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You're Not Your ROAS by Triple Whale

You're Not Your ROAS by Triple Whale

By Triple Whale

Join us in exploring the deep ocean of Marketing, Ecom, DTC and strategies to make you more money.
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EP 45 - Davie Fogarty: Over $400M In Shopify Sales In 4 years (How He Did It)

You're Not Your ROAS by Triple Whale

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EP 52 - Jon Shanahan: What It's REALLY Like To Go On Shark Tank
EP 52 - Jon Shanahan: What It's REALLY Like To Go On Shark Tank
Today Rabah is chatting with Jon Shanahan, who runs successful male beauty brand, Stryx. You'll get the inside scoop on: - How DTC brands can get on Shark Tank - What it's really like to be on the show (benefits, drawbacks, etc.) - Secrets to success in the male beauty niche If you enjoy this episode, subscribe so you don't miss the next one! Oh. And before we forget... Join 10,000+ of the best ecommerce marketers + operators and get marketing breakdowns, expert advice, and insider marketing resources straight to your inbox, right here. Connect with us on social! 📲 Follow Triple Whale on Twitter - https://twitter.com/triplewhale Follow Rabah on Twitter - https://twitter.com/rabahrahil Follow Jon Shanahan on Twitter - https://twitter.com/JonShanny See you next Wednesday at 9AM EST 👋 PS - when you’re ready to unlock profitable growth for your ecom brand, sign up for Triple Whale - https://triplewhale.com
58:14
November 02, 2022
EP 51 - How To Build A Successful Ecommerce Agency
EP 51 - How To Build A Successful Ecommerce Agency
So you want to start and scale a successful ecom agency… but you don’t know where to start. You’re in luck. Today we brought Jordan Platten — successful agency operator — on the show to talk about: How to structure a high converting offer (and why scaling down is often the solution to offer related problems) How to decide whether to build a big or ‘lean’ agency How to monetize WITHOUT a massive audience …and more! Oh. And before we forget... Join 10,000+ of the best ecommerce marketers + operators and get marketing breakdowns, expert advice, and insider marketing resources straight to your inbox, right here. Connect with us on social! 📲 Follow Triple Whale on Twitter - https://twitter.com/triplewhale Follow Rabah on Twitter - https://twitter.com/rabahrahil Subscribe Jordan Platten on YouTube - https://www.youtube.com/c/JordanPlatten See you next Wednesday at 9AM EST 👋 PS - when you’re ready to unlock profitable growth for your ecom brand, sign up for Triple Whale - https://triplewhale.com
54:53
October 26, 2022
EP 50 - Jon MacDonald On CRO Fundamentals for DTC Brands
EP 50 - Jon MacDonald On CRO Fundamentals for DTC Brands
EP 49 - Jon MacDonald On CRO Fundamentals for DTC Brands
01:09:29
October 20, 2022
EP 49 - Drew Fallon: Ecommerce Finance 101, Why Brands Need Retail, and More
EP 49 - Drew Fallon: Ecommerce Finance 101, Why Brands Need Retail, and More
Today Rabah sits down with Drew Fallon, COO of Mad Rabbit Tattoo. Topics covered include: - why ecom operators NEED an understanding of finance (it kills businesses) - DTC is dead? Why brands should get into retail - Amazon as a channel for ecom brands Absolute heater. Drew is a legend.
01:08:19
October 12, 2022
EP 48 - Jonathan Packer On Building A Portfolio Company of DTC Brands, Vending Machines As A Distribution Channel, and More
EP 48 - Jonathan Packer On Building A Portfolio Company of DTC Brands, Vending Machines As A Distribution Channel, and More
Today we have Jonathan Packer, founder of GOAT Foods on the show. GOAT Foods is a very interesting company building a portfolio of different businesses based on snacks. They are doing some cool things with ordering and gifts as well as samples. They are building a great business and DTC operators should be studying their fundamentals. If you enjoy, subscribe for weekly interviews! And, don't forget to... Grab our FREE Ultimate BFCM Guide to have your most profitable BFCM yet (right here). And join 10,000+ top marketers and operators, and sub to Whale Mail for in-depth ecom marketing insights guidance every week right here. Follow Jonathan on Twitter 🐦 Unlock another level of ecommerce growth with Triple Whale → https://triplewhale.com
53:07
October 05, 2022
EP 47 - Tim Masek on Advice For Early-Stage Brands, DTC Subscription Trends, and More
EP 47 - Tim Masek on Advice For Early-Stage Brands, DTC Subscription Trends, and More
Today Rabah sits down with Tim Masek - founder of 1-800-D2C, an awesome resource for brands to learn about tech for DTC as well as DTC insights/trends. On this episode, Rabah and Tim break down tactical advice for early-stage DTC (D2C?! how do you spell it 🤣) brands, trends Tim is seeing in the DTC world, and more. Heater of an episode. If you enjoy, subscribe for weekly interviews! And, don't forget to... Join 10,000+ top marketers and operators, and sub to Whale Mail for in-depth ecom marketing insights guidance every week right here. Follow Tim on Twitter 🐦 Unlock another level of ecommerce growth with Triple Whale → https://triplewhale.com
59:33
September 14, 2022
EP 46 - Bari Rosenstein Reveals The Organic Social Media Playbook for DTC Brands
EP 46 - Bari Rosenstein Reveals The Organic Social Media Playbook for DTC Brands
Paid media buying is getting hard and harder in 2022. What's one way to make it cheaper and more effective? Have a STRONG organic social presence. And today we brought in an expert to give you the proven strategies to make it happen. Bari Rosenstein runs social over at Auntie Anne's, the famous pretzel brand. When it comes to viral TikToks, banger tweets, and everything in between... she knows what she's doing. Get ready to take notes. Now, don't forget to... Join 10,000+ top marketers and operators, and sub to Whale Mail for in-depth ecom marketing insights guidance every week right here. Follow Bari on Twitter 🐦 Unlock another level of ecommerce growth with Triple Whale → https://triplewhale.com
01:00:44
September 07, 2022
EP 45 - Davie Fogarty: Over $400M In Shopify Sales In 4 years (How He Did It)
EP 45 - Davie Fogarty: Over $400M In Shopify Sales In 4 years (How He Did It)
Today we have an eCommerce legend on the show. Davie Fogarty has done over $400m in Shopify sales in 4 years, as founder of the Oodie. Today he reveals how he spots eCommerce product trends, and how he built his eCommerce success. Get ready to take notes. Now, don't forget to... Join 9000+ top marketers and operators, and sub to Whale Mail for in-depth ecom marketing insights guidance every week right here. Follow Davie on Twitter 🐦 Unlock another level of ecommerce growth with Triple Whale → https://triplewhale.com
01:02:28
August 31, 2022
EP 44 - Amanda Goetz on Growing A Successful Ecommerce Brand WITHOUT Paid Advertising
EP 44 - Amanda Goetz on Growing A Successful Ecommerce Brand WITHOUT Paid Advertising
Today, Rabah welcomes the wonderful Amanda Goetz to the show. Amanda is founder of House of Wise - a direct-to-consumer CBD brand. (I've tried the gummies... they're 🔥🔥) Being a CBD brand, House of Wise is in a tricky spot - they can't run ads on Facebook, TikTok, and the other traditional channels DTC brands use to scale. So how do they do it? What's the secret? Rabah and Amanda dive into it all on today's episode. Whether your run paid or not... this interview is full of gems for you to steal. Now, don't forget to... Join 8000+ top marketers and operators, and sub to Whale Mail for in-depth ecom marketing insights guidance every week right here. Follow Amanda on Twitter 🐦 Unlock another level of ecommerce growth with Triple Whale → https://triplewhale.com
57:45
August 24, 2022
EP 43 - Jordan Konkol on Finding Product Market Fit, Customer Service VS Media Buying, and More
EP 43 - Jordan Konkol on Finding Product Market Fit, Customer Service VS Media Buying, and More
Today, Rabah sits down with Jordan Kankol, and drops fire on finding finding product market fit for your ecommerce brand + shares some (potentially spicy) takes on customer service vs media buying, plus more. Heater of an episode. Now, don't forget to... Join 8000+ top marketers and operators, and sub to Whale Mail for in-depth ecom marketing insights guidance every week right here. See if Triple Whale is right for your eCommerce brand or agency - https://triplewhale.com
52:46
August 18, 2022
EP 42 - Not All Impressions Are Equal with Emmanuele Maragno
EP 42 - Not All Impressions Are Equal with Emmanuele Maragno
Not all ad impressions are equal, and today Rabah sit's down with Emmanuele Maragno to dive into all the reasons why. This episode might surprise you... Now, don't forget to... Join 8000+ top marketers and operators, and sub to Whale Mail for in-depth ecom marketing insights guidance every week right here. Follow Emmanuele on LinkedIn 💼 See if Triple Whale is right for your eCommerce brand or agency - https://triplewhale.com
01:00:13
August 10, 2022
EP 41 Noah Tucker on How To Combat Rising CAC Affiliate Marketing
EP 41 Noah Tucker on How To Combat Rising CAC Affiliate Marketing
Rising CAC? You're not alone, and you'll want to listen to this episode with Noah Tucker. Noah is founder of Social Snowball, an affiliate & referral marketing platform for eCommerce brands. Noah and Rabah walk through what an effective affiliate program for ecom looks like (get your notebook out to write this down). Incredibly valuable episode! Now, don't forget to... Join 8000+ top marketers and operators, and sub to Whale Mail for in-depth ecom marketing insights guidance every week right here. Follow Noah on Twitter 🐦 See if Triple Whale is right for your eCommerce brand or agency - https://triplewhale.com
53:48
August 03, 2022
EP 40 - Drew Marconi and Adam Kitian On Ecommerce Pricing Strategy 101
EP 40 - Drew Marconi and Adam Kitian On Ecommerce Pricing Strategy 101
Today's we have a heater of an episode for you. Rabah welcomes Drew Marconi and Adam Kitian, cofounders of Intelligems, to the show. We break down how to use A/B testing to informs pricing, unit economics, and more stuff your *need* to understand to be an effective ecommerce operator in 2022. Incredibly valuable episode! Now, don't forget to... Join 8000+ top marketers and operators, and sub to Whale Maile for in-depth ecom marketing insights guidance every week right here. Follow Adam and Drew on Twitter 🐦 See if Triple Whale is right for your ecommerce brand or agency - https://triplewhale.com
01:12:45
July 28, 2022
EP 39 - How Marcus Milione Bootstrapped Minted New York & Took Over TikTok
EP 39 - How Marcus Milione Bootstrapped Minted New York & Took Over TikTok
You've probably seen today's guest on your TikTok FYP at some point. Marcus Milione is founder of Minted New York, a fast growing fashion brand that he's been bootstrapping successfully. He's both a wealth of knowledge and a fantastic human being. And today Rabah got to sit down and dive into his story, how he used TikTok to build affinity for his brand, and his best advice for brands that choose to go the bootstrapped route. Incredibly valuable episode! Now, don't forget to... Join 8000+ top marketers and operators, and sub to Whale Maile for in-depth ecom marketing insights guidance every week right here. Follow Marcus on Twitter: https://twitter.com/Marcus_milione See if Triple Whale is right for your ecommerce brand or agency - https://triplewhale.com
01:00:37
July 20, 2022
EP 38 - Jure Knehtl On How To Build An International Ecommerce Business
EP 38 - Jure Knehtl On How To Build An International Ecommerce Business
Today, Rabah welcomes Jure Knehtl to the show. In this episode, we go over the playbook to build an international ecommerce business and expand in markets in new countries. This episode is packed with actionable takeaways for anyone wanting to build an ecom business that operates successfully in multiple countries. Enjoy! Now, don't forget to... Join 8000+ top marketers and operators, and sub to Whale Maile for in-depth ecom marketing insights guidance every week right here. Follow Jure on Twitter: https://twitter.com/JureKnehtl See if Triple Whale is right for your ecommerce brand or agency - https://triplewhale.com
44:53
July 13, 2022
EP 37 - Asher Ismail on How To Raise Capital WITHOUT Giving Up Equity
EP 37 - Asher Ismail on How To Raise Capital WITHOUT Giving Up Equity
Today, Rabah welcomes Asher Ismail to the show. Asher is co-founder of Uncapped, helping founders get growth capital without interest, equity, warrants or personal guarantees. This episode is mind-blowing, and Asher has a WILD gift for you at the end of the episode. Enjoy! Now, don't forget to... Join 7000+ top marketers and operators, and sub to Whale Maile for in-depth ecom marketing insights guidance every week right here. Follow Asher on Twitter: https://twitter.com/asher_ismail See if Triple Whale is right for your ecommerce brand or agency - https://triplewhale.com
58:46
July 07, 2022
EP 36 - Maddy Sukoru: From AT&T Tech To Ecom Software Founder
EP 36 - Maddy Sukoru: From AT&T Tech To Ecom Software Founder
Today, Rabah welcomes Maddy Sukoru to the show. Maddy is founder over a Groupshop, and has a hell of a story (with lots to learn from). Enjoy! Now, don't forget to... Join 7000+ top marketers and operators, and sub to Whale Maile for in-depth ecom marketing insights guidance every week right here. Follow Maddy on Twitter: https://twitter.com/MaddySukoru See if Triple Whale is right for your ecommerce brand or agency - https://triplewhale.com
58:13
June 29, 2022
EP 35 - Sean McGinnis On Leadership Strategies For Ecommerce Operators
EP 35 - Sean McGinnis On Leadership Strategies For Ecommerce Operators
Sean McGinnis is President & Integrator at @KURUFootwear - and he's a wealth of knowledge, given his 13+ years of experience in ecommerce. Today Rabah sits down with him to dive into lessons learned build KURU, effective leadership strategies for operators in charge of a team, and more! Lot's to learn here. Enjoy! Now, don't forget to... Join 7000+ top marketers and operators, and sub to Whale Maile for in-depth ecom marketing insights guidance every week right here. Follow Sean on Twitter: https://twitter.com/seanmcginnis See if Triple Whale is right for your ecommerce brand or agency - https://triplewhale.com
01:03:24
June 22, 2022
EP 34 - Jeremiah Prummer - From Dumpster Diving To Ecom SaaS Acquisition
EP 34 - Jeremiah Prummer - From Dumpster Diving To Ecom SaaS Acquisition
Today Rabah welcomes Jeremiah Prummer to the show. Jeremiah is founder and CEO of KnoCommerce - a leading post-purchase survey software for ecom companies. Jeremiah is a gem of a human, and has had a wild journey - from dumpster diving to a company acquisition! Lot's to learn here. Enjoy! Now, don't forget to... Join 6000+ top marketers and operators, and sub to Whale Maile for in-depth ecom marketing insights guidance every week right here. Follow Jeremiah on Twitter: https://twitter.com/JeremiahPrummer See if Triple Whale is right for your ecommerce brand or agency - https://triplewhale.com
01:03:37
June 16, 2022
EP 33 - Jason Portnoy On Crucial Lessons Learned Over A Decade In Ecommerce
EP 33 - Jason Portnoy On Crucial Lessons Learned Over A Decade In Ecommerce
Jason Portnoy is one of the OG's in ecommerce. And today, Rabah had the pleasure of hosting in on You're Not Your ROAS. We dove into Jason's takes on: - The best and worst parts of entrepreneurship - Tactical advice for aspiring agency owners and brand builders - Navigate the next few (potentially tough) years in the ecommerce industry Now, if you enjoyed this... Join 6000+ top marketers and operators, and sub to Whale Maile for in-depth ecom marketing insights guidance every week right here. Follow Jason on Twitter: https://twitter.com/jasonportnoy See if Triple Whale is right for your ecommerce brand or agency - https://triplewhale.com
54:30
June 09, 2022
EP 32 - Rob Fraser On Bootstrapping An Ecom Business To 10 Million and Scaling To 100 Million
EP 32 - Rob Fraser On Bootstrapping An Ecom Business To 10 Million and Scaling To 100 Million
Rob is a former pro cyclist and 5x Canadian National Team. He has bootstrapped Outway Socks into a 10 million dollar business and now plans on scaling it up to 100 million dollars. Follow Rob on Twitter: https://twitter.com/robbfraser Join 6000+ top marketers and operators, and sub to Whale Maile for in-depth ecom marketing insights guidance every week right here. Checkout out Triple Whale - https://triplewhale.com
01:04:27
June 02, 2022
EP 31 - Ben Parr on Building Octane AI and How AI Will Change Ecom
EP 31 - Ben Parr on Building Octane AI and How AI Will Change Ecom
Ben Parr is the co-founder and President of Octane AI. He also happens to be one of the brightest minds in ecom. When Ben talks, we listen. And today Rabah sits down with him to dive into his journey, building the Octane AI zero-party data platform, and what the future looks like for ecommerce brands. If you're an ecom founder, marketer, or agency owner... this is required listening. Enjoy :) Follow Ben on Twitter: https://twitter.com/benparr Join 6000+ top marketers and operators, and sub to Whale Maile for in-depth ecom marketing insights guidance every week right here. Checkout out Triple Whale - https://triplewhale.com
58:45
May 26, 2022
EP 30 - How Moiz Ali Made $100 MILLION Selling Deodorant
EP 30 - How Moiz Ali Made $100 MILLION Selling Deodorant
Simply put, Moiz is a DTC powerhouse. After raising only $500K, he went on to sell Native Deodorant for $100,000,000 And today Rabah sits down with him to dive into his journey, brand-building advice, and more. If you're an ecom founder, marketer, or agency owner... this is required listening. Enjoy :) Follow Moiz on Twitter: https://twitter.com/moizali Join 6000+ top marketers and operators, and sub to Whale Maile for in-depth ecom marketing insights guidance every week right here. Checkout out Triple Whale - https://triplewhale.com
56:54
May 18, 2022
EP 029 - Amy Madonia on How To Best Use Data To Grow Your Ecom Business
EP 029 - Amy Madonia on How To Best Use Data To Grow Your Ecom Business
In this episode of You're Not Your ROAS, Rabah sits down with Amy Madonia to go over how to take numbers and turn them into narratives to help grow you ecom business in an effective manner. Follow Amy on Twitter: https://twitter.com/amymadonia Join 5100+ top marketers and operators, and sub to Whale Maile for in-depth ecom marketing insights guidance every week right here. Checkout out Triple Whale - https://triplewhale.com
54:06
May 12, 2022
EP 028 - Olly Hudson Reveals How To Grow Your Ecom Business With TikTok Ads In 2022
EP 028 - Olly Hudson Reveals How To Grow Your Ecom Business With TikTok Ads In 2022
Olly is spending upwards of $2M per month on TikTok ads for his clients, and today Rabah sits down with him for a crash course. If you're still on the fence about TikTok ads, or just want to scale them more effectively... this is a must listen. Follow Olly on Twitter: https://twitter.com/oliverwhudson Join 5100+ top marketers and operators, and sub to Whale Maile for in-depth ecom marketing insights guidance every week right here. Checkout out Triple Whale - https://triplewhale.com
53:13
May 05, 2022
EP 027 - Taylor Lagace on Turning Your TikTok Influencer Content Into High-Performing Ads
EP 027 - Taylor Lagace on Turning Your TikTok Influencer Content Into High-Performing Ads
In this episode of You're Not Your ROAS, Rabah sits down with Taylor Lagace to go over the incredible power of TikTok and influencer generated content. Massive value in this one - enjoy! Follow Taylor on Twitter: https://twitter.com/TaylorLagace Join 4200+ top marketers and operators, and sub to Whale Maile for in-depth ecom marketing insights guidance every week right here. Checkout out Triple Whale - https://triplewhale.com
53:45
April 27, 2022
EP 26 - Sarah Levinger on Building A Successful Freelancing Business In 2022
EP 26 - Sarah Levinger on Building A Successful Freelancing Business In 2022
In this episode of You're Not Your ROAS, we chat with the wonderful Sarah Levinger about how to become a great freelancer in the DTC/ECOM space in 2002. We also dive into the weeds of UGC content creation. It's a great one! Follow Sarah on Twitter: https://twitter.com/SarahLevinger Join 4200+ top marketers and operators, and sub to Whale Maile for in-depth ecom marketing insights guidance every week right here. Checkout out Triple Whale - https://triplewhale.com
51:58
April 20, 2022
EP 025 - Wes St. Amand On Founding & Scaling A Successful Creative Agency
EP 025 - Wes St. Amand On Founding & Scaling A Successful Creative Agency
Today Rabah sits down with Wesley St. Amand, founder of Dsrupt, a creative agency. Today Wesley shares some hard earned lessons from the past year of founding and scaling a successful creative agency. If you have similar goals, you'll want to take his advice to hear. Lot's of heat in this episode! Follow Wesley on Twitter: https://twitter.com/wesstaa21 Join 4200+ top marketers and operators, and sub to Whale Maile for in-depth ecom marketing insights guidance every week right here. Checkout out Triple Whale - https://triplewhale.com
47:10
April 13, 2022
EP 024 - Savannah Sanchez on Creating High-Converting UGC Ads
EP 024 - Savannah Sanchez on Creating High-Converting UGC Ads
Today we welcome none other than Savannah Sanchez to the show. Savannah is a TikTok ads expert, and today we'll be laying out the playbook to make UGC ad creatives that convert. Follow Savannah on Twitter: https://twitter.com/social_savannah Join 4200+ top marketers and operators, and sub to Whale Maile for in-depth ecom marketing insights guidance every week right here. Checkout out Triple Whale - https://triplewhale.com
43:39
April 06, 2022
EP 023 - Andrew Youderian On The FUTURE Of DTC
EP 023 - Andrew Youderian On The FUTURE Of DTC
Today we welcome none other than Andrew Youderian to the show. Andrew is the founder of eCommerceFuel, a private, vetted community of 7+ figure ecommerce store owners. On this episode, Rabah and Andrew dive into the future of ecommerce - take out your notebooks; this is a good one. Follow Andrew on Twitter: https://twitter.com/youderian Join 4200+ top marketers and operators, and sub to Whale Maile for in-depth ecom marketing insights guidance every week - https://www.getrevue.co/profile/triplewhale Checkout out Triple Whale - https://triplewhale.com
59:11
March 30, 2022
EP 022 - Samar Owais On Strategies To Generate More Email Marketing Revenue
EP 022 - Samar Owais On Strategies To Generate More Email Marketing Revenue
In this episode, we sit down with the one and only Samar Owais to dive into email marketing and copywriting strategies to increase revenue for your brand. Follow Samar on Twitter - https://twitter.com/samarowais Join 4200+ top marketers and operators, and sub to Whale Maile for in-depth ecom marketing insights guidance every week - https://www.getrevue.co/profile/triplewhale Checkout out Triple Whale - https://triplewhale.com
48:20
March 23, 2022
EP 021 - Charley Tichenor - From Punk Rock Star To Marketing Master
EP 021 - Charley Tichenor - From Punk Rock Star To Marketing Master
Today we welcome DTC Twitter's most polarizing follow, Charley Tichenor to the show. Charley is a wealth a knowledge when it comes to Facebook ads and today we break down why he's bullish on Facebook in 2022 (despite the fear mongering), why CPMs may be overrated, and much more. Be sure to subscribe for new episodes that make you smarter about ecom every single Wednesday. Check out Charley's FB ads webinar: Apply.FacebookDisrupter.com Follow Charley on Twitter - https://twitter.com/CTtheDisrupter Join 4200+ top marketers and operators, and sub to Whale Maile for in-depth ecom marketing insights guidance every week - https://www.getrevue.co/profile/triplewhale Checkout out Triple Whale - https://triplewhale.com
52:46
March 16, 2022
EP 020 - Kelly Vaughn on Lessons From Building A 7 Figure Agency, Launching a Shopify App, and More
EP 020 - Kelly Vaughn on Lessons From Building A 7 Figure Agency, Launching a Shopify App, and More
Today we brought on the fabulous Kelly Vaughn, founder of 7 figure agency Taproom and upcoming Shopify app, Govalo. Kelly shares hard-earned lessons on agency growth that will save you lots of time and frustration on your own journey, as well as what it's like launching a brand new app from the ground up. Get your notebook out - this is a good one! Be sure to subscribe for new episodes that make you smarter about ecom every single Wednesday. Follow Kelly on Twitter - https://twitter.com/kvlly Join 4000+ top marketers and operators, and sub to Whale Maile for in-depth ecom marketing insights guidance every week - https://www.getrevue.co/profile/triplewhale Checkout out Triple Whale - https://triplewhale.com
01:00:13
March 09, 2022
EP 019 - Customer Experience Masterclass with Eli Weiss
EP 019 - Customer Experience Masterclass with Eli Weiss
Today we brought on none other than customer experience legend, Eli Weiss. Up until just a few days ago, Eli led CX efforts over at OLIPOP. Today we're walking through why you can't afford to ignore CX in 2022, and actionable ways to improve your brand's CX. Be sure to subscribe for new episodes that make you smarter about ecom every single Wednesday. Follow Eli on Twitter - https://twitter.com/eliweisss Join 4000+ top marketers and operators, and sub to Whale Maile for in-depth ecom marketing insights guidance every week - https://www.getrevue.co/profile/triplewhale Checkout out Triple Whale - https://triplewhale.com
57:03
March 03, 2022
EP 018 - The Snow Brothers: From Dentists to DTC Titans
EP 018 - The Snow Brothers: From Dentists to DTC Titans
In this episode of You're Not Your ROAS we have on the Snow brothers and go over what it's like building out a DTC marketing agency. We also go over the pros and cons of living in Miami, working as dentists as well as the trials and tribulations of start-up life. Be sure to subscribe for new episodes that make you smarter about ecom every single Wednesday. Follow Daniel on Twitter - https://twitter.com/iamdansnow Follow Jonathan on Twitter - https://twitter.com/drjonathansnow Sub to Whale Maile for in-depth ecom marketing guidance - https://www.getrevue.co/profile/triplewhale Checkout out Triple Whale - https://triplewhale.com
57:05
February 23, 2022
EP 017 - Dennis Hegstad on Building & Selling A Successful Shopify App (plus Q&A)
EP 017 - Dennis Hegstad on Building & Selling A Successful Shopify App (plus Q&A)
Today we have none other than Dennis Hegstad, co-founder of Live Recover, which was recently acquired for a large sum of money. In this episode, Dennis dives deep into what it takes to build a successful app, the acquisition process, and much more. Be sure to subscribe for new episodes that make you smarter about ecom every single Wednesday. Follow Dennis on Twitter - https://twitter.com/dennishegstad Sub to Whale Maile for in-depth ecom marketing guidance - https://www.getrevue.co/profile/triplewhale Checkout out Triple Whale - https://triplewhale.com
50:16
February 16, 2022
 EP 016 - Alex Greifeld on Product-Channel Fit, Building A New Brand From Scratch, and More
EP 016 - Alex Greifeld on Product-Channel Fit, Building A New Brand From Scratch, and More
Today one of our favorite ecom operators, Alex Greifeld, joins us to discuss building product-channel fit, how she would start a new product from scratch, and much much more. This episode is an absolute gold mine of actionable marketing takeaways, so be sure to stick around till the end! Follow Alex on Twitter - https://twitter.com/heyitsalexP Sub to Alex's Newsletter - nobestpractices.co/newsletter/ Checkout out Triple Whale - https://triplewhale.com --- Send in a voice message: https://anchor.fm/trytriplewhale/message
55:21
February 10, 2022
EP015 - Nick Shackelford on his Journey from the LA Galaxy to Building a DTC Empire
EP015 - Nick Shackelford on his Journey from the LA Galaxy to Building a DTC Empire
One of my favorite podcasts to date.  I am huge Shack Stan and even more after this pod. He talks about his journey from being a professional soccer player to building a DTC Empire. The paths he has taken and the amount he has accomplished is mind boggling. What a human. Follow Shack on Twitter - https://twitter.com/iamshackelford Check out Geekout - https://geekoutevents.io/dubai/ Get Some Creative Made - https://konstantkreative.com/ Checkout out Triple Whale - https://triplewhale.com
01:02:23
February 03, 2022
EP014 - Corey Canestrare on Why GPA Doesn't Matter & How Attribution Works
EP014 - Corey Canestrare on Why GPA Doesn't Matter & How Attribution Works
In this episode, we are joined by our in-house Attribution Expert & Philly Phenom Corey Canestrare. He goes into how tinkering is be a viable pathway to knowledge and skill acquisition. The journey he went on to acquire the technical and networking acumen he has today. Finally, he closes out with an ELI5 explanation of attribution.   Super fun pod, with a super fun human!     Show Notes:   Follow Corey at https://twitter.com/coreycanestrare Signup for Triple Whale at https://triplewhale.com  Follow TW on Twitter @trytriplewhale
57:34
January 19, 2022
EP013 - Shaun Brandt with a Different Take on Conversion Rate Optimization
EP013 - Shaun Brandt with a Different Take on Conversion Rate Optimization
Shaun gives us a product designer's perspective on CRO. After building up an extremely successful product design shop that spanned the globe from Paris to NYC to Miami; he pivoted into media buying and CRO. He wanted to learn the biz fast, so he would pay $5k/mo contractors, even though the clients only paid $3k/mo. His journey is incredible and once again, I am convinced every single Canadian is an incredible human.  Show Notes: Check out Oddit - https://oddit.co/ Follow Shaun - https://twitter.com/brandtify Follow Oddit - https://twitter.com/itsOddit Haven't tried Triple Whale? Sign up at https://triplewhale.com
56:17
January 06, 2022
EP012 - John Coyle on Why Creative Isn't Your Biggest Lever & Usefulness of Mall Kiosks
EP012 - John Coyle on Why Creative Isn't Your Biggest Lever & Usefulness of Mall Kiosks
I have my mind blown multiple times on this pod. John goes into the keys to success in marketing. The lessons he took away after working at a Mall Kiosk. How he structures his team. Why creatives might not be your biggest lever and more! Super epic pod.   Show Notes:   Subscribe to Modern Commerce - https://www.youtube.com/channel/UCyqpYzXY7ZYi9zoTjWHKhOA Check out Structured Agency - https://structured.agency/ Follow John on Twitter @johnjhcoyle -https://twitter.com/johnjhcoyle Books mentioned:   How Will You Measure Your Life - https://www.amazon.com/How-Will-You-Measure-Your-Life-audiobook/dp/B0083EG3A6/ The E-Myth - https://www.amazon.com/Myth-Revisited-Small-Businesses-About/dp/0887307280 Follow us on the bird app @trytriplewhale - https://twitter.com/trytriplewhale Join the waitlist https://triplewhale.com
51:12
December 17, 2021
EP011 - Adrienne Barnes on Best Buyer Personas, Marketing & Motherhood
EP011 - Adrienne Barnes on Best Buyer Personas, Marketing & Motherhood
Adrienne came with straight heat the whole episode. We explore an array of topics around Marketing, Jobs to Be Done, Best Buyer Personas, and more. We touch on how she works from home, while home schooling her kids. Can we say super woman! If you want to get involved or work with Adrienne check out her site - https://bestbuyerpersona.com/ Or follow her on the bird app at @AdrienneNakhol - https://twitter.com/AdrienneNakohl You can follow Triple Whale on Twitter @TryTripleWhale. Join the waitlist for Triple Whale at https://triplewhale.com
44:59
December 10, 2021
EP010 - Cody Plofker on Managing an 8 Figure A Year Brand, Jet Skiing & More
EP010 - Cody Plofker on Managing an 8 Figure A Year Brand, Jet Skiing & More
Cody Plofker the Head of Marketing at Jones Road stops by to share his journey from S & C coach to media buying savant. He articulates some macro takeaways on how he structures budget and pontificates on the epicness of jet skiing. The force is strong with this one... *Editor's note: I forget to switch my headphones. There is a little echo in the first couple mins that goes away. Sowwwwy. Won't happen again :)   Show Notes: Cody's Twitter - https://twitter.com/codyplof Jones Road - https://jonesroadbeauty.com/ Signup for the Triple Whale waitlist - trytriplewhale.com Follow us on the Twitter - https://triplewhale.com
36:22
December 03, 2021
EP009 - Jess Bachman talks NFT Marketing Campaigns, Agency Life & Bag Pipes
EP009 - Jess Bachman talks NFT Marketing Campaigns, Agency Life & Bag Pipes
In this episode, Jess has us laughing all the way to the bank while stuffing our proverbial pockets with amazing strategy and tactical tidbits. From embroidering Nike swooshes, to the father of the infographic and launching a successful agency. This one has it all!   Show Notes:   Follow Jess on Twitter @HireFireTeam - https://twitter.com/HireFireTeam Work with Fire Team - http://fireteam.is/ Grillos NFT SamSam Pickle Campaign - https://rarible.com/grillos Follow Triple Whale - @TryTripleWhale Subscribe to Whale Mail - https://www.getrevue.co/profile/trytriplewhale Sign up for Triple Whale - https://triplewhale.com
54:02
November 19, 2021
EP008 - Ash Melwani on the Perks/Perils of Building A Massive DTC Company & London Food
EP008 - Ash Melwani on the Perks/Perils of Building A Massive DTC Company & London Food
Ash Melwani comes on the pod to drop serious heat. He goes into how he built Obvi into a massive DTC Darling. The product development, the creative process, how he scales his campaigns and his testing structure. Then he has one of my favorite Rapid Fires. Don't want to miss this one! Sign up for Triple Whale - https://triplewhale.com
45:31
November 11, 2021
EP007 - Jourdan Smith on How to Scale Facebook Campaigns, Cycling in SD & Photography
EP007 - Jourdan Smith on How to Scale Facebook Campaigns, Cycling in SD & Photography
Sensational conversation with one of the brightest minds in media buying. Jourdan drops knowledge on how he scales campaigns and thinks about media buying. He also goes into cycling in San Diego, his photographic adventures and how he optimizes his life. Stellar pod, with a stellar person!   Follow Jourdan - https://www.instagram.com/jourdansmith/ Work With Motif Digtial - https://www.motif.digital/ Follow Us Triple Whale - https://twitter.com/trytriplewhale Sign up for Triple Whale - https://triplewhale.com
54:40
October 29, 2021
EP006 - Chris Meade on Inventing a New Sport, Miami & Love for Concerts
EP006 - Chris Meade on Inventing a New Sport, Miami & Love for Concerts
Incredible conversation with an incredibly impressive human. Chris and his team created not only a new sport, but a whole new market. From a rural CT town to hustling CROSSNET on the beaches of Miami to being in 3000 big box retailers. Living the American Dream 🇺🇸! Show Notes: Grab a Crossnet at https://www.crossnetgame.com/ Follow Chris - https://twitter.com/chrismeadej Subscribe to his newsletter - https://docs.google.com/forms/d/e/1FAIpQLSfhl9l3yslbszIBUGi0jYr5G_7uZ5cI6O7QGZeo5CLNhNstFw/viewform Follow Triple Whale at @TryTripleWhale - twitter.com/trytriplewhale Subscribe to our Newsletter, Whale Mail - https://www.getrevue.co/profile/trytriplewhale Sign up for Triple Whale - https://triplewhale.com
44:24
October 22, 2021
EP005: Pranay Srinivasan on the Current Supply Chain Debacle & Much More
EP005: Pranay Srinivasan on the Current Supply Chain Debacle & Much More
We were by the supply chain guru Pranay Srinivasan and talked all things supply chain. Pranay goes deep into the intricacies of the supply chain and explains how we got into the current supply chain kerfuffle.    Connect with Pranay at https://manufactured.com/ Sign up for Triple Whale - https://triplewhale.com
50:33
October 15, 2021
EP004: Christina Garnett on Community Building, NASA Social, DC v Marvel & More
EP004: Christina Garnett on Community Building, NASA Social, DC v Marvel & More
We were joined by the Queen of Marketing Twitter, Christina Garnett. She explains all the systems, strategies and tactics she uses to build vibrant and engaged communities.    Follow Christina here: https://twitter.com/ThatChristinaG HubSpots Inbound 2021: https://www.inbound.com/register Sign up for Triple Whale - https://triplewhale.com
44:47
October 07, 2021
EP003: Jason Wong on Stages to Build A Profitable Business, Hot Pots, McLarens & More
EP003: Jason Wong on Stages to Build A Profitable Business, Hot Pots, McLarens & More
In this episode Jason Wong, the international man of mystery and eyelash kingpin goes into the three stages of building a brand, talks about the intricacies of the supply chain, why packaging isn't only about the cost, Hot Pots, McLarens & More. Show Notes Sign up for Triple Whale - https://triplewhale.com Follow Jason on Twitter - @Eggroll Doe Lashes - https://www.doelashes.com/ Building Blocks - https://www.bbclass.co/ Jason's Discord - https://t.co/hrRHlyYzlF?amp=1 WongHaus - https://www.wonghaus.com/
29:58
September 29, 2021
EP002: Chase Dimond on iOS 15 Email Impacts, Starting a Viral Dating Site, BFCM Tips & More
EP002: Chase Dimond on iOS 15 Email Impacts, Starting a Viral Dating Site, BFCM Tips & More
Chase drops some amazing tips on Email, iOS 15 changes and life.  Connect with Chase at chase@chasedimond.com Sign up for Triple Whale - https://triplewhale.com Follow Chase on Twitter @ecomchasedimond Subscribe to Chase's Newsletter Here Show Notes: 0 to 500k email subscribers in 10 months Black Friday Summit - Oct. 4th - 6th The Master and His Emissary: The Divided Brain and the Making of the Western World 🐳Triple Whale Follow us at @TryTripleWhale on Twitter Sign up at TryTripleWhale.com
36:24
September 23, 2021
EP001: Josh Durham on Running a $500k/Month Business, Overcoming Adversity & Best Meal in Nashville
EP001: Josh Durham on Running a $500k/Month Business, Overcoming Adversity & Best Meal in Nashville
We run through a lot in this episode, so strap in. Josh talks about scaling a brand from 0 to $6.5mm in year. He tells us the story about running a 500k a month company at the age of 20 and how he stayed positive/motivated during challenging times. Lastly, Josh killed it during our rapid fire round. You don't want to miss it! Show Notes: Traction - The Entrepreneurial Operating System Follow Taylor Welch on Twitter Guest Notes: 🐦Follow Josh on Twitter @JoshJDurham 📰Subscribe to his newsletter ➡️Check out his agency and ambassador program at alignedgrowthmanagement.com 🗓️Book a 30 min call with Josh. 🐳Follow us at @TryTripleWhale ➡️ Sign up for Triple Whale - https://triplewhale.com
32:08
September 12, 2021