Think different about digital. Why? Because you can't afford not to. But thinking different doesn't mean trying out the latest tactics and trends, or blindly following to the guru du jour. No. That's NOT what this show is about. We'll give you the rock-solid digital systems you need to get more leads, grow your business, and increase your productivity.
How To Know When To Quit
Welcome back to S03 Episode 44 of the Think Digital Podcast. Today I’m talking about what it means to fail, and how it is that you can recognize that.
Some failures are obvious, right? If you’re spending more than you’re earning, or conversions just aren’t working, it can be pretty clear that it’s time to stop - or at the very least, pivot.
Other failures are less obvious. I talk you through a real-world example of a program I ran that had some success, but that cost far too much.
Every single Thursday, I quit something. - Bob Goff
It would have been tempting to keep it going, but I want to talk you through what I like to call the Failure Scale. This involves examining your offer against three set criteria:
● Energy Allotment
● The Two Month Rule
● Avoiding Incrementalism
There are no easy answers when it comes to working out when it’s time to throw in the towel, or when it's worth you keep going.
Are you spending all of your time and up-front energy on something that you don’t plan on being a major source of income?
Are you succeeding, but just not as much as you would like? The response you’re getting is lukewarm or tepid, but not what you were hoping for.
Are you working your fingers to the bone, but with razor thin margins and insane amounts of work?
I talk you through one of my personal examples of when I knew it was time to call quits. It can be challenging to reframe what feels like failure into an honest reevaluation of what might not be working.
Everything in your business isn’t going to be easy, but there are times where you know that too much time and too much energy is being spent over way too long… for way too little. Instead of pushing yourself above and beyond, and after two months you’re still giving your all? It’s time to pull the plug.
There’s no shame in knowing when it’s time to pivot, reframe, and evolve.
Listen to the end to find out the danger of creeping incrementalism. An incremental change is skipping your daily Starbucks, but having a mortgage that’s too big for your budget. Instead of incremental changes, I’ll give you the lazy person’s way to cover a lot of ground, very quickly.
Think of it as your exponential hack, and the way to free yourself from something that just isn’t working. So whether you’re looking for some common sense advice from someone who’s been there or a few rules that you can apply to your own business thinking, then this episode of Think Digital is for you.
When it comes to how you approach your Facebook Advertising, a lot of people seem like they’re looking for a color by numbers blueprint for how it should be done, every time.
You’re not getting that here. Why?
Because while some businesses and organizations have a lot of crossovers, everybody’s situation is unique. It helps to think about it like chimpanzees. Sure, human beings and chimps are similar - in fact, we share 96% of our DNA structure with chimps. And yet, I’m willing to bet you’d argue we have some pretty fundamentally different needs.
So too with your advertising. So real Talk: it’s irresponsible to claim I can make you thousands overnight by following a set plan of action. I’m not going to tell you what to do, and I can’t control the choices that you make.
What I can do is help you to make the smartest choices for how to approach Facebook Ads.
1. Organic Stacking
You’ve heard me say it before and doubtless, I’ll say it again because it’s the truth when it comes to so many things to do with your business: Content is key.
What that content looks like is up to you. Is it in long or short form? Is it audio, video, graphic, or copy? You should know what works for you, and what works for your market, and this matters.
Don’t get preoccupied by the 90% of content that falls flat or doesn’t convert. Instead, look at the 10% that people are enthused about, and see what there is about this content which has a gravitational pull for your audience.
Then repeat it.
When it comes to content, it should be about your audience, not about your ego.
2. Evergreen Ads
The 4Ps in this situation will help you to create adverts that are always right. This easy route is built up four simple steps that play with the concept of pleasure and pain.
Wake your audience up and alert them to the situation. Make it bold, and eye-catching. Punch them in the face with your information.
Tell them a story of where they’re at. Let them feel seen and soothed, and understood.
Identify the pressure point you hit in the punch, and then press a little harder.
Give them the remedy for the pain. Tell them how what you’re doing can soothe the thing that hurts.
How often do I recommend doing this? Every single time you make an ad.
3. 80/20 Content Creation
You want to experiment to make sure that your work is doing what it should do. This means looking at your work and finding 20% of your ads that push 80% of your sales.
Test widely, and assess them using No Mess Metrics. You want to know your click-through rate, the cost, conversions, and revenue generated.
This involves you being brave and assertive, and not getting distracted by the other measures of success. Bring it back to the No Mess Metrics, and what isn’t getting your results there should be culled.
The Warning Signs It Might Be Time To Digitize Your Business
When it comes to your business, you’re probably in one of two camps: you’re either a traditional business or an online business. However, this is beginning to change. What’s happening increasingly is that traditional bricks-and-mortar businesses are looking at how to branch out online.
But how do you do that? How can you take the physical version of your business model, and make it digital?
A lead generation funnel.
There isn't a single kind of business that hasn’t benefited from a digital lead funnel. So if you think it might be time to digitize your business, read on to see if these points ring true.
1. Competitors are figuring it out faster than you are
They’re not better. They’re not smarter. But somehow you’re finding that your competitors are pulling ahead of you. This likely means they’ve worked out how to automate something you’re still trying to do by hand.
Business A has automated its lead generation
Business B relies on word of mouth and referrals
Which do you think is going to bring in the biggest number of leads? Honestly, this becomes the difference between walking a mile or driving a mile. You might end up in the same place, but it’s going to take you a lot longer to get there.
2. You’re afraid of missing out, but you’re MORE afraid of feeling foolish
“I have this great idea, but…”
You’ve got these big ideas, but you feel stuck in a place where you can’t quite reach across to do it. Instead, you feel uncertain and without the confidence to follow through on what you’d secretly love to do.
So what do you do?
You might find that the gap between your idea and your skills is too wide, but that doesn’t mean that you need to go alone. Instead, remember that this is why there are experts and consultants out there.
If there are things that you want to do, but you don’t feel like you know how you need to reframe your thinking. Think WHO, not HOW. Who can help you to do what it is you want to do next?
3. What Got You Here Isn’t Going To Get You There
You might find that your business is beginning to plateau. What has been going gangbusters is now beginning to tail off. Or perhaps you can see why there’s a finite number of places that you can go.
If this is you, it might be time to consider how to branch out using the knowledge and skills that you have, just repurposed in some way. It can feel terrifying to dip into digitizing your business, but this isn’t something that you have to do by yourself. Your job is to be good at your business - let other people help you to reach the next level.
When it comes to working with clients, some disagreements are to be expected. However, the trick to mitigating these - and avoiding disaster - is much simpler than you think. You may think that if you bring people the end product and if you always deliver, then that is the only thing your client needs to worry about. Yet for some people, there is an area that matters even more than that: clear communication, and clear expectations. Clients are paying you to lead. We’ve got the best 5 ways to make sure that you have crystal clarity with your clients every single time.
1. What You Are Doing For Them
First of all, you need to spell out what it is that you’re going to do for your client. This needs to be simple, clear, and as granular as possible. For example, we will be copy writing your Facebook ads or I am going to coach you for 12 hours per month. The big reason for beginning your communications as simply and clearly as this is that if you can’t explain it simply then it’s highly possible that you don’t understand what you’re meant to be doing.
2. What You Are NOT Doing For Them
Once you’ve parsed out what it is that you plan to do for your client, you then want to make sure you are creating the right kind of boundaries by emphasizing what you won’t be doing for them. Without this, even the most well-intentioned client can pull you into product creep that sees you working far longer without any of the benefits. Be crystal clear about what’s within your specific remit for this task, and the extras that don’t come along with the package. You’ll find in general that this is a relief for your clients, who can then plan around what you can do for them, and know where they have to fill in the gaps. It doesn’t have to be fixed in stone if you don’t want it to be. You can choose at a point to break a specific rule when you want in order to cultivate the relationship.
3. How You Will Communicate With Them
The truth about a lot of clients is that they will worry that they’re bothering you. They want to know what’s going on, but don’t want to feel like they’re intruding. Take away the stress for both of you by specifying exactly what they can expect. Will you be communicating via email or through a separate project management system? What kind of timeframe are you looking at, and when can they expect to hear from you? Your clients will follow your lead, and will appreciate you being clear and open about what works for you (so that it works for them).
4. How You Will NOT Communicate With Them Of course, there will always be some people who use every contact detail that you have, so it’s also appropriate to specify how you won’t communicate with them. In many cases this is as simple as letting them know that if they send messages outside of designated hours, or on unsupported platforms, that you cannot guarantee a reply. While they may think they’re getting hold of you, if they’re sending you messages through an unmonitored channel, it’s important that your client knows their messages may not be acted upon.
5. What If People Break The Rules? You’ll find in so many cases that your clients are relieved to have clear boundaries in place, and manageable expectations for the two of you. However, maybe you find you’ve got a rule breaker on your hands. As a general guide, the first time you redirect. The second time you correct. And the third time? You fire them. Why? Because how you do anything is how you do everything. If they can’t listen to you when it comes to not texting you at 2am, or assuming you’ll do work and disagreeing with your clear communication, then they’re showing that they don’t respect the work you’re doing for them. Ultimately this is to set you and your client up for success so you can get the work done that you need. The basis of any relationship is good, clear communication. And in business, it’s a solid foundation
The 5 Streams of Wealth
In today’s podcast, Justin Wise, Brian Duhearst, and Phillip Ramsey talk a little bit about the five streams of wealth. Most millionaires, at least in the United States, have multiple sources of income. Today's guests are experts in that and are currently helping Wise and his wife learn more about building out sources of income.
So, what exactly are the five streams of wealth?
#1: Uncommon Banking
“The first one we call uncommon banking. It's kind of like a saving strategy through cash value, life insurance. But basically, you know, in the olden days you used to get 5% or 6% on just bank money and that doesn't exist anymore. Because of our financial indebtedness as a nation, interest rates have to remain low to finance debt and so we're not paid to save. And so really whether you do the life insurance strategy with us or not, we try to teach you how to get all of your cashflows to do one thing. I'm so anti diversification, there's kind of two parts to uncommon banking, but in that getting money on liquid cash and as business owners and entrepreneurs, we need to sit on more cash because we're taking risks in a different way than most people.”
#2: Real Estate
"The second one is real estate because we all buy a home. The tax code is geared for owning real estate, more so as rental properties or commercial, that type of thing. So it's not primarily focused on your primary residence; it's more focused on outside of your primary residence."
“You want to get there faster with less risk. So we're all on the same team to do that. That's what's easy for me as I just always say, ‘numbers don't lie.’ Let's take that from an emotional decision of buying a real, a rental property that you've never done before.”
“I think our competitive advantage is not only just having a set of listening ears and all of that, but we fundamentally realize that the stock market is not the best investment.”
#4: Owning a Business
“It was just apparent to me that a lot of the people that had millions of dollars, in almost every instance, it was built through owning a business. So in that, I learned at a young age that owning a business was super powerful. I love business. Philip loves business. And then I spent about five years at Deloitte and Touche and consulting, auditing companies like Union Pacific, picture, Hathaway, Geico insurance company to name a few. I mean these are fortune 100 companies and seeing how businesses run.”
#5: Subscription Model and Affiliate
“And so we have a subscription model, which is how we get paid to give that advice and help you take action on the ideas. You just want someone else to tell you that you're not crazy. Right? And by crazy, what you mean is this is the part that you appreciate it even though we're not quite there in the process yet. We're kind of in the ‘dream’ stage and it's basically saying, hey, let's take what you want to do and I'm going to run the numbers on it and I'm going to show you based on what you have now, how long it would take to get there.”
Today’s podcast will dive into the meat of the five streams of wealth. Duhearst and Ramsey dig into their own experience in harnessing this kind of financial stability and provide examples of how it can be done efficiently. Tune in to learn more about how you can think differently about your financial livelihood, what you want out of your businesses, and how it all interlinks and goes together.
What do you do when your client leaves?
It doesn't matter how good you are or how hard you've worked; you're going to lose some clients. So what happens when you do lose those clients? How do you react? What do you do?
These are questions that need answers and we will be discussing those answers on episode 39 of Think Digital Podcast.
Here’s the truth, the length of time you’ve been working with a client doesn’t really matter, it doesn’t matter if they’ve been your clients for years, there’s a distinct possibility that they’ll leave and you know what, it’s okay.
I want you to understand that it’s not you, it’s their decision and they have a reason for making such a decision.
I’m going to go right ahead and tell you 3 things to do when your client leaves.
3 Things You Should Do When Your Client Leaves
The reality is that you're going to win very few clients back by begging if any at all. And if by any piece of luck some of them come back, the whole thing will probably be screwed up; it'll be unhealthy and not good for you.
Step 1: Do an exit interview (3:23)
You have to try and find out why your client is leaving. Do your best to learn as much as you possibly can. You have to understand that most of your client will not outrightly tell you what went wrong.
Which is why you should send a survey. You can do this with
A follow-up email
A phone call
The phone call allows you to pick up the nonverbals; you can pick up on what they are saying and how they are saying it. This will give you a general idea of what went wrong.
Also, you need to understand that the survey will work better when you’re detached from it.
Well, your clients might refrain from telling you the whole truth not to hurt your feelings
Step 2: Don’t take it personally (8:59)
You need to understand that the majority of the clients you’re going to work with have fears, anxiety, frustration, goals, and dreams that oftentimes go far beyond what we might be able to deliver.
So, there's no reason for you to take it personally, except of course if you've managed to mess up the clients work; then you should take it personally.
There was something that I picked out from this episode
Only work and only do pay traffic with businesses that see it as a way and not the way
Replace the paid traffic with what you do and the picture will become clear.
Step 3: Thank your client (14:10)
If your client leaves, thank your client as much as you possibly can and mean it.
Think about it this way and forget about the fact that the client is leaving. The client has helped you to make payroll; they've kept your lights on, they've fed your family and your teams family, that's reason enough to be grateful.
You can thank them by:
Writing a thank you note
Sending them a gift
On episode 38 of Think Digital Podcast, we are going to be talking about what I learned from banning myself from Facebook.
Before we go ahead, I want you to understand that I’m not trying to demonize the usage of Facebook because there’s a lot of that going around in the media lately.
Facebook is awesome in most instances but the creators might have created something so big and so vast that there is no simple way to control it. From Privacy gap to data breaches, it just shows that controlling it might be a bit difficult.
But in the end, it all boils down to us. We are the ones who choose whether we use Facebook or not; the power lies in our hands. I love a particular quote from this episode.
"Technology reveals who we are, it doesn't alter our fundamental character, it simply aggravates it."
Every quarter, I perform a task audit to evaluate myself. It was during this period that I found out I was turning to Facebook a lot.
I realized that I was spending a lot of unproductive time on Facebook and it was affecting the time that I should be spending with;
Facebook was taking a lot from me and I knew that it wasn’t Facebook's fault, it was mine. I was the one spending a lot of time in the app. And I knew that I needed to find a way to stop.
The first thing I did was to delete the app from my phone and my iPad because I realized that I made use of Facebook on my mobile phones a lot.
Also, I understood that just deleting the app wouldn’t be enough to curb my addiction because there were numerous ways to bypass that inconvenience. So, the next thing I did was to blacklist the domain in my device settings, both on mobile and on my desktop.
Once I did this, I Literally could not get to Facebook unless I decided to change the settings which required a number of steps that I wasn’t ready for.
The only place that I could access Facebook was my laptop. The reason was simple, I use my laptop for most of my heavy lifting projects and it wasn't as tempting for me to use Facebook on my laptop unlike my mobile devices, where it was easy for me to scroll through mindlessly.
I learned a lot of lessons from banning myself from Facebook and here they are:
You don’t need access to Facebook to do your job. 09:12
I was using Facebook as a coping mechanism. 12:49
Facebook was a distraction. 17:57
During this period, I understood something very important, something I wouldn’t have realized if I hadn’t banned myself from using Facebook;
“Facebook is a Social Media platform, it is not life, it is not needed, it is not essential, it is a nice-to-have not a have-to-have.
Welcome back to the 37th episode of the Think Digital podcast!
On today’s podcast, we talk about daily planning. We all want to have productive days, but getting sidetracked is inevitable. In this episode, we tackle not only how you can accomplish your tasks and get back on track after distractions, but also how to get the feeling of productivity. This emotional aspect is also important because what we think of ourselves plays a big role in the science of productivity and how well we will perform long-term.
Today we will talk about a method for planning your days that I’ve created and have been personally following for a long time. Each day is planned out on a sheet of paper sectioned into 8 different parts. I start filling in this worksheet every morning, and it serves as a compass for my day.
The worksheet provides a daily road-map that encompasses gratitude, main tasks, motivation reminders, personal reflection and personal themes, daily schedule, note-taking, and achievements.
While unexpected events and distractions can still disrupt your day, having this daily road-map in place will help keep you focused and enable you to easily get back on track. By completing your main tasks each day, you’ll be constantly moving forward towards your long-term goals. Also, the worksheet will help you cultivate a positive mindset at the end of the day, giving you strength and motivation to keep pursuing these goals.
This process has been inspired by multiple people, books, and methods, linked down below. I hope that it also inspires and helps you get structured and reach your full potential. Whether you’re interested in trying out my daily road-map by incorporating all 8 categories, or you just want to get some general tips for having productive days and the right mindset for achieving your goals, I hope you enjoyed this episode of Think Digital.
If you’d like to try out the daily road-map, send an email to email@example.com, with the subject line ‘Daily Structure’, and we will send you the worksheet.
What you’ll learn in this podcast episode:
- How I map out my day so that I can beat distractions. 2:30
- How I split one sheet per day into 8 categories. 3:20
- Gratitude is a buzzword, but there’s a reason for that. 5:24
- Why I set myself 3 main tasks each day. 7:15
- Why motivation reminders might be the most important section. 10.00
- How to identify personal themes and address them. 12:10
- How planning my calendar in advance gives me structure. 16:15
- Why have a space for jotting down notes. 17:45
- How to feel accomplishment and see how far you’ve come. 18:45
My inspiration sources for my worksheet method:
- Michael Hyatt
- The Bullet Journal Method
- Grant Cardone
- Alex Charfen
- Jason Fried of Basecamp
- Benjamin Hardy – Willpower doesn’t work
- Tom Wheelwright
- Dan Sullivan
- The Daily Examen
If you are even wondering if you should have a Virtual Assistant helping you in your business, it means that the answer is YES. Everyone should work with a VA, and in my business, I started working with a VA from day one minute one.
VA’s are underutilized in the entrepreneur community but this game is a team sport, and if you want to be successful you need to build a team. Look at it this way, every business owner has a skill or service that they want to get paid for, but that skill does not always translate into everything you need in your business.
But, people are afraid right?
People are afraid to lower their standards or risk quality issues with their work, but outsourcing to a VA does not mean giving up your skill, it means gaining more time.
That is the number one thing that hiring a VA helps you do; maximize your time and focus on the most important tasks.
Here’s a breakdown of the three biggest reasons to hire a VA.
Reason 1: You want to learn how to work with a team and scale your time.
The best business owners have teams; no one goes at it alone forever. The saying goes like this “owning a business is learning how to accomplish a mission through other people.”
I cannot think of a successful business that does not operate with a team. They will help you focus your time on the most essential tasks and then they will counsel you on what tasks you can offload to them.
If you want to delegate work and reduce the number of hours you spend working, you need to hire a VA. Even if you may not feel entirely overworked yet, start thinking about it now!
Reason 2: You want to think in terms of WHO not HOW
I love this one.
A business owners’ job is to think about who is going to do this, instead of how am I going to do this. Real business owners delegate work out instead of taking on all the work themselves.
You cannot possibly have the skillset to accomplish everything in your business, but there are plenty of people out there who make up where you lack. Bring those people in and let them do that work for you.
When you are unsure about how to accomplish something, what happens is we procrastinate. We don’t have a clear path from point A to point B, so we sit on an idea and hold it back from happening. If you’re not sure how to accomplish something, find someone who knows how to get it done. That antidote for procrastination is thinking about the WHO instead of the HOW.
Reason 3: You want to offload your $10 and $100 tasks
Focus on your most important tasks, the ones that have the potential to make you the most per hour and offload the rest to a VA. I find the majority of entrepreneurs spend their time on $10 and $100 tasks while leaving the door wide open for the $10,000 tasks they are not doing or rushing through because they don’t have enough time.
That means the bulk of their week gets dedicated to low-value tasks. This is why most entrepreneurs work all the time because they are focused on the wrong activities. Working with VAs allows you to offload those low-value tasks so you can focus on the more important ones.
Let's take running errands for example. Think about it this way, if these are $10 tasks and I get two hours back a week from delegating these little things out. I can focus those two hours on $1000 or $10,000 tasks; it's a no-brainer.
What’s Covered in the Podcast:
4:17 - VA’s help you learn to work with a team
7:40 - Work with a VA if you want to think in terms of WHO not HOW
14:49 - Work with a VA if you want to offload your $10 and $100 tasks
How to Leave the Hustle Behind
Quit worrying about what everyone else wants, worry about what YOU want!
Hey, this is episode 35 of the Think Digital podcast.
That little quote above says it all and highlights everything we’re talking about today.
Maybe you’ve reached a point in your journey where you’re making enough money and things seem like they’re going well, but you’re totally overwhelmed and stressed out by the amount of work you’re putting in.
I cannot tell you how many people reach out to me and ask how they can make the same amount of money but simply work fewer hours.
That is the big question now, isn’t it?
In this episode, I highlight four major steps you need to take to leave the hustle behind.
Step 1: Determine What YOU want.
First, you must figure out what you want out of your life. You thought you wanted this hustle, but now you want out. Chances are, you bought into something that someone else told you. Maybe a coach, or mentor, or family member told you this was the right way to go, and now you feel stuck.
Step one has a few sub-steps to help you determine what you want.
First, figure out what your perfect day would look like if you could have it. Schedule it out and see how different it looks from how you currently live.
You also need to figure out what your perfect income looks like so you can determine what your budget needs to be.
Lastly, find out what your output needs to look like for you to feel fulfilled and successful. A lot of people spend time on jobs and projects that are not actually getting them anywhere. Find out where you can cut the fluff in your day and still get the job done.
That’s step one.
Step 2: Determine What The Market Wants
This step is a distant second, so do not worry about it as much. People who tell you to find an open market and fill it, are feeding you BS. The internet has given us the ability to do something that we love, and then find a market for it. There is a market for everything, so do something that energizes your soul and makes you want to hop out of bed every day.
Step 3: Get Accountability
If you’re going through everything on your own without anyone to hold you accountable, you are WAY LESS likely to succeed. You need someone who shares your interests to keep you on track. Hire a coach, join a mastermind, join a Facebook group - do something.
Step 4: Adjust As Needed
What you wanted your week to look like a year ago might be different than what you want it to look like today. You need to understand yourself and continuously re-evaluate your goals to get where you want to go.
Look at your life today and if you are not doing what YOU want to do every day, creating what you want to create and making the money you want to make - it might be time for a change.
When you're living your best life, you'll never have to hustle because you'll love what you're doing!
Covered in This Episode:
The Four Steps to Leaving the Hustle Behind
5:00 Step 1: Determine what you want out of your life.
12:45 Step 2: Determine what the market wants.
15:50 Step 3: Get accountability
17.53 Step 4: Adjust as needed
How Automation Can Help Scale your Business
(And How it Can’t…)
Welcome back for episode 34 of the Think Digital podcast.
On this podcast we talk to Greg Hickman, digital marketing consultant and founder/CEO of System.ly.
Greg’s clients use automation to transform their grueling 15-hour days into manageable 5-hour days--all while adding revenue--thanks to the processes he helps them to put in place. He teaches entrepreneurs to build scalable businesses where the work that’s left for them to do is the work they actually like!
But, with all due respect to REM, going automatic isn’t for all of the people.
Greg walks us through why clients need to put in the time doing a task manually before he’ll help them to decide if, and how, to automate.
In this episode, Greg also talks about why every single business that he has helped get past the one-million mark--and those that were already there when he started working with them--offers their clients only one to two products. He shares some of his behind-the-scenes findings from big-time online outfits, including the commonalities in those that actually have it all together inside their operation. Those entrepreneurs whose businesses turned out to be big old messes behind the scenes? Greg shares what he found that they all have in common, as well.
If you’re a service provider, you’ll want to hear why Greg cautions that you can’t be “hands to keyboard” for somebody else and still be building a sustainable company. He explains that saying yes to clients isn’t a scalable product (or a product at all...), and what you should be saying instead.
What You’ll Learn In This Podcast Episode:
How much Greg adores it when his cottage is filled with podcast wattage. [3:46]
What companies often really need help with when they come looking for the “sexy stuff” of automation. [7:15]
To steer clear of mimicking someone else’s funnel--instead of creating the one your business needs--because it will have you waking up one day with a business you don’t want. [20:36]
Why getting one lead generation funnel working well unfortunately doesn’t mean you’re done with the work of perfecting your lead gen. [26:23]
The question that Greg asks that lets him flawlessly diagnose why you have a lead generation problem. (Hint: If your answer is vague, it’s a baaad sign…) [30:50]
How you might be falling into the trap of selling your time for money, even if you think you aren’t. [34:07]
What Greg means when he says we’re currently not in a knowledge economy, but rather an application-of-knowledge economy. [50:32]
Why the prevalence of YouTube tutorials and other good content means most business owners probably already know what they need to do, but need a framework for how it fits into their business, what steps should be taken, and in what order. [51:24]
Links from This Episode:
Can you Read the Story your Company’s Numbers are Telling?
Welcome back for episode 33 of the Think Digital podcast.
On this podcast, we talk to Becca Harper, founder of the number one fractional CFO provider in the country.
Becca’s keen financial insights make her sought after by multi-million-dollar companies and start-ups alike. What a fractional CFO does is to offer the high-level knowledge of a chief financial officer to a company, without the six-figure salary or pricey fringe benefits.
Specifically, what Becca has done for me, is to whip my financial booty into shape.
We’ve known each other for about five years and, in this episode, we reminisce about the stupid financial mistakes that I made in my own business after I went from making $30,000 a year to doing $30,000 a month in revenue. That was back when Becca was working for a mentor of mine. When she founded her own business, Clarity Consulting, I knew I had to be a client. Now, we’ve been fixing books together for two years. In a good way, that is...
On this episode we dive into the difference between hiring a bookkeeping company to simply organize your numbers, versus a fractional CFO who can look at those numbers and make them tell the story of your business
If you’re a founder or a CEO, you’ll also want to listen in to hear Becca explain why you --and your team--need to make sure you’re hiring, firing and rewarding around the core values of your company. She’ll share the pitfalls of not doing so.
Smaller Niche = Larger Revenue?
Welcome back for episode 32 of the Think Digital podcast.
On this podcast we talk to Sarah Temte, messaging strategist for high-ticket coaches and consultants--and someone who has done amazing things for my business.
Sarah is wizard-like at teaching companies like yours and mine how to get clear about what we should offer that customers are already hungry for. You can tell she’s great at what she does because Sarah is able to help her clients break the $50K/month mark.
But the reason she’s good is because she has walked this path herself.
In this episode, Sarah tells the story of finding herself turning down cash-in-hand clients because she saw holes in their businesses. These clients weren’t doing work worth paying attention to, which no headline could fix. Even if she could magnify their work, Sarah felt dishonest doing so. And that’s what set her on the road to changing her own business.
We talk about how Sarah got laser focused on who she did not want to serve, what she wanted to offer clients, and how she wanted to package it. Then we drill down into why that change made all the difference--how she was able to develop authority within her niche faster because she had taken a stand. Sales calls got easier, fulfillment got easier, and so did content creation. And we unpack why a similar adjustment, deciding to serve a niche not the whole crowd, can drastically change your business, as well.
If you’re a coach or a course creator, you’ll also be interested in hearing Sarah’s tips for making sure you’re working with the right mentors. She explains why, if you’re taking advice from someone whose daily life you don’t want, you’re likely optimizing your business around someone else’s finish line.
Content marketing. Seth Godin said, “it’s the only type of marketing left.” But, what if he’s wrong? Seems like everyone knows we’re supposed to do it...right? But why does it seem like such a pain in the @$$?
Well, because if you ignore these 3 truths, it usually is:
Have a “second step”
Sound like yourself
Choose your lane
When you try and sound like everyone else, you lose.
When you try to cover every single platform, you lose.
When you take content marketing for granted, you lose.
So let’s not have you lose. Let’s get you winning when it comes to content marketing. Because content marketing isn’t actually the point.
The point is to make your business more profitable, more sustainable, and more….fun.
When done right, and in accordance with the 3 truths I talk about on today’s show, content marketing can be all those things...and more.
If you’re a true entrepreneur, you’re not made to do the work. You’re the visionary. And it’s impossible to be both the visionary and the tactician—they work against each other when one person is trying to fill both roles.
In fact, if you’re doing 50% or more of the fulfillment work in your business, you’re in a dangerous place...
...and if you don’t course correct, one of three things will happen (I’ve seen this a million times):
You fall for the “just one more month” myth.
You tell yourself to keep pushing, keep grinding, keep pounding for just a little bit longer...and nothing ever changes.
No amount of time management hacks are gonna fix this issue. Unless you simplify your offer and rebuild it for scale, you’ll always be stuck.
You fall into “desperate delegation” mode.
You reach the point of burnout and throw together a team, in desperation, so that you can GET OUT of fulfillment mode.
The only problem?
You haven’t built the foundation. You don’t have fulfillment processes, onboarding automation, support SOPs, troubleshooting sequences, culture guidelines, or communication pipelines set up.
So, your default team culture is chaos, and your clients take the hit. Big time.
You fall into a reactivity pattern.
You’re so DONE with fulfillment work and technician tasks that you start to make rash decisions. You kill offers, fire clients, and launch random new products.
You say things like: “I’m never taking on another done-for-you client again.” “I want to quit.” “I hate my business.” “This isn’t worth it anymore.”
The entrepreneurs that reach this stage almost always end up burning their business to the ground. They’re just too exhausted to keep going, and they no longer have the bandwidth for profit-focused rebuilding, intentional restructuring, or team development.
If any of this sounds familiar, I’ll give you the steps to avoid all 3 of these fates on this week’s show.
Go get ‘em,
If your ship is sinking, would you rather plug the hole or get a bigger bucket? Of COURSE you’d plug to hole first! So why, when it comes to our calendars and hectic work schedules, do we try and get a bigger bucket?
It makes no sense!
The only way to really save time is by doing less.
But that’s easier said than done, especially when we have so many peoples, places, and things competing for our time.
On this week’s podcast, I get super practical in how I’m able to run most of my businesses in 20 hours per week. Sometimes more, most often less.
Spoiler alert: it’s rarely about buying a new app or journal or subscribing to the latest productivity trend. Those things help, but they’re the appetizer to the main dish. And that entree? It’s digging into your purpose. What you do better than anyone else on the planet.
When we don’t know the answer to that question, we’ll spin our wheels endlessly.
Accomplishing much, but feeling satisfied with none of it.
So let’s get you re-oriented around time, so you’re in control of it rather than responding randomly to the demands placed on you by others.
I want you to give your time to the people and projects you hold near and dear. Nothing less.
Ever have someone tell you, “You can’t always do the stuff you love, ya know!” Well I call BS. I’m here to tell you that not only is it possible to love what you do, it’s your responsibility to not rest until you do.
People who love what they do live longer, impact more people, and last longer in business. It’s a proven fact. No magic “woo-woo” thinking...it’s just science.
See, there was a time not too long ago where our business was growing like gangbusters…
I was hiring people left and right…
Signing new clients every week…
AND TOTALLY MISERABLE.
I got sidetracked by the allure of undisciplined growth and paid the price for it: anxiety, frustration, and a nagging sense of dread...all because I wasn’t loving what I was doing.
I knew I had a choice. Just like you do: 1.) Keep going and make money doing what I didn’t enjoy, 2.) take a step back, analyze the situation, and change directions as-needed.
I chose door #2.
And at the core of that decision as a simple little process I walked myself through at the prompting of a friend. This process not only helped me identify why I was so miserable, but it set my sights on what I wanted my business to actually look like.
I unpack that process on today’s show. If you’ve ever felt like you want a change but aren’t sure why, this episode was made just for you.
What's a superconnector and why would you wanna BE one? I walk you through how to connect with others in a meaningful, non-sleazy way. Building mutually beneficial relationships in business is the FASTEST way to get to where you wanna get without sacrificing your integrity. Get practical. Get focused. Get going!
Most days, my life feels pretty normal. I wake up at 7am—without an alarm. I eat the same thing for breakfast every day. I drive to my Think Digital office in downtown Des Moines, Iowa. Nothing exciting about that.
Since I’m so used to my own routine, I FORGET that my life is actually pretty weird, at least within the internet marketing space.
And whenever I hang out with other agency owners and service providers…
...their jaws DROP when I tell them what my daily schedule looks like.
I work four days a week.
I pick up my kids from school every day.
I don’t do daily client fulfillment. (I’ve set up processes and trained Creative Account Managers for that.)
I don’t even handle project management. (My Director of Operations handles that.)
When I do dive into client work, it’s for high-level strategy and hands-on problem-solving.
I spend most of my time writing, strategizing, and hopping on the phone with people who are ready to attend the next Agency Upgrade.
And a couple times a year, I block off a handful of days on my calendar for in-person agency consulting.
Inside this entrepreneurship subculture, my schedule is downright BIZARRE.
Most of my business friends work sixty hour weeks, take their laptops on vacation, answer emails from their phones on date nights, stay up late finishing client work, spend every spare minute chasing new clients, worship Gary Vee, and say stuff like “it’s so hard to hire / delegate / systemize / find good people.”
And I call bullsh*t.
This week's episode explains why...and what you can do if you're done worshiping at the altar of HUSTLE.
Book a call with our team: http://thinkdigital.co/discovery
If you were to jump into a time capsule and go five years into the future, would you like what you see in your business?
Are you making money?
Is the pace sustainable?
The sexiest words in business aren't always "profitable" and "sustainable," but they're more important to your business than you might realize.
Digital businesses sprout up quickly, make money, but then die just as fast because they don't have a solid foundation. There's no root structure. So even though they spring up quickly, they’re gone before they can make a lasting impact.
If you want your business to exist five years down the road, there are steps you need to take today to ensure your success.
We walk through the five keys to building profit and sustainability into your digital business in this week's episode.
Most players in the digital marketing world are proudly anti-establishment.
We all got into this because we didn’t want to spend our lives sitting in cubicles, punching in at 9 o’clock every morning, and hoarding PTO for winter vacation.
But in our enthusiasm to “redefine business,” we’ve gone too far.
→ We hate email...so we manage our teams with a strange (and grossly inefficient) blend of Voxer, Slack, and Facebook Messenger.
→ We hate cubicles and clock-in times...so we work from bed at 10pm, with The Office reruns playing in the background.
→ We hate politics...so we hold back from building industry-disrupting empires that would require a full-fledged team.
→ We hate red tape...so we refuse to create basic SOPs, job descriptions, and business plans.
→ We hate management...so we hire pricey consultants and high-overhead agencies instead of hiring and training for a few key roles.
→ We hate corporate speak...so we bash, swear at, and make fun of our clients—and call it “personality marketing.”
I think it’s time we take back the middle ground.
I think it’s time we leverage our perspective, and distill lessons from corporate giants, lean startups, and modern digital businesses.
Look, this isn’t a trendy message.
It’s not gonna gain traction from any wannabe entrepreneurs, I can promise you that.
No one’s going viral for yelling “let’s take a more balanced approach to business development.”
But learning from a variety of business models, structures, and philosophies is the fastest path to sustainable growth.
And sustainability is my not-so-secret obsession. On this week's episode, I'll try and convince you why it should be YOURS as well.
Wanna chat? Grab a time with me or someone on our team: http://justinwise.net/apply
If your business is built on a product / service that you alone can deliver from start to finish, you’re thinking too small.
And you’re also probably on the fast train to burnout, or bankruptcy, or both.
See, when you’re the sole solution provider, nothing works when you don’t.
- Wanna take a sick day?
- Wanna quit early tomorrow?
- Wanna spend all afternoon reading/writing at Starbucks?
- Wanna go up to the cabin for a few days?
- Wanna book a surprise anniversary trip (and not bring work)?
- Wanna spend the winter in Costa Rica?
- Wanna take your kids skiing over Christmas break?
- Wanna go to the DMV on a Monday morning? (okay, no one WANTS to do that, but it’s nice to have the option)
Cool, go for it. Go ahead.
But you’ll come back to unhappy clients and a bleeding bank account.
It’s a lose-lose situation.
You either feed the business (at the expense of your freedom) or get a taste of freedom (at the expense of your livelihood).
Millions of service providers and small business owners are in this exact situation.
And we’re all getting the same *bad* advice...
...and it's time for it to stop.
Tune in to this week's episode to find out how to turn your lose-lose into a WIN-FREAKING-WIN.
Most business owners WANT to escape the "time-for-money" trap, take back control of their business, and finally create that elusive “lifestyle freedom."
But they’re stuck.
Because they don’t REALLY know why they’re trapped in the first place.
The don’t REALLY know why they can’t work less and make more.
(And the ones who do know are already doing it.)
Over the last few months, I’ve been obsessed with this.
So I’ve dissected DOZENS of businesses (agencies, course-based businesses, service providers, coaches, consultants, etc.)...
...and I’ve found 7 factors that keep business owners stuck in “job mode.”
Last week on the podcast we covered the first two, but I ran outta time. So...
TL;DR: On this week's episode, I unpack the rest of the factors keeping SMART business owners very stuck—and how they can get moving again with a few simple changes.
My oldest son, Finn, and I were talking about careers the other day.
I told him that not everyone can have breakfast dates with their kids, or make their own schedule, or do what they love.
And he said: “do you mean the people who have to sit in booths [cubicles] and just type, type, type all day long?”
I was shocked.
9 years old, and he already understands what it looks like to be trapped in a J-O-B.
But here’s the sad thing.
Most business owners would be better off sitting in a cubicle all day long.
At least they’d get a regular paycheck.
At least they’d get to turn off their computer and go home at the end of the day.
At least they’d get weekends and vacations off (like, really off).
Instead, most business owners have built a business that’s MORE restrictive than any job.
It eats their bank account, monopolizes their attention, demands their time, destroys their health, compromises their relationships, and erases their free time.
It’s all-consuming...and it doesn’t give much in return.
On this week's episode, we take a look at the 7 factors that TRAP smart business owners, and how you can break free.
I’ve paid so many people to save me.
I’ve invested over $112,000 (not a typo) in people who promised me the moon.
“Add an extra zero to your bottomline;” “land your first five-figure client;” “scale your business to 7-figures effortlessly”...
In every single program, I’ve learned a lot—even when I got burned.
BUT...(and this is a big “but”)...
None of these programs did what I wanted them to.
None of them magically delivered leads.
None of them turned my business from a hot mess into a well-oiled machine (I had to do that.)
None of them built my systems or restructured my offer for me.
Bottom line: none of them saved my business.
And, finally, I realized that none of them could.
If you're looking to others to save your business, just like I was, LISTEN for a practical way to stop leaning on others and trust yourself.
Let’s talk about the sales/fulfillment rollercoaster that’s holding you hostage to your business.
It looks like this:
1. Your revenue is low.
2. You shift into sales mode, chasing down clients and focusing 90% of your time on marketing.
3. Your roster fills up, and you’re suddenly drowning in fulfillment work.
4. You stop selling.
5. Your revenue dips.
Rinse and repeat.
This rollercoaster is dangerous for a few reasons.
First, you’re always one or two bad months away from bankruptcy.
And that means you’re not running a business.
You’re hitched to a liability.
Second, you’re never able to step into the CEO role (and get out of the overworked technician role), because you’re always hyperfocused on sales or fulfillment.
You’re in desperation mode, almost constantly...
...and you don’t know how to stabilize their business for long enough to create sustainable operations—team-building, pipeline automation, etc.
The business that was supposed to give you FREEDOM is keeping you perpetually stuck and stressed.
Look, I’ve been there.
And it’s not fun.
So let’s talk about how to get OFF the rollercoaster, for good.
The process is simple. Really simple.
But the implementation isn’t.
It takes discipline.
It takes long-range vision.
It takes decisiveness.
All successful CEOs possess these three qualities…
...but many online business owners haven’t invested the resources or energy to develop them.
We'll make sure you're ready to go on this week's episode.
Whether you’re trying to improve your content marketing strategy, your bookkeeping or your paid traffic, there is no one tactic which works perfectly for every single business. This can be frustrating: It creates overwhelm, confusion and even desperation when we don’t know how to move forward. Luckily, there are guidelines and macro-level truths which generate success independent of the micro-level execution. In this episode, Justin shares how broke businesses fail to be successful in paid traffic and how successful 7-figure companies think about paid traffic to extract big ROIs. Show highlights include: - Why not to cling onto your dollars (even if you have few) and why not to freak out when your business takes a dip. (2:30) - Never use the “word growth hacking” or say “we’ll try it for a bit” in your business—it might make you broke. (4:35) - The three essential mindsets 7-figure businesses employ for paid traffic and overall business success. (7:45) - How the stock market mantra “buy low, sell high” lets you skyrocket your paid traffic (it’s NOT buying the cheapest clicks..) (starts at 12:15) - How even successful paid traffic can destroy your business—and what makes a business able to thrive with effective marketing. (16:30) - All businesses which run effective paid traffic are based on one characteristic—is yours? (19:00)
You might have seen some FB ads out there which you really liked. You could tell they converted—and were probably part of a profitable funnel. It’s easy to think they know secrets about copy, marketing or persuasion. Secrets you don’t know yet. The truth is: While messaging certainly plays a role, one way successful businesses lower their ad spend and increase their revenue is by using not-so-obvious targeting strategies. That way, they laser-focus on audiences of reactive prospects instead of broadcasting to strangers (no, this isn’t run-off-the-mill retargeting). In this episode, Justin reveals 5 strategies successful businesses use to increase revenue and lower cost. Show highlights include: - How to turn your email-list opt-outs into profit (people don’t usually unsubscribe because they hate you…) (3:15) - Which little-known retargeting strategy creates an audience of hyper-reactive prospects to market to. (6:35) - The two things 7-figure businesses do better—without having a better product or service. (8:10) - The important difference between custom audiences and lookalike audiences. (9:50) - What to do before you upload your email list to FB. (13:10) - Why and how to layer lookalike audiences in your ad sets for hyper-focused audiences. (14:30) - How to leverage the audiences other businesses have successfully marketed to. (16:20) - Where to find a bonus strategy—free. (17:55) Take a minute to join our private Facebook group for FRESH marketing insights, front-lines access to Justin and his team, plus "we-should-have-to-pay-for-this-but-they're-free" trainings https://www.facebook.com/groups/bigtickettraffic/
Chances are you’ve run paid traffic campaigns before. Maybe you’ve even seen success and watched your marketing create steady results for you every day. While watching your marketing make money like a well-oiled machine is fun, you’ll need to level up eventually to boost your business even more and increase your competitive advantage. You need to scale. In theory, scaling sounds easy: Just pump more money into the machine that works. In reality, what works on a smaller scale often doesn’t work as well in the bigger leagues. Even if results stay consistent, the results you need might change. In this episode, Justin reveals the exact process he uses to scale ad campaigns. Show highlights include: - How scaling ads is like the Ultimate Fighting Championship—understand this and you can skip much of the common FB ads advice. (2:20) - Which “common-sense” scaling mistake to avoid (this sends the algorithm into a shock). (6:50) - The 3-step process to optimize your ad campaigns. (8:55) - One crucial thing you can’t scale your ads without. (9:50) - What to do once you generate enough leads. (12:50) - Why even a “successful” ad set can be about as pleasant like a freezing cold shower when you scale it the wrong way. (13:40) - The biggest challenge of any ad campaign. (15:00) - Who to market to so you don’t miss out on a huge opportunity (it’s NOT those already aware of you). (16:40) - The difference between the results anyone can have and what REALLY matters for a successful business. (19:15) Take a minute to join our private Facebook group for FRESH marketing insights, front-lines access to Justin and his team, plus "we-should-have-to-pay-for-this-but-they're-free" trainings https://www.facebook.com/groups/bigtickettraffic/
When you write a great blog article, a winning FB ad or a converting marketing email, what do you do next? It feels great to write it off as a win and be happy about the money, pride or fame. While there’s nothing wrong with celebrating your wins, doing this wastes potential. The truth is: By using a step-by-step process described in detail in this episode, you can multiply the value your biggest winners create for you. In this episode, Justin describes what he calls “Message Mirroring” so you can multiply your numbers without multiplying your workload. Show highlights include: - The difference between the commonly known content repurposing and message mirroring. (3:55) - How much of a jump in conversion Message Mirroring could get you. (5:50) - An underrated use for your email list—use this 30 second trick to get a hyper-reactive audience. (7:00) - How to convert people who ignored your previous marketing. (12:40) - The one “make or break” thing which must be fulfilled for effective Message Mirroring. (15:55) Take a minute to join our private Facebook group for FRESH marketing insights, front-lines access to Justin and his team, plus "we-should-have-to-pay-for-this-but-they're-free" trainings https://www.facebook.com/groups/bigtickettraffic/
As a listener of this podcast, you’re interested in making more money with paid traffic and marketing in general. Whether you enjoy tinkering with your own ads or don’t want to have to do anything with the tech, the thought of hiring someone to do it for you has probably entered your mind. And it makes perfect sense: Hiring an agency or a skilled freelancer can give you back your free time, take the work off your shoulders and increase your marketing ROI. But to see those results, you need to know how to hire the right agency or freelancer. That way, you can avoid having your ads “taken hostage”, overpaying or, worst of all, making your FB ads headache worse AND more expensive. In this episode, you’ll learn which questions you need to ask before you hire anyone to do your paid traffic. Show highlights include: - If you want to boost your business, run away when an agency or freelancer tells you these common success metrics. (3:55) - The bare minimum an agency should do for you (hint: It’s NOT a 2-to-1 ROI or anything to do with money). (7:20) - Two metrics every FB ads professional needs to help you improve—else they don’t know what they’re doing. (7:45) - Why paying an agency a percentage of your ad spend is outdated and creates a conflict of interest (not in your favor). (13:10) - An exact list of what an agency should do for you. (16:00) Take a minute to join our private Facebook group for FRESH marketing insights, front-lines access to Justin and his team, plus "we-should-have-to-pay-for-this-but-they're-free" trainings https://www.facebook.com/groups/bigtickettraffic/
As an entrepreneur, you might have considered working with an agency or ad manager. Maybe you’re even currently working with one. As an outsider to the world of running ad campaigns, listening to them talk about what they’ll do might be confusing at best and infuriating at worst. All the jargon really doesn’t help you comprehend where your marketing budget actually goes to. This secrecy is so common for good reason: Many agencies want you to believe what they’re doing is something you can’t do so you don’t get rid of them. In this episode, Justin pulls back the curtain and shows you how FB ads are mostly a process which you can learn. Show highlights include: - Why Vegas magic shows are exactly like parts of the marketing world—and why to look for your industry’s “Penn and Teller”. (1:40) - Why FB ads aren’t as mysterious as you might think and what the world really looks like. (4:35) - Why to avoid people who pretend their services will fix all your business problems. (6:40) - Two things which DON’T suffice to qualify top-tier ad managers. (8:50) - How to “spy” on your competitors and idols to model your ads off of what’s already successful—no expensive, complicated software needed. (10:10) - What great agencies spend half of their time on. (13:40) - The one thing no one will ever be able to teach in marketing… and it’s not “following your passion”. (16:40) Take a minute to join our private Facebook group for FRESH marketing insights, front-lines access to Justin and his team, plus "we-should-have-to-pay-for-this-but-they're-free" trainings https://www.facebook.com/groups/bigtickettraffic/
You might’ve noticed many of the marketing campaigns you see are suspiciously similar to other campaigns. And it’s true: Once something is successful in one area, entrepreneurs and marketers flock to the market to profit off of the idea. While some entrepreneurs draw inspiration, add their own twist and execute their own unique strategy, other „marketers“ ruthlessly steal. In this episode, you’ll learn what do do when your successful idea gets copied or stolen (without getting lawyers involved). Show highlights include: - What Mexican restaurants know about optimizing for speed vs. optimizing for quality. (2:40) - An example of being influenced by something vs. theft. (8:15) - Why you can’t avoid people copying you—and why that’s a good thing. (9:50) - Two steps you can take when others steal your work. (14:15) - What to do when your work gets ripped off. (15:40) Take a minute to join our private Facebook group for FRESH marketing insights, front-lines access to Justin and his team, plus "we-should-have-to-pay-for-this-but-they're-free" trainings https://www.facebook.com/groups/bigtickettraffic/
If you’re an entrepreneur or a marketer, you’ve probably heard one word a million times: Content. Some people love content, others hate it. Some create content daily, others yearly. But most importantly, there doesn’t seem to be a clear consensus on content. This episode shines light on the topic of content and shows you what types of content there are and how to create content people love—and what never to do when you create content. Show highlights include: - How good content can get you meetings with people you never would’ve dreamed of meeting. (3:30) - The biggest mistake you can make in content creation. (5:45) - Why never to create content in “jargon-speak”. (7:40) 9 ways to measure if your content creates the impact you want it to have. (13:45) - How content can create credibility and authority—even when you have NO money or network. (19:30) Take a minute to join our private Facebook group for FRESH marketing insights, front-lines access to Justin and his team, plus "we-should-have-to-pay-for-this-but-they're-free" trainings https://www.facebook.com/groups/bigtickettraffic/
When you’re in business for yourself, you know what risk feels like. Sometimes you take small risks, other times you place a huge bet. Whatever way you think about risk, you need to be cautious: Shying away from risk can stifle your growth, but taking huge risks can end in ruin. In this episode, you’ll learn how to think about risk (and guarantees) in a productive way so you can grow your business and live the life you want. Show highlights include: - 3 small risks you can take to advance your business without risking ruin (do these if you know something needs to change). (3:55) - 3 questions to write down and answer yourself to learn your attitude towards risk and determine your future. (5:00) - Why a guarantee can’t fix your fear of risk. (8:35) - How guarantees can be unethical. (10:15) - What the difference between a jet fighter and a commercial airliner means for investing in your business. (12:35) - The worst, yet common way to hire which can make your investment worthless. (17:35) Take a minute to join our private Facebook group for FRESH marketing insights, front-lines access to Justin and his team, plus "we-should-have-to-pay-for-this-but-they're-free" trainings https://www.facebook.com/groups/bigtickettraffic/
When you pay your employees, buy ads or just spend your time on your business, you probably think of it in terms of ROI. ROI is an important metric in business. You most likely think of ROI as a measurement for financial transactions. This episode clears up this common misconception. While ROI is a good metric for investments, a second (perhaps more important) type of ROI is often neglected. In this episode, you learn all about the second type of ROI and how you can build a better life and business by focusing on this metric. Plus, you learn why focusing purely on financial ROI on your business and life can make you less happy and devour your free time. Show highlights include: - The under appreciated second type of ROI you can focus on to improve your life. (3:20) - Why starting a business can be a great way to get a financial ROI—but why the second ROI is negligible for the first few years. (10:50) - How long successful investors wait to see an ROI. (14:55) - How to maximize both types of ROI. (17:10) - The biggest ROI-problem entrepreneurs have when working with ad agencies. (22:50) Take a minute to join our private Facebook group for FRESH marketing insights, front-lines access to Justin and his team, plus "we-should-have-to-pay-for-this-but-they're-free" trainings https://www.facebook.com/groups/bigtickettraffic/
In entrepreneur circles, failure is a big topic. People talk about “failing forward” and why failure is so important—others resent failure and want to do it right the first time. Maybe you’re afraid to fail. Maybe you seek out potential failures so you can learn from them. Whatever your approach to failure is, this episode will clear up your thinking about failure. You’ll learn about the different types of failure and how they can hurt your business—and how to learn from failure so you don’t make the same mistake again. Show highlights include: - How the 80/20 rule applies to your failures—and how to leverage the rule to your advantage. (3:45) - Why many entrepreneurs unknowingly let failure win. (5:35) - How Jim Carrey can help you deal with failure. (10:05) - Why “torpedoing” your business might be a good idea (NOT what you think this is about). (13:45) - How to spot an informing failure. (15:05) - Which Jay Abraham book to read to stomach tough “transformational” failures. (19:00) Take a minute to join our private Facebook group for FRESH marketing insights, front-lines access to Justin and his team, plus "we-should-have-to-pay-for-this-but-they're-free" trainings
If you’re an entrepreneur, it’s easy to get overwhelmed. With all the information out there, you might be wondering what deserves your attention—and what’s a waste of time. In this episode, Justin reveals some big picture insights for you: He shares the “Targeting Trifecta“, a three-part framework you can use to increase revenue, lower lead cost, become nearly immune to changes in online platforms and gain a crystal-clear focus to guide your business decisions. Show Highlights: - How a “healthy“ diet almost gave him Diabetes… and how a similar, common business mistake might threaten your company. (2:10) - Unsustainable focus mistakes causing your business to be “Out Of Whack“. (5:50) - Disguise effective ads to read & feel just like content. (16:40) - Counter-intuitive uses for email lists most marketers don’t tell you about (it’s NOT staying in touch with your leads) (9:40) - The hidden downside of saving money in your business—and what to spend money on to maximize growth. (14:50) - Why video ads are way oversold—and the easy-to-produce alternative to make ads effective. (17:10) - Design decisions which harm ad performance—and the “design“ adjustments which make your ads more effective and cheaper to create. (18:15) - The difference between two types of marketers—those who lower their ad costs and those who don’t. (20:00) - The free method to eliminate the guesswork and be almost certain your ad will work the first time. (20:35) Take a minute to join our private Facebook group for FRESH marketing insights, front-lines access to Justin and his team, plus "we-should-have-to-pay-for-this-but-they're-free" trainings
You probably already know there are many keys to success with paid traffic: Copy, visuals, budget, back-end conversion etc. You might think getting all these right would guarantee success, but you need to get one thing right so any of this can be effective: Your audiences. Luckily, Facebook gives you valuable tools you can use to build easy-to-convert audiences and leverage leads you might consider “lost“. In this episode, Justin breaks down how to make use of these tools and tells you how to market to custom audiences effectively. Show highlights include: - The one common type of audience which almost never gets a good return. (4:50) - Three custom audiences almost any business can create and see a good return with (starts at 6:30). - Which information to feed Facebook to reliably reach your ideal customers. (11:25) - Six email segments which enable profitable, low-cost marketing. (11:30) - One software tool which almost makes you able to „set it and forget it“ your custom audiences. (12:15) - How to create the most receptive audience—only with data you already have. (19:45) Take a minute to join our private Facebook group for FRESH marketing insights, front-lines access to Justin and his team, plus "we-should-have-to-pay-for-this-but-they're-free" trainings https://www.facebook.com/groups/bigtickettraffic/
If you’re an entrepreneur, chances are you’ve experimented with FB ads or other PPC advertising. Maybe you’ve seen some success, maybe you’ve failed. It’s tough to watch marketers rake in big money while your PPC isn’t working. If you think you got burned by Facebook ads, you need to listen to this episode. Show highlights include: - The three factors which determine your FB advertising effectiveness. (1:20) - How to make big long-term marketing moves—quickly. (10:05) - What you can learn from Jim Carrey to transform your marketing mindset to do profitable online marketing. (13:40) - An uncomfortable question you need to ask yourself if you want to be successful in business. (18:15) - What to change when your FB ads just aren’t working for you. (20:55) - How to know for sure if your offer is good—or if you should change your business. (21:05) - The most frustrating part of FB advertising—and how to deal with it (21:55). Take a minute to join our private Facebook group for FRESH marketing insights, front-lines access to Justin and his team, plus "we-should-have-to-pay-for-this-but-they're-free" trainings https://www.facebook.com/groups/bigtickettraffic/
If you run a business, you can call yourself CEO, founder or president. But in reality, you’re a decision maker. In a small business, you might execute most or all decisions. In a larger business, you may have employees put your decisions into practice. No matter what business you’re in, you know you often need to make decisions before you feel ready—which can be scary. With your livelihood at stake, you want to make the right decision every time. In this episode, you learn how to make business decisions before you’re ready. Show highlights include: - How spending $10,000 (of a $30,000 yearly salary) helped build a six figure business in one year (4:40). - The simple method for making decisions like an 8-figure business owner—even if you’re nowhere close (6:00). - Why you will never be “done”—even when you reach your goals (7:20). - How to know exactly what you need to do to take your business to the next level (15:00). - What to write down (on paper!) to turn your dreams into reality (15:45). - The online marketing method which first launched Justin’s business—which he runs to this day (18:40). - One question which determines your future—answer this one carefully, it’s that powerful (20:45). - How going to the movies more often can help advance your business (21:15). - Why pain & struggle are a good sign—don’t avoid them (23:30). Take a minute to join our private Facebook group for FRESH marketing insights, front-lines access to Justin and his team, plus "we-should-have-to-pay-for-this-but-they're-free" trainings https://www.facebook.com/groups/bigtickettraffic/
In this fast-moving business world, you can’t afford to waste time and money. One bad investment of any resource can topple market leaders and kill up and coming businesses. This episode teaches you how to minimize the role chance plays in your marketing. You will know the exact words your target market will respond to. Using this info, you can save money on ineffective marketing campaigns and avoid deadly mistakes while making your marketing more profitable. Show highlights: - How to lower your odds of failure by 65% (1:40) - The 3 (+1) questions which predict If an offer will be profitable and which words will reliably sell the offer (4:50). - Google’s free tool you can use to execute this strategy (5:35) - How to get your target market to tell you the exact language which will sell them on your offer (7:40) - One time-saver question to ask if you want to find profitable markets to sell to—and identify unprofitable audiences to ignore. (12:35) - The bonus question which reveals if your offer will resonate and make you money (15:50) Take a minute to join our private Facebook group for FRESH marketing insights, front-lines access to Justin and his team, plus "we-should-have-to-pay-for-this-but-they're-free" trainings https://www.facebook.com/groups/bigtickettraffic/
If you’ve ever struggled to make paid traffic work for you, your mindset might be at fault. In this episode, you learn about the two mindsets marketers approach paid traffic strategies with. Find out which mindset will make you lose your money—and which mindset to adopt to make your ads pay their cost two, four or ten times over. Show highlights include: - How “The Gambling Mentality” ruins your paid traffic efforts (6:15) - Why paid traffic is like a casino if approached with the wrong mindset (Hint: The house always wins...) (8:10) - How to make your money work for you by thinking about cold traffic like an investor (starts at 9:45) - The difference between an informed paid traffic strategy… and an irrational one (10:55) - How long to wait until your paid traffic makes money (it doesn’t happen overnight... ) (starts at 12:25) - The heartbreaking results of the “get rich quick” mindsets—and which mindset to adopt in place of it (14:35) Did you learn something in this episode? Connect with Justin on Twitter (https://twitter.com/justinwise) and tell him what you learned! For a free weekly email designed to increase your productivity, grow your influence and free your mind, head over to https://thereisnospoon.co and enter your email address! Take a minute to join our private Facebook group for FRESH marketing insights, front-lines access to Justin and his team, plus "we-should-have-to-pay-for-this-but-they're-free" trainings https://www.facebook.com/groups/bigtickettraffic/
In this episode, we’ll expose three commonly believed lies about marketing your business online. Lies often propagated by “experts” who profit off of other marketers believing them. These lies can set back businesses by months or even years. They’re harmful, but many believe them. Discover the truth and learn three strategies for digital marketing which get you the only important thing in marketing—results. Show highlights: - Why a “launch” is not the best way to generate interest, leads and sales for 90% of businesses (3:20) - How to make Facebook ads work faster by choosing Tesla over Fiat (7:40) - Don’t join any new social network as long as you believe this lie (8:20) - Why lowering your cost could harm your business (10:00) - The first marketing system a business should build (17:50) - Symptoms of a broken business—avoid these at all cost. (22:20) - Why it’s never been easier to start a business—but never been harder to run a business (27:05) Take a minute to join our private Facebook group for FRESH marketing insights, front-lines access to Justin and his team, plus "we-should-have-to-pay-for-this-but-they're-free" trainings https://www.facebook.com/groups/bigtickettraffic/