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You're Not Your ROAS by Triple Whale

You're Not Your ROAS by Triple Whale

By Triple Whale

Join us in exploring the deep ocean of Marketing, Ecom, DTC and strategies to make you more money.
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EP011 - Adrienne Barnes on Best Buyer Personas, Marketing & Motherhood

You're Not Your ROAS by Triple WhaleDec 10, 2021

00:00
44:59
EP 52 - Jon Shanahan: What It's REALLY Like To Go On Shark Tank

EP 52 - Jon Shanahan: What It's REALLY Like To Go On Shark Tank

Today Rabah is chatting with Jon Shanahan, who runs successful male beauty brand, Stryx.


You'll get the inside scoop on:


- How DTC brands can get on Shark Tank

- What it's really like to be on the show (benefits, drawbacks, etc.)

- Secrets to success in the male beauty niche


If you enjoy this episode, subscribe so you don't miss the next one!


Oh. And before we forget...

Join 10,000+ of the best ecommerce marketers + operators and get marketing breakdowns, expert advice, and insider marketing resources straight to your inbox, right here.

Connect with us on social! 📲

Follow Triple Whale on Twitter - https://twitter.com/triplewhale

Follow Rabah on Twitter - https://twitter.com/rabahrahil

Follow Jon Shanahan on Twitter - https://twitter.com/JonShanny

See you next Wednesday at 9AM EST 👋

PS - when you’re ready to unlock profitable growth for your ecom brand, sign up for Triple Whale - https://triplewhale.com

Nov 02, 202258:14
EP 51 - How To Build A Successful Ecommerce Agency

EP 51 - How To Build A Successful Ecommerce Agency

So you want to start and scale a successful ecom agency… but you don’t know where to start.

You’re in luck. Today we brought Jordan Platten — successful agency operator — on the show to talk about:

  • How to structure a high converting offer (and why scaling down is often the solution to offer related problems)
  • How to decide whether to build a big or ‘lean’ agency
  • How to monetize WITHOUT a massive audience

…and more!

Oh. And before we forget...

Join 10,000+ of the best ecommerce marketers + operators and get marketing breakdowns, expert advice, and insider marketing resources straight to your inbox, right here.

Connect with us on social! 📲

Follow Triple Whale on Twitter - https://twitter.com/triplewhale

Follow Rabah on Twitter - https://twitter.com/rabahrahil

Subscribe Jordan Platten on YouTube - https://www.youtube.com/c/JordanPlatten

See you next Wednesday at 9AM EST 👋

PS - when you’re ready to unlock profitable growth for your ecom brand, sign up for Triple Whale - https://triplewhale.com

Oct 26, 202254:53
EP 50 - Jon MacDonald On CRO Fundamentals for DTC Brands

EP 50 - Jon MacDonald On CRO Fundamentals for DTC Brands

EP 49 - Jon MacDonald On CRO Fundamentals for DTC Brands

Oct 20, 202201:09:29
EP 49 - Drew Fallon: Ecommerce Finance 101, Why Brands Need Retail, and More

EP 49 - Drew Fallon: Ecommerce Finance 101, Why Brands Need Retail, and More

Today Rabah sits down with Drew Fallon, COO of Mad Rabbit Tattoo.


Topics covered include:

- why ecom operators NEED an understanding of finance (it kills businesses)

- DTC is dead? Why brands should get into retail

- Amazon as a channel for ecom brands


Absolute heater. Drew is a legend.

Oct 12, 202201:08:19
EP 48 - Jonathan Packer On Building A Portfolio Company of DTC Brands, Vending Machines As A Distribution Channel, and More

EP 48 - Jonathan Packer On Building A Portfolio Company of DTC Brands, Vending Machines As A Distribution Channel, and More

Today we have Jonathan Packer, founder of GOAT Foods on the show.

GOAT Foods is a very interesting company building a portfolio of different businesses based on snacks. They are doing some cool things with ordering and gifts as well as samples. They are building a great business and DTC operators should be studying their fundamentals.

If you enjoy, subscribe for weekly interviews!

And, don't forget to...

Grab our FREE Ultimate BFCM Guide to have your most profitable BFCM yet (right here).

And join 10,000+ top marketers and operators, and sub to Whale Mail for in-depth ecom marketing insights guidance every week right here.

Follow Jonathan on Twitter 🐦

Unlock another level of ecommerce growth with Triple Whale → https://triplewhale.com

Oct 05, 202253:07
EP 47 - Tim Masek on Advice For Early-Stage Brands, DTC Subscription Trends, and More
Sep 14, 202259:33
EP 46 - Bari Rosenstein Reveals The Organic Social Media Playbook for DTC Brands
Sep 07, 202201:00:44
EP 45 - Davie Fogarty: Over $400M In Shopify Sales In 4 years (How He Did It)

EP 45 - Davie Fogarty: Over $400M In Shopify Sales In 4 years (How He Did It)

Today we have an eCommerce legend on the show.

Davie Fogarty has done over $400m in Shopify sales in 4 years, as founder of the Oodie.

Today he reveals how he spots eCommerce product trends, and how he built his eCommerce success.

Get ready to take notes.

Now, don't forget to...

Join 9000+ top marketers and operators, and sub to Whale Mail for in-depth ecom marketing insights guidance every week right here.

Follow Davie on Twitter 🐦

Unlock another level of ecommerce growth with Triple Whale → https://triplewhale.com

Aug 31, 202201:02:28
EP 44 - Amanda Goetz on Growing A Successful Ecommerce Brand WITHOUT Paid Advertising

EP 44 - Amanda Goetz on Growing A Successful Ecommerce Brand WITHOUT Paid Advertising

Today, Rabah welcomes the wonderful Amanda Goetz to the show. Amanda is founder of House of Wise - a direct-to-consumer CBD brand.

(I've tried the gummies... they're 🔥🔥)

Being a CBD brand, House of Wise is in a tricky spot - they can't run ads on Facebook, TikTok, and the other traditional channels DTC brands use to scale.

So how do they do it? What's the secret?

Rabah and Amanda dive into it all on today's episode. Whether your run paid or not... this interview is full of gems for you to steal.

Now, don't forget to...

Join 8000+ top marketers and operators, and sub to Whale Mail for in-depth ecom marketing insights guidance every week right here.

Follow Amanda on Twitter 🐦

Unlock another level of ecommerce growth with Triple Whale → https://triplewhale.com

Aug 24, 202257:45
EP 43 - Jordan Konkol on Finding Product Market Fit, Customer Service VS Media Buying, and More
Aug 18, 202252:46
EP 42 - Not All Impressions Are Equal with Emmanuele Maragno
Aug 10, 202201:00:13
EP 41 Noah Tucker on How To Combat Rising CAC Affiliate Marketing

EP 41 Noah Tucker on How To Combat Rising CAC Affiliate Marketing

Rising CAC? You're not alone, and you'll want to listen to this episode with Noah Tucker. Noah is founder of Social Snowball, an affiliate & referral marketing platform for eCommerce brands.

Noah and Rabah walk through what an effective affiliate program for ecom looks like (get your notebook out to write this down).

Incredibly valuable episode!

Now, don't forget to...

Join 8000+ top marketers and operators, and sub to Whale Mail for in-depth ecom marketing insights guidance every week right here.

Follow Noah on Twitter 🐦

See if Triple Whale is right for your eCommerce brand or agency - https://triplewhale.com

Aug 03, 202253:48
EP 40 - Drew Marconi and Adam Kitian On Ecommerce Pricing Strategy 101
Jul 28, 202201:12:45
EP 39 - How Marcus Milione Bootstrapped Minted New York & Took Over TikTok
Jul 20, 202201:00:37
EP 38 - Jure Knehtl On How To Build An International Ecommerce Business

EP 38 - Jure Knehtl On How To Build An International Ecommerce Business

Today, Rabah welcomes Jure Knehtl to the show. In this episode, we go over the playbook to build an international ecommerce business and expand in markets in new countries.

This episode is packed with actionable takeaways for anyone wanting to build an ecom business that operates successfully in multiple countries.

Enjoy!

Now, don't forget to...

Join 8000+ top marketers and operators, and sub to Whale Maile for in-depth ecom marketing insights guidance every week right here.

Follow Jure on Twitter: https://twitter.com/JureKnehtl

See if Triple Whale is right for your ecommerce brand or agency - https://triplewhale.com

Jul 13, 202244:53
EP 37 - Asher Ismail on How To Raise Capital WITHOUT Giving Up Equity
Jul 07, 202258:46
EP 36 - Maddy Sukoru: From AT&T Tech To Ecom Software Founder
Jun 29, 202258:13
EP 35 - Sean McGinnis On Leadership Strategies For Ecommerce Operators

EP 35 - Sean McGinnis On Leadership Strategies For Ecommerce Operators

Sean McGinnis is President & Integrator at @KURUFootwear - and he's a wealth of knowledge, given his 13+ years of experience in ecommerce.

Today Rabah sits down with him to dive into lessons learned build KURU, effective leadership strategies for operators in charge of a team, and more!

Lot's to learn here. Enjoy!

Now, don't forget to...

Join 7000+ top marketers and operators, and sub to Whale Maile for in-depth ecom marketing insights guidance every week right here.

Follow Sean on Twitter: https://twitter.com/seanmcginnis

See if Triple Whale is right for your ecommerce brand or agency - https://triplewhale.com

Jun 22, 202201:03:24
EP 34 - Jeremiah Prummer - From Dumpster Diving To Ecom SaaS Acquisition
Jun 16, 202201:03:37
EP 33 - Jason Portnoy On Crucial Lessons Learned Over A Decade In Ecommerce
Jun 09, 202254:30
EP 32 - Rob Fraser On Bootstrapping An Ecom Business To 10 Million and Scaling To 100 Million
Jun 02, 202201:04:27
EP 31 - Ben Parr on Building Octane AI and How AI Will Change Ecom
May 26, 202258:45
EP 30 - How Moiz Ali Made $100 MILLION Selling Deodorant
May 18, 202256:54
EP 029 - Amy Madonia on How To Best Use Data To Grow Your Ecom Business
May 12, 202254:06
EP 028 - Olly Hudson Reveals How To Grow Your Ecom Business With TikTok Ads In 2022
May 05, 202253:13
EP 027 - Taylor Lagace on Turning Your TikTok Influencer Content Into High-Performing Ads
Apr 27, 202253:45
EP 26 - Sarah Levinger on Building A Successful Freelancing Business In 2022
Apr 20, 202251:58
EP 025 - Wes St. Amand On Founding & Scaling A Successful Creative Agency
Apr 13, 202247:10
EP 024 - Savannah Sanchez on Creating High-Converting UGC Ads

EP 024 - Savannah Sanchez on Creating High-Converting UGC Ads

Today we welcome none other than Savannah Sanchez to the show. Savannah is a TikTok ads expert, and today we'll be laying out the playbook to make UGC ad creatives that convert.

Follow Savannah on Twitter: https://twitter.com/social_savannah

Join 4200+ top marketers and operators, and sub to Whale Maile for in-depth ecom marketing insights guidance every week right here.

Checkout out Triple Whale - https://triplewhale.com

Apr 06, 202243:39
EP 023 - Andrew Youderian On The FUTURE Of DTC

EP 023 - Andrew Youderian On The FUTURE Of DTC

Today we welcome none other than Andrew Youderian to the show. Andrew is the founder of eCommerceFuel, a private, vetted community of 7+ figure ecommerce store owners. On this episode, Rabah and Andrew dive into the future of ecommerce - take out your notebooks; this is a good one.

Follow Andrew on Twitter: https://twitter.com/youderian

Join 4200+ top marketers and operators, and sub to Whale Maile for in-depth ecom marketing insights guidance every week - https://www.getrevue.co/profile/triplewhale

Checkout out Triple Whale - https://triplewhale.com

Mar 30, 202259:11
EP 022 - Samar Owais On Strategies To Generate More Email Marketing Revenue
Mar 23, 202248:20
EP 021 - Charley Tichenor - From Punk Rock Star To Marketing Master
Mar 16, 202252:46
EP 020 - Kelly Vaughn on Lessons From Building A 7 Figure Agency, Launching a Shopify App, and More
Mar 09, 202201:00:13
EP 019 - Customer Experience Masterclass with Eli Weiss
Mar 03, 202257:03
EP 018 - The Snow Brothers: From Dentists to DTC Titans
Feb 23, 202257:05
EP 017 - Dennis Hegstad on Building & Selling A Successful Shopify App (plus Q&A)
Feb 16, 202250:16
 EP 016 - Alex Greifeld on Product-Channel Fit, Building A New Brand From Scratch, and More
Feb 10, 202255:21
EP015 - Nick Shackelford on his Journey from the LA Galaxy to Building a DTC Empire
Feb 03, 202201:02:23
EP014 - Corey Canestrare on Why GPA Doesn't Matter & How Attribution Works
Jan 19, 202257:34
EP013 - Shaun Brandt with a Different Take on Conversion Rate Optimization
Jan 06, 202256:17
EP012 - John Coyle on Why Creative Isn't Your Biggest Lever & Usefulness of Mall Kiosks
Dec 17, 202151:12
EP011 - Adrienne Barnes on Best Buyer Personas, Marketing & Motherhood
Dec 10, 202144:59
EP010 - Cody Plofker on Managing an 8 Figure A Year Brand, Jet Skiing & More
Dec 03, 202136:22
EP009 - Jess Bachman talks NFT Marketing Campaigns, Agency Life & Bag Pipes
Nov 19, 202154:02
EP008 - Ash Melwani on the Perks/Perils of Building A Massive DTC Company & London Food
Nov 11, 202145:31
EP007 - Jourdan Smith on How to Scale Facebook Campaigns, Cycling in SD & Photography
Oct 29, 202154:40
EP006 - Chris Meade on Inventing a New Sport, Miami & Love for Concerts
Oct 22, 202144:24
EP005: Pranay Srinivasan on the Current Supply Chain Debacle & Much More
Oct 15, 202150:33
EP004: Christina Garnett on Community Building, NASA Social, DC v Marvel & More
Oct 07, 202144:47
EP003: Jason Wong on Stages to Build A Profitable Business, Hot Pots, McLarens & More
Sep 29, 202129:58