TOP CMO

In this episode of TOP CMO, host Ben Kaplan sits down with Mandeep Khera, the Chief Marketing Officer of SecureAuth, to explore the shifting dynamics of the buyer's journey in the digital age. Mandeep discusses how today’s buyers are increasingly well-informed and often make decisions long before they engage with sales teams. Learn how SecureAuth leverages this trend by tailoring marketing strategies that meet informed buyers where they are, emphasizing the importance of accurate and accessible information. Mandeep also sheds light on the evolving role of CMOs in shaping business strategy and the impact of AI and personalization on future marketing practices. Dive into a conversation that blends practical marketing insights with broader discussions on the importance of adaptability and innovation in a rapidly changing landscape.

In this episode of TOP CMO, we're joined by Becky Moffat of HSBC, who brings a wealth of experience and a unique perspective on what it takes to lead in the ever-evolving landscape of marketing. Drawing on her extensive background in financial services, Becky shares her thoughts on the indispensable qualities of a successful Chief Marketing Officer (CMO), emphasizing the significance of curiosity, creativity, and a strong commercial understanding. Delving into the strategic role of marketing in business growth and leadership, Becky discusses the potential for CMOs to transition into CEO roles, underlining the broad, strategic vision required for such advancement. Through a conversation that spans from the importance of aligning brand promises with customer experience to navigating the challenges of financial inclusivity and leveraging a global perspective, Becky offers a glimpse into the complex responsibilities of today's marketing leaders. Join us as we explore these topics and more, providing a comprehensive look at the dynamic field of marketing and the impact it has on shaping business and societal progress.

In this episode of TOP CMO, host Ben Kaplan talks with Carolyn Dawkins, CMO at David Yurman, about the luxury brand's marketing strategies. Dawkins discusses the balance between maintaining brand consistency and injecting creativity to keep the brand relevant and appealing. She highlights the importance of David Yurman's artistic heritage in its marketing efforts and how the brand distinguishes itself in the luxury jewellery market.

In this TOP CMO episode, host Ben Kaplan dives into the marketing transformation journey at Lenovo with CMO Emily Ketchen. Emily, with her experience at tech giants like Dell and HP, discusses shifting Lenovo's marketing from product-centric to customer-centric and digital-first. She covers the challenges and strategies of this transformation, emphasizing the importance of customer insights and the integration of generative AI in marketing. This episode provides valuable perspectives for those interested in marketing innovations and the practical aspects of leading change in a tech-focused environment. Tune in for actionable insights into modernizing marketing practices in the tech industry.

In this episode of TOP CMO, host Ben Kaplan engages with Khalid El-Khatib, former CMO of Stack Overflow, to unravel the evolving role of a CMO in today’s tech-driven and rapidly changing business landscape. El-Khatib shares deep insights into how marketing leaders must extend their partnerships beyond traditional boundaries, embracing collaboration with finance, HR, and other departments to drive company growth and navigate through challenges such as the pandemic and economic shifts. With over five years at Stack Overflow, El-Khatib discusses the company’s transformation and the impact of generative AI on marketing strategies and product development. This episode offers a rare look into the strategic mind of a CMO at the forefront of technology and marketing, emphasizing innovation, strategic alignment, and the critical importance of adaptability in leadership. Tune in to explore how El-Khatib’s journey at Stack Overflow reflects broader trends affecting CMOs and businesses today.

In this episode of TOP CMO, Ben Kaplan engages with Michelle Peterson, CMO of Kendra Scott, discussing the brand's commitment to connection, purpose, and innovation in the jewelry industry. Discover how Kendra Scott thrives beyond transactions, emphasizing philanthropy and community engagement, and how Michelle's leadership is steering the brand towards sustainable marketing strategies. Learn about the challenges of balancing founder vision with brand evolution and the role of social media in driving brand awareness. Dive into a conversation that melds strategic marketing with genuine brand storytelling, offering insights into creating a lasting impact in the consumer's heart and mind.

In this episode of TOP CMO, we dive into the marketing strategies behind GoDaddy's transformation from a domain-selling giant to an all-encompassing digital platform for small businesses. Our guest, Fara Howard, the Chief Marketing Officer at GoDaddy, shares insider perspectives on integrating AI to revolutionize product offerings and customer engagement. Discover GoDaddy's journey from traditional advertising to leveraging cutting-edge digital channels like TikTok and YouTube for broader, more effective customer reach. Learn how GoDaddy's focus on AI-generated solutions, such as the innovative Arrow product, is setting new benchmarks for business efficiency online. This episode is a treasure trove for marketing enthusiasts eager to understand the blend of creativity, technology, and strategic planning that powers today's top brands.

In this episode of TOP CMO, we dive into the future of marketing in an AI-driven world with Amanda Cole, CMO at Bloomreach. With over 15 years in SaaS marketing, Amanda discusses the challenges and strategies of integrating real-time and historical data to enhance customer experiences. She highlights the importance of understanding customer intent and the role of AI in personalizing e-commerce. This conversation explores the evolving landscape of digital marketing, the impact of generational AI, and the balance between innovation and practical marketing solutions. Join us for an insightful discussion on leading marketing efforts in an era where AI reshapes how we connect with consumers.

In this episode of "TOP CMO", host Ben Kaplan sits down with Jay Livingston, the Chief Marketing Officer of Shake Shack. Livingston shares perspectives on integrating marketing with product development, his journey across different industries, and the art of storytelling in marketing. The conversation delves into Shake Shack's innovative strategies, like their approach to menu item rollouts, including the famed hot chicken sandwich and unique collaborations. Livingston's diverse background, from banking to his time at Bark, adds layers of depth to the discussion, offering a multifaceted view of marketing in the fast-casual dining sector. Tune in to explore how Shake Shack weaves marketing into the fabric of product development and how Livingston's unique approach to storytelling and authenticity drives the brand's success.

Join us in this episode of TOP CMO as we delve into the dynamic world of tech marketing with Mandy Dhaliwal, the Chief Marketing Officer of Nutanix, a leading cloud computing software and services provider. Mandy shares her unique perspective on managing marketing chaos, emphasizing the importance of understanding customer needs and crafting messages that resonate deeply with the audience. She discusses the challenges and strategies of maintaining a challenger brand mindset in a rapidly evolving industry and how to effectively position a large, established company in the market. Tune in to learn from Mandy's experience in navigating the complex landscape of tech marketing and her approach to maximizing influence within the C-suite.

In this episode of TOP CMO, join host Ben Kaplan as he engages in a riveting conversation with Jessica Gilmartin, the Chief Marketing Officer of Calendly. Dive into the world of strategic marketing as they explore how breaking down silos, fostering a culture of teamwork, and setting high standards are pivotal in the ever-changing marketing landscape. Jessica shares her invaluable experiences from working with leading companies like Asana, Google, and Dell, offering a unique perspective on harnessing the power of AI and technology to reshape marketing strategies. Whether you're a marketing professional, a business leader, or someone fascinated by the dynamic world of digital marketing, this episode is packed with actionable insights and thought-provoking discussions. Tune in to TOP CMO for an episode that not only enlightens but also empowers marketers to adapt and thrive in an era of constant technological evolution.

#calendly #marketing #cmo #topcmo #topthoughtleader

In this insightful episode of "Top CMO," host Ben Kaplan sits down with Bruno Trimouille, the Chief Marketing Officer of Litera, a software company catering to the legal industry. With over 25 years of experience in software, Bruno shares his journey of transforming marketing strategies in a traditionally conservative field. He discusses the pivotal role of event marketing in the legal sector, the innovative use of digital campaigns, and the importance of leveraging technology, including the potential of AI, to revolutionize the legal industry's approach to marketing. This episode offers a deep dive into the challenges and opportunities of marketing in a niche industry, providing valuable lessons in adopting a transformation-focused mindset and the power of strategic marketing in driving industry change. Join us as we explore how Bruno Trimouille is reshaping the way legal tech companies think about and execute their marketing strategies.

In this episode of TOP CMO, host Ben Kaplan engages in a compelling conversation with Alice Milligan, the Chief Marketing Officer at Morgan Stanley. Alice shares her journey in transforming the brand image of this renowned financial services giant, emphasizing democratization and accessibility. The episode delves into Morgan Stanley's strategic shift to connect with a broader audience, including younger investors and diverse groups. Alice discusses the challenges and successes of rebranding an iconic firm, and the importance of integrating new media and innovative marketing techniques. The episode provides valuable insights for marketing professionals and business leaders looking to adapt and thrive in today's rapidly changing market landscape. It's a must-listen for anyone interested in marketing strategy, brand transformation, and leadership in the financial services industry.

In this episode of "TOP CMO," host Ben Kaplan engages in a dynamic conversation with Ashish Kuthiala, the Chief Marketing Officer at Traceable AI. They delve into the evolving role of a CMO in a rapidly growing tech startup, focusing on the unique challenges and strategies involved in building brand awareness in the competitive field of API cybersecurity. Ashish shares his journey of transitioning Traceable AI from a little-known entity to a prominent player in the cybersecurity realm, a process he likens to 'escaping gravity'. The episode offers insights into effective marketing tactics, the importance of educating the market, and leveraging scarcity as a catalyst for innovation. Ashish's approach, blending his engineering background with marketing acumen, illustrates the power of narrative and data in crafting a successful marketing strategy. This episode is a must-listen for marketing professionals and startup enthusiasts alike, offering valuable lessons on brand positioning, thought leadership, and the importance of resilience and adaptability in the fast-paced world of tech startups.

In this episode of TOP CMO, we're joined by Alyson Griffin from State Farm for an in-depth conversation about the evolving world of marketing. Alyson shares her experiences and insights on how State Farm is navigating the challenges and opportunities of digital transformation. We dive into the company's innovative foray into the metaverse, discussing how this venture is reshaping customer engagement and brand dynamics. The episode also touches on the crucial role of authenticity in marketing, particularly in how State Farm integrates this value into its campaigns. This discussion is an essential listen for anyone interested in the practical aspects of marketing in a digital era and how established brands are adapting to stay relevant and connected with their audience. Tune in for a candid look at State Farm's strategies and initiatives that are shaping the future of marketing.

#marketing #topcmo #statefarm #business #cmo #leadership

In this "Top CMO" episode, host Ben Kaplan interviews Betsey Chung, TD Bank's Global CMO. Betsey shares her transition from finance to marketing, focusing on a data-driven, human-centric strategy. She discusses marketing's balanced scorecard approach, integrating financial metrics with customer and employee engagement. The episode highlights the importance of adapting marketing strategies to cultural differences in various markets. It provides insights into creating a culture that values customer and employee relationships in the financial sector.

#topcmo #marketing #marketingleadership #marketinginnovation #TDbank

In this latest episode of TOP CMO, we welcome Brad Audet, Chief Marketing Officer of Mazda North America. Brad discusses the strategic pivot Mazda has made towards a more human-centric approach in their marketing initiatives. The conversation delves into the practicalities of integrating customer experience into the automotive sector and how Mazda navigates the current marketing landscape. Brad shares his perspective on balancing data-driven strategies with a deep understanding of customer needs and desires. This episode offers a unique insight into the challenges and successes of applying human-centric concepts in a competitive industry. It's an essential listen for CMOs, marketing professionals, and anyone keen on understanding the evolving dynamics of customer-focused marketing in the automotive world.

In this must-listen episode of "TOP CMO," we delve into the innovative mind of Kory Marchisotto, CMO of e.l.f. Beauty. Join us as Kory unravels the secrets behind transforming a beauty brand into a cultural phenomenon. Discover how breaking the rules, daring to be different, and truly connecting with consumers can redefine marketing in the beauty industry.

Hear about the strategies that propelled e.l.f. Beauty into the spotlight, and learn how a unique approach to product launches and advertising campaigns can make all the difference. Kory shares her journey, offering invaluable insights without revealing all her cards, ensuring that marketing professionals and enthusiasts alike are left eager for more.

In the latest episode of "TOP CMO," host Ben Kaplan sits down with Melissa Grady Dias, the Global Chief Marketing Officer at Cadillac, to delve into the dynamic world of automotive marketing and the unique strategies behind one of America's most iconic luxury automobile brands. This episode offers a fascinating look into how Cadillac, a brand synonymous with success and luxury, is navigating the evolving landscape of consumer preferences and digital marketing.

#TOPCMO #Cadillac #MarketingInnovation #LuxuryAutomobiles #Podcast #marketing

Unlock the Secrets of Marketing Mastery with Elina Vilk, CMO of Hootsuite, on TOP CMO. Dive into a riveting conversation exploring the four elemental 'C's of marketing success. Discover how Elina's diverse experience across major brands like PayPal, Facebook, and WooCommerce has shaped her unique perspective. Learn practical strategies for thriving in the dynamic world of marketing, and gain insights into making every marketing dollar count. Whether you're a budding marketer or a seasoned pro, this episode is packed with valuable lessons and engaging stories. Tune in to elevate your marketing game!

In this episode of TOP CMO, join us as we delve into the world of strategic marketing leadership with Shane Murphy-Reuter, CMO of Webflow. We explore Shane's extensive experience across the technology sector, where he has shaped the marketing functions of major companies, turning innovative visions into reality. From his pivotal role in customer acquisition at Paddy Power Betfair to spearheading marketing efforts and driving growth at Intercom and ZoomInfo, Shane has a wealth of knowledge on building brands and leading teams to success. As a Limited Partner at Stage 2 Capital and an advisor to Sendoso, he shares unique insights into the investment landscape for sales and marketing technologies. This episode is a must-listen for those looking to harness the power of marketing to transform business communication, empower creative teams, and lead with accountability in the fast-paced digital world. Get ready to be inspired by a leader who's not only revolutionizing the 'create for the web' space but also fostering impactful, fulfilling careers along the way.

Are you fascinated by the ever-changing landscape of cybersecurity? Curious about what it takes to manage risk in a digital world? This episode is right up your alley!

Today we sit down with Norman Guadagno, the CMO of Mimecast, a company dedicated to transforming email and collaboration security for over 40,000 organizations. With a career spanning multiple sectors and roles, from being the founding member of CMO Huddles to serving as the first CMO at Acoustic, Norman has insights that you won't want to miss.

What's Inside:

• How Mimecast is changing the game in email and cybersecurity.
• Norman's own career journey and the versatile roles he's mastered.
• What it takes to build an effective marketing organization in the tech sector.

Bonus: Norman's unique "Boo-Boo Theory of Risk" unveiled!

Why You Should Listen:

• Get an insider's look into the cybersecurity industry from a seasoned CMO.
• Understand the complexities of balancing risk and innovation.
• Discover actionable strategies for your own digital risk management.

Tune in to unlock these insights and more, as we unravel the intricate web of cybersecurity, marketing, and leadership. Don't forget to bring your notepad; this episode is packed with value!

In this episode of TOP CMO, we're joined by Jill Cress, a seasoned marketing strategist with over 30 years of experience. Jill delves into the intricacies of tax marketing, sharing invaluable insights from her journey at H&R Block. From understanding client perspectives to the role of life moments in tax situations, Jill covers it all.

Tune in to learn how H&R Block leverages its 70-year legacy to offer peace of mind and maximum refunds, guaranteed. Jill also discusses the brand's successful shift from traditional TV to online video, its targeted approach to Gen Z, and its innovative collaborations, like the Spotify tax return playlist.

Whether you're a marketer looking to understand audience segmentation or someone curious about the evolving landscape of tax services, this episode is a treasure trove of knowledge. Don't miss out on Jill's expert tips on building trust, delivering confidence, and experimenting with new platforms for maximum impact.

In this compelling episode, host Ben Kaplan sits down with Chris Koehler, the Chief Marketing Officer at Box Inc., to unpack the secrets behind his customer-centric approach to marketing. Chris shares his unconventional journey to becoming a CMO and how it has informed his strategies for achieving customer success at Box Inc.

The conversation takes a deep dive into the transformative power of "raising your hand" in the professional world. Both Chris and Ben advocate for this proactive approach, emphasizing how it can lead to unexpected opportunities and constructive feedback.

But that's not all. The episode also explores the challenges and opportunities of integrating AI and security into Box's offerings, as well as the importance of being data-driven in today's uncertain landscape. Chris provides invaluable insights into hiring practices that prioritize cultural fit and adaptability, offering a holistic view of what it takes to succeed in the rapidly evolving role of a CMO.

Whether you're an aspiring marketer, an established leader, or simply interested in the intersection of technology, leadership, and marketing, this episode is a treasure trove of insights designed to help you Lead, Adapt, and Grow in your career.

Today's episode is a masterclass in optimistic leadership and innovative marketing strategies, featuring Dana Marineau, the CMO, North America of Rakuten, —Japan's largest e-commerce company. In a world where 'Rakuten' itself stands for 'optimism,' Dana embodies this ethos in her approach to marketing, team building, and brand evolution. With a career spanning senior roles at Credit Karma, Electronic Arts, and now Rakuten, Dana shares her insights on how to merge meaningful storytelling with measurable results. We dive deep into the culture of trust and feedback she's cultivated, the role of high-profile partnerships in brand building, and the future of marketing in an ever-changing landscape. Whether you're a CMO or a senior marketer, this episode offers valuable lessons in balancing creativity with analytics, all while leading with an optimistic spirit. Tune in and get inspired to bring a new level of optimism to your marketing strategies!

#cmo #topcmo #marketing #business #topthoughtleader #rakuten

Ben speaks to Margo Kahnrose, CMO of Skai. We dive into the evolution of retail marketing, focusing on the rise of shoppable media and its impact on advertising strategies. Margo also discusses the challenges traditional publishers face due to the loss of third-party cookies and the shift towards walled gardens. Margo shares her insights on how this trend is blurring the lines between top-of-funnel advertising and bottom-funnel calls to action.

In this episode of Top CMO, we sit down with Amina Pasha, the CMO of Thrive Market, an innovative American e-commerce platform offering natural and organic food products. Amina's remarkable journey has seen her at the forefront of some of the biggest names in the CPG industry, including The Honest Company and Proctor and Gamble, where she's been instrumental in elevating iconic brands like Pantene, Wella, and Pampers.

But what does it take to transition from a corporate giant with over 85,000 employees to a lean, agile team of under 600? How does one adapt the lessons from large-scale operations to succeed in smaller, scrappier environments? Amina shares her insights, experiences, and the wisdom she's gleaned from her diverse career.

Join us as we explore the fascinating world of brand-building, leadership, and the art of navigating various company sizes with one of the industry's most inspiring leaders. Whether you're a seasoned executive or an aspiring marketer, Amina's story offers valuable lessons and inspiration for all.

In this episode of TOP CMO, we delve deep into the transformative world of marketing within tech-centric organizations. Join us as Robin Saitz, CMO of Rockwell Automation, unveils the challenges and triumphs of narrating a brand's evolution in an engineering-led landscape. Discover the power of storytelling, the significance of integrated campaigns, and the pivotal role of marketers in shaping a company's journey. It's not just about selling a product anymore; it's about crafting a compelling narrative that resonates. Tune in and redefine what you know about tech marketing.

#topcmo #rockwellautomation #marketing #leadership #business #cmo #podcasts

In this enlightening episode of the Top CMO podcast, we sit down with Raj Vavilalla, the Chief Sales, Marketing and Product Officer at GEHA Health. With an impressive career spanning roles at top health and insurance companies, Raj brings a wealth of experience and unique insights into the table. In our conversation, we delve into the importance of hyper-collaboration, both within the leadership team and across departments, which Raj sees as a key enabler for growth. We also explore his firm belief in doing the right thing, not just as a moral stance, but as a sustainable business strategy. Raj emphasizes the need to invest in community and brand continually, and shares his vision on making health programs accessible to all, regardless of location. Whether you're a seasoned marketer or just starting your journey, this episode is packed with profound insights that will surely inspire. Don't miss it!

#TopCMOPodcast #RajVavilalla #GEHAHealth #HyperCollaboration #Leadership #MarketingInsights #CommunityInvestment #HealthcareAccessibility #SustainableBusiness #EthicalMarketing #GrowthStrategy

Dive into the latest episode of the TOP CMO podcast where we delve into the exciting world of brand revitalization and modern marketing with Linda Lee, CMO of Campbells. From deciphering consumer behavior, the critical role of data, to the intersection of tradition and innovation, this episode offers you an insight into the fascinating dynamics of reenergizing established brands. How do you reimagine an iconic brand for a modern audience? How does a marketing leader navigate the shift in consumer preferences while preserving brand authenticity? Tune in to this insightful discussion that promises to stimulate your understanding of contemporary marketing strategy. Let's discover together!

In this not-to-be-missed episode of TOP CMO, we sit down with Heidi Arkinstall, CMO of Globalization Partners who shares some intriguing perspectives on what truly makes a successful Chief Marketing Officer.

Does a marketer need to be a business expert first? How far should one push beyond their comfort zone? These are just a few questions that Ben and Heidi tackle, shedding light on the untapped corners of the marketing landscape.

Brand power - we all talk about it, but how often do we fully exploit its potential? Heidi has some insightful points on this subject that could make you rethink your strategy.

She also touches on an unexpected topic – the role of new-age social platforms like TikTok in the B2B realm. It's a discussion you might not have anticipated but one that could significantly shape the future of your marketing approach.

In this episode of TOP CMO, we sit down with Brooke Cunningham, the trailblazing CMO at inRiver. Brooke shares her valuable insights into the world of Product Information Management (PIM), its impact on sustainability, and its role in large-scale e-commerce. We dive deep into the power of partner marketing and the creative ways it can overcome resource constraints, especially in periods of economic uncertainty.

Moreover, Brooke emphasizes the importance of being an authentic leader, nurturing trust, and fostering high-performing teams in an environment of rapid change. We also touch upon the importance of rapid response thought leadership and keeping content fresh and relevant. Join us for this riveting conversation as Brooke unravels her journey in the marketing realm, offering a treasure trove of wisdom and actionable strategies. Whether you're a marketing newbie or a seasoned professional, this episode promises to arm you with the knowledge to navigate the dynamic landscape of marketing. Tune in now!

In this thought-provoking episode of TOP CMO, we delve into an enlightening conversation with Katherine Calvert, the Chief Marketing Officer at PagerDuty. Katherine shares her unique approach to the first 90 days in a new role, likening it to moving into a new house. She discusses the transformative power of AI and automation, highlighting how it can enhance team productivity and streamline operations. Katherine also underscores the importance of alignment between marketing and sales teams, particularly in challenging economic times. Tune in to explore these insights and more, as we navigate the ever-evolving landscape of technology and marketing. This episode is a must-listen for anyone seeking to harness innovation to drive growth and create impactful change.

In this inspiring episode, we are joined by Linda Boff, the Chief Marketing Officer of General Electric. With a firm belief that a good CMO brings the soul of a company to life, Linda discusses the pivotal role marketing plays in not just driving numbers, but in humanizing the brand and telling its story. We explore Linda's perspective on strategic shifts and change management, emphasizing the importance of embracing these as opportunities for reinvention and growth, rather than obstacles to be conquered.

Tune in for an enlightening conversation that serves as a reminder of the human element in marketing, the power of change, and the importance of synergy in leadership.

In this insightful episode, we join Kristi Melani, CMO of TeleSign, as she discusses her journey of scaling a lean marketing team into a vibrant unit of 60 members. Melani shares her strategy of establishing clear roles, recruiting function leaders, and developing 'charters' for better team collaboration and role clarity.

Host Ben Kaplan and Melani discuss the importance of clear responsibilities, accountability, and understanding the 'why' behind tasks. They delve into the challenge of balancing role clarity with initiative, and the necessity of strong inter-departmental relationships.

Melani reveals her dual-track approach to building a robust marketing function and raising expectations. She emphasizes transparency, empathy, and customer alignment as key to successful strategies. She also discusses her future goals for TeleSign, focusing on global awareness, refining strategies through ABM and industry thought leadership, and enhancing the sales process.

Don't miss this episode for valuable insights into successful team building and effective marketing strategies.

In this episode, join Ben Kaplan as he discusses the future of marketing with leading industry professionals - Margaret Jobling from Natwest Group, David Siegel of Meetup, Julia Goldin from LEGO, John Sheldon of Smile Direct Club, Lou Barber from DHL, and Alyson Griffin of State Farm amongst many others. They explore evolving marketing strategies, the balance of data and creativity, and the role of innovation in today's competitive landscape. A must-listen for anyone eager to understand the changing face of marketing.

Welcome to our latest podcast episode featuring JG Chirapurath, CMO of SAP. We explore JG's philosophy of understanding customer experiences for effective marketing and his belief in creating an accessible and supportive team environment. The emphasis is on bridging the gap with customers, fostering a strong internal team culture, and hiring leaders based on skills, fit, and teachability. Join us as JG encourages us to be fearless, to develop talent, keep things simple, and to be generous with our time - maybe even over a ham sandwich with a colleague. This episode is a must for those rethinking their approach to marketing, leadership, and team collaboration.

In this captivating episode, we dive deep into the world of marketing with Isabelle Guis, an accomplished CMO and marketing thought leader. Discover the importance of strategic alignment and collaboration within marketing teams and the impact it has on ROI. Isabelle shares her unique perspective on embracing diversity, the blurring lines between B2B and B2C marketing, and the role of empathy in understanding and serving customers. Learn how trust and adaptability are essential for marketing success, and be inspired by Isabelle's insights on fostering a customer-centric approach that empowers businesses and individuals to thrive in an ever-evolving landscape.

Brought to you by TOP Thought Leader.

In this insightful episode, we chat with marketing expert Margaret Jobling, CMO of NatWest Group, who shares her invaluable experiences from the world of marketing and business. We discuss consumer understanding, data-driven decision making, seamless customer journeys, and the evolving technical and commercial acumen needed in today's competitive marketing landscape. Margaret offers practical tips on staying agile and adaptable in the face of uncertainty, making this episode a must-listen for anyone interested in marketing, business strategy, and staying ahead of the game in a constantly changing environment. Tune in to learn from Margaret's wealth of knowledge and apply these lessons to your own marketing and business journey.

In this episode, Ben Kaplan interviews John Sheldon, CMO of Smile Direct Club, about the challenges of disrupting traditional orthodontics and evolving their brand positioning. Sheldon shares insights on educating customers about teledentistry, establishing credibility, and offering various treatment options. He also discusses the importance of CRM, matching messaging to the customer journey, and their shift towards becoming the "inevitable leader" in teeth straightening. As the company grows, they're focusing on technological benefits and expanding product offerings. Sheldon also touches on performance marketing, increasing unaided brand awareness, and their new Care Plus service model. Additionally, he offers recommendations for other CMOs and reflects on the marketing approaches of Apple, MasterCard, and Nike, emphasizing the importance of strong branding and customer focus in the future of marketing.

Join us on TOP CMO, the go-to podcast for marketing enthusiasts and professionals seeking insider knowledge from global Chief Marketing Officers. This episode features Amy Baker, a marketing mastermind who's worked with major players like Proofpoint and Ericsson. Get ready to explore cutting-edge marketing techniques, industry trends, and the essential skills needed to thrive in today's fast-paced digital landscape. Boost your marketing prowess with TOP CMO's exclusive access to the brightest minds in the business. Subscribe and stay ahead of the curve!

In this episode of TOP CMO, we're joined by Karl Van den Bergh, the Chief Marketing Officer of cybersecurity leader Gigamon. With a background in deep observability and an impressive tech portfolio, Karl shares his insights on managing a marketing mix during economic downturns and leveraging lessons from the pandemic. We discuss finding the right balance between short-term results and long-term thinking, seizing opportunities during downturns, and building strong relationships with customers, partners, and stakeholders. Tune in to learn from Karl's experience as a CMO on how to stay focused on your objectives and adapt your marketing strategies to thrive in the present while laying a solid foundation for the future.

In this engaging episode, Francesco Lagutaine and Ben Kaplan delve into the essential aspects of successful marketing. They explore the importance of understanding and communicating your brand's core values while staying true to your marketing DNA. The conversation highlights the significance of building trust with your audience and the role of becoming an authentic part of the communities you aim to reach. Don't forget our socials:

https://www.tiktok.com/@topcmo

https://twitter.com/TOP_CMO_podcast

https://www.instagram.com/topcmo/

We have the privilege of chatting with Raja RajaMannar, the Chief Marketing Officer of Mastercard, one of the world's leading payment technology companies. As one of the Top 50 Most Influential CMOs in the world, Raja has been instrumental in creating some of Mastercard's most successful global marketing campaigns.

In this episode, Raja shares his insights into the future of marketing and how the combination of left-brain technology and data enablement and right-brain emotional engagement is the key to success. He talks about his book 'Quantum Marketing: Mastering the New Marketing Mindset for Tomorrow's Consumers', which offers a fresh and insightful perspective on how marketers can use data and technology to create more personalized and engaging experiences for their customers.

According to Raja, the power of quantum marketing lies in harnessing the technology tsunami, data deluge, and tectonic shifts in culture to create campaigns that reflect real-time conversations and tap into all 5 senses. The result? Experiences that go beyond just advertisements and truly resonate with customers.

If you're a marketer looking to stay ahead of the game, then this episode is a must-listen. Subscribe to our podcast to learn more about the next golden age of marketing and how you can leverage the power of data and technology to create personalized campaigns that engage your customers on a whole new level.

In this episode of TOP CMO, we are joined by Neil Dowling, CMO of Rightpoint, a digital consultancy and part of the GenPact family, a professional services firm with over 129,000 employees. Neil brings with him a wealth of experience, having worked in senior marketing positions at renowned companies such as Cognizant and Fujitsu. Neil is no stranger to tight budgets and understands the importance of balancing long term and short term goals while leveraging the power of storytelling. In this conversation, Neil shares his insights on how to develop a balanced vision that incorporates both short and long term thinking, the importance of communicating KPIs with your team, and how scarcity can be a powerful tool for innovation. Tune in to hear from one of the industry's most experienced leaders and gain valuable insights that can help your business succeed. Don't forget to subscribe, rate, and review to stay updated on the latest episodes. I'm your host Ben Kaplan, and this is TOP CMO.

Don't forget our socials: 

https://www.tiktok.com/@topcmo

https://twitter.com/TOP_CMO_podcast

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Join Ben Kaplan as he sits down with Vince Venditti, CMO at American Residential Services, to discuss the unconventional approach to marketing success. According to Vince, perfectionism can actually hinder progress and growth in the industry. To be a truly innovative marketer, you have to be willing to take risks and embrace failure. But it's not just about experimentation, it's about challenging your assumptions, remaining curious, and fostering a culture of authenticity and vulnerability.

In this episode, Vince shares his insights on how to become a successful CMO, highlighting the importance of trust and transparency in the role. He also discusses the power of mentorship and giving back, emphasizing that when everybody grows together, everybody wins.

Whether you're a seasoned marketer or just starting out, this episode will leave you inspired and motivated to unleash your inner CMO. Don't forget to subscribe and leave a rating or review if you enjoy today's discussion.

https://www.tiktok.com/@topcmo

https://twitter.com/TOP_CMO_podcast

https://www.instagram.com/topcmo/

Join us in this week's episode of our Marketing podcast as we sit down with Diana Massaro, CMO of Sky High Security. Diana shares her insights on fearlessness in the business world and the importance of understanding the industry you're in. She emphasizes the significance of being selective in hiring and creating a strong team culture. Diana also stresses the importance of aligning your marketing objectives with your revenue objectives to achieve great business success. Don't miss this inspiring and informative episode, hosted by Ben Kaplan, as we delve into what it takes to be a top CMO. Tune in now!

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