProfessionalism is a pillar of credibility and trustworthiness in any business setup, especially in the short-term rental industry. A professional approach fosters better communication, demonstrates respect, and also sets an example of expected behavior, which is particularly important when interacting with guests. Practicing professionalism in hiring, managing, and addressing issues can have a significant impact on guest satisfaction and the successful resolution of concerns.

Strategies for Recruiting Suitable CollaboratorsRecruiting suitable collaborators such as cleaning staff or any other staff involved in maintaining the short-term rental, is essential for smooth operations. It's vital to look out for candidates who display a high level of expertise, professionalism, and a genuine interest in the job. Thoughtful questioning and a professional environment during an interview can reveal a candidate’s dedication to work, their ability to manage stress, and their understanding of their role in contributing to the overall guest experience.

Efficiently Handling Challenging GuestsGuests can sometimes pose unforeseen challenges. The manner in which these situations are handled plays a crucial part in maintaining the property's reputation and the hosts' relationship with the guests. It's important to remain calm, polite, and proactive in dealing with complaints or issues, demonstrating a willingness to amend any mistakes swiftly and efficiently. This can help ensure a better resolution and improved guest experience, even in the face of difficulties.

Link and Resources

Does this sound familiar? You've been told to simply list your rental property online and wait for bookings to flood in. But instead, you're left with empty calendars and disappointing occupancy rates. The pain of pouring your time and effort into your vacation rental, only to see minimal results, is all too real. It's time to break free from the ineffective advice and discover the true significance of standing out in the competitive short-term rental market.

In this episode, interior designer and vacation rental owner Shanna Eilers gives all her tips on how to transform properties into unforgettable experiences.

In this episode, you will be able to:

• Unearth how memorable guest experience, shaped by compelling interior design, propels success in short-term rentals.

• Get insights on how a unique design theme can be a magnet for various guest categories.

• Decode the importance of differentiating yourself in the highly-competitive short-term rental market.

• Register the benefits of incorporating premium quality and amenities, as inspired by top-tier hotels.

Shanna Eilers is a visionary interior designer with a heart for making spaces feel like home. In 2018, Shanna switched gears from commercial to residential design, and since then, she’s been helping clients make over their homes and vacation rentals. Her unique approach lies in her ability to blend function and aesthetics, producing results that always leave everyone in awe. Apart from being a sought-after designer, Shanna is also a vacation rental owner, giving her an edge in understanding how to elevate the guest experience through thoughtful design.

“I try to put myself as if I'm going to stay there and if I could go over the top of it, what would I want from it?” - Shanna Eilers

Action steps mentioned in this episode are:

• Model amenities from higher-end hotels to differentiate your rental from competitors.
• Avoid the middle ground and find a unique theme or design concept for your rental.
• Look for local inspiration in your city or state, such as architecture, nature, or local attractions.
• Leave room to breathe and avoid overwhelming your rental. Dilute the theme by incorporating it in small decorative elements like artwork and color accents.
• Use patterns and colors that complement your theme, even if they may not seem obvious at first.
• Find unique and fun touches to incorporate into your rental, such as life-sized games or themed artwork.

Transformative Design Themes

When it comes to transforming a property, the design theme plays a significant role. An impactful theme builds upon the local environment and the property's architecture, rather than merely chasing popular trends. This gives guests a one-of-a-kind experience, increasing the property's appeal and differentiating it from others.

Unique Guest Experience

In the short-term rental industry, the uniqueness of the guest experience is a major determinant of success. This includes providing amenities that add comfort to a guest's stay, incorporating personal touches inspired by the owner's aesthetics, and sharing local, off-the-beaten-path activities. 

Competitive Edge in the Market

In an industry characterized by stiff competition, standing out is key. Vacation rental owners can accomplish this by prioritizing a unique guest experience and transformative design themes. By understanding the latest trends and taking inspiration from high-end hotels, hosts can continue to innovate, effectively compete, and increase occupancy rates.

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Do you want to increase your chances of achieving successful partnerships in the STR industry? Are you searching for the key to finding compatible partners who will help you thrive? 

Look no further. In this episode, our guest, J Scott, will reveal the solution to securing partnerships that will lead you to the outcome you desire - a higher likelihood of success in the STR industry. Prepare to discover the secret to finding like-minded partners who can help you reach your goals even if you hate somethings about each other.

In this episode, you will be able to:

• Discover why the hunt for the right partner can pave the way for STR growth.

• Uncover how aligning goals and values can be a game-changer in your partnerships.

• Realize the power of diverse skills in a partner and how they can boost success.

• Learn about the indispensable role of transparent communication in fostering formidable partnerships.

• Grasp the value of constructive criticism and push your partnership to new heights.

As an author, J Scott's real estate investment books provide theoretical insights drawn from his hands-on experience. The combination of his analytical background and penchant for in-depth research make him a sterling resource for investors focused on long-term wealth building. J Scott also shares his unconventional journey of prioritizing family over work, challenging the status quo of flipping houses, and unlocking the long-term wealth-building potential of holding properties for cash flow.

“Don't be scared as partners to give that hard critical feedback because it doesn't mean you don't love each other, it doesn't mean you don't want to be partners, you're just really trying to improve the partnership.” - J Scott

Action steps mentioned in this episode are:

• Reflect on your own financial goals and ensure that you and your potential partner have aligned objectives.

• Prioritize open communication and understanding outside of the business to avoid potential conflicts based on religious, ethical, or political differences.

• Take the time to evaluate potential partners and their values to ensure a strong foundation for a successful partnership.

• Assess your own skills and strengths and seek out partners who complement and fill in your weaknesses.

• Remember that a business partnership is a serious financial commitment, so approach it with the same level of consideration as you would a marriage.

• If you're considering a partnership, think about whether you would work for or hire the other person

Diverse Skills for Success

Your potential partner's skills should ideally complement your own, according to J Scott. It's beneficial when a partner exhibits strengths in areas where you may lack, which allows for an even distribution of roles and responsibilities. 

The Power of Partner Alignment

In successful partnerships within the STR industry, there's a remarkable emphasis on having shared values and goals. J Scott highlights that having aligned values helps reduce potential conflicts and eases decision-making processes. Also, having similar goals sets a unified direction, preventing possible disparities in business pursuits.

Transparent Communication for Strong Partnerships

Transparent and open communication serves as the cornerstone of successful partnerships. J Scott advises that discussing even tough topics can greatly contribute to a healthy partnership, enhancing mutual trust and respect. Regular feedback, both positive and critical, is also crucial in any successful partnership, as it aids in continuous improvement and growth.

Link and Resources

Do you want to enhance guest satisfaction and optimize cleaning operations for your vacation rental? Looking to achieve a higher standard of cleanliness? 

In this episode, Jessica Larsen will be sharing the key to streamlining your cleaning processes and ensuring a top-notch experience for your guests. By implementing high-quality cleaning practices and scheduling annual deep cleans, you can attain the desired outcome of improved guest satisfaction and elevated cleanliness standards. Stay tuned to discover the secrets to achieving this result and creating an exceptional vacation rental experience.

In this episode, you will be able to:

• Uncover insider tips on sourcing and supervising top-notch cleaners to elevate the experience for your short-term rental guests

• Realize the vital role meticulous cleanliness and annual intensive cleanings play in fostering a five-star vacation rental reputation

• Discover the transformative benefits of switching to natural cleaning products not just for the environment but also for your guests' health and overall stay experience

• Learn how investing in cleaners as full-time employees can pay off through stable, long-term relationships and consistent quality control

• Acquire strategies to navigate seasonal shifts and effectively manage staffing needs in the dynamic and often unpredictable short-term rental landscape

The special guest on this episode is Jessica Larson!

Jessica Larsen is a warrior in the vacation rental cleaning industry. As the entrepreneur behind Cape Cod Cleaning Collaborative, Jessica has mastered the art of blending top-tier cleanliness services with considerate property management. Her secret weapon, though, is her futuristic cleaning technique: harnessing the power of ionized water. Jessica leverages this innovative method to efficiently clean anything, from regular dust to pesky spider droppings. Beyond cleaning services, Jessica's professional acumen extends to a successful property management portfolio, take notes from Jessica who fiercely believes that cleaning is not just about bleach and chemicals, but also about sustainability and respect for our environment.

Action steps mentioned in this episode are:

• Explore nontoxic cleaning options such as ionized water.

• Purchase a water ionizer: If you're interested in using ionized water for cleaning, consider investing in a water ionizer machine

• Hire Cape Cod Cleaning Collaborative: If you're in the Cape Cod area and need professional cleaning services for your short-term rentals or commercial properties, reach out to Cape Cod Cleaning Collaborative to discuss your needs and request a quote.

• Try using vinegar and baking for eco-friendly cleaning

Guest satisfaction undoubtedly drives the success of any vacation rental business. A clean, comfortable, and well-maintained rental property significantly impacts a guest's overall vacation experience. Ensuring high standards of cleanliness and adding thoughtful touches can differentiate vacation rentals from the competition and elevate a guest's satisfaction level.

In an industry where cleanliness is paramount, having streamlined cleaning operations not only facilitates the job for cleaners but also ensures that vacation rentals meet the high standards of hygiene expected by guests. Efficient procedures in cleaning operations can eliminate redundancies, improve productivity, and overall promote a consistent level of cleanliness. Comprehensive training for cleaners, adequate supplies, and effective use of cleaning equipment all contribute to simplifying cleaning tasks while preserving the integrity of vacation rental properties.

Link and Resources

Are you prepared for the worst?

Just when you think you have everything under control, Mother Nature has a way of reminding us that we're never truly in charge. Despite taking measures like having insurance and emergency kits, unexpected situations can still catch hosts off guard, leaving you with the burden of dealing with repairs and frustrated guests. 

Don’t worry, we have some tips to help you prepare ahead of time. With a plan in place, you will be able to provide your guests with peace of mind and comfort, even in the face of danger.

In this episode, you will be able to:

• Acquire valuable preparedness skills for emergencies

• Understand the importance of identifying seasonal patterns and implementing preventative measures

• Explore communication methods to ensure guest safety and satisfaction during natural disasters

• Enhance your ability to safeguard your property by implementing proactive damage mitigation techniques

• Master proactive steps to lessen the impact of natural disasters on your guests

Action steps mentioned in this episode are:

• Invest in preventative measures such as hurricane shutters or generators to prepare for natural disasters

• Check seasonal patterns and weather forecasts regularly to plan ahead for potential issues

• Communicate with guests proactively about potential natural disasters and provide guidance on what to do in case of an emergency

• Keep a backup supply of propane tanks, water, and other essential items on hand for emergencies

• Consider using a channel manager like Hospitable to send mass messages to all guests in case of an emergency or power outage

• Stay alert to guest interactions and questions about weather or potential issues, as these can signal the need for proactive measures

• Consider adding backup batteries or hotspots to ensure communication is still possible during power outages

• Have a plan in place for relocating guests if necessary and make sure all staff are aware of the plan

• Consider offering insurance policies to guests to protect them and yourself in case of natural disasters or emergencies

Essential items to stock in your Airbnb emergency kit

Preparing an emergency kit for your STR property can help ensure guests have access to vital supplies in times of crisis. Hosts should consider items that may be necessary in case of unexpected weather or utility outages and make these supplies easily accessible. These items should include things such as lanterns, first aid kits, battery-operated night lights, water and batteries. By supplying these essentials, hosts can go the extra mile to make guests feel comfortable and prepared for unforeseen circumstances, creating a positive and lasting impression.

Messaging guests during emergencies

In times of crisis, timely communication is key. Hosts must ensure they maintain open lines of communication with guests, providing crucial updates on emergency situations and promptly addressing any concerns. By doing so, hosts can prevent misunderstandings and help guests feel well-informed and secure throughout their stay. 

Partial refunds for disasters

A natural disaster or emergency may sometimes result in guests being unable to stay at a property or their experience being significantly impacted. In such cases, offering a partial refund demonstrates empathy and understanding, while also potentially avoiding disputes with unhappy guests or with Airbnb itself. By adopting a flexible approach with unhappy guests, hosts can maintain a positive reputation and provide a reasonable resolution despite challenging circumstances.

Link and Resources

At first, he thought it was too good to be true. But what Cody Wood discovered was an unexpected twist that tripled his rental income. Insurance relocation bookings for his short-term rental properties provided a lucrative opportunity he never imagined. 

By accommodating guests in need of temporary housing, due to unfortunate circumstances, Cody's business flourished, generating more revenue for his clients while streamlining operations. What started as skepticism quickly turned into a booming business. Want to know how Cody embraced this unlikely opportunity and turned it into a successful venture? Keep listening.

In this episode, you will learn:

• Hidden avenues of revenue in the insurance relocation market for vacation rentals.

• The key factors necessary for accommodating insurance-relocated tenants.

• Tips to harness the power of insurance relocation bookings and expand your short-term rental business.

• Cultivate strong ties with insurance professionals.

The special guest on this episode is Cody Wood!

Cody is an experienced vacation rental host who discovered the lucrative opportunity of insurance relocation bookings for STRs. After successfully navigating this unique niche, Cody shares his insights on how to maximize revenue and provide exceptional hospitality, earning him repeat bookings from insurance agencies. With a knack for going above and beyond, Cody has cultivated great relationships within the insurance relocation industry and has helped other hosts benefit from these high-value bookings, achieving fantastic year-round success.

Action steps mentioned in this episode are:

• Register with insurance relocation companies

• Reach out directly to insurance relocation agents to build relationships and offer your properties.

• Open up your calendar 30 days prior to a relocation booking ending to increase the opportunity for future bookings.

• Provide excellent hospitality and customer service to ensure positive ratings from relocations

• Price your properties at market standard and higher rates with insurance companies.

Insurance relocation bookings provide a unique opportunity for vacation rental hosts to tap into a high-paying and consistently reliable market. When individuals and families find themselves in need of temporary accommodations following an unfortunate event such as severe weather conditions or house damage, insurance companies step in to cover their housing expenses, allowing them to find STR options. By targeting the insurance relocation market, vacation rental hosts can enjoy steady income, longer stays, and minimal maintenance requirements. Cody affirms that insurance relocation guests tend to be low maintenance and easy to work with, helping hosts to achieve their short-term rental goals. He suggests providing exceptional guest service and making clients feel appreciated and satisfied during their stay.

To appeal to insurance relocation clients, hosts should offer properties with specific features and amenities that cater to their unique needs. Examples include fully furnished units, pet-friendly accommodations, and convenient access to nearby workplaces or social services. Ensuring a property stands out in the market will increase its chances of attracting insurance relocation bookings. Cody shares valuable insights on how hosts can make their properties appealing to insurance relocation clients. He suggests investing in 3D walkthroughs and floor plans that showcase the property, coaching hosts on negotiating higher rates, and continuously improving the quality of services and amenities offered.

Link and Resources

If you're feeling frustrated and overwhelmed by the lack of progress despite implementing various strategies to improve your short-term rental business processes, then you are not alone!

Our guest today, Cody Wood, scaled his short-term rental business to over 150 properties in just eight months. But when he realized that not all of them were profitable, he had to make some tough decisions. Now, Cody is sharing his secrets for success, from process mapping to creating redundant tech systems.

In this episode, you will be able to:

• Grasp the importance of integrating suitable systems and procedures in the realm of short-term rental administration.

• Delve into the art of maximizing property income by employing the 80/20 rule

• Familiarize yourself with the essentials of standard operating procedures and their impact on refining the guest adventure.

• Recognize the value of maintaining vigilance in tracking metrics and performing upkeep for thriving short-term rental enterprises.

• Explore the benefits of automation in the hiring of virtual assistants and the effective coordination of your technology arsenal.

Our special guest on this episode is Cody Wood!

Cody Wood is a former aerospace and defense professional with over a decade of experience in systems and processes. Cody transitioned into the short-term rental industry in 2020 and quickly applied his expertise to scale a company from 75 to 150+ properties in record time. Now, as a expert in the industry, Cody shares his insights on the importance of efficient systems and processes in managing successful STRs. His laid-back personality and friendly demeanor make him an engaging resource for STR operators looking to improve their businesses.

Action steps mentioned in this episode are:

• Map out your process and create standard operating procedures for your team to follow.

• Implement monthly maintenance checks to ensure the property is in top condition. 

• Score your housekeepers and address any issues immediately.

• Use digital screens in properties to allow guests to give real-time feedback and address any concerns.

• Track occupancy, future bookings, and marketing platforms biweekly to ensure overall company success.

• Optimize your listings to ensure they are successful and profitable.

• Identify the right client for your business and work with those who align with your personality and values.

• Use technology to automate and streamline processes wherever possible.

• Focus on maximizing income from each individual property rather than getting as many doors as possible.

Process Mapping

Implementing process mapping in the management of short-term rentals (STRs) can greatly improve the guest journey and overall operation efficiency. Mapping out each step of a process, from communication to resolving issues, allows operators to have a clear understanding of their business and its workflows.

Implementing Technology for Property Success

Integrating technology and automation into STR operations can maximize efficiency, scalability, and income per property. By automating processes and using various software solutions, operators can save time, minimize human errors, and track the performance of their properties effectively. Cody explains that utilizing communication and project management tools like RingCentral, Slack, and Trello improved his team's collaboration and management of tasks.

Link and Resources

Are you an entrepreneur struggling to manage virtual assistants effectively? Have you fallen prey to common myths about hiring and managing virtual assistants for your business? Here are three myths you may have heard: Virtual assistants are unreliable, Hiring a virtual assistant is expensive, and Virtual assistants can't have a personal touch. But fear not, because Heba Girgiss is here to share the truth about effectively managing virtual assistants. Don't miss out on this game-changing insight!

In this episode, you will be able to:

• Optimize the process of hiring and directing virtual assistants for your organization.

• Implement Loom and Scribe to produce organized Standard Operating Procedures.

• Focus on fostering excellent communication and dedicating valuable time for managing virtual assistants.

• Evaluate potential hires' critical thinking and problem-solving skills during recruitment.

• Adopt powerful tools like Zapier, Slack, Hospitable, TransferWise, and Payoneer for seamless interactions and financial transactions.

The special guest on this episode is Heba Girgiss!

Heba Girgiss is a talented and driven individual who transitioned from a successful career as a CPA with KPMG and Prudential to pursuing her passion in interior design and property management for short-term rentals. Heba's unique ability to build and manage overseas teams has allowed her to tackle ambitious projects, like launching 24 units in a mere two months. Her expertise in hiring and managing virtual assistants is just what entrepreneurs need to help their businesses thrive and grow efficiently.

Action steps mentioned in this episode are:

• Make a list of all the things you do ion your business and decide what you can outsource

• Create a system to keep track of what your VAs are doing everyday

• Have SOPs available for new hires

• Set up a screenshot monitor so you can see exactly what your VAs are working on

• Set up some role playing scenarios in your interview process

• Make sure you have effieceient communication with your team

Hiring a Virtual Assistant Virtual can offer numerous benefits to businesses, including cost savings, increased efficiency, and access to a wider pool of talent. By delegating tasks that don't require physical presence to VAs, businesses can focus on core functions and invest in growth. However, there are also potential drawbacks such as cultural and communication barriers, time differences, and the lack of in-person interaction. It's essential for businesses to weigh the pros and cons before deciding to hire a VA. Heba Girgiss highlights that hiring overseas VAs, particularly in the Philippines, provides her business with cost savings and access to loyal and hardworking team members. While addressing potential communication barriers and cultural differences, Girgiss has found great success by developing strong procedures and investing time in onboarding and training her VAs to efficiently handle crucial tasks.

Link and Resources

Join us in welcoming Tracey Northcott as she shares her philosophy of hospitality, from defining her ideal guest avatar to creating a converting short-term rental listing. It's time to step up your game and learn how to speak directly to your target audience!

In this episode, you will be able to:

• Design the perfect guest archetypes to optimize and enrich their experiences. Integrate inclusivity for an enduring and profitable business ecosystem. 

• Engage your audience through authentic and powerful copy that resonates. 

• Curate a value-centric circle of staff and guests that fosters collaboration and growth.

•  Leverage AI-assisted prompts for creative insights that jumpstart your listing endeavors.

  
  

Tracey Northcott, a seasoned short-term rental property manager based in Tokyo, knows the value of understanding and catering to her ideal guest avatar. With over a decade of experience in the industry, she has built a sustainable business that supports her family and has allowed them to achieve financial freedom. Tracey is passionate about hospitality and has honed her skills in identifying the specific needs of her guests. By focusing on extended families and offering inclusive, diverse services, she has created a loyal customer base that keeps coming back for more.

Action steps mentioned in this episode are:

• Define your ideal guest avatar and create a guest journey based on their needs. Mirror back messaging from guests to show inclusivity and acceptance. 

• Write out your company mission and vision to stay on track with your values.

•  Use pre-approved nouns, verbs, and adjectives to sprinkle throughout your copywriting and social media. 

• Self-select guests by being specific with your listing's amenities and values. Educate your staff on your values, including LGBTQ inclusivity. 

• Use tools like dynamic pricing and AI to optimize and streamline your daily processes as a host.

• Consider hiring a property manager or consultant to help grow your business. Join The STR Insiders Podcast community for tips, stories, and gossip on the STR life.

• Visit www.thestrinsiders.com for more episodes, or to learn more about our hosts Tracie Fowler and Jacquie Mosher

  
  

The Value of Failing Forward

Navigating obstacles and learning from mistakes are essential aspects of growth and improvement in the short-term rental industry. Embracing failure and adapting to challenges propels a short-term rental business toward success and increased profitability. Tracey Northcott shares her empathetic approach to short-term rental audits and how it contributes to meaningful growth in her business.

Inclusivity

Aligning business values and missions with the concept of inclusivity fosters spaces where guests are valued and feel welcome, leading to higher chances of return visits and positive referrals. In the podcast, Tracey Northcott shares her insights on the importance of inclusivity and how it has directly impacted her business. Channeling her efforts as an ally for underrepresented groups like LGBTQ+ individuals, she communicates in a non-assuming, inclusive manner. Northcott's business approach addressed the specific needs of these communities while creating a comfortable and accommodating atmosphere, positively affecting her property's profitability and reputation.

Link and Resources

Do you find yourself unsure of effective measures to address pest infestations? Discover the power of effective pest control in this episode to take back control of your properties and ensure a pleasant stay for your guests.

In this episode, you will be able to:

• Master the skill of handling bedbug infestations in short-term rentals for happy guests and stellar reviews.

• Discover the power of diatomaceous earth in keeping your properties pest-free effortlessly.

• Implement inconspicuous snap traps to keep your rentals rodent-free and maintain a pleasant experience for your guests.

• Master the art of proactive communication in challenging pest-related situations to maintain trust and satisfaction.

• Unlock location-specific pest prevention techniques to maintain a seamless experience for guests across properties.

  
  

“If you're cleaning your space frequently and keeping it clutter-free, that means that cleaners are going to notice it quicker and figure it out.” - Jacquie Mosher

Dealing with Bedbugs

Dealing with bedbugs in short-term rentals can be a significant concern for property managers and hosts. These tiny pests can cause discomfort to guests and may lead to negative reviews or even potential liability. Quick identification and decisive action are essential in managing these infestations while ensuring guest satisfaction remains a priority. A proactive approach with routine inspections and monitoring for bedbug presence will minimize the risk of more serious infestations. In the episode, Jacquie sheds light on how to handle bedbugs effectively by determining their gender and age with the aid of pictures provided by the guest. This information is crucial, as it enables hosts to take the appropriate measures, such as moving the guest to another space and utilizing perimeter treatment with diatomaceous earth. Jacquie also highlights the fact that bedbugs can come from various sources and stresses the need to address any potential entry points.

Handling Infested Mattresses

An infested mattress can be a challenging issue for hosts to manage, as the need to address cleanliness and comfort concerns can sometimes conflict with the desire to minimize costs and waste. It is important for property managers to recognize that handling infested mattresses may require a combination of treatment methods and preventative measures to ensure continued guest satisfaction. As explained by Jacquie, removing a mattress may not always be necessary. Instead, using bed bug encasements to protect the mattress and washing all affected bedding could be effective in containing the infestation. Ensuring thorough routine cleanings can help prevent future incidents, and property managers should be sensitive and responsive in dealing with any guest complaints related to infestations.

Link and Resources:

Stacey St. John is an inspiring example of how embracing continuous learning and fostering a supportive community can lead to success. She is a multifaceted entrepreneur with a wealth of experience in marketing, advertising, and short-term rental management. Equipped with a global consulting background, Stacey has honed her skills in understanding target audiences and crafting strategic business approaches. 

As the founder of the Female Short-Term Rental Investor Facebook group, she has fostered a collaborative space for like-minded professionals to share knowledge and support each other's growth. With a passion for continuous learning and teamwork, Stacey brings her expertise and positive energy to the STR industry, inspiring others to embrace the journey and have fun along the way.

In this episode, you will learn to:

• Enhance target audience communication skills for impactful short-term rental listings.

• Embrace continuous learning and collaboration as the key to short-term rental business success.

• Discover techniques to achieve work-life balance and positivity in the entrepreneurial journey.

• Adapt to industry changes by leveraging innovative technologies 

The Importance of Community in Short-Term Rentals

Building a strong community is crucial for success in the short-term rental (STR) industry. A supportive network of peers can be invaluable when navigating challenges and seeking advice from others who have faced similar situations. Surrounding oneself with successful people can lead to accelerated learning and a more fruitful entrepreneurial journey. 

In this episode, Stacey St. John highlights the power of a supportive community, particularly for women in the STR business. She has helped create such a space through her Facebook group, Female Short-term Rental Investors, which offers a positive atmosphere where over 36,000 hosts can share their knowledge and experiences. In addition, Stacey also runs the Short-Term Rental Virtual Summit for Women and The STR Sisterhood podcast, which further foster collaboration and empowerment among STR entrepreneurs.

Link and Resources

Screening guests for red flags is an important part of running a successful short-term rental business. 

Unfortunately, it's often overlooked until it's too late and the owner has to deal with the aftermath of a bad guest. By screening guests for red flags, owners can prevent bad guests, property damage, and negative reviews.

In this episode, we discuss why screening your guests is an important part of being a successful host and what questions you should ask when you are screening guests.

In this episode, you will learn the following:

• What red flags to look for when screening guest

• Should you let first-time users stay at your Airbnb

• How to avoid a conflict with unhappy guests

Link and Resources

How essential is it for you to hire a professional photographer to take photos of your short-term rental?

Hiring a professional photographer is an important way to ensure that the photos of your listing are attractive and consistent. Professional photographers understand the importance of lighting, staging, and equipment and can make sure that the photos look inviting and appealing to potential guests.

On today’s episode, Kevin Malella is going to tell us why hiring a professional photographer is not only one of the most important things to do for your short term rental but also how it can actually get you more bookings.

In this episode, you will learn:

• How to prepare before a professional photographer comes to your listing
• Why professional photos actually increase your bookings
• The importance of keeping your photos simple and concise

Link and Resources

Do you want to know how to WOW your guests at your short-term rental?

Investing in a great guest experience can make a huge difference in your guest’s stay. Not only will it provide your guests with an unforgettable stay, but it will also help to ensure that your Airbnb is a success.

Our guest today, Sabrina Afuhaamago gives us a glimpse into her approach to setting up an STR. She goes over everything from researching the area, talking to locals, and making sure that your home is properly labeled and stocked with amenities.

Sabrina is a listing manager at Five Star B&B, an STR management and consulting firm. She is responsible for many tasks, including vetting prospective clients, coordinating with property owners, and managing daily logistics. But one of her most important responsibilities is setting up STRs.

“Be as nosy as possible when you get into a new space.”

In this episode, you will learn the following:

1. Why exploring local attractions is important
2. Sabrina’s number one tip for giving your guest the best experience
3. The reason your Airbnb should have board games

Link and Resources

In part 2 of our interview with Jenny Yi, we are discussing the do’s, don’ts, and some controversial options for furnishing a luxury property on a small budget.

Jenny Yi is an experienced designer and investor in the hospitality space, specializing in creating unique luxury experiences on tight budgets. She is the creator of her own hospitality-specific bedding line, which focuses on products that are easy to use and maintain. Her products are used by investors, designers, and property managers, giving them the luxury of not having to worry about basics.

"If you constantly think about what people book and why they book in the unique experience, you naturally rule out certain things that you often see over and over again in people's homes.”

In this episode you will learn:

1. How to think differently when decorating for STRs

2. How to think creatively within a budget

3. How to automate the process of refreshing products over time

Links and Resources:

Do you want your short-term rental to feel luxurious but also stay within your budget?

Discover how Jenny Yi, a thrifty and well-traveled designer, uses her unique knowledge of cultures and markets to help Airbnb investors create luxurious spaces on a budget.

In this episode, we discuss all the ways to make your STR look amazing while not spending a ton of money.

Jenny owns Jenny Yi Designs, the preeminent Design Firm in the AirBnB & Hospitality Design space. From turnkey short-term rental services, to commercial design, to renovation project management, Jenny truly believes that buildings are more than mere buildings - they're experiences and opportunities.

"Making a home feel like home isn't about expensive items, it's about the emotional triggers people get when they enter.”

In this episode, you will learn the following:

1. How to design a luxury space on a budget

2. Immersing yourself in the culture of where your STR is located

3. Why comfort is just as important as your space looking good as a short-term rental

Link and Resources

Are you aware of your legal obligations as a short-term rental host when it comes to accommodating service animals?

Having a service animal is a right, not a privilege. But unfortunately, many STR owners don't know the rules and discriminate against legitimate service animals.

In this episode, you will learn what legal obligations you have as a host when it comes to accommodating service animals and what you can and cannot charge for.

"Discrimination against legitimate people who have a legitimate service animal is not acceptable.”

In this episode, you will learn the following:

1. What are the legal obligations of STR owners when it comes to accommodating service animals

2. How can STR owners identify legitimate service animals and weed out fakes

3. What are the benefits of becoming a pet-friendly STR owner

Link and Resources

Are you a property owner looking to make the most of your rental income?

Don't believe the myth that the more people you can sleep, the more money you'll make. Cramming more people in your rental actually increases the likelihood of a bad review, liability, and wear and tear without the guarantee of greater income.

In this episode, you will learn the secrets to unlocking optimal revenue and busting the myths that keep your business from succeeding. From investing in the quality of your space to understanding local regulations, we break down the key components of ensuring a safe and pleasant experience for your guests while maximizing your earnings.

"Money does not always work out. I tracked it for a whole year and it didn't make much difference"

In this episode, you will learn the following:

1. What the most common myth is surrounding Airbnb properties

2. How Airbnb hosts can ensure that their guests have a luxury stay

3. What safety measures Airbnb hosts should take to ensure they are not legally liable

Link and Resources

Have you hired a property manager for your short-term rental?

Picking the right manager and drawing boundaries to make sure that both of you are benefiting from the partnership is very important.

In this episode, we are giving the behind-the-scenes of our experiences with hiring a property manager and what you should look out for.

"My success is your success. That's what a true partnership is, no matter what the differing percentages are."

In this episode, you will learn the following:

1. How successful property managers maintain a mutually beneficial partnership with their clients

2. What strategies do property managers use to ensure a five-star guest experience

3. How property managers stay ahead of ever-changing traveler behavior

Link and Resources

Ready to explore the world of short-term rentals?

There is a lot of noise out there when it comes to STR (short-term rentals) but we want to take you behind the scenes and give you the real stories and advice to succeed with your STR from two people who have been there.

In this first episode, we share our stories about our first rentals, unexpected issues, and what it’s like working from home with our spouses (who mean well).

"When you lead with that, with hospitality, people can feel it, and it makes such a big difference for their stay, and it kind of minimizes those unhappy experiences."

In this episode, you will learn the following:

1. Our experience with our first short-term rentals

2.  How working from home has its unique joys and challenges

3.  Dealing with unexpected issues

Link and Resources