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Top of the Lyne

Top of the Lyne

By Toplyne

Growth strategies employed by the hottest product-led SaaS companies! 🚀

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With Daryna Kulya, Co-founder of OpenPhone | Humans of Product-Led Growth
With Daryna Kulya, Co-founder of OpenPhone | Humans of Product-Led Growth
OpenPhone is an app to which you can add all your work numbers. It can live on all your everyday devices and, on top of calls and messages, offers a full suite of integrations to your work tools. Daryna is on a mission to rewrite the future of the business phone, bringing it back from the dead and into the 21st century. 🚆 With an impressive 200% + Net Revenue Retention (NRR), OpenPhone is loved by teams at Sonder, Linear, AirGarage, Soon, and Avalon, among others. Catch our in-depth breakdown of OpenPhone’s growth story here! We cover a lot of ground here with Daryna, including: Tweet Reactions 🐦 How does OpenPhone help you? How to win trust in online communities? How to find a balance between existing demand and demand creation? Prioritizing customer delight Engineering word of mouth Importance of speaking to customers Dogfooding your product Plugging sales into a PLG motion The difference in how sales operates now vs. 10 years ago Engineering spike events Rapid Fire And more! Shownotes 📝 Darya’s recommendations: 🛠 Tool: Zapier 🙌 LinkedIn Account: Devin Reed Connect with her at : 🔗 LinkedIn 💙 Twitter
36:10
October 21, 2022
Humans of PLG ft. Steeve Vakeeswaran, Head of Sales & Expansion at Zapier
Humans of PLG ft. Steeve Vakeeswaran, Head of Sales & Expansion at Zapier
Steeve Vakeeswaran, Head of Sales & Expansion at Zapier; Zapier offers over 5,000 app integrations and powers automations ranging from central workflows at Fortune 500 companies to such side projects as Seinfeldtext and Kanyetext. Zapier's growth from $0-$140 million has been largely driven by their bottom-up self-serve engine🤩. In early 2021, with Steeve Vakeeswaran at the helm, Zapier started testing a Sales motion.💥 Zapier's growth levers unlocked: https://www.topofthelyne.co/p/happier-with-zapier Learn how Steeve scaled sales at Zapier and how sales can be layered into your PLG motion on this podcast hosted by Toplyne.
35:06
August 30, 2022
Humans of PLG ft. Mario Araujo, Head of Growth at Softr
Humans of PLG ft. Mario Araujo, Head of Growth at Softr
Mario Araujo, Head Of Growth at Softr; the world’s largest ecosystem for building no-code apps. The product makes enables anyone without prior experience in coding to build an online presence in the form of communities, portals, stores, and even CRMs. 🤯Softr has zoomed organically from 0 to 50k users in less than 15 months, picking up Product Hunt’s Product of the Year 🥇at the 2021 Golden Kitty Awards. 🤩 Softr's growth levers unpacked: https://www.topofthelyne.co/p/softr-l...
34:28
August 10, 2022
Humans Of PLG ft. Mark Tanner, Co-founder of Qwilr
Humans Of PLG ft. Mark Tanner, Co-founder of Qwilr
Qwilr is a way for sales and marketing teams to create all of their customer-facing collateral - proposals, quotes, pitch decks, presentations, and contracts - as web pages, rather than PDFs or PowerPoint decks. Read more about Qwilr's growth story here: https://www.topofthelyne.co/p/cause-t... Mark Tanner is the co-founder & COO of the Sydney-based company that is now scaling the US, Europe, and other geographies.  Here's how Mark Tanner supercharged Qwilr's growth to be a user favorite!  ❤️  1/ Murder your darlings🔪 Mark and the team scrapped their v1 to build a v2 with a reduced barrier to entry. It was the best product decision they'd ever make.   2/Finding product market fit 🎯 Mark accurately compares PMF to gears in a car. Kicking into high gear slowly but surely, step by step. He put this into action at Qwilr, when they started targeting sales & marketing teams instead of the originally targeted SMBs.   3/ Free Trial FTW! ❤️ Mark found that the activation rate among users of Qwilr that tried the 14-day free trial was A LOT MORE! & they ditched freemium immediately.   4/ Founder-led Sales 👩‍💻 Mark insists that founder-led sales are essential because these help one understand the "why" behind every rejection which becomes crucial for the roadmap.   Learn these and many more lessons from the rockstar, Mark Tanner himself on the webinar hosted by Toplyne.
40:21
August 03, 2022
Product Led Growth as a force for good
Product Led Growth as a force for good
Canva, Stripe, Substack, Replit, Freshworks as flag-bearers of Product Led Growth (PLG) as a force for cultural change in the world. For more exciting stories from the world of product-led growth, join us on Substack Click here for a free interactive demo of Toplyne.
12:57
May 27, 2022
Growing 12x in one year… No big Deel
Growing 12x in one year… No big Deel
The growth levers and GTM strategies that drove Deel's hockey stick growth and a $5.5B valuation, while making remote hiring a walk in the park. For more exciting content and to get added to our mailing list: Join our substack To take Toplyne out on a test run: Request access
13:36
April 27, 2022
Growth hacking with AI: The Copy.ai story
Growth hacking with AI: The Copy.ai story
The product-led and build-in-public ethos that enabled Copy.ai's tremendous growth from 0 to $2.4M in ARR in just one year For more exciting content and to get added to our mailing list: Join our substack To take Toplyne out on a test run: Request access
12:32
April 04, 2022
Replit: Printing “hello world” shouldn't be this easy!
Replit: Printing “hello world” shouldn't be this easy!
The growth and product strategies fueling Replit's browser-based coding revolution! For more exciting content and to get added to our mailing list: Join our substack To take Toplyne out on a test run: Request access
13:16
March 25, 2022
Netlify: heading the headless revolution
Netlify: heading the headless revolution
The growth and demand-gen strategies that fuelled Netlify to 2M+ users and a $2B valuation! For more exciting content and to get added to our mailing list: Join our substack To take Toplyne out on a test run: Request access
11:28
March 04, 2022
Want zoom superpowers? Mmhmm. Mmhmm? Mmhmm!
Want zoom superpowers? Mmhmm. Mmhmm? Mmhmm!
The product, growth, and company strategies that mmhmm employed to reimagine video and distributed work! For more exciting content and to get added to our mailing list: Join our substack To take Toplyne out on a test run: Request access
12:19
February 25, 2022
Notion: the all-in-one productivity tool
Notion: the all-in-one productivity tool
Breaking down the GTM strategy that packaged and sold the infinite possibilities of Notion's 'Lego blocks' to 20M+ users 🤯 and raised the PLG giant to decacorn-ship 💰 For more exciting content and to get added to our mailing list: Join our substack To take Toplyne out on a test run: Request access
12:17
February 25, 2022
Growing 5x in one year with $0 spent: A Clockwise masterclass
Growing 5x in one year with $0 spent: A Clockwise masterclass
Clockwise's turbocharged product-led growth engine that drove an organic bottom-up growth of over 5% week over week For more exciting content and to get added to our mailing list: Join our substack To take Toplyne out on a test run: Request access
12:26
January 19, 2022
Sourcegraph: Google for code
Sourcegraph: Google for code
The growth levers and GTM strategies that powered the code-search platform to a 4x increase in revenue and a $2.625B valuation For more exciting content and to get added to our mailing list: Join our substack To take Toplyne out on a test run: Request access
12:26
January 03, 2022
Algolia: Your search ends here
Algolia: Your search ends here
The go-to-market strategies that scaled Algolia to $100M+ in ARR! For more exciting content and to get added to our mailing list: Join our substack To take Toplyne out on a test run: Request access
13:08
December 21, 2021
Clearbit: The rocket fuel 'enriching' PLG sales
Clearbit: The rocket fuel 'enriching' PLG sales
The growth marketing and data-driven GTM that powers an API used by 1,500+ businesses For more exciting content and to get added to our mailing list: Join our substack To take Toplyne out on a test run: Request access
10:34
December 14, 2021
An ode to Substack
An ode to Substack
A deep dive on how Substack is reimagining content distribution - giving back power to the creator! For more exciting content and to get added to our mailing list: Join our substack To take Toplyne out on a test run: Request access
13:09
December 07, 2021
Retool: Saving developers from internal tools since 2017 😇
Retool: Saving developers from internal tools since 2017 😇
In a world desperately in the need of developers, why would you waste their time on internal tools? For more exciting content and to get added to our mailing list: Join our substack To take Toplyne out on a test run: Request access
11:24
November 29, 2021
How Atlassian built a $50B+ acquisition-led growth engine 🤝
How Atlassian built a $50B+ acquisition-led growth engine 🤝
A deep dive on how $1B of capital and a perfectly crafted M&A engine (arguably) created $40-50B of market cap for Atlassian! For more exciting content and to get added to our mailing list: Join our substack To take Toplyne out on a test run: Request access
07:41
November 22, 2021
Loom: Weaving 14M users together with video
Loom: Weaving 14M users together with video
A breakdown of the land and expand GTM strategy Loom used in its journey to a $1.5B+ valuation! For more exciting content and to get added to our mailing list: Join our substack To take Toplyne out on a test run: Request access
11:33
November 08, 2021
How Superhuman monetized time! The world's rarest resource
How Superhuman monetized time! The world's rarest resource
A deep dive into the three-pronged strategy that raised Superhuman to product-market fit! For more exciting content and to get added to our mailing list: Join our substack  To take Toplyne out on a test run: Request access
09:50
November 04, 2021
Heir to the tables: The Airtable story
Heir to the tables: The Airtable story
The growth engine powering Airtable's claim to the spreadsheet throne 👑 For more exciting content and to get added to our mailing list: Join our substack To take Toplyne out on a test run: Request access
12:42
October 25, 2021
How Productboard will become the Salesforce of product management 🚀
How Productboard will become the Salesforce of product management 🚀
The secret to Productboard's success, a world-class go-to-market (GTM) strategy For more exciting content and to get added to our mailing list: Join our substack To take Toplyne out on a test run: Request access
10:52
October 18, 2021
How Figma built a $10B GTM engine 🎨
How Figma built a $10B GTM engine 🎨
The art, science, and engineering that went into building Figma's go-to-market motion! 🚀 For more exciting content and to get added to our mailing list: Join our substack To take Toplyne out on a test run: Request access
10:56
October 14, 2021
How Calendly will scale to $1B ARR 🚀
How Calendly will scale to $1B ARR 🚀
A deep dive on the 'feature' that brings home $100M in ARR and the strategies that will get them to $1B! For more exciting content and to get added to our mailing list: Join our substack  To take Toplyne out on a test run: Request access
08:37
October 06, 2021
How Hopin grew to $7.8 billion in less than two years ⚡️
How Hopin grew to $7.8 billion in less than two years ⚡️
Growing from just 6 to 850+ employees in less than 2 yrs to become the fastest SaaS company to reach $100M of ARR and a valuation of $7.8B! 🚀 For more exciting content and to get added to our mailing list: Join our substack To take Toplyne out on a test run: Request access
08:40
September 24, 2021