Twofivesix: Gaming and Marketing

Twofivesix: Gaming and Marketing

By Twofivesix
About
Twofivesix is a marketing agency with a focus on gaming and interactivity. Founder and CEO Jamin Warren speaks to experts at the intersection of games and marketing about how video games and other forms of interactive entertainment are more relevant than ever—in culture but also in business. We cover how marketers, agencies, and brands can dive into the world of virtual reality, esports, and video games.

Follow us on Twitter: @twofivesix
More places to listen
Twofivesix is a marketing agency with a focus on gaming and interactivity. Founder and CEO Jamin Warren speaks to experts at the intersection of games and marketing about how video games and other forms of interactive entertainment are more relevant than ever—in culture but also in business. We cover how marketers, agencies, and brands can dive into the world of virtual reality, esports, and video games.

Follow us on Twitter: @twofivesix

More places to listen

Netflix’s narrative designer on making interactive stories more accessible
Juan Vaca, Netflix’s first narrative designer, gives us his thoughts on why interactive content is taking off lately. He also details how his gaming background influences his storytelling, why he thinks of his audience as players instead of viewers, and what exactly goes into making an interactive movie or TV show at Netflix.
16:22
September 6, 2019
Behind the billion-dollar success of Kickstarter board games
When people talk about games, video games usually get all the attention. But tabletop games shouldn’t be ignored, especially since Kickstarter game projects have brought in one billion dollars with tabletop games making up 69 percent of pledges. We speak to Luke Crane, Head of Games at Kickstarter, to discuss the appeal of tabletop gaming and the popularity of Kickstarter board games.
17:00
September 6, 2019
Should brands bet big on virtual influencers?
Virtual influencers like Lil Miquela are here, and brands are betting big on them. We speak to Peter Rojas, co-founder of Gizmodo and Engadget and an investor in synthetic reality at Betaworks Ventures, about these virtual characters and the future of how we engage with them.
16:41
September 6, 2019
How do you market fashion to gamers?
Gamers aren’t exactly known for their style, but our guests, Rachel Feinberg and Breanne Harrison-Pollock, are looking to change that. They co-founded the esports and gaming apparel company Ateyo, the first company to offer technically designed apparel that is custom-built for gaming.
13:27
September 6, 2019
Why Alexis Ohanian thanks games for founding Reddit
As the co-founder of Reddit and Initialized Capital, Alexis Ohanian has lots of thoughts on online communities. In this interview, he goes into how he started programming thanks to games, connections made through social media, and the changing definition of who gamers are.
13:31
September 6, 2019
Why is The New York Times making games?
Did you know The New York Times makes games? Our first guest is Sam Von Ehren, a game designer at The New York Times. We speak with him about why The New York Times makes games, how his game fits in with the rest of The Times’ news coverage, common misconceptions about what a New York Times game looks like, and who he’s trying to reach.
12:49
September 6, 2019
Twofivesix: Gaming and Marketing Trailer
Introducing Twofivesix: Gaming and Marketing, a new podcast from Twofivesix. Available wherever you get your podcasts.
03:47
September 4, 2019
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