ConvertX Radio

Thank you very much to Chris Wright for sharing his fav business books with us.

⫸Check out his LinkedIn 

 Books mentioned in this talk:  

⫸What Technology Wants by Dr Kevin Kelly

⫸How to Make the World Add Up: Ten Rules for Thinking Differently About Numbers by Tim Harford

⫸Persuasive Advertising: Evidence-based Principles by J. Scott Armstrong

⫸A World Without Email: Find Focus and Transform the Way You Work Forever by Cal Newport

⫸Value Proposition Design: How to Create Products and Services Customers Want (The Strategyzer Series)

⫸Sales Letters That Sizzle by H G Lewis

⫸ Work the System: The Simple Mechanics of Making More and Working Less by Sam Carpenter

⫸The E-Myth Revisited: Why Most Small Businesses Don't Work and What to Do About It by Michael E. Gerber

Host: Laura Nahr

Thank you very much to Sarah Clay for sharing her fav business books with us.

⫸Check out her LinkedIn profile!

Books mentioned in this talk

⫸Content DNA by John Espirian

⫸Everybody works in Sales by Niraj Kapur

⫸Smash it! by Alison Edgar MBE

Host: Laura Nahr

Thank you very much to Anthony Kingsley for sharing his fav business books with us.   

⫸Check out his website Not just Travel

Books mentioned in this talk  

⫸Unlimited by Becca Teers

⫸Born to Win by Zig Ziglar

⫸This is Marketing by Seth Godin 

⫸They ask you answer by Marcus Sheridan

⫸The USP is you by Timea Kadar

Host: Laura Nahr

Do you want to become the highest-rated agency on Google in your region in less than 90 days?

Then we have the perfect talk about GOOGLE REVIEWS AND THE IMPACT THEY HAVE ON YOUR BUSINESS by Johnny Flash for you.

But why are Google reviews so important?

A small review on the world’s top search engine site can change everything for you because it makes a difference if you are at the top or at the bottom when internet users are looking for companies in your field. It is important to be visible and Johnny Flash, founder, and CEO of Johnny Flash Productions, a web and digital marketing agency, will talk about the how-to.

If you want to connect with us on social media or LinkedIn you can follow the London Marketing Club or Francis Cooper Marketing Consultancy for more exciting things about marketing.

Hosts: Timea Kadar and Laura Nahr

Everyone seems to know the term PR (public relations), but not everyone understands what it means. Do you know what it is and do you use it right?

Bill Gates said once: “If I was down to my last dollar I would spend it on PR”.

So we invited PR expert Sally Maier-Yip, 11K Consulting Ltd, Founder & Managing Director, to give a talk about this important topic. 

After listening to this talk you will know exactly what PR is and how to use it for yourself and your own company. Plus quick tips on doing PR to engage with Chinese investors.

Sally is a trusted China PR and marketing advisor, with a mission to empower businesses to fulfill their China dreams.

She has over 16 years of solid experience and proven records in devising and delivering award-winning campaigns for multinational and national companies in China, Hong Kong, across Asia, and globally.

If you want to connect with us on social media or LinkedIn you can follow the London Marketing Club or Francis Cooper Marketing Consultancy for more exciting things about marketing.

Hosts: Timea Kadar and Laura Nahr

Common things marketers say: “The sales team isn’t following up with their leads in a timely manner, that’s why we’re not hitting our quarterly targets.”

Common things salespeople say: “I can’t hit my numbers because marketing didn’t drive us enough leads”

We see the problem here. Sometimes the sales and the marketing team are not connected in the right way. But for an organization to successfully grow, sales and marketing need to be on the same page. They need to be working together towards a common goal.

So we invited Mike Manaley, Manaley Enterprises, The Barefoot Broker, to talk about SALES AND MARKETING NOT SALES VS. MARKETING.

Mike has over 15 years of personal experience in sales and business development in financial services, so he is the right person to give us some helpful tips and tricks to get the sales and marketing team better connected.

Because bringing sales and marketing closer to a common vision and a symbiotic process means that you can now get the best out of both, and supercharge your new business activity.

If you want to connect with us on social media or LinkedIn you can follow the London Marketing Club or Francis Cooper Marketing Consultancy for more exciting things about marketing.

Hosts: Timea Kadar and Laura Nahr

Amazon is the largest and fastest-growing marketplace where you can reach millions of people.

But over the years, Amazon has also created more competition, that is why it is so important to have the right marketing strategy that will help you to reach your target audience.

So if you want to know how your brand can stand out and how you can create more sales on Amazon you should listen to the amazing talk by Kerra Conroy about INCREASING YOUR AMAZON SALES THROUGH BRANDED CONTENT.

Kerra Conroy is an experienced speaker at conferences and the founder of Smorgas Box. She works with clients on optimizing their brand’s presence on Amazon, which is why she is the perfect speaker for this topic.

If you want to connect with us on social media or LinkedIn you can follow the London Marketing Club or Francis Cooper Marketing Consultancy for more exciting things about marketing.

Hosts: Timea Kadar and Laura Nahr

TikTok hit its two billion global download milestone in August 2020.

It has one billion active users every month.

TikTok is one of the fastest growing social media platforms in the world.

It allows users to create short videos with music, filters, and some other features. TikTok provides a platform for users to express themselves in a very creative way.

So we asked successful TikTok’er Ishaan Bhimjiyani to give a talk about how he gained over 160k followers within 6 months.

If you want to connect with us on social media or LinkedIn you can follow the London Marketing Club or Francis Cooper Marketing Consultancy for more exciting things about marketing.

Hosts: Timea Kadar and Laura Nahr

How can I know what revenue I will achieve? How can I get information about it?

The answer: From your own data!

The question is just: How to do it? That is why we invited Martin Zeman, Palladium Digital, Director of Data Value Creation, to tell us the how-to-do-its. 

The talk will cover how to avoid the feast and famine cycles and how to make your revenue engine more predictable by leveraging the power of data.

Martin is also a founder and chair of the Business Leaders' Family - a community organization bringing together owners/founders of early-stage companies to support one another and help each other grow.

If you want to connect with us on social media or LinkedIn you can follow the London Marketing Club or Francis Cooper Marketing Consultancy for more exciting things about marketing.

Hosts: Timea Kadar and Laura Nahr

Let’s be honest: We all love to find out more about ourselves through questionable self-assessment quizzes on the internet sometimes, right?

So why not use this fun method and bring it into the business world?

Steve Auchettl, CEO & Founder of SMA Digital, is an International Quiz Marketing Specialist who will talk about THE POWER OF AN ASSESSMENT QUIZ TO CAPTURE PROSPECTS WHO SELF-QUALIFY TO NEED YOUR SERVICES. 

Steve helped over 650+ coaches create Assessment quizzes that have brought them thousands of new, ideal clients who fully embrace their training, coaching, and consulting services.

If you want to connect with us on social media or LinkedIn you can follow the London Marketing Club or Francis Cooper Marketing Consultancy for more exciting things about marketing.

Hosts: Timea Kadar and Laura Nahr

Reels on Instagram are a thing at the moment. Everyone is sharing them and you can reach thousands of people.

But what if your topic might seem a little too “boring” to create reels? You think you don’t have the right target group for reels? You think it’s impossible to create reels with your business-like topics?

Well, Jennifer Lynn can prove you wrong. Because she is doing successful reels on Instagram. Her topic is copywriting and marketing, which are definitely rare topics on reels. She knows exactly how to put this into engaging short videos and Jennifer has reached more than 4k viewers with her reels.

If you want to connect with us on social media or LinkedIn you can follow the London Marketing Club or Francis Cooper Marketing Consultancy for more exciting things about marketing.

Hosts: Timea Kadar and Laura Nahr

Do you want to know how Google my Business works? We have the best tips and tricks by expert Joyce Ong in today's episode. 

Keep on listening.

If you want to connect with us on social media or LinkedIn you can follow the London Marketing Club or Francis Cooper Marketing Consultancy for more exciting things about marketing.

Hosts: Timea Kadar and Laura Nahr

This episode is about one P out of the 4 - Placement. Listen also to our episode about the four Ps if you want to find out more about the other three Ps.

If you want to connect with us on social media or LinkedIn you can follow the London Marketing Club or Francis Cooper Marketing Consultancy for more exciting things about marketing.

Hosts: Timea Kadar and Laura Nahr

Hello everyone this week's episode is about the Product Staircase. Do you already know what it is? If not, you should listen to this episode to find out what the Product Staircase is and how you can use it and build your own. 

If you want to connect with us on social media or LinkedIn you can follow the London Marketing Club or Francis Cooper Marketing Consultancy for more exciting things about marketing.

Hosts: Timea Kadar and Laura Nahr

Funnel vs Customer Path

That is the topic of today's episode. But what is the customer path?

Casual phase -> Connected phase -> Commitment -> Convinced

So if you want to know what it means, then keep on listening to this episode and you will find out how to take your customer by the hand and walk alongside them on the path.

If you want to connect with us on social media or LinkedIn you can follow the London Marketing Club or Francis Cooper Marketing Consultancy for more exciting things about marketing.

Hosts: Timea Kadar and Laura Nahr

Welcome to our third episode :) This time Timea will talk about how to make an overview of your business while using the SWOT analysis. This is a very helpful tool so keep on listening.

If you want to connect with us on social media or LinkedIn you can follow the London Marketing Club or Francis Cooper Marketing Consultancy for more exciting things about marketing.

Hosts: Timea Kadar and Laura Nahr

Welcome (back) to ConvertX Radio. This time, Timea will talk about how to find out if you should go ahead with a new launch idea or not.

In this episode we will talk about the 3P diagram, that will help you to make a decision. It's about passion, profitability, and problem-solving. Short: anything you do in your business needs to meet all three aspects - your idea has to sit in the middle.

If you want to find out more details about the 3P diagram then keep on listening to this episode. :)

If you want to connect with us on social media or LinkedIn you can follow the London Marketing Club or Francis Cooper Marketing Consultancy for more exciting things about marketing.

Hosts: Timea Kadar and Laura Nahr

Hello and welcome to our first episode. In this episode, Timea Kadar, marketing strategist, author of two books, winner of the Best Marketing Mentoring Specialist - London 2021 Award will talk about the marketing mix and the 4 Ps - Product, Price, Place and Promotion. The 4 Ps are a key factor in marketing a product or service. So keep on listening if you want to find out more. 

Also, let us know what you think and if you have any topic ideas. :)

If you want to connect with us on Social Media or LinkedIn you can follow the London Marketing Club and Francis Cooper Marketing Consultancy for more exciting things about marketing. 

Hosts: Timea Kadar and Laura Nahr