UPLIFT: Personal Branding and Thought Leadership from A to Z for Leaders & Experienced Professionals

In this episode, Marina Vishyakova interviews our CO-Founder, Elena Ivanushkina about recruiter's perspective on how to be visible and get more job offers leveraging the power of personal brand. Elena was a  Headhunter and Managing  director of Headhunting Agency "Purchasing Talents", Barcelona, Spain, in 2010 – 2014. During that time, Elena has held over 1000 interviews with the job seekers.

Elena shares an "insider" headhunter information on :

• what you need to do to be discovered by recruiters?
• how to tap into invisible job market, find hidden positions through networking, and not rely on the head-hunters as the only audience you need to talk to
• what you need to pay attention to in LinkedIn to maximise the chances of being visible, receive more job offers and stand out

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Where to start, if you want to make your expertise visible? How to start growing your personal brand and your business from 0 after working for 20 years in the financial industry?

Marina Vishnyakova, the co-founder of TopExpertBrand Accelerator and the founder of Minegociocreativo.com (project for creative entrepreneurs in Spanish) reveals in this episode all her secrets of how to really start monetising your expertise and build your brand and visibility. 

Major takeaways:

📍Chose your communication strategically, depending on where your audience is and on what you love to do. You do not need to be present everywhere at once

📍Don't rush immediately into creating the content. Take time to understand what your audience needs, what is trending in your industry, and how you can put your expertise into the service of others taking into consideration your audience needs and industry trends

📍Have a strategy. There is no need to create content 24/7. It's all about strategy, great content and consistency

📍Posts and articles become viral, when what you share resonates with your audience. Understand your audience and add your personality to your content

📍It's not easy to start and take the first step. But it's possible

📍Visibility and new opportunities do not come overnight, but they may arise at any moment. Thanks to being strategic, structures and consistent

📍You do not need to be a tech person to start writing your blog or running your YouTube channel. Do not overcomplicate it, learn in the process and follow instructions of other people if you need to solve some technical issue. All solutions are out there. Techsupport is also provided by the platforms.

📍Don't postpone the possibility of making your expertise visible. Your expertise matters!

📍Compound effect is what really works in building your visibility

COMING SOON!

Our guest today is Simon Alexander Ong Award Winning Life & Executive Coach, Business Strategist & Public Speaker

Everything that Simon Alexander Ong does is built around inspiring people to see their world differently and igniting their imagination of what is truly possible so that they can unleash their deepest potential. He speaks at corporate events of Google, London School Of Economics, Barclays UK, Virgin, O2, Salesforce, 10 Downing Street and Microsoft. And he's featured at The Financial Times, Women's Health, HuffPost, Cosmopolitan, Forbes, Virgin StartUp and Harvard Business Review. He has also been interviewed on Sky News, BBC Radio London, LBC radio's Business Hour show and for Barclays UK adverts.

📍Simon is sharing his fascinating journey of transitioning from the corporate world and to building a successful and fulfilling coaching & speaking practice.

Here are our mane takes away with :

✅ Success is not linked to your job title -what success mean -uncover a purpose
✅ Speaking is one of the most underrating forms of marketing. Our ability to communicate it's what informs the world about our value. So, developing speaking skills should be a focus

📍Just the fact that we have a product or service doesn't mean you have a great business. Unless we know how to communicate and articulate in a way that resonates with people then we just got a hobby. So, speaking is one of the most powerful skills you should be a focusing on to develop

✅ Focus on developing your USP -Unique SERVING points -excellent customer service will never go out of fashion.
People will remember if you can create a unique experience. Listen what is important for the person in front to understand the best way of serving them. Desing an experience when people whant more of your service.

You can Jon Simon here: 

Our today's guest is Enrique Rubio,  the Founder Hacking HR , a global community of HR leaders and practitioners| Top 100 HR Global HR Influencer, Speaker on the topics of  HR & Tech and the Future of Work, Vegan and Ultra runner

Hacking HR is The Largest HR Conference EVER, with 24000 attendees in 2021 and over 30000 registered for 2022 with 600 speakers confirmed.

Do you know what is the opposite of being in the survival mode? 

It's not happiness, it's resilience.

In our new Episode we are welcoming our guest, Mariya Radysh, an International Keynote Speaker, 2-times TEDx Speaker, Resilience Expert and Thought Leader on how to thrive as a human being in 2020s.

How to become visible and achieve professional success without having a burnout and how to thrive as a human being? Here are our key takeaways:

✅ If you want to grow professionally  and build a successful brand, you need to grow personally first, taking care of your health and your relationships.

Resilience is a chair with  3 legs: 

1) Health and energy level

2) Relationships with other people, and it’s not about quantity but quality

3) Fulfilment - mindset, skill of focus ( yes, it is a skill! )

✅ Opportunities are always coming our way, but we are so stressed that we don't see them, and if we are clear about our focus, what we are trying to achieve, then we start noticing them.

✅ To become visible on LinkedIn, post regularly.  Work it to the point that it's good enough, and don't be stuck in perfectionism. If you want to make everything perfect, you start procrastinating.  Create a consistent strategy to post once or twice a week.

As long as you are consistent, you will see the results.

From this episode you will also learn:

✅Why humor is a skill and how taking standup comedy course stretches your comfort zone and helps to connect and build relations

✅What is the difference between successful and very successful people and how to find the time to make it all

✅ How to be invited twice to speak at TEDx and how to prepare a TED talk in 2,5 days

COMING SOON!

Our guest today is Daniel Barnes, founder of the World of Procurement Podcast,  Procurement practitioner , and one of the Thinkers 360 Top 50 Global Thought Leaders and Influencers in Procurement, Supply Chain and Legal. He has created the World of Procurement as he felt there was a massive gap for new types of content in this space.

In this episode we disuss:

What to post on Linkedin to engage your audience

How to build a powerful brand  , while having full time job, managing a rapidly growing procurement podcast and rising 3 kids under 3

And we'll share practical tips on What are those 20% of actions which will bring you 80% of results to become visible online

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Here are 8 books I would like to recommend for summer reading, which help you to strengthen your personal brand, build visibility and not become overwhelmed in the process.

Hope you enjoy your summer break and take the time to step out from the routine and create some mental space to read and get new ideas and perspectives. Would love to hear back about your favourite books on the topic.

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📍Do you know that the concept of Personal Branding has evolved greatly in the past years?

"Mentoring, sponsorship and coaching are 3 different things and they are equally important in advancing your career and building a strong Personal Brand"

"If you don't ask, you won't get - always ask but remember to give back: become a mentor for someone, nominate other professionals for industry awards"

In this episode together with our guests Anastasia Petrova, Head of Alliances EMEa at Quantexa (UK), and Victoria Yasinetskaya, Chief Marketing Officer at PagoFX (Spain) we aere discussing how a powerful Personal Brand can boost your career and keep you in high demand in the job market.

Our main takeaways:

✅ We need to take ownership of our careers. If you are not accountable for it, don't expect someone to take responsibility and make your wishes come true.

✅ When looking for mentors, it's important to have both external and internal ones

✅ Leverage the power of networking, find what is already available, for example, a female network. Raise your hand, and take part in making things happen

✅ Look for speaking opportunities - if you don't have a chance to speak in the organization, find it outside

✅ Writing a book is a strategic approach to stand out as a Thought Leader in your niche

Thank you, Victoria and Anastasia, for sharing your tips and experience !

COMING SOON!

How Thought Leadership and Personal Branding can support you in building a long-term career plan

Experienced professionals can take their careers/job search into their own hands instead of passively waiting for opportunities to arise and that these assets can help them to also put a structure/guideline for the long term.

In this episode, together with our guest, Claude May, Headhunter from Halian Search , Luxsembourg, we discuss:
✅ Thought Leadership - a skillset in demand
✅ Career long term planning with the help of Personal Brand
✅ Headhunter perspective - stories from companies and recruiters - how Personal Brand/Thought Leadership helps in landing a job

You need to have a Strategic approach to building your Brand and be Visible:

✅ Recruiters are screening your LinkedIn profile to get the 1st impression, including your posts and interests
✅ Information you share should be consistent and aligned
✅ Spontaneous posting can be perceived negatively and give the opposite effect
✅ Thought Leadership is a Part of Personal Branding, it's a specific focus on developing your own ideas and become known as a go-to-expert in the niche and increase your market value
✅To become a Thought Leader you need to involve others in the discussion. It's about point of view on the narrow topics, your opinion on industry trends
✅ Working on your Personal Brand allows you to build transferable skills of communication about your ideas, influencing, engaging and inspiring people not only in your company but in the outside world

Many professionals would like to build a successful personal brand, become visible and being recognized as a thought leader in the niche. But how really do that, when you work full time for the company?
In this episode, we interview our guest, Stephane Morel, Procurement Director, Global Strategy and Transformation in Novartis.
Right now, Stéphane is in charge of different projects as part of the digital transformation program within the procurement organization at Novartis.
He is also mentor, blogger, author, speaker , he's teaching in several business schools in Spain and recognized as an expert in Procurement niche.
His experience can be extrapolated in any other professional niche - how to build a visibility and positionning, following your professional interests and become a reference.

Our main takeaways:

✅ position yourself in the niche - what you would like to have in the scope of your Personal Brand

✅ pick 1 specific topic per year to deepen your knowledge and create content around it

✅ find what you are passioned about in your job and nurture this passion

✅ spend 30 min a day to build your community -write a post, connect with industry leaders and make valuable comments

📍Plan to create a training program or write a book in the area of your expertise, get speaking engagements on professional events:

"Tesla has less followers than Elon Musk". 

In this episode we are discussing with Sigrun a new approach to Personal Branding, 6 steps of building a powerful personal brand and why it's important not to skip them, as well as the key points of Brand Formulation and execution tips on how to grow your brand, get followers and sell scalable online programs.

Our main take-aways:

• Your business can change and evolve, your Personal Brand goes beyond the company name and stays with you as the best business asset, bringing your followers with you
• Even if you work as an employee, you need a strong Brand to succeed
• Uncovering your WHY is important to keep you motivated
• Having a vision of a Personal Brand is important though the path to get there might not be clear from day 1
• Build your perseverance, don't give up even if you don't have answers what's do next. You can hire someone to help you. Surround yourself with the community which pulls you up
• Find new ways to communicate with your audience - do what others won't do
  
  Thank you, Sigrun for sharing your experience!

COMING SOON!

This is our podcast episode with our guest speaker DARIA TATAJ, PhD, full of insights discussing the strategies to Expand your ThoughtLeadership through NetworkIntelligence

OUR MAIN TAKE-AWAYS:

• Hight network IQ Leaders know how to engage with employees and they understand that to innovate -it’s a job of the entire company, where every single employee is involved and can seize the opportunities fast
• Thought Leaders are not building EGO-system but building ECOsystem. They are aware that it’s not about them, it’s about Agenda. They know they need to be visible and vocal applying #Networking mindset to grow the business
• As a Leader, especially working digitally, you need to build empathy, mindfulness, & sensitivity to be close to people

Thank you, Daria, for sharing your insights and tips to develop the Network IQ !

COMING SOON!