Umbrella I.T. Services

Umbrella I.T. Services

By Jake van Buschbach
The Umbrella IT Services podcast is hosted by the President of Umbrella I.T. Services: Jake van Buschbach.

Jake interviews partners, vendors and friends of Umbrella IT Services about their area of expertise and tries to provide his audience with tips about technology, business and more.
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Business Differentiation Strategy with Michèle Soregaroli
This week’s interview with Michèle Soregaroli is about Business Differentiation.   Michèle is a co-founder of Transformational Catalyst Corp., a Vancouver based coaching company serving SME founders, business owners and practitioners in Professional Services. She has over 30 years of entrepreneurship experience and creates high impact engagements that leverage her professional expertise in Differentiation Strategy and Value Propositions.Michèle is an ICF Master Certified Coach (MCC), is certified as an Ivey LIFT Coach (The Ivey Academy at UWO), is the 2011 Women of Worth “Mompreneur of the Year”, and is the recipient of the inaugural 2013 International Coach Federation “Coach Impact” Award!   Get in touch with Michèle:   Web: TransformationCatalyst.ca    YouTube: https://www.youtube.com/channel/UC1tJjrDO5WRP2cenJ-7RLVA/featured    LinkedIn: https://www.linkedin.com/in/msoregaroli/    Instagram: msoregaroli    SOCIAL:   YouTube: https://www.youtube.com/channel/UC7kFikN4nWXV83Yn4QVGr9A?view_as=subscriber   Website: https://www.umbrellaitservices.ca   Facebook: https://www.facebook.com/UmbrellaITServices/   Twitter: https://twitter.com/TheUmbrellaIT   Instagram: http://instagram.com/umbrellaitservices   LinkedIn: https://www.linkedin.com/company/hrt-computers-ltd/? viewAsMember=true   Podcast: https://www.anchor.fm/umbrellaitservices   What topics would you like to see covered in an upcoming interview?   Email techtips@umbrellaitservices.ca to let us know!
1:05:14
July 29, 2020
Digital Marketing, SEO & SEM with Andrew Charles Jackson
This week’s interview with Andrew Jackson  is about Search Engine Optimization and Digital Marketing.   Andrew Charles Jackson is an SEO and digital marketing professional with over 10 years’ specific experience. He teaches courses, such as Digital Marketing, SEO, SEM Fundamentals, and Google Analytics, at BrainStation, the global leader in digital skills training. Previously, he wrote and researched three digital marketing online courses for the University of British Columbia.   Originally from the UK, he has lived and worked in Japan, Germany, Switzerland, Korea, and is now settled in Canada. He has wide-ranging experience in the education, technology, event, and digital media industries, having fulfilled roles as diverse as Marketing Director at a high tech start-up, Digital Marketing Manager at an international boarding school, and Digital Media Specialist for GLOBE, the international symposium on the business of the environment. Andrew has a B.A. in German Studies and a Master of Science in IT, Management & Organizational Change from the Lancaster University Management School, one of the leading business schools in the UK.   Andrew breaks down the following topics with us during the interview:    - What is SEM, SEO and digital marketing?  - COVID-19 and digital marketing  - The future of digital marketing  - North Shore Digital's approach to SEO and digital marketing  - Tools and technologies business owners and marketers can leverage to improve their SEO and digital marketing strategies  - Much more!    Get in touch with Andrew and his team:   - LinkedIn: https://www.linkedin.com/in/andrewcharlesjackson/  - Website: northshore.digital  - Email: Andy@NorthShore.Digital   Links: - SEM Course Resources - https://northshore.digital/sem-course/ (Exclusive password for Umbrella IT listeners: "SEM")   - SEM Fundamentals Article - https://northshore.digital/search-engine-marketing-fundamentals/   - Brainstation SEM Course: https://brainstation.io/course/seo-sem-analytics  SOCIAL:   Website: https://www.umbrellaitservices.ca  Facebook: https://www.facebook.com/UmbrellaITSe...  Twitter: https://twitter.com/TheUmbrellaIT  Instagram: http://instagram.com/umbrellaitservices  LinkedIn: https://www.linkedin.com/company/hrt-...   What topics would you like to see covered in an upcoming interview? Email techtips@umbrellaitservices.ca to let us know!
1:14:29
July 10, 2020
Accounting Tips for Canadian Businesses During COVID-19 with Brian Gray
This week’s interview with Brian Gray is about Accounting tips for Canadian businesses during the era of COVID-19.   Brian Gray is the owner of Gray & Associates in North Vancouver and has been practicing accounting in Canada since 1993. His team is dedicated to providing their clients with innovative accounting and bookkeeping solutions.   Brian breaks down the following topics with us during the interview:    - What subsidies exist for small and medium businesses during the COVID-19 era?   - What are CEBA, CEWS, TWS, CECRA and who is eligible for these programs?   - What resources should business owners keep an eye on to stay up to date with COVID-19?   - What are some solutions to common challenges being faced by small and medium businesses right now?   - What are some tools and strategies people can use to stay on top of their accounting and bookkeeping?   Get in touch with Brian and his team:   - Website: grayandassociates.ca  - Email: brian@grayandassociates.ca   SOCIAL:  Website: https://www.umbrellaitservices.ca Facebook: https://www.facebook.com/UmbrellaITSe...  Twitter: https://twitter.com/TheUmbrellaIT Instagram: http://instagram.com/umbrellaitservices LinkedIn: https://www.linkedin.com/company/hrt-...   What topics would you like to see covered in an upcoming interview?    Email techtips@umbrellaitservices.ca to let us know!
1:05:55
July 10, 2020
Salesforce for Non-Profits with Emily Pineda
This week’s interview with Emily Pineda is about Salesforce for Nonprofits.    Emily is a business systems analyst working in the Charitable Sector where she’s spent the last five years empowering charitable initiatives through technology like Salesforce.  Over her five years in the charitable sector, she has leveraged Salesforce to allow organizations to overcome problems and amplify their impact on small budgets.   Emily breaks down the following topics with us during this interview:  Solutions to the challenges being faced by Non-Profits during the time of COVID-19  Getting Salesforce for Non-Profits licenses for free  Common mistakes to avoid while implementing or transitioning to Salesforce for Non-Profits  Strategies to boost revenue and track internal/external metrics  Resources for those interested in Salesforce  Much more! Emily is eager to share her experience, and help other organizations take advantage of the world of opportunities that are possible with Salesforce.   Get in touch with Emily: www.linkedin.com/in/emilympineda   Salesforce App Exchange: https://appexchange.salesforce.com/  Trailhead: https://trailhead.salesforce.com/en/home  Community Forum: https://trailblazers.salesforce.com/answers  Power of Us Hub https://powerofus.force.com/s/  Dreamforce: https://www.salesforce.com/dreamforce/    SOCIAL:   Website: https://www.umbrellaitservices.ca  Facebook: https://www.facebook.com/UmbrellaITSe...  Twitter: https://twitter.com/TheUmbrellaIT  Instagram: http://instagram.com/umbrellaitservices  LinkedIn: https://www.linkedin.com/company/hrt-...   What topics would you like to see covered in an upcoming interview? Email techtips@umbrellaitservices.ca to let us know!
57:08
July 4, 2020
Networking and Network Engineering with Reza Akhavan
This week's interview is with Reza Akhavan, a Network Engineer with nearly 15 years of experience in the I.T. field.    Reza breaks down the following topics with us in this interview:    The definition of Network Engineering  How to get into Networking and Network Engineering  How to advance in Networking and Network Engineering  How to stay up to date with the constantly changing technology landscape  What the zombie apocalypse means for the future of Networking  Tools for I.T. technicians  What will Networking look like in "the new normal"  How Reza approaches projects and challenges  Leaders in the Networking space    Get in touch with Reza:  https://www.linkedin.com/in/reza-akha...  SOCIAL:   Website: https://www.umbrellaitservices.ca Facebook: https://www.facebook.com/UmbrellaITSe... Twitter: https://twitter.com/TheUmbrellaIT Instagram: http://instagram.com/umbrellaitservices LinkedIn: https://www.linkedin.com/company/hrt-...  What topics would you like to see covered in an upcoming interview? Email techtips@umbrellaitservices.ca to let us know!
1:11:22
June 23, 2020
Branding Your Business with Kevin Adlparvar
This week's interview is about branding for businesses and non-profits.   If you are responsible for developing branding strategies we hope this interview helps you refine your brand and gives you some new tools and tricks.   We will be covering:    How to start thinking about branding  Changes in the industry over the last decade   Where to spend your time and intention as a business owner                          What authentic branding looks like    Many other topics!   What topics would you like to see covered in an upcoming interview? Email techtips@umbrellaitservices.ca to let us know! We will be discussing: Identifying target markets Establishing a brand Social media marketing strategies Social media marketing tools and resources Big data and small business Market leaders and experts Online resources SOCIAL: Website YouTube Facebook Twitter Instagram LinkedIn Get in touch with Kevin:   Instagram: @kevinforeveryone  Email: kevin.adel@gmail.com  
56:50
June 22, 2020
Social Media Marketing Strategies for Businesses and Non-Profits
This week’s interview with Gabby Dickert is about Social Media Marketing for businesses, non-profits and entrepreneurs.    Gabby Dickert is the founder and CEO of GD Commerce. Gabby and her team provide Shopify Web Development services, Online Marketing solutions, social media management and educational resources for entrepreneurs, businesses and non-profit organizations. We will be discussing: Identifying target markets Establishing a brand Social media marketing strategies Social media marketing tools and resources Big data and small business Market leaders and experts Online resources SOCIAL: Website YouTube Facebook Twitter Instagram LinkedIn Get in touch with Gabby and her team:   https://www.GDCommerce.ca   Sign up for Learn Good Commerce Social Media Training:   LearnGoodCommerce.com    What topics would you like to see covered in an upcoming interview? Email techtips@umbrellaitservices.ca to let us know!
1:18:54
June 22, 2020
WordPress Security & Development for Non-Profits, Businesses and Entrepreneurs
This week's interview is about WordPress Security & Development for businesses and non-profits.   This interview with Kevin McLeod should help your organization securely develop your WordPress site.   We will be covering:    The differences between I.T. security and website security   Security and development tips for business owners   The right questions to ask your website developers   Some tools to quickly audit a website   Many other topics!   What topics would you like to see covered in an upcoming interview? Email techtips@umbrellaitservices.ca to let us know!   SOCIAL: Website YouTube Facebook Twitter Instagram LinkedIn Get in touch with Kevin:   www.WordZite.com  www.YardstickServices.com   Interested in staying up to date with WordPress Security? Check out these links:   https://www.wordfence.com/blog/  https://www.zdnet.com/topic/security/  Free tools to audit your site:   https://hackertarget.com/wordpress-se...  https://app.upguard.com/webscan  https://sitecheck.sucuri.net/
51:36
June 22, 2020