Today in Digital Marketing

Today in Digital Marketing

By Tod Maffin
Every weekday, Tod Maffin brings you a fast-paced 5-minute rundown of what you missed in the world of digital marketing and social media. Whether you work for a digital agency or work for a brand, this is what you need to know. Brought to you by engageQ digital (http://www.engageQ.com)
More places to listen

More places to listen

Reddit and Snapchat sitting in a tree — C-O-P-Y-I-N-G
Some really nice new Google ad formats just in time for the holidays Pinterest’s new Feed Customization feature may spell increased engagement for brands Spotify has a great idea that taps into their API to make… T-shirts?! And Reddit and Snapchat sitting in a tree — COPYING. The Premium feed, with monthly deep-dive interviews with social algorithm experts, is at http://patreon.com/todayindigital Use the hashtag #TiDM to discuss what you hear on today's episode. Today in Digital Marketing is brought to you by engageQ digital. Can we help you with YOUR brand’s digital marketing and social media? Let’s chat. http://www.engageQ.com or call 1-855-863-6233. • Connect with Tod: tod@engageQ.com or use this contact form. • More about Tod: Twitter @todmaffin • LinkedIn • Instagram • Facebook • Web Site
07:16
October 15, 2019
This Script Will Fix Your Most Common Google Ads Mistakes
On the show: This little script may save you thousands of dollars in mistaken Google Ads spending One of the strongest brand video hosting platforms just got stronger Don’t worry… that weird error Facebook’s ads platform was giving you today? Wasn’t just you. And is Instagram’s new app for young people BOMBING? The Premium feed, with monthly deep-dive interviews with social algorithm experts, is at https://www.patreon.com/todayindigital   NOTE: Sometimes Patreon claims "The creator hasn't posted anything yet." Ignore this — seems to be a bug. Check with any other browser to see the episodes. Today in Digital Marketing is brought to you by engageQ digital. Can we help you with YOUR brand’s digital marketing and social media? Let’s chat. http://www.engageQ.com or call 1-855-863-6233. • Connect with Tod: tod@engageQ.com or use this contact form. • More about Tod: Twitter @todmaffin • LinkedIn • Instagram • Facebook • Web Site
06:23
October 11, 2019
Come on. Quora?! COME ON....
On today’s show: Big changes to Facebook’s e-commerce abilities… did you know they even had any? Don’t worry if you haven’t verified your Google My Business page Quora adds some honestly-very basic ad targeting… surprised they didn’t have that before And Zuckerberg — enough with the stories! Here’s what you missed… today, in digital marketing. The Premium feed, with monthly deep-dive interviews with social algorithm experts, is at http://patreon.com/todayindigital NOTE: Sometimes Patreon claims "The creator hasn't posted anything yet." Ignore this — seems to be a bug. Check with any other browser to see the episodes. Today in Digital Marketing is brought to you by engageQ digital. Can we help you with YOUR brand’s digital marketing and social media? Let’s chat. http://www.engageQ.com or call 1-855-863-6233. • Connect with Tod: tod@engageQ.com or use this contact form. • More about Tod: Twitter @todmaffin • LinkedIn • Facebook • Web Site
05:02
October 10, 2019
Are Instagram DMs coming to the Desktop? 🤞🏻
On today’s show: Instagram DMs may be coming to the desktop soon! YouTube finally overtakes Netflix in the hearts and minds of teens You can now book your YouTube campaigns months in advance Big and welcome changes to the Facebook Messenger platform And third party social media tools STILL don’t negatively affect your reach The Premium feed, with monthly deep-dive interviews with social algorithm experts, is at http://patreon.com/todayindigital NOTE: Sometimes Patreon claims "The creator hasn't posted anything yet." Ignore this — seems to be a bug. Check with any other browser to see the episodes. Today in Digital Marketing is brought to you by engageQ digital. Can we help you with YOUR brand’s digital marketing and social media? Let’s chat. http://www.engageQ.com or call 1-855-863-6233. • Connect with Tod: tod@engageQ.com or use this contact form. • More about Tod: Twitter @todmaffin • LinkedIn • Facebook • Web Site
05:43
October 9, 2019
Social Media Killed the Newspaper Star
On today’s show: It happened folks. Social media overtakes print media in ad spending Facebook rolls out Messenger objectives in Stories Google updates its automatic ad placements And some nice reports to help your VIDEOS place higher in Google The Premium feed, with monthly deep-dive interviews with social algorithm experts, is at http://patreon.com/todayindigital NOTE: Sometimes Patreon claims "The creator hasn't posted anything yet." Ignore this — seems to be a bug. Check with any other browser to see the episodes. Today in Digital Marketing is brought to you by engageQ digital. Can we help you with YOUR brand’s digital marketing and social media? Let’s chat. http://www.engageQ.com or call 1-855-863-6233. • Connect with Tod: tod@engageQ.com or use this contact form. • More about Tod: Twitter @todmaffin • LinkedIn • Facebook • Web Site
05:06
October 8, 2019
Don't Believe the (Mobile) Hype
On today’s show: Is TikTok starting to piss off its top influencers? Turns out mobile conversions are NOT all the rage Google confirms that backlinks do not expire — sort of And oh my, what chaos a single NOINDEX tag can bring The Premium feed, with monthly deep-dive interviews with social algorithm experts, is at http://patreon.com/todayindigital Today in Digital Marketing is brought to you by engageQ digital. Can we help you with YOUR brand’s digital marketing and social media? Let’s chat. http://www.engageQ.com or call 1-855-863-6233. • Connect with Tod: tod@engageQ.com or use this contact form. • More about Tod: Twitter @todmaffin • LinkedIn • Facebook • Web Site
05:57
October 7, 2019
A Deep Dive Into the TikTok Algorithm
On today’s show: Want your brand on TikTok? We break down its algorithm today Instagram is opening the door a little more to AR ads How do you get on the Instagram Explore feed? Hubspot has a couple of nice tactics. And these two clickbait companies merged and you won’t BELIEVE what happened next!!!!! The Premium feed, with monthly deep-dive interviews with social algorithm experts, is at http://patreon.com/todayindigital Today in Digital Marketing is brought to you by engageQ digital. Can we help you with YOUR brand’s digital marketing and social media? Let’s chat. http://www.engageQ.com or call 1-855-863-6233. • Connect with Tod: tod@engageQ.com or use this contact form. • More about Tod: Twitter @todmaffin • LinkedIn • Facebook • Web Site
08:04
October 4, 2019
Filled with Sadness and Disgust? Fantastic! 👍🏻
On today’s show: Now you can schedule Instagram Stories from the Desktop! At least if you use Buffer. Facebook’s launched yet another app trying to get the teen market back I found a nice little app that claims to let you A/B test your YouTube videos And surprising research about the effect of negative emotions on your ads Today in Digital Marketing is brought to you by engageQ digital. Can we help you with YOUR brand’s digital marketing and social media? Let’s chat. http://www.engageQ.com or call 1-855-863-6233. More about Tod: Twitter @todmaffin • LinkedIn • Facebook • Web Site
06:49
October 3, 2019
Hacking the LinkedIn News Feed (Legally)
On today’s show: You may be looking a little harder to find your Twitter DMs soon Some nice tips on cracking LinkedIn’s news feed algorithm Facebook is pulling Instant Experiences from Lead ads And is Periscope starting to fall apart at the seams? Today in Digital Marketing is brought to you by engageQ digital. Can we help you with YOUR brand’s digital marketing and social media? Let’s chat. http://www.engageQ.com or call 1-855-863-6233. More about Tod: Twitter @todmaffin • LinkedIn • Facebook • Web Site
06:40
October 2, 2019
The Solution to Crashing Influencer Results? 🤖 ROBOTS!!
On today’s show: There’s no list of words you can’t use in a YouTube title right? Wrong. I know this won’t shock anyone, but Facebook is testing a TikTok clone Buyer beware on those lifetime deal sites like AppSumo A huge bug on Shopify sites was preventing some people from checking out And what are the ethics around hiring computer-generated influencers Here’s what you missed… today, in digital marketing. Today in Digital Marketing is brought to you by engageQ digital. Can we help you with YOUR brand’s digital marketing and social media? Let’s chat. http://www.engageQ.com or call 1-855-863-6233. More about Tod: Twitter @todmaffin • LinkedIn • Facebook • Web Site
11:27
October 1, 2019
H1 tags are really important! Naw, just kidding.
On today’s show: Ready the cannons! Instagram’s starting to fire its e-commerce weapons. Brand managers who have to sort through thousands of YouTube comments are getting some good news Some nice new additions to the Google Ads back-end And remember last week when I told you AppSumo was the bomb? Well, that bomb may have exploded. And not in a good way. That “Hide Replies” feature on Twitter may be something you DON’T want to use for your brand’s account And Google says “Don’t fret the H1 tags. Turns out, they’re not that important after all.” Today in Digital Marketing is brought to you by engageQ digital. Can we help you with YOUR brand’s digital marketing and social media? Let’s chat. http://www.engageQ.com or call 1-855-863-6233. More about Tod: Twitter @todmaffin • LinkedIn • Facebook • Web Site
06:57
September 30, 2019
How DARE You!
On today’s show: A sneak peek at how Facebook plans to lure young consumers back to its platform The Russians are coming! Tik Tok’s getting enough attention that people are starting analytics platforms for it An unlimited email marketing platform for $50. One time. (http://bit.ly/yesappsumo — affiliate link) And holy moly is GIPHY fast on the animated GIFs. Here’s what you missed… today, in digital marketing. Today in Digital Marketing is brought to you by engageQ digital. Can we help you with YOUR brand’s digital marketing and social media? Let’s chat. http://www.engageQ.com or call 1-855-863-6233. More about Tod: Twitter @todmaffin • LinkedIn • Facebook • Web Site
06:57
September 27, 2019
Did Facebook deliver your ads to the WRONG audiences? Yeah, maybe.
On today’s show: What happens to reach when you don’t post ANY caption on your Instagram posts? A big glitch on Facebook’s ads platform may have sent ads delivering to the wrong audiences Facebook is testing delivering dynamic cropped images Facebook’s “no like counts for you!” test is underway Google says don’t worry about sites that hotlink images from you. Here’s what you missed… today, in digital marketing. Today in Digital Marketing is brought to you by engageQ digital. Can we help you with YOUR brand’s digital marketing and social media? Let’s chat. http://www.engageQ.com or call 1-855-863-6233. More about Tod: Twitter @todmaffin • LinkedIn • Facebook • Web Site
07:01
September 26, 2019
We're All Just Sims In Mark Zuckerberg's Eyes
On today’s show: This year, people expect LESS from your brand on social media! Facebook adds "Learning Limited" column to reporting Reddit gets a big update in its ads offerings Google will let you customize how you appear in snippets How's your site ranking since yesterday's Google dance? Probably just fine. And what’s the future of Facebook ads? We may have gotten a peek this morning. Agorapulse adds bulk editing RevealBot now supports Facebook's custom metrics Great article about TikTok in the New Yorker magazine Have you checked out Facebook Ads' Inspect tool? You should. Here’s what you missed… today, in digital marketing. Today in Digital Marketing is brought to you by engageQ digital. Can we help you with YOUR brand’s digital marketing and social media? Let’s chat. http://www.engageQ.com or call 1-855-863-6233. More about Tod: Twitter @todmaffin • My Agency • Facebook Page • Web Site
07:59
September 25, 2019
Go home, Twitter. You're drunk.
On today’s show: Better check your brand’s position in Google today Facebook adds real-time product catalog updating Twitter once again proves it can’t be a decent ad platform Bye Kik. We hardly knew ya. And... introducing... the lightening round! Here’s what you missed… today, in digital marketing. Today in Digital Marketing is brought to you by engageQ digital. Can we help you with YOUR brand’s digital marketing and social media? Let’s chat. http://www.engageQ.com or call 1-855-863-6233.
08:44
September 24, 2019
Has iOS 13 Screwed Up Google Analytics?
On today’s show: Your Google Analytics data may be all screwed up. And it seems to be Apple’s fault. YouTube tries its hand at AI-based ad optimization That influencer you hired? Are you sure they’re they ACTUAL person you MEANT to hire? And Facebook is killing off Stories. Sort of. Here’s what you missed… today, in digital marketing. Today in Digital Marketing is brought to you by engageQ digital. Can we help you with YOUR brand’s digital marketing and social media? Let’s chat. http://www.engageQ.com or call 1-855-863-6233.
07:32
September 23, 2019
I'm Sorry, They're Watching Stories... WHERE?!
On today’s show: Stories are everywhere. But which platform do USERS prefer? You’re not going to believe it Snapchat offers up an ads database ripe for your competitive snooping And how to get more Email Opens now that email use is seriously on the decline Here’s what you missed… today, in digital marketing. Today in Digital Marketing is brought to you by engageQ digital. Can we help you with YOUR brand’s digital marketing and social media? Let’s chat. http://www.engageQ.com or call 1-855-863-6233.
08:20
September 20, 2019
Conversions are down. It's not your fault.
On today’s show: Yes, your Facebook campaign conversions are down. No, it’s not your fault. How will Google’s new ranking policy affect marketers at news organizations And why Facebook’s most common ad campaign warning message is a lie Today in Digital Marketing is brought to you by engageQ digital. Can we help you with YOUR brand’s digital marketing and social media? Let’s chat. http://www.engageQ.com or call 1-855-863-6233.
05:56
September 19, 2019
Your Instagram Account Has (Not) Been Compromised
On today’s show: Manually posting Stories from your smartphone might be a thing of the past soon Your brand’s Instagram account has been compromised! Only, it probably hasn’t. The surprising thing that happens when you suddenly cut your post frequency by half And a new placement for YouTube is coming. And you’re going to hate it! Today in Digital Marketing is brought to you by engageQ digital. Can we help you with YOUR brand’s digital marketing and social media? Let’s chat. http://www.engageQ.com or call 1-855-863-6233.
10:02
September 18, 2019
All Your Video Timestamps Are Belong to Us
On today’s show: A BIG opportunity in video SEO comes to YouTube Adobe’s new artificial intelligence tool may make lives easier for social media content managers And some good news coming for brand managers who use Instagram.. And make a lot of typos. Here’s what you missed… today, in digital marketing. Today in Digital Marketing is brought to you by engageQ digital. Can we help you with YOUR brand’s digital marketing and social media? Let’s chat. http://www.engageQ.com or call 1-855-863-6233.
07:45
September 17, 2019
You Can't Handle the PNGs
Today: Facebook may be shutting down an important part of LINK ads LinkedIn finally joins the Live Video party And expect another placement in your Facebook ads manager — good news, especially for hyper-LOCAL brands Here’s what you missed… today, in digital marketing. Today in Digital Marketing is brought to you by engageQ digital. Can we help you with YOUR brand’s digital marketing and social media? Let’s chat. http://www.engageQ.com or call 1-855-863-6233.
04:36
September 16, 2019
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