Blur & Blend Marketing...Trish Talks!
By Trish Rubin
Blur & Blend Marketing...Trish Talks!Jun 17, 2020
Episode 22 of Blur & Blend Marketing: How to be an ACE Networker in the Blur of Zoom Rooms
This Episode of the B& B describes my winning strategy, the secret sauce for my networking. success! My Framework since 2007? ACE Networking! A relationship building model that transfers networking success from IRL rooms to Zoom Rooms. In 15 min. Hear how to ... ASSOCIATE, CREATE, ENGAGE to keep you top of mind with people you want to do business with--even when you aren't with them in person!
The episode references Trish Rubin's New York Minute for Networking. Published in 2007, Its foundations transfer to digital relationship building in 2020!
Marketing for New Marketers... AND thanks to Covid19--WE are all NEW Marketers!
Trish starts off the podcast in TRAFFIC!
Isn't she in Quarantine? Tune in to find out how she starts in Traffic, and leads you through the Blur of today's marketing in COVI19. Use the rearview mirror, but look ahead. Everyone is a NEW MARKETER today because of the virus. Hear how to navigate, how to work with classics of marketing and refresh them, how to try to figure out consumers and beat the competition. It's a new world of capabilities that can keep you relevant in the new age of marketing in the Pandemic! You'll be GLAD you did.
Episode 20/ Blur & Blend: Marketing in the Pandemic: Is COVID19 a Brand?... and other Trending Marketing Questions
Hi All, In this episode I share an interesting marketing and brand perspective. How is the world of marketing messaging in this time of crisis?And is Corona behaving as a brand....these topics will be part of my teaching, writing, speaking and work with clients... using a Power of THREE frame from the field. Brands responding through ACTION/ INFORMATION/SUPPORT.
Here's an article with curated links that was helpful to me in seeing what brands are grappling with in this time.
How brands you know are communicating with audiences in crisis:
https://medium.com/@osobaprecious/brand-communication-in-the-midst-of-the-pandemic-panic-a7e0a78910a2
Don't Worry, Baby. A Re-boot of Blur and Blend Marketing from New York City
After shelving, Blur and Blend Marketing and being on the verge of launching a new, next level studio production called "The EducatED Brand", the global pandemic stepped in. So much for having control!
So everything's changed... I'm back in the "Blur and Blend"! And so are you along with me wherever you are in the world. But, "Don't Worry, Baby" as the Beachboy's sing... everything will turn out all right!
Spend some time with me in isolation on the Upper West Side of NYC where I share surviving in the blur of the pandemic. Learn how to blend your new reality into a positive moment-- one that will make us better versions of ourselves as people... and eventually as professionals when we get fully back to work. I'll give you the scoop on life in NYC where 8.5 million people have disappeared. Where it's Groundhog Day on the Upper West Side. I'll share a NYC story that will makes you smile... and give you hope.
Episode 18: From IESEG Paris... Marta Vazquez brings her International Voice to a Conversation about Building Global Educational Partnerships & the Benefits of Study Abroad
My guest is a colleague and friend... Marta Vazquez.
In her busy schedule, Marta gave me valuable time in her office in La Defense on the campus of IÉSEG School of Management, where the next gen of CHANGE MAKERS in business learns . We talked about the current context of Internationalism and study abroad and the power of networking. Marta has formed powerful international partnerships in higher education in a time of change. These 281 partner institutions benefit the school's faculty, staff and students. As the Associate Director of International Network and Development at IÉSEG School of Management over the last 9 years, Marta has used her connecting H2H , Human to Human, skill to find solid worldwide partnerships-- How does she do this? These relationships make the school an attractive collaborative institution for universities from Asia, Africa , the US and other corners of the world. With a background in business and a heart for higher education, she lives the BLUR and BLEND in International Ed. Marta gives listeners an up to the moment, state of the world view of global study, the joys, the challenges and possibilities of her role as she markets the story of IESEG worldwide.
Episode 17: Live from Lille! Rajat Nayer speaks for Z: the Next Generation as it faces the " Tumbleweed" Challenege
My guest is a former student now working in Lille on campus at @IESEG completing his Master Thesis. Rajat's a goal-driven Master's student with a targeted sense of initiative and improvement that he demonstrated to me in class a year ago. as well as in his professional work demonstrated in Customer, Store, and Web management. He's committed to his career in marketing and if you are looking for a savvy young professional in your organization, he's soon available!
Rajat, in his Linkedin profile says he is, "Aiming to use my existing knowledge and experience towards playing an active role to supporting a company towards its Marketing and Sales goals." Connect with him and see his passion for aviation on his linked in photo... and in the podcast learn about how his other love , as a musician at the piano, he creates a unique Gen Z profile. I like to introduce my students as works in progress and he is on a great track to his next stop.
For me, it was a pleasure to hear the thinking of a student almost a year after being in my classroom... he's a valued member of my tribe! And his thinking about the "Tumbleweed Generation" shows his creativity of mind as a marketer.
Episode 16: Takin' it to the Streets with Experiential Marketing and Adam Salacuse
Marketing in the age of personalization has led us to Experience! It's what most Gen Z audiences want from brands, but the value of experience knows no age limit. Humans thrive on stories, connection , emotion, and LIVE events that complement the integrated mix of any brand's communication. What's the meaning of this relative newcomer to marketing? Let Adam Salcuse, founder of the NYC based Experiential Marketing company ALT Terrain share the meaning and strategy behind taking it to the streets for awareness that leads to a consistent message and connecting loyalty with consumers. Spoiler alert... he's joined by the next Gen of marketers with Tulane Senior marketing/management student, Ben Taret, a member of the AMA College chapter at his university. it's a conversation that spans topics and practice of today into the future of marketing experiences..
Noisy Bonus Episode 15: Talkin' ED Tech and Educator Branding in the Middle School "Cafetorium" with Tech Coach Kathi Kerzsnowski
This is a bit of a noisy podcast on the fly ---but a real life networking story!
I met Kathi Kersznowski at my first NJ Teach Meet a few weeks ago. She gave an engaging 20 min. #Wakelet power session and I wanted to share her with my network so we grabbed a few minutes in a noisy school cafeteria to talk about her brand building journey--talk about real! She is a superstar of tech and teaching, and I loved the noisy buzz for this blur and bland on the fly in South Jersey... Just two Jersey girls talkin' tech, schools, and edu-brand!
Kathi is Technology Integration Specialist at Washington Township Schools in New Jersey, USA. where she directly serves four elementary schools, but also enjoys greater responsibilities as an educational technology leader for her entire district and beyond. She has worked as an elementary teacher, a special education teacher, a computer teacher, and has a Master’s Degree in School Administration. She is a blogger, keynote speaker, and presenter on various educational technology, STEM/STEAM, and leadership topics. She is proud to be an ambassador for several edtech companies including Buncee, Merge, and Wakelet. She is also a #TeachSDGs Global Ambassador, an MIEExpert and Master Trainer, and a Flipgrid Student Voice Ambassador! Find Kathi and learn from her on twitter @kerszi. She is authentically showing her educator brand !
Episode 14: Back to School Marketing Communication & Brand with Lori Perlow
Join me and my guest, Lori Perlow, the Communications Manager for Camden County Educational Services and President of NJ Chapter of National School Public Relations Association. In a tip -filled talk about blending trends from business brand and marketing into an Educational Communications Plan for 2020, learn how schools -- even those without a full time Communications professional-- can optimize their core value messages to all stakeholders and tell their story of the school brand. Lori's career started in Business Marketing in NYC for top companies, but she found her home in communication for schools. Her unique path helps her in the blur and blend of today's marketing. She helps schools to share their brand identity in the noise of digital and social.
Trish Talks... The 4 C's of Marketing that Every Brand Needs
Thanks to Brand Visionary, Jez Frampton, I've adopted his new age thinking for building Brands and Marketing them in the Blur of modern life. Tune in to hear how a simple yet powerful framework helps me as I pitch business, work with clients and teach my students all over the world.
Blur & Blend Marketing Episode 12: Let Annalie Killian help you boldly navigate out of your comfort zone using curiosity, connectivity, empathy and the power of doing that lead to innovation
Annalie Killian, @maverickwoman, VP of Strategic Partnerships for the NYC based cultural consultancy, Sparks and Honey, explains power tools for the future: employing Creative Emergence, curating diverse networks and going to the edges of your comfort zone. Thrive in times of ambiguity using Annalie's journey as a guide. Learn the value of nurturing your own creativity and growing beyond your traditional "strong ties " to where value lies... in the "weak ties" you curate from the range of people you meet along the way to innovation. See the things that others can't see in the fog. Build your confidence for developing your own unique way of going beyond the status quo in any eco-system in which you find yourself. Annalie is a master creator of partnerships and networks who offers several thought provoking examples from her global career path and solid resources to access in this podcast from Sparks and Honey. Look for Annalie on LinkedIn and Twitter and watch her on the streaming Sparks and Honey Facebook sessions.
Blur & Blend Marketing: Episode 11: Build a Personal Brand! What Disney's Goofy and Pluto can Teach you about Positioning your Brand Power... One Thousand Small Touches of Brand!
It's a beautiful weekend in NYC and I'm flexing my podcasting muscle after a great week of work before heading to Louisville, Kentucky to do two speaking engagements! One titled, "Going from BLAND to BRAND" !
On Wed., my work with international marketing students at LIM College NYC was an ideation session about brand image, brand promise and brand result that included the Disney touch including a former CEO of Disney's words to live by! Just had to revisit it with you! I'll be interviewing Annalie Killian at Sparks and Honey on Monday! Also... Look into Team Human by Douglas Rushkoff. Heard him on English comic and actor, Russel Brand's podcast ---and had to buy his book Team Human!
Such an impromptu podcast... it even features a call from a client!
Blur & Blend Marketing: Episode 10: Futurist, Garry Golden Focuses on the Lenses of Change --How to be Future Ready!
12 years ago I met a degreed FUTURIST at a networking event... before Twitter-- and I knew I'd struck networking GOLD! That professional was Garry Golden, the visionary founder of Forward Elements, who consults an array of top business clients and still has time to guest lecture for me at Baruch College. Through his speaking and consulting, Garry supports organizations that must reshape their businesses though this time of rapid change. He brings a lens of change thinking around his knowledge of how to innovate using :HINDSIGHT, INSIGHT, FORESIGHT which can inform a 21st century professional's own development in our blur & blend world.
Garry always brings the newest thinking of What's Now and Next to the conversation! Follow Garry Golden (TWO R's please!) on LinkedIN and on Twitter @garrygolden where he curates amazing content around the signals of change, and "hangs out" with the change makers you want to know!
A great conversation spanning the sectors of business and education as we face the unknowable future and embrace the fog to innovate in our work and personal future... and the future of the Next Gen!
Blur and Blend Marketing Episode 10: Amplifying!!! Got a Microphone... no Stopping me!
HI, All... On this short podcast, on this Fathers Day, dedicated to my Dad, Robert Douel, and his memory, I do a TEST of my new Microphone. I am committed to making your podcast experience as enjoyable as possible as I explore the ways that unique and supportive people in my extensive professional network find their way--professionally and personally-- in the fog of ambiguity and amplify the good to go beyond the status quo and to capture brand innovation.
Episode 9: Blur & Blend With Dr. Amy Gomez...Use Cross Cultural Marketing for Business and School Messaging
Join me and NYC based Advertising professional and thought leader, Dr Amy Gomez, at the Empire Hotel ! We uncover opportunities for communication professionals in business and education through gaining an understanding of Cross Cultural Advertising and Marketing. It's a time of growth for diverse populations. Amy knows how the blur and blend of her own career experience can inform you in messaging a range of people from many cultures and of different ages. Amy's a frequent lecturer to business students as well as being a top industry professional. Grab a coffee and join us for a mini-class on this important topic that crosses all sectors. It's a great way to inform yourself to create your innovative approach to messaging beyond a typical multicultural campaign. Following the podcast check out the article I wrote about Amy for District Administration Magazine and grab some more understanding ! https://districtadministration.com/da-op-ed-how-cross-cultural-marketing-can-improve-your-school-communications/?highlight=trish%20rubin
Episode 8: Blur & Blend Marketing: Get Behind the Wheel with Brand Innovator & Strategist, Scott Kerr, as we Journey through the Fog to Storytelling Success for Marketers!
In my first NYC podcast on the go from the hip, Gansevoort Hotel in the Meatpacking District in NYC, where the buzz of brand is all literally around us, I chat with my colleague and my "Responsible Twitter Stalking" success story, Scott Kerr. I'm proud to say my friend Scott is the Founder of Silvertone Consulting. He shares his personal story of Marketing from selling Marvel comics as a kid to a career spent representing the biggest brands around like Pepsi and BMW. His career path shows the value of a unique personal brand through distinguishing yourself with a blur and blend positioning. Enjoy his story about how design plays an important part in his personal brand marketing. Enjoy his take on building your own personal narrative as well as the narrative of his clients. As we chat inspired by neighboring iconic fashion bands, Chelsea Market, and the new Starbucks "Reserva", join us for a fun road trip about the power of narrative for brands today. I check out Scott daily on @scott_kerr on Twitter and Scott Kerr on LInkedIN and I suggest you do the same if you are interested in what's breaking news for brands!
Episode Six: Blur & Blend Marketing: "You Can't Sleep or Snore! " Africa from the Eyes of the NEXT Generation of Business... they are "Woke" by Experiential Marketing
Episode 5: Blur and Blend Marketing: "Are you Still Yourself?" Interview Dakar Groupe AIM Marketing Teacher/ Senegalese Entrepreneur, BABACAR LO
On my first trip to Africa, I interview a powerhouse marketing teacher and entrepreneur, Babacar Lo, ( Connect on LinkedIN/Medium/You Tube). My new colleague at GroupeIAM shares a world view of West African marketers joining the global world of marketing, while attempting to stay true to local and social spectrums of their culture. We touch the REALITIES of MARKETING here in a city that is a mix of cosmopolitan and hyper-local vibe. Join me on the ground in Dakar, "Door to Africa" , where I have been welcomed warmly! For anyone who has thought about business, marketing and brand globally, this is an intimate 21st century conversation about African marketing ... get out of your marketing bubble and expand your marketing view with me in Dakar as we blur and blend for the future in Senegal!
Blur and Blend Marketing: Tales of Retail and other Stories
I'm back from a Tech blur and podcasting again before heading to Dakar via Columbus OHIO! Now that's a Blur and Blend. IN this short session I'm living the Sparks and Honey signals life and finding out that my Avatar is for sale in NYC! Please tune in before I fly!
Episode 3: Blur &Blend Marketing: Trish Talks to Ted Fujimoto, a Rare Bird of Entrepreneurship
This is the session that almost got away! Rising from the ashes of poor internet connectivity, I am thrilled to bring you my first guest, Ted Fujimoto. Ted wrote an amazing chapter for ConnectED Leaders and I was introduced to his thought leadership. Learn from the President of Landmark Consulting in LA about innovation in the fog of organizations and their learning curve--- and how to gather your creatives around to you to enrich your business and professional life.
Episode 2: Blur & Blend on the road in LA!
Just me by the pool in LA...Blurring &Blending away after a great conference in LA. (Yipe, This rhyme is not intentional!...but I am a marketer!) Talking about Toys R Us and its challenge and looking forward to Ted Fujimoto, President of Landmark Consulting and my first guest!
Blur and Blend Marketing: Episode 1 Podcast Launch! Why cut through the Fog in Marketing? Embrace the blur --and blend!
Please enjoy this first episode of Blur & Blend Marketing... a Trish Talks Production. It's a Beta...it will get bettah!
Blur and Blend Marketing: A Trend for Brand Innovation
The Launch of Blur & Blend Marketing...Trish Talks!
The first "Beta" of my marketing Podcast! Blur & Blend will be a quick 20 minute stop for anyone in any sector who is ready to embrace the messaging "fog " of our digital and social world and innovate through collaboration and partnering. The cast will move you out of your comfort zone-- and outside the box.
Learn from someone who blew the doors off the box she lived in, in education, who then went on to grow a company brand that takes her around the world in the company of amazing people, young and old, entrepreneurs and corporate stars, who learn and share. If you are a marketer-- or think you want to be one... no training required here. I teach marketing and branding around the world with no formal academic training!
Simply put "I live the B&B... the Blur and Blend." My short podcast has a framework... Get ready for a fresh look at the CONTEXT of marketing and brand topics, hear from amazing international marketing, brand, education, media, retail, finance agency entrepreneurial GUESTS from around the world, learn of unique TRENDS in communication and culture and get ( because I'm an educator--homework!) takeaways to get ACTIONABLE in meeting your professional and personal brand and marketing goals.