The Beatles or Elvis? Tea or coffee? Salesforce core or Marketing Cloud? Allie Vaughan, Senior Solution Architect at Kelley Austin, joins us to talk about the advantages of familiarizing yourself with both products, even if it's only possible to really master one of them. She talks all things FlowFest, the different approaches industry admins and consultants take to problem solving, '22 DreamForce, and the benefits of building community beyond LinkedIn.

Allie Vaughan is a Senior Solution Architect at Kelley Austin, where she helps brands and businesses drive revenue and connect with their customers through the power of Salesforce. Her team of experts in Sales, Service, Experience, and Marketing Cloud has successfully delivered hundreds of projects across many industries, putting plans into action so clients can get the most out of their investment.

Elliott Spence is a Principal Consultant at Silverline with eight years of experience designing and implementing Salesforce Solutions. Prior to Silverline, Elliott was a Senior Digital Product manager with First Financial Bank, where he grew the Salesforce practice to over 1,600 users and led the Salesforce implementations to Marketing, Customer Service, Retail Bank, and Mortgage.

JP Owens is the Managing Director of Banking and Lending at Silverline. JP partners with banks and credit unions to help them identify new ways to leverage technology solutions that drive transformation, growth, and measurable ROI. JP formerly served as the Director of Digital Product Experience at First Financial Bank, where he led multiple functional teams within the Digital organization and was responsible for vision, delivery, and execution across Digital channels.

Episode 5: Using Salesforce to Solve Complex Banking Problems

Transcending CRM PodcastBy JP OwensOct 04, 2022