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Optometry: The Ultimate O.D.

Optometry: The Ultimate O.D.

By Optometry: The Ultimate O.D. Podcast
Welcome to The Ultimate O.D. podcast with host, optometrist and practice owner, Dr. Nick Lillie. Join us weekly as Dr. Lillie brings the real talk with hard won wisdom and levity on all things Optometry such as practice management, practice specialties, business tips, and more all from his own personal experience!
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Ultimate O.D. Nugget - Patient Appreciation

Optometry: The Ultimate O.D.

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Office Evolution - E109
Office Evolution - E109 Highlights from this episode: Office Evolution (00:51) Office Talk: How my practice has evolved this year (23:32) In today's episode, we are talking about the evolution of a practice. If you aren't changing and evolving, you will be left in the dust and you will survive at best but not thrive. We talk a lot about the importance of having a vision for your business. This is what should always be guiding your decision making and help you keep the big picture in focus when the minutia threaten to take you over. The key is to allow yourself room to make changes that you could not have foreseen initially. Technology is going to change. Our scope of practice is going to change. Everything is going to change, and you need to be ready to change with it. (00:51) In our Office Talk today, we discuss how the Run Down has affected our office. Just in the last six months, there have been many shifts and changes and ultimately, they have all been for the better! Things that seemed like were not sending us in the direction we wanted turned out to open up new doors and allow for expanding services and a much better customer service! Stay tuned! (23:32) Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me at www.theultimateod.com, on social media (click here for -> Twitter, Instagram, Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!
31:15
August 11, 2022
Ultimate O.D. Nugget - Plans Can Change
Ultimate O.D. Nugget - Plans Can Change In this week's nugget it's all about being flexible. Plans change all the time. Your BHAG (big hairy audacious goal) usually remains pretty consistent but the path to get there may take some tweaking and maybe even some turns you didn't expect. Be open to it and watch yourself grow! Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me at www.theultimateod.com, on social media (click here for -> Twitter, Instagram, Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!
02:37
August 08, 2022
5 Simple Ways to Be a Great Leader - E108
5 Simple Ways to Be a Great Leader - E108 Highlights from this episode: 5 Simple Ways to Be a Great Leader (00:48) Office Talk: Office reinvention (22:46) In today's episode, we are talking about the importance of leadership and 5 ways to become a great leader in your life. These things are universal. Apply them to not only your practice but to your home, your community, etc. People WANT great leadership and they will do amazing things if they only have someone to guide them, encourage them, lead them. Be that person! (00:48) In our Office Talk today, we discuss the reinvention of my practice! There have been many changes over the last six months with a booming 1st quarter, losing 3 staff members, and rediscovering the medical side of the practice. It's been a wild ride and it's exciting seeing where the journey is taking us! (22:46) Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me at www.theultimateod.com, on social media (click here for -> Twitter, Instagram, Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!
29:37
August 04, 2022
Ultimate O.D. Nugget - Fees
Ultimate O.D. Nugget - Fees In this week's nugget it's all about talking about your fees. Your costs are going up on everything from frames to copy paper. Have you increased your fees to protect your margins? If you let your margins suffer or even worse go negative, are you really doing your patients a favor? You will not be able to provide the kind of quality care you want to give your patients if you can't afford to anymore. Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me at www.theultimateod.com, on social media (click here for -> Twitter, Instagram, Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!
01:52
August 01, 2022
The 5 Types of Wealth - E107
The 5 Types of Wealth - E107 Highlights from this episode: The 5 Types of Wealth (2:06) Office Talk: Finding Happiness and Feeling Important (15:45) In today's episode, we are talking about all the different kinds of wealth. Financial is the first one most people think of and yes, it's important but there 4 other less-thought-of types that will affect your life just as much if not more. We will dive in to each one of these to help you make sure you are prioritizing things correctly in your life, business, etc. so as to reach whatever goals you have set for yourself. (2:06) In our Office Talk today, we discuss the proverbial search for happiness. What does that look like within your practice? What are you doing? Who are you helping? All these things you (most likely) have control over, so why not make it what you like? (15:45) Need help keeping your practice visible and staying on top of your social media? You need to check out Social Jazz! They have a great solution to the never ending battle of social media for your practice. They do all the work creating content, posting, etc. and you get to sit back and enjoy the rewards of staying front of mind with your patients! Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me at www.theultimateod.com, on social media (click here for -> Twitter, Instagram, Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!
24:42
July 28, 2022
Ultimate O.D. Nugget - Key Points for Your Patients
Ultimate O.D. Nugget - Key Points for Your Patients In this week's nugget it's all about talking about what your patients care about. They care about things that they can tell affect them: blurry vision, can't see up close, dry eyes, etc. You need to talk about these problems that they already know they have and then provide them with the solution. Enjoy! Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me at www.theultimateod.com, on social media (click here for -> Twitter, Instagram, Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!
01:55
July 25, 2022
CEO Series: How To Find Your Edge - E106
CEO Series: How To Find Your Edge - E106 Highlights from this episode: CEO Series: How To Find Your Edge (2:12) Office Talk: New Scheduling Model, Iron Sharpens Iron (12:29) In today's episode, we are continuing on in our CEO series and talking about how to find that slight edge in your practice. Believe it or not, competition is a good thing! It makes us better and experts in our niches. We discuss where to look for an edge you can have over your competing practices and how to maximize it to stick out. Enjoy! (2:12) In our Office Talk today, we discuss where we are currently at with our staff turnover and how that has affected how we schedule. It's an efficiency based model instead of volume like it used to be. With fewer staff members, this new change is taking some of the load off them and putting it more on the doc so we can still see the number of patients we need to without overloading anyone. I am also still working on growing my practice in more ways than just adding an associate doc. The optical side of my practice is robust and booming and now it's time for me to catch the medical side up! (12:29) Need help keeping your practice visible and staying on top of your social media? You need to check out Social Jazz! They have a great solution to the never ending battle of social media for your practice. They do all the work creating content, posting, etc. and you get to sit back and enjoy the rewards of staying front of mind with your patients! Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me at www.theultimateod.com, on social media (click here for -> Twitter, Instagram, Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!
21:34
July 21, 2022
Ultimate O.D. Nugget - When The Going Gets Tough, SIMPLIFY!
Ultimate O.D. Nugget - When The Going Gets Tough, SIMPLIFY! In this week's nugget it's all about simplifying and becoming more efficient when things get hairy. We all have those seasons as a practice where things get a little tight, off-kilter, or there's a downturn of some kind. Instead of leaving yourself with so many things demanding your attention and that of your staff, simplify it as much as you can and you will come through it with flying colors and be better off in general going forward. Enjoy! Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me at www.theultimateod.com, on social media (click here for -> Twitter, Instagram, Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!
01:47
July 18, 2022
CEO Series: Better Business Operations - E105
CEO Series: Better Business Operations - E105 Highlights from this episode: CEO Series: Better Business Operations (2:01) Office Talk: Small Fish in a Big Pond (21:04) In today's episode, we are continuing on in our CEO series and talking about how to maximize your day to day business operations to protect your margins and work more efficiently. There are so many things that go into this and one segment of a podcast is not going to do it justice but we are giving you a short list of things to look into in your practice to make sure you are operating effectively and efficiently. (2:01) In our Office Talk today, we discuss the probability that you are likely a small fish in a big pond. Be careful not to let this discourage you and accept service that is subpar from vendors and the like, but also do not take it so far to the other extreme and be a pain for people to deal with because you demand so much when you really aren't worth it for them. It's a balancing act. Self evaluation is key to knowing where you stand and making sure you are treated well and have good relationships with the people that will help you on your journey to a successful, booming practice. (21:04) Need help keeping your practice visible and staying on top of your social media? You need to check out Social Jazz! They have a great solution to the never ending battle of social media for your practice. They do all the work creating content, posting, etc. and you get to sit back and enjoy the rewards of staying front of mind with your patients! Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me at www.theultimateod.com, on social media (click here for -> Twitter, Instagram, Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!
28:08
July 14, 2022
Ultimate O.D. Nugget - Managing Your Schedule
Ultimate O.D. Nugget - Managing Your Schedule In this week's nugget it's all about managing your schedule to benefit everybody. It is doable, I promise! The key is to find a healthy balance between you, your staff, and your patients. There will probably be a little give and take throughout the week and that's fine. Just make sure you aren't neglecting one of those three completely or that could come back to bite you in the end. Enjoy! Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me at www.theultimateod.com, on social media (click here for -> Twitter, Instagram, Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!
02:14
July 11, 2022
CEO Series: 3 Changes You Need to Consider Making - E104
CEO Series: 3 Changes You Need to Consider Making - E104 Highlights from this episode: CEO Series: 3 Changes You Need to Consider Making (2:02) Office Talk: Bad Reps, Priorities, & When Times Are Tough (13:59) In today's episode, we are continuing on in our CEO series and talking about changes you might want to make in your office to stay at the forefront of the profession. These 3 things will easily separate you from the masses. The devil is in the details and that's what being the CEO of your practice is all about. Take control and make sure you aren't missing out on where things are going! (2:02) In our Office Talk today, we discuss an interesting interaction that recently happened with one of our frame reps. Good communication is key and if your reps aren't giving you that courtesy, there are plenty out there who will and you may want to go find them! We are also recapping a part of our "Outside the Box" episode that brought up an amazing point about being a business owner. Listen in and you'll learn something! (13:59) Need help keeping your practice visible and staying on top of your social media? You need to check out Social Jazz! They have a great solution to the never ending battle of social media for your practice. They do all the work creating content, posting, etc. and you get to sit back and enjoy the rewards of staying front of mind with your patients! Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me at www.theultimateod.com, on social media (click here for -> Twitter, Instagram, Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!
24:54
July 07, 2022
Ultimate O.D. Nugget.- Change with a Purpose
Ultimate O.D. Nugget.- Change with a Purpose In this week's nugget it's all about making changes that matter. We all have those uncomfortable situations pop up that are few and far between, and we feel the need to put a new "rule" or procedure in place to safeguard against that EVER happening again. Most of these situations are extremely rare and for the extra work and headaches it causes to now "safeguard" against it, is it really worth it for your staff or does it maybe not matter quite as much as you think? Enjoy! Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me at www.theultimateod.com, on social media (click here for -> Twitter, Instagram, Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!
02:09
July 05, 2022
CEO Series: Online + Social Media Presence - E103
CEO Series: Online + Social Media Presence - E103 Highlights from this episode: CEO Series: Online + Social Media Presence (2:06) Office Talk: Frame Pricing, Strategy for rest of the year (15:31) In today's episode, we are continuing on in our CEO series and talking all about your online and social media presence and strategy. Do you follow a schedule? What kind of content do you post? Are you posting weekly? Is your website current or has nothing changed in years? All these things have a MAJOR impact on your brand as so many patients are going to either come to your or not based on what they can find online. Enjoy! (2:06) In our Office Talk today, we discuss my philosophy on pricing my frames, how to make sure your margins are maintained, etc. You have a lot of money tied up on the frames you put on your boards so better make them work for it! We are also talking about our practice strategy for the rest of the year as we move toward growth! (15:31) Need help keeping your practice visible and staying on top of your social media? You need to check out Social Jazz! They have a great solution to the never ending battle of social media for your practice. They do all the work creating content, posting, etc. and you get to sit back and enjoy the rewards of staying front of mind with your patients! Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me at www.theultimateod.com, on social media (click here for -> Twitter, Instagram, Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!
23:32
June 30, 2022
Ultimate O.D. Nugget - Frame Margins
Ultimate O.D. Nugget - Frame Margins In this week's nugget it's all about controlling your frame margins. Do you know what your margins are? How often do you check them? Chances are you need to take a look at them with costs going up everywhere. Enjoy! Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me at www.theultimateod.com, on social media (click here for -> Twitter, Instagram, Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!
02:00
June 27, 2022
Outside the Box - Evon Mendrin (Optometry Wealth Advisors) Interview
Outside the Box - Social Jazz Interview Welcome to new bonus episodes we are launching with a segment called "Outside the Box"! There is a wealth of knowledge to be gained from other businesses/industries that can be applied to our optometric practices. Dr. Nick Lillie is interviewing people from all sorts of professions and businesses to find those nuggets, strategies, etc. that we can take and apply to our own practices. Why reinvent the wheel if there's already a solution and we just need to think outside the box and adapt it to our lives? In this episode, Dr. Lillie is interviewing Evon Mendrin with Optometry Wealth Advisors which he founded to specifically help ODs on their financial journey. Hear his story about how he made the jump into this niche and all the thought and planning that went into it. Enjoy! Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me at www.theultimateod.com, on social media (click here for -> Twitter, Instagram, Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!
44:16
June 25, 2022
CEO Series: Evaluating Your BHAG/Vivd Vision - E102
CEO Series: Evaluating Your BHAG/Vivd Vision - E102 Highlights from this episode: CEO Series: Evaluating Your BHAG/Vivd Vision (2:31) Office Talk: Slower Weeks, Seasonal Businesses (17:22) In today's episode, we are starting a new series on being a CEO of your practice. Today we focus on your Big, Hairy, Audacious Goal (affectionately referred to as your BHAG) and overall vision for your practice. What does it look like to have one? Can it change or must it be nonconforming? These are just some of the questions we will be answering! (2:31) In our Office Talk today, we discuss those dreaded "slow" weeks you may have pop up. How do you handle them? If you started cold, do you realize that what seems slow to you now was probably the busiest you had ever been just a few years ago? Perspective is key and staying the course and guiding your staff through it confidently is key. (17:22) Need help keeping your practice visible and staying on top of your social media? You need to check out Social Jazz! They have a great solution to the never ending battle of social media for your practice. They do all the work creating content, posting, etc. and you get to sit back and enjoy the rewards of staying front of mind with your patients! Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me at www.theultimateod.com, on social media (click here for -> Twitter, Instagram, Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!
25:48
June 23, 2022
Ultimate O.D. Nugget - The Danger of "Good" and "Gratitude"
Ultimate O.D. Nugget - The Danger of "Good" and "Gratitude" In this week's nugget it's all about not letting "good" and "gratitude" for where you're at keep you from continuing to improve and make things even better. Enjoy! Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me at www.theultimateod.com, on social media (click here for -> Twitter, Instagram, Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!
01:54
June 20, 2022
Listener Q&A - E101
Listener Q&A - E101 Highlights from this episode: Listener Q&A (1:53) Office Talk: Hiring & Interviewing from the applicant's POV (21:00) In today's episode, we have taken a bunch of listener questions and given you all the answers! We love sharing our thoughts and experiences with you so if you have questions or ever want to chat, connect with us on social media or shoot Dr. Lillie an email at drlillie@theultimateod.com! (1:53) In our Office Talk today, we are talking hiring and what it looks like from the applicant's point of view. We hear a lot about how hard it is to find good staff, interviewees, etc. when hiring today but have you thought about how YOU are as the interviewer? How do you come off? Are you presenting a favorable package to your prospective employees or are you running late, unorganized, dismissive, etc.? It all makes a difference my friends. (21:00) Need help keeping your practice visible and staying on top of your social media? You need to check out Social Jazz! They have a great solution to the never ending battle of social media for your practice. They do all the work creating content, posting, etc. and you get to sit back and enjoy the rewards of staying front of mind with your patients! Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me at www.theultimateod.com, on social media (click here for -> Twitter, Instagram, Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!
28:50
June 16, 2022
Ultimate O.D. Nugget - The Power of Choice
Ultimate O.D. Nugget - The Power of Choice In this week's nugget it's all about the power of choice... your patients', your vendors, and yours. Life is too short to work with people you don't like. This road also goes both ways. Make sure you are the type of person people want to work with as well! Enjoy! Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me at www.theultimateod.com, on social media (click here for -> Twitter, Instagram, Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!
02:03
June 13, 2022
Making Managed Care Work For You - E100
Make Managed Care Work For You - E100 Highlights from this episode: Make Managed Care Work For You (1:56) Office Talk: Office Meeting & Highlight Board (13:07) Managed care is a much talked about battle we fight in our practices. There's the constant back and forth between the poor reimbursements and losing patients because you don't take their insurance. In this episode we are talking about how to make the most of managed care because it's here to stay. This is the sandbox we need to play in at this point. If it goes away someday, we all win; but for now, we need to adapt and make the most of our opportunities with these patients. (1:56) In our Office Talk today, we are talking office meetings! I always talk about the importance of having these frequent meetings with your team and today we are sharing some new things we are putting in place. We just had one and we are starting a new motivational tactic called the "highlight board" listen in on what this means and the point of it. (13:07) Need help keeping your practice visible and staying on top of your social media? You need to check out Social Jazz! They have a great solution to the never ending battle of social media for your practice. They do all the work creating content, posting, etc. and you get to sit back and enjoy the rewards of staying front of mind with your patients! Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me at www.theultimateod.com, on social media (click here for -> Twitter, Instagram, Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!
21:42
June 09, 2022
Ultimate O.D. Nugget - Hiring
Ultimate O.D. Nugget - Hiring In this week's nugget it's all about Hiring! This can be one of the worst parts of being a business owner unfortunately but you can use it to your advantage and build a bigger, better practice if you have the foresight to know what you need. Enjoy! Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me at www.theultimateod.com, on social media (click here for -> Twitter, Instagram, Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!
01:55
June 06, 2022
4 Reasons to Choose YOU! - E99
4 Reasons to Choose YOU! - E99 Highlights from this episode: 4 Reasons to Choose YOU! (2:00) Office Talk: Hiring a Doc & Networking (15:08) When you are venturing into a new niche, practice, etc. there are a few things you are going to want to figure out FIRST to give you the best odds of success. In this episode, we talk about the 4 things you need to know that will make your future patients choose you over the other guy. These include understanding how you are going to compete (because competing on price is NOT a good idea!), selling what/how your patients want to buy, how to minimize the risk to you, and finding your target patients. (2:00) In our Office Talk today, we are talking about my new adventure in looking to hire a doc and some things I've started doing that I believe are crucial to making sure everyone is on the same page. We also talk about the power of networking and how my attitude towards that has changed drastically since my early years. (15:08) Need help keeping your practice visible and staying on top of your social media? You need to check out Social Jazz! They have a great solution to the never ending battle of social media for your practice. They do all the work creating content, posting, etc. and you get to sit back and enjoy the rewards of staying front of mind with your patients! Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me at www.theultimateod.com, on social media (click here for -> Twitter, Instagram, Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!
21:21
June 02, 2022
Ultimate O.D. Nugget - Efficiency vs. Volume
Ultimate O.D. Nugget - Efficiency vs. Volume In this week's nugget it's all about what kind of practice you are going to have. Are you going to go for an efficient practice and see fewer people but have lower overhead? Or, are you going to have lower fees but higher volume? Which do you think is better for your goals? Enjoy! Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me at www.theultimateod.com, on social media (click here for -> Twitter, Instagram, Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!
01:57
May 30, 2022
4 Ways to Make Your Business Successful - E98
4 Ways to Make Your Business Successful - E98 Highlights from this episode: 4 Ways to Make Your Business Successful (1:58) Office Talk: Hiring Saga (21:10) The scary part about starting a business, a niche, etc. is you don't KNOW if it's going to be successful. There is of course always a certain amount of risk you're going to take when starting or adding something new. However, there are also steps you can take to mitigate those risks and set you up to achieve more than you ever thought possible. In this episode, we give you 4 steps to figuring that out and getting your game plan in place. Enjoy! (1:58) In our Office Talk today, we are talking about the ongoing hiring fiasco and how to properly value your current staff given the hellscape that the hiring world is right now. (21:10) Need help keeping your practice visible and staying on top of your social media? You need to check out Social Jazz! They have a great solution to the never ending battle of social media for your practice. They do all the work creating content, posting, etc. and you get to sit back and enjoy the rewards of staying front of mind with your patients! Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me at www.theultimateod.com, on social media (click here for -> Twitter, Instagram, Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!
26:19
May 26, 2022
Ultimate O.D. Nugget - The #1 Skill of A Successful Optometrist
Ultimate O.D. Nugget - The #1 Skill of A Successful Optometrist  In this week's nugget it's all about what makes an Optometrist successful. What is their secret ingredient that makes it happen for them? We have the answer. Enjoy! Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me at www.theultimateod.com, on social media (click here for -> Twitter, Instagram, Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!
03:03
May 23, 2022
Outside the Box - Social Jazz Interview
Outside the Box - Social Jazz Interview Welcome to new bonus episodes we are launching with a segment called "Outside the Box"! There is a wealth of knowledge to be gained from other businesses/industries that can be applied to our optometric practices. Dr. Nick Lillie is interviewing people from all sorts of professions and businesses to find those nuggets, strategies, etc. that we can take and apply to our own practices. Why reinvent the wheel if there's already a solution and we just need to think outside the box and adapt it to our lives?  In this first episode, Dr. Lillie is interviewing Paul Baccaro with Social Jazz which is a program that helps businesses leverage social media to grow and succeed. Hear his story about how he got to where he's at as well as some lessons he has learned along the way to embarking on his latest venture, Social Jazz. Enjoy! Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me at www.theultimateod.com, on social media (click here for -> Twitter, Instagram, Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!
38:36
May 22, 2022
Marriage Wisdom Applied To Your Practice - E97
Marriage Wisdom Applied To Your Practice - E97 Highlights from this episode: Marriage Wisdom for Your Practice (1:43) Office Talk: Hiring & Patient Stories (13:03) It's wedding season! With marriage advice being given like crazy, we noticed how fitting a lot of the advice is for not only having a long, successful marriage with your soulmate but also running your practice. This week we are going through three books that we give to newly weds to help them on their journey together and how the key points of each of these books can also relate back to our work to set us up for a successful and fruitful practice. Enjoy! (1:43) In our Office Talk today, we are talking about the ongoing hiring saga as well as how the magic of connecting in conversation can change the entire patient experience (in a good way)! (13:03) Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me at www.theultimateod.com, on social media (click here for -> Twitter, Instagram, Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!
22:32
May 19, 2022
Ultimate O.D. Nugget - Why You?
Ultimate O.D. Nugget - Why You? In this week's nugget it's all about why patients should choose you. What do you bring to the table that makes you special? Would you drive 45 minutes to experience an exam at your office? Enjoy! Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me at www.theultimateod.com, on social media (click here for -> Twitter, Instagram, Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!
02:34
May 16, 2022
Creating a Niche in Your Practice - E96
Creating a Niche in Your Practice - E96 Highlights from this episode: Creating a Niche in Your Practice (00:37) Office Talk: Patient of many offices & Hiring (12:01) The Riches are in the Niches! We've all heard this saying right? Well, it's true and it can also be a way to bring in a specialty that you really enjoy. The trick is to have a balance where what you love doing doesn't get ruined by making it part of your business. In this episode, we talk through my journey of choosing a specialty beyond the everyday refractions and how one was finally landed on based on a few key factors. Enjoy! (00:37) In our Office Talk today, we are recapping a patient that recently came in who was hopping between a bunch of offices and how that experience went with us. Also, we are talking HIRING. Unfortunately we are back at it again so listen in to what happened to get us here and how the search is going! (12:01) Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me at www.theultimateod.com, on social media (click here for -> Twitter, Instagram, Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!
23:34
May 12, 2022
Ultimate O.D. Nugget - Comparison is the Thief of Joy
Ultimate O.D. Nugget - Comparison is the Thief of Joy In this week's nugget it's all about how to keep your joy. Comparison is the quickest way to start losing perspective and let unhappiness and unfulfillment take hold. Don't let that happen to you. Enjoy! Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me at www.theultimateod.com, on social media (click here for -> Twitter, Instagram, Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!
02:38
May 09, 2022
Lessons from Costco - E95
Lessons from Costco - E95 Highlights from this episode: Lessons from Costco (00:47) Office Talk: CEO Mindset in my practice (18:36) If you are lucky enough to have a Costco nearby (or have listened to this podcast for any amount of time), you know how amazing Costco is! In this episode, we talk about what makes it so memorable and why it doesn't just have customers, it has loyal fans. Then, we take it a step further and see how that can be used in our own practices. Enjoy! (00:47) In our Office Talk today, we are talking about putting the CEO mindset into play in my own practice. If you haven't listened to those previous episodes, go back and give them a listen. (18:36) Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me at www.theultimateod.com, on social media (click here for -> Twitter, Instagram, Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!
28:28
May 05, 2022
Ultimate O.D. Nugget - KISS
Ultimate O.D. Nugget - KISS In this week's nugget it's all about how easy you make your life. My advice? Keep it simple stupid. Enjoy! Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me at www.theultimateod.com, on social media (click here for -> Twitter, Instagram, Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!
02:04
May 02, 2022
Three Perks of Private Practice - E94
Three Perks of Private Practice - E94 Highlights from this episode: Three Perks of Private Practice (00:43) Office Talk: Mental health & reviews (17:37) In today's episode, we are talking about some perks of being in private practice versus a corporate chain. FLEXIBILITY is one of the main bonuses here and boy do we think it's worth it! Give a listen and see what else private practice has to offer. (00:43) In our Office Talk today, we are taking a mental health minute and discuss how important that is. If you don't slow down, your body will make you. Make sure you listen to yourself. If you are taken care of, you can take better care of your patients, staff, etc. (17:37) Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me at www.theultimateod.com, on social media (click here for -> Twitter, Instagram, Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!
27:24
April 28, 2022
Ultimate O.D. Nugget - Choosing the Right Candidates
Ultimate O.D. Nugget - Choosing the Right Candidates In this week's nugget it's all about setting yourself up for success and picking the right people. Enjoy! Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me at www.theultimateod.com, on social media (click here for -> Twitter, Instagram, Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!
02:55
April 25, 2022
4 Small Changes with Big ROI - E93
4 Small Changes with Big ROI - E93 Highlights from this episode: 4 Small Changes with BIG ROI (00:44) Office Talk: Addressing problems & Being the squeaky wheel (14:27) There are lots of "big" changes you could make in your practice that would shake things up and improve your ROI... however, those massive shifts aren't always practical in the season you're in or even possible given the limited resources we are often stuck with. This leads to what we are talking about today: 4 small changes that can make a BIG difference. It's the little things that add up over time my friends. Never discount the compounding effect one small shift in the right direction will have on your practice long term. (00:44) In today's office talk, we discuss how your practice is it's own little ecosystem with its own specific strengths, problems, etc. The key to not stagnating and becoming a slave to "what is", is to be flexible and have a plan with how you're going to deal with issues and keep to your core mission ahead of time. We also talk about how you may have to handle issues outside your office (eg. with my optical supply vendor in my case) and how to do that effectively to get what you need handled. (14:27) Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me at www.theultimateod.com, on social media (click here for -> Twitter, Instagram, Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!
25:30
April 21, 2022
Ultimate O.D. Nugget - Make the Move
Ultimate O.D. Nugget - Make the Move In this week's nugget it's all about the benefit of being in charge of your own practice. You can make the move. Enjoy! Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me at www.theultimateod.com, on social media (click here for -> Twitter, Instagram, Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!
01:56
April 18, 2022
The Power of the Mind - E92
The Power of the Mind - E92 Highlights from this episode: The Power of Mindset (00:36) Office Talk: How to compete with corporate optical (15:28) Now that we are done with the CEO Mindset series, it's on to how powerful our minds really are. In this episode we discuss some studies done regarding the placebo effect and how mind over matter can make a significant difference in experiences. Check this one out, it may just change your perspective on a lot of areas of your life! (00:36) In today's office talk, we are discussing the possible issues with the advice some ODs gave regarding how to compete with the corporate chains' optical. Hear why we don't necessarily agree with their take and what actually might be a better approach coming from a private practice. (15:28) Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me at www.theultimateod.com, on social media (click here for -> Twitter, Instagram, Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!
28:25
April 14, 2022
Ultimate O.D. Nugget - One Bad Apple
Ultimate O.D. Nugget - One Bad Apple Welcome back to our Ultimate O.D. Nuggets! These are quick mini-episodes where we bring you a valuable pearl that you can use to start your week out right. In this week's nugget it's all about your staff and what to do if you have a bad apple spoiling the bunch. Enjoy! Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me at www.theultimateod.com, on social media (click here for -> Twitter, Instagram, Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!
02:30
April 11, 2022
CEO Mindset Series: Self Care Part 2 - E91
CEO Mindset Series: Self Care Part 2 - E91 Highlights from this episode: CEO Mindset Series: Self Care Part 2 (00:41) Office Talk: Applying strategy (14:00)  This is the final episode of our CEO Mindset Series! We like to think we saved the best for last. Not only is self-care paramount to having the energy and focus to strategize and do all the other steps we have talked about, but it is something that very easily is applied across ones entire life, not just your profession. Today we talk about the power of reading and how to curate a list of books that will help develop you as a person and get a mile deep in a subject with probably less work than you think. Enjoy! (00:41) In today's office talk we discuss how we are implementing the "strategy" portion of this series in our own practice. There have been many meeting of the minds with our office manager to come up with a workable list of things we can do to better ourselves and the next step is putting it in to action! (14:00) Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me at www.theultimateod.com, on social media (click here for -> Twitter, Instagram, Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!
25:13
April 07, 2022
Ultimate O.D. Nugget - Do What You Enjoy
Ultimate O.D. Nugget - Do What You Enjoy Welcome back to our Ultimate O.D. Nuggets! These are quick mini-episodes where we bring you a valuable pearl that you can use to start your week out right. In this week's nugget it's all about doing what you enjoy. Our profession has seemingly endless niches to explore. Find something that gives you juice and do that my friend! Enjoy! Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me at www.theultimateod.com, on social media (click here for -> Twitter, Instagram, Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!
03:06
April 04, 2022
CEO Mindset Series: Self-Care Part 1 - E90
CEO Mindset Series: Self-Care Part 1 - E90
25:21
March 31, 2022
CEO Mindset Series: Being a Leader/Ambassador - E89
CEO Mindset Series: Being a Leader/Ambassador - E89 Highlights from this episode: CEO Mindset Series: Being a Leader/Ambassador (00:49) Office Talk: A week of crazy situations! (16:17) In the continuation of our CEO Mindset series, today we are talking about being the "face" of your practice. The office brand is centric around you ESPECIALLY if you are a private practice. This means you need to treat your position as such. Be seen, be out in the community, take part in committees, etc. Being prepared and knowing yourself and what you need to be comfortable in these situations is key. (00:49) In this week's office talk, we had a doozie of a week with just some crazy patient situations. When it rains, it pours, doesn't it? These things are going to happen and the thing to remember is not to freak out. It's going to be tempting to make a knee-jerk reaction and want to change a million things so this never happens again. Don't get me wrong, there may indeed be things you need to change or fix, but there is also a high likelihood that it's a fluke, the stars aligned, and it was just a crappy week. Take everything into account before letting your emotions get the better of you! (16:17) Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me at www.theultimateod.com, on social media (click here for -> Twitter, Instagram, Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!
30:01
March 24, 2022
Ultimate O.D. Nugget - The Cost of Saying "Yes"
Ultimate O.D. Nugget - The Cost of Saying "Yes" Welcome back to our Ultimate O.D. Nuggets! These are quick mini-episodes where we bring you a valuable pearl that you can use to start your week out right. In this week's nugget it's all about saying "yes". What does it cost you? Your pride? A few minutes of your time? And what do you get in return? It's probably more than you think. Enjoy! Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me at www.theultimateod.com, on social media (click here for -> Twitter, Instagram, Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!
02:51
March 21, 2022
CEO Mindset Series: Your Practice Culture - E88
CEO Mindset Series: Your Practice Culture - E88 Highlights from this episode: CEO Mindset Series: Practice Culture (00:36) Office Talk: New Busy Season (17:05) In the continuation of the CEO Mindset Series, we are talking about your office culture. This piece of the puzzle effects everyone from your staff to your patients and people will love you or leave you because of it. In this episode, we discuss what your culture is currently, what you WANT it to be, and how to get there. Don't miss this one! (00:36) In this week's office talk, we talk about the shifting busy season for our profession due to Covid and what some reps have said their outlook is on the rest of this year. Regardless of what the seasons bring, remember to keep the bloodlines flowing and new patients coming in! It's a long game but will pay off in the next 2-3 years. (17:05) Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me at www.theultimateod.com, on social media (click here for -> Twitter, Instagram, Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!
26:23
March 17, 2022
Ultimate O.D. Nugget - People Believe What You Do
Ultimate O.D. Nugget - People Believe What You Do Welcome back to our Ultimate O.D. Nuggets! These are quick mini-episodes where we bring you a valuable pearl that you can use to start your week out right. In this week's nugget it's all about your actions. You've heard the age-old adage that people may not believe what you say, but they WILL believe what you do. Listen to how we can apply that to our practices and our patients. Enjoy! Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me at www.theultimateod.com, on social media (click here for -> Twitter, Instagram, Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!
02:04
March 14, 2022
CEO Mindset Series: Numbers - E87
CEO Mindset Series: Numbers - E87 Highlights from this episode: CEO Mindset Series: Numbers (00:39) Office Talk: Marketing team, Sclerals, & Patient Connections (21:36) We are continuing in our CEO Mindset series this week talking about NUMBERS! The numbers you get as a practice owner may differ some from the standard grading scale you had as a student but they are no less useful in telling you where you are at and what's really going on in your practice. In this episode we talk about different metrics you want to make sure you are paying attention to and what they mean for your success. What you do not measure, you cannot improve! (00:39) In this week's office talk we have a lot going on! I have set up a mini-marketing team within my office comprised of my target market: moms; and it has been going great! I'm having a lot of new scleral fits and making some really fun connections with patients in the exam room. Listen in to see how it's done! (21:36) Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me at www.theultimateod.com, on social media (click here for -> Twitter, Instagram, Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!
34:41
March 10, 2022
Ultimate O.D. Nugget - Give Grace
Ultimate O.D. Nugget - Give Grace Welcome back to our Ultimate O.D. Nuggets! These are quick mini-episodes where we bring you a valuable pearl that you can use to start your week out right. In this week's nugget it's all about giving grace to people. You never know what they may be going through at the time and you may be the one part of their day that could be a bright spot for them. Enjoy! Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me at www.theultimateod.com, on social media (click here for -> Twitter, Instagram, Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!
02:31
March 07, 2022
CEO Mindset Series: Marketing - E86
CEO Mindset Series: Marketing - E86 Highlights from this episode: CEO Mindset Series: Marketing (00:22) Office Talk: Sclerals Update with staff (16:13) In today's episode, we are continuing our CEO Mindset Series with an aspect of our practices that is grossly underutilized: Marketing. We walk through what that means and what that does NOT mean. This is one of the biggest areas practices seem to neglect so let's start turning that around and thinking like the corporate chains do and making ourselves been seen and heard in an effective way! Enjoy. (00:22) In this week's office talk, we are recapping some interesting scleral fits I've had recently with my staff and the cool things being learned there as well as looking into some different patient situations that have come up in my practice. It pays to be flexible and think outside the box! (16:13) Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me at www.theultimateod.com, on social media (click here for -> Twitter, Instagram, Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!
29:53
March 03, 2022
Ultimate O.D. Nugget - Sharing Your Knowledge
Ultimate O.D. Nugget - Sharing Your Knowledge Welcome back to our Ultimate O.D. Nuggets! These are quick mini-episodes where we bring you a valuable pearl that you can use to start your week out right. In this week's nugget it's all about how and when to nerd out with patients. The majority of the time a simplified answer in layman's terms is all the patient is looking for but there are a few of those patients who want and appreciate the real answer and feel empowered in their care. Enjoy! Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me at www.theultimateod.com, on social media (click here for -> Twitter, Instagram, Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!
02:43
February 28, 2022
CEO Mindset Series: Coaching Your Team - E85
CEO Mindset Series: Coaching Your Team - E85 Highlights from this episode: CEO Mindset Series: Coaching Your Team (00:37) Office Talk: Myopia Management to Sclerals (17:54) In the continuation of the CEO Mindset this week we are talking about how coaching your staff fits into this whole thing. We've talked at length in previous episodes about getting the right people on the bus and then finding the right SEATS for them. This takes it a step further with the CEO perspective of how to develop them and keep them growing. This includes how to communicate through your managers to how to get effective feedback, etc. (00:37) In this week's office talk, we take a trip back down memory lane to the beginning of this podcast when I was all about starting a myopia management specialty. Things have obviously changed over the last year and half with making my move to scleral lenses instead (which I am still having a bast with!). Enjoy! (17:54) Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me at www.theultimateod.com, on social media (click here for -> Twitter, Instagram, Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!
25:59
February 24, 2022
Ultimate O.D. Nugget - One Day at a Time
Ultimate O.D. Nugget - One Day at a Time Welcome back to our Ultimate O.D. Nuggets! These are quick mini-episodes where we bring you a valuable pearl that you can use to start your week out right. In this week's nugget it's all about having patience. We have a long life cycle for how often our patients come in. It takes time to build a practice and see the fruits of all your hard work. Enjoy! Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me at www.theultimateod.com, on social media (click here for -> Twitter, Instagram, Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!
02:38
February 21, 2022
CEO Mindset Series: Strategy - Part 2 - E84
CEO Mindset Series: Strategy - Part 2 - E84 Highlights from this episode: CEO Mindset Series: Strategy - Part 2 (00:36) Office Talk: Staff stepping up & Expansion (17:03) In today's episode we are continuing the Strategy part of our CEO Mindset series. Buckle up because there is a LOT of meat in this one! We cover how to build your strategy in your office culture, by being an ambassador of your practice, developing your staff, and knowing your numbers. Having a plan for each one of these areas will help you focus on the areas you need to work ON your office the most. Enjoy! (00:36) For Office Talk this week, I give a situation that happened in my practice this week with being short staffed and how that went. I also discuss my latest efforts in prepping for an expansion for my practice. It's a crazy journey and I'd love to hear what you are doing in yours! (17:03) Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me at www.theultimateod.com, on social media (click here for -> Twitter, Instagram, Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!
24:09
February 17, 2022
Ultimate O.D. Nugget - Extroverted Opticians
Ultimate O.D. Nugget - Extroverted Opticians Welcome back to our Ultimate O.D. Nuggets! These are quick mini-episodes where we bring you a valuable pearl that you can use to start your week out right. In this week's nugget it's all about who you have going into optical. What are their personalities like? In my experience the more outgoing your optician is, the better the patient perception of the experience will be (even if there are some mistakes). Enjoy! Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me at www.theultimateod.com, on social media (click here for -> Twitter, Instagram, Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!
03:09
February 14, 2022
CEO Mindset Series: Strategy - Part 1 - E83
CEO Mindset Series: Strategy - Part 1 - E83 Highlights from this episode: CEO Mindset Series: Strategy - Part 1 (00:46) Office Talk: Red Eye calls & late staff member (22:27) We are continuing the CEO Mindset Series and giving you real, actionable steps on how to actually DO that in your practice. In this episode, we focus on the "Strategy" piece of it and what that looks like in practice. There's a lot that goes into this so we separated it into two parts. Remember, you are the conductor and your staff are your musicians. You direct and they are in charge of learning their jobs and performing them well. Let's keep growing together! (00:46) In office talk this week, we go over how I give an added customer service touch point to all my red eye patients. They appreciate the crap out of it and I believe it helps them become patients for life! I also give a situation I have in my office with a staff member continuously being "late" and how I'm dealing with that. I'd love to hear your thoughts on how you would handle it in your office. (22:27) Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me at www.theultimateod.com, on social media (click here for -> Twitter, Instagram, Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!
33:38
February 10, 2022
Ultimate O.D. Nugget - Eliminating Barriers to Entry
Ultimate O.D. Nugget - Eliminating Barriers to Entry Welcome back to our Ultimate O.D. Nuggets! These are quick mini-episodes where we bring you a valuable pearl that you can use to start your week out right. In this week's nugget it's all about getting rid of those barriers to entry. Consumers are looking for that top notch customer satisfaction experience EVERYWHERE, not just Costco! We need to be as easy to work with as possible and really think about what we're gaining (or what we're giving up - possibly a life long patient) if we don't make things as easy as possible for our patients. Enjoy! Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me at www.theultimateod.com, on social media (click here for -> Twitter, Instagram, Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!
02:47
February 07, 2022
CEO Mindset Series: How To Spend Your Time - E82
CEO Mindset Series: How To Spend Your Time - E82 Highlights from this episode: CEO Mindset Series: Intro (00:53) Office Talk: New goals for 2022 (25:04) We are kicking off a new series about the "CEO Mindset". You've heard that phrase a lot in previous episodes but now, we're taking a deep dive into what that actually means by breaking it down into actionable steps for you to do. The point of all of this is to give you a better idea of what it means to work ON your practice and not just IN it, as well as HOW to do that. There's a lot of ground to cover so this is just the intro and then we will be going a mile deep into each piece in coming episodes. (00:53) In today's Office Talk, I'm setting new goals for 2022 and planning for the future! Join me in putting your dreams and goals out there to be accountable to. I'd love to hear what your plans are and the moves you want to make in the coming year(s)! (25:04) Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me at www.theultimateod.com, on social media (click here for -> Twitter, Instagram, Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!
35:10
February 03, 2022
Ultimate O.D. Nugget - Preparation is Key
Ultimate O.D. Nugget - Preparation is Key Welcome back to our Ultimate O.D. Nuggets! These are quick mini-episodes where we bring you a valuable pearl that you can use to start your week out right. In this week's nugget it's all about preparation. Just a few minutes of prep for a patient a few days in advance will help retain countless patients! Having the courtesy to be prepared and warn patients ahead of time about ineligibility/benefits issues/etc. will have them trusting you exponentially more than if you just try to not address it until they're in your office. Enjoy! Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me at www.theultimateod.com, on social media (click here for -> Twitter, Instagram, Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!
02:16
January 31, 2022
Time Equals Value - E81
Time Equals Value - E81 Highlights from this episode: Time Equals Value (00:36) Office Talk: Staffing Philosophy and Restaurants! (11:24) Your time is worth something. It's up to you, however, to decide how much! When was the last time you updated your fees? Do patients ever comment how high your prices are? How often? These are questions you need to be asking yourself on a regular basis. This week's Run Down is all about making sure you are charging what you are worth and valuing yourself correctly for your goals. (00:36) In this week's office talk, I give my staffing philosophy that I have developed over the past decade. This is after trying pretty much one extreme of being heavily overstaffed to the other of being bare bones thin. I'll tell you where I am at now and how my reasoning for it. I also share something fun I'm doing with my staff incorporating my love of food! Enjoy! (11:24) Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me at www.theultimateod.com, on social media (click here for -> Twitter, Instagram, Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!
23:44
January 27, 2022
Ultimate O.D. Nugget - Two in the Tank
Ultimate O.D. Nugget - Two in the Tank Welcome back to our Ultimate O.D. Nuggets! These are quick mini-episodes where we bring you a valuable pearl that you can use to start your week out right. In this week's nugget it's all about what it means to "keep two in the tank". This is something I've learned in my fitness journey and I believe it absolutely applies to our work lives as well. Enjoy! Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me at www.theultimateod.com, on social media (click here for -> Twitter, Instagram, Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!
03:06
January 24, 2022
How To Not Let the Fear of Change Cripple You - E80
How To Not Let the Fear of Change Cripple You - E80 Highlights from this episode:  How to Not Let the Fear of Change Cripple You (00:32) Office Talk: Staffing for your future office & scleral update! (15:26) Change is inevitable. It's going to happen. What we CAN control however, is how we react to it. Do we embrace it and jump right in? Or, do we run away from it for as a long as possible until we finally have to allow it kicking and screaming the whole way? Be the former, my friends. In this episode I go over how to conquer the fear of change in all aspects of your practice. Not only will this help in your everyday work, but hopefully you can apply this to other areas of your life as well. (00:32) In keeping with the spirit of change this episode, in this week's Office Talk, I discuss how proactively preparing for my future office set me up to grow even faster than I expected. Sometimes we need to put the infrastructure/staffing/etc. in place BEFORE we actually need it in order to have the ability to grow without sacrificing our quality of care. There are also big things happening in the scleral world and I am excited to be one of the first docs to fit Valley Contax's new lens, PosEYEdon! (15:26) Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me at www.theultimateod.com, on social media (click here for -> Twitter, Instagram, Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!
21:37
January 20, 2022
Ultimate O.D. Nugget - Turning Red Eyes into Patients
Ultimate O.D. Nugget - Turning Red Eyes into Patients Welcome back to our Ultimate O.D. Nuggets! These are quick mini-episodes where we bring you a valuable pearl that you can use to start your week out right. In this week's nugget it's all about those red eyes. Emergency eye care is a great practice builder in and of itself, however there is something you can do to take it a step further and really capture those folks as new patients for life. Enjoy! Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me at www.theultimateod.com, on social media (click here for -> Twitter, Instagram, Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!
02:26
January 17, 2022
Staff Behaviors to Be Aware of in 2022 - E79
Staff Behaviors to Be Aware of in 2022 - E79 Highlights from this episode: 7 Staff Behaviors to Be Aware of in 2022 (00:37) Office Talk: Changing staff dynamics & Prepping for Q1 (21:59) The end of every year I do staff evaluations and this year I have come up with 7 different things that I am seeing and addressing in my staff based on what came up during these. Some things I would have never thought were issues but being aware of them will help me be a better leader and help them grow even more. Maybe you will recognize some of these behaviors in your practice too! Enjoy! (00:37) In this week's office talk, I'm discussing the changing of dynamics and tides if you will with a staff member coming back from leave and an intern leaving. It's amazing how personalities and growth can change and affect things in just a few months time. We are also preparing for a busy Q1 and I am excited for what it will bring! (21:59) Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me at www.theultimateod.com, on social media (click here for -> Twitter, Instagram, Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!
29:32
January 13, 2022
Ultimate O.D. Nugget - Staying the Course
Ultimate O.D. Nugget - Staying the Course Welcome back to our Ultimate O.D. Nuggets! These are quick mini-episodes where we bring you a valuable pearl that you can use to start your week out right. In this week's nugget it's all about sticking it out. If you stay the course and have patience, you will find success! Enjoy. Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me at www.theultimateod.com, on social media (click here for -> Twitter, Instagram, Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!
02:55
January 10, 2022
How to Deliver Bad News to Patients - E78
How to Deliver Bad News to Patients - E78 Highlights from this episode:  How to Deliver Bad News to Patients (00:37) Office Talk: Handling curveballs with family emergencies & the office party planner (15:01) No one likes to tell bad news... especially when it's your business! In this episode, I give you my breakdown on how to best deliver bad news and how to even plan ahead so you have options in place to lessen the blow. Your staff AND your patients will thank you! (00:37) In this week's office talk, I'm giving a little insight into my personal life with an emergency surgery that popped up for my wife and how I handled that with a schedule full of patients. It was also my office manager's birthday and we can see how unifying it can be to celebrate "wins" with the staff. (15:01) Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me at www.theultimateod.com, on social media (click here for -> Twitter, Instagram, Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!
25:49
January 06, 2022
Ultimate O.D. Nugget - Questions
Ultimate O.D. Nugget - Questions  Welcome back to our Ultimate O.D. Nuggets! These are quick mini-episodes where we bring you a valuable pearl that you can use to start your week out right. In this week's nugget it's all about the questions you ask (to patients, your staff, etc) and how that can help shape their experiences and make you a better doctor and leader. Enjoy. Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me at www.theultimateod.com, on social media (click here for -> Twitter, Instagram, Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!
03:30
January 03, 2022
The Best Job in the World - E77 [New Year's Episode]
The Best Job in the World - E77 [New Year's Episode] Highlights from this episode: The Best Job in the World (00:41) Listener Questions (7:47) It seemed fitting to wrap up 2021 talking about our profession as a whole. What's your perception like? Do you love your job? If not, what can you do to make something you love? Enjoy, my friends, and have a Happy New Year! (00:41) In this episode we don't have an office talk segment but rather a series of listener questions that I've gotten that I want to go through and address. For those just joining the podcast, this will give you a good insight as to how I feel about optometry and where we're going! Enjoy! (7:47) Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me at www.theultimateod.com, on social media (click here for -> Twitter, Instagram, Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!
33:13
December 30, 2021
Ultimate O.D. Nugget - Controlling Your Margins
Ultimate O.D. Nugget - Controlling Your Margins Welcome back to our Ultimate O.D. Nuggets! These are quick mini-episodes where we bring you a valuable pearl that you can use to start your week out right. In this week's nugget it's all about managing your margins. This is where the money is made my friends. Make sure you have a plan. Enjoy. Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me at www.theultimateod.com, on social media (click here for -> Twitter, Instagram, Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!
02:02
December 27, 2021
Taking Care of Your People - E76 [Holiday Episode]
Taking Care of Your People - E76 [Holiday Episode] Highlights from this episode: Taking Care of Your People (00:56) Office Talk: Get yourself a good frame rep (13:14) In the spirit of giving this time of year, we are talking today about taking care of your people that work with you every day. The longer your staff sticks around, the better for you, them, AND your patients. Patients notice turnover and appreciate being able to recognize faces each year they come back. Not to mention the weight it takes off you as a practice owner when you aren't constantly stuck in training mode for newbies. Get yourself a staff worth keeping around and then do whatever you can to KEEP THEM! In this episode I layout the perks I try to give my staff to keep them happy and enjoying their jobs. (00:56) In this week's office talk, we're talking frame reps. You all have had (or still have) a frame rep I'm sure that is just a pain in the butt. They're pushy, hard to work with, not timely, etc. We just had a rep switch with one of our frame lines and let me tell you how amazing it is to work with someone who is on the same wavelength as you and it's an easy encounter especially compared to the previous rep we had! (13:14) Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me at www.theultimateod.com, on social media (click here for -> Twitter, Instagram, Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!
20:31
December 23, 2021
Ultimate O.D. Nugget - Happy Staff Stays
Ultimate O.D. Nugget - Happy Staff Stays  Welcome back to our Ultimate O.D. Nuggets! These are quick mini-episodes where we bring you a valuable pearl that you can use to start your week out right. In this week's nugget it's all about keeping your staff happy so they will never want to leave! Build those relationships and reap the rewards. Enjoy. Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me at www.theultimateod.com, on social media (click here for -> Twitter, Instagram, Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!
01:45
December 20, 2021