Tourism Marketing Mastery
By Erik Hatterscheidt
Inside each episode, learn from Erik Hatterscheidt, a former resort marketing manager and now owner of a global 7 figure tour business as he shares his biggest “A-ha moments” and marketing secrets with full transparency.
From marketing flops, to mindset, to big booking wins, Erik pulls you into his world and shares his personal journey to filling bookings using clever marketing ideas.
Tourism Marketing MasteryJan 27, 2021
70. The ‘Holy Crap’ offer
69. Never discount - Use the cheesecake strategy instead
68. Pricing for profit in tourism
67. 10 Big marketing mistakes that drag a team down
66. 3 Years Gone - Why I left and why I’m back now
65. How to make the complex simple in your marketing
Is your organization or your marketing overwhelming? If so you need to listen to this episode. To write with questions contact Info@tourismmanagentacademy.com
To get the full tourism marketing course click: https://tourismmarketingmastery.thinkific.com/courses/GuestPipeline
64. TripSchool Series (3 of 3): Learning from other tourism operators mistakes
In the last episode of our TripSchool series, Mitch and Erik identify some key actionable takeaways from the marketing failures they’ve encountered while working as coaches and consultants.
To get the full tourism marketing course click: https://tourismmarketingmastery.thinkific.com/courses/GuestPipeline
63. TripSchool Series (2 of 3): Failures - Top Marketing Mistakes We Tourism Operators Make
In this episode of Tourism Marketing Mastery, Erik Hatterscheidt sits down with Mitch Bach of TripSchool and they discuss a lesser talked about topic - their failures. Not only are their personal failures covered, but also the failures of the hundreds of clients they have worked with. They discuss the most common mistakes they see, as well as some of the more interesting F-ups. To get the full tourism marketing course click: https://tourismmarketingmastery.thinkific.com/courses/GuestPipeline If you have a question for Erik, or would like to be featured on the show, contact him at info@tourismmanagementacademy.com
62. TripSchool Series (1 of 3): Q&A with the Co-Founder of TripSchool, Mitch Bach
In this episode of Tourism Marketing Mastery, we have a chat with the Co-Founder of TripSchool, Mitch Bach. Mitch lends an interesting perspective to tourism marketing through his study of music. We also cover a bit of his personal history, why he started trip school, and what he’s learned after working with 100’s of tourism operators. To get the full tourism marketing course click: https://tourismmarketingmastery.thinkific.com/courses/GuestPipeline To get in contact with Mitch, email him at mitch@thetripschool.com To ask Erik a question or if you have a story you'd like to share on the podcast, email info@tourismmanagementacademy.com
61. Building a Storybrand - Clarifying your message so guests will listen
I’ve recently been diving deep into a concept developed by Donald Miller about creating messaging that clearly resonates with our guests. In this episode I share what I’ve been learning and how we’re implementing these lessons. To write me email info@tourismmanangementacademy.com
To get the full tourism marketing course click: https://tourismmarketingmastery.thinkific.com/courses/GuestPipeline
60. A new model for tour companies that is working during the pandemic
59. The future of tourism marketing in 2021 - 3 major trends to help your business grow
58. These 3 questions will turn you into a leader
In this episode we explore the 3 questions that led to my 48 staff working alongside me for 2 months for free when we hit a crises. To email me feedback or questions write to info@tourismmanagementacademy.com
To get the full tourism marketing course click: https://tourismmarketingmastery.thinkific.com/courses/GuestPipeline
57. 6 Step Copywriting Formula I used to get a 60x ROI on a FB tourism ad
In this episode I’m sharing the 6 step copywriting formula I was taught that allowed me to write an ad which gave us a 60x ROI. Now, almost all of our ads use the same formula and are giving us healthy returns. To contact us write to info@tourismmanangementacademy.com
To get the full tourism marketing course click: https://tourismmarketingmastery.thinkific.com/courses/GuestPipeline
56. This 90 Yr old formula works for writing headlines that convert to bookings
When you look at all of the things you could focus on learning within the marketing world, I’ve found the most effective to be Copywriting. Within copywriting, the most effective piece to learn is headlines. In this episode I share with you a piece of knowledge I found in a book written in the 1930’s that works just as well now as it did back then. To get in touch with me, you can email info@tourismmanagementacademy.com
To get the full tourism marketing course click: https://tourismmarketingmastery.thinkific.com/courses/GuestPipeline
55. A Silicon Valley marketer’s unique approach to starting a tour company, and his gift to you.
In this episode we chat with Vitaliy Levit, a successful Silicon Valley marketer and consultant who found himself thrown into the world of tourism when he bought a yacht. We discuss his marketers approach to growing his business dramatically over the last 3 years and what he’s building for other tour businesses now. The link to his new site where he is stacking the deck with value to fellow tourism operators is http://travelassociation.org
To get the full tourism marketing course click: https://tourismmarketingmastery.thinkific.com/courses/GuestPipeline
54. 1 important question to ask yourself if you work for yourself
I promised to share the challenges and failures of our own journey and this week I’m opening up about a family argument and how we’re working it out. If you have a question you’d like to ask me write to info@tourismmanagementacademy.com
To get the full tourism marketing course click: https://tourismmarketingmastery.thinkific.com/courses/GuestPipeline
53. Creating an Opt-In (THAT ACTUALLY WORKS) to bring bookings on autopilot
The single most powerful automated system you can build is an opt-in. It takes very little time to set up, works on autopilot, and routinely converts to bookings. In this episode I lay out how I create opt-in's that actually work. To get the full tourism marketing course click: https://tourismmarketingmastery.thinkific.com/courses/GuestPipeline To share your wins, challenges, or questions, email us at info@tourismmanagementacademy.com
52. Laying out a tourism business home page for conversions to bookings
After a decade of split testing, 1000s of client trials, and my own research, here’s what I’ve learned about laying out a tourism homepage that leads to bookings. To share your wins, challenges or questions, email us at info@tourismmanagementacademy.com
To get the full tourism marketing course click: https://tourismmarketingmastery.thinkific.com/courses/GuestPipeline
51. We re-wrote our ABOUT US page and increased inquiries 239%
When I looked at our web data, I noticed that our ABOUT US page was one of our most visited pages, but it wasn’t generating inquiries. I set out on a mission to change that. Now, 2 years and dozens of split tests later, I have a formula that consistently delivers quality inquiries on autopilot. To share your wins or ask me a question, write to info@tourismmanagementacademy.com
To get the full tourism marketing course click: https://tourismmarketingmastery.thinkific.com/courses/GuestPipeline
50. The 5-Step Process we use to create our USP (Unique Selling Point)
You don’t want to compete based on price. That’s a race to the bottom. The only other place you want to be is on top. To get to the top you need a USP. In this episode I share with you what happens if you don’t have one, and how I approach creating one. To reach us with your wins, challenges or questions email info@tourismmanagementacademy.com
To get the full tourism marketing course click: https://tourismmarketingmastery.thinkific.com/courses/GuestPipeline
49. +1 Method: The experience tool I learned from a luxury resort manager that changed my life.
The +1 method has given us almost a 2 year waiting list, expanded our profits, brought our staff closer together, and landed me the most beautiful woman on the planet. Once you learn it, you can’t do life without it. Email us your questions or wins at info@tourismmanagementacademy.com
To get the full tourism marketing course click: https://tourismmarketingmastery.thinkific.com/courses/GuestPipeline
48. Pass The Broccoli: The simple secret to becoming a respected industry leader (that no one does)
Looking for a quick way to establish yourself as kingpin in your tourism region? Maybe even in your country. The secret is the easiest thing in the world and nobody does it.
To get the full tourism marketing course click: https://tourismmarketingmastery.thinkific.com/courses/GuestPipeline
47. Tired of trying to keep up with digital marketing? Do this instead (it’s way more fun anyway).
I realized that digital marketing was a game that I was never going to win indefinitely. And it can be exhausting trying to keep up. I have a new strategy that we’ve rerouted our marketing budget into that is way more fun, rewarding, and effective (so far). To ask questions or let me know how these strategies are working for you write us at info@tourismmanagementacademy.com
To get the full tourism marketing course click: https://tourismmarketingmastery.thinkific.com/courses/GuestPipeline
46. Interviewing the world’s #1 expert on TOURISM FB ads. How he’s getting well over 1000% ROI.
There are very few ‘Marketing Experts’ that I respect in the agency space, but my guest this week is an exception to the rule. Chris Torres runs tourism marketing.agency, Touriosity.travel, and is the host of The Digital Tourism Show
To get the full tourism marketing course click: https://tourismmarketingmastery.thinkific.com/courses/GuestPipeline
45. Feeling stuck? Try these tips to streamline through a tough transition.
44. The Stacked Decc: Where to find a steady stream of your dream guests.
A lot of tourism operators struggle with finding a steady stream of their dream guests. The Stacked Decc method gives you the ability to make this challenge disappear.
To get the full tourism marketing course click: https://tourismmarketingmastery.thinkific.com/courses/GuestPipeline
43. How to tell stories that make you more interesting
42. How to blow your guests mind before they even book: The ‘HiJack’ Challenge
41. 4 Major Mistakes I Made In Growing My Business
40. Casey Halloran: How to sell millions in tourism without ever opening your mouth - the formula
Casey Halloran runs a boutique resort and international travel agency in Latin America. He started his career as a direct response copywriter and now uses those skills everyday to market his own tourism products. Join us as we dig deep into the secrets that marketing tests reveal about which ads really work in tourism.
Links mentioned in the podcast:
Casey's Linkedin - https://www.linkedin.com/in/caseyjhalloran/
Namu Travel Group (Virtuoso Preferred Partner) - https://www.namutravel.com/
Villa Buena Onda Resort - https://www.villabuenaonda.com/
Costa Rican Vacations - https://www.vacationscostarica.com/
To get the full tourism marketing course click: https://tourismmarketingmastery.thinkific.com/courses/GuestPipeline
39. Doug Lansky: The most sought after speaker in tourism today
Welcome to episode 39 of Tourism Marketing Mastery. In this interview with Doug Lansky we explore everything from how Iceland was able to reverse engineer their most successful experiences to what the future of tourism tech holds. In this episode Doug also shares to key to drawing more travellers no matter who you are.
To reach Doug you can find him on his channels:
Linkedin: https://www.linkedin.com/in/doug-lansky-058234a/
Youtube: https://www.youtube.com/channel/UCnOJOteMiq16f-BrE86--Pg
38. What to do if you have a million ideas
Welcome to episode 38 of Tourism Marketing Mastery. If you’re like me and you’ve got squirrel syndrome, here’s a useful analogy I’ve used as a tool to remind me to re-focus on the most important thing.
37. This simple profit trick revolutionized my bank account
36. 7 unique spaces to get directly in front of your ideal guests
Welcome to episode 36 of Tourism Marketing Mastery. I was having a convo with one of my clients and they were struggling to gain control over their lead flow. They wanted to directly advertise to their ideal guests but didn’t know where to find them. In this podcast I give you the answer. This podcast is actually a recording I put together for our paying clients, but it’s a powerful set of strategies that I think needs to be shared.
To get the full tourism marketing course click: https://tourismmarketingmastery.thinkific.com/courses/GuestPipeline
35. The ‘Me’ I don’t want you to know
Welcome to episode 35 of Tourism Marketing Mastery. I have a side of me I’m terrified that people will know. And for that reason, I think it’s time to share it with you.
34. Reinvention: Is This The Future Of Tourism?
Welcome to episode 34 of Tourism Marketing Mastery. In this episode I’m not talking about the pandemic and I’m not talking about life as normal. I’m exploring what the future of tourism will look like, what the tourist will come to expect that they don’t now, and exactly what we are doing about it.
33. Interview: How this manager took his resort to #1 in luxury travel.
Welcome to episode 33 of Tourism Marketing Mastery. This episode is a special treat, where I interview Justin King on the strategies he used to take his resort to a top spot in the luxury market, which is no easy feat.
32. Coronavirus: Our 7 Step Plan For Weathering The Storm
Welcome to episode 32 of Tourism Marketing Mastery. Here is the link for the webinar I mentioned in this episode: https://www.tourismmanagementacademy.com/webinar-registrationf934511r
31. Success Swinging Singles
Welcome to episode 31 of Tourism Marketing Mastery. Sometimes running the show can be a grind. I learned this trick from a smarter man than me and it’s helped how I approach marketing and my business. I hope it also helps you.
30. Why Our Guests Hate Us And It’s A Good Thing
Welcome to episode 30 of Tourism Marketing Mastery. I’m giving you a twist in this episode. I share with you a few reasons why our guests hate coming to our resort and why I’m excited about it. I’m also opening up the podcast for questions from our subscribers. You can submit them to support@tourismmarketingmastery.com
29. Booking Launch: The Secret I Stole From Apple And Tesla To Put Bookings On Steroids (Part 2)
Welcome to episode 29 of Tourism Marketing Mastery. In the second part of this episode I share, step-by-step how I executed the booking launch, the mistakes I made, the incredible results we got, and how you can do the same. I also announce that I now have an email that you can send your questions into and I’ll answer them on the show. Support@tourismmarketingmastery.com
28. Booking Launch: The Secret I Stole From Apple and Tesla To Put Bookings On Steriods (Part 1)
Welcome to episode 28 of Tourism Marketing Mastery. I’ve got a really special one for you this week. I’ve been studying marketing campaigns outside of tourism for years and running experiments at our little resort. I’m now trying one of the most bold moves to date by refusing bookings. This episode explains why.
27. One BIG mistake I just made in sending out an email campaign
Welcome to episode 27 of Tourism Marketing Mastery. As promised, you will hear about my failures as I make them. In this episode I share my attempt at an email campaign that flopped. Learn from my mistakes so yours doesn’t.
26. The REAL reason your repeat bookings aren’t higher
Welcome to episode 26 of Tourism Marketing Mastery. I had a conversation with a resort owner that said they don’t get many repeat bookings because people come for the region and not the resort. I call BS.
25. Turning S#!t Into Gold (Marketing Your Off Season)
Welcome to episode 25 of Tourism Marketing Mastery. I was recently asked how we market our off season. This is my response.
24. Which guest group is the most profitable?
Welcome to episode 24 of Tourism Marketing Mastery. After testing numerous guest demographics, and talking to dozens of resorts, which guest group is the most profitable for you to cater to?
23. Successful Managers All Share This One Trait
Welcome to episode 23 of Tourism Marketing Mastery. After doing dozens of calls this week with Managers around the world, there was one common pattern that emerged for the resorts that were growing and profitable. In this episode I share what that trait is, and how to learn it for yourself.
22. What’s The Best Growth Strategy To Use This Decade?
Welcome to episode 22 of Tourism Marketing Mastery. I’ve given some thought as to what will be the #1 thing that will make an impact on my business and my life this decade and it’s something that I think you’ll resonate with as a Tourism Operator.
21. An Ancient Native Custom That Keeps Guests Thinking About You Years After They’ve Left
Welcome to episode 21 of Tourism Marketing Mastery. I’m a bit of a nerd. Because I’m a nerd, I like to visit museums. While I was visiting a museum of anthropology, I learned about an ancient native tradition and I’ve applied it to my marketing to increase repeat business.