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My name is Chris Machut, small business owner, engineer and passionate technology advocate for making our lives better. In this podcast series, I share my vision of the future of technology in industry, through the lens of a safety and productivity pioneer.

Get in touch with Chris via email at
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Episode 11 - "Entrepreneurship Sucks (Sometimes)"
In this podcast and article on, Chris talks about the successes and failures of entrepreneurship and some ideas about navigating around the treacherous paths.   Listen to additional episodes including audio only podcasts at
October 16, 2021
Episode 10 - Offensive and Defensive Leadership
In this podcast and article on, Chris Machut shares about his ideas based on experience with "Armored versus Daring Leadership" and provides an alternative way to look at leadership - especially in business - "Offensive and Defensive Leadership".   Listen to additional episodes including audio only podcasts at
September 15, 2021
Episode 9 - "Managing the AI Child"
In this podcast and article on, Chris Machut shares his experience with working with Artificial Intelligence (AI) - and how it should be treated like a child?   Read this episode here:   Listen to additional episodes including audio only podcasts at
August 14, 2021
Episode 8 - "The Goldilocks Zone"
In this podcast and article on, Chris Machut talks about keeping meetings productive in the "Goldilocks Zone". Learn more about the pros and cons of deploying technology in your next meeting - and keep those around you more engaged.   Listen to additional episodes including video only podcasts at
July 17, 2021
Episode 7 - "Supercharge Productivity with Cameras"
In this podcast and article on, Chris Machut talks about "supercharging productivity with cameras".  Mr. Machut discusses - candidly - the pros and cons of deploying cameras in enterprise businesses.   Read this article or watch the video version of this episode: Listen to additional episodes including audio only podcasts at
June 18, 2021
Episode 6 - "Don't Create a Monster with Tech"
In this podcast and article on, Chris Machut talks about preventing "monsters in tech."  It all starts by first synchronizing with your team to enable them to work asynchronously. Skip that step and wait for a monster to appear! Read the entire article at:
May 21, 2021
Episode 5 – “Cancelled”
In this Episode 5 podcast and article on, Chris Machut talks about getting "cancelled" and the impact that it has one business.  Read the article version of this episode at
April 16, 2021
Episode 4 - "Pint-Sized Mentality"
You should see the face of this dude from England that I speak to periodically; he helps me with some of our marketing endeavors. Unshaven Gaunt Disheveled Rich didn’t always look like that, though.  Like all of his fellow countrymen, he has endured a three-month lockdown, with little more than a grocery store open, let alone a pub.  (No wonder he looks so poorly.) I’m Chris Machut, CEO at Netarus, manufacturer of the HoistCam system.  And, comparatively, I look like Brad Pitt. (Ok, I get that a lot.) Seriously, not only do I feel sorry for anyone enduring draconian anti-Covid measures right now, but I’m also here to make a wider point about lockdowns and the value of sacrifice. Many scientists would agree on the merits of hard lockdown (the virus inescapably spreads between us) but surely they would also demand clear results.  That’s the whole point of science, isn’t it?  We research, measure, record, and act. Many governments and authorities seem to have lost sight of that recently.  They’ve become obsessed with lockdowns at the expense of reality.  Surely there has to be some balance that considers the societal and economic costs of hard lockdown.  What about mental health, livelihoods, loneliness, etc.?  Have Rich’s leaders in England and those in, say, California gone too far for too long?  I think they might have. We can use oppressive leadership as a warning sign when it comes to technology, and specifically crane and safety systems.  My fear is that this lockdown and draconian mentality is as contagious as a virus in its own right.  It’ll catch on to the point where we’re employing measures and giving instructions with restriction in mind without an end purpose. Anyone who knows me knows that I’m a BIG fan of technology.  Look at my company if you’re in any doubt.  I’m a tech geek, damn it.  And proud. Forget the movie star looks, razor-sharp wit, James Bond charm, and second-to-none business acumen…  I’m really at my happiest with my head in a computer, trying to apply technology to life’s problems.  When I get some time off work, I talk about material handling, cameras, and tech. Tech rules! But, I NEVER apply technology for technology's sake.  There has to be a point to it.  Its implementation must make us better, faster, cleverer, more productive… SAFER.  Otherwise, there’s no point. In the first episode of this podcast series I tackled the myth that our cameras are there to check-up or pry on workers.  As I said, we’ve had many crane operators look at our systems at trade shows and be shocked by the clarity of image, ease of use and extent to which utilization would enhance their work. But they sometimes wonder if there’s a catch. There’s not.
March 24, 2021
Episode 3 - "Accident Reporting"
In this third podcast and article on, Chris Machut goes over two important incidents and perspectives on accident reporting in industry.  What is the best way to handle incidents?
February 16, 2021
Episode 2 - “The World is Changing”
Episode 2 - In this second podcast and article on, Chris Machut provides an update on releasing the first podcast and a featured article in Lift & Hoist International.  "The world is changing!"   We hope you enjoy listening or visit for a text version of this podcast. For more episodes, please visit
January 15, 2021
Episode 1 - "Caught on Camera"
In this first podcast and article, Chris Machut introduces with a challenge to the listeners and readers to "myth-bust" their way to ubiquity with technology.  Machut talks about how 2020 has brought upon changes and how crane cameras should be implemented in today’s market concerning safety and productivity. Listen to additional episodes including audio only podcasts at
December 16, 2020