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Trndsttrs Media Podcast

Trndsttrs Media Podcast

By Trndsttrs Media
The voice of trndsttrs exists to highlight, showcase, and capture actionable advice on becoming a trndsttr.

Our wish is to equip you with the knowledge to set trends in your own practice by learning from today's trndsttrs.

Join us on our mission to educate, disrupt markets, fuel innovation, and ultimately, set trends that move us forward.
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Currently playing episode

Gen Z in 2021 & Beyond | Aneesh Dhawan (Founder, PurPics)

Trndsttrs Media Podcast

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Is Decentralized Social Media the Future? | Interview with Weentar Co-founders
On today's episode I interview the co-founders of Weentar, a decentralized social media project creating a platform for creators to tokenize and own the content they push across social media. As the social media and blockchain worlds collide, what does this mean for the future of creator moneitization? How will this influence creativity on platforms? How do brands fit into this world? Tap in and let me know any questions you have!
27:22
July 26, 2021
Alexis Gillette | Delivering Organizational Change in Marketing
.Today we welcome marketing leader and team-first player, Alexis Gillette, to the Trndsttrs Podcast! Together, Jake and Alexis explore the drivers of organizational change, how to respond to pushback against "change", and how to inspire teams for greatness. As always, enjoy the podcast, and be sure to let us know your questions on social!
26:08
March 17, 2021
What Are NFTs & How Can Brands Leverage NFTs?
On today's podcast episode we welcome Trndsttrs post-creative strategist, Ankit M. to the podcast to break down the latest trend: NFTs. Ankit & Jake define exactly what NFTs are, what the market has looked like, and how brands can look to develop their own NFTs to support their marketing efforts. Thanks so much for tuning in and be sure to let us know your thoughts on social!
10:33
March 3, 2021
Jochen Koedijk (CMO @ ADT) | The Power of Brand Purpose
On today's podcast, we welcome Jochen Koedijk, the CMO of ADT. Jochen is an incredibly versatile marketing leader, with past roles in social advertising, SEM, SEO, and even web design dating back to his beginnings in marketing running his own web design agency! Today Jochen leads the marketing efforts at ADT, the largest security brand in North America. Together, Jochen and Jake explore the importance of a versatile skillset in marketing, the principles of leading a fast marketing team, and the true power of brand purpose. As always, please enjoy and let us know your thoughts on social!
27:21
March 2, 2021
Brian Kardon (CMO @ InVision) | How Marketing Has Evolved And Where It Is Going
On today's podcast episode we welcome Brian Kardon, CMO at InVision.  InVision is used by over 7 million customers to power a repeatable and streamlined design workflow. That includes tens of thousands of organizations and 100% of Fortune 100 brands. Brian has been recognized for his leadership and innovation in marketing, including Forbes' "50 Most Influential CMOs on Social Media" and Business Insider's "20 Executives Shaping the Future of Marketing." Jake and Brian explore the evolution of marketing, the roadmap to becoming a CMO, and how to best navigate today's challenges while equally preparing for the new ones that await us in the future. Be sure to let us know your thoughts on social!
32:48
February 22, 2021
Trndsttrs Weekly | Gen Z Dating, Super Bowl Ad Review, and How Gymshark is Dominating the Gen Z Market
On today's episode of Trndsttrs Weekly we cover insights into how Gen Z is transforming modern dating, the best Super Bowl ads as reviewed by our community of Gen Z, and how Gymshark is dominating the Gen Z market!
03:58
February 17, 2021
Trndsttrs Weekly | Gen Z + Life Insurance, CIA Recruiting Strategy, & Reddit's Brand Dominance
Hey everyone! Today is an audio version of our Trndsttrs Weekly series that has become wildly popular on LinkedIn. Each week we cover a unique Gen Z Insight, a relevant Gen Z trend, and a Brand Case on a brand doing well with Gen Z! On today's episode we cover Gen Z's new interest in Life Insurance, the CIA's new recruiting strategy, and how Reddit has grown thanks to r/wallstreetbets deciding to take on Wall Street. This is a quick 2 minutes to get your week started, and we hope you enjoy!
02:32
February 8, 2021
Michael Hunter | Is Generational Marketing Real?
On today's podcast, we welcome Michael Hunter, currently a director with AlixPartners. Prior to his role with AlixPartners, Michael has been both brand-side and agency-side, most notably serving as the CMO for BBDO, North America's largest ad agency at the time. Michael and Jake explore the fundamental role agencies serve for clients, the common mistakes being made in today's marketing, and debate on the validity of generational marketing as defined by the marketing industry. You will not want to miss this episode, so give it a listen and as always, let us know your thoughts on social!
30:33
February 3, 2021
Bill Hurley | Digital Transformation
On today's episode we welcome Bill Hurley, a digital transformation leader operating the current CMO of Syniverse. With past experiences as CMO of CenturyLink & Unify, Bill prides himself on an ability to transform digital experiences optimized for today's world. Bill & Jake explore the core of innovation, what holds firms back from innovating, and the practices needed to ultimately win. Enjoy the episode and as always, let us know your thoughts on social!
35:54
February 1, 2021
Jaekob Chenina | Artificial Intelligence
How will AI impact consumer behavior? How will AI transform modern marketing? Will AI take over the world? These are just a few of the questions we cover with Jaekob Chenina, one of the leading voices in the artificial intelligence community. Enjoy :)
25:26
January 28, 2021
Cory Treffiletti | Why Great Marketing Teams Never Have An Ego
On today's podcast episode we welcome Cory Treffiletti. Cory currently serves as an SVP & Marketing Executive with FIS Global. FIS Global is a fortune 500 company, and after the acquisition of Worldpay in 2019, the largest processing and payments company in the world. Cory & Jake explore the true application of a data-driven approach, how to best serve your consumer audience, and the principles of great marketing teams. Be sure to give this one a listen and to let us know your thoughts on social!
20:48
January 13, 2021
Denny Post (Red Robin, T-Mobile, Starbucks) | How Great Brands Are Made
On today's podcast episode, we welcome Denny Post. Denny is the former CEO of Red Robin, CMO at T-Mobile, SVP at Starbucks & Burger King, and CIO with Yum Brands. Now Denny acts as an advisor to several brands, including board member positions with Wyndham Destinations and Vital Farms. Denny & Jake dive into the evolution of marketing over the past few decades and explore exactly how great brands are built through a singular promise to consumers.  Be sure to let us know what you think of the podcast on social!
34:51
January 8, 2021
Michael Nevski (Financial Marketing Leader) | The Future of Financial Services & Marketing in the Financial Industry
Today we welcome Michael Nevski, a 2019 AdWeek Mentee, and long-time marketing leader in the financial industry. As you might be able to guess by the accent, Michael was actually born in Russia and came to the states in his early 20s with a clear vision of where he wanted to go. From there, he has risen through the ranks on the finance side and agency insights sight to become one of the leading voices of marketing in the financial services industry.  As industries continue to evolve, none face a greater evolution than what lies ahead for the finance industry. Michael & Jake dive into the future of finance, how financial advisers should adjust, and what next-generation finance leaders can do today to prepare for their career in the finance arena. Strap in, listen up, and let us know your thoughts on social!
26:32
December 29, 2020
Rose Jia (Amazon) | Becoming a Renaissance Marketer & the Future of Grocery Shopping
On today's episode, we welcome Rose Jia, an award-winning marketer currently operating as the Head of Paid Media at Amazon and the founder of RenaissanceMarketer.com!  Rose believes in a Renaissance approach to marketing. With her own background in finance, she believes that these unique backgrounds and skillsets work to cultivate well-rounded marketers with diverse skillsets. Leading the charge of Amazon's grocery division, Rose explores the future of the grocery and what that means for consumers and supply chains. Thank you all for listening, be sure to let us know your questions on social!
28:54
December 28, 2020
Elina Vilk (Facebook) | How SMBs Can Best Use Facebook in 2021
Today's episode isn't just a usual rant from Jake on how to best use Facebook and Instagram to fuel business growth... Today we chat with Elina Vilk, the Head of Global Small Business Marketing at a little known company named Facebook! Elina leads the charge for the millions of small businesses using Facebook and Instagram to connect, engage, and reach their potential customers. With the small business difficulties brought on in 2020, Elina not only covers the strategies for improved digital engagement but also touches on the initiatives led by Facebook to continue their support for SMBs. Be sure to tune into this one so you can head into 2021 with the most up to date Facebook strategy!
28:12
December 21, 2020
Gen Z in 2021 & Beyond | Aneesh Dhawan (Founder, PurPics)
On today's episode, Jake chats with Aneesh Dhawan, the founder of PurPics, a fellow Gen Z agency helping brands reach this elusive generation. Jake & Aneesh dive into the common misconceptions of Gen Z, what Gen Z will look like post-covid, and the clear first steps to start understanding this generation best! As always, thanks for tuning into the Trndsttrs podcast! Let us know your thoughts and questions on social!
31:40
December 18, 2020
Jake Whitman (Ludlow Capital) | Marketing to the Bottom-Line
Jake Whitman is the Senior Direct of Product Marketing at SoFi and Founder of Ludlow Capital, currently on the search to acquire a dynamic B2C business.  With past experiences as an author, brand manager at P&G, and marketing manager at Intuit, Jake prides himself on consistently challenging the status quo and taking risks. On today's episode, the duo of Jakes (Bjorseth & Whitman) break down driving change in corporate organizations, differentiating CPG and tech marketing, and how to truly move the needle in your marketing campaigns. 
28:25
December 9, 2020
Agency Insider: Don Neal, Founder @ 360 Live Media
Today we welcome Don Neal, the founder of 360 Live Media, the leading agency in the virtual event space.  Don is also a marketing professor, Member of the Forbes Council, and Ad Agency veteran.   On this episode, Don and Jake outline the role of brand marketing vs. sales-first marketing, the key attributes for young marketers to acquire, and the role of agencies in today's landscape.
20:49
November 27, 2020
Trndsttrs Weekly | Smart Drugs, COVID, & Steak-Umm
Hey crew, welcome to Trndsttrs Weekly! Our weekly series covering the trends happening in Gen Z that you need to know about. Each week we'll cover a Gen Z insight, a Gen Z trend, and a case of a brand doing a great job reaching Gen Z. On this week's episode, we cover Gen Z's Adderall abuse, Gen Z troubles ditching their social life to limit the spread of COVID, and how Steak-Umm is using next-level marketing IQ to win Gen Z consumers.  Let us know what you think on LinkedIn or Twitter!
04:26
November 21, 2020
Kayla Green (Riot Games / Angel City) | Esports, NWSL, & Fan Culture
Kayla Green is the Head of Strategy for Riot's Global Marketing team where she oversees go-to-market strategy for Riot's games across the globe. She's also the strategic marketing advisor for Angel City FC, the women's professional soccer team coming to Los Angeles in 2022. In both roles, she's passionately focused on creating marketing efforts that enhance the player experience and create meaningful engagements for players and fans everywhere. In this podcast, Kayla speaks about the culture of being a fan, what are the similarities between gaming and sports, and what marketers should be focused on in order to win the attention of their most sought-after fans and players. Support the Trndsttrs Podcast by subscribing to your favorite audio channel at anchor.fm/trndsttrs For more information on Trndsttrs visit trndsttrs.com 
31:14
November 20, 2020
Candina Weston (Microsoft) | Experiential Marketing
On today's episode, we welcome Candina Weston, the CMO & COO of Microsoft's Global Experiential Marketing Division. Candina has spent 21 years at Microsoft and now leads the division focused on being the publisher of the Microsoft network. Rethinking the role of content, distribution, and events navigating through COVID and technology disruption. Tune in to learn how one of the world's biggest brands designs experiential marketing today!
24:55
November 6, 2020
Arielle Long-Seabra (Goodcents) | Regional Marketing Strategies
Arielle Long-Seabra, the CMO of a local favorite Goodcents Subs, oversees the marketing of the 80+ regional locations throughout the Midwest. In today's episode, Arielle & Jake outline what marketing looks like for a mid-sized, locally-led brand like Goodcents. Competing against national chains, responding to COVID-19, and creating a grassroots community are a few of the key discussions outlined in this episode! You've heard from the biggest brands in the world, now see what marketing looks like at a mid-sized, locally-led brand like Goodcents. Oh, and we may be biased, but nothing beats a Goodcents sub ;)
26:51
October 23, 2020
Agency Insider: Eric Hu, Director of Strategy at Havas CX
We're thrilled to kickstart our Agency Insider series with Eric Hu, Director of Strategy at Havas CX.  Throughout our agency insider series, we'll be speaking with fellow agency leaders to uncover the insights, strategies, and ideas fueling marketing on the front lines. Eric's experience in the agency landscape is vast,  especially when you take into account his young age!  Together, Jake and Eric take a dive into HealthCare marketing, the future of healthcare, and the strategies cultivating the next generation of great marketing leaders.
28:43
October 16, 2020
Hayley Raymond (HelloFresh) | The Future of Food
On today's episode, Jake chats with Hayley Raymond of Hello Fresh to explore innovation in food, meal prep, and d2c meals. Hello Fresh has maintained status as the #1 meal kit delivery brand in the US, seeking to connect consumers with easy, healthy meals delivered right to their door! With a growing consumer need for healthy and convenient meals, meal kit brands have exploded in recent years. The market, predominately led by Millennials & Gen Z is poised to continue growing alongside our new desires and expectations from the food we eat. Let us know your thoughts on the podcast by leaving a review below!
25:04
October 9, 2020
Keia Clarke (WNBA) | Pioneering the WNBA
Keia Clarke, the COO & CEO of the WNBA's New York Liberty has dedicated her career to one of our favorite's: basketball. As the WNBA continues to grow in popularity year over year, Jake & Keia discuss what has made the WNBA great, how the WNBA plans for continued growth, and the challenges of pioneering a young sports league. Basketball and business fans, strap in for an incredible episode!
30:07
October 2, 2020
Gustavo Guerra (MWA) | Marketing in Music
Gustavo Guerra has a resume far too versed to share on this podcast bio. With decades in the music industry Gustavo has worked closely with Mike Dean to produce and release albums for artists such as Kanye West, Travis Scott, Kid Cudi, and more... Oh and did I mention Gustavo is a lead marketer and curator for the Rolling Loud music festival? Pair his decades of experience marketing for the biggest names in music with his brutal honesty and today's episode is quite the treat. Listen up, takes notes, and strap in for today's episode!
36:25
September 14, 2020
Jodi Harris (ABinBev) | Connecting Brand to Culture
Jodi Harris is the Global VP of Marketing Culture & Capabilities at ABinBev, the company behind all of your favorite brands such as Bud Light, Budweiser, Corona, and yes, Bud Light Seltzer of course (thanks millennials).  On today's episode, Jodi & Jake discuss what it means to be a brand in today's culture led market, how brands can connect to culture, and what the future of the alcohol/spirits category looks like. So grab a cold one and listen in for what will be your favorite episode yet!
30:59
September 7, 2020
Cheryl Caudill (IBM) | The Future of Marketing & Consumer Insights
Cheryl Caudill has spent 2 decades with IBM starting in partnerships & channel marketing to her role today as CMO of consumer industries. As CMO of arguably the world's most forward-thinking brand, Cheryl shares her experiences and insights into future technologies, changes in the marketing industry, and all things consumer insights.  On today's episode Cheryl and Jake discuss what future technologies mean for category innovation, how data will affect today's businesses, and how we, as the future marketing leaders of the world, can prepare for it. 
31:22
August 31, 2020
Mickey Citarella (OneBrands) | Challenger Brand Innovation & Marketing
On today's episode, we welcome Mickey Citarella, brand manager at One1Brands. With a background in the agency world, Mickey shares a unique perspective in experience from working with a multitude of brands to now working with only one! Category disruption, challenger brand, product innovation, brand positioning... these are terms you've heard and likely know the definitions for, but may have yet to see these in action. On today's discussion, Jake & Mickey dive into the weeds of what it means to be a challenger brand, to disrupt a competitive category, and to connect with consumers in new ways. Sit back, have a One1Brand protein bar, and enjoy!
23:12
August 11, 2020
Matt Kerbel (Canoo) | A Brand Today, For a Product Tomorrow
On today's episode, we welcome Matt Kerbel who is in Charge of Brand Strategy at Canoo. He has an incredible track record of building amazing brands.  Matt dives into this and more on this episode! Thank you for listening!  Bio: Matt Kerbel is In Charge of Brand Strategy at Canoo, a pre-launch electric vehicle membership that’s looking to shake up the traditional automotive model. Armed with more than a decade of marketing leadership roles for brands like Lyft, MeUndies, and Call of Duty, Matt is drawing on his combination of corporate and startup thinking to build a relevant and memorable Canoo brand from the ground-up – his biggest challenge yet. His obsession with consumer empathy, positive demeanor, and willingness to jump in and help, no matter what, has been contagious to his teams and enabled his success. When he’s not marketing the car of the near future, you can find Matt being a dad (#dadlife), talking about Canada (where he’s from), or planning his family’s next international adventure. Bio courtesy of https://www.brand-innovators.com.
28:35
July 28, 2020
Mayur Gupta (Gannett) | Using Data and Creativity to Drive Marketing
 Mayur Gupta is the Former Chief Marketing Officer at Freshly where he led a team of marketers to make Freshly an iconic brand and drive breakthrough growth; inspiring every household in America to bring a positive change in their lives by eating healthier each week. Prior to Freshly, Mayur was the Global VP for Growth & Marketing at Spotify. He was responsible for growing the free and subscribed user base for the company with growth hacking and data-driven, always-on experiences; testing new growth strategies, business models and partnerships. He drove the vision and strategy to establish a connected marketing ecosystem and growth machinery for Spotify’s multi-sided marketplace that connects the right artist with the right fan through programmatic discovery and accessibility. Mayur also sits on the Board of Directors of Gannett and D’Addario, guiding the C-Suite in their respective digital transformation and growth journeys. Prior to Spotify, he lead Marketing, OmniChannel Solutions business and Digital Capabilities at Healthgrades. He successfully drove the digital transformation of the company while being responsible for the vision, strategy and activation of one of the largest digital marketplace platforms in healthcare; delivering seamless OmniChannel Experiences and always-on patient engagement that drive better health outcomes and maximizes lifetime value for hospitals. He was the first ever Chief Marketing Technologist at Kimberly Clark, responsible for the vision, strategy and development of all digital & eCommerce capabilities across KC's global iconic brands.
21:53
July 17, 2020
Javier Meza (Coca Cola) | Building a Universal Brand
Javier Meza is the Global Chief Marketing Officer at The Coca-Cola Company. Throughout his lengthy career with Coca-Cola, Javier has led some of the most incredible marketing efforts that have been led by Coca-Cola. Starting in Latin America, Javier has been apart of Coca-Cola since 1998 where he started as a brand manager in Quito, Ecuador. Javier has played an intricate part in building Coca-Cola into the incredible brand that it is today. If you are looking to gain more knowledge on building generation brands, please listen to this amazing conversation between our founder Jake, and Javier Meza.  Javier on LinkedIn: https://www.linkedin.com/in/javier-meza-robayo/
37:01
July 15, 2020
Steve Lesnard (The NorthFace) | Building Impactful Brands that Last
Steve Lesnard is the Chief Marketing Officer at The North Face. Steve is an innovative marketing executive with 20+ years’ experience leading high-profile business growth, global brand campaigns, revolutionary product launches, and strategic partnerships across sports, technology, and lifestyle. He is a creative and strategic brand leader with a proven track record of integrated marketing excellence and digital innovation in an ever-evolving consumer landscape. In this episode, our founder Jake sits down with Steve to discuss how The North Face is consistently evolving their digital marketing and what they plan to do in light of the recent pandemic. The North Face supports athletes all over the world and how they support those athletes is constantly evolving. Steve and Jake talk all about how those efforts are changing and adapting.  Thank you for listening! 
29:41
June 26, 2020
Manoj Jasra (Northland Properties) | Leading through Change and Hardship
Thank you for listening to the Trndsttrs Media Podcast!  In today's episode, we welcome on Manoj Jasra Chief Digital Officer and Chief Marketing Officer @ Northland Properties. Northland Properties is responsible for a portfolio of companies ranging from sports teams to restaurants. Northland has been at the epicenter of industries effected by COVID-19 and in this episode, Jake and Manoj discuss how they are navigating the current pandemic.  About Manoj: I am a results-driven executive leader with deep experience in digital transformation, eCommerce, and marketing. I have developed seamless customer experiences and in addition to brand strategies through story-telling. Finally, I strive for success through servant-leadership, and inspiring teams to realize results.
28:17
June 15, 2020
Bryant Ison (PepsiCo) | Why innovation is key to building a lasting brand
Thank you for listening to the Trndsttrs Podcast! On today's episode, we welcome on Bryant Ison, a seasoned marketing veteran. In this episode, our founder Jake sits down with Bryant to discuss how innovation is key to building brands that last Be sure to listen to this entire episode because there is a ton of value jam-packed in this podcast episode.  About Bryant:  Built a mass retail organization: channel & go-to-market strategies for CBD retail brands inclusive of the back-end logistics capability (3PL, order to cash) * Designed and Built $30MM CBD retail business from zero dollars in January 2019 * Built start-up of marketing team from scratch for national & local marketing plans * Developed and launched $1Bn in global revenue behind new innovation and pipeline development * Increased revenue growth across a broad spectrum - developing to large brands: $50MM to $500MM * Drove late stage startup to IPO * Award winning marketer: Cannes Gold Lion, Two Burke awards at Johnson and Johnson, Effie Award, Olglivy award
35:42
May 28, 2020
Robin Daniels (Matterport) | Why Story Telling is Key to True Brand Building
Thank you for listening to Trndsttrs Podcast. In today's episode, we welcome Robin Daniels. Robin is the current CMO of Matterport with previous experience as an executive at companies like Salesforce, LinkedIn, Box, and more.  Jake and Robin have an incredible conversation about storytelling, CMO tactics, and other extremely interesting marketing talking points. If you enjoyed this conversation, share it on your Instagram story and tag @trndsttrsmedia.  About Robin: Robin is a business and marketing leader focused on delivering epic results through innovative, fun, and highly differentiated go-to-market activities while empowering people and teams to do the best work of their lives. Throughout his career he has held executive leadership roles in high growth companies of all sizes, including WeWork, Salesforce, LinkedIn, Box, Veritas, and Vera.
36:23
May 26, 2020
Matt Bruhn (Pabst Brewing) | Building Brands that Become Culture
Matt Bruhn is the president of Pabst Blue Ribbon and has worked for PBR for almost three years. With over 10 years of true marketing managerial experience, Matt has shown the importance of building nationally recognized brands. In this episode of the Trndsttrs CMO Series, Our founder Jake sits down with Matt to discuss all things PBR, the future of hard drinks, building amazing brands, and yes, beer. Take a listen and share on social media if you find any value in this conversation.  About Matt Bruhn: Matt previously served as Chief Marketing Officer for GWA Group Limited – Australia, where he led their business transformation from an industrial building business to a lifestyle brands business, generating positive growth trends each year. Prior to his role at GWA, Matt held the position of Global Senior Vice President, Smirnoff & Release Brands at Diageo PLC, where his focus was the delivery of ground-breaking marketing platforms for powerhouse brands including Smirnoff vodka, Cîroc vodka, Captain Morgan rum, and Diageo’s Venture Brand portfolio. Prior to his tenure at Diageo in the United States, Matt served in a variety of senior-level marketing roles at Diageo over a period of seven years in both Australia and Asia. Matt on LinkedIn: https://www.linkedin.com/in/mattbruhn1978/
30:44
May 21, 2020
Alejandro Tovar (Puratos) | Managing Marketing Teams Productively and Effectively
On this episode of the Trndsttrs Podcast, Jake sits down with Alejandro Tovar, a current VP of Marketing in the CPG space. In their conversation, Alejandro and Jake talk about how to lead well in marketing, how to be an industry leader in CPG marketing and key strategies that will elevate your marketing strategy. Take a listen and share your favorite moment by sharing on Instagram or LinkedIn. About Alejandro: Alejandro has demonstrated resilient leadership in business management, P&L, and cross-collaboration with multidisciplinary teams. Drives market share, innovation, and profitability in a dynamic/volatile environment. Experience leading multimillion-dollar categories in CPG, food, and beverage for Business to Consumer and Business to Business. He has managed marketing teams at Pepsi Co, Puratos, and Philip Morris. With over two decades of experience, Alejandro has a proven track record of managing and leading effective teams. Connect with him on Linkedin: https://www.linkedin.com/in/atovar/
28:20
May 19, 2020
Melissa Boudreau (Emagine Entertainment) | Changes in Entertainment
Welcome back to the Trndsttrs CMO Series presented by Trndsttrs Media! This podcast series, hosted by our founder Jake Bjorseth, is aimed at breaking down the stories, thought processes, and tactics of some of the world's best Chief Marketing Officers. In today's episode, Jake sits down with Melissa Boudreau. In their conversation, Jake and Melissa discuss all things theaters and key marketing tactics. Take a listen and don't forget to leave a review!  About Melissa Boudreau: Melissa Boudreau, grew up in Detroit, MI and is a lover of all things Detroit (New York) and Michigan. Melissa’s career began as a store manager for the Michigan based, Moosejaw Mountaineering, she left as a Senior Marketing Manager working on the inventive “Moosejaw Madness” marketing campaign. In 2015, Melissa was lured away by another Michigan based company, Emagine Entertainment, an innovative movie theater chain, where the guest experience is barred none. From overseeing media initiatives and website development to Emagine’s “guest-centric” loyalty program, Melissa is always looking for the best fit for Emagine, from corporate partnerships to community involvement. Melissa on LinkedIn: https://www.linkedin.com/in/melissa-boudreau/
28:22
May 7, 2020
Mark Metry (Humans 2.0 Podcast) | Humans, Creativity, & Mindset
Hey all and welcome back to the Trndsttrs Podcast presented by Trndsttrs Media. This podcast, hosted by Jake Bjorseth, is aimed at breaking down the stories, thought processes, and tactics of the world's most creative minds. In today's episode, Jake sits down with Mark Metry, the host of the Humans 2.0 podcast. In this podcast, Mark talks about his story and how he has gone on to speak at numerous events, hosted a top 100 podcast, and is even appearing in an Amazon Prime docuseries titled "The Social Movement."  About Mark Metry:  To learn all about Mark, visit his website and check out his new book called "Screw Being Shy." His website is listed here: https://www.markmetry.com/ Check out his podcast here: https://www.markmetry.com/humans-2-0-podcast
39:28
April 29, 2020
Josh Levin (Empowered Electric) | Be Different to Grow
Welcome to the Trndsttrs CMO Series presented by Trndsttrs Media. This podcast series, hosted by Jake Bjorseth, is aimed at breaking down the stories, thought processes, and tactics of the world's best Chief Marketing Officers. In today's episode, Jake sits down with Josh Levin, the CEO of Empowered Electric. In their conversation, Jake and Josh discuss how Josh is changing the way construction is marketed, the power of storytelling, and the difference between self-employed and building a  business. Take a listen! About Josh Levin: Josh is the CEO of Empowered Electic. The Chicago native has over 15 years of experience and continues to build one of the fastest-growing electrical companies in the country. Josh has been featured in Inc Magazine and Biz Journals and continues to be a social media wizard. Subscribe to Josh's podcast: https://empoweredkc.com/podcast/ Check out Empowered Electric on Instagram: https://www.instagram.com/empoweredkc/?hl=en 
35:07
April 27, 2020
Melanie Huet (Serta Simmons) | Adapting to the New Normal
Welcome to the Trndsttrs CMO Series! The Trndsttrs CMO Series is the Trndsttrs Media CMO Podcast series. This podcast series, hosted by Jake Bjorseth, is aimed at breaking down the stories, thought processes and tactics of the world's best Chief Marketing Officers. In today's episode, Jake sits down with Melanie Huet, CMO of Serta Simmons. In their discussion, Jake and Melanie discuss how Seta Simmons is marketing to Gen Z, what Serta Simmons is doing to support those affected by COVID-19, and other topics that revolve around sleep.  About Melanie Huet: Melanie is a seasoned marketing professional, innovating and leading teams at companies like Uniliver, Kemberly-Clark, Kraft Heinz and most recently Serta Simmons. Melanie has been featured in Forbes Magazine, Thrive Global, and has received numerous marketing recognitions.  Connect with Melanie on LinkedIn HERE! 
25:58
April 20, 2020
Setting the TRND - Carson Foley x Jake Bjorseth
Welcome to Setting the Trnd! Setting the Trnd is the Trndsttrs Media Product Marketing Podcast series. This podcast series, hosted by Carson Foley (@carsonbfoley), is aimed at breaking down the stories, thought processes and tactics of the world's best product marketers.  In today's episode, Carson talks with Jake Bjorseth, the CEO of Trndsttrs Media. Carson and Jake cover a plethora of topics including Starbucks coffee, Amazon, Sleep tactics, and yes... marketing.  About Jake Bjorseth: Jake is a true Gen Z down to his bones. Founding Trndsttrs back in 2017, Jake has set out to build the most disruptive agency in the world. Jake has worked with small businesses, Fortune 500 companies, and everything in between. This gives him an incredible perspective on marketing, our world and all things coffee. Find him on LinkedIn at: https://www.linkedin.com/in/trndsttr/
41:33
April 15, 2020
Build The Show Not The Movie | Ask Gen Z Show Episode #1
In our first ever #AskGenZShow episode, Jake speaks with several business owners, marketers, and brand managers to cover all things Gen Z.    Topics discussed:  Becoming the show, not the movie  Ranking social platforms in order of priority and why  You have to play on the platform in order to win Why Gen Z is so unlike Millennials and plenty more...   If you enjoyed today's episode let us know on one of our social channels!
54:14
February 1, 2020
The Future Of Financial Advising | What The Next Decade Means For Financial Advisors W/ Harrison Quinn
On today's podcast, Jake talks with Harrison Quinn, who's branded himself as the @millennialfinancialadvisor (go follow him on Instagram) to talk about personal finance, roboadvisors, the future of financial advisors, passive income, entrepreneurship, and much more! Let us know how you liked this episode, shoot a DM to any of the Trndsttrs team on LinkedIn. 
32:52
January 21, 2020
Your Team Matters Most | A Discussion on Talent w/ Emerson Hodes
On today's podcast, Jake sits down with Emerson Hodes, Sales Manager at Chief of Staff KC, to uncover strategies to get the right people on board, how employers can navigate a competitive job market, and how prospective employees can stand out.  Let us know how you enjoyed the episode! Tell us, what was your one takeaway? DM your answer to Jake Bjorseth on LinkedIn!
20:35
January 6, 2020
Weekly Trends | Dying Movies (literally), WEWORK IPO, and Walmart’s Gun Ban
Aug. 6, 2019 ⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀ On this week of the Weekly Trends we talk about: ⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀ Movie theatre's trying to fight against “Netflix and Chill” aka streaming services ⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀ Our prediction on WeWork’s IPO (feat. Evan Park - Strategist) ⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀ How Walmart recently ended sales of handguns and certain types of ammunition. How will other brands respond to this push towards no guns by association in the future?
03:24
September 9, 2019
Weekly Trends | Twitter Beefing, Social Influence, Disney vs. Netflix
Aug. 30, 2019 • On this week’s breakdown on today’s trends we look at: The recent blowup of Twitter famous fast food chains, seeing who is the raining champion of the infamous chicken sandwich  The Amazon and how social media influencers can create a wave of change in today’s generations Disney vs. Netflix and who you’ll be binge watching next!
01:21
September 2, 2019
Weekly Trends | Target: Good & Gathered, Teen Anxiety, & Four Loko
CPG, Anxiety, and Booze - all on this week’s weekly trends episode -> / Targets new grocery store brand Good & Gather set to offer over 2,000 items! How will existing CPG brands respond? / Anxiety plagued as a serious problems for today’s teens. How will corporations tackle this issue? / Four Loko launches their own spiked seltzer brand by the end of the year. Let’s get ‘lit’ as the kids say 💥
01:37
August 23, 2019
Weekly Trends | Nespresso Green Bikes, Pepsi Sunburn, & Lucky Charms
 First, Nestlé Nespresso SA is partnering with a lifestyle brand to make bikes out of recycled coffee pods. Even better, these bikes are buy one give one, going to school girls needing transportation. “Win, Win, Win scenario” - Michael Scott / Next, Pepsi made a quick social logo switch up in response to a Chris Pratt’s viral sunburn. Chris compared his sun burn and trunks to the Pepsi logo, then Pepsi responded by making their logo a sunburnt variation of itself. Well done Pepsi social ( VaynerMedia ). / Finally, Lucky Charms USA is partnering with Jet Puff to release only marshmallows as a product option. The big question here is whether it is on consumers or corporations to push healthier eating options. / Now your turn, What else happened that I missed? What are your thoughts on these?!?
01:54
August 19, 2019
The Journey Thus Far
Hey everyone, today we have Jake in on a conversation with KC's Startland News to talk about the foundations and start of Trndsttrs Media. Jake gives some description into the KC ad market and the transition from working with other businesses to an independent agency. 
12:42
August 7, 2019
Helping: When Supporting the Employee Comes First
Jake Borjseth of Trndsttrs Media talks to an employee engagement specialist, Dr. Cartwright of People Success. Jake and Dr. Cartwright engage in employee success, entrepreneurial spirit, and working on employee relations inside the workplace by putting emphasis on growth and work success.
14:24
July 31, 2019
Creativity, Stranger Things, and Coca-Cola?
We have Esai, the Trndsttrs Creative Director, come and talk about the current creative space that we all live in. This discussion dives deep into heart felt advertisements that we continue to see everyday and the changing world of storyboarding, Stranger Things conspiracy theories and how Coca-Cola might have planned their new product flop and how Trndsttrs Media is changing the advertising space. 
21:50
July 24, 2019
Visions, Mission, What, How and Why
We sit down with R&D and marketing specialist Evan Park. We talk with him about some of the opportunities Trndsttrs media brings and get to know the who, what, when, where and why processes of Trndsttrs Media.  
14:32
July 18, 2019
Content Quality vs. Frequency
Jake and J29 director, Kevin, sit down at Krokstrom Scandinavian Comfort Food in KC to talk about big market players, social content strategy and social media algorithms. Enjoy. 
15:07
July 12, 2019