Time to Thrive - Marketing Strategies For Small Business
By Bethany Meadows
Time to Thrive - Marketing Strategies For Small BusinessSep 03, 2021
How to Attract and Keep Customers for Life
Our guest on this episode, Terry Begue, started his painting business fresh out of high school with no money, no experience, no connections and no skills. Armed with nothing more than a pick-up truck and a dream. He spent years refining his painting skills only to discover no matter how good he became he was just another painter in an overcrowded market.
Refusing to settle, he stopped working on his painting skills and began perfecting his people skills. Learning what motivates people to buy, and taking away the reasons why they wouldn’t buy, and his business blew up! He more than doubled his income in just six months and over the next year, doubled it again!
Since then, Terry has fine-tuned his process for business and personal growth, into an easy to follow, four step system. His proven system has allowed his company to grow year after year, even though he hasn’t advertised since 2012!
Today, Terry is an international speaker and author of, “Attract & Keep Customers for Life: Four Abilities to Build Trust, Communicate Your Value and Charge What You’re Worth”
He recently launched his brand-new course, “Unnoticed to Unforgettable” designed to give even greater access and insight to his proven strategies in an effort to help as many people as he can fulfill the unlimited potential that lies within them.
CONNECT WITH TERRY BEGUE:
https://www.terrybegue.com
LinkedIn: /in/terrybegue
Outsmarting Your Competition
Our guest for this episode is Stormie Andrews. Stormie is the co-founder of Yokel Local, an award-winning digital agency based in Las Vegas, Nevada. He is a licensed practitioner of neuro-linguistic programming which he uses to bring a unique perspective to digital marketing. He is the creator of The World’s Best Buyer Persona® System, a Forbes Agency Council Member, the recipient of the Member of the Year Award from the American Marketer’s Association, an award-winning author, a HubSpot Certified Trainer and was named one of the Top 50 Tech Visionaries.
Digital agency website HERE.
Get the free resources mentioned on the show HERE.
Get a copy of Stormie's new book The World's Best Buyer Persona System HERE.
Changing mindset using the SAGE Mindset Framework
Kyle Gillette has helped small business owners and leaders around the world to take their businesses from good to great. He is an ICF certified coach, behavioral analyst, and creator of the SAGE Mindset Leadership framework that helps people gain clarity, build confidence, and generate new clientele.
He’s the host of the SAGE Mindset™ podcast, developer of the SAGE Mindset App, and owner of Sage Mindset Coaching - a coaching and consulting organization.
Kyle's website is HERE.
Kyle's FREE Leadership Assessment is HERE.
Turning Your Frustrations Into Freedoms
Our guest on this episode is Pete Mohr. Pete helps entrepreneurs transform their frustrations into freedoms by using a variety of frameworks that help them cut through the chaos and overwhelm of running a business. He’s refined his tips, tools, and techniques within his own businesses and loves sharing them so others can live the life they deserve as business leaders.
Visit his website to take his assessment to determine the health of your business HERE.
Retirement Planning for Business Owners
Our guest today is Daniel Blue. Daniel is an author, Forbes contributor, podcast host and owner of Quest Education. He is on a mission to help business owners and entrepreneurs take control over their finances and change their lives for the better.
His company is Quest Education, an organization that provides financial education around teaching business owners how to use their 401k and IRA retirement accounts without paying penalties and taxes.
Get Daniel's book B.L.U.E. Print to Your Best Retirement HERE.
Learn more about Daniel's and his company HERE.
Effective eCommerce Strategies
Our guest, Ivana Radojevic, has a wealth of digital marketing and communications experience, most of it in a high-growth, startup environment.
Her current passion project is called Merchant Mastery which offers online sales and marketing courses and weekly coaching programs for Shopify store owners. Alongside the courses, where she teaches over 10 hours of modules on email marketing, she also produces and co-hosts the official Merchant Mastery Podcast.
Her specialties include eCommerce, Email Marketing, Digital Strategy, and Influencer Marketing
In today's episode, she shares valuable insights on how to effective marketing an eCommerce business.
Building on Marketing Fundamentals for Lasting Results
Our guest Tim Fitzpatrick is the founder of Rialto Marketing, a consultant-based agency focused on managing SEO, content marketing, social media, website design and more. During this episode, Tim shares the fundamentals every business owner should be using to grow their business to ensure lasting and consistent results.
Click the link for access to FREE STUFF for our listeners from Rialto Marketing
https://www.rialtomarketing.com/time-to-thrive
Why your expertise is valuable and how to monetize it
Today our guest is Chris Williams, the founder of Group Coach Nation. Chris works with entrepreneurial and business experts, speakers, coaches and leaders to help them market, monetize and lead their own high-ticket mastermind or group coaching programs.
In today's episode we learn how to take our expertise as business owners and entrepreneurs and using it to create a mastermind or group coaching program. Learn how to pinpoint your audience, find an interested market and create transformation for others, while generating additional revenue. We also explore the essentials for effective prospecting and the 3 rules to follow before launching anything.
How to Know If Your Business Ideas Are Any Good
Learn some practical ways you can determine if your business ideas are worth investing your time to pursue.
Demystifying SEO for small business
Guest Ryan Morgan helps business owners understand how SEO really works. In this episode of Time to Thrive, Ryan shares some easy practical ways you can boost SEO without being "techy."
CALL TO ACTION: Check out Ryan's upcoming SEO Cohort at https://theseocohort.com and use the code "TIMETOTHRIVE" for $200 off!!
Ryan Morgan is a 15+ year digital marketing expert with a focus on SEO. He has led organizational and agency digital teams and has a history of driving growth for organizations using SEO.
Ryan currently operates a digital consultancy called swell. Ryan was formerly the Director, Brand + Digital Strategy at ignite, and the Vice President, Digital Marketing at Aztek, two leading agencies for digital marketing.
Prior to his agency work, Ryan spent nearly ten years at ERC, where he oversaw the organization’s marketing and digital strategy, as well as a team of high-performing marketers focused on SEO, content marketing, design, and email/automation.
Six Ways Small Businesses Lose Customers (& how to avoid them)
A customer's experience with your company will determine whether they remain a long-time customer and tell others about your products and services. In today's episode, I will share six ways you can lose customers and what to do to avoid them.
What should you do if your business starts to struggle?
There are a number of reasons why a business may start to struggle. It could be not enough cash flow, not pricing properly, a lack of business planning, or if could be you. Maybe you were too optimistic or didn’t recognize your weak areas.
Whatever the reasons, the important thing is that you don’t give up. There ARE things you can do to turn your business around.
Sales, Mindset, Emotional Intelligence, Oh My!
Merit Kahn (formerly Gest), CSP, is the Founder of Merit-based Business, author of Myth Shift: Challenging The Truths That Sabotage Success and creator of The Merit Method for Sales Mastery program, co-host of The Smarter Sales Show podcast featured on The Sales Experts Channel... and... writer, producer and star of the one-woman inspirational comedy show, "Book of Merit".
With more than 20 years of sales, sales management, coaching, training, consulting, writing and speaking experience, Merit has worked with thousands of clients across multiple industries with one goal in mind... grow sales and influence.
She is certified in Emotional Intelligence and earned the highest designation in The National Speakers Association, one held by less than 12% of professional speakers worldwide, The Certified Speaking Professional, CSP.
www.MeritKahn.com/podcast
Ways a Small Business Can Succeed Against Large Competitors
If your small business is competing against a larger competitor, you need to leverage your strengths to create a differential that is appealing to your customers. Focus on what you CAN offer and use technology to support your position.
Nine Ways Technology Supports Small Business Success
Running a small business today often means competing against much larger companies. Understanding the importance of innovation, creativity and technology are essential to business success in the crowded marketplace.
For some, the very idea of technology goes against their business philosophy of establishing personal connections with their customers. However, if used correctly, technology can be the key to scaling your business, retaining that personal touch and making you more competitive against larger companies.
Listen in for nine ways you can use technology to support your small business success.
The Four Elements of Great Advertising
For our small business advertising to resonant, we need to remember these four key elements.
Exercise This One Thing to Thrive in Your Business
I recently did a series of weekly Facebook live videos which covered 10 ways for small business to thrive in challenging times. This episode is an except from the 10th video in that series and I believe this way to thrive is more important than all the rest.
If you have ever felt discouraged or struggled in your business journey, this episode is for you.
How does a small business identify growth opportunities?
Being in the right place at the right time is not an accident. In today's episode, we are going to cover how to identify growth opportunities for your small business. It's easy than you think!
What should I be tracking in my small business?
Key performance indicators provide us with a measuring tool to help us determine if our business is heading in the right direction. In today's episode, I will share some basic KPIs that every business owners should consider tracking.
Where can small business owners get marketing support?
As a small business owner, marketing agency or consulting help can be out of reach of your budget. Time to Thrive Membership is where you can get marketing support and training to grow a successful business.
Get LESS overwhelmed, confused and stressed, and get MORE clarity, focus and results!
www.TimeToThriveMembership.com
15 ways to inspire fresh ideas for your business
Sometimes the creative juices flow, and sometimes they don't. Here are 15 ideas for when you are stuck, in a rut and need a fresh idea to move your business forward.
Free and low cost marketing ideas for small business
When marketing budgets are tight, creativity and innovation are essential to driving new customers to your business. Here are some free and low-cost ideas for marketing your small business.
Getting Results with Intentional Networking Strategies
Hanging out and making small talk is not a networking strategy. Just handing out business cards will pretty much ensure noone remembers you. In today's episode, we will discuss specific things you can do before, during and after a networking opportunity to ensure the best return on your time invested.
Aren't sales and marketing the same thing?
Today we are sharing the differences between sales and marketing. Understanding the role each plays in generating new customers will impact the strategies you choose to implement.
Eight Ways to Surprise (& Delight) Your Customers
Everyone loves a good surprise, even your customers. Here are eight simple ways you can surprise your customers, build affinity and create loyal brand ambassadors.
9 Ways To Regain Focus When Feeling Overwhelmed
As business owners, we often find ourselves feeling overwhelmed and stressed. Putting out fires, keeping up with the day to day and managing the drama that comes from working with employees and customers, can all leave us feeling out of control. This episode will provide 9 very practical and easy ways you can get back into focus and regain your sanity.
Why Developing a Niche Marketing Strategy Makes Sense for Small Business
Instead of being all things to all people, a niche marketing strategy allows you to strategically focus on a very specific target audience. This can allow you to stand apart in a crowded marketplace with a message that is compelling and relevant.
What small business owners can learn from Disney
Disney is one of the America's largest iconic brand. In this episode we will show examples of great innovative business marketing strategies used by Disney and some of the lessons entrepreneurs can learn from them.
Developing yourself as a business leader
Good leadership is a skill that can be learned and honed over time. In this episode, you'll learn 25 ways you can develop the qualities of a good business leader.
Good leadership is about more than being in charge. It's about inspiring others to learn and do more. Ultimately, the "ceiling" of your business success will be determined by your ability to lead your team.
Crushing it as a home-based entrepreneur
The Small Business Administration estimates that more than 60% of U.S. entreprenuers run their business from home. In this episode, we'll discuss four ways you can crush it as a home-based entrepreneur.
The Art of Persuasion
The art of persuasion is about more than just changing minds. To move a customer from a competitor requires you to dismantle the emotional attachment they hold to that brand. In this episode we will explore the ways you can influence and persuade your prospects to see your brand as the most attractive. We will also discuss persuasion strategies for obtaining and keeping your customers brand loyalty.
Video marketing strategies that work
Consumers have an endless appetite for video. Is your business taking advantage of this effective and powerful form of communicating your value proposition? Learn some easy ways to build in a video strategy, along with tips of the trade!
Thought direct mail was dead? Think again!
Direct mail is making a come back. Learn how to build an effective direct mail campaign, target the right audience and incorporate this reliable and effective form for media for your business.
Starting a New Business? Start here.
In today's episode we will discuss a few of the things you should consider BEFORE you start a new business. Plus, learn where you can get free advice, training and start-up assistance including a download for a business plan template.
10 Ways to Maximize Productivity (It's sexier than it sounds)
Productivity is cruicial to a small business. With limited resources we must be successful in doing more with less. That means STREAMLINING our operations. In this episode, I will share 10 ways to improve productivity and save time and money!
Becoming a Thought Leader
If someone feels confident in what you know, they are more likely to purchase something from you. Becoming a thought leader in your industry and community will lead to your audience seeing you as the "go-to" expert in your market.
The Social Media Love / Hate Relationship for Business
With almost 75% of adults in the U.S. using some form of social media, it is an essential tool for business. Join us as we cover nine strategies for establishing a successful social media strategy.