The CEO Mastery Show

Are you tired of sending out LinkedIn connection requests only to hear crickets in response?

We ran a LinkedIn Experiment where we took our Dream 100 list and tested two different ways to connect.

One approach we connected WITHOUT a message.

That got an abysmal 4.9% acceptance rate.

I was SHOCKED. I thought it wouldn’t be very effective, but I didn’t think it’d be THAT bad.

Question for you: how often do you connect on LinkedIn without a message?

Keep in mind of 100 people you would do this with, only 5 would be accepting your request.

Shockingly enough, we ran another Dream 100 group where we left a PERSONALIZED message.

This group we got a 20-40% acceptance rate!

Holy cow! That is FOUR TO NINE TIMES the response!

Side note: How much time do you waste missing opportunities to optimize your current sales process?

Tune in to this week’s episode to discover:

• The 4 Biggest Mistakes Every Salesperson makes on LinkedIn that Kills Your Chances of Connecting: You’re shooting yourself in the foot if you’re doing these four things (and trust me majority of sales reps are).
• 9 Ways to Humanize Your LinkedIn Request that Generated 4-9x the Response: You’ll see a myriad of examples that work, when connecting with prospects on LinkedIn.

For the first time ever I broke down a step by step system for how to get in the door with a cold prospect.

I remember taking a personality profile test 15 years ago and my ability to cold prospect was off the charts, so much so my father sent my results to Tony Robbins to brag. ;)

This may be hard for many, but for me, it’s my superpower to get in any door and I wanted to share with you these simple-to-follow steps.

You can connect with literally ANYONE with enough pig headed discipline and determination.

Tune in to find out 9 different ways to make a great first impression on LinkedIn.

“You can't use hashtags to push bad content. All that matters is the content.” -Carson Matthews

Summary:

In this episode of The CEO Mastery Show, hosted by Amanda Holmes, CEO of Chet Holmes International, Carson Matthews, a former professional athlete turned entrepreneur, shares his journey and the strategies that led him to acquire 45,000 customers in just eight months using TikTok. Carson discusses the importance of niche marketing, storytelling, and having a strong call to action in content. He illustrates how he transitioned from sports to starting 'Ball Boyz Soap' leveraging TikTok, without initially focusing on product sales, but rather using it as a testing ground for content before moving to paid ads. Additionally, Steve Matthews, Carson's father and a veteran in cybersecurity with a significant career in global sales, shares insights on supporting Carson's entrepreneurial journey and applying modern marketing strategies. The episode emphasizes content quality, understanding the target audience, and agility in marketing approaches as key to successful online engagement and sales.

Episode Highlights:

00:00 Unlocking the Power of Content: The Key to Viral Success

00:08 Introducing the Ultimate Sales Machine & Special Guests

01:00 From Pro Athlete to Entrepreneur: Carson Matthews' Journey

01:52 Mastering TikTok: Carson's Top 3 Tips for Explosive Growth

08:40 The Emotional Connection: Crafting Stories That Sell

20:06 The Shift to Paid Advertising: Maximizing Reach Beyond TikTok

25:59 Leveraging the Ultimate Sales Machine: A Family's Success Story

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“It took me forever to learn this. CALM is a superpower.”

-Larry Bradley

Summary:

In this episode of The CEO Mastery Show hosted by Amanda Holmes, CEO of Chet Holmes International, insights are shared on the importance of fostering a calm life and managing stress for improved well-being in the workplace. The discussion begins with revealing data that 75% of C-suites are considering quitting their jobs in search of better well-being, not necessarily for more money or benefits. Larry Bradley, our guest, shares his journey from managing a large national healthcare plan to understanding the vital role of calm, stress management, and innovation for personal and professional growth. The conversation covers the significance of addressing mental wellness, and the impact of awareness and habits on easing the burden of leadership.

Larry's experience with applying the Ultimate Sales Machine principles to rethink and expand the scope of his healthcare initiative demonstrates how thinking bigger and focusing on people's health and happiness leads to transformative change in business and society.

Episode Highlights:

00:00 The Power of Calm in a Stressful World

00:24 Introducing the Ultimate Sales Machine & Special Guest Larry Bradley

00:58 The Shocking Reality of C-Suite Stress and the Quest for Well-being

01:54 Larry Bradley's Journey: Transforming Healthcare with Branding and Innovation

07:07 Simple Tips to Ease the Burden of Leadership

07:52 The Impact of Stress on Health and the Workplace: Insights and Statistics

08:31 Simple Tips to Ease the Burden of Leadership: Managing Stress

16:20 Awareness and Emotional Management: Key Strategies for Reducing Workplace Stress

24:48 Unlocking the Power of Motion to Ease Stress

26:09 Strategies for Reducing Workplace Stress

27:18 The Impact of Habits on Health and Productivity

29:50 Exploring Mental Health and the Medical System

32:25 Personal Growth and Corporate Leadership Insights

37:28 Transformative Business Strategies and Innovation

42:06 The Journey of Strategic Thinking and Personal Development

45:24 Conclusion: The Future of Healthcare and Personal Growth

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58% of our incoming workforce says most days their stress is completely overwhelming.

This episode today is about resolving some of that stress by walking through a simple 4 part framework to help you double your sales while cutting your stress in half.

I’ve brought in Craig Ingram, a superstar sales executive from our Ultimate Sales Machine Dojo to share some war stories.

Here’s what you’ll uncover:

-A comprehensive four-part framework for crafting a successful go-to-market strategy

-Case study: How Craig assisted a struggling company from a mere $100k in revenue to $2 million in just over a year

-Lessons learned from a venture into telemedicine that didn't pan out as expected

-Proven strategies for leveraging social media, particularly LinkedIn, to generate potential business leads

Craig not only shares the common pitfalls companies encounter but also equips you with the knowledge to navigate these challenges successfully.

Ready to unlock the blueprint to your business’ success? Tune in now to our latest episode.

Have you ever had a failure that altered the course and direction of your life?

One that at the time felt so insurmountable you didn’t know if you’d ever be able to rebound…?

That's why they created the phrase, “fail your way to success.”

This week’s episode is living proof.

It all started in 2008, Peter Afiuny had just graduated from University of Southern California.

He took a risk and got financing to buy $10 million dollars worth of rebar to start his commodities business.

As the materials were on a boat on their way to the US, the market tanked.

Overnight, Peter’s new business became obsolete.

Listen to this week’s episode to how he went from a $10-million dollar mistake, to raising over $100 million in funding before the age of 40.

His story is a testament to the power of pigheaded discipline and determination.

Tune in to hear how Peter and his co-founders at Noveon have revolutionized sustainable manufacturing where competing on price is obsolete.

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Did you see the recent post by Recruiter.com?

The title was: “Apparently, the hardest thing to sell is a sales job.” 🤦‍♀️

It’s humorous because it’s true.

Approximately 90% of hiring managers find it more difficult to find sales talent today.

We’ve trained companies for decades on how to identify a sales superstar because it’s such a huge issue.

Most companies have a poor practice for how to hire, train, and retain top talent.

This is why 74% of sales reps fail. (Note: this data came from a survey of 650,000 reps by Objective Management Group).

So what do we need to do to find that superstar?

You’ll hear it in this week’s episode from one of our Ultimate Sales Machine Dojo sessions (our group coaching program).

You’ll discover:

-How to recognize sales superstars

-The 4 common mistakes when attracting top talent

-How to craft a compelling job ad based on a case study of a recent client

-A recent member in our dojo community that generated 101,000 views on a single LinkedIn post, what caused it and what to do with it.

You can master how to build your own team of high-performing sales superstars. Tune in now!

Do you wonder why some companies thrive magnificently while others struggle to keep afloat?

We pulled a hot seat recording from our late great founder Chet Holmes talking about:

-The Formula for Repeatable Success: It’s not about one-off victories; it’s about creating a system that yields success time and time again.

-The Critical Mistake to Avoid: Learn about the colossal error that many businesses make when trying to grow revenue. This insight alone could steer your company away from a common mistake.

-Conquering the Market Share Battle: Find yourself losing ground to competitors? The 'Hot Seat' segment talks about strategies to reclaim your market share amidst fierce competition.

If you are a business owner looking to improve your organization at every level, you’ll find this episode incredibly valuable.

Enjoy!

We’ve released over 190 podcast episodes to date, and this episode with Tom Schaff is in my top 3 favorites of all time.

If you… hate cold calling,

If you’re nervous about how to reach out to cold prospects,

If you have a dream client and you don’t know what to do to get their attention…

Watch this episode with Tom to get some ideas of the entertaining things you can do to stand out amongst a sea of bland pitches.

Tom Schaff failed as a standup comic, but succeeded using his humor to cold call his way into some of the biggest companies in the world.

He regularly closes 9 and 10 figure deals.

In this episode we peel back the curtain for how he gets the attention of the most influential people in sports, business, and hollywood.

I can’t remember the last time I laughed this hard.

He shares stories about how to win your biggest clients in a way that is creative, and hilarious.

Did you know you can send your trash can in the mail like a postcard? (Neither did I).

Tune in to hear even more creative stories of winning the impossible sale.

Enjoy!

Are you finding yourself caught up in the relentless price wars, struggling to break free from your competitors?

Jack Ma, the visionary founder of Alibaba, once said, "Never, ever compete on prices, instead, compete on services and innovation."

In this exclusive episode, I break down the strategies and show you exactly how we soared to a staggering 63.5% increase in sales for the Core Story division in 2023, while increasing our prices at the same time.

You’ll discover:

1. What happened when team members didn’t agree with my direction, what I did

The trends we’re seeing companies face that’s making it harder and harder to get prospect’s 2. attention, and what we’re doing that’s working

How to increase referrals and have your clients thank you for innovating

This isn't just a success story; it's a blueprint for transforming any type of business.

Tune in to the episode right now to get the download for 2024.

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Ever feel like you're being labeled as just another "salesperson"?

Chet Holmes, author of The Ultimate Sales Machine, certainly did and refused to be confined by just that stereotype.

This is the reason why he created groundbreaking strategies like the Dream 100 and Core Story.

Instead of the typical pushy sales tactics, he believed in leading with education and market data to establish yourself as the go-to expert in your field.

Here's a startling fact: A decade ago, 63% of prospects considered sales reps pushy.

Fast forward to today, a staggering 97% share this sentiment, largely influenced by the dominance of e-commerce giants like Amazon.

It's evident that the sales landscape is evolving, and so must your approach.

In this week’s episode, we talk about the changing dynamics of customer expectations and reveal why focusing on one crucial aspect before selling is paramount.

Don't miss out on this opportunity to transform your sales approach and stand out in today's competitive market.

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Raising children in today's fast-paced world is no easy feat.

76% of parents feel it’s harder to be a parent now than before…

As the holidays are here and we spend more time with family, I decided to share something close to my heart.

This week’s special podcast guest is my brother Jordan, someone I’ve been trying to bribe for years to come on with me!

Our father, Chet Holmes, originally wrote an article called “How to raise near perfect children.”

So today, we wanted to do the opposite and honor those who are parents.

During the episode Jordan said something very accurate, he said, “my father accomplished many things in his life, but of all his accomplishments I think he was best at being a Dad.”

So we broke down for you 7 ways to be a near-perfect parent, based on our experiences of having the Ultimate Dad, Chet Holmes.

These aren't just theoretical musings; we share the real-life experiences and invaluable lessons imparted by our father, Chet Holmes.

For aspiring and seasoned parents alike, you can get some ideas on how to raise nurturing strong, successful, and empathetic children.

Wishing you and your loved ones a joyful holiday season filled with love, laughter, and unforgettable memories.

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Did you know that a staggering 77% of individuals in the workplace have experienced burnout at some point in their careers?

And when you have burnout, you're 63% more likely to take a sick day and you're 2.6 times more likely to be looking for another job.

I recently went through a period of burnout myself after an intense six-week work trip, and it made me realize the importance of addressing this issue.

Burnout not only impacts our well-being but also our performance and job satisfaction.

In this week’s episode we dive into the three types of burnout and, more importantly, explore the different ways to overcome it.

Tune in til the end if you want to hear a highly effective strategy that can reduce your stress by 20% in under 2 minutes.

Let's prioritize our well-being and tackle burnout head-on.

P.S. If you're interested in further support and growth, join the Ultimate Sales Machine Dojo. We’re diving deep into every chapter of the book for just one hour a week. Ready to turbocharge your success? Secure your spot at bit.ly/USMdojo

This week, I wanted to share something a little different with you – a raw and real experience that I recently went through during my climb to the top of Jungfrau, Switzerland.

In this special podcast episode, I'm taking you behind the scenes and showing you the challenging moments during the climb.

And I very often show the highlights of life and the peaks that I have reached.

However, it’s rare that I show the hard times.

I experienced severe altitude sickness, and I decided to capture it live, right in the midst of the struggle.

Why? Because we're all human, and it's crucial to embrace both the highs and the lows that shape our journey.

Life isn't always about reaching the peaks; sometimes, it's about navigating the valleys.

I won't give away too much, but I think you’ll find it entertaining.

So, grab your favorite beverage, find a comfortable spot, and join me on this unique journey where things didn't exactly go according to plan.

Because sometimes, the unplanned moments teach us the most about ourselves.

Listen to the podcast episode now.

Wishing you resilience and strength in your own adventures!

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Do you wonder why some cold callers effortlessly sail through conversations while others hit an immediate roadblock?

It's no mere stroke of luck – there are small nuances that can make a huge difference, especially in those crucial first 10 seconds with a prospect.

In this week’s episode, you’ll discover the four most common mistakes that cold callers make and, more importantly, learn how to steer clear of them.

Make sure you stick around until the end of the episode, where we'll share a sample cold calling script that has the potential to get a whopping 9 times more responses from your prospects.

Your success in cold calling is just one click away. Tune in, and start making every cold call count!

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I have a confession to make.

I am appalled by the numerous false promises and bogus offers that flood the internet during the Black Friday season.

You know the ones: “Get $10,000 dollars worth of courses if you buy before Monday.” 

But here’s the truth - only 3% of people that buy a course actually finish them.

It’s all hype, spammy marketing. And as someone who has run offers like this in the past can I just be fully transparent with you and say, I’m tired of it.

Your success should be weighed by how you feel about yourself the moment you put your head on your pillow at night.

I couldn't sleep soundly knowing that I'm merely selling ideas without tangible results to back them up. 

That's why we've been pondering a crucial question: What will truly propel people from mere ideas into decisive action?

To go from watching endless amounts of videos, into generating cash in pocket.

Every day businesses call us saying they’ve read the Ultimate Sales Machine, and they love the ideas they just need help implementing them into their specific company and market.

That’s why we’re launching an official group dedicated to implementing the ideas from The Ultimate Sales Machine book into real actionable results.

One hour a week we will workshop the crucial skills you need to double down and grow.

We already know we have a system that works. Click this link to see over 80 video and text testimonials from companies that have generated sales using our methods.

With a track record assisting over 250,000 businesses, resulting in a staggering $51 billion in generated revenue, our approach has endured for over five decades. 

This system isn’t a random person on the internet, it’s one you can trust.

Now, we're taking it a step further by creating a collaborative environment where you can connect with other like-minded businesses. 

We’re seeing companies form joint ventures within the group, they’re buying each other’s services.

And everyone is committed to working one hour a week to focus ON the business not just IN it. 

You’ll be shocked at how affordable this program is. 

Unlike other high-priced masterminds, we are here to unite businesses that will undoubtedly require support as the challenges of the upcoming year intensify.

BLACK FRIDAY SPECIAL - I’m giving you two gifts if you purchase before Monday at midnight.

(This isn't a random list of courses that will gather virtual dust; it's designed to create unity within your team).

Sign up today so you can feel more confident about your results in 2024.

As Chet Holmes always said, “Mastery isn’t about doing 4,000 things, it’s about doing 12 things 4,000 times.” 

Ever thought about writing a book? My company is a perfect example of a successful book launch.

The Ultimate Sales Machine has continued to sell books over 11 years after Chet Holmes has passed.

I’m headed to Italy tomorrow to celebrate the 16th language the book has been translated into.

That is a real legacy.

Have you wanted to create a legacy that lives far beyond your years?

It was the greatest gift Chet could have given to everyone in the company that carried on without him.

Penguin, the publisher of the book, asked me for SEVEN YEARS to create a new edition of the book.

I told them no, over and over again.

Until I finally agreed. But it took me 4 years to write the additional 100 pages that were updated in the new edition. I wanted as close to perfection as I could muster.

I know many of you have years of experience, a breath of knowledge that is worthy of a book, and some of you have even written one and it’s just sitting there…

Whether you’re about to release your book, or thinking about it, you HAVE TO watch this episode about the 5 ways to RUIN your book launch.

Each one of these could jeopardize your book launch and sabotage all your hard work.

And I know how hard it is to put something like this together, you should do it right.

Actually if you’re launching anything, a new product, a new feature, a new service, follow these steps and you will exponentially improve your results.

It's been just over a year since The Ultimate Sales Machine's latest edition hit the bestseller list.

Looking back, there were invaluable lessons I wish I had known leading up to the release.

Fortunately, I was also lucky enough to have gotten a wealth of advice that has been instrumental in our success.

I'm pulling back the curtain to give you an insider's look at our process—what worked, what didn't, and the pivotal lessons we learned along the way.

Whether you're an aspiring business leader or someone with dreams of transforming your knowledge and insights into a compelling book, this episode is a must see!

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Did you know that according to the Carnegie Institute, 91% of customers would be willing to give you a referral, but shockingly, only 11% of salespeople ever ask for them?

It's time to change that!

In this week’s episode, we reveal a simple yet highly effective 3-step referral system that could transform your business.

This is not just theory; it's a proven method that has generated real results for businesses.

Remember, it's not about doing thousands of different things; it's about mastering a few key strategies that can lead to massive success.

Tune in to the full podcast episode today and discover the secrets to increasing your referrals by 62% to 800%.

Did you know that a staggering 95% of businesses never reach the coveted million-dollar mark in revenue?

If you're one of the few who've achieved this milestone, congratulations – you're practically a miracle!

But the journey doesn't stop there.

Only .8% make it from 1 million to 5 million.

Your odds improve to 1.5% make it from 5 million to 10 million.

And a mere .004% make it to a 100 million and beyond.

Now, you might be wondering, "What separates these successful 9-figure businesses from the rest?"

In this week’s episode, we talk about the 4 marketing mistakes that companies make when trying to get from seven to nine figures.

We’ll share valuable strategies and insights that can help you grow your business effectively and navigate the challenges that come your way.

Stay tuned until the end because we’ll cover a four-part framework of the Ultimate Sales Machine that can assist you in getting hyper-focused in doubling your business revenue.

Are you curious about what makes a cold email click-worthy versus toss-worthy?

Cold email is a powerful tool.

For every dollar you spend on email marketing, you generate on average $42 back making it the highest ROI generating marketing tactic.

The only problem is because it's so easy, we take advantage of it resulting in poorly crafted and ineffective email messages.

In this episode, I'll teach you how to turn the tables and become exceptionally effective at getting up to nine times the responses from your cold emails.

If you've been struggling with crafting effective cold emails or if you're simply curious about maximizing your email marketing ROI, this episode is a must-listen!

Would you like to get hundreds of thousands, if not millions, of views to your videos and content without spending a dime on advertising?

As we were analyzing our content strategy, I remembered this interview I did with Sharon Rector of First Media.

They went from having 60,000 followers to 63 million followers, and they follow this framework.

In this episode, Sharon shares the secrets behind those videos that seem to effortlessly capture the internet's attention.

You'll discover the proven framework that will supercharge your video marketing efforts to creating viral content every time.

Don't miss out on this opportunity to take your content to the next level!

Whether you're a business owner, marketer, or sales rep trying to get views on LinkedIn, this episode is a goldmine of insights you won't want to miss.

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Did you know that 75% of web leads are wasted?

Your website is more than likely costing your business revenue.

In this week’s episode, you’ll discover:

✅The critical mistakes companies make on their website that costs them leads and sales

✅The 5-prong checklist to determine if your website is effective

✅Top strategies to transform your website into a conversion powerhouse that brings in leads and convinces them to become loyal, paying customers.

Are you wasting your hard earned leads?

Watch this episode now to uncover the 5 Biggest Mistakes Companies Make on their Website that are costing leads and sales.

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Do you know one thing Chet Holmes did better than 99% of business owners?

He left a clear roadmap on growing businesses.

This roadmap has been used by a quarter of a million companies worldwide to double their sales.

What if you could get 9x more sales pouring into your business without costing you a dime?

In this episode with Tim Yurek we cover:

-One game-changing way you can double your sales in the next 12 months

-The single biggest issue in marketing you can’t afford to ignore and how to overcome it

-The framework that can instantly grab your buyer’s attention and boost sales

-How to be strategic vs tactical in your business

Tune in til the end because we also share real-life success stories, including how one company landed a massive deal with Walmart using the strategies we discuss.

We'll help you uncover the secrets to achieving remarkable growth for your business.

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Did you know that 70% of wealthy families lose their wealth by the second generation?

It’s absolutely shocking.

In this episode I share behind the scenes of the horrors I went through after my father passed.

If you have children, and you care about their well being, you will want to hear this episode because I share with you all the painful lessons I learned the hard way, so you don’t have to.

I share it because more parents and children need to have this information, and I’m finally ready to share…

Thankfully our client and friend Tim Yurek was there to discuss as I break down the details.

You’ll discover:

-How to safeguard your legacy–the biggest mistakes families make

-The 5 most painful lessons I learned the hard way, so you don’t have to

-How to create a legacy that lives beyond your lifetime

Tune in and we hope this conversation can guide you through securing the future of your legacy.

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Having sales superstars in your business is essential for building the Ultimate Sales Machine.

Ever wonder how to handle them?

In this week’s episode, hear an oldie but goodie from Jay Abraham and Chet Holmes about how to manage a sales team.

You’ll discover the qualifying questions you need to ask when hiring the right sales superstar, plus tips on how to manage a team of top producers.

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If you’d like every move you make to be 4 to 9 times more impactful, then you’ll want to hear this episode.

Executives come to us every single day trying to make the leap from a short term pure tactician to a brilliant long term strategist.

And the honest truth is 99% of the workforce operates from that tactical place.

The only focus is… how do I generate a lead…

How do I generate a sale?

But when you think short term, you miss out on the most important questions like…

What is the ultimate goal I want to accomplish with every client?

Would I like to be considered #1 in my marketplace?

Would I like my clients to become raving fans walking around as billboards for my business?

Would I like to have repeat clients that keep asking for more?

If the answer is yes to any of these questions, tune in to this week’s episode where I break down the framework we use to train executives how to become strategic.

I explain the gap between understanding and actual implementation, and how to bridge it.

One of the biggest reasons so much marketing today sounds the same is that companies fall back on what’s easy and what they believe they’re supposed to do: talk about themselves.

Seems like it should make sense, right?

But it doesn’t.

Most companies waste 90% of their time and energy only talking about themselves.

They miss a golden opportunity to address the real concerns of their buyers.

That's why we're here to help you break free from this common marketing mistake.

This week’s episode is a live and interactive conversation from our recent challenge that can help create that ultimate strategic position businesses need to stand out and truly capture their prospects’ attention.

If you’re looking to increase your revenue by crafting the most efficient and logical storyline that leads directly to a sale and resonates with your buyers, this episode is for you.

Tune in to see what the coaches and challengers think about this conversation!

P.S. Turbocharge your business with the Ultimate Sales Machine Bootcamp! Limited seats available–so secure your spot today before they're all gone!

Sign up here:

Is the ‘shiny object syndrome’ keeping you trapped?

We’ve all been there.

Maybe you sometimes feel you’re doing too much, wearing too many hats…

96% of executive leaders feel overwhelmed and burned out today.

In this week’s episode, you’ll discover the framework that can simplify your roadmap to doubling sales.

This tried-and-true system has worked for years across industries and has helped many companies across the globe to become number one in the market.

Watch this episode to find out!

According to Content Marketing Institute and SmartBrief, 62% of customers prefer marketing content that speaks to pain points.

What we found is that businesses kept talking about the positive instead of speaking about the negative.

You're probably doing the same.

You have your solutions and can’t help but talk about the benefits, but you’re not going to grab your prospects’ attention that way.

In fact, according to IBM, nearly 80% of customers don’t feel understood by brands.

In this episode, you’ll discover clever strategies to quickly grab your customers attention, and seamlessly capture those leads–online or offline.

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Do you ever feel like you’re striking out with your prospects?

Maybe it’s all the hang ups you get while cold calling.

Or all the money you waste on ads that aren’t converting.

90% of businesses waste their time, money and energy on this one vital skill.

We call it, “sell the sizzle, not the steak.”

In this week’s episode, you will witness a pitch that is getting more appointments, with bigger prospects, and better sales than they’d ever dreamed.

They’ve been training for three months and in the last month Ace Electric has brought in $1,400,000 of new business into their pipeline using this exact Stadium Pitch.

Listen in to hear their pitch during the Q&A from our most recent challenge.

If you want to have more prospects begging to talk to you, you have to watch this episode!

A study analyzed 4,700 companies over the last three recessions, 91% of those either went bankrupt, were stagnant in revenue or lost revenue.

There were only 9% of companies that actually thrived during these three recessions.

So what’s the difference between the 9 and 91 percent?

In this week’s episode, you will discover the five things holding you back from doubling your company in this no-spend economy.

Whether you believe a recession is imminent or not, it's always wise to plan for the worst while striving for the best.

If you want to outsmart your competition today, tune in to the episode now.

A lot happens every minute online.

People are checking emails, sending text messages, buying something for their home, watching TikTok videos, and much, much more.

No wonder your prospects are overwhelmed, uninterested, and ticked off.

And if you're having difficulty securing appointments...it's due to the Clutter Factor.

So how else can we stand out from the competition?

In this week’s episode, we're going to explore how clever direct mail pieces can be your secret weapon in generating appointments and securing those game-changing business deals.

This can be a critical step amidst everything that's done online.

Tune in to arm yourself with the ultimate tips for creating successful direct mail campaigns.

P.S. Triple Your Sales Conversions Challenge is back! Unveil the timeless strategies for 3x more conversions, and gain access to a low-cost, high-reward method that will leave your competitors in the dust.

Have you ever had a brilliant idea you knew could grow your business dramatically?

Ever shared that idea with someone else, and watched it die right there as they told you it couldn’t be done, or that it wouldn’t work?

Today is your lucky day, you’re getting access to the most watched video Chet Holmes ever recorded.

This recording is filled with real life stories of the trials and tribulations Chet endured on the road to doubling sales.

Just because he was the Ultimate Sales Machine, didn’t mean he didn’t come across obstacles too.

Tune in to hear all the instances where these concepts almost didn’t work and came through to produce record breaking results.

I’ve never released it to you until now.

This interview was done 15 years ago and it’s just as relevant, just as brilliant as it was the day it was recorded.

If you’re thinking about growing your company make sure you listen to this interview first.

::Sentimental note:: This particular week holds a soft spot in my heart.

11 years ago, on August 12, 2012, we lost our founder, my father, Chet Holmes.

It's been a while since I watched one of his videos. As I watched this I’m reminded how confident he was.

They say, the one with the most confidence wins.

Many who worked with Chet always said that above all else, Chet always had the most confidence over anyone else.

When your ideas are challenged, and failure knocks, may you remember to have the confidence to persevere.

All it takes is pig-headed discipline and determination.

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Want to STOP overworking and START generating more revenue with less stress?

If the answer is yes, then apply for a complimentary strategy session with one of our growth specialists to find where you’re leaving money on the table today.

"The fortune is in the follow-up." - Jim Rohn

Did you know that 80% of leads that are generated from events are never followed up on?

And the leads that are followed up on, they’re only touched an average of 1.3 times!

Think about it – how many times have you interacted with prospect clients, partners, or opportunities only to lose track and miss out on potential revenue?

In this week’s episode, you’ll discover a foolproof way to follow up with your leads.

This debunks what 99% of people do when following up. (Watch it if you ever use a business card).

Remember, following up is more art than science. The more you do it, the better you get at it.

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Want to STOP overworking and START generating more revenue with less stress?

If the answer is yes, then apply for a complimentary strategy session with one of our growth specialists to find where you’re leaving money on the table today.

One of my father’s favorite affirmations for sales people is “I love to cold call in the morning.”

Research finds that 1 out of 2 B2B salespeople are afraid to make cold calls.

But the reality is that salespeople don’t hate cold calling; what they actually hate is the rejection that goes along with it.

In this week’s episode, Troy and I talk about how to get that impossible appointment and how to communicate effectively with your prospects through cold calling.

Tune in and you’ll hear insider tips on how to leave a lasting impression on potential clients and how to overcome objections like a pro.

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Want to STOP overworking and START generating more revenue with less stress?

If the answer is yes, then apply for a complimentary strategy session with one of our growth specialists to find where you’re leaving money on the table today.

Have you already incorporated AI in your business?

According to a recent Marpost survey, 73% of marketers are now using generative AI tools.

In this episode we have a special guest, Mike Koenigs, a serial entrepreneur, a 17-time #1 bestselling author, and an expert on using AI tools that can transform your business and elevate your success.

You’ll discover:

-How you can leverage AI to supercharge your productivity in business

-A powerful referral strategy that can instantly close multiple deals in 1 hour or less

-How to avoid doing the same thing twice, incorporating AI into your meetings.

I was just at a conference, they mentioned, “AI won’t replace doctors, but doctors who don’t use AI will be replaced.”

This statement rings true for all industries.

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Want to STOP overworking and START generating more revenue with less stress?

If the answer is yes, then apply for a complimentary strategy session with one of our growth specialists to find where you’re leaving money on the table today.

Did you know that 87% of Americans are afraid of growing old?

Yet we all want to do everything it takes to live longer and spend more time with the people we love.

Can you imagine a world where you could live to age 120, looking younger, and feel healthier?

Research shows us it’s no longer science fiction, it’s science fact.

In this week’s episode, you’ll discover:

-The 5 critical components of growing older that can be reversed with one simple solution

-The proven steps you can take to stop degenerating and start regenerating

-How to reduce your risk of premature death by 56%

We had the opportunity to interview one of our Core Story clients, Greg Schindler, CEO of the Regenerative Medicine Institute.

He mostly speaks on stages only available to the most elite and ultra wealthy around the globe, and yet this week you’re getting a peek into the cutting edge of science, biohacking, and anti-aging.

The world of longevity research is exploding with incredible advancements.

Slowing down and stopping the aging process is now a reality that we live in today.

From sleep to nutrition, mindset to stem cells, Greg reveals how addressing these factors can unlock a longer, healthier life.

Don’t miss out on this eye-opening episode!

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Want to STOP overworking and START generating more revenue with less stress?

If the answer is yes, then apply for a complimentary strategy session with one of our growth specialists to find where you’re leaving money on the table today.

A Deloitte study found that 86% of companies fail at succession planning.

Tune in to this week’s episode to hear everything NOT to do in succession planning.

Inheriting my father’s company without a plan I have a lot of experience in all the things you can do wrong.

Hear this episode to get the behind the scenes.

This week’s episode is my interview from The Disruptive Successor Podcast by Jonathan Goldhill of The Goldhill Group.

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Want to STOP overworking and START generating more revenue with less stress?

If the answer is yes, then apply for a complimentary strategy session with one of our growth specialists to find where you’re leaving money on the table today.

This week’s episode is a special interview with the late Dave Woodward, previously CEO of ClickFunnels.

I’m bringing it back because it’s so packed with great do’s and don’ts about how to deploy an effective Dream 100 strategy.

For those that don’t know, that’s the fastest, least expensive way to double sales.

It helped Clickfunnels grow to $100 million in 4 years.

Dave breaks down some of the most clever direct mail pieces he’s ever received, how they used it to get a best selling book, and using Joint Ventures to dominate his market in a very short period of time.

If you’re a fan of Dream 100, you’ll love this interview as much as I do.

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Want to STOP overworking and START generating more revenue with less stress?

If the answer is yes, then apply for a complimentary strategy session with one of our growth specialists to find where you’re leaving money on the table today.

My whole life has led me to moments like this.

I’ve done over 30 keynotes in the last several months and I wanted to share some of the lessons I’ve learned from them (and a lifetime of speaking on stages):

1. Every person listening to a talk wants to be engaged. And they have the attention span of a goldfish. You must engage them with exercises, questions, and check ins at least every three minutes of your talk or you’ll lose them. Even just a simple, “are you following me? Is this making sense?” Is enough to get a response. I’m ok if all they say is yes, it shows me they’re engaged.

2. People’s favorite word to hear is the sound of their own name. Before I speak I’ll go through the crowd asking for people’s names and what they would like to take away from the event. This makes them feel heard, surprises them that the speaker even cares about them, and thrills them to the hilt when I reference their name from stage on points that are relevant to them. It also makes the crowd feel like I’m an old friend because I know so many people there, when 99% of the time I just met them.

3. People will retain a far greater percentage of what you’re saying if they see it and hear it. That’s why if I have a 90 minute keynote, I’ll typically have roughly 82 slides to go alongside it. I very commonly hear that people took pictures of nearly every slide they were so engaged. -Keep them at the edge of their seats and they’ll love you for it.

To hear the remaining 6 tune into this week’s episode.

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Want to STOP overworking and START generating more revenue with less stress?

If the answer is yes, then apply for a complimentary strategy session with one of our growth specialists to find where you’re leaving money on the table today.

Ever wonder why you’re not able to scale your sales?

There’s a constant battle to capture the attention of our buyers.

And it seems that everyone is resorting to similar tactics to compete with each other.

So how do you avoid getting lost in all that competitive clutter?

In this episode, what you’re about to learn is a new evolution of a proven system that has worked for decades.

You’ll discover:

✔️ A 4-step blueprint to simplify the process of doubling sales

✔️ A case study that generated an 83,900% ROI

✔️ How you can make less moves, yet make more money

This is so powerful that you will become the only logical choice for your prospects.

If you’d like to know how you can work smarter in your sales and marketing efforts, then this episode is for you.

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Want to STOP overworking and START generating more revenue with less stress?

If the answer is yes, then apply for a complimentary strategy session with one of our growth specialists to find where you’re leaving money on the table today.

Chet always said that your prospects are being bombarded with 40,000 commercial messages a day.

That was before social media. Now, 3.8 Billion people have a voice and are constantly posting.

If you feel like your prospects aren’t replying to you, or you’re having a hard time getting appointments…

It’s because the Clutter Factor is INSANE.

This week’s episode is POWER PACKED, having been released on New York radio station WOR 710 Mind Your Business with Yitzchok Saftlas.

Straight from the Ultimate Sales Machine you will discover the tried-and-tested strategies that will help you rise above the noise, captivate your audience, and leave your competitors in awe.

You will learn:

-A follow up technique that helps overcome the fact that 80% of leads from events are never followed up on.

-How to pierce through the clutter factor with greater ease

-How to leverage your community and create engaging content to boost your ROI

This episode is packed with actionable secrets that can help you transform your marketing efforts into a powerful sales engine.

Tune in to our podcast today and uncover the steps you need to dominate your market.

Remember, success favors those who take action.

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Want to STOP overworking and START generating more revenue with less stress?

If the answer is yes, then apply for a complimentary strategy session with one of our growth specialists to find where you’re leaving money on the table today.

Do you ever feel like you’re paying much more in taxes than you expected?

In this week’s episode, Stacy and Thomas of Finances Made Simple share their expertise on tax strategies and how they can help businesses save money.

You’ll discover:

-3 mistakes that companies make that are killing their profits

-Legal tax strategies that can help businesses save money

-A case study about a dentist who owed $350k in taxes, which were brought close to ZERO because of creative tax strategies

Finances Made Simple is a future-focused tax strategy planning company that helps you plan for and max out deductions so you’re not overpaying on taxes. They have assisted in saving significant amounts of money for their clients through implementing tax planning strategies.

This is an episode you won't want to miss–tune in to get valuable insights that can help keep more money in your pocket while protecting your profits.

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Want to STOP overworking and START generating more revenue with less stress?

If the answer is yes, then apply for a complimentary strategy session with one of our growth specialists to find where you’re leaving money on the table today.

Do you ever wonder why people don’t buy from you?

It's time to shift from hard-selling to the new way people want to be sold to.

This week’s episode talks about the 5 reasons people don’t buy.

You will discover:

-Market data to explain consumer’s buying behavior

-Helpful tips on how to sell more effectively in our current economy

-How to pre-empt your competition

Gone are the days when you, as a salesperson, had complete control over the conversation.

Today, customers have done their research, and their opinions are often shaped by online reviews and social media chatter.

It's challenging, isn't it?

For salespeople, the workload has doubled, but the results seem to be diminishing.

Let me help you turn the tables in your favor.

Watch the episode now!

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Want to STOP overworking and START generating more revenue with less stress?

If the answer is yes, then apply for a complimentary strategy session with one of our growth specialists to find where you’re leaving money on the table today.

There’s a common misconception that often surrounds high achievers:

..the belief that they aren’t supposed to have mental health problems.

The reality is that mental health does not discriminate.

It affects us all, even the most accomplished.

Today’s podcast episode is a little bit different.

Gene McNaughton opens up about his journey, battling mental health despite his success as a business leader.

Tune in to this episode if you or someone you know is struggling with mental health.

Together, we can break down barriers and create a more inclusive understanding of mental health among high achievers and beyond.

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Want to STOP overworking and START generating more revenue with less stress?

If the answer is yes, then apply for a complimentary strategy session with one of our growth specialists to find where you’re leaving money on the table today.

The world makes you believe you need the new shiny object to grow your business.

We see it every day when people come to us to deploy a dream 100 campaign, or roll out their Core Story system.

And yet it’s blatantly obvious less sexy steps that can turn a ship towards growth.

Listen to this week’s episode from someone who took those simple steps and turned them into a life many wish they had.

Enjoy!

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Want to STOP overworking and START generating more revenue with less stress?

If the answer is yes, then apply for a complimentary strategy session with one of our growth specialists to find where you’re leaving money on the table today.

If you’d like to take your favorite book (Ultimate Sales Machine) and turn theory into implementable results, apply for our new Ultimate Sales Machine Dojo!

This is a community program to assist companies to eliminate the shiny object syndrome, get hyper focused on your best buyers, how to speak to them, and win their business.

A recent research study found that one in every two salespeople are afraid of making cold calls.

Unfortunately, salespeople who suffer from this phobia have trouble hitting their quotas, are more stressed, and are likely making less money than their counterparts who dial for dollars.

In this week’s episode, we share a never-before-heard sales mastery call by Chet Holmes, the man that cold called his way into winning 60 of the Fortune 500 as clients.

You’ll hear some wild stories of cold calling miracles.

You’ll also discover:

-How to overcome phone phobia and manage the stress of making phone calls.

-What to do before the cold calling to help secure appointments with major clients.

-The importance of having a compelling "hook" for the prospect that results in more closed sales.

If you fear cold calling, you’re not alone.

But if you overcome it, you have great leverage over a generation of millennials who would do anything to avoid cold calling.

Enjoy!

P.S. Want to STOP overworking and START generating more revenue with less stress? 

If the answer is yes, then apply for a complimentary strategy session with one of our growth specialists to find where you’re leaving money on the table today. 

In this week’s episode, you’ll hear from Kristopher Jones, a successful entrepreneur and investor.

He has founded or co-founded SIX companies that generated over $1,000,000 in 12-18 months using the Ultimate Sales Machine framework.

As he says, he got lucky early on building his first company up beyond 130 staff, and even sold it to eBay!

With a history of raising tens of millions in venture capital, Kristopher revealed how he used the Dream 100 strategy from The Ultimate Sales Machine to win bigger deals.

He even gives us the details of one prospect that finally said yes after the 33rd follow up.

If you need some ideas on how you can win bigger deals, master the art of follow up, and grow your revenue more consistently, tune in to this week’s episode.

P.S. If you’d like to take your favorite book (Ultimate Sales Machine) and turn theory into implementable results, apply for our new Ultimate Sales Machine Dojo!

This is a community program to assist companies to eliminate the shiny object syndrome, get hyper focused on your best buyers, how to speak to them, and win their business.

Applications for our new Ultimate Sales Machine Dojo end next Friday so if you’d like to be surrounded by pig-headed disciplined and determined business leaders focused on growth, you’d better apply now!

AI is transforming the way businesses approach marketing, and it is changing the game in ways that were once unimaginable.

With AI-powered tools like ChatGPT, marketers can streamline their processes and generate content at lightning speed.

This has resulted in significant time and cost savings for businesses of all sizes. But what if you could create an entire marketing workflow in mere minutes?

That’s precisely what Leslie has done and it’s amazing!

In this week’s episode, Leslie Fook, an innovative entrepreneur and fan of the Ultimate Sales Machine, shows us how you can use AI to save time and boost productivity. 

Whether it's generating ad copy or creating stunning visuals for content, AI can do it all in a matter of minutes. This will definitely be a game-changer in the marketing world.

Tune in to the episode for a quick sneak peek on how to leverage these AI-powered tools for your business.

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Limited time only! Apply for our new Ultimate Sales Machine Dojo -your favorite book adapted into a community program to assist companies to implement the strategies of the book into the DNA of their business.

Have you ever considered how business and family life can intersect and complement each other?

What if the most important business that you will be a part of is not the one you go to, but the one you come home to?

This week, we have a special episode where Dave Stech shares his secrets on how his family has generated $80,000,000 in just 2020 alone, that’s not counting their multiple unicorn investments.

From trailer park to one of the most successful family offices in private lending in North America, you’ll enjoy this micro-episode on the blend of financial success and creating a high performance FAMILY.

When I heard his keynote I was actually in tears at how much I wished my father had talked to me about what Dave teaches his boys about financial literacy.

Tune in and be inspired.

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Limited time only! Apply for our new Ultimate Sales Machine Dojo -your favorite book adapted into a community program to assist companies to implement the strategies of the book into the DNA of their business.