The Marketing Rules Podcast

As a recruitment marketer, i would say that marketing is important in talent attraction, but today's guest has marketing front and centre in his strategy.

Joining me this week is David Nottage Head of Talent Attraction & Acquisition at Footasylum

David talks to me about his unusual journey into talent attraction, why marketing is so important to him and his thoughts on how TA teams should add value.

#MarketingRules

#TheVoiceOfRecruitmentMarketing

Support for this podcast comes from Shazamme

Building an engaged community around your brand and business is the goal for many marketers, but what are the issues you might face and what does success look like?

Joining me this week is Lloyed Lobo, author and cofounder at Boast.

Loyed talks me through how he built a community of over 100,000 entrepreneurs and innovators and how he managed the community and kept them engaged.

#MarketingRules

#TheVoiceOfRecruitmentMarketing

Support for this podcast comes from Shazamme

Many businesses want to attract early career jobseekers, but what are their drivers and do they play by the usual recruitment rules?

Joining me this week is Steven Rothberg, founder of The College Recruiter job siteSteven discusses what early career job seekers are looking for from an employer and their relationships to job boards and the application process.

#MarketingRules

#TheVoiceOfRecruitmentMarketing

Support for this podcast comes from Shazamme

RecFest has become one of the tentpole events in the talent attraction events calendar, but how did it start and what were the drivers to make it distinctly different from many other events on the calendar?
In December 2023 I interviewed RecFest head honcho Jamie Leonard.
We discuss the origins of RecFest, the facelifts it has had over the past few years and the future of recruitment focused events.

#MarketingRules

#TheVoiceOfRecruitmentMarketing

Support for this podcast comes from Shazamme

This is a special episode recorded in December 2023 at The Three Tuns Pub in London with Matt Alder, Hung Lee, Chad Sowash, Julie Sowash, Chris Murdoch and of course yours truly.

As we are all podcasters we discuss the good, the bad and the ugly of podcasting and apologies for the audio quality, but we were in a pub after all!

#MarketingRules

#TheVoiceOfRecruitmentMarketing

Support for this podcast comes from Shazamme

We all know that AI is going to change the way we work and recruit, but how is it specifically going to change the way that recruitment marketing operates?

Joining me this week is Matt Comber, CEO at SourceflowMatt talks me through what he thinks is going to be influenced, changed and eradicated by AI in recruitment marketing and the knock-on effects on his own business.

#MarketingRules

#TheVoiceOfRecruitmentMarketing

Support for this podcast comes from Shazamme

One of the best ways to engage directly with your target audiences is by building a network or community, which is now easier than ever with WhatsApp and similar apps, but where do you start?

Discussing this with me is Jamie Hickman, MD at Search Markets.

At the start of 2023, Jamie started to build the search markets network focused on bringing together specialists in Talent Attraction, recruitment and HR Tech, but by the end of 23 there were thousands of members across multiple platforms, but how did he do it?

#MarketingRules

#TheVoiceOfRecruitmentMarketing

Support for this podcast comes from Shazamme

This is a special episode, recorded live from TATech Europe on 5th December 2023 in London.

#MarketingRules

#TheVoiceOfRecruitmentMarketing

Support for this podcast comes from TATech and Shazamme

AI has been the hot topic of conversation for the last 2 years and you can't move without a post or article on how it's going to affect the labour market and recruiting, but how is it going to affect recruitment marketing?

Joining me this week is Stanislaw Wasowicz, previously of Smart Recruiters and now with Scotty.ai.

Stan is now at the cutting edge of AI in Talent Attraction and takes me on a journey of the future of AI in recruitment and recruitment marketing.

#MarketingRules

#TheVoiceOfRecruitmentMarketing

Support for this podcast comes from TATech and Shazamme

Talent intelligence is a fairly new term for assessing potential hires, trends in the job market and internal performance benchmarks all aimed at improving hiring success.
Joining me this week is Toby Culsaw Global Head of Talent Intelligence: Worldwide Amazon Stores. Toby has created the Talent Intelligence Collective, a community of talent intelligence professionals and interested parties to explore this new function and process. Toby takes me through why he started the collective, what members get from the community and what he has learned.

#MarketingRules

#TheVoiceOfRecruitmentMarketing

Support for this podcast comes from TATech and Shazamme

Does DE&I mean different things to different people and can your approach to DE&I be used commercially?

Joining me this week is Jo Major, Founder of Diversity in Recruitment.

Jo Talks to me about what recruiters really think DE&I is. How to use DE&I to build your brand and how to use DE&I for business development.

#MarketingRules

#TheVoiceOfRecruitmentMarketing

Support for this podcast comes from CandidateHub and Shazamme

Like many outsourced functions for business, Learning and Development can be seen as a luxury, suffering in a downturn. Last in first out mentality. Joining me this week is Ben Socken, Founder and MD at West Peak. Ben discusses why a business should be always investing in L&D and how to measure the results.

#MarketingRules

#TheVoiceOfRecruitmentMarketing

Support for this podcast comes from CandidateHub and Shazamme

Do you believe in luck or do you make your own luck as a recruiter? and what's a job title? are you a recruiter, a talent acquisition specialist or something else?

Joining me this week is Ashely Cooper, an in-house recruiter and employer branding specialist.

Ashley discusses the role of luck in being an effective recruiter and if over-inflating your job title is harming your credibility and the credibility of the industry.

#MarketingRules

#TheVoiceOfRecruitmentMarketing

Support for this podcast comes from CandidateHub and Shazamme

Every business wants their teams to perform as best as possible, with everyone pushing in the same direction and team leaders who are respected and followed.

Joining James this week is Steve Sallis, author and executive mindset coach.

They discuss how businesses can build high-performing teams, what methodology to use, and what are the qualities needed in a team leader.

#MarketingRules

#TheVoiceOfRecruitmentMarketing

Support for this podcast comes from CandidateHub and Shazamme

Where does the recruiter stop and the marketer start? We are seeing more and more pressure on recruiters to be more like marketers, from personal branding to collateral creation.

Joining me this week is Chad Sowash, podcaster, business owner and talent acquisition consultant.

Chad and I discuss the pros and cons of expecting recruiters to be more like marketers and what we should expect in reality.

#MarketingRules

#TheVoiceOfRecruitmentMarketing

Support for this podcast comes from CandidateHub and Shazamme

Small businesses tend to fall on the opposite side with their use of SEO, either it is too expensive to make any headway or they spend all their budget on SEO and nothing is left for any other marketing. This week's guest is Ben Lund founder of rise marketing. Ben discuss how small business can get started with SEO, the mistakes to avoid and how it can work with your other marketing activities.

#MarketingRules

#TheVoiceOfRecruitmentMarketing

Support for this podcast comes from CandidateHub and Shazamme

It's always interesting to understand what other parts of the world are doing better, or worse when it comes to recruitment marketing and employer branding. Joining me this week is Serge Boudreau, Vice president of business development at CareerBeacon and 1 half of the hosts at the Recruitment Flex podcast. Serge and I discuss the difference in strategies, tactics, methodology and tech in Recruitment marketing in North America and Europe.

#MarketingRules

#TheVoiceOfRecruitmentMarketing

Support for this podcast comes from CandidateHub and Shazamme

Setting up your new recruitment agency is one of the most exciting and terrifying times of running a business, but what can you do to get it right from the start?

Joining James this week is Bobby Banerjee, Director Of Learning at Elev8.

Bobby and I pool our knowledge to discuss how to make sure your new recruitment business is on the right track from the start.

#MarketingRules

#TheVoiceOfRecruitmentMarketing

Support for this podcast comes from CandidateHub and Shazamme

For any business moving into a new territory and key marketing consideration is whether to translate your collateral into the local language. Joining James this week is Evan Kramer, founder of Motion Point. Evan discusses the advantages from a marketing perspective of translating not just your website but all your marketing output into the local language.

#MarketingRules

#The VoiceOfRecruitmentMarketing

Support for this podcast comes from CandidateHub and Shazamme

For those of us that present on a regular basis, whether it's online or face to face how do we know how effective we are as a presenter and if our content is hitting the right mark?

Joining James this week is Arel Moodie, Entrepreneur, speaker and TV host. Arel discusses his years of experience on the speaking circuit and how he came to build a platform that can support speakers to deliver effective presentations. 

#MarketingRules

#The VoiceOfRecruitmentMarketing

Support for this podcast comes from CandidateHub and Shazamme

Sales and Marketing, Sales & Marketing. There is a difference the first is 2 different departments, the second is both functions working together. Joining me this week is Mike Ames from Flair, growth consultants. Mike discusses how to align your recruiters and your marketing and how to convince them of the value of marketing.

#MarketingRules

#The VoiceOfRecruitmentMarketing

Support for this podcast comes from CandidateHub and Shazamme

B2B and B2C marketing are two very different disciplines with two very different objectives, but sometimes these differences can get diluted and confused, so how do we keep on track?

Join James this week is Sean Campbell from Cascade Insights.

Sean talks to us about how to build a B2B marketing pipeline that won't break the bank and grow consistent revenue. Sean will also share some real-life examples.

#MarketingRules

#The VoiceOfRecruitmentMarketing

Support for this podcast comes from CandidateHub and Shazamme

The Marketing Rules Podcast is pleased to welcome Samantha Renke, actor, author, presenter and activist.Samantha takes us through how she got started in acting, how she become a voice in the disabled community and the process of writing her new book.

#MarketingRules

Support for this podcast comes from Shazamme

Being an inclusive recruiter is easy to say but much harder to prove.

It's my pleasure this week to welcome Emma Freivogel founder and MD at Radical Recruit.

Emma has made it her mission to get disadvantaged jobseekers back into work.
Emma talks us through the ethos of Radical Recruit, some of her successes and the future of Radical Recruit.

#MarketingRules

Support for this podcast comes from Liquid Palladium and Shazamme

Whether you're a global brand or a start-up, getting potential employees to want to work for you is always a challenge. Enabling them to understand what you stand for and why they should work for you than a competitor has become more down to your employer branding.

Joining me this week is an employer branding expert and soon-to-be author, James Ellis.

James helps define what exactly employer branding is and its role in a business. Does it sit in marketing or HR or completely separate and he shares some examples of how to practically start on your employer branding journey?

#MarketingRules 

Support for this podcast comes from Liquid Palladium and Shazamme 

How to get the most from your new website is always a discussion point. Whether its SEO, advertising or content to drive ROI. But should we first take a step back and ask what the data is telling us?

Joining me this week are Rick and Nicole the founders of Shazamme.

Rick and Nicole discuss how recruiters should be making data-driven decisions and how much money is wasted on marketing that doesn’t work.

#MarketingRules

Support for this podcast comes from Liquid Palladium and Shazamme

In recruitment marketing, we have data at our fingers tips but making sense of it and using it effectively is the tricky part.

Joining me this week is Peter Shafer, VP at Prosper Group.

Peter has years of experience data crunching marketing out put and takes us through want to measure, how to collect it and some real-world examples.

#MarketingRules

Support for this podcast comes from Liquid Palladium and Shazamme

Targeting the low-hanging fruit at the start of a marketing project is always tempting, but first you need a solid strategy.

This week's guest is Kurt Uhlir marketing consultant and business owner.

Kurt talks me through the 3 key points of his marketing strategy and the importance of personal branding.

#MarketingRules

Support for this podcast comes from Liquid Palladium and Shazamme

This episode is a little different as I'm welcoming back Elizabeth Lembke to the show. Regular listeners will know Liz from 'What recruitment can learn from 80's movies' and 'What recruitment can learn from Christmas movies'. So, as we fast approach the end of October we are tackling 'What recruitment can learn from Halloween movies'.

Enjoy!

#MarketingRules

Support for this podcast comes from Liquid Palladium and Shazamme

Trying to define why your brand is unique and why your audiences should buy from you is one of the trickier exercises businesses and marketers go through. Typically we call this your "positioning".

Joining me this week is Ulli Applebaum, founder at First The Trousers and then the shoes and best-selling author.

Ulli discusses how to define your brand position, what mistakes to avoid and to make bring your company on the journey.

#MarketingRules

Support for this podcast comes from Liquid Palladium:

The term rebranding can mean different things to different people but a sense of excitement and dread usually accompanies it.
The excitement we marketers get when finally able to refocus the position of a company at the right audience and the dread of what happenings if it all goes wrong.

Joining me this week is Jim Heininger from rebranding experts.

Jim talks me through the reasons for rebranding in the first place, things to consider and shares a few horror stories about when it goes wrong.

#MarketingRules

Support for this podcast comes from Staffing Future

One of the biggest projects a recruitment agency can take on is changing database providers, bringing with it the possibility of downtime, delivery issues and training.

Joining me this week is Rob Green, Founder & Director at Rectec, the CRM, ATS and database comparison site.

Rob discusses the good, the bad and the ugly when picking a new database.

#MarketingRules

Support for this podcast comes from Staffing Future

Being a customer-centric business and improving the customer experience is now more important than ever.

So does this mean your Marketing strategy constantly needs to change to keep pace?

And if so, how does your business adapt?

Discussing this with me is Darshan Mehta, founder of iResearch.com. Darshan talks me through the importance of insights for creating a customer-centric business.

#MarketingRules

Support for this podcast comes from Staffing Future

Recruitment Process Outsourcing or RPO has been a staffing model for many years now, but the definition has been used to describe many recruitment tactics.
So what does RPO mean in 2022?

Joining me this week is Shannon Russo founder at Kinetix. Shannon draws on her years of experience to discuss what RPO should look like in 2022.

#MarketingRules

Support for this podcast comes from Staffing Future

Over the past few years, we have become accustomed to having video calls, but are we dragging our heels in using video in the recruitment process?

Joining me this week is Josh Symons, Head of Customer Success at Hinterview.

We discuss, the good and the bad of video in recruitment and the future of video in the recruitment process.

#MarketingRules

Support for this podcast comes from Staffing Future

Should I still be using calls to action to encourage engagement?

Julia Fras answers this questions and gives you 6 ways to use them with examples that you can start adding to your posts today to increase engagement.

Narrated by Julia Fras.

Written by Julia Fras.

Brought to you by ThinkinCircles.

Automation in recruitment marketing is nothing new, but using it strategically beyond sending sequenced emails is the goal.

Joining me this week is Brad DiPaolo from Candidate Hub. Brad explains how automation can be used at the top of the funnel to make strategic decisions and create an engaging candidate journey.

#MarketingRules

Support for this podcast comes from Staffing Future

In marketing, we are used to building corporate brands, but personal brands and the strategies behind building a one for yourself and your team is a slightly different discipline.

Talking me through everything we need to know about personal branding in Jason Frazell.

Jason is a personal brand strategist and podcaster.

#MarketingRules

Support for this podcast comes from Staffing Future

We don't have a crystal ball to predict the future but we can make some educated guesses.

The recruitment industry is no different and is a good barometer for global, regional and local economic trends.

Joining James to discuss the future of the recruitment industry is William Tincup. William is president at RecruitingDaily.com, host of the recruiting daily podcast and HR tech advisor.

#MarketingRules

Support for this podcast comes from Staffing Future

Why does my business need a social media strategy to grow?

Julia Fras answers your questions about social media strategies and gives you practical advice on how to start creating yours.

Narrated by Julia Fras.

Written by Julia Fras.

Brought to you by ThinkinCircles.

How can I improve my Instagram within minutes?

Julia Fras, ThinkinCircles' marketing assistant, talks you through 4 simple ways to quickly and easily improve your Instagram.

Narrated by Julia Fras.

Written by Julia Fras.

Brought to you by ThinkinCircles.

'In a disrupted and technology-enabled world of work, HR professionals' ability to attract, recruit and retain people with digital skills can be the difference between business success and failure.'

This is how Matt Alder and Mervyn Dinnen describe their new book: Digital Talent.

Matt and Mervyn join me to discuss their writing process and the themes of the new book.

#MarketingRules

Support for this podcast comes from Staffing Future

Friend of the podcast Matt Sigelman returns to give an update on the recent merger of Burning Glass and EMSi and his new role as President of the burning glass institute.

Matt also shares the results of some of the institute's first research projects on, workplace mobility, global Talent shortages and Building equity and diversity.

#MarketingRules

Support for this podcast comes from Staffing Future

Why, how and what we measure in marketing has always been a point of contention. More than often marketing KPIs are set from high above and have little to no relation to the day to day efforts and success of a marketing department.

So are KPI's dead and should we bother measuring anything at all?

Join me this week to discuss this is Glenn Southam.

Glenn is a vocal proponent of the role of marketers and community managers for the influential Lonely Marketers group.

#MarketingRules

Support for this podcast comes from Staffing Future

Running a marketing department on your own in a recruitment agency can be a blessing and a curse. A blessing to be working with an agency that values marketing, but a curse with the intricacies of recruitment marketing.

Joining me this week is Emma Thornton, Marketing Manager at 300 North.

Emma discusses the challenges of recruitment marketing, how to measure success and the importance of thought leadership.

#MarketingRules

Support for this podcast comes from Staffing Future

We all probably now use some kind of automation, whether it's as simple as scheduling social posts or as sophisticated as handling incoming enquiries. But getting it right from the start is key to success.

Joining me this week is Mark Colgan founder at SpeakOnPodcasts and marketing automation expert.

Mark discusses how to determine which processes are ready to automate, common mistakes and examples to boost revenue.

#MarketingRules

Support for this podcast comes from Staffing Future