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BeNudge by Maia - Human Behaviour Explained

BeNudge by Maia - Human Behaviour Explained

By Arjun & Reetika
A lot of what we perceive as information these days is either misinformation, alternative facts or "fake news". Yet our mind tries to rationalise this information in pursuit of the Truth. Welcome to BeNudge by Maia, wherein we observe, debate and discuss on the irrationality of human behaviour through the crucible of behavioural economics. We engage with people, discuss, debate and deliberate on what it takes to simply be human. Thank you for being here, Arjun & Reetika
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Episode 8: 2020 in Review (uncut)
This is a special un-cut, un-edited podcast where we - Siddharth, Arjun and Reetika (myself) review the year and share the songs, the books and the movies that helped us get through this year. We also express gratitude towards our listeners and talk about the most loved posts and the best comments we have received.  Thank you all for being with us and for listening to our podcast. Wish you all a joyful new year!  Love, Reetika & Arjun from Maia Website: Instagram: Twitter: @thinklikemaia Medium:
January 1, 2021
Episode 7: Music and it’s influence on culture, decision making, advertising and more
Music is everywhere. It’s the beat that keeps us bopping, its our escape from reality and it’s something we either choose to wind down or turn up too. But have we ever stopped and wondered, why does music affect us the way it does, and does it affect our reality or our behaviour in any way? Join Arjun as he explores why certain kind of music makes us groove, the role of music in understanding cultures, its influence on our minds and its importance in advertising. Featuring - DJ Brendan Lopez We hope you find this episode helpful. Sincerely, Arjun And as always, BeHuman, stay courageous and remember to Think Like Maia. Please reach out to us if you think we can help you in any way at
December 8, 2020
Episode 6: Building Emotional Agility, Restoring Mental Health & Overcoming Trauma Through Nudges
I am here, I am now, I am real, come embrace me ⁃ George Elerick George is a behavioural experimentalist and the founder of Nudge Culture. He is a movie buff, an adventure junkie and a stand up comedian.  George is one of those people who have accepted and embraced his traumatic experiences and he has armed himself with his vulnerability, like his super power, which he then uses to help people navigate through their trauma. He believes that speaking about traumatic experiences should not be limited to celebrities or people with platforms. Instead more people, like you and me should talk about their trauma in an attempt to help those who struggle with their mental health. In this episode, we talk about how trauma is subjective and varies from person to person, and why we should be talking about it. Make no mistake people, trauma is real and it needs to be talked about. We also discuss the intersection between trauma and behavioural science, and see how you can use nudges to help yourself overcome your fears and begin your journey towards healing yourself.  We hope you find this episode helpful. Sincerely, Arjun & Reetika BeHuman, stay courageous and remember to Think Like Maia. Please reach out to us if you think we can help you in any way at
November 25, 2020
Episode 5: What is Marketing Automation?
If we look across the industry today, the single most underutilized resource for marketing agencies is programmatic automation. Helping our host Arjun expand on this topic is Siddharth Jaiman, a digital marketer, our mutual friend, an ex-colleague and most importantly, the third face of MAIA. Join us, as we discuss the benefits of using marketing automation and so much more. Please reach out to us if you think we can help you in any way at Thank you for being here.  This is BeNudge by MAIA. BeHuman, stay courageous and remember to Think Like Maia.
November 9, 2020
Episode 4: What are Nudges?
From helping people eat healthier at Google to increasing organ donation signups for the NHS, nudges are powerful little things that help influence positive human behaviour in a predictable way. Though seemingly trivial, nudges are surprisingly powerful. They can influence you to make better decisions about your health, about society and so much more. Join Reetika, as she discusses about the surprisingly influential world of seemingly trivial nudges. Please reach out to us if you think we can help you in any way at Thank you for being here. This is BeNudge by MAIA. BeHuman, stay courageous and remember to Think Like Maia.
October 22, 2020
Episode 3: Breathing Life Into Marketing Strategies Through Insights & Not Just Data
If you find yourself asking how much data is too much data? Or perhaps, how can I make my insights deeper? Then this is the episode for you. Joining me today is a friend and a mentor of mine, Ben Hinson. Ben has over 10+ years of experience in analytics and marketing and has worked with all the top names you can think off - WPP, EY, Merkle & Partners just to name a few. So join us for a riveting conversation that covers a multitude of topics from breathing life into marketing strategies through insights to promoting conscious use of data to the world of performance-based rankings based on advanced analytics for basketball players. So sit back, grab a coffee and take notes. This is going to be a good one. BeHuman, stay courageous and remember to Think Like Maia.
October 10, 2020
Episode 2: Hey Marketers! Time for Some Retrospection
From the era of Betty Crocker to the age of Social Dilemma, marketing as we know it has come a long way, and not all of it has been good.  As a marketer, you have the ability to lead change, whether it is for the good or for the bad is up to you to decide.  With this episode, we hope we are able to give you some perspective on what marketing should be versus what it has become.  That's it for now! We thank you for listening. BeHuman, stay courageous and remember to Think Like Maia.
September 24, 2020
Episode 1: Our Journey To Decode Human Behaviour
In this episode, we are going to introduce you to the hosts of BeNudge and the founders of Maia, Reetika & Arjun. This is a story about who we are, why we built Maia, and also a small dive into the word of understanding human behaviour. So tune in to this podcast, as we cover a wide assortment of topics where we discuss new concepts, case studies and books that will help you see the possibilities of what you can do when you understand the human behaviour for what it really is. Stay strong and BeHuman everybody! And Remember to Think Like Maia. We love a good conversation! Reach out to us at our website.
September 11, 2020
Introduction - What is BeNudge?
This show is for those people who challenge the status quo, for those who think marketing is more than sales, this show for everyone and anyone who is trying to grapple with the mystery that is our reality.  This show is by humans for humans. Welcome, everyone to BeNudge by Maia. We do an episode every week and for about 20 minutes, where we try and breakdown all things behavioural science, in our pursuit to build a conscious marketing framework.  Join us next week when we introduce the people behind BeNudge.  Be human everybody.
August 24, 2020