Two Chicks, Three Seats: The Event Manager's Guide to Industry Trends
By Tripleseat
Two Chicks, Three Seats: The Event Manager's Guide to Industry TrendsFeb 05, 2021
Episode 86: Creating Exceptional Experiential Events with Cassie LaMere, Founder & Creative Director at Cassie LaMere Events
On this episode, Kate and Rachel sit down with Cassie LaMere, Founder and Creative Director of the luxury event planning company Cassie LaMere Events, based out of Austin, Texas. Through her company, Cassie plans and executes social and corporate events, bringing event dreams to life with creative activations and experiences. Cassie has especially great experience creating lifestyle events, like influencer dinners and experiences, for her brand clients.
Through the episode, we discuss the power of lifestyle events, how venues can market themselves to attract these lifestyle events, what is hot in events today, what she looks for in her partners as an event planner, tips for starting a business, and more.
Follow along with Cassie's work and journey on her website and Instagram below:
Episode 85: Revamping for 2024 in the Hospitality Industry: Tips for Leveling Up Operations, Events, Marketing & Personal Development
On this episode, Kate and Rachel discuss how hospitality businesses and industry professionals can level up various areas of their business in 2024. They discuss tips and strategies for revamping operations, events, marketing, and personal development.
Take a listen and bring some new energy, initiatives, and revenue into 2024!
Other resources:
- New industry content posted on our blog daily at tripleseat.com/blog
- Follow us on social IG, LI, TikTok, and FB @ Tripleseat
- Send us an email and tell us about what you’ve been up to at 2chicks3seats@tripleseat.com
Episode 84: Trending Cocktails, Recipes, Decor, and Activations for the 2023 Holiday Event Season
On this episode, Rachel and Kate discuss what is trending for the 2023 holiday events season when it comes to cocktails, recipes, decor, and event activations.
Looking to bring a new cocktail to your menu of specials? Pitch a new theme to a client? Add a last-minute event experience from a third-party partner? This episode is for you! The holiday season is underway, but with parties going into January, there is still plenty of time for final touches and additions.
The duo also discusses ideas and promotion tips for New Year's Eve events and how to use Tripleseat tools to capture final holiday business.
We want to hear about how your holiday season is going! What is the most unique request you have received from a client for a holiday party? What is a moment you are proud of so far? Give us all the details! Send us a DM on IG @tripleseat or if email is more your thing, our podcast email address is 2chicks3seats@tripleseat.com
Episode 83: Festive Season Events in the UK: What Consumers Want and How Venues Can Prepare
On this episode, Rachel and Kate sit down with special guest, Laurence Brown, Senior Insight Manager at KAM Research & Insights in London. KAM conducts research within the hospitality and food service sectors in order to provide valuable and actionable insight solutions to their clients. Tripleseat and KAM recently partnered on a research study, asking venues about how they manage the event and private dining book process for the festive season.
Listen to the episode to hear about how venues in the UK prepare for the busy festive season, the overall consumer sentiment going into the 2023 festive season, and how venues are managing their festive season bookings.
Learn more about KAM below: https://kaminsight.com/
Learn more about the KAM x Tripleseat festive season research below: https://tripleseat.com/blog/how-uk-venues-can-streamline-event-management-this-festive-season/
Episode 82: The Power of Competitive Socialising in the UK with Laurence Stevenson, Head of Sales at Sixes Social Cricket
On this episode, Kate and Rachel sit down with Laurence Stevenson, Head of Sales at Sixes Social Cricket, which is a UK-based competitive socialising brand that offers a high-energy game of cricket alongside food and drinks for the ultimate activity-based experience.
Commonly known as eatertainment in the States, competitive socialising combines activity with top-notch food and beverage, to create a unique hospitality experience under one roof. Competitive socialising has skyrocketed to success in the UK market especially and continues to grow in popularity in the US.
We chatted with Laurence about the competitive socialising business model; Sixes as a brand; the draws to competitive socialising for corporate and social groups; differing consumer demands between the UK and the US; and much more about the benefits of competitive socialising.
Check out Sixes Social Cricket on their website and Instagram pages for the UK and the US!
Episode 81: Let’s Talk Event Planning and Building a Business with Valerie Francois and Paige Pasley, co-founders of The Social Butterflies
On this episode, Kate and Rachel are joined by two lovely guests: Valerie Francois and Paige Pasley, the two co-founders of The Social Butterflies. The Social Butterflies is a Boston-based full-service event company, working from conception to execution on their events within the social, wedding, and corporate event spaces.
During the episode, we talk about the Social Butterflies' creative process, what clients are looking for in their events, advice for starting your own business, and much more. The Social Butterflies host their own biannual event in Boston, Soul and Sangria, bringing together music from DJs and a live band into one event with a drink menu of innovative sangria beverages. Save the date for the next Soul and Sangria event: September 10, 2023 from 3-8 pm!
Looking for event planners in the Boston event market? Follow The Social Butterflies on their website and Instagram below.
Episode 80: Creating Hospitality Industry Video Content for Social Media with Latasha James, Founder & Creative Director of James + Park
On this episode, Kate and Rachel are joined by Latasha James, Founder & Creative Director of James + Park, a social-first video marketing firm serving clients throughout the globe. Latasha is a marketing strategist, digital content creator, and coach with years of experience creating successful video marketing strategies.
Looking to grow your hospitality business' social media presence using video? Latasha gives insight into what social media platforms to focus on first, how to plan out video content, how to get your staff comfortable on video, how to use the user-generated content already being posted about your business, how to edit your video content, and much more on what's hot in social media for the hospitality industry right now. Check out Latasha's picks for restaurants to follow for inspiration on Instagram: @baobabfare and @crossroadskitchen!
Learn more about Latasha James on her website https://latashajames.com/ and follow her on Instagram @thelatashajames.
Episode 79: Creating A Memorable Nonprofit Event Experience with Joey Goone, President of Utopia Experience
On this episode, Kate and Rachel are joined by Joey Goone, President of Utopia Experience, for a thought-provoking events industry discussion. Utopia Experience is an event and video production company that helps both for and nonprofit organizations produce better and more meaningful experiences.
In the episode, Joey gives insights into a variety of topics, including finding the intention behind event experiences, using videos within events, creating a genuine sense of community at events, facilitating giveback initiatives within events without being a nonprofit, knowing your superpower as a business, and so much more.
Once you listen to the episode, be sure to check out Utopia Experience for your own event production needs at https://www.utopiaexperience.com/ and hear more from Joey on his podcast, The Impact Roadmap, anywhere you listen to podcasts.
Episode 78: Bring in Revenue for Valentine's Day & Super Bowl Weekend
In this episode, Rachel and Kate talk about how restaurants can bring in revenue for Valentine's Day and Super Bowl weekend. The ladies talk about small changes you can make to your current restaurant offerings for a Valentine's Day crowd, examples of Tripleseat customer Valentine's promotions, and where to promote. When it comes to Super Bowl packages, the ladies offer fun ways that you can tap into the camaraderie surrounding Super Bowl Sunday to host contests, bar packages, and more. Take advantage of these two money-making holidays in February!
Episode 77: 23 Hospitality Best Practices to Kick Off 2023
Happy 2023! In this episode, Kate and Rachel bring it back to the basics with some industry best practices to start the new year off strong. In this episode, you will hear 23 hospitality best practices to kick off 2023, broken into the following categories: restaurant sales best practices, event sales best practices, Tripleseat best practices, hospitality marketing best practices, and a few miscellaneous industry best practices. Let's make 2023 the best year yet!
Episode 76: 'Tis the season for festive cocktails, restaurant experiences, gifting, and corporate holiday parties
On this holiday episode, Kate and Rachel talk about how the hospitality industry can continue to show its festiveness throughout the holiday season and beyond. The ladies talk holiday cocktail recipes you can batch for events or offer one-off at your bar. They discuss festive restaurant experiences done right through decor, creative offerings, and merchandise sales that will last throughout the winter season. The ladies give gift ideas for the hospitality-loving people in your life. Finally, they talk about the final touches corporate planners can add to their holiday parties that go a long way. 'Tis the season for an insightful holiday episode!
Oscar Wilde NYC: https://www.instagram.com/oscarwildenyc/
MarieBelle's Cacao Bar: https://mariebelle.com/pages/cacao-bar
Magnum Wine Gifting: https://punchdrink.com/articles/best-affordable-wine-magnums-recommendations/
GoldBelly Gifting: https://www.eater.com/22822646/best-food-gifts-to-send-goldbelly
Beginner cook gifting: https://www.eater.com/23494308/best-gifts-for-beginner-cook-tik-tok-recipes-holiday-gift-guide-2022
Episode 75: Elevate your drink offerings with Cocktail Graffiti from Snake Oil Cocktail Company
On this episode, Kate and I sit down with Carly Stein and Emma Mueller of Snake Oil Cocktail Company’s latest drink concept: Cocktail Graffiti. Cocktail Graffiti is a custom edible drink topper that can be designed with a company logo for a product launch, couple photos for a wedding, slogans for an event, and everything in between. The toppers are then served on the cocktail or mocktail beverages at the event. Learn all about how Cocktail Graffiti came to be, how to bring Cocktail Graffiti to your own event, and more on this episode.
Snake Oil Cocktail: https://snakeoilcocktail.com/
Cocktail Graffiti: https://snakeoilcocktail.com/cocktail-graffiti/
Cocktail Graffiti on IG: https://www.instagram.com/cocktailgraffiti/
Episode 74: Service charges, corporate give-back events, NYC restaurant offerings for Thanksgiving, and holiday decor trends
On this episode, Kate and Rachel get into a lot of different relevant topics in the hospitality and events industry for this time of the year. Starting off with the concept of service charges, especially with the current economy, the ladies talk about how restaurant service charges are often used for a variety of different things. Then, they cover give-back initiatives that companies could bring into their internal corporate events, offerings for Thanksgiving at certain NYC restaurants, and holiday event decor trends. Take a listen and feel all the holiday spirit! Let us know what you think and what you are offering yourself right now by sending an email to 2chicks3seats@tripleseat.com.
Service fees: https://www.vox.com/recode/23426907/restaurant-service-fee-charge-tipping-inflation-confusion
Give-back initiatives: https://meetings.skift.com/30-top-csr-ideas/
Thanksgiving offerings in NYC: https://foodgressing.com/thanksgiving-in-nyc-2022-dinner-turkey-to-go-restaurants/
Holiday decor trends: https://www.bizbash.com/catering-design/media-gallery/22498815/food-beverage-and-decor-ideas-for-corporate-holiday-parties
Episode 73: What Vendors Should Event Professionals Be Partnering with for Events?
On this episode, Kate and Rachel talk about vendors that event planners should be partnering with for future events. After recently attending the Event Planner Expo in New York City, the ladies are inspired by the latest trending vendors on the the event scene. From edible drink toppers for custom cocktails to latte trucks, cotton candy in the shape of animals, unique "disposable cameras", and painting experiences, there are so many cool vendors that can add an extra element of flare to your next event.
Companies mentioned:
The Latte Royal https://thelatteroyale.com/
ReserveBar https://www.reservebar.com/
Cocktail Graffiti https://snakeoilcocktail.com/cocktail-graffiti/
Andie's Eats https://www.andieseats.com/
NPA Parties https://www.npaparties.com/party-favors.html
Ichiban Japanese Catering http://www.chuangweninc.com/
Hakata Sushi Catering http://ww12.hakatagrill.com/
Artemix http://www.artemix.com/
Paintillio https://paintillio.com/
Paper Shoot https://papershootcamera.com/
Stackable Sensations https://www.shopstackablesensations.com/
Jack Nadel https://www.nadel.com/
Episode 72: Fall 2022 Hospitality and Event Industry Trends: Fall Martinis, Football Season, Weddings & Gifting
In this episode, Kate and Rachel talk fall 2022 hospitality and event industry trends. How can your restaurant or venue get in on these trends? From fall martini recipes to football Sunday offerings, and fall wedding trends, let's talk all the fall things! What are you seeing and loving this fall? Send us a message at 2chicks3seats@tripleseat.com.
Gifting links:
https://www.tasteofhome.com/collection/fall-gift-basket-ideas/
Episode 71: Digital Marketing in the Hospitality Industry with Rich Brooks, President of Flyte New Media
On this episode, Kate and Rachel sit down with digital marketing expert, Rich Brooks. Rich is the president of Flyte New Media, a full-service digital marketing agency in Portland, Maine. Rich is a podcaster and has a show called The Agents of Change Podcast. On today's episode, Rich shares his marketing wisdom for the hospitality industry, specifically discussing creating a marketing strategy, social media, branding, SEO, and more.
Episode 70: Discussing Minimalistic Restaurant Menus, Event Activations, Kitchen Knives, and Restaurant TikTok Virality
On this week's episode, Kate and Rachel are here to talk about some interesting news headlines in the hospitality industry that really made them think. Share your thoughts on the conversation by sending an email to 2chicks3seats@tripleseat.com.
Eater article: Is The Minimalistic Restaurant Menu Over?
https://www.eater.com/23269370/restaurant-menu-trends-minimalist-descriptions-are-over
BizBash article: Lights, Camera, Action: 7 Streaming Service Activations You Might’ve Missed
https://www.bizbash.com/production-strategy/experiential-marketing-activations-sponsorships/media-gallery/22353315/event-inspiration-from-streaming-service-platforms
Eater article: Why Restaurant Owners Are Increasingly Providing Knives to Their Kitchen Staff
https://www.eater.com/23271669/chefs-knives-provided-by-restaurants-employers
Bon Appétit Article: TikTok Virality Has Become a Key to Restaurant Success. It’s Not So Easy to Come By https://www.bonappetit.com/story/tiktok-restaurants-viral-success
Episode 69: The Current State of the Hospitality & Events Industry with Jonathan Morse, Tripleseat’s Founder & CEO
On this episode, Kate and Rachel chat with Jonathan Morse, Tripleseat's Founder & CEO, about the current state of the hospitality and events industry. Specifically, they cover topics like event trend data, the current economy's impact on the hospitality industry, hot takes on events in the Metaverse, generating extra revenue through catering, and what Tripleseat customers can expect next from the product. Tripleseat customer or not, this is an insightful episode for anyone in the hospitality industry right now.
Episode 68: Summer 2022 Cocktail, Cooking, and Event Trends
On this episode, Kate and Rachel dive into summer 2022 trends involving cocktail trends, cooking trends, and summer event trends. Summer is here in full swing, so consider trying some of these trends in your restaurant or in your own kitchen this summer.
Mentioned links:
HBH Tomato, Peach, Burrata Salad: https://www.halfbakedharvest.com/tomato-peach-and-burrata-salad/
HBH Blackberry Lavender Naked Cake: https://www.halfbakedharvest.com/blackberry-lavender-naked-cake/
Tripleseat's 2022 Events Outlook Infographic: https://tripleseat.com/blog/dont-be-late-to-the-party-hospitality-venues-are-in-a-prime-spot-to-grow-revenue-from-private-events/
Episode 67: What Your Restaurant Should Be Posting on Social Media in 2022
In this episode, Rachel and Kate talk about what restaurants, hotels, and unique venues should be posting on social media in 2022. Specifically, they cover the importance and method behind short-form videos like TikTok and IG Reels; strategies on how to increase engagement on Instagram; and tips for creating paid social ads. All of these tips will be valuable to any restaurant, hotel, unique venue, or catering company's marketing team. Let us know what ideas you try by sending us a message to 2chicks3seats@tripleseat.com.
Episode 66: What to Include on Your Food & Beverage List in Spring 2022
On this episode, Kate and Rachel dive into their favorite topic: food and beverage trends. What is trending in the F&B world in spring of 2022? The ladies are here to tell you on this episode! Take a listen to hear about what kinds of drinks are popular right now, tips for creating the perfect outdoor bar setup, cocktail recipes, and other insights from industry experts.
Episode 65: Events in the Metaverse, members only experiences & the industry today with Alicia Shiro, Founder of Aced It Events
In this episode, Rachel and Kate are joined by Alicia Shiro, Founder & CEO of Aced It Events in New York City. Alicia specializes in one-of-a-kind corporate experiences, conferences, galas, and retreats, working with all types of high-profile clients across the globe.
In the interview, the trio discusses a variety of topics, including the current state of the event industry; the intrigue of members-only clubs and experiences; and how the event industry is making its way into the metaverse. Alicia provides her insight and knowledge on it all. This is an exciting episode that you do not want to miss!
Aced It Events: https://www.aceditevents.com/
Episode 64: Using Technology in the Event Industry
In this episode, Kate and Rachel discuss the importance of using technology in the event industry. They specifically discuss a few different tools and ideas that they have researched and could be used by restaurants and event venues for various pursposes. From survey tools to ice breakers to Tripleseat integrations, this episode covers the event technology bases.
Tripleseat marketplace: https://tripleseat.com/marketplace/
OurBLOC.com: https://ourbloc.com/
Have you used any technology of your own lately that we do not mention? Let us know by sending an email to 2chicks3seats@tripleseat.com.
Episode 63: Valentine's Day in the Hospitality Industry
To kick off this first episode of 2022, Rachel and Kate dive right into the next major holiday of the year: Valentine’s Day. Valentine’s Day is a money-making holiday for the hospitality industry and it's only 3 weeks away. If you’re a restaurant or event venue, you should have your Valentine’s Day promotions up and running just about now. Valentine’s Day is the second most popular day to dine out (following Mother’s Day), so you want to be sure to capture as much business as you can leading up to the day. In this episode, learn about what we have seen from our customers and what restaurants can be doing to get sales before February 14.
OpenTable 100 Romantic restaurants https://blog.opentable.com/most-romantic-restaurants-america-2022/
Kenect text-messaging integration https://tripleseat.com/kenect/
Merri 3D floor plan and design integration https://tripleseat.com/merri/
Episode 62: Final Push for New Year's Eve Event Sales and What's to Come in 2022
In this episode, Rachel and Kate discuss New Year's Eve promotions that restaurants, bars, and clubs are offering for celebrating the coming of 2022. While many of these venues have been promoting their NYE parties and offerings for a little while now, there are still two weeks until the big day and many people are without final plans. The ladies anticipate plans being made up until the day of NYE, which means more potential events, catering, and other promotional opportunities in your future! Take a listen to hear what the ladies have to say on giving a final push for NYE events. Wishing a happy New Year to all!
Tripleseat 2021 Year in Review recording on YouTube: https://www.youtube.com/watch?v=l9DuFWZdnKs&t=56s
Episode 61: Holiday Season Trends: Cocktails, Winter Pop-ups & Hospitality Industry Gifting
In this episode, Kate and Rachel continue to feel the holiday season spirit by talking about holiday season trends relevant to the hospitality industry. They discuss cocktail recipes you could try at your restaurant and/or personal holiday festivities; winter holiday pop-ups that restaurants create; and hospitality industry gifting ideas for anyone important in your life. Let us know if you try any of the ideas discussed in the episodes by emailing us at 2chicks3seats@tripleseat.com.
Links from the episode:
Serra by Birreria Pop up: https://www.timeout.com/newyork/news/serra-by-birrerias-winter-pop-up-is-now-open-on-eataly-flatirons-rooftop-120721
Moxy Hotel's Magic Hour Rooftop: https://www.timeout.com/newyork/news/magic-hours-new-holiday-pop-up-is-an-apres-ski-vision-in-glitter-and-pink-111821?fbclid=IwAR0qfNzItg151M0pNRWLjnYJfHzZ1VN1rfqgouiJentwp8oj8UStMsa5Smw
Holiday Gifting Guide: https://www.eater.com/2021/11/12/22611163/eater-holiday-gift-guide-2021
Glass Salt bowls: https://canoe.design/products/glass-salt-bowl
Eater Wine Club: https://eaterwineclub.com/collections/gift-the-gift-of-eater-wine-club?variant=32953066258475
Gastro Obscura: A Food Adventurer's Guide: https://www.target.com/p/gastro-obscura-atlas-obscura-by-cecily-wong-dylan-thuras-atlas-obscura-hardcover/-/A-80250587?clkid=b3670619N88ba11ebbbf142010a246ed7&lnm=81938&afid=Vox%20Media&ref=tgt_adv_xasd0002
Kale & herb razor: https://www.rawrutes.com/products/kalerazor?variant=17375992071
Click and Grow Smart Garden: https://www.amazon.com/Click-Grow-Garden-Gardening-Capsules/dp/B01MY0HC2H?th=1&linkCode=ll1&tag=eater0c-20&linkId=f684fe54f21439e8321d85e57c6d195c&language=en_US&ref_=as_li_ss_tl
Episode 60: Ideas for a Final Holiday Season Events Push
On today's episode, Kate and Rachel welcome in the month of December and dive right into what is pressing on event professionals' minds right now: holiday season events. How can I fill the rest of my event calendar? What strategy can I try to reach new clients? What can I change in my efforts? While yes, the holiday events season is underway and many restaurants, event spaces, and unique venues' calendars are all booked up, that may not be the case for everyone. This episode will give some ideas about ways we have seen Tripleseat customers promoting their event offerings, and perhaps it could give you and your team a fresh idea for a final holiday event season push. Let's bring in the events until the very end of the year (and then into January and February, because many people are celebrating after the holidays, too)!
Want to learn more about TripleseatDirect? https://tripleseat.com/tsdirect/
Reach out! 2chicks3seats@tripleseat.com
Episode 59: Ghost Kitchens, Improving Restaurant Working Conditions, Tips for Managing Client Expectations, and More in Hospitality Industry News
In today's episode, Kate and Rachel talk about a variety of interesting topics that are trending in the hospitality and events industry right now. These topics include restauranteur Danny Meyer joining the board of Panera Brands with his "enlightened hospitality" influence, restaurant operators making changes to restaurant technology and architecture to improve working conditions, tips for managing event client expectations, and a brand new ghost kitchen concept on the horizon. The creativity of the hospitality industry comes in all shapes and sizes, and every lesson learned is valuable to any hospitality professional listening.
Episode 58: Using a 3D Design Platform to Plan Events with Randi Bushell, Founder of Merri
In today's episode, Kate and Rachel sit down with Randi Bushell, Founder and CEO of Merri, to discuss one of Tripleseat's newest integration partners. Merri is a 3D design and planning platform for the hospitality industry that helps clients visualize their event space during their planning process, from selecting furniture, table settings, decor, and more. Merri integrates with Tripleseat, so customers can enjoy the benefit of both platforms during the planning process. Bushell explains all of this, and more, including event design trends, decor trends, and the future of Merri.
Merri: https://bemerri.com/
Tripleseat + Merri: https://tripleseat.com/blog/partners/merri/
Episode 57: Creating the Perfect Luxury Experience with Ashly Whalen, Founder of Menta Graze
In this episode, Rachel and interim co-host Azure, are joined by Ashly Whalen, Founder and Owner of Menta Graze. Menta Graze is a luxury experiences business, based out of Mass., offering grazing boards, pop-up picnics, glamping experiences, and much more. Whalen discusses the incredible Menta Graze offerings, tips for creating the perfect event experience (and how restaurants, venues, or hotels could do it themselves), event industry trends, and more in the hospitality industry. Whalen comes from years of experience in the events industry, working closely with wedding planning and creating luxurious events; hence the beauty and creativity behind Menta Graze. Whalen will be presenting at Tripleseat's EventCamp on Oct 26 in New York City. Register below so you can get a little taste of Menta Graze for yourself!
Episode 56: Up Your Marketing in the Hospitality Industry with Marketing Professionals, Jessika Phillips and Christine Gritmon
On this episode, Kate and Rachel sit down with marketing professionals Jessika Phillips, Founder of NOW Marketing Group and Christine Gritmon, Founder of Christine Gritmon Inc. to discuss marketing in the hospitality industry. Throughout the conversation, Phillips and Gritmon give insight into the importance of direct connection and communication with restaurant customers, advice for different social media platforms for the hospitality industry (including TikTok), content ideas, tips for promoting holiday season offerings, and much more. These marketing experts come from years of experience and their advice in the episode is crucial for anyone in the restaurant and event industry to hear.
Episode 55: Tips for Enforcing Vaccine Mandates at Events, How the Hospitality Industry is Supporting New Orleans, Comfort Food Recipes for Fall, and More in Hospitality News
On this week's episode, Kate and Rachel discuss an assortment of relevant hospitality and event industry topics - like trending food recipes for the fall, upholding vaccine mandates at events, how the New Orleans hospitality community has been giving back amid Hurricane Ida damage, and tips for getting comfortable returning to dining once again. Take a listen to hear what is happening right now.
Donate or volunteer to help Hurricane Ida efforts:
https://nola.eater.com/2021/8/30/22649109/how-to-help-resources-new-orleans-louisiana-hurricane-ida?_gl=1*1lc0m8o*_ga*NTAxNTQ0MTE0LjE2MTAzODM5MjM.*_ga_GMSWCRTSTY*MTYzMDU4OTI0Ni43MC4xLjE2MzA1OTA4NDguMA..
World Central Kitchen Volunteer opportunities:
https://wck.volunteerhub.com/lp/ida/#_=_
Episode 54: Trust Us, Not Everything is Going to Hell in a Handbasket
We understand that the headlines coming out of the hospitality and events industry outlets are not all sunshine and rainbows right now. There are challenges; different challenges than the industry faced at the start of the pandemic. In this episode, Kate and Rachel will discuss how those in the hospitality and events industry can work to overcome these challenges and continue in the upward direction. No one has all of the answers, but from what we are learning from our Tripleseat customers, reading about in the news, and seeing in person, this is what we are taking away from the current state of the industry.
A few resources mentioned:
Andrew Rigie, NYC Hospitality Alliance: https://www.thenycalliance.org/in-the-news/
National Restaurant Association on Twitter
SERV: Society for Event Planners: Restaurant Venues (Boston + New York)
Blogs - Eater, BizBash, Bon Apetit, OpenTable, Special Events
Episode 53: July's Trending Hospitality Industry News Topics
In this episode, Rachel and Kate chat about a few hospitality industry stories that have been trending lately. These stories include the challenges restaurants have been facing since reopening their doors, like dealing with rude customers and food shortages. The ladies also discuss an interesting story about how a lot of new restaurants have, in fact, started to open in the past few months in New York City. They also discuss about one Tripleseat customer made the decision to close in-house dining for the time being in order to focus solely on events. Take a listen for yourself to stay up to date on what is happening in the hospitality and events industry!
Episode 52: July Trend Report: Summer Cocktails, Cooking, Outdoor Dining, Marketing, and Event Trends
On this episode, Kate and Rachel are discussing all things July trends in the hospitality industry. Who doesn't love summer trends?! We discuss delicious summer cocktail recipes, food recipes to cook at home or offer at your restaurant, outdoor dining trends to look out for, major marketing tips, and event trends. If you want to be in the loop, take a listen for yourself!
Episode 51: Strategically Creating Virtual and Hybrid Events to Prospect, Engage, and Sell with Ike Singh Kehal, CEO at Social27
In this episode, Kate and Rachel are joined by Ike Singh Kehal, CEO at Social27. Social27 is a virtual event platform for conferences and beyond, that provides various unique features to take the mission of an event to the next level. During the episode, Kehal discusses the importance of personalizing the event attendee experience, how sales teams can capitalize on patterns shown by an attendee's behavior at an event, three keys to combatting virtual event fatigue, and predictions about what is to come for the future of events. And hint: it involves more niche experiences that restaurants and hotels can help provide. This is an informative episode you do not want to miss!
Social27: https://www.social27.com/
Social27 on Instagram: https://www.instagram.com/social27/
Episode 50: Introducing TripleseatDirect with Tripleseat Founder & CEO Jonathan Morse
For episode 50, Kate and Rachel are joined by Jonathan Morse, Tripleseat's Founder & CEO, to discuss exciting Tripleseat product announcements. Tripleseat recently announced the launching of TripleseatDirect, an omnichannel direct booking CRM platform that offers various tools and services restaurants, hotels, unique venues, and caterers need to start, run and grow their on- and off-premise business. With TripleseatDirect consumers can now book, plan, and pay for on-premise events, off-premise catering, and other experiences directly from a venue’s website, social media, and Tripleseat’s EventUp. If you are a current Tripleseat customer, you may already know this as DirectBook, which falls under the TripleseatDirect umbrella. To all our listeners who are interested in streamlining their events businesses even further, take a listen to hear everything Jonathan has to say about the impact of TripleseatDirect, the reason for its creation and the future of the hospitality industry.
Got questions? Visit us at https://tripleseat.com/tsdirect/ or email support@tripleseat.com or 2chicks3seats@tripleseat.com
Episode 49: Attracting Generation Z as Customers in the Hospitality Industry
In today's episode, Kate and Rachel discuss some methods that restaurants can use in order to attract Generation Z customers to their establishments. According to an article published by The Digital Restaurant, Gen Z is expected to make up about 40% of consumers within the next decade, making Gen Zers an important group for any business to target. From using certain social media platforms for marketing to offering experiences that Gen Z will love, there are many ways to make sure Gen Zers are showing up at your restaurant's door.
Episode 48: Proof of Vaccination at Events, Tips for Getting Back into Events, and Catering Trends
In today's episode, Kate and Rachel discuss a variety of trending topics from the past week. This includes the ongoing discussion about requiring a proof of vaccination to attend events, some tips for getting back into the groove of hosting events after the past year, and some new catering trends. Take a listen and let us know what you think on these topics by sending us an email at 2chicks3seats@tripleseat.com.
Catering trends photos: https://www.bizbash.com/catering-design/food-trends/media-gallery/21440298/6-catering-ideas-from-instagram-for-passed-hors-doeuvres
Episode 47: Attracting Generation Z as Employees in the Hospitality Industry
In this episode, Kate and Rachel discuss Generation Z in the hospitality industry, specifically from the perspective of hiring Gen Z as employees. As a younger generation, Gen Zers (also known as Zoomers) are an asset to bring within your restaurant for their bright, fresh, and trendy energy and perspectives. And with the current climate of the hospitality industry in a bit of a rehiring labor struggle to some degree, this information is important! Take a listen to learn more about Gen Z, what motivates them, why they would bring talent to your restaurant staff, and how your restaurant can attract this age group.
Episode 46: Eleven Madison Park Going Vegan, Bills on Third-Party Delivery Services, Making Takeout Materials Sustainable, and More in Hospitality Industry News
In this episode, Kate and Rachel chat about this week's latest hospitality industry news and trends. Take a listen to hear the latest noteworthy stories, like Eleven Madison Park announcing a 100% vegan menu coming June 10, 2021 and how Washington D.C-based restaurant Oyster Oyster makes its takeout supplies as sustainable as possible.
What news stories have you heard this week in the industry? Let us know via email at 2chicks3seats@tripleseat.com.
Episode 45: The Latest Hospitality Industry News and Trends
In this episode, Kate and Rachel talk about the latest hospitality and event industry news that is relevant to those who work and socialize within the industry. As many restaurants, hotels, and event venues have been ramping back up to prepare for new initiatives, this episode will keep you up to date on any noteworthy stories you may have missed during this time. Hint: the episode includes talks about a certain wedding food truck trend, a brand new catering concept for at-home parties, and the rehiring labor challenges many restaurants have been facing lately.
Discussed articles:
https://www.eater.com/22405973/covid-19-vaccinated-diners-maskless-safe-outdoor-restaurants
https://www.nytimes.com/2021/04/27/style/wedding-reception-specialty-food-trucks.html
https://www.eater.com/2021/4/26/22403613/restaurant-industry-labor-shortage-culinary-agents
https://www.bizjournals.com/boston/news/2021/04/27/bostons-full-reopening-set-for-aug-22.html
Episode 44: What Event Planners Want From Your Venue
In this episode, Rachel and Kate recap a virtual panel that Tripleseat hosted called "What Event Planners Want From Your Venue." The panelists included three event planners: Nashville-based Kristi Allen, VP/Senior Manager of Events at AllianceBernstein, Boston-based Mai Miller, Co-Founder and VP of Client Services at The New Normal, and Washington D.C-based Natalie Thomas, Co-Founder of MTG Hospitality. The panelists discuss what they have been looking for in venues, how the event booking process is going, how they find venues, and much more for both corporate and social events.
Thoughts on the episode? Reach out via email to 2chicks3seats@tripleseat.com.
Episode 43: 4 Tripleseat Features to Help Generate Event Leads
On today's episode, Kate and Rachel talk about four Tripleseat features that can help Tripleseat customers generate event leads to their restaurants, hotels, unique venues, and catering services. We are seeing event leads coming in right now at pre-pandemic levels, and that is an exciting fact for the event industry! If you are a Tripleseat customer, be sure you are making the most of your Tripleseat account by optimizing all of the ways you can generate leads as a customer. If you are not a Tripleseat customer, but this episode has you interested in growing your private dining and events program, check us out at https://www.tripleseat.com/!
Episode 42: April Trend Report: Spring Cocktails, Cooking, Outdoor Dining, Marketing & Event Trends
In today's episode, Kate and Rachel discuss all things food, beverage, event, and marketing trends across the hospitality industry for the spring. With COVID vaccines quickly rolling out, we feel optimistic that this spring and summer will be much better than last and these trends will help that happen in some ways. Take a listen and let us know what other spring trends you have seen or how your venue is preparing for spring by writing in via email to 2chicks3seats@tripleseat.com!
BizBash article: https://www.bizbash.com/catering-design/food-trends/media-gallery/21319420/15-lowtouch-hightaste-catering-ideas-for-live-and-virtual-events
NYC Open Restaurants Program article: https://www.grubstreet.com/2021/03/how-does-nyc-open-streets-work.html?utm_source=flipboard.com&utm_medium=social_acct&utm_campaign=feed-part
Episode 41: Breaking Down the Restaurant Relief Fund
In this week's episode, Kate and Rachel break down the various parts of the Restaurant Relief Fund. If you listened last week to Episode 40, you heard our awesome conversation with Andrew Rigie of the New York City Hospitality Alliance where we discussed the Restaurant Relief Fund, but now we are breaking it down even more. This fund is part of the 1.9 trillion dollar American Rescue Plan that includes 28.6 billion dollars worth of grants for restaurants to spend on various needs. The fund includes a lot of details about the specific ways the grant money can be spent, when it can be spent, who gets what exactly, and so on. Take a listen to hear all of this and the other actions that need to be taken to help rebuild the hospitality industry moving forward.
Episode 40: The Past, Present, and Future of the NYC Hospitality Scene with Andrew Rigie, Executive Director at the New York City Hospitality Alliance
In this episode, Kate and Rachel are joined by Andrew Rigie, Executive Director at the New York City Hospitality Alliance. Rigie comes from years of experience in the hospitality industry and launched the NYC Hospitality Alliance in 2012 to deliver education, services, and representation to the NYC restaurant and nightlife scene in government and media.
Throughout the pandemic, Rigie has been a major advocate for all types of policies to support the hospitality industry through the COVID-19 crisis: from city legislation to suspend personal liability on restaurant leases to capping third-party delivery fees, enforcing the now permanent Open Restaurants program to allow outdoor seating on the city sidewalks outside a restaurant, and most recently the Restaurant Relief Fund, which is included in the 1.9 trillion dollar American Rescue Plan signed by President Biden on March 11, 2021. The Restaurant Relief Fund gives 28.6 billion dollars worth of grant money to restaurants in need and is a piece of legislation heavily backed by New York Senator Schumer, whom Rigie closely supported.
Rigie discusses all of these experiences in the episode, along with what more needs to happen to get restaurants completely back on their feet, other pre-pandemic challenges in the hospitality industry that now should be addressed, and the overall power of the hospitality community.
Episode 39: Minimonies vs. Microweddings, Events at the United States National Arboretum, and 2021 Weddings & Trends with Natalie Thomas, Founder & Events Director at MTG Hospitality
On today's episode of Two Chicks, Three Seats, Kate and Rachel are joined by Natalie Thomas, Founder and Events Director at MTG Hospitality in Washington, D.C. At MTG, Natalie works as a third-party event planner and saleswoman for venues in the D.C area creating their event programs, one notably being the United States National Arboretum. Natalie has successfully created beautiful weddings at the Arboretum throughout the pandemic with the help of her creativity, marketing knowledge, and incredible vendor partners. Take a listen to the episode to hear all about planning and executing intimate COVID-safe weddings; working with the Washington D.C hospitality community during the pandemic; and what wedding trends and events are to come for the rest of 2021.
Check out MTG Hospitality on Instagram @mtghospitality or online at https://mtghospitality.com/
Episode 38: 4 Ways Hotels Can Succeed in 2021
On today's episode, Kate and Rachel take a look at hotels and the things that hotels can be doing to succeed in 2021. This episode will be helpful to those who work for hotels, but also event professionals who book events at hotels. With all the changes in daily life over the past 12 months, hotels have also had to adjust and pivot to fit the needs of guests, travelers, and groups with new safety guidelines and interests in mind. Make sure you are sticking with the trends so that your hotel is always top of mind when potential guests and clients are looking to book!
As always, reach out with feedback to 2chicks3seats@tripleseat.com!
Episode 37: February Trend Report: Cocktails, Cooking, Restaurant Dining, and Marketing Trends You Must Know
On today's episode, Kate and Rachel discuss all the coolest cocktail, home cooking, restaurant dining, and popular marketing trends (like TikTok, IG Guides, and IG Shop) that you must be in the know about! Some may be helpful for your restaurant and others may be fun to try on your own, but if you are at all interested in the latest industry trends, this episode is for you!