Inside Orthopedics

#6 - Dynamite for your Orthopedic Company (9 mins)

An episode of Inside Orthopedics

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By Tiger Buford
An inside look at the Orthopedics industry. Brought to you by Tiger, an Orthopedics insider, blogger, and recruiter for early-stage Orthopedics companies.
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#27 - How can Orthopedic device companies leverage digital marketing (58 mins)
This is a deep dive into how Orthopedic Companies can leverage Digital Media using new strategies and techniques.  Lisa Denison and I cover these questions and more: How do Orthopedics companies use digital marketing today? How should Orthopedics companies use digital marketing? Which social media platforms are the best for reaching surgeons and patients? Walk me through some real example with details, timings,  costs etc  What are the metrics of digital media versus traditional  orthopedic marketing?   For instance, how does a company do a targeted FB ad?  Walk us the through the mechanics. Talk about the cycle of experimenting, AB testing and how to make changes on the fly. What are the laws regarding promoting to an individual doctor's practice?…   and how do conservative orthopedic companies and progressive orthopedic company play this? When should a small orthopedic company outsource their digital media and when should they insource it? Lisa Denison can be contacted here - mdtr.denison@gmail.com
57:56
July 3, 2019
#26 - Anatomy of a Startup - How little Danek became the largest spine company in the world (68 mins)
The first time this story has been told.  This is the real story of Danek as told by Ted Bird. Ted was there. He was one of the early employees at Danek and was part of the team responsible for the dynamic growth. In this podcast you will hear some great startup business practices, some brilliant gambles and the culture that enabled Danek to go from zero to world dominance in spine.
1:08:12
June 26, 2019
#25-Anatomy of a Startup - Q&A with Marty WynKoop, co-founder of OrthoHelix (58 mins)
An inside look into a  successful orthopedic startup (OrthoHelix) from inception to being acquired.  The story is told by Marty Wynkoop, co-founder and head of operations, sales and marketing.  Marty shares nuggets of wisdom on how to build value in an orthopedics startup, hiring, funding, developing products, focusing on profitability and more. 
58:27
May 8, 2019
#24 - Anatomy of a Startup - Q&A with Dr. Brett Sanders, Founder of Tensor Surgical (34 mins)
This is a look inside a surgeon-founded startup that is disrupting the orthopedics industry, in this case, arthroscopy.   An interview with Dr. Brett Sanders is an Orthopedic Surgeon who has re-invented trans-osseous arthroscopic tunneling fixation with some very clever cost-effective tools. His startup is called Tensor Surgical.   http://tensorsurgical.com/
33:56
May 5, 2019
#23-Real Career Advice for Engineers working in Orthopedics (12 mins)
I share 16 specific pieces of advice.  This is real-life coaching for Engineers who want to accelerate their careers in our industry.  Nobody else in going to tell you this stuff.  I wish I had know these stuff when I was starting out in Orthopedics.  Enjoy. 
12:30
May 2, 2019
#22 - Six Hiring Mistakes that can Kill an Orthopedic Startup (8 mins)
Don't blow it early.  The first 5 to 10 people that you hire in will either set your company up for success or break your company.  I discuss six hiring mistakes that I have seen in early stage orthopedic companies. 
09:49
April 22, 2019
#21 - How to create innovation in orthopedics (10 min)
Want innovation?  Interation could be the killer app for creating game-changing innovation today in orthopedics.  Successful innovation giants that we all know like Danek, SpineTech, Kyphon, Arthrex, MAKO, Hand Innovations and Mazor Robotics used iteration to innovate.   I will teach you how to use innovation today in your company. 
10:03
April 16, 2019
#20-Anatomy of a startup - 1st conversation with Erik Paul, CEO of Exiom who is bringing 3D printed casts to the US for better early fracture immobilization (17 mins)
3D printing is the most significant advance in fracture immobilization in decades and Exiom has the best solution. Listen to this "live" interview with the CEO of Exiom, Erik Paul.  You will get the inside scope on the origins of the technology to grass roots commercialization here in the US>  Software makes a better cast or brace for your child or loved one. You will start to see these in Emergency rooms everywhere.  https://www.exiom.com/
17:06
April 1, 2019
#19-Anatomy of a startup - 1st conversation with the Micro C Founder, Dr. Greg Kolovich (30 mins)
How does a surgeon take an idea and turn it into a solution that will change imaging in the operating room forever?   Listen to this "live" interview with the Founder of Micro C, Dr. Greg Kolovich.  You will hear the story of product concept through design freeze, before FDA submission of his invention.  Micro C is reinventing what is possible imaging in the operating room with handheld mobile fluoroscopy.   https://www.microcimaging.com/
30:17
April 1, 2019
#18 - A Random discussion between Joe Hage and Tiger Buford (41 mins)
Eavesdrop into a cell phone conversation between Joe and Tiger.  We discuss a variety of topics, including:  orthopedics buying decisions, LinkedIn, building medical device communities with digital marketing, the future of work, virtual consulting, and marketing direct to patients. 
40:46
March 13, 2019
#17 - The 7 Benefits of Working Inside a Startup (7 mins)
This one is for my orthopedic friends who think they might want to work inside a startup but don’t really understand the upsides.  I share the 7 real-world advantages of startup work in orthopedics. 
07:03
February 9, 2019
#16 - Why good people get stuck inside big Orthopedic companies (5 mins)
This one is for orthopedic professionals working in big orthopedic companies and have an interest in moving to a smaller orthopedic company.  I share insights into how good people stuck and become "institutionalized".  Don't become the frog. 
04:39
February 5, 2019
#15 - Are you ready for a Startup? (9 mins)
Most people do not know if they would excel inside a startup.  Answer 8 simple questions to see if you have the RIGHT STUFF.  Take the startup test and see if you pass.  Good luck.
08:43
February 3, 2019
#14 - An inside look at a successful startup – Ellipse Technologies (17 mins)
How did Ellipse go from a product concept to  an irresistible takeover target 8 years later?  I share 10 insights into this real-life success story from the early days to acquisition.  I was there.  
16:59
February 3, 2019
#13 - Who is Reinhold Schmieding? (20 mins)
The story of how the Arthrex founder went from a startup to the king of Sports Medicine using a different focus and style from all the other Orthopedic giants.   Today, this little known executive is worth $5.9B (the 108th richest American). 
19:32
January 30, 2019
#0 - Introduction to Inside Orthopedics (2 mins)
In this series, you will hear unique insights into the orthopedic industry. Tiger will share trends,  emerging startups that he believes are poised for success, and new ways of looking at successful orthopedic businesses. NOTE - Tiger has no allegiances or obligations to anyone in the industry so he can share  honest insights about what he sees. Enjoy. 
01:58
January 25, 2019
#11 - The Secret Weapon for Orthopedic Startups (8 mins)
Startups can use RISK as a competitive weapon.  I share the experience at Ellipse Technologies where we used this weapon to blow past the competition and go from $0 to a $400M valuation. 
08:05
January 23, 2019
# 9 - Why you should Fire your Marketing Leader (9 mins)
Marketing leaders make alot of mistakes, especially in Orthopedics.  Here I share 6 Red Flags to look for that you may need to make a change to your Marketing leadership.
08:32
January 21, 2019
#8 - Why you should fire your R&D Leader (6 mins)
If your new product pipeline is not robust, then your R&D Leader could be the problem.  I review 8 specific Red Flags to look for in your R&D leadership.
06:20
January 18, 2019
#7 - Six Early Hires that will Breed Success in your Orthopedic Startup (8 mins)
Startup CEOs often ask for advice on the what kind of people to bring in early and in what order.  I will share my thoughts on the first six people to add. 
08:01
January 16, 2019
#6 - Dynamite for your Orthopedic Company (9 mins)
5 traits to look for when hiring entrepreneurs to inject innovation into your orthopedic company. 
09:02
January 10, 2019
#5 - Dear CEO, the Future of Orthopedics is Software (7 mins)
Something happened in 2018.  I saw the Orthopedic world shift.  It was subtle but real. This a wake-up call for my orthopedic peers as we head into the 2020 decade.  Dear CEO, the future of orthopedics is software.
06:50
January 6, 2019
#4 - An Open Letter to Orthopedic Companies (5 mins)
Stop being ordinary!!!!   It's time to be Remarkable.
05:10
January 6, 2019
#3 - Why the orthopedic startup IDEA doesn't matter (5 mins)
Orthopedic startups, your execution is more valuable than your idea. Here is why.
05:07
December 15, 2018
#2 - Hot Startups in Orthopedics *just my opinion* (19 mins)
Tiger shares the 12 hot startups that he is watching in Orthopedics (19 mins)
18:55
December 15, 2018
#1 - The Future of Marketing in Orthopedics (10 mins)
Advice for Orthopedic manufacturers. Why today's marketing techniques are broken. A look at how marketing will be executed in the future.
10:30
December 5, 2018
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