Skip to main content
The AMA Breakdown

The AMA Breakdown

Join Brad and Zaina from UC AMA as they explore all the different aspects of the marketing world from internship experiences, key speakers, and real marketing professionals! It's the BREAKDOWN!
Where to listen
Google Podcasts Logo

Google Podcasts

Overcast Logo


Pocket Casts Logo

Pocket Casts

RadioPublic Logo


Spotify Logo


Currently playing episode

The AMA Breakdown #1 : Erin Kelley

The AMA Breakdown

The AMA Breakdown #22 : April Martini
This week on The Breakdown Brad and Zaina are joined by April Martini! April is an avid podcaster herself, as a cohost of Marketing Smarts, a podcast dedicated to cutting through confusing marketing BS to understand how to take action and change one's business. Along with her cohost Anne Candido, they run their own Marketing consulting firm forthright People. Previously she founded her own Marketing Agency Threadly, a brand, and marketing company. With an MBA in marketing from UC as well as a bachelor's in design, April comes in as possibly our most experienced guest yet and is an incredibly interesting individual we hope you enjoy, it's all happening right here on the breakdown!
April 08, 2022
The AMA Breakdown #21 : Best and Worst Marketing Classes with Nathalie Schickendantz
In this episode, Brad and Zaina are joined by AMA's very own UC chapter president!  In this e episode, we provide some mid-semester motivation while getting to our favorite and least favorite marketing classes and why! It is all happening on the breakdown!
March 27, 2022
The AMA Breakdown #20 : Joshua Moore
Zaina and Brad are joined by Joshua Moore. Joshua is a Junior pursuing a Bachelor's in Entrepreneurial studies with a minor in economics and marketing and has had a ton of experiences in his short time in Lindner.  It's all happening here and it's all happening right now, on the breakdown! 
February 11, 2022
The AMA Breakdown #19 : How to Pod!
Zaina and Brad start off the second semester with their best tips for starting your own podcast! 
January 30, 2022
The AMA Breakdown #18 : Ben Plotkins
In this weeks episode of the Breakdown, UC AMA's Chief Communications Officer, Ben Plotkin, joins!
November 15, 2021
The AMA Breakdown #17 : Breaking down our Social Media Ads
Zaina and Brad take a deep dive into their own personal advertisements to answer questions like are these ads effective? Are they grabbing our attention? Are they relevant to us? Would I click on this? all this and more on this week's breakdown!  
November 05, 2021
The AMA Breakdown #16 : Video in Marketing, Tommy Rochester Joins!
In this episode of the Breakdown, Brad and Zaina are joined by UC AMA's VP of Production, Tommy Rochester, as they talk about video in marketing. 
October 14, 2021
The AMA Breakdown #15 : Positive Thought with Joe Yerkins!
Joe and Brad discuss the insights of being motivated in college. With mixing all of the parts of our lives, it can be difficult to stay motivated and contracted, we discuss the best ways we attempt to stay motivated and how others could benefit. 
October 07, 2021
The AMA Breakdown #14 : With President Nathalie
Brad returns from Vaca and Zaina and him are joined by AMA President Nathalie Schickendantz in which they discuss in-person transitions, time management, and all things fall 2021! Hear about what we have coming up for marketing week and listen to our new segment speed round questions! It's all happening on the breakdown. 
September 30, 2021
The AMA Breakdown #13 : Joe Yerkins Joins
In this episode, Brad goes on vacation, Zaina steals the show, and UC AMA CMO Joe Yerkins joins and talks about internship experiences, connections,  and much more. Check it all out right here on the Breakdown!
September 22, 2021
The AMA Breakdown #12 : Back to Business
Zaina and Brad are back for the 2021 school year and getting things started with summer updates!
September 15, 2021
The AMA Breakdown #11 : One Year Since Shutdowns!
We are a year since the original cancelling of in-person classes and Brad and Zaina discuss all the aspects that have changed in a year. 
March 16, 2021
The AMA Breakdown #10 : Spring Weather, AirPods, and Updates
In this episode, Brad and Zaina talk about spring, AirPods, and AMA updates. Tune in here for this weeks breakdown!
March 03, 2021
The AMA Breakdown #9 : Diversity of Marketing and How We Stand Out
Tune in this week with Brad and Zaina as they talk about how marketing has changed overtime and how they market themselves!
February 17, 2021
The AMA Breakdown #8 : All Things Virtual
Zaina and Brad are back with more tips and tricks. The upcoming UC Career Fair is next Tuesday and we are giving you all of our insights on how to navigate this virtual business world. Give it a listen!
February 08, 2021
The AMA Breakdown #7 : Lindner NEXT with Dean Lewis
Zaina and Brad are joined by our Dean of Students for the Lindner College of Business, Marianne Lewis! We talk everything from COVID to bucket list trips and so much more! Check it all out on the breakdown!
February 01, 2021
The AMA Breakdown #6 : Internship Do's and Don'ts feat. Heather Thompson
Join Brad, Zaina, and AMA's very own COO, Heather Thompson, as they explore what its like being in your first few internships, things to avoid, and how to deal with bosses and responsibilities! This and more on this week's Breakdown. 
January 25, 2021
The AMA Breakdown #5 : Recharging for Spring Semester
Brad and Zaina give their best tips for staying focused and motivated heading into another semester of online classes. It's all happening here and it's all happening right now on the Break Down!
January 18, 2021
The AMA Breakdown #4 : Lewis Mergler
Lewis Mergler is a recent University of Cincinnati graduate and a former UC AMA Member. He currently works for VMLY&R, a global brand experience agency that harnesses creativity, technology, and culture to create connected brands. Join us as we discuss copywriting, freelance work, and more! It's the Breakdown!
October 21, 2020
The AMA Breakdown #3 : Daniel Posmik
Daniel is a third-year Lindner student and entrepreneur. Starting his own consulting firm, NEO, Daniel shares about his journey, his motivations, and his advice. It's the Breakdown! 
October 09, 2020
The AMA Breakdown #2 : Charlie MacKenzie
Join Zaina and Brad talk with one of the most involved student leaders on campus. Charlie MacKenzie, as a productions intern on the Daily Show with Trevor Noah, Intern at 84.51, and a Market Research intern at Ipsos,  brings a ton of experience to the breakdown! It's live now!
September 16, 2020
The AMA Breakdown #1 : Erin Kelley
Former UC AMA President, Erin Kelley, joins Brad and Zaina as they talk about NOLA 2020, adjusting in new times, adaptability and its importance, and her new work at Orr Fellowship. Apply to Orr Fellowship here:
September 09, 2020