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The Thrifty Marketer Podcast

The Thrifty Marketer Podcast

By Vivek Nair
The Thrifty Marketer Podcast brings in conversations with inspiring individuals, marketing tips for SMBs, life lessons, and more.

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Instagram Masterclass for SMBs with Dr. Khushbu Pandya, Founder - Konvophilia
This episode of The Thrifty Marketer Podcast features Dr. Khushbu Pandya, Founder - Konvophilia Topic: Instagram Masterclass for SMBs Discussion Why Instagram is the perfect platform for Small and Medium Businesses? How can SMB owners figure out whether Instagram can work for their brand or not? Top recommendations to SMB owners who are starting their IG game Best practices for Instagram Stories and Reels A deep-dive into Instagram Analytics  Tools for Instagram Marketing  And more.  For more such episodes, follow The Thrifty Marketer Podcast at https://bit.ly/2EN15cJ If you're interested to learn about social media marketing, you need to check out: www.thethriftymarketer.com Follow more content regarding SMB Marketing and other similar topics on Facebook: https://www.facebook.com/dthriftymarketer Twitter: https://twitter.com/vivektweetsso Instagram: https://www.instagram.com/thethriftymarketer/
01:10:31
July 10, 2021
Email Marketing 101 for SMBs with Rob & Kennedy, Founders - Email Marketing Heroes
This episode of The Thrifty Marketer Podcast features Rob & Kennedy, Founders - Email Marketing Heroes Topic: Email Marketing 101 for SMBs   Discussion Why SMBs should focus on email marketing? Baby steps SMB owners can take for email marketing Best practices of email marketing Best tools for an effective email marketing strategy Key metrics of email marketing to focus on Email copy and list building - best practices And more.    For more such episodes, follow The Thrifty Marketer Podcast at https://bit.ly/2EN15cJ If you're interested to learn about email marketing 2021  you need to check out: www.thethriftymarketer.com   Follow more content regarding email marketing 2021 and other similar topics on   Facebook: https://www.facebook.com/dthriftymarketer   Twitter: https://twitter.com/vivektweetsso   Instagram: https://www.instagram.com/thethriftymarketer/
56:22
July 5, 2021
Entrepreneurs and Mental Health with Nidhi Tewari - Acclaimed Licensed Clinical Social Worker
In this episode, our guest is Nidhi Tewari - An acclaimed Licensed Clinical Social Worker.    Nidhi Tewari is an acclaimed Licensed Clinical Social Worker, mental health therapist, and sought-after speaker with more than a decade of experience. She is an EMDR International Association Certified EMDR therapist and uses this expertise to treat and reduce trauma-related symptoms and anxiety, stress, performance anxiety, and grief.    Topic: Entrepreneurship and Mental Health    Discussion  Recent stats show that 30% of entrepreneurs are struggling with Clinical Depression The common reasons behind this alarming trend What are the common signs of mental illness that entrepreneurs SHOULD not ignore? Why entrepreneurs should prioritize their mental health while putting in all the efforts to build their business? Burnout is another common phenomenon that happens with entrepreneurs. How can they prevent such instances? Emotional Fitness is something that is always discussed along with mental health. How can entrepreneurs improve their emotional fitness And more. For more such episodes, follow The Thrifty Marketer Podcast at https://bit.ly/2EN15cJ For SMB marketing tips, visit https://bit.ly/3hHaj8V
30:58
June 14, 2021
Mental Health Myths Debunked with Dr Raghu Raghavan, Professor - De Montfort University, Leicester
In this last episode of our Mental Health Awareness Month talks, today we will be chatting with Dr. Raghu Raghavan, Professor - De Montfort University, Leicester Topic: Mental Health Myths Debunked Professor Raghavan holds a chair in mental health at De Montfort University, Leicester. His background is in health psychology and nursing, and his work focuses on mental health and disability, cultural diversity, participatory research, and co-production.   He is the Director of Mary Seacole Research Centre – an interdisciplinary research institute focussing on mental health, migration, ethnicity, and culture at De Montfort University. He is also a co-director of Leicester Centre for Mental Health Research (LMHR) a collaborative research center with De Montfort University, Leicestershire Partnership NHS Trust, and the University of Leicester.    He has initiated and led inclusive community engagement and research on disability, mental health, resilience wellbeing in the UK and in India with diverse cultural and migrant communities using innovative interdisciplinary approaches (creative arts-based methodology) for maximizing participation and influencing impact on policy and practice. He has published widely with over 100 publications on the theme of mental health, disability, and health inequalities of diverse cultural communities. Discussion 1st Myth - Mental illnesses aren’t real illnesses 2nd Myth - Mental illness comes with the birth 3rd Myth - mental health issue cannot be cured or prevented 4th Myth - Therapy and self prevention are a fad and they do not work 5th Myth - Mental health professionals (Psychologists, Psychiatrists, etc) make a lot of money off people suffering from mental health 6th Myth - People suffering from mental illness are naturally violent and they belong in hospitals And more For more such episodes, follow The Thrifty Marketer Podcast at https://bit.ly/2EN15cJ For SMB marketing tips, visit https://bit.ly/3hHaj8V
01:10:02
May 29, 2021
Mental Health During & Post COVID19 - Practices To Follow with Shriya, Psychological Counsellor - Dear Mind
As part of our Mental Health Awareness Month talks, today we will be chatting with Shriya, Psychological Counsellor - Dear Mind  Topic: Mental Health During & Post COVID19 - Practices To Follow Shriya holds a Master's degree in Clinical psychology and has been working in the field for almost 3 years now. She first worked with grow2fly as a junior remedial educator and then as a school counselor under the Jidnyasa assessment and counseling Centre at Paranjape School. Currently, she is associated with Albot Pvt.Ltd as a consultant psychologist. She is also associated with the organization “Dear Mind” as a counselor and has her own private practice of psychological counseling where she has been handling clients from age 16-38 years with issues related to emotional disturbance, marital and relationship problems, and psychological well being, etc. Shriya is co-founder of UNICO, a mental health platform. She is also associated with Sakaal Media Group where she writes blogs for their mental health initiative  'We are in this together (WAITT)'. Discussion Best ways to cope up with the uncertainties and trauma most of us are going through now How can individuals cope with this loneliness and isolation due to COVID19? Advice on managing negativity and stress from social media and the digital world Best practices you recommend to everyone to stay on top of their mental health nowadays Top advice to keep Fear, Worry, and Stress at bay How can individuals manage and cope up with Anxiety? And more For more such episodes, follow The Thrifty Marketer Podcast at https://bit.ly/2EN15cJ For SMB marketing tips, visit https://bit.ly/3hHaj8V Sponsorships: off for this episode
59:52
May 23, 2021
Mental Health - How to prioritize during difficult times with Smriti Joshi, Lead Psychologist - Wysa
This episode of The Thrifty Marketer Podcast features Smriti Joshi, Lead Psychologist - Wysa Topic: Mental Health - How to prioritize during difficult times Smriti is a Lead Psychologist at Wysa.io, the world's first mental health chatbot with coach support. She has been working in the area of mental health since the year 2000. She is an expert in telemental health service delivery and has worked in varied settings as in schools, NGOs and private clinical settings, and online delivery of mental health services. Her experience consists of building effective teams(recruitment and training) for mental health service delivery using online modes/telephone/chat. She also offers training, content guidance, and professional development in the area of online delivery of mental health services. She also conducts lectures and workshops in areas dealing with children and adolescents, Parenting, Marital Issues, Women issues, career counseling, and Work-Life Balance. Discussion Why is mental health is always taken for granted? How to deal with uncertainties in life? How to deal with loss - be it loved ones, job, or anything? How to deal with social isolation and loneliness? How to practice self-love? How to make mental health a priority now? And more. For more such episodes, follow The Thrifty Marketer Podcast at https://bit.ly/2EN15cJ For SMB marketing tips, visit https://bit.ly/3hHaj8V
52:41
May 15, 2021
Account Based Marketing 101 with Sudhir Kumar - Director at Origin Growth
This episode of The Thrifty Marketer Podcast features Sudhir Kumar - Director at Origin Growth  Topic: Account Based Marketing 101 Sudhir Kumar is a Director & Master Growth Architect at Origin Growth, a boutique growth marketing agency in Royal Leamington Spa. Having worked in sales and marketing for over 15 years, Sud has a passion for making a scalable difference in an organization’s sales - and has the statistics to prove it.  Having been fortunate enough to have worked across a wide variety of B2B and B2C clients from sectors including technology, automotive, utilities, and finance, spanning Europe, USA, Asia, and the UK; Sud is an established professional with a wealth of experience, both agency- and client-side.  Over the last 5 years, he’s generated millions of pounds in sales revenue directly from implementing tailored Account-Based Marketing and Social Selling Strategies. Sud’s debut book, Being Human: Marketing & Social Selling in a Digital World will be released in 2021. Discussion What is ABM? Why is it critical today? ABM applies only to B2B organizations or it is for everyone. Sudhir's thoughts What are the basic steps in building an effective ABM strategy?  What is your top advice for organizations who want to build their ABM strategy? Are there any tools you recommend for a good ABM Strategy? What are the key metrics to focus on while measuring the impact of an ABM strategy? For more such episodes, follow The Thrifty Marketer Podcast at https://bit.ly/2EN15cJ For SMB marketing tips, visit https://bit.ly/3hHaj8V
50:02
May 1, 2021
Content Marketing Masterclass with Joe Pulizzi - Author, Speaker, Podcaster & Entrepreneur
This episode of The Thrifty Marketer Podcast is a Content Marketing Masterclass with Joe Pulizzi - Author, Speaker, Podcaster & Entrepreneur. Joe Pulizzi is the Amazon bestselling author of Content Inc., Killing Marketing, and Epic Content Marketing, which was named a “Must-Read Business Book” by Fortune Magazine. His novel, The Will to Die, was awarded "Best Suspense Book" of 2020 by the National Indie Excellence Awards. Joe's latest version of Content Inc. will be released in May 2021. He has founded four companies including the digital content news site The Tilt as well as Content Marketing Institute. In 2014, he received the "Lifetime Achievement Award" by the Content Council. His podcast series, This Old Marketing with Robert Rose, has millions of downloads from over 150 countries. His Foundation, The Orange Effect, delivers speech therapy and technology services to children in over 35 states. Discussion The Foundation of a Content Marketing Strategy How can SMBs leverage content to "stand out" Major shifts in Content Marketing and how can brand align themselves to the same Joe's top 3 advice to SMBs and Marketers starting their Content Marketing journey Top Content Marketing trends that SMBs can leverage Lessons for Joe's bestseller "Content Inc." The Tilt - Joe's new venture And more. For more such episodes, follow The Thrifty Marketer Podcast at https://bit.ly/2EN15cJ For SMB marketing tips, visit https://bit.ly/3hHaj8V
55:51
April 16, 2021
Community Building for SMBs with Jon Ferrara - CEO & Founder of Nimble
In this episode of The Thrifty Marketer Podcast, I discussed "Community Building for SMBs with Jon Ferrara - CEO & Founder of Nimble. Jon is a serial entrepreneur and noted speaker about social, sales, and marketing. He has re-imagined CRM by building Nimble - The Simple CRM for Office 365 & G Suite. Ferrara is best known as the co-founder of GoldMine Software Corp, one of the early pioneers in Customer Relationship Management (CRM) for Small to Medium-sized Businesses (SMBs). He has been recognized by Forbes as one of the Top 10 Social CEOs, Top 10 Social Salespeople In The World, and Top 100 Marketing Influencers. Discussion Jon's amazing journey as a serial entrepreneur How can the community become the biggest asset for SMBs and Brands Jon's tips to build a thriving community for SMB owners and brand owners Relationship building tips for SMBs and Brands Jon's favorite tools for building community and managing the same Nimble - An introduction and top 3 features And more. Get a 40% off for 3 months on your Nimble subscription using the code "JON40" For more such episodes, follow The Thrifty Marketer Podcast at https://bit.ly/2EN15cJ For SMB marketing tips, visit https://bit.ly/3hHaj8V
49:50
April 10, 2021
Let's Talk Marketing with Mark Schaefer - Global Keynote Speaker, Bestselling Author and Business Consultant
In this episode of The Thrifty Marketer Podcast, "Let's Talk Marketing" with Mark Schaefer - Global Keynote Speaker, Bestselling Author and Business Consultant. Mark Schaefer is a globally recognized keynote speaker, educator, business consultant, and author. His blog and podcast -- The Marketing Companion -- are at the top of the charts in the marketing field. Mark has worked in global sales, PR, and marketing positions for 30 years and provides consulting services as Executive Director of Schaefer Marketing Solutions. Mark is also an advisor to B Squared Media and several tech startups. He has advanced degrees in marketing and organizational development; holds seven patents; and is a faculty member of the graduate studies program at Rutgers University. Mark is the bestselling author of nine path-finding books including the first book ever written on influence marketing. Mark’s books are used as textbooks at more than 50 universities, have been translated into 12 languages, and can be found in more than 750 libraries worldwide. Discussion Mark's journey to the world-renowned author and keynote speaker How company values drive Marketing? How can brands build "authority" with content? Mark's thoughts on personal brand, and how to build one Context Marketing - Why is it important? Lessons from Mark's latest bestseller "Cumulative Advantage And more.  For more such episodes, follow The Thrifty Marketer Podcast at https://bit.ly/2EN15cJ For SMB marketing tips, visit https://bit.ly/3hHaj8V Sponsorships
46:55
April 4, 2021
Digital Marketing Strategies for Business Growth with Troy Sandidge - The Strategy Hacker
In this episode of The Thrifty Marketer Podcast, we will be discussing "Digital Marketing Strategies for Business Growth" with Troy Sandidge - The Strategy Hacker. Troy Sandidge is a Growth Marketing Strategist, aka The Strategy Hacker™, who empowers businesses to achieve next-level growth and high-level results through innovative marketing strategies and results-driven social media solutions. Brands hire Troy because he is a strategic mastermind at igniting business momentum, generating rapid progress mechanisms to accelerate market distribution, eliminating complex obstacles through innovation, and creating simplistic pathways to achieve desired business goals. As the Founder & CEO of Strategy Hackers, his work portfolio includes Entrepreneurs, Startups, Small-Mediums Businesses, Nonprofits, Agencies, and Fortune 500 Brands & Executive Leadership. Troy's strategies and marketing solutions have generated substantially over $100 million for his clients worldwide. Discussion What are some of the goals that SMB owners can try to accomplish by investing time and energy into digital marketing? Some of Troy's favorite hacks for leveraging social media for business growth for brands and SMBs How can brands and SMBs with small budgets hack the content formula for better results? What are the most common digital marketing strategies or tactics Troy recommends to his SMB clients? And more. For more such episodes, follow The Thrifty Marketer Podcast at https://bit.ly/2EN15cJ For SMB marketing tips, visit https://bit.ly/3hHaj8V
55:51
March 20, 2021
All About Livestreaming with Jennifer Quinn - International Livestreaming Expert
In this episode of The Thrifty Marketer Podcast, we will be discussing "All About Livestreaming" with Jennifer Quinn - International Livestreaming Expert. As the owner of a digital marketing company since 2007 and co-founder of ImproVideo, Jennifer Quinn (a.k.a. JennyQ) is known internationally as a live streaming expert. JennyQ has literally written the live video book – “Leverage Livestreaming to Build Your Brand” debuted as the #1 Amazon Best Seller in Webcasts and Podcasts, she has done thousands of executive-level live interviews and has been named Inc. Magazine “Top 10 Digital Marketers Crushing Live Video”. Discussion How did JennyQ start her live streaming journey? Some of the best moments of her journey Why individuals and brands must leverage live streaming now? Baby steps for individuals and brands to kick off their live streaming journey Tools recommended by Jennifer for live streaming sessions (No excuses anymore) How to leverage live videos post the streaming sessions?  Jennifer's top advice for individuals and brands who want to start live streaming Top lessons from her bestseller “Leverage Livestreaming to Build Your Brand”  And more.  Do not miss this episode if you are planning to leverage live streaming for you or your brand. For more such episodes, follow The Thrifty Marketer Podcast at https://bit.ly/2EN15cJ For SMB marketing tips, visit https://bit.ly/3hHaj8V
48:59
March 14, 2021
Customer Experience Tactics for 2021 & Beyond with Shep Hyken - CX and Customer Service Expert
In this episode of The Thrifty Marketer Podcast, we will be discussing "Customer Experience Tactics for 2021 & Beyond with Shep Hyken, the leading Customer Experience, and Service Expert.  Shep Hyken is a customer service and experience expert and the Chief Amazement Officer of Shepard Presentations. He is a New York Times and Wall Street Journal bestselling author and has been inducted into the National Speakers Association Hall of Fame for lifetime achievement in the speaking profession. Shep works with companies and organizations that want to build loyal relationships with their customers and employees. His articles have been read in hundreds of publications, and he is the author of Moments of Magic®, The Loyal Customer, The Cult of the Customer, The Amazement Revolution, Amaze Every Customer Every Time, and The Convenience Revolution. He is also the creator of The Customer FocusTM, a customer service training program that helps clients develop a customer service culture and loyalty mindset. (Now available as an online/web-based training program!)   Discussion How COVID19 impacted the world of Customer Experience Top trends and themes for Customer Experience in 2021 and beyond The role of employee experience in delivering an exceptional Customer Experience Empathy & CX - Shep's thoughts on how organizations can embrace the same  ROI of CX - Shep's thoughts on how to measure ROI of CX investments Shep's top 3 tips for organizations for making CX their competitive advantage Key takeaways from Shep's books "The Cult of the Customer" and "The Convenience Revolution" And more.  Listen in for some amazing insights on Customer Experience.  For more such episodes, follow The Thrifty Marketer Podcast at https://bit.ly/2EN15cJ For SMB marketing tips, visit https://bit.ly/3hHaj8V
36:57
February 28, 2021
SEO 101 for SMBs with Nitin Manchanda, Co-founder - Botpresso
This Episode of The Thrifty Marketer Podcast featured Nitin Manchanda, Co-founder - Botpresso. Nitin Manchanda is a seasoned SEO with expertise in travel, e-commerce, and international SEO. His past experience as a developer and product manager makes him an ideal enterprise SEO geek who knows how to set up SEO processes that work.  Nitin has been consulting brands across different industries for years. He has also been hosting SEO webinars for SEMrush since 2017.  The Discussion What is SEO? Why is it important? Various facets of SEO - On-page, Off-page, Local, Technical, etc. On-page SEO - Key elements to focus on Off-page SEO - Key elements to focus on Local SEO - Key elements to focus on Why SMBs should focus on SEO? Baby steps to take And more For more such episodes, follow The Thrifty Marketer Podcast at https://bit.ly/2EN15cJ For SMB marketing tips, visit https://bit.ly/3hHaj8V
39:42
February 20, 2021
Creative Video Marketing for SMBs with Dan Knowlton, Co-founder - Knowlton
This episode of The Thrifty Marketer Podcast featured Dan Knowlton, Co-founder - Knowlton.   Dan Knowlton is a UK-based digital and social media marketing expert who has grown Knowlton into a multi-award-winning business that has worked with the likes of FIFA, Wahl, Nestle, Citibank, Eurotunnel, and Boston Consulting Group. In addition to running Knowlton, Dan is known for giving his best insights away on stages around the world. Dan is also the co-host of the Business Anchors Podcast which is the only business podcast you’ll get excited to listen to at the weekends.   The Discussion   Dan's thoughts on video as a powerful tool for brands Use cases for videos across the typical buyer's journey Can SMBs leverage the power of videos for building and promoting their business or is it ideal for big brands with fat pockets? Top 3 advice for SMBs who want to use videos for building their brand Things to keep in mind for SMB owners before starting their video marketing journey Video content-types recommended for SMBs And more For more such episodes, follow The Thrifty Marketer Podcast at https://bit.ly/2EN15cJ For SMB marketing tips, visit https://bit.ly/3hHaj8V
33:15
February 14, 2021
PR Strategies for SMBs with Michelle Garrett, Writer & PR Consultant
This episode of The Thrifty Marketer Podcast features Michelle Garrett, Writer & PR Consultant. As a public relations consultant, content creator, blogger, speaker, and award-winning writer, Michelle’s articles and advice have been featured in Entrepreneur, Muck Rack, Ragan’s PR Daily, Meltwater, Attorney At Work, Spin Sucks, FairyGodBoss, ThomasNet, Forbes, Prowly, CIO, Freelancers Union, SheKnows, CommProBiz, and others.   Michelle was named a Top Digital PR Leader in 2020 and her blog was on the list of Top 25 Must-Read Public Relations Blogs. She was also selected as one of the Top 13 Content Marketing Influencers to Follow. She is the founder and host of #FreelanceChat​, a weekly Twitter chat for freelancers and self-employed consultants.   Michelle specializes in crafting content, strategy, and programs for B2B companies who want to get noticed. She launched her business in Silicon Valley and is now back to her roots in central Ohio. Her business is EDGE and WBE (Women Business Enterprise) certified in the state of Ohio.   The Discussion PR is a field that for a common man starts and ends with press releases. Is it just that or there's more to Public Relations? Why Public Relations is a key area to focus on for organizations? What are the key results they can achieve by investing in PR? Does PR magic work wonders for SMBs? Or should they just stay away from PR? What are some of the key PR tactics SMB owners should attempt or even get the help of a PR consultant even? Top advice for SMB owners who want to take baby steps in PR tactics And more For more such episodes, follow The Thrifty Marketer Podcast at https://bit.ly/2EN15cJ For SMB marketing tips, visit https://bit.ly/3hHaj8V
37:29
February 6, 2021
The Lately Story with Kate Bradley Chernis, CEO & Founder - Lately
This episode of The Thrifty Marketer Podcast features Kate Bradley Chernis, CEO & Founder - Lately. Kate Bradley Chernis is the Founder & CEO of Lately, the only social media management platform that creates content FOR you with the power of A.I.  As a former marketing agency owner, Kate initially created the idea for Lately out of spreadsheets for then-client, Walmart, and got them a 130% ROI, year-over-year for three years. Prior to founding Lately, Kate served 20 million listeners as Music Director and on-air host at Sirius/XM. She’s also an award-winning radio producer, engineer, and voice talent with 25 years of national broadcast communications, brand-building, sales, and marketing expertise. The Discussion Kate's journey from an award-winning radio producer to a SaaS startup founder What is Lately? Why social media marketers must pay attention to this amazing tool? Different facets of Lately & top 3 features for social media management Team Lately & The Cofounders Challenges faced by female entrepreneurs and top 3 lessons for them And more For more such episodes, follow The Thrifty Marketer Podcast at https://bit.ly/2EN15cJ For SMB marketing tips, visit https://bit.ly/3hHaj8V
01:01:26
January 31, 2021
Leadership Lessons for All with Gordon Tredgold, Global Gurus Top 10 Global Leadership Expert
This episode of The Thrifty Marketer Podcast features Gordon Tredgold, Global Gurus Top 10 Global Leadership Expert. Gordon is a Global Gurus Top 10 Leadership Expert and he is passionate about inspiring people to take action. Described as “sharp and insightful with a thought-provoking style” Tredgold teaches leaders and organizations simple, practical and pragmatic strategies that help them to engage, empower and excite their teams in a way that inspires them to challenge the limits of what they thought was achievable. Tredgold is the author of three books: Chartered Management Institute finalist, “FAST – 4 Principles Every Business Needs To Drive Success and Achieve Results”, “Leadership it’s a Marathon Not a Sprint”, and “Practitioners Guide to Leadership” and he has written over 1400 articles contributing to Inc, Forbes, Entrepreneur, Business Insider, Fortune and many other publications. The Discussion Are leaders born or made? Gordon's thoughts What does being a leader means? How can one know what are the right qualities they should focus on?  Is it possible for organizations to develop quality leaders? And tips for accomplishing the same How can individuals develop themselves into quality leaders?  Key insights from Gordon's book “FAST – 4 Principles Every Business Needs To Drive Success and Achieve Results”  Key lessons from his book “Leadership it’s a Marathon Not a Sprint” is another amazing book on leadership And more For more such episodes, follow The Thrifty Marketer Podcast at https://bit.ly/2EN15cJ For SMB marketing tips, visit https://bit.ly/3hHaj8V
01:17:43
January 18, 2021
All About #H2H with Bryan Kramer, Founder of H2H Group of Companies
This episode of The Thrifty Marketer Podcast features Bryan Kramer, Founder of H2H Group of Companies. Bryan Kramer is the co-founder of H2H Companies and a renowned business performance coach, global keynote speaker, executive trainer, two-time bestselling author, TED speaker, Forbes contributor, and former President/CEO of a Silicon Valley global marketing agency. In his business performance coaching, Bryan teaches speakers, executives, and entrepreneurs how to up-level their storytelling and create more business opportunities through the H2H Method. The Discussion What is H2H Philosophy & its origin? Role of empathy in growth for individuals and organizations Key Lessons from Bryan's 1st Book - “There Is No B2B or B2C: It’s Human to Human H2H” Key Insights from Bryan's 2nd Book - “Shareology: How Sharing is Powering the Human Economy”  How organizations can leverage genuine human relations for growth? And more For more such episodes, follow The Thrifty Marketer Podcast at https://bit.ly/2EN15cJ For SMB marketing tips, visit https://bit.ly/3hHaj8V
01:02:60
January 10, 2021
Mr. Inspire Story with Eric Patrick Thomas, Owner - EZ Awareness by Design
This episode of The Thrifty Marketer Podcast features Eric Patrick Thomas (a.k.a. Mr. Inspire) Eric is a Flint, MI, native, and entrepreneur who is passionate about changing the way people view disabilities. This passion came after a fateful night in 1997, in which Eric suffered a spinal cord injury that paralyzed him from the neck down. Throughout this journey, Eric uses his experience to empower resilience and inspire change for people with barriers. In addition to serving the community as a public speaker-both motivationally and at House and Senate hearings, Eric sits on several state boards as a voice for people with barriers. He is an advocate for Self-Determination Living, a hip-hop artist, D-MAN Ambassador, and is the Founder of Inspire® brand clothing.  Eric is also the proud owner of EZ Awareness By Design, a business specializing in graphic design for custom apparel, signs, and banners which offers an on-the-job experience to people of all abilities. The Discussion Eric's horrific accident that changed the course of his life His work as an advocate for people with disabilities How people with disabilities can become more resilient EZ Awareness by Design & Inspire Brands For more such episodes, follow The Thrifty Marketer Podcast at https://bit.ly/2EN15cJ For SMB Marketing tips, visit https://bit.ly/3hHaj8V
01:16:07
January 8, 2021
Content Marketing 101 for SMBs with Christoph Trapp, Top 14 Global Content Marketer
This episode of The Thrifty Marketer Podcast features Christoph Trapp, Top 14 Global Content Marketer Topic: Content Marketing 101 for SMBs Topics Covered How can SMBs kickstart their Content Marketing journey?  How can SMBs manage a Content Marketing program on a budget?  Tools for Content Marketing for SMBs  How SMBs can leverage User Generated Content?  How SMBs can build thought leadership using Content Marketing?  And more For more such episodes, follow The Thrifty Marketer Podcast at https://bit.ly/2EN15cJ For SMB Marketing tips, visit https://bit.ly/3hHaj8V
46:19
January 3, 2021
Digital Strategies for Tough Times with Christina Garnett, Digital Strategist Extraordinaire
This episode features Christina Garnett, Digital Strategist Extraordinaire   Topic: Digital Strategies for Tough Times   Topics Covered  How can SMBs adopt digital strategies from Fortune 500 companies? Importance of Audience Intelligence for SMBs Importance of Social Listening for SMBs How SMBs can build a solid digital strategy? How SMBs can leverage digital channels for varied business goals Best tools SMBs can leverage for building a good digital strategy And more For more such episodes, follow The Thrifty Marketer Podcast at https://bit.ly/2EN15cJ For SMB Marketing tips, visit https://bit.ly/3hHaj8V
01:05:44
December 20, 2020
The "Cooks Who Feed" Story with Seema Sanghavi, Founder - Cooks Who Feed
Episode 24 of The SMB Talks featured Seema Sanghavi, Founder - Cooks Who Feed. Cooks Who Feed creates aprons that empower food lovers to take action towards a hunger-free world. For every apron sold, food waste is rescued and used to provide 100 nutritious meals. They fulfill this promise through their charity partners who recover fresh, surplus food to protect the environment and provide immediate hunger relief.   Cooks Who Feed's goal is to provide 1 million meals per year, that's 10,000 aprons. They have collaborated with several celebrity chefs like Chef Art Smith, Chef Christine Cushing, Chef Devan Rajkumar, and more   Topic: The Cooks Who Feed Story   Topics Discussed  Seema's journey from a marketing professional to social entrepreneur The challenge of Global Food Waste Cooks Who Feed - Unique concept & Origin Story Impact Cooks Who Feed has created till now Cooks Who Feed Aprons - The Social Impact And more For more such episodes, follow The Thrifty Marketer Podcast at https://bit.ly/2EN15cJ For SMB Marketing tips, visit https://bit.ly/3hHaj8V
39:35
December 13, 2020
Digital Nomadism & The "Remote and Digital" Story with Elie Assuied, Founder - Remote & Digital
The episode featuring Elie Assuied, Founder - Remote & Digital Elie is the founder of Remote & Digital, a one of a kind co-living and co-working space for digital nomads based out of Koh Phangan, Thailand. Been born and raised in Paris and after living in the US for 22 years, Elie moved to Koh Phangan. He fell in love with the place after visiting the island during his honeymoon.  He invested in a restaurant and hostel named Casa Tropicana and converted it into a coworking space for digital nomads. He co-founded the company Cospace with his brother in April 2019.  Once his brother moved on, Elie kept Casa Tropicana and created the brand Remote and Digital.   Topic: Digital Nomadism & The "Remote and Digital" Story Topics Discussed Thoughts on Digital Nomadism Key trends in the Digital Nomad Lifestyle Positives and negatives of Digital Nomadism Remote & Digital - Origin Story and The Concept Best features of Remote & Digital for digital nomads How Remote & Digital handle the cost of living pressures of digital nomads Future plans For more such episodes, follow The Thrifty Marketer Podcast at https://bit.ly/2EN15cJ For SMB Marketing tips, visit https://bit.ly/3hHaj8V
39:46
December 13, 2020
Soft Skills for Today's World with Deborah Thomas-Nininger, Founder - DTN Productions
The episode featuring Deborah Thomas-Nininger, Founder - DTN Productions International Deborah Thomas-Nininger is the founder of DTN Productions International, a company that has been providing soft skills (people skills) training for over thirty years. She had the distinct honor of organizing the international etiquette training for the 1996 Olympic Games in Atlanta which put her on the global etiquette training map. She continues to spread my contemporary approach to effective H2H (human to human) communication and social courtesies via workshops, keynotes, webinars, and podcasts.     Topic: Soft Skills for Today's World Topics Discussed Importance of Soft Skills in Today's World Reputation Management and Its Importance Importance of Soft Skills for Students and College-Goers How to Develop Positive Attitude and Mental Resilience And more For more such episodes, follow The Thrifty Marketer Podcast at https://bit.ly/2EN15cJ For SMB Marketing tips, visit https://bit.ly/3hHaj8V
36:57
December 6, 2020
The Simply Suparnaa Story with Suparnaa Chaddha, Founder - SABERA Awards
The episode featuring Suparnaa Chaddha, Founder - SABERA Awards. A seasoned professional with close to two decades years of experience in media, advertising, television, radio, print, events, and new age media. Suparnaa Chadda’s “On Air” moniker, Simply Suparnaa, is the inspiration behind the Simply Suparnaa Media Network’s name. A passionate activist at heart, she used her versatile experience to curate SABERA, a one-of-its-kind annual social impact award, and summit which highlights sustainable development and initiatives being undertaken by the corporates and individuals across the country. Founded in 2017, with the larger objective to amplify good, the SABERA awards find continued support by industry stalwarts. An avid gender equity activist, Suparnaa is strongly committed to women empowerment and regularly conducts menstrual hygiene workshops across slums and institutions through her non-profit initiative womanendangered.org.  Topic: The Simply Suparnaa Story Topics Discussed Suparnaa's journey from media professional to social entrepreneur Her work with Women Endangered Initiative Origin Story of SABERA Awards SABERA Awards - The journey so far and 2020 theme And more For more such episodes, follow The Thrifty Marketer Podcast at https://bit.ly/2EN15cJ For SMB Marketing tips, visit https://bit.ly/3hHaj8V
01:16:01
November 1, 2020
The Anthill Creations Story with Pooja Rai, Co-founder - Anthill Creations
The episode featuring Pooja Rai - Co-founder of Anthill Creations.   Pooja Rai is the Founder and CEO of Anthill Creations, a not-for-profit organization incubated by NSRCEL IIM Bangalore. It aims to make play accessible to all by building sustainable playscapes. Anthill has already impacted over 125,000 children across 18 states in India. She has authored a book on women entrepreneurs called ‘The Road Not Taken'. An IIT Kharagpur alumnus, she is also a TEDx speaker, Ashoka Changemaker, and was awarded by Nobel Laureate Prof. Muhammad Yunus.   Topic: The Anthill Creations Story   Topics Discussed  Pooja's journey from being an Architect to a Social Entrepreneur Anthill Creations and the work they do The impact Anthill Creations have created across 18 states in India Play in a Box and Mission 10K projects of Anthill Creations And more For more such episodes, follow The Thrifty Marketer Podcast at https://bit.ly/2EN15cJ For SMB Marketing tips, visit https://bit.ly/3hHaj8V
40:04
October 10, 2020
Things They Do Not Teach In School with Ketan Bhagat - Author, Speaker
In this episode, I chatted with Ketan Bhagat - Bestselling Author, Motivational Speaker & more. Topic: Things They Do Not Teach In School  Ketan Bhagat is a prolific storyteller with 2 bestselling novels. His first novel – Complete/Convenient – was a bestseller and was taken up by actor, producer Rahul Roy for a Bollywood adaptation. Ketan’s second novel – Child/God – has been a bestseller appreciated by both critics and readers. He has also written screenplay and dialogues for a Netflix original movie – Upstarts – produced by Bandra West Productions. He is a popular motivational speaker. A sincere learner of the Holy Geeta, Ketan’s talks are an engaging mix of humor, real-life examples, the wisdom of our scriptures, and a realization of how we ourselves our limiting our potential. He speaks regularly for industry bodies, corporates, universities, schools, and literary events. Examples include the Confederation of Indian Industry (CII), Early Childhood Association, Gartner, Indian School of Business, Tata Consultancy Services, Indian Institute of Technology, Lovely Professional University, Chitkara University, and many more. He has also been a TEDx speaker. Discussion Topics Biggest lessons from his book Complete/Convenient Biggest lessons from his book Child/God Top 3 lessons from Srimad Bhagavad Gita for everyone How can all of us live up to our potential? And more. For more such episodes, follow The Thrifty Marketer Podcast at https://bit.ly/2EN15cJ For SMB Marketing tips, visit https://bit.ly/3hHaj8V
42:20
September 28, 2020
The SparkToro Story with Rand Fishkin - Founder, SparkToro
In this episode, I chatted with Rand Fishkin - Founder, SparkToro Topic: The SparkToro Story Rand Fishkin is the co-founder and CEO of SparkToro. He’s dedicated his professional life to helping people do better marketing through his blogging, videos, speaking, and his book, Lost and Founder. When Rand’s not working, he’s most likely to be in the company of his partner in marriage and (mostly petty) crime, author Geraldine DeRuiter. If you feed him great pasta or great whisky, he’ll give you the cheat code to rank #1 on Google. SparkToro is an audience intelligence platform offering a search engine to discover any target audience's influential publications, channels, and people. It is a perfect tool for marketing agencies, in-house marketers, PR agencies and SEO professionals.  Discussion Topics How did Rand start his journey with Moz? The SparkToro idea - The Beginning What is SparkToro? Who is it for? Top features of SparkToro - for Marketers and SEO folks Rand's philosophy on SMBs, Personal Brand, and Brand Building And more. For more such episodes, follow The Thrifty Marketer Podcast at https://bit.ly/2EN15cJ For SMB Marketing tips, visit https://bit.ly/3hHaj8V
01:09:13
September 19, 2020
Spirituality in Modern Times with Preity Upala - Media Personality, Speaker, Entrepreneur, and more
In this episode, I had a chat with Preity Upala - Media Personality, Speaker, Entrepreneur, and more. Topic: Spirituality in Modern Times Preity is a former Investment Banker from Australia who is now a Multimedia personality and Entrepreneur based in Los Angeles. Her expertise is in the area of Geopolitics, International diplomacy, Conflict-resolution, Counter-terrorism, Middle east politics, US-India relations, Religion, and peace.  As an international speaker, she has taken part in several elite summits such as WEF, Women's Economic Forum, HORASIS, Raisina Dialogues, University of Zurich, Wellness Dubai 360, IFSEC -India, and many more.  Topics Discussed How can one find their life's purpose? Sanatan Dharma - What is it? The principles The importance of Meditation and Yoga in our modern lifestyle The significance of Ayurveda  - And more. For more such episodes, follow The Thrifty Marketer Podcast at https://bit.ly/2EN15cJ For SMB Marketing tips, visit https://bit.ly/3hHaj8V
01:11:58
September 13, 2020
The Milaan Foundation Story with Dhirendra Pratap Singh, CEO - Milaan Foundation
In this episode, a chat with Dhirendra Pratap Singh, CEO - Milaan Foundation. Topic: The Milaan Foundation Story Milaan Foundation is a non-profit organization, which envisions an inclusive and equal world, where every girl has the knowledge, skills, and social environment to pursue her dreams and explore her full potential. Discussion Topics How Dhirendra started his journey as a Social Entrepreneur? What does The Milaan Foundation focus on? The impact generated by The Milaan Foundation so far Future plans of The Milaan Foundation COVID19 projects of The Milaan Foundation And more. For more such episodes, follow The Thrifty Marketer Podcast at https://bit.ly/2EN15cJ For SMB Marketing tips, visit https://bit.ly/3hHaj8V
01:03:35
September 5, 2020
Customer Experience and SMBs with Adam Toporek - CX Thought Leader, Author, and Podcaster
In this episode, a discussion with Adam Toporek - CX Thought Leader, Author, and Podcaster. Topic: Customer Experience and Small & Medium Businesses  When it comes to Customer Experience, we always assume that it pertains only to larger enterprises. Well, here is Adam busting that myth and sharing his insights on how SMBs can make CX their key differentiator.  Discussion Topics How can SMBs make CX their key differentiator? How can SMBs kickstart their CX strategy and vision? What are the typical challenges SMBs might face while building their CX strategy? Adam's favorite tips for SMB owners who want to build their focus on delivering an exceptional CX? Can technology play a vital role in helping SMBs deliver an optimal CX? And how can they adopt the right tools? And more. For more such episodes, follow The Thrifty Marketer Podcast at https://bit.ly/2EN15cJ For SMB Marketing tips, visit https://bit.ly/3hHaj8V
41:01
September 2, 2020
An Entertainer's Life with Shekhar Vijayan - Entertainer, Motivational Speaker and more
In this episode, I chatted with Shekhar Vijayan - Entertainer, Motivational Speaker, RJ and more Shekhar is one of the top entertainers and hosts in the country. He is a motivational speaker who travels across the globe for his talks. His book "Dare to Dream" is one of the best books you can read for inspiration.  Discussion Topics Shekhar's journey as an entertainer Major events he has managed  Biggest challenges he has faced along the journey His advice for winning every battle His book and its origin story And more.  For more such episodes, follow The Thrifty Marketer Podcast at https://bit.ly/2EN15cJ For SMB Marketing tips, visit https://bit.ly/3hHaj8V
59:55
September 2, 2020
Social Selling 101 with Sudhir Kumar - Marketing Director, Origin Growth
In this episode, I chatted with Sudhir Kumar - Marketing Director, Origin Growth. Topic: Social Selling 101 Social Selling Programs are the perfect way to utilize the power of social media to grow your revenues and reach. When implemented correctly, these programs can deliver amazing results for every organization. Discussion Topics The importance of Social Selling Programs How to kick off a Social Selling Program How to select the right social media platforms for the program? The connection between Social Selling and Account-Based Marketing And more.   For more such episodes, follow The Thrifty Marketer Podcast at https://bit.ly/2EN15cJ For SMB Marketing tips, visit https://bit.ly/3hHaj8V
47:27
September 2, 2020
Customer Experience Challenges During COVID19 with Annette Franz - CEO, CX-Journey Inc.
In this episode, I chatted with Annette Franz, CEO, and Co-founder of CX-Journey Inc.  Topic: Customer Experience Challenges during COVID19 Every organization is struggling with delivering the best experience for their customers during this pandemic. Annette shared her perspective on how organizations can still deliver a good experience to their customers by focusing on them effectively.  Discussion Topics How organizations can make CX their key differentiator now? Annette's advice to organizations for delivering an optimal CX The role of employee engagement and morale on CX during tough times like these Specific use cases of Digital Transformation on CX And more.  For more such episodes, follow The Thrifty Marketer Podcast at https://bit.ly/2EN15cJ For SMB Marketing tips, visit https://bit.ly/3hHaj8V
42:36
August 30, 2020
The Logical Indian Story with Abhishek Majumdar, CEO & Co-founder
In this episode, I chatted with Mr. Abhishek Majumdar, CEO & Co-founder, The Logical Indian.  Abhishek Mazumdar is an Indian media entrepreneur and the Co-founder & CEO of The Logical Indian. Abhishek's media startup, The Logical Indian is an independent and public-spirited digital media platform. With over 10 million subscribers across its digital assets, the digital publication is largely known for its handpicked coverage of attention-worthy news and issues and impactful social storytelling. The platform does more than reporting and provides an opportunity for people to take action. In the past few years, they have executed a series of social campaigns with which they were able to drive significant impact including critical policy level changes.  They have been the flag bearer of new-age journalism with their prime focus on developmental issues. Abhishek’s media-startup has successfully demonstrated how digital media can drive social impact and transform things positively.  Topics Discussed What is The Logical Indian? What are the USPs of The Logical Indian? Why people especially the youth of India should pay attention? The journey of The Logical Indian  Some of the biggest wins along the journey And more. For more such exciting episodes, follow The Thrifty Marketer Podcast. For SMB Marketing tips, please visit www.thethriftymarketer.com
01:28:30
August 23, 2020
Personal Branding 101 with Dr. Falguni Vasavada
In this episode of The Thrifty Marketer Podcast, we will be listening to Dr. Falguni Vasavada - Advertising Professor, Social Media Influencer, TEDx Speaker, and more.    Topic: Personal Branding 101   Discussion Areas  Personal Branding - What is it? Is it important?  How can anyone build a strong personal brand? What are the key steps?  How can individuals choose the right channels for building their personal brands?  What kind of role does self-confidence play in the road to a successful personal brand?  Content is a cornerstone of building a powerful personal brand. How can individuals tackle that challenge?  And more For more exciting topics and sessions, please follow The Thrifty Marketer Podcast. For SMB Marketing tips, please visit www.thethriftymarketer.com
01:04:32
August 23, 2020
The Journey of InstaCar with Priyanshi Choubey - COO & Co-founder
In this episode, I had a chat with Priyanshi Choubey, COO & Co-founder of InstaCar (instacar.in) on her journey with this venture.  Discussion Points Start of the entrepreneurial journey InstaCar's early funding  InstaCar's USP & Motto InstaCar's accolades so far Future Plans And more.  Listen to more exciting episodes by following The Thrifty Marketer Podcast For more SMB marketing tips, visit www.thethriftymarketer.com
33:11
August 21, 2020
Social Media Marketing for Small and Medium Businesses with Carlos Gil
Carlos Gil is a keynote speaker, author, and entrepreneur. In this episode, we discussed social media strategies for Small and Medium Businesses (SMBs).  Discussion Points: How can SMBs leverage social media for building a community Top social media networks for SMBs and why Some hacks on how to get better results Tips for SMBs to improve their social media strategy And more.  For more such episodes, please follow The Thrifty Marketer Podcast And more SMB marketing tips, visit www.thethriftymarketer.com
46:14
August 21, 2020