A daily burst of reality in a sea of spa fluff! Join me on my mission to #fighthefluff in & around the spa biz. Insights, advice, lessons learned, mistakes made, opportunities spotted & actions to take for anyone in the world of spa and wellness. #insidethespabusiness #hotelspa #wellness #spa
An upside down 9 can look like a 6. It all depends on where you’re standing. The same is true for all aspects of your business. So take time to understand the perspective of your customers or clients. Because it matters!
Sensors are being embedded into our daily lives, especially in products that help track health & wellness markets. Spas are the perfect place to guide consumers through the myriad of options available.
*SPECIAL GIVE AWAY* To celebrate the 100th episode of the show, I’m giving away 1 HOUR of my time. Just send an email to email@example.com with the word WINNER in the subject line. If you’re one of the first THREE emails I receive...YOU WIN!
Theres are only 25 countries in the world where Facebook does NOT own the number 1 messenging app. And organic reach is declining. But social media still rules! https://hootsuite.com/pages/digital-in-2018
23 - 24 September is the date. The idea is to create an annual global event that promotes wellness. It’s like a global Open House for wellness. Check out the website for more information - https://www.world-wellness-weekend.org
I was in a hospital recently that shut down a whole ward because there weren’t enough patients to justify keeping it open. They just moved the patients to another ward. Maybe that empty ward could be used for a Pop Up Hotel?
Time always seems to be the focus these days. We all talk about saving time for our customers. And it’s important - unless you’re offering something special. Unique, Bespoke, Custom Made, Quality are always another option.
If you’re doing the right thing for the wrong reason, does it matter? Regardless of your motivation for doing the right thing, no matter how selfish or self-serving, in the end, the outcome is what counts.
Lots of countries now require biometric scanning before entry. For most, that includes fingerprints. But those fingerprint scanners don’t always work well. Here’s a little hack to get it right every time...
Massage Envy copped a lot of flack from all of us (including me) when the sex scandal broke late last year. They were shown to have a lack of Policies and Processes, especially around Safety and Security. But they’ve taken action...
Research by Dr. Marc Cohen & Dr. Vincenzo Romano Spica into the mfDNA (micro floral DNA) of water sources could create a massive new marketing opportunity. Not just for thermal waters but maybe all water.
The way true innovation happens is by someone looking at the way things are done today and asking ‘What if it wasn’t?’ What if that wasn’t the way we did things? What if that isn’t where we put things? What if we didn’t sell those products? What would we do differently if that wasn’t the way?
I just found a great little product to allow you to get great quality photos of your products. It’s called a Portable Photo Studio Lightbox. Simply unfold the sides, place your product inside, point and click.
Recent changes to the ad products at Facebook & YouTube seem to be intent on making it harder for buyers and sellers to transact. This is where Instagram’s new Store feature has the chance to make its mark...IF it existed!
What is the future for hotel spas? Will they look like they do today? Or will they be significantly different? Well, there’s a new eBook, just released, that explores these questions and more. The Tomorrow Spa.