Skip to main content
The BeNudge Show - By Reetika

The BeNudge Show - By Reetika

By Reetika

Why do we dream? What is happiness? Why do we behave differently around some people? Is fashion cyclical? Sounds random? Because it is. But look a little deeper you can trace everything back to specific behavioural patterns. This is exactly what your host Reetika is here to talk about. Join her for an exploration into subtleties of behavioural patterns. If you are someone who thrives on curiosity and are comfortable in thinking differently, this podcast is for you. Hope you enjoy listening.

You can visit us at www.themaiacompany.com/

Following curiosity with courage.
Reetika
Available on
Apple Podcasts Logo
Google Podcasts Logo
Overcast Logo
Pocket Casts Logo
RadioPublic Logo
Spotify Logo
Currently playing episode

Episode 4: What are Nudges?

The BeNudge Show - By Reetika Oct 22, 2020

00:00
17:50
Understanding imposter syndrome and how to stop feeling like an imposter
Jul 19, 202214:20
Regrets and negative self talk - What is it and how to use it to your benefit
Jun 19, 202212:53
How to keep your resolution to be fit.

How to keep your resolution to be fit.

Another failed new year resolution to exercise? The solution - don’t aim for radical change. 

In this podcast we talk about how you can be consistent at your resolution to become fitter. Let's identify the line between what’s realistically possible and what’s optimistically plausible. 


R. 

https://www.themaiacompany.com/

Choose curiosity and courage, everyday. 

Feb 24, 202207:14
Why do we like smelly things?
Feb 10, 202208:04
What to expect!

What to expect!

Hi! We have been working on season 2 of BeNudge. Continuing from our previous season, this time we will be exploring ordinary behavioural changes which leads to extraordinary changes at work, at home and in the technological worlds as well. 

Putting across a teaser of what you can expect in this season. 

Thank you for listening!

Reetika 

Jan 11, 202202:24
Episode 10: Next Decade of BS Inspired by Nudgestock 2021

Episode 10: Next Decade of BS Inspired by Nudgestock 2021

Behavioural science is increasing in importance. What can we expect the next decade to look like? How can the impact of behavioural economics be amplified? We answer these questions and share our learnings from Nudgestock 2021 on this episode of BeNudge.

Visit us at (www.themaiacompany.com)
Follow us on (LinkedIn)

Links for topics discussed in podcast

Miles Kimbal report on Cognitive Economics (Link)
Capegemini Data Powered Enterprise Report (Link)
Checkout our article: Combing Data and Behavioural Science. An Exploratory Study (Link)
Jul 19, 202117:03
Episode 9: Influence of Culture on Branding and Marketing Strategies Explained

Episode 9: Influence of Culture on Branding and Marketing Strategies Explained

As an emerging economy, India is a go to place for several global brands. However, its cultural diversity acts as a challenge for these brands. Commercialised categories such as F&B and FMCG are influenced by local associations, regional behaviours and local tastes, all of these have to be accounted for while developing branding & marketing strategies. In this episode hosts Reetika & Arjun discuss how Indian culture effects marketing and branding strategies for global brands with examples. We also talk about the importance of understanding culture and employing a hybrid/local strategy instead of employing reginocentric strategy.   We hope you find this episode helpful. Sincerely, Reetika & Arjun And as always, BeHuman, stay courageous and remember to Think Like Maia. Please reach out to us if you think we can help you in any way at www.themaiacompany.com
May 24, 202125:16
Episode 8: 2020 in Review (uncut)

Episode 8: 2020 in Review (uncut)

This is a special un-cut, un-edited podcast where we - Siddharth, Arjun and Reetika (myself) review the year and share the songs, the books and the movies that helped us get through this year. We also express gratitude towards our listeners and talk about the most loved posts and the best comments we have received.  Thank you all for being with us and for listening to our podcast. Wish you all a joyful new year!  Love, Reetika & Arjun from Maia Website: www.themaiacompany.com Instagram: @think.like.maia Twitter: @thinklikemaia Medium: thinklikemaia.medium.com
Jan 01, 202152:26
Episode 7: Music and it’s influence on culture, decision making, advertising and more
Dec 08, 202032:23
Episode 6: Building Emotional Agility, Restoring Mental Health & Overcoming Trauma Through Nudges

Episode 6: Building Emotional Agility, Restoring Mental Health & Overcoming Trauma Through Nudges

I am here, I am now, I am real, come embrace me ⁃ George Elerick George is a behavioural experimentalist and the founder of Nudge Culture. He is a movie buff, an adventure junkie and a stand up comedian.  George is one of those people who have accepted and embraced his traumatic experiences and he has armed himself with his vulnerability, like his super power, which he then uses to help people navigate through their trauma. He believes that speaking about traumatic experiences should not be limited to celebrities or people with platforms. Instead more people, like you and me should talk about their trauma in an attempt to help those who struggle with their mental health. In this episode, we talk about how trauma is subjective and varies from person to person, and why we should be talking about it. Make no mistake people, trauma is real and it needs to be talked about. We also discuss the intersection between trauma and behavioural science, and see how you can use nudges to help yourself overcome your fears and begin your journey towards healing yourself.  We hope you find this episode helpful. Sincerely, Arjun & Reetika BeHuman, stay courageous and remember to Think Like Maia. Please reach out to us if you think we can help you in any way at www.themaiacompany.com.
Nov 25, 202001:28:30
Episode 5: What is Marketing Automation?
Nov 09, 202031:32
Episode 4: What are Nudges?

Episode 4: What are Nudges?

From helping people eat healthier at Google to increasing organ donation signups for the NHS, nudges are powerful little things that help influence positive human behaviour in a predictable way. Though seemingly trivial, nudges are surprisingly powerful. They can influence you to make better decisions about your health, about society and so much more. Join Reetika, as she discusses about the surprisingly influential world of seemingly trivial nudges. Please reach out to us if you think we can help you in any way at www.themaiacompany.com. Thank you for being here. This is BeNudge by MAIA. BeHuman and stay courageous

Oct 22, 202017:50
Episode 3: Breathing Life Into Marketing Strategies Through Insights & Not Just Data

Episode 3: Breathing Life Into Marketing Strategies Through Insights & Not Just Data

If you find yourself asking how much data is too much data? Or perhaps, how can I make my insights deeper? Then this is the episode for you. Joining me today is a friend and a mentor of mine, Ben Hinson. Ben has over 10+ years of experience in analytics and marketing and has worked with all the top names you can think off - WPP, EY, Merkle & Partners just to name a few. So join us for a riveting conversation that covers a multitude of topics from breathing life into marketing strategies through insights to promoting conscious use of data to the world of performance-based rankings based on advanced analytics for basketball players. So sit back, grab a coffee and take notes. This is going to be a good one. BeHuman, stay courageous and remember to Think Like Maia. www.themaiacompany.com
Oct 10, 202001:00:20
Episode 2: Hey Marketers! Time for Some Retrospection
Sep 24, 202022:41
Episode 1: Our Journey To Decode Human Behaviour

Episode 1: Our Journey To Decode Human Behaviour

In this episode, we are going to introduce you to the hosts of BeNudge and the founders of Maia, Reetika & Arjun. This is a story about who we are, why we built Maia, and also a small dive into the word of understanding human behaviour. So tune in to this podcast, as we cover a wide assortment of topics where we discuss new concepts, case studies and books that will help you see the possibilities of what you can do when you understand the human behaviour for what it really is. Stay strong and BeHuman everybody! And Remember to Think Like Maia. We love a good conversation! Reach out to us at our website. www.themaiacompany.com
Sep 11, 202018:36
Introduction - What is BeNudge?
Aug 24, 202002:49