Ep.131-Ask a Little, Listen a Lot

An episode of Trent365

By Trent Munday
A daily burst of reality in a sea of spa fluff! Join me on my mission to #fighthefluff in & around the spa biz. Insights, advice, lessons learned, mistakes made, opportunities spotted & actions to take for anyone in the world of spa and wellness. #insidethespabusiness #hotelspa #wellness #spa
Ep. 449 - Online Retail : Convenience or Choice?
If online retail is winning because of Convenience, fair enough. But if it’s winning because it offers Choice...maybe it’s time to get more critical about your spa retail offering? #spa #retail #onlineretail #convenience #choice
February 22, 2019
Ep. 448 - Trent365! - Relevance of Wellnesss in Spas
Every hotel owner or manager I speak to these days is telling me they need to offer in Wellness in their spas. I’m telling many of them, they’re wrong. Here’s why... #wellness #hotel #spa
February 21, 2019
Ep. 447 - Trent365! - Why Do Airplane Seats Face Forward? ✈️ 💺
Is it for safety? Is to avoid motion sickness? 🤢 Or could it be something much simpler? #seating #airplanes #whyisitso #didyouknow
February 20, 2019
Ep. 446 - Trent365! - Who Are Spa Conferences For?
Most events are pretty much same same. That’s fine for newbies to the industry or junior folks coming through. But what about the others? How can these events bring more value to the vast majority who attend them - ie: more senior/experienced folks? Let me know your thoughts in the comments. Here’s the Wellness Collective Event with the Hot Seat Symposiums - #spa #wellness #spaconference #spaevents #conference
February 19, 2019
Ep. 445 - Trent365! - Customers Don’t Care Why
If your customers have a problem, they just want it fixed. They don’t care why it’s not working or who’s fault it is. That’s YOUR internal issue. Be sure your systems reflect that. #customersatisfaction #serviceexcellence #peoplefirst #systemsandprocedures #hotels
February 18, 2019
Ep. 444 - Trent365! - The Spa of Tomorrow
Do the hotel Spas of Tomorrow have to all be the same, offering the same basic products & services - like it is today? The don’t, they won’t, they can’t. #hotels #spa #tomorrowspa #futurespa
February 17, 2019
Ep. 443 - Trent365! - Demand Pricing Vs Market Pricing
If you’re in a services business, you need to know your limits - ie: Your Time! So if you have too much demand for your service, you MUST increase your price, regardless of what the market price is. #pricingstrategy #supplyanddemand #serviceindustries #revenuemanagement #optimisation
February 16, 2019
Ep. 442 - Trent365! - Dangers of Event-Based Marketing
Leveraging events to market your brand or business can be a great strategy...unless the event flops. #events #marketing #promotions #advertising #businessstrategy
February 15, 2019
Ep. 441 - Trent365! - What’s Your Kryptonite?
Being positive is great. Saying yes is awesome. But not if it comes without serious consideration. For some, saying Yes, is their weakness. Their Kryptonite. What’s yours? #decisionmaking #selfawareness #strength #weaknesses
February 14, 2019
Ep. 440 - Trent365! - BREAKING NEWS: IHG buys Six Senses
InterContinental Hotels Group (IHG) has just announced they’re buying Six Senses for £300 million. Told you it was going to be a big year! ;-) Press Release: #hotelnews #acquisitions #wellness #hotels InterContinental Hotels Group (IHG®) Six Senses
February 13, 2019
Ep. 439 - Trent365! - NEWS: Announcing LinkedIn Live
LinkedIn is finally rolling out a live video broadcast feature. Invite only in the US for now, but hopefully we can all get our hands on it soon. How will you use LinkedIn Live? #livevideo #livebroadcast #socialnetworks #videocollaboration
February 12, 2019
Ep. 438 - Trent365! - The Power of Immersion
Never underestimate the power and long-term, deep learning that comes from being totally immersed in what you do. #learning #knowledge #immersion
February 11, 2019
Ep. 437 - Trent365! - The Rise of the Audio Tag
As personal brands become more important and as audio increases its relevance as a medium, we will all need a our signature sound bite. #personalbranding #audio #sensorybranding #audiotag
February 10, 2019
Ep. 436 - Trent365! - Certified B Corporations
B Corp certification basically says you’re a company that does the right thing. You’re about Purpose, not just Profit. Click below if you want to take a free assessment... #corporatesocialresponsibility #purpose #sustainable #responsiblebusiness
February 9, 2019
Ep. 435 - Trent365! - Brand Loyalty in a Sharing Economy
If you can use Uber to satisfy your transport NEEDS, then the few times you actually want your own vehicle, you can choose the brands you WANT. #sharingeconomy #brandloyalty #brandvalue #wants #needs
February 8, 2019
Ep. 434 - Trent365! - Spotify to buy Anchor & Gimlet
In case you haven’t been paying attention, podcasts are becoming a big deal. That’s why Spotify is buying a top podcast content producer (Gimlet) and top podcast creation and distribution platform (Anchor) #podcasts #audio #contentcreation Spotify Anchor Gimlet Media
February 7, 2019
Ep. 433 - Trent365! - Learnings From The Death of Google+
Google+ is about to be shut down. If, instead of going it alone, Google acquired an existing social network, it may have been a much different story. If you don’t have the money to acquire, look for strategic partnerships & alliances. #strategicpartners #partnerships #alliances
February 6, 2019
Ep. 432 - Trent365! - Think Loyalty, Think Spouse
Often we think about giving more to our loyal customer, when in fact, they have all they need. Offer something to his or her spouse instead, and you might unlock some real long term loyalty. #loyaltyprogram #customerloyalty #rewardsandrecognition #rewards
February 5, 2019
Ep. 431 - Trent365! - If You Innovate - Communicate
Anytime you make changes to the way you offer and deliver your product or service, make sure you communicate those changes clearly to your customers. Seems obvious, but often isn’t. #businessmodel #innovate #communication #customercommunication
February 4, 2019
Ep. 430 - Trent365! - The Miracle of Accountability
We’re kinda programmed from very early on to be accountable - to parents, teachers, bosses, etc. So when we move beyond being accountable, many falter. #accountability #motivations #personaldevelopment
February 3, 2019
Ep. 429 - Trent365! - CloudKitchens
An increasing amount of restaurant orders today are for delivery, not dine-in. So why pay high rent for prime real estate? Why not share a commercial kitchen? Enter...CloudKitchens #sharingeconomy #restauranttrends #businessmodel #consumerbehaviour
February 2, 2019
Ep. 428 - Trent365! - Vaping Vitamins
Vaping Vitamins seem to be becoming a trend. But beware. Claims of scientific data to back it up are still in dispute. #spabusiness #vaping #verify #spafads #spatrends
February 1, 2019
Ep. 427 - Trent365! - Don’t Outsource Your Eyes & Ears
Market research is often something farmed off to a third party agency. It shouldn’t be. Direct feedback from your customers to you is GOLD! You don’t want someone in between that. #marketresearch #feedback #customerexperience #customerinterface
January 31, 2019
Ep. 426 - Trent365! - WeWork Go : The Third Place
WeWork Go is aiming to become the Third Place. Sound familiar? It’s a logical brand extension for them and a good example for hotels and even spas. #spa #hotels #businessmodel #thirdplace
January 30, 2019
Ep. 425 - Trent365! - The Practicality of Exclusivity
Discussions about exclusivity of brands/products/services are usually one sided. When it comes to hotel spas, more often than not, it’s not a big deal. #spabusiness #spa #hotel #hotelspa #contracts
January 29, 2019
Ep. 424 - Trent365! - DNA Testing Inconsistency
Most would assume that DNA 🧬 Testing is a strict science and tightly regulated. But maybe that’s not always the case. #dnatesting #wellness #hotelspa #spa
January 28, 2019
Ep. 423 - Trent365! - Starbucks Delivers Brand Risk
Starbucks has always pushed this idea of The Third Place - the place you go between home and work. But now they’ve started delivery, they could be risking it all. #branding #starbucks #brandstrategy
January 27, 2019
Ep. 422 - Trent365! - Australia Day : My Country 🇦🇺
Dorethea McKellar first published this iconic poem in 1908 under the title ‘Core of My Heart’. Some great words in here for all those Aussie expats today. #australiaday #literature #poetry #australian
January 26, 2019
Ep. 421 - Trent365! - Door to Door Refills Business
Selling refills of household consumable products like dishwashing liquid, washing powders & liquids, shampoos, soaps, etc could be real opportunity in a world of Conscious Consumerism. #consumerism #sustainable #packaging #businessmodels
January 25, 2019
Ep. 420 - Trent365! - Dentist and Spa Opportunity
Adding a 15 minute express spa treatment to the end of a dentist 🦷 appointment could create an opportunity for both businesses. #spabusiness #businesspartnership #collaborations
January 24, 2019
Ep. 419 - Trent365! - LUSH Cosmetics Gets Naked
Conscious Consumerism is a thing. And it’s real. Offering consumers packaging-free products is smart. And what LUSH | UK & Europe is doing opens the door for luxury skincare brands too. #consciousconsumerism #retail #skincare #cosmetics #packaging
January 23, 2019
Ep. 418 - Trent365! - WINNERS ANNOUNCED - Thank You
Today I announce the 5 (or more?) lucky 🍀 winners of Gary Vaynerchuk book - Thank You Economy. Paying Forward Gratitude 🙏🏼 Ben Hollandsworth Mark A. McKenney Phil Zepeda Ms. Tracey Poole Dennis Harvey Daniel Levin Clairy Nitsa Team GaryVee #thankyou #gratitude #payitforward
January 22, 2019
Ep. 417 - Trent365! - Last Mile of Recommendation
Invariably you’ll give credit to the last person who recommended something to you. If you own the Last Mile of Recommendation, you own the trust of the consumer. #consumertrust #recommendations #attribution
January 21, 2019
Ep. 416 - Trent365! - Is Spa a Trusted Profession?
Nursing is the most trusted profession in USA. I wonder where Spa ranks on that list? Would your customers trust you enough to follow you in to a Blue Ocean? #blueoceanstrategy #customerexperience #trust #spa
January 20, 2019
Ep. 415 - Trent365! - Are Your SOPs Part if Your IP?
Intellectual Property in a services business like spas can be a tricky thing to define. But when a contract partner asks to see all your SOPs, you’d better be clear on when a SOP becomes IP. #contractnegotiation #contracts #businesspartners #intellectualproperty
January 19, 2019
Ep. 414 - Trent365! - Re-thinking Subscription Revenue Models
MasterCard has just announced that they will no longer allow subscription products & services to automatically charge a customer’s card. They will need unique approval each time. #subscription #businessmodels #paymentsolutions
January 18, 2019
Ep. 413 - Trent365! - CES and the Future of Mental Wellness
Many look to the Consumer Electronics Show for a glimpse at the future. This year Mental Wellness solutions abounded. Hmmm? 🤔 #wellness #futurism #consumerelectronics #mentalhealth #mentalwellness
January 17, 2019
Ep. 412 - Trent365! - Kraft Now, Pay Later
The Kraft Heinz Company is giving away free food at a Pop Up in Washington DC for government workers impacted by the shutdown. 1. It’s a good thing to do. 2. They’re doing it in a way that will build brand equity. Here’s how... #branding #kraft #corporatesocialresponsibility
January 16, 2019
Ep. 411 - Trent365! - LinkedIn Language Problem
ATTN: LinkedIn.... I do NOT speak German, French, Italian, Chinese, Korea, Swedish...So please stop 🛑 filling my fee with that content UNLESS you can give me a translation tool. #linkedin #translation #feed #content #personalisation
January 15, 2019
Ep. 410 - Trent365! - ELEMIS to be sold for $900M
The British skincare brand is set to be acquired by global French brand L’Occitane for $900 million. Maybe the first of many moves in and around out industry in 2019. Congrats Sean Harrington Noella Gabriel Oriele Frank #elemis #skincarecompany #mergersandacquisitions #loccitane
January 14, 2019
Ep. 409 - Trent365! - FREE eBook - Organisational Face of Wellness
I first spoke about this concept a couple of years ago. Now, with Wellness seemingly everywhere, seems like a good time to think about how your hotel spa could be the bridge, the safe entry point, the guide to Wellness for all. Get your FREE copy of my new eBook here - #wellness #spa #ebooks #hotelspa
January 13, 2019
Ep. 408 - Trent365! - Kohl’s Embraces Amazon
Kohl’s new CEO Michelle Gass is welcoming the Amazon Fox 🦊 into her henhouse 🐓in a move that I reckon is genius! #kohls #retailers #amazon #partnerships #collaboration
January 12, 2019
Ep. 407 - Trent365! - Nuraphone Smart Headphones
Headphones with a tiny speaker built in so it can listen to the sounds your ears send back and then adjust based on your personal hearing profile. Who knew?!? #personalization #artificialintelligence #smarttechnology
January 11, 2019
Ep. 406 - Trent365! - Edit with
If you’re looking for a simple FREE tool to re one the background from your images...this is it! #editing #photoshop #contentmarketing
January 10, 2019
Ep. 405 - Trent365! - Carl’s Jr Goes Beyond Meat
International fast food burger chain, Carl’s Jr has introduced non-meat burgers. Could this be the tipping point for vegan to go mainstream? #vegans #fastfood #healthyeating #wellness
January 9, 2019
Ep. 404 - Trent365! - No Receipts Campaign
How many times to you buy something and get a receipt that you never even look at, then throw in the trash? It’s time to change the default to ‘Receipt Available on Request’. #campaigns #causes #environmentalsustainability
January 8, 2019
Ep. 403 - Trent365! - Plastic Straw Alternative
I have no issue with stopping plastic straws, but haven’t seen a decent replacement product...till now. Sugarcane Fibre is the answer! #plastics #biodegradable #environmentalsustainability
January 7, 2019
Ep. 402 - Trent365! - FitBit’s Pay Pivot
Once the brand that owned the fitness tracker space, FitBit has struggled in recent years. Maybe payments could be the pivot it needs to survive? #fitness #payments #fitbit #digitalwallet
January 6, 2019
Ep. 401 - Trent365! - Match Your Actions to Your Instagram Captions
That’s a little quote from Tyler Babin and I’m now adding it to my list of 2019 Operating Principles. PS: Note the irony of today’s subject & the new title clip. 😉 #instagram #bereal #authenticity #captions
January 5, 2019
Ep. 400 - Trent365! - Busy is the new Stupid
I don’t know who said it, but I love it! Smart people find time to not be busy so they can focus on the bigger picture. #focus #timemanagement #strategicthinking #bigpicture
January 4, 2019
Ep. 399 - Trent365! - Opportunities in Lack of Trust
Where the Incumbents don’t have the trust of the market, is where there is a potential opportunity for you. #trusts #marketforces #businessdevelopment #businessopportunity
January 3, 2019
Ep. 398 - Trent365! - Time: The Ultimate Perishable Good
Sure, there’s 8,712 hours of 2019 left. But...48 hrs have already gone. And they aren’t coming back. So it’s time to get cracking! #goals #time #perishables #gettingstarted
January 2, 2019
Ep. 397 - Trent365! - See a Future or See an End
Many of the toughest decisions in your life could be made a lot easier if you just followed this principle... If you can’t see a must see an End #principles #philosophy #lifelessons
January 1, 2019
Ep. 396 - Past Year Assessment Vs New Year’s Resolution
How about making a To Do and a Not To Do list based on a Past Year Assessment, rather than pie in the sky New Year’s Resolutions. #newyearsresolution #planning #future #goalsetting #resolutions
December 31, 2018
Ep. 395 - Trent365! - Illusion of Living in the Moment
We’re often told the key to success and happiness is being present, living in the moment. The only problem is, our entire lifestyle is programming us to do the opposite. #mentalhealth #motivation #happiness #success
December 30, 2018
Ep. 394 - Trent365! - Netflix Interactive TV
Imagine watching a TV show where YOU determine the next scenes. That’s Interactive TV and you can check it out on Netflix with the Bandersnatch episode of the Black Mirror series. #interactiveTV #televisionprogramming #televisionstudioproduction #newmedia
December 29, 2018
Ep. 393 - Trent365! - Tactile Paving Problem
Those truncated dome pavings, designed to aid visually impaired folks work for them, but cause problems for others. Surely there’s a better solution. #design #visuallyimpaired #publicspace #accessibility
December 28, 2018
Ep. 392 - Trent365! - Single Helix Lacing
You know that crazy method of lacing new shoes that has one side run diagonal from bottom to top and the other zig zagging it’s way up? What’s the point of that? Does anyone lace their shoes that way at home? #procedures #manufacturing #processes #footwear
December 27, 2018
Ep. 391 - Trent365! - Loyalty: What’s the Point?
When it comes to your Loyalty or Rewards program, it is not a case of one size fits all. Customer Retention, Increased Spend, etc. Your program may need to be tweaked based on the goals you’re trying to achieve. #rewards #loyaltyrewards #loyaltyprograms
December 26, 2018
Ep. 390 - Trent365! - When Wants Beat Needs
Needs are almost always more compelling than Wants. Almost. But especially at this time of the year, Wants May just be a better play. #marketing #wants #needs #leverage
December 25, 2018
Ep. 389 - Trent365! - Value is a Perception
Payless, the discount show retailer, made a fancy pop up store, called it Paylessi (yes, seriously!), marked up the shoes by 1800%...and they still sold! How? Because Value is a Perception. #marketing #value #perception #Paylessi
December 24, 2018
Ep. 388 - Trent365! - AirBnB Project Backyard
Re-imagining the way we design & build our living spaces for a shared living world makes sense. So AirBnB decided to do it! #sharingeconomy #future #living #design
December 23, 2018
Ep. 387 - Trent365! - Accor + NextDoor = Co-Working Hotels
A recent partnership between Accor and NextDoor is just a smart move. NextDoor’s Co-working space business relies on maximising under-utilised spaces. Hotels have a lot of that. #hotels #coworking #partnerships #accorhotels
December 22, 2018
Ep. 386 - Trent365! - TIP: Desktop Version on Mobile
Sometimes, especially if you’re a content creator working on the go, accessing a desktop version of a site is a big help. Here’s how to do it... #contentcreation #mobile #hacks #content
December 21, 2018
Ep. 385 - Trent365! - If You Can’t Beat ‘Em...Use ‘Em!
Everything I’m hearing from Spas in markets where On-Demand Massage companies are operating says they’re winning the battle for therapists. So maybe we need to find a way to work WITH them? #marketing #spa #ondemand #gigeconomy
December 20, 2018
Ep. 384 - Trent365! - Purpose Branding
Especially when it comes to commodity products, why spend big money on build a Brand Name when maybe all you need is a Brand Purpose? #branding #marketing #commoditymarkets
December 19, 2018
Ep. 383 - Trent365! - NEWS: European Massage Championships
It’s on March 30th - April 1st, 2019 in Spliamberto, Italy. Open to all therapists, any nationality, as long as you’re working in Europe. Use the promo code TRENT before 15 January for a 10% discount on your registration. Thanks Julien Elis #massage #spa #worldchampionship
December 18, 2018
Ep. 382 - Trent365! - Leverage Your Heritage
Puma is re-releasing the RS model sport shoe, first launched in 1986, as a one-off Limited Edition. A bit of nostalgia might just make sense for your business too. #sportsshoes #relaunch #nostalgia #heritage #branding
December 17, 2018
Ep. 381 - Trent365! - Talent, Skill or Experience?
Which is more important? Or maybe Attitude trumps all? Maybe, Ability is what really matters - regardless of how you got there? #skillsforlife #talentmanagement #experience #ability Alena Stavnjak
December 16, 2018
Ep. 380 - Trent365! - Offline Trajectory
Facebook has filed for a patent on technology that will predict where you’re going next. Make sense? Chance are you could get that information from your clients too and it might be useful. #marketing #facebook #locationintelligence #customerintelligence
December 15, 2018
Ep. 379 - Trent365! - Diversify Content : Platforms & Formats
Tumblr is banning porn in their platform, effective Dec 17th. What can we learn from porn? Don’t rely too much on one platform or one format for your content. #platforms #contentmarketing #contentstrategy #distribution
December 14, 2018
Ep. 378 - Trent365! - Wellness Travel : Pre & Post Opportunity
A recent study revealed vacationers get more joy from the anticipation than the actual holiday itself. Also, that the happiness benefits of the holiday soon wear off. So, Pre & Post represents opportunities for Wellness. #vacations #vacation #wellnessjourney #wellnesstravel
December 13, 2018
Ep. 377 - Trent365! - OTRO Football Fan Platform
This is a great example of what any group of professionals/experts can create to bring value, build community and reap the benefits. #marketing #communityengagement #platform #contentmarketing #contentstrategy
December 12, 2018
Ep. 376 - Trent365! - Zero Agenda Meetings
Try going into your next business meeting or contract negotiation with no preferred outcome. Finding a best fit solution for the situation can result in an even better commercial outcome than you’d planned. #planb #businessmeeting #contractnegotiation #agendas
December 11, 2018
Ep. 375 - Trent365! - Behaviour: Dictating or Catering
We’re the experts! That’s why the guests come to us. But it can be a fine line between being an expert and being a benevolent dictator. #behavioural #guestexperience #customerservice #hotelspa
December 10, 2018
Ep. 374 - Trent365! - Avocado : From Super Food to Blood Diamond
For all the good that Super Foods can do, what happens when they’re so Super, even the Drug Cartels want in? #healthyfood #superfoods #agribusiness #foodindustry #environmentalimpact
December 9, 2018
Ep. 373 - Trent365! - Status Shifting
If people can legally change their gender status, why not their age? A Dutch court just ruled it’s not the same - here’s why... #legalstatus #agediscrimination #ageing #humanidentity
December 8, 2018
Ep. 372 - Trent365! - Burger Wars
Burger 🍔 King 🤴 has launched a clever guerrilla ambush of McDonalds using a geo-fence. Clever stuff! #guerrillamarketing #ambushmarketing #geolocation #marketing #advertising
December 7, 2018
Ep. 371 - Trent365! - Mental Wellness White Paper
This is important work! Please download your FREE copy of Mental Wellness : Pathways, Evidence & Horizons. It gives you exactly what it says on the tin! #mentalhealth #mentalwellness #wellness #mentalillness
December 6, 2018
Ep. 370 - Trent365! - Splinter Industry Associations
There’s plans for a UK Sustainable Spa Association. I’m all for sustainability, but wonder if a splinter industry association such as this is...well...sustainable. #sustainability #industryassociations #industrybodies #spaassociation
December 5, 2018
Ep. 369 - Trent365! - First, Why...Then, How
If you can add a layer of HOW on top of what you learned by asking WHY, you are well on the way to real foundational change. #changemanagement #process #systems #innovationmanagement #blueoceanstrategy Thanks Justin C. Mills
December 4, 2018
Ep. 368 - Trent365! - My Skin Track UV
La Roche-Posay My Skin Track UV is a cool new battery-free wearable electronic to measure UV exposure. Helping to reduce skin cancer risk - & probably sell some more skincare products too. ;-) #wellness #skincareproducts #sunscreens #sunsmart
December 3, 2018
Ep. 367 - Trent365! Wellness Food : Beyond Meat
Meat substitutes are clearly going to be big business in a world where we’re all more aware of what we eat. With the likes of Bill Gates, Jack Welch, Leonardo DiCaprio & Kliendienst Perkins as investors, they’ve got some serious money. #wellnessfood #wellnesscuisine #foodtechnology #meatsubstitute #healthyfood
December 2, 2018
Ep. 366 - Trent365! - Self Driving Spa
If you’re not going to be driving your car 🚘 ... then why not have a Self Driving Spa? Now THAT’s a bit of Blue Ocean 🌊 thinking for you. #wellness #spa #selfdriving #time #blueoceanstrategy #tomorrowspa #futurespa
December 1, 2018
Ep. 365 - 1st Anniversary Show
Yes! We made it! 365 consecutive days of posting my thoughts 💭 ideas 💡 and insights 👁 Thank you 🙏🏼 to all who’ve joined me along the way. To say THANKS, I have a special giveaway for 5 lucky 🍀 people. Listen to the end of this episode for details. #contentstrategy #personalbranding #content #insights #perspective #effort #consistency #commitment
November 30, 2018
Ep. 365 - 1st Anniversary Show
Yes! We made it! 365 consecutive days of posting my thoughts 💭 ideas 💡 and insights 👁 Thank you 🙏🏼 to all who’ve joined me along the way. To say THANKS, I have a special giveaway for 5 lucky 🍀 people. Listen to the end of this episode for details. #contentstrategy #personalbranding #content #insights #perspective #effort #consistency #commitment
November 30, 2018
Ep. 364 - Ego, Humility & Gratitude
These are the 3 Keys to Success as a Content Creator. Simultaneously deploy all three and the rest is just a matter of process and a bit of discipline. #contentstrategy #contentmarketing #humility #gratitude #ego
November 29, 2018
Ep. 363 - What Facebook Knows About You
Facebook has now made it super easy for you to know what they know about you. You probably should know this, but be may not like what you see. #marketing #wellness #privacyissues #dataprivacy #userdata #datamining #bigbrother
November 28, 2018
Ep. 362 - Switching Benefits Vs Switching Costs
When contemplating a change, we tend to over think the Cost of Switching and are often too quick to underplay the Benefits of Switching. #changemanagement #transition #systems #processes #costbenefit
November 27, 2018
‪Ep. 361 - Losses Don’t Linger
The world doesn’t really care about your losses. History has a tendency to only focus on the winners & forget the losers. #winning #losing #perception #fear #perspective #history
November 26, 2018
Ep. 360 - User Data : Use It!
So many brands and businesses put so much effort into getting user data, yet when push comes to shove, they rarely use it to provide value or to surprise and delight. #datamining #data #customerinsight #userdata #customervalue
November 25, 2018
Ep. 359 - Hotel Ad Platform
The guest database of the big hotel chains could unlock serious value as an ad platform. #marketing #advertising #hotels #database #adplatform
November 24, 2018
Ep. 358 - Accor : The Facebook of the Hotel Industry
At a recent event in LA, the company’s Chief Digital Officer said... “Eighty per cent of guests are will to share their information to get a more personalised stay.” Sound familiar? Thanks PhysiqueIntelligence Roberto Fabris for sharing the article #facebook #accorhotels #privacy #loyaltyprograms #personalization
November 23, 2018
Ep. 357 - LinkedIn Email Privacy
LinkedIn has just sneaked in a new setting that stops your connections downloading your email address as part of their archive. #linkedin #emailmarketing #emailsecurity #privacy #marketing
November 22, 2018
Ep. 356 - More
You need more proof of concept. You also need more proof it doesn’t work. You need to produce more content. More, more often than not, is the answer in today’s noisy world. #proofofconcept #contentstrategy #proof #work #effort #more
November 21, 2018
Ep. 355 - Brands Vs Logos
If your brand entered another vertical, another industry, how would that look? If you’re not really sure &/or if your customers can’t imagine it, maybe you just have a logo, not a brand. #branding #marketing #businessdevelopment #businessstrategy #perception
November 20, 2018
Ep. 354 - Mirror Fitness App
There’s a cool new fitness app called Mirror - and its a Mirror! With an LCD screen, & speakers built in, you can live stream fitness classes and join in. You can even do private tuition coz there’s a camera built in too. #fitness #businessmodel #athome #subscriptionmodel #startup
November 19, 2018
Ep. 353 - The Spa Line
Kudos to the UK Spa Association. They’ve just launched a help line for its members. Ask any question you like - marketing, HR, products, anything. Within 48 hrs they’ll get back to you with some answers. #SpaAssociation #spaindustry #membershipmanagement #tradeassociations
November 18, 2018
Ep. 178 - The Security of Voice
GDPR has brought data privacy to the forefront. Need that Alexa, Amazon’s voice platform, recently mistakenly recorded a conversation in a household and sent it to another, is a timely warning on the Privacy of Voice.
November 18, 2018
Ep. 352 - Wrong is Wrong. The End!
Doing the wrong thing for the right reasons is still the wrong thing. Doesn’t matter how polite you are about it either. #integrity #humanbehavior #humannature #intent #thoughtfulness
November 17, 2018
Ep. 351 - The Chef by James Patterson
Wanna see a great example of story telling on social media? Search ‘The Chef by James Patterson’ on Facebook. Follow the instructions & enjoy an interactive crime novel in the shape of a Facebook Messenger bot. Very cool! 😎 #socialmedia #storytelling #messengerbots #jamespatterson #thechef #creativity
November 16, 2018
Ep.350 - Skills are Commodities: Relationships are the Key 🔑
We’ve already democratised and commoditised knowledge. Skills will be next. So relationships will become even more critical. #skills #futuretrends #relationships #businessrelationshipmanagement #peopleskills
November 15, 2018
Ep. 349 - Digital Store Directories - Dumb
Always consider customer improvements based on the totality, not the individual. If not, you might end up like this... #retail #customerexperience #innovation #marketing #guestexperience
November 14, 2018
Ep. 348 - Great Water Bottle Conspiracy
Yes, your bottle is swarming with 300,000 germs 🦠 - but they’re your germs, so no problem. And yes, the plastic’s chemicals leach into the water 💧 - but at insanely low levels, well below the safe mark. #waterbottles #safewater #safety #wellness #conspiracy
November 13, 2018
Ep. 347 - Wellness Tipping Point
Maybe when the big tech companies start talking about Wellness instead of Health, we’ll finally reach the Wellness Tipping Point. #wellness #tippingpoint #language #tech #cultureshift
November 12, 2018
Ep. 346 - Magic in Contradictions
Being able to simultaneously hold contradictory opinions and play them based on the situation is a real strength. For in the contradictions lies the magic! #success #contradiction #opposingviews #decisionanalysis #managementstyle
November 11, 2018
Ep. 345 - Just Put it Down!
A new study has shows that limiting time on social media to 30 minutes per day significantly reduces loneliness, depression, etc. Full study here... #socialmedia #depression #mentalhealth #mentalwellness #loneliness
November 10, 2018
Ep. 344 - Forget Followers, Work the Ads
Time to stop being romantic about organic reach. Ad products are so good on social media, focus there. Get better at that. #socialmedia #advertising #organicreach #listbuilding #followers
November 9, 2018
Ep. 343 - ‘Poach-Proof’ Your Staff
If you have ever had someone poach a member of your team, you MUST watch this! #humanresources #staffing #employeerecognition #teambuilding #recruitment
November 8, 2018
Ep. 342 - Apple’s Commodity Pivot : Lessons for the Spa Industry
Apple has said they’ll stop reporting on unit sales. They want to shift the focus to their services biz rather than the product biz. Why? Maybe coz their product is becoming commoditised. Just as spas are. #pivot #businessstrategy #innovation #spaindustry #apple
November 7, 2018
Ep. 341 - Mindfulness: The Branding Opportunity
Mindfulness is all about the here and now. Being present. So if you’re genuine, that actually represents a big branding opportunity. #branding #wellness #mindfulness #opportunity #marketing
November 6, 2018
Ep. 340 - Assisted Isolated Stretching
This looks to be a developing trend. Paying for someone to stretch you. Personally, I’m a fan! Sign me up! Just makes perfect sense. PS: Thanks to Kath Hudson at Spa Business Magazine! #wellness #health #fitness #spa #stretching #trending
November 5, 2018
Ep. 339 - Causes not Symptoms
These simple conversation starter cards on a restaurant table are a great example of going to the root cause of a problem, not just targeting the symptoms. #marketing #customercare #causes #symptoms #businessowners #opportunity
November 4, 2018
Ep. 338 - BREAKING NEWS: One Spa World to go Public
One Spa World, the company within Steiner Leisure that manages spas on cruise ships and hotels & resorts, is set to join the NASDAQ. #businessintelligence #spa #wellness #onespaworld #publiccompany
November 3, 2018
Ep. 337 - Trent365! - Less for More
Paying More for Less of course doesn’t make sense. But sometimes that’s the dynamic we’re actually creating. #pricing #businessstrategy #value #wants #needs #benefits
November 2, 2018
Ep.336 - Be Real...then Sell the Upside
Fake it Till You Make it is a dangerous strategy. You are probably missing out on very real opportunities because they believe your BS and think you’re too good for them. #recruitment #personalbranding #fakeittillyoumakeit #jobsearch #careeropportunities
November 1, 2018
Ep.335 - Ooops!
I screwed up! I messed up the numbering sequence for this show. Double-episoded back in June. So let’s correct it here. The lesson? Perfection is Overrated! ;-) #mistakes #ownership #transparency #faceup #correction #imperfection
October 31, 2018
Ep. 334 - Global Spa Association
It doesn’t exist. But it could. How about it? We get all the Spa Associations to pool their resources and come up with a set of global best practices. #spa #industry #association #bestpractices #standards
October 31, 2018
Ep. 333 - Own Your Shit!
Especially when it comes to deep cultural change, the first step is owning the current state of play. You made it. You Own it. It’s your mess to fix. Make a statement. Say it loud! #transformations #corporateculture #management #ownership #accountability
October 30, 2018
Ep. 332 - Power is Where Power Goes
If you have it, it goes where you go. Of course, it’s yours to lose too. And maybe the same is true of leadership? #leadership #power #presence #control #management
October 29, 2018
Ep. 331 - Passion
Ep. 331 - Trent365! - Passion Passion is the key to success. Everybody says it. We all know it. But finding your passion isn’t always easy. Don’t despair. #passion #motivation #meaning #purpose # #success #career
October 28, 2018
Ep. 330 - Snapchat: The Content Platform?
Two recent hires in the C-Suite night gives us some clues about where Snapchat thinks their future lies. #business #contentstrategy #socialnetwork #pivot #businessstrategy
October 27, 2018
Ep. 329 - Don’t Listen...Watch!
Sure, words are powerful & listening more than talking can be insightful. But... Actions tell all! #lessons #learnability #learningstyles #listen #watch #observation
October 26, 2018
Ep. 328 - Whose Club?
“I DON'T WANT TO BELONG TO ANY CLUB THAT WILL ACCEPT PEOPLE LIKE ME AS A MEMBER.” (Groucho Marx) NB: Not the silliest thing I ever heard! ;-) #membership #businessdevelopment #customeracquisition #clientacquisition #business #club
October 25, 2018
Ep. 327 - Change Your Competitors
If you’re not winning, maybe instead of changing your business you should think about changing your competitors. #business #marketshare #competitivedifferentiation #competition #marketing
October 24, 2018
Ep. 326 - Are You Rocket Fuel?
To which organisation could you become Rocket Fuel? That’s the company you should be working with. If you can effectively become their secret sauce, your upside is unlimited. #career #opportunity #personaldevelopment #personalbranding #careeropportunities
October 23, 2018
Ep. 325 - Behind the Numbers
The Global Spa Economy has grown by almost 10% in the past 2 years - or has it? It’s important to know the data behind the numbers. #spa #wellness #business #economicdataanalysis #researchreport
October 22, 2018
Episode 324 - Hotel Luggage Opportunity
If guests have issues with their luggage when staying in hotels - and they do - could this represent a unique branding opportunity for hotels? I think so! #branding #hotels #travel #luggage #opportunity
October 21, 2018
Ep. 323 - Walk a Mile in my Shoes
A fundamental lesson in marketing - understand the customer experience. A message to hoteliers - luggage is a critical part of your guest’s experience. You’re not helping as much as you could. #marketing #hotels #travel #guestexperience #guestjourney #painpoints
October 20, 2018
Ep. 322 - Building a Business around a Personal Brand
If you’re building a business around your personal brand, make sure you’re clear on your End Game. If not, you might find exiting the business nigh on impossible. #business #personalbranding #branding #businessstrategy #exitstrategies
October 19, 2018
Ep. 321 - Sensory Branding : Lessons from Beer
A visit to the BeerWall in Bruges provided a shining example of sensory Branding in action. No. Seriously! I mean it! Check it out... #branding #sensorybranding #senses #marketing #beer #lessons
October 18, 2018
Ep. 320 - Live Chat : Your Marketing Edge
Chatbots have been getting lots of attention recently. They’re not a bad option. But...Live Chat is even better. It’s the ultimate marketing edge - chatting with your customers! #marketing #customerservice #customerengagement #customersatisfaction #service #livechat
October 17, 2018
Ep. 319 - Cigarettes, Alcohol & Smartphones = Social Crutch
Sure, some are addicted to cigarettes & alcohol. But for many, it’s more about the social crutch. The smartphone is the new social crutch. So will that mean less cigs & booze? #humanbehavior #pyschology #addiction #smartphones #socialcrutch
October 16, 2018
Ep. 318 - Leveraging Weight in your USP
Luggage Weight is a big issue for many travellers. So why don’t hotels provide an airline-calibrated weighing scale for guests to check their luggage before they leave? Especially at the 3 star & 4 star end of the market, that could be a USP. #usp #marketing #travel #guestservice #guestexperience
October 15, 2018
Ep. 317 - One Word!
If you’re lucky enough to have one word that clearly defines your brand, please PLLLEEEAAASSSEEE stay true to that! #branding #core #essence #identity #usp
October 14, 2018
Ep. 316 - The Imperfections are your USP
We often spend all our energy fixing the imperfections. Maybe it's time to realise they could actually be our USP? #usp #pointofdifference #uniqueness #uniquesellingproposition #branding
October 13, 2018
Ep. 315 - Pizza Perspectives
Who’d have thought sitting down for a simple pizza 🍕 in Venice would’ve taught me lesson in marketing and business - but it did. #marketing #business #conditioning #habit #branding
October 12, 2018
Ep. 314 - Collective Responsibility Vs Indiv. Accountability
It’s easy to hide from your obligations in a group. But, it’s also possible that the responsibility you have to other group members can encourage greater responsibility. #teamspirit #teamdynamics #management #humanresources #accountability #responsibility
October 11, 2018
Ep. 313 - Meeting Size a la Bezos
When it comes to how many people you should have in a meeting, less is more. So says Jeff Bezos...with an interesting perspective. :-) #business #management #humanresources #timemanagement #meetings
October 10, 2018
Ep. 312 - Wellness = Live, Work, Travel
The Global Wellness Economy Monitor identified that the big business opportunities and the exponential growth opportunities will lie at the intersections of these three phases of our lives. #wellness #business #opportunity #workplacewellness #wellnesseconomy #wellnesstourism #travel
October 9, 2018
Ep. 311 - New Old World of Wellness
This trendy new word called ‘Wellness’ has actually been used in academic journals, in this context, since at least 1958. Just sayin’...! #wellness #terminology #branding #identity #academia
October 8, 2018
Ep. 310 - Genetics Vs Epigenetics
Genes predict probabilities, not certainties. How your genes are expressed really determines who you become - and you can influence your gene expression. #genetics #epigenetics #health #wellness #lifestyle
October 7, 2018
Ep. 309 - $4.2 trillion Global Wellness Economy
The latest Global Wellness Economy Monitor is out! This is getting pretty serious! #wellness #spa #economy #business #industry #research
October 6, 2018
Ep. 308 - Probability 101 : Likelihood x Consequence
I think this is a great way to approach any problem. Multiply the Likelihood of it happening by the Consequences if it does. Then you know how seriously you should take it. #problemsolving #probability #consequences #management #reality
October 5, 2018
Ep. 307 - Leverage the Sentiment of the Season
‘Become a Stylist for Christmas!’ What a great idea for a job ad. Many people are thinking about their life, career, etc., around this time of year. So why not leverage the Sentiment of the Season if you’re recruiting. #recruiting #humanresources #jobsearch #jobsatisfaction #careeropportunities
October 4, 2018
Ep. 306 - Digiceuticals
200 investments in the space in the first half of 2018. $3.4 billion. The generation of digital medicines that rely on software for curing or managing a disease is apparently a very real thing! #innovation #software #wellness #medicine #digitization #futuretrends
October 3, 2018
Ep. 305 - The Glue Guy
Every company has that one guy or gal who is the glue that keeps everything else together. Their value is not always apparent...until they’re gone. Then it’s too late. Who is your Glue Guy or Glue Gal? Are you taking care of them? #humanresourcedevelopment #management #teambuilding #personnelmanagement #people
October 2, 2018
Ep. 304 - Electro-Muscle Stimulation (EMS)
This new fitness concept sees clients wearing special clothing embedded with sensors, wires and pads. As you 🏋️‍♂️ Work out, electric currents are sent to specific spots in your clothing to greater stimulate the muscles you are working. Thanks Mark A. McKenney #innovation #wellness #fitness #technologytrends #wearables
October 1, 2018
Ep. 303 - Win or Lose : It’s the Sum of The Moments
There is never just one play that list you the game. Not is there just one moment that turned the tide to allow you to win. In sport, as it is in business and in life...It’s the Sum of the Moments #business #winning #sports #attitude #moments #life
September 30, 2018
Ep. 302 - Just Work!
How important is a university degree or diploma these days? In my opinion, not as important as work expert - never! #work #education #qualifications #university #experience
September 29, 2018
Ep. 301 - Weight Watchers Re-Branding
Regardless of the success or failure of the WW re-brand, my question is... do all brands in Wellness-adjacent fields necessarily need to become ‘Wellness’ brands? Maybe owning their existing niche within a wellness-type market is the smarter play. #innovation #branding #wellness #businessstrategy #marketing
September 28, 2018
Ep. 300 - Hit Them With Your Best Shot!
Don’t worry about keeping your powder dry 💥! There’s no point saving the best till last. Your customers may never get that far. Hit them with your best stuff right out the gate! #customerexperience #customerengagement #surpriseanddelight #branding #firstimpressions #impact
September 27, 2018
Ep. 299 - Footfall = Retail...Always
BP CEO, Bob Dudley says Retail is one of their 3 core businesses moving forward. Is that how YOU think about your business? If not, maybe you should. #business #retail #revenuestreams #footfall #sales #revenue #businessmodel
September 26, 2018
Ep. 298 - Orangetheory Fitness
OTF is a pretty cool gym franchise that has a few clever little hooks. Have a listen to how they’ve created their own little niche in this crowded space. #fitness #branding #innovation #tribe #wellness #franchise
September 25, 2018
Ep. 297 - Content, Control, Culture & Core
Apple’s content strategy provides some really interesting lessons for all companies in all industries around being true to who you are. #technologytrends #contentstrategy #platform #ecosystem #apple
September 24, 2018
Ep. 296 - Leveraging Laziness
“I will always choose a lazy person to do a difficult job because a lazy person will find an easy way to do it.” - Bill Gates. Hey, I’m not endorsing laziness BUT I do love Bill’s alternate perspective. #motivation #problemsolving #peoplemanagement #leadership #humanresources
September 23, 2018
Ep. 295 - Charging Station Spas
Until battery life gets a lot better, drivers of electric cars on long trips will need to stop for an hours or so to charge their car. Sounds like a great opportunity for spas. #innovation #electriccars #spa #futuretrends #technology #lifestyle #massage
September 22, 2018
Ep. 294 - Cannabis : The Green Revolution
Tilray (TLRY) has been a stock market darling since its IPO. It’s a Pot Stock - and I don’t mean ceramics ;-) . It may be a bit of a bubble right now, but The Cannabis industry is real and getting ‘realer’. Dismiss it at your peril. #cannabis #medicalmarijuana #pharmaceutical #newindustry #innovation
September 21, 2018
Ep. 293 - Shaping the Future of Wellness & Wellbeing
I’ve been invited to join a special panel at the Global Wellness Summit in Italy in October to discuss the future of Wellness and Wellbeing in Hospitality & Travel. There’s a bunch of great people on the panel. Should be a great discussion. Who’s coming? #travel #wellness #wellbeing #globalwellnesssummit #spa #conferences #futuretrends
September 20, 2018
Ep. 292 - BPme: Convenience or Danger?
BP has introduced an phone app that speaks to the pump and allows you to pay for your petrol. But is encouraging drivers to use their mobile phones at the petrol station really a good idea? #innovation #mobilepayments #app #technologytrends #safety
September 19, 2018
Ep. 291 - Amazon Alexa Hardware Plays
Amazon is introducing 8 new hardware devices for Alexa before the end of 2018 - including an in-car device and a microwave oven. #amazon #alexa #voice #platforms #future -#technology #innovation
September 18, 2018
Ep. 290 - Voice Platform
A great new voice platform. Publish your content on and it’ll automatically appear on Amazon Alexa and Google Home. Invite Only right now...but you can always ask for an invite ;-) #voiceplatform #voice #platforms #futuretrends #digitalmarketing
September 17, 2018
Ep. 289 - Do What You Love or Love What You Do
The message these days seems to be all about finding your passion and doing that. But if you don’t know what it is or can’t do that, at least Love What You Do. #motivation #passion #focus #workethic #mindfulness #selfawareness
September 16, 2018
Ep. 288 - ‘Cook Your Own’ Hotel
Sleep, Shower and Food - the 3 core pillars of a hotel stay. Air BnB gives you a kitchen. You can cook your food your way. What if hotels did the same? #hotels #cooking #businessmodel #airBNB #accommodation #lodging
September 15, 2018
Ep. 287 - Walk My Path
Just as you should eat your own dog food, so too should you walk my path. You need to understand how people navigate your business. #signage #wayfinding #business #navigation #customerexperience
September 14, 2018
Ep. 286 - Advertising : Art or Science?
The Art was arguably the most important part in the early days of advertising. But as we push for more and more analytics, is the Science taking over? #analytics #art #science #advertising #creative #marketing #branding
September 13, 2018
Ep. 285 - Personalised Probiotics
A new study has suggested that unless probiotics are personalised they may well be no good at all. Worse still, generic solutions may have negative side effects. #medical #bacteria #probiotics #science #health #wellness
September 12, 2018
Ep.284 - Is there a Market in your Gap
Just because you’ve identified a gap in the market, doesn’t necessarily mean there’s a market in your gap. #marketing #gapanalysis #gap #innovation #demand #market #opportunity
September 11, 2018
Ep.283-Attribute Based Selling
AB Selling is the idea that you sell your hotel rooms based in very specific attributes that are often unique to many rooms. Would it work in your business? #pricingstrategy #pricingoptimization #business #marketing #creativity #attributes #attributionmodeling
September 10, 2018
Ep. 282-Solutionism
Solutionism is the idea that technology is the answer to every problem. Of course, it’s not. In some ways each industry has its own version of Solutionism too, based on its own biases. #problemsolving #solutionism #creativeproblemsolving #innovation #bias
September 9, 2018
Ep.281-People Waiting? Pop Up!
Anywhere you have people forced to wait around for something, you have an opportunity to introduce your Pop Up Spa concept. #innovation #popup #spa #branding #businessdevelopment #marketing #creative
September 8, 2018
Ep.280-Return on Wellness
As we continue the push towards Wellness, more and more owners and investors are getting worried about the extra cost of delivering it to our guests. We need to start measuring the Return on Wellness. Here’s a few thoughts...
September 7, 2018
Ep. 279-Touch Me - Touch Points
In a hotel journey there are so many touch points where we have the opportunity to help guests with their personal health and wellness requirements. What are you doing to help? #hotelmanagement #hotelspa #wellness #spa #health Derek Barton Zoe Wall Lynsey Woolliscroft Lisa Starr Samantha Foster
September 6, 2018
Ep. 278-Burning Building Philosophy
If your office was on fire 🔥 and you’re on the outside, how many people would you go back in to get? If it’s not most of them, you’ve got some work to do! #management #teambuilding #peoplemanagement #teamdynamics #leadership #personnel #development
September 5, 2018
Ep.277 - Trent365! - 5 Star : Man Vs Machine
Never forget, that 5 star service is all about delivering the service that your guests / customers need. It doesn’t always have to mean a human touch. Sometimes, a machine can do it better. #robots #customerservice #technology #future #machines #5star #service
September 4, 2018
Ep.276-Airline Seat Number Mystery
Ever wondered why the 5th row of seats on the airplane is number 31? Or why the exit rows start at number 20, regardless of how many rows are in front of them? #travel #airlines #operations #seatnumber #mystery #inflight #why #howcome
September 3, 2018
Ep.275-Burning Bridge Philosophy
If you want to enable change, you need to first convince others of the futility of the current path. Once they see the bridge is burning, they will be desperate to get off the current path - even if the new path isn’t guaranteed. #retail #changemanagement #changingenvironments #management #leadership #philosophy #innovation
September 2, 2018
Ep.274-Qantas Re-imagines Long Haul Flights
Qantas are hoping to launch 20 hour non-stop flights in a few years. So they’re asking themselves how should these flight have different offerings to make them bearable. #innovation #transportation #airlines #futurism #qantas #travel
September 1, 2018
Ep.273-A Little Validation Can Kill
Be careful, when looking for validation of your business/product/service/strategy that you don’t get fooled but getting just a little. #businessintelligence #validation #proofofconcept #marketingstrategy #businessdevelopment #business #innovation
August 31, 2018
Ep.272-Impractical Exclusivity
We all like to feel special. So we like to get exclusivity where we can. But exclusivity deals must work for both sides. Give some thought to how you can find a middle ground on exclusivity. #branding #spa #exclusivity #uniqueness #usp #uniquesellingproposition
August 30, 2018
Ep.271-The Clarity of Talk
As Voice platforms continue to evolve, it will become a dominant interface in our lives. But in the current world of text & emojis, have we lost our ability to talk - at least in a clear and concise way? #voice #communication #platforms #mobile #technology #impact #socialmedia
August 29, 2018
Ep.270-Ipsy Pop-Up Opportunity
Beauty box subscription service Ipsy is bigger than better know Birchbox and is now offering full size products, not sample sizes. I see another Pop-Up Opportunity. #innovation #retail #branding #popups #subscription #businesspartnership #collaboration
August 28, 2018
Ep.269-Digital Drivers License
Australia is set to kick off a trail of a Digital Drivers License in November in the state of New South Wales. The phone is fast becoming the wallet. Though I can see some fun and games developing with this one. #innovation #digitalwallet #digitization #digital #technologytrends #mobiletechnology #mobile
August 27, 2018
Ep.268-Your Gateway Goals
When it comes to your Gateway Product/Service you need to make it the best it can be. Too often, we don’t focus enough in this ‘free intro offer’. #branding #marketing #service #customerexperience #customerengagement #guestexperience
August 26, 2018
Ep.267-Beer & Mindfulness - Who Knew?
That famous Belgian Beer Brand Stella Artois has launched a mindfulness app. Help you be present in the moment as you sip your amber goodness. Why not? #branding #retail #wellness #mindfulness #customerexperience #beer #stellaartois #meditation #drinking #marketingstrategy
August 25, 2018
Ep.266-Security Vs Advancement
Australia has reportedly banned two big Chinese companies from participating in 5G infrastructure projects in the country. Will this focus on security hurt Australia’s pace of advancement? #innovation #technology #5G #internetofthings #advancement #security #politics #infrastructure #chinese
August 24, 2018
Ep.265-Wellness Pragmatism
The Wellness Pragmatist sits right in the mushy middle, between the Old School and the New. And that might just be the sweet spot. #wellness #businessconcept #innovation #oldschool #marketingstrategy #middlemarket #pragmatics
August 23, 2018
Ep.264-Legacy Matters
You may not realise it right now, but what you’re doing today is making a difference to someone - either positively or negatively. What will your legacy be? #management #peoplemanagement #peopledevelopment #attitude #positivity #impact #humanresources
August 22, 2018
Ep.263-Jeff Says...Meditate!
Amazon is taking a crack at the online meditation space, via a partnership with Audible and Aaptiv. #meditation #partnerships #online #mentalwellness #apps #audible #amazon #aaptiv
August 21, 2018
Ep.262-Sharing is Cheating
A study has revealed Millennials are sharers - of passwords for Netflix, Hulu, etc. and it’s costing these companies a lot! So what’s the answer? #millennials #online #streamingmedia #sharing #technology #passwordmanagement
August 20, 2018
Ep.261 - Trent365! - Herding Cats & Moving Food
You may not be able to herd cats, but you can always move their food. An interesting perspective on managing your workforce. #management #humanresources #leadership #development #teammanagement #teamdynamics
August 19, 2018
Ep.260-Canyon Ranch In-Flight
Singapore Airlines has partnered with Canyon Ranch to provide a more well experience to their passengers. In-flight Wellness has taken flight, literally. #airlines #wellness #inflight #singaporeairlines #canyonranch #futuretrends #travel #passenger
August 18, 2018
Ep.259-A Vertical World
So much of our view these days is vertical - mainly due the mobile devices that rule our world. It’s time you started thinking about how your brand performs vertically. #branding #marketing #perspective #mobiledevices #touchpoints #branddesign
August 17, 2018
Ep.258-Sleeping Games
There’s lots of Apps out there to help you sleep. But what about an App Game that is designed to help put you to sleep? #gaming #gamedesign #sleep #innovation #appeconomy
August 16, 2018
Ep.257-New Spa Award Categories
It’s time for some new Spa Award Categories that anyone can win - not just the big guys & gals. #award #spa #hotelspa #spaindustry #ideas #innovation #recognitionawards
August 15, 2018
Ep.256-The Permanent Pop Up
Here’s a crazy idea that might just work for hotel spas... A Permanent Pop Up that rotates a different skincare brand through each month. #popup #businessideas #businessinnovation #hotelspa #tomorrowspa
August 14, 2018
Ep.255-The Data of Incumbents
The real value of being the incumbent is not that the market knows you, but that you know the market. #marketing #incumbent #customerdata #data #brand
August 13, 2018
Ep.254-Your Story is Interesting
It may not seem like it to you, but to someone else, your story is probably an interesting one. Don’t be afraid to tell it. #personalbranding #storytelling #transparency #yourstory #marketing #branding
August 12, 2018
Ep.253-Competition or Collaboration
What’s your default strategy? To compete or to collaborate? #collaboration #competition #businessstrategy #valueproposition #growth #MandA
August 11, 2018
Ep.252 - Trent365! - Treatment Variety & Product Houses
I’ve said in the past there has been a lack of innovation in the Spa industry. One theory raised recently at our London Meet Up was that the reliance of Product Houses is part of the reason for this. #spa #skincareproducts #producthouse #innovation #futurespa
August 10, 2018
Ep.251 - Trent365! - 5G or Bust!
China is reportedly outspending the US on 5G infrastructure. 5G I expected to deliver up to 1,000 tones faster internet speeds and will enable us to scale driverless technology, IoT, etc. If you want to win the future, 5G is going to be crucial. #technology #future #infrastructure #IoT #5G
August 9, 2018
Ep.250-Hotel Spas and the Outside World
Maybe he whole purpose of hotel spas in the future is not to service the hotel guest, but to bring outside guests in. #futurism #hotelspa #tomorrowspa #spa2.0 #shiftingfocus
August 8, 2018
Ep.249-The Wrong Bus
If you’re on the wrong bus - get off. If you’re on the wrong path, turn around and go back the other way. Getting in isn’t the problem - it’s staying on when you already know it’s the wrong way. #decisionmaking #commitment #changedetection #adaptation #change
August 7, 2018
Ep.248-Brand Your Thoughtfulness
Look at all those little things you do in your business. The little touches. If you’re being thoughtful, why not put your brand on that. #branding #customerservice #details #servicefirst #thoughtfulness
August 6, 2018
Ep.247-Look at Me
We complain that technology drives a wedge between human interaction. What happens when it MAKES us connect? #futuretrends #tomorrow #technology #AR #humaninteraction
August 5, 2018
Ep.246-Worst Case Scenario
If you can imagine the absolute worst possible outcome and realise you’ll still be ok, that can be extremely liberating! #scenario #contingency #contingencyplanning #outcomemanagement #bestcase #upside #optimism
August 4, 2018
Ep.245-You (can’t) Suck!
They’ll forget your misses but they’ll remember your hits, if you have them. Do you have nothing to lose. Start! Try! #try #innovate #mistakes #failure #success #motivation #selfbelief
August 3, 2018
Ep.244-Sonos: The Original Smart Speaker
Remember this one? Haven’t heard much about it lately as Amazon Alexa & Google Home have taken centre stage. Well, Sonos lists on NASDAQ today. Will it find a place of relevance in the new world of Voice? #alexa #goglehome #voice #future #nasdaq #IPO #futurism
August 2, 2018
Ep.243-Spa: The Life Platform
The internet has become the platform on which we run our lives today. Could the Spa be the Life Platform of Tomorrow? #spa #living #platforms #wellness #futuretrends #tomorrowspa
August 1, 2018
Ep.242-Alexa for Hospitality
Alexa have just launched a division focussed on providing solutions for the hospitality sector. Reckon it won’t be long before Amazon rules that too! #alexa #hospitalityindustry #hotelmanagement #voice #futuretrends #amazon #hotels
July 31, 2018
Ep.241-Trust over Competence
If you had to make a choice between Trust and Competence when hiring, which would you choose? #trust #humanresources #hiring #management #peoplemanagement
July 30, 2018
Ep.240-Wellness Breakfast
There’s a big opportunity in the 4–Star hotel market to step into Wellness by simply offering a simple, healthy breakfast option. #wellness #breakfast #options #marketing #hotels
July 29, 2018
Ep.239-Know Thine Enemy
Even though we see our numbers declining, without an enemy to unite against, we lack the desire to take action. #competition #enemy #artofwar #business #customers
July 28, 2018
Ep.238-The Purity of Intentions
Most digital marketers say their goal is to determine your intent. If they can do that and then server ads in line with that intent...isn’t that a good thing? #digitalmarketing #advertising #intent #marketing #marketintelligence #marketingstrategy
July 27, 2018
Ep.237-Retail First : A Case Study
Sell a spa-related product with a healthy margin, include in it voucher for a free spa treatment, pay the spa full price for the service, keep enough to make your profit. Customer Wins, Spa Wins, You Win. It’s genius. It’s Retail First! #retail #spa #casestudies #vouchers #services #brand
July 26, 2018
Ep.41-Mentors Matter
Looking back on a select few folks that have been key influences on my life, I’ve realised Mentors Matter. At the time, I didn’t see these as watershed moments, or them as mentors - but they were.
July 26, 2018
Ep.40-I Spy with my little Eye
Never underestimate the power of having multiple individuals focussed on solving the same problem. I tried this little hack 25 years ago. It worked then. Still works today. Just like when we were kids
July 26, 2018
Ep.236-Even Just One
Don’t obsess about vanity metrics. If you can impact or influence or help Even Just One person...all the effort is worth it. #personalization #impact #influence #mentoring #motivation
July 25, 2018
Ep.235-In-Flight Meditation
Being stuck on a plane for a few hours is a perfect opportunity to learn something new. It’s an ideal business opportunity for companies selling meditation. #meditation #business #opportunity #innovation #wellness
July 24, 2018
Ep.234-Smash Your Brand
Take any element of your brand, smash it in to 1,000 pieces, pick up one it uniquely recognisable as your brand? If not, try harder. @martinlindstrom #howto #uniqueness #smashyourbrand #branding
July 23, 2018
Ep.233-LinkedIn QR Codes
LinkedIn now gives you your own unique QR code. Perfect for connecting instantly at conferences or events. #linkedin #conferences #qr #socialnetwork #networking #events
July 22, 2018
Ep.232-Two Sides to Every Gate
Put yourself in the shoes of your customers/clients/guests. Experience all elements of your product or service from their perspective, not just yours. #customerexperience #customerservice #guest #clientcentered #perspective
July 21, 2018
Ep.231-Tomorrow Spa Meet Up LONDON EDITION
It’s locked in! Thursday 26th July 6:30pm - 8:00pm Mandara Spa at Park Plaza Westminster Bridge Bookings Essential! DM me! #spa #tomorrowspa #futurespa #meetup #hotelspa #wellness
July 20, 2018
Ep.230-Data-Informed NOT Data-Driven
By all means use the data. Let it inform your decision. But be careful not to get sucked in to relying only on the data, to the exclusion of other available information. #bigdata #dataanalysis #decisionmaking #research #businessmetrics #keyperformanceindicators
July 19, 2018
Ep.229-Hotel Executive Spa Feature
Anyone with a interest in hotel spas should check out the July Focus of Hotel Executive. Some interesting people sharing valuable insights. Here’s a link - #spa #hotelspa #wellness #retail #brand #tomorrowspa #futurespa
July 18, 2018
Ep.228-WhyHotel Pop Ups
WhyHotel has raised a seed round of $3.9 million. The business? Pop Up hotels for 1-2 years in newly-built luxury appartments. Another Air BnB moment for the hotel industry? #business #hotelindustry #startups #disruption #businessmodels
July 17, 2018
Ep.227-Function over Form
Form, style, design and aesthetics all matter - but not as much as function. #design #functionality #form #style #features #aesthetics
July 16, 2018
Ep.226-Interruption Marketing
If Permission Marketing is the right way (and it is), then Interruption Marketing can’t be a good idea. But here it is. #marketing #permissionmarketing #interruptionmarketing #service
July 15, 2018
Ep.225-Community & Giving
A community takes care of it’s own. Give to that community and you’ll reap the rewards . #communityengagement #communitysupport #giving #value #brandbuilding
July 14, 2018
Ep.224-End to End Wellness Brand
Talk about an opportunity!! Who will be the first to create a truly End to End Wellness Brand? #wellness #branding #opportunity #innovation #market #entrepreneurship
July 13, 2018
Ep.223-De-Humanisation of Personalisation
Marriott & Alibaba have teamed up to trial facial recognition checkin in two hotels in China this month. They say it will increase personalisation. But will it also de-humanise the hotel experience? #hotelmanagement #customerexperience #technologytrends #innovation #personalization
July 12, 2018
Ep.222-Meet Up Wrap Up - Maldives
A quick wrap up of what was discussed at our Maldives Meet Up yesterday in the Future of Hotel Spas.
July 11, 2018
Ep.221-You Manipulate What You Measure
Managing what you Measure is one thing. But keep in’s easy to fall into the trap of Manipulating what you Measure too. #management #data #statistics #measurement
July 10, 2018
Ep.220-Mental illness and the ER
In the Emergency Room it’s ‘Worst Case First’. So what does that mean for someone suffering from a mental illness? #emergency #illness #mentalhealth #mentalhealthcare #mentalwellness
July 9, 2018
Ep.219-Brand Sense by Martin Lindstrom
If you’re looking for a great book on sensory branding, here it is... #branding #bookreviews #businessstrategy #sensorybranding #spa #wellness
July 8, 2018
Ep.218-How do you Sound?
If you don’t have any sounds that are unique to your brand - you should. Sound, not just music, but sound, can really have build brand recognition. #branding #sound #uniqueness #tomorrowspa #brandawareness #brandbuilding
July 7, 2018
Ep.217 - Maldives Meet Up
Tuesday 10th July 6pm-7:30pm Come join me for a chat with some like-minded people to discuss the State of the Nation of the Hotel Spa Business. I’ll be London in a couple of weeks. Then St.Petersburg & Moscow a few weeks later. Anyone interested in joining for a chat. #meetup #business #meetings #tomorrowspa #futurespa
July 6, 2018
Ep.216-Spa Co-Op
Maybe your local competitors could help you save a lot of money? Ever thought about leveraging your collective purchasing power? #savings #spa #purchasingpower #coops #localization
July 5, 2018
Ep.215-Wellness Transition Market
Let’s not become obsessed with needing to provide a total wellness solution. There is a massive opportunity in the Transition Wellness Market.
July 4, 2018
Ep.214-Gift Certificates- No Brainer
Every spa business should be doing this. Especially if you’re in a hotel spa. #business #gifts #spa #spabusiness #revenueideas #sales #promotions #upselling
July 3, 2018
Ep.213-Pricing for Benefit
Don’t get sucked into the Features Frenzy! Think about what BENEFIT you’re providing when setting your pricing policies. #menupricing #pricingstrategy #benefits #features #pricing
July 2, 2018
Ep.212-Less is the right context
I guess it makes sense that in a poster for the new Ant-Man 🐜 movie I found a great example of the importance of context for Less is More. #movieposters #movies #marketing #promotion #context
July 1, 2018
Ep.211-NEWS: Headspace Health Prescription Meditation
Top meditation app, Headspace, created a new company this month to deliver prescription meditation at scale by 2020.
June 30, 2018
Ep.210-How to find a good Spa Consultant
Having trouble finding a good Spa Consultant? Fear not. There’s a great resource over at the Global Wellness Institute’s Initiatives page.
June 29, 2018
Ep.209-World Cup Promo Opportunity
The World Cup is not just about football. It’s about promotion. And there’s no reason you can’t leverage this world event for your Spa business too. Yes, spa!
June 28, 2018
Ep.208 - Trent365! - Luxury is not a USP
Luxury is aspirational...until you get there. And so, Luxury is really only a USP to those who can’t afford it.
June 27, 2018
Ep. 207-The Stay Project by Ritz Carlton
A cool Initiative from the folks at Ritz Carlton that bring to life many of the concepts we’ve spoken about here on this show. Storytelling. Collaborations. Being a Media Company.
June 26, 2018
Ep.206-Spas & the Innovation Dilemma
Is youth the key to innovation in the spa business? If so, has it been out focus on the luxury consumer that has kept youth out?
June 25, 2018
Ep.205-Own The Upside
If you really believe in your product or service, instead of the one time fee, think about getting a piece of the ongoing upside.
June 24, 2018
Ep.204-Blame the Followers, Not the Leaders
In this modern Information Age there’s no excuse for blindly following the leaders.
June 23, 2018
Ep.203-Co-branding your Mattress
The massage bed is central to a good spa experience. So why not consider Co-branding with a mattress brand?
June 22, 2018
Ep.202-Co-branding Your Linen Experience
All spas need linen. Why not work with on me of the specialise linen brands to Co-brand your linens experience?
June 21, 2018
Ep.201-Partners not Suppliers
Spas need to stop thinking about Suppliers and start thinking about Co-Branding Partners.
June 20, 2018
Ep.200-Your CSR Story
If your CSR Initiatives are aligned with your brand...don’t be shy! Tell the world. It sort of your story.
June 19, 2018
Ep.199-Branding In-flight Sleep
Airlines are focusing on proving better sleeping experience. They’re partnering with linen companies to do so. Why not hotels? Or even Spas?
June 18, 2018
Ep.198-Creating Raw Content
If you can’t do ‘raw’ content naturally, then don’t. Creating good content is much more important.
June 17, 2018
Ep.197-It’s Your Fault
Don’t look to blame others or circumstances for where you’re at. It’s always your fault.
June 16, 2018
Ep.196-O-Bike Oh Dear!
The O-Bike Dockless Bike Sharing Program isn’t working. The bikes are getting stripped, dumped in rivers, etc. What does that say about us as a society? Sad.
June 15, 2018
Ep.195-Tourism Revenue Vs Tourist Arrivals
The main KPI for many tourism authorities will soon shift from Arrivals to Revenue.
June 14, 2018
Ep.194-Many Reasons - No Excuses
By all means, find as many reasons why as you possibly can. Just don’t use them as excuses. That’s on you!
June 13, 2018
Ep.193-Jacques Yves Cousteau Day
Legendary oceanic explorer - and one of my personal hero’s growing up - was born in June 11, 1910. Bravo for him! With the state of our oceans today, we need him more than ever.
June 12, 2018
Ep.192-NEWS: Five Elements & Evolution Wellness
Five Elements is joining Fitness First and Celebrity Fitness as part of Evoloution Wellness
June 11, 2018
Ep.191-Robot Love
Some fear once the robots get smarter than us, we’re doomed. They’ll wipe us out. But will they?
June 10, 2018
Ep.190-Hotel Innovations
Marriott’s planned refresh of the Sheraton brand has led to a few interesting innovations.
June 9, 2018
Ep.189-Hang Out Spaces not Service Centers
Spas need to be more than just service centres. We need to give people more reasons to come and more reasons to stay.
June 8, 2018
Ep.189-Professional Vs Practical
Don’t let the offical professional standards get in the way of delivering real customer service.
June 7, 2018
Ep.188-Brand Integrity Vs Brand Growth
There’s a time for being flexible to grow your brand and then there’s a time to tighten up. Where is your brand at on the growth curve?
June 6, 2018
Ep.187-NEWS : Now an Alexa Flash Briefing
Hey! Exciting news! Trent365! Is now available as an Alexa Flash Briefing! Go check it out and let me know what you think.
June 5, 2018
Ep.186-Practical Vs Polite
When it come to good customer service, I’ll always take Practical over Polite. What about you?
June 4, 2018
Ep.185-There’s No Place Like Home
This hotel is not my home. A script telling the receptionist to say ‘Welcome to your home’ isn’t going to change that. Get real!
June 3, 2018
Who even knew this was a word?!? But it is. The shrinking of sizes or quantities of products in order to reduce price increases.
June 2, 2018
Ep.183-Double Click Voice Ads
You can now but voice-only ads on Double-Click & they’re the same price as video ads!
June 1, 2018
Ep.182.5-Just Start
There’s always a million excuses and reasons not to try something new. All you need is one reason to start - Just Start!
May 31, 2018
Ep.182-In Flight Conference
Jetstar has teamed up with the Tech in Asia Conference to run an in-flight conference. Well done!
May 31, 2018
Ep.181-Spam is in the Eye of the Beholder
Just one email from your brand or business could be considered Spam - in the mind of the person receiving it.
May 30, 2018
Ep.180-Disappearing Ad Spots
TV networks are cutting back on ad spots. Why? Presumably because viewers aren’t watching any more. Big brands are turning to product placements instead. How about product placements in your business?
May 29, 2018
Ep.179-Intersections, Collisions & Roundabouts
Collisions are a necessary by-product of intersections. And intersections are essential if you’re going to build something great. What about Roundabouts?
May 28, 2018
Ep.177-Phones Down!
Front line service people in hotels, spas, restaurants, etc DO NOT need their mobile phones! Enough!
May 26, 2018
Ep.176-Collaborations & Partnerships
Find synergies with other companies, products and businesses. Collaborations and Partnerships are the smart way to create something truly innovative.
May 25, 2018
Ep.175-Create Your Land Value
We’re always told location matters and that the land is valuable. I’d argue it’s YOU who creates the value. So go make your own!
May 24, 2018
Ep.174-Death of In-Room Marketing
Tent cards, hang tags & guest compendiums are a thing of the past. But will going digital make this form of marketing any better?
May 23, 2018
Ep.173-Kindness SOPs
Your SOPs can help ensure good service. But look at them for a kindness angle and they can create genuine caring.
May 22, 2018
Ep.172-Dream Big, Live Simple
Imagine a life where money was no issue. What would you do each day/week/year if you had no constraints? In that answer lies true contentment.
May 21, 2018
Ep.171-Gift Liberally
Gift Vouchers should be honoured, even well beyond their validity date. Why? Why not?
May 20, 2018
Ep.170-Storytelling on-site
Telling your story across social media is one thing. But how can you tell your story to guests who are in your spa right now?
May 19, 2018
Ep.169-Context over Content
What we say and do is important, but the context in which we do it is sometimes even more important.
May 18, 2018
Ep.168-Netflix Hotel Pop-Ups
Hotel meeting rooms are usually empty - a lot. What if Netflix did pop up mini-cinemas in them?
May 17, 2018
Ep.167-Essence is Scalable
Scaling a truly bespoke concept is difficult - especially if it’s dependant on the location. But if you can identify the true essence of what you do and find some elements of that elsewhere, then you can start to scale it.
May 16, 2018
Ep.166-ListenNotes Search Engine
Finding the right podcast for you isn’t easy. But now there’s a great new podcast search engine - Check it Out!
May 15, 2018
Ep.165-Digital Wellness Whitepaper
The Digital Wellness Initiative of the Global Wellness Institute has just published their Whitepaper. Take a look...
May 14, 2018
Ep.164-KLOUT is closing down
KLOUT! was, at one time, the ultimate measure of your influence across the social networks. Now, it’s closing down. A ‘victim’ of the new GDPR data rules?
May 13, 2018
Ep.163-Shift in Workplace Wellness
An interesting new report out in Workplace Wellness. Renee Moorefield, Chair of the GWI Initiative on Wellness at Work identifies 10 shifts in wellness at work.
May 12, 2018
Ep.162-Franchise Due Diligence
Franchises can be a great way to get into your own business. But they are NOT a guarantee of success. Serious due diligence is essential.
May 11, 2018
Ep.161-Malaysia - a new beginning
After 61 years of same-party rule, Malaysia has voted out the incumbent and voted to re-instate a 92 year old former Prime Minister
May 10, 2018
Ep.160-Addicted to Love (or Likes)
We crave recognition. If human interaction won’t provide it for us, we’ll turn to social media and in turn our mobile devices.
May 9, 2018
Ep.159-Return on Wellness- Pt II
... this time it’s personal! The Human perspective of Return on Wellness is just as important , if not more so, than the financial perspective.
May 8, 2018
Ep.158-Return on Wellness
ROW - Return on Wellness. Simply put, how much profit do you make from your wellness-related activities, relative to the costs of providing it. Let’s start reporting on it!
May 7, 2018
Ep.157-Consolidation Kills Super Size Me
To offer value we often offer added volume at the same price. But maybe consolidation in the FMCG markets could lead to an end to that?
May 6, 2018
Ep.156-Health & Wellness Research
There’s a new research report out. It sure to have to some useful information, but follow the money. Don’t just blindly accept the results. If you want to spend $3500 for the report, here’s the link -
May 5, 2018
Ep.155-Hotels - Face of Retail
Bricks and Mortar retails is dying. But online isn’t the only alternative. What about hotels?
May 4, 2018
Ep.154-Acorns at the Lumberyard
If you’re trying to sell your new thing, don’t expect the establishment to care. They’re invested in the status quo.
May 3, 2018
Ep.153-Lonely? Rent a Family!
As loneliness becomes more and more prevalent in society, will people turn to the option of hiring people to play the role of a family?
May 2, 2018
I’ve found this great little utility to highlight and correct basic spelling, punctuation & grammar mistakes in your emails, documents, etc. And the free version alone will make a difference . Best of all, it’s not in your face. Check it out.
May 1, 2018
Ep.151-Accor Mövenpick & Culture
Accor is acquiring Mövenpick Hotels. Accor’s rapid expansion and growth across multiple segments has been impressive. But what about the Culture?
April 30, 2018
Ep.150-Leveraging Weaknesses
It’s almost impossible to get the top off that Super Glue tube when it’s time to reuse it. Weakness or Opportunity?
April 29, 2018
Ep.149-Office of Healthy Tourism
Air BnB has just launched the Office of Healthy Tourism in a bid to encourage sustainable tourism. How long till they launch the Office of Wellness Tourism?
April 28, 2018
Ep.148-The Death of Coca-Cola
What’s the average age of a Coca-Cola consumer? It’s much older than you probably think. And that’s not a good sign.
April 27, 2018
Ep.147-To Retain or To Restore
What is it with Modern Man’s (Woman’s) obsession to restore things to their former glory?
April 26, 2018
Ep.146-Amazon In-Car Delivery
Amazon has teamed up with Volvo to allow you to have packages left in your car.
April 25, 2018
Ep.145-Drinkfinity and Beyond!
Pepsi has just launched a new customisable, refillable drink concept - Drinkfinity.
April 24, 2018
Ep.144-IBM will get you fired!
Nobody got fired for buying IBM was a cliche back in the day. The same cliche could be applied to hotel spas today.
April 23, 2018
Ep.143-Brain Optimization
Would you be willing to try ‘Accupuncture for your Brain’ to improve you brain’s efficiency?
April 22, 2018
Ep.142-Retail First
Bricks and Mortar retail is struggling. Maybe spas and hotels can offer an alternative for retailers?
April 21, 2018
Ep.141-Dead Brand Walking
John Deere is a strong brand - today. But as techonologies advance, will that still be true in the future? Or are they going to need to innovate themselves into obsolescence?
April 20, 2018
Ep.140-Transparency of Rubbish
Will transparent rubbish bins increase awareness of the need to recycle? One council in Western Australia is going to find out.
April 19, 2018
Ep.139 - WELL Building Standard
The IWBI has enrolled more than 780 projects across 32 countries representing over 147 million square feet of real estate. Wow!
April 18, 2018
Ep.137-Car Park Spaces
Why haven’t car park spaces been designed to let you fully open your car door? Maybe today it’s because of limited space, but that hasn’t always been a consideration.
April 16, 2018
Ep.136-Mega City Future
Mega Cities may we’ll be a reality for the not too distant future. What will that mean for your customers?
April 15, 2018
Ep.135-Optimism Vs Pessimism
It’s all about attitude. See every difficulty as an opportunity OR see the difficulty in every opportunity. The choice is yours. What Would Winston Do?
April 14, 2018
Ep. 134-Wellness Real Estate
Back in 2015, the Global Wellness Economy Monitor valued the Wellness Real Estate segment at $199 Billion. I’m starting to see this play out.
April 13, 2018
Ep.133-Move Slow & Absorb Things
Move Fast & Break Things doesn’t work in a service business. Instead, try this...
April 12, 2018
Ep.132-Nurses and Spa Therapists
Could nurses be the ideal recruits for the spa industry?
April 11, 2018
Ep.131-Ask a Little, Listen a Lot
You don’t know what you don’t know. Go with a shorter list of questions and then listen, observe and absorb.
April 10, 2018
Ep.130-Open Plan Kills Productivity
Open Plan offices are said to improve communication & collaboration. Maybe so. But I reckon they can hurt productivity.
April 9, 2018
Ep.129-Compared to What?
For my assessment of your services and facilities to be of any use, you need to first understand my point of reference.
April 8, 2018
Ep.128-Fresh Eyes
Fresh Eyes just see things differently. Here’s a couple of little tips for you to keep your team’s eyes fresh...
April 7, 2018
Ep.127-Authentic Wins!
Services and Facilities are important but if you can’t deliver them authentically, it won’t amount to much.
April 6, 2018
Ep.126-Proximity of Strangers
I don’t want to sit at a restaurant table right next to total strangers. Stop pretending this is for efficiency reasons. #customerfirst
April 5, 2018
Ep.125-The Palau Pledge
Every guest arriving into this unique island paradise must sign a pledge at immigration to be a responsible tourist. Brilliant!
April 4, 2018
Ep.124-Airline Food or a Pill?
Nobody likes airline food. So let’s stop it. Why can’t we have a pill or a supplement to sustain our hunger for the flight? Astronauts survive ok, don’t they?
April 3, 2018
Ep.123-Changing Behaviour
If you want consumers to change their behaviour, you need to give them an immediate benefit.
April 2, 2018
Ep.122-Sleep, Rest, Reboot, or...?
All of these terms have positive connotations and I think could be the foundation of some really strong wellness brands. Who’s going to build them?
April 1, 2018
Ep.121-IBM’s Watson Assistant
If you want a white label voice solution for your business - check out IBM’s Watson Assistant
March 31, 2018
Ep.120-Silly Sports
Why isn’t there a Harlem Globetrotters for every sport?
March 30, 2018
Ep.119-Being Early & Being Wrong
If you’re new product or service is too far ahead of the market, it won’t resonate. Effectively, you’re wrong.
March 29, 2018
Ep.118-Perspective Matters
An upside down 9 can look like a 6. It all depends on where you’re standing. The same is true for all aspects of your business. So take time to understand the perspective of your customers or clients. Because it matters!
March 28, 2018
Ep.117-Everybody’s Watching
You can dance like nobody’s watching, but you better be sure to act like everybody’s watching. Coz they are.
March 27, 2018
Ep.116-The Validation Effect
In lieu of any other informs to the contrary, a trophy, an award, or a stamp offers validation of quality.
March 26, 2018
Ep.115-Culture Can’t be Taught
Culture must be lived. You really can’t expect to teach someone your culture. They must experience it. They must live it.
March 25, 2018
Ep.114-Content is your CV
You blog, YouTube channel, Facebook Page, Instagram account, your self-published book. A bank of YOUR content with YOUR voice is better than CV you create.
March 24, 2018
Ep.113-Facebook Killers?
The last Facebook privacy scandal could be the beginning of the end according to some. Here’s a fee possible replacements ...
March 23, 2018
Ep.112-Secret to Success
Some say it’s about working smarter, not harder. Why not do both?
March 22, 2018
Ep.111-Domain Names Will Die
In a world where voice search is dominant, what will be the value in a strong domain name? My guess...not muc