Today in Digital Marketing
By Tod Maffin
Today in Digital MarketingSep 27, 2019
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The Custom Audience You Should Be Using
They tried to compete with Buzzfeed, and they lost… Facebook adds content plugins to Ads Manager… the custom audience you’re NOT using but probably should try… Google adds more pandemic-friendly labels for your product ads… and is the Ring company trying to pull one over on all of us?
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• Our Slack community: TodayInDigital.com/slack
• Produced by: engageQ.com
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• Transcripts: See each episode at TodayInDigital.com
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• Theme music: Mark Blevis (all other music licensed by Source Audio)
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Source links and full transcripts at TodayInDigital.com
Zuckerberg... You Still With Me, Bro?
In the alternate universe we’re all living in now, one marketer has found that using an insane amount of text in Facebook ads actually drives better results now… Hootsuite is having a very bad day… Reddit adds some nice protections for brands that are a little risk-sensitive… Please welcome the newest member of the vertical Stories club… and LinkedIn adds some surprisingly useful upgrades.
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• Produced by: engageQ.com
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• Transcripts: See each episode at TodayInDigital.com
• Theme music: Mark Blevis (all other music licensed by Source Audio)
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Source links and full transcripts at TodayInDigital.com
Why Cinema Ads May Be In Your Next Media Spend
The places you’re buying ads are NOT the places where consumers want you to be... Google confirms that reviews mean everything to local SEO… Amazon puts another restriction on advertising on its platform — and this one might get them into trouble with the regulators… and the single tweet that might become known as the cheapest, simplest, and most effective political ad in the history of the world.
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• Theme music: Mark Blevis (all other music licensed by Source Audio)
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Source links and full transcripts at TodayInDigital.com
OMG THEY’RE ACTUALLY DOING IT
Three small announcements you WANTED to hear from Facebook, and one big one you didn’t... TikTok and Oracle give a masterclass in how to screw up a simple p.r. Announcement… and Mailchimp turns to artificial intelligence to power the next generation of its platform.
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ABOUT THE PODCAST:
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• Our Slack community: TodayInDigital.com/slack
• Transcripts: See each episode at TodayInDigital.com
• Theme music: Mark Blevis (all other music licensed by Source Audio)
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Source links and full transcripts at TodayInDigital.com
🎵 Do You Remember... How the Stars Stole the Night Away?
Does hosting your brand’s web site on a shared server negatively affect your Google position? Facebook adds new intellectual property protection for brands…. Amazon adds a whole new placement — and it’s a big one… And you blew it. Your brand could have owned today — every year, you could have owned this day. But you don’t. Because you blew it.
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• Our Slack community: TodayInDigital.com/slack
• Transcripts: See each episode at TodayInDigital.com
• Theme music: Mark Blevis (all other music licensed by Source Audio)
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Source links and full transcripts at TodayInDigital.com
Will Your Web Pages Break on October 24th?
34 days and counting before millions of web pages are due to break — all because of a change being made by Facebook… Google will now let publishers place first-party cookies on their brand’s site… Neilson unveils a massive database of marketing benchmarks to help you understand how well YOUR digital campaigns are doing…. And the TikTok drama train continues today.
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ABOUT THE PODCAST:
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• Our Slack community: TodayInDigital.com/slack
• Transcripts: See each episode at TodayInDigital.com
• Theme music: Mark Blevis (all other music licensed by Source Audio)
TOD’S SOCIAL MEDIA:
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Source links and full transcripts at TodayInDigital.com
#Mel_Is_Having_A_Very_Bad_Day
We’re starting to understand just how many keywords are being dropped from Google Ads reports… Facebook launches a whole new platform for managing your business — I know, I know… YouTube makes one of the most significant upgrades to its targeting in its history… and an update from the digital marketer in our Slack community who’s been locked out of her Facebook account for weeks now.
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• Our Slack community: TodayInDigital.com/slack
• Transcripts: See each episode at TodayInDigital.com
• Theme music: Mark Blevis (all other music licensed by Source Audio)
TOD’S SOCIAL MEDIA:
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Source links and full transcripts at TodayInDigital.com
🎂 = 1
A new feature on Facebook could get more brands into doing Live broadcasts… both Amazon and Apple announce BIG bets they’ve placed on podcasting… and does having the keywords you want to rank for in your domain name help or hurt your listing. What Google says is different than what most people believe.
MY FUNDRAISER FOR ADDICTIONS TREATMENT: http://bit.ly/todrun
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• Theme music: Mark Blevis (all other music licensed by Source Audio)
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Source links and full transcripts at TodayInDigital.com
Split-Test Your ORGANIC Posts (!)
The one marketing tactic that consumers say will bring them BACK to your bricks-and-mortar store… Instagram is thinking about letting links in captions be tappable — for a price… Facebook’s quick new ad format has one potentially big tradeoff… and I have the proof, friends, that humanity is going to hell.
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• Theme music: Mark Blevis (all other music licensed by Source Audio)
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Source links are in the transcript (visit TodayInDigital.com and click today’s episode).
The Greatest Bait-and-Switch in Business History?
Did TikTok just pull the greatest bait and switch in business history? YouTube has an exciting new metric (god, what has my life become). And Facebook’s auto-bans are becoming so frequent that hackers are now copying them.
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• Theme music: Mark Blevis (all other music licensed by Source Audio)
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Source links are in the transcript (visit TodayInDigital.com and click today’s episode).
When Lawyers Try to Write Marketing Emails
Podcasts borrow inspiration from programmatic ad technology... Yes, that was a scary email you got from YouTube. No, you don’t have to worry about it. How to reposition your brand’s content to be more friendly to voice assistants… and the final word from Google: Does having lots of words on all your brand’s web pages help or hurt your company’s search engine ranking?
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• Theme music: Mark Blevis (all other music licensed by Source Audio)
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Source links are in the transcript (visit TodayInDigital.com and click today’s episode).
🎵 The Whole World’s a Blur When You Waste Time With Me
And you thought the GDPR was bad. Wait until you hear what Europe just told Facebook to do. The most downloaded social media app last month was the most beleaguered. Adding the latest label to your brand’s Google listing may be more about politics than promotion. And the data’s in — if you want your Brand Awareness campaign to work, show your ads to more young people.
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• Transcripts: See each episode at TodayInDigital.com
• Theme music: Mark Blevis (all other music licensed by Source Audio)
TOD’S SOCIAL MEDIA:
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Source links are in the transcript (visit TodayInDigital.com and click today’s episode).
Facebook to Restrict How Many Ads You Can Run
Spotify is burning up the podcast charts, in all the wrong ways… Facebook’s putting ads on sites that never asked for ads… How Pinterest’s algorithm changes could affect your brand’s content strategy… and the World Health Organization paying an influencer to talk up contact tracing… an influencer that is completely computer-generated.
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ABOUT THE PODCAST:
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• Transcripts: See each episode at TodayInDigital.com
• Theme music: Mark Blevis (all other music licensed by Source Audio)
TOD’S SOCIAL MEDIA:
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• LinkedIn: linkedin.com/in/todmaffin
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• Twitch: twitch.tv/todmaffin
Source links are in the transcript (visit TodayInDigital.com and click today’s episode).
The One File That Can De-List Your Site from Google
Microsoft’s new tool could help keep you from making the one change that can completely screw up your brand’s web site… a big security warning for those of you who use Wordpress… and here’s what happens when you fire your SEO company — and they don’t like it. Spoiler: It’s not good.
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• Theme music: Mark Blevis (all other music licensed by Source Audio)
TOD’S SOCIAL MEDIA:
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• TikTok: http://tiktok.com/@todmaffin
• Twitch: http://twitch.tv/todmaffin
• Tod’s Twitter list of digmktg sources: https://twitter.com/i/lists/1182697350948503553
Source links are in the transcript (visit http://todayindigital.com and click today’s episode).
Everybody Hates Google
More details on the change to Google Ads that many digital marketers are saying will have a staggeringly negative effect on their campaigns… Meanwhile, Microsoft’s ad platform adds perhaps its biggest upgrade ever — one that you B2B marketers will love… TikTok opens the door to a whole bunch of third-party digital management platforms, all while Snapchat just had one of its best months ever. And a warning if you’re running ad campaigns this weekend… you may want to hit the Pause button before you close your laptop for the weekend.
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ABOUT THE PODCAST:
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• Transcripts: See each episode at http://TodayInDigital.com
• Theme music: Mark Blevis (all other music licensed by Source Audio)
TOD’S SOCIAL MEDIA:
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• Twitch: http://twitch.tv/todmaffin
Sources and links referenced in this show can be found in the transcript — visit http://todayindigital.com and click today’s episode.
(not provided)
Google hates you and to prove it, they’ve taken away one of the single most helpful parts of their ads dashboard…. Meanwhile, LinkedIn adds some nice new features for people who administer their company’s page… and I swear I’m going to make this a daily feature — it’s the Facebook Ad Platform Bug of the Day! Hold onto your hats, friends. This one’s a doozy.
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ABOUT THE PODCAST:
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• Advertising: http://TodayInDigital.com/ads
• Transcripts: See each episode at http://TodayInDigital.com
• Theme music: Mark Blevis (all other music licensed by Source Audio)
TOD’S SOCIAL MEDIA:
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• LinkedIn: http://linkedin.com/in/todmaffin
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• Instagram: http://instagram.com/todmaffin
• TikTok: http://tiktok.com/@todmaffin
• Twitch: http://twitch.tv/todmaffin
SOURCES:
- Shopify SEO: https://www.contentkingapp.com/academy/shopify-seo/?utm_campaign=TodayInDigital.com
- https://support.google.com/adspolicy/answer/10014384?hl=en&ref_topic=29265&utm_campaign=TodayInDigital.com
- https://www.seroundtable.com/google-ads-search-terms-report-hiding-30046.html?utm_campaign=TodayInDigital.com
- https://www.socialmediatoday.com/news/google-adds-new-ad-tools-for-retailers-ahead-of-the-holiday-push/584546/?utm_campaign=TodayInDigital.com
- https://marketingland.com/linkedin-lets-page-owners-view-sort-learn-more-about-their-followers-281293?utm_campaign=TodayInDigital.com
Why My Zoom Background is of Iceland
While TikTok is poised to announce its buyer, it also announces a significant expansion into direct e-commerce… Wordpress fixes the bug that broke millions of brand web sites… Google says it will start applying a tax to advertising in some countries… and a clever digital campaign from a beer company that’s centered on the Zoom video meeting app.
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• Advertising: http://TodayInDigital.com/ads
• Transcripts: See each episode at http://TodayInDigital.com
• Theme music: Mark Blevis (all other music licensed by Source Audio)
TOD’S SOCIAL MEDIA:
• Tod’s agency: http://engageQ.com
• LinkedIn: http://linkedin.com/in/todmaffin
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• Instagram: http://instagram.com/todmaffin
• TikTok: http://tiktok.com/@todmaffin
• Twitch: http://twitch.tv/todmaffin
SOURCES:
- PodcastPage: https://podcastpage.io/?utm_campaign=TodayInDigital.com
- https://www.theverge.com/2020/8/31/21408539/tiktok-teespring-merchandise-apparel-commerce-monetization?utm_campaign=TodayInDigital.com
- https://www.seroundtable.com/google-my-business-attributes-desktop-labels-30040.html?utm_campaign=TodayInDigital.com
- https://www.marketingdive.com/news/coors-light-turns-favorite-video-chat-backgrounds-into-real-vacations/584441/?utm_campaign=TodayInDigital.com
- https://wersm.com/netflix-opens-up-some-of-its-content-to-free-viewing/?utm_campaign=TodayInDigital.com
- https://www.searchenginejournal.com/pinterest-tests-product-ratings-best-seller-labels-more/379472/?utm_campaign=TodayInDigital.com
- https://www.searchenginejournal.com/wordpress-5-5-1-maintenance-release/379486/?utm_campaign=TodayInDigital.com
Here’s Your CTA: [LISTEN NOW]
Here come the world’s first voice coupons. Also: California takes a hardline on marketers who run afoul of its new privacy legislation… Yes, Google text ads are gone (at least for some people)... and the one simple change to your Instagram content strategy that will get you more engagement.
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ABOUT THE PODCAST:
• Produced by: http://engageQ.com
• Advertising: http://TodayInDigital.com/ads
• Transcripts: See each episode at http://TodayInDigital.com
• Theme music: Mark Blevis (all other music licensed by Source Audio)
TOD’S SOCIAL MEDIA:
• Tod’s agency: http://engageQ.com
• LinkedIn: http://linkedin.com/in/todmaffin
• Twitter: http://twitter.com/todmaffin
• Instagram: http://instagram.com/todmaffin
• TikTok: http://tiktok.com/@todmaffin
• Twitch: http://twitch.tv/todmaffin
SOURCES:
https://www.cnn.com/2020/08/30/tech/internet-outage-cloudflare/index.html
https://www.searchenginejournal.com/instagram-carousels/379311/?utm_campaign=TodayInDigital.com
The Facebook Engineering Comedy Hour
The busy back-to-school marketing season isn’t so busy this year, and that could spell savings in your ad budgets… digital marketers are NOT abandoning their martech tools in this time of reduced budgets…. And we mark the day — today — when Facebook’s Ad Platform status page is pure comedy.
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• Advertising: http://TodayInDigital.com/ads
• Transcripts: See each episode at http://TodayInDigital.com
• Theme music: Mark Blevis (all other music licensed by Source Audio)
TOD’S SOCIAL MEDIA:
• Tod’s agency: http://engageQ.com
• LinkedIn: http://linkedin.com/in/todmaffin
• Twitter: http://twitter.com/todmaffin
• Instagram: http://instagram.com/todmaffin
• TikTok: http://tiktok.com/@todmaffin
• Twitch: http://twitch.tv/todmaffin
SOURCES:
- https://marketingland.com/marketers-expect-slight-cut-to-martech-budgets-but-new-platforms-still-the-focus-281219?utm_campaign=TodayInDigital.com
- https://www.marketingdive.com/news/kantar-back-to-school-advertising-drops-70-on-national-tv/584306/?utm_campaign=TodayInDigital.com
- https://podcasts.apple.com/us/podcast/search-off-the-record/id1512522198
- https://status.fb.com/ads
“Lindsey, Come Here and Listen to This!”
Apple wants YOUR ad dollars… Google’s new Cost per Lead bid option changes the local services game… Traditional radio and TV are NOT doing well… and why is a 20-second clip of Meghan Trainor singing the future of digital collaboration?
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ABOUT THE PODCAST:
• Produced by: http://engageQ.com
• Advertising: http://TodayInDigital.com/ads
• Transcripts: See each episode at http://TodayInDigital.com
• Theme music: Mark Blevis (all other music licensed by Source Audio)
TOD’S SOCIAL MEDIA:
• Tod’s agency: http://engageQ.com
• LinkedIn: http://linkedin.com/in/todmaffin
• Twitter: http://twitter.com/todmaffin
• Instagram: http://instagram.com/todmaffin
• TikTok: http://tiktok.com/@todmaffin
• Twitch: http://twitch.tv/todmaffin
SOURCES:
- https://www.cnbc.com/2020/08/27/tiktok-ceo-kevin-mayer-to-leave-the-company.html?utm_campaign=TodayInDigital.com
- https://www.coywolf.news/seo/apple-search-engine/?utm_campaign=TodayInDigital.com
- https://www.bloomberg.com/news/articles/2020-08-26/apple-plans-augmented-reality-content-to-boost-tv-video-service?utm_campaign=TodayInDigital.com
- https://developers.google.com/search/docs/data-types/home-activities?utm_campaign=TodayInDigital.com
- https://www.bloomberg.com/news/articles/2020-08-27/walmart-joins-microsoft-in-pursuit-of-deal-to-purchase-tiktok?utm_campaign=TodayInDigital.com
- https://www.macrumors.com/2020/08/26/apple-maps-new-ratings-places-of-interest/?utm_campaign=TodayInDigital.com
- https://www.cbc.ca/news/entertainment/canadian-stations-closure-1.5700298?utm_campaign=TodayInDigital.com
- https://blog.amp.dev/2020/08/27/success-with-wordpress-powered-by-amp/?utm_campaign=TodayInDigital.com
- https://wersm.com/spotify-is-working-on-a-virtual-concerts-feature/?utm_campaign=TodayInDigital.com
Is the End Near for Facebook’s Audience Network?
Apple’s new iPhone OS is going to kill Facebook’s Audience Network placement. TikTok finally reveals exactly how many people watch its videos. Some surprising trends in consumer behaviour using Google My Business. And say goodbye to one of the world’s longest running marketing taglines.
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SOURCES:
- https://streetfightmag.com/2020/08/24/google-my-business-search-and-engagement-trends-define-the-next-normal/?utm_campaign=TodayInDigital.com
- https://info.brandify.com/how-to-acquire-more-customers-from-google-my-business-during-covid-19?utm_campaign=TodayInDigital.com
- https://www.marketingprofs.com/charts/2020/43381/how-committed-are-big-advertisers-to-content-marketing?utm_campaign=TodayInDigital.com
- https://www.labnol.org/core-web-vitals-200819?utm_campaign=TodayInDigital.com
- https://www.bloomberg.com/news/articles/2020-08-26/facebook-says-apple-s-changes-to-ios-will-dramatically-hurt-ads?srnd=technology-vp&sref=yBaTdxlg&utm_campaign=TodayInDigital.com
- https://www.marketingdive.com/news/cvs-pharmacy-launches-ad-network-for-in-store-online-campaigns/584060/?utm_campaign=TodayInDigital.com
- https://www.socialmediatoday.com/news/facebook-develops-ai-that-can-help-choreograph-dance-moves-to-any-music/584053/?utm_campaign=TodayInDigital.com
- https://www.marketingdive.com/news/forrester-brands-must-integrate-dtc-wholesale-retail-teams-as-digital-com/584083/?utm_campaign=TodayInDigital.com
- https://ads-developers.googleblog.com/2020/08/announcing-v202008-of-google-ad-manager.html?utm_campaign=TodayInDigital.com
- https://www.marketingdive.com/news/kfc-drops-finger-lickin-slogan-around-the-globe-as-hygiene-concerns-pers/584096/?utm_campaign=TodayInDigital.com
- https://9to5google.com/2020/08/24/google-discover-short-videos/?utm_campaign=TodayInDigital.com
Aug 24 — I BEG YOU. STOP USING THIS MUSIC. (Ep 221)
Here are the three reasons a Google engineer says your brand’s web site lost ranking. TikTok is set to move firmly into the e-commerce space. Facebook adds a handful of little upgrades to its ads platform. And it wasn’t just you — the web videoconferencing tool of the year suffers a huge crash.
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• Twitch: twitch.tv/todmaffin
SOURCES:
- https://www.cnn.com/2020/08/24/us/zoom-outage-worldwide-trnd/index.html?utm_campaign=TodayInDigital.com
- https://info.brandify.com/how-to-acquire-more-customers-from-google-my-business-during-covid-19?utm_campaign=TodayInDigital.com
- https://www.socialmediatoday.com/news/facebook-develops-ai-that-can-help-choreograph-dance-moves-to-any-music/584053/?utm_campaign=TodayInDigital.com
- https://streetfightmag.com/2020/08/24/google-my-business-search-and-engagement-trends-define-the-next-normal/?utm_campaign=TodayInDigital.com
- https://go.within.co/retail-pulse/?utm_campaign=TodayInDigital.com
- https://twitter.com/AkvileDeFazio/status/1297916793084772352
- https://twitter.com/CoryDobbin/status/1297928097258524675
Aug 21 — Fake Skyscrapers and Your Facebook Page (Ep 220)
What does a fake skyscraper have to do with YOUR brand’s presence on Facebook? Why are hundreds of video game streamers mad at Burger King this morning? How do you get a formerly dead page BACK into Google’s index? And @feedly offers Twitter discovery for a reasonable price.
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• Theme music: Mark Blevis (all other music licensed by Source Audio)
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• Twitch: twitch.tv/todmaffin
SOURCES:
- https://kotaku.com/microsoft-flight-simulator-s-melbourne-monolith-was-cre-1844795290
- https://kotaku.com/streamers-furious-after-ad-company-uses-twitch-donation-1844793252
- https://www.seroundtable.com/google-swapping-404-urls-29987.html
- https://www.seroundtable.com/squarespace-adds-search-console-reports-29990.html
- https://twitter.com/DanPriceSeattle/status/1296519368336011265
- https://www.bloomberg.com/news/articles/2020-08-21/facebook-s-chief-marketing-officer-to-depart-after-two-years?sref=dZ65CIng
Aug 20 — Donald Trump is Destroying Your ROAS (Ep 219)
Yes, your CPMs are up. And you can blame Donald Trump for that. Snapchat cozies up to local bricks and mortar marketers. Some of Twitter’s newest features are starting to make it out to the marketing platforms we all use. And Microsoft is the latest company to try its hand at automated digital ad recommendations. Don’t expect a lot.
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• Twitch: twitch.tv/todmaffin
SOURCES:
- https://sproutsocial.com/insights/release/
- https://www.nytimes.com/2020/08/15/us/politics/trump-campaign-ads-dnc.html#click=https://t.co/8GByDjJYid
- https://www.mediapost.com/publications/article/354936/ka-boom-target-adds-share-posts-record-sales.html
- https://about.ads.microsoft.com/en-us/blog/post/august-2020/editor-updates-recommendations-and-campaign-level-associations
- https://streetfightmag.com/2020/08/20/snapchats-promote-local-place-the-deeper-dive/
Aug 19 — Ryan Reynolds is Having a Very Bad Day (Ep 218)
The QR code is back, baby. Google gives real estate agents some very bad news. Why is Facebook not letting you see your brand’s reviews? And the latest episode of “Oh god… WHAT did you tweet on our brand’s account?”
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• TikTok: tiktok.com/@todmaffin
• Twitch: twitch.tv/todmaffin
SOURCES:
- https://sproutsocial.com/insights/release/
- https://kotaku.com/e3-apologizes-after-sexist-tweet-gets-ratioed-1844768191
- https://www.axios.com/snapchat-content-off-app-f9cb731a-ea1e-4767-8a8e-a2be018ce370.html
- https://reputation.com/resources/blog/facebook-struggles-to-manage-transition-in-ratings-recommendations/
- https://www.socialmediatoday.com/news/tiktok-collaborates-with-amazon-to-enable-tiktok-controls-via-alexa-voice-a/583761/
- https://quoraadsupport.zendesk.com/hc/en-us/articles/360047828772
- https://thenextweb.com/plugged/2020/08/19/instagram-rolls-out-qr-codes-to-let-you-follow-accounts-quickly/
- https://support.google.com/adspolicy/answer/9997418
- https://about.ads.microsoft.com/en-us/blog/post/august-2020/microsoft-audience-ads-now-expanding-to-new-markets
- https://www.seroundtable.com/google-my-business-performance-metrics-29974.html
Aug 18 — All Your Beer Memes Are Belong to Us (Ep 217)
Consumers are more willing today to give you some of their personal information, if you know what to ask for. Plus: Google is poised to show the public how fast your brand’s web site is… Facebook doubles down on its TikTok clone… and I reveal the numbers behind this podcast’s ad campaigns — you are not going to believe which platform has the lowest CPC.
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• Theme music: Mark Blevis (all other music licensed by Source Audio)
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• Twitch: twitch.tv/todmaffin
Aug 17 — Podcast Speed: FAST (Ep 216)
Consumers are more willing today to give you some of their personal information, if you know what to ask for. Plus: Google is poised to show the public how fast your brand’s web site is… Facebook doubles down on its TikTok clone… and I reveal the numbers behind this podcast’s ad campaigns — you are not going to believe which platform has the lowest CPC.
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• Theme music: Mark Blevis (all other music licensed by Source Audio)
TOD’S SOCIAL MEDIA:
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• Instagram: instagram.com/todmaffin
• TikTok: tiktok.com/@todmaffin
• Twitch: twitch.tv/todmaffin
SOURCES:
- https://streetfightmag.com/2020/08/17/a-more-granular-look-at-what-kinds-of-data-consumers-are-happy-to-disclose/
- https://www.searchenginejournal.com/instagram-is-fighting-off-fake-accounts-with-id-checks/377667/
- https://www.seroundtable.com/google-search-console-insights-beta-29959.html
- https://support.google.com/google-ads/answer/10013084?linkId=97365261
- https://www.searchenginejournal.com/google-to-remain-default-search-engine-on-firefox/377658/
- https://techcrunch.com/2020/08/14/facebook-tests-tiktok-style-video-format-on-its-main-app-in-india/
Aug 14 — SPECIAL: The Digital Marketing Ombudsman (Ep 215)
Facebook opens a new revenue channel for your brand, and throws Apple under the bus at the same time… Bing’s product search gets smarter with local results… Snapchat opens its doors to TikTok?!... and the first episode of the digital marketing ombudsman.
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• Twitch: twitch.tv/todmaffin
SOURCES:
Aug 13 — British Grannies Who Like Chuck Norris (Ep 214)
Facebook removes more than a thousand ad targeting categories because something something efficiency? Plus: CPMs are on the rise again… Your web site is slower than you think… And how to win back the formerly brand-loyal customers who left you during the pandemic lockdowns.
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• Twitch: twitch.tv/todmaffin
SOURCES:
- https://www.theverge.com/2020/8/12/21364644/twitter-api-v2-new-access-tiers-developer-portal-support-developers
- https://www.marketingdive.com/news/what-covid-19-did-to-customer-loyalty/583469/
- https://marketingland.com/release-notes-intercom-brings-new-features-to-the-customer-conversation-280987
- https://www.socialmediatoday.com/news/facebook-removes-over-1000-ad-targeting-options-due-to-low-usage/583406/
- https://www.searchenginejournal.com/core-web-vitals-benchmarks/377324/
- https://www.socialmediatoday.com/news/tiktok-adds-new-option-to-insert-text-headings-onto-video-thumbnails/583419/
- https://go.within.co/retail-pulse/
- https://www.socialmediatoday.com/news/linkedin-adds-new-alerts-and-lead-management-options-to-sales-navigator/583427/
Aug 12 — Two words: Blockbuster Video (Ep 213)
A huge update for Wordpress that could improve your brand’s Google ranking… Pinterest adds to its AR marketing platform, announces a big video partnership, and gets sued… and one of the best experiential marketing campaigns of the year from — you ready for this? Blockbuster Video.
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• Twitch: twitch.tv/todmaffin
SOURCES:
https://summit.agorapulse.com/
https://techcrunch.com/2020/08/11/scribd-acquires-slideshare/
https://vimeo.com/blog/post/pinterest-video-maker-vimeo-create/
https://twitter.com/MattNavarra/status/1293179148844720130
https://wersm.com/the-worlds-last-blockbuster-location-is-now-an-airbnb/
https://www.searchenginejournal.com/wordpress-5-5/377245/
https://www.seroundtable.com/google-merchant-center-product-exclude-country-attribute-29931.html
Aug 11 — The Facebook Announcement We Didn’t Want (Ep 212)
Facebook is doubling down in the use of AI to make content decisions... Twitter tweet restrictions are now available, people who market news content aren’t going to like what Apple’s planning... The jury is NOT out yet on whether guest blog posts work… Was that a huge algorithm update to Google yesterday?
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• Twitch: twitch.tv/todmaffin
SOURCES:
- https://about.fb.com/news/2020/08/how-we-review-content/
- https://techcrunch.com/2020/08/11/twitter-now-lets-everyone-limit-replies-to-their-tweets/
- https://www.macrumors.com/2020/08/10/apple-news-plus-ios-14-web-links/
- https://twitter.com/randfish/status/1292874876034756608
- https://www.socialmediatoday.com/news/linkedin-publishes-new-guide-on-how-to-make-best-use-of-its-platform/583250/
- https://www.seroundtable.com/google-virtual-webmaster-conference-is-sold-out-29925.html
- https://www.cnn.com/2020/08/10/business/amazon-malls-sears-jcpenney-simon-property/index.html
Aug 10 — How to Run Ads in Facebook Groups (Ep 211)
Twitter partially changes its mind on the inability to Edit Tweets… You can now run ad campaigns inside Facebook Groups…. Google’s popular SEO conference is now free and you can attend from home… And we compare the 404 error pages of Joe Biden and Donald Trump. Here’s a hint: One’s really rude, and the other has public health advice.
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• Twitch: twitch.tv/todmaffin
SOURCES:
- https://www.marketingdive.com/news/you-mr-jones-buys-influencer-marketing-agency-collectively/583163/
- https://9to5google.com/2020/08/07/youtube-new-video-emails/
- https://wersm.com/twitok-twitter-enters-talk-to-acquire-tiktok/
- https://www.seroundtable.com/google-guest-blog-post-links-have-zero-value-29916.html
- https://www.youtube.com/watch?v=ZA9fcQJqAh0
- https://events.withgoogle.com/virtual-webmaster-unconference/
Aug 7 — Why Does Facebook Hate Its Advertisers? (Ep 210)
An easier way to advertise on podcasts… Has Google changed its mind on what makes you rank higher? Some bad news for people in the affiliate marketing space. And it’s official: Facebook hates digital marketers.
Today’s episode is sponsored by Podcorn.com
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SOURCES:
- https://wersm.com/tiktok-is-launching-its-first-tv-app-on-amazon-fire-tv/
- https://www.socialmediatoday.com/news/google-expands-audio-advertising-options-to-help-brands-tap-into-increased/583086/
- https://www.searchenginejournal.com/google-martin-splitt-meta-description/376829/
Lightning Round Sources:
- https://webmasters.googleblog.com/2020/08/search-console-api-announcements.html
- https://www.onlinetoolsexpert.com/walmart-cuts-affiliate-rates-on-many-categories/
- https://web.dev/content-visibility/
- https://www.marketingdive.com/news/forrester-influencer-campaign-volume-slipped-3-during-pandemic/583077/
Aug 6 — “Boosting” or Ads Manager: Which Is Better? (Ep 209)
You COULD boost that post. Or you could manually set it up in Ads Manager. Will there be much of a difference in the results? There sure will. Also: Bing adds some reporting, Google adds lead forms to YouTube ads, and the one Facebook Ads tip that could save you thousands of dollars.
Today’s episode is sponsored by Podcorn.com
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• TikTok: tiktok.com/@todmaffin
• Twitch: twitch.tv/todmaffin
SOURCES:
- Mobile-First Indexing info: https://www.youtube.com/watch?v=TTUzxHdx2jY
- https://www.agorapulse.com/social-media-lab/facebook-boost/
- https://www.seroundtable.com/bing-webmaster-tools-image-video-reporting-29898.html
- https://www.jonloomer.com/2020/08/05/create-facebook-ads-that-initiate-a-phone-call
- https://www.socialmediatoday.com/news/youtube-updates-video-analytics-adds-quick-stories-insights-in-the-app/583008/
- https://www.seroundtable.com/google-how-fast-a-site-loads-29901.html
- https://thenextweb.com/neural/2020/08/06/study-instagrams-algorithm-favored-trump-over-biden/
- https://www.searchenginejournal.com/pagerank-predict-nhl-playoffs/375125/?utm_source=sej-feed
Aug 5 — Instagram Reels: A Digital Marketer’s Guide (Ep 208)
It’s here — Facebook’s answer to TikTok. Will Instagram Reels make it into the hearts and minds of young consumers? Also: Google changes its mind on the impact of negative reviews, the strangest brand extension you’ve ever heard of, the hugely popular ad platform I guarantee you’re not on.
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ABOUT THE PODCAST:
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• Theme music: Mark Blevis (all other music licensed by Source Audio)
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• TikTok: tiktok.com/@todmaffin
• Twitch: twitch.tv/todmaffin
SOURCES:
- https://www.socialmediatoday.com/news/snapchat-updates-audience-reach-insights-with-regional-audience-counts/582901/
- https://www.mediapost.com/publications/article/354399/calmly-happily-animal-crossing-integrates-toil.html
- https://www.seroundtable.com/google-lot-negative-reviews-can-hurt-your-site-29893.html
- https://about.fb.com/news/2020/08/introducing-instagram-reels/
- https://www.marketingdive.com/news/kraft-pushes-mac-cheese-as-pandemic-breakfast-to-reach-busy-parents/582924/
Aug 4: How a Microsoft-Owned TikTok Would Change Digital Marketing (Ep 207)
Google Ads partners with Zapier to keep your target lists updated… how a Microsoft-owned TikTok will affect YOUR future ad campaigns… Facebook’s web chat plugin gets a welcome upgrade… Would YOU pay Twitter $5 a month to have more control over your brand’s tweets?... And in case you were curious, yes, Yelp is still evil.
Today’s episode is sponsored by Podcorn.com
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ABOUT THE PODCAST:
• Produced by: engageQ.com
• Advertising: TodayInDigital.com/ads
• Transcripts: TodayInDigital.com/scripts
• Theme music: Mark Blevis (all other music licensed by Source Audio)
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• LinkedIn: linkedin.com/in/todmaffin
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• Instagram: instagram.com/todmaffin
• Facebook: facebook.com/tmaffin
• TikTok: tiktok.com/@todmaffin
• Twitch: twitch.tv/todmaffin
SOURCES:
- http://www.clixmarketing.com/blog/2020/08/03/google-ads-launches-call-recording-fe
- https://www.cnbc.com/2020/08/03/microsoft-confirms-talks-to-buy-tiktok-in-us.htmlature/
- https://www.cnbc.com/2020/08/03/microsoft-confirms-talks-to-buy-tiktok-in-us.html
- https://twitter.com/MattNavarra/status/1290440904579448838/photo/1
- https://support.google.com/google-ads/answer/9954560
- https://www.cnbc.com/2020/08/03/microsoft-confirms-talks-to-buy-tiktok-in-us.html
- https://9to5mac.com/2020/07/30/facebook-raises-concerns-that-ios-14-could-harm-its-ad-business/
- https://twitter.com/jlmosebach/status/1289294304100274177
- https://twitter.com/jlmosebach/status/1289294304100274177
- https://support.google.com/google-ads/answer/10004851
- https://www.bloomberg.com/news/articles/2020-08-01/apple-buys-startup-to-turn-iphones-into-payment-terminals
- https://support.google.com/google-ads/answer/10007783
- https://developers.google.com/search/docs/data-types/estimated-salary
- https://techcrunch.com/2020/08/04/messenger-launches-a-new-chat-plugin-for-business-websites-to-reach-non-facebook-customers/
- https://blog.medium.com/a-more-expressive-medium-483e567b19ff
206: Is Your Brand’s Dormant Instagram Account Perma-dead?
On today’s show:
• Another reason to take Google Reviews even MORE seriously
• BuzzFeed becomes an e-commerce platform
• And is there an algorithmic penalty to being quiet?
Today’s episode is brought to you by “Home Tour” from Glass House Guide.
Closing music by Gerry Barnum.
HELP SPREAD THE WORD:
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ABOUT THE PODCAST:
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• Advertising: TodayInDigital.com/ads
• Transcripts: TodayInDigital.com/scripts
• Theme music: Mark Blevis (all other music licensed by Source Audio)
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• Facebook: facebook.com/tmaffin
• TikTok: tiktok.com/@todmaffin
• Twitch: twitch.tv/todmaffin
SOURCES:
- https://www.agorapulse.com/social-media-lab/resuscitating-dead-instagram-accounts/
- https://www.blog.google/products/maps/better-local-recommendations-google-maps/
- https://www.blog.google/outreach-initiatives/small-business/supporting-black-business-owners/
- https://www.marketingdive.com/news/google-ad-revenue-falls-1st-decline-in-26-year-history/582661/
- https://www.wsj.com/articles/buzzfeed-starts-selling-products-directly-to-consumers-11596136660
205: 🍰 The Cake Is a Lie
On today’s show:
• How much effect do review sites have on YOUR brand’s Google position?
• Shopify wants your e-commerce store to be faster
• Spotify wants you to share specific podcast moments...
• And Bing just wants you to take it seriously.
HELP SPREAD THE WORD:
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ABOUT THE PODCAST:
• Produced by: engageQ.com
• Advertising: TodayInDigital.com/ads
• Transcripts: TodayInDigital.com/scripts
• Theme music: Mark Blevis (all other music licensed by Source Audio)
TOD’S SOCIAL MEDIA:
• Tod’s agency: engageQ.com
• LinkedIn: linkedin.com/in/todmaffin
• Twitter: twitter.com/todmaffin
• Instagram: instagram.com/todmaffin
• Facebook: facebook.com/tmaffin
• TikTok: tiktok.com/@todmaffin
• Twitch: twitch.tv/todmaffin
SOURCES:
- https://developers.facebook.com/support/bugs/725672004880144/
- https://twitter.com/jmwind/status/1288570577096237058
- https://www.theverge.com/2020/7/29/21346490/spotify-visual-quote-michelle-obama-podcast
- https://www.seroundtable.com/bing-webmaster-tools-new-url-inspection-tool-29860.html
- https://www.marketingdive.com/news/walmart-fortifies-fledgling-ad-platform-with-omnichannel-analytics-offering/582610/
- https://wersm.com/ask-sam-is-walmarts-new-own-voice-assistant/
- https://www.seroundtable.com/google-updates-google-ads-policies-29856.html
- https://www.seroundtable.com/google-negative-review-sites-search-ranking-29858.html
204: Because GeoCities.
On today’s show:
• Your brand might now be eligible to be endorsed by Google
• An update on a new Wordpress plugin — spoiler: it’s bad news
• Sprout Social adds approval workflows for replies
• Facebook’s latest inspiration: GeoCities and Myspace. God help us all.
HELP SPREAD THE WORD:
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ABOUT THE PODCAST:
• Produced by: engageQ.com
• Advertising: TodayInDigital.com/ads
• Transcripts: TodayInDigital.com/scripts
• Theme music: Mark Blevis (all other music licensed by Source Audio)
TOD’S SOCIAL MEDIA:
• Tod’s agency: engageQ.com
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• Instagram: instagram.com/todmaffin
• Facebook: facebook.com/tmaffin
• TikTok: tiktok.com/@todmaffin
• Twitch: twitch.tv/todmaffin
SOURCES:
- https://searchengineland.com/facebooks-default-limited-data-use-period-ends-aug-1-how-to-stay-ccpa-compliant-338406
- https://ads.google.com/localservices/signup/eligibility
- https://www.searchenginejournal.com/bing-url-submissions-wordpress-plugin-experiencing-issues/376015/
- https://www.socialmediatoday.com/news/facebook-offers-lucrative-deals-to-prominent-tiktok-creators-ahead-of-wider/582464/
- https://www.socialmediatoday.com/news/facebook-releases-new-web-collage-app-via-its-experimental-npe-team/582466/
https://www.facebook.com/groups/3583899854962501/about/ - https://twitter.com/MarkDiStef/status/1288433219109638149
203: Does Facebook Even WANT Our Money?! 😡
Digital agencies are pivoting because of the pandemic and they’re pivoting to video… Facebook has a nice upgrade for brands that are thinking of doing live classes…. And a new look to some important real estate in Google — a look that might boost your product sales.
HELP SPREAD THE WORD:
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ABOUT THE PODCAST:
• Produced by: engageQ.com
• Advertising: TodayInDigital.com/ads
• Transcripts: TodayInDigital.com/scripts
• Theme music: Mark Blevis (all other music licensed by Source Audio)
TOD’S SOCIAL MEDIA:
• Tod’s agency: engageQ.com
• LinkedIn: linkedin.com/in/todmaffin
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• Instagram: instagram.com/todmaffin
• Facebook: facebook.com/tmaffin
• TikTok: tiktok.com/@todmaffin
• Twitch: twitch.tv/todmaffin
SOURCES:
- https://twitter.com/KovachR/status/1288040439321448449
- https://www.seroundtable.com/google-local-pack-carousel-with-products-29837.html
- https://www.searchenginejournal.com/how-quickly-should-page-load/375799/
- https://www.socialmediatoday.com/news/linkedin-publishes-new-guide-on-setting-your-business-up-for-recovery-post/582379/
- https://agorapulse.releasenotes.io/release/xzpGP-power-reports-add-on
- https://wersm.com/you-can-now-go-live-on-facebook-from-messenger-rooms/
- https://www.marketingdive.com/news/62-of-agencies-will-ramp-up-video-production-after-readjusting-to-wfh-dema/582291/
202: Your Next Ad Campaign: Masks or No Masks? 😷
Should you show people wearing masks in your next online campaign? A new study has some surprising findings. Plus: Why is brand loyalty dropping like a rock? Interactive television shopping gets smarter. The Facebook ad boycott may have been bigger than ANYONE thought. And is the AMP format dead?
Welcome to everyone coming over from the TechMeme Ride Home! 😊
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• Transcripts: TodayInDigital.com/scripts
• Produced by: engageQ.com
• Theme music: Mark Blevis (all other music licensed by Source Audio)
TOD’S SOCIAL MEDIA:
• Tod’s agency: engageQ.com
• LinkedIn: linkedin.com/in/todmaffin
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• Instagram: instagram.com/todmaffin
• Facebook: facebook.com/tmaffin
• TikTok: tiktok.com/@todmaffin
• Twitch: twitch.tv/todmaffin
SOURCES:
- https://www.semrush.com/sensor/?category=&db=US&date=2020-07-24
- https://www.marketingdive.com/news/dunkin-creates-new-chief-digital-officer-role-as-it-doubles-down-on-tech/582278/
- https://www.marketingdive.com/news/45-of-consumers-have-changed-brand-preferences-during-pandemic-study-find/582310/
- https://www.marketingdive.com/news/nbcus-syfy-channel-to-host-shoppable-tv-special/582261/
- https://searchengineland.com/saying-adieu-to-amp-you-might-be-giving-up-rankings-and-revenue-338242
- https://www.socialmediatoday.com/news/microsoft-taps-into-the-popularity-of-snapchat-lenses-for-major-new-xbox-ca/582302/
- https://www.marketingdive.com/news/face-masks-in-ads-viewed-favorably-by-consumers-study-says/582325/
- https://www.searchenginejournal.com/digiday-reveals-56-of-advertisers-paused-facebook-spend-in-july/375763/
- https://www.seroundtable.com/google-expanding-the-rich-results-test-tool-29836.html
201: When Zuck Gets Drunk on the Cheap Gin
Today: Why your audience may be talking to your ads in the very near future, an optimistic forecast for marketers who buy digital TV ads, all the data you can eat, and the unlikely but profitable alliance between Spotify and a banana company.
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• Transcripts: TodayInDigital.com/scripts
• Produced by: engageQ.com
• Theme music: Mark Blevis (all other music licensed by Source Audio)
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• LinkedIn: linkedin.com/in/todmaffin
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• Facebook: facebook.com/tmaffin
• TikTok: tiktok.com/@todmaffin
• Twitch: twitch.tv/todmaffin
SOURCES:
- http://info.spotx.tv/ctv-is-for-everyone-viewership-report
- https://www.socialmediatoday.com/news/facebook-shares-new-insights-into-most-shared-posts-on-its-platform/582138/
- https://www.mediapost.com/publications/article/353992/just-say-yes-pandoras-interactive-ads-will-tel.html
- https://www.mediapost.com/publications/article/354017/analyst-tv-may-not-recover-its-pre-pandemic-viewe.html?edition=119220
- https://www.mediapost.com/publications/article/353959/marketers-ask-for-programmatic-log-files-openx-fu.html?edition=119212
- https://www.mediapost.com/publications/article/353966/cnns-facebook-watch-go-there-show-nears-1-billi.html?edition=119210
- https://www.mediapost.com/publications/article/350837/chiquita-adds-scannable-spotify-codes-to-bananas.html?edition=118230
200: The End of Likes on Facebook Brand Pages?
Great news for e-commerce marketers who sell on Google Shopping… Facebook is testing removing the ability to Like a Brand Page… TikTok adds a new interactive brand experience tool for marketers… why you probably shouldn’t use the next big Wordpress feature…. And a clever social media campaign based around three small lines.
HELP SPREAD THE WORD:
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• Advertising: todayindigital.com/ads
• Transcripts: TodayInDigital.com/scripts
• Theme music: Mark Blevis
• Other music licensed by Source Audio
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• Tod’s agency: engageQ.com
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• Instagram: instagram.com/todmaffin
• Facebook: facebook.com/tmaffin
• TikTok: tiktok.com/@todmaffin
• Twitch: twitch.tv/todmaffin
SOURCES:
- https://support.google.com/merchants/answer/9977875
- https://www.businesswire.com/news/home/20200722005975/en/New-York -Times-Company-Acquires-Serial-Productions
- https://go.quoraforbusiness.com/lead-gen-forms.html
- https://techcrunch.com/2020/07/22/twitter-admits-hackers-accessed-dms-of-dozens-of-high-profile-accounts/
- https://www.searchenginejournal.com/wordpress-5-5-xml-sitemap-news/375374/
- https://wersm.com/facebook-tests-a-new-design-for-pages-without-the-like-count/
- https://techcrunch.com/2020/07/22/facebook-tests-a-new-page-design-with-a-cleaner-layout-and-no-more-like-button/
- https://www.socialmediatoday.com/news/tiktok-adds-gamified-brand-effect-templates-to-help-businesses-create-mor/582145/
- https://techcrunch.com/2020/07/23/after-ad-revenue-drop-twitter-tells-investors-its-eyeing-subscription-options/
- https://techcrunch.com/2020/07/23/tiktok-creator-fund-200-million-us/
199: Short or Long? How Much Copy Converts Better?
Today: Google gives webmasters a brief reprieve from a dangerously looming deadline... good news for brands that invested into Snapchat marketing… new Facebook training will show you how to adjust your content strategy based on pixel data… Google will endorse your business for just $50.... and another blow to TikTok. Is the end coming?
Today in Digital Marketing is produced by engageQ.com. Can we help you with YOUR brand’s digital marketing and social media? Email info@engageQ.com or visit engageQ.com/contact
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• Facebook: facebook.com/tmaffin
• TikTok: tiktok.com/@todmaffin
• Twitch: twitch.tv/todmaffin
• Xbox Gamertag: Radio#9573
Music
Theme music by Mark Blevis. Unless otherwise stated, all other mechanical, master, synchronization and public performance music rights licensed by Source Audio and Epidemic Sound.
Transcripts
Episode Transcripts: http://todayindigital.com/scripts
Sources
- https://unbounce.com/conversion-benchmark-report/#about_this_report
- https://www.marketingdive.com/news/coca-cola-plans-to-boost-marketing-as-lockdowns-ease-and-sales-drop-28/582060/
- https://www.seroundtable.com/google-mobile-first-indexing-deadline-march-2021-29815.html
- https://webmasters.googleblog.com/2020/07/prepare-for-mobile-first-indexing-with.html
- https://www.socialmediatoday.com/news/snapchat-adds-9-million-more-daily-active-users-in-q2-reports-17-increase/582068/
- https://www.facebook.com/business/news/summer-of-support-business-commerce/#
- https://wersm.com/netflix-is-testing-a-new-mobile-only-subscription-in-india/
- https://www.socialmediatoday.com/news/us-bans-tiktok-on-all-government-issued-devices-due-to-concerns-around-conn/582042/
- https://www.socialmediatoday.com/news/linkedin-to-cut-6-of-global-workforce-due-to-impacts-of-covid-19/582035/
198: Immoral, Obscene, and Vulgar.
Today: The Facebook ad boycott is bigger than we thought… how to get your brand’s web site content in the search engine the second it goes live… Pinterest may subsidize your ad campaigns… and guess which country is pissed at TikTok now?
Today’s episode is brought to you by Trendhackers.co
Today in Digital Marketing is produced by engageQ.com. Can we help you with YOUR brand’s digital marketing and social media? Email info@engageQ.com or visit engageQ.com/contact
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• LinkedIn: linkedin.com/in/todmaffin
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• Facebook: facebook.com/tmaffin
• TikTok: tiktok.com/@todmaffin
• Twitch: twitch.tv/todmaffin
• Xbox Gamertag: Radio#9573
Music
Theme music by Mark Blevis. Unless otherwise stated, all other mechanical, master, synchronization and public performance music rights licensed by Source Audio.
Transcripts
Episode Transcripts: http://todayindigital.com/scripts
Sources
- https://www.searchenginejournal.com/bing-url-submissions-wordpress-plugin/375137/
- https://techcrunch.com/2020/07/21/instagram-is-testing-a-personal-fundraiser-feature/
- https://www.marketingdive.com/news/walmart-mcdonalds-quietly-pause-ads-on-facebook-amid-boycott-study-says/582009/
- https://wersm.com/pinterest-launches-chefs-at-home-initiative/
- https://techcrunch.com/2020/07/21/pakistan-issues-final-warning-to-tiktok-and-blocks-bigo-app-over-immoral-obscene-and-vulgar-content/
- https://www.searchenginejournal.com/google-search-site-command-is-broken/375149/
197: Google Maps Has a Terrible Spam Problem
Today: We go deep into one of Google’s biggest spam problems — one that is directly affecting the results of digital marketers in the services industry. Plus: Snapchat launches its first Mini app. TikTok gets caught up in a 5G fight. And — it’s not just you…. Search Console data is lagging big-time. Again.
Today’s episode is brought to you by Trendhackers.co
Today in Digital Marketing is produced by engageQ.com. Can we help you with YOUR brand’s digital marketing and social media? Email info@engageQ.com or visit engageQ.com/contact
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Advertising: Reach 1,000 Digital Marketers
Learn more at todayindigital.com/ads
Tod’s Social Media
• Tod’s web site: TodMaffin.com
• Tod’s agency: engageQ.com
• LinkedIn: linkedin.com/in/todmaffin
• Twitter: twitter.com/todmaffin
• Instagram: instagram.com/todmaffin
• Facebook: facebook.com/tmaffin
• TikTok: tiktok.com/@todmaffin
• Twitch: twitch.tv/todmaffin
• Xbox Gamertag: Radio#9573
Music
Theme music by Mark Blevis. Unless otherwise stated, all other mechanical, master, synchronization and public performance music rights licensed by Source Audio.
Transcripts
Episode Transcripts: http://todayindigital.com/scripts
Sources
- https://wersm.com/google-is-banning-ads-on-covid-19-conspiracy-theory-websites/
- https://www.seroundtable.com/google-partners-rewards-is-back-notification-29798.html
- https://docs.marketo.com/display/public/DOCS/Release+Notes%3A+July+%2720
- https://www.seroundtable.com/google-local-algorithm-weighs-business-names-too-highly-29795.html
- https://twitter.com/Marie_Haynes/status/1285184427568640001
- https://www.socialmediatoday.com/news/snapchat-launches-meditation-tool-from-headspace-the-first-of-its-new-mini/581939/
196: What The Hell Is With the Donut?! 🍩
A new entrant in the livestreaming game could mean a fully branded experience for your viewers… the surprising effect one very common web page design element has on your Google ranking… you can now run your ads on Hulu WITHOUT a million dollar budget… and the new Twitter features coming to the third-party tool YOU use.
- Closing music by Cosmosaurus. Find them on Bandcamp, Facebook Spotify, OR YouTube.
- Today’s episode is brought to you by Trendhackers.co
Today in Digital Marketing is produced by engageQ.com. Can we help you with YOUR brand’s digital marketing and social media? Email info@engageQ.com or visit engageQ.com/contact
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Advertising: Reach 1,000 Digital Marketers
Learn more at todayindigital.com/ads
Tod’s Social Media
• Tod’s web site: TodMaffin.com
• Tod’s agency: engageQ.com
• LinkedIn: linkedin.com/in/todmaffin
• Twitter: twitter.com/todmaffin
• Instagram: instagram.com/todmaffin
• Facebook: facebook.com/tmaffin
• TikTok: tiktok.com/@todmaffin
• Twitch: twitch.tv/todmaffin
• Xbox Gamertag: Radio#9573
Music
Theme music by Mark Blevis. Unless otherwise stated, all other mechanical, master, synchronization and public performance music rights licensed by Source Audio.
Transcripts
Episode Transcripts: http://todayindigital.com/scripts
Sources
- https://www.cnbc.com/2020/07/15/hulu-launches-self-serve-ad-platform-for-small-businesses.html
- https://techcrunch.com/2020/07/16/twitter-introduces-a-new-fully-rebuilt-developer-api-launching-next-week/
- https://www.tubefilter.com/2020/07/16/amazon-white-label-streaming-service-twitch-technology/
- https://www.searchpilot.com/resources/case-studies/seo-split-test-lessons-bringing-content-out-of-tabs/
- https://twitter.com/TwitterSupport/status/1283843494461624320
195: Protecting Your Brand from the Next Twitpocalypse
One day after the Twipocaplyse — what we know about how the global hack happened AND how you can protect YOUR brand’s account. Also: Instagram is rushing its TikTok clone out… Google wants to create your ads FOR you… And one of the oldest social media tools gets a big facelift.
Today’s episode is brought to you by Trendhackers.co
Today in Digital Marketing is produced by engageQ.com. Can we help you with YOUR brand’s digital marketing and social media? Email info@engageQ.com or visit engageQ.com/contact
Help Spread the Word!
• Review Us: ratethispodcast.com/today
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Advertising: Reach 1,000 Digital Marketers
Learn more at todayindigital.com/ads
Tod’s Social Media
• Tod’s web site: TodMaffin.com
• Tod’s agency: engageQ.com
• LinkedIn: linkedin.com/in/todmaffin
• Twitter: twitter.com/todmaffin
• Instagram: instagram.com/todmaffin
• Facebook: facebook.com/tmaffin
• TikTok: tiktok.com/@todmaffin
• Twitch: twitch.tv/todmaffin
• Xbox Gamertag: Radio#9573
Music
Theme music by Mark Blevis. Unless otherwise stated, all other mechanical, master, synchronization and public performance music rights licensed by Source Audio.
Transcripts
Episode Transcripts: http://todayindigital.com/scripts
Sources
- https://www.vice.com/en_us/article/jgxd3d/twitter-insider-access-panel-account-hacks-biden-uber-bezos
- https://techcrunch.com/2020/07/16/instagram-confirms-its-tiktok-rival-reels-will-launch-in-the-us-in-early-august/
- https://www.cnbc.com/2020/07/16/michelle-obama-podcast-exclusive-to-spotify-begins-july-29.html
- https://techcrunch.com/2020/07/16/instagram-launches-its-redesigned-shop-now-powered-by-facebook-pay/
- https://www.marketingdive.com/news/country-time-offers-stimulus-checks-to-closed-lemonade-stand-owners/581642/
- https://inthecloud.withgoogle.com/nextgen-gmail
- https://support.google.com/google-ads/answer/9975738
- https://www.countrytimebailout.com/
194: 🚨BREAKING: The Biggest Hack in Twitter’s History?
Details on one of the biggest widespread Twitter hacks in history. Also: One web site wants to give you millions of free brand impressions —and you’ll probably say no.... Google Ads launches some nice new dynamic text options… Snapchat tests Brand profiles… And how to get much more real estate for your images on Google.
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Music
Theme music by Mark Blevis. Unless otherwise stated, all other mechanical, master, synchronization and public performance music rights licensed by Source Audio.
Transcripts
Episode Transcripts: http://todayindigital.com/scripts
Sources
https://www.sistrix.com/blog/why-almost-everything-you-knew-about-google-ctr-is-no-longer-valid/
https://www.semrush.com/agencies/
https://techcrunch.com/2020/07/14/spotify-debuts-new-podcast-top-charts-across-26-markets/
https://wersm.com/youtube-launches-new-analytics-for-artists-dashboard/
https://www.searchenginejournal.com/google-discover-large-images-2/374555/
https://www.pornhub.com/bigpackage
https://www.searchenginejournal.com/google-adds-new-features-to-responsive-search-ads/374541/
https://wersm.com/reddit-image-galleries-multiple-images-and-gifs-in-one-post/