The Naina Redhu Experience | Digital Marketing, Social Media, Online Brand Building in India

The Naina Redhu Experience | Digital Marketing, Social Media, Online Brand Building in India

By Naina Redhu
The Business of Blogging, Photography, Influencer Marketing & Professionalism, specifically from the point of view of India. I bring 16 years of experience working as a professional photographer, artist, social media influencer & business consultant to the "podcast-table". Online Brand Building, Social Media Strategy, Influencer Marketing for Brands, Digital Marketing, Social Media Marketing, The Business of Photography, Professionalism & Pricing, Pricing Your Services, Professional Photography in India, Launching Your Brand Online etc. are just some of the subjects I talk about.
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83 #TNRE : Is It Too Late To Become A Blogger / Influencer In India? #TheNainaRedhuExperience

The Naina Redhu Experience | Digital Marketing, Social Media, Online Brand Building in India

83 #TNRE : Is It Too Late To Become A Blogger / Influencer In India? #TheNainaRedhuExperience

The Naina Redhu Experience | Digital Marketing, Social Media, Online Brand Building in India

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Naina's Monday Ask Me Anything 03/08/2020
QUESTIONS : Why don't you paint cake bases or serverware? Your brooches are beautiful but I can't pull them off. They don't suit me. | Regarding your masks, what about the paint smell? Doesn't it last long? Go to https://masks.naina.co to get first dibs on a pre-launch discount. |  I see Naina always smiling, confident & creative. What's the secret? Don't you have low days? | What are your thoughts about courses on Udemy? Have you tried any? | How important is investing in paid ads to boost your social media posts? Do you recommend? | Do bloggers support small startup brand by putting story in exchange for products? | 9th Edition of the #GoalKyaHai How To Build Your Brand Online Workshop registrations are now open : https://www.naina.co/brand ( 10 seats only ).
10:46
August 4, 2020
Naina's Monday Ask Me Anything 27/07/2020
Is it true that "when you're starting as an artist, you should be charging minimal to get commissions"?   Not true.  It is shit advice given by those who didn't make money when they started & are trying to maintain that shit status quo by giving younger artists bad advice.  You're not going to get commissions because you are cheap. Calculate your CODB, research the market, get on a consulting call with an art consultant & ask them for advice. Stop listening to those who don't know their elbow from their ass.   Best online portal to learn Photoshop for photography in your opinion.  I don't know! It's been many years since I've seen a Photoshop tutorial. I mainly used Lightroom for 90% of my photography work. I use Photoshop for re-touching : things like cleaning up skin, removing dirt, removing objects etc., which is rare. Mostly, I'd say that it's a lot of self practice within Photoshop. If you have specific questions, best to do an Internet search. Photoshop is an insanely detailed work of software art. You can imagine how extensive the tutorials must be!  How are you so quirky & fantastic?  Yaar. I love compliments. Thank you. And the answer is that I don't know how I am who I am. I don't even know who I am. I know I'm a little bit crazy, a little bit nice, a little paranoid, a little horny, a little enthu-cutlet, a little old-aunty advice giver, a little art, a little photography, thoda pyaar, thoda gussa etc. etc. etc. Gaadi chal rahi hai, hum phikr ko dhuein mein uda rahey hain. Next!😘  Do you know of any PR Agencies / Companies to help new influencers grow and build social media presence?  Sorry I don't. I imagine that most PR agencies should be able to do this though. I'll tag a few that I've interacted with when they approached me on behalf of brands. WordsWork, PR Pundit, Mirabilis.  Can you suggest a good art consultant & how much do they charge?  I can only refer you to the one I've spoken with. My conversation with him was helpful when I got in touch with him. I think I'm going to need another conversation soon. Alan Bamberger. He's based out of the USA & his rates are mentioned on his website. His website is also a gold mine of information. This time around, I'll try talking with a few art consultants & then deciding a course of action.  When are you coming back?  Haha. Abhi ek hangover toh utra nahin, doosre ka plan ban raha hai. If the situation remains stable (borders / air travel etc), then before end of August, I shall be back ♥️  How do you maintain such a beautiful & aesthetically pleasing feed?  Why thank you! It's a function of having 800-900 images to choose from. I have a massive Google Drive folder where I store some of my own favorite photographs & I use them where there isn't anything exciting happening currently. And of course if I post something today & hate it tomorrow, I simply archive it. Did you know that I've manually deleted over 12,000 Instagram posts from my feed? Hah.  Do you think PR Agencies & Influencer Connects can help fashion labels grow right now?  Absolutely yes. The level consumption for some products / services has gone down, whereas for others, it has gone up. PR Agencies & Influencers were always supposed to assist in the brand awareness process, which they can still do now during this pandemic. No matter what the world is going through, one has to be clear about what role different marketing & brand-building channels play. Do not confuse sales with likes and magazine articles. What does growth look like for a fashion brand right now? Sales ARE happening but not as much.
12:23
July 28, 2020
Delhi to Bikaner by Air. Travel During A Pandemic.
A brief description about what we encountered while flying from Delhi to Bikaner for our stay at @narendra.bhawan.bikaner The hotel has a super cool "we pay, you stay" offer for travelers. More details about this via the link in their Instagram bio. We flew Air India. It's the only direct flight from Delhi to Bikaner. #StaySafe #WearAMask
08:31
July 23, 2020
Naina's Monday Ask Me Anything 20/07/2020
How do you get more potential clients as your followers? For a not so camera friendly person... Talking to the camera is similar to talking to another human being. If you can do the latter, then you can do the former. It's ok to fumble - it's ok to say "ooops" and not edit it out of the video. If still photographs and posing in them bothers you, do video. At the same time, you don't HAVE to be in front of the camera ALL the time. Maybe once a week - or even once a month. As a consumer, I want to know who is making the product / providing the service. I want to connect with other human beings. Purchasing a product / service, IMO, is usually need-based but if I can connect with you personally, I'm also likely to add the "connect-based" purchase to the "need-based". I'm more likely to buy from friends / acquaintances. You cannot force anyone to follow you or buy from you. Most won't even follow you, let alone buy from you. If you can't even say "Hello!" first then how can you expect someone to say hello back to you? Your art deserves being put in front of the world - if that means putting yourself in front of the world, do it. You don't have to be "friends" with the camera. The camera is just one tool to help you make friends with real people. @mess.merize_insta Can you recommend a good tripod for DSLR cameras? No. There are too many factors that determine such a purchase & I will need to know more before I can comment. Here are some criteria to think of when looking for a tripod : are you shooting indoors or outdoors? If outdoors, buy something that's heavy ( and will be more expensive than an indoor tripod ). Are you using it for regular photography work for clients or only for your own daily needs for things like Instagram etc? If latter, then buy any cheap ( Rs. 1,500 ) tripod to get started - you will need a counterweight to help balance the weight of the camera - how big is the DSLR? Are you going to need to shoot flatlays? Then get a tripod with a "ball head" so that you can hang the camera any which way you like. Swipe up to read about 10 different tripod head types. https://tripodyssey.com/different-tripod-head-types-for-photography-video/?source=naina.co Yes. Those are just the tripod "head" types. Right now, because of COVID19, not a lot of tripods are available to buy anyway. Sorry. @puregheedesigns Hi, I really admire your work and especially your work ethic. Just wanted to know what laptop you use. Mine is 3 years and 10 days old. Ordered it on 10th July 2017 for Rs. 1.2L. Asus Zenbook Pro UX501JW-XS73 15.6 Inch Ultrabook (Aluminum) Intel Core i7-4720HQ 2.6GHz 16GB DDR3 512GB SSD GTX960M USB3.0 Windows 10 Professional. This is obviously not available right now. Swipe up to see the one that I would be interested in right now : Rs. 2.5L depending on the features you decide to get. https://amzn.to/30m7ani @mahi.kadyan What is your strategy in growing your brand? If I could fit the answer in one Instagram story, I wouldn't have entrepreneurs signing up for my workshops and hiring me for consulting calls :P As always, I start with #GoalKyaHai. Different approaches for different goals. I wanted to sleep well at night, have time to spend with my family & friends, and I wanted to do the things I love. I didn't necessarily want to be a millionaire. I wasn't particularly interested in "legacy". My brand dies with me. I wanted to be able to experiment and have fun. Everything I do, is aligned with these things and that's how I grow my brand. Whatever I do : photos / videos / what I write / blog etc. is coming from a place of me wanting to continue with my goals. Make & Capture. Plan & Publish. Engage & Listen. Establish Authority. Re-look at #GoalKyaHai. Repeat. Always learning / adapting / changing my mind. @neerr.shahh What are the hardware elements needed to start a podcast? A mobile phone with a camera. That's literally what I've used for a hundred episodes of my podcast!
10:06
July 20, 2020
Opinion : The Santoshi Shetty Kerfuffle #TheNainaRedhuExperience
Santoshi is a popular Instagrammer from India. She is 26 years old. A student of Architecture. She lives in Bombay. Her previously popular blog The StyleEdge, has not seen an update since August 2019. Santoshi posted an IGTV video on her Instagram channel. Here's a link to the IGTV video ( this was later deleted by Santoshi ) : https://www.dailymotion.com/video/x7v1kcq There was online outrage about this video. If you prefer to read, I've written about it on my blog here : https://www.naina.co/2020/07/opinion-the-santoshi-shetty-kerfuffle/ Link to the tweet where a list of mental health practitioners in India is collated : https://twitter.com/AGirlOfHerWords/status/1010910053937876992?s=20 The latter part of the video is out of focus and the new ring light makes everything either green or pink. Sorry about that! Hopefully I will record more and learn to fix these issues. Website : https://www.naina.co Simple Photography Language PDF : https://store.naina.co Instagram Profile Review : https://www.naina.co/instagram Art Shop : https://www.khaosphilos.com Email : n@naina.co #SantoshiShetty #MentalHealth #InfluencerMarketing #India #CancelCulture #Therapy #MentalHealthInIndia #OnlineProductLaunch #Counselling #NainaRedhu #TheNainaRedhuExperience
28:08
July 17, 2020
Naina's Monday Ask Me Anything 13/07/2020
QUESTIONS : 1. What's the one thing that you're really worried about right now? 2. I'm a wedding photographer who hasn't posted on IG since March. How do I start posting again? Posting about weddings just didn't seem right ... how do I re-approach it now, 4 months later? 3. If there are so many things you want to do... how to zero in on one? 4. In the context of "You are not your customer", how do you price your products? 5. What is the photography equipment that you use and what is your workflow? Instagram Profile Audit / Review : https://www.naina.co/instagram Workshops Newsletter : https://www.naina.co/newsletter Hand-painted brooches : https://www.khaosphilos.com Previous #NAINAMAMA archives : https://www.naina.co/category/nainamama #OnlineBrandBuilding #SocialMediaMarketing #OnlineMarketing #HowToBuildYourBrandOnline #BrandBuildingWorkshops #India #DigitalMarketing #SocialMedia #OnlineWorkshop #Entrepreneurship #DoingBusinessOnline #OnlineShopping #IndianArtist #ProfessionalPhotographer #BrandCoach Naina Redhu is a professional photographer.  Her career, spanning 16 years, started with an MBA in IT & Systems, to a job as an Innovation Management Consultant, to branding & graphic design work for international clients, to a full-time solo-entrepreneurship as an Experience Collector.  Naina has her own podcast called The Naina Redhu Experience, where she talks about the business and professional aspects of photography, blogging and influencer marketing in India.  She started her blog 16 years ago and it has evolved from writing about Creativity & Innovation, to sharing case studies about Branding & Graphic Design to, finally, a destination for some of the leading Luxury & Lifestyle brands as Naina writes features for these brands and photographs them.  Her abstract art, under the KhaosPhilos label can be shopped on the Naina.co online store and she is available for bespoke commissions as well.  “The New Rules of Online Brand Building”, Naina’s on-ground workshop, recently wrapped up its 7th Edition. Launched in 2018, “Workshops By Naina” is going to be seeing more editions across the country & online.  Having traveled all over India as a child ( the advantage of having a father serving in the Indian Army ), she is also well-traveled across Europe ( Austria, Switzerland, Netherlands, Italy and France ), Asia ( Bhutan, Sri Lanka, Thailand, and Vietnam ), America ( New York, Los Angeles and San Francisco ), Canada and the Middle East.  For those who are not located in / around NCR and are hence unable to attend Naina’s workshops, she is available for online video consultation sessions.  Naina is also available for hire as a Speaker. She has been invited as a Keynote Speaker at a blogging conference and also speaks about the business of photography in India.  Always learning & evolving online, she has presence across several online spaces including Twitter, Instagram, Facebook, YouTube, Pinterest, LinkedIn, TikTok and her podcast can be found on all podcast channels and apps.  I started working in the Influencer Marketing space in 2009 both as an Influencer myself and as someone who provides advice and consultations to Brands on this subject. I focus specifically on this industry in the Indian context.
14:25
July 14, 2020
Naina's Monday Ask Me Anything 06/07/2020
( Instagram Profile Review : https://www.naina.co/instagram ) How to enhance writing skills? @devineseven Ever tried glass painting? @tushar_babbar How do you deal with friends (not close ones), asking for free business advice? @sanjanasamuel How are you keeping your eyes safe despite being exposed to screens so much? @manhpreetsingh How to find your ace style in art / painting when you can paint in different styles? @sukhdaarora How does one find a balance between one's principles, ideals & reality, when it comes to work? @manjari_fortheloveoffood Is it possible to gift one session of your Instagram Profile Review to a friend? What is the right way to build brand authority? @jyotivyas
13:17
July 7, 2020
Naina's Monday Ask Me Anything 29th June 2020
Workshops : workshopsbynaina.com Art Shop : khaosphilos.com Subscribe to the Newsletter : naina.co/newsletter Any photography session in the coming weeks? Yes! Definitely one free webinar for an hour where I plan to talk about the absolute basics for those of us who know a good photo when we see it but don't know how to get there. And then a 2-3 hour structured workshop taking participants step-by-step through the basics whether they have a smartphone or DSLR. Both in July! (Announcements are always first made on the newsletter, swipe up to subscribe.) @chandrikatomar29 If I want to start a brand/business online how important it is and how difficult/easy it is to register the business? It is important to get everything done officially in line with existing laws / procedures of your country. I work solo, so I have a Sole Proprietorship registration. Best to start the process early. Definitely retain the services of a good CA (Chartered Accountant) to help you out with this. This stuff can get complicated when your grow, best to hire someone who knows what they're doing & can help you make informed decisions. I recommend Pallav Narang & have worked with him for more than a decade. Don't forget things like Trademarks etc. @interludebypuja As a professional freelancer, how important is it to invest in software? It isn't an investment, it is a necessary business expense. Anything that helps me reduce time spent on doing tasks, I will happily pay for. For example, I pay for CoSchedule, which is a social media scheduling & marketing calendar software. INR 18,000 for the year. It is less than a monthly salary I would have to pay to hire someone on my team to do that. I used to think, "I am efficient, I can schedule manually, why waste all that money?" Now I think, "Why waste time, it's only about Rs. 1,000 per month!" Similarly Adobe Creative Cloud subscription : I can edit images, videos, create illustrations, create invoice template & e-books, illustrate logos etc. all in one connected suite of software. Yes, some free alternatives exist - that one has to evaluate & see what works. Would you want someone to steal your work and make money off of it? That's what we do when we pirate software. Practice what you preach. @shrutillusion How do you overcome a creative block? My problem is usually the opposite : I have so many ideas & I can never find the time to execute all of them. I cannot recall if I've ever had a creative block. I guess the key for me is that I have absolutely no qualms about failing - even publicly. I mean, I am a sore loser but I get over it quickly. It is better to experiment, fail quickly & move on to the next thing, than hesitate to do something, take forever to do it & then not quit even when you can see that it's not working. I have this urge to "get it out there" aka "publish" because I am dying every day - literally. And if I'm actually DEAD dead, then I won't get to do shit. Creative block is just fear of failure IMO. Make 10 paintings, all 10 are trash. Make 10 more, those are also trash. Make 10 more and maybe 1 is decent. Who are you to decide? Make, publish. Your job is to create the art. @studio_smitasingh Which varnish is suitable to use for paintings done on MDF with paint pens? What is the trick to coating varnish evenly over a surface without it dripping to the back?
09:37
June 30, 2020
Naina's Monday Ask Me Anything 22nd June 2020
How do you differentiate between positive criticism & unwanted advice? "Criticism" has two definitions : "the expression of disapproval of someone or something on the basis of perceived faults or mistakes" & "the analysis and judgement of the merits and faults of a literary or artistic work". The former is negative & unhelpful. The latter can be helpful in identifying weaknesses. Rarely will you find someone critiquing you / your work unless they themselves are invested in you, your work, your growth or the subject / industry. If you've paid them for their advice, if their previous advice has been helpful, if they are known to you, if they have been through the same things that you are going through, then consider their advice with a pinch of salt. If it's an internet stranger, ignore them entirely. Book recommendation : Daring Greatly by Brene Brown (swipe up). How do you focus between your different ventures? I could do better in this department. For now, I'm forced to consider the possibility that my photography career might never recover from COVID19, so I have more time to focus on my hand-painted brooches & my workshops. Simple equation : how many workshops (how many participants / subjects, without diluting my brand) should I do in a year so that I can earn enough to cover my Cost Of Doing Business (CODB). Same for Brooches : how many do I have to sell in a year? And then work backwards & invest time accordingly. Works the same for every product / service / brand. Can you share something about Twitter, as a social media platform? Like any other platform, it is great if we know how to put it to use. I see it as more geared towards sharing expertise / positioning yourself as an expert. Sharing news about you / your brand. Getting newsletter subscribers (again, dependent on subject matter / industry). Engaging in longer text discussions, which are visible publicly. Reaching out to other experts in your industry & engaging with them. I haven't sold anything via Twitter but I have had people visit my blog, download desktop wallpapers & appreciate my photography over the years. Depending on a brand's target audience, if it includes young people, those will rarely be found on Twitter. Your Twitter feed can be highly customized, which is not possible on any other social media platform. Don't want to see anything related to "Trump"? You can mute the word "Trump" & even if someone you know tweets about him, you won't see it. You want a chronological feed? You got it. Will an Instagram blog work as well as a WordPress blog? Instagram is not a blogging platform. It is a social networking service / app. An Instagram page is not a blog. Writing Instagram captions is not "blogging". Blogging is a much larger activity than simply posting on Instagram. If you have an Instagram page, technically, you don't own it - you have very little control over it. If you have your own website / blog, you own all of what you produce and post. It is always better to have a website & blog and then, presence on a handful of leading social media networks. Workshops : workshopsbynaina.com Art Shop : khaosphilos.com Subscribe to the Newsletter : naina.co/newsletter
08:01
June 30, 2020
Naina's Monday Ask Me Anything 15th June 2020
As a new brand / creator, how do I get visibility? How will people get to know about me? ...... Online + offline approach. 1. Do / make / be good quality. 2. Meet people in-person / interact online. 3. Talk about what you do, consistently. Share. 4. Repeat. Give it time. If you have money, advertise to reach larger audience for the purpose of brand awareness. Or, be born into an already famous family. ...... Think, #GoalKyaHai : why do you / your brand want visibility? Define "visibility". Who is "people"? What does their "knowing" you entail? @debadritaa_p ...... Your advice to someone who has just begun blogging. ...... #GoalKyaHai Why are you blogging? What's the goal? Are you trying to make a living? Are you trying to document your life / work / journey? If you continually remind yourself of your goals, you'll do a better job of being consistent and actually doing the blogging. Goals can be tweaked as you go along. Consistent blogging with a soul is a pain in the ass. Even after 16 years of blogging, I still have to remind myself, "I must blog more consistently!" @outbeyondyouridea ...... First words, which you think of, when you hear "happiness". ...... Ranikhet. With the family. (The family : mom, dad, sister, brother-in-law, husband & I : we try to take an annual vacation driving down to Ranikhet & staying there for a week or so. Swipe up to see all the posts and photos from those trips on my blog and I guess the "happiness" is evident!) Thank you for asking. Brought back lovely memories. @manjari_fortheloveoffood ...... Can you do a workshop on basic product photography for a website? ...... Yes! I have been thinking of creating a workshop module for something on these lines. Perhaps "Basics of SmartPhone Photography for Small Business Owners". What do you think? Maybe I'll start with a free webinar to gauge interest and find a direction. Subscribe to the newsletter if you'd like to know about any upcoming workshops! @puregheedesigns ...... Buy me a beer : naina.co/beer ...... Newsletter : naina.co/newsletter ...... Workshops : naina.co/workshops Art : naina.co/art
13:41
June 22, 2020
Selling Art On Etsy: Should I Do It? #TheNainaRedhuExperience 107
TLDR : No. Don’t. Some of the reasons that I’ve been able to think of why selling on Etsy is a bad idea for your brand and business : .....ALGORITHMS You, your shop, your brand and your livelihood is at the mercy of Etsy’s Algorithm. If they decide to de-incentivize the category of products under which you’re selling, how are you going to battle that? You simply cannot. It is similar to the complaint most of us have with the Instagram Algorithm : Organic Reach is at an all-time low and we can do absolutely nothing to change it except buy Instagram ads. But Etsy makes you pay for a listing even before you have experience with their algorithm. So you pay for the listing, you pay 5% of each sale and you still need to buy promotional ad space on the Etsy platform? Fuck off. YOUR BUSINESS OR ETSY’S BUSINESS? Are you trying to grow your own business or are you trying to contribute to Etsy’s shareholders? You are the product that Etsy is selling to it’s shareholder and YOU STILL HAVE TO PAY TO BE ON THE PLATFORM. .....WHAT ARE YOU SELLING? ART / COMMODITY? If it is a commodity, you could even think of selling it via Amazon. Why stop at Etsy? If, however, you are attempting to build a brand ( which is a long-term process ), why would you dilute your brand’s value by listing it on another platform? You’re selling Art, not decorative items. There’s a difference. .....BRAND OWNERSHIP Starting your shop on Etsy first means that that’s where you send all Internet Search traffic. If you do decide to shut down your shop a few months / years down the line and launch an online shop on your own domain, Internet Search is still going to take people first to Etsy where they are bound to get distracted. Own your brand and domain from the get-go. .....DECISION-MAKING OWNERSHIP : WHAT IF ETSY SHUTS DOWN? What happens to all the work you put into Etsy if Etsy shuts down? Yes every platform faces that inevitability – heck, even the entire Internet might shut down some day ( which would probably mean that the existence of this planet might be in question! ). Are you going to make brand decisions based on what Etsy is going through or are you going to make decisions based on what’s ideal for your own brand? .....SHORT-TERM VS. LONG-TERM If you teach yourself the skills to run your own shop on your own domain and tie in all the elements of your supply chain, it will serve you better in the long run. You will learn more and you will not need to depend on any one platform for the success and growth of your brand. .....THE FINANCIAL ANGLE $0.20 to make a listing. ( You can make as many listings as you want, on your own shop. This money that’s you’re paying Etsy is even before you’ve made any money selling on their platform. If you’re going to pay them prior to making any money yourself, I would suggest you much rather invest that money in creating Instagram / Facebook ads that bring curious visitors to your own shop directly. ) 5% of each sale. ( For doing what exactly? Use Instamojo.com instead : they charge 3% of each sale, are specific to India so you can use Credit Cards, NetBanking, UPI etc. AND they will set you up with an excellent shipping partner as well. ) .....LIMITATIONS ON IMAGES / VIDEO You can do literally whatever you like for the product listing page on your own store – you do not have that option when listing with Etsy. Etsy’s platform has various restrictions, not just limited to the dimensions of images / videos. Far too many reason to not be on Etsy. I really do not see any reason to be on the platform – at least my own KhaosPhilos Art Label will never be seen on Etsy. There is only one place where my art is available to buy : on my online shop...... #EtsyReview, #EtsyShop, #EtsyBusiness, #SellingOnEtsy, #HowToSellOnEtsy, #MakeMoneyOnEtsy, #ShouldISellOnEtsy, #Etsy, #SellingOnline, #EtsyIndia, #SellOnEtsy, #Ecommerce, #India, #EcommerceInIndia, #EtsyInIndia, #Instamojo, #EtsySeller, #EtsyCommunity, #EarnMoneyOnline, #StandWithSmall
14:09
June 13, 2020
5 Questions on Naina's Monday AMA, 8th June 2020
How to make a shift from Freelancing to Professional when it comes to Photography? A Freelancer is someone who is self-employed and hired to work for different companies on particular assignments. A Freelancer is a Professional. "Free" + "Lance" : a medieval mercenary - a professional hired to do a job. A Professional might be a Freelancer or an Employee of an Organization. Maybe you're not taking yourself seriously as a Photographer & think that "freelancing" means "hobby"? The new Instagram algorithm has turned organic reach into a trickle. Is there a way to get around it? No way to get around it until you're the CEO of Instagram. Instagram will do whatever it needs to do to stay profitable. Instagram is a business and you are their product. If your business strategy is to rely only on Instagram - or any other social media channel, there's going to be nothing but disappointment in the future. You want to reach more people? Who are those people? Paid clients? Blog visitors? YouTube subscribers or YouTube viewers? Instagram Followers? Why? #GoalKyaHai Establish these and then go from there. What is "reach" and why do you care? Can you please suggest how to get students for my Podcast Workshop? Advertise ( paid ads are an option ), build the workshop brand, figure out the sales funnel, etc. The approach would be similar to any brand wanting to get paying clients / customers. ( For brand-specific advice - whether podcast brand / jewellery brand / whatever brand, I'm available for hire for a consulting session. Swipe up to read more and book. ) IGTV or YouTube. Which one is the future of video content? Neither platform is going anywhere anytime soon. In both, you are at the mercy of an algorithm that you don't have any control over. Video is especially complicated when it comes to "owning" your content. Rare to find an individual who can afford to host their own video. YT & IGTV are both video distribution & hosting platforms and they rule the roost. YT more than IGTV currently. I don't see that equation changing. How can one find the audience for art? Or does the audience find the creator / artist? Depends on how one defines "audience". Is this audience going to admire my art from a distance? Or is this audience going to pay for and purchase my art? Or is this audience going to "like" the photos of my art that I post on Instagram? In all this, however, the bare minimum an artist must do : make art, document art ( process / final piece ), show art ( online / offline by way of still photographs / video etc. ). If one doesn't SHOW it, there will be no audience.
14:10
June 8, 2020
The Joe Rogan Experience Podcast Moves to Spotify : What Does That Mean? #Podcasting #SocialMedia #Spotify
Read related blog post here on the Naina.co blog. Naina Redhu is a professional photographer. Her career, spanning 16 years, started with an MBA in IT & Systems, to a job as an Innovation Management Consultant, to branding & graphic design work for international clients, to a full-time solo-entrepreneurship as an Experience Collector. Naina has her own podcast called The Naina Redhu Experience, where she talks about the business & professional aspects of photography, blogging & influencer marketing in India. She started her blog 16 years ago & it has evolved from writing about Creativity & Innovation, to sharing case studies about Branding & Graphic Design to, finally, a destination for some of the leading Luxury & Lifestyle brands as Naina writes features for these brands & photographs them. Her abstract art, under the KhaosPhilos label can be shopped on the Naina.co online store & she is available for bespoke commissions as well. “The New Rules of Online Brand Building”, Naina’s on-ground workshop, recently wrapped up its 7th Edition. Launched in 2018, “Workshops By Naina” is going to be seeing more editions across the country & online. Having traveled all over India as a child ( the advantage of having a father serving in the Indian Army ), she is also well-traveled across Europe ( Austria, Switzerland, Netherlands, Italy & France ), Asia ( Bhutan, Sri Lanka, Thailand, & Vietnam ), America ( New York, Los Angeles & San Francisco ), Canada & the Middle East. For those who are not located in / around NCR & are hence unable to attend Naina’s workshops, she is available for online video consultation sessions. Naina is also available for hire as a Speaker. She has been invited as a Keynote Speaker at a blogging conference & also speaks about the business of photography in India. Always learning & evolving online, she has presence across several online platforms. I started working in the Influencer Marketing space in 2009 both as an Influencer myself & as someone who provides advice & consultations to Brands on this subject. I focus specifically on this industry in the Indian context. Website | Blog | Shop | Workshops | Art | Consult Instagram | Twitter | Facebook Page | YouTube Channel |
12:50
May 22, 2020
#TNRE 102: Photographing People in Public Spaces in India #TheNainaRedhuExperience
Disclaimer: I am not a lawyer. This is not legal advice. I'm only talking about my experiences & how to probably handle it professionally. Speak to a lawyer who has worked with photographers and / or is an Intellectual Property lawyer & knows laws on privacy & copyright. Naina Redhu is a professional photographer. Her career, spanning 16 years, started with an MBA in IT & Systems, to a job as an Innovation Management Consultant, to branding & graphic design work for international clients, to a full-time solo-entrepreneurship as an Experience Collector. Naina has her own podcast called The Naina Redhu Experience, where she talks about the business & professional aspects of photography, blogging & influencer marketing in India. She started her blog 16 years ago & it has evolved from writing about Creativity & Innovation, to sharing case studies about Branding & Graphic Design to, finally, a destination for some of the leading Luxury & Lifestyle brands as Naina writes features for these brands & photographs them. Her abstract art, under the KhaosPhilos label can be shopped on the Naina.co online store & she is available for bespoke commissions as well. “The New Rules of Online Brand Building”, Naina’s on-ground workshop, recently wrapped up its 7th Edition. Launched in 2018, “Workshops By Naina” is going to be seeing more editions across the country & online. Having traveled all over India as a child ( the advantage of having a father serving in the Indian Army ), she is also well-traveled across Europe ( Austria, Switzerland, Netherlands, Italy & France ), Asia ( Bhutan, Sri Lanka, Thailand, & Vietnam ), America ( New York, Los Angeles & San Francisco ), Canada & the Middle East. For those who are not located in / around NCR & are hence unable to attend Naina’s workshops, she is available for online video consultation sessions. Naina is also available for hire as a Speaker. She has been invited as a Keynote Speaker at a blogging conference & also speaks about the business of photography in India. Always learning & evolving online, she has presence across several online platforms. I started working in the Influencer Marketing space in 2009 both as an Influencer myself & as someone who provides advice & consultations to Brands on this subject. I focus specifically on this industry in the Indian context. Website | Blog | Shop | Workshops | Art | Consult Instagram | Twitter | Facebook Page | YouTube Channel |
17:47
May 20, 2020
104 #TNRE : Influencer Marketing For Brands Part 10 : During A Pandemic #TheNainaRedhuExperience
This is part of an ongoing series where I talk about getting started on Influencer Marketing from the point of view of Brands. If you are a brand / brand manager & have been wanting to understand how to work with Influencers, I recommend getting started from Part 1 on this playlist on YoutTube Naina Redhu is a professional photographer. Her career, spanning 16 years, started with an MBA in IT & Systems, to a job as an Innovation Management Consultant, to branding & graphic design work for international clients, to a full-time solo-entrepreneurship as an Experience Collector. Naina has her own podcast called The Naina Redhu Experience, where she talks about the business & professional aspects of photography, blogging & influencer marketing in India. She started her blog 16 years ago & it has evolved from writing about Creativity & Innovation, to sharing case studies about Branding & Graphic Design to, finally, a destination for some of the leading Luxury & Lifestyle brands as Naina writes features for these brands & photographs them. Her abstract art, under the KhaosPhilos label can be shopped on the Naina.co online store & she is available for bespoke commissions as well. “The New Rules of Online Brand Building”, Naina’s on-ground workshop, recently wrapped up its 7th Edition. Launched in 2018, “Workshops By Naina” is going to be seeing more editions across the country & online. Having traveled all over India as a child ( the advantage of having a father serving in the Indian Army ), she is also well-traveled across Europe ( Austria, Switzerland, Netherlands, Italy & France ), Asia ( Bhutan, Sri Lanka, Thailand, & Vietnam ), America ( New York, Los Angeles & San Francisco ), Canada & the Middle East. For those who are not located in / around NCR & are hence unable to attend Naina’s workshops, she is available for online video consultation sessions. Naina is also available for hire as a Speaker. She has been invited as a Keynote Speaker at a blogging conference & also speaks about the business of photography in India. Always learning & evolving online, she has presence across several online spaces including Twitter, Instagram, Facebook, YouTube, Pinterest, LinkedIn, TikTok & her podcast can be found on all podcast channels & apps. I started working in the Influencer Marketing space in 2009 both as an Influencer myself & as someone who provides advice & consultations to Brands on this subject. I focus specifically on this industry in the Indian context. Website | Blog | Shop | Workshops | Art | Consult Social Media Instagram | Twitter | Facebook Page | YouTube Channel |
18:18
May 20, 2020
#TNRE 103: Isolation Creation Pressure in the time of CoronaVirus #TheNainaRedhuExperience
You don't HAVE TO create something new everyday to post on your social media accounts. Your first responsibility is towards yourself and your family : stay safe, stay home! Naina Redhu is a professional photographer. Her career, spanning 16 years, started with an MBA in IT & Systems, to a job as an Innovation Management Consultant, to branding & graphic design work for international clients, to a full-time solo-entrepreneurship as an Experience Collector. Naina has her own podcast called The Naina Redhu Experience, where she talks about the business & professional aspects of photography, blogging & influencer marketing in India. She started her blog 16 years ago & it has evolved from writing about Creativity & Innovation, to sharing case studies about Branding & Graphic Design to, finally, a destination for some of the leading Luxury & Lifestyle brands as Naina writes features for these brands & photographs them. Her abstract art, under the KhaosPhilos label can be shopped on the Naina.co online store & she is available for bespoke commissions as well. “The New Rules of Online Brand Building”, Naina’s on-ground workshop, recently wrapped up its 7th Edition. Launched in 2018, “Workshops By Naina” is going to be seeing more editions across the country & online. Having traveled all over India as a child ( the advantage of having a father serving in the Indian Army ), she is also well-traveled across Europe ( Austria, Switzerland, Netherlands, Italy & France ), Asia ( Bhutan, Sri Lanka, Thailand, & Vietnam ), America ( New York, Los Angeles & San Francisco ), Canada & the Middle East. For those who are not located in / around NCR & are hence unable to attend Naina’s workshops, she is available for online video consultation sessions. Naina is also available for hire as a Speaker. She has been invited as a Keynote Speaker at a blogging conference & also speaks about the business of photography in India. Always learning & evolving online, she has presence across several online platforms. I started working in the Influencer Marketing space in 2009 both as an Influencer myself & as someone who provides advice & consultations to Brands on this subject. I focus specifically on this industry in the Indian context. Website | Blog | Shop | Workshops | Art | Consult Instagram | Twitter | Facebook Page | YouTube Channel | Podcast | TikTok | Pinterest Naina's art label KhaosPhilos on Instagram | WorkshopsByNaina on Instagram | For business enquiries, speaking engagements, consultation sessions & collaborations, email: n@naina.co
20:47
March 26, 2020
101 #TNRE : About My Art & Photography Practice #TheNainaRedhuExperience
Extracted from an Instagram Live Session. Naina Redhu is a professional photographer. Her career, spanning 16 years, started with an MBA in IT & Systems, to a job as an Innovation Management Consultant, to branding & graphic design work for international clients, to a full-time solo-entrepreneurship as an Experience Collector. Naina has her own podcast called The Naina Redhu Experience, where she talks about the business & professional aspects of photography, blogging & influencer marketing in India. She started her blog 16 years ago & it has evolved from writing about Creativity & Innovation, to sharing case studies about Branding & Graphic Design to, finally, a destination for some of the leading Luxury & Lifestyle brands as Naina writes features for these brands & photographs them. Her abstract art, under the KhaosPhilos label can be shopped on the Naina.co online store & she is available for bespoke commissions as well. “The New Rules of Online Brand Building”, Naina’s on-ground workshop, recently wrapped up its 7th Edition. Launched in 2018, “Workshops By Naina” is going to be seeing more editions across the country & online. Having traveled all over India as a child ( the advantage of having a father serving in the Indian Army ), she is also well-traveled across Europe ( Austria, Switzerland, Netherlands, Italy & France ), Asia ( Bhutan, Sri Lanka, Thailand, & Vietnam ), America ( New York, Los Angeles & San Francisco ), Canada & the Middle East. For those who are not located in / around NCR & are hence unable to attend Naina’s workshops, she is available for online video consultation sessions. Naina is also available for hire as a Speaker. She has been invited as a Keynote Speaker at a blogging conference & also speaks about the business of photography in India. Always learning & evolving online, she has presence across several online platforms. I started working in the Influencer Marketing space in 2009 both as an Influencer myself & as someone who provides advice & consultations to Brands on this subject. I focus specifically on this industry in the Indian context. Website | Blog | Shop | Workshops | Art | Consult Instagram | Twitter | Facebook Page | YouTube Channel | Podcast | TikTok | Pinterest Naina's art label KhaosPhilos on Instagram | WorkshopsByNaina on Instagram | For business enquiries, speaking engagements, consultation sessions & collaborations, email: n@naina.co
1:00:04
February 20, 2020
The Gift of Perspective : Have To Do vs. Get To Do #TNRE Episode 100 #TheNainaRedhuExperience
Trigger warning : I'm talking about the shift in perspective I was gifted when a friend of mine passed away. Grief, loss & a different way of looking at things. Dedicated to Bargoti. Naina Redhu is a professional photographer. Her career, spanning 16 years, started with an MBA in IT & Systems, to a job as an Innovation Management Consultant, to branding & graphic design work for international clients, to a full-time solo-entrepreneurship as an Experience Collector. Naina has her own podcast called The Naina Redhu Experience, where she talks about the business & professional aspects of photography, blogging & influencer marketing in India. She started her blog 16 years ago & it has evolved from writing about Creativity & Innovation, to sharing case studies about Branding & Graphic Design to, finally, a destination for some of the leading Luxury & Lifestyle brands as Naina writes features for these brands & photographs them. Her abstract art, under the KhaosPhilos label can be shopped on the Naina.co online store & she is available for bespoke commissions as well. “The New Rules of Online Brand Building”, Naina’s on-ground workshop, recently wrapped up its 7th Edition. Launched in 2018, “Workshops By Naina” is going to be seeing more editions across the country & online. Having traveled all over India as a child ( the advantage of having a father serving in the Indian Army ), she is also well-traveled across Europe ( Austria, Switzerland, Netherlands, Italy & France ), Asia ( Bhutan, Sri Lanka, Thailand, & Vietnam ), America ( New York, Los Angeles & San Francisco ), Canada & the Middle East. For those who are not located in / around NCR & are hence unable to attend Naina’s workshops, she is available for online video consultation sessions. Naina is also available for hire as a Speaker. She has been invited as a Keynote Speaker at a blogging conference & also speaks about the business of photography in India. Always learning & evolving online, she has presence across several online platforms. I started working in the Influencer Marketing space in 2009 both as an Influencer myself & as someone who provides advice & consultations to Brands on this subject. I focus specifically on this industry in the Indian context. Website | Blog | Shop | Workshops | Art | Consult Instagram | Twitter | Facebook Page | YouTube Channel | Podcast | TikTok | Pinterest Naina's art label KhaosPhilos on Instagram | WorkshopsByNaina on Instagram | For business enquiries, speaking engagements, consultation sessions & collaborations, email: n@naina.co
17:20
December 21, 2019
99 #TNRE : Hashtags in 2019 #TheNainaRedhuExperience
For the hashtag episode from 2 yrs ago, listen to episode no. 61. Not much has changed in terms of usage & relevance but there's a frenzy in confusion around hashtags. Are they effective? What's your goal? What are you trying to achieve? Hashtags are a tool to use, not a game that you need to win. Naina Redhu is a professional photographer. Her career, spanning 16 years, started with an MBA in IT & Systems, to a job as an Innovation Management Consultant, to branding & graphic design work for international clients, to a full-time solo-entrepreneurship as an Experience Collector. Naina has her own podcast called The Naina Redhu Experience, where she talks about the business & professional aspects of photography, blogging & influencer marketing in India. She started her blog 16 years ago & it has evolved from writing about Creativity & Innovation, to sharing case studies about Branding & Graphic Design to, finally, a destination for some of the leading Luxury & Lifestyle brands as Naina writes features for these brands & photographs them. Her abstract art, under the KhaosPhilos label can be shopped on the Naina.co online store & she is available for bespoke commissions as well. “The New Rules of Online Brand Building”, Naina’s on-ground workshop, recently wrapped up its 7th Edition. Launched in 2018, “Workshops By Naina” is going to be seeing more editions across the country & online. Having traveled all over India as a child ( the advantage of having a father serving in the Indian Army ), she is also well-traveled across Europe ( Austria, Switzerland, Netherlands, Italy & France ), Asia ( Bhutan, Sri Lanka, Thailand, & Vietnam ), America ( New York, Los Angeles & San Francisco ), Canada & the Middle East. For those who are not located in / around NCR & are hence unable to attend Naina’s workshops, she is available for online video consultation sessions. Naina is also available for hire as a Speaker. She has been invited as a Keynote Speaker at a blogging conference & also speaks about the business of photography in India. Always learning & evolving online, she has presence across several online platforms. I started working in the Influencer Marketing space in 2009 both as an Influencer myself & as someone who provides advice & consultations to Brands on this subject. I focus specifically on this industry in the Indian context. Website | Blog | Shop | Workshops | Art | Consult Instagram | Twitter | Facebook Page | YouTube Channel |
11:11
December 11, 2019
98 #TNRE : Do You Need Engagement on Instagram? #TheNainaRedhuExperience
What is engagement anyway? When anyone can buy comments, likes, video views, etc., what is the value of this "engagement"? Why are you even ON Instagram in the first place? Naina Redhu is a professional photographer. Her career, spanning 16 years, started with an MBA in IT & Systems, to a job as an Innovation Management Consultant, to branding & graphic design work for international clients, to a full-time solo-entrepreneurship as an Experience Collector. Naina has her own podcast called The Naina Redhu Experience, where she talks about the business & professional aspects of photography, blogging & influencer marketing in India. She started her blog 16 years ago & it has evolved from writing about Creativity & Innovation, to sharing case studies about Branding & Graphic Design to, finally, a destination for some of the leading Luxury & Lifestyle brands as Naina writes features for these brands & photographs them. Her abstract art, under the KhaosPhilos label can be shopped on the Naina.co online store & she is available for bespoke commissions as well. “The New Rules of Online Brand Building”, Naina’s on-ground workshop, recently wrapped up its 7th Edition. Launched in 2018, “Workshops By Naina” is going to be seeing more editions across the country & online. Having traveled all over India as a child ( the advantage of having a father serving in the Indian Army ), she is also well-traveled across Europe ( Austria, Switzerland, Netherlands, Italy & France ), Asia ( Bhutan, Sri Lanka, Thailand, & Vietnam ), America ( New York, Los Angeles & San Francisco ), Canada & the Middle East. For those who are not located in / around NCR & are hence unable to attend Naina’s workshops, she is available for online video consultation sessions. Naina is also available for hire as a Speaker. She has been invited as a Keynote Speaker at a blogging conference & also speaks about the business of photography in India. Always learning & evolving online, she has presence across several online platforms. I started working in the Influencer Marketing space in 2009 both as an Influencer myself & as someone who provides advice & consultations to Brands on this subject. I focus specifically on this industry in the Indian context. Website | Blog | Shop | Workshops | Art | Consult Instagram | Twitter | Facebook Page | YouTube Channel |
11:58
December 4, 2019
97 #TNRE : Introductions Are In Order : Who Is Naina?
About to hit 100 episodes on my podcast, some of you are new & I need to consolidate who I am too! So hi! Listen to me talk about who I am, what I do, how I got here, briefly. Naina Redhu is a professional photographer. Her career, spanning 16 years, started with an MBA in IT & Systems, to a job as an Innovation Management Consultant, to branding & graphic design work for international clients, to a full-time solo-entrepreneurship as an Experience Collector. Naina has her own podcast called The Naina Redhu Experience, where she talks about the business & professional aspects of photography, blogging & influencer marketing in India. She started her blog 16 years ago & it has evolved from writing about Creativity & Innovation, to sharing case studies about Branding & Graphic Design to, finally, a destination for some of the leading Luxury & Lifestyle brands as Naina writes features for these brands & photographs them. Her abstract art, under the KhaosPhilos label can be shopped on the Naina.co online store & she is available for bespoke commissions as well. “The New Rules of Online Brand Building”, Naina’s on-ground workshop, recently wrapped up its 7th Edition. Launched in 2018, “Workshops By Naina” is going to be seeing more editions across the country & online. Having traveled all over India as a child ( the advantage of having a father serving in the Indian Army ), she is also well-traveled across Europe ( Austria, Switzerland, Netherlands, Italy & France ), Asia ( Bhutan, Sri Lanka, Thailand, & Vietnam ), America ( New York, Los Angeles & San Francisco ), Canada & the Middle East. For those who are not located in / around NCR & are hence unable to attend Naina’s workshops, she is available for online video consultation sessions. Naina is also available for hire as a Speaker. She has been invited as a Keynote Speaker at a blogging conference & also speaks about the business of photography in India. Always learning & evolving online, she has presence across several online platforms. I started working in the Influencer Marketing space in 2009 both as an Influencer myself & as someone who provides advice & consultations to Brands on this subject. I focus specifically on this industry in the Indian context. Website | Blog | Shop | Workshops | Art | Consult Instagram | Twitter | Facebook Page | YouTube Channel |
19:59
November 28, 2019
96 #TNRE : At #AdobeMax 2019 & other thoughts about creativity
Back at Adobe Max for the second time. Recording & posting from Los Angeles. What's Adobe Max, what I was doing here & what's next! Naina Redhu is a professional photographer. Her career, spanning 16 years, started with an MBA in IT & Systems, to a job as an Innovation Management Consultant, to branding & graphic design work for international clients, to a full-time solo-entrepreneurship as an Experience Collector. Naina has her own podcast called The Naina Redhu Experience, where she talks about the business & professional aspects of photography, blogging & influencer marketing in India. She started her blog 16 years ago & it has evolved from writing about Creativity & Innovation, to sharing case studies about Branding & Graphic Design to, finally, a destination for some of the leading Luxury & Lifestyle brands as Naina writes features for these brands & photographs them. Her abstract art, under the KhaosPhilos label can be shopped on the Naina.co online store & she is available for bespoke commissions as well. “The New Rules of Online Brand Building”, Naina’s on-ground workshop, recently wrapped up its 7th Edition. Launched in 2018, “Workshops By Naina” is going to be seeing more editions across the country & online. Having traveled all over India as a child ( the advantage of having a father serving in the Indian Army ), she is also well-traveled across Europe ( Austria, Switzerland, Netherlands, Italy & France ), Asia ( Bhutan, Sri Lanka, Thailand, & Vietnam ), America ( New York, Los Angeles & San Francisco ), Canada & the Middle East. For those who are not located in / around NCR & are hence unable to attend Naina’s workshops, she is available for online video consultation sessions. Naina is also available for hire as a Speaker. She has been invited as a Keynote Speaker at a blogging conference & also speaks about the business of photography in India. Always learning & evolving online, she has presence across several online platforms. I started working in the Influencer Marketing space in 2009 both as an Influencer myself & as someone who provides advice & consultations to Brands on this subject. I focus specifically on this industry in the Indian context. Website | Blog | Shop | Workshops | Art | Consult Instagram | Twitter | Facebook Page | YouTube Channel |
15:57
November 6, 2019
95 #TNRE : TikTok Thoughts #TheNainaRedhuExperience
Is TikTok relevant? Should you be on it? What can you do on it? Etc. Naina Redhu is a professional photographer. Her career, spanning 16 years, started with an MBA in IT & Systems, to a job as an Innovation Management Consultant, to branding & graphic design work for international clients, to a full-time solo-entrepreneurship as an Experience Collector. Naina has her own podcast called The Naina Redhu Experience, where she talks about the business & professional aspects of photography, blogging & influencer marketing in India. She started her blog 16 years ago & it has evolved from writing about Creativity & Innovation, to sharing case studies about Branding & Graphic Design to, finally, a destination for some of the leading Luxury & Lifestyle brands as Naina writes features for these brands & photographs them. Her abstract art, under the KhaosPhilos label can be shopped on the Naina.co online store & she is available for bespoke commissions as well. “The New Rules of Online Brand Building”, Naina’s on-ground workshop, recently wrapped up its 7th Edition. Launched in 2018, “Workshops By Naina” is going to be seeing more editions across the country & online. Having traveled all over India as a child ( the advantage of having a father serving in the Indian Army ), she is also well-traveled across Europe ( Austria, Switzerland, Netherlands, Italy & France ), Asia ( Bhutan, Sri Lanka, Thailand, & Vietnam ), America ( New York, Los Angeles & San Francisco ), Canada & the Middle East. For those who are not located in / around NCR & are hence unable to attend Naina’s workshops, she is available for online video consultation sessions. Naina is also available for hire as a Speaker. She has been invited as a Keynote Speaker at a blogging conference & also speaks about the business of photography in India. Always learning & evolving online, she has presence across several online platforms. I started working in the Influencer Marketing space in 2009 both as an Influencer myself & as someone who provides advice & consultations to Brands on this subject. I focus specifically on this industry in the Indian context. Website | Blog | Shop | Workshops | Art | Consult Instagram | Twitter | Facebook Page | YouTube Channel |
14:31
October 13, 2019
94 #TNRE Where Do I Find Motivation #TheNainaRedhuExperience
Dictionary meaning of motivation : reason for acting/behaving a certain way. Reading 24-25 year olds saying they're demotivated / feeling old. It's not about being motivated, it's about showing up, consistently, day after day and putting in the work. Motivation will strike you at 3am but you'll be in bed and by the time you wake it, it's gone. It'll strike you when you're watching a film in a theater but it'll be gone by the time you walk out. It's a great feeling to be motivated but it doesn't DO anything. One of my reasons for doing what I do is money. It's nice to see money coming in to my bank account. It means I can save for that couples vacation and create memories and spend quality time with Bharat. It means I can save for that trip with the family - who knows how long my parents are going to be around. I get to spend quality time with them. The money is a means though. My goal is to spend quality time with people I love, with myself. Having money to spare means that I get to do those things. That's my reason. I have 50,000 things to do and very little time. Doesn't mean you burn yourself out of course. That's the flip side. We can continue to run ourselves into the ground with work even if we are demotivated to do the work. Naina Redhu is a professional photographer. Her career, spanning 16 years, started with an MBA in IT & Systems, to a job as an Innovation Management Consultant, to branding & graphic design work for international clients, to a full-time solo-entrepreneurship as an Experience Collector. Naina has her own podcast called The Naina Redhu Experience, where she talks about the business & professional aspects of photography, blogging & influencer marketing in India. She started her blog 16 years ago & it has evolved from writing about Creativity & Innovation, to sharing case studies about Branding & Graphic Design to, finally, a destination for some of the leading Luxury & Lifestyle brands as Naina writes features for these brands & photographs them. Her abstract art, under the KhaosPhilos label can be shopped on the Naina.co online store & she is available for bespoke commissions as well. “The New Rules of Online Brand Building”, Naina’s on-ground workshop, recently wrapped up its 7th Edition. Launched in 2018, “Workshops By Naina” is going to be seeing more editions across the country & online. Having traveled all over India as a child ( the advantage of having a father serving in the Indian Army ), she is also well-traveled across Europe ( Austria, Switzerland, Netherlands, Italy & France ), Asia ( Bhutan, Sri Lanka, Thailand, & Vietnam ), America ( New York, Los Angeles & San Francisco ), Canada & the Middle East. For those who are not located in / around NCR & are hence unable to attend Naina’s workshops, she is available for online video consultation sessions. Naina is also available for hire as a Speaker. She has been invited as a Keynote Speaker at a blogging conference & also speaks about the business of photography in India. Always learning & evolving online, she has presence across several online platforms. I started working in the Influencer Marketing space in 2009 both as an Influencer myself & as someone who provides advice & consultations to Brands on this subject. I focus specifically on this industry in the Indian context. Website | Blog | Shop | Workshops | Art | Consult Instagram | Twitter | Facebook Page
20:26
July 9, 2019
93 #TNRE Seven Streams of Revenue / Income for Solo Entrepreneurs #TheNainaRedhuExperience
An introduction to the concept of "Seven Streams of Revenue" or income, for self-employed solo-entrepreneurs. Sharing examples of what my own multiple Streams of Revenue are and some suggestions of additionals ones that anyone can pursue. Naina Redhu is a professional photographer. Her career, spanning 16 years, started with an MBA in IT & Systems, to a job as an Innovation Management Consultant, to branding & graphic design work for international clients, to a full-time solo-entrepreneurship as an Experience Collector. Naina has her own podcast called The Naina Redhu Experience, where she talks about the business & professional aspects of photography, blogging & influencer marketing in India. She started her blog 16 years ago & it has evolved from writing about Creativity & Innovation, to sharing case studies about Branding & Graphic Design to, finally, a destination for some of the leading Luxury & Lifestyle brands as Naina writes features for these brands & photographs them. Her abstract art, under the KhaosPhilos label can be shopped on the Naina.co online store & she is available for bespoke commissions as well. “The New Rules of Online Brand Building”, Naina’s on-ground workshop, recently wrapped up its 7th Edition. Launched in 2018, “Workshops By Naina” is going to be seeing more editions across the country & online. Having traveled all over India as a child ( the advantage of having a father serving in the Indian Army ), she is also well-traveled across Europe ( Austria, Switzerland, Netherlands, Italy & France ), Asia ( Bhutan, Sri Lanka, Thailand, & Vietnam ), America ( New York, Los Angeles & San Francisco ), Canada & the Middle East. For those who are not located in / around NCR & are hence unable to attend Naina’s workshops, she is available for online video consultation sessions. Naina is also available for hire as a Speaker. She has been invited as a Keynote Speaker at a blogging conference & also speaks about the business of photography in India. Always learning & evolving online, she has presence across several online platforms. I started working in the Influencer Marketing space in 2009 both as an Influencer myself & as someone who provides advice & consultations to Brands on this subject. I focus specifically on this industry in the Indian context. Website | Blog | Shop | Workshops | Art | Consult Instagram | Twitter | Facebook Page | YouTube Channel |
20:58
June 30, 2019
92 #TNRE Working For Free, Fake Followers & Post Confluence Thoughts #TheNainaRedhuExperience
Post Confluence 2019 thoughts. I was moderating a panel where we discussed the menace of fake followers & how that affects the industry. I touch on that for a bit. I also talk about why and how one should never work for free. Naina Redhu is a professional photographer. Her career, spanning 16 years, started with an MBA in IT & Systems, to a job as an Innovation Management Consultant, to branding & graphic design work for international clients, to a full-time solo-entrepreneurship as an Experience Collector. Naina has her own podcast called The Naina Redhu Experience, where she talks about the business & professional aspects of photography, blogging & influencer marketing in India. She started her blog 16 years ago & it has evolved from writing about Creativity & Innovation, to sharing case studies about Branding & Graphic Design to, finally, a destination for some of the leading Luxury & Lifestyle brands as Naina writes features for these brands & photographs them. Her abstract art, under the KhaosPhilos label can be shopped on the Naina.co online store & she is available for bespoke commissions as well. “The New Rules of Online Brand Building”, Naina’s on-ground workshop, recently wrapped up its 7th Edition. Launched in 2018, “Workshops By Naina” is going to be seeing more editions across the country & online. Having traveled all over India as a child ( the advantage of having a father serving in the Indian Army ), she is also well-traveled across Europe ( Austria, Switzerland, Netherlands, Italy & France ), Asia ( Bhutan, Sri Lanka, Thailand, & Vietnam ), America ( New York, Los Angeles & San Francisco ), Canada & the Middle East. For those who are not located in / around NCR & are hence unable to attend Naina’s workshops, she is available for online video consultation sessions. Naina is also available for hire as a Speaker. She has been invited as a Keynote Speaker at a blogging conference & also speaks about the business of photography in India. Always learning & evolving online, she has presence across several online platforms. I started working in the Influencer Marketing space in 2009 both as an Influencer myself & as someone who provides advice & consultations to Brands on this subject. I focus specifically on this industry in the Indian context. Website | Blog | Shop | Workshops | Art | Consult Instagram | Twitter | Facebook Page | YouTube Channel |
26:44
June 23, 2019
91 #TNRE : "Just Like That" & Other Excuses To Say Silly Things
Think before you speak! Yes, it's possible. It shows that you respect the other person's time and space. Naina Redhu is a professional photographer. Her career, spanning 16 years, started with an MBA in IT & Systems, to a job as an Innovation Management Consultant, to branding & graphic design work for international clients, to a full-time solo-entrepreneurship as an Experience Collector. Naina has her own podcast called The Naina Redhu Experience, where she talks about the business & professional aspects of photography, blogging & influencer marketing in India. She started her blog 16 years ago & it has evolved from writing about Creativity & Innovation, to sharing case studies about Branding & Graphic Design to, finally, a destination for some of the leading Luxury & Lifestyle brands as Naina writes features for these brands & photographs them. Her abstract art, under the KhaosPhilos label can be shopped on the Naina.co online store & she is available for bespoke commissions as well. “The New Rules of Online Brand Building”, Naina’s on-ground workshop, recently wrapped up its 7th Edition. Launched in 2018, “Workshops By Naina” is going to be seeing more editions across the country & online. Having traveled all over India as a child ( the advantage of having a father serving in the Indian Army ), she is also well-traveled across Europe ( Austria, Switzerland, Netherlands, Italy & France ), Asia ( Bhutan, Sri Lanka, Thailand, & Vietnam ), America ( New York, Los Angeles & San Francisco ), Canada & the Middle East. For those who are not located in / around NCR & are hence unable to attend Naina’s workshops, she is available for online video consultation sessions. Naina is also available for hire as a Speaker. She has been invited as a Keynote Speaker at a blogging conference & also speaks about the business of photography in India. Always learning & evolving online, she has presence across several online platforms. I started working in the Influencer Marketing space in 2009 both as an Influencer myself & as someone who provides advice & consultations to Brands on this subject. I focus specifically on this industry in the Indian context. Website | Blog | Shop | Workshops | Art | Consult Instagram | Twitter | Facebook Page | YouTube Channel |
09:16
May 23, 2019
90 #TNRE : About The Brooches #TheNainaRedhuExperience
If you haven’t noticed, I’ve begun adding products to my online shop. I’m hand-painting wooden brooches as mini art pieces that you can wear. I talk a bit about what’s going on behind the scenes and how I am coping. There’s a LOT to unpack here. It isn’t a structured conversation. But I really had to get it out to get started. I’m going to share everything subsequently – if you have questions, please ask and I will talk about that in the next episode of the podcast. See the Brooches : naina.co/shop Naina Redhu is a professional photographer. Her career, spanning 16 years, started with an MBA in IT & Systems, to a job as an Innovation Management Consultant, to branding & graphic design work for international clients, to a full-time solo-entrepreneurship as an Experience Collector. Naina has her own podcast called The Naina Redhu Experience, where she talks about the business & professional aspects of photography, blogging & influencer marketing in India. She started her blog 16 years ago & it has evolved from writing about Creativity & Innovation, to sharing case studies about Branding & Graphic Design to, finally, a destination for some of the leading Luxury & Lifestyle brands as Naina writes features for these brands & photographs them. Her abstract art, under the KhaosPhilos label can be shopped on the Naina.co online store & she is available for bespoke commissions as well. “The New Rules of Online Brand Building”, Naina’s on-ground workshop, recently wrapped up its 7th Edition. Launched in 2018, “Workshops By Naina” is going to be seeing more editions across the country & online. Having traveled all over India as a child ( the advantage of having a father serving in the Indian Army ), she is also well-traveled across Europe ( Austria, Switzerland, Netherlands, Italy & France ), Asia ( Bhutan, Sri Lanka, Thailand, & Vietnam ), America ( New York, Los Angeles & San Francisco ), Canada & the Middle East. For those who are not located in / around NCR & are hence unable to attend Naina’s workshops, she is available for online video consultation sessions. Naina is also available for hire as a Speaker. She has been invited as a Keynote Speaker at a blogging conference & also speaks about the business of photography in India. Always learning & evolving online, she has presence across several online platforms. I started working in the Influencer Marketing space in 2009 both as an Influencer myself & as someone who provides advice & consultations to Brands on this subject. I focus specifically on this industry in the Indian context. Website | Blog | Shop | Workshops | Art | Consult Instagram | Twitter | Facebook Page | YouTube Channel |
17:56
April 4, 2019
89 #TNRE : Plague of Pedestals
Plague of Pedestals. Podcast episode no. 89 Examples of pedestals : Soldiers are martyrs. ( They choose to die for their beliefs : no. They want to come back home to their families like all the rest of us. Stop forcing them to prove their patriotism by dying. ) Women are mothers. ( No. Women have a biologically evolved flesh contraption that can be conducive to producing babies. Doesn’t mean that women are not allowed to be assholes. ) Men are strong. ( Men are human beings. They get hurt. They cry. Doesn’t make them less of a “man”. Men are allowed to be weak if they want. No one is strong ALL the time. If they try to be, they are going to suffer from severe mental health issues. ) Women are supposed to be nice and understanding. No. Fuck that. I’m not nice. I’m not understanding. I am not going to be a martyr for anyone’s bullshit. I refuse to allow anyone to put women on a pedestal. Goddesses. Mothers. Daughters. As if I’ve signed a contract with all of humankind to always take everyone’s bullshit and be ok with it. Naina Redhu is a professional photographer. Her career, spanning 16 years, started with an MBA in IT & Systems, to a job as an Innovation Management Consultant, to branding & graphic design work for international clients, to a full-time solo-entrepreneurship as an Experience Collector. Naina has her own podcast called The Naina Redhu Experience, where she talks about the business & professional aspects of photography, blogging & influencer marketing in India. She started her blog 16 years ago & it has evolved from writing about Creativity & Innovation, to sharing case studies about Branding & Graphic Design to, finally, a destination for some of the leading Luxury & Lifestyle brands as Naina writes features for these brands & photographs them. Her abstract art, under the KhaosPhilos label can be shopped on the Naina.co online store & she is available for bespoke commissions as well. “The New Rules of Online Brand Building”, Naina’s on-ground workshop, recently wrapped up its 7th Edition. Launched in 2018, “Workshops By Naina” is going to be seeing more editions across the country & online. Having traveled all over India as a child ( the advantage of having a father serving in the Indian Army ), she is also well-traveled across Europe ( Austria, Switzerland, Netherlands, Italy & France ), Asia ( Bhutan, Sri Lanka, Thailand, & Vietnam ), America ( New York, Los Angeles & San Francisco ), Canada & the Middle East. For those who are not located in / around NCR & are hence unable to attend Naina’s workshops, she is available for online video consultation sessions. Naina is also available for hire as a Speaker. She has been invited as a Keynote Speaker at a blogging conference & also speaks about the business of photography in India. Always learning & evolving online, she has presence across several online platforms. I started working in the Influencer Marketing space in 2009 both as an Influencer myself & as someone who provides advice & consultations to Brands on this subject. I focus specifically on this industry in the Indian context. Website | Blog | Shop | Workshops | Art | Consult Instagram | Twitter | Facebook Page | YouTube Channel |
20:19
March 13, 2019
88 #TNRE : When A Magazine Wants To Publish My Photographs #TheNainaRedhuExperience
That Magazine Wants To Publish My Photographs : What Should I Be Asking / Expecting? Is it a feature about you? Then the contract can say, "usage / licensing only for this feature" Is the feature about something / someone else? Where they want to use photos shot by you? Is it an editorial piece or an advertising piece? Aka advertorial. Then image licensing / usage fees are applicable. These depend on how many images, how many pages, size of image on page, etc. If image is to be used on the cover, then you get paid more. It doesn't mean it's a privilege & you get paid less. When you are not the photographer : who owns the photo? Get their permission. If you don't know who owns it, ask. Naina Redhu is a professional photographer. Her career, spanning 16 years, started with an MBA in IT & Systems, to a job as an Innovation Management Consultant, to branding & graphic design work for international clients, to a full-time solo-entrepreneurship as an Experience Collector. Naina has her own podcast called The Naina Redhu Experience, where she talks about the business & professional aspects of photography, blogging & influencer marketing in India. She started her blog 16 years ago & it has evolved from writing about Creativity & Innovation, to sharing case studies about Branding & Graphic Design to, finally, a destination for some of the leading Luxury & Lifestyle brands as Naina writes features for these brands & photographs them. Her abstract art, under the KhaosPhilos label can be shopped on the Naina.co online store & she is available for bespoke commissions as well. “The New Rules of Online Brand Building”, Naina’s on-ground workshop, recently wrapped up its 7th Edition. Launched in 2018, “Workshops By Naina” is going to be seeing more editions across the country & online. Having traveled all over India as a child ( the advantage of having a father serving in the Indian Army ), she is also well-traveled across Europe ( Austria, Switzerland, Netherlands, Italy & France ), Asia ( Bhutan, Sri Lanka, Thailand, & Vietnam ), America ( New York, Los Angeles & San Francisco ), Canada & the Middle East. For those who are not located in / around NCR & are hence unable to attend Naina’s workshops, she is available for online video consultation sessions. Naina is also available for hire as a Speaker. She has been invited as a Keynote Speaker at a blogging conference & also speaks about the business of photography in India. Always learning & evolving online, she has presence across several online platforms. I started working in the Influencer Marketing space in 2009 both as an Influencer myself & as someone who provides advice & consultations to Brands on this subject. I focus specifically on this industry in the Indian context. Website | Blog | Shop | Workshops | Art | Consult Instagram | Twitter | Facebook Page | YouTube Channel |
17:46
February 27, 2019
87 #TNRE What to do when someone asks you to take their photograph. (For free).
What to do when someone asks you to take their photograph. (For free). Naina Redhu is a professional photographer. Her career, spanning 16 years, started with an MBA in IT & Systems, to a job as an Innovation Management Consultant, to branding & graphic design work for international clients, to a full-time solo-entrepreneurship as an Experience Collector. Naina has her own podcast called The Naina Redhu Experience, where she talks about the business & professional aspects of photography, blogging & influencer marketing in India. She started her blog 16 years ago & it has evolved from writing about Creativity & Innovation, to sharing case studies about Branding & Graphic Design to, finally, a destination for some of the leading Luxury & Lifestyle brands as Naina writes features for these brands & photographs them. Her abstract art, under the KhaosPhilos label can be shopped on the Naina.co online store & she is available for bespoke commissions as well. “The New Rules of Online Brand Building”, Naina’s on-ground workshop, recently wrapped up its 7th Edition. Launched in 2018, “Workshops By Naina” is going to be seeing more editions across the country & online. Having traveled all over India as a child ( the advantage of having a father serving in the Indian Army ), she is also well-traveled across Europe ( Austria, Switzerland, Netherlands, Italy & France ), Asia ( Bhutan, Sri Lanka, Thailand, & Vietnam ), America ( New York, Los Angeles & San Francisco ), Canada & the Middle East. For those who are not located in / around NCR & are hence unable to attend Naina’s workshops, she is available for online video consultation sessions. Naina is also available for hire as a Speaker. She has been invited as a Keynote Speaker at a blogging conference & also speaks about the business of photography in India. Always learning & evolving online, she has presence across several online platforms. I started working in the Influencer Marketing space in 2009 both as an Influencer myself & as someone who provides advice & consultations to Brands on this subject. I focus specifically on this industry in the Indian context. Website | Blog | Shop | Workshops | Art | Consult Instagram | Twitter | Facebook Page | YouTube Channel |
18:34
February 16, 2019
85 #TNRE : Gifting in the context of Influencer Marketing for Brands #TheNainaRedhuExperience
Launching a new store location. My social media team sat down with me and spent 3 hours coming up with a “gift box” and invite to send to about 30-35 well established influencers in different segments. Fashion, food, lifestyle and then people who have been part of my journey from day 1. Each box would cost about Rs 3000 to put together and design and deliver. Upon my initial insistence I wanted it to have a very personal touch.  A bottle of my sangria . My moms cookies which are popular with my customers. 2 homemade hair masks because I’m a big believer in coming up with things from our kitchen instead of chemicals. So I listened and came home. And then last night I thought. I will spend about a lakh to maybe get 10seconds of a mention on Instagram by these wonderful ladies. Some will use the stuff, some maybe not. Maybe a handful will actually come in to experience my service. I decided to scrap it all. 10 disabled people can get a wheelchair to become mobile and live their lives in Naina Redhu is a professional photographer. Her career, spanning 16 years, started with an MBA in IT & Systems, to a job as an Innovation Management Consultant, to branding & graphic design work for international clients, to a full-time solo-entrepreneurship as an Experience Collector. Naina has her own podcast called The Naina Redhu Experience, where she talks about the business & professional aspects of photography, blogging & influencer marketing in India. She started her blog 16 years ago & it has evolved from writing about Creativity & Innovation, to sharing case studies about Branding & Graphic Design to, finally, a destination for some of the leading Luxury & Lifestyle brands as Naina writes features for these brands & photographs them. Her abstract art, under the KhaosPhilos label can be shopped on the Naina.co online store & she is available for bespoke commissions as well. “The New Rules of Online Brand Building”, Naina’s on-ground workshop, recently wrapped up its 7th Edition. Launched in 2018, “Workshops By Naina” is going to be seeing more editions across the country & online. Having traveled all over India as a child ( the advantage of having a father serving in the Indian Army ), she is also well-traveled across Europe ( Austria, Switzerland, Netherlands, Italy & France ), Asia ( Bhutan, Sri Lanka, Thailand, & Vietnam ), America ( New York, Los Angeles & San Francisco ), Canada & the Middle East. For those who are not located in / around NCR & are hence unable to attend Naina’s workshops, she is available for online video consultation sessions. Naina is also available for hire as a Speaker. She has been invited as a Keynote Speaker at a blogging conference & also speaks about the business of photography in India. Always learning & evolving online, she has presence across several online platforms. I started working in the Influencer Marketing space in 2009 both as an Influencer myself & as someone who provides advice & consultations to Brands on this subject. I focus specifically on this industry in the Indian context. Website | Blog | Shop | Workshops | Art | Consult Instagram | Twitter | Facebook Page | YouTube Channel |
18:35
September 5, 2018
84 #TNRE : Influencer Marketing for Brands 09 : What are Influencers Paid For? What is Influence?
If the entire story behind my brand is based on authenticity , does it not affect my credibility to “pay” someone to say good stuff about me? What are Influencers paid for? What is Influence? I’m paying an influencer to influence ? WHAT is that influence? Paid for time effort platform. Choose authentic influencer & brand's credibility multiplies Not paying for opinion Build relationship, ask for feedback Everyone has influence Create content around their experience Brand building & awareness Ideal influenced would be someone who has influence even if they are not on Instagram. What are they doing with their life otherwise? Would you know about them without instagram? Famous for being famous is not a long term brand strategy This is part of an ongoing series where I talk about getting started on Influencer Marketing from the point of view of Brands. If you are a brand / brand manager & have been wanting to understand how to work with Influencers, I recommend getting started from Part 1 on this playlist on YoutTube Naina Redhu is a professional photographer. Her career, spanning 16 years, started with an MBA in IT & Systems, to a job as an Innovation Management Consultant, to branding & graphic design work for international clients, to a full-time solo-entrepreneurship as an Experience Collector. Naina has her own podcast called The Naina Redhu Experience, where she talks about the business & professional aspects of photography, blogging & influencer marketing in India. She started her blog 16 years ago & it has evolved from writing about Creativity & Innovation, to sharing case studies about Branding & Graphic Design to, finally, a destination for some of the leading Luxury & Lifestyle brands as Naina writes features for these brands & photographs them. Her abstract art, under the KhaosPhilos label can be shopped on the Naina.co online store & she is available for bespoke commissions as well. “The New Rules of Online Brand Building”, Naina’s on-ground workshop, recently wrapped up its 7th Edition. Launched in 2018, “Workshops By Naina” is going to be seeing more editions across the country & online. Having traveled all over India as a child ( the advantage of having a father serving in the Indian Army ), she is also well-traveled across Europe ( Austria, Switzerland, Netherlands, Italy & France ), Asia ( Bhutan, Sri Lanka, Thailand, & Vietnam ), America ( New York, Los Angeles & San Francisco ), Canada & the Middle East. For those who are not located in / around NCR & are hence unable to attend Naina’s workshops, she is available for online video consultation sessions. Naina is also available for hire as a Speaker. She has been invited as a Keynote Speaker at a blogging conference & also speaks about the business of photography in India. Always learning & evolving online, she has presence across several online platforms. I started working in the Influencer Marketing space in 2009 both as an Influencer myself & as someone who provides advice & consultations to Brands on this subject. I focus specifically on this industry in the Indian context. Website | Blog | Shop | Workshops | Art | Consult Instagram | Twitter | Facebook Page | YouTube Channel |
20:14
August 29, 2018
83 #TNRE : Is It Too Late To Become A Blogger / Influencer In India? #TheNainaRedhuExperience
Influencer Marketing in India: Why are you a blogger? Famous for being famous not sustainable unless backed by money. Never too late. Always some blogs shutting down Quality is still missing Ever growing market Each one of us is an Influencer in our own circles Provide some value / learning ( Workshops : naina.co/workshop Blog : naina.co/blog ) This is part of an ongoing series where I talk about getting started on Influencer Marketing from the point of view of Brands. If you are a brand / brand manager & have been wanting to understand how to work with Influencers, I recommend getting started from Part 1 on this playlist on YoutTube Naina Redhu is a professional photographer. Her career, spanning 16 years, started with an MBA in IT & Systems, to a job as an Innovation Management Consultant, to branding & graphic design work for international clients, to a full-time solo-entrepreneurship as an Experience Collector. Naina has her own podcast called The Naina Redhu Experience, where she talks about the business & professional aspects of photography, blogging & influencer marketing in India. She started her blog 16 years ago & it has evolved from writing about Creativity & Innovation, to sharing case studies about Branding & Graphic Design to, finally, a destination for some of the leading Luxury & Lifestyle brands as Naina writes features for these brands & photographs them. Her abstract art, under the KhaosPhilos label can be shopped on the Naina.co online store & she is available for bespoke commissions as well. “The New Rules of Online Brand Building”, Naina’s on-ground workshop, recently wrapped up its 7th Edition. Launched in 2018, “Workshops By Naina” is going to be seeing more editions across the country & online. Having traveled all over India as a child ( the advantage of having a father serving in the Indian Army ), she is also well-traveled across Europe ( Austria, Switzerland, Netherlands, Italy & France ), Asia ( Bhutan, Sri Lanka, Thailand, & Vietnam ), America ( New York, Los Angeles & San Francisco ), Canada & the Middle East. For those who are not located in / around NCR & are hence unable to attend Naina’s workshops, she is available for online video consultation sessions. Naina is also available for hire as a Speaker. She has been invited as a Keynote Speaker at a blogging conference & also speaks about the business of photography in India. Always learning & evolving online, she has presence across several online platforms. I started working in the Influencer Marketing space in 2009 both as an Influencer myself & as someone who provides advice & consultations to Brands on this subject. I focus specifically on this industry in the Indian context. Website | Blog | Shop | Workshops | Art | Consult Instagram | Twitter | Facebook Page | YouTube Channel |
15:23
August 22, 2018
82 #TNRE : Is Being on Social Media Important for Photographers? #TheNainaRedhuExperience
How does it help? What is the best way to do it? Video on YouTube.com/nainaredhu & blog naina.co/tnre This is part of an ongoing series where I talk about getting started on Influencer Marketing from the point of view of Brands. If you are a brand / brand manager & have been wanting to understand how to work with Influencers, I recommend getting started from Part 1 on this playlist on YoutTube Naina Redhu is a professional photographer. Her career, spanning 16 years, started with an MBA in IT & Systems, to a job as an Innovation Management Consultant, to branding & graphic design work for international clients, to a full-time solo-entrepreneurship as an Experience Collector. Naina has her own podcast called The Naina Redhu Experience, where she talks about the business & professional aspects of photography, blogging & influencer marketing in India. She started her blog 16 years ago & it has evolved from writing about Creativity & Innovation, to sharing case studies about Branding & Graphic Design to, finally, a destination for some of the leading Luxury & Lifestyle brands as Naina writes features for these brands & photographs them. Her abstract art, under the KhaosPhilos label can be shopped on the Naina.co online store & she is available for bespoke commissions as well. “The New Rules of Online Brand Building”, Naina’s on-ground workshop, recently wrapped up its 7th Edition. Launched in 2018, “Workshops By Naina” is going to be seeing more editions across the country & online. Having traveled all over India as a child ( the advantage of having a father serving in the Indian Army ), she is also well-traveled across Europe ( Austria, Switzerland, Netherlands, Italy & France ), Asia ( Bhutan, Sri Lanka, Thailand, & Vietnam ), America ( New York, Los Angeles & San Francisco ), Canada & the Middle East. For those who are not located in / around NCR & are hence unable to attend Naina’s workshops, she is available for online video consultation sessions. Naina is also available for hire as a Speaker. She has been invited as a Keynote Speaker at a blogging conference & also speaks about the business of photography in India. Always learning & evolving online, she has presence across several online platforms. I started working in the Influencer Marketing space in 2009 both as an Influencer myself & as someone who provides advice & consultations to Brands on this subject. I focus specifically on this industry in the Indian context. Website | Blog | Shop | Workshops | Art | Consult Instagram | Twitter | Facebook Page | YouTube Channel |
17:12
August 15, 2018
81 TNRE : Sharing is Caring & How I Setup My First Workshop #TheNainaRedhuExperience
Some learnings from my first workshop (online brand building, influencer marketing, editorial calendar, social media etc) and a general sense of sharing is caring would be good in the blogging & photography industry in India. Naina Redhu is a professional photographer. Her career, spanning 16 years, started with an MBA in IT & Systems, to a job as an Innovation Management Consultant, to branding & graphic design work for international clients, to a full-time solo-entrepreneurship as an Experience Collector. Naina has her own podcast called The Naina Redhu Experience, where she talks about the business & professional aspects of photography, blogging & influencer marketing in India. She started her blog 16 years ago & it has evolved from writing about Creativity & Innovation, to sharing case studies about Branding & Graphic Design to, finally, a destination for some of the leading Luxury & Lifestyle brands as Naina writes features for these brands & photographs them. Her abstract art, under the KhaosPhilos label can be shopped on the Naina.co online store & she is available for bespoke commissions as well. “The New Rules of Online Brand Building”, Naina’s on-ground workshop, recently wrapped up its 7th Edition. Launched in 2018, “Workshops By Naina” is going to be seeing more editions across the country & online. Having traveled all over India as a child ( the advantage of having a father serving in the Indian Army ), she is also well-traveled across Europe ( Austria, Switzerland, Netherlands, Italy & France ), Asia ( Bhutan, Sri Lanka, Thailand, & Vietnam ), America ( New York, Los Angeles & San Francisco ), Canada & the Middle East. For those who are not located in / around NCR & are hence unable to attend Naina’s workshops, she is available for online video consultation sessions. Naina is also available for hire as a Speaker. She has been invited as a Keynote Speaker at a blogging conference & also speaks about the business of photography in India. Always learning & evolving online, she has presence across several online platforms. I started working in the Influencer Marketing space in 2009 both as an Influencer myself & as someone who provides advice & consultations to Brands on this subject. I focus specifically on this industry in the Indian context. Website | Blog | Shop | Workshops | Art | Consult Instagram | Twitter | Facebook Page | YouTube Channel |
16:58
August 8, 2018
80 #TNRE : About Envy & Blogging etc #TheNainaRedhuExperience
Talking about what I’m envious of and how I’m trying to deal with it. It’s not easy. Everything is, “Oooh! Shiny!” and despite having been around in the industry for… Naina Redhu is a professional photographer. Her career, spanning 16 years, started with an MBA in IT & Systems, to a job as an Innovation Management Consultant, to branding & graphic design work for international clients, to a full-time solo-entrepreneurship as an Experience Collector. Naina has her own podcast called The Naina Redhu Experience, where she talks about the business & professional aspects of photography, blogging & influencer marketing in India. She started her blog 16 years ago & it has evolved from writing about Creativity & Innovation, to sharing case studies about Branding & Graphic Design to, finally, a destination for some of the leading Luxury & Lifestyle brands as Naina writes features for these brands & photographs them. Her abstract art, under the KhaosPhilos label can be shopped on the Naina.co online store & she is available for bespoke commissions as well. “The New Rules of Online Brand Building”, Naina’s on-ground workshop, recently wrapped up its 7th Edition. Launched in 2018, “Workshops By Naina” is going to be seeing more editions across the country & online. Having traveled all over India as a child ( the advantage of having a father serving in the Indian Army ), she is also well-traveled across Europe ( Austria, Switzerland, Netherlands, Italy & France ), Asia ( Bhutan, Sri Lanka, Thailand, & Vietnam ), America ( New York, Los Angeles & San Francisco ), Canada & the Middle East. For those who are not located in / around NCR & are hence unable to attend Naina’s workshops, she is available for online video consultation sessions. Naina is also available for hire as a Speaker. She has been invited as a Keynote Speaker at a blogging conference & also speaks about the business of photography in India. Always learning & evolving online, she has presence across several online platforms. I started working in the Influencer Marketing space in 2009 both as an Influencer myself & as someone who provides advice & consultations to Brands on this subject. I focus specifically on this industry in the Indian context. Website | Blog | Shop | Workshops | Art | Consult Instagram | Twitter | Facebook Page | YouTube Channel |
19:12
July 10, 2018
79 #TNRE Hindi Edition : ब्लौग्गिन्ग क्या है? / What is Blogging? #TheNainaRedhuExperience
After spending years thinking about discussing blogging in Hindi, here we are! ब्लौग्गिन्ग के बारे मैं थोड़ा बहुत Naina Redhu is a professional photographer. Her career, spanning 16 years, started with an MBA in IT & Systems, to a job as an Innovation Management Consultant, to branding & graphic design work for international clients, to a full-time solo-entrepreneurship as an Experience Collector. Naina has her own podcast called The Naina Redhu Experience, where she talks about the business & professional aspects of photography, blogging & influencer marketing in India. She started her blog 16 years ago & it has evolved from writing about Creativity & Innovation, to sharing case studies about Branding & Graphic Design to, finally, a destination for some of the leading Luxury & Lifestyle brands as Naina writes features for these brands & photographs them. Her abstract art, under the KhaosPhilos label can be shopped on the Naina.co online store & she is available for bespoke commissions as well. “The New Rules of Online Brand Building”, Naina’s on-ground workshop, recently wrapped up its 7th Edition. Launched in 2018, “Workshops By Naina” is going to be seeing more editions across the country & online. Having traveled all over India as a child ( the advantage of having a father serving in the Indian Army ), she is also well-traveled across Europe ( Austria, Switzerland, Netherlands, Italy & France ), Asia ( Bhutan, Sri Lanka, Thailand, & Vietnam ), America ( New York, Los Angeles & San Francisco ), Canada & the Middle East. For those who are not located in / around NCR & are hence unable to attend Naina’s workshops, she is available for online video consultation sessions. Naina is also available for hire as a Speaker. She has been invited as a Keynote Speaker at a blogging conference & also speaks about the business of photography in India. Always learning & evolving online, she has presence across several online platforms. I started working in the Influencer Marketing space in 2009 both as an Influencer myself & as someone who provides advice & consultations to Brands on this subject. I focus specifically on this industry in the Indian context. Website | Blog | Shop | Workshops | Art | Consult Instagram | Twitter | Facebook Page | YouTube Channel |
21:29
May 31, 2018
78 #TNRE : Fashion Weeks, Paid Collaborations and Desperation #TheNainaRedhuExperience
This is entirely in response to an email I received. The email is indicative of the state of the industry in India currently. Blogging specifically but also how creatives and… Naina Redhu is a professional photographer. Her career, spanning 16 years, started with an MBA in IT & Systems, to a job as an Innovation Management Consultant, to branding & graphic design work for international clients, to a full-time solo-entrepreneurship as an Experience Collector. Naina has her own podcast called The Naina Redhu Experience, where she talks about the business & professional aspects of photography, blogging & influencer marketing in India. She started her blog 16 years ago & it has evolved from writing about Creativity & Innovation, to sharing case studies about Branding & Graphic Design to, finally, a destination for some of the leading Luxury & Lifestyle brands as Naina writes features for these brands & photographs them. Her abstract art, under the KhaosPhilos label can be shopped on the Naina.co online store & she is available for bespoke commissions as well. “The New Rules of Online Brand Building”, Naina’s on-ground workshop, recently wrapped up its 7th Edition. Launched in 2018, “Workshops By Naina” is going to be seeing more editions across the country & online. Having traveled all over India as a child ( the advantage of having a father serving in the Indian Army ), she is also well-traveled across Europe ( Austria, Switzerland, Netherlands, Italy & France ), Asia ( Bhutan, Sri Lanka, Thailand, & Vietnam ), America ( New York, Los Angeles & San Francisco ), Canada & the Middle East. For those who are not located in / around NCR & are hence unable to attend Naina’s workshops, she is available for online video consultation sessions. Naina is also available for hire as a Speaker. She has been invited as a Keynote Speaker at a blogging conference & also speaks about the business of photography in India. Always learning & evolving online, she has presence across several online platforms. I started working in the Influencer Marketing space in 2009 both as an Influencer myself & as someone who provides advice & consultations to Brands on this subject. I focus specifically on this industry in the Indian context. Website | Blog | Shop | Workshops | Art | Consult Instagram | Twitter | Facebook Page | YouTube Channel |
22:45
May 11, 2018
77 #TNRE : Barter Collaborations in Influencer Marketing #TheNainaRedhuExperience
Is it ok to work on the basis of barter? For brands and for influencers? Why do I complain when I receive requests for barter collaborations but then I also… Naina Redhu is a professional photographer. Her career, spanning 16 years, started with an MBA in IT & Systems, to a job as an Innovation Management Consultant, to branding & graphic design work for international clients, to a full-time solo-entrepreneurship as an Experience Collector. Naina has her own podcast called The Naina Redhu Experience, where she talks about the business & professional aspects of photography, blogging & influencer marketing in India. She started her blog 16 years ago & it has evolved from writing about Creativity & Innovation, to sharing case studies about Branding & Graphic Design to, finally, a destination for some of the leading Luxury & Lifestyle brands as Naina writes features for these brands & photographs them. Her abstract art, under the KhaosPhilos label can be shopped on the Naina.co online store & she is available for bespoke commissions as well. “The New Rules of Online Brand Building”, Naina’s on-ground workshop, recently wrapped up its 7th Edition. Launched in 2018, “Workshops By Naina” is going to be seeing more editions across the country & online. Having traveled all over India as a child ( the advantage of having a father serving in the Indian Army ), she is also well-traveled across Europe ( Austria, Switzerland, Netherlands, Italy & France ), Asia ( Bhutan, Sri Lanka, Thailand, & Vietnam ), America ( New York, Los Angeles & San Francisco ), Canada & the Middle East. For those who are not located in / around NCR & are hence unable to attend Naina’s workshops, she is available for online video consultation sessions. Naina is also available for hire as a Speaker. She has been invited as a Keynote Speaker at a blogging conference & also speaks about the business of photography in India. Always learning & evolving online, she has presence across several online platforms. I started working in the Influencer Marketing space in 2009 both as an Influencer myself & as someone who provides advice & consultations to Brands on this subject. I focus specifically on this industry in the Indian context. Website | Blog | Shop | Workshops | Art | Consult Instagram | Twitter | Facebook Page | YouTube Channel |
17:56
May 2, 2018
76 #TNRE : Blogger Awards, Conferences & Rahul Gandhi #TheNainaRedhuExperience
I talk about the latest Blogger Awards and Conference hosted by Cosmopolitan Magazine in India, a bit about the SoDelhi Blogging Confluence and finally a bit about the photographs of… Naina Redhu is a professional photographer. Her career, spanning 16 years, started with an MBA in IT & Systems, to a job as an Innovation Management Consultant, to branding & graphic design work for international clients, to a full-time solo-entrepreneurship as an Experience Collector. Naina has her own podcast called The Naina Redhu Experience, where she talks about the business & professional aspects of photography, blogging & influencer marketing in India. She started her blog 16 years ago & it has evolved from writing about Creativity & Innovation, to sharing case studies about Branding & Graphic Design to, finally, a destination for some of the leading Luxury & Lifestyle brands as Naina writes features for these brands & photographs them. Her abstract art, under the KhaosPhilos label can be shopped on the Naina.co online store & she is available for bespoke commissions as well. “The New Rules of Online Brand Building”, Naina’s on-ground workshop, recently wrapped up its 7th Edition. Launched in 2018, “Workshops By Naina” is going to be seeing more editions across the country & online. Having traveled all over India as a child ( the advantage of having a father serving in the Indian Army ), she is also well-traveled across Europe ( Austria, Switzerland, Netherlands, Italy & France ), Asia ( Bhutan, Sri Lanka, Thailand, & Vietnam ), America ( New York, Los Angeles & San Francisco ), Canada & the Middle East. For those who are not located in / around NCR & are hence unable to attend Naina’s workshops, she is available for online video consultation sessions. Naina is also available for hire as a Speaker. She has been invited as a Keynote Speaker at a blogging conference & also speaks about the business of photography in India. Always learning & evolving online, she has presence across several online platforms. I started working in the Influencer Marketing space in 2009 both as an Influencer myself & as someone who provides advice & consultations to Brands on this subject. I focus specifically on this industry in the Indian context. Website | Blog | Shop | Workshops | Art | Consult Instagram | Twitter | Facebook Page | YouTube Channel |
21:14
April 18, 2018
75 #TNRE : Knowledge Workshop on Blogging & Social Media at Colombo Fashion Week #TheNainaRedhuExperience
This was my first time at Colombo Fashion Week. I was invited to deliver a Knowledge Workshop on the subject of Blogging & Social Media in Fashion & Lifestyle, Due… Naina Redhu is a professional photographer. Her career, spanning 16 years, started with an MBA in IT & Systems, to a job as an Innovation Management Consultant, to branding & graphic design work for international clients, to a full-time solo-entrepreneurship as an Experience Collector. Naina has her own podcast called The Naina Redhu Experience, where she talks about the business & professional aspects of photography, blogging & influencer marketing in India. She started her blog 16 years ago & it has evolved from writing about Creativity & Innovation, to sharing case studies about Branding & Graphic Design to, finally, a destination for some of the leading Luxury & Lifestyle brands as Naina writes features for these brands & photographs them. Her abstract art, under the KhaosPhilos label can be shopped on the Naina.co online store & she is available for bespoke commissions as well. “The New Rules of Online Brand Building”, Naina’s on-ground workshop, recently wrapped up its 7th Edition. Launched in 2018, “Workshops By Naina” is going to be seeing more editions across the country & online. Having traveled all over India as a child ( the advantage of having a father serving in the Indian Army ), she is also well-traveled across Europe ( Austria, Switzerland, Netherlands, Italy & France ), Asia ( Bhutan, Sri Lanka, Thailand, & Vietnam ), America ( New York, Los Angeles & San Francisco ), Canada & the Middle East. For those who are not located in / around NCR & are hence unable to attend Naina’s workshops, she is available for online video consultation sessions. Naina is also available for hire as a Speaker. She has been invited as a Keynote Speaker at a blogging conference & also speaks about the business of photography in India. Always learning & evolving online, she has presence across several online platforms. I started working in the Influencer Marketing space in 2009 both as an Influencer myself & as someone who provides advice & consultations to Brands on this subject. I focus specifically on this industry in the Indian context. Website | Blog | Shop | Workshops | Art | Consult Instagram | Twitter | Facebook Page | YouTube Channel |
59:32
April 1, 2018
#74 TNRE : Instagram vs Blogging #TheNainaRedhuExperience
Who isn’t in pain from Instagram’s algorithm changes?! Get a blog! No really. It is a lot of work but so is Instagram. You’re already shooting for producing content for… Naina Redhu is a professional photographer. Her career, spanning 16 years, started with an MBA in IT & Systems, to a job as an Innovation Management Consultant, to branding & graphic design work for international clients, to a full-time solo-entrepreneurship as an Experience Collector. Naina has her own podcast called The Naina Redhu Experience, where she talks about the business & professional aspects of photography, blogging & influencer marketing in India. She started her blog 16 years ago & it has evolved from writing about Creativity & Innovation, to sharing case studies about Branding & Graphic Design to, finally, a destination for some of the leading Luxury & Lifestyle brands as Naina writes features for these brands & photographs them. Her abstract art, under the KhaosPhilos label can be shopped on the Naina.co online store & she is available for bespoke commissions as well. “The New Rules of Online Brand Building”, Naina’s on-ground workshop, recently wrapped up its 7th Edition. Launched in 2018, “Workshops By Naina” is going to be seeing more editions across the country & online. Having traveled all over India as a child ( the advantage of having a father serving in the Indian Army ), she is also well-traveled across Europe ( Austria, Switzerland, Netherlands, Italy & France ), Asia ( Bhutan, Sri Lanka, Thailand, & Vietnam ), America ( New York, Los Angeles & San Francisco ), Canada & the Middle East. For those who are not located in / around NCR & are hence unable to attend Naina’s workshops, she is available for online video consultation sessions. Naina is also available for hire as a Speaker. She has been invited as a Keynote Speaker at a blogging conference & also speaks about the business of photography in India. Always learning & evolving online, she has presence across several online platforms. I started working in the Influencer Marketing space in 2009 both as an Influencer myself & as someone who provides advice & consultations to Brands on this subject. I focus specifically on this industry in the Indian context. Website | Blog | Shop | Workshops | Art | Consult Instagram | Twitter | Facebook Page | YouTube Channel |
21:16
March 19, 2018
#73 TNRE : Work For Free, Email Rant #TheNainaRedhuExperience
Rant about an email I received from a beauty pageant. #FuckYouPayMe Naina Redhu is a professional photographer. Her career, spanning 16 years, started with an MBA in IT & Systems, to a job as an Innovation Management Consultant, to branding & graphic design work for international clients, to a full-time solo-entrepreneurship as an Experience Collector. Naina has her own podcast called The Naina Redhu Experience, where she talks about the business & professional aspects of photography, blogging & influencer marketing in India. She started her blog 16 years ago & it has evolved from writing about Creativity & Innovation, to sharing case studies about Branding & Graphic Design to, finally, a destination for some of the leading Luxury & Lifestyle brands as Naina writes features for these brands & photographs them. Her abstract art, under the KhaosPhilos label can be shopped on the Naina.co online store & she is available for bespoke commissions as well. “The New Rules of Online Brand Building”, Naina’s on-ground workshop, recently wrapped up its 7th Edition. Launched in 2018, “Workshops By Naina” is going to be seeing more editions across the country & online. Having traveled all over India as a child ( the advantage of having a father serving in the Indian Army ), she is also well-traveled across Europe ( Austria, Switzerland, Netherlands, Italy & France ), Asia ( Bhutan, Sri Lanka, Thailand, & Vietnam ), America ( New York, Los Angeles & San Francisco ), Canada & the Middle East. For those who are not located in / around NCR & are hence unable to attend Naina’s workshops, she is available for online video consultation sessions. Naina is also available for hire as a Speaker. She has been invited as a Keynote Speaker at a blogging conference & also speaks about the business of photography in India. Always learning & evolving online, she has presence across several online platforms. I started working in the Influencer Marketing space in 2009 both as an Influencer myself & as someone who provides advice & consultations to Brands on this subject. I focus specifically on this industry in the Indian context. Website | Blog | Shop | Workshops | Art | Consult Instagram | Twitter | Facebook Page | YouTube Channel |
10:43
March 13, 2018
#72 TNRE : Influencer Marketing Industry Situation in India #TheNainaRedhuExperience
The notes I’d written down to prep for this episode of the podcast : What is happening now in the social media industry is the same that’s been happening in… Naina Redhu is a professional photographer. Her career, spanning 16 years, started with an MBA in IT & Systems, to a job as an Innovation Management Consultant, to branding & graphic design work for international clients, to a full-time solo-entrepreneurship as an Experience Collector. Naina has her own podcast called The Naina Redhu Experience, where she talks about the business & professional aspects of photography, blogging & influencer marketing in India. She started her blog 16 years ago & it has evolved from writing about Creativity & Innovation, to sharing case studies about Branding & Graphic Design to, finally, a destination for some of the leading Luxury & Lifestyle brands as Naina writes features for these brands & photographs them. Her abstract art, under the KhaosPhilos label can be shopped on the Naina.co online store & she is available for bespoke commissions as well. “The New Rules of Online Brand Building”, Naina’s on-ground workshop, recently wrapped up its 7th Edition. Launched in 2018, “Workshops By Naina” is going to be seeing more editions across the country & online. Having traveled all over India as a child ( the advantage of having a father serving in the Indian Army ), she is also well-traveled across Europe ( Austria, Switzerland, Netherlands, Italy & France ), Asia ( Bhutan, Sri Lanka, Thailand, & Vietnam ), America ( New York, Los Angeles & San Francisco ), Canada & the Middle East. For those who are not located in / around NCR & are hence unable to attend Naina’s workshops, she is available for online video consultation sessions. Naina is also available for hire as a Speaker. She has been invited as a Keynote Speaker at a blogging conference & also speaks about the business of photography in India. Always learning & evolving online, she has presence across several online platforms. I started working in the Influencer Marketing space in 2009 both as an Influencer myself & as someone who provides advice & consultations to Brands on this subject. I focus specifically on this industry in the Indian context. Website | Blog | Shop | Workshops | Art | Consult Instagram | Twitter | Facebook Page | YouTube Channel |
34:03
February 14, 2018
#71 TNRE : Blogging Freebies #TheNainaRedhuExperience
I talk a bit about the hotel owner who dissed the blogger etc. I also did a tweet thread, which led to this first podcast episode of 2018. There’s a… Naina Redhu is a professional photographer. Her career, spanning 16 years, started with an MBA in IT & Systems, to a job as an Innovation Management Consultant, to branding & graphic design work for international clients, to a full-time solo-entrepreneurship as an Experience Collector. Naina has her own podcast called The Naina Redhu Experience, where she talks about the business & professional aspects of photography, blogging & influencer marketing in India. She started her blog 16 years ago & it has evolved from writing about Creativity & Innovation, to sharing case studies about Branding & Graphic Design to, finally, a destination for some of the leading Luxury & Lifestyle brands as Naina writes features for these brands & photographs them. Her abstract art, under the KhaosPhilos label can be shopped on the Naina.co online store & she is available for bespoke commissions as well. “The New Rules of Online Brand Building”, Naina’s on-ground workshop, recently wrapped up its 7th Edition. Launched in 2018, “Workshops By Naina” is going to be seeing more editions across the country & online. Having traveled all over India as a child ( the advantage of having a father serving in the Indian Army ), she is also well-traveled across Europe ( Austria, Switzerland, Netherlands, Italy & France ), Asia ( Bhutan, Sri Lanka, Thailand, & Vietnam ), America ( New York, Los Angeles & San Francisco ), Canada & the Middle East. For those who are not located in / around NCR & are hence unable to attend Naina’s workshops, she is available for online video consultation sessions. Naina is also available for hire as a Speaker. She has been invited as a Keynote Speaker at a blogging conference & also speaks about the business of photography in India. Always learning & evolving online, she has presence across several online platforms. I started working in the Influencer Marketing space in 2009 both as an Influencer myself & as someone who provides advice & consultations to Brands on this subject. I focus specifically on this industry in the Indian context. Website | Blog | Shop | Workshops | Art | Consult Instagram | Twitter | Facebook Page | YouTube Channel |
29:57
January 26, 2018
#70 TNRE : Annie Leibovitz on @Masterclass #TheNainaRedhuExperience
Again, just to clarify, this is not a paid / sponsored post. I’m just a huge fan of Masterclass and of Annie Leibovitz. The class has been getting a lot… Naina Redhu is a professional photographer. Her career, spanning 16 years, started with an MBA in IT & Systems, to a job as an Innovation Management Consultant, to branding & graphic design work for international clients, to a full-time solo-entrepreneurship as an Experience Collector. Naina has her own podcast called The Naina Redhu Experience, where she talks about the business & professional aspects of photography, blogging & influencer marketing in India. She started her blog 16 years ago & it has evolved from writing about Creativity & Innovation, to sharing case studies about Branding & Graphic Design to, finally, a destination for some of the leading Luxury & Lifestyle brands as Naina writes features for these brands & photographs them. Her abstract art, under the KhaosPhilos label can be shopped on the Naina.co online store & she is available for bespoke commissions as well. “The New Rules of Online Brand Building”, Naina’s on-ground workshop, recently wrapped up its 7th Edition. Launched in 2018, “Workshops By Naina” is going to be seeing more editions across the country & online. Having traveled all over India as a child ( the advantage of having a father serving in the Indian Army ), she is also well-traveled across Europe ( Austria, Switzerland, Netherlands, Italy & France ), Asia ( Bhutan, Sri Lanka, Thailand, & Vietnam ), America ( New York, Los Angeles & San Francisco ), Canada & the Middle East. For those who are not located in / around NCR & are hence unable to attend Naina’s workshops, she is available for online video consultation sessions. Naina is also available for hire as a Speaker. She has been invited as a Keynote Speaker at a blogging conference & also speaks about the business of photography in India. Always learning & evolving online, she has presence across several online platforms. I started working in the Influencer Marketing space in 2009 both as an Influencer myself & as someone who provides advice & consultations to Brands on this subject. I focus specifically on this industry in the Indian context. Website | Blog | Shop | Workshops | Art | Consult Instagram | Twitter | Facebook Page | YouTube Channel |
18:22
December 18, 2017
#69 TNRE : FAM Trips, Traditional Media, Dude WTF #TheNainaRedhuExperience
Rant. It’s 2017. It’s going to be 2018. Nothing changes as long as the old guard stays. Gotta have some fun!✌️ Naina Redhu is a professional photographer. Her career, spanning 16 years, started with an MBA in IT & Systems, to a job as an Innovation Management Consultant, to branding & graphic design work for international clients, to a full-time solo-entrepreneurship as an Experience Collector. Naina has her own podcast called The Naina Redhu Experience, where she talks about the business & professional aspects of photography, blogging & influencer marketing in India. She started her blog 16 years ago & it has evolved from writing about Creativity & Innovation, to sharing case studies about Branding & Graphic Design to, finally, a destination for some of the leading Luxury & Lifestyle brands as Naina writes features for these brands & photographs them. Her abstract art, under the KhaosPhilos label can be shopped on the Naina.co online store & she is available for bespoke commissions as well. “The New Rules of Online Brand Building”, Naina’s on-ground workshop, recently wrapped up its 7th Edition. Launched in 2018, “Workshops By Naina” is going to be seeing more editions across the country & online. Having traveled all over India as a child ( the advantage of having a father serving in the Indian Army ), she is also well-traveled across Europe ( Austria, Switzerland, Netherlands, Italy & France ), Asia ( Bhutan, Sri Lanka, Thailand, & Vietnam ), America ( New York, Los Angeles & San Francisco ), Canada & the Middle East. For those who are not located in / around NCR & are hence unable to attend Naina’s workshops, she is available for online video consultation sessions. Naina is also available for hire as a Speaker. She has been invited as a Keynote Speaker at a blogging conference & also speaks about the business of photography in India. Always learning & evolving online, she has presence across several online platforms. I started working in the Influencer Marketing space in 2009 both as an Influencer myself & as someone who provides advice & consultations to Brands on this subject. I focus specifically on this industry in the Indian context. Website | Blog | Shop | Workshops | Art | Consult Instagram | Twitter | Facebook Page | YouTube Channel |
17:11
December 11, 2017
#68 TNRE : A book, a tripod & what I’ve been upto #TheNainaRedhuExperience
Naina Redhu is a professional photographer. Her career, spanning 16 years, started with an MBA in IT & Systems, to a job as an Innovation Management Consultant, to branding & graphic design work for international clients, to a full-time solo-entrepreneurship as an Experience Collector. Naina has her own podcast called The Naina Redhu Experience, where she talks about the business & professional aspects of photography, blogging & influencer marketing in India. She started her blog 16 years ago & it has evolved from writing about Creativity & Innovation, to sharing case studies about Branding & Graphic Design to, finally, a destination for some of the leading Luxury & Lifestyle brands as Naina writes features for these brands & photographs them. Her abstract art, under the KhaosPhilos label can be shopped on the Naina.co online store & she is available for bespoke commissions as well. “The New Rules of Online Brand Building”, Naina’s on-ground workshop, recently wrapped up its 7th Edition. Launched in 2018, “Workshops By Naina” is going to be seeing more editions across the country & online. Having traveled all over India as a child ( the advantage of having a father serving in the Indian Army ), she is also well-traveled across Europe ( Austria, Switzerland, Netherlands, Italy & France ), Asia ( Bhutan, Sri Lanka, Thailand, & Vietnam ), America ( New York, Los Angeles & San Francisco ), Canada & the Middle East. For those who are not located in / around NCR & are hence unable to attend Naina’s workshops, she is available for online video consultation sessions. Naina is also available for hire as a Speaker. She has been invited as a Keynote Speaker at a blogging conference & also speaks about the business of photography in India. Always learning & evolving online, she has presence across several online platforms. I started working in the Influencer Marketing space in 2009 both as an Influencer myself & as someone who provides advice & consultations to Brands on this subject. I focus specifically on this industry in the Indian context. Website | Blog | Shop | Workshops | Art | Consult Instagram | Twitter | Facebook Page | YouTube Channel |
17:36
November 28, 2017
#67 TNRE : Instagram Copyright Issues & Professionalism in Blogging Case Study #TheNainaRedhuExperience
“I must be the only idiot in the country who is returning money that has already been credited into my bank account. And this after you have wasted my time… Naina Redhu is a professional photographer. Her career, spanning 16 years, started with an MBA in IT & Systems, to a job as an Innovation Management Consultant, to branding & graphic design work for international clients, to a full-time solo-entrepreneurship as an Experience Collector. Naina has her own podcast called The Naina Redhu Experience, where she talks about the business & professional aspects of photography, blogging & influencer marketing in India. She started her blog 16 years ago & it has evolved from writing about Creativity & Innovation, to sharing case studies about Branding & Graphic Design to, finally, a destination for some of the leading Luxury & Lifestyle brands as Naina writes features for these brands & photographs them. Her abstract art, under the KhaosPhilos label can be shopped on the Naina.co online store & she is available for bespoke commissions as well. “The New Rules of Online Brand Building”, Naina’s on-ground workshop, recently wrapped up its 7th Edition. Launched in 2018, “Workshops By Naina” is going to be seeing more editions across the country & online. Having traveled all over India as a child ( the advantage of having a father serving in the Indian Army ), she is also well-traveled across Europe ( Austria, Switzerland, Netherlands, Italy & France ), Asia ( Bhutan, Sri Lanka, Thailand, & Vietnam ), America ( New York, Los Angeles & San Francisco ), Canada & the Middle East. For those who are not located in / around NCR & are hence unable to attend Naina’s workshops, she is available for online video consultation sessions. Naina is also available for hire as a Speaker. She has been invited as a Keynote Speaker at a blogging conference & also speaks about the business of photography in India. Always learning & evolving online, she has presence across several online platforms. I started working in the Influencer Marketing space in 2009 both as an Influencer myself & as someone who provides advice & consultations to Brands on this subject. I focus specifically on this industry in the Indian context. Website | Blog | Shop | Workshops | Art | Consult Instagram | Twitter | Facebook Page | YouTube Channel |
18:52
October 15, 2017
Monetizing Content : How To Price Your Posts #NAINAxSoDelhi #ConfluenceAtTheLalit 2017
This is from a panel discussion I moderated recently at the 2017 SoDelhi Confluence with Juhi Godambe, Anjali Batra, Mehak Sagar Shahani and Pallavi Chaturvedi. After being the Keynote speaker… Naina Redhu is a professional photographer. Her career, spanning 16 years, started with an MBA in IT & Systems, to a job as an Innovation Management Consultant, to branding & graphic design work for international clients, to a full-time solo-entrepreneurship as an Experience Collector. Naina has her own podcast called The Naina Redhu Experience, where she talks about the business & professional aspects of photography, blogging & influencer marketing in India. She started her blog 16 years ago & it has evolved from writing about Creativity & Innovation, to sharing case studies about Branding & Graphic Design to, finally, a destination for some of the leading Luxury & Lifestyle brands as Naina writes features for these brands & photographs them. Her abstract art, under the KhaosPhilos label can be shopped on the Naina.co online store & she is available for bespoke commissions as well. “The New Rules of Online Brand Building”, Naina’s on-ground workshop, recently wrapped up its 7th Edition. Launched in 2018, “Workshops By Naina” is going to be seeing more editions across the country & online. Having traveled all over India as a child ( the advantage of having a father serving in the Indian Army ), she is also well-traveled across Europe ( Austria, Switzerland, Netherlands, Italy & France ), Asia ( Bhutan, Sri Lanka, Thailand, & Vietnam ), America ( New York, Los Angeles & San Francisco ), Canada & the Middle East. For those who are not located in / around NCR & are hence unable to attend Naina’s workshops, she is available for online video consultation sessions. Naina is also available for hire as a Speaker. She has been invited as a Keynote Speaker at a blogging conference & also speaks about the business of photography in India. Always learning & evolving online, she has presence across several online platforms. I started working in the Influencer Marketing space in 2009 both as an Influencer myself & as someone who provides advice & consultations to Brands on this subject. I focus specifically on this industry in the Indian context. Website | Blog | Shop | Workshops | Art | Consult Instagram | Twitter | Facebook Page | YouTube Channel |
1:00:28
September 29, 2017
#66 TNRE : Should I Refer Another Photographer to My Client? #TheNainaRedhuExperience
Should I recommend my competition? Are they even my competition? Am I recommending them because I feel sorry for them? Or I am jealous of the quality of work they… Naina Redhu is a professional photographer. Her career, spanning 16 years, started with an MBA in IT & Systems, to a job as an Innovation Management Consultant, to branding & graphic design work for international clients, to a full-time solo-entrepreneurship as an Experience Collector. Naina has her own podcast called The Naina Redhu Experience, where she talks about the business & professional aspects of photography, blogging & influencer marketing in India. She started her blog 16 years ago & it has evolved from writing about Creativity & Innovation, to sharing case studies about Branding & Graphic Design to, finally, a destination for some of the leading Luxury & Lifestyle brands as Naina writes features for these brands & photographs them. Her abstract art, under the KhaosPhilos label can be shopped on the Naina.co online store & she is available for bespoke commissions as well. “The New Rules of Online Brand Building”, Naina’s on-ground workshop, recently wrapped up its 7th Edition. Launched in 2018, “Workshops By Naina” is going to be seeing more editions across the country & online. Having traveled all over India as a child ( the advantage of having a father serving in the Indian Army ), she is also well-traveled across Europe ( Austria, Switzerland, Netherlands, Italy & France ), Asia ( Bhutan, Sri Lanka, Thailand, & Vietnam ), America ( New York, Los Angeles & San Francisco ), Canada & the Middle East. For those who are not located in / around NCR & are hence unable to attend Naina’s workshops, she is available for online video consultation sessions. Naina is also available for hire as a Speaker. She has been invited as a Keynote Speaker at a blogging conference & also speaks about the business of photography in India. Always learning & evolving online, she has presence across several online platforms. I started working in the Influencer Marketing space in 2009 both as an Influencer myself & as someone who provides advice & consultations to Brands on this subject. I focus specifically on this industry in the Indian context. Website | Blog | Shop | Workshops | Art | Consult Instagram | Twitter | Facebook Page | YouTube Channel |
18:15
September 27, 2017
#65 TNRE : Entrepreneur Pain Points & Professionalism #TheNainaRedhuExperience
Born from a bunch of conversations I’ve recently had with fellow entrepreneurs. How do YOU deal with unprofessionalism? How do you deal with the stress of dealing with fellow human… Naina Redhu is a professional photographer. Her career, spanning 16 years, started with an MBA in IT & Systems, to a job as an Innovation Management Consultant, to branding & graphic design work for international clients, to a full-time solo-entrepreneurship as an Experience Collector. Naina has her own podcast called The Naina Redhu Experience, where she talks about the business & professional aspects of photography, blogging & influencer marketing in India. She started her blog 16 years ago & it has evolved from writing about Creativity & Innovation, to sharing case studies about Branding & Graphic Design to, finally, a destination for some of the leading Luxury & Lifestyle brands as Naina writes features for these brands & photographs them. Her abstract art, under the KhaosPhilos label can be shopped on the Naina.co online store & she is available for bespoke commissions as well. “The New Rules of Online Brand Building”, Naina’s on-ground workshop, recently wrapped up its 7th Edition. Launched in 2018, “Workshops By Naina” is going to be seeing more editions across the country & online. Having traveled all over India as a child ( the advantage of having a father serving in the Indian Army ), she is also well-traveled across Europe ( Austria, Switzerland, Netherlands, Italy & France ), Asia ( Bhutan, Sri Lanka, Thailand, & Vietnam ), America ( New York, Los Angeles & San Francisco ), Canada & the Middle East. For those who are not located in / around NCR & are hence unable to attend Naina’s workshops, she is available for online video consultation sessions. Naina is also available for hire as a Speaker. She has been invited as a Keynote Speaker at a blogging conference & also speaks about the business of photography in India. Always learning & evolving online, she has presence across several online platforms. I started working in the Influencer Marketing space in 2009 both as an Influencer myself & as someone who provides advice & consultations to Brands on this subject. I focus specifically on this industry in the Indian context. Website | Blog | Shop | Workshops | Art | Consult Instagram | Twitter | Facebook Page | YouTube Channel |
20:09
September 20, 2017
#64 TNRE : Agency Terms for Influencers : MADNESS #InfluencerMarketing #TheNainaRedhuExperience
You have got to be kidding me with the kinds of terms influencers are expected to sign up for! Just read this email I received and hear me rant about… Naina Redhu is a professional photographer. Her career, spanning 16 years, started with an MBA in IT & Systems, to a job as an Innovation Management Consultant, to branding & graphic design work for international clients, to a full-time solo-entrepreneurship as an Experience Collector. Naina has her own podcast called The Naina Redhu Experience, where she talks about the business & professional aspects of photography, blogging & influencer marketing in India. She started her blog 16 years ago & it has evolved from writing about Creativity & Innovation, to sharing case studies about Branding & Graphic Design to, finally, a destination for some of the leading Luxury & Lifestyle brands as Naina writes features for these brands & photographs them. Her abstract art, under the KhaosPhilos label can be shopped on the Naina.co online store & she is available for bespoke commissions as well. “The New Rules of Online Brand Building”, Naina’s on-ground workshop, recently wrapped up its 7th Edition. Launched in 2018, “Workshops By Naina” is going to be seeing more editions across the country & online. Having traveled all over India as a child ( the advantage of having a father serving in the Indian Army ), she is also well-traveled across Europe ( Austria, Switzerland, Netherlands, Italy & France ), Asia ( Bhutan, Sri Lanka, Thailand, & Vietnam ), America ( New York, Los Angeles & San Francisco ), Canada & the Middle East. For those who are not located in / around NCR & are hence unable to attend Naina’s workshops, she is available for online video consultation sessions. Naina is also available for hire as a Speaker. She has been invited as a Keynote Speaker at a blogging conference & also speaks about the business of photography in India. Always learning & evolving online, she has presence across several online platforms. I started working in the Influencer Marketing space in 2009 both as an Influencer myself & as someone who provides advice & consultations to Brands on this subject. I focus specifically on this industry in the Indian context. Website | Blog | Shop | Workshops | Art | Consult Instagram | Twitter | Facebook Page | YouTube Channel |
12:44
September 15, 2017
#63 TNRE : Instagram Numbers are Irrelevant for Influencer Marketing
Take it with a pinch of salt. Things change dramatically in today’s technology landscape. What is true today, might not be true tomorrow. What works for me, might not work… Naina Redhu is a professional photographer. Her career, spanning 16 years, started with an MBA in IT & Systems, to a job as an Innovation Management Consultant, to branding & graphic design work for international clients, to a full-time solo-entrepreneurship as an Experience Collector. Naina has her own podcast called The Naina Redhu Experience, where she talks about the business & professional aspects of photography, blogging & influencer marketing in India. She started her blog 16 years ago & it has evolved from writing about Creativity & Innovation, to sharing case studies about Branding & Graphic Design to, finally, a destination for some of the leading Luxury & Lifestyle brands as Naina writes features for these brands & photographs them. Her abstract art, under the KhaosPhilos label can be shopped on the Naina.co online store & she is available for bespoke commissions as well. “The New Rules of Online Brand Building”, Naina’s on-ground workshop, recently wrapped up its 7th Edition. Launched in 2018, “Workshops By Naina” is going to be seeing more editions across the country & online. Having traveled all over India as a child ( the advantage of having a father serving in the Indian Army ), she is also well-traveled across Europe ( Austria, Switzerland, Netherlands, Italy & France ), Asia ( Bhutan, Sri Lanka, Thailand, & Vietnam ), America ( New York, Los Angeles & San Francisco ), Canada & the Middle East. For those who are not located in / around NCR & are hence unable to attend Naina’s workshops, she is available for online video consultation sessions. Naina is also available for hire as a Speaker. She has been invited as a Keynote Speaker at a blogging conference & also speaks about the business of photography in India. Always learning & evolving online, she has presence across several online platforms. I started working in the Influencer Marketing space in 2009 both as an Influencer myself & as someone who provides advice & consultations to Brands on this subject. I focus specifically on this industry in the Indian context. Website | Blog | Shop | Workshops | Art | Consult Instagram | Twitter | Facebook Page | YouTube Channel |
14:21
August 23, 2017
#62 TNRE : My Perspective on Photo Editing
How much is too much? Where do I draw the line? Etc. I enjoy editing photos but what does “editing” mean? Don’t you mean “re-touching”? Is there a difference? What… Naina Redhu is a professional photographer. Her career, spanning 16 years, started with an MBA in IT & Systems, to a job as an Innovation Management Consultant, to branding & graphic design work for international clients, to a full-time solo-entrepreneurship as an Experience Collector. Naina has her own podcast called The Naina Redhu Experience, where she talks about the business & professional aspects of photography, blogging & influencer marketing in India. She started her blog 16 years ago & it has evolved from writing about Creativity & Innovation, to sharing case studies about Branding & Graphic Design to, finally, a destination for some of the leading Luxury & Lifestyle brands as Naina writes features for these brands & photographs them. Her abstract art, under the KhaosPhilos label can be shopped on the Naina.co online store & she is available for bespoke commissions as well. “The New Rules of Online Brand Building”, Naina’s on-ground workshop, recently wrapped up its 7th Edition. Launched in 2018, “Workshops By Naina” is going to be seeing more editions across the country & online. Having traveled all over India as a child ( the advantage of having a father serving in the Indian Army ), she is also well-traveled across Europe ( Austria, Switzerland, Netherlands, Italy & France ), Asia ( Bhutan, Sri Lanka, Thailand, & Vietnam ), America ( New York, Los Angeles & San Francisco ), Canada & the Middle East. For those who are not located in / around NCR & are hence unable to attend Naina’s workshops, she is available for online video consultation sessions. Naina is also available for hire as a Speaker. She has been invited as a Keynote Speaker at a blogging conference & also speaks about the business of photography in India. Always learning & evolving online, she has presence across several online platforms. I started working in the Influencer Marketing space in 2009 both as an Influencer myself & as someone who provides advice & consultations to Brands on this subject. I focus specifically on this industry in the Indian context. Website | Blog | Shop | Workshops | Art | Consult Instagram | Twitter | Facebook Page | YouTube Channel |
21:49
August 16, 2017
#61 TNRE : Hashtags & Influencer Marketing
A hashtag is a type of metadata tag used on social network and microblogging services which makes it easier for users to find messages with a specific theme or content.… Naina Redhu is a professional photographer. Her career, spanning 16 years, started with an MBA in IT & Systems, to a job as an Innovation Management Consultant, to branding & graphic design work for international clients, to a full-time solo-entrepreneurship as an Experience Collector. Naina has her own podcast called The Naina Redhu Experience, where she talks about the business & professional aspects of photography, blogging & influencer marketing in India. She started her blog 16 years ago & it has evolved from writing about Creativity & Innovation, to sharing case studies about Branding & Graphic Design to, finally, a destination for some of the leading Luxury & Lifestyle brands as Naina writes features for these brands & photographs them. Her abstract art, under the KhaosPhilos label can be shopped on the Naina.co online store & she is available for bespoke commissions as well. “The New Rules of Online Brand Building”, Naina’s on-ground workshop, recently wrapped up its 7th Edition. Launched in 2018, “Workshops By Naina” is going to be seeing more editions across the country & online. Having traveled all over India as a child ( the advantage of having a father serving in the Indian Army ), she is also well-traveled across Europe ( Austria, Switzerland, Netherlands, Italy & France ), Asia ( Bhutan, Sri Lanka, Thailand, & Vietnam ), America ( New York, Los Angeles & San Francisco ), Canada & the Middle East. For those who are not located in / around NCR & are hence unable to attend Naina’s workshops, she is available for online video consultation sessions. Naina is also available for hire as a Speaker. She has been invited as a Keynote Speaker at a blogging conference & also speaks about the business of photography in India. Always learning & evolving online, she has presence across several online platforms. I started working in the Influencer Marketing space in 2009 both as an Influencer myself & as someone who provides advice & consultations to Brands on this subject. I focus specifically on this industry in the Indian context. Website | Blog | Shop | Workshops | Art | Consult Instagram | Twitter | Facebook Page | YouTube Channel |
17:08
August 9, 2017
#60 TNRE : Naina Reads Emails : Photograph Us For Free
The WTFNaina series wasn’t as entertaining as I’d hoped it would be. It was more “confrontational” or negative as far as I can tell. And not for you folks reading… Naina Redhu is a professional photographer. Her career, spanning 16 years, started with an MBA in IT & Systems, to a job as an Innovation Management Consultant, to branding & graphic design work for international clients, to a full-time solo-entrepreneurship as an Experience Collector. Naina has her own podcast called The Naina Redhu Experience, where she talks about the business & professional aspects of photography, blogging & influencer marketing in India. She started her blog 16 years ago & it has evolved from writing about Creativity & Innovation, to sharing case studies about Branding & Graphic Design to, finally, a destination for some of the leading Luxury & Lifestyle brands as Naina writes features for these brands & photographs them. Her abstract art, under the KhaosPhilos label can be shopped on the Naina.co online store & she is available for bespoke commissions as well. “The New Rules of Online Brand Building”, Naina’s on-ground workshop, recently wrapped up its 7th Edition. Launched in 2018, “Workshops By Naina” is going to be seeing more editions across the country & online. Having traveled all over India as a child ( the advantage of having a father serving in the Indian Army ), she is also well-traveled across Europe ( Austria, Switzerland, Netherlands, Italy & France ), Asia ( Bhutan, Sri Lanka, Thailand, & Vietnam ), America ( New York, Los Angeles & San Francisco ), Canada & the Middle East. For those who are not located in / around NCR & are hence unable to attend Naina’s workshops, she is available for online video consultation sessions. Naina is also available for hire as a Speaker. She has been invited as a Keynote Speaker at a blogging conference & also speaks about the business of photography in India. Always learning & evolving online, she has presence across several online platforms. I started working in the Influencer Marketing space in 2009 both as an Influencer myself & as someone who provides advice & consultations to Brands on this subject. I focus specifically on this industry in the Indian context. Website | Blog | Shop | Workshops | Art | Consult Instagram | Twitter | Facebook Page | YouTube Channel |
11:30
August 2, 2017
#59 TNRE : My Professional Journey Part Two
Part One was broadcast / published last week. All podcast episodes are on naina.co/tnre In Part Two, I talk about my first ever client photography gig in 2006. When I…
15:46
July 26, 2017
#58 TNRE : My Professional Journey Part One
Considering how much I talk, I’ve never talked about my journey. I thought about blogging it but I realized I’d probably end up writing a lot and I would ramble.…
14:29
July 19, 2017
#57 TNRE : Eleven Years Of Twitter
I signed up on the Twitter network on 13th of July 2006. The team had launched it in March of 2006 and someone sent me an invite to sign up…
16:04
July 12, 2017
#56 TNRE : Fake Followers & Comments
What are “fake” followers? Is there a way to figure out if someone else has fake followers? How can you tell if you have fake followers? Is there any advantage…
13:04
July 5, 2017
#55 TNRE : Fashion Bloggers Need To Be Stopped ( Criticisms )
Sometimes, I think I should call this podcast, “I don’t know what I’m talking about” and not because I suffer from a crippling ego problem due to Impostor Syndrome but…
25:37
June 28, 2017
#54 The Naina Redhu Experience : Aadhaar, GST, Brand Communication Skills & A Case Study
Talking a bit about Aadhaar ( wrote a piece on the blog if you’d like to educate yourself about the basics ) and GST ( how it is different from…
17:57
June 21, 2017
#53 The Naina Redhu Experience : Influencer Marketing for Brands, Part Eight, Things To Consider with Influencers
Things to consider when you - as a brand - start looking for Influencers. I get into details of the notecard that was introduced in the last podcast episode. Influencer's Presence + Influencers who are Specialists & Generalists + Influencer References ( Media Kit / Client List ) + Content Quality and Production + Content Licensing + Disclosure Handling + Preference for Direct or via Agency relationship with the Influencer. Enjoy! And thank you for listening / watching. What do you think about this series? Is there something I'm completely missing? Am I talking about stuff that's too basic? Am I making any sense? Would love to know!
21:20
June 14, 2017
#52 The Naina Redhu Experience : Influencer Marketing for Brands, Part Seven, What is an Influencer? Where do I find Influencers?
Finally! 52 weeks of this podcast. A whole year! Unbelievable eh - at least to me! And the seventh edition in the Influencer Marketing for Brands series! ( I'm talking about - from a brand's point-of-view - who or what is an "influencer" and I also talk about where you can find these influencers. ) I get a little pedantic about things like "What is an Instagram bio?" because a lot of people are starting on this "influencer marketing" thing only in 2017 - they are new to social networks and we can all use a bit of a nudge to get started. Where will you find influencers? Ask around. Word of mouth is ideal to know who has done solid work. "Follower" counts can be and are super deceptive. Do you research, talk to other brands who have experience in working with influencers. Where did they get value from? Ask for recommendations.
18:44
June 7, 2017
#51 The Naina Redhu Experience : Location Courtesy, Instagram
Taking a break from the Influencer Marketing for Brands series and answering a question received from a blogger. Also talking a bit about the effect of being verified on Instagram ( basically, a slight uptick in blog traffic because can include links in stories - although have noticed that some non-verified accounts can also share links in stories now. )
20:16
May 31, 2017
#50 The Naina Redhu Experience : Influencer Marketing for Brands, Part Six
Well hello! It is the 50th edition of my podcast! Almost a whole year of weekly episodes. Which is totally not what I had expected to do but I definitely…
25:42
May 24, 2017
#49 The Naina Redhu Experience : Influencer Marketing for Brands, Part Five
Part Five of “Influencer Marketing for Brands” is about Engagement Strategy and Budgets. Engagement Strategy : what is your plan to deal with the responses that the influencer’s updates will…
25:44
May 17, 2017
#48 The Naina Redhu Experience : Influencer Marketing for Brands, Part Four
How do you decide what social media channels are most relevant for sharing the content that the influencer has created for you? How do you measure the impact of your influencer marketing campaign? ( There's no silver bullet - you have to do a bit of trial and error and then figure out what works best! ) Part Four on the "Influencer Marketing for Brands" series address "relevant channels" and "measurement". I would like to re-iterate here that I am speaking from own experience of working with hundreds of brands over the years and observing what has worked and what hasn't. Considering how quickly things change in today's scenario, as a business owner, you would be wise to consider a variety of opinions, experiment and then own the process for your brand. The things I talk about might help you but I am not an expert in this arena - there are, possibly, many other people who are way more qualified to give you advice about this subject. I'm probably the only one who has a podcast / video se
26:41
May 10, 2017
#47 The Naina Redhu Experience : Influencer Marketing for Brands, Part Three
In part three of the “Influencer Marketing for Brands”, I talk about the fifth item in “Things To Consider before working with an Influencer”, which is CONTENT. What content will…
27:43
May 3, 2017
#46 The Naina Redhu Experience : Influencer Marketing for Brands, Part Two
Answering questions after Part One of Influencer Marketing for Brands aired. Questions related to whether packaging design / quality is important before reaching out to Influencers, how many influencers to…
29:08
April 26, 2017
#45 The Naina Redhu Experience : Influencer Marketing for Brands, Part One
After 44 episodes focusing on better work practices for Bloggers / Influencers, this 45th episode onwards, I will be focusing on how brands can work with Influencers / Bloggers. Things…
25:32
April 19, 2017
#44 The Naina Redhu Experience : Blogging & Sourcing, The Blogger Rat Race
Addressing the subject of “sourcing”. The number of emails I receive weekly with this brand and that brand “inviting” me to “source” from their latest collection. The confusion amongst brands…
27:59
April 12, 2017
#43 The Naina Redhu Experience : Bawse Book, Sponsored Content, Instagrammers
The 43rd episode of me podcast ( I’m channeling accent and dialog from the Happy Valley show on Netflix ) is where I talk about the latest book I’m reading.…
29:08
April 5, 2017
#42 The Naina Redhu Experience : My Inspirations, Small-Town Bloggers, Pay Your Friends. Don’t Listen To Me.
In the 42nd episode ( actually the 45th episode but I can’t follow numbering to save my life, so I come up with special episodes numbered “39a” ), I talk…
26:25
March 29, 2017
#41 The Naina Redhu Experience : FOMO ( Fear Of Missing Out )
Please excuse all the video cuts toward the end and the out-of-sync audio. I don’t know what happens sometimes to the mobile phone that I use to record these. This…
27:42
March 22, 2017
#40 The Naina Redhu Experience : Business & Wearing My Heart On My Sleeve
A fellow-entrepreneur, solo independent contractor recently reached out to me to ask me business was faring considering how open I was about the challenges I faced. They wanted to know…
28:22
March 15, 2017
#39a The Naina Redhu Experience : Monetizing Blogs #SpecialEdition #NAINAxSuryagarh
This special edition of #TheNainaRedhuExperience comes from the deserts of Rajasthan. I recorded this atop the roof of my room at Suryagarh, Jaisalmer, Rajasthan. A bunch of questions and emails…
21:40
March 9, 2017
#39 The Naina Redhu Experience : Photography Assignment Pricing, Contracts, Etc.
Talking about a photography gig, how it started, contracts, negotiations, pricing etc. Somewhat like a case study, without giving away confidential details of course. Will give you an insight into…
25:13
March 8, 2017
#38 The Naina Redhu Experience : Business Platforms For Bloggers
In this episode of the podcast, I talk about blogger platforms that claim to get business for bloggers and influencers. Some of the ones I’ve mentioned are FohrCard, BlogMint and…
27:13
March 1, 2017
#37 The Naina Redhu Experience : More Blogging Meetings, Tourism & Street Style
Download Audio-Only here : #37-The-Naina-Redhu-Experience-Tourism-Street-Style-Blogging I’m happy to answer questions about photography, blogging, the industry and about my experiences. You can ask me by leaving a comment here or by…
30:08
February 22, 2017
#36 The Naina Redhu Experience : Blogging Meetings
I’d planned to upload this one as a “special” over the weekend but couldn’t get around to it. Recorded this one right after a lovely meeting with Nisha of Covetlo.com…
24:59
February 15, 2017
#35 TheNainaRedhuExperience : Blogging, Domains, Hosting
After more than a few incidents of questions about hosting and domain names and how I manage my blog and who designs it and questions about how I started etc.,…
28:29
February 8, 2017
#34 TheNainaRedhuExperience : Photographers & Social Media
Wanted to talk about how professional and non-professional photographers can put social media to good use. Ended up talking about a bunch of other stuff too. If you are a…
28:31
February 1, 2017
#33 TheNainaRedhuExperience : My Hair & Other Things
In the 33rd episode, I wanted to specifically address my hair cut / style. I get asked a lot of questions, even in 2017, and wanted to present my thoughts.…
33:57
January 25, 2017
#TheNainaRedhuExperience Episode 32 : Marriage, In-Laws & Fashion Blogging
Notes I made before starting to record this episode of the podcast : – more important to ask if you think being a fashion blogger makes you unfit to be…
21:38
January 18, 2017
#31 TheNainaRedhuExperience Why is a Blog More Important Than Other Social Channels
In this episode, I’m talking about why I think a blog is more important than any other social media channel – for an “influencer”. You see, YOU own the blog,…
24:23
January 11, 2017
#30 TheNainaRedhuExperience Naming & Shaming, Unprofessionalism
Well hello! And Happy New Year! 2017 is here and the first episode of The Naina Redhu Experience – in 2017 – is about naming and shaming and unprofessionalism. Someone…
23:18
January 4, 2017
#29 #TheNainaRedhuExperience Social & Professional Life
Once in a while, I receive questions about life, in general. I am as qualified as the next person about answering these questions – so please take them as my…
27:24
December 28, 2016
Is It Too Late To Become An Influencer? #TheNainaRedhuExperience Episode 28
After receiving more than a few questions on similar lines, I decided to record a podcast episode to address it. In short, the answer is, “No, it is not too…
27:43
December 21, 2016
#27 Young Influencers & Professionalism #TheNainaRedhuExperience
Was inspired by a bit of gossip. Unprofessionalism and how it seems to have gotten worse with the younger crop of Influencers in the Indian market. I relate a couple…
25:46
December 14, 2016
#26 Money, Blogging & Professional Relationships #TheNainaRedhuExperience
In this episode, I talk about how money is important but shouldn’t be the basis of starting your blogging venture – or any venture for that matter. And if it…
29:41
December 7, 2016
Blogging & Product Sales #TheNainaRedhuExperience Episode 25
In the 25th episode of The Naina Redhu Experience, which is back after a LONG break – the last one I recorded and uploaded was in February 2016 *YIKES* –…
14:08
November 30, 2016
Digital Journeys with Akanksha & Naina Redhu #ColorMeAutumn Festival, Serendipity Delhi
The full 45 minute conversation is now up on my YouTube channel. This is from the talk we gave at the Color Me Autumn festival at Serendipity Delhi this year.…
22:35
October 12, 2016
SoDelhi Keynote on Blogging #ConfluenceAtTheLalit 2016
(UPDATED on 29th September 2017. With links to high resolution video and audio provided by the SoDelhi team.) Let me get it out of the way first : the audio…
28:06
June 21, 2016
#24 #TheNainaRedhuExperience : Contracts Are Important
*SORRY ABOUT THE AUDIO BEING OUT OF SYNC WITH THE VIDEO* Dear Naina, I approached a brand for my seasonal editorial – since I don’t have a huge reach yet…
22:35
February 3, 2016
#23 #TheNainaRedhuExperience : How I use social media
I’m happy to answer questions about photography, blogging, the industry and about my experiences. You can ask me by leaving a comment here or by emailing me on blog@naina.co Download…
15:06
January 27, 2016
#22 #TheNainaRedhuExperience : 100% Advance Payment
What is this 100% advance? Can anyone get it? What are some of the reactions I’ve heard when it comes to asking for 100% advance? What if you die? What…
23:25
January 20, 2016
#21 #TheNainaRedhuExperience : Time Management & How I Work
Thank you Sonia, for asking these questions. The questions were : So, I have a bunch of questions about time management. I’m basically just curious about what it’s like to…
20:06
January 13, 2016
#20 #TheNainaRedhuExperience : Retainership, Pricing, Hosting for Blogging
Answering the following questions that a blogger emailed me : 1. How does one reach a stage where one can approach brands for retainership associations? 2. How does one justify…
14:55
January 6, 2016
#19 #TheNainaRedhuExperience : Bloggers’ POV vs. Being Published
( Apologies for the couple of breaks in the video in the middle. ) This is a discussion/rebuttal/ramble in response to the article titled Virtual Realities by Namrata Zakaria. I…
43:52
December 30, 2015
#18 #TheNainaRedhuExperience : What’s in my camera bag?
I’ve answered the question many times over the years but I keep getting asked. Hopefully this will be a go-to link from now on whenever someone asks me again till…
12:33
December 23, 2015
#17 The Naina Redhu Experience : How to get into fashion week to do some photography?
Someone asked me how they could get into fashion week and photograph there. I’m sharing my experience here. Hopefully the video has some new info? Download Audio-Only here : #17-The-Naina-Redhu-Experience_How-to-get-into-fashion-week-to-do-some-photography…
16:18
December 16, 2015
#16 The Naina Redhu Experience : The Local Tribe Interview
I did this interview for Antje over at The Local Tribe. The questions I was asked : 01. You’re a brilliant lifestyle photographer. What’s the story behind your journey into…
00:00
December 9, 2015
#15 The Naina Redhu Experience : Before And Then After #Book
Trying out a new format here. I love reading book and I also love listening to audio books and for a long time I’ve wondered what would be a best…
00:00
December 2, 2015
#14 The Naina Redhu Experience : Free Stuff
Where I talk about disclosing paid stories on your blog and social media and how to deal with brands sending gifts and freebies without a contractual obligation. Blogging is a…
00:00
November 25, 2015
#13 The Naina Redhu Experience : What if they say no?
“What if I tell them what I actually charge and then they say no? What if they just move on? I really want to work with this brand / person…
00:00
November 18, 2015
#12 The Naina Redhu Experience : State of Influencer Marketing
I love being able to answer interview questions by doing a video – if only it didn’t take so long to edit and export the file from within Adobe Premiere…
00:00
November 17, 2015
#11 The Naina Redhu Experience : What should I blog about?
This week’s question that got me thinking is from an email I received that said : Recently somebody (an experienced person form the online space) told me that writing about…
00:00
November 11, 2015
#10 The Naina Redhu Experience : Pressures of Blogging
*Additional episode this week. I HAD to say something. Recorded it yesterday but processing & upload speeds mean I was able to publish it only today.* I maintain that most…
00:00
November 4, 2015
#09 The Naina Redhu Experience : Gender wage gap
The Jennifer Lawrence essay. The Ronda Rousey interview response. From the emails I’ve received so far : “I really liked your video about monetization. Since I’m kind of a newbie…
00:00
November 4, 2015
#08 Weddings, Photography, Blogging & life choices #Video
These were the questions – thank you so much for asking Siddharth! 1) 3-4 years ago, you were into Wedding Photography. Why did you choose weddings, and what was your…
19:01
October 28, 2015
#07 What is the best camera? There isn’t one.
( The second half of the video I forgot to turn off the ceiling fan – sorry about the background noise. ) I’ve been calling my previous videos “rants” but…
11:05
October 21, 2015
#06 Blogging & Monetization
(That’s what my face looks like whenever I’m discussing “monetization”. A little bit of the American accent slipped it too! Maybe I’ll do the next one in a completely Naina-American…
08:47
October 14, 2015
#05 Brands & PR are not responsible for your rent. You are.
( Short rant post fashion week. This video is early in the week – it’s shorter than my usual 8 minute posts, which come out at 9 am every Wednesday.…
03:53
October 12, 2015
#04 Bloggers that charge Rs. 5000. Don’t.
Just to be clear, this is not an attack on the blogger at all. I’ve been in this blogger’s shoes so I am the last person who will attack another…
07:13
October 7, 2015
#03 #AdobeMAX Minute: Meet lifestyle & fashion photographer @Naina #NAINAxADOBE
I’m on Periscope too! If you have any questions, I’m totally working on videos and will be more than thrilled to include answers to your questions in those videos. (…
05:33
October 6, 2015
#02 Photographer or Social Media Influencer?
( Correction : “I DO want to be remembered as me.” not “I DON’T want to be remembered as me.” ) The best way to become a better photographer is…
08:14
October 3, 2015
#01 “Long Term Association” #ProTips
Here’s a little #ProTip that can go a long way in converting enquiries from prospects into actual assignments for you if you are a freelancer / independent professional like me.…
02:08
October 5, 2014