Time to Thrive - Marketing Strategies For Small Business

Our guest, Ivana Radojevic, has a wealth of digital marketing and communications experience, most of it in a high-growth, startup environment.

Her current passion project is called Merchant Mastery which offers online sales and marketing courses and weekly coaching programs for Shopify store owners. Alongside the courses, where she teaches over 10 hours of modules on email marketing, she also produces and co-hosts the official Merchant Mastery Podcast.

Her specialties include eCommerce, Email Marketing, Digital Strategy, and Influencer Marketing 

In today's episode, she shares valuable insights on how to effective marketing an eCommerce business. 

Learn some practical ways you can determine if your business ideas are worth investing your time to pursue.

A customer's experience with your company will determine whether they remain a long-time customer and tell others about your products and services. In today's episode, I will share six ways you can lose customers and what to do to avoid them.

There are a number of reasons why a business may start to struggle. It could be not enough cash flow, not pricing properly, a lack of business planning, or if could be you. Maybe you were too optimistic or didn’t recognize your weak areas.

Whatever the reasons, the important thing is that you don’t give up. There ARE things you can do to turn your business around.

If your small business is competing against a larger competitor, you need to leverage your strengths to create a differential that is appealing to your customers. Focus on what you CAN offer and use technology to support your position.

Running a small business today often means competing against much larger companies. Understanding the importance of innovation, creativity and technology are essential to business success in the crowded marketplace.

For some, the very idea of technology goes against their business philosophy of establishing personal connections with their customers. However, if used correctly, technology can be the key to scaling your business, retaining that personal touch and making you more competitive against larger companies.

Listen in for nine ways you can use technology to support your small business success.

 For our small business advertising to resonant, we need to remember these four key elements.

I recently did a series of weekly Facebook live videos which covered 10 ways for small business to thrive in challenging times. This episode is an except from the 10th video in that series and I believe this way to thrive is more important than all the rest. 

If you have ever felt discouraged or struggled in your business journey, this episode is for you.

Being in the right place at the right time is not an accident. In today's episode, we are going to cover how to identify growth opportunities for your small business. It's easy than you think!

Key performance indicators provide us with a measuring tool to help us determine if our business is heading in the right direction.  In today's episode, I will share some basic KPIs that every business owners should consider tracking.

Sometimes the creative juices flow, and sometimes they don't. Here are 15 ideas for when you are stuck, in a rut and need a fresh idea to move your business forward.

When marketing budgets are tight, creativity and innovation are essential to driving new customers to your business. Here are some free and low-cost ideas for marketing your small business.

Hanging out and making small talk is not a networking strategy. Just handing out business cards will pretty much ensure noone remembers you. In today's episode, we will discuss specific things you can do before, during and after a networking opportunity to ensure the best return on your time invested.

Today we are sharing the differences between sales and marketing. Understanding the role each plays in generating new customers will impact the strategies you choose to implement.

Everyone loves a good surprise, even your customers. Here are eight simple ways you can surprise your customers, build affinity and create loyal brand ambassadors.

As business owners, we often find ourselves feeling overwhelmed and stressed. Putting out fires, keeping up with the day to day and managing the drama that comes from working with employees and customers, can all leave us feeling out of control. This episode will provide 9 very practical and easy ways you can get back into focus and regain your sanity.

Instead of being all things to all people, a niche marketing strategy allows you to strategically focus on a very specific target audience. This can allow you to stand apart in a crowded marketplace with a message that is compelling and relevant.

Disney is one of the America's largest iconic brand. In this episode we will show examples of great innovative business marketing strategies used by Disney and some of the lessons entrepreneurs can learn from them.

Good leadership is a skill that can be learned and honed over time. In this episode, you'll learn 25 ways you can develop the qualities of a good business leader. 

Good leadership is about more than being in charge. It's about inspiring others to learn and do more. Ultimately, the "ceiling" of your business success will be determined by your ability to lead your team.

The Small Business Administration estimates that more than 60% of U.S. entreprenuers run their business from home. In this episode, we'll discuss four ways you can crush it as a home-based entrepreneur. 

The art of persuasion is about more than just changing minds. To move a customer from a competitor requires you to dismantle the emotional attachment they hold to that brand. In this episode we will explore the ways you can influence and persuade your prospects to see your brand as the most attractive. We will also discuss persuasion strategies for obtaining and keeping your customers brand loyalty.

Consumers have an endless appetite for video. Is your business taking advantage of this effective and powerful form of communicating your value proposition? Learn some easy ways to build in a video strategy, along with tips of the trade!

Direct mail is making a come back. Learn how to build an effective direct mail campaign, target the right audience and incorporate this reliable and effective form for media for your business.

In today's episode we will discuss a few of the things you should consider BEFORE you start a new business. Plus, learn where you can get free advice, training and start-up assistance including a download for a business plan template.

Productivity is cruicial to a small business. With limited resources we must be successful in doing more with less. That means STREAMLINING our operations. In this episode, I will share 10 ways to improve productivity and save time and money!

If someone feels confident in what you know, they are more likely to purchase something from you. Becoming a thought leader in your industry and community will lead to your audience seeing you as the "go-to" expert in your market. 

With almost 75% of adults in the U.S. using some form of social media, it is an essential tool for business. Join us as we cover nine strategies for establishing a successful social media strategy.