Think different about digital. Why? Because you can't afford not to. But thinking different doesn't mean trying out the latest tactics and trends, or blindly following to the guru du jour. No. That's NOT what this show is about. We'll give you the rock-solid digital systems you need to get more leads, grow your business, and increase your productivity.
What's a superconnector and why would you wanna BE one? I walk you through how to connect with others in a meaningful, non-sleazy way. Building mutually beneficial relationships in business is the FASTEST way to get to where you wanna get without sacrificing your integrity. Get practical. Get focused. Get going!
Most days, my life feels pretty normal. I wake up at 7am—without an alarm. I eat the same thing for breakfast every day. I drive to my Think Digital office in downtown Des Moines, Iowa. Nothing exciting about that.
Since I’m so used to my own routine, I FORGET that my life is actually pretty weird, at least within the internet marketing space.
And whenever I hang out with other agency owners and service providers…
...their jaws DROP when I tell them what my daily schedule looks like.
I work four days a week.
I pick up my kids from school every day.
I don’t do daily client fulfillment. (I’ve set up processes and trained Creative Account Managers for that.)
I don’t even handle project management. (My Director of Operations handles that.)
When I do dive into client work, it’s for high-level strategy and hands-on problem-solving.
I spend most of my time writing, strategizing, and hopping on the phone with people who are ready to attend the next Agency Upgrade.
And a couple times a year, I block off a handful of days on my calendar for in-person agency consulting.
Inside this entrepreneurship subculture, my schedule is downright BIZARRE.
Most of my business friends work sixty hour weeks, take their laptops on vacation, answer emails from their phones on date nights, stay up late finishing client work, spend every spare minute chasing new clients, worship Gary Vee, and say stuff like “it’s so hard to hire / delegate / systemize / find good people.”
And I call bullsh*t.
This week's episode explains why...and what you can do if you're done worshiping at the altar of HUSTLE.
Book a call with our team: http://thinkdigital.co/discovery
If you were to jump into a time capsule and go five years into the future, would you like what you see in your business?
Are you making money?
Is the pace sustainable?
The sexiest words in business aren't always "profitable" and "sustainable," but they're more important to your business than you might realize.
Digital businesses sprout up quickly, make money, but then die just as fast because they don't have a solid foundation. There's no root structure. So even though they spring up quickly, they’re gone before they can make a lasting impact.
If you want your business to exist five years down the road, there are steps you need to take today to ensure your success.
We walk through the five keys to building profit and sustainability into your digital business in this week's episode.
Most players in the digital marketing world are proudly anti-establishment.
We all got into this because we didn’t want to spend our lives sitting in cubicles, punching in at 9 o’clock every morning, and hoarding PTO for winter vacation.
But in our enthusiasm to “redefine business,” we’ve gone too far.
→ We hate email...so we manage our teams with a strange (and grossly inefficient) blend of Voxer, Slack, and Facebook Messenger.
→ We hate cubicles and clock-in times...so we work from bed at 10pm, with The Office reruns playing in the background.
→ We hate politics...so we hold back from building industry-disrupting empires that would require a full-fledged team.
→ We hate red tape...so we refuse to create basic SOPs, job descriptions, and business plans.
→ We hate management...so we hire pricey consultants and high-overhead agencies instead of hiring and training for a few key roles.
→ We hate corporate speak...so we bash, swear at, and make fun of our clients—and call it “personality marketing.”
I think it’s time we take back the middle ground.
I think it’s time we leverage our perspective, and distill lessons from corporate giants, lean startups, and modern digital businesses.
Look, this isn’t a trendy message.
It’s not gonna gain traction from any wannabe entrepreneurs, I can promise you that.
No one’s going viral for yelling “let’s take a more balanced approach to business development.”
But learning from a variety of business models, structures, and philosophies is the fastest path to sustainable growth.
And sustainability is my not-so-secret obsession. On this week's episode, I'll try and convince you why it should be YOURS as well.
Wanna chat? Grab a time with me or someone on our team: http://justinwise.net/apply
If your business is built on a product / service that you alone can deliver from start to finish, you’re thinking too small.
And you’re also probably on the fast train to burnout, or bankruptcy, or both.
See, when you’re the sole solution provider, nothing works when you don’t.
- Wanna take a sick day?
- Wanna quit early tomorrow?
- Wanna spend all afternoon reading/writing at Starbucks?
- Wanna go up to the cabin for a few days?
- Wanna book a surprise anniversary trip (and not bring work)?
- Wanna spend the winter in Costa Rica?
- Wanna take your kids skiing over Christmas break?
- Wanna go to the DMV on a Monday morning? (okay, no one WANTS to do that, but it’s nice to have the option)
Cool, go for it. Go ahead.
But you’ll come back to unhappy clients and a bleeding bank account.
It’s a lose-lose situation.
You either feed the business (at the expense of your freedom) or get a taste of freedom (at the expense of your livelihood).
Millions of service providers and small business owners are in this exact situation.
And we’re all getting the same *bad* advice...
...and it's time for it to stop.
Tune in to this week's episode to find out how to turn your lose-lose into a WIN-FREAKING-WIN.
Most business owners WANT to escape the "time-for-money" trap, take back control of their business, and finally create that elusive “lifestyle freedom."
But they’re stuck.
Because they don’t REALLY know why they’re trapped in the first place.
The don’t REALLY know why they can’t work less and make more.
(And the ones who do know are already doing it.)
Over the last few months, I’ve been obsessed with this.
So I’ve dissected DOZENS of businesses (agencies, course-based businesses, service providers, coaches, consultants, etc.)...
...and I’ve found 7 factors that keep business owners stuck in “job mode.”
Last week on the podcast we covered the first two, but I ran outta time. So...
TL;DR: On this week's episode, I unpack the rest of the factors keeping SMART business owners very stuck—and how they can get moving again with a few simple changes.
My oldest son, Finn, and I were talking about careers the other day.
I told him that not everyone can have breakfast dates with their kids, or make their own schedule, or do what they love.
And he said: “do you mean the people who have to sit in booths [cubicles] and just type, type, type all day long?”
I was shocked.
9 years old, and he already understands what it looks like to be trapped in a J-O-B.
But here’s the sad thing.
Most business owners would be better off sitting in a cubicle all day long.
At least they’d get a regular paycheck.
At least they’d get to turn off their computer and go home at the end of the day.
At least they’d get weekends and vacations off (like, really off).
Instead, most business owners have built a business that’s MORE restrictive than any job.
It eats their bank account, monopolizes their attention, demands their time, destroys their health, compromises their relationships, and erases their free time.
It’s all-consuming...and it doesn’t give much in return.
On this week's episode, we take a look at the 7 factors that TRAP smart business owners, and how you can break free.
I’ve paid so many people to save me.
I’ve invested over $112,000 (not a typo) in people who promised me the moon.
“Add an extra zero to your bottomline;” “land your first five-figure client;” “scale your business to 7-figures effortlessly”...
In every single program, I’ve learned a lot—even when I got burned.
BUT...(and this is a big “but”)...
None of these programs did what I wanted them to.
None of them magically delivered leads.
None of them turned my business from a hot mess into a well-oiled machine (I had to do that.)
None of them built my systems or restructured my offer for me.
Bottom line: none of them saved my business.
And, finally, I realized that none of them could.
If you're looking to others to save your business, just like I was, LISTEN for a practical way to stop leaning on others and trust yourself.
Let’s talk about the sales/fulfillment rollercoaster that’s holding you hostage to your business.
It looks like this:
1. Your revenue is low.
2. You shift into sales mode, chasing down clients and focusing 90% of your time on marketing.
3. Your roster fills up, and you’re suddenly drowning in fulfillment work.
4. You stop selling.
5. Your revenue dips.
Rinse and repeat.
This rollercoaster is dangerous for a few reasons.
First, you’re always one or two bad months away from bankruptcy.
And that means you’re not running a business.
You’re hitched to a liability.
Second, you’re never able to step into the CEO role (and get out of the overworked technician role), because you’re always hyperfocused on sales or fulfillment.
You’re in desperation mode, almost constantly...
...and you don’t know how to stabilize their business for long enough to create sustainable operations—team-building, pipeline automation, etc.
The business that was supposed to give you FREEDOM is keeping you perpetually stuck and stressed.
Look, I’ve been there.
And it’s not fun.
So let’s talk about how to get OFF the rollercoaster, for good.
The process is simple. Really simple.
But the implementation isn’t.
It takes discipline.
It takes long-range vision.
It takes decisiveness.
All successful CEOs possess these three qualities…
...but many online business owners haven’t invested the resources or energy to develop them.
We'll make sure you're ready to go on this week's episode.
Whether you’re trying to improve your content marketing strategy, your bookkeeping or your paid traffic, there is no one tactic which works perfectly for every single business. This can be frustrating: It creates overwhelm, confusion and even desperation when we don’t know how to move forward. Luckily, there are guidelines and macro-level truths which generate success independent of the micro-level execution. In this episode, Justin shares how broke businesses fail to be successful in paid traffic and how successful 7-figure companies think about paid traffic to extract big ROIs. Show highlights include: - Why not to cling onto your dollars (even if you have few) and why not to freak out when your business takes a dip. (2:30) - Never use the “word growth hacking” or say “we’ll try it for a bit” in your business—it might make you broke. (4:35) - The three essential mindsets 7-figure businesses employ for paid traffic and overall business success. (7:45) - How the stock market mantra “buy low, sell high” lets you skyrocket your paid traffic (it’s NOT buying the cheapest clicks..) (starts at 12:15) - How even successful paid traffic can destroy your business—and what makes a business able to thrive with effective marketing. (16:30) - All businesses which run effective paid traffic are based on one characteristic—is yours? (19:00)
You might have seen some FB ads out there which you really liked. You could tell they converted—and were probably part of a profitable funnel. It’s easy to think they know secrets about copy, marketing or persuasion. Secrets you don’t know yet. The truth is: While messaging certainly plays a role, one way successful businesses lower their ad spend and increase their revenue is by using not-so-obvious targeting strategies. That way, they laser-focus on audiences of reactive prospects instead of broadcasting to strangers (no, this isn’t run-off-the-mill retargeting). In this episode, Justin reveals 5 strategies successful businesses use to increase revenue and lower cost. Show highlights include: - How to turn your email-list opt-outs into profit (people don’t usually unsubscribe because they hate you…) (3:15) - Which little-known retargeting strategy creates an audience of hyper-reactive prospects to market to. (6:35) - The two things 7-figure businesses do better—without having a better product or service. (8:10) - The important difference between custom audiences and lookalike audiences. (9:50) - What to do before you upload your email list to FB. (13:10) - Why and how to layer lookalike audiences in your ad sets for hyper-focused audiences. (14:30) - How to leverage the audiences other businesses have successfully marketed to. (16:20) - Where to find a bonus strategy—free. (17:55) Take a minute to join our private Facebook group for FRESH marketing insights, front-lines access to Justin and his team, plus "we-should-have-to-pay-for-this-but-they're-free" trainings https://www.facebook.com/groups/bigtickettraffic/
Chances are you’ve run paid traffic campaigns before. Maybe you’ve even seen success and watched your marketing create steady results for you every day. While watching your marketing make money like a well-oiled machine is fun, you’ll need to level up eventually to boost your business even more and increase your competitive advantage. You need to scale. In theory, scaling sounds easy: Just pump more money into the machine that works. In reality, what works on a smaller scale often doesn’t work as well in the bigger leagues. Even if results stay consistent, the results you need might change. In this episode, Justin reveals the exact process he uses to scale ad campaigns. Show highlights include: - How scaling ads is like the Ultimate Fighting Championship—understand this and you can skip much of the common FB ads advice. (2:20) - Which “common-sense” scaling mistake to avoid (this sends the algorithm into a shock). (6:50) - The 3-step process to optimize your ad campaigns. (8:55) - One crucial thing you can’t scale your ads without. (9:50) - What to do once you generate enough leads. (12:50) - Why even a “successful” ad set can be about as pleasant like a freezing cold shower when you scale it the wrong way. (13:40) - The biggest challenge of any ad campaign. (15:00) - Who to market to so you don’t miss out on a huge opportunity (it’s NOT those already aware of you). (16:40) - The difference between the results anyone can have and what REALLY matters for a successful business. (19:15) Take a minute to join our private Facebook group for FRESH marketing insights, front-lines access to Justin and his team, plus "we-should-have-to-pay-for-this-but-they're-free" trainings https://www.facebook.com/groups/bigtickettraffic/
When you write a great blog article, a winning FB ad or a converting marketing email, what do you do next? It feels great to write it off as a win and be happy about the money, pride or fame. While there’s nothing wrong with celebrating your wins, doing this wastes potential. The truth is: By using a step-by-step process described in detail in this episode, you can multiply the value your biggest winners create for you. In this episode, Justin describes what he calls “Message Mirroring” so you can multiply your numbers without multiplying your workload. Show highlights include: - The difference between the commonly known content repurposing and message mirroring. (3:55) - How much of a jump in conversion Message Mirroring could get you. (5:50) - An underrated use for your email list—use this 30 second trick to get a hyper-reactive audience. (7:00) - How to convert people who ignored your previous marketing. (12:40) - The one “make or break” thing which must be fulfilled for effective Message Mirroring. (15:55) Take a minute to join our private Facebook group for FRESH marketing insights, front-lines access to Justin and his team, plus "we-should-have-to-pay-for-this-but-they're-free" trainings https://www.facebook.com/groups/bigtickettraffic/
As a listener of this podcast, you’re interested in making more money with paid traffic and marketing in general. Whether you enjoy tinkering with your own ads or don’t want to have to do anything with the tech, the thought of hiring someone to do it for you has probably entered your mind. And it makes perfect sense: Hiring an agency or a skilled freelancer can give you back your free time, take the work off your shoulders and increase your marketing ROI. But to see those results, you need to know how to hire the right agency or freelancer. That way, you can avoid having your ads “taken hostage”, overpaying or, worst of all, making your FB ads headache worse AND more expensive. In this episode, you’ll learn which questions you need to ask before you hire anyone to do your paid traffic. Show highlights include: - If you want to boost your business, run away when an agency or freelancer tells you these common success metrics. (3:55) - The bare minimum an agency should do for you (hint: It’s NOT a 2-to-1 ROI or anything to do with money). (7:20) - Two metrics every FB ads professional needs to help you improve—else they don’t know what they’re doing. (7:45) - Why paying an agency a percentage of your ad spend is outdated and creates a conflict of interest (not in your favor). (13:10) - An exact list of what an agency should do for you. (16:00) Take a minute to join our private Facebook group for FRESH marketing insights, front-lines access to Justin and his team, plus "we-should-have-to-pay-for-this-but-they're-free" trainings https://www.facebook.com/groups/bigtickettraffic/
As an entrepreneur, you might have considered working with an agency or ad manager. Maybe you’re even currently working with one. As an outsider to the world of running ad campaigns, listening to them talk about what they’ll do might be confusing at best and infuriating at worst. All the jargon really doesn’t help you comprehend where your marketing budget actually goes to. This secrecy is so common for good reason: Many agencies want you to believe what they’re doing is something you can’t do so you don’t get rid of them. In this episode, Justin pulls back the curtain and shows you how FB ads are mostly a process which you can learn. Show highlights include: - Why Vegas magic shows are exactly like parts of the marketing world—and why to look for your industry’s “Penn and Teller”. (1:40) - Why FB ads aren’t as mysterious as you might think and what the world really looks like. (4:35) - Why to avoid people who pretend their services will fix all your business problems. (6:40) - Two things which DON’T suffice to qualify top-tier ad managers. (8:50) - How to “spy” on your competitors and idols to model your ads off of what’s already successful—no expensive, complicated software needed. (10:10) - What great agencies spend half of their time on. (13:40) - The one thing no one will ever be able to teach in marketing… and it’s not “following your passion”. (16:40) Take a minute to join our private Facebook group for FRESH marketing insights, front-lines access to Justin and his team, plus "we-should-have-to-pay-for-this-but-they're-free" trainings https://www.facebook.com/groups/bigtickettraffic/
You might’ve noticed many of the marketing campaigns you see are suspiciously similar to other campaigns. And it’s true: Once something is successful in one area, entrepreneurs and marketers flock to the market to profit off of the idea. While some entrepreneurs draw inspiration, add their own twist and execute their own unique strategy, other „marketers“ ruthlessly steal. In this episode, you’ll learn what do do when your successful idea gets copied or stolen (without getting lawyers involved). Show highlights include: - What Mexican restaurants know about optimizing for speed vs. optimizing for quality. (2:40) - An example of being influenced by something vs. theft. (8:15) - Why you can’t avoid people copying you—and why that’s a good thing. (9:50) - Two steps you can take when others steal your work. (14:15) - What to do when your work gets ripped off. (15:40) Take a minute to join our private Facebook group for FRESH marketing insights, front-lines access to Justin and his team, plus "we-should-have-to-pay-for-this-but-they're-free" trainings https://www.facebook.com/groups/bigtickettraffic/
If you’re an entrepreneur or a marketer, you’ve probably heard one word a million times: Content. Some people love content, others hate it. Some create content daily, others yearly. But most importantly, there doesn’t seem to be a clear consensus on content. This episode shines light on the topic of content and shows you what types of content there are and how to create content people love—and what never to do when you create content. Show highlights include: - How good content can get you meetings with people you never would’ve dreamed of meeting. (3:30) - The biggest mistake you can make in content creation. (5:45) - Why never to create content in “jargon-speak”. (7:40) 9 ways to measure if your content creates the impact you want it to have. (13:45) - How content can create credibility and authority—even when you have NO money or network. (19:30) Take a minute to join our private Facebook group for FRESH marketing insights, front-lines access to Justin and his team, plus "we-should-have-to-pay-for-this-but-they're-free" trainings https://www.facebook.com/groups/bigtickettraffic/
When you’re in business for yourself, you know what risk feels like. Sometimes you take small risks, other times you place a huge bet. Whatever way you think about risk, you need to be cautious: Shying away from risk can stifle your growth, but taking huge risks can end in ruin. In this episode, you’ll learn how to think about risk (and guarantees) in a productive way so you can grow your business and live the life you want. Show highlights include: - 3 small risks you can take to advance your business without risking ruin (do these if you know something needs to change). (3:55) - 3 questions to write down and answer yourself to learn your attitude towards risk and determine your future. (5:00) - Why a guarantee can’t fix your fear of risk. (8:35) - How guarantees can be unethical. (10:15) - What the difference between a jet fighter and a commercial airliner means for investing in your business. (12:35) - The worst, yet common way to hire which can make your investment worthless. (17:35) Take a minute to join our private Facebook group for FRESH marketing insights, front-lines access to Justin and his team, plus "we-should-have-to-pay-for-this-but-they're-free" trainings https://www.facebook.com/groups/bigtickettraffic/
When you pay your employees, buy ads or just spend your time on your business, you probably think of it in terms of ROI. ROI is an important metric in business. You most likely think of ROI as a measurement for financial transactions. This episode clears up this common misconception. While ROI is a good metric for investments, a second (perhaps more important) type of ROI is often neglected. In this episode, you learn all about the second type of ROI and how you can build a better life and business by focusing on this metric. Plus, you learn why focusing purely on financial ROI on your business and life can make you less happy and devour your free time. Show highlights include: - The under appreciated second type of ROI you can focus on to improve your life. (3:20) - Why starting a business can be a great way to get a financial ROI—but why the second ROI is negligible for the first few years. (10:50) - How long successful investors wait to see an ROI. (14:55) - How to maximize both types of ROI. (17:10) - The biggest ROI-problem entrepreneurs have when working with ad agencies. (22:50) Take a minute to join our private Facebook group for FRESH marketing insights, front-lines access to Justin and his team, plus "we-should-have-to-pay-for-this-but-they're-free" trainings https://www.facebook.com/groups/bigtickettraffic/
In entrepreneur circles, failure is a big topic. People talk about “failing forward” and why failure is so important—others resent failure and want to do it right the first time. Maybe you’re afraid to fail. Maybe you seek out potential failures so you can learn from them. Whatever your approach to failure is, this episode will clear up your thinking about failure. You’ll learn about the different types of failure and how they can hurt your business—and how to learn from failure so you don’t make the same mistake again. Show highlights include: - How the 80/20 rule applies to your failures—and how to leverage the rule to your advantage. (3:45) - Why many entrepreneurs unknowingly let failure win. (5:35) - How Jim Carrey can help you deal with failure. (10:05) - Why “torpedoing” your business might be a good idea (NOT what you think this is about). (13:45) - How to spot an informing failure. (15:05) - Which Jay Abraham book to read to stomach tough “transformational” failures. (19:00) Take a minute to join our private Facebook group for FRESH marketing insights, front-lines access to Justin and his team, plus "we-should-have-to-pay-for-this-but-they're-free" trainings
If you’re an entrepreneur, it’s easy to get overwhelmed. With all the information out there, you might be wondering what deserves your attention—and what’s a waste of time. In this episode, Justin reveals some big picture insights for you: He shares the “Targeting Trifecta“, a three-part framework you can use to increase revenue, lower lead cost, become nearly immune to changes in online platforms and gain a crystal-clear focus to guide your business decisions. Show Highlights: - How a “healthy“ diet almost gave him Diabetes… and how a similar, common business mistake might threaten your company. (2:10) - Unsustainable focus mistakes causing your business to be “Out Of Whack“. (5:50) - Disguise effective ads to read & feel just like content. (16:40) - Counter-intuitive uses for email lists most marketers don’t tell you about (it’s NOT staying in touch with your leads) (9:40) - The hidden downside of saving money in your business—and what to spend money on to maximize growth. (14:50) - Why video ads are way oversold—and the easy-to-produce alternative to make ads effective. (17:10) - Design decisions which harm ad performance—and the “design“ adjustments which make your ads more effective and cheaper to create. (18:15) - The difference between two types of marketers—those who lower their ad costs and those who don’t. (20:00) - The free method to eliminate the guesswork and be almost certain your ad will work the first time. (20:35) Take a minute to join our private Facebook group for FRESH marketing insights, front-lines access to Justin and his team, plus "we-should-have-to-pay-for-this-but-they're-free" trainings
You probably already know there are many keys to success with paid traffic: Copy, visuals, budget, back-end conversion etc. You might think getting all these right would guarantee success, but you need to get one thing right so any of this can be effective: Your audiences. Luckily, Facebook gives you valuable tools you can use to build easy-to-convert audiences and leverage leads you might consider “lost“. In this episode, Justin breaks down how to make use of these tools and tells you how to market to custom audiences effectively. Show highlights include: - The one common type of audience which almost never gets a good return. (4:50) - Three custom audiences almost any business can create and see a good return with (starts at 6:30). - Which information to feed Facebook to reliably reach your ideal customers. (11:25) - Six email segments which enable profitable, low-cost marketing. (11:30) - One software tool which almost makes you able to „set it and forget it“ your custom audiences. (12:15) - How to create the most receptive audience—only with data you already have. (19:45) Take a minute to join our private Facebook group for FRESH marketing insights, front-lines access to Justin and his team, plus "we-should-have-to-pay-for-this-but-they're-free" trainings https://www.facebook.com/groups/bigtickettraffic/
If you’re an entrepreneur, chances are you’ve experimented with FB ads or other PPC advertising. Maybe you’ve seen some success, maybe you’ve failed. It’s tough to watch marketers rake in big money while your PPC isn’t working. If you think you got burned by Facebook ads, you need to listen to this episode. Show highlights include: - The three factors which determine your FB advertising effectiveness. (1:20) - How to make big long-term marketing moves—quickly. (10:05) - What you can learn from Jim Carrey to transform your marketing mindset to do profitable online marketing. (13:40) - An uncomfortable question you need to ask yourself if you want to be successful in business. (18:15) - What to change when your FB ads just aren’t working for you. (20:55) - How to know for sure if your offer is good—or if you should change your business. (21:05) - The most frustrating part of FB advertising—and how to deal with it (21:55). Take a minute to join our private Facebook group for FRESH marketing insights, front-lines access to Justin and his team, plus "we-should-have-to-pay-for-this-but-they're-free" trainings https://www.facebook.com/groups/bigtickettraffic/
If you run a business, you can call yourself CEO, founder or president. But in reality, you’re a decision maker. In a small business, you might execute most or all decisions. In a larger business, you may have employees put your decisions into practice. No matter what business you’re in, you know you often need to make decisions before you feel ready—which can be scary. With your livelihood at stake, you want to make the right decision every time. In this episode, you learn how to make business decisions before you’re ready. Show highlights include: - How spending $10,000 (of a $30,000 yearly salary) helped build a six figure business in one year (4:40). - The simple method for making decisions like an 8-figure business owner—even if you’re nowhere close (6:00). - Why you will never be “done”—even when you reach your goals (7:20). - How to know exactly what you need to do to take your business to the next level (15:00). - What to write down (on paper!) to turn your dreams into reality (15:45). - The online marketing method which first launched Justin’s business—which he runs to this day (18:40). - One question which determines your future—answer this one carefully, it’s that powerful (20:45). - How going to the movies more often can help advance your business (21:15). - Why pain & struggle are a good sign—don’t avoid them (23:30). Take a minute to join our private Facebook group for FRESH marketing insights, front-lines access to Justin and his team, plus "we-should-have-to-pay-for-this-but-they're-free" trainings https://www.facebook.com/groups/bigtickettraffic/
In this fast-moving business world, you can’t afford to waste time and money. One bad investment of any resource can topple market leaders and kill up and coming businesses. This episode teaches you how to minimize the role chance plays in your marketing. You will know the exact words your target market will respond to. Using this info, you can save money on ineffective marketing campaigns and avoid deadly mistakes while making your marketing more profitable. Show highlights: - How to lower your odds of failure by 65% (1:40) - The 3 (+1) questions which predict If an offer will be profitable and which words will reliably sell the offer (4:50). - Google’s free tool you can use to execute this strategy (5:35) - How to get your target market to tell you the exact language which will sell them on your offer (7:40) - One time-saver question to ask if you want to find profitable markets to sell to—and identify unprofitable audiences to ignore. (12:35) - The bonus question which reveals if your offer will resonate and make you money (15:50) Take a minute to join our private Facebook group for FRESH marketing insights, front-lines access to Justin and his team, plus "we-should-have-to-pay-for-this-but-they're-free" trainings https://www.facebook.com/groups/bigtickettraffic/
If you’ve ever struggled to make paid traffic work for you, your mindset might be at fault. In this episode, you learn about the two mindsets marketers approach paid traffic strategies with. Find out which mindset will make you lose your money—and which mindset to adopt to make your ads pay their cost two, four or ten times over. Show highlights include: - How “The Gambling Mentality” ruins your paid traffic efforts (6:15) - Why paid traffic is like a casino if approached with the wrong mindset (Hint: The house always wins...) (8:10) - How to make your money work for you by thinking about cold traffic like an investor (starts at 9:45) - The difference between an informed paid traffic strategy… and an irrational one (10:55) - How long to wait until your paid traffic makes money (it doesn’t happen overnight... ) (starts at 12:25) - The heartbreaking results of the “get rich quick” mindsets—and which mindset to adopt in place of it (14:35) Did you learn something in this episode? Connect with Justin on Twitter (https://twitter.com/justinwise) and tell him what you learned! For a free weekly email designed to increase your productivity, grow your influence and free your mind, head over to https://thereisnospoon.co and enter your email address! Take a minute to join our private Facebook group for FRESH marketing insights, front-lines access to Justin and his team, plus "we-should-have-to-pay-for-this-but-they're-free" trainings https://www.facebook.com/groups/bigtickettraffic/
In this episode, we’ll expose three commonly believed lies about marketing your business online. Lies often propagated by “experts” who profit off of other marketers believing them. These lies can set back businesses by months or even years. They’re harmful, but many believe them. Discover the truth and learn three strategies for digital marketing which get you the only important thing in marketing—results. Show highlights: - Why a “launch” is not the best way to generate interest, leads and sales for 90% of businesses (3:20) - How to make Facebook ads work faster by choosing Tesla over Fiat (7:40) - Don’t join any new social network as long as you believe this lie (8:20) - Why lowering your cost could harm your business (10:00) - The first marketing system a business should build (17:50) - Symptoms of a broken business—avoid these at all cost. (22:20) - Why it’s never been easier to start a business—but never been harder to run a business (27:05) Take a minute to join our private Facebook group for FRESH marketing insights, front-lines access to Justin and his team, plus "we-should-have-to-pay-for-this-but-they're-free" trainings https://www.facebook.com/groups/bigtickettraffic/