This Marketing Life
By This Marketing Life
This Marketing LifeMay 28, 2020
S3 EP9 Trends in Marketing Operations and Martech with Natali Talevski
The Crisis Series: Marketing Operations is growing in popularity. Business is seeing the advantage of having a Marketer on board with the unique skill set of strategy and big picture thinking, combined with the analytical skills to read and interpret data, to make better business decisions in the future.
On this episode, I am joined by Natali Talevski, Marketing Operations Manager and tech-company SiteMinder in Sydney. Natali is an experienced senior marketer, with a passion for technology, AI and automation.
We discuss:
- A typical day for a Marketing Operations Manager, and if it's any different to a Marketing Manager
- Trends with martech and its role in marketing management
- Why the skills of "creativity" is so important for marketers
Please note: The audio started mis-syncing 10 minutes from the end, so we accidentally talk over each other a little bit. It was a glitch with the recording software, and I’m sorry in advance.
S3 EP8 Insights from a Fintech Marketing Generalist with Malavika Sudheesh
Crisis Series: We are all experiencing major disruption, due to this global health crisis and pandemic. This time is testing every marketer's ability to pivot, their knowledge across multiple tools and channels, as well as the test of working remotely and communicating effectivity with their team.
My guest, Malavika Sudheesh, has been working overtime as a Marketing Executive at CMC Markets in Sydney. Being a self-proclaimed Marketing Generalist, she gives some amazing insights into technology, keeping skills up-to-date and more...
We discuss:
- How the pandemic and remote working has impacted her role
- What the fintech industry is like
- Future marketing trends
S3 EP7 Shaking Up Your 2020 Sales Strategy with Peter Strohkorb
Crisis Series: Imagine a perfect world, where sales and marketing unite, and work together hand-in-hand with the customer experience in mind... This is the world that is possible, with some egos left at the door, and some better processes in place to get everybody rowing in the same direction.
My guest, Peter Strohkorb, Executive Consultant and founder of Peter Strohkorb Advisory, spends his days working with companies striving to improve their sales and marketing processes and boost productivity, and revenue along the way.
We discuss:
- The problem with sales teams doing business-as-usual
- Ways that sales can improve, with ownership from the top
- Sales and marketing collaboration in 2020
S3 EP6 Video Strategy and Creation with Gideon Shalwick
Crisis Series: Video content and video marketing is doing incredibly well in 2020. Despite the crisis and pandemic, video is booming... offering businesses and personal brands an affordable and versatile channel to reach their ideal audience.
In Episode 6, I chat with Gideon Shalwick, YouTube and Video Marketing Expert for over a decade, as well as an entrepreneur and founder of Splasheo.com, a video service optimising video for social media. Gideon knows video...
We discuss:
- Video strategy
- Video processes and swimming lanes
- Using video for content marketing
- and more...
S3 EP5 The Rise of Virtual Events with Hayley Lemon
Crisis Series: The event industry has been destroyed by the outbreak of COVID19, and the lockdown and social distancing the ensued. This brings urgent changes to the event industry and forces marketers to pivot towards virtual events and digital events.
My guest today is Hayley Lemon, the National Event Manager at News Corp in Sydney. Hayley is a talented event marketer, with over 15 years experience, and has been on the front line in dealing with the cancellation of in-person, live events.
We discuss:
- The rapid transition from physical events to virtual events
- Softwares and technologies for online event management, presenting and marketing
- The future of events and whether hybrid events will be the norm
S3 EP4 Starting a Podcast with Deborah Wallace
Crisis Series: Podcasting is becoming one of the most powerful mediums in the world for communicating. It has taken the original, ridiculously expensive radio show, and made it available to anyone with the desire to communicate or tell stories to an audience.
In this episode, I chat with good friend, and NEW podcaster Deborah Wallace, who is an inspiring woman in leadership, Senior Business Sales Executive at Domain Group, enthusiastic yachtswoman, and founder of the Sailing Women's Network.
Due to the huge demand for content from her network, Deborah decided to start a podcast - Women in Sailing. If you are thinking of doing the same, you will get a lot out of our conversation.
We discuss:
- Planning and managing the podcast
- Finding guests
- Promotion and insights on production
S3 EP3 Marketing Leadership in the 2020 Crisis with Akshay Sardana
Crisis Series: Marketing leaders are being tested like NEVER before. We are all experiencing a once-in-a-lifetime (hopefully) health pandemic, and marketing plans were dropped like hot potatoes in March 2020.
My guest in this episode is Akshay Sardana, Acquisition Marketing Manager at Optus, and the AMI Future Leader of the Year. Akshay is a trail-blazing, marketing leader, who is on the front foot when it comes to technology, thinking fast, and pivoting during a crisis.
We discuss:
- What is going on? Which marketing leaders are shining?
- What's the difference between a Marketing Manager and a Marketing Leader?
- Where does AI, AR and marketing technology fit in the near future?
S3 EP2 PR in a Pandemic with Sharon Zeev Poole
Crisis Series: PR is often used during a crisis, but what does it mean when we are all experiencing a global pandemic?
I am chatting with Sharon Zeev Poole, Founder and Director of highly regarded boutique PR and communications agency Agent99 in Sydney, Australia. Sharon and I discuss what the PR industry has been experiencing since the pandemic and lockdowns begin, and what campaigns still work during this crisis.
We discuss:
- Impact on the Australian PR Industry
- What are the most important PR skills when there is a crisis?
- Examples of good PR from big brands
S3 EP1 Marketing Recruitment Insights during the 2020 Pandemic with Michael Barry
Crisis Series: Marketers around the world, and across Australia, have been made redundant in the thousands since the start of March 2020. We are all grappling with how to deal with this pandemic, including the impact it will have on our marketing careers.
My guest on this episode is Michael Barry, Senior Recruitment Consultant at Sharp & Carter in Sydney, Australia. Michael and I talk about what has been happening with businesses, and marketing jobs in 2020 so far.
We discuss:
- The state of marketing recruitment in Australia in 2020
- Remote working and flexible working moving forward
- Changes to the recruitment process
- Recovery and timeframes for marketing professionals looking to work
S2 EP3 Being A Data-Driven Marketer
S2 EP2 Betsy Pavlica VP Social Media
We discuss getting started in marketing, and the challenges with managing social media for many clients.
S2 EP1 Marketing Trends 2019: Breaking them Down
Time to have a closer look at the marketing trends of 2019, and I share my views on whether they can really have an impact on the day-to-day life of a Marketing Manager.
https://www.forbes.com/sites/forbesagencycouncil/2019/01/15/11-trends-that-will-shape-marketing-in-2019/#ae750df36a69
S1 EP8 - My First Month As A Marketing Manager
S1 EP7 - How to Align Your Marketing Goals, Strategy and Tactics
In this episode I clear up some of the confusion that seems to be in many online articles, confusing strategy for tactics. Strategy is your "How" and Tactics are your "What".
S1 EP6 - Job Hunting for Marketers
I share my thoughts on the current business climate, the current LONG list of marketing roles, creating a career strategy and personal brand, promoting your personal brand, applying and interviewing. You deserve a great career in marketing.
S1 EP5 - Data, Privacy and the GDPR - What Marketers Need To Know
New legislation is coming into play in 2018, and it is becoming a BIG talking point for Marketing Managers around the globe. Big discussions are finally taking place around data management, or lack of management implications and facing the reality that you may have to delete lead and customer data or face penalties.
In this episode, I discuss the latest in data, privacy and the scary (not so scary) GDPR.
1. Have a Data Protection Policy Plan (request a free template)
2. Update your Privacy Policy
3. Understand the GDPR 2018
S1 EP4 - 10 Key Skills of a Marketing Manager
It is a tricky market out there. Marketing Management isn't exactly as simple as it seems. No two roles are alike. In some businesses, you are the ultimate Marketing Leader. In other businesses, you are reporting to a Marketing Director, who reports to a Chief Marketing Officer (CMO). Regardless of the business size, the core skills of a Marketing Manager are roughly the same. I say roughly, because, like most ideas, these top 10 are open for debate: Planning and Strategy, People Management, Data and Technology, Communication, Creativity, Project Management, Measurement, Research, Presentation, Language and Writing.
S1 EP3 - Hottest 6 Marketing Trends for 2018
It's THAT time of year. On this episode, I highlight what I believe are the current trends affecting Marketing Leaders and Managers for the coming year.
It's important to remember, that when looking at trends and assessing what is possible in your role, that you keep your eyes on the business goals, and only leverage the trends that your budget, time and resources allow.
Here are my predictions for 2018:
1. Brand Purpose
2. Influencer Marketing
3. Podcasts
4. Technology (Voice and AI)
5. Content Marketing
6. Big Data
S1 EP2 - The State of Marketing Dis-Education
The education options that lead to Marketing Management have changed dramatically over the past 20 years. Gone are the old requirements of long, expensive degrees. But if Marketers are not going to university anymore, where are they getting their knowledge and skills from? In this episode, I share my thoughts from my own experience, as well as from my discussions with other Marketing Managers. Marketers need such a broad range of skills to truly succeed and I share what steps should be taken to have a successful Marketing career.
S1 EP1 - Current Challenges for Marketing Managers
I start out with a brief history of Marketing Management and the 7 Stages. I look at the current state of Marketing Management, how today’s Marketing Manager has evolved, and end up on today’s marketing challenges - Leadership and C-suite problems, lead generation, growth hacking, project management, people management and more.