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Think Mighty: Podcast for building brands and accelerating growth with marketing

Think Mighty: Podcast for building brands and accelerating growth with marketing

By Jarrett McCraw
Think Mighty is a podcast for marketers and entrepreneurs looking to accelerate the growth of their brands. We review what's working today for some of the fastest-growing brands and we interview founders and executives from all over the world that have the experience of developing popular brands to provide you the insights you need. Our podcast focuses on branding, customer experience, and growth strategies for brands looking to grow.
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Rastaclat: Building a Global Brand Through Bracelets.
Most of us have had an idea for a product, brand, or venture at a young age. You may have even tried your hand at an entrepreneurial venture as a kid, but soon moved on to pursue a traditional path in education and, ultimately, career.  For Daniel Kasidi, he too had an idea and his idea was for custom bracelets. Daniel even found considerable success at an early age as he sold his bracelet at school out of his backpack. And just like you and me, Daniel would go on to pursue a traditional educational and career path. But for Daniel, he always had a feeling that his bracelet company could be something bigger. We sat down to hear how Daniel Kasidi first came up with the idea that would eventually become Rastaclat, a global brand built on custom bracelets. Daniel shares how he was able to gain critical knowledge and skills to turn a high school hustle into a burgeoning business that has sold over 10 million bracelets worldwide. Daniel will share how his brand, and, more specifically, the values upon which he built his brand enabled him to amass a loyal following of fans, secure high profile collaborations, and ultimately build a company that now has 45 employees based out of California. Shop all Rastaclat bracelets at www.rastaclat.com Follow Rastaclat on Instagram at @rastaclat Do you want a free resource that will give you tips for generating revenue starting right now? We've put together the Revenue Growth Cheat Sheet that has 18 different things you can do right now to start generating revenue. Get the cheat sheet here: grow.mightyadvertising.com/revenue Are you missing out on online traffic, leads and customers? Get a complimentary strategy from our experienced team of digital media strategists. We helped companies generate thousands of leads, customers, and traffic to their businesses. But the main thing that matters is that we are getting them results. Also, if you decide you like us and you want to work with our creative group, we'll even give you $300 worth of free Facebook ads for signing up with us.  Check out our results and reserve your call here: grow.mightyadvertising.com
38:47
September 15, 2020
How Much Should You Spend on Marketing?
This is probably a staple in your Google searches. Companies of all sizes often wonder if they are spending too much on marketing. There is no shortage of advice on the internet and elsewhere about what the magic number of percentage is that you need to spend, but I'm going to let you in on a little secret: There's no single, one answer. It depends solely on your business. BUT there's an easy way for you to calculate how much you should spend. I should warn you though, the question of "am I spending too much" is usually the wrong question you should be asking yourself. Once you understand how to set the appropriate budget, it can literally change the course of your business and growth trajectory.  In this episode, we are going to share with you the calculation you need to set a budget and give you examples of how you can apply this method to your own company. Do you want a free resource that will give you tips for generating revenue starting right now? We've put together the Revenue Growth Cheat Sheet that has 18 different things you can do right now to start generating revenue. Get the cheat sheet here: grow.mightyadvertising.com/revenue Are you missing out on online traffic, leads and customers? Get a complimentary strategy from our experienced team of digital media strategists. We helped companies generate thousands of leads, customers, and traffic to their businesses. But the main thing that matters is that we are getting them results. Also, if you decide you like us and you want to work with our creative group, we'll even give you $300 worth of free Facebook ads for signing up with us. Check out our results and reserve your call here: grow.mightyadvertising.com
23:32
September 2, 2020
Salt Life: Starting, Growing, and Accelerating a Lifestyle Apparel Brand
Jeff Stillwell may not be a name you recognize, but you will almost certainly recognize some of the apparel brands his family has started or currently owns. Jeff learned from an early age how to cut it as an entrepreneur. His career began at Auburn University where he and his dad would sell collegiate merchandise on game days. Ultimately, they would go on to create the Game Day brand of apparel, a staple in the southern sportsman's wardrobe.  Jeff's company now owns Salt Life, a hugely successful coastal lifestyle brand that has come to include products ranging from apparel to cold beer (lager to be specific). Jeff shares his experience from working through college, to exiting through a large sale, acquiring the brand back after the sale, and continuing growth with new brands. Shop all Salt Life apparel at www.saltlife.com Follow Salt Life on Instagram at @realsaltlife Do you want a free resource that will give you tips for generating revenue starting right now? We've put together the Revenue Growth Cheat Sheet that has 18 different things you can do right now to start generating revenue. Get the cheat sheet here: grow.mightyadvertising.com/revenue Are you missing out on online traffic, leads and customers? Get a complimentary strategy from our experienced team of digital media strategists. We helped companies generate thousands of leads, customers, and traffic to their businesses. But the main thing that matters is that we are getting them results. Also, if you decide you like us and you want to work with our creative group, we'll even give you $300 worth of free Facebook ads for signing up with us. Check out our results and reserve your call here: grow.mightyadvertising.com
35:28
August 26, 2020
How to Start a Podcast...Today.
We started the Think Mighty podcast in 2019 and learned a lot in the process. Starting your own podcast isn't that difficult, so this episode is going to give you the tools you need to launch a podcast, today. There are really only a few things you need to get started, but the most important thing to do is to get started. We wrote a helpful blog post to help get you pointed in the right direction: https://blog.mightyadvertising.com/blog/how-to-start-a-podcast-for-your-business Do you want a free resource that will give you tips for generating revenue starting right now?  We've put together the Revenue Growth Cheat Sheet that has 18 different things you can do right now to start generating revenue. Get the cheat sheet here: grow.mightyadvertising.com/revenue Are you missing out on online traffic, leads and customers? Get a complimentary strategy from our experienced team of digital media strategists. We helped companies generate thousands of leads, customers, and traffic to their businesses. But the main thing that matters is that we are getting them results. Also, if you decide you like us and you want to work with our creative group, we'll even give you $300 worth of free Facebook ads for signing up with us. Check out our results and reserve your call here: grow.mightyadvertising.com
21:25
August 20, 2020
Think Mighty: Season 2 Intro
Welcome to season 2 of Think Mighty. After a break from podcasting, we are back with new topics and content. This season, we are going to change it up and cover topics relevant to you all on entrepreneurship, marketing, and sales. Do you want a free resource that will give you tips for generating revenue starting right now? We've put together the Revenue Growth Cheat Sheet that has 18 different things you can do right now to start generating revenue. Get the cheat sheet here: grow.mightyadvertising.com/revenue
01:48
August 13, 2020
OsteoStrong: What it takes to build a global franchise.
OsteoStrong was founded in 2012 when serial entrepreneur, Kyle Zagrodzky, stumbled upon a unique technology in the health and wellness space. Experienced in the fitness space, Kyle decided that the opportunity to build a brand around the technology was too big to pass up. Little did he know he would soon be growing a global franchise in the biohacking space, one that is set to make a debut on the list of fastest growing franchises. In this episode, we speak with Kyle Zagrodzky, the founder and CEO of OsteoStrong, to hear how he started what would become crowned "The Ultimate Biohack" by the godfather of biohacking, Dave Asprey from Bulletproof. He shares his journey from the discovery of the concept to the achievement of his personal goal of bringing on Tony Robbins as a business partner. But a blue ocean opportunity has its own challenges. Kyle shares what aspects can be a challenge when you bring a novel idea to market, as well as what you need to be aware of if you have goals of expanding nationally and internationally. Learn more about OsteoStrong at osteostrong.me Follow OsteoStrong on Instagram at @osteostrong.me Do you want a free resource that will give you tips for generating revenue starting right now? We've put together the Revenue Growth Cheat Sheet that has 18 different things you can do right now to start generating revenue. Get the cheat sheet here: grow.mightyadvertising.com/revenue Are you missing out on online traffic, leads and customers? Get a complimentary strategy from our experienced team of digital media strategists. We helped companies generate thousands of leads, customers, and traffic to their businesses. But the main thing that matters is that we are getting them results. Also, if you decide you like us and you want to work with our creative group, we'll even give you $300 worth of free Facebook ads for signing up with us. Check out our results and reserve your call here: grow.mightyadvertising.com
50:13
July 3, 2019
Blenders Eyewear: Scaling an Ecommerce Sunglass Brand Using Facebook Ads.
If you live in the U.S., there's a good chance you've seen a Facebook ad for Blenders Eyewear. Their ads reached over 200 million users last year alone, and this focus on digital advertising has fueled their growth. But it hasn't always been that way. Blenders achieved traction in the early days through good ol' fashioned guerrilla marketing and face-to-face interactions. While Blenders is seemingly ubiquitous across Facebook today, it hasn't always been like that—It took years of hustle and grind to break through to the next level. We sit down with Chase Fisher, the founder and owner of Blenders Eyewear, to talk about his relentless focus on brand experience, user experience, and the future of retail brands. He shares how small wins over an eight-year period kept him going and allowed him to achieve the success he is seeing today. He shares insights from startup to scaling, and what brand should know going into each phase of their growth. You can find Blenders Eyewear at blenderseyewear.com Follow them on Instagram at @blenderseyewear Do you want a free resource that will give you tips for generating revenue starting right now? We've put together the Revenue Growth Cheat Sheet that has 18 different things you can do right now to start generating revenue. Get the cheat sheet here: grow.mightyadvertising.com/revenue Are you missing out on online traffic, leads and customers? Get a complimentary strategy from our experienced team of digital media strategists. We helped companies generate thousands of leads, customers, and traffic to their businesses. But the main thing that matters is that we are getting them results. Also, if you decide you like us and you want to work with our creative group, we'll even give you $300 worth of free Facebook ads for signing up with us. Check out our results and reserve your call here: grow.mightyadvertising.com
34:51
June 10, 2019
Fit Body Boot Camp: Creating a customer experience that builds a community.
Fit Body Boot Camp is one of the fastest growing franchises in the boutique fitness category. They are #122 on Entrepreneur's Franchise 500 Rankings and have experience +100% growth in units in the last three years. We sit down with one of their top franchise owners to talk about how he and his team are outperforming even their own peer Fit Body Boot Camp franchise owners. Josh Foster is a long-time personal trainer who was presented the opportunity to join a Fit Body Boot Camp franchise as an integral team member and a key to strategic growth. Shortly after, he would become a co-owner of the second area location and would go on to help those two franchises sky rocket their membership numbers. He and his business partners recently had the most participants in a nationwide competition held among all of the Fit Body Boot Camp franchises. In this episode, we learn how Josh and his team have taken a focus on creating the best customer experience for their members in order to build a sense of community. In a world where people are getting everything delivered to them in their pajamas, Josh's members are driving upwards of an hour to arrive early and staying late. Josh share his experience as a solo-preneur and what advantages he has now as a member of the Fit Body Boot Camp company, and how this has allowed him to reach new heights in his career. You can follow both of Josh's Fit Body Boot Camps on Facebook at: Hillcrest Mobile Alabama - https://www.facebook.com/HillcrestFitBodyBootCamp/ Springhill Avenue Mobile Alabama - https://www.facebook.com/springhillfitbodybootcamp/ If you are in the neighborhood, you can stop in to visit Josh and even get some free classes: http://hillcrestfitbody.com Do you want a free resource that will give you tips for generating revenue starting right now? We've put together the Revenue Growth Cheat Sheet that has 18 different things you can do right now to start generating revenue. Get the cheat sheet here: grow.mightyadvertising.com/revenue Are you missing out on online traffic, leads and customers? Get a complimentary strategy from our experienced team of digital media strategists. We helped companies generate thousands of leads, customers, and traffic to their businesses. But the main thing that matters is that we are getting them results. Also, if you decide you like us and you want to work with our creative group, we'll even give you $300 worth of free Facebook ads for signing up with us. Check out our results and reserve your call here: grow.mightyadvertising.com
24:39
May 20, 2019
FNDN: Building brand equity in wearable tech through quality products.
FNDN is the latest company launched by serial entrepreneur Travis Lemanski. A veteran of the action sports industry, Travis cut his teeth as a product marketer in the paintball industry. As a professional athlete, he worked for one of the largest companies in the industry to build a brand behemoth. He went on to found a professional team that he would later convert from a brand into a business generating revenue through products and licensing deals. His latest startup is focused on solving problems in the active-lifestyle space, specifically around cold weather sports. In this episode, we speak with Travis Lemanski about how he got started in the wearable technology space and what the future holds for this brand and his product mix. We discuss how he has been able to launch so many successful brands and product lines. Travis shares his perspective on how brands can succeed and what it takes to establish a base of raving fans and brand advocates. You can find FNDN (pronounced 'Foundation') at fndn.com Follow them on Instagram at @fndndetroit Do you want a free resource that will give you tips for generating revenue starting right now? We've put together the Revenue Growth Cheat Sheet that has 18 different things you can do right now to start generating revenue. Get the cheat sheet here: grow.mightyadvertising.com/revenue Are you missing out on online traffic, leads and customers? Get a complimentary strategy from our experienced team of digital media strategists. We helped companies generate thousands of leads, customers, and traffic to their businesses. But the main thing that matters is that we are getting them results. Also, if you decide you like us and you want to work with our creative group, we'll even give you $300 worth of free Facebook ads for signing up with us. Check out our results and reserve your call here: grow.mightyadvertising.com
23:44
May 13, 2019
Handup Gloves: How a cycling glove brand uses agility and storytelling to beat industry giants.
Handup Gloves isn't exactly a household brand, but they have discovered a way to use that to their advantage. When a husband and wife team set out to develop their own line of cycling gloves, they learned very quickly that they would have to be agile and unique to beat the giants in the cycling industry. In this episode, we talk with Jamie Wallis and Troy Stewart of Handup Gloves to hear how they have been able to grow the Handup brand and amass a following of avid fans and customers. We learn how they have used storytelling to connect with their audience and how they have involved their customers in the strategic growth of the company. You can find Handup Gloves at handupgloves.com Follow them on Instagram at @handupgloves As promised, Frat Boy Troy: https://handupgloves.com/frat-boy-troy-video  Do you want a free resource that will give you tips for generating revenue starting right now? We've put together the Revenue Growth Cheat Sheet that has 18 different things you can do right now to start generating revenue. Get the cheat sheet here: grow.mightyadvertising.com/revenue Are you missing out on online traffic, leads and customers? Get a complimentary strategy from our experienced team of digital media strategists. We helped companies generate thousands of leads, customers, and traffic to their businesses. But the main thing that matters is that we are getting them results. Also, if you decide you like us and you want to work with our creative group, we'll even give you $300 worth of free Facebook ads for signing up with us. Check out our results and reserve your call here: grow.mightyadvertising.com
31:38
May 6, 2019
Sorter: Personalizing marketing messaging using neuromarketing.
Sorter is a tech startup looking to make neuromarketing more accessible to marketers. Their AI platform is the first of its kind to take large amounts of customer data, cross reference massive data sources, and make personalized messaging recommendations for your marketing.  In this episode, we speak with Will Ballance, co-founder and CEO of Sorter, to learn more about what neuromarketing is, how brands can segment their database around personality behaviors, and make a more personalized experience for each person in their database.   Learn more at http://www.sorter.com   Follow Sorter on Instagram at @sorterlabs Do you want a free resource that will give you tips for generating revenue starting right now? We've put together the Revenue Growth Cheat Sheet that has 18 different things you can do right now to start generating revenue. Get the cheat sheet here: grow.mightyadvertising.com/revenue Are you missing out on online traffic, leads and customers? Get a complimentary strategy from our experienced team of digital media strategists. We helped companies generate thousands of leads, customers, and traffic to their businesses. But the main thing that matters is that we are getting them results. Also, if you decide you like us and you want to work with our creative group, we'll even give you $300 worth of free Facebook ads for signing up with us. Check out our results and reserve your call here: grow.mightyadvertising.com
30:17
April 29, 2019
Shoelace: Using customer journey retargeting to improve your conversion rates.
Shoelace has written the book on customer journey retargeting (seriously, they have a 54-page slide deck). They've also written the code to make customer journey retargeting easier and more effective than ever for ecommerce brands.   In this episode, we sit down with Reza Khadjavi, co-founder and CEO of Shoelace, to discuss how they look at a customer journey and how to effectively retarget your customers based on their buyer's journey. Reza shares what cues to look for in the journey, and how you can personalize the messaging to take the customer one step closer to purchase.  Learn how some of the fastest growing direct-to-consumer brands are leveraging the Shoelace platform to supercharge their retargeting efforts.   Learn more at http://www.shoelace.com   Follow Shoelace on Instagram at @shoelace Do you want a free resource that will give you tips for generating revenue starting right now? We've put together the Revenue Growth Cheat Sheet that has 18 different things you can do right now to start generating revenue. Get the cheat sheet here: grow.mightyadvertising.com/revenue Are you missing out on online traffic, leads and customers? Get a complimentary strategy from our experienced team of digital media strategists. We helped companies generate thousands of leads, customers, and traffic to their businesses. But the main thing that matters is that we are getting them results. Also, if you decide you like us and you want to work with our creative group, we'll even give you $300 worth of free Facebook ads for signing up with us. Check out our results and reserve your call here: grow.mightyadvertising.com
38:57
April 22, 2019
Apparelmark: Secrets to designing and developing successful technical apparel brands.
Apparelmark was started after Cara Sumpton spent eight years as a technical apparel designer at Lululemon. Today, Apparelmark offers turn-key apparel and technical gear design and manufacturing services for startups and many large brands in the activewear and outdoor space. In this episode, we talk with Andrew Drigola, Director & Co-founder at Apparelmark, about how they help apparel and technical gear brands make quality products effectively and efficiently.  Learn how they can help brands find the best materials and the most qualified factories to ensure that you launch quality products and can scale confidently. Learn more at apparelmark.com Follow Apparelmark on Instagram @apparelmark Do you want a free resource that will give you tips for generating revenue starting right now? We've put together the Revenue Growth Cheat Sheet that has 18 different things you can do right now to start generating revenue. Get the cheat sheet here: grow.mightyadvertising.com/revenue Are you missing out on online traffic, leads and customers? Get a complimentary strategy from our experienced team of digital media strategists. We helped companies generate thousands of leads, customers, and traffic to their businesses. But the main thing that matters is that we are getting them results. Also, if you decide you like us and you want to work with our creative group, we'll even give you $300 worth of free Facebook ads for signing up with us. Check out our results and reserve your call here: grow.mightyadvertising.com
34:50
February 28, 2019
CigarClub.com: Learn how a cigar subscription service uses personalization to build brand loyalty.
CigarClub.com started out in the most unassuming way and grew quickly into a darling startup that attracted an industry veteran. This cigar subscription service put a new spin on a huge industry. In this episode, we hear from Jeff Zeiders, CEO of CigarClub.com, about how he took a quick idea from concept to launch and identified his core customers.  Learn how he uses personalization to make his business model more unique than competitors, the challenges this presents, and how he overcomes them. Learn more at cigarclub.com Follow CigarClub.com on Instagram @cigarclubdotcom Do you want a free resource that will give you tips for generating revenue starting right now? We've put together the Revenue Growth Cheat Sheet that has 18 different things you can do right now to start generating revenue. Get the cheat sheet here: grow.mightyadvertising.com/revenue Are you missing out on online traffic, leads and customers? Get a complimentary strategy from our experienced team of digital media strategists. We helped companies generate thousands of leads, customers, and traffic to their businesses. But the main thing that matters is that we are getting them results. Also, if you decide you like us and you want to work with our creative group, we'll even give you $300 worth of free Facebook ads for signing up with us. Check out our results and reserve your call here: grow.mightyadvertising.com
34:33
February 15, 2019
Bearded Goat: How an apparel brand uses micro-influencers to scale.
Bearded Goat started as a small apparel brand sold out of the trunk of the founder's car. In a few years, they have repositioned themselves to be an experience brand that offers more than just clothes. In this episode, we will learn how they have built a tribe of campus brand reps and leverage micro-influencers to help them grow and scale their brand. We will also find out why any successful active-lifestyle brand is always evolving, and you never really know for sure what the future holds for your brand. The ability for you to pivot and evolve is crucial. Bearded Goat is a shining example of how to make pivots and propel to the next level. Learn more about Bearded Goat at beardedgoat.com Follow Bearded Goat on Instagram @beardedgoat Do you want a free resource that will give you tips for generating revenue starting right now? We've put together the Revenue Growth Cheat Sheet that has 18 different things you can do right now to start generating revenue. Get the cheat sheet here: grow.mightyadvertising.com/revenue Are you missing out on online traffic, leads and customers? Get a complimentary strategy from our experienced team of digital media strategists. We helped companies generate thousands of leads, customers, and traffic to their businesses. But the main thing that matters is that we are getting them results. Also, if you decide you like us and you want to work with our creative group, we'll even give you $300 worth of free Facebook ads for signing up with us. Check out our results and reserve your call here: grow.mightyadvertising.com
31:36
February 15, 2019