The Ultimate Attorney Podcast
By The Ultimate Attorney Podcast
The Ultimate Attorney podcast is a business podcast for solo attorneys and small law firms who are looking to grow their legal practices with greater ease and effectiveness. Ultimate Attorney was developed to help attorneys master their marketing, sell their services with greater authority, generate repeat clients, and additional revenue in their business.
Each week, your hosts Draye Redfern and Alexis Neely will share some of the closest guarded secrets from successful law firms across the U.S.
For more information, free resources and show notes please visit www.UltimateAttorneyPodcast.com
Each week, your hosts Draye Redfern and Alexis Neely will share some of the closest guarded secrets from successful law firms across the U.S.
For more information, free resources and show notes please visit www.UltimateAttorneyPodcast.com
Episode 41 - How to Reduce or Eliminate The Stress of Running A Law Firm
We are all well aware that attorneys are some of the most stressed out professionals out there. Many attorneys have not yet figured out how to handle the incredible amount of stress that comes with practicing law. On this week’s episode of The Ultimate Attorney Podcast, we're going to cover stress. How to reduce it, mitigate it, and ultimately how to use self care in a way that allows you to have more of a capacity to handle daily stressors that may arise from time to time.
June 12, 2019
Episode 40 - How to Bail from a Client Call
Have you ever had a prospect on the phone and knew early on it wouldn't be a good fit? Do you ever have calls where prospects ramble on incessantly and are more so looking for someone to talk to rather than actually working with you? It is important that you have an exit strategy in place so that you can filter out these type of calls and by back your time . In this week’s episode of The Ultimate Attorney Podcast, we discuss the ways that you can essentially let these people down easy, and bail from some of those calls.
June 4, 2019
Episode 39 - How To Use Audits to Generate Business For Your Law Practice
Are you currently providing your clients with audits? If not, did you know you are missing out on an opportunity to provide value that you can charge for? Not only that, once you’ve given them this value you can basically use that as an opportunity to then sell your services from a position of strength. In this week’s episode of The Ultimate Attorney Podcast, we discuss how you can provide your clients with audits to show them you know exactly what you’re doing and use this to generate more money setting you up for more success in your business.
May 29, 2019
Episode 38 - How to know what to invest in (inside and outside of your law practice)
How do you determine what is the right investments for you inside and outside of your law practice to set yourself up for success, to grow and scale your law practice, and also live a fruitful and profitable life in general? In this week’s episode of The Ultimate Attorney podcast we discuss what you should invest in inside and outside of your law practice to get to the point where it is producing consistent, predictable revenue that you can count on.
May 21, 2019
Episode 37 - Ditch The Initial Consultation Meet and Greet
How much time are you currently spending on initial consultations with prospects who don’t end up hiring you for your services? As an attorney, you are there to educate. You are there to support them in making great decisions. You are there to make the best use of their time. You are not just there for a meet and greet. In this week’s episode of The Ultimate Attorney Podcast, we are going to cover why it is so critically important for you to ditch that initial consultation meet and greet, and really reallocate your time and how you handle these consultations in a different way to buy you back more time, and tee you up for more success in your practice.
May 15, 2019
Episode 36 - Why you NEED help at home to build a successful Law Practice!
Is your home life currently set up for you to run a successful law practice? What can you change now to create an environment that supports your work as an attorney? As attorneys, we often find ourselves being pulled in a million different directions. This is why we need to actively search for different ways to free up our time, so that we can then focus our energy and attention on serving our clients in a great way. Join us in this week’s episode of The Ultimate Attorney Podcast as we focus on the home front and discuss how we set up our home lives in order to lead successful businesses; and why for you and your law practice, it's important that you have help at home in order to build that successful law practice.
May 8, 2019
Episode 35 - Your Law Firms Avatar (Your Perfect Client) and How to Find Them
Who is your ideal client? What do they look like? What do they like to do? How much money do they make? These are some of the questions you must ask yourself when deciding the type of clients you want to serve. You do not want to be what we call a “door lawyer,” or someone who takes anyone who walks through the door. This is why you need to shift your thinking to become specific and intentional about who you want to work with. This is the first step to transforming your law practice into your ideal work environment. Join us in this week’s episode of The Ultimate Attorney Podcast as we discuss how to find who your perfect client is and how you can craft your marketing and messaging to find them.
May 1, 2019
Episode 34 - How To Choose Your Area of Practice
Selecting a practice area is presumably the most important factor affecting your long term success and career as an attorney. This is why it is shocking that most law schools fail to prepare you for this. The practice area you choose can be the difference between career satisfaction/overall success and a lack of professional fulfillment. This is why it is important for you to get really specific on what fits your lifestyle, personality, and interests. It is also important that you are clear on what the legal outcome is you want to provide your clients. In this week’s episode of The Ultimate Attorney Podcast, we discuss how to choose your area of practice and why it is important to choose a practice area where you can become an expert and not just a lawyer that takes whatever walks through the door.
April 23, 2019
Episode 33- The Importance of Masterminding and Going to LIVE Events for Attorneys
When was the last time you got out of the office and attended an actual LIVE event? We are not talking about local chamber, CLE, or bar association events here. We are talking about events that are very likely outside of your town or city… Chances are it’s been a while… if at all!! Live events are absolutely critical to the next level growth of your law practice because they give you an opportunity to learn things that take you beyond the scope of your current awareness of what’s possible for your life and practice. They also give you the opportunity to surround yourself with people who are thinking bigger than you are…and that’s really the key! If you’re the smartest person in the room, you’re probably in the wrong room!! Join us for this week’s episode of The Ultimate Attorney Podcast where we discuss the importance of masterminding and going to live events. We will cover how attending JUST ONE live event can potentially be the turning point for your law practice.
April 15, 2019
Episode 32 - 5 Reasons Why Many Attorneys Never Reach Their Goals
We are now well into the year, which means this is around the time many begin to review their new year's resolutions and assess whether they are on track to hit their goals. How are you measuring up? Are you crushing the goals you’ve set out for yourself and your law practice, or are things starting to look grim? Maybe you have hit a wall and are unsure about what exactly you should be doing next to create the forward momentum you were hoping for this year. In this week’s episode of the Ultimate Attorney Podcast, we’ll cover 5 things that are potentially stopping you from accomplishing your goals, and how you can sidestep these roadblocks and crush the remainder of the year.
April 10, 2019
Episode 31 - When To Use Credit To Take On Debt And When Not To
Credit often gets a bad wrap, but can actually be an asset when it comes to growing your law firm. The problem is many still remain in the dark when it comes to leveraging credit to scale their law business. Many law firm owners are often incredibly uncertain about the best ways to maximize credit or if you should even take on debt to grow your law practice in the first place. In this week’s episode of the Ultimate Attorney Podcast, we’ll cover the steps that you can take to maximize your credit score, improve your chances of getting a business loan or line of credit, and teach you why separating your business credit from personal credit is highly advisable.
April 2, 2019
Episode 30 - How To Get Your Spouse-Family On Board With Building A Law Firm
Do you have unwavering support of your spouse/family when it comes to building your law firm? Some do. Many don’t. Starting your own law firm can be stressful, overwhelming and uncertain. When you layer in the fact that many lawyers do not get adequate support from their spouse/family, it can cause them to feel discouraged and question whether starting their own law firm was the right decision. In this week’s episode of the Ultimate Attorney Podcast, we discuss ways in which you can get your spouse/family to support you and how you can get off the emotional roller coaster that often questions your decision of becoming an attorney.
March 26, 2019
Episode 29 - The Recap Episode
In this weeks episode, Draye is going to recap some of the most popular episodes of the Ultimate Attorney Podcast that you may have missed. This episode will catch you up with some of the most downloaded episodes and share the highlights of each of these episodes with you. You learn how to better manage your calendar and create time-restrictions that end up giving you more freedom. You'll also learn some key insights to protect your reputation online and how to gain more positive 5-star reviews.
March 19, 2019
Episode 28 - Your first year as a solo
Whether you’re already a solo attorney or an individual who is considering hanging up their shingle and starting their own law practice, your first year as a solo is such a big deal because it is make it or break it time. Going out on your own can be terrifying, so it is important to not over complicate things at first. You don’t want to be struck with analysis paralysis. It is important to keep in mind you don't have to have all the bells and whistles built in when starting out, that will all come in due time once you know you can engage clients. In this week’s episode of The Ultimate Attorney Podcast, we discuss your first year as a solo and how you can cover your bases, hang up your shingle, focus on lead gen strategies, and scale your law firm.
March 12, 2019
Episode 27 - Smart Drugs and Nootropics
What if there was something out there that could potentially alleviate stress, while making you more productive? What could a product like that potentially do for your life and business? Many attorneys have turned to pharmaceutical drugs in the past such as Adderall, Ritalin, and Vyvanse. These are some of the most well known pharmaceuticals that help with gaining more focus and clarity. In this week’s episode of The Ultimate Attorney Podcast, we discuss Smart Drugs and Nootropics, which provide a healthier alternative to pharmaceuticals, while helping with focus and eliminating mental fog. To access all of this week's show notes and resources, please visit: https://www.ultimateattorneypodcast.com/episode-27
March 5, 2019
Episode 26 - How to Not Waste Your Time With People Who Are Not Going to Hire You
How much time are you currently spending giving out free consultations? If you had to tally up the total number of hours you’ve spent in your career giving out free consultations to people who did NOT end up hiring you, what would that number look like? Chances are that number is probably astronomically high. In this week’s episode of the Ultimate Attorney Podcast, we discuss how you can implement some client engagement systems that will help you to actually get hired my more of your prospects. We will also delve into why you need to create an intake and engagement process so that you go into these meetings prepared to get hired. To access all of this week's show notes and resources, please visit: https://www.ultimateattorneypodcast.com/episode-26
February 26, 2019
Episode 25 - How to Have A Legal Website That Converts More Prospects to Clients
On a scale of one to ten, how would you rank your website? Does your website accurately convey who you are as a firm, and what you do to your audience? There are certain must haves that you need to have on your site in order to create differentiation from competitors, accurately convey what you specialize in, and keep visitors to your site engaged long after they’ve clicked off. In this week’s episode of the Ultimate Attorney Podcast, we focus on what needs to happen on your current website to transition it from it being a brochure about you, to creating a relationship with prospects that are considering hiring you. To access all of this week's show notes and resources, please visit: https://www.ultimateattorneypodcast.com/episode-25
February 19, 2019
Episode 24 - Legal Insurance Plans - Are they worth it?
What exactly are legal insurance plans? Should clients consider them, or are they better off without them? Understanding the ins and out of legal insurance plans so that you can take your clients through that process and they can come out more informed, educated, and empowered is imperative. Clients should choose an insurance plan with a clear knowing and a clear understanding of what that legal insurance plan doesn't actually cover. What are the holes that are left as a result of that legal insurance plan? In this week’s episode of The Ultimate Attorney Podcast, we focus on the ins and outs, the positives, the negatives, and give you some really great insights on legal insurance plans. Taking a closer look at the best way to go about educating, informing, and empowering your clients so that they're just absolutely thrilled with the experience they've had with you. Click the link below to check out this weeks episode: https://www.ultimateattorneypodcast.com/episode-24
February 12, 2019
Episode 23 - Why Legal Zoom and Rocket Lawyer are NOT Going To Destroy Your Business
Many attorneys are becoming increasingly concerned regarding automated online legal services such as Legal Zoom and Rocket Lawyer possibly overtaking the legal industry. This is a legitimate concern for not only attorneys but many industries as well. The reality is that with technology advancing at such a rapid rate, many services will become obsolete in a few years. So how do you make sure that your law firm does not go under, and you are not replaced when this happens? In this week's episode of The Ultimate Attorney Podcast, we discuss how to create a clear value proposition, innovate, and differentiate yourself so that you can capitalize on this shift. Click the link below to check out this weeks episode: https://www.ultimateattorneypodcast.com/episode-23
February 5, 2019
Episode 22 - How to Manage Your Time Like A Pro
How many hours are you currently working in a week? Is it more than 40? There are some attorneys out there who are currently working 60, 70, 80 hours a week, and at the end of the day, still do not feel as if they're accomplishing their goals. Why does that happen, and is that happening to you in your own life right now? In this week’s episode of the Ultimate Attorney Podcast, we are going to be talking about time that you're probably leaking, which may be as much as five to ten hours per week, and what you can do to better control and manage your time on a weekly basis to buy you back more hours. To access all of this week's show notes and resources, please visit: https://www.ultimateattorneypodcast.com/episode-22
January 29, 2019
Episode 21 - Defend & Protect Your Reputation (The 400 Million Impression Defamation Lawsuit)
Studies show that 91% of people search and read reviews about local businesses online. What are you currently doing to protect your law firm’s online reputation? Protecting and scaling an online reputation starts with having an aggressive review acquisition strategy paired with rapid response to both positive and negative reviews. As much as 84% of people trust online reviews as much as a personal recommendation, so managing how your business is perceived online is more important than ever. Whether you have bad reviews, good reviews, or no reviews at all it is time to take action and be more proactive when it comes how your business rank online. In this week’s episode of the Ultimate Attorney Podcast, we will cover how to gain more clients by building trust online with positive reviews. To access all of this week's show notes and resources, please visit: https://www.ultimateattorneypodcast.com/episode-21
January 22, 2019
Episode 20 - Exits and Succession Planning
Whether you're just starting out or whether you're towards the tail end of your career, everyone will exit their business at some point. Do you have an exit plan in place for your law practice? Have you set yourself up for success so that when the time comes you can transition successfully? In this week’s episode of The Ultimate Attorney Podcast, we are going to go over a few really easy strategies that you can implement, so that if the unexpected does happen to you, the business will continue on. We are also going to touch on how to set yourself up to come out on top if you decide to sell. To access all of this week's show notes and resources, please visit: https://www.ultimateattorneypodcast.com/episode-20
January 16, 2019
Episode 19 - 2018 Marketing Year in Review
With the start of every new year, it is always important to take the time to take a step back to reflect. Did you have any big wins this past year? What formula did you use to warrant that success, and how can you replicate it in the coming year? In this week’s episode of the Ultimate Attorney Podcast, we're going to recap all of the awesome things that have worked well in a variety of industries on the marketing front for 2018. We are also going to look back on 2018 to break apart what works and analyze to see where you succeeded, as well as where you fell short. To access all of this week's show notes and resources, please visit: https://www.ultimateattorneypodcast.com/episode-19
January 9, 2019
Episode 18 - Strategic Planning for 2019
There is a popular adage often attributed to Benjamin Franklin, “Failing to plan is planning to fail.” Did you plan at the start of 2018? Did you achieve those goals? We want 2019 to be your best year EVER! In order to do that, it starts with asking yourself some challenging questions. What is the exact practice model that you want to have? How much money do you want to be taking home every month? How many hours do you want to be working and what needs to happen in order for you to accomplish this? In this week’s episode of the Ultimate Attorney Podcast, we're going to be walking through a variety of ways that you can use strategic planning in your law firm to set goals, prioritize and achieve those goals, and make 2019 your best year ever. To access all of this week's show notes and resources, please visit: https://www.ultimateattorneypodcast.com/episode-18
January 2, 2019
Episode 17 - Your Best Year Yet
Was this year your best year yet? What are you doing to achieve your goals in the coming year? When you have clarity about your specific goals and desired outcomes, you are able to more effectively create a framework that makes your goals and desires easier to achieve. By bringing more intention and perspective to your goals, tracking them and using the systems that we discuss in this episode you can create immensely powerful systems that set you up for success. In this week’s episode of the Ultimate Attorney Podcast, we get ready to wrap up the year and focus on setting you up for success, and prosperity in 2019.
December 27, 2018
Episode 16 Direct Mail vs Digital Marketing
Direct mail is dead. NOT! In today’s modern age of texts, tweets, notifications, and vibrations, our attention is constantly pulled in a 1,000 different directions. While every other lawyer is trying to compete in the crowded digital landscape, you can have an unfair advantage by using direct mail as a reliable lead generation tool. If you can get a prospect to open your piece of mail, you can captivate their attention significantly longer than a tweet or Facebook post could ever accomplish. When executed properly, Direct mail is a great way to distinguish yourself and become known in your community as the go-to lawyer. There are very few mediums that allow you to improve the “know, like, and trust factor” faster than direct mail. Join us in this week’s episode of the Ultimate Attorney Podcast as we discuss direct mail and how you can keep prospects engaged and engrossed with your messaging significantly longer than any online medium.
December 18, 2018
Episode 15 - Books - The Unconventional Marketing Tool
You buy them, you read them, but how often do you write them? In this week's episode of the Ultimate Attorney Podcast, we are going to deep dive into something we are all very familiar with, books. We will be focusing on how books can be used in your own legal practice to generate more business, establish more credibility, build rapport and gain trust. Are you still handing out business cards? Chances are your business card will be thrown away in less than two weeks… If you give someone a book they are much less likely to throw it away because it has a greater perceived value. The more that someone consumes your content, the greater the chances are to convert them into becoming a paying client. Books are one of the easiest and most effective ways to accomplish this. Join us as we discuss how you can use books as an authority piece to help you grow and scale your business with greater ease. To access all of this week's show notes and resources, please visit: www.ultimateattorneypodcast.com/episode-15
December 11, 2018
Episode 14 - Tax Savings for 2018
Taxes. Yuck. We all know that taxes are unavoidable. However, there are certain steps that you can take to reduce your tax exposure before the year ends. If you have not yet taken the appropriate steps to reduce your tax liability for 2018, it’s not too late! …But, you’re running out of time! Right now is one of the most critical times of the year to get your tax planning done and set yourself up for success going into the new year. In this episode of the Ultimate Attorney Podcast, join us as we discuss ways to reduce some of the tax liabilities in your business, so that you can put more money back in your pocket! To access all of this week's show notes and resources, please visit: www.ultimateattorneypodcast.com/episode-14
December 4, 2018
Episode 13 - Back from the Dead Campaigns
As attorneys, we come across many prospects who inquire about our services. Some are ready to become clients on the spot, others need time to decide, and some need to be finessed. If someone does not immediately hire you, how do you follow up with them to reignite their interest in your services? Most law firms do not adequately follow up with previous prospects enough. This could be one of the easiest “wins” that you could have in your legal practice in the next week. In this week’s episode of the Ultimate Attorney Podcast we are going to discuss a strategy you can use to re-market and re engage all of your previous prospects and turn more of them into clients. To access all of this week's show notes and resources, please visit: https://www.ultimateattorneypodcast.com/episode-13
November 28, 2018
Episode 12 - Automation With Humanization
Automation – you hear about it all the time, but what does that really mean for you? Are you worried that if you automate certain tasks inside of your law firm, that you will lose the humanization element with your clients? In this week’s episode of The Ultimate Attorney Podcast, we are going to cover how to combine automization with humanization. We will discuss a few different solutions that can create immediate impacts on your bottom line and how you can use automation to help you leverage your time and resources and essentially replicate yourself. To access all of this week's show notes and resources, please visit: https://www.ultimateattorneypodcast.com/episode-12
November 21, 2018
Episode 11 - Metrics, Measuring, and Multiplying You
Are you keeping track of the metrics in your law practice? Tracking metrics is important because it allows you to clearly diagnose exactly where the breakdowns are occurring in your business. This will allow you to create an action plan that tackles the exact issues without having to guess. In this week’s episode, we are going to take a deep dive into metrics, measuring, and multiplying you in yoru business. To access all of this week's show notes and resources, please visit: https://www.ultimateattorneypodcast.com/episode-11
November 14, 2018
Episode 10 Insurance for Attorneys:
If you are and want to be an Ultimate Attorney and you have your own practice, insurance should be on the top of your priorities list. We are human beings which means that mistakes happen. It is your responsibility to protect your clients and law firm by ensuring that you have the proper insurance in place if and when something happens. Join us in this week’s episode of The Ultimate Attorney Podcast, as we cover a variety of insurances that you may want to secure for your law firm. To access all of this week's show notes and resources, please visit: https://www.ultimateattorneypodcast.com/episode-10
November 6, 2018
Episode 9 How to Talk About Law So People Actually Want to Hire You:
It is imperative that you as an attorney learn how to talk to your clients about legal services and their choices in a way that informs, empowers, and educates them. In this week’s episode of The Ultimate Attorney Podcast, we are going to learn how to cut out the jargon so that our clients better understand their options and can ultimately make better decisions. This is a game changer and can redefine how you operate inside of your practice. To access all of this week's show notes and resources, please visit: https://www.ultimateattorneypodcast.com/episode-9
October 31, 2018
Episode 8 - Building a Team: Part 2
There is nothing worse than losing great team members and employees simply because they were not trained properly. Do you know how to train your employees so that they want to work with you? For most attorneys this is something that when implemented can have a profound effect on your law firms success. Following up on last week’s episode, we’ll discuss different processes and metrics you can use to hire your dream team. To access all of this week's show notes and resources, please visit: https://www.ultimateattorneypodcast.com/episode-8
October 24, 2018
Episode 7 - Building a Team: Part 1
Building a team is an absolutely crucial aspect when it comes to growing your law firm. A team that is able to work together both efficiently and effectively creates synergy within your organization – where the combined effort is greater than the sum of individual efforts. The best way to scale your law firm is to create a work environment that people want to work in. In this week’s episode of The Ultimate Attorney Podcast, we delve into best practices when hiring new team members and how to train them for success. To access all of this week's show notes and resources, please visit: https://www.ultimateattorneypodcast.com/episode-7
October 17, 2018
Episode 6 - Why No One Wants To Be Your Client, Friend or Spouse
Many attorneys have a very unique way of communicating that can sometimes make it difficult for other individuals to relate to. In this episode of the Ultimate Attorney Podcast, we'll discuss different strategies you can use that can help you to better connect and relate with the various individuals in your life. This can literally change the way you practice law and allow you to better serve clients. In addition, these strategies will make you more approachable and easier to connect with. For additional resources, training & downloads, please visit: www.UltimateAttorneyPodcast.com/episode-6
October 10, 2018
Episode 5 - Handling Stress As An Attorney
This week we’re going to tackle a conversation that will most likely resonate well with our attorney audience… STRESS! Many attorneys seem to brag that they worked 80, 90 or a 100 hours in a week, but this is simply not a sustainable model for your life and your business. In this episode, we’ll tackle a few of the ways that you can shift the paradigm of working too much and provide you with a few ways that you can start reducing your stress levels and working less, without sacrificing your income. For the expanded show notes, additional resources and free trainings, please visit: www.UltimateAttorneyPodcast.com/Episode-5
October 3, 2018
Episode 4 - All About Your Calendar
Do you have complete control of your calendar? Or, does your calendar have control over you? In this episode, we're going to discuss your calendar and how you can take complete control over your calendar and your time. We'll also show you a variety of ways that you can better manage your time throughout the day so that you can become more efficient and productive in achieving your daily goals. To access all of this week's show notes and resources, please visit: https://www.ultimateattorneypodcast.com/4
September 13, 2018
Episode 3 - It's All About The Money
Have you experienced peaks and valleys in your law firm's income? Everyone has! We call that the cashflow rollercoaster and it is truly enough to make anybody sick. Many attorneys who are stuck on the cashflow rollercoaster work hard in their business and are constantly busy working for their clients, but it's often not enough... All of a sudden, you look at your bank account and you say to yourself, "I'm going to run out of money, what do I do?" In this episode, we'll tackle the ways that you can smooth out the peaks and valleys so that you can create a more predictable income stream for your legal business. To access all of this week's show notes and resources, please visit: https://www.ultimateattorneypodcast.com/3
September 13, 2018
Episode 2 - Overcoming Overwhelm As An Attorney
In this episode of the Ultimate Attorney Podcast we're going to show you a variety of ways in which you can reduce the overwhelm and anxiety that many attorneys experience in their day to day practices. We will walk you through a methodology for gaining clarity on exactly what you want in your business, and then show you how to focus your energy and attention to achieve those goals. In order to do this, we will use the T.E.A.M. Strategy (Time, Energy, Attention, and Money) to help you gain immediate clarity and make the most out of every day. This method can help you reduce many of the external pressures that you experience and help you to lower the overwhelm that you may feel inside of your legal practice. To access all of this week's show notes and resources, please visit: https://www.ultimateattorneypodcast.com/2
September 13, 2018
Episode 1 - What does it mean to be an Ultimate Attorney?
Welcome to the first episode of the Ultimate Attorney Podcast. In this introductory episode, we will walk through the nine factors of becoming an Ultimate Attorney and how you can implement these factors into your legal practice. When you have all nine of these things in place, you're going to look at your life and say, "Wow. I'm really glad I went to law school." We're excited to share these with you! So push PLAY and let us walk you through the 9 factors to become an Ultimate Attorney step-by-step. To access all of this week's show notes and resources, please visit: https://www.ultimateattorneypodcast.com/1
September 13, 2018